In the online realm, Nordic consumers largely prefer to use credit cards and online banking e-payments which let them pay directly from their bank account using their familiar online banking login details.
Logistics is the main key to success in eCommerce. Online marketing, the management and creation of contents, customer service and web design are some other factors in eCommerce, although none has so much impact as logistics.
The ecommerce growth rate in Russia has decreased significantly in 2015, although the number of online shoppers is growing steadily. In 2014, the B2C ecommerce industry in Russia increased by 31 percent, but the growth rate was just 6.6 percent in 2015.