This is the finding of the e-Shopper Barometer published by the DPD Group. Fashion is the sector accounting for most online purchases, and the preferred device for shopping is the computer. The preferred payment channels vary significantly in the different countries.
Last April 27, ICEX Spain Trade and Investment hosted in its auditorium the presentation of Lighting Spain, the first Spanish online lighting store where professionals and end clients in the sector can acquire items from the firms registered on this online sales platform.
Online retailer and marketplace Newegg launched a new fulfillment service for third-party merchants similar to Fulfillment by Amazon (FBA). Newegg Logistics promises to help online sellers with fulfillment, shipment, and returns.
eBay offers faster search for those shoppers who visit using mobile devices thanks to new technology. eBay is expanding its adoption of so-called AMP technology to product pages and said its mobile platform remains a priority.
Amazon is getting into the influencer marketing space with an Amazon Influencer Program, now in beta, TechCrunch reported. The program is similar to Amazon Affiliates but requires influencers to apply to be vetted and accepted by the company.
Turkey's B2C E-Commerce market is the second largest in Eastern Europe, and is also among the fastest growing, according to the new market report by yStats.com. Internet penetration in the country was barely at 50% of the population last year, and just a third of Internet users made purchases online, so increased connectivity and online shopping engagement will boost B2C E-Commerce sales further.