The rise of Pinterest has brought much attention to the growing community of social image sharers, folks who collect and share images from around the web through social image sharing sites. Retailers are searching for how to leverage the new tool for customer acquisition and engagement. Bizrate Insights recently launched a new series of studies investigating how online consumers are shopping through this emerging channel.
Social image sharing sites such as Pinterest are inspiring product consideration and purchases
Over 37% of online consumers have heard of at least one of the most popular social image sharing sites*. Pinterest leads in both awareness and visitation, with 36% aware and 19% visiting. Of those who have visited at least one of the most popular social image sharing sites, over 1 in 4 have made a purchase based off of images found on the site. An additional 37% have found items they have wanted to purchase but did not at that time.
*Social image sharing sites include: Pinterest, Juxtapost, Discoveredd, Fancy, Polyvore.
The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada. Data from this study was collected from 3,741 online buyers from March 22– March 26, 2012.
For more information, please download the free PDF report here.