Mango looks to online expansion

In late 2009, fashion firm Mango began an expansion plan to sell through online corners and multi-brand e-tailers in the leading online stores. The brand is currently present on ASOS, John Lewis and House of Fraser in the United Kingdom, Nelly for the Nordic countries, Boutique.ru for Russia, Lotte and Akmall for Korea, V&D for the Netherlands and Amazon for the United States.

It also recently joined the Turkish online market and the largest e-commerce platform in China: Taobao. With over 190 million registered users, the volume of transactions on Taobao reached over 200 billion Chinese yuans.

The objective of this same expansion plan in the second half of 2010 is also to be included in new electronic markets in Russia and other Asian countries.

To improve its position on the online markets, coinciding with the 10th anniversary of Mangoshop.com, this year the fashion franchise firm will present a newly designed online shop focusing on web 2.0 technology, which adds new features, such as: a search engine, user feedback, integration with social networks, product improvements, and more.

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