European Parliament bets on electronic commerce
The European Parliament, through the Committee on Internal Market, want electronic commerce to help the Union remove the psychological trade barriers that remain in place. To that end, it has proposed a series of measures to encourage transactions of that type and to instill confidence in the consumers.
Distrust is the greatest problem faced by European eCommerce: just one in three people would consider shopping online at stores located in other countries, and many vendors "do not accept orders from consumers residing in other countries".
To encourage confidence, the Committee proposes the creation of a European seal of trust that guarantees the "reliability and quality" of the goods offered for sale on the European electronic market. They also suggest simplifying deliveries and administrative regulations, which are often what hold vendors back from entering the cross-border market.
The proposal also points out the need to extend broadband throughout all of the European Union, including rural or remote areas, to maximize the number of Internet users and make the Union a more competitive place that is more open to trade.
Article published by ITExpresso
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