E-Commerce generates $208 million a year for the country.
The 2012 Foro Pymes Competitivas, which took place in Guayaquil on March 26 and 27, brings together representatives of small and medium sized companies in Ecuador. Organized by ECO Corporation, the event promotes the Internet as a cost-effective way to start-up businesses, save money, and replace or enhance traditional marketing in the press, radio and television.
Eco Corporation manager Julio Emén, tells http://www.andes.info.ec/ that “on the web, a small businessman can promote his products and sell them at the same time, without the client having to be physically present. This can only be done through eCommerce.” But in order to take advantage, one must understand how electronic commerce works, and that is why this event takes place.
According to the Latin American Institute for Electronic Commerce (ILCE), eCommerce generates $ 208 million (approximately € 155 million) a year in Ecuador and it still has a long way to go before it is fully developed.
ILCE points out that Latin America accounts for only 3.5% of eCommerce on a global level, however, it is experiencing an annual growth rate of 40%, which translates into $35 billion (€ 22.02 billion) a year. There are already 190 million Internet users, 30% of which shop online.
Source: http://www.andes.info.ec/ The Official News Agency of Ecuador and South America