A survey of 18,000 people in 13 Latin American countries (excluding Brazil), conducted by the company Tendencias Digitales, found that 59% of the people in Latin America shopped online in 2011.
Columbia ranked eighth, with 47% of Internet users shopping online. Argentina and Chile with 71% and Uruguay with 70%, are the top ranking countries for e-Commerce. The Dominican Republic with 40%, El Salvador with 36% and Guatemala with 30% are at the bottom of the list.
There are currently 133,909 people in Colombia that shop online. According to Nielsen, that number will increase to 179,087 by December of this year. Alberto Pardo, president of the Colombian Chamber of Electronic Commerce told ElTiempo.com that “e-Commerce is without a doubt a growing market. According to estimates, in 2011 $ 1.2 billion (more than € 892 million) in goods and services were sold in the country via the Internet.”
With reference to industry growth Pardo added, “it is expected that by the end of this year more than $2 billion (nearly €1.49 billion) will have been spent in Colombia shopping online. That is to say, 100% more than last year.”
According to All Star Internet Marketing, growth in the sector has been fueled by online marketing of airline tickets, technology, distributors of recognized brands, department stores, tickets, discount coupons and all sorts of goods and services, which in 2012 will account for more than $ 250 billion (around € 185.9 billion) in sales worldwide.