Danish Online Retailers Consider Relocating
03. May 2012
Danes prefer to shop online at foreign websites because of lower prices from foreign competitors.
One third of Danish online retailers are considering relocating part of their operations to other countries, mainly due to pressure from foreign online companies that deal with lower wages and taxes and can offer more competitive pricing.
As a result of the price differences, Danes spend € 1.2 billion a year shopping on foreign websites, while Danish online retailers´ foreign sales only amount to €269 million.
Under these circumstances, online retailers hope for support in promoting business opportunities within a favorable legal framework and with measures to facilitate export, like those enjoyed by other sectors.
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