A recent international survey from PricewaterhouseCoopers reveals the main factors that Danish citizens take into account when making online purchases. Most surprising is their preference for online stores that offer free shipping. However, this practice is widespread within the industry, with 59% of stores taking on to some degree, the cost of shipping to consumers.
Other factors considered important include the range of merchandise offered, availability and delivery time.
The survey also confirms known facts like online shoppers are not very loyal, since they go to other websites and/or retail stores to look for, compare and choose the best deal.