Beeshopy brings online stores to Facebook
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Beeshopy, a pioneering Spanish firm in making business out of Internet businesses, has created an application that can clone an online store on Facebook in five minutes, with all the functionality of the original, so that consumers can consult the store's products and add them to their shopping cart from the store's own profile page. "What we do is to bring these stores, which already exist on the Internet, to where the people are, which is on Facebook", Beeshopy's CEO Laura Valverde tells the Diario de Sevilla newspaper. "This application not only helps to create a viral advertising effect online, but also segments the market and connects stores with users who fit their profile, people who are interested in their products and who can acquire them then and there with just a couple of clicks".
For now, the application is only compatible with electronic stores generated on the Shopify and Magento platforms, two of the most successful operators in the United States and Europe, meaning that 90% of businesses with the Beeshopy are foreign. "We are focusing on them as we start up, because we're looking to the future and we think they are the most dynamic and have the best projects and growth potential", says the CEO of Beeshopy. This does not mean, however, that there is no business in the Spanish market, or even at regional level. "One of our most creative clients is Alúa, a mountaineering store based in Córdoba, which offers a selection of very exclusive items on Facebook and has been able to form a very active community", he points out.
Apart from the advertising benefits, this online social store concept provides business owners with market research in real time, thanks to users' comments and the statistics gathered by the Beeshopy tool (most-purchased products, best clients, most popular searches), enabling them to constantly adjust what they are offering to suit customers' requirements, giving stores greater capacity to build client loyalty.
Purchasers, meanwhile, can read other users' comments about the products in the catalogue in order to get advice before spending their money, and can share the store's link with other users on Facebook and even on other social networks such as Twitter.
The service involves the transfer of data from one store to another and maintenance of the tool, with the firm's manager only having to choose which products to offer and how, via an interface of tabs and boxes to tick. The average price is around €50 per month, although there are several plans, ranging from €20 to €100, according to the store's catalogue volume, with additional extras that could soon be obtained separately, such as a more detailed statistics management tool and new customization options.
Excerpt from diariodesevilla.es
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