Amazon makes shopping recommendations on Facebook

As eCommerce Journal says Amazon has introduced a new feature that allows users to connect to Facebook. This feature lets customers connect to Facebook to get Amazon recommendations for them and discover their friends' Favorites and Likes.

Beside, the new function allows consumers to discover recommendations for movies, music, and more based on their Facebook profile; see upcoming birthdays and find their Facebook friends' Amazon Wish Lists more easily; and get gift suggestions for their friends based on their Facebook profiles.

Related to privacy, Amazon says that personal data will not be shared with Facebook. That includes account information, purchase history, and the company will not attempt to contact Facebook friends.

Article published by eCommerce Journal

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