"The trend toward SaaS applications has affected customer relationship management (CRM) and other applications, and e-commerce isn't exempt from this trend," said Gene Alvarez, research vice president for Gartner. "E-commerce SaaS solutions enable companies that couldn't afford e-commerce to have these capabilities and compete online. It provides organizations with live Web sites, and enables e-commerce SaaS service providers to provide individual services, such as product reviews or click to call, that can be incorporated into e-commerce SaaS platforms, as well as on sites that are using licensed software."
Even with the benefits from e-commerce SaaS solutions, commitment to upgrading e-commerce Web sites appears to outpace commitment to the SaaS model for e-commerce during the next couple of years. Gartner analysts believe several factors are contributing to this trend:
"SaaS e-commerce is a viable solution for some organizations, however, they must make that determination based on the SaaS vendor's capability to meet their technical and functional requirements, and on the type of subscription payment model that's offered," said Mr. Alvarez.
"Before pursuing SaaS for e-commerce, organizations should develop a SaaS strategy that accounts for the scoping, evaluation, selection, operation and different architectures or SaaS solutions, as well as determines the organizations comfort level in leveraging externally provided IT applications."
Extract from "Saas impact on e-commerce" Gartner Report.