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42% of Internet purchases in Mexico are apps

16. February 2017
The Condusef reports that games or apps for smartphones and tablets account for 40% of all online purchases made in the country.

 

42% of Internet purchases in Mexico are apps

 

eCommerce continues growing in Mexico, and a study reveals that games and apps for smartphones and tablets are the most popular products, says the National Commission for the Protection and Defense of Financial Services Users (Condusef).

The organization reports that according to a study by the Mexican Association for Online Sales (AMVO) and the Interactive Advertising Bureau (IAB) for Mexico, games and apps for smartphones and tablets account for 42% of online purchases.

These are followed by airtime and data with 36%, online entertainment products with 27%, and airline tickets with 26%.

In an article in the magazine Proteja su Dinero (Protect your money), Condusef notes that financial technology services are also on the rise, and forecasts an increase in coming years.

It highlights that in Mexico alone there are around 160 startups (recently created small or medium-sized technology-related enterprises), representing an attractive market for economic inclusion.

According to the report, the services offered by these startups include payments, sending and receiving remittances, personal finance and others.

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