One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.
This is reflected in findings from the latest edition of Observatorio Cetelem. It shows that Spanish consumers aged between 25 and 34 years, which covers 61 percent of the respondents, are most likely to use a mobile device to shop online. Young adults between 18 and 24 years old are also likely to shop online using a smartphone or tablet.
In the 16 different product and service categories Cetelem looked at, ten of them saw an increase of mobile purchases compared to 2015. The most significant increase can be found in consumer electronics: 21 percent this year versus 15 percent last year.
Consumers in Spain like shopping online using their mobile devices, because of the speed (88%), not having schedules (84%) and simplicity (75%). Mobile shoppers in Spain mostly use debit cards (52%) and PayPal (40%), followed by credit card (17%).
According to the same study, the usage of PayPal in Spain decreased significantly when it comes to all online purchases (not only on mobile). The debit card was used by 61 percent of respondents, while PayPal was used by 51 percent, a decrease of 21 percentage points compared to last year. The credit card was mentioned by 23 percent of respondents.