eMarket Basics
What is an electronic marketplace?
This section will make you familiar with how you can use electronic marketplaces, or e-markets, and supplier directories. We focus on e-markets and supplier directories which have a focus on business-to-business (B2B) or business-to-government (B2G).eMarket Services uses the following definition of an e-market:
- it is open to several buyers and several sellers
- it is a trading platform, the e-market itself does not sell nor buy goods or services traded on the platform
- it has at least one trading function
Supplier directories support companies in establishing new business relationships but no actual trade takes place at these platforms.
E-markets and supplier directories are also called B2B Internet platforms. Such platforms include all Internet-based technical solutions that aim at facilitating the establishment of new trading relationships between companies or at supporting existing relationships.
It is not a B2B e-market or supplier directory if it:
- is a website of one company, selling their own products
- is one seller acting as distributor, selling other companies products
- mainly focus on trade to or between consumers
- only is a provider of e-commerce solutions
- focus on non-trading activities like collaborative design or people collaboration.
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