It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:

• Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
• A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
• An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
• Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.