Strategic Issues

E-commerce has numerous advantages over the traditional commerce. The main one is the convenience of use: imagine a shop which is open 24 hours per day, 7 days a week. The clients can browse on line stores, compare different prices and buy goods sitting in their offices with their PC.

Apart from this obvious advantages, there are other specific features which make e-commerce an invaluable method of trading without getting you out of your comfortable chair: no taxes, no salesmen and access to a wide range of products, among others.

We intend in this section to underline the tremendous possibilities for growth available through the use of the e-commerce technology and Internet. However, it is important to stress the fact that the effective realisation of the potential offered by this new medium will depend on the management skills of the managers. It is up to them to decide what is the most suitable level of involvement for their businesses. 

For this they will need a plan to adapt their processes, get skilled staff to change their habits, engage customers and constantly learn, this is what really matters. That is strategic management.