Your Internet homepage is a major part of your e-business strategy. It has been developed to support your sales and support and to attract new customers. A study done by the German researcher GfK has shown that 76% of purchasing decision makers in Germany rely primarily on Internet as a research tool in their purchasing process, 29% do research exclusively online.

With your homepage in place you would like to be found – and turn to the world of search engines, soon you find that it is a profession of its own to optimize and market your homepage on the Internet.

This e-business issue will give you an overview of what is required and some of the tasks needed to perform better in the searches.