B2B e-marketplaces provide buying and selling companies significant and proven benefits. The report presents the reader with an overview of such benefits and put them in counter with barriers on joining an e-marketplace.
The major benefits of B2B e-marketplaces are within procurement and collaborations activities. An e-marketplace often has a particular business purpose and focuses on one of those two activities. Thus some benefits within these activities are more accurate than others and depend on what type of e-marketplace is in question.
Barriers for using e-marketplaces are tangible issues and require awareness in the matter in order to break through them. This report brings forward essential barriers when joining an e-marketplace or implementing an e-commerce solution in the firm.
Josie Brocca, Industry Canada
Raúl Sánchez Costa, ICEX