Selling online in your own virtual store and also on third-party eMarketplaces are complementary commercial strategies for reaching different audiences. This is one of the conclusions of our article describing the experience of deMartina, an online toy store specializing in top brands like Lego and Playmobil.
We interview its Chief Marketing Officer, Elena Estévez, who tells us how they began using eMarketplaces, the advantages of being present on them, and what it means in terms of their daily work.
Find out how eMarketplaces have allowed the brand DeMartina to offer speedy deliveries and a versatile catalog.
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