The online store, the physical business, the sales app for cellphones and tablets... There are ever more channels available for reaching the consumer, and each one requires a specially adapted strategy. However these channels shouldn't be isolated, but interconnected.
In this article we talk to experts in omnichannel trading to ask them about the steps to take to create a successful omnichannel strategy and avoid the most common pitfalls, before looking at some success stories.
Find out how you can implement an omnichannel sales strategy in your company
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