El Navarrico is a family-run company with three generations of experience who have dedicated their lives to this SME that produces canned and bottled vegetables. They have successfully combined tradition with innovation, and have opted to include eCommerce in their commercialization strategy.
We talk to Patxi Pastos, Commercial Director of El Navarrico, who shares with us their online sales strategy, the advantages of using eMarketplaces and some tips and recommendations for companies who wish to make the leap to online commercialization.
Read our success story from El Navarrico, and learn how you can find interesting market niches in eMarketplaces.
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