Although some companies still view e-commerce as a formidable challenge, some small businesses rely on e-markets for their business strategy.

However, although using e-markets is an impressive undertaking, in order to continuously grow or avoid stagnation companies must find innovative ways to induce learning that contributes to how they use e-markets.

This Case study shows how a micro-business on an island in the middle of the Pacific Ocean trades $10M USD per annum.

An interview with Alastair Lang, General Manager Molesworth Fruit Ltd, Wellington, New Zealand