"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

It is not enough to have a "road", it must have a junction that makes it possible to connect direcly to the flow. Jay Bal is not just talking about the flow of product, but also to the flow of information.