The purpose of this report is to provide an outline of the sport shoes market in the 8 Eastern European Countries that last entered the EU. That is to say Poland, Hungary, Slovenia, Czech Republic, Slovakia, and the Baltic states, Latvia, Estonia, and Lithuania as well.
Our intention is to pinpoint what is the status quo and what are the current tendencies within such a market, in order to inform the reader about possible opportunities existing.
The positive development of the countries’ economies as well as an increase in purchasing power results in people leaning toward more high-quality products. Also branding is playing a more vital role. Young people, especially teenagers, are one of the most interesting segments to target.
Rosa Mª Riesco Sastre, ICEX