DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.
We interview the Brand Manager for Spain, Beatriz Arce, who tells us how they work, what are the requirements for retail companies to be part of their platform, and how they help the international expansion of companies in the sector.
Don't miss this interesting interview where Beatriz tells us how ManoMano offers wide dissemination for DIY and gardening products
Rosa Mª Riesco Sastre, ICEX