If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.
With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy.
Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.
Rosa Mª Riesco Sastre, ICEX