Social media are an important meeting place for consumers and companies worldwide. Every year the number of users, platforms and functions available increase exponentially: Facebook's "population" is now larger than any country in the world.
In this article we show some of these amazing figures and talk to experts in social media and internationalization, in order to find out how companies can fully exploit the potential of these channels for accessing new international markets.
Learn from the experts how to use social media in your internationalization strategy.
Rosa Mª Riesco Sastre, ICEX