It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.
This success story uncovers the marketplaces they use, the benefits that can be obtained from these platforms, and details of their everyday routines.
Learn from the experience of Juan Morera, administrator of Moma Bikes, how differentiation is the key to success in eMarketplaces.
Rosa Mª Riesco Sastre, ICEX