eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2006, eMarket Services EN 2006-05-15 10:00:00 GMT +1 2006-05-15 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[EMOTA launches de European e-commerce certificate]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5435 The aim is to bolster consumer confidence and increase sales in crossborder online business.

EMOTA, the European Multichannel and Online Trade Association, representing over 80% of European e-commerce, presented its European e-commerce certificate, which outlines the harmonised certification criteria for the national trustmarks all over Europe. This will boost consumer confidence in online purchasing across borders and will also increase the rate of crossborder business for European online retailers, in addition to helping overcome language barriers in national trustmarks.

“The use of a trustmark certificate is particularly important for SMEs, as their own brand is often not very well known. The aim of our European trustmark is to assure consumers all over Europe that the EU shop that carries it has been validated by the supplier of an accredited EMOTA trustmark and been demonstrated to be secure”, said Walter Devenuto, President of EMOTA.

There are still crossborder barriers to e-commerce that must be overcome both by the consumers and by the online sellers. These barriers may be operative or legal in nature, or simply the result of a lack of trust. Together with the accredited national quality stamp, the EMOTA trustmark will help to overcome consumers' misgivings when making online purchases.

"We have agreed on a strict set of accreditation criteria to guarantee that consumers obtain an excellent service when buying in a shop that is part of our programme", explains Susanne Czech, General Secretary of EMOTA. "Compliance with these criteria will be monitored and any retailers who do not act in compliance with the codes of conduct of our accredited trustmarks will lose the right to display our European label on their websites".

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2014-04-22 10:00:00
<![CDATA[Fashion e-commerce grows in Russia and records sales figures of 12,600 million euros in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5415 Russia continues to be one of the most interesting markets for international fashion, including online.

In 2013, Russian e-commerce recorded sales figures of 12,600 million euros. During the first half of 2014 online sales in the Russian market are expected to increase by 3%, rising to 12% by 2020, according to two studies by Euromonitor and consultancy firm PwC.

 Fashion is currently leading the online sales sector in the Russian market, according to agency Markswebb Rank & Report. Every month, 6.4 million Russians buy clothing and footwear via the internet.

Women continue to be the ones buying the biggest amount of clothing via the internet (67%), making up 54% of all Russian internet users. A total of 20 million Russians shop online, that's 71% of active internet users.

The surge in e-commerce in Russia can be linked to the democratisation of the Web in that country. The percentage of the Russian population with access to the internet is expected to increase by 68% by 2017. In 2013, the percentage of consumers shopping via smartphone was 41% compared to 28% recorded in 2012.

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2014-04-21 10:00:00
<![CDATA[Achieving a “Total Retail” model]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5416 Consumer expectations driving the next retail business model

PwC has produced a report entitled Achieving Total Retail, which analyses online consumer expectations and habits based on 15,000 interviews with online shoppers all over the world and discusses the implications for companies operating in the sector over the coming years.

Internet and new technology have greatly increased consumer influence, but what are shoppers demanding from brands? Digital consumers' new expectations and habits will have major implications for companies operating in the sector in the next few years.

Confidence is the deciding factor for this new kind of consumer, taking on even greater importance than price and product availability. This results in consumers displaying an increasingly "selective" attitude towards brands and finding new reasons for preferring a particular retailer.

Secondly, another essential requirement is a personalised but not intrusive form of marketing, which includes experiences tailored to suit consumer preferences.

Plus, the multi-device shopping experience, especially via smartphones, will become even more popular in the next few years.

And lastly, online consumers are permanently connected and will be demanding a 24/7 "always on" experience that goes further than just an online shop that's open all hours. This means that brands have to be prepared to interact with the consumer at all levels (social media, e-mail, telephone, and so on) and at all times.

Faced with this scenario, the report analyses what companies in the sector must do to respond to the new demands being made by their customers. According to the study, they should be moving towards a model known as Total Retail, enabling them to secure profitability throughout the entire company.

A key issue will be developing an organisational structure focused more on the consumer and less on the sales channel.

Companies will also have to use all the information they can glean on consumers by using Big Data, so they can devise personalised experiences. Although privacy is still the biggest concern when shopping online, consumers like the fact that their favourite retailers know what their preferences are and reward their loyalty.

Brands need to take steps to make the supply chain as efficient as possible. Not so much from the cost point of view, but rather in terms of transparency, so they can offer what consumers want in real time, where and when they want it.

Lastly, efficient, innovative technology that enables more information to be gleaned about consumers, by interacting with them outside the shop itself and offering them a consistent customer experience across all channels. This means understanding technology not as a cost but as a key strategy within the value chain.

Source http://www.capitalmadrid.com/2014/3/21/0000033264/las_redes_sociales_el_bazar_del_siglo_xxi.html

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2014-04-16 10:00:00
<![CDATA[The importance of packaging for e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5417 You need to take a number of factors into account when choosing the type of packaging to be used. The success of your delivery depends on it.

A wide range of variables are involved in running a successful e-commerce business. Packaging is one of the issues that must be managed perfectly as it's the first thing your customers will set eyes on as they take delivery of their online purchase, so it really is extremely important.

Some basic factors to bear in mind when shooing packaging for an online business are:

  • The packaging must enable the item to arrive in perfect condition. 
  • It must be able to both protect and safeguard the product being delivered.
  • It must be practical.
  • It must reflect the company image.
  • It must be affordable.

Plus, any company selling online must take into account:

Fluctuating sales: the demand for a particular product does not remain the same all year round.

  • Delivery lead times: the packaging must be available within a short delivery timescale to ensure you can meet your demand as quickly as possible.
  • Limited stock storage space: products already take up a lot of room, along with everything related to the picking process, so to reduce costs you need to calculate the amount of packaging you need so you don't end up out of pocket.
  • Cash flow: this is not simple and many people cannot afford to pay out a lot of money for packaging, so it should be kept in proportion to the amount of sales being generated.

But, how should you choose the packaging for an online shop? There are a number of factors to bear in mind, such as protection, which varies according to the nature of the product being sent.

Then it's important to consider what kind of packaging you want to use for your products. For example, you may want to buy white rather than brown boxes to convey a better image, or use transparent sticky tape so it doesn't show so much and gives a better impression. You also need to think about whether you want to commit to sustainability by buying cardboard boxes, environmentally friendly bubble wrap and other products that make less impact on the environment.

Generally speaking, there are a number of points to bear in mind when choosing the packaging for an e-commerce business, as this will have an impact on whether deliveries are successful or not, which is an essential factor in online transactions. 

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2014-04-15 10:00:00
<![CDATA[Uses and attitudes of Mexican e-commerce users]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5418 Strong growth of e-commerce in recent years.

Online commerce  in Mexico has shown significant growth in recent years. In fact, 71% of Mexican Internet users have made a purchase on at least one occasion over the Internet, with younger users being the most willing to buy goods using this means.

With regard to devices, it is significant that 84% of purchases are made from a PC. This is due to consumer mistrust, as it is common for people to start their purchase on a smartphone or tablet and opt to conclude it directly on a PC.

Travel (29%), clothing and accessories (23%), electronics (18%), music (17%) and tickets for events (15%) are the goods most commonly acquired by Mexicans over the Internet.

It is worth noting that the number of goods and services acquired over the Internet is on the rise, and there has also been a sharp increase in the preference for buying videogames, (9%), books (7%) and even some supermarket purchases over the Internet (1%).

On average, Mexican e-commerce users spend 50 on each purchase, and this figure can be attributed to the fact that a large proportion of purchases involve travel and electronic equipment. In spite of this, it is significant that over half the users spend less than three euros on each purchase, due to the high volume of music tracks acquired, at an average cost of €0.80.

Regarding frequency, a third of online purchasers do so sporadically, as they barely make one purchase a year. However two out of every five users could be classified as intensive, as they purchase goods online at least once a month. It is worth pointing out that the frequency of purchase also varies according to the device with which the purchase is made. People who log on using smartphones purchase on average three times more, followed by those using personal computers.

With regard to payment methods, almost half the Internet purchases made by Mexicans are paid by credit card, whereas 30% are made with debit cards. Another significant finding is that 42% of purchases are paid using a series of mechanisms that do not necessarily require the use of a credit card: for example, two out of five users pays for their purchases by means of a bank deposit, whereas 9% use pre-payment cards. This indicates a diversification in payment options, which allows the non-bancarised population of the country to access goods and services on the net.

All the above signals a major change in the consumer trends of Mexicans. Without doubt the Internet has gradually become established as a shop window that consumers tend to consult before deciding to make a new purchase. This situation brings within range of the consumer a broad offer of products and services, and allows SMEs to expand their distribution channels and promote their growth and continued presence on the market. This scenario offers major business opportunities for anyone who decides to venture into this market.

 

 

 

 

 

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2014-04-14 10:00:00
<![CDATA[South Korea seeks to restrict young people from making Internet purchases outside the country]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5419 Online purchasing allows consumers to access products that are difficult to obtain through other channels at cheaper prices.

Today, Internet shopping at foreign providers is one of the most popular trends among South Koreans, with purchases last year of a total of 1 trillion Korean won (around €700 million). Online purchasing enables consumers to access products that are not available in their country, and Korean brands at much lower prices.

However, this trend has raised criticism within the Korean government, which in an attempt to protect the local economy has recently proposed a draft bill that would create a blacklist of all Koreans making quarterly international Internet credit card purchases of over 3,600.

Young Koreans shop on Internet in three main ways. First, small agencies arrange the purchasing process, normally in exchange for 10% of the transaction. Second, small businesses or private individuals allow customers to use their addresses in the United States and only handle the shipping. Third, customers buy the products through the websites of international suppliers using a Korean address. It is this third type of purchase, known in Korean as “Haeoi-jikgu” (“direct purchasing from abroad”) which is most rapidly gaining ground in the country. This involves having to pay the high costs of delivery from sites like Amazon, eBay and Drugstore.com. Even so, the total is usually cheaper than buying the product from national suppliers.

Internet communities in Korea have even opened up new sub-categories dedicated to this type of purchase, where Internet users can share tips about how to shop, what to be careful of and how to avoid making mistakes.

 

 

 

 

 

 

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2014-04-11 10:00:00
<![CDATA[m-Commerce will account for almost half of e-commerce by 2018]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5412 By 2018 it is set to hit a business turnover figure identical to that of all e-commerce in 2013

 

According to a report published this week by Goldman Sachs, by 2018, sales turnover attributable to m-commerce will reach the figure of 626,000 million dollars (454,480 million euros), equal to the total figure for all e-commerce in 2013, which, says the investment firm, was estimated at 638,000 million dollars (463,190 million euros) in 2013 (although other sources indicate the figure is more like over 1 billion dollars, approximately 726,000 million euros).

This means that m-commerce spending will increase nearly five-fold, from an estimated current spend of 133,000 million dollars (around 96,560 million euros) to the 626,000 million dollars mentioned above.

At the moment there are more than 1,060 million devices across the world with connection to the internet and the ability to perform online transactions (987 million smartphones and 73 million tablets); by 2018 this figure is expected to reach 2,289 million devices (2,108 million smartphones and 181 million tablets). 

If these forecasts are to be believed, the value of e-commerce from smartphones and tablets is set to triple over the next five years up to 2018, with year-on-year increases of over 20%. According to Goldman Sachs, the highest growth will be seen between 2014 and 2015, when m-commerce is expected to grow by almost 46%.

Likewise, barriers to accessing shopping sites from these devices will continue to fall away, and the number of people shopping via this channel will increase. According to the report's conclusions, this figure will double in the 2013/2018 period: in five years' time there will be 1,090 million m-commerce customers around the world, compared to 535 million today.

Consumers will be placing increasing trust in making transactions on the move, and the average shopping basket per user is likely to grow significantly. In 2013, according to the report, the average spend per user from a mobile device was around 350 dollars (about 254 euros) per year, increasing by 2018 to 575 dollars (approximately 420 euros). 

More information from Internet Retailer

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2014-04-10 10:00:00
<![CDATA[Dropshipping“selling without having”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5411 An interesting retail sales business opportunity in which the retailer does not keep the products in stock.

 

The dropshipping technique has evolved from e-commerce and is becoming very popular all over the world. It is an interesting retail sales business model in which the retailer does not need to store or stock the products they are selling their customers, as it is the wholesaler who sends out the orders and takes care of the logistical arrangements.

This model has a number of advantages, as there is no need to invest in a stock of products from a particular supplier and store them. This means retailers can save costs in areas like infrastructure and they do not need to prepare and package up the orders or contact carriers. This technique also involves considerably less risk.

The technique also frees up the retailer or entrepreneur, enabling them to concentrate on serving customers, receiving orders, issuing invoices and taking payments, updating the web site and basically attracting, looking after and keeping their customers.

However, what kind of challenges does the entrepreneur opting for this model have to face? They have to find trusted suppliers that will fulfil their obligations, provide reliable guarantees and be fully equipped to deal with online sales.  

In terms of costs, despite dropshipping eliminating much of the investment required to set up an online sales business, a certain amount of money must be invested, and this needs to be calculated correctly and set out in a detailed business plan to ensure project viability

The only way of ensuring success in an e-commerce project involves being aware of a range of factors and key issues, such as conveying a professional image to customers, inspiring trust, studying the competition and having a strategy in place, being different and providing added value services, specialising (there is no need to sell an entire catalogue), personalising contentdelegating technological and marketing tasks to professionals (if you do not have the skills, knowledge and experience) and so on. Plus, you will need to work on and invest in services that will attract new customers: positioning in search enginesonline advertising, social media activity, etc.

Source Eureka-startups

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/dropshipping.jpg' border=0 alt='Dropshipping"selling without having"'>
2014-04-09 10:00:00
<![CDATA[Achieving a “Total Retail” model]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5413 Consumer expectations driving the next retail business model.

 

PwC has produced a report entitled Achieving Total Retail, which analyses online consumer expectations and habits based on 15,000 interviews with online shoppers all over the world and discusses the implications for companies operating in the sector over the coming years.

Internet and new technology have greatly increased consumer influence, but what are shoppers demanding from brands? Digital consumers' new expectations and habits will have major implications for companies operating in the sector in the next few years.

Confidence is the deciding factor for this new kind of consumer, taking on even greater importance than price and product availability. This results in consumers displaying an increasingly "selective" attitude towards brands and finding new reasons for preferring a particular retailer.

Secondly, another essential requirement is a personalised but not intrusive form of marketing, which includes experiences tailored to suit consumer preferences.

Plus, the multi-device shopping experience, especially via smartphones, will become even more popular in the next few years.

And lastly, online consumers are permanently connected and will be demanding a 24/7 "always on" experience that goes further than just an online shop that's open all hours. This means that brands have to be prepared to interact with the consumer at all levels (social media, e-mail, telephone, and so on) and at all times.

Faced with this scenario, the report analyses what companies in the sector must do to respond to the new demands being made by their customers. According to the study, they should be moving towards a model known as Total Retail, enabling them to secure profitability throughout the entire company.

A key issue will be developing an organisational structure focused more on the consumer and less on the sales channel.

Companies will also have to use all the information they can glean on consumers by using Big Data, so they can devise personalised experiences. Although privacy is still the biggest concern when shopping online, consumers like the fact that their favourite retailers know what their preferences are and reward their loyalty.

Brands need to take steps to make the supply chain as efficient as possible. Not so much from the cost point of view, but rather in terms of transparency, so they can offer what consumers want in real time, where and when they want it.

Lastly, efficient, innovative technology that enables more information to be gleaned about consumers, by interacting with them outside the shop itself and offering them a consistent customer experience across all channels. This means understanding technology not as a cost but as a key strategy within the value chain.

Source

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EcommerceRetailer(2).jpg' border=0 alt='Achieving a "Total Retail" model'>
2014-04-08 10:00:00
<![CDATA[AmazonFresh, the new fresh produce and grocery online shopping service, is coming to Europe.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5410 Already up and running in the United States since 2007, Amazon is planning to launch its first European warehouse network in September this year and is already putting together a fleet of refrigerated trucks.

 


From September onwards, Amazon will be offering its German and Austrian customers the chance do their shopping online and have it delivered by its subsidiary company AmazonFresh, which has been operating in the United States since 2007, when the first centre opened in Seattle, followed by Los Angeles and San Francisco.

Amazon has opted to expand its international sales into Europe by setting up the first AmazonFresh European warehouse network and hiring haulage companies to provide a fleet of refrigerated trucks to carry fresh produce such as vegetables, meat and fish.

Up to now, the retailer has been delivering non-perishable products only, such as confectionery, drinks and pasta. It is now set to expand its sales catalogue with fruit, dairy products, vegetables, meat and fish, with the aim of providing a similar service to traditional supermarkets. It plans to operate via four distribution centres in Germany and Austria. Staff will be trained in the first AmazonFresh centre in Seattle, USA.

One problem that Amazon will have to deal with in Germany is the low numbers of consumers who report regularly shopping for food online, only 5%, many of whom say they buy wine or preserves and not perishable items, while three out of four Germans admit that they have never bought this type of product on the internet.

This reluctance is partly due to the fact that nearby shops cover most people's everyday needs, and in the case of fresh produce, most of them say they prefer to check the quality of what they are buying for themselves.

Source Amazon

 

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2014-04-07 10:00:00
<![CDATA[An online sales company with 100 million registered users]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5407 Mercado Libre, the leading e-Commerce company in Latin America with a presence in 12 countries.

 

 14 year after it was launched, MercadoLibre has a presence in 12 countries across Latin America, Portugal and the United States and has reached the figure of 100 million registered users.

 The leading e-Commerce company in Latin America announced its 2013 results, showing net sales figures of 7,300 million dollars (5,300 million euros), with a significant 28% growth compared to the previous year. The market place founded in 1999 announced a net income of 472.6 million dollars (343 million euros), 26% more than in 2012.


The company's main projects include developing solutions for users connecting via mobile devices, who already make up 12% of the money involved in transactions.


Plus, it is also opting for official stores, web sites designed to allow leading brands and chains to sell their products inside MercadoLibre. More than 40 companies already have these stores, which last year boosted clothing and accessories sales in the fashion category by 51%.


The company also took the decision to open up their platform: any developer can take things from the platform for others. Their entire e-mobile development has been based on opening up the platform.

The company has also set up an internal fund worth 10 million dollars. They are also working alongside Wayra (part of Grupo Telefónica) on five projects in Argentina. One involved in performing market analysis specifically on MercadoLibre, another making stock system integrations and a third working on micro-loans for MercadoLibre sellers, using the company's sales records.

 

 

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2014-04-04 10:00:00
<![CDATA[Alibaba plans its stock market launch in the USA]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5404 Chinese company Alibaba takes its first steps towards its IPO in New York

 

Chinese e-commerce company Alibaba has announced it will be launching an IPO (initial public offering) on the New York stock exchange. According to web site Cnet, the Asian giant is in the process of considering the stock market operations of six banking organisations: Citigroup, Crédit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan and Morgan Stanley, and could be planning the highest profile stock market operation since Facebook was floated two years ago.

 Alibaba, which was also considering the possibility of floating in London or in Hong Kong for its launch onto the international market, has announced that it will carry out the operation to become "a more global company" and improve its financial transparency.

However, the announcement did not include the quantity of stock that the company will opt for when it enters the Wall Street listings, although the offer could be close to 15,000 million dollars (10,890 million euros) for a firm whose value could reach 130,000 million dollars (almost 95,000 million euros) on the market, according to analysts, nearly ten times more than Facebook achieved with its IPO in 2012.

Alibaba, whose platforms handle more goods than eBay and Amazon.com together, was founded in 1999 by former English language teacher Jack Ma and currently has offices all over the world with 20,000 employees.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='151' height='100' src='http://www.emarketservices.com/clubs/ems/news/alibaba.jpg' border=0 alt='Alibaba plans its stock market launch in the USA'>
2014-04-02 10:00:00
<![CDATA[A shorter route to China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5402 ChannelAdvisor has announced an agreement aimed at making it easier for US retailers to sell online in China.

 

The agreement with Alibaba Group Holding Ltd., the dominant operator of Chinese  eCommerce, paves the way for retailers to be able to sell via Tmall Global, a B2C platform where international merchants sell directly to Chinese e-buyers.

"Integration with Tmall is a natural step for us", says David Spitz, President and Chief Operating Officer at ChannelAdvisor, "it opens up new avenues of growth for our clients".

ChannelAdvisor has over 2,400 retail clients, and the added support of the platform for Tmall Global will remove the barriers for non-Chinese retailers to sell to Chinese consumers, an Alibaba spokesperson says.

 

"Everyone seems interested in selling in China, but there are barriers that are hard to pass," said Ralph Zhao, head of Tmall Global. Selling via Tmall Global, he said, eliminates those challenges.

"And ChannelAdvisor eliminates the need for retailers to integrate their accounting software with Tmall, a task that can prove difficult because merchants’ back-end data structures don’t always align with Tmall’s", said Zhao.

Integration with Tmall Global is not exclusive. Alibaba focuses on "creating an ecosystem that ultimately makes it easier to do business anywhere and create value for all stakeholders - consumers, partners, merchants and so on", says the spokesperson. "This means we are open to cooperation with anyone who is intent on making this happen."

Alibaba dominates e-commerce in China. Together, its two large marketplaces, Taobao for small merchants and private sellers, and the more brand-focused Tmall, posted a turnover of 178 billion euros (245 billion dollars) in online sales for 2013. This represents about 80% of all e-commerce in China last year.

Source: Internet Retailer 

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2014-03-31 10:00:00
<![CDATA[M-mobile in Asia-Pacific: some surprising positive data]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5399 Mobile development in the Asia-Pacific region is overwhelming. Penetration rates in such cities as Singapore and Hong Kong have reached 87%

 

In addition to having a greater number of connected mobile devices, they also spend much of their time on interactivity. Thus, such users in south-east Asia spend on average over 3 hours a day on their smartphones, mainly involving entertainment, instant messaging apps and social networks. It is estimated that there are 943.3 million active users on social networks with access via mobile phones in the Asia-Pacific region alone. It's an activity that occupies their attention from first thing in the morning. 56% of users admit to checking their social networks, emails or instant messaging as soon as they wake up.

 

Mobile devices are also the most in-demand gifts. According to a survey published by Microsoft, 35% of those surveyed wanted a tablet for Christmas. It’s an item that enjoys cult status, especially among users who already have a laptop and smartphone (53%).

 

The online habits of such mobile users is not restricted to leisure and entertainment activities; they are also the largest mobile-based online consumer group, exceeding the global average.

 

In the specific case of China, which has a mobile penetration rate of 43%, 69% of users admit to having bought something using their pocket mobile devices. In addition, 63% would use their mobile to make bank transfers, compared to the global average of 52%.

 

Moreover, these figures could increase if online security improves along with the protection of user privacy.

 

This serves to illustrate how mobile devices have become a powerful tool for staying connected to the world and a key access route to information. They are now a widespread channel of communication that brands exploit to advertise their products and services as well as promote brand image among users. An objective that takes precedence over directly persuading them to make a purchase.

 

 

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2014-03-28 10:00:00
<![CDATA[eBay invests in the Indian marketplace Snapdeal.com]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5396 eBay had previously invested 50 million dollars in the online shopping site.

 

eBay announced on Wednesday that it was investing 134 million dollars (over 97 million euros) in the Indian e-commerce site Snapdeal.com, as part of a funding round headed by the US giant and involving a number of existing investors in the Snapdeal.com portal.

As eBay said in its blog: "The company has decided to increase its investment in Snapdeal because of the company's complementary business model, its excellent management team and strong branding ".

eBay had previously invested $50 million in Snapdeal, said Colin Sebastian, an analyst at RW Baird Equity Research. "We believe that Snapdeal's targeted market business model is complementary to eBay's business model and in tune with the company's strategy of aggressive growth in emerging markets". Automotive sales apart, eBay says that nearly 40% of sales volume in dollars on eBay markets in 2013 came from outside the United States, according to the company's latest financial report.

 

This has now enabled eBay to set its sights on a market like that of India, the second most heavily populated country in the world with a rapidly expanding e-commerce market. This new market is currently seeing sales in excess of 16,000 million dollars (11,615.664 million euros) according to figures issued by ASSOCHAM The Associated Chambers of Commerce and Industry of India.

eBay had already made an initial investment of 50 million dollars, but has now opted to boost its stake in Snapdeal in view of the company's excellent outlook, its great management team and the fact that it is a strong and well-established brand within its own market.

With more than 1,000 million inhabitants, India is a fantastic opportunity for online businesses, as it has a base of 200 million users and 140 million mobile surfers.

Snapdeal.com is an online marketplace based in New Delhi and founded in 2010 by Kunal Bahl and Rohit Bansal. In two years this e-commerce site has recorded one of the biggest growth results in the world and has more than 20 million registered users, 4 million products for sale in various categories and over 20,000 sellers. The two companies will continue trading separately.

Together with other eBay news this week, the company says it will be working with the US Department of Trade to promote US exports and trade. "eBay will be helping companies with their exports", says Richard Nash, eBay's Director of Government Relations. "The Department of Trade will be publicising eBay platform opportunities to small businesses on its web sites. "eBay will also be advising the Department of Trade on how to provide a better service for small businesses" he said.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/clubs/ems/news/Snapdeal.jpg' border=0 alt='eBay invests in the Indian marketplace Snapdeal.com'>
2014-03-27 10:00:00
<![CDATA[Brazil, a booming market for e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5394 Brazil has been regarded as a market of opportunities for e-commerce, especially B2B.

 

For some time now, Brazil has been regarded as a market of opportunities for e-Commerce, especially B2B (Business-to-Business), where the outlook is increasingly favourable, according to Diário Comércio Indústria & Serviços (DCI)-.

 

Today, Brazil is by far the region's largest country for eCommerce and will remain so for the near future, according to industry forecasts. In its report entitled ‘Latin America Online Retail Forecast 2013-2018’, consultancy firm Forrester expects overall revenue from this type of business in Argentina, Brazil and Mexico to grow 135% by 2018, from 20 to 47 billion dollars (14.5 to 34.2 billion euros).

 

For its part, the B2C (Business-to-Consumer) e-commerce market, which is undergoing a significant period of expansion, has also promoted such development in recent years. In Brazil, a larger number of consumers from low-income groups has begun to feel increasingly more comfortable with making purchases online. In 2013, there were over 40 million virtual customers.

 

Cross-border online shopping, a popular form of business in the country, has significantly boosted the growth of e-Commerce while also introducing more opportunities for the B2B segment. The FIFA 2014 World Cup have become a major driving force for domestic eCommerce. So far this year, there has been a 27% increase over the figures for 2013.

 

Furthermore, market globalisation, the growing interrelation between world economies, technological changes, the volatile nature of demand, the greater variety of available products and their swift deliver, the development of quick-to-produce products and low-cost production all point towards a new competitive scenario.

 

The retail sector appears optimistic regarding the growth and evolution of eCommerce, despite the obstacles and difficulties that exist. All of the factors noted above point to the existence of more and better retail opportunities.

 

Source: Diário Comércio Indústria & Serviços (DCI)

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2014-03-25 10:00:00
<![CDATA[Alibaba puts in an offer to acquire digital mapping company AutoNavi]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5393 Alibaba announced the purchase of a 28 % share in AutoNavi in May.

 

 Alibaba Group Holding Ltd, the biggest e-commerce firm in China, has put in an offer to acquire AutoNavi Holdings Ltd in a purchase agreement that puts the value of the Chinese digital mapping and navigation firm at 1,580 million dollars.

Alibaba is trying to expand its product line to compete more effectively with its Chinese rivals Tencent Holdings Ltd and Baidu Inc, particularly in the area of mobile devices.

After announcing last May that it was acquiring a 28% share in AutoNavi, Alibaba has now offered to buy the remaining 72% of the company for 21 dollars per American Depositary Share (ADS).

On the same theme, Alibaba, expected to be listed on the New York Stock Exchange this year, purchased a share in Sina Corp's Weibo microblogging service, the Chinese equivalent of Twitter, at the end of April last year.

AutoNavi has stated that it will form a committee to include financial and legal advisors to consider the offer, which Alibaba plans to finance with available cash funds.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/Autonavi.jpg' border=0 alt='Alibaba puts in an offer to acquire digital mapping company AutoNavi'>
2014-03-24 10:00:00
<![CDATA[Online furniture sales increase in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5392 Buying furniture over the Internet is on the rise in Germany, fast becoming a real alternative for many consumers there. Forecasts suggest the market share of e-commerce could reach 20% by 2020

 

Figures from the IFH Köln - Institut für Handelsforschung (Market Research Institute) – contained in its report ‘Branchenstudie Möbel Online 2013’- reveal that in 2013 the market share of e-commerce rose by more than 5% to €900 million (excluding office furniture), according to the newspaper ‘Die Welt’

 

This upturn, which is set to continue over the coming years, confirms “the strong growth and great potential of the online furniture market”, the study points out. Forecasts suggest the market share of e-commerce could reach 20% by 2020. In the opinion of IFH analysts, “in the future, buying furniture online will be as commonplace as buying shoes and clothes is today”.

 

Marco Atzberger, an analyst from the EHI Retail Institute, believes that “Internet furniture sales is one of the most promising growth segments within online commerce”. In a similar vein, Alexander Birken, head of multi-channel sales at the Otto Group, stated in a recent telephone interview with Reuters that “the eMarket within the furniture industry is still relatively small and shows huge opportunities for growth”.

 

In such a context, large companies must adapt to this sales channel; an environment that is currently exploited by companies like Home 24 or Swedish retail giant Ikea, and other firms from the sector are starting to take their lead.

 

The domestic furniture sector closed the financial year 2013 with a fall in turnover. Compared to the previous year, sales fell by 1.2% to €30.8 billion, according to Bundesverband des Deutschen Möbel (BVDM) - the Federal Association of German Kitchen, Furniture & Furnishing Retailers. In terms of product types, kitchens, upholstered furniture, bedrooms and living rooms top the sales charts in the German market.

 

Source: Die Welt

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2014-03-21 10:00:00
<![CDATA[China and India, the giants of fashion eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5390 In China and India, fashion is bought online more frequently than in Europe.

 

It is easy to see why India and China are the main targets for the world's leading fashion distributors. According to the latest statistics published by Planet Retail, the consumers most likely to buy clothes online live in China (89%), India (80%), Germany (70%), USA (67%) and Italy (59%).

Of these, 46% will make their purchases via mobile phone in China, 44% in India, 15% in Italy, 12% in the UK and 8% in Germany. Indeed, 30% of the world's mobile phone users live in India and China.

That is why analysts pinpoint these markets as having the greatest growth potential in online sales over the coming years. For instance, it is estimated that the e-commerce market will increase three-fold in China between 2012 and 2017. Other countries to look out for include Brazil and Russia. In Brazil, e-commerce is expected to grow by 20% between 2012 and 2017.

Generally, fashion e-commerce is driven by women aged between 35 and 54. In some markets, however, it is 55-year-old men and women who spend most on their wardrobe.

In the US, the main consumers of online fashion are men aged between 35 and 54 (spending an average of 220 US dollars each). In Europe, women from the same age group are the main online consumers, spending about €170 each.

Surprisingly, in Brazil, things are different. Women over 55 are the biggest online shoppers, each spending an average of 666 Brazilian reals. In India, it is men between 35 and 54, who spend up to 9348 Indian rupees. In Russia, women between 35 and 54 top the list (10,830 roubles each); and the same applies to China (793 renminbi each); whereas in Japan, the biggest online shoppers are women over 55 (each spending an average of 27,903 Japanese yen).

More information http://www.pinkermoda.com/noticia/china-india-los-grandes-del-ecommerce-la-moda/73528

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2014-03-20 10:00:00
<![CDATA[Rakuten buys Viber]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5389 For Rakuten the acquisition is a strong push into the digital content sphere, following on from its acquisition of Kobo, Wuaki.tv and Viki.

 

This acquisition will enable Rakuten to penetrate new markets offering a wide range of digital content, alongside its e-commerce and financial services platforms.

CEO and President of Rakuten, Hiroshi Mikitani, comments: "I'm tremendously excited to be welcoming Viber into the Rakuten family. Viber offers the most convenient and high quality messaging and VoIP experience out there on the market. Plus, Viber has introduced a great sticker market and has tremendous potential as a gaming platform. Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services".

CEO and Founder of Viber, Talmon Marco, emphasised these synergies: "Rakuten is one of the world’s most important Internet companies. It is truly dominant in its home market of Japan and has been rapidly expanding globally. This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets. Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction".

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2014-03-19 10:00:00
<![CDATA[Ebay acquires PhiSix, a virtual fitting room]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5387 Ebay, the largest online auction company, has acquired PhiSix, a graphic design start-up that makes apparel in 3D.

 

Ebay announced that it has acquired PhiSix,a graphic design start-up that allows users  to try on clothing in their own homes. Through 3D models, users can see in photos, pattern files and other sources, how they look in the clothes

 

PhiSix is a new  company that has only been around for two years. It makes 3D models of how clothing will look when worn.  With this acquisition, Ebay can offer its customers a virtual fitting room.

That is, you will know exactly how the clothes fit and feel. And you can see how they look on different occasions.

"PhiSix technology  gives customers a virtual view of how they will look in the clothes" say Steve Yankovich, V-P of Innovation at Ebay.

This new technology could  do away with the practice of returning clothing since you will know with PhiSix exactly how the item fits and feels.  

Terms of the deal have not been revealed and it is not known how much Ebay paid for PhiSix.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Phisix.jpg' border=0 alt='Ebay acquires PhiSix, a virtual fitting room'>
2014-03-17 10:00:00
<![CDATA[Alibaba will introduce an e-commerce website in the U.S.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5383 Alibaba, about to launch an e-marketplace similar to eBay in the United States 

 

The Chinese e-commerce giant will launch 11 Main, an online chain of "quality merchandise".

Alibaba is about to launch an e-commerce website in the US through its subsidiaries Vendio and Auctiva, which are part of Alibaba.com.

 

The company told  Reuters  that it  is about to launch the site 11 Main, an online purchasing chain with "quality merchandise" including apparel, technology,  jewelry, etc.  Currently under construction, the idea is to charge vendors a 3.5% commission on purchases over 50 Euros, and no surcharge on the sale of printed books, DVDs and music.  

The Chinese e-commerce giant is in the midst of an international expansion and its foray into U.S. e-commerce goes back awhile.

Last August, the company announced that it had acquired ShopRunner, a major competitor of Amazon in the U.S. that sells a wide range of products online.

According to EcommerceBytes, many companies have tried to compete with eBay and failed because it is hard to attract customers. The new marketplace will assist vendors in attracting shoppers through offers and advertising, in some cases paid for by the same 11 Main, which could turn out to be either a success or a another frustrated attempt by a marketplace.  

A few vendors that have anonymously spoken to the American press say they are "enthusiastic" about 11 Main and believe it can be a viable competitor to eBay.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/alibaba-ebay(1).jpg' border=0 alt='Alibaba will introduce an e-commerce website in the U.S.'>
2014-03-13 10:00:00
<![CDATA[SeafoodGrabber.com, an e-marketplace website for the fishing industry launched in Boston]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5382 Launched in Boston, it offers buyers and suppliers  a unique site for seafood.

 

SeafoodGrabber.com  is a business platform for the seafood industry. It offers buyers and suppliers of wholesale seafood a convenient and easy to use platform wherethey can provide pricing information, send and receive orders, and network with professionals. "Our blend of technology and functionality has enabled us to advance over other basic sites that try to help suppliers sell wholesale seafood, or other sites that are nothing more than an online directory" says Warren Browne, CEO and founder of SeafoodGraber. 

 

In short, it connects seafood buyers with suppliers and allows suppliers to offer wholesale prices to all of their customers.   

 

Furthermore, buyers can see all supplier pricing in one place.  The product list is standard, making it very easy for buyers to find the product they want and compare prices. "Our platform helps buyers such as restaurants, hotels and supermarkets get the best price by connecting them with multiple suppliers and showing pricing from all of them" explains Warren Browne.  

SeafoodGrabber.com also gives suppliers the opportunity to advertise, search for new business contacts, and connect with restaurants, retailers and other seafood buyers. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/seafoodgraber.jpg' border=0 alt='SeafoodGrabber.com, an e-marketplace website for the fishing industry launched in Boston'>
2014-03-12 10:00:00
<![CDATA[The importance of Facebook for retailers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5381 According to Rakuten, visits to e-commerce websites by Facebook users are worth 40% more

 

 

 In the last 10 years Facebook has evolved from being a college social network to a powerful e-commerce platform, directing sales in a real way.  Rakuten.es has determined that visits by Facebook users are worth 40% more than an average visit to the website. With more than 1.2 billion users a month, Facebook has demonstrated that it has the potential to connect large and small retailers with shoppers worldwide and to build communities of loyal customers.

Coinciding with the anniversary of Mark Zuckerberg's creation, Julien Meraud, Director of Marketing at  Rakuten.es gives three tips on how to make the most of social networking as a path to e-commerce in the future.

The first is to promote what he calls ‘engagement’, which is nothing more than to encourage customer loyalty by taking them  beyond "like" and  getting them to participate in your content. "If fans are involved with you on a regular basis that keeps your brand in a prominent place on their news feed and also reaches  friends in their network.  Use initiatives like contests, free delivery, and discounts in exchange for being part of  your community and interacting with your brand" says Julien Meraud.  

The director's second tip is to leave the hard sale out of social networking. Its not about selling as much as it is about positioning the brand by offering interesting, exciting and fun content that goes viral. He suggests sharing relevant posts and entertaining content in order to get fans' attention and loyalty. You should post visual and exciting photos and fun videos that are more likely to be shared on a wider network than content that is only concerned with making a sale.  

The third tip is about commitment and customer service and that it is essential to monitor and manage complaints rapidly and efficiently. The power and reach of the Facebook community means that customer service must be coherent. You must monitor community complaints at all times and attend to dissatisfied customers quickly and effectively.  Answer posts precisely, asking the customer if you can send him a private message and whenever possible, try to keep incidents out of the public space.    

Brands that benefit the most from Facebook in the next 10 years will have a more detailed view of their community.  According to Rakuten.es shoppers are 40% more valuable when they click "like",  but with  access to more information, retailers will be able to understand how and why a shopper began interacting with them on Facebook, and consequently, what keeps them loyal.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/facebook(4).jpg' border=0 alt='The importance of Facebook for retailers'>
2014-03-11 10:00:00
<![CDATA[Alipay surpasses Paypal as leader in mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5375 Sources at Alipay announced  that it leads in number of users and volume of transactions recorded in 2013.

 

According to Alipay statistics, the subsidiary of the Chinese e-commerce giant Alibaba, recorded nearly 300 million users  including 100 mobile devices and 2,790 millones transactions, amounting to 900 billion Yuan ($148 billion)  at the end of last year.

In November and December alone, an average 12 million payments a day  were made through the  Alipay mobile app.  According to the company, the number has increased to 18 million thus far this year.

 

Alipay says that  since second quarter of last year, with these figures, its mobile app surpasses that of its American rival Paypal which is owned by eBay, a Yahoo partner since 2006. 

At the end of 2013, the number of Chinese citizens with an Internet connection on their cell phone reached 500 million, 81% of the country's web surfer population, according to data from the China Internet Information Center.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='125' src='http://www.emarketservices.com/clubs/ems/news/AlipayPaypal.jpg' border=0 alt='Alipay surpasses Paypal as leader in mobile payments'>
2014-03-10 10:00:00
<![CDATA[New B2B guide for SEO on Asian search engines - Baidu]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5373 Baidu is the most popular search engine in China, making it a very powerful channel for B2B marketers in the global market

 

The Asian continent is quite an opportunity for B2B export companies.  But you must know how to position yourself in that market.   Harrison Jones, co-author of searchengineland.com  has prepared a guide on how to optimize a website in China.

 

Baidu is the most popular search engine in China, making it a very powerful channel for B2B marketers in the global market. Baidu has had a 63.55% share of the search engine market in China since November, 2013. The other two major players in the market are 360 with a 21.84% share and Sogou with 10.53%.

 

For any B2B company with a Chinese website, Baidu optimization is a must. It is important to keep 360 and Sogou in mind, although both are very new to the market in China and there still isn't much information on SEO guidelines.

 

What makes Baidu optimization so special is that it is like Google in 2009, but with different regulations due to extreme censorship by the Chinese government.  Baidu optimization  involves creating high quality content and quantity, complying with the specific requirements of Baidu SEO techniques, creating a massive number of links, all in accordance with the laws of censorship in China. All strategies in this article are intended for B2B marketers, however the concepts can be applied to the B2C sector also.

 

For more information go to: http://searchengineland.com/the-b2b-marketers-guide-to-baidu-seo-180658

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2014-03-07 10:00:00
<![CDATA[2014 digital trends report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5372 2014, the year of digital maturity

 

The team of experts at Ecommerce-news.es got hold of the digital trends that Hotwire launches every year.  According to their team of experts, 2014 will be a year in which services will have to include privacy, artificial intelligence will replace human consultants, digital artisans will take on a leading role, and companies will be able to service every customer individually, by applying the principles of “social business”.

 The 10 digital trends for this year are:

 

  1. The rise of niche social networks:  networks have emerged like  Strava for cyclists, StyledOn for fashionistas, Jelly for knowledge exchange and Current for the business world. This implies that to manage social media for customers it will be necessary to study networks that are relevant  and specific  to each industry, in addition to the obvious Facebook, Twitter and Linkedin.
  2. Information for the moment:  in 2014, immediate reaction to the audience and other data will be totally normal.  The key will be in combining data with creativity in order to execute a perfect campaign.
  3. Digitization of retail: content providers will be digital showcases, where manufacturers and retailers will be able to sell directly to interested consumers.
  4. Disappearance of privacy: brands will try to regain our trust in privacy. Communicators will have to ensure transparency, responsibility and security in the use of information.
  5. Pre-emptive computing: Google Now already predicts what information you need at any given time, and this level of pre-emptive computing will come into its own in 2014.
  6. Social media at schools: Instead of avoiding social networks, schools will begin to use them to their advantage, with platforms like Edmondo and Skype in the classrooms, especially designed to improve education.
  7.  Digital artisans:  since the public loves vintage effects, they will make a dramatic impression on companies and brands.
  8. From customers to the community: 2014 will be the year in which formal customer service loses its “stiff shirt” reputation  and community managers gain authority within the organization.
  9. Return of big media: media business models are changing: we are all big media now.
  10. But how much?   It will be essential to adequately provide a return on investment in communications activities and the number of digital tools available means that measurement will be somewhat standardized in communications strategies.

 

Further information can be found at: http://www.ecommerce-news.es/index.php?option=com_content&view=article&id=4423:el-ano-de-la-madurez-digital-informe-detendencias-digitales-2014&catid=45:start-ups&Itemid=101

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2014-03-06 10:00:00
<![CDATA[Is the era of e-commerce on Twitter approaching?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5362 Twitter is planning to allow its more than 232 million users to buy products directly from its site.

 

According to the British newspaper The Telegraph, the social networking and micro-blogging service is working on a new business venture that would allow its users to buy products directly from its website.

 

Leaked documents reveal that Twitter plans to allow its 232 million users to buy products directly from  the site as part of a new online sales company called Twitter Commerce.

 

The service is based on Fancy, an e-commerce website in the United States that counts Twitter founder Jack Dorsey as an investor and member of the board of directors. Twitter users will be able to make a purchase through a tweet with a picture of the product and a button that says “buy with Fancy”.

 

This isn’t the first social network attempting to enter  e-commerce.  In September 2012, Facebook carried out a similar strategy that offered its users the possibility of buying gifts from its site, however the project wasn´t well received by users and the company scrapped the idea.

 

Speculation about Twitter´s leap to e-commerce is based on an experiment called “pay by tweet” that the social network developed last year with American Express which allows accredited users to pay for real or virtual articles through the micro-blogging service.

 

Despite Twitter´s recent financial losses, analysts say that the company is developing new business models like the introduction of advertising agreements with television stations that, with the constant rise in number of users, will succeed in avoiding consensus forecasts.

 

Analysts say that investors in the social network will bear incurring a loss as long as it can demonstrate traction in terms of revenues and users.

 

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2014-03-04 10:00:00
<![CDATA[Alibaba grows by 51% reaching the level of Facebook and Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5360 Alibaba’s Average Valuation Reaches $153 Billion on Earnings

 

Alibaba Group Holding Ltd., the largest e-commerce operator in China, continues its unstoppable progress.  In second quarter 2013 its earnings grew by 71% to $ 1.3 billion; by the last quarter of that same year, Alibaba had reached $1.78 billion with a 51% increase.

 

This information comes from Bloomber, the specialized portal and several industry analysts, and in the absence of official confirmation, a more than 50% increase in revenue is predicted for the Chinese holding company.

 

According to the analysts, the Hangzhou-based company could be worth  139 million Euros ($ 190 million),  a figure that could surpass  the $ 104 million  that Facebook went public with two years ago. That estimate would put the Chinese giant only behind Google, surpassing companies like Amazon and Facebook.

 

Alibaba is the Chinese company founded by Jack Ma and other partners in 1990 as an e-marketplace.  The company knew how to take advantage of the recent boom in the Chinese economy and the country´s industrial potential.  It owns several of the main Chinese e-commerce portals, leading the market with Taobao or Tmall.com. marketplaces.

 

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2014-03-03 10:00:00
<![CDATA[Europe will create a single market in 2015 to improve online shopping deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5359 The plan has already been sent to the European Commission and its aim is for businesses and users to receive quality services.

 

In December, the European Commission presented a Work Plan with the purpose of creating a single market for courier services.

Behind this project is the intention of boosting e-commerce (doubling online retail sales) to assure that shoppers and sellers receive top quality service.

The document has to be revised by the same Commission within a maximum of a year and a half, which means that it could be up and running in 2015.

European Commissioner for Internal Market and Services, Michel Barnier said that “there are flaws in cross-border e-commerce.  Therefore, actions must be taken to provide online businesses and shoppers with top quality, accessible and affordable delivery services, duly keeping in mind the needs of SMEs and less accessible and advanced regions.”

According to the portal eCommerce News, the European plan´s key elements include increasing transparency and information through specialized platforms; improving the availability and quality of deliveries, and improving complaint handling procedures

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/UE-logistic.jpg' border=0 alt='Europe will create a single market in 2015 to improve online shopping deliveries'>
2014-02-28 10:00:00
<![CDATA[British online retailers consider plans to open brick and mortar stores to boost their sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5358 16% of the country´s online retailers could launch traditional point-of-sale locations encouraged by the “increase in competition in Internet sales”.

 

One in six online retailers in the United Kingdom is planning to expand to brick and mortar stores in 2014, combining ‘clicks with bricks’ to increase sales, according to a study by the Royal Mail Group.

 

The portal Design Week reports that the study by the British government  postal service shows how 16% of the country´s online retailers could launch traditional point-of-sale locations encouraged by the “increase in competition in Internet sales”.  Moreover, 15% of online SMEs plan to expand their business by using e-marketplaces to market and sell their products and services, in addition to their existing web channels.

 

Nick Landon, CEO of Royal Mail Parcels, believes that the aforementioned report “shows  how while most online SMEs expect sales to rebound, competition has become more intense in the past year”.

That´s why, in his opinion, different companies “are focusing on using as many marketing channels as possible (…)  combining this initiative with competitive pricing and increasing the range and quality of their offer”.

 

In total, 40% of British online retailers, in an attempt to increase sales,  plan to “move” and operate in new channels in the coming months.

 

Source: Design Week

http://www.designweek.co.uk/news/online-retailers-plan-move-to-high-street/3037734.article

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='118' src='http://www.emarketservices.com/clubs/ems/news/UK-retailers.jpg' border=0 alt='British online retailers consider plans to open brick and mortar stores to boost their sales'>
2014-02-25 10:00:00
<![CDATA[Newegg Premier, Amazon Prime´s competitor for customer loyalty]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5355 Following in the footsteps of Amazon Prime and eBay Now, the American online retailer Newegg has launched a very similar service aimed at customer loyalty.

 

 Newegg Premier offers free and rapid product delivery in 3 days at most, and other services like alerts on pre-sale items, no restocking fees, members- only offers,  fast online customer support , free returns.

The service, which is in the beta stage now, costs $ 49 a year (cheaper that Amazon Prime´s $79, but without access to an extensive library of digital content), and is offering a 30-day free trial period.

Newegg is the second largest retailer in the United States and the tenth largest in the world, with 25 million registered users and $ 2.8 million in electronics sales in 2012.  Only surpassed by Amazon, it has a few specialized product categories like computer components, processors, memory, motherboards and storage devices, as well as every type of electronic product.

Google Shopping Express is likewise another service that allows users to shop with same-day at home delivery.  An example of the rise in fast delivery services.

For further information:  Internet Retailer

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/neweggs.jpg' border=0 alt='Newegg Premier, Amazon Prime´s competitor for customer loyalty'>
2014-02-21 10:00:00
<![CDATA[Online fashion market in Italy records exponential growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5354 In Italy, the  online sales channel for fashion emerged as the big bet of 2013, increasing sales by 30% compared to the previous year.

 

Some of the Alpine country´s companies specializing in fashion distribution, like  Yoox and Luisaviaroma.com, are clear examples that online retailers of clothing, footwear and accessories are constantly expanding.  

 

According to the latest annual report from the B2C E-commerce Observatory of the Milan Polytechnic  School of Management, the total value of sales of products and services on Italian web portals amounted to 11.3 billion Euros, 1.3 billion of which were in the fashion sector

 

This type of channel also has great potential since web sales account for 2% of total turnover in the fashion category.  Another relevant fact  is the trend in exponential growth since 2009, reaching its maximum value in 2013 with a 30% increase over the previous year.

 

Currently, the target audience for this type of channel in Italy is, in general terms,  people between 16 and 54 years of age, with a consumer profile of “growing and demanding” that find online sales to be convenient and with a wide range of catalogue offers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/moda.jpg' border=0 alt='Online fashion market in Italy records exponential growth'>
2014-02-20 10:00:00
<![CDATA[“Chinese Twitter” users will be able to use Alibaba online payment services]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5353 Weibo and Alipay have signed an agreement to encourage e-payments among users. The agreement brings the two companies closer together.

 

Two Chinese giants have sealed a deal to boost online payment services.  They include Alipay, the payment provider of the famous Alibaba Group, and Weibo, the so-called “Chinese Twitter”.

 

According to EFE news agency, the agreement will allow the social network users to use Alibaba´s e-payment service.  That way, companies that are on Weibo can show their products on their site accounts, while the other users will be able to buy them and get discount coupons through Alipay, which is used by more than 800 million people.

 

This isn´t the first business relationship between the two Asian firms. Last April, Alibaba acquired an 18% stake in Weibo for $ 586 million (the equivalent of € 450 million).  The operation left the door open for the e-marketplace to acquire a 30% stake in the social network in the future.

 

Furthermore, in 2013 these Internet giants reinforced interconnectivity among their users by facilitating the exchange of data and online payments.

 

An example of this is that Sina (the Weibo microblog) has, for some time now, allowed users of Taobao (the Alibaba C2C marketplace) to open official accounts on Weibo. As of now, 100,000 users have taken advantage of this opportunity.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/WeiboAlipay.jpg' border=0 alt='"Chinese Twitter" users will be able to use Alibaba online payment services'>
2014-02-19 10:00:00
<![CDATA[Argentina toughens restrictions on e-commerce with foreign websites]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5352 The measures affect purchases of physical goods – limited to two per person per year – with the exception of digital content.

 

General resolutions 3.579 and 3.582, published in the ‘Official Bulletin of the Argentine Republic’  are new restrictions on purchases online from foreign websites, reports ‘El Cronista’ newspaper in its January 22 edition.  

Goods purchased online will be limited to two per year per person.  When valued at more than $25 (18.5 Euros) a year, purchases will have to be reviewed under the auspices of the General Import Rules, which implies a 50% surplus charge on the value of the items.   Furthermore, the Federal Administration of Public Revenue (AFIP) announced that anyone who makes purchases from foreign websites must submit an affidavit before picking up the items at the post office or receiving them at home.

 

These measures are in addition to the already existing 20% exchange rate charge on foreign credit card purchases. Jorge Capitanich,  Chief of the Cabinet of Ministers, justified the restrictions imposed by the revenue agency arguing that “this is how to protect the national industry”.

 

Prince Consulting recently estimated that  e-commerce in Argentina will close year 2013   up 50% , recording up to 25 billion pesos (approximately 2.76 billion Euros) in B2C online transactions.

 

According to the Argentine Chamber of Electronic Commerce (CACE), more than 10 million Argentines shop online with “some regularity and intensity compared to just 400,000 in 2001”.

 

Source: El Cronista

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce.jpg' border=0 alt='Argentina toughens restrictions on e-commerce with foreign websites'>
2014-02-18 10:00:00
<![CDATA[The key elements of eCommerce Day, the largest digital trade show in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5351 The show will take place from March to November in eleven countries, where thousands of industry professionals and entrepreneurs will gather together.

 

Only one month remain before the new edition of eCommerce Day, the largest digital trade show in Latin America, kicks off.

Each month, a country will be in charge of organizing scheduled events promoted by the Latin American Institute of Electronic Commerce (eInstituto), which thousands of top level industry professionals and entrepreneurs will attend.

According to the organizer, “the Tour creates a space for spreading, promoting and reflecting on the significant impact that the Internet and new technologies have on life, people´s work and business and companies, enabling improvement in the competitiveness of our economy and bridging the gap between our entrepreneurs, companies and professionals in different regions of the sub-continent.  It also brings together success stories  and new business ideas”.

Ultimately, it is one of the most important and representative e-commerce and online business events in Latin America.  And you mustn´t forget that in the last five years, over 1,300 professionals have participated in eCommerce Day; 35,000 top level entrepreneurs have attended the show; and more than 300 workshops and 800 talks were held.

Planned schedule

Brazil will kick-off the event with the already confirmed conference E-merging Markets, which will take place in Sao Paulo on March 13 and 14.  Six days later (March 20), eCommerce Day will be held in San Jose, the capital of Costa Rica.

The event is scheduled to take place in Asuncion (Paraguay) on April 17, and in Santiago, Chile on May 9.

Although the dates haven´t been confirmed, the organizers said that the trade show will move on to Bogota, (Colombia) in June and that a month later, it will be held in two other locations: Montevideo (Uruguay) and Guayaquil (the largest city in Ecuador). eCommerce Day will take place in Caracas (the capital of Venezuela), in August.

Buenos Aires (Argentina) will have its turn on September 11, and on October 15 the show will take place in Lima (Peru).  The event will end in the capital of México (México, D.F) in November.

Each local edition of eCommerce Day has its own web page and, according to the information listed on each page, Chile, Colombia and Mexico will most likely have the largest number of attendees.  For now, more than 800 people are expected to attend those shows, while over 500 are expected in countries like Costa Rica, Paraguay, Ecuador and Venezuela.  There is no official forecast as of yet, for the  conferences in Brazil and Argentina.

All in all, the organizer conclude by saying , “the initiative aims to create an environment where companies that do business over the Internet can exchange experiences and solutions, by also collaborating to create a channel for those who are interested in actively taking part in and profiting from the Digital Economy”.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ecommerceday(7).jpg' border=0 alt='The key elements of eCommerce Day, the largest digital trade show in Latin America'>
2014-02-17 10:00:00
<![CDATA[Spanish book sales in the United States soar thanks to electronic devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5348 Sales of e-books in Spanish  have increased without impacting the sales of traditional publications.

 

Nearly 38 million Spanish-speaking people in the United States are benefiting from the large and growing number of books in Spanish.  The boom in e-readers (Kindle, Nook, etc) has allowed Spanish language publishers to sell e-books at much lower prices than print copies, notes the  'Los Angeles Times'.

 

Furthermore, unlike printed books in English, whose sales have been hurt by e-books, sales of e-books in Spanish  have increased without impacting the sales of traditional publications.

 

In fact, in the past two years, the number of Spanish-language books available at some online bookstores in the U.S. has tripled.  Spanish language book sales are still small compared with those in English (less than 5% of a market whose sales are around $7.1 billion – about € 5.2 billion), but their rapid growth has encouraged  greater investment in the industry.

 

“There has been a real change” says Ed Nawotka, Editor-in-Chief of the online magazine Publishing Perspectives, “I see confidence in the market that was never there before."

Prior to 2010, there were only around 10,000 Spanish language books in print available at online bookstores in the U.S., out of 650,000 Spanish  titles worldwide. However today, a search of the  Barnes & Noble website shows around 65,000 Nook books available in Spanish.  And Amazon´s Spanish language page has more than 70,000 references, more than double the amount offered in April, 2012 when the site first launched.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/libroelectronico.jpg' border=0 alt='Spanish book sales in the United States soar thanks to electronic devices'>
2014-02-14 10:00:00
<![CDATA[The use of mobile devices and tablets in B2B digital business has increased 30% in one year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5346 Companies are overcoming their lack of trust thanks to advancements in security and mobility and they are encouraging flash sales.

 

The use of mobile devices to shop online is not just a rising trend among consumers: mobiles and tablets are increasingly used in their online businesses.

 

At least that is implied in the latest report from Pixmania-pro.com, a portal specializing in online B2B product sales, that says that the use of these devices in B2B digital business has increased 30% last year.

 

“They are overcoming their distrust thanks to technological advancements in security and mobility, and there are increasingly more companies using mobile devices to consult and place orders online” says Nathalie Engramer, director of Sales and Marketing at Pixmania-Pro.com.

 

We cannot forget that businesses face many more obstacles than consumers when it comes to doing online business.  Sources at the portal indicate that “any problems that can arise with transactions, information and data do not affect just one person, but an entire organization”.  

 

The report also recognizes that this increase didn´t come about by chance.  The industry says that more and more vendors and distributors are offering competitive prices, a very online world trait.  A strategy that is already taking shape.

 

There are several discount campaigns in the market today that focus on easing the dreaded “cuesta de enero” (January bills).  Without going any further, Pixmania-pro, calls theirs “30 days of Great Sales” and offers discounts of up to 76%.

 

On the other hand, the industry insists that flash sales are encouraging B2B trading and it estimates that they have increased digital business turnover by 15 to 30 percent.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobiletablets(1).jpg' border=0 alt='The use of mobile devices and tablets in B2B digital business has increased 30% in one year'>
2014-02-12 10:00:00
<![CDATA[Indonesia is emerging as an excellent market for global e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5338 Revenue has doubled in 2013 and could triple in as little as three years.  It is also the country in Southeast Asia best suited to do business online.

Indonesia is one of the most promising countries in the business of international e-commerce.  At least that is what the experts and latest figures indicate.

Despite the fact that e-commerce in the country is in its infancy, the market is convinced that it has an excellent future.

One reason is that in 2013 e-commerce turnover has doubled to $8 billion (around 5.9 billion Euros).

Furthermore, according to a study by ‘Vela Asia’, it is the country in Southeast Asia best suited to do business online, ahead of Singapore (which ranks second), the Philippines, Thailand, Vietnam and Malaysia.

It surpasses all of them in such variables as e-commerce companies ´ relative ease in doing business, market potential, infrastructure availability and user access to the Web.

And, as ‘The Jakarta Post´indicates , you mustn´t forget that 38 million inhabitants of Indonesia access the Internet (ranking 13th in the world in number of citizens that go online), or that the number of users that shop online is growing.

In fact,  industry sources estimate that in 2013 the number has increased by nearly 60% to 20 million, and that in 2016 there could be close to 50 million online shoppers.

But there is still another fact that can boost e-commerce in Indonesia if predictions are correct, the number of middle class (that is, shoppers) will double in the 2020s, when it could reach 85 million according to McKinsey calculations published in QZ.

The result of all of these numbers is that e-commerce revenue could triple in the next three years, to around $ 25 billion in 2016.  In the shorter term, the outlook for online business earnings is $12 billion this year and 18 billion in 2015.

Given this favorable forecast for growth, some international online giants have decided to test their luck in the country and are already selling their products over the Internet.

The portal ´Tech in Asia´ gives two examples: eBay, which recently entered the country under the name Blanja, and Rocket Internet, one of the largest digital incubators on the planet that launched projects like Zalora and Lazada in the archipelago.

Pending challenges

Although the experts agree that Indonesia will play an eminent role in the future of e-commerce, they insist that as an archipelago it has logistical problems and that it offers very limited payment options.  PayPal, which is so popular in developed countries, is hardly used, while many shoppers in the country are reluctant to share their financial information online.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Indonesia.jpg' border=0 alt='Indonesia is emerging as an excellent market for global e-commerce'>
2014-02-07 10:00:00
<![CDATA[The Internet: Threat or opportunity for the Italian furniture industry?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5332 The e-commerce boom and rise in new smart devices has launched a major debate in specialized furniture industry workshops in Italy: Will web 2.0 mean that brick and mortar stores will become extinct?

 

Italian consumers are increasingly using various existing channels for shopping; including newsletters, which have become especially important, “online/offline word of mouth” and stores’ own websites.  The Internet has become not only the main source for searching information and comparison shopping, but also a new tool for direct marketing.

New words like Social shopper, Hyper reloaded, Old style surfer and Newbie are used to define the main clusters of multichannel shoppers and at the same time, to accommodate a new reality in which e-commerce is growing.

 

Showrooming, a rising trend

It is worth noting in recent months, the growing interest and role of showrooming, a concept that describes a new trend among shoppers that look for a product online, go to a store to see it, search the Internet for information at the same store, and depending on the information, decide to purchase it online to save money.  

 

Showrooming in the furniture industry accounts for 35% of total sales, while the percentage of people that have seen the product and later purchased it online is 41% according to a study last October by Yahoo! and the Polytechnic University of Milan.  The stores then play an active part in the multichannel shopper´s buying process .

 

Today, we are witnessing the exchange between the role of the Web and “traditional” stores:  the brick and mortar store is increasingly becoming a source of information between shoppers and the electronic platform at the ideal place to purchase the product.

Source: FederMobili

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ItaliaFurnitures.jpg' border=0 alt='The Internet: Threat or opportunity for the Italian furniture industry?'>
2014-02-04 10:00:00
<![CDATA[Online sales in India have soared 540% since 2009]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5328 Internet sales reached $16 billion in 2013, compared to 2.5 billion recorded in 2009.

 

E-commerce recorded spectacular growth in the last few years.  And as proof, all you have to do is take a look at the latest published data.

According to the association ASSOCHAM (The Associated Chambers of Commerce and Industry of India) calculations, e-Commerce sales in the second most highly populated country in the world have increased 85% last year alone, with $ 16 billion (11.7 billion Euros) at the end of 2013.

That figure is more than six times the number recorded in 2009 when Internet sales hovered around $ 2.5 billion (about 1.8 billion Euros).  In other words, e-Commerce in India has soared 540% in the last four years.

Experts remind us that this strong growth in a country with a billion inhabitants makes it a market with great potential for online business.

“The increase in Internet penetration and more accessible payment options drove e-commerce last year.  Electronics, apparel and jewelry, kitchen and house wares, watches, books and beauty products were the main contributors to the rise in e-commerce in India”, explained ASSOCHAM Secretary General, D.S. Rawat.

Moreover, further growth is predicted for the future.  According to the head of the association,  “2014 is expected to be even more promising for online shopping  and in 2013 e-commerce sales could reach $ 56 billion (around 41.1 billion Euros), or nearly 6.5% of all retail sales”.

According to eCommerce News, some of the reasons for the good prospects for online shopping in the Asian country are, the discounts that can be found on the Internet, the broader range of products available, saving time shopping and the possibility of buying a product any time, any day.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/India-Internet(1).jpg' border=0 alt='Online sales in India have soared 540% since 2009'>
2014-02-03 10:00:00
<![CDATA[PayPal redesigns its payment system for online stores]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5324 It is returning to its roots to focus on improving its core element: the shopping process.

 

PayPal is one of the most widely used online shopping options around today.  Although its market penetration is very high, it is beginning to feel the competition, and therefore has decided to improve its payment system.  

 

The entire process can be completed in seconds and in fewer steps, said PayPal through its blog.  It will integrate easily into the merchant´s website – we will no longer have to leave the site to pay through PayPal -  and it will allow shoppers to buy products faster, using the same process on all devices, whether they be PCs, tablets or smartphones.  It is scheduled to launch worldwide at the beginning of this year.

 

In the future, this new system will include such features as recurring payments and authorization and capture, but for now, we will have to wait.  According to PayPal, several partners will be able to test the interface and during the first half of the year it will be made available to larger merchants.  Later, it  will be available to smaller online stores.

 

It will also be much easier for merchants to integrate the billing process into their platforms.  Just by entering your username and password on the online store´s website, you´ll be able to pay with your PayPal account.

 

PayPal also announced that as of February, it will extend the payment method to mobile phones used at brick and mortar stores through a QR code or four-digit short code for merchants that use Micros payment systems or accept Discover cards.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/paypal(2).jpg' border=0 alt='PayPal redesigns its payment system for online stores'>
2014-01-31 10:00:00
<![CDATA[Europe will create a single market in 2015 to improve online shopping deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5333 The plan has already been sent to the European Commission and its aim is for businesses and users to receive quality services.

 

In December, the European Commission presented a Work Plan with the purpose of creating a single market for courier services.

Behind this project is the intention of boosting e-commerce (doubling online retail sales) to assure that shoppers and sellers receive top quality service.

The document has to be revised by the same Commission within a maximum of a year and a half, which means that it could be up and running in 2015.

European Commissioner for Internal Market and Services, Michel Barnier said that “there are flaws in cross-border e-commerce.  Therefore, actions must be taken to provide online businesses and shoppers with top quality, accessible and affordable delivery services, duly keeping in mind the needs of SMEs and less accessible and advanced regions.”

According to the portal eCommerce News, the European plan´s key elements include increasing transparency and information through specialized platforms; improving the availability and quality of deliveries, and improving complaint handling procedures. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Comision-Europea.jpg' border=0 alt='Europe will create a single market in 2015 to improve online shopping deliveries'>
2014-01-30 10:00:00
<![CDATA[Forrester predicts the top five e-commerce trends for 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5321 Continuing the upward trend of recent years, 2013 ended with an increase in global e-commerce revenue, confirming the fact that the time is right for the industry.

 

In its forecast for 2014, Forrester anticipates an upward trend, expecting  e-commerce revenue to increase as more companies develop their Internet business and as the buying habits of online consumers continue to evolve, all of which will result in new business opportunities.

In its latest report , Forrester identifies a series of trends that will gain momentum in the “age of the customer” in 2014, summarizing five main aspects:

 

  1. Increase in traffic and sales via mobile devices in virtually every market worldwide.  Moreover, it expects a notable increase in the number of brands that will launch new platforms and apps for mobile devices.
  2. Brands will welcome new channels to expand globally, reinforcing their presence and participation in marketplaces, which will result in increased online sales.
  3. Online retailers will have to plan for key online shopping dates everywhere in the world in order to arrange their sales promotions, inventory levels, etc. to meet peak demand.
  4. Easily enter and expand in the market thanks to seller and retailer initiatives that will open up new offerings for brands.
  5. It will still be difficult to reach profitability in global markets.
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/shopping-cart.jpg' border=0 alt='Forrester predicts the top five e-commerce trends for 2014'>
2014-01-28 10:00:00
<![CDATA[Record year for businesses that sell on Amazon´s Marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5329 Companies that operate on Amazon Marketplace sold more than a billion products worldwide in 2013

 

Amazon announced that 2013 was a record year for businesses that sell their products through its Marketplace.  Those companies, which include SMEs and large businesses, sold more than a billion items worth tens of billions of Euros through Amazon worldwide.

 

And more and more merchants chose to use Amazon Logistics, a service that allows Amazon to handle and ship their products directly to customers, and to use Amazon Prime, which offers free delivery, an easy return policy, and excellent customer service.  The number of merchants that used Amazon Logistics in 2013 was up 65% year-on-year, worldwide.

 

Amazon Marketplace, with more than two million companies globally, registered record growth during the past holiday shopping season, after merchants shipped products to more than 185 countries and over 480,000 cities.

 

On Cyber Monday alone, the heaviest online shopping day in the U.S. and U.K, companies on Amazon Marketplace sold more than 13 million products worldwide, a year-on-year increase of over 50% compared to 2012.

 

The 2013 Christmas shopping season saw yet more sales increases from those companies.  The number of products shipped through Amazon Logistics was up 50% compared to last year , while in 4q 2013, the total amount of products shipped was higher than all of the items shipped via that service in 2009 and 2010.

 

“It was an incredible year for Amazon Marketplace merchants, for both the most popular brands and smaller businesses that sell through our website”, said Peter Faricy, V-P Amazon Marketplace.  “Our customers highly value the hundreds of millions of products that merchants on Amazon Marketplace offer, which include all sorts of fashion items to a huge selection of electronic products.”

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='122' src='http://www.emarketservices.com/clubs/ems/news/Amazon-world.jpg' border=0 alt='Record year for businesses that sell on Amazon´s Marketplace'>
2014-01-27 10:00:00
<![CDATA[E-commerce in Mexico could be up by 50% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5317 A market study indicates that two in every five Mexicans plan to shop online and purchase eight items on average.

The holiday season ended with good numbers for e-commerce.  At least that is what the experts´ statistics suggest.

According to market sources, up to 71% of consumers said they made more purchases than in 2012, an increase that would be seen not only in traditional commerce but also in e-commerce.

For example, comparison shopping service Buscape estimates that e-commerce in Mexico could have ended the year with a 49% increase over the previous year.

Another company  that also bet on e-commerce´s growth in the country is the consultancy Deloitte, which in a recent study said that four in every ten Mexicans planned to shop online at Christmas time.

Furthermore, it predicted that every user would buy on average, eight products and spend around 400 pesos (about 22.4 Euros).

eMagazine also explains that the studies show that  the most  popular items include electronics (especially smartphones and tablets), apparel, beauty products and footwear, and the preferred payment options are debit cards (42%) and credit cards (40%).

On the other hand, the publication echoes the reasons why Mexicans shop online.  And, according to the experts, one of the main factors is convenience.

E-commerce offers users many advantages, allowing them to comparison shop at different retail stores, conveniently saving time and money without having to leave home or office”, says Carlos Martinez, Buscape´s north region general manager.

The second factor to consider is finding the best price. “The consumer is no longer compulsive, and not surprisingly, during this season we look for the best product and price to avoid the famous ´cuesta de enero´ (January bills).  For that reason, comparison shopping has become a habit both at brick and mortar stores and online, with the advantage of having the opinion of Internet users that have tried the product, which can help us reach a more informed decision” says the Buscape executive.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Mexico-Ecommerce.jpg' border=0 alt='E-commerce in Mexico could be up by 50% in 2013'>
2014-01-24 10:00:00
<![CDATA[International e-Commerce will soar 150% in the next three years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5312 Forecasts indicate that sales will reach $ 1.67 trillion by 2016

 

E-commerce continues to grow at double digit rates worldwide and, judging by the forecasts, it seems that so far it has only taken the first steps.

The U.S. firm eMarketer has predicted that 2013 will record a 17% increase in global e-commerce and that it will soar another 150% in the next three years.

Their calculations suggest that the volume of online trading in the U.S., Asia-Pacific and Western Europe will reach $1.67 trillion (1.21 trillion Euros) by 2016.

That far exceeds the figure recorded this year, which will be around $ 1.1 trillion if forecasts so far are on target.

eMarketer´s market study puts Asia ahead of Europe and the United States as far as growth is concerned.  While Internet trading in the world´s leading economic power and the Old World will increase around 134%, in Asia the rate of growth will be 186%.

And the region also leads the ranking in terms of volume.  Proof of this is that online sales could reach $708 billion by 2016 (514 billion Euros), while the United States will see around $ 580 billion and Europe, 388 billion.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='107' src='http://www.emarketservices.com/clubs/ems/news/ecommerce-mundial(2).jpg' border=0 alt='International e-Commerce will soar 150% in the next three years'>
2014-01-20 10:00:00
<![CDATA[Vente-Privee enters luxury market with Qatar Holding among its shareholders]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5308 The investment firm, which already has a stake in such companies as Louis Vuitton, has become a strong minority shareholder in the French company

 

The French company Vente-privee has welcomed a new shareholder, Qatar Holding, the investment firm of the country´s sovereign wealth fund.

Hence, the company becomes a strong minority shareholder within the French firm, along with its founding partners (including Jacques-Antoine Granjon, current CEO who holds more than 25% of the capital), and Summit Partners, a U.S. growth equity firm that became a shareholder in 2007 and controls about 20% of Vente-Privee.

No specific details are known about the Qatari entrance into partnership, not even how it will participate in the French company.  However,  the local press assures that the deal was not a financial boost nor capital increase.  Therefore, it seems that it could have been a transfer of shares from another shareholder company.  

Nevertheless, Granjon did say that being backed by Qatar Holding puts Vente-Privee very close to such international luxury companies as LLMH (Louis Vuitton Moet Hennessey), whose brands include Bulgari, Loewe, Donna Karan and Dior.  The Qatar sovereign wealth fund also has shares in those brands, according to the portal eCommerce News.

In addition to this added value, the deal aims to reinforce the expansion of the French company, which includes 19 million partners and sells more than 2,500 product categories as diverse as fashion, décor and electronics.

“We will fully support efforts to drive the company ahead in this new phase.  Our investment is expected to assist in the development and globalization of vente-privee.com as a leading French e-commerce company” explained a spokesperson from Qatar Holding.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Qatar-vente-priveePeq.jpg' border=0 alt='Vente-Privee enters luxury market with Qatar Holding among its shareholders'>
2014-01-17 10:00:00
<![CDATA[In the U.S. 30% of online Christmas shopping was done on a mobile device]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5305 M-commerce has increased 40% since November, four times more than regular e-commerce

 

E-commerce in the United States has had a very good end of year and a good example of this is the success enjoyed by Amazon.The e-commerce giant recorded its best holiday season ever. And that, after online shopping had grown more vigorously than traditional shopping.

According to the firm ComScore,  MasterCard calculations  indicate that sales between November 1 and December 24 were up 3.5% compared to the same period in 2012, while e-commerce increased by 10%, which translates to about $39 billion (around 28.3 billion Euros).

The most popular items sold online during the Christmas holiday were mobile devices.  Why? They cornered half of online traffic and accounted for nearly 30% of purchases made over the Internet.

IBM says that 48% of Internet traffic on Christmas day was generated by mobile and tablet users, which is nearly double that of the previous year when it was 28.3%.  Moreover, their figures indicate that purchases made with those devices soared 40% over the prior year, to account for 29% of online shopping. “ The IBM results are not surprising.  Retailers are preparing their mobile strategies and consumers have come to appreciate the advantages of shopping online with these devices. For that reason, this trend can only grow” says Karen Pattani-Hanson, director of new business and partnerships at Aurnhammer.

According to Mobile Commerce Daily ,  to carry out the study, the company tracked millions of transactions and data from nearly a thousand online stores throughout the country.

Again, Amazon serves as an example, since the Internet giant assures that more than half of the orders it received came through mobile devices. Wilson Kerr, VP Sales and Business Development at Unbound Commerce, Boston told the newspaper  that “Amazon has successfully bridged the gap between mobile and electronic commerce, gaining the trust of consumers who feel comfortable shopping with their mobile device”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobile-shopping(1).jpg' border=0 alt='In the U.S. 30% of online Christmas shopping was done on a mobile device'>
2014-01-15 10:00:00
<![CDATA[Reasons for e-commerce not to lose sight of people over 50]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5303 In the United States they regularly use the Internet, have the most financial assets and account for more than half of shoppers.

 

E-commerce is closely tied to young people and tends to focus less effort on users over 50.

Proof of this is that barely 5% of online advertising targets people over 50 and focuses on specific content: physical ailments.

However, the numbers suggest that that segment of the population should not be overlooked.

The specialized portal eCommerce News recalls the case of the United States where more than half of those over 65 use the Internet, while seven out of ten surf the Web daily.

And if that weren´t enough, Nielsen says that the online habits of Americans over 50 is very similar to that of young people between 18 and 24.

Furthermore, according to a survey done last April by Ipsos and Google, more than half of seniors made an online purchase the previous month and 45% searched for promotions and discounts on products they use every day.

Add to that that people over 50 have in their possession 77% of the financial assets and represent 54% of all consumers.

This is precisely the segment of the population that buys one of every two cars sold and that makes four out of every five luxury travel reservations. They also buy other items like toys and electronics for their families.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='167' src='http://www.emarketservices.com/clubs/ems/news/senior_internet.jpg' border=0 alt='e-commerce & people over 50'>
2014-01-14 10:00:00
<![CDATA[The year ended with global e-commerce sales up 17%]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5298 Growth was most notable in the Asia-Pacific region, with China and Indonesia leading the ranking

 

It was another year of strong growth for global e-commerce.   According to eMarketer, an American company specializing in market studies, 2013 will see a 17% increase in e-commerce sales.

The study determines for example, that in the United States the industry will end the year with $ 430 billion in turnover (312 billion Euros), while Western Europe will exceed $ 291 billion and Asia –Pacific will reach $ 380 billion.

Consequently, in these three regions alone, the volume of online trade will surpass $ 1.1 trillion or € 800 billion.

eMarketer statistics also indicate that it was the Asian market that recorded major growth.  E-commerce in China was up 65% and around 71% in Indonesia, which makes those countries the industry leaders.

Several studies confirm that China will soon surpass the United States to become the world leader in e-commerce.

The Asian giant´s Internet sales grew at a rate of 70% between 2009 and 2012, while showing at around 13% in the United  States.

Between April and June alone, industry revenue in China was up 45.3% compared to 2Q 2012.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/compras_mundo(1).jpg' border=0 alt='The year ended with global e-commerce sales up 17%'>
2014-01-09 10:00:00
<![CDATA[E-commerce, led by China, is up in Asia Pacific]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5287 China and four other regional markets will surpass North America and Europe

 

According to the Forrester Research Inc report,  “Asia Pacific Online Retail Forecast, 2013 to 2018”,  online retail sales in the five major Asia Pacific markets will soon surpass those of North America and Europe combined.

 

Overall e-tail sales in the five markets (Australia, China, South Korea, India and Japan) are huge and increasing rapidly, with an annual growth rate of 16.61% that is expected to reach 17% by 2017.

 

Each of the five markets is very distinct and requires a different strategy for the international brands planning to enter them The particular characteristics of each one are:

 

Australia: Although its population of 23 million is less than half that of the other four countries in the report, Australia has jumped on the e-commerce bandwagon. Online retail sales will increase by 10% annually from 2013 to 2018.  Australians do a lot of online shopping at foreign e-tail sites, encouraged both by the relatively small number of national companies and by the fact that the first 1,000 Australian dollars spent on a foreign platform are tax free.

China: Online retail sales will grow by 18% from 2013 to 2018.  China already surpasses the United States as the largest e-tail market in the world. Alibaba-owned Taobao and Tmall  represent more than half of online consumer sales. Brands planning to launch e-tail offers in China should be aware of the huge market concentration.  These leading companies are investing heavily in improving deliveries, a notorious weakness in Chinese e-commerce.

South Korea:  E-retailer sales will grow slightly above 10%.  Broadband speed is among the highest in the world, which accounts for the high percentage of consumers that shop online.

India:  The furthest behind of the five countries in e-commerce by far, but growing rapidly.  A nearly 50% annual increase is expected during the period 2013 to 2018.  International  computer and consumer electronic brands were the first to sell online in India, while most apparel and beauty companies still haven´t made this market a priority.

Japan: E-tail sales in this market, which is more mature than China, are seeing slower growth; a 10% increase is expected from 2013 to 2018. While Japan is one of the world´s major luxury markets, only 2% of Japanese luxury shoppers say that they purchase those products online. Mobile sales are high and are widely used for online shopping, store payments and public transportation.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/asia-pacific-region.jpg' border=0 alt='E-commerce, led by China, is up in Asia Pacific'>
2014-01-07 10:00:00
<![CDATA[With a 7.1% growth rate, e-commerce in Northern Europe is expected to reach 31 billion in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5283 B2C e-commerce in Northern Europe is experiencing significant growth

 

 

According to the results of a study on B2C e-commerce by Ecommerce Europe, a European association for online retail, e-commerce in Northern Europe sold a total € 28.4 billion in goods and services in 2012, and that number is expected to grow to € 31 billion by the end of 2013, which represents a 7.1% increase.

 

Northern Europe includes Sweden, Denmark, Finland, Norway, Iceland and the Baltic countries, which now ranks 4th in size of their e-commerce industry with a 9.2% share of the European market.

 

The most developed markets in terms of e-commerce usage are Denmark, Sweden, Norway and Finland.  Predictions for 2013 indicate that Denmark will retain its position, but the Baltic States and Iceland are showing the largest e-commerce growth, between 20 and 30 percent in 2013.

 

Internet penetration in Northern Europe (86%) was higher than in Europe (66%) and the EU28 average (76%) in 2012.  The latest estimate of the number of Internet users in Northern Europe is 27.6 million, led by Iceland with 95% penetration and followed by Norway and Sweden with 93% and 92% respectively.

 

With a population of 32.1 million inhabitants, 19 million purchased goods and services online in 2012, at an average household spending of € 2, 145 in 2012.  That is above the average European spending of € 1,400, and the European Union, which averaged € 1,696.  Norway tops the list with € 2,981 in household spending. Finland and Denmark follow with € 2,821 and € 2,868 respectively. After the United Kingdom, Norway, Finland and Denmark are the countries in Europe  that spend the most on e-commerce. 

 

Click here for more information: http://www.ecommerce-europe.eu

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EuropaNorte.jpg' border=0 alt='With a 7.1% growth rate, e-commerce in Northern Europe is expected to reach 31 billion in 2013'>
2014-01-03 10:00:00
<![CDATA[Argentina will end the year with a 50% increase in online shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5286 E-commerce in Argentina will end the year up 50% to 25 billion pesos ($ 3.98 billion) in B2C online transactions.

 

That is what consultant Alejandro Prince, who usually prepares this type of study for the Argentine Chamber of Electronic Commerce (CACE) believes.  He says that the 50% growth estimated for this year follows two years of increase, in an industry that “is growing despite logical macroeconomic data which says it should be pulling back or at least become sluggish”.  “It is growing, adds Prince, because this is its time to grow, since Internet users and the percentage of those who shop are on the rise, and  they are shopping more frequently and buying larger quantities and a  greater variety of products”. Furthermore, online shopping is convenient and satisfying to consumers.

 

According to preliminary estimates, more than 10 million Argentines shop online with “certain a frequency and intensity compared to 400,000 in 2001”.

 

Furthermore, there are those consumers that research online and later shop more traditionally at brick-and- mortar stores;  which according to Prince “has a 10 times greater economic impact on online B2C”.

 

The conversion rate in Argentina is 1.14%, that is to say, that of every 100 people that visit an e-commerce site, only 1.14 conduct a transaction.  That percentage is lower than in Brazil (1.5%) and the United States (3.3%).

 

Other variables that can now be measured and affect building a sustainable strategy for an e-commerce site include, the return on investing in advertising and the level of delivery service, which in Argentina is an average 5.17 times, that is, for every peso invested 5.17 Argentine pesos are deposited.

 

The report recorded 87% of orders shipped “arrive on time”, which is reasonable if compared to other markets like Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/argentina-web(5).jpg' border=0 alt='Argentina will end the year with a 50% increase in online shopping'>
2013-12-30 10:00:00
<![CDATA[Rakuten predicts global trends in retail for 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5284 Global e-Commerce sales in the next 12 months are expected to surpass $ 1.4 billion for the first time.

In a year when the global economy grew at a slower pace than many expected, retailers worldwide saw considerable growth in online sales.

 

Estimates suggest that the global e-commerce industry will generate $ 120 billion in sales by the end of this year, driven in large part by rapid growth in Asia and the sharp increase in consumer shopping worldwide.  

 

In the next 12 months, global e-commerce sales are expected to surpass $140 billion for the first time since there are more and  more consumers every day using their mobile devices and tablets to shop.

 

However, 2014 will not be a year in which businesses can relax. Shoppers are looking for a richer more personalized buying experience. Therefore, retailers have to reassess how they sell and what they sell. 

 

For Rakuten, the world´s third largest e-marketplace and owner of Rakuten.es,  the marketplace in Spain, there are 5 global trends in retail for 2014.

 

One: In shopping, content is key. New advertising strategies are being conceived to create multimedia content that is relevant to consumers who want to be entertained and informed when they surf the web and make purchasing decisions.

 

Two:  Social media will play a part in the decisions retailers make about stock.  Social media´s influence over what people buy is widely recognized and in 2014 it will also play a role in what retailers sell.  Furthermore, the rapid growth of social communities like Pinterest offers retailers the possibility to access invaluable information in real time, something that traditional market research cannot compete against.

 

Three: Multiple channels require unique customer insight. A buyer can interact with a brand at any time, throughout the day and on several platforms, therefore, making all the pieces of those channels fit  will be a priority for retailers.

 

Four: Hypersegmentation will take online personalization to brick-and-mortar stores. Shopper hypersegmentation has excited interest and in 2014, expected technological advancements in segmentation will allow retailers to offer highly personalized experiences online as well as in brick-and-mortar stores.

 

Five:  Mass personalization will make products feel more customized. Today´s consumers don´t only want ordinary products, but rather something unique that reflects their personality. Retailers understand this and we are seeing more and more personalized products.  This trend offers SME´s a huge opportunity for a market niche against the big retailers, by adding value to existing products through personalization.

 

In this context, if retailers use the information about their customers ´preferences and purchasing habits intelligently,  they will know which products to stock and how to sell them.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EcommerceRetailer.jpg' border=0 alt='Rakuten predicts global trends in retail for 2014'>
2013-12-27 10:00:00
<![CDATA[This year, China will surpass the United States as world leader in e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5282 China will surpass the United States this year to become the world´s leading e-commerce market in consumer spending. 

 

Electronic commerce is growing exponentially worldwide, but it is especially so in China where e-commerce is increasing significantly, having grown an average 71% from 2009 to 2012, compared 13% in the United States.  In fact, China is expected to surpass the United States in volume of sales by the end of 2013, to rank first in the world.

 

Chinese online spending totaled $ 212.4 billion in 2012 compared to $228.7 billion in the United States.  However it seems that this trend will not last much longer since, according to a report from  Bain&Company , it is expected to reach 3.3 billion Yuan (€ 403.8 billion ) by 2015.

 

Data on the Chinese sector was recently released, showing growth in terms of volume of turnover at the end of another quarter. Between April and June, e-commerce revenue was up 45.3% in the Asian country, compared to the same period last year.  More than half of the country´s inhabitants have Internet access.

 

A large part of this growth is due to the Alibaba Group e-marketplace which, with its own payment method (Alipay) and through its portals (Alibaba, Taobao and Alixpress) controls the major part of e-commerce traffic in all of Asia and competes directly with Amazon and Ebay.  Therefore,  Alibaba itself along with Chinese logistics companies, is working on improving infrastructures and distribution networks.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/china-online-market(1).jpg' border=0 alt='This year, China will surpass the United States as world leader in e-commerce'>
2013-12-23 10:00:00
<![CDATA[Online shopping in Colombia: a work in progress]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5280 E-commerce´s reach in the country has transcended the conventions that defined it as unique to big business and technology, and has made it an option.

 According to the recent study 2013 Online Shopping in Colombia, prepared by The Cocktail Analysis,  the scope of e-Commerce in that country has transcended the conventions that defined it as unique to big business and technology, and has made it an option.  

 

Seventy-six percent of Colombian web surfers have researched and bought products and services online before shopping offline for computer electronics (27%), apparel (25%), food and telecom services (24% each) and culture (19%).

 

The online shopper is a person between 25 and 34 years old, in a higher social class and tending toward masculine. Ordering/shopping is essentially done on a computer (desktop or laptop), and to a much lesser extent on other devices; in any case, the tendency is to use tablets more than smartphones to shop.

 

Credit/debit cards seem to be the most frequently used payment option (41%), and cash-on-delivery is apparently relatively significant as well.  

 

Free shipping and ease in returning products are the most relevant aspects in the terms and conditions for deliveries and returns.  Forty-one percent of shoppers have had problems with purchases on more than one occasion, especially with regard to late deliveries.

 

The main drawback for web surfers that have never shopped online is a lack of trust in the product and security.  Twenty percent believe they may shop online in the next three months.  The other 80% say they would possibly shop online if they  see improvements in COD, more security in payment options, an easy return policy and promotional incentives for shopping.

 

The Colombian Chamber of Electronic Commerce projects that in 2013 e-commerce growth in the country will be 45% at the end on the year, with a $ 2.2 million baseline in 2012.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/colombia-internet(2).jpg' border=0 alt='Online shopping in Colombia: a work in progress'>
2013-12-19 10:00:00
<![CDATA[Alibaba to invest $ 360 million in Haier Logistics (Goodaymart)]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5274 A major push for logistics by Alibaba.

 

 In a major breakthrough for the logistics business, the Chinese  e-Commerce giant Alibaba Group will invest about $ 360 million in Haier Group, one of the largest manufacturers and distributors of household appliances in China.

Zhou Yunjie, president of Chinese consumer electronics manufacturer Haier Group, released further details about the recent partnership between Chinese e-commerce conglomerate Alibaba Group and Qingdao Haier Logistics (Goodaymart), a subsidiary of the Hong Kong listed affiliate of Haier Group, Haier Electronics Group.

The partnership will not affect Goodaymart´s  position as a heavy goods logistics company, but instead will see its operations expand by integrating warehouse resources with Alibaba´s smart logistics subsidiary Cainiaio.  

The partnership will create a system and standards for the distribution and installation of household appliances and other large-sized goods.  According to some analysts, the arrangement demonstrates that e-commerce is expanding rapidly to smaller cities and the country after its fast growth in bigger cities.

In this sense, companies around the world are responding to the rapid growth of online retail by finding ways to deliver goods to shoppers faster, such as Amazon with its Amazon Prime Air project and other companies  like United Parcel Service and Google that are also working on ways to improve deliveries to customers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Alibaba&Goodaymart.jpg' border=0 alt='Alibaba to invest $ 360 million in Haier Logistics (Goodaymart)'>
2013-12-16 10:00:00
<![CDATA[Amazon leads e-commerce in France]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5271 It almost has a monopoly on e-commerce in France.

 

 

According to 3rd quarter 2013 data from the French E-commerce Observatory, provided by the French Federation of E-Commerce and Distance Selling (FEVAD), Amazon is the only transactional website with more than 1.5 million single visitors daily in France. That clearly means that the American giant prevails over the third largest e-commerce market in Europe (after the United Kingdom and Germany).

 

According to FEVAD data, based on the weighted average of the 3rd quarter 2013 months – July, August, September – Amazon would stand out among all eRetailers with more than 14 million monthly visits, that is, more than 30% of all Internet traffic in France.  With respect to daily visits, Amazon France would record 1,511,000 single users daily. Far higher numbers than its immediate competitors.

 

Regarding traffic from mobile apps, Amazon´s lead is equally notorious, while the French railway operator SNCF´s mobile version is close in second place.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/amazon-france.jpg' border=0 alt='Amazon leads e-commerce in France'>
2013-12-10 10:00:00
<![CDATA[Singles´ Day in China sets new online sales record]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5260 In four years,  over 700 times more e-business was done on that day.

 

 

China celebrated Singles´ Day on November 11 (11/11- four ones).   On that special day, Chinese web surfers unleash themselves on an online shopping spree, taking advantage of “aggressive” pricing wars on e-commerce platforms.  This day sets online sales records year after year.

 

Alibaba, the Chinese e-commerce giant, recorded a  more than 83% increase in sales on its two online platforms, Tmall.com (B2C) and Taobao.com (C2C), compared to November 11, 2012, which according to company stats, amounted to 35 billion Yuan (4.37 billion Euros).

 

Another example of Chinese web surfer interest in this event is the fact that in the first minute of the promotion, over 13 million shoppers had already shopped on several websites.  By 1pm the previous record of 19.1 billion Yuan (2.38 billion Euros) set last year had already been broken.

 

In four short years, over 700 times more online sales were done on that day, thanks in large part to big discounts.  For example, last November 11th, more than 30,000 brands on different e-commerce sites offered discounts of up to 50%.  This time, the products in highest demand were electronic appliances and fashion and accessories.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/China-teclado-con-bandera.jpg' border=0 alt='Singles´ Day in China sets new online sales record'>
2013-12-05 10:00:00
<![CDATA[Brazil expects e-commerce to generate $ 1.65 billion during the Christmas holiday season]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5255 One of the leading countries in Internet usage continues to grow in e-commerce.

 

 According to the Brazilian consultancy  eBit, which analyses information on e-Commerce in that country, e-commerce should earn around 3.8 billion reals ($1.65 billion) in sales during the holiday season this year.  That amount represents a 25% increase compared to the same period in 2012.

 

The forecast is that between November 15 and December 24, 10.3 million purchases will be made online.

 

The Fashion and Accessories industry will benefit most from online sales, followed by Small Electric Appliances, Phones,  Home and Décor, Health, Cosmetics and Perfumes, and Computers.

 

The Christmas holiday season is the most important time of the year for e-commerce and represents 15 to 20% of total annual sales.  Furthermore, this year, sales will be higher on Black Friday.  According to Pedro Guasti, CEO at eBit, many consumers already know what they are going to buy on November 29th.

 

Brazil represents 59.1% of  e-commerce sales activity in Latin America, followed by Mexico (14.2%), Argentina (6.2%) and Chile (3.5%), according to eBit data based on a Visa credit card study.

 

Brazil, with 194 million inhabitants, is a world leader in Internet usage.  According to a recent study by IBOPE (Instituto Brasileiro de Opinião Pública e Estatística), that country ranks third in the world in number of active Internet users, with 52.5 million.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Brasil-bandera-y-teclado.jpg' border=0 alt='Brazil expects e-commerce to generate $ 1.65 billion during the Christmas holiday season'>
2013-12-04 10:00:00
<![CDATA[Amazon is testing drones for deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5250 The company announced that in four or five years, customers will be able to receive deliveries in thirty minutes, transported by unmanned aerial vehicles.

 

According to Jeff Bezos, CEO of Amazon, the largest online retailer in the world, they are testing deliveries to customers by unmanned aerial vehicles.

 

The unmanned aerial vehicles called Octocopters, will be able to delivers packages weighing up to 2.3 kilos, within a radius of 16 kilometers.  Deliveries will be made within up to a half hour after ordering.

 

Bezos announced this “ambitious” project on CBS´s 60 Minutes.  Additional safety tests are still needed to assure efficient and effective service; as well as eventual approval from U.S. aviation authorities.   “Another thing to take into account is the safe transport of merchandise. Without anyone to safeguard the aircraft, the package can be robbed or stolen.”   But according to Bezos, Amazon Prime Air, the name that will be given to this service, could be operational in “four or five years”.  It will be completely autonomous and guided by GPS.

 

Amazon has to find a solution to the main problem with e-commerce: the last mile.  Delivery of any item bought online and that raises the final price.   In the past decades the Internet has greatly improved technology, from websites to buying processes, but the transport of goods has seen few changes.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/amazon-drone.jpg' border=0 alt='Amazon Prime Air'>
2013-12-03 10:00:00
<![CDATA[U.S. e-Commerce retail increase 15.1% in Q3]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5241 The Internet analytics company ComScore has published its U.S. e-commerce retail sales estimates for 3rd quarter 2013. 

 

ComScore figures show that while 'traditional' e-commerce sales – on desktop and laptop computers– grew by 13% to $ 47.5 billion, consumer spending on mobile phones and tablets was up 26% compared to the same period in 2012.

 It also shows that mobile shoppers preferred smartphones (62%) over tablets (38%).

 Third quarter e-commerce sales totaled $53.2 billion.

 The report indicates that product categories showing the best results were digital content and subscriptions, followed by apparel and accessories, consumer electronics, jewelry and watches.  Each category was up at least 14% compared to a year ago.

According to comScore, e-commerce currently accounts for 9.4% of consumer discretionary spending.

Click here for the source.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/U.S.-e-Commerce-retail.jpg' border=0 alt='U.S. e-Commerce retail increase 15.1% in Q3'>
2013-11-29 10:00:00
<![CDATA[E-commerce in Russia to increase by 25% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5234 Convenience, product variety and lower prices are the key factors that explain this growth. 

 

According to a PayPal study, e-commerce in the Russian Federation will grow by 25% this year compared to 2012, reaching $15 billion.

 

The online payment platform believes that the Russian market is growing at a good pace thanks to two factors: the channel´s convenience and product variety; and the lower prices that  consumers can find at online stores.

 

According to the Theodore Virginia Insight agency, in the first half of 2013 the online consumer goods market rallied 29%, to $ 5 billion (€ 3.72 billion). During that time frame, nearly 28 million people shopped online at least one, while the number two year ago was at around 12.5 million.

 

With this increase in demand  companies have begun to offer new products and services. Such is the case with Russian search engine Yandex and its portal Yandex Market, where one can find all sorts of items from several of the country´s online stores.

 

Russia, among the world´s top 5 in e-commerce growth

Last July, the international information agency RIA Novosti reported that the Russian Federation is among the five markets where e-commerce with foreign countries is evolving most rapidly.

 

According to PayPal, in 2018 commerce over the Internet among the six major world markets will increase  from 105 to 307 billion dollars a year (78.1 to 228.3 billion Euros).

 

The United States currently maintains its lead in volume of online commerce with $ 40.6 billion (€ 30.2 billion), followed by China ($ 35.2 billion, € 26.18 billion) and the United Kingdom ($ 13 billion, € 9.67 billion).

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/rusia-internet(2).jpg' border=0 alt='E-commerce in Russia to increase by 25% in 2013'>
2013-11-26 10:00:00
<![CDATA[Pinterest, one of most promising social media websites for advertising and online sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5227 Pinterest´s referral traffic prompted 25% more brand sales than last year

 

Traffic driven by Pinterest to brand websites is much more profitable in terms of sales. According to the latest data from Piqora and Tech Crunch, a pin on Pinterest currently generates 78 cents on average, or 25% more than a year ago.

Every pin drives on average, 2 site visits, 6 page views and more than 10 re-pins.  Furthermore, according to the Piqora study, content pinned on Pinterest could generate referral traffic up to a month or even more after it is pinned.  In that sense, Pinterest is much more productive than Facebook and Twitter.  According to the same study, every pin uploaded on Pinterest generates 70% of the clicks in the first two days, but the remaining 30% happen months later.

To reach its conclusions, Piqora engineers analyzed 1,000 brands on Pinterest from February to October of this year and found that, in general, Pinterest is maturing as a social commerce platform.

It’s clear that pin success is not the same for all types of businesses and brands, as Nielsen´s 2012 The Social Media Report” indicates, 80% of the site´s users are female between the 25 and 49 years old.  In addition, most users are in the United States, and while the numbers are growing, penetration into other markets is still evolving.

Pinterest was launched in 2012 and currently has 70 million followers worldwide and more than 11 million recorded entries a week.

See the entire article here

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='97' src='http://www.emarketservices.com/clubs/ems/news/pinterest-e-commerce(3).jpg' border=0 alt='Pinterest, one of most promising social media websites for advertising and online sales'>
2013-11-22 10:00:00
<![CDATA[Shot & Shop, the Spanish search engine that will change the way you shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5228 This Spanish application lets you search for fashion on your mobile using a photo.

 

 

E-commerce is starting to change with innovative applications like Shot & Shop that are becoming essential.  If you have a photo of a specific piece of clothing or footwear you want to buy but don´t know where to find it, Shot & Shop will help you search.  Shot & Shop, is a visual search engine developed and patented by Sira Perez de la Coba, that will let you find a product with ease.  

It was developed as a mobile app, but can run on any platform with visual content.  It is currently ready for use on iPhone and Android mobiles, but will also be available for Windows and BlackBerry devices; and they are working on a Web version too.

The tool doesn’t only search for apparel (for now, handbags and shoes) that the user photographed and that are for sale, it finds them;  it also offers other similar items after filtering by color, shape, price, etc.  The user  can also draw the item he is searching.  The system analyses the photographed apparel, its patterns, textures, shape… and then shows the results.  When the person chooses the item he wants,  Shot & Shop redirects him to the brand´s website where it can be purchased.

The app currently includes 200,000 products from 1,600 brands; and many catalogues have been approved and will be added regularly.

This app´s platform, which is also available in Latin America and Europe, plans to expand the catalogue not only with fashion but with home and decorative items as well; and to geotag stores and include more brands by artisans and a young  designer as well as those from big companies.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Shot-Shop.jpg' border=0 alt='Shot & Shop, the Spanish search engine that will change the way you shop online'>
2013-11-22 10:00:00
<![CDATA[From webrooming to showrooming]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5213 Stores are dwindling in comparison with the world of omni-channel retailing

 

“From transactions to relationships. Connecting with the transitional shopper”  a recent  study from IBM Institute for Business Value shows that today´s consumer is more comfortable shopping through multi-channels.  A survey was conducted of 26,000 consumers from 14 countries (1,600 of them Spanish).

The era of shoppers using the Internet for product information, but preferring to shop at brick and mortar stores because they didn´t feel shopping online was safe, is over.  Now, a growing trend that represents around 50% of online purchases is “showrooming” or looking at and trying on a product at a store and then making the purchase online.

Retail channels still play a major role, but there are signs that they are dwindling in favor of multi-channel shopping, which offers comfort, broader choice and better pricing.  The survey shows that of the 84% of shoppers that made their last purchase at brick and mortar stores, only 56% are expected to return, 35% are in the process of transitioning and 9% are planning to use digital channels for their next purchase.  The latter group consists of people between 18 and 34 years old who are well off, optimistic about finances and expect the channels to be attractive and a continuation of the brick and mortar store.

Although only 6% of shoppers are “showroomers”, their impact on online sales is surprising.

They are experimental shoppers who have an exertive influence on the rest,  58% of them visit their online communities more than once a day and write about the online store.

They are shoppers who know what they want and speak up about it, in their blogs and on social media.

Twenty-five percent of them maintain that their first intention is to shop at a brick and mortar store, but end up shopping online.  Thirty-three percent  take their mobile device when they shop at a store, which allows them to comparison shop and negotiate in real time.

Even thought this is a global phenomenon, it is more popular in Asia, with China as the country with the most showroomers.

 

The entire survey can be seen here

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/onlineshopping(3).jpg' border=0 alt='From webrooming to showrooming'>
2013-11-19 10:00:00
<![CDATA[Sixty percent of European web surfers shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5194 The highest percentages are in the United Kingdom, Denmark and Sweden.

In a few short years, e-commerce has become a major online channel in Europe from an economic and commercial standpoint.  As a result of its growth, online purchases and sales are continuing to spiral upward in the “Old World” to become an important source of income for brands and companies ( the number of online stores and businesses haven´t stopped growing) as well as a very useful tool for customers, consumers and users.

 A recent study by Eurostat, the European Community´s statistics bureau, confirms the widespread access to the Internet in the EU28. In 2012, 75% of people between 16 and 74 years of age used the Internet over the last 12 months; and nearly 60% of those web surfers said they shopped online during that time frame.

 Among the member States, the highest percentage of online shoppers are in the United Kingdom (82%), Denmark and Sweden (both with 79%).  Behind them are Germany (77%), Luxemburg (73%) and Finland (72%).  On the other hand, the lowest rank goes to Estonia and  Italy (29% each), Romania (11%) and Bulgaria (17%).

 By product, clothing, sports items and travel reservations and lodging head the list of online purchases in Europe.  More than a third of EC citizens that access the Internet bought those goods and services last year.  Books and magazines are likewise benchmark items online: nearly 25% of Internet users purchased e-books and magazines during that period.

E-commerce is flourishing in Europe

E-commerce is experiencing a rapid growth phase in Europe.  In 2012, online sales reached € 312 billion, up 19% from the previous year.  As regards the 28 member states of the European Union, revenue amounted to € 277 billion, an 18% increase according to the latest data from Ecommerce Europe and compiled by eCommerce-News. 

Ecommerce Europe forecasts an uptrend for the coming years, noting that this activity represents 3,5% of Europe´s economy, is responsible for generating two million direct and indirect jobs, as well as the launch of 550,000 online businesses.

You can access the Eurostat press release here.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='107' src='http://www.emarketservices.com/clubs/ems/news/aumento-compras(2).jpg' border=0 alt='Sixty percent of European web surfers shop online'>
2013-11-04 10:00:00
<![CDATA[E-commerce up 16% in France in second-quarter 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5190 Online sales continue on an upward growth path thanks to the increase in transactions and web creation.  

According to the weekly balance sheet published by the Federation of E-Commece and Distance Selling (FEVAD) , e-commerce revenue in France reached € 12.2 billion in the second quarter of the year.  This represents a 16% year-on-year increase, compared to the 14% rise in value recorded for January-March of this year.

 Moreover, the number of transactions were up 20% compared with the same period in 2012.  “While the rate of growth is slower than at the start of the year, the increase in supply and demand is driving online sales in the country”, says the Federation.

 From April to June 2013, the number of French consumers that shopped online was up 3%, while the creation and launch of websites “continues at a high level of growth”, with 5,000 new sites (+17%). According to FEVAD, “there are a total of more than 128,000 platforms” and the forecast is for 135,000 by the end of the year.

 However, the iCE40 index, which measures sales of the top 40 e-commerce establishments in France, shows only a 2% upturn in volume, which confirms that the financial crisis is still affecting the industry.

The average shopping cart is recovering

 The average shopping cart, which experienced a price drop in the last 24 months, is showing a slight recovery in second-quarter 2013, by reaching € 87,  following a record € 85 in the first three months of the year.

Another sign of improvement has to do with the growing frequency in online shopping and consumer spending, which continues to rise.  During the quarter studied, cybershoppers made an average 5.5 purchases  online and spent € 476, compared to € 453 in the second quarter of this year.

M-commerce is gaining points in France

LSA recently informed about the  growing importance of m-commerce in the French market, despite the fact that the number of transactions are still limited.

A FEVAD study indicates that the influence of mobile devices on shopping is very relevant.  Forty-two percent of consumers surveyed at point-of-sale said that they use their tablets and smartphones (18%) to decide in advance what they are going to buy.  However, despite the increase in these devices, the computer is still the most widely used tool for that purpose (75% of those surveyed).

Proof of its success according to Heliceum is that revenue from m-commerce in France reached € 5.9 billion in 2012, with growth in the next three years estimated at 127%.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/france-online(2).jpg' border=0 alt='E-commerce up 16% in France in second-quarter 2013'>
2013-10-28 10:00:00
<![CDATA[E-commerce in Europe grew by 19% in 2012 , surpassing € 310 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5188 The United Kingdom continues to be the largest e-commerce market in the Old World.

E-commerce in Europe is experiencing a period of rapid growth.  Last year, online sales reached € 312 billion, up 19% from the previous year.  As regards the 28 member states of the European Union, revenue amounted to € 277 billion, an 18% increase according to the latest data from Ecommerce Europe  compiled by eCommerce-News.

 In its “Europe B2C Ecommerce Report”, the European Association of Electronic Commerce confirms the increasingly important contribution this channel has made to the evolution and improvement of the economic situation.  According to their upward forecast for the coming years, this activity represents 3.5% of Europe´s economy, is responsible for generating approximately two million direct and indirect jobs, as well as the emergence and launch of 550,000 online businesses.

 The United Kingdom, leader in e-commerce

 Britain takes first place in e-commerce in the Old World, with € 96 billion.  Germany (50 billion) and France (45 billion) follow, at a distance.  Together the three countries control 61% of e-commerce in the EC.

 On the other hand Spain, with nearly € 13 billion, climbs to fourth place in online sales, surpassing Russia´s € 10.3 billion.

 It is interesting to note that of the 820 million people that live on the European continent, about 529 million use the Internet regularly and have made 250 million online transactions.  The average annual fixed per capita consumer expenditure is  € 1,243, an amount that is constantly evolving.

 You can access the eCommerce-News article here.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Europa(5).jpg' border=0 alt='E-commerce in Europe grew by 19% in 2012 , surpassing 310 billion'>
2013-10-25 10:00:00
<![CDATA[Argentina sees rapid growth in e-Commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5182 Online retail sales will reach € 2.8 billion by 2016

E-commerce is growing at a steady pace in Argentina. Over the past year, e-commerce sales reached 16.7 billion pesos in a country where ten million websurfers (out of a total 30 million) made an online purchase of one kind or another.

 During eCommerce Day, an event organized by the Latin American Institute of Electronic Commerce (eInstituto) and the Argentine Chamber of Electronic Commerce (CACE)  and that took place in Buenos Aires on September 18th, Zia Danielle Widger, VP & Research Director at Forrester Research determined that online sales in the local retail industry will reach $ 3.9 billion by 2016.

 According to CACE, e-commerce rallied 44% in 2012, demonstrating the increasing importance of this channel as a shopping and information tool  in Argentina.

 For Marcos Pueyrredon, president of eInstitute, “it is very important to continue working on professionalizing the industry in order to increase the quality of products and services offered online in Argentina.  This will enable the industry to continue evolving at a rate that always exceeds that of previous years.  New offers attract new users and business generates new opportunities on many levels.”

 The largest volume of purchases for products and services – not counting the tourism industry – are in tickets to shows and events,  electronics and computers, clothing and accessories, music and books.

 Access the full iProfesional.com article here.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/argentina-web(4).jpg' border=0 alt='Argentina sees rapid growth in e-Commerce'>
2013-10-18 10:00:00
<![CDATA[Amazon to open three logistics centers in Poland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5183 The initiative is part of its European market growth strategy

According to Reuters and other local media, the American e-commerce giant Amazon has opted to open three new logistics centers in Poland

 The initiative, which  is part of its European market growth strategy and reinforces the company´s presence in the “Old World”, will come to fruition in 2015 and will serve, among other noteworthy features, to create nearly 6,000 direct jobs in the next three years.

 The first two Amazon centers in Poland – planned for 2014 – will be located in the vicinity of Wroclaw and Poznan; the third center, also near Wroclaw, the capital of  Lower Silesia  in the south-western part of the country, is scheduled for mid-2015.

 The opening of the new facilities, which will coincides with the launch of a fourth logistics center in the outskirts of Berlin and the creation of 1,000 jobs, will not involve closing Amazon complexes in other European countries.

 E-commerce, an evolving industry in Poland

Online shopping is gaining ground in Poland.  A recent survey by GfK indicates that e-commerce represents 3.8% of the country´s retail sales.     Meanwhile, last year there are around 12,000 e-stores whose sales were valued at € 5.13 billion.  In 2012, the online auction website Allegro took in 50% of the transactions.

 Despite favorable recorded data and the market’s growth potential, Poland is still far behind the United States and other Western European countries, where e-commerce´s rank and role is much stronger.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/amazon(3).jpg' border=0 alt='Amazon to open three logistics centers in Poland'>
2013-10-18 10:00:00
<![CDATA[Luxury goods purchased online have already reached 7% in Italy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5180 The average customer is between 30 and 50 years old and is very computer savvy.

Google, in collaboration with Ipsos, did a study to analyze the characteristics of online luxury goods shoppers.  They surveyed 400 people between 25 and 65 years old from nine different countries (China,Russia,Brazil, theUnited States,Germany, theUnited Kingdom,France,Italy andJapan), with a household income of over $ 100,000 and that had bought at least two luxury items in the last two years.

 As a result of this research, they found three different categories of luxury goods market:

 

  • New markets (China, Brazil and Russia), where the profile of the luxury goods buyer is,  a young women, interested especially in accessories and very fashion forward apparel.
  • Mature markets (theU.S., theUnited Kingdom,France,GermanyandItaly).  Here, luxury goods are purchased equally by men and women and the latest fashion trend is not the main reason for buying but instead, the traditional value of the product is what prevails.
  • Japanis the singular market where the main buyers of luxury goods are men, who consider that such items enhance self esteem and are a symbol of sophistication.

 With reference to Italy, a market where online shopping for luxury goods has already reached 7%, the consumer profile is that of a person- regardless of gender – between 30 and 50 years old and very computer savvy.

 In fact, 98% of luxury goods buyers inItalygo online every day. Seventy-five percent of those surveyed have a smartphone, 61% a tablet, and nearly all of those surveyed have a PC, a laptop or a netbook.

 Clothing and accessories are the most highly sought after items, with 18.4 purchases made on average at an average per transaction price of € 905.  As far as jewelry and watches are concerned, although they are bought less frequently (an average 6.3 purchases in the last two years), the average cost is higher (€ 3,937).

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/online-shop(1).jpg' border=0 alt='Luxury goods purchased online have already reached 7% in Italy'>
2013-10-17 10:00:00
<![CDATA[Mobile e-commerce on the rise in France]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5175 M-commerce is becoming more and more relevant in France, even though the number of transactions is still limited.

According to a study by the Federation of E-commerce and Distance Selling (FEVAD) , the impact of mobile commerce is significant.  Forty-two percent of consumers surveyed at point-of-sale said that they use their tablets to plan purchases in advance. The data is equally impressive for smartphones, with 18% of the sample confirming that they use their phones to close a deal.  However, despite the increase in these devices, the computer continues to be the tool most widely used for that purpose (75% of those surveyed).

 Companies have understood the importance of this trend and have invested in developing their mobile apps. However, users that surf the web on a mobile device don´t usually check more than six apps.  Even so, major players in the  m-commerce  market are competing to expand their offer and become the end consumer´s undisputed leader.  

 M-commerce revenue in France reached € 5.9 billion 2012, with growth in the next three years estimated at 12% according to Heliceum.

French consumer behavior varies depending on the product, with a slight increase in food and consumer goods, boosted by “drive-thru distribution” (order online and pick-up in store).

Click here to access the original article in French.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobilecommerce(5).jpg' border=0 alt='Mobile e-commerce on the rise in France'>
2013-10-15 10:00:00
<![CDATA[Google Launches New Online Shopping Site]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5170 Created by, for and on the Internet, Google could not pass up the opportunity to provide a straightforward service for selling basic consumer products.  

The American Internet giant has launched its same-day delivery service pilot program,  Google Shopping Express , in San Francisco and surrounding areas.

 Through its new marketplace,  Google enables customers to shop for food, household products, toys, apparel, gifts and digital cameras, all delivered by one car, instead of having to shop and pay separately at different online stores.  

 In addition to this shopping advantage, is six months free delivery (later it will cost $5 per delivery). For vendors, and especially small businesses, this is an opportunity to get started in e-commerce with a big company that will give them visibility and prevent them having to invest in online marketing, since the site works as a partnership.

 The major Internet search engine had already taken a big step into e-commerce with Google Shopping, but now it provides users with much boarder services, including basic local products and apps for Android mobile and ¡OS.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/comprasgoogle(3).jpg' border=0 alt='Google Launches New Online Shopping Site'>
2013-10-09 10:00:00
<![CDATA[Russia, among the world´s five highest growth markets in e-Commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5163 The U.S. continues to lead the world in volume of online commerce

At the end of July, the Russian International Information Agency RIA Novosti informed that according to a study prepared by PayPal, the Russian Federation is one of the five fastest growing cross border e-Commerce markets.

 

The American online payment company researched the number of export transactions paid through its platform and determined that in 2012, the United States increased the supply of items to Russia by 41%; the United Kingdom did so by 36%; Germany, 75%; Australia, 67%, China, 55% and Brazil by 168%.

 

According to PayPal, in 2018, e-Commerce among the six major markets will increase from $ 105 billion to $ 307 billion a year. The United States currently continues to lead in volume of online commerce with $ 40.6 billion, followed by the Asian giant ($ 35.2 billion) and Great Britain ($13 billion).

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/russia-online(4).jpg' border=0 alt='Russia, among the world´s five highest growth markets in e-Commerce'>
2013-10-03 10:00:00
<![CDATA[Online selling gains ground over traditional sales in the Czech Republic]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5156 Smartphones, consumer electronics and household appliances are the top ranking products online

Mobile phone sales (mainly smartphones), consumer electronics and household appliances dominate e-commerce in the Czech market.  Likewise, given the progress this channel has made in the central European country, toy, apparel and DIY transactions are beginning to gain ground over traditional buying methods in brick-and-mortar stores.

 

Nearly 75% of online shoppers in the Czech Republic continue to by food, beverages and beauty products at traditional outlets.  Nevertheless, those consumer categories will become susceptible and succumb to e-commerce growth. The results of a the new study  'FutureBuy 2013’ by consultancy INCOMA GfK show how customers that have already bought household, personal hygiene and beauty products online have described their experience as positive, listing among other things, the channel´s straightforwardness, speed, ease, efficiency and safety.

 

Brick-and-mortar stores continue to attract Czech customers thanks to their personal approach, direct contact and exchange of information with the seller, and sense of security in making purchases. Usually local consumers prefer to go to those stores to look at and try out products before buying.  It is also widely believed it is easier to submit a complaint and return products.   

 

With respect to online shopping –which is especially gratifying when it comes to textiles and consumer electronics- , the customers´ main reason for using that channel is savings, due to lower prices and better deals, a broader and more varied selection of products, and its quick and easy.

 

Access the full text of the article here.

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2013-09-27 10:00:00
<![CDATA[E-commerce gains market share in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5155 Online channel revenue reached € 9.9 billion in second quarter 2013

This is a great time for e-commerce in the German market.  According to the  Cologne Institute for Commercial Research (IfH Institut für Handelsforschung GmbH, IfH) last year, when online sales of goods and services rallied 15%,  sales made through that channel represented around 8% of total German retail revenue.

 

So far this year the upward trend is supported by other evidence.  According to the  German Association of Electronic Commerce and Distance Selling (Bundesverband des Deutschen Versandhandels, BVH),  from April to June, 2013, e-commerce and mail order sales have together generated  € 11.8 billion, compared to € 9.1 billion the same period the previous year.  This figure represents an almost 30% increase, which clearly shows the progress that said business is experiencing in the country.

 

Of that amount, € 9.9 billion correspond to e-commerce  transactions, with an 84.5% share (compared to € 6.6 billion or 72.3% in 2012).   Hence, the online channel saw a 50% year-on year increase in sales.

 

“Industry growth is impressive, which again confirms that interactive commerce plays an important role in German households”, says Christopher Wenk-Fischer, director of BVH.

 

Apparel led the ranking of most highly sold products in 2Q 2013 ((€ 2.97 billion, +18.7% with regard to the first three months of the year), followed by books (€ 1.26 billion, -0.7% in the quarter), footwear (€ 1.07 billion, +98.9%), electronic products (€ 960 million, +2.2%) and image and sound devices (€ 711 million, +4.9%).

 

The German Association of Electron Commerce and Distance Selling´s press release can be accessed here.

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2013-09-26 10:00:00
<![CDATA[Singapore doubles the world average in mobile shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5152 Forty-eight percent of consumers in the Asian country shop via smartphones

A survey by marketing and communications agency Havas Worldwide of a sample of more than 10,000 adult consumers in 31 countries, indicates that 48% of Singaporeans use their smartphones to shop online, while the world average is 25%.

 

Likewise, the use of tablets to shop in Singapore has reached 26%, when the world average is 14%.

 

Taking into account all forms of online shopping, the percentage of users in Singapore that use the Internet for their transactions is 6% higher than the world average.

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2013-09-25 10:00:00
<![CDATA[E-Marketplace Etsy partners with major opinion-makers to improve their buying experience]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5151 They will select brands on a par with Martha Stewart Weddings, West Elm and Lucky Magazine

Working in partnership with some of the world´s major trendsetters and brands, Esty is going to offer its visitors the possibility of seeing more innovative product selections through the new Etsy Pages.

The service is launching with brands that are on a par with Martha Stewart WeddingsLucky MagazineApartment TherapyPoppytalk and Griottes.  Each one, in categories that include weddings, fashion, children, design and lifestyle, has created a customized destination showing their favorite items on Etsy,  allowing visitors to follow them for regular updates.

Buyers can browse more than 18 million innovative items on Etsy.com, from art to furniture and vintage clothing, as well as many other categories.  They can find specific items or browse the most popular trends: anything is possible. And now, when a visitor wants some inspiration, the selections made by partner brands will offer new ideas in editorial format.

“Each Esty brand page guides marketplace visitors in a different way” says Heather Burkman, Etsy´s product marketing manager. “The opinion-makers’ suggestions open doors to items that visitors may have never seen before, and keeping track of brands and lesser know tastemakers can lead to interesting discoveries”.

Item selection through “treasures” created by members of the community, editors´ gift guides, bloggers and invited “pinners” has been a part of Etsy for some time. Etsy Pages allow new voices to share their favorites on the Etsy shopping experience, included on their own channels, and tools for sharing on social networks. The diverse backgrounds, interest and groups of followers of each partner brand offer unique perspectives on a wide variety of Etsy items. Furthermore, brands can attract new followers and fans looking for interesting ways to browse the market.

“We are lucky to have been one of the first brands to partner with the Etsy Pages project” says Elizabeth Graves, Editor-in-Chief of Martha Stewart Weddings.  “We are always browsing the site to find the best designs for couples that use our services, so it’s a natural (and fun!) extension to also do it on this interesting and newly started platform.  All of us here at Martha Stewart Weddings are big fans of Etsy”.

The first group of brand partners are from Australia, Canada, France, Germany, the United States and the United Kingdom, and represent Etsy´s global audience. More will be added throughout the Fall.  The complete list of Esty Pages partners can be found on http://etsy.me/17WOpnH

 

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2013-09-24 10:00:00
<![CDATA[Amazon Sites is Most Popular Retail Site in Sweden]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5144 5 million Swedish has visited online retail sites in August

In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year.

Amazon Sites is the clear leader in this Top 15 ranking with almost 1.7 million unique visitors – almost twice more that of CDON Group who came second place with an audience of 985,000 in August 2013. IKEA and Elgiganten.se follow in third and fourth position with 793,000 and 676,000 unique visitors respectively.

Looking at engagement with the Top 15 retail sites in Sweden, visitors to HM.com and Kering spent the most time during August 2013, with 23.9 and 21.1 minutes per visitor, respectively. IKEA ranked in third place with 16.3 average minutes spent per visitor in that month.

SWED DATAGEM

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2013-09-23 10:00:00
<![CDATA[Yahoo to launch Yahoo Commerce Central]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5139 This platform will provide online stores with marketing tools to improve their business.

Yahoo has introduced Yahoo Commerce Central, a one-stop shop that provides tools for online stores.

In its blog, Yahoo says that this platform will have "all of the marketing tools you need to help you increase your sales, efficiency and profitability in our App Gallery". They offer a host of apps to help companies list and advertise on leading shopping and search engines, sell their products on Facebook, etc. For real-time customer engagement and analytics, they have launched the app Live Web Insights that helps to know exactly what’s happening on your store in real-time, initiate chats with customers to address questions and close sales, get personalized, data-driven recommendations to help improve traffic and sales, measure your return on investment for Yahoo Commerce Central apps and view your store’s historical trends.

Apps are supported on more than 30 platforms, including Shopify, Magento, and BigCommerce, and there is a  Commerce Central Developer Portal for developers to write, test, and publish ecommerce apps all in one place.

 

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2013-09-18 10:00:00
<![CDATA[eCommerce and online payments in Brazil, the Latin America’s leader]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5136 Nearly 31.6 million Brazilians will purchase online at least once in 2015

With a population approaching 200 million and a booming economy,Brazil accounts for 59% of all B2C E-Commerce sales in Latin America, followed by Mexico with 14%. E-Commerce sales have increased strongly in recent years, and reached 26 billion EUR in 2012. The growth in the number of online shoppers in Brazil is expected to continue, reaching 32 million in 2015.

 

Even though less than 40% of Internet users in Brazil made online purchases, 62% of those who do shop online made a purchase at least once a month in 2012. Many Internet users want to have the product immediately or want to be able to touch and feel the product prior to making a purchase. However, ongoing improvements of the ecosystem necessary for online retail, such as payment options, anti-fraud protection, delivery system enhancement and other factors are expected to entice more Brazilian Internet users to become online shoppers.

 

A couple of other trends are converting Brazilian Internet users into shoppers. Social networks are extremely popular in Brazil, as 87% of Internet users are members of at least one social network, more than the worldwide average of 70%. As a result, online retail is also becoming more social in Brazil, where approximately 30% of Internet users follow retailers online. Group shopping is a popular phenomenon in Brazil, where 61% of online shoppers are familiar with the concept and 49% of them have conducted purchases on group shopping websites. Of the individuals that have purchased goods or services from group shopping sites, 82% intend to do so again in the future.

 

Another factor contributing to Brazil's lead in E-Commerce is the high mobile phone penetration. Mobile devices are the second most used way in Brazil to go online, and 79% of consumers in Brazil use their mobile phones in at least part of the purchasing process. Because of the increasing use of mobile devices for shopping, the Central Bank, in conjunction with Anatel (National Telecommunications Agency) and the Ministry of Communications, proposed legislation, published by the government in May as MP 615 to clarify the roles of government agencies in facilitating the move of Telecoms into the payments picture.

 

Online purchases in Brazil have until recently been paid for with credit card and boleto bancario (a bank transfer), but mobile payments are expected to become another factor in the continued growth of E-Commerce in Brazil

 

Related to card and payment methods in Brazil, an article of Card and Payments World developed in cooperation with yStats.com, says that it is one of the world's largest card payments markets, where 687 million network-branded cards are currently active, and the market continues rapid growth while undergoing fundamental change. The ending of exclusive acquiring agreements with the two major international card networks, Visa and MasterCard, resulted in declining merchant discount rates and increasing competition. Further, retailers are forming partnerships with banks to issue cobranded cards, increasing the competitive pressure in the market.

 

The biggest challenge is the changing scene, with the development of new payment methods such as mobile payments, while banks and credit card providers try to reach a larger share of the population. The Brazilian government also is involved in change, generally trying to encourage competition for the benefit of the economy. One example of government implementing change in payment practice: trucking and transportation companies traditionally gave drivers a paper voucher (carte frete) to use to pay for fuel and travel expenses. In April 2011, the Agência Nacional de Transportes Terrestres prohibited further use of the vouchers, mandating the use of prepaid cards or electronic fund transfers.

 

Mobile payments represent a significant opportunity in Brazil, as mobile phone penetration is much higher than credit card use. Several M-Commerce initiatives have reached the market after new products and services had been introduced. Anatel (National Telecommunications Agency), together with the Central Bank and the Ministry of Communications, drafted a proposal which was published by the government in May as MP 615. This legislation clarifies the roles of government agencies in facilitating Telecom's move into the payments picture.

 

There are several vendors competing in the market to provide financial services through mobile devices to the unbanked population as well as to the wealthier Brazilians who want to have access to the latest payment options. Visa plans to launch its V.me digital wallet in Brazil later in 2013. Meanwhile, PayPal launched a new payment tool in Brazil, allowing online payment with a debit card, and MasterCard partnered in February 2013 with several local companies to launch a trial run of the PayPass wallet. PagSeguro has released an m-payment product that enables shops and professionals to process credit card transactions using mobile phones and tablets. One more M-payment provider looking for a slice of the market is Zuum, a joint venture between Telefonica International and Mastercard Worldwide. 

 

The debit card market in Brazil, currently valued at around BRL 250 billion, is expected to double in size by 2016. Debit cards have seen 25% annual growth rate over the past 5 years, as consumers have found this payment method easy to adopt, while debit card providers have marketed the security and convenience of their use.

 

In 2012, the credit card transaction volume in Brazil reached BRL 480 billion, having grown at CAGR of 21% in 2007-2012, as Abecs, the Brazilian Association of Credit Cards and Services, reports. Facing competition from debit cards and mobile payments, credit cards are under pressure to lower their interest rates. The public banks, Banco de Brasil and Caixa Econômica Federal were the first to lower rates, followed by private banks. With lower rates of return, some banks are attempting to end the Brazilian practice of "credit on credit" where retailers offer self-financed payments by submitting request payments from the credit card over as many as 18 months. The banks make little money on this arrangement, unless a cardholder misses a payment. Some observers feel that additional government regulation will define the role of credit cards in the evolving payments market.

 

The credit card market in Brazil is considered mature, with a CAGR of 10.7% over recent years. One emerging trend is the use of prepaid and private label cards. Higher internet penetration will spur the growth of B2C E-Commerce which will drive further credit card use. Tourist inflows into the country will increase demand for travel and transit cards.

 

Fraud prevention is a concern for card providers and payment facilitators as well as for consumers. With millions of people booking hotels and transport online, there is plenty of opportunity for fraudsters to offer false tickets or accommodation to collect card details. A report of the U.S. Department of State in 2012 advised US visitors to Brazil to only use their credit cards at "major hotels and formal, established restaurants and shops". Prepaid cards in Brazilian Reales will offer consumers the opportunity to limit their losses on cards and avoid carrying cash. With these two major events, Brazilian banks and payment providers have an opportunity to impress or disappoint domestic and foreign customers with their efficiency.

 

In Brazil, the financial community decided that the whole infrastructure will accept smart cards, both contact and contactless. Most important financial institutions migrated their cards to contact EMV a few years ago, resulting in a ratio of over 80% smart cards among banking cards in 2013, according to IMS Research.

 

Brazil ranked as one of the countries reporting the highest percentage of consumers experiencing card fraud as of Q3 2012, according to ACI Worldwide. One third of card owners (33%) in Brazil experienced fraud in the past five years. After experiencing fraud, most cardholders (61%) decide to use an alternative payment method or cash, with about 9% of cardholders changing their payment behavior persistently. Most financial institutions in Brazil send a replacement card after an incidence of fraudulent activity, with 72% of the customers having received new cards.  

 

According to the Online Payments Database, 68% of internet shoppers use credit card, and 31% use boleto bancario, a local bank transfer system. Both of these methods are restricted to payment in BRL. Foreign currency payment pathways for online purchases outsideBrazilare still evolving.

 

A study by eMarketer at the end of the last year projected that Brazil's B2C e-commerce sales would total USD 18.7 billion in 2012, growing by 21.9% compared to 2011. With an increasing internet penetration, nearly 31.6 million Brazilians will purchase online at least once in 2015, while B2C e-commerce sales in Brazil are expected to reach USD 26.9 billion in the same year.

If you would like to know more about E-Commerce in Brazil or about E-Commerce and online payments globally, please click here or send an E-Mail to info@ystats.com

 

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2013-09-17 10:00:00
<![CDATA[September 18 marks the opening of a new edition of eCommerce DAY Buenos Aires]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5138 This edition introduces the eCommerce Startup Competition, which supports entrepreneurs in the region that have potential.

The 2013 eCommerce DAY arrives in Buenos Aires on September 18 at the Hotel Sheraton Retiro.  It is a Latin American Institute of Electronic Commerce (ILCE) initiative, organized locally by the Argentine Chamber of Electronic Commerce (CACE).

 

This is the largest eCommerce, mCommerce, online mobile banking, and online business ventures event in Latin America and it arrives in Argentina within the framework of the 2013 regional Tour which takes place in 10 countries within the region.

 

During the 2013 eCommerce DAY the 2013 eCommerce AWARD Argentina, Doctor Web Cycle, and eCommerce Startup Competition will take place along with 6 plenary sessions and 12 simultaneous professional workshops with distinguished local and regional entrepreneurs covering current eCommerce topics and trends and online business in Argentina and the region.

 

More than 70 specialists at the conference will speak throughout the day about various topics related to online business facts and trends. The conferences and plenary sessions will cover the following topics:

 

Facts about eCommerce and online business in Argentina. What users buy, who sells online, and the main digital business Ecosystem indicators in Argentina.

 

The outlook for eCommerce in Argentina and the region in 2013.  Where is it and where is it heading.  What are the global trends to keep in mind in this geographic area.

 

eCommerce as opposed to the mobile revolution. What must online stores do and what are they doing to take advantage of massive consumer mobile connectivity, using marketing tools, geolocalization, m-commerce, apps, augmented reality, etc.

 

eCommerce Challenge I.  What determines whether users shop online or not? How does this impact my company´s business? How do consumers behave and what are the keys to converting, monetizing and fostering the loyalty of online users?

 

eCommerce Challenge II.  Infrastructure and platforms focused on buyback organic conversion rate.  An expert shows us the best strategies and ways to increase online sales, the average ticket and buyback in online stores.

 

eCommerce Challenge III.  How to manage my company´s online growth, achieving a positive online shopping experience.  A renowned expert demonstrates the best strategies and ways to generate a positive shopping experience and customer loyalty in gazelle companies and accelerated growth online channels.

 

During eCommerce DAY Buenos Aires the “Doctor Web Cycle”, where some online stores will receive live advice from industry experts will take place, as well as the first edition of eCommerce StartUP Competition, a regional initiative aimed at fostering digital entrepreneurship and supporting Latin American projects with great growth potential in the e-commerce ecosystem and online businesses that have the backing of major companies and institutions that support digital entrepreneurship in Argentina.

 

Furthermore, 12 workshops will be take place for different professional levels and during the event, leading companies doing business online will speak about new trends, strategies and activities that companies are undertaking to make the most of this new way of working and doing business.

 

The full schedule and exhibitor list can be found at http://www.ecommerceday.org.ar

 

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2013-09-17 10:00:00
<![CDATA[New e-commerce record in Spain in 1Q 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5128 'Travel agencies and tourism operators' is the first category per volume (13,8%)

According to information published by the National Telecommunications Commission (CMT) in its First Quarter 2013 Report on Electronic Commerce, which accounts for Internet purchases made with debit or credit cards, a new e-commerce record was set between January and March of this year.  During that period, e-commerce in Spain amounted to over € 2.8 billion, or 15.1% more than the same quarter in 2012; with a total 43.5 million transactions.

 

However, according to a CMT blog, we are spending less on each purchase. Even though we are buying more, and in general spending more online, the products purchased are less expensive on average. Therefore, the average outlay in the last 5 years has dropped from € 82 per purchase in 1Q 2009 to € 64 in 1Q 2013.

 

The ten fields that generated a higher volume were travel agencies and tourism operators (13.8%), air transport (11.0%), direct marketing (5.8%), ground passenger transportation (4.8%), cultural, sports and recreational events (3.7%), clothing (3.4%), and lastly, gambling and betting (3.3%), advertising (3%), other specialized food trade (2.7%), and household electrical appliances, image, sound and music downloads (2.2%).

 

By number of transactions, just as in the previous quarter, records, books, newspapers and stationery take first place, with 11.3% of the total (4.9 million transactions).

 

In first quarter 2013, the volume of business in transactions originating in Spain and directed abroad was € 1.22 billion, or 43.2% of the total, with 24.6 million transactions.  Most of those purchases were directed to the European Union with € 1.08 billion (89.0%) and to a lesser extent, to the United States with € 59.3 million (4.9%) and the CEMEA region with € 44.2 million (3.6%).

 

Transactions originating abroad and directed to Spanish websites amounted to € 463 million, or 16.4% of the total volume of business, with 3.2 million transactions.  The largest amount of business (72.4%) was in transactions  from the European Union (€ 335.2 million), followed by the CEMEA region (9.2%), with € 42.6 million, and Latin America in third place with € 34.0 million (7.3%).    These figures put the net balance of foreign trade at a negative € 757.1 million.

 

E-commerce business generated in Spain and directed to online stores within the country amounted to nearly € 1.14 billion or 40% of the total, with 15.7 million transactions.

 

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2013-09-12 10:00:00
<![CDATA[European Commission proposes major step forward for telecoms single market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5130 Simpler rules to help companies invest more and expand across borders

The European Commission today adopted its most ambitious plan in 26 years of telecoms market reform. Launched by Commission President Jose Manuel Barroso in his 2013 State of the Union speech, the “Connected Continent” legislative package, when adopted, will reduce consumer charges, simplify red tape faced by companies, and bring a range of new rights for both users and service providers, so that Europe can once again be a global digital leader.

European Commission President Jose Manuel Barroso said: Further substantial progress towards a European single market for telecoms is essential for Europe’s strategic interests and economic progress. For the telecoms sector itself and for citizens who are frustrated that they do not have full and fair access to internet and mobile services.

Vice President Neelie Kroes, the Digital Agenda Commissioner responsible for the package, said: “The legislation proposed today is great news for the future of mobile and internet in Europe. The European Commission says no to roaming premiums, yes to net neutrality, yes to investment, yes to new jobs. Fixing the telecoms sector is no longer about this one sector but about supporting the sustainable development of all sectors. The telecoms sector makes up just 9% of Europe’s digital economy because all sectors increasingly depend on connectivity to be globally competitive and deliver services.

While successive waves of reform by the European Union have helped transform the way telecoms services are delivered in the European Union, the sector still operates largely on the basis of 28 national markets. There is no telecoms company that operates across the whole EU, and both operators and customers face differing prices and rules.

To address these problems the main elements of today’s package are:

Simplifying EU rules for telecoms operators

A single authorization for operating in all 28 member states (instead of 28 authorisations), a demanding legal threshold for regulating telecoms sub-markets (which should lead to a reduction in number of regulated markets), and further harmonizing the way operators can rent access to networks owned by other companies in order to provide a competing service.

Pushing roaming premiums out of the market

Incoming call charges while travelling in the EU would be banned from 1 July 2014. Companies would have the choice to either 1) offer phone plans that apply everywhere in the European Union ("roam like at home"), the price of which will be driven by domestic competition, or 2) allow their customers to “decouple”, that is: opt for a separate roaming provider who offers cheaper rates (without having to buy a new SIM card). This builds on the 2012 Roaming Regulation which subjects operators to wholesale price cuts of 67% for data in July 2014.

No more international call premiums within Europe

Today companies tend to charge a premium for both fixed and mobile calls made from a consumer's home country to other EU countries. Today's proposal would mean companies cannot charge more for a fixed intra-EU call than they do for a long-distance domestic call. For mobile intra-EU calls, the price could not be more than €0.19 per minute (plus VAT). In setting prices, companies could recover objectively justified costs, but arbitrary profits from intra-EU calls would disappear.

Legal protection for open internet (net neutrality)

Blocking and throttling of internet content would be banned, giving users access to the full and open internet regardless of the cost or speed of their internet subscription. Companies still able to provide “specialized services” with assured quality (such as IPTV, video on demand, apps including high-resolution medical imaging, virtual operating theatres, and business-critical data-intensive cloud applications) so long as this did not interfere with the internet speeds promised to other customers. Consumers would have the right to check if they are receiving the internet speeds they pay for, and to walk away from their contract if those commitments are not met.

New consumer rights, with all rights harmonized across Europe

New rights such as the right to plain language contracts with more comparable information, greater rights to switch provider or contract, the right to a 12-month contract if you do not wish a longer contract, the right to walk away from your contract if promised internet speeds are not delivered, and the right to have emails forwarded to a new email address after switching internet provider.

Coordinated spectrum assignment

This will ensure Europeans get more 4G mobile access and Wi-Fi. Mobile operators will be able to develop more efficient and cross-border investment plans, thanks to stronger coordination of timing, duration and other conditions of assignment of spectrum. Member States would remain in charge, and continue to benefit from related fees from mobile operators, while operating within a more coherent framework. Such a framework will also expand the market for advanced telecoms equipment.

More certainty for investors

The Recommendation on Costing Methodologies and Non-Discrimination is the second element of this package, complementing the proposed regulation and intrinsically linked with it. It aims to increase certainty for investors, to increase their investment levels, and reduce divergences between regulators. This means 1) further harmonising and stablising costs that incumbent operators may charge for giving others access to their existing copper networks; and 2) ensuring that "access seekers" have truly equivalent access to networks. Where such competitive constraints and non-discrimination are ensured, the prices for wholesale access to "next generation" broadband would be determined by the market rather than regulators, meaning less red tape for operators.

 

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2013-09-12 10:00:00
<![CDATA[Brazilian E-Retailers Are Leading Latin America's E-Commerce Revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5124 Of the 400 e-retailers ranked in the Latin America 400 report, 248 are based in Brazil

According to 'Internet Retailer 2013 Latin America 400' report, the only industry resource that comprehensively ranks and analyzes the 400 leading web merchants in the Americas outside of the U.S, while Latin America is a fertile e-commerce market for U.S. web merchants (19,6% of 400 web sales are from U.S. retailers), it is nonetheless dominated by innovative Brazilian e-retailers, which, as a group, are defending the home turf aggressively.

Even though many leading local e-commerce competitors in Latin America can be found in Mexico, Argentina and Chile, Brazil accounts for the lion's share of online retailing there.

The country is home to the world's sixth-largest economy and reported total retail sales last year of $336 billion, with total B2C e-commerce sales claiming a 3.6% of share of that. Of the 400 e-retailers ranked in the Latin America 400, 248 are based in Brazil and seven of the Top 10 fastest-growing e-retailers in the Latin America 400 are Brazilian companies.

The region's fastest-growing web merchant is also Brazilian, Kanui.com, a sporting goods site that did not go online until late 2011 but which last year zoomed to 25th place among Latin American e-retailers with sales of $120 million, garnering more than 1.2 million Facebook likes in the process.

Such heavy reliance on Facebook is common among Brazilian web merchants, which reflects the fact that that Brazil is Facebook's second-largest market after the U.S.

Another interesting figures os this report are that in 2012 growth in web sales for the Latin America 400 was 18.6% and number 1 Latin America 400 web merchant B2W grew a 17% last year.

Related to the first eCommerce vendor of the world, Amazon.com grew 24.2% its Latin American web sales in 2012.

More information: Internet Retailer

 

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2013-09-11 10:00:00
<![CDATA[Omnichannel Is the Key next Holiday Shopping season in U.S.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5123 Digital sales for the holiday season are projected to rise 15.1%.

eMarketer projects that holiday eCommerce sales will notch another year of strong growth in 2013. Digital sales for the holiday season are projected to rise 15.1%, nearly in line with last year’s 15.2% increase. And Omnichannel is the Key.

Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel's Blurred Lines.”

Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the same as last year during the holidays, with only 8.9% intending to spend more, down slightly from 2012. The two demographic groups with the largest shares of planned holiday spending were boomers (32%) and Gen X (34%), with $39.5 billion and $41.7 billion apiece, likely the result of having more children to buy for than seniors or millennials.


November and December will contribute significantly to overall online sales for the year. eMarketer expects more than one-fifth (23.7%) of the $262.3 billion in US retail ecommerce sales forecast for all of 2013 to occur in those two months.

Mobile is one of the key growth channels this holiday season, and last year’s performance shows how critical mobile really has become. Tablets—the iPad in particular—stood out and continue to grow in popularity, particularly for retail purposes. In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites, with more than 10% of site visits and the highest conversion rate (4.4%) of mobile devices.


Bringing more of the online experience in-store is becoming integral to omnichannel retailing as well. A majority of retailers in North America surveyed by Edgell Knowledge Network (EKN) had plans to increase various consumer mobile initiatives over the next two years.

Larger multichannel retailers are also starting to adopt all-in-one mobile solutions as part of the sales process, not only to make sales away from the checkout counter but also to perform services like find out where an out-of-stock size might be shipped from.

One of the key benefits of adopting an omnichannel strategy will be that it sidelines concerns over showrooming. Larry Freed, CEO of ForeSee, a customer experience analytics firm, emphasized channel consistency: “Make sure that your channels are integrated, so that when that person goes from a website into a store and pulls out their mobile device, you’re giving him a great experience that makes it more compelling than to go to Amazon,” he said.

Other remedies to showrooming include price-matching, a focus on inventory management and revamped distribution models to improve the customer experience during heavy shopping periods, and cheaper and faster fulfillment options.


Read more at eMarketer 

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2013-09-10 10:00:00
<![CDATA[SME´s in El Salvador to embark on international e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5121 An agreement between the government and the University of Texas will give over 1,500 companies access to e-commerce.

According to ElEconomista.es, the government of El Salvador and the University of Texas in San Antonio (UTSA) have signed an agreement in which 1,500 Salvadoran SMEs will have access to an international e-commerce platform housed in the American university.

 

During the first phase of the program 1,584 SMEs will have access,  and that number is expected to reach 5,080 in subsequent phases.

 

According to a statement from the El Salvador Export and Investments Promotion Agency (PROESA), this platform will “enable national and international networking via foreign trade”.  It also links these companies up with clients of the Small Business Association (SBDC) in the United States.

 

This initiative is part of the Partnership for Growth program through which the United States promotes economic growth and safety in El Salvador.  El Salvador in turn, will manage it through PROESA, the National Committee of Micro and Small Businesses and the Network for Development of Micro and Small Business.

 

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2013-09-06 10:00:00
<![CDATA[European online retail sales will double to €323 billion in 2018]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5119 Norwegians and Swedish spend the highest per capita

European online retail sales will double to €323 billion by 2018, according to Mintel, an independent marketing research firm based in London. The leading countries in online retail sales (Germany, France and the UK) will remain the biggest markets but others (such as the Netherlands, Spain and Poland) will grow at a faster rate. The Norwegians and Swedish spend the highest per capita, according to Mintel.

“There is a big North-South divide in e-commerce in Europe” according to Mintel European retail analyst John Mercer. Northern Europe is more active on the online retail front as France lags 5 years behind the likes of England and Germany. Spain, Greece, Portugal and Italy are further behind. 

The research goes on by stating that Amazon, the online retail portal, is extending its lead in Europe with a growing market share of 9.8% in 2012 from 9.2% in 2011. However, Otto – a German online retail store which is Amazon’s closest rival – saw a drawback of 3.3%. 

Another interesting conclusion from the research is that the British are exceptional online grocery shoppers: Tesco, Asda and Sainsbury are represented in the European top 10 with a market share of 2.3%, 1.1% and 0.9% respectively. Customer behavior on the European continent is directed towards non-grocery products.

Finally, when it comes to collecting the goods, the British and French prefer to pick up their goods in stores whereas Germans have their goods delivered. 

You can order a copy of the report here 

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2013-09-06 10:00:00
<![CDATA[Twitter wants to enter consumer e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5114 Twitter contracted Ticketmaster´s CEO to help create an e-commerce strategy.

According to BloombergTwitter has hired Nathan Hubbard, the former president of Ticketmaster, to help the micro blogging service engage in e-commerce through posts on its platform.  The idea is to seek out new sources of income in order to reach $1 billion in sales in 2014 and to prepare its launch on the stock exchange.

 

Twitter plans to offer vendors tools to sell products and services via tweets and ally with payment service providers. It it will charge them a percentage of the sales made thorough its social platform.

 

Among the goals of this new strategy is to increase the number of users that stay with the platform, and learn more about their online buying habits and behavior, which is valuable information for advertisers, which according to eMarketer, have contributed nearly $ 583 million in advertising to the company.

 

 

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2013-09-04 10:00:00
<![CDATA[Logistics and lack of supply are obstacles to further growth of eCommerce in Uruguay]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5105 Despite that, e-trade turnover in the first half of 2013 is 70% higher than the previous six months.

According to the latest survey by Radar Group on Uruguay Internet User Profiles, nearly 500,000 people made purchases online in 2012, which is an increase of 22% over 2010.

But although increasingly more people are buying online in Uruguay, supply remains low, according to statements by Leonardo Alvarez, a Digital Trade Commission director at the Uruguayan Chamber of Information Technology (CUTI) during the eCommerce Day celebration in Montevideo last week.

The Radar survey shows that 30% of respondents do not purchase products online "because I was not comfortable", and that is the main reason not to buy on-line in the country. Also, 24% do not buy online because they "do not know how it works". On this matter, Alvarez noted that the low quality of the existing platforms results in a bad, even difficult shopping experience.


The second reason given for why people do not shop on the Internet is because they "do not trust proper delivery" (25%), which is attributed to the current lack of connectivity between logistics companies and vendors online.

However, a decree went into effect in July last year which allows Uruguayans to buy international postal parcels, tax free, five times a year up to $200 each time.  Since then, the Uruguayans have not stopped shopping online.  In the first half of 2013 there were 59,767 purchases made for an approximate value of $19 million, which is 70.2% more than the previous semester. According to Alvarez, this is proof that the Uruguayans are increasingly willing to buy online.

Source : El Observador
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2013-08-30 10:00:00
<![CDATA[eCommerce in China grows over 45% in the 2nd quarter of 2013.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5104 A price war between major eCommerce firms has driven up online sales.

eCommerce in China has increased by 45.3% year over year in the second quarter of 2013, reaching 437.13 billion yuan (53.5 billion euros), as published by the Chinese National Statistics Committee, reports Spanish.china.org.cn

The consulting firm iResearch, a Chinese leading digital sector research company, estimated that this implies an increase of 24.2% for the first quarter of 2013.

Retail sales totaled 6.03 trillion yuan ($735 billion) in China during the second quarter, and 7.3% of total sales in the country were on-line transactions. 

iResearch indicates that the main reason for the increase is the price war among leading eCommerce companies, which has helped boost online shopping. But the company also suggests that, in the future, consumers will be more discerning and recommends adopting strategies that include improving the shopping experience as well as the supply chain.

Another driver of eCommerce boost in China, according to a recent Reuters report, is the latest news about pollution in basic food products like rice and oil, which has led to Chinese consumers to shop online, as companies like COFCO or Shunfeng Express offer greater assurance to buyers.

eCommerce News notes that stores like Yihaodian (whose main shareholder is Wal-Mart) or Jingdong Mall, which are particularly popular for their fruit and canned items, are among the firms that accumulate the greatest number of purchases, although eFood also thrives, focusing on fresh and high quality products. Analysts from Beijing Agribusiness Consulting indicate that online sales of fresh produce in China could triple over five years to reach 40 billion yuan (4.88 billion euros).
 
 
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2013-08-27 10:00:00
<![CDATA[The 10th E-Commerce Paris show is ready to go]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5097 2013 show set to unveil the new trends

Comexposium, one of Europe’s leading event organisers, has announced the launch of the 10th   E-commerce Paris show, on 24th, 25th and 26th September 2013, at Porte de Versailles. With 30 000 visitors, 500 participating companies and 350 presentations and talks, E-commerce Paris is the biggest event devoted to the sector inEurope, a forerunner of trends and a real laboratory for innovations.

Its positioning is evolving to make E-Commerce Paris the cross-channel event of the year. The 2013 show will focus on topical issues, making “Customer empowerment” the main theme of the plenary sessions. With redesigned areas, a more extensive programme of conferences and of course, as ever, the E-Commerce Awards, the 2013 season is underway.

Today, the boundaries between traditional retail and e-commerce have become blurred: the internet provides retailers with sales points just as physical stores use e-devices – connected terminals, tablets, mobiles, etc. It is a revolution for the players of e-commerce.

To gain a better understanding of these new challenges, the show is taking the opportunity of its 10th anniversary to reposition itself to become the gathering for solutions for developing effective e-commerce strategies and successful cross-channel distribution and for maximising the customer experience.

In order to cover the whole e-commerce value chain, this year the show is offering a new “Customer Experience” area exclusively devoted to the consumer pathway and experience. From the customer relationship to the digitalisation of the sales point, this new area brings together all the solutions aimed at optimising the consumer experience.

This new area will sit alongside the show’s three historical areas: Technologies (platforms, hosting, payment, etc.), Digital Marketing (emailing, affiliation, big data, web analytics, etc.) and Logistics (storage, packaging, delivery, etc.).

The show set to unveil new trends

The main theme of the 2013 plenary sessions places consumer power at the centre of the debates. Consumers no longer allow themselves to be dictated to in their choices by marketing and communication but take the upper hand with regard to their consumption; they are cross-channel, multiple devices, they want to experience global, enriched, qualitative consumption, to give meaning to their purchases, save time and enjoy themselves.

Consumers are already empowered by technology (internet, mobility, social networks, etc.), but the brands which play their cards right and manage to appeal to consumers and win their loyalty will be those whose give them the most power: the power to buy at anytime, anywhere, with the same depth of offering and the same level of services, to have a similar buying experience whatever the point of contact, the power to be involved in the life of the brand and even in the creation of its product.

To tackle this question, the main thread of these plenary conferences of the E-Commerce Paris 2013 show is “Customer Empowerment”, or how and why sellers must give more power to their customers.

The 2013 E-Commerce Paris will offer a programme enriched with presentations and debates with a cycle of 3 different formats of sessions set to provide some of the event’s highlights: the plenary sessions (roundtables with feedback from major brands and their “best practices”), the keynote speeches (leading figures from the sector sharing their strategic vision) and the special sessions (recommendations from associations in the sector). 

In parallel, a series of “Solutions Workshops” will be held. These short presentations (45 minutes), given by expert companies from the market, are designed as real “tool kits” to enable visitors to discover the best offers on the market.

Today’s innovations, tomorrow’s trends: E-Commerce Awards 2013

The E-Commerce Awards set out each year to hunt down innovation in the areas of e-commerce and cross-channel distribution. This year they will once again showcase those players whose initiative has resulted in innovative solutions.
The Jury, made up of recognised professionals from the e-business sector, evaluate the candidates on the basis of criteria such as the innovative character of the product or service, the opportunity it presents for the market or its effectiveness. The 2013 Jury is made up of: Yves Tyrode – VOYAGES-SNCF.COM, Pierre Berendes - ORANGE SUISSE, Olivier Carrette – LA REDOUTE, Sylvain Caubel – LAFUMA GROUP, François Loviton – CELIO GROUP, Edouard de Miollis – FNAC.COM, Rodolphe Roux –PIERRE & VACANCES/CENTER PARCS GROUP, David Schwarz – CARREFOUR, Julien Zakoian – VENTE-PRIVEE.COM, Justin Ziegler – PRICEMINISTER, Jean-Rémi Gratadour – ACSEL, Renaud Menerat – MOBILE MARKETING ASSOCIATION FRANCE, Bertrand Pineau – FEVAD, Alain Laidet – SALON E-COMMERCE PARIS.

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2013-08-23 10:00:00
<![CDATA[Mexicans purchase online for the discounts]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5094 Free shipping is another great attraction for online consumers inMexico

The Mexican Internet Association (Amipci) notes that discounts and free shipping are still the promotions most requested by users inMexico when making purchases online.

In addition, it is estimated that Mexicans spend on average between 100 and 250 dollars on every purchase they make online. This information shows that more and more Mexicans are willing to enjoy the benefits of shopping online.

Denis Ciofu, CEO of Global Leads Group and project leader of Mexico Magic Coupons states that "e-commerce has been growing exponentially in Mexico. As pioneers of e-commerce and electronic coupons, our mission is to help consumers save money and enjoy a hassle-free shopping experience". "We have a commitment to the digital development ofMexico and will continue in the same path so that Mexican Internet users can increasingly enjoy the benefits of shopping online," concludes Ciofu.

While e-commerce has made ​​great progress in recent years, there are still many challenges to be solved in this industry. The lack of information as well as improving the purchasing process and diversifying payment methods are factors to be resolved in the coming months with the help of various organizations.

News published in Yucatan.com.mx

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2013-08-21 10:00:00
<![CDATA[Latinas are a driving force behind hispanic purchasing power in the U.S.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5093 Hispanic women are gaining prominence in the U.S. and are becoming a strong influence on the mainstream economy. With 52 million in the U.S. population, Hispanics collectively have an impressive buying power of $1.2 trillion. Within the overall Hispanic demographic, however, the women are the ones in the driver’s seat, according to a recent report published by Nielsen.
Hispanic women, aslo called Latinas, are the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
Latinas are becoming more educated, tech savvy and connected, allowing them to write their own destinies and challenge the dynamic of Hispanic households. With 86 percent of Latina women at the helm of purchasing decisions in households, the times are changing and economic power is shifting.
“Latinas are a key driver of economic influence, giving marketers an opportunity to establish new and loyal consumer relationships by acknowledging the needs and following the unique behavior trends of Hispanic women,” said Mónica Gil senior vice president, public affairs and government relations.

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2013-08-20 10:00:00
<![CDATA[Global consumers are increasingly going mobile]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5089 Consumers spent 5.9 billion dollars via mobile devices in the first quarter of 2013.

Tablets, smartphones and other Mobiledevices are transforming the shopping experience. From reading reviews at home to comparing prices in-store, consumers are increasingly using mobile technology to make their purchase decisions. According to cloud-based front-end mobile platform Tocata, the mobile device market has skyrocketed in the past few years and shows no signs of stopping.

In 2012 there was 1.03 billion smartphones and 113 million tablets worldwide, and mobile devices sales are projected to reach 1.9 billion units in2013. Infact both tablet and smartphone sales will outstrip Notebook PC sales.

Top mobile device users are between 25 and 34 years old. 90% of tablet owners use it at home, compared to 40% that do so in public locations. Majority of users spend between 2 and 5 hours a day on tablets, and the most popular time is 8-11PM on weekdays, with peaks over primetime.

On the other hand 72% of smartphone owners use it while travelling, and most popular activities are messaging, to consult maps and to search for local business information. The average time spent on smartphones a day is 58 minutes and 40% of that time is spent online. The most popular time is between 12 an 1PM.

Mobile shopping is a growing trend: consumers spent 5.9 billion dollars via mobile devices in the first quarter of 2013. The top 3 mobile activities via smartphones are ‘Locating stores’ (78%), ‘Checking item prices’ (63%) and ‘Researching items before purchases’ (61%).

Via tablet, Top 3 mobile shopper activities are ‘Researching items before purchases’ (68%), ‘Checking item prices’ (58%) and ‘Readingreviews’ (53%). Tablet shopping has increased 37% from 2011 to 2012, and conversion rate are 4 times higher than smartphone rate.

Mobile users prefer apps to websites, and consumer time spent on retailer apps skyrocketed 525% from December 2011 to December 2012.

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2013-08-19 10:00:00
<![CDATA[$49.8 Billion in Q2 2013 Desktop-Based U.S. Retail E-Commerce Spending]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5088 comScore M-Commerce Data Shows Mobile Added $4.7 Billion in Q2 Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth.

"The second quarter of 2013 saw a healthy acceleration in the online spending growth rate to nearly 16 percent on the strength of a particularly enthusiastic April from consumers," said comScore chairmanGian Fulgoni. "Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment. This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year."

Other highlights from Q2 2013 include:

  • The top-performing online product categories were: Apparel & Accessories, Digital Content & Subscriptions, Sport & Fitness, Consumer Packaged Goods and Home & Garden. Each category grew at least 19 percent vs. year ago.
  • E-commerce accounted for 9.6 percent of consumers' discretionary spending, the highest second quarter share on record.
  • Consumers spent an additional $4.7 billion in mobile commerce (m-commerce) via smartphones and tablets, an increase of 24 percent over the past year.
  • Apparel & Accessories was the highest grossing m-commerce product category with more than$700 million in Q2 sales, followed by Computer Hardware and Digital Content & Subscriptions.

 

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2013-08-16 10:00:00
<![CDATA[What are consumers doing online in Germany?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5085 The first activity for Germans is social networking.

According to ComScore data, the 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013.

Social networking accounted for a quarter of time spent online inGermany, making it the most engaging activity that month.

Retail sites reached 77 percent of the German online population, whilst half of Germans accessed a gaming site at least once in the month.

One in three has visited a weather website and two in three has consulted lifestyle sites.

Almost half of German consumers (48%) visit travel websites, 46% read online newspapers, 42% use online banking and 36% visit sport sites.

Source: ComScore

 

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2013-08-14 10:00:00
<![CDATA[E-commerce in India faces a lack of foreign direct investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5084 The government’s decision in September to bar foreign direct investment (FDI) in the online retail business has led to some amount of desperation among shopping sites. Investments by venture capital funds directly into e-commerce companies will also be banned.

The e-commerce retail sector in India is caught in a dilemma. On the one hand, the sites are gaining customers as people become more comfortable with buying things online. But on the other, the government’s decision in September to bar foreign direct investment (FDI) in the online retail business has led to some amount of desperation among shopping sites. Investments by venture capital funds directly into e-commerce companies will also be banned.

This rather new market sector in India is threatened by the negative evaluations, lack of funding and confusion over the regulations. E-commerce is still only valued at 600 million U.S. dollars, compared to 518 billion USD of the retail industry, according to a report published by Technopak. E-Commerce has a potential to grow as much as 76 billion USD by 2021.

In its outlook for 2012, the government had said it would not allow FDI in consumer facing retail business made in-line. Nor will allow investment by venture capital funds directly into e-commerce companies. Subsequently, the Enforcement Directorate began investigating Flipkart, the largest online shopping site in India, funded by venture capital firms such as Tiger Global Management LLC and Accel Partners. " Flipkart is in compliance with all regulations," says its CEO, Sachin Bansal through a spokesperson.

Investors, however, have become cautious, says Doshi Rutvik of Inventus Capital Partners. "Until last year, it was never explicitly mentioned that FDI in e-commerce was banned. Following this announcement, some investors, especially those foreign-based, have become extremely cautious," said Doshi. All investors are doing everything possible to ensure that their companies comply with the law. Among the solutions adopted by companies to continue receiving direct foreign funding is to split the wholesale business –which receives the investment- from the retail business that caters to consumers.

Other alternatives that are implemented in the country is that eCommerce companies can operate as electronic marketplaces, such as eBay and Amazon: the orders are placed through independent dealers who sell products directly to consumers. With this format, companies are only a platform or meeting point between buyers and sellers; this is a service where FDI regulations for retail do not apply.

Some e-retailers are lobbying in order to persuade the government to ease the rules, but it seems that the government is under the impression that online retail will hurt local businesses. Moreover, retailers want the government to ease the rules also to prevent a potential monopoly situation that could emerge at any time.

But with companies burning cash on chasing customers, investors aren’t convinced the model is sustainable and are cutting back on investing in start-ups.. Of 53 companies that received funding in the last three years, only 11 have managed to raise more funds, according to a report by Allegro Capital Advisors in May. Sites that have not been able to take off are having a hard time, and many are just shutting down, mainly due to lack of funds. Some others are approaching larger companies like Flipkart and Myntra with buyout proposals.


NASSCOM, (India’s association for the information technology sector) will create in the coming weeks an Internet Council which will take up issues related to the e-commerce industry. It is not clear whether Nasscom will also deal directly with the issues related to FDI, although experts doubt the effectiveness of lobbying. The Indian government is still working on clarifying the rules of FDI in the insurance sector and the non-electronic retail trade.

“The issue with opening up the policy is that, unlike traditional multi-brand retail that attracts huge capital investments, opening up of FDI in commerce does not swing the needle for the government materially,” said Arvind Subramanian, partner and director at The Boston Consulting Group (BCG). Subramaniam added that while investments in e-commerce would help in creating infrastructure such as warehouses and logistics networks, the scale will be much smaller than that of the commercial line.

Meanwhile, representatives of Amazon, which launched its marketplace portal in India last month, have been meeting with the Indian government to further understand the existing policy pertaining to e-commerce, trying to find a better way to serve their Indian customers, both sellers and buyers.

Sources: ICEX.es / Live Mint

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2013-08-13 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

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2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/m-commerce(1).jpg' border=0 alt='mCommerce and mobile payments'>
2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pacto(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts III'>
2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/contrato-electronico3(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts II'>
2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/articulo T 4-1(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts I'>
2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ajedrez-conflicto(1).jpg' border=0 alt='Dispute resolution methods'>
2010-09-28 10:00:00
<![CDATA[Spanish Ubis packages world over four decades using eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1886

This interesting article explains Ubis experience as an exporter company in the adhesive tape subsector and its efforts to grow to become the largest Spanish company in its sector and a leader in Europe. One of its allies has been Alibaba eMarketplace, that has opened new markets and new possibilities of business.

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/PVC TAPES(1).jpg' border=0 alt='Spanish Ubis packages world over four decades using eMarketplaces'>
2010-09-08 10:00:00
<![CDATA[Electronic Commerce in Spain 2010]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1882 The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These questions are answered in the following report

The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. The figures around the world and for Europe bear out this channel's excellent momentum, and Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These and other questions are answered in the following sections of this report

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).gif' border=0 alt='Electronic Commerce in Spain 2010'>
2010-07-27 10:00:00
<![CDATA[eCommerce in Spanish SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1881 As the size of companies decreases, however, so does the percentage of companies that use electronic commerce. Why the difference? Is the expense of implementing an e-Commerce solution the main reason? What solutions are within their reach? Is the same true in other parts of the world? To get answers to these questions, we have spoken with some of the country's most important e commerce  solution providers, and we have made this article based on their impressions and opinions.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pequeño copia(1).jpg' border=0 alt='eCommerce in Spanish SME's'> 2010-06-30 10:00:00 <![CDATA[Find out what are the eMarketplaces' legal liabilities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1877

The absence of uniform international or EU legislation makes it harder to know in which situations the rules of contractual and non-contractual liability are fully applicable. The report, written by Teresa de las Heras Ballell's,  is designed to simplify the situation by identifying general rules, liability issues associated with  third party contents, possible risk scenarios to be aware of, and some strategies to avoid or mitigate disputes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/liability-cartel(3).jpg' border=0 alt='Find out what are the eMarketplaces' legal liabilities'>
2010-05-26 10:00:00
<![CDATA[Disclosure obligations after conclusion of an on line contract]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1871

This is the last article, in a four-part series. Its aim is to explain disclosure obligations after conclusion of an on line contract.

Teresa Rodríguez de las Heras Ballell clarifies the service provider obligations after the contracting procedure has been completed and suggests some practices to optimum fulfillment of the need to confirm receipt of the order. The implications of breach are also explained in this valuable text.

Teresa is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/apretondemanos pequeña(1).jpg' border=0 alt='Disclosure obligations after conclusion of an on line contract'>
2010-05-04 10:00:00
<![CDATA[Disclosure obligations prior to concluding a contract on line]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1870

This is the third article, in a four-part series. Its aim is to explain the disclosure requirements of the provider prior to the conclusion of an online contract.

On this occasion, Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), focuses her attention on pre-contract information. There are some disclosure obligations, and the text explains the points that have to be clearly, comprehensibly and unambiguously addressed before the contracting procedure begins.

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2010-04-20 10:00:00
<![CDATA[What legal information do eMarketplaces have to provide?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1868

This is the second article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed by any website. In this text Teresa Rodríguez de las Heras Ballell answers the question of how the mandatory information should be presented, the requirements of this information, as well as what is the specific data that has to be made available.

Useful and well explained, this article was prepared by Teresa who is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, a recognized expert in this field and the author of the book on legal aspects of E-Markeplaces "El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Information(3).jpg' border=0 alt='What legal information do eMarketplaces have to provide?'>
2010-04-06 10:00:00
<![CDATA[Does EU Mandatory Information apply to you?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1867 This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept. 

This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept.

Teresa is also author of the book on legal aspects of E-Markeplaces “El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)” and her experience and knowledge make this series an essential reading both for new e market places, and for existing e marketplaces as a validation of their current practices.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/websitesmall(1).jpg' border=0 alt='Mandatory information on homepages'>
2010-03-03 10:00:00
<![CDATA[Emarketplace trade and international payment method]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1859 Traditional and e-payment methods available to small and medium-sized enterprise (SME) exporters and importers and the risk involved within these various payment methods.

Generally, reports on international trade and payment methods tend to highlight one important aspect in relation to payments: both the buyer and seller are subjected to a certain degree of financial risk - particularly when engaging in a first-time international transaction via an emarketplace. The degree of risk that your company is willing to be responsible for is determined when you negotiate your preferred payment method with a prospective trading partner.

This report will focus firstly by analyzing some of the more traditional payment methods available to small and medium-sized enterprise (SME) exporters and importers before looking at some of the contemporary e-payment methods as used by emarketplaces such as credit cards and online escrow services.

The paper will also look at the risk involved within these various payment methods as each method carries a varying degree of risk for both the buyer and seller.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Payment_methods.jpg' border=0 alt='Emarketplace trade and international payment method'>
2010-01-19 10:00:00
<![CDATA[Verification techniques and fraud prevention: testimonials and experiences]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1858 How do small and medium-sized enterprises (SMEs) use verification techniques and methods against potential fraudsters? The report also reinforce why, emarketplaces should be pro-active with their customers in relation to these issues.

 

In my previous two reports the issues analyzed in the context of an emarketplace (B2B) were: basic verification techniques when contemplating whether or not to enter into negotiations with a prospective business partner; and highlighting the issue of fraud within emarketplaces, how to educate and make yourself more aware of the techniques adopted by fraudsters - therefore, alleviating the possibility of fraud being perpetrated against your company.

In this final report in the series, I am going to look at some of the online testimonials and experiences as reported by global small and medium-sized enterprises (SMEs) in relation to their verification techniques and methods adopted against potential fraudsters. As well as reinforce a case in point from my personal experience to reinforce why, equally, emarketplaces should be pro-active with their customers in relation to these issues.

Read also the two first reports in the series: Company authentication within e-marketplaces and Emarketplaces and the issue of fraud

 

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2010-01-05 10:00:00
<![CDATA[Emarketplaces and the issue of fraud – awareness through education]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1857

This is the second report, in a three-part series, aimed primarily at SMEs who would like to increase their awareness, and educate themselves in relation to eMarketplaces.

As eMarketplaces (B2Bs) continue to grow and bring continued economic benefit to small and medium-sized enterprises (SMEs) via their online strategies for international growth, it is imperative that the SME comprehends the issue of online fraud.

As a previous B2B website owner, from experience I understand the necessity of SMEs educating themselves on the issue. It is only through education, and awareness, that an SME will be able to recognize the techniques employed by individuals attempting online fraud, therefore, empowering the SME to only transact in genuine and profitable business transactions.

Read also the first report in the series: Company authentication within e-marketplaces

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_fraud(1).jpg' border=0 alt='Emarketplaces and the issue of fraud - awareness through education'>
2009-12-15 10:00:00
<![CDATA[Company authentication within e-marketplaces – basic verification techniques]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1843 There are several online verification techniques that your company can adopt, at no expense, which will assist in authenticating the legitimacy of a prospective business partner. As a previous B2B website owner, I strongly believe that by highlighting some of these techniques this report should be beneficial to your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_Fraud.jpg' border=0 alt='Company authentication within e-marketplaces - basic verification techniques'> 2009-12-01 10:00:00 <![CDATA[Trust in a B to B e-marketplace - A new buyer’s perspective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1842 It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:
  • Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
  • A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
  • An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
  • Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.

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2009-11-19 10:00:00
<![CDATA[E-business Canada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1787 For the past 5 years Canada has seen continued growth in the amount of business done online and its adoption of information and communication technologies.

The combination of personal, business, and government adoption of these technologies has helped maintain Canada's global position as a top performer in the online world. Canadian enterprises show a continued recognition of the value in having a web-presence and based on historical data Canada will continue to expand its online economy.

The challenge is to encourage the application of e business into new applications over and above current applications.

 

 

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2009-07-15 10:00:00
<![CDATA[In search of market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=747

"An electronic market means reduced costs in seeking out new market niches." Enrique Fuentes, international sales representative for the citrus company García Ballester, which had €35 million in revenues in 2006 and has 500 employees, is clear on the issue. At this company, they work with one goal: to improve the quality of the raw material to offer a product that always satisfies clients’ demands.
 
Its 100 years of experience, guaranteeing excellence in its dealings and service, have led the Spanish company to make enormous efforts in exploring new markets that enable it to grow in the fruit sector, which is ever more aggressive due to the high level of competition. That is why García Ballester got into the business of distributing its product all across the globe. Today, over 95% of its production is exported to countries as varied as the United States, Canada, Germany, the Czech Republic, Poland, Slovenia, Croatia or Russia. Its drive to expand has encouraged it to experiment and discover new ways of dealing in foreign trade, including the electronic market.

"In five years of experience, we have found new clients and suppliers in countries that are hard to access; especially in distant markets," remarks Fuentes, who admits that it is not as efficient in closer markets. "Certainly, some products require direct contact; not so much so with others," says the Spanish company’s representative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/citricos2.jpg' border=0 alt='In search of market niches'>
2008-02-19 10:00:00
<![CDATA[Lower prices, but more opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=741 B2B sales over internet grew by 32.9% in 2006, but there are still plenty of opportunities for Spanish companies.

B2B participation is opening new market possibilities, but will also reduce the tender pricing.

In 2006 the sale over internet grew 32.9% for Spanish companies in 2006. Still, only 7.8% of the Spanish companies used this market opportunity.

To keep for being left behind in this market, Francesc Vila, from the electronic portal Mercatrans, believes that SMEs could benefit from expanding their suppliers by attempting to negotiate with them personally.

The article was first published in the Spanish magazine La Clave (11. January 2008)

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2008-01-31 10:00:00
<![CDATA[Engaging e-mail marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=721 E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

Even with such a high ROI, e-mail marketing is low compared to other online marketing activities. One reason may be the technical, design and engagement issues that go into creating a successful campaign.

With off-line media, the appearance is easily controlled, but online a large number of variables make it difficult to determine if the potential customer sees the message as it was intended. On the traditional webpage the designer must take into account the most used browsers like Internet Explorer and Firefox and the availability of plugins for Flash and Active-X. For the e-mails these variables are complex and are made even more difficult by the number of obstacles like spam-filters that must be overcome.

Some of the factors that must be taken into account to create good e-mail campaigns are:

  • The Subject and Content of the e-mail must pass through the automatic spam filters
  • The address list must be updated. Too many bounced messages can cause your mail server to be blacklisted as creator of spasm.
  • The use of HTML and rich text in the e-mail message must fit the individual users mail reader.
  • Use of pictures should not be embedded in the e-mail since some ISPs will filter such messages

Having found a way to grow the subscriber list with correct opt-in/opt-out and following the best practices for the technical creation and distribution of e-mails, the real work is still ahead.

A recent paper from Responsys on how to make e-mail marketing engaging  focus on the customer experiences when receiving and interacting with the e-mails. The task of the e-mail is to increase the value by engaging the customer into action and dialogue. This is best done by taking into account the stage the customer is at (New, Active, Loyal or Returning). 

The e-mail must therefore be an integrated part of other data and channels to create more relevant and engaging interactions.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Email_marketing.jpg' border=0 alt='Engaging e-mail marketing'>
2007-12-18 10:00:00
<![CDATA[Ask what you can do]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=718 "It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

It is not enough to have a "road", it must have a junction that makes it possible to connect direcly to the flow. Jay Bal is not just talking about the flow of product, but also to the flow of information.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/WMCCM.jpg' border=0 alt='Read the case study about West Midlands Collaborative Commerce Marketplace'>
2007-11-23 10:00:00
<![CDATA[E-business in Ireland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=717 Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

 

 

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ireland.jpg' border=0 alt='E-business in Ireland'>
2007-11-19 10:00:00
<![CDATA[Netherlands - E-business Report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=683 Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The internet is changing from an information society to a participating society – a boost for doing business electronically!

The ICT Agenda of the Netherlands was published in September 2004. Now the Dutch ICT infrastructure stands right at the top of the international stage. Partly due to the quality of its infrastructure, the Netherlands is ranked sixth after Denmark, Sweden, Singapore, Finland and Switzerland on the Networked Readiness Index 2006-2007, as recently announced by the World Economic Forum. Governmental policy is geared toward intelligent use of ICT. This not only contributes to solid, sustainable economic growth, but also leads to higher-quality products, services and service provision.

 

An additional positive development is that the Dutch business community is using the Internet both as a rapid means of communication with a wealth of available information, and as a participatory medium. This development affords a future outlook for electronic marketplaces. But there is still work to be accomplished in the “electronic storefront”. Notwithstanding suppliers or clients already familiar with concepts such as e-business, e-commerce, B2Cs, B2Bs, C2Cs, or e-marketplaces, the Netherlands is considered average in international commerce through electronic trade, in comparison with other Western European countries.

 

Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The government is similarly offering more and more online services. In 2006 a wide range of government organisations showed improved quality in their online services (e-Government - G2C and G2B). 75% of Internet users accessed an electronic governmental service. The total level of online government services to citizens amounted to 61% in 2006, and the service targeted at businesses stood at 62%.

The Forrester research institute forecasts a bright future for the Dutch e-commerce sector. According to their market studies, e-commerce in Europe will grow 21% annually until 2011. For Europe, this will mean a jump of 102 billion euro in 2006 to 263 billion euro in 2011. The Netherlands will grow by 28% to 11.8 billion euro in 2011. In this respect, the Netherlands represents one of the fastest growing countries for e-commerce.

 

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2007-08-10 10:00:00
<![CDATA[Electronic markets in the logistics and transport sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=661

Lessons learned: "We began to use electronic markets because they are much faster than traditional markets. Furthermore, it is easier to make contact with companies that also use this medium. It is a showcase for companies that do not appear on lists and e-Marketplaces have provided us with access to them."

Cold Group (www.coldgroup.com) was created from five Spanish companies in the industrial refrigeration sector that joined forces to enter the international markets, allowing them to offer a complementary range. It started as an export consortium in 2004 and since then it has specialized in foreign trade. They export products from the industrial refrigeration industry to Morocco, Algeria, Mauritania, Tunisia, Senegal, Nigeria, Portugal, Switzerland, Poland and Belgium and total sales in 2006 were €1,205,904.

What were your first steps when using the e-Marketplace? Did you have any initial concerns or worries about using e-Marketplaces?
We began using electronic markets in 2004. We were investigating the opportunities that they could provide us with from the outset. We began to use electronic markets because they are much faster than traditional markets. It is also much easier to make contact with companies that also use this medium.

We chose the electronic marketplace Mercatrans (www.mercatrans.com) because it appeared to be simple to use and it gave us good results from the outset. It is the only electronic marketplace that we use. We started to use it because when we need to find a company that specializes in a particular type of transport, it is always urgent, and we can locate that company much faster through Mercatrans. We came across Mercatrans by searching the internet and we registered last year for full access. The market allows us to publish our requests for transport offers.

We had no initial reservations about using it and we now use it significantly. When we started they supported us over the telephone because we encountered various technical-IT problems, which they rapidly solved for us.
 
How does Mercatrans work and what sort of commercial functionalities do you use?
In our case, we request various transport offers for a specific destination. Various companies that specialize in this type of service then send us their offers. We can then choose the one that we consider to be most appropriate and we can even contact the company directly to ask for more information.

Which parts of your business are improved by using Mercatrans?
The ability to offer transport services to our clients at the most competitive price. We can also offer them a quick quote for a specific transport service if it is a normal destination for other users like us. A history of requested offers allows us to quickly obtain an approximate price for a service.

What practical aspects do you believe are the most important when using an electronic marketplace?
Using electronic marketplaces is not difficult. In terms of costs, they are not expensive, taking into account the service they provide you with, especially if you know that you are going to use it frequently as in our case. The actual cost of this service is €120 per year.
As well as using electronic marketplaces we also directly contact companies that our partners or clients recommend to us, or those that we find in listings. There is no conflict from using both markets.

In terms of security, we do not make payments online and we contact the chosen company directly. No electronic payments are made via the internet through mercatrans.com. Once the shipper notifies its interest through one of the offers received via the internet, it is contacted by the transport company and they engage in a direct commercial relationship. At the same time, payment for the transport service to be used takes place directly between the shipper and the transport company using traditional methods.

What advantages does the platform provide?
We have made significant savings in time using this transport search platform. We can quickly obtain information that would require much more time and effort without this online service. Furthermore, it is a showcase for companies that do not appear on lists and we can get access to them through the use of e-Marketplaces. The procedure is highly efficient.

Has e-Commerce and electronic marketplaces in particular changed your view about the world of business?
I believe that they can provide access to the world of business for people that otherwise may not have set up a business.

Following on from this experience, will you continue to use electronic marketplaces as a work tool and would you recommend using e-Marketplaces to other companies?
Yes, of course we will continue to use them. We recommend their use, especially for their speed. They provide services that fully adapt to what we are looking for and they can also provide significant amounts of information about services or products.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cubitos.jpg' border=0 alt='Electronic markets in the logistics and transport sector'>
2007-07-30 10:00:00
<![CDATA[E-mail marketing and picture blocking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=621

E-mail marketing is easy and much used. A recent study by Datran Media shows that 83% of the companies considers e-mail marketing their most important strategy for 2007.

 

The advantage of e-mail marketing is the low cost and direct contact with the potential buyers. Anyone can get hold e-mails and add them to a subscription list, but this ease of use increases the spam.

 

Most countries have strict Spam Laws that makes it illegal to send unsolicited e-mails to anyone that the company do not already have a business relation with. According to MessageLabs, 76% of all e-mail were spam.

 

In order to protect the user from spam, the mail servers and the mail readers are configured to filter out spam, some are never passed on to the user, and other e-mails end up in the junk-folder.

 

As an active e-mail marketer, you must first overcome the spam filter hurdle, and even then you are not sure if your e-mail reached its target.

 

Effectiveness of e-mail marketing is measured by e-mail marketing programs as feedback from the mail server and programs that the e-mail was received and read. E-mails that were not received are rejected by the mail server and in most cases an automatic response is triggered and which can be measured and the recipient can be removed from the subscriber list after a pre-set number of attempts.

 

To see if the e-mail reached the inbox and was opened, the e-mail usually contains links to pictures that are found on the internet. If these pictures are viewed, a request to open the picture is submitted and this request is monitored.

 

In the battle against spam, e-mail readers have the possibility to block such links to graphics, and the user can determine if the sender is trusted and/or if pictures should be shown.

 

A study on picture blocking in e-mail programs from Promio.net (April 2007), show that more than 30% or the users have selected to block pictures, and the conclusion is that Live-reporting of successful delivery of HTML mails is higher than can be measured.

 

To increase the measuring of e-mail marketing, the subscriber database should be based on voluntary (Opt-in) subscription and the subscribers should be asked to add the sender e-mail to their "Safe Senders List"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/BlockingEmail.jpg' border=0 alt='E-mail marketing and picture blocking'>
2007-06-14 10:00:00
<![CDATA[Approaches to e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=622 The key components of receiving online payments

When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

The key components of receiving online payments
When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

Shopping Cart/Online Order Form
A Shopping cart is a tool that facilitates the item selection or ‘picking’ activity. Used in conjunction with an online catalogue tool, where the items for sale are listed, a user selects items from the catalogue and places them in the ‘cart’.  Most Australian companies will utilise a hosted shopping cart (ASP model) where they pay a monthly hosting fee. With the hosted approach the digital certificate (SSL) is provided by the host and is covered in the hosting fee. Companies who host the shopping cart themselves are responsible for the digital certificate which carries an annual ongoing cost.

In addition to better usability for the user, a well designed shopping cart helps the company to manage online risk and combat against fraud through the information collected and the usage of email auto-responders. Also, a user will judge the website by its shopping cart. So be careful, as a poorly designed shopping cart with a ‘clunky’ check out process can put the user off-side and the sale opportunity lost.

An online order form is a basic alternative to a shopping cart.

Payment Gateway
A payment gateway is required for real-time e-commerce on your website where the user’s credit card is authorised in real time, allowing the user to complete the transaction, and triggering a payment into the merchant’s bank account. Usually there is a set-up fee, annual fee, and per transaction charge.

The usage of a payment gateway is preferable with regards to managing online risk.
Internet Merchant Account facility

An internet merchant account facility is a dedicated account facility to receive online credit card payments the user establishes with a bank. For real time e-commerce it works in conjunction with a payment gateway.

Approaches to E-commerce
The following three approaches to e-commerce are common among Australian online merchants. 

  1. For real time e-commerce the merchant establishes the internet merchant facility with their bank, integrates the payment gateway, and uses either a shopping cart or order form for information capture. In most circumstances it will be easier and more cost effective for the merchant to charge in Australian dollars only.

    From a security point of view the advantage of using a payment gateway means that the customer’s details (name, address, credit card number) are not captured (or seen) by the merchant but rather are captured by the payment gateway provider only. Also the transfer of the customer’s details from the merchant’s website to the payment gateway is secure (encrypted) and cannot be intercepted.
  2. Another approach is where the merchant uses a third party hosted solution such as Paypal, Worldpay or Paymate who look after some or all of the key components of e-commerce. The advantage is the ease in which the Australian company can charge the customer in different currencies without having to establish dedicated currency bank accounts.
  3. The last approach and the least preferred from a security perspective is where the merchant uses either a shopping cart or order form for information capture and then manually re-keys the credit card number into an EFTPOS facility they have leased from a bank. Essentially the website captures the order information and the transaction is processed manually off-line. With this approach the company does not require a payment gateway service because the transaction is not in real time.

This approach is not preferred for a number reasons relating to security. The problem is that once the customer details (name, address, credit card number) are entered into the online order form in order for the merchant to access them, they are either emailed or stored in a back-end database for retrieval. If emailed they are generally unsecured (not encrypted). If they are stored in the database, behind password access, they are still potentially vulnerable to a hacker who knows a thing or two about data bases.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ecommerece-approaches.jpg' border=0 alt='Approaches to e-commerce'>
2007-05-30 10:00:00
<![CDATA[Electronic commerce in the pharmaceutical industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=584 The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain.

These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain. These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

Commercial B2B platforms support the buying and selling activities of pharmaceutical companies in different ways. Pharmaceutical companies appear to be the typical online purchaser. Nearly 40% of companies in the pharmaceutical sector state that they use the internet or other IT networks for purchasing goods or services, a figure slightly lower than the weighted average for all sectors. It should also be noted that the difference between small and large companies is relatively insignificant, with more than 30% of micro-companies (1-9 employees) in the sector claiming to carry out online purchases. A more detailed analysis reveals that the strategic importance of online purchases is significantly limited. Only 7% of all pharmaceutical companies in the EU-7 purchase more than 25% of their supplies online, a figure that is similar to the weighted average of the ten sectors in the survey.

The pharmaceutical sector are more internationalized than the average and 18% of companies deal primarily with international suppliers compared to an average of only 13%. Overall, the bulk of online purchases in this sector come from regional or national suppliers.

In general SMEs have little interest in more sophisticated electronic business tools. Due to the small size of these companies, improving their purchasing (or selling) procedures does not offer them the same advantages as their larger rivals. Furthermore, many electronic business tools are simply not suitable for use by SMEs (the number of purchases made by these companies in general is not sufficient to warrant the use of an online auction). The percentage of large pharmaceutical companies that use specific IT applications to support their buying procedures (36%) is far higher than for smaller companies.

Although a high percentage of pharmaceutical companies purchase online, internet purchases represent on a small proportion of total purchases. Furthermore, the specific IT applications that support purchasing activities are primarily used by large companies.

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2007-05-25 10:00:00
<![CDATA[A successful e-business activity requires a lot of effort]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=583 The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The target group
The first thing to do is to define the target group, who they are, what you know about their web activities etc. Make the best possible description of the category you want to visit your page and pursue what you want them to do. Discuss with your suppliers and take advantage of their experience. Let your suppliers help you to avoid the common mistakes and guide you along possible alternatives that are proven efficient in other applications.

Be specific
Create your goal and describe what you want to obtain with your new application. Be as specific as you can. Review what you come up with and try again. Discuss it with your colleagues and suppliers to find out if they understand what you are trying to communicate. Formulate in full sentences what you want to describe.

The system
You also have to consider how the system is going to be maintained and kept. The cost to maintain a system and keep it updated may be as high as, or even higher than to create the new system. Do not forget to analyze your exciting system and study in what way that one is going to be integrated with your new web page.

Time
Give the work the time that is needed. Do not rush and try to set target dates for planned activities so these activities will fall in line in an organized and expected way.  At the same time put up scheduled check points to be sure that all activities, your own as well as delivered by your suppliers are in line with the time table you have set up.

Functionality
Focus on the functionality of what you want to create. This is important and will help all involved to understand what you are aiming at. If you put too much emphasis on technical solutions instead of the functionality, one tends to be restricted by the technicalities and therefore miss many options.

Who is doing what
Elaborate on who is doing what and when. If possible make a detailed flow-chart describing who is producing what and when it should be delivered to the project. It is very easy that something is overseen and therefore not supplied. Unclear responsibilities may cause expensive delays in the production and friction in the production team.

Your new “face” to the world will be a success when you plan your project well and care about the details!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/A successful ebusiness activity.jpg' border=0 alt='A successful e-business activity requires a lot of effort'>
2007-05-20 10:00:00
<![CDATA[The advantages of process integration]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=585 “Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director at Edifer Construções. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Edifer Construções, S.A., a construction company operating since the 1950’s and with a longstanding background both on quality and market trust. In 1986, and in order to be able to incorporate an entrepreneurial management, Edifer established the Gestifer holding as well as the spin off of its activities.

In 2004, the company went through a major strategic evaluation process which led, among other decisions related to the need to incorporate and a new and more efficient procurement model, to the decision of joining the econstroi e-marketplace.

Econstroi is a fast growing Portuguese e-marketplace covering the full spectrum of the building and construction industry. Online since December 2000, there are currently over 3,200 companies doing business and a gross total of nearly 2,000 million Euro in contracts awarded between 2003 and March 2007.

Anticipating the future
“Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Although my staff hasn’t downsized due to daily business requirements, it is now definitely better qualified – their quality and efficiency have improved significantly.”

Improved information for all involved
For the company, joining econstroi brought about a better systematization and procedure efficiency, namely thanks to:

  • Standardization of requests sent to Procurement Dept.
  • Reduction of errors connected to a deficient specification
  • Significant reduction of low value administrative procedures
  • Full online access to procurement processes for the Production Dept.
  • Support to all approvals workflow
  • Better information sharing within the company

This also caused a major impact in the Budgeting Dept. Procurement and Budgeting are currently using a common database. Suppliers submitting budgets for RFQ/RFP (Request for Quotation/Proposal) and bids will always be contacted later during the purchasing stage. Moreover, their budgets are instantly available when the company compares the different proposals submitted.

Financial advantages was achieved
For Edifer, it is evident that this has brought both benefits and savings, namely financial advantages, because it receives an estimate of about 39% more and better proposals, especially from non-traditional suppliers; administrative procedures, a time consuming task, have also been significantly reduced (37%); and finally, the company has been able to improve the whole organizing and following up of the procurement process.

Two years after joining the e-marketplace, it is quite clear for Edifer that they made the right decision – there is currently a wider range of potential suppliers to select from, and the company  is saving time and money.
 

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2007-05-16 10:00:00
<![CDATA[Clicks make bricks]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=581

Online collaboration is increasing in the building and construction industry
The use of online collaboration technology tools on building construction sites is on the increase across the globe.  This case study looks at an Australian solution that is making inroads and providing real benefits to the building and construction industry. The solution allows all parties from the architect to the building regulation body to the builder to share information in a timely, efficient and secure manner.

Managing vast volume of information
Aconex is an Australian web-based information management and collaboration system. To manage the vast volume of information generated on construction and engineering projects, the Australian company, Aconex, helps replace the use of paper documents by allowing users to store project information including drawings, documents, and correspondence online in one central site.

For the individual company using the system, the results are saving time through quick and easy information access, reduced costs for couriers, printing and stationery, and reduced exposure to risks such as information loss, disputes and litigation.

Aconex’s uptake has doubled every year for the past five years, though as with e-commerce and online banking, it hasn’t changed standard industry processes. Rather it has used the power of the internet to make these processes electronic rather than manual.

Exchanging information shortens project lifetime and increases productivity
Users of the system include builders, contractors, architects, project managers, engineers, subcontractors, quantity surveyors and consultants. The tool facilitates the exchange of information between these users.

For example, instead of an engineer making a change to a building plan then mailing the paper document by courier to the architect who then makes his revisions and sends it to the builder, the tool enables all three parties to meet together online and simultaneously make revisions to documents in real-time. This shortens project timelines and increases productivity.

Usage of collaboration technologies is increasing
Aconex has achieved rapid uptake in markets such as the US, the UK and Australia. As for future growth opportunities, the main potential resides in emerging markets such as China, India and the Gulf region.

In general, collaboration technology solutions are being used by approximately 20% of the Australian market and 50% of the UK and US markets. In the thriving construction markets across the Middle East and Asia, collaboration technology is being used by less than 10% of the industry. This represents growth opportunities for all providers of collaboration technology solutions.

Assisting Exporters
Aconex links organisations using the web, making it easier for companies to communicate with one another as they don’t have to be on the same physical project site. For example, an architect in Melbourne can quickly and easily transfer drawings and files to an engineer in Dubai without having to fly to the project site. By creating this possibility, and making the international collaboration process easier, companies may be more likely to work on projects in different countries, which is a good result for export.

For more information visit Aconex 

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2007-05-11 10:00:00
<![CDATA[Search Engine marketing for exporters]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=582 It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

Falling behind
Richard Hearne, search analyst at Red Cardinal, a firm that specialises in SEO and internet marketing believes that the rise of "social media" such as blogging is one major development that is not being taken advantage of. Bloggers insert links to other relevant blogs within their online journals, and this has had a profound effect on leading search engine Google, which tends to rank webpages in terms of how many legitimate inward and outward links they have.

Hearne says many Irish firms are still investing heavily - spending tens of thousands of euro every month - in paid-for search engine adverts rather than trying to develop "organic rankings" based on the authority and relevance of a well-linked page. "There are no hard and fast figures available but it seems as though 80 or 90 percent of people are clicking on organic search results rather than the paid-for search ads," he says.

The hard figures we do have, courtesy of Captivate Digital, point to the fact that more than three-quarters of internet users rely on search engines to find all their online information, and that around 60 percent of all websites receive more than half their traffic from search engines. With this in mind, Irish companies could be losing out to overseas rivals - particularly if they fail to register high up the page with leading search engine Google.

Looking abroad
Google is the dominant search engine in Europe, and in dozens of other territories. Although exact statistics are a matter of debate amongst researchers, the Californian search giant is generally acknowledged as the leading search portal in the US and across Europe. "Google is, by far, king in this space," says Quigley. "Yahoo, Microsoft Live, Ask, AOL and Netscape are all looking for a slice of the action, but they have a long way to go. If you optimise for Google, the others should follow suit."

To optimise for British search sites, it's important to be listed on all of the dot-co-dot-uk (.co.uk) versions of the following search engines: Yahoo, Google, MSN, Go.com and AOL. Meanwhile, the general advice for being found in Europe is, again, to go for Yahoo, Google and MSN, but Searcheurope.com shouldn't be overlooked either.

SMEs looking to sell their wares online to developing markets in Asia are advised to research the local situation first. Quigley recommends Asiabiz.com and Asiaguide.com as two search engines to target. "Also, ask your Asian partners where they search and start to get listed there too; use local expertise," he advises.

In the huge Chinese market, Baidu.com claims to be the most popular search engine, and the site's managers have cleverly introduced a phonetic search called "pin-yin" that allows users to type in Chinese keywords using English characters. Meanwhile, in Korea and Japan - both Southeast Asian markets increasingly targeted by Irish businesses - Yahoo is the leading search engine among internet users.

"Most of the main search engines have country-specific search sub-sites that let you target customers in specific geo-targeted locations. Then there are engines like MIVA that have a great reputation for delivering traffic from a UK-based audience," continues Feargal O'Byrne, CEO of the Irish Internet Association.

To target certain geographic areas, therefore, it's worthwhile developing links with locally focused authoritative and appropriate websites related to your business area or product. Linking to locally respected and relevant trade bodies, agencies and professional associations is a prime example. This should drive your website's title text up the rankings on the country- or region-specific version of a search engine, e.g. Google.co.jp for Japan, or Yahoo's dedicated Asian portal, asia.yahoo.com.

Linking up
Although there is a vast quantity of search engines available on the net, all functioning along different lines, current thinking among web professionals is that the best way to approach optimising your website is to include as many outward and inward links as possible to established and well-trafficked sites.

Seeing as the world's leading search engine, Google, operates by organically ranking websites by the number of links they have, a good place to start is to work out exactly how many valid links your website actually has.

Using Google, this can be done by typing "link:www.yourwebsite'sname" (e.g. link:www.enterprise-ireland.com) into the Google search bar (without any spaces). You can also do this for deeper pages of your website, e.g. "link:www.yourwebsite'sname/aboutus". Yahoo's Site Explorer offers a similar service.

O'Byrne says this first step in search engine optimisation can be a real eye opener. "Most businesses think they have thousands of links, only to find two! Linking is very important but often overlooked. Remember, links send traffic to your site even if Google never existed, but they also comprise part of the Google algorithm."

"Link building is probably the most difficult part of search engine optimisation," says search engine analyst Richard Hearne of Red Cardinal. "And not every link has the same value." For example, links embedded within text tend to carry more weight with search engine spiders - the automated programs that crawl and categorise the web for search engines - than links contained in a list.

This is where emarketplaces and online directories can serve another useful purpose. By publishing your website address on these websites (but taking into the advice above), thereby increasing the number of links to your website, you may be able to improve your search engine ranking.
 
Tracking and taggingAccording to Anthony Quigley, managing director of Online-Marketing.ie, one easy step for online SMEs to consider is to set up their website to track usage by visitors before engaging an expert to implement wholesale search engine optimisation.

"For example, it's no good just recording that someone downloaded your brochure; it's useful to know which link that potential customer used to get to your website, and on what pages did they linger and for how long before making the decision to seek further info," he says. "It's like a big department store knowing which entrance door is most used by shoppers: it affects a lot of other decisions to be made later on."

Quigley says the three most important aspects an optimiser should look at are title tags, content, and inbound links. Title tags are the (usually blue-coloured) text a surfer clicks on a search results page to get to your website, while getting the content right means choosing the right keywords or 'metatags'. Metatags are HTML tags written into the website and indexed by some search engines but not actually displayed on the site.

"It took the airline industry years to get this right," says Quigley. "People don't search for [the term] 'low cost flights', which the airlines had entered as one of their main keyword combinations. Instead, people type 'cheap flights'."

Google Analytics, a free service, can monitor a site, and statistics can show the number of visitors every day. This Google tool has a range of other useful applications such as revealing with what keywords visitors find a particular website so that the website owners can see whether the traffic is targeted or not.

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2007-04-15 10:00:00
<![CDATA[E-business pushes new products for Dutch packager]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=506

The Verpakkingen.com e-marketplace (www.verpakkingen.com) offers specific opportunities to many packaging companies.

A Dutch packager distinguishes itself on the e-marketplace by offering all the available packaging solutions. The client chooses a packaging, measurement and quality. If the required product is not available, the company develops a packaging solution in consultation with the client.

The marketplace has kept the company on the ball when it comes to recognising new markets and opportunities. The internet is a very practical tool to communicate quickly with the customer and the packager advises to make sure that personal contact is made with the customer.

Verpakkingen.com is an e-marketplace for packing, packaging materials and packaging machines in the Benelux. Participants receive direct access to a network of affiliated marketplaces.

The e-marketplace offers translation services, electronic newsletters to potential customers or press releases to editorial teams, e-mail response campaigns, a tendering system, and overview lists of decision-makers who have an interest in participants’ products and services. Participants can also open an online store.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Packaging_products.jpg' border=0 alt='E-business pushes new products for Dutch packager'>
2007-04-01 10:00:00
<![CDATA[E- marketplaces in the aviation/airline industry ]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=505

The airline/aviation industry is a very competitive industry characterised by a small number of firms who control the majority share of the market. Half of the world’s fleet is operated by 17 large airlines.

It is estimated that the airline/aviation industry generates 29 million jobs worldwide and its global economic impact is estimated at USD 2,960 billion, which is equivalent to 8% of world GDP.

Recent times have been difficult for the industry. Of note have been the loss of consumer confidence due to terrorism threats and SARS and the increasing cost of fuels reducing yield per customer. It seems though that the industry has weathered this well and is coming out the other side. Growth in seat demand is forecast across all regions, with the most significant growth expected to come from Asia.

A 2005 study conducted by the National Institute for Transport and Logistics in Dublin, Ireland, of Senior Procurement personnel from airlines around the globe focussing on B2B e-markets in the airline industry, delivered some interesting findings.

  • 25% of study respondents are involved financially in an e-market (full service airlines making up the majority of this group at 68% and low cost at 23%)
  • 65% report using e-markets for procurement (full service at 82%, low-cost at 79%, regional at 50%, and charter at 27%)

E-markets reduce search costs of airlines mostly in the areas of spares and repairs, tools, and office supplies.

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2007-03-03 10:00:00
<![CDATA[E-business in Portugal]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=298 What is the status of e-business in Portugal? In the last few years several initiatives have been taken and, at the end of 2005, the Technological Plan was launched.

Like its European partners Portugal has in recent decades, developed an increasingly services based economy. The services sector currently provides jobs to 57,5% of the working population and generates 71,1% of gross value added (GVA). The primary sector provides jobs for 11,9% of the population and contributes just 3,5% to GVA, compared to 24% in 1960. Industry, construction, energy and water represent 30,6% of jobs and 25,4% of GVA.

Despite a poor economic growth in 2005, a meager 0,3%, the third quarter of 2006 showed an encouraging 1,5% growth. This recovery has received a big boost from the performance of Portuguese exports – a significant 8,8% growth, the largest since 2000. Portuguese Government expects an economic growth of 1,8% for 2007. 

Manufacturing has sharply changed its traditional profile, moving from high dependence on textiles, footwear, ceramics, cork, food and drinks industries to a position where new sectors are now offering a dynamic growth. These include motor vehicle and motor vehicle components, electronics and pharmaceuticals. Services have become increasingly important in the last two decades with significant diversification into various areas such as transport, communications, commerce, tourism and financial services.

In 2004 there were slightly over 628,000 companies in Portugal, 92,5% of which were micro-sized companies (up to 9 employees), accounting for 26,4% of total turnover. The remaining 7,5% provided jobs for 59,5% of the total workforce and produced 73,6% of the turnover. Concerning information and communication technology (ICT), this sector represented 1,5% of total companies, accounted for 7,3% of total turnover and employed 3,2% of the total workforce.

Similar to other European countries, progress in transport and communications in Portugal, especially telecommunications, has been advancing at a fast pace. Currently, sector infrastructure compares well with those of European neighbours. In 2000, sector liberalisation, and particularly long-distance landline communications and mobile phones services, brought increased competition, greatly boosting market quality and driving down tariffs. The country now has more mobile phones than land lines and mobile telephone penetration is one of the highest in the world. According to the EIU 2005 e-readiness ranking, Portugal ranks 25th (on an overall list of 65 countries) and 15th among Western Europe countries.

The use of ICT among Portuguese companies is quite high when considering the use of computers (91%, but almost 100% in companies employing over 50 staff), e-mail and Internet access (82%, but  100% among large companies). On the other hand, on average only 37,1% of companies have their own website, although when considering large companies alone, this figure reaches 76,4%. The percentage of Portuguese companies having received online orders rose from 3% in 2003 to 9% in 2005.

Recently, e-business in Portugal has been performing rather well. According to the data supplied by the e-business Association (ACEP), in the first half of 2006, 80% of Portuguese e-business websites reported that their turnover grew, and for some 20% of those the growth was over 50%.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Report Portugal.jpg' border=0 alt='E-business in Portugal'>
2007-01-08 10:00:00
<![CDATA[Selling to international customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=302 Previous studies have shown that only a small number of companies, about 2-3% of the European small and medium sized enterprises (SME) use e-marketplaces as a sales and marketing channel .

This recent study from eMarketServices shows that e-marketplaces is an interesting sales- and marketing channel towards new markets and customers and that companies that are using e-marketplaces see an increased turnover combined with a better result and therefore want to continue using them.

This study from eMarketServices on behalf of NorStella and Innovation Norway shows that e-marketplaces is an interesting sales- and marketing channel towards new markets and customers and that companies that are using e-marketplaces see an increased turnover combined with a better result and therefore want to continue using them.

An unexpected result of the study is that companies that have been requested to start using e-marketplaces by existing customers and sell to these, do not see that the e-marketplace makes the salesprocess more efficient. This contradicts other case studies and could be an interesting topic for a new study.

A challenge for the e-marketplaces is to address the problems that companies have in presenting themselves well enough for potential customers, and that this problem also causes some of the companies to find the e-marketplaces difficult to use.

The combination of beeing little used (2-3% of the European SME), but at the same time giving positive results (84% of the respondents in this study) and desire for continued use (86% of the respondents) tells us that SME need more information about available e-marketplaces and how these can be used.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Using-e-marketplaces.jpg' border=0 alt='Selling to international customers'>
2007-01-05 10:00:00
<![CDATA[More competitive, more efficient]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=299 "The internet is now our principal market. We have automated many of our processes which make us more efficient in terms of working hours and have brought a reduction in staff errors. We are now more competitive, more efficient and our outlook is increasingly global in terms of new projects to undertake. Electronic markets allow you to get to know the competition, to identify opportunities and they help you to constantly improve your supply, your product and to capture new clients" says Johanna Martínez, Manager of La Pinza.

La Pinza is a wholesaler of fashion accessories which specialises in importing and distributing bags, watches, hair accessories, fashion jewelry, etc. The three main reasons behind our decision to begin using electronic markets were to increase our client portfolio, to expand into EU markets and to reduce the cost of catalogues and point of purchase material.

They chose the e-Market CanalTextil for two main reasons. Firstly due to its position on the internet and secondly because it is an electronic market that reaches the target market they are looking for. ]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/More competitive, more efficient.jpg' border=0 alt='More competitive, more efficient'> 2007-01-01 10:00:00 <![CDATA[Serving the fine food market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=289 Retailers and other producers in the Fine Food industry shouldn’t be shy of investing small dollars on the Internet, the return on investment is rapid and measurable. The investment is small and the returns great.

Retailers and other producers in the Fine Food industry shouldn’t be shy of investing small dollars on the Internet, the return on investment is rapid and measurable. The investment is small and the returns great.

Look for other electronic marketplaces in the Foods industry in the online directory.

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2006-10-05 10:00:00
<![CDATA[Human trafficking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=290

The fantastic evolution of internet and the new means for international trade brings companies closer together and creates new and vast business opportunities.  At the same time it may give ground for new illegal cross border activities that the organized crime syndicates may take advantage of. Trafficking is one of the fastest growing crimes of this time. This report is written by the Swedish Trade Council and reflect the experience from a considerable number of Swedish SME:s.

Following Sweden’s entry into the Schengen scheme, small and medium-sized businesses in Sweden have become a target for international bogus companies on the hunt for much sought-after visas to the Schengen countries.

Foreign entities calling themselves companies search the internet and eMarket directories to retrieve names of SME:s that could be contacted for pretended offers for future trade. These bogus companies could be on the other side of the world and yet be felt like they are very much present and real due to internet efficiency. The beauty of the internet, cutting the distances has at the same time opened a new lucrative way to illegally cross borders for the purpose of getting into the black labour-market in developed countries.

With these false promises of business, the bogus company is given assistance in obtaining a visa for, in this case Schengen, but no business comes out of it – instead the Swedish company becomes an involuntary accomplice to the growing trade in human trafficking, in which visas are worth their weight in gold.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Issue Traficking(1).jpg' border=0 alt='Human trafficking'>
2006-09-29 10:00:00
<![CDATA[A useful window]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=288

Killarney-based building firm Aspenhill Construction is increasingly looking to the internet to source new business, and the government's eTenders website is often its first port of call.

"Before we got online I'd only search for work the tried and tested ways of reading through the local newspapers for tenders and, of course, through word of mouth. With the eTenders site though, I know I won't miss an ad buried at the bottom of a page, or hear about a job after it's been awarded already," says procurement manager Sheehan.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aspenhill Construction(1).jpg' border=0 alt='A useful window'>
2006-09-28 10:00:00
<![CDATA[Keeping track]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=287 The homepage is an important marketing, sales and support tool. Unfortunately, many companies do not have a clear objective for their homepage – and they do not measure its success. ]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Keeping track(1).jpg' border=0 alt='Keeping track'> 2006-09-21 10:00:00 <![CDATA[Textile Industry report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=286 According to a research carried out by e-business w@tch, the level of e-business activity in the European textile industry is below average compared to other manufacturing industries and is also a late adopter of ICT (Information and Communication Technologies). However there is some evidence that the situation, though slowly, is about to improve.

According to a research carried out by e-business w@tch, the level of e-business activity in the European textile industry is below average compared to other manufacturing industries and is also a late adopter of ICT (Information and Communication Technologies). However there is some evidence that the situation, though slowly, is about to improve.

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2006-09-14 10:00:00
<![CDATA[Information and Contacts]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=285

"The two most important reasons for using e-marketplaces are information and contacts, that is, information and contacts well segmented according to what we are searching for, at the customer level and other manufacturers (for studying the competition).

It’s like visiting a fair but without leaving your office; you find manufacturers and customers from all over the world, see trends. It is a point of reference for finding other e-marketplaces; they do the searching for us," says Eva Reñé, Director of Exports at LEBO S.A. a Spanish manufacturer of chemical products for automobiles (cleaners, polish, lubricants), air fresheners and insecticides.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lebocoches(1).jpg' border=0 alt='Information and Contacts'>
2006-09-01 10:00:00
<![CDATA[Utilising e-business and operating online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=271

Austrade’s E-business Advisor Edwin Kuller and Internet Consultant Derek Jardine have developed a full day E-business workshops for Australian small and medium sized companies (SMEs).

In 2005 the workshop was delivered throughout Australia to 1,100 SMEs in WA, SA, QLD, Vic, NSW, and Tasmania in a variety of city, metropolitan and rural areas.
The major topics covered in the e-business workshop are;

  • Strategic e-business planning and action
  • E-business language and concepts
  • Good exporter websites – what to do, what not to do
  • Online marketing tactics – how to drive traffic to your website, including search engine optimisation, email marketing and linking
  • Online trading issues such as online payment, security, privacy and spam
  • Managing your domain name
  • Attendee website reviews and discussion

Here are some noteworthy observations that Edwin and Derek have gleamed from the 1,100 Australian SMEs that have attended the workshop.

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2006-07-04 10:00:00
<![CDATA[Integrated and Effective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=240

"The only way we can compete, is by being better, and Transportnett places us on equal terms with our big competitors," says Morten Nore, the managing director of Moss Transportforum.

Transportnett is a Norwegian e-marketplace for transport service providers, shippers, trading companies, freight forwarders, airline, ocean shipping lines, storage companies & courier companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Logistics(1).jpg' border=0 alt='Integrated and Effective'>
2006-06-25 10:00:00
<![CDATA[eCRM - Getting closer to customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=277 With eCRM, manufacturers have the opportunity to take customer interaction to new levels of effectiveness by integrating customer information otherwise hoarded by customer service, marketing, and sales departments and making it available across the organisation to improve the overall customer experience.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCRM(1).jpg' border=0 alt='eCRM - Getting closer to customers'> 2006-05-29 10:00:00 <![CDATA[The global mining industry ]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=218 The mining and minerals industry is very capital intensive with hard assets focus (machinery, drills, trucks etc). Ecommerce (e-marketplaces) allows companies to manage the usage, maintenance, and supply of these hard assets by electronically linking suppliers to the mining industry into the buyers’ maintenance management and ERP systems, automating the parts ordering process. ]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mining(1).jpg' border=0 alt='The global mining industry '> 2006-05-22 10:00:00 <![CDATA[Maximum advantage from diverse electronic markets ]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=204

The Spanish company Intex, S.A imports, exports and trades electronic, mechanical and electromechanical components.

They are using several e-marketplaces, such as: Solostocks.com; eBay.com; The Broker Forum; FastParts; Partminer; Netcomponents.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Telecomunicaciones(1).jpg' border=0 alt='Maximum advantage from diverse electronic markets '>
2006-05-15 10:00:00