eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2011, eMarket Services EN 2011-03-15 10:00:00 GMT +1 2011-03-15 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[Instagram ventures further into eCommerce by adding a new feature to its app.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7310 Around 20 retail companies in the United States will collaborate with Instagram by including “organic posts” in their products.

 

 

Instagram, an app with over 500 million active users, has taken a further step towards integrating eCommerce features on its platform.  This process began in 2015 when it included the “Shop now” option among its advertisers. This feature redirects Instagram users directly to the advertiser's online store.

According to Jim Squires, director of market operations at Instagram, in the magazine Fortune, before confirming an order and completing the product purchase, 60% of people look at numerous options and in most cases request more information than can be seen from just a photograph, such as price, composition, availability and more. The aim of this new Instagram feature is to cover the current gap between the time Instagram users identify a product that interests them and when they actually confirm the purchase. 

The new feature is the message that appears at the bottom left of the photograph which says “Tap to view”.  Clicking on it will reveal tags in each photo to identify the products in the photo that have an option for further information. Once the product in question has been selected, if the Instagram users are still interested after receiving all the information available on the product, they will be redirected to the advertiser's website when they click on “Shop now”.

To test the success of this feature, Instagram will work in partnership with 20 prestigious mainly fashion brands such as Abercrombie & Fitch, J.Crew, Kate Spade New York, Levi’s Brand, Macy’s and Michael Kors among others.

This option will be free at the start, as until now Instagram's revenues are not associated with the sales made by using its app, but with the number of advertisers or advertising campaigns disseminated via its platform. This could change in the future as part of the process whereby a platform or social network evolves towards an online sales platform. 

Sources: Fortune, Instagram, El Economista

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2016-12-09 10:00:00
<![CDATA[MercadoLibre launches MercadoPago in Uruguay]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7312 MercadoLibre Uruguay launches MercadoPago, an online payments platform similar to the one designed to facilitate commercial dealings between Mercado Libre users.

 

 

 

Mercado Libre is the leading eCommerce technology company in Latin America. Founded in Argentina in 1999, it currently has over 160 million registered users in 18 countries, making it the most visited retail website in Latin America and the eighth in the world, according to data supplied by the company itself. This eCommerce platform has been operating in Uruguay since the year of its launch, and in 2012 inaugurated its Development and Customer Service Center in Uruguay in recognition of the importance of this market for the company's global development. The Uruguayan eMarketplace MercadoLibre has over 900,000 registered users, of whom 75,000 can be considered active vendors. It is the number one online retail website in the country and the fourth in Internet traffic after Google, Facebook and MSFT. According to Infonegocio, “40% of the sales on the platform are from the interior, which highlights how decentralized MercadoLibre is, and makes it a good option for ensuring a store or brand reaches the whole country”.

With the launch of MercadoPago, MercadoLibre Uruguay goes one step further with its new integrated online payments platform, which has already been operating successfully for more than ten years in other countries where MercadoLibre is present, and will be complemented by the launch of MercadoEnvíos planned for 2017.

The advantages of this platform, which operates in a similar way to PayPal but is specifically adapted to the needs of MercadoLibre users, are that purchases can be made from any device, and that it accepts all types of national and international payment methods while protecting the purchasers' money until they are completely satisfied with the purchase, as it incorporates a system of antifraud management. 

According to Gustavo Degerenimi, head of MercadoPago Uruguay, this all-inclusive platform not only increases security for users when making transactions, but reduces the associated costs. With MercadoPago, the vendors' personnel costs are reduced in terms of the time taken to negotiate and close successful transactions, while also reducing or eliminating the fees normally associated to credit cards.

The roll-out of this payment platform is also expected to reduce the number of failed purchases due to technical problems related with traditional payment methods or the lack of adaptation to new technologies and users' tastes.

Sources: El Observador, MercadoLibre, MercadoPago, Gustavo Degeronimi, Infonegocio

 

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2016-12-07 10:00:00
<![CDATA[Amazon Prime members increase in the US.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7311 The number of Amazon Prime members in the United States continues to grow, although slightly more slowly.

 

This is the conclusion of the latest report on the purchasing behavior of the members of Amazon.com Inc. for the third quarter of 2016, published by the US market research company, Consumer Intelligence Research Partners, LLc (CIRP) at the end of last month.

CIRP bases its research on a survey of 500 Amazon users who made purchases between July and September of the present year. This analysis reveals that Amazon.com Inc. already has 65 million Prime members, representing an increase of 38% compared to the 47 million members in the same category estimated by the CIRP for the third quarter of 2015.

According to Josh Lowitz, partner and co-founder of CIRP, the fact that the growth recorded in the number of Prime members is somewhat lower than for the second and third quarters of 2015 –from 7% to 3% in 2016– is because “Amazon is reaching the limit of available US households”, and because the third quarter of 2015 “benefited enormously from the first-ever session of Amazon Prime Day”.

 

Additionally, the analysis by CIRP reports that approximately 52% of the members of Amazon.com Inc. are Prime members, and that they spend an average of 1,200 dollars a year in comparison with the 600 dollars spent by non-member shoppers in the same period. Of this 52%, only 19% opt to pay the current annual service charge of 99 dollars, whereas the rest of the members prefer to pay monthly for the Prime service. 

According to Pedro Pablo Merino at Ecommerce News, if all these data were extrapolated to the total US population, it would mean that 20% of the population on the census in the country were already signed up to Amazon Prime, and he adds in regard to the CIRP study: “This is not as outlandish as it sounds. A little over one year ago we reported in Ecommerce News that a study by the investment firm Macquarie had predicted that by 2020 half the population of the United States would be using Amazon Prime. With four years to go until that date, the percentage stands at 20%, and with double digit growth, this forecast might just come true”.

 

Source: CIRP, Ecommerce News

 

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2016-12-05 10:00:00
<![CDATA[Portugal to launch the country's first eMarketplace for natural stone]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7313 CEVALOR, VALORPEDRA and ASSIMAGRA are the sponsors of buyinportugal.pt, the new B2B commerce platform in Portugal, which is due to start operating in January 2017 and defines itself as a meeting point for buying and selling natural stone.

 

Through BuyinPortugal.pt, Portuguese companies can sell their products to companies from other countries. Only Portuguese companies can place their products on sale via this platform, but the items can be purchased by importers from all over the world.

This new eMarketplace will begin operating from 1 January 2017 and will be totally free to participants.

Ricardo Wallis is the CEO of the new platform. He comes with 37 years' experience in commerce, 22 in international commerce and 19 in eCommerce. “I agreed to head the team that created the platform, which is unique among Portuguese exporters”, he says.
He says: “We can and will contribute to a sustainable increase in Portuguese exports, promoting the creation of great wealth, and more jobs and more well-being for all Portuguese”.

Portuguese companies interested in becoming part of Buyinportugal.pt will have access to local retailers where they can see and modify the company profile, add, change and answer their customers, and add special offers and sales for each product.

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2016-12-02 10:00:00
<![CDATA[Alibaba, the Chinese eCommerce giant, spends 4.4 billion dollars so far on its upcoming online gambling platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7309 Alibaba is now working on its casino gambling platform, in which it has already invested 4.4 billion dollars after acquiring Playtika, a company specialized in developing online gambling.

Playtika, which previously belonged to Caesars Interactive Entertainment, has over 6 million active users every day in its various games for mobile devices, which are present in over 190 countries around the world.

As announced by the specialist website xatakamovil.es on 10 November, Alibaba plans to break into the online gambling market with a web platform optimized for smartphones but which can be accessed from the browser itself.


But it won't be the only one. Rakuten is also set to launch a similar platform this November in response to the fall in sales of Rovio, the creator of Angry Birds –to give just one example.

Meanwhile, Alibaba has pulverized the world record for online shopping in a single day on what is known in China as Singles' Day, when figures hit stratospheric levels: 

The company headed by Jack Ma sold products to the tune of 120.75 billion yuan (16.4 billion euros), up 32% over last year's figures. For the purposes of comparison, the Chinese spent more money in this 24-hour period than the entire turnover of all the stores in the El Corte Inglés group for the whole year. And it is nearly as much as the whole eCommerce sales volume in Spain in one year (around 20 billion).


Up to 170,000 transactions per second were processed at times of peak activity. The percentage of consumers using mobile devices to make their purchases rose to 82%, when barely two years ago it stood at only 50%.

The company is already experimenting with augmented reality. For this edition of Singles' Day the company created a new feature on its mobile app, similar to the Pokémon Go game, to allow users to find discount coupons in shopping centers. And with the help of a compatible cellphone and some virtual reality glasses you can now "visit" the store of some of your favorite brands, select the product you want and pay without moving from your home.

The eCommerce giant Alibaba, which already has 44 Spanish stores on its platform, will officially disembark in Spain next February when it opens its first site in Madrid.

 

 

 

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2016-12-01 10:00:00
<![CDATA[54% of Europeans regularly make mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7306 According to the study, consumers in Europe are increasingly using mobile banking.

 

 

A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year.

That’s the main conclusion from Visa’s 2016 Digital Payments study, for which more than 36,000 online consumers in 19 European countries were surveyed. According to the payments company, consumer adoption of digital payments has shifted dramatically. For example, one year ago 38 percent of consumers said they never used a mobile device to make payments and had no plans to do so. This year, that number has dropped to just 12 percent.

The top ten countries in Europe where mobile payments happen most often can be divided into two categories. There are the developing markets, such as Turkey and Romania, which tend to leapfrog traditional payment methods to adopt new technologies faster, and there are the developed markets, particularly in the Nordics, where new technologies evolve at differing paces.

In the United Kingdom, 74 percent of the consumers surveyed are mobile payments users. And 43 percent of them buy high-value items on a mobile device as well as regular transactions such as paying household bills and bus tickets.

According to the study, consumers in Europe are increasingly using mobile banking. It’s even for the first time that more than half of Europeans in all age groups are using mobile banking. “This data is a confirmation that the future of digital payments has arrived, with consumers across the length and breadth of the UK and Europe embracing a variety of new ways to pay”, says Kevin Jenkins, UK & Ireland Managing Director at Visa.

He added: “In Europe, we’ve recently seen Apple Pay launched in the UK, France and Switzerland, Samsung Pay has launched in Spain and Android Pay in the UK. We’ve also seen a new era of wearable payments: smartwatches, wristbands and even clothing. It’s clear that this trend will continue to accelerate, enabling consumers to choose the connected device that fits with their lifestyle.”

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2016-11-30 10:00:00
<![CDATA[E-commerce in Brazil feels impact of the country’s economic downturn]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7304 High internet and social media penetration provide bright spots of opportunity for Brazil’s challenging e-commerce.

 

 

While the new Ecommerce
Foundation Brazil B2C E-commerce report forecasts online sales in Brazil to
reach US$17.1bn this year, the macro-economic pressure driving the country’s
declining GDP will also impact the country’s B2C e-commerce growth. At 22% in
2015, the report forecasts a 2016 B2C e-commerce growth rate at a lagging 7.9%.

The good news for e-tailers, however, is that 38% of Brazilian consumers
purchase goods online. The most popular categories for their online shopping
are fashion, electronics, computers and related accessories with 36% of
Brazilian e-consumers buying clothing and footwear in foreign online shop at
least once.

With 62% of the Brazilian population using smartphones – up from 53% in 2015 –
Brazilian consumers are also increasingly comfortable when shopping via mobile
form factors. In fact, the report indicates mobile accounted for 19% of online
sales in 2015 while 20% use their smartphones to search for product information
each week.

According to the report, 65% of the country’s 110.9 million social media users
engage social networks weekly. And it forecasts those numbers to grow to 131.1
million social media users by 2020, many of whom increasingly use social channels for customer service purposes.

The most common payment method for online purchases in Brazil is by credit card, closely followed by Boleto Bancário, a voucher based payment method. The four largest international credit card networks; Visa, MasterCard, American Express and Diners Club are all used in Brazil alongside popular national networks such as Hipercard, Elo and Aura.

Optimizing e-commerce sites to allow payments from national credit card networks in Brazil and also issue Boleto Bancário may sound complex and costly, however partnering with the right global payment processor takes the pain away and enables e-tailers to easily integrate these options into e-commerce sites without the need to hold a bank account in Brazil.


But delivery related issues continue to stymie efforts of cross-border e-commerce to Brazil. High shipping costs, additional fees at time of delivery – including duties and taxes – and lengthy shipping times often in excess of 30 days drive high shopping cart abandonment and make Brazil a tricky destination for cross-border e-tailers.

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2016-11-28 10:00:00
<![CDATA[Use of mobile payments triples across Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7295 A recent study reveals European consumers increasingly turn to their smartphones, tablets or wearable devices for the purchase of goods and services.

 

Visa’s 2016 Digital Payments Study polled more than 36,800 online consumers across 19 European countries and found that 54% of consumers now use a mobile device to make payments for a range of activities in-store, in-app and online. That’s a significant increase from the 18% at this time last year.


A look at the top 10 countries where mobile payments are most prevalent indentifies two patterns to adoption: developing markets such as Turkey and Romania, which tend to leapfrog traditional payment methods to adopt new technologies faster; and developed markets — particularly the Nordics — which evolve to new technologies at differing paces.


For the first time, more than half of European respondents in all age brackets are using mobile banking. Whilst millennials remain the most prolific category, other age groups are rapidly catching up. With a growth rate of 33%, boomers ages 55-64 have experienced the highest growth rate, while older centennials and millennials 18-34 saw a growth rate of 24%.


The study also noted mobile payment users said they were as comfortable making larger purchases on their mobiles as they were with everyday payments. According to the findings, 43% of UK consumers make high-value purchases, such as holidays and electronic goods, while 42% use their mobiles to pay household bills and 41% use them to purchase bus or train tickets.

"This data is a confirmation that the future of digital payments has arrived, with consumers across the length and breadth of the UK and Europe embracing a variety of new ways to pay," said Kevin Jenkins, Visa's UK & Ireland Managing Director.


Across Europe, the uptick in the number of respondents using mobile banking is also helping more people to keep track of their spending and financial responsibilities - two-fifths (41%) say they regularly check their balance online or via a banking app.

“The near-ubiquity of contactless card usage is gradually helping everyone engage with newer ways to pay, including mobile banking,” says Kevin Jenkins, UK & Ireland managing director at Visa. “This data is a confirmation that the future of digital payments has arrived, with consumers across the length and breadth of the UK and Europe embracing a variety of new ways to pay.


Visa commissioned the study with Populus and surveyed approximately 2,000 respondents per country, namely Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Netherlands, Norway, Poland, Romania, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK.

For more information visit the Visa Vision blog

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2016-11-24 10:00:00
<![CDATA[Today’s consumers increasingly shop cross-border]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7294 Cross-border e-commerce has
become increasingly prevalent among consumers, especially in Asian markets such as Singapore, Austrailia and Hong Kong, according to a recent global online shopping survey.

 

Pitney Bowes shared the results of their third annual Global Online Shopping Survey of 13,000 adults across 13 countries. The survey, conducted online by ORC International, identifies as much as two thirds (66%) of online shoppers make cross-border purchases. The report also offers insight and global comparisons into how, when and where consumers shop.

Extend shopping tourism online
Shoppers that make a great store find when on vacation often visit the store’s online presence once back at home. The Pitney Bowes study found as much as 63% of cross-border consumers engaged in this “In-store Global, Online Local” phenomenon. Most cross-border shoppers in South Korea, China and India cited that they often or always revisit a physical retailer online following international travels. Reinforcing yet again, the continued importance of delivering on physical in-store experiences.

Multichannel companies like Bonobos and Warby Parker, who began as pureplay efforts, are testament to this. Both companies say they’ve been surprised by how much in-store footfall could boost sales, and improve the customer experience, and believe that physical stores are instrumental to any kind of sustained success for its brands.

Reach global shoppers with a multichannel approach
Around half of survey respondents said that all or most of their online shopping, whether domestic or cross-border, is through online marketplaces such as eBay, Amazon, AliExpress and Flipkart. Though a quarter choose retailer’s direct sites for all or most of their cross-border shopping, while the remaining shopped both marketplace and retailer with no leading preference. In fact, while consumers may have a preference for one channel over the other, very few shop exclusively through one online channel.

Enable frictionless mobile experiences
Mobile devices now play a bigger role in the online buying experience, with roughly half of consumers from Singapore, India, Mexico and China now most likely to use mobile devices for browsing products. But while shoppers may browse on their mobile devices, they're still hesitant to press the buy button.

“Consumers want to shop the way they want to shop, and increasingly that means shopping on a mobile device,” said Kathy Raymond, communications director at Pitney Bowes. “What we saw in the study is that throughout the shopping journey, mobile devices are playing an increasingly greater role.”

Provide a range of payment options
Choice was essential when it came to payment options given no one payment option chosen by a majority of cross-border shoppers. While credit cards at 45% surfaced as the most preferred method of payment online, e-wallets such as PayPal and Alipay rose to the challenge as a popular alternative payment method at 34% for cross-border purchases. Thus limiting options for payment alienates a significant number of would-be consumers.

Shore up shipping practices
Online shipping and returns continue to be a major issue for e-consumers, despite retailers’ efforts to improve their processes. The study highlights the ongoing pain-point of e-commerce delivery with 42% of respondents indicating they experienced delivery challenges when shopping online during the 2015 holiday season.

Choice proves a crucial theme
In today’s digitally connected world consumers are spoilt for choice and have power in that choice, whether they want to shop online or in-store, locally or cross-border, via a marketplace or social media, using their credit card or e-wallet to pay, on whatever connected device they desire. It’s the customers’ choice, and that’s the way they like it.

Source  eCommerce Facts

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2016-11-23 10:00:00
<![CDATA[Association of Romanian Online Stores joins EMOTA]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7293 The European Ecommerce & Omnichannel Association has a new member. It announced ARMO, the Association of Romanian Online Stores, has joined the pan-European ecommerce association. Romania is now the 17th country to have an ecommerce association joining EMOTA.

 

ARMO is a Romanian association that wants to develop ecommerce as a modern and efficient method of trade. It supports online stores in Romania and tries to represent them in front of national, local and supranational authorities.

Jörgen Bödmar, the president of EMOTA, said he is looking forward to working with an association from Romania, one of the fastest growing ecommerce markets in Europe. “With a vast knowledge of the Romanian ecommerce market, ARMO will provide EMOTA with a much needed insight into the many issues and barriers facing Romania’s ecommerce industry.”

Florinel Chis, the executive director ARMO, says he is looking forward to exchanging best practices with other EMOTA members and assisting them in removing the unnecessary trade barriers.

ARMO is a Romanian association that wants to develop ecommerce as a modern and efficient method of trade. It supports online stores in Romania and tries to represent them in front of national, local and supranational authorities.

Jörgen Bödmar, the president of EMOTA, said he is looking forward to working with an association from Romania, one of the fastest growing ecommerce markets in Europe. “With a vast knowledge of the Romanian ecommerce market, ARMO will provide EMOTA with a much needed insight into the many issues and barriers facing Romania’s ecommerce industry.”

There are currently 19 national ecommerce associations that are affiliated with Ecommerce Europe. Florinel Chis, the executive director of ARMO, is happy to be part of this umbrella organization. He says it’s a step forward for the Romanian ecommerce industry, as they now have access to the European ecommerce landscape.

“Joining Ecommerce Europe was a natural step and we are positioning the fast-growing Romanian ecommerce sector on the EU map. We appreciate the work Ecommerce Europe is doing, including research papers and data, position papers and the contribution to increasing trust in ecommerce with its Trustmark”, he said.

As Ecommerce Europe writes, Romania is a fast growing ecommerce market in Europe. Last year, the online retail industry increased by 24.2 percent to 1.4 billion euros. The total value of the ecommerce sector in Romania is forecast to reach over 2 billion euros this year.

 

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2016-11-22 10:00:00
<![CDATA[Zara leads the online fashion industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7291 In Spain, more than half a million people shopped fashion online during the month of July this year. An average order of clothing and accessories was worth 57 euros. Especially, Zara was a popular shopping destination, followed by Asos and Zalando.

 

Research company GfK used its Consumer Wallet tool to analyze the personal finances of over 180,000 internet users in Spain. For its analysis of the online fashion industry in Spain, GfK only selected fashion chains such as Zara, Kiabi, Pull & Bear, C&A, etcetera. The online fashion sales from big department stores and hypermarkets were excluded.

About 520.000 Spaniards made a fashion purchase online in Spain last July. Together these consumers placed 686.111 orders, spending a total of 39.8 million euros.  The online fashion shopper in Spain spent on average 77 euros.

A majority (56 percent) of online fashion shoppers in Spain is female, while the share of women is even higher (69 percent) when we look at the amount of money spent on fashion online.

In terms of unique customers, Zara is the absolute leader in Spain. During the month of July, the Spanish retailer welcomed over 253,000 customers, while the number two on the list, Asos, stays behind with 105,000 buyers.

GfK’s data shows that Zara also has the best conversion rate in the Spanish online fashion sector. It’s conversion rate is set on 12 percent, which is more than its competitors Asos (9 percent) or Massimo Dutti (9 percent). Zalando, the biggest online fashion retailer in Europe, welcomed more unique visitors in July than Zara, but ended with a conversion rate of 3 percent.

Source. eCommerce News

 

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2016-11-21 10:00:00
<![CDATA[Europe relatively low adoption of online groceries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7260 Grocery ecommerce is set to grow to 9 percent of the market and be worth 135 billion euros by 2025.

 

 

 

 

Research from Kantar Worldpanel shows that with 16.6 percent, South Korea is the world’s largest market by value share for purchasing packaged goods online. The best performing country in Europe is the United Kingdom with 6.9 percent. It’s followed by France (5.3 percent), Spain (1.7 percent) and the Netherlands (1.7 percent).

Global sales of groceries through ecommerce platforms reached 43 billion euros in the twelve months to June 2016. “But whilst the ecommerce channel is growing, the FMCG market as a whole is flat, increasing just 1.6% during the same period”, the research company explains.

Kantar says Europe is “a continent divided”, based on the varying levels of FMCG ecommerce share across the continent. The UK and France for example, stand far ahead of Germany, despite the fact they are geographically close together and form three of the five largest economies in the world.

Kantar predicts fast-moving consumer goods online will be a 135 million euros business by 2025. The UK is expected to be worth 12.5 billion euros (12 percent share), France 10 billion euros (11 percent), Germany 5.3 billion euros (4 percent) and the Netherlands 1.2 billion euros (5 percent).

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2016-11-18 10:00:00
<![CDATA[One in four Polish e-consumers will spend more online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7258 Online research agency Gemius from Poland issued a new report, called ” E-commerce in Poland 2016. Gemius for e-Commerce Polska”. In this report, it becomes clear Poles have come to love online shopping. One in four online consumers surveyed said they are planning to increase the amount of money they spend online. Especially men are optimistic, as they are declaring an increase more often than women. Based on the survey, just 6 percent of online shoppers are planning to reduce their online expenditures over the coming year.

The report shows that online consumers from Poland are spending more on fashion items than a year ago. On average, they spend 83 Polish zloty (€19.37) per month on clothes and accessories, 8 zloty more than what was declared last year.

According to Marek Molicki from Gemius, the increase in online spending by Polish consumers is completely natural. “Ecommerce is becoming a much more common and natural way of shopping. On the one hand, we are more trusting of both the stores and the payment systems; while on the other, this kind of shopping has become the most convenient way to buy things for many Poles; allowing them to save time – and very often money as well”, he says.

He also added that there’s a significant part of online shoppers who are aged between 15 and 24 years old and for them, online shipping is a very natural thing to do. At the same time, marketers are getting better at using various services and tools to optimize conversion rates. With the result the basket value increases and customers keep coming back to online stores. “There’s still plenty that marketers can do here, and I have no doubt that, for example, the effective combination of cookies and data from CRM, with the ability to send the relevant findings to call centers in real time, can in some cases increase sales significantly. This will result in Poles spending even more in online stores. This is only one example – the possibilities are endless”, Molicki thinks.

Source: eCommerce News

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='126' src='http://www.emarketservices.com/Clubs/ems/news/polonia-eCommerce2.jpg' border=0 alt='One in four Polish e-consumers will spend more online'>
2016-11-16 10:00:00
<![CDATA[Singles' Day generates $17.7 billion in sales for Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7255 Since 2009, it has been touted by e-commerce company Alibaba as a 24-hour shopping day on which you’ll find thousands of international and local brands offering discounts on the firm’s marketplace and online stores.

 

Singles’ Day is, at this point, the single highest spending day on the eCommerce calendar. As it turns out, there is a thrill to celebrating an anti-Valentine’s Day and buying gifts for oneself, as opposed to that special someone (or Christmas, when one buys things for that special someone and then everyone else they know). Singles’ Day is not itself Alibaba’s invention. It was instead a trend embraced by young, single Chinese consumers during the mid-90s.

Alibaba managed to set another one day online sales record with the 2016 11.11 Global Shopping Event, generating $17.79 billion in sales. The Singles Day 2015 raked in $14.3 Billion in sales, compared to $9.3 billion a year earlier. The growth of 32% is lower than from 2014 to 2015.

Alibaba’s e-commerce platforms Tmall.com, Taobao Marketplace and others set new records in sales on mobile with $14.6 billion and 657 million delivery orders, compared with $9.8 billion and 467 million, respectively, in 2015. There were also 1.04 billion payment transactions processed compared with 710 million last year.

During the first hour, order volume set yet another record with a peak of 175,000 orders in one second, while the number of payments settled per second totaled 120,000 at their height. Last year during the peak of the sale, the communications network run by Alibaba Cloud, the company’s cloud-computing subsidiary, processed 140,000 orders per second. 

Processing 175,000 orders per second is mind-boggling. The Alibaba Cloud has incredible performance.

According to Alibaba, during this year’s Singles’ Day, Apple, Nike and Siemen products were in demand and were the top sellers Chinese consumers were purchasing from. Local Chinese brands in demand included Haier and Midea, the appliance makers, and Meizu, the makers of handsets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Single-Day-2016.jpg' border=0 alt='Singles' Day generates $17.7 billion in sales for Alibaba'>
2016-11-15 10:00:00
<![CDATA[eCommerce in the US shows no signs of slowing down]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7245 While the US economy sees sluggish growth of 1% in the second quarter of 2016, eCommerce is one sector bucking the trend.

 

According to a study by Custora, a leader in customer analysis for the retail sector, online revenues from eCommerce were up 8.9% over the previous year.

One aspect worth noting is the drop in revenues driven by organic searches, and the 2.3% increase in search by payment. The reason for this is that these eCommerce businesses have been negatively affected by the recent changes in the Google algorithm, or simply due to the combination of its search strategy using SEO and PPC.

The other aspect to be highlighted concerns the increase in sales via e-mail. The increase in automated marketing systems means that vendors have all the necessary tools at their disposal to send personalized e-mail messages at exactly the right time to motivate the customer to finalize a purchase.

eCommerce saw growth of 14.5% in the United States in 2015 with sales of 341 billion dollars, compared to 298.3 billion the previous year.

These recent data confirm that eCommerce in the United States continues growing year-on-year. This is evidenced by the 1.4% rise in total retail sales in the country on a non-adjusted base of 469 billion dollars, including the sales of food services and in bars and restaurants.

eCommerce in the United States is expected to hit 523 billion dollars by 2020, an indication of the importance of this sector and the opportunities offered by this market.

 

Source: Actualidad eCommerce

]]> <p> <img style='cursor:pointer;cursor:hand' width='183' height='132' src='http://www.emarketservices.com/Clubs/ems/news/EcommerceUSA2.jpg' border=0 alt='eCommerce in the US shows no signs of slowing down'>
2016-11-11 10:00:00
<![CDATA[eCommerce in the Asia-Pacific region, a market of 2.6 billion dollars in 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7238 eCommerce takes off in the Asia-Pacific region. Sales in online commerce in this region are expected to skyrocket by 300% in the coming four years, up to 2.6 billion dollars (2.3 billion euros), according to the study entitled The future is now: understanding the new Asian consumer, by Accenture Adaptive Retail.

Part of this growth will be due to the fact that millennials will represent 45% of the population in the Asia-Pacific area. It is also predicted that this generation of consumers will have the highest purchasing power ever seen in the region. These countries are expected to concentrate 60% of millennials worldwide.

In addition, consumers –millennial or otherwise–  are becoming increasingly familiar with technology, and it is estimated that around 50% of the consumers in the Asia-Pacific region have a smartphone. In countries like Singapore or Australia the figure rises to 80%. The report highlights that 40% of the millennials in the Asia-Pacific region shop via smartphone.

Source: Moda.es

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Asia-pacifico.jpg' border=0 alt='eCommerce in the Asia-Pacific region, a market of 2.6 billion dollars in 2020'>
2016-11-08 10:00:00
<![CDATA[Global e-commerce turnover forecast to tip US$2,671bn in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7237 Over a quarter (26%) of the world’s adult population now shop online with an average spend per e-consumer of US$1,582.

 

 

The E-commerce Foundation released its annual Global B2C E-commerce report today. The report outlines a market that continues to thrive with a turnover of US$2.3 trillion in 2015 — a 7% share of total retail goods and 3.11% share of global GDP. But while growth continues, the report does forecast a slightly lower growth rate of 17.5% for 2016 (compared to 19.9% in 2015).


With a B2C e-commerce turnover of US$1,056.8bn in 2015, Asia-Pacific emerged once more as the strongest B2C e-commerce region in the world, ranking ahead of North America (US$664.0bn) and Europe (US$505.1bn).'

Latin America and Middle East and North Africa (MENA) at US$33bn and US$25.8bn respectively continues to lag behind.
 
With US$766.5bn in online sales last year — US$174.4 more than the U.S. — China managed to command a third of all global B2C e-commerce turnover. And that lead is only expected to increase as China appears on path for yet another impressive year with a forecasted 2016 B2C e-commerce turnover of US$975bn. That translates into a 27% anticipated YoY increases, which far outpaces the 9% increase forecasted for the U.S.


India witnessed a staggering 129.5% growth in B2C e-commerce trade last year, a trend that is expected to continue with a 75.8% growth forecasted for 2016. As one of the largest and fastest growing e-commerce markets after China, India’s emerging middle class and increasingly internet savvy population has made it the next frontier for e-commerce businesses positioning to gain market share.

Upping its stake another US$3 billion in India, Amazon has been notably keen on the potential of the Indian e-commerce market. Chinese e-commerce player, Alibaba is also actively exploring e-commerce marketplace opportunities in India. And with recent moves by the Indian government to revise rules and regulations related to the operations of FDI in the country, India has become even more attractive to foreign e-commerce investors.


But while China extends its lead and India triples in growth, U.K. online consumers remain the biggest spenders. The average British online consumer handed-over US$4,018 for online goods or services last year compared to the US$3,428 in the U.S. and US$1,855 in China.

Source: eCommerce Foundation

]]> <p> <img style='cursor:pointer;cursor:hand' width='154' height='99' src='http://www.emarketservices.com/Clubs/ems/news/eCommerce8(1).jpg' border=0 alt='Global e-commerce turnover forecast to tip US$2,671bn in 2016'>
2016-11-07 10:00:00
<![CDATA[Ecommerce grows over physical commerce in US]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7234 The gap between ecommerce and physical commerce has shrinked in 2016, as retailers seek to leverage better fulfillment options, local advertising tools, offline attribution and omnichannel tools.

 

This conclusion is provided by a new eMarketer report, US Holiday Ecommerce Preview 2016: Mobile to Fuel Explosive Ecommerce Growth (eMarketer PRO customers only).

Mobile is bridging the divide between physical and digital commerce, a trend that should accelerate in 2016 holiday season. Some 45% of shopping trips include some mobile shopping, according to a Facebook IQ study of US internet users conducted in September 2015.

Various barriers, including siloed inventory systems, poor offline attribution and primitive location advertising, have limited the actual online-offline integration. RetailNext measured year-over-year drops in US retail foot traffic each month of 2016, peaking with a 9.9% drop in May 2016.

Many retailers have improved their inventory systems and fulfillment options in 2015. Most large retailers now offer the option to buy online and pick up in-store, although 42% of retailers overall surveyed by Boston Retail Partners in April 2016 offered it, and only about half of those reported delivering a decent experience.

In addition to in-store pickup, better integration of inventory systems allows retailers to ship directly from stores, between stores or directly from manufacturers. All of these innovations have allowed ecommerce to become a viable shopping option right up until Christmas or Hanukkah.

Multichannel Merchant reported that 54% of US retailers and business-to-business (B2B) merchants it studied had a cutoff date of December 21 or later for holiday deliveries in 2015. In 2014, that figure was 38.9%. In fact, 3.2% of respondents in 2015 were able to fulfill online orders as late as Christmas Eve.

Retailer improvements in real-time inventory management open up new possibilities for local product advertising with the express aim of driving foot traffic. US mobile local ad spending is expected to increase to USD 12.8 billion in 2016, according to BIA/Kelsey, and much of this will occur during the holiday season.

These direct response ads with offline calls to action have benefitted as consumers shift their browsing behaviour to mobile devices. Mobile accounted for 58% of search clicks and 40% of search ad spending in retail and consumer goods in North America in Q2 2016, according to study by performance marketing agency Merkle.

Source: The Paypers

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2016-11-04 10:00:00
<![CDATA[Online grocery sales top $48 billion worldwide]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7233 Online sales of groceries grew by 15% during the past year and account for 4.4% the market, Kantar Worldpanel says.

 

 

Growth in online grocery sales worldwide is far outpacing overall online grocery sales, a new report finds.

Total worldwide sales of fast-moving consumer goods—called FMCGs, which include processed foods, soft drinks and toiletries that sell quickly and at relatively low cost—grew just 1.6% in the 12 months ended in June 2016, according to the report from Kantar Worldpanel. However, online sales of such goods grew by 15% during the yearlong period and now account for 4.4% of the market—or $48 billion. By 2025, Kantar Worldpanel projects grocery e-commerce will grow to 9% of the market and be worth $150 billion worldwide.

“With new entrants such as Amazon expanding rapidly, the industry is facing a shake-up,” says Stéphane Roger, global shopper and retail director at Kantar Worldpanel.

The Kantar Worldpanel research further supports conclusions reported in Internet Retailer’s first-ever 2016 Online Food Report, which finds that online grocery sales in the United States alone are expected to jump 157% in 2016.

According to the Kantar report, online grocery shopping is steadily growing on a global basis but unevenly by region, with the variance showing little correlation to levels of internet connectivity. In mature economies such as the United States and Germany, and in emerging markets such as Brazil, the e-commerce share of the market remains small.

Kantar Worldwide found that South Korea, where online sales account for 16.6% of the FMCG market, leads the way in digital penetration of grocery sales. Other top markets, as measured by the estimated e-commerce share of the FMCG market, are:

  • Japan, 7.2%
  • United Kingdom, 6.9%
  • France, 5.3%
  • Taiwan, 5.2%
  • China, 4.2%
  • Czech Republic, 2.1%
  • Spain, 1.7%
  • Netherlands, 1.7%
  • United States, 1.4%

Kantar Worldpanel said its research shows that “the FMCG e-commerce market is unkind to latecomers,” and the report urges brands to “get on the shopping list” before consumer habits become entrenched. Kantar Worldpanel data shows that 55% of online grocery shoppers repeatedly buy the same brands from the same merchants from one purchase to the next.

"Although online sales have the potential to cannibalize in-store sales, it is vital that retailers act quickly to develop a strong e-commerce presence,” Roger says. “The retailer that goes online first in each market can enjoy a far higher market share—this can be a difference of at least 40% in France and up to three times more in the U.K."

 

Souce: James Melton. Internet Retailer

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='156' src='http://www.emarketservices.com/Clubs/ems/news/Online-Grocery.jpg' border=0 alt='Online grocery sales top $48 billion worldwide'>
2016-11-02 10:00:00
<![CDATA[Returns prove a barrier to purchase for European online consumers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7227 A recent study of over 2,400 consumers across the U.K., France, Spain, Italy, Belgium, Netherlands, Switzerland and Germany highlights the considerable importance of return policies for online consumer behavior in Europe.

 


B2C Europe’s “Making money out of returns” guide documents more than half (54%) of European consumers consider the likelihood of product returns when making online purchases. At 27% and 23% respectively, respondents identified the potential of expensive returns and uncertainty about return policies as barriers to cross-border purchases.

More than a third (36%) of European consumers would make cross-border purchases given clarity about return policies. This is especially important for consumers in Spain and Germany at 37% and 35% respectively. And many consumers in Switzerland and Germany consider the possibility of more expensive returns as a barrier to shopping cross-border.

At 60%, most European consumers considered free returns standard service, with Northern Europeans displaying consistently higher expectation for free returns.

Of course, online retailers ideally want to reduce, if not eliminate product returns. To help reach that goal, the guide offers the following reasons for, and tips on preventing product returns.

  • Not what’s expected: Beyond the static image, online retailers can ease the impact of false expectations by enabling customer reviews, comprehensive descriptions, and product videos. Providing user reviews and detailed descriptions reportedly helped online merchants reduce returns up to 25%.
  • Disappointed by poor fit: No one likes to order a cool new garment only to realize it’s a poor fit once received. Beyond offering clear size descriptions specific to different geographic audiences, include virtual fit technologies to tackle fashion returns. Retailers report as much as 50% decline in return when customers use these virtual sizing tools.
  • Wrong item delivered: Primarily an issue of warehouse operations, online retailers can address this problem through regular process checks, employee accountability, and appropriate ongoing training. Larger retailers can also invest in paperless warehouses with robotic technology such as those destined for Amazon’s new U.K. fulfillmentcenters to minimize errors and save on time and costs.
  • Damaged on receipt: This isn’t the place to skimp on resources. Use industrial wrapping tape and double corrugated cardborard to increase the likelihood of delivering safe, sound, intact packages. While a bit more costly, the investment pays dividends in the end.

Source. Global eCommerce Facts

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2016-10-28 10:00:00
<![CDATA[Cross-border e-commerce gains popularity in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7224 A new report from eMarketer forecasts the number of Chinese cross-border shoppers to grow by 61% between now and 2020.

 

 


With the appetite in China for goods from abroad growing, Payscout — a global payment processing provider — believes the Chinese cross-border e-commerce market represents a huge opportunity for small businesses.

The company's CEO Cleveland Brown said in a press release, “We encourage small to medium-sized businesses in particular to prepare themselves for taking advantage of the growing Chinese appetite for goods from abroad.”


The cross-border e-commerce boom in China is only a part of the growing global trend. Here are the numbers:

  • $1 trillion — The predicted value of the global B2C ecommerce market in 2020; this figure was $230 billion in 2014, according to Payscout
  • $245 billion — The expected transaction volume of imported goods purchased online by Chinese consumers by 2021
  • 900 million — The number of people globally who will be international online shoppers; their purchases will account for 30 percent of global B2C transactions, according to the Accenture-AliResearch report
  • 70% — The growth in cross-border digital shopping in China in 2015
  • 25%— The percentage of the Chinese population that will be shopping on foreign-based websites or through third parties by 2020, according to eMarketer.

Source: Global eCommerce Facts

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2016-10-26 10:00:00
<![CDATA[54% of Europeans regularly make mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7222 According to the study, consumers in Europe are increasingly using mobile banking.

 

A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year.

That’s the main conclusion from Visa’s 2016 Digital Payments study, for which more than 36,000 online consumers in 19 European countries were surveyed. According to the payments company, consumer adoption of digital payments has shifted dramatically. For example, one year ago 38 percent of consumers said they never used a mobile device to make payments and had no plans to do so. This year, that number has dropped to just 12 percent.

The top ten countries in Europe where mobile payments happen most often can be divided into two categories. There are the developing markets, such as Turkey and Romania, which tend to leapfrog traditional payment methods to adopt new technologies faster, and there are the developed markets, particularly in the Nordics, where new technologies evolve at differing paces.

In the United Kingdom, 74 percent of the consumers surveyed are mobile payments users. And 43 percent of them buy high-value items on a mobile device as well as regular transactions such as paying household bills and bus tickets.

According to the study, consumers in Europe are increasingly using mobile banking. It’s even for the first time that more than half of Europeans in all age groups are using mobile banking. “This data is a confirmation that the future of digital payments has arrived, with consumers across the length and breadth of the UK and Europe embracing a variety of new ways to pay”, says Kevin Jenkins, UK & Ireland Managing Director at Visa.

He added: “In Europe, we’ve recently seen Apple Pay launched in the UK, France and Switzerland, Samsung Pay has launched in Spain and Android Pay in the UK. We’ve also seen a new era of wearable payments: smartwatches, wristbands and even clothing. It’s clear that this trend will continue to accelerate, enabling consumers to choose the connected device that fits with their lifestyle.”

Source: Ecommerce News Europe

]]> <p> <img style='cursor:pointer;cursor:hand' width='176' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Mcommerce8.jpg' border=0 alt='54% of Europeans regularly make mobile payments'>
2016-10-25 10:00:00
<![CDATA[DHL: These 6 technologies will change logistics by 2030]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7219 Just like ecommerce is still evolving, the logistics industry will look entirely different in the next 5 to 15 years.

 

Markus Kückelhaus from DHL is looking at innovations and trends every day and has great expectations of six different technologies, that he thinks will change the logistics industry by 2030.

Kückehlaus shared his vision of the logistics industry during Nordic Delivery Conference 2016. “Logistics used to be a quite boring industry with a very low level of innovation. But now we see many start-up companies that try to improve efficiency in different areas of logistics. This makes the industry much more interesting than in the past”, he said during his presentation.

He explained how DHL is continuously investigating trends that they think will affect the future of the logistics industry. They develop and test these trends at the company’s innovation centers in Bonn and Singapore. DHL also regularly publishes a report, the Logistics Trend Radar, with the trends they’ve observed. According to Kückelhaus, these are the six technologies that will affect the logistics industry within the next 5 to 15 years:

Big data

DHL has done tests with big data in risk management, so they could advise their customers and suppliers proactively on potentially failed shipments.

Sensor technology

DHL wants to increase the use of sensors in logistics and sees a potential in using sensors, such as motion and depth sensors, to tell how much room there is left on a pallet, truck or at a warehouse.

Augmented reality

DHL has conducted successful tests with augmented reality glasses on warehouse staff, when they pick goods. These glasses can scan barcodes, show the picking list, where goods are located and where the goods should be places. DHL is now launching the smart glasses in warehouses across Europe, USA and Asia.

3D printing

DHL has done tests with 3D printing on the types of goods they have at their own warehouses, but there is still challenges in terms of quality, cost and product liability. Up to 80 percent of their goods aren’t suitable for 3D printing. Nonetheless, the logistics company sees a great potential in 3D printing, for example in niche healthcare markets.

Robots

About 80 percent of warehouses around the world are manually managed. DHL is currently testing robots that integrate with the warehouse operators. The self-driving picking trolley is one of these example. It can follow the operator and when its full, it can drive back to the packing station and send another, empty, picking trolley back to the picking operative.

Drones

DHL expects a lot from drones. Jus like any other major logistics company it seems. It successfully tested its own drown, the Parcelcopter, in Germany in May this year. “A lot is already possible with drones, but the biggest challenge is the regulatory aspect, especially in Germany and European countries in general.”

Source: eCommercenews

 

 

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2016-10-24 10:00:00
<![CDATA[Germany remains number 2 in the European online market in 2016 thanks to mCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7214 Retail sales for the whole of Western Europe will reach a total of 3.699 billion dollars in 2016, according to eMarketer.

 

eMarketer predicts that in spite of Brexit, the eCommerce market in the United Kingdom will continue to be the largest in Europe until at least 2020, followed by Germany, which will remain in second place throughout the whole of the forecast period.

This year online sales in Germany will grow 11.5% to 57.65 billion dollars, and will increase by over 20 billion dollars to 77.22 billion by 2020.

One of the reasons for this rise according to eMarketer is mobile commerce, as 19.14 billion dollars' worth of retail sales will be made from mobile devices by the end of 2016, 40.8% more than in 2015, accounting for 33.2% of total retail eCommerce sales.

Karin Von Abrams, senior analyst at eMarketer, says:We estimate that the number of smartphone owners in the country will reach 46.9 million in 2016, and climb to 50.8 million next year. As retailers up their game and provide more seamless service across devices, shopping and buying via mobile will become even more widespread. Hence the rapid rise of mCommerce, which will account for about one third of all retail eCommerce sales in 2016."

Retail sales for the whole of Western Europe will reach a total of 3.699 billion dollars in 2016, according to eMarketer. This forecast has been significantly reduced since the previous estimate due to the prolonged weakness of the euro and the slow economic growth. In general, growth in retail sales in the region will be low during the forecast period, with a rate of 0.9% in 2016 and 0.8% in 2020.

Source: Ecommerce News

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2016-10-21 10:00:00
<![CDATA[Zalando copies the Amazon model and has begun to market footwear manufacturers' stocks]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7211 >The German eCommerce platform continues to grow its business after creating a division with its own brands.

 

 

The German eCommerce platform is replicating the fulfillment business model that gave Amazon its boost. Instead of working with stocks of books from US booksellers, on this occasion Zalando has begun to operate with stocks of shoes from German footwear manufacturers. 

The new tool that connects physical shoes stores with Zalando is part of the company's aforementioned multichannel approach, entitled #IntegratedCommerce, through which small local retailers will have the opportunity to sell their products via the Zalando platform. Zalandoprovides access to 150,000 articles from 1,500 brands, but 90% of the offer of footwear remains in the stores”, says the group.

Jan Bartels, vice president of Logistics Products at Zalando, says of the new announcement: With its platform strategy, Zalando is working on different ways to not only connect big brands and retailers, but to connect local stores with limited technological infrastructures for the first time. This way, Zalando can be a digital solution for smaller retailers who are facing the challenges of digitalization and offer them a further sales channel”.

The company plans to move from being an online retailer to becoming a fashion group by connecting all the actors operating in this business. Last August, Zalando created an independent division to manage its 17 own brands, zLabels, which it has also begun to market through some of its competitors such as Amazon or Asos.

Zalando was set up in 2008 by Robert Gentz and David Schneider, and was launched on the stock exchange in 2014. The group, which closed 2015 with a turnover of 2.962 billion euros, is the second largest eCommerce group in Europe, after Otto and ahead of Vente Privee, which overtook Yoox Net-a-Porter Group after its purchase ofPrivalia.

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2016-10-18 10:00:00
<![CDATA[Facebook is tapping into the eCommerce boom with new tools designed for companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7208 Mark Zuckerberg's company aims to become the perfect place for doing business on the Internet, and is looking to attract companies and their digital business.

 

As technology makes the world ever moreinterconnected, it also helps companies grow.  But what really determines the success or failure of a company is its capacity to attract customers. 

In global terms, over 1 billion people on Facebook are connected with at least one company in another country. 

The new solutions designed to help companies grow and help local companies become global will enable them to:

  • Find new customers in new countries

Companies can use the Lookalike Audiences option to reach customers with a similar profile to the ones they already have, but in new countries.

All they need to do is to upload a list of their existing customers or high-potential contacts to the system.

  • Find new countries to expand their company

Any company that wants to increase the volume of installations of their app, enhance interaction with their app or boost the mobile conversions on their website can now target people all over the world or in specific regions. 

Facebook will place the advertisements in selected regions and optimize their distribution to obtain the best possible return.

  • Resources to optimize campaigns

The social network has launched new webinars and a manual on international marketing techniques to help companies optimize their strategies for global campaigns.

  • New sections

Facebook has recently created two new sections within its Pages, as part of its drive to make this the most valuable digital tool for any business, and one which also has a presence all over the world. 

These are the Services and Shop sections. This last –which is already available for pages in emerging markets– offers brands a showcase for the products sold on their respective pages, and allows people to discover, search and offer to buy.

The Services section, available worldwide, allows the companies to present their services in list form on their pages. 

This makes it easier for people to find the information they're looking for.

In addition to Argentina, another nine countries already have the Shop section: Thailand, Brazil, Vietnam, Indonesia, Malaysia, Mexico, Philippines, India and Taiwan.

  • Background

Facebook began on the web and then transferred to cellphones, and this is now the preferred method of interacting for most of its 1.6 billion members.

Zuckerberg's company aims to become the perfect place to do business on the Internet. 

In recent years the social network has targeted other user segments, and is now looking to attract companies and their digital business.

All companies generally have a presence in one way or another on Facebook, although mostly to enable some kind of conversation with their customers

Zuckerberg's organization wants to pave the way to international expansion for its corporate customers, beyond simply having their own corporate websites or virtual stores, or entering partnerships with distributors such as Amazon.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='113' src='http://www.emarketservices.com/Clubs/ems/news/Facebook-Ecommerce.jpg' border=0 alt='Facebook is tapping into the eCommerce boom with new tools designed for companies'>
2016-10-17 10:00:00
<![CDATA[How do Nordic consumers prefer to pay?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7204 In the online realm, Nordic consumers largely prefer to use credit cards and online banking e-payments which let them pay directly from their bank account using their familiar online banking login details.

 

 

When it comes to paying in Nordic countries - Norway, Sweden, Finland, Denmark and Iceland - cash is a thing of the past. In Sweden, for example, cash and coins comprise just 2% of the country’s economy, compared with 7.7% in the US and 10% in the Euro area. And when you consider that Denmark recently made a goal of “eradicating cash” by 2030, there’s no doubting that the Nordics are leading us towards a cashless world.

In the online realm, Nordic consumers largely prefer to use credit cards and online banking e-payments which let them pay directly from their bank account using their familiar online banking login details. In Denmark, card payments are a popular choice, whereas in Finland, nearly 40% of eCommerce purchases were made via online banking e-payments in 2014.

 

 

 

For online retailers, the benefits of paying via online banking e-payments are great as both the consumer and the availability of funds are authenticated in real time, meaning there’s virtually zero risk of chargebacks and the merchant is guaranteed payment. Plus, offering a preferred payment method in the checkout increases sales conversions.

 

For consumers, there’s no need to set up an account since they are already a member of the bank and their online banking interface through which they authenticate the payment is familiar. It’s simple, safe and fast, making online banking e-payments a preferred payment method for Nordic consumers shopping across Europe.

 

Given that the Nordics are known for being early adopters of technology, their preference could suggest large-scale adoption of online banking e-payments in other parts of the world in the coming years. Being ready to accept this preferred payment method could put your business at a great advantage.

 

Source: eCommerceworldwide.com

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='192' src='http://www.emarketservices.com/Clubs/ems/news/PAISES-NORDICOS-2.jpg' border=0 alt='How do Nordic consumers prefer to pay?'>
2016-10-14 10:00:00
<![CDATA[Chile closes an alliance with Aliexpess]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7202 It will handle 15 million packages thanks to eCommerce.

 

eCommerce has not only reinvigorated retailers in Chile –it has also given a refreshing boost to the state firm CorreosChile. The company today is concentrating on growing its package service and increasing its activities in this type of business.

Katherine Cid, operations manager for CorreosChile, told "El Mercurio" that the firm expected to close this year with deliveries of nearly 15 million packages from eCommerce purchases from different countries in the world, that is to say, almost one package for each of the country's inhabitants. "Although the economy is not growing as fast as hoped, our business has been doing very well and has some very encouraging figures. According to our strategic plan, within a couple of years, 50% of our income will come from package deliveries. If eCommerce continues growing as fast as at present, it could even be earlier", says Cid, who points out that this brings challenges in terms of capacity. The executive also says that in 2015, 65% of the eCommerce received by CorreosChile came from Asia. This year however, the figure is "slightly higher, 68%, equivalent to 5.7 million deliveries so far this year". And she adds: "51% of the packages come from China, and 17% from other parts of Asia such as Singapore and Japan. The next most important origin is the United States, which accounts for 14% of the packages. Several European countries also have substantial figures, with 5% of the packages coming from Germany and 4% from Spain".

The activity of CorreosChile is very closely associated with the country's economic performance. However, they predict a growth of 10% for 2017 in sales in all business lines, including letters and package shipments.

Strategic alliance with the Chinese firm AliExpress

In aggregate terms, deliveries are up 60% over last year so far this year. In view of this, Cid predicts that between October and September they could move around five million packages all over the country. However, she admits that they are being cautious in their forecasts, although they have established a strategic association that will drive this side of the business. "One factor that could make this figure rise significantly is the alliance CorreosChile has set up with AliExpress, which is the preferred purchasing platform in Chile. Together we have designed an offer that consists of much faster delivery times than we are accustomed to", says Cid, who says that this agreement will mean that maximum delivery times are reduced from 60 days to between 16 and 38 days.

This new development is still in the pilot phase, but the state-owned company says it has had positive results. Although people are initially wary of using eCommerce, over time they end up buying a number of things in parallel and for a greater value, says Cid. According to CorreosChile, the most widely used portals in Chile are AliExpress, Amazon, Ebay, Asos and Deal Extreme.

Source: Emol.com

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='106' src='http://www.emarketservices.com/Clubs/ems/news/Alibaba-Chile.jpg' border=0 alt='Chile closes an alliance with Aliexpess'>
2016-10-13 10:00:00
<![CDATA[Pilibaba and PrestaShop collaborate to open the Chinese market to eCommerce retailers outside China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7200 This new partnership will allow eCommerce retailers to break into one of the world's largest eCommerce markets.

 

 

Pilibaba, an eCommerce solution specialized in providing simple, fast and free access to the Chinese market, has signed an agreement with PrestaShop, the leading open code eCommerce platform, to give all online retailers worldwide access to a market of over 650 million Chinese consumers.
 
Thanks to Pilibaba's one-stop solution, which combines a payments, marketing and logistics system, Chinese consumers will have direct access to foreign products. In the past, these types of products could only be procured on the gray market outside the companies' official distribution channels.
 
Thanks to the rapid growth of the Chinese middle class, the demand for Western brands, luxury items, cosmetics and healthcare products is growing every day, and the little existing offer is often not enough to satisfy demand.
 
Connecting buyers and sellers directly with Pilibaba and PrestaShop will not only make it possible to set a more competitive price for Chinese consumers, but will also provide a genuinely secure environment for a global eCommerce system.
According to SunJian, founder and CEO of Pilibaba: “Thanks to this partnership between Pilibaba and PrestaShop, we have eliminated the barriers between East and West, allowing large and small retailers to sell their products directly to Chinese consumers. We are a genuine one-click solution and we offer an all-in-one payment and transport solution. At Pilibaba we are proud to provide this service to over 650 million Chinese consumers, and enthusiastic about beginning our close collaboration with PrestaShop”.
 
The CEO of PrestaShop Spain, Bertrand Amaraggi, adds: “There has never been such an exciting time in eCommerce. Companies like PrestaShop and Pilibaba are solving the complexities of international trade and enabling retailers of all sizes to reach out to millions of Chinese customers. PrestaShop has many years of experience in helping companies sell their products and services internationally. We are very satisfied with our association with Pilibaba, as we are convinced that the Chinese market represents a very important opportunity for all the retailers that use PrestaShop”.
 

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='114' src='http://www.emarketservices.com/Clubs/ems/news/Pilibaba-PrestaShop.jpg' border=0 alt='Pilibaba and PrestaShop collaborate to open the Chinese market to eCommerce retailers outside China'>
2016-10-11 10:00:00
<![CDATA[A survey provides new data on eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7199 Social networks and a brand's online reputation are having an ever greater influence on consumers when they make the choice to buy.

comScore Inc. and UPS have conducted a survey of 5,800 consumers to find the new online purchasing trends. More search options, more security when making a purchase, and alternative delivery and returns systems were the most significant aspects highlighted.

According to the data in the report, American online shoppers prefer to shop from their computer, as they consider online stores not to be well suited to smartphones.

The survey also underlines the ever-growing influence of social networks and a brand’s online reputation in consumers' decisions to shop in a particular store. There is a widespread tendency –particularly among the Millennial generation (born between 1980 and 2000)– to talk about products and services on social media, either to recommend or criticize, and also to look for information on retailers before making their purchase.

Shipping costs and prompt delivery are other factors consumers take into account before making an online purchase. A particular aspect worth noting is that although most consumers want to get their product as soon as possible, as many as 83% of respondents would be happy to receive the product even two days later than usual if they were offered free shipping.

With regard to the place of delivery, most consumers (74%) prefer to receive the items directly in their homes, but there is an increasing trend toward accepting alternative delivery points, as occurs for example in the case of Amazon and its pickup locations.

The returns policy is another aspect of great interest to consumers. Over half the consumers who shop online look very closely at the retailer's returns policy before making their purchase.

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='187' src='http://www.emarketservices.com/Clubs/ems/news/e-commerce11.jpg' border=0 alt='A survey provides new data on eCommerce'>
2016-10-10 10:00:00
<![CDATA[eCommerce up 16% in France in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7197 The most visited French marketplace is Amazon.

 

eCommerce increased by 16% in France during 2015 to 79.8 billion euros compared to 68.7 billion euros in the previous year, according to a report by Fevad, the French eCommerce and Distance Sales Federation.

In addition, the French market closed 2015 with an average of 22.9 online purchasers and an average annual expenditure of 78 euros. In fact, online sales from mobile devices were up 9% in 2015, from 7.5% in 2014 and 4.3% in 2013.

Fevad also reported that the French invoiced 9% more in online marketplaces, with 34% making at least one purchase in the first six months of the year. In fact, three of the ten most visited eCommerce sites in France are on a marketplace.

The most popular French marketplace is Amazon, with 18.1 million visits a month, followed by Cdiscount with 11.2 million visits a month. Amazon has also launched a new specific product category to sell products that have been successfully funded on the Kickstarter platform.

]]> <p> <img style='cursor:pointer;cursor:hand' width='138' height='160' src='http://www.emarketservices.com/Clubs/ems/news/francia ecommerce pequena.JPG' border=0 alt='eCommerce up 16% in France in 2015'>
2016-10-07 10:00:00
<![CDATA[New EU Eurobarometer shows how 15 to 45 year olds use the internet to access music, films, TV series, images and news]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7196 How do people listen to music, watch films & TV series, or read the news today? A new Eurobarometer survey shows that a majority of Europeans, aged 15 to 45, use the internet at least once a week to read the latest news (72%), listen to their favourite music (63%), find pictures (54%) and watch films or TV series (53%). Nearly eight in ten use free services to access content, but other criteria are also important such as good audio or video quality or the possibility of access content without having to go through a registration process.

The survey also shows the importance of online services such as video sharing platforms, social media or content aggregators to access contents.

The websites or apps of newspapers or magazines may be the single most popular way in which people access news in digital format - 42% of all respondents turn to them first when looking for news, but the majority of people looking for news – 57% – now turn to other services: 22% mainly access their news via social media, 21% through search engines and 14% via news aggregation services, which provide extracts and links to articles from a variety of newspaper websites.  Among these 57%, there is a fairly even split between those who most often browse and read the main news without clicking on links to access the whole article and those who say they click on available links to read the whole article on its original webpage (47% and 45% respectively). The most important criterion when choosing a service is that it is free (77%). Other important criteria are access without registration (54%) and not being disturbed by adverts when reading the article (40%). Three quarters of the 35 to 45 year olds read news online at least once a week, compared to 67% of the 15 to 24 year olds.

Accessing articles on newspaper or magazine websites or apps was most common in Finland and Luxembourg (both 68%) and Estonia (67%). In Latvia (53%), Bulgaria and Slovakia (both 40%) readers most often used online social media.

Video or music-sharing websites are the most popular way for people to listen to music online, with 31% of all respondents using them the most.  Second most popular - 22% – are professional music streaming services, either free or paid; 16% online radio stations and 14% social media. 15 to 24 year olds listen to music online more often than the 25 to 45 age year olds (78% vs 50%).

Video or music sharing websites are most used in Cyprus (57%) and Hungary (50%), whereas professional streaming services are most popular in Sweden (46%), Finland (43%) and Denmark (37%). A majority of those interviewed – 71% – chose free services. 53% mentioned good quality of audio or video and 40% said not having to register was an important criterion for choosing a service.

When looking for pictures online, search engines are the favourite route for 53% of those interviewed. Half of these use the search engine results to access the website where the image is stored, whereas 40% use the picture displayed in the search engine results. Other sources of images are social media – 27% – and websites where users share images – 12%. 6% use professional image banks. The younger age group of 15 to 24 year olds uses the internet more than the 35-45 year olds to access images (64% vs. 45%).

In all countries, except Bulgaria, using search engines was the most common way to access images. Countries with the highest proportions are the Czech Republic and Luxembourg (both 66%). In Bulgaria 38% of respondents most often use social media. The fact that the service is free is the most important criteria for the majority of respondents (84%) whereas 60% said that not having to register is an important reason.

To watch TV series and films online the people interviewed first turn to professional film and TV series streaming websites (free or paid) (25%), then to video sharing websites (22%) and broadcasters' online TV services (19%).  13% most often use online platforms providing access to a selection of TV channels or video on demand services, 11% social media and 5% digital stores. The survey shows that 15 to 24 year olds are more likely to use the internet to watch TV series and films than the 25-35 year olds (67% vs. 42%).

In 10 countries professional streaming services are used the most. Finland (44%), Denmark (41%), Luxembourg (39%) and Sweden (38%) top the league. In 17 countries video-sharing websites are the most popular with Bulgaria (45%), Hungary (42%), Greece, Cyprus and Czech Republic (all 40%) in the lead. Using broadcasters online TV services is the most common in the United Kingdom (30%), Finland (24%) and Estonia (23%). 64% of respondents consider that accessing a service for free is the most important criteria for using it. 52% mentioned offering good quality audio/video, 43% that offering a good catalogue and 42% that streaming is not interrupted by adverts as other important criteria.

This Flash Eurobarometer was carried out between 10 and 21 March 2016. The figures are based on some 13,500 internet users aged 15 to 45 years in the 28 Member States. They were interviewed online after having accepted to participate in the survey by telephone.

In addition to looking at the frequency of the use of Internet to access cultural content online and at the respective importance of accessing these contents for free and against payment, the survey looks into the  types of online services they most often use to access different types of content online. It also looks into the criteria which matter most to them when choosing the
service they use.

Source : Eurobarometer "Internet users' preferences for accessing content online" and country factsheets

]]> <p> <img style='cursor:pointer;cursor:hand' width='194' height='153' src='http://www.emarketservices.com/Clubs/ems/news/Internet-Media.jpg' border=0 alt='New EU Eurobarometer shows how 15 to 45 year olds use the internet to access music, films, TV series, images and news'>
2016-10-06 10:00:00
<![CDATA[Serial entrepreneurs launch new ecommerce event: Shoptalk Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7193 Shoptalk Europe expects to welcome more than 2,000 attendees, including over 250 speakers and 200 CEOs for its first edition next year.

 

 

There are already lots of ecommerce events in Europe, but a new one will enter the area next year. And it could be an instant big one. Serial entrepreneurs Anil Aggarwal and Jonathan Weiner will then launch a new industry event, called Shoptalk Europe. This event takes place in Copenhagen between 9 and 11 October 2017.

Aggarwal and Weiner are successful entrepreneurs with more than 350 million euros of successful exits behind them. They sold their latest tech startup, payments platform Txvia, to Google in 2012 for more than 190 million euros and also founded consumer payments event Money20/20.

This year they launched Shoptalk in the United States, with more than 3,100 attendees, including almost 400 CEOs. Now they will launch this ecommerce event in Europe, where it focuses on the rapid evolution of how consumers discover, shop and buy.

Shoptalk Europe expects to welcome more than 2,000 attendees, including over 250 speakers and 200 CEOs for its first edition next year. Themes that will be covered at Shoptalk Europe include: retail experiences of the future, delivery & pickup innovation, investment & entrepreneurship, cross-Border commerce, measurement, analytics & insights and consumer behavior, expectations & demographics.

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='93' src='http://www.emarketservices.com/Clubs/ems/news/Shop-Talk-Europe.jpg' border=0 alt='Serial entrepreneurs launch new ecommerce event: Shoptalk Europe'>
2016-10-05 10:00:00
<![CDATA[Facebook launches 'Marketplace,' a platform to buy and sell items]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7192 Marketplace will replace Messenger on Facebook's app.

 

Facebook is getting more deeply involved in e-commerce with the launch of Marketplace, its new user-to-user exchange for buying and selling goods with others in your community. The new service will roll out to everyone over 18 years of age in the United States, the U.K., Australia and New Zealand on the Facebook app for iPhone and Android over the next few days.

The icon for Marketplace should over the next few days replace the Messenger icon in the center of the bottom row on Facebook’s mobile app. Tapping it takes you to an algorithmically generated home page of items Facebook believes you’d be interested in. This is based on the pages you’ve liked and, after some time, any of your viewing, buying, or selling activity within Marketplace. You can message the seller of any item and also place an offer of your choosing. To sell an item, you simply upload a photo, set a name, description, and price, and confirm your location.

The feature will appear as a "shop" icon at the bottom of the Facebook app and will allow users to list or search for items on sale in their neighborhood.

The company will not facilitate the payment or delivery of items and will not take a cut from any transactions, Facebook said.

More than 450 million people already visit Facebook groups that have items to buy and sell each month, the company said.

Last year, Facebook said it was testing several ad features that allow users to shop directly through its app, an effort to move further into e-commerce

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='148' src='http://www.emarketservices.com/Clubs/ems/news/Facebook-Marketplace.jpg' border=0 alt='Facebook launches 'Marketplace,' a platform to buy and sell items'>
2016-10-04 10:00:00
<![CDATA[eCommerce at the global level generates trillions in profits]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7190 The global eCommerce market is worth 22 trillion dollars.

 

 

The global importance of eCommerce is further underlined by the publication of a study by the UNCTAD (United Nations Conference on Trade and Development), which reveals that the value of eCommerce worldwide is 22 trillion dollars.

Some interesting figures worth highlighting from the study are:

  • B2B stores worldwide generated 19.9 trillion dollars.
  • B2C eCommerce companies      generated 2.2 trillion.
  • eCommerce at the global level      generated trillions in profits.
  • India is the tenth largest market in terms of shoppers, above Brazil and Russia in per capita spending on eCommerce. In fact total B2C sales were 20 billion dollars, whereas the number of people who shop online is calculated at 22 million.
  • It also notes that the number of eCommerce shoppers was 848 million, whereas the per capita spending per head was 1.944 dollars. This generated sales in B3C of 1.65 trillion dollars, whereas sales in B2B were 14.9 trillion dollars in India alone.
  • In the ranking of countries, China comes top with 413 million online shoppers who spend 1.508 dollars a year, generating 623 million dollars in the B2C market and 2.078 billion dollars in sales in the B2B market. United States, with 166 million eCommerce shoppers, has a per capita annual expenditure of 3.072 dollars. However sales in the B2B market are only 511 billion dollars.
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/ecommerce10.jpg' border=0 alt='eCommerce at the global level generates trillions in profits'>
2016-10-03 10:00:00
<![CDATA[5 differences to keep in mind between B2B and B2C eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7184 There are a significant number of differences between online B2B and B2C sales, perhaps not at the design level but certainly in terms of customer interactions.

 

There are a considerable number of differences between online B2B and B2C sales, possibly not so much at the design level but certainly in terms of interactions with the customers and the facilities they need so they can make and repeat their purchases frequently with minimum intervention by our sales staff.

 

It's quite feasible that if we were shown one online B2B retailer and another B2C and not told anything, we wouldn't even realise that these are two businesses that are geared to different types of customers.

However, if we look closer we can see that there are a substantial number of differential elements which, although they may seem insignificant, have a very important impact on the results of the business.

On this occasion we're going to focus on exploring some of these elements in a general way, and leave an individual in-depth analysis for the future.

The purchaser context

It may seem obvious, but the main difference between B2B and B2C lies in the customers. Although the same people are shopping online, the fact that they are doing so for themselves or for the company they work for creates a highly differential context. In the end, B2B customers are using time out of their work and from the tasks they have to do, and are spending the company's money, which gives their purchase another level of responsibility.

This, along with the fact that a B2B purchaser visits an eCommerce business with a more immediate intention of buying than a B2C purchaser, implies a higher conversion rate –generally three- or fourfold that of a B2C retailer.

This is why it is even more necessary in the case of B2B to provide users with a design and functionalities that enable them to locate and buy what they're looking for in the most direct way and in the least possible time.

Customer value

 

Although typical B2C customers will buy very few products at one time (generally one or two), and tend to do so very few times a year (always assuming they return), in the case of B2B these are customers with a high recurrence and an average order value that's four- or fivefold that of the B2C customer. It's therefore absolutely indispensable to offer functionalities to enable customers to repeat a purchase they have made in the past.

This is in itself is a clear advantage, but also involves a degree of complication for the platform. Most companies give special conditions to their best customers, even to the point that each one may have a different price and dynamic. In this case integration with the CRM and the ERP becomes especially critical.

Product catalogue

This customisation we have just mentioned will normally mean we have a product offer that can be adapted to a series of predefined customer types, and may even be unique to each customer based on factors such as the value of their purchases, their history or their geographic location, to give just a few examples.

Approving the purchases

Online sales between companies means that the figure of the sales representative is now much less occupied and can focus on capturing new customers. In the traditional offline environment, the reality is that many had to spend their time finding new customers and taking down new orders from existing customers.

Another point worth noting is that many companies do not have a single decision-maker when it comes to making a purchase. Instead there are a group of decision-makers from different departments, so a sales representative may end up having to make a very high number of interactions with a single company. However eCommerce offers them the possibility of merely reviewing their customers' purchases and spending more time on capturing new customers, as the decision-makers only need to interact with the website.

Precisely to enable this interaction with different customer interlocutors, it may be a good idea for a B2B retailer to offer different user types with different permit levels.

Payment channels

 

Unlike B2C, payment channels for B2B eCommerce are less standardised. Although there are still the same options as B2C (credit cards, PayPal, bank transfers and so on), there is a lingering legacy from traditional transactions in the offline sphere which requires the acceptance of cases such as payment by cheque, standing orders, and payments in X days, among others.

Conclusions

We have seen there are a significant number of differences between online B2B and B2C sales, perhaps not at the design level but certainly in terms of customer interactions; and that it should be made easier for customers to make and repeat purchases frequently with minimum intervention by our sales staff.

A B2B platform should have a better integration with apps than in most cases at present before making the leap to online, in addition to the CRM and ERP.

This article was published in http://www.brainsins.com/es/blog/5-diferencias-ecommerce-b2b-b2c-tener-en-cuenta/113287?utm_source=BrainSINS+ES&utm_campaign=28de401178-BrainSINS_news&utm_medium=email&utm_term=0_d3588e502b-28de401178-352229677  and its author and owner is Francisco Carrero

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='152' src='http://www.emarketservices.com/Clubs/ems/news/B2B2C-2.jpg' border=0 alt='5 differences to keep in mind between B2B and B2C eCommerce'>
2016-09-30 10:00:00
<![CDATA[Zalando will sell its own fashion brands on Amazon and Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7180 Zalando is an eCommerce fashion company that has managed to adapt to the demands of its users and to their changing profile in the course of the company's eight years of existence.

 

Zalando has become one of the leaders in fashion e-commerce in Europe thanks to its willingness to explore new horizons. Maybe this is why its latest and boldest move is not so surprising: Zalando will sell fifteen of its own brands launched in recent years on Amazon and Alibaba.

Zalando will sell its articles on Amazon and Alibaba in a somewhat unusual strategy, as although Asos and even  Amazon itself have launched their own fashion brands, Zalando is the first to attempt to distribute this type of apparel via other platforms, including its closest competitors.

Zalando has already begun to distribute articles by Zign, its footwear company, on Amazon and Tmall,  Alibaba's retail platform, and it will also soon be featured on the British platform Asos . Other articles such as their brand Anna Field, focused on high-end female fashion, can also be found in the online store Yoox.

Depending on the results, and once it becomes a household name, it will be able to introduce its platform (including their excellent customer service), tailored to that population sector, thereby ensuring a much better reception than if it were to enter without any previous recognition.

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2016-09-29 10:00:00
<![CDATA[eBay Presents: Crece Con eBay, an Exports Program for Mexican Sellers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7179 eBay launched a platform focused on supporting the international growth of entrepreneurs and small and medium enterprises (SME) in Mexico.

 

Today eBay announced a new platform designed to support the international growth of entrepreneurs and small and medium enterprises (SME) in Mexico.

Titled Crece Con eBay, the platform provides Mexican entrepreneurs and SMEs with a new model for exports and international commerce.

In Mexico, SMEs represent a foundational piece of the country’s economy as they have a major impact on job creation and revenue generation. SMEs account for up to 72% of all jobs in Mexico up to 52% of gross domestic product. Only one in ten SMEs, however, has a website to sell their products or services, an issue that limits their reach in international markets.

Crece Con eBay focuses on three main objectives:

  1. To provide useful information to its users about      the process of the export of their products through eBay
  2. To guide its users step by step through      interactive guides
  3. To provide support and advice at all times to      SMEs

The platform will offer a number of services intended to achieve the above objectives and help Mexican entrepreneurs reach a larger, more global clientele. The services include tutorials, user guides, real-time support capabilities, and assistance organizing logistics.

To join the platform, please visit: https://www.crececonebay.com

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='179' height='107' src='http://www.emarketservices.com/Clubs/ems/news/ebay-Mexico.jpg' border=0 alt='eBay Presents: Crece Con eBay, an Exports Program for Mexican Sellers'>
2016-09-28 10:00:00
<![CDATA[Amazon's Handmade store comes to Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7176 Amazon is moving slowly but surely in its plan to rival and perhaps one day overtake Etsy as people’s go-to place for buying arts and crafts and other handmade goods online.

 

Amazon continues to try to turn the screws on its competition through its scale, and now it’s the turn of Handmade, the e-commerce giant’s marketplace for arts and crafts that competes most closely with Etsy.   Amazon announced that Handmade would expand to Europe, starting first in Germany, France, Italy, Spain and the UK, where some 30,000 “genuinely handmade items crafted and sold directly from European artisans” will be on offer in its debut.

Amazon has become home to millions of products over the years, but hand-crafted items weren't something you'd typically come across. That changed late last year when the online retailer launched its Handmade store in the US, giving artisan-goods company Etsy a run for its money in the process. Now, that same store has come to Europe, launching today in the UK, Germany, France, Italy and Spain.

Amazon says that customers across Europe can now shop for over 30,000 "genuinely handcrafted items" on its new store, with more being added every day. Those "factory-free" products range from baby gifts to jewelry and also include lots of interior decorations and artwork. Oh, and if you're after furniture, there's also a small selection of tables, chairs and cupboards to choose from.

The store features artisans from over 40 European countries and Amazon will invite you to learn more about its makers from time to time. Like Etsy, artisans are invited to create a storefront or profile, which tells you about them, their inspirations and how their products are made.

Via: Amazon (Businesswire)

Source: Amazon UK

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2016-09-26 10:00:00
<![CDATA[Amazon brings Dash Buttons for one-touch shopping to Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7172 Amazon is bringing its Amazon Dash Buttons to parts of Europe, with the devices now available in the UK, Germany, and Austria. x

Amazon Dash Buttons are thumb-sized branded buttons you place around your home. You connect them to your Wi-Fi network and use the Amazon app to specify exactly what item you would like to order with each press of the button. Out of toilet paper or washing powder? A click of the button can have more of your required item on its way, with an alert sent to your smartphone confirming the order has been placed. This notification also includes the cost, expected delivery date and the ability to cancel if the button was pressed in error or as a prank.

Speaking of pranks, Amazon originally announced its Dash Buttons on March 31, 2015, leading some to assume it was an April Fools' Day joke. But it wasn't, and the idea appears to have gained some traction.

While Amazon does not reveal sales data for any of its products, the company does say that in the last two months Dash Button orders have increased by three times and orders via Dash Button take place at a rate of over twice a minute. In addition to this, "the number of Dash Button brands available in the US has also expanded four times faster in 2016 compared with 2015.". In other words, Amazon Dash Buttons seem to be gaining interest from both brands and buyers, hence the leap into other territories.

Each Amazon Dash Button will cost €4.99 (US$5.52) in mainland Europe, and £4.99 (US$6.45) in the UK. However, the cost of each Amazon Dash Button gets taken off the first order, so once you have used your shiny new button it's essentially free. More than 40 brands are on board for the European launch, including Andrex, Ariel, Dettol, Durex, Gillette, Kleenex, Olay, Sheba, and Vanish, while more than 150 brands are already involved in the scheme in the US.

The promotional video below offers an idea of how the Dash Buttons might be useful around the home.

Source: Amazon

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2016-09-23 10:00:00
<![CDATA[Logistics, essential for success in eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7171 The management of stocks and deliveries has repercussions on user experience and business performance. In fact, logistics is the only real interaction between seller and buyer. This is why optimizing storage, improving delivery times, taking care over packaging, expanding collection options or offering greater facilities for returns are decisions to take into account in an online business.

Packlink, along with Adigital,has sponsored the publication of the Report on logistics for e-commerce in Spain, which gives an overview of logistics and its integration in the world of online business.

According to the National Commission for Markets and Competition (CNMC), sales from eCommerce in Spain in the first quarter of this year accounted for 5.303 billion euros, the highest rate of growth since 2010.

A survey by Adigital of over 2,000 online retailers in different sectors and locations analyzed the fundamental aspects that ensure the success of an eCommerce business. These include particularly advances that generate value in the logistical process, the keys for creating good strategy, and a logistical management adapted to each online business model.

Logistics must therefore be seen as the key factor for the success of an eCommerce business, and deserve maximum attention as a competitive advantage for the business and an opportunity to roll out new business models and expand opportunities.


The logistics base for eCommerce includes everything from knowing how to efficiently store the product stock, through to sales and type of delivery. So we need to know what type of product is being sold, and how many sales will be made each month. 

Future trends in logistics

Logistics as a      business strategy

The online shopping channels should focus their attention on creating an effective logistical system so they can significantly reduce costs and gain important time savings while providing a better service for the consumer.

Companies must find a solution that takes into account the type of user, the destination of the delivery and the type of package. Error-free delivery of products, in perfect condition and in the stipulated time period, is fundamental; this means a good purchasing experience and offers a way of setting themselves apart from the competition. This is the opinion of 92% of the respondents; 34% of companies consider that the quality of their logistics is higher than that of their main competitor.

Delivery      management strategy

70% of the respondents say they have KPIs for logistics management. The companies say that the average expenditure, without investment in activities linked to logistics, accounts for 6.9% of the company's sales. It is therefore essential to have a very clearly defined strategy for organizing and managing orders, which allows the delivery status to be monitored at all times and an outstanding, fast and effective customer service.

Presence in      different markets

The global environment has meant that eCommerce companies are placing increasing emphasis on the internationalization process. According to the study, 48% of companies already distribute their products outside Spain, and 28% have plans to move beyond their borders in the short term.

The study also finds that 54% of respondents say that transport costs are the main barrier to exports, followed by customs procedures.

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2016-09-22 10:00:00
<![CDATA[Cross-channel marketing is establishing itself as a method for enhancing the customer experience]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7168 Cross-channel methods are not the exclusive preserve of major brands: it has now become the norm in all shopping processes.

 

In 2016, users are combining different channels in their shopping. For example, a person might see a garment they like on a brand's website and then try it on in a physical store. If the store does not have it in their size, they might end up buying it using their smartphone. This practice - known as cross-channel - is becoming ever more common, seeking to offer a unique experience for customers by combining various channels in a single sale.

But figures from the iAdvize conversational commerce platform show that cross-channel methods are not the exclusive preserve of major brands, and that they are becoming the norm in all shopping processes. Examples of these practices are infinite:

  • 37% of shoppers use their smartphone when they are in a physical store
  • 9 out of 10 consumers check the internet before going shopping
  • 1 out of 2 went to look for a product in a store that they subsequently bought online
  • The average customer has 2.8 points of contact with the brand during the shopping process. Companies therefore need to exploit every interaction to attract customers, creating synergies among channels, a smooth end-to-end customer experience and consistent messaging in all stages of the shopping process.

 

Therefore, companies must offer online shoppers real-time relationship channels. The cross-channel approach requires the whole company to mobilize to put an end to differentiated niches and standalone databases in their organizations. “Everyone involved in customer relationship channels must have access to data such as order status, customers' ticket histories, accumulated loyalty points, the last chat contact with each user and the source of visits to the website”, in the words of iAdvize CEO Julien Hervouët. “The difficulty of this openness is in finding the ideal tool for managing customer interactions autonomously, and in being the most innovative agent with the best results and the best ROI”, he concludes.

 

About iAdvize

iAdvize is a conversational commerce platform that enables companies to interact instantaneously with their visitors through Click to Chat, Click to Call, Click to Video and social networks. It also enables the brand community to interact directly with other visitors to the site through Community Messaging.

                               

iAdvize uses a motor that segments by behavior. This enables it to offer help to visitors when they want it, at the right time and in the right place, increasing conversion, optimization and loyalty rates, and customer satisfaction.

 

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2016-09-19 10:00:00
<![CDATA[ePages integrates Pay with Amazon UK an DE]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7167 ePages merchants can offer Pay with Amazon, so shoppers can use their Amazon.co.uk or Amazon.de account to complete a purchase

Ecommerce software provider ePages launched Pay with Amazon for its UK and German based online shop owners. This integration allows the merchants’ customers to check out with payment and shipping information stored in their Amazon account, while remaining within an ePages-powered shop throughout the checkout process.

ePages merchants can offer Pay with Amazon, so shoppers can use their Amazon.co.uk or Amazon.de account to complete a purchase. This way consumers don’t have to create an account at the online store, but can use the information that’s already stored within their Amazon account and they don’t need to leave the online store to do so.

For merchants, the new integration also has some benefits. It offers inline checkout and Amazon’s fraud detection at no additional cost. The pricing model is based on transactions, so merchants won’t need to pay a monthly fee or pay in advance.

According to analyst Philbert Shih, the best ecommerce platforms will have to be current with features and functionality related to payment and shipping features if they want to keep up with the requirements of online retailers and their customers. “Today’s demanding consumers desire and trust only the latest tools. This is crucial to the user experience, which in turn goes a long way to determining success for merchant.”

ePages claims to be the largest independent provider of online shop software in Europe based on license revenue. There are said to be about 140,000 companies in 75 different countries who run an online shop based on ePages. The company is headquartered in Hamburg and has additional subsidiaries in London,

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2016-09-16 10:00:00
<![CDATA[The importance of a better returns policy in online fashion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7165 eCommerce for the fashion sector requires more efficient returns.

 

The drawbacks of purchasing via the Internet imply a higher rate of returns in the online fashion sector. 17.3% of orders are returned, according to the report Benchmark Fashion 2015 by the Ecommerce Foundation.

However the research agency eMarketer has published a study which indicates that online sales will account for 12.4% of the fashion business worldwide before 2019.

To reduce the number of returns, the online fashion sector must optimize the consumers' shopping experience, and give the customers the proper tools and information to enable them to make the right first choice. This can only be done by improving the information on the garment sizing or by using the latest technologies to offer videos and 360° photos of the products to give the consumers a better idea of the garment's features.

The optimization of the consumer experience must go hand in hand with greater flexibility up in the returns policy –including free returns– in order to boost the sales of an eCommerce company. This returns policy will generate high costs for the eCommerce company if the management strategy is not efficient. This is why they must have an efficient strategy that allows them to reduce costs by integrating the process, while making sure that returns are fast, affordable and simple for the purchaser.

In addition to implementing the returns process in the domestic market, companies operating in the European market must adapt to the legislation in each country and to the needs of their purchasers. For example, companies that sell their products through Amazon must also adapt to the changes in their policy, which requires them to offer the same returns conditions to domestic and international customers, so they must have a local address in each country where they are active.

Logistics organization at the international scale represents a major challenge for online fashion companies. The retailer can opt to set up an agreement with a local partner in each country, or use a company with experience and knowledge of the cross-border market which offers a single solution for all international returns.

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2016-09-15 10:00:00
<![CDATA[Mobile commerce to grow at twice the pace of ecommerce next year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7163 Mobile commerce accounts for 34% of ecommerce shopping, but projections suggest that this will grow by 31% in 2017.

 

A report by Coupofy estimates that ecommerce will grow by 15% in 2017, with mobile commerce up 31%. This is because many customers find it much easier and more convenient to use their smartphones than to fire up their PCs. Companies are aware of this trend, and doing everything they can to make it easier for their customers to shop from their mobile devices.

Japan, the UK, South Korea, Australia and Holland have the highest growth rates in the mobile channel, whilst India, Taiwan and Malaysia are experiencing the fastest growth in mobile shopping among emerging economies.

Mobile commerce benefitted a large number of businesses in 2015: the five companies with the largest growth in their mobile-commerce businesses were GOME Electrical (up 634%); Nebraska Furniture Mart or NFM (500%), Yihaodian (456%), VIPShop Holdings (451%) and HappiGo (389%). NFM is the only North American brand in the top 10 companies for mobile-commerce growth. 

Turning to purchases, customers using tablets tend to spend more than smartphone users, averaging $100 and $85, respectively.

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2016-09-14 10:00:00
<![CDATA[Chinese online shoppers insights 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7162 More than 6 out of 10 China internet users pay by mobile.

 

At the end of 2010, online shopping in China was already one of the biggest markets in the world. During this year there was a 96.9% increase and the market continued to gain in strengh. Between 2014 and 2015 the value of online retail transaction increased by 33% of the total value of RMB 3 877.3 Billion. Online sales represented around 13% of the total of sales in China. Experts predict that the Chinese Online market will be more important than the United States, Germany, France, United Kingdom and Japan all together in the next 4 years.

E-commerce has changed the way Chinese consumers live and its influence keeps growing. China has become the largest online retail market; 1.3 yuan out of 10 yuan was spent online by Chinese consumers in 2015.

In Q1 2016, total online retail sales of goods and services in China was 1,025.1 billion yuan (US$158 billion), up by 27.8% year-on-year.

Chinese online shoppers can be categorized into six types:

  • The frequent women shoppers: they shop online frequently. They usually buy clothes, mother-care and baby products, cosmetics and skincare products. Quality and varieties are their primary concerns.
  • The quality-conscience men shoppers: they usually spend more money on online shopping. They often buy 3C (computer, communication, and consumer electronics) products and lotteries. They don’t shop online at workplaces. Price and credit are their concerns.
  • The young shoppers: they buy cosmetics and skincare products. They buy online through searching keywords or clicking on links in social media. Young people between 26 to 45 y-o prefer online shopping at home.
  • The middle-age shoppers: they often buy clothes, small household appliances, and telecom products. Also, they love staying at home, shopping online using the web browser.
  • The high-income shoppers: they are rich and shop more frequently online with higher average spend. They often buy  household appliances, jewelry, and furniture online. This group of shoppers often buy online in transport and prefer shopping by clicking via social media links.
  • The practical shoppers: they only buy clothes, shoes and telecom products online. They use fewer shopping apps.

Regional economic level influenced the development level of the online shopping market. The top five provinces with the highest online consumption located in the southeast coastal provinces where citizens got a higher income level than the average.

Chinese consumers are less trustful of official brand websites and prefer to get most of their shopping recommendations from word-of-mouth methods such as social media.

 

Source: China Internet Watch

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2016-09-13 10:00:00
<![CDATA[Seniors in Spain increasingly shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7159 One in three seniors bought consumer electronics online.

 

Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services.

Spain has had a few difficult economic years, which decreased consumer spending power and business activity. But now there are some clear signs of progress, shown by risen employment, improved GDP and growing consumer optimism.

Consumers in Spain are spending more and are not far behind anymore from the other top 5 European countries. The country is transforming digitally and a significant group of people who are now taking advantage of digital options are the older consumers, ages 50 and up. These seniors weren’t always eager to shop online, but that attitude is slowly changing now.

Now, internet is a popular destination for shoppers when they are about to buy products or services. Two in five seniors bought leisure and travel purchases online, while one in three said they bought consumer electronics on the web. About one in five seniors said they often went online to shop for clothing and accessories. The only category for which physical stores attract more seniors is food.

Seniors in Spain are also open to the more radical online innovations. Take for example the digitally enabled collaboration, such as consumers exchanging services or sharing cars. Three out of four respondents under 35 had a (very) positive view of these services, but among those aged 60 or older, it’s still 55 percent who had a positive opinion.

If you’re an ecommerce company operating in Spain, maybe it wouldn’t be a bad idea to focus your marketing campaign also on the older consumers. 58 percent of this group said they did take note of branded ads. For comparison, such response rates in the UK and France were just 30 and 28 percent respectively.

Source Ecommerce News

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2016-09-12 10:00:00
<![CDATA[Mcommerce UK accounts for €30 billion in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7107 Double-digit growth for mcommerce in UK.

 

Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year.

The expectations about the ecommerce and mcommerce industry in the United Kingdom come from eMarketer’s latest forecast. The growing ecommerce in the UK would help to offset a decline in traditional retail sales. The total retail industry showed negative growth last year but it’s set to grow by 0.9 percent next year. Emarketer thinks ecommerce will account for 22.6 percent of total retail sales in the UK by 2020. This would make the European country a world leader in terms of ecommerce’s share of total retail sales.

This year, expectations are mobile commerce sales will account for 30.48 billion euros, an increase of more than 25 percent. This industry will continue to show double-digit growth for the next couple of years, and by 2020 mcommerce is expected to exceed 51.4 billion euros.

Most of the mcommerce sales in the United Kingdom come from tablets. This year, about 19.1 billion euros was spent via tablets, thereby representing more than 62 percent of all mcommerce sales. But that’s not to say the smartphone doesn’t play a role, shopping via a mobile telephone is quickly gaining ground. It now accounts for 36.4 percent of all mcommerce spending in the UK, but by 2020 its share will grow to 52 percent and sales of 26.7 billion euros.

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2016-09-09 10:00:00
<![CDATA[Global e-commerce worth $22.1 trillion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7152 Global e-commerce was worth $ 22.1 trillion in 2015, up 38 % since 2013.

 

Global e-commerce was worth $ 22.1 trillion in 2015, up 38 % since 2013.
The new initiative, called ‘eTrade for All’ brings international organizations, donors and businesses under one umbrella, easing developing country access to cutting-edge technical assistance and giving donors more options for funding, the international body facilitating world trade announced.

By providing new opportunities and new markets, online commerce can help generate economic opportunities, including jobs. But while more than 70 % of people are shopping online in Denmark, Luxembourg and the United Kingdom, the story is different in most developing countries. In Bangladesh, Ghana and Indonesia, for example, just 2 % or less of the population buy online.

“A huge divide is opening between countries that are exploiting those opportunities and those that are not,” UNCTAD Secretary-General Mukhisa Kituyi said, ahead of the initiative’s launch at UNCTAD 14.

E-commerce includes both business-to-business (B2B) and business-to-consumer (B2C), respectively valued at around $19.9 trillion and $2.2 trillion each, according to the new UNCTAD data. This trade is mostly domestic, but is becoming more and more international.

The new UNCTAD data shows that merging economies accounting for most of global e-commerce growth. China is the world’s largest B2C e-commerce market, both in terms of sales and in number of online shoppers. Brazil, India, the Republic of Korea and the Russian Federation have also all moved into the top 10 e-commerce markets.

“I am delighted by this collaboration with our partners, which finally gives the global community an effective platform for helping developing countries access and benefit from e-commerce,” Dr. Kituyi added.

With strong involvement by the private sector – through a new Private Sector Advisory Council – and with financial contributions from the governments of Great Britain and Northern Ireland, Sweden, Finland and South Korea, the ‘eTrade for All’ initiative will support developing countries which express an interest in boosting their online commerce.

The initiative will help in developing countries in seven policy areas, including e-commerce assessments, information and communications technology infrastructure, payments, trade logistics, legal and regulatory frameworks, skills development and financing for e-commerce.

 

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2016-09-08 10:00:00
<![CDATA[U.S. consumers increasingly shop for groceries online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7153 Consumers have begun shopping for groceries
more frequently online. Some even claim the habit has started to replace in-store shopping, according to a new Harris Poll survey.

Results from a recent Harris Poll indicates 31% of U.S. shoppers bought groceries online in the past six months. When looking solely at online consumers – subtracting out those that never buy online – that figure shoots up significantly to 45% now purchasing food online.

Millennials lead the pack
The Harris Poll of near 2,000 Americans over the age of 18 uncovered online food purchases occured more frequently among Millennials (36% vs. 31% of average Americans). In fact, college-educated millennial parents making at least $50,000 per year and living in urban areas apparently have the greatest appetite for food shopping online.

However, given 52% of respondents drawn to online food purchases because of the variety of products — a long standing advantage of online shopping — expect a more diverse user demographic as these services extend more into suburban and rural areas.

Recipe for online food purchase
Looking to what types of products are purchased, no one category of food takes the proverbial cake. However, snacks and non-alcoholic beverages rose to the top of the list at 20% and 17% respectively while baking products and frozen foods settled at the bottom at 12%.

American respondents did identify two significant factors that made certain food products a better fit than others for online purchasing: something that's non-perishable or has a long shelf life (49%), or a product that's difficult to find in stores (48%). More than a third (39%) also identified something easy to ship, while 32% indicated a product they don't need right away or something they like to stock up on at 31%.

A compliment to brick-and-mortar shopping
While 10% of all Americans (29% of online food shoppers) say the habit has replaced some or all of their routine grocery shopping trips, brick-and-mortar stores aren’t necessarily losing customers as most of the online purchases weren’t stocked anyway. Rather, instead of risking the opportunity cost of stocking long tail inventory at brick-and-mortar, the two channels can work as complements where inventory that isn’t available at one can be had at another, whether it’s milk for the week or specialist patés.

"As manufacturers continue to grapple with the challenges facing their industry around ecommerce, they must ask themselves: How does a consumer making a purchase in a grocery store differ from a consumer making a purchase online? Manufacturers will not only want to know differences in what people buy online vs. in-store; but, more importantly, how people buy online vs. in-store," says Kathy Steinberg, director of The Harris Poll.

Online and offline working together can represent the real opportunity .

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2016-09-07 10:00:00
<![CDATA[15.9% of Dutch households shopped their groceries online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7126 In 10 years, online supermarket industry will increase tenfold.

 

During the last two years, 15.9 percent of the households in the Netherlands have bought their groceries online at least once. Almost half of these households bought their foods and drinks online more than once. This segment accounted for 80 percent of the total online revenue generated by supermarkets.

Market research company GfK published these numbers on its own website. It calculated that the total revenue of supermarkets in the Netherlands reached 17.26 billion euros during the first half year of 2016. That’s an increase of 2.5 percent compared with the same period last year.

In the Netherlands it’s especially households with children and a high income and youngsters who spend more than average on online grocery shopping. Almost half (49%) of the supermarket’s online revenue come from these shopper segments. But when we look at the offline revenue of supermarkets these consumer groups only account for 37 percent of total revenue. GfK also found that older people spend relatively less money at supermarkets online.

Dutch ecommerce magazine Twinkle explains that a high store density, extended opening hours and big assortments are some of the main reasons why the Dutch still shop relatively little online for their groceries. But this is about to change, at least that’s what the bank ABN Amro predicts. “Aside from these constraints, we see much growth potential for ordering groceries online”, retail sector economist Sonny Duijn said earlier this year. He predicts the online supermarket industry will grow tenfold in the upcoming ten years.

 

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2016-09-05 10:00:00
<![CDATA[Ecommerce in Russia shows decreased growth rate]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7128 The ecommerce growth rate in Russia has decreased significantly in 2015, although the number of online shoppers is growing steadily. In 2014, the B2C ecommerce industry in Russia increased by 31 percent, but the growth rate was just 6.6 percent in 2015.

 

According to the Ecommerce Foundation, which released its latest report on ecommerce in Russia, this is mainly caused by the Russian economy that faced a hard time last year. That’s also why Russians spent online on average less last year than they did in 2014. Back then, the average amount spent online was 741 euros, but this number decreased to 685 euros in 2015. Still, Russians prefer to pay online with their debit cards (about 40 percent), which is almost seven times more than using their credit card.

The ecommerce growth rate in Russia went from 34.4 percent in 2013 to a predicted 5.3 percent growth this year. The total ecommerce revenue is expected to increase by slightly more than one billion euros this year; it was worth 20.5 billion euros in 2015 and is predicted to reach 21.6 billion euros this year.

The most popular product group in Russian ecommerce is still clothing, followed by IT, shoes & Lifestyle, media & entertainment and telecom. With regards to online services, travel is by far the most popular online service group in Russia. Flight tickets and hotels have the biggest market share, followed by package travel & private transport, insurances and event tickets.

Mcommerce in Russia is worth about 2.79 billion euros and the number fo smartphone and tablet users in Russia is growing steadily. In 2014, about 17 percent of Russians who are 16 years and older used the internet on their smartphone, while this share increased to 37 percent last year. Internet use via tablet also increased significantly, from 8.4 percent in 2014, to 19.2 percent last year.

Russian online shoppers are increasingly buying cross-border, the report shows. China is a popular destination for cross-border shoppers. “Many products are cheaper when bought abroad than on the domestic market. Most Western European countries lost their competitiveness as the ruble lost half of its value in 2014-2015”, Ecommerce Foundation writes. “Another reason to buy abroad is that many products are simply not available, or at least hard to find, on the domestic market. The delivery of products from China is relatively fast; in a couple of weeks on average versus up to several months in the past. The trust of Russian consumers in Chinese ecommerce sites is also growing.”

Source: Ecommerce News

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2016-09-02 10:00:00
<![CDATA[Pinterest makes progress in its objective of becoming an ecommerce marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7127 It has announced improvements and new functions that will enhance the user's shopping experience.

 Pinterest has launched new ways of making purchases on its platform, as it seeks to develop into an ecommerce center. It has announced improvements and new user functionality, including adapting its content for web formats to enable shopping from any device.

It has also added new search tools to improve the shopping experience and is working to encourage users to discover the full potential of the app.  

Pinterest has also refreshed its vendor profiles, making it easier for users to identify new developments and popular purchases. It has created a virtual shopping cart, enabling users to shop with multiple vendors and combine their purchases in a single site.

Pinterest has had the potential to drive retail sales from the outset, but the fact that it only offered a mobile-shopping channel limited its options for developing into an ecommerce center. With these new features,Pinterest is getting closer and closer to its objective, and its main competitors,Amazon and Google.

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2016-09-01 10:00:00
<![CDATA[The growth of eCommerce in Dubai
]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7125 eCommerce will bring a change in the business model and transform society and consumer habits in the United Arab Emirates. 


 

Currently in the Arab Emirates, eCommerce moves around 2.5 billion dollars. In spite of this high figure, this business model is forecast to undergo a rapid growth that will transform it into an unstoppable trend.

According to estimates by the group Frost & Sullivan, eCommerce will reach a value of 10 billion dollars by 2018. This upward trend will have an economic impact and bring about a change in the business model in many companies. It will also transform the culture and society of this country and its capital, Dubai, accustomed until now to making their purchases in physical stores.

Although luxurious shopping malls in the Emirates are all part of the landscape, the high rate of Internet connectivity suggests that it would only be a matter of time before shopping habits would change. Proof of this is that the eCommerce market grew by 300% between 2013 and 2015.

Currently, and according to recent data, 46% of the residents of Dubai buy goods and services via the Internet. What's more, 1 in 3 inhabitants of the Arab Emirates makes between one and five purchases a week online.

According to the market research done by Nielsen, the top 10 online products and services in terms of sales in the United Arab Emirates are: airline tickets, hotel bookings and vacation packages, show tickets, clothing, shoes and fashion accessories, software, mobile phones, ebooks, music, video games and electronic equipment.

In Europe and the US, most payments are made via debit/credit card or through payment platforms such as PayPal. However, a look at the paying preferences of consumers in the Emirates shows that 75% of transactions are paid in cash and cash on delivery.

It is worth noting that this trend is changing thanks to new digital services such as payment via cell phone, which makes this process much faster and simpler.

The main users and consumers of this trend in the Arab Emirates are primarily the so-called millennials, formed by “Generation Y” –young people born between the 1980s and “Generation Z”, born after 1995.

Source: http://empresaexterior.com/not/58099/ecommerce-el-negocio-de-mayor-crecimiento-en-dubai-

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2016-08-31 10:00:00
<![CDATA[Dutch retail tripled budget spend on Google Shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7124 Last year almost half (49 percent) of the search spend for travel and retail keywords is allocated on mobile devices.

It seems like Dutch retailers have embraced Google Shopping as an important advertising channel. Last year, this industry more than tripled the budget spend on Google Shopping. The share of paid search advertising on Google Shopping increased from 6% in 2014 to 23 % last year.

That’s just one of the conclusions from the Deloitte Report on Search Advertising 2016, commissioned by industry organizations IAB and DDMA. It also found out search engine marketers never spent as much budget on mobile adverts as they did last year. “Advertisers understand that mobile advertising nowadays has become indispensable for their business”, says Jeffrey Bleijendaal from DDMA.

Deloitte found that the share of paid search spend on phone searches increased significantly. Last year almost half (49 percent) of the search spend for travel and retail keywords is allocated on mobile devices. For finance keywords the spend on mobile search advertising is lower (38 percent of the budget), but phone is doubling in market share, from 9 percent to 19 percent share of revenue last year.

The paid search advertising market in the Netherlands realized strong growth throughout the last years. Paid search increased from 544 million euros in 2013 to 733 million euros in 2016, while display and classifieds grew from 711 million euros to 897 million euros during the same period.

Source: eCommercenews

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2016-08-30 10:00:00
<![CDATA[Destinia buys the technology of Transhotel to get a foothold in B2B]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7123 Following lengthy negotiations, the travel agency has announced its purchase of the TOR System, the technological platform of the Transhotel group, which is in bankruptcy.

 

As a result, in addition to its retail activity as an online travel agency, Destinia has now broken into the wholesale business with other agencies and third parties (B2B), under the new brand Tor Travel.

“TOR is the parent of all the technological platforms in the tourism sector. We are going to relaunch the system to establish a presence in the B2B business”, says Ricardo Fernández, Chief Strategy Officer (CSO) of Destinia Global Travel. The new wholesale subsidiary, Tor Travel, groups the technological assets acquired from the administrators of Transhotel. However, it has not inherited any of its debts, although this continues to depend on the administrators, according to Destinia sources.

“We have been a technology company since we were created, and TOR System is a Ferrari from this perspective. We want to get it on the road again. The acquisition has taken longer than expected, but this means we can take our time over the launch. This is an exciting project and we are going to invest some 2 million euros in the launch”, he added. The first steps include setting up the day-to-day management team for this new and independent business unit.

Transhotel had revenues of 400 million euros in the good times, serving over 78,000 travel agencies in more than 120 countries. “Destinia Global Travel wants to gradually rebuild this potential, with growth in Europe and Latin America, creating a larger group integrating all of its services into a single online marketing platform for third parties”, he added.

The wholesale business is consolidating and undergoing major transformations, “and we believe it has potential, because the future is not going to be like anything we have seen before. This is a natural step forward for us, which we believe the market understands. This line of business can give us the capacity to develop into a major tourism company. We take a different approach: we don't want to compete with the major distribution groups; we want to become the go-to technology provider for the tourism sector”, Mr. Fernández said.

 

 

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2016-08-29 10:00:00
<![CDATA[How manufacturer Henkel improves purchasing on Amazon Business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7122 The company uses the Amazon B2B portal to better manage the “long tail” of product spending.

 

Henkel Corp., the North American unit of Germany-based Henkel AG & Co. KGaA, a manufacturer of adhesives, beauty products, laundry and other home-care products under such brands as Dial soap, Persil laundry detergent and Loctite glue, has started procuring through Amazon Business many of the indirect goods and services it needs to operate and maintain its facilities.

About 200 of Henkel’s North American employees—a number that will increase to several hundred later this year—are purchasing through Amazon Business many of the “long tail” of items Henkel often needs outside of its replenishment contracts, says Ellen Nielsen, vice president of purchasing at Henkel.

Such purchasing can be difficult to manage, including ensuring employees are purchasing approved products from approved suppliers and within budgeted spending amounts. “Tail management is why we put Amazon Business in place,” she says.

Henkel’s team of buyers use “punchout” software in Henkel’s own global procurement software to link to Amazon Business, where they can view and purchase approved products. Henkel worked with Amazon Business team to integrate those purchases with Henkel’s procurement software and workflow process, which enables Henkel to ensure employee spending stays within approved product lists and budgets.

“The workflow was easy to integrate with Amazon Business; both companies worked well together and completed integration within a few weeks,” Nielsen says. She adds that the Amazon Business provides an “intuitive” purchasing interface that has been easy for Henkel’s buyers to learn.

At Henkel, the manufacturer also works with Amazon to ensure that purchased products meet Henkel’s required specifications. “Sometimes we need products that are certified to have specifications, such as laboratory supplies, and that must be mentioned in product descriptions,” Nielsen says.

]]> <p> <img style='cursor:pointer;cursor:hand' width='180' height='180' src='http://www.emarketservices.com/Clubs/ems/news/amazonBusiness5.jpg' border=0 alt='How manufacturer Henkel improves purchasing on Amazon Business'>
2016-08-26 10:00:00
<![CDATA[Vente-privee.com's turnover grows to 2.5 billion euro]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7121 In the past fiscal year, French fashion web shop Vente-privee.com has lifted its turnover by nearly 50 % to 2.5 billion euro, mainly thanks to acquisitions such as Belgian Vente-exclusive.

 

.

In the past fiscal year, the French company was quite active when it comes to acquisitions: it not only acquired Vente-exclusive, but also a Spanish and Swiss company. Vente-privee refused to divulge numbers for each division, but German web site Neuhandeln.de estimates the French division to have grown some 12 %, to 1.9 billion euro. That may appear rather meek, but "only" 12 % is still higher than the 8 % growth it managed the year before. 

 

Vente-privee, Europe's second largest fashion web shop, aims to continue its growth over the next few years and to catch up to the market leader, Zalando. It will implement a bold strategy to achieve its goals, with major focus on Zalando's home territory, Germany. It has already opened an office in Berlin and has appointed a new board, the first steps of its new strategy.

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2016-08-24 10:00:00
<![CDATA[Most US Hispanics buy more often digitally than ayear ago]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7119 Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

 

 As explored in a new eMarketer report, “US Hispanics 2016: Who They Are, What They’re Doing on Digital and Ad Spending to Reach Them,” US Hispanics are actually a less-than-average digital bunch. eMarketer estimates 82.0% of the US population will access the internet regularly in 2016, but that figure will reach 76.5% for US Hispanics. The gap will shrink over our forecast period, but it will persist through at least 2020.

eMarketer’s inclusion of Hispanic children and teens, who are less likely to be internet users and who will account for about one in three US Hispanics overall in 2016—vs. 22.7% for the total US population—does help skew penetration downward for the population as a whole.

There’s another aspect of Hispanics’ digital behavior that’s worth paying attention to: the amount of time they spend online, especially among those 18 and over. According to Q4 2015 data from Nielsen, US Hispanics ages 18 and older spent more monthly time than average going online via PCs and smartphones, as well as watching video on both devices.

eMarketer estimates 79.6% of US Hispanics will use a mobile phone regularly in 2016, nearly matching the proportion of the US population overall (80.9%).

Among Hispanics who use mobile phones, 75.8% will own a smartphone this year—slightly lower than the percentage for mobile users in general (79.0%). (Again, eMarketer’s inclusion of individuals of any age skews penetration rates downward, and particularly does so for the US Hispanic population, which has an above-average proportion of children and teens, who are less likely to own smartphones.)

Hispanic users are unique when it comes to how much time they spend on their smartphones. Q4 2015 data from Nielsen found Hispanic adults spent over 2 hours more per week than average going online with their smartphones, and the time they spent viewing videos on their smartphones was nearly double that of total users.

A February 2016 survey of internet users in North America ages 16 and older from Jacobs Media also revealed just how big a role smartphones play in the lives of Hispanics. When respondents were asked how they felt about their mobile phones, Hispanics were more likely than whites, blacks and Asians to agree they were “addicted” to their device, and that they’d rather use a mobile device than a PC.

Source: eMarketer

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2016-08-19 10:00:00
<![CDATA[Increase mobile digital buyers in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7118 Mexico already has 36% of mobile digital buyers, 2% more than the rest of LATAM.

 

According to the eMarketer report, in Q1 of 2016 Mexico has nearly 36% of mobile digital shoppers, 2% higher than the average for the rest of Latin America.

According to Linio, the firm behind the report, 55% of mobile buyers use Android devices vs 44% using Apple devices.

In general terms, the intention of buying via smartphone is increasing and, therefore, the challenge is to improve user experience on these gadgets. The natural evolution of the digital economy is leading us to migrate towards e-commerce for those devices we most interact with: cell phones.

Mexico currently has 18.2 million digital buyers on cell phones, around 33.3% of all the country's internet users. The figure is expected to hit 20 million in 2017.

The challenges to meet in e-commerce for these devices are:

  • Small screen size
  • Careful use of data packages
  • A good UX for all users, operating systems, screen sizes and smartphone versions

In this way, it makes no sense to design an app with the same content and experience as on our website. What is always worthwhile is providing an excellent experience on both platforms.

Not everything we do on our websites can be carried over to apps and vice versa. Purchase apps look for strategic differences in sales, promotions and ease of making a purchase without needing a computer.

Knowing how to differentiate these points can save time, money and effort that we can focus on cutting back on abandoned carts, improving our UX and carrying out specific campaigns for the channel.

Being aware of these differences or boosting sales on each of our digital apps (PC or cell) could be a way to get ahead of the competition.

Surce: eMarketer

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2016-08-17 10:00:00
<![CDATA[Magento the most used ecommerce platform in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7117 Magento is the fastest growing and most widely used ecommerce platform in Europe. At least, that’s what Magento Commerce announced. The ecommerce solution currently has 53 clients on Internet Retailer’s list of Europe’s 500 biggest ecommerce companies, which is more than any other provider.

 

Magento Commerce issued a press release, stating its ecommerce software leads the European market of commerce platforms. It based this statement on the fact there are 53 ecommerce companies from the Internet Retailer Europe 500 who use Magento. “That’s more than any other provider and more than double Demandware’s 26 and SAP Hybris’ 24 clients”, the company explains.

Earlier this month, Magento Commerce announced that 31 percent of mid-to-large companies use Magento and that the software powers over 25 percent of all ecommerce sites in the Alexa top 1 million sites list.

Among its Europe-based customers are Frankfurt Airport, Dyson, Orsay, Lafuma, Poundland, La Halle and Missguided. “Our European customers are out-innovating their competitors in mobile, unique shopping experiences, and new digital commerce business models”,  CEO Mark Lavelle said.

The popularity growth of Magento in Europe is attributed to the release of Magento 2. Since its release seven months ago, the software was downloaded over 350,000 times and there are now 2,400 live sites worldwide running on Magento 2. Since the updated ecommerce software finally saw the light of day, the company also announced Magento Enterprise Cloud Edition, Magento 2.1, Magento Order Management and a revamped Magento Marketplace.

The popularity of Magento in Europe, was already shown by research company Hivemind last year.

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2016-08-15 10:00:00
<![CDATA[Alibaba aims to penalize troublesome sellers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7116 A guideline from the Alibaba group has helped buyers avoid harassment from writing a negative score or comment on the online shopping platform.

 

The guideline came into effect in June and aims to protect customers who receive spam or rude telephone calls after leaving negative comments about a seller or their service. If a customer reports this type of behavior, company employees are authorized to find the transaction details, collect proof and assess the seriousness of the complaint.

Zong Bu, a company employee, stated that the software enabling unpleasant sellers to call others several times has existed for a long time and is considered a "scourge" for the industry.

They is no way for buyers to know whether the person calling is the seller since they always use this type of software to mask their identity, the company states.

"Now, the new guideline enables us to use the database and earlier comments from other buyers to collect information on sellers and establish rules on the platform", says Zong.

According to the statement, to date, the company has collected proof against 66 sellers, 14 of which have been penalized for serious violations of guidelines.

In one instance, a female customer called Gao from Changsha, capital city of the Hunan province, received a package of underwear damaged in transit, commenting on her disappointment on Taobao.

Eight minutes after leaving the comment online, Gao received a call from an unknown number and the person stated they had Gao's address.

Over the next two days, Gao's information was posted on other websites and the victim received over 30 spam messages.

She made a complaint to Taobao on June 19 and the company uncovered that the seller had shown similar behavior in the past.

After an investigation, the seller received a penalty of 12 minus points in the trustworthiness section of the website.

The maximum number of points that can be docked for online sellers is 48 and the harshest penalty is closure of their online stores.

Zong states that the new guideline, as well as the company assessment rules, aims to ensure the online transaction space improves and becomes more civilized.

 

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2016-08-12 10:00:00
<![CDATA[Cross-border ecommerce gains popularity in China China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7115 Cross-border purchases by China’s e-consumers are set to reach US$85.76bn in 2016, up from US$57.13bn in 2015, as 40% of China’s online consumers buy foreign goods.

 

 

By 2020, new research from eMarketer estimates half of China’s digital shoppers „Ÿ more than a quarter of the country’s population of about 1.4 billion „Ÿ will be buying foreign products online, totaling ~US$157.7 billion in sales.

The research points to the emerging Chinese middle class and their higher standard of living combined with their increased exposure to, and awareness of foreign products as drivers of this accelerated adoption of foreign goods.

Consumer trust in the quality of foreign goods over Chinese brands „Ÿ especially when it comes to luxury items and food products such as baby milk powder „Ÿ created a business case for e-commerce giants Alibaba and JD.com to each launch global shopping channels Tmall Global in 2014 and JD Worldwide 2015, respectively.

Western brands from Converse sneakers to Crest white strips now increasingly pop up on digital marketplaces owned by Chinese Internet giant. Tmall Global for instance, counts Macy’s among its fashion retailers and recently strengthened its partnership with Nestlé. Not to be outdone, competitor JD.com recently partnered with Walmart and has held fashion shows at both Milan and New York Fashion Week in hopes of attracting brands to its global shopping platform. Its current brand lineup for its “U.S. Shopping Mall” includes Calvin Klein, GUESS, Under Armour, and more.


But China’s cross-border e-commerce market might not be completely smooth sailing for retailers. On April 8, the Chinese government introduced Circular on Tax Policy for Cross-Border E-commerce Retail Imports „Ÿ a new tax policy set to up the price of goods coming in from abroad. The new policy imposed import value-added tax (VAT) and consumption tax on items ordered from abroad. This is having an especially large effect on e-tailers selling luxury goods, as only items that are 2,000 RMB (USD $308) or less will be subject to a tax break. However, the Chinese government has now given importers and additional year to adjust to the new tax policy.

Furthermore, eMarketer forecasting analyst Shelleen Shum believes that, “while the new cross-border ecommerce tax implemented in April this year negatively affects some categories of goods, the demand for foreign goods via the cross-border e-commerce channel is still expected to remain strong due to better prices compared to offline retailers, perceived quality and better variety.”

 

 

 

 

 

 

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2016-08-10 10:00:00
<![CDATA[Ecommerce in Europe to reach €509.9 billion in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7114 It is expected that E-commerce in Europe will have a total online sales of goods and services worth 509.9 billion euros in 2016. If you look back in 2015, the total online revenue in Europe was worth 455.3 billion euros, so growth of 12% is expected this year.

Almost half of the predicted 510 billion euros are assumed to come from Western Europe this year, as previous year 252.9 billion euros was generated online. Eastern Europe generated a turnover of just 24.5 billion euros and this region also increased the slowest in 2015.

These are just one of many findings from Ecommerce Europe, who published its European B2c E-commerce Report. According to this association, the ecommerce turnover in Europe increased by 13.3% to reach 455.3 billion last year. For this year, less growth is expected, as Ecommerce Europe predicts the industry will increase by 12% to reach 509.9 billion euros.

 

 Full potential has not yet been reached

The numbers of online shoppers if you see in Europe are about 296 million, each of them spending an average of 1,540 euros online last year. Marlene ten Ham, secretary general at Ecommerce Europe, thinks the report provides a promising outlook for the ecommerce industry. “Today, only 43% of the European population of 15 years and older shop online, and 16% of them buy in another country. Moreover, 16% of SMEs sell online and less than half of them sell online across borders. The full potential of the European ecommerce market has not yet been reached”, she says.

Aside from the predicted 509.9 billion euros the industry is expected to be worth in 2016, Ecommerce Europe also looked at the more distant future. For 2017 the organization forecasts total online sales of goods and services being worth 598 billion euros, while in 2018 a total online revenue of 660 billion euros is predicted.

 

The major E-commerce countries in Europe

As was the case for the last couple of years, the United Kingdom, France and Germany are the leading E-commerce countries in Europe at present. Last year, they accounted for more than 60% of all online turnover on this continent. With a total of 157.1 billion euros, the UK is leading when we look at the size of the B2C ecommerce market, but if we see the number of online shoppers, Germany is ruling all the charts. Germany with 51.6 million market presence and in comparison UK has 43.4 million.

 

Fastest-growing ecommerce markets in Europe

E-commerce markets in Europe are growing at an accelerating rate. Ukraine is the number one on this list, with a growth of 35% compared to 2014, followed by Turkey (34.9%) and Belgium (34.2%).This certainly shows us that E-commerce in Europe is at a pace where it will see greater heights in the coming years.

Aside from all the positive figures, growth rates and optimistic averages, Ecommerce Europe isn’t complete satisfied with the industry. Last week, it reacted on the ecommerce sector via its Cross-border Ecommerce Barometer. “The three main challenges for merchants striving to expand their business cross-border are legal fragmentation, taxation issues (VAT) and logistics/distribution.

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2016-08-08 10:00:00
<![CDATA[E-Commerce market forecast by 2020 in India]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7113 On account of rising number of e-commerce websites, growing internet penetration, and increasing sophistication and diversification of small businesses, India’s e-commerce market is forecast to grow exponentially over the next five years.

India is one of the world’s emerging markets in terms of e-commerce, in fact, the recent past has seen online sales improve in a number of ways. Increased internet availability means more people are logging on and choosing internet retailers to supply their needs.

India's e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM - Forrester study paper.

The number of digital buyers in India, aged 14 or older, is a huge factor in this growing market. In 2011 were estimated at 14.5 million nationwide, this number rose to 19.2 million in 2012 and forecasts predict that the number will exceed 40 million by 2016.

Consumers in India are increasingly opting for online shopping as online retailers offer huge discounts on their products. Private label brands, launched by various online retailers, are also fueling growth in the country’s e-commerce market as retailers are now able to offer a wider range of products to their customers at competitive prices.

The country’s e-commerce market is forecast to witness staggering growth on the back of increasing working population and growing number of middle class households, which is expected to reach around 53 million by the end of 2015, and is further anticipated to double by 2025.

According to “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015 – 2020.

E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.

During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart,Snapdeal and Amazon.

According to the Ecumen, the Business to Business (B2B) segment of e-commerce industry is set to grow by 2.5 times to touch Rs 45 lakh crore by 2020, An Ahmedabad based e-commerce consultant firm Ecumen says that by the end of the 2015, the B2B e-commerce industry in India is expected to reach about Rs 19.13 lakh crore.

The Global trend will be similar lines with B2B set to take its own bigger leaps as compared to the B2C is concerned. The global B2B e-commerce market is estimated to reach $1.7 trillion by 2015, as it’s twice as big as B2C market.

The E-commerce Strategies of global B2B market is expected to reach $6.7 trillion by 2020, almost four times bigger than present size Countries like China, Japan and USA have the largest share of B2B market while it’s comparing to B2C.

With annual additions of 25 million internet users, India is ahead of countries like Brazil and Russia even within the BRICS nations. India has an Internet user base of 400 million in 2016 whereas Brazil has 210 million internet users and Russia has 130 million of internet user.

However it also identified certain hurdles in the B2B e-commerce market such as execution of technology, logistics and taxation, among others.

The B2B Technology implementation is difficult, and reaching to target profession requires approached e-marketing and various marketing. B2B e-commerce in India has to develop strong business and logistical connections with exporters and business to ensure smooth product delivery. Through away taxation is also a big problem where in SME’S are restricting their online presence due to the thinner margins online.

 

 

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2016-08-05 10:00:00
<![CDATA[E-commerce in Colombia, a business opportunity]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7112 Internet transactions represent 2.6% of GDP in Colombia, i.e. about 5 billion dollars, according to estimates of the Colombian Chamber of E-Commerce.

E-commerce is currently booming in Colombia. In fact, a study carried out by Visa and Euromonitor calculated that sales in virtual stores last year reached 3,100 million dollars. An 18% rise on 2014, when sales reached 2,620 million dollars. At this rate of growth Colombian e-Commerce would surpass 5 billion dollars in 2018.

This means that Colombia has become an emerging e-Commerce power in Latin America, as demonstrated by four of its most representative cities, Bogotá, Medellín, Cali and Barranquilla, which have climbed in the Ranking of Best Cities for Doing Business in Latin America, published by América Economía.

Another study by Mercado Libre indicated that this rise in the use of e-Commerce is partly due to a thriving ecosystem of purchasers, a growing offer, better internet access, logistical facilities and improving practices in security aspects.

Another thing to take into account, according to the research, is "the natural transition of Millennials to become the main internet purchasers, generating a situation in which not only do they buy more often online, but their purchases get ever bigger". The strongest are range for purchases by digital means is 15 to 45 years.

"When the first experience consumers have is a successful one, they will most likely be encouraged to buy again on the internet, and over time they tend to make more and bigger purchases", said Andrés Robatel, Sales & Marketing Manager for MercadoLibre in Colombia.

The study also analyzes the online buyer, and highlights that this buyer profile corresponds to 55% men and 45% women, who make their searches from mobile devices in almost 60% of cases, in what is undoubtedly an increase in use and use penetration and in trust in the internet accessed from such equipment.

But what is purchased? Technology is one of the sectors presenting most possibilities and offers online. This reflects a clear technological trend, which is followed by interest in healthy living and mobility.

"We are seeing growing interest in technology, including increasingly high-end mobile devices with internet access, as well as in the trends and developments brought by brands. And also, of course, in brands that maximize extreme or dynamic sports lifestyles. And, regardless of the object, the online scenario is important in making the decision to buy", added Andrés Robatel.

Although significant headway has been made, it is still necessary to expand coverage and improve the experience of users so that they will always want to come back, as high and proven reliability will give users the assurance to make ever more and bigger purchases in the digital medium.

At the same time, e-Commerce in Colombia does face significant barriers: one is logistics. It may take several days for a product purchased on the internet to be delivered to certain municipalities, and this at a time when online shoppers are getting ever less patient.

Another major barrier to expanding online sales is user fears of electronic fraud. Young people, aged between 25 and 35 years, are currently those who most trust electronic payment and who make most use of online stores.

 

 

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2016-08-03 10:00:00
<![CDATA[Pinterest to enable purchases by taking snapshots of products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7111 Pinterest has announced that its over 100 million users will be able to make direct purchases on the platform by simply taking photos of the product they want to buy.

 

The feature will be an AI-based image recognition system. In this way, by taking snaps the app will provide information and availability on the requested items.

The innovative feature will be simple to use. The platform will show users information about the products available sales catalogs, although they will need to click on the 'Visual Search' button to see it. Similar items will also be displayed to those offered in a Pin. 

The company's aim is to boost e-commerce. "Users can buy from several elements, wherever they are. Soon they'll be able to snap a photo of an object in the real world and get related recommendations", Pinterest product manager Tim Weingarten said in a statement. The new tool will soon be available for iOS and later on for Android. 

 

 

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2016-08-01 10:00:00
<![CDATA[Alibaba creates new anti-counterfeit system to improve global image]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7110 It recently organized theRights Holders Collaboration Summit.

 

 

 

The Chinese e-commerce giant has spent months attempting to clean up its image after the criticism received in recent months concerning fake goods on its website.

The firm had been suspended from the International Anticounterfeiting Coalition last May after major brand Gucci left the body due to its differences with the stance taken by Jack Ma's company on this point.

 

The Alibaba founder wants to make it clear his company is at the forefront in combatting counterfeit goods, despite the difficulties this represents.

The company seems to have taken a stand recently and organized the Rights Holders Collaboration Summit, attended by over 100 brands to debate the controversy.

The summit discussed the Alibaba anti-counterfeit system, a new action policy enabling fake goods to be kept off the website. This could improve relations between the Chinese e-commerce giant and several high-end retailers, who want to see these fake products disappear.

The Alibaba anti-counterfeit system is called the IP Joint-Force System and isan online platform to aid communication between brands and improve effectiveness in fighting against counterfeit sales on the company's website. The system works with brands prone to counterfeit goods. Each of them will be assigned an Alibaba account administrator who will work directly with the brand to avoid counterfeiting on the Chinese giant's websites.

It is not clear how many companies will take part in the IP Joint-Force System. Presumably, it will be reserved solely for a few of the biggest brands that have the most counterfeiting problems on Alibaba. Nonetheless, Alibaba hopes that all companies (over 700) that took part in its last program Good Faith Takedown will also join this new anti-counterfeit system in the future.

Alibaba commented that "as the internet sector continues to evolve, brands and online marketplaces alike face new IP enforcement challenges. As the leading online marketplace, we have a responsibility to all of our constituents to govern our platform and find innovative solutions".

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2016-07-29 10:00:00
<![CDATA[Mexico emerges as a major market for Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7109 It has been a year since the marketplace arrived in the country,showing major potential for the e-commerce giant.

 

On the first anniversary since the launch of the store, Amazon highlighted Mexico as a major marketplace for the e-commerce platform.

According to Carlos García, head of the company in Mexico, this business opportunity comes about when the size of the market enables ever more customers to be reached and Mexico fits this definition thanks to rising consumer confidence.

"On an industrial level, Mexico is an e-commerce market with one of the highest growth rates. There is a small base but the potential is huge with 60% of the population having an internet connection. There are not many markets in the world like Mexico with this level of opportunity", stated García.

Amazon is present in 14 countries and although its customers come from different regions, they are very similar to one another as they look for the best service levels, regardless of the product.

For the country director, Amazon has lots of experience with this business model, highlighting several factors that motivate purchases.

"We have seen that consumers concentrate a lot on three different aspects: they are constantly interested in an ever wider selection (the more options they have, the happier they are), they are on the lookout for the lowest prices and finally, on a global level, they prefer ever faster delivery times. These three elements never change", stated García.

In celebration of its first year in Mexico, Amazon had special offers for users. The marketplace has had a selection of 45,000 different products and users can register to receive alerts on the different offers on the Amazon website.

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2016-07-28 10:00:00
<![CDATA[eBay launches eBay Business Supply]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7108 The new portal combines eBay.com’s Business & Industrial section, Wholesale Deals and its e-procurement system offered with SAP Ariba.

 

While Amazon Business may get most of the attention in the online business-to-business community, eBay Inc. notes that it already has a lot more B2B online sales than its rival. EBay says it does more than $4 billion in annual B2B sales, compared with the more than $1 billion that Amazon Business has reported.

But eBay is out to raise its image in the B2B world. It launched today eBay Business Supply as a new section of eBay.com that caters to small, medium and large companies looking to purchase products among more than a dozen categories. The categories range from Manufacturing & Metalworking, Electrical & Test Equipment and Heavy Equipment to Office Supplies, Restaurant & Catering, and Healthcare, Lab & Life Science.

EBay’s rebranding of its B2B business comes at a time when Forrester Research Inc. projects that B2B e-commerce sales will surpass $1.13 trillion in annual sales by 2020. Amazon Business, which launched in April 2015 as a successor to the AmazonSupply.com, reached $1 billion in sales during its first year and is growing at a monthly rate of 20%, Amazon Business vice president Prentis Wilson says.

More than that, EBay Business Supply also includes Wholesale Direct, a section catering to retailers and other companies that want to buy at wholesale for reselling purposes; and Commercial Direct, which serves as an asset management and procurement service for corporations, which can purchase merchandise and supplies, manage inventory levels, and sell their products as a “whitelisted” supplier approved by eBay.

The new portal also provides direct access to SAP Ariba Spot Buy, a service eBay offers through SAP Ariba, a procurement services unit of business software company SAP SE. Ariba Spot Buy is designed to let corporations manage how their employees make purchases, or spot buys, of products not covered by their procurement contracts with their usual suppliers. Buyers using the service purchase products under catalog prices approved by their employers from suppliers vetted by eBay as reliable sources. Buyers can compare those approved catalog prices with offerings from other eBay sellers, then decide with their superiors if they want to opt for a new supplier at a lower price.

EBay Business Supply also offers financing services through Express Tech-Financing, which lets buyers on eBay apply for credit from multiple lenders to complete purchases from suppliers on the eBay B2B portal.

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2016-07-27 10:00:00
<![CDATA[e-Commerce will grow about 15% this year in Peru and will move 2,300 million dollars]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7105 Jaime Montenegro, e-Commerce analyst at the Chamber of Commerce of Lima (CCL), says that the e-Commerce in Peru will grow 15% by the close of 2016 and will move 2,300 million dollars.

 

 

A study by Visa states that internet sales reach in Peru are expected to reach 2,500 million dollars in the next two years thanks to a larger number of companies committing to this sales channel.

Although Peru is sixth in terms of e-Commerce in South America – behind Brazil, Mexico, Argentina, Chile and Colombia – its takeoff has been very fast in recent years, and it will accelerate even more thanks to the mobile channel, observes the manager for Chile, Panama and Peru at PayU, Rafael Hospina.

"While some macroeconomic factors grow at a slower pace, they do not slow down the progress of the e-Commerce segment, with increasing numbers of offline companies deciding to make inroads into the online channel to win more customers and gain a position before the rest", he explains. 

And the entrance of more businesses into the online channel is a phenomenon that has also been expanding in the provinces, adds Montenegro. “The provinces account for about 50% of online purchase transactions in the country. Cities like Cusco, Arequipa, Huancayo, Chiclayo, Piura and Trujillo share a big part of the cake, and more and more cities are joining in", he explains.

But, which sectors are most dynamic in sales? According to the CCL executive, while the tourism sector is growing in terms of numbers of transactions, retail businesses show great potential, since e-Commerce can be used to acquire everything from fruit – via online supermarkets – and clothes to technology items.

"Opening an online channel has a very big impact because many users surf the internet to purchase or research before making a purchase," he says.

 

Source:El Comercio

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2016-07-26 10:00:00
<![CDATA[Sustained growth of eCommerce in Latinoamérica]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7096 eCommerce in Latin America is growing at a fast pace year-on-year and is gradually closing the gap with more developed economies –a scenario that offers some very interesting opportunities in the region.

 

 

According to data from e-marketer, in 2014 total eCommerce sales accounted for 71.1 billion dollars, with a growth of 19.8% over the previous year. Brazil and Mexico account for the highest proportion of total sales, followed by Argentina and Chile. In total, eCommerce in Latin America represents over 1% of aggregate GDP for the whole region.

Over 50% of the total Latin American population have had access to the Internet since 2014. This rate of Internet penetration is significantly lower than in countries in Western Europe or the United States (over 70%). This factor also explains the difference between the volume of online sales in the US (452.4 billion dollars) and Western Europe (482.3 billion).

Another element that has hindered the progress of online sales is the lack of availability of electronic payment methods. In some Latin American countries, a fairly high percentage of the population has no access to a current account and only limited access to credit cards. This has meant the use of methods involving payment in cash on delivery of the product, which affects the supply chain and complicates returns. In Argentina, for example, 44% of online sales are made using some cash-based payment mechanism.

One important factor that has prevented the massive spread of online sales is the fact that shoppers do not trust the quality of the goods and services sold via the Internet, and fear they may not actually be sent. This is partly motivated by the lower rate of development and reliability of the logistical processes, particularly in terms of inverse logistics –that is, being able to guarantee a secure and reliable mechanism for returning products and reimbursing money.

The logistical and transport networks have a very uneven coverage and scope in different parts of the country. In some markets this process of delivering and collecting the products is also affected by problems of security. The lack of trust in the delivery of products is another factor explaining the predominance of payment on receipt.

The lack of maturity of Latin American eCommerce offers some significant opportunities for the future, with an estimated growth in coming years among the highest in the world. Some forecasts put total eCommerce sales in Latin America in 2018 at almost 150 billion dollars.

The region is home to an emerging middle class who are ready to purchase online. The population structure is also heavily weighted in favor of young people who are digital natives, thus boding well for the spread of online shopping. It is precisely the importance of smartphones as a channel for accessing Internet that will serve as a catalyst for the exponential increase in online shopping.

The efforts under way to promote financial inclusion and the increasing growth of mobile money initiatives that make new electronic payment media available to consumers indicate a very favorable outlook for growth for eCommerce in the coming years.

Although major international retailers are beginning to set their sights on the region, there are still large gaps to be covered at the level of offers, including intra-regional sales towards other countries in Latin America as a way of achieving volume, scale and improving profitability ratios. This cross-border consumption from other Latin American countries accounts for the lion's share of the exports moved via the Internet between retailers in Latin America, and will continue to grow in the coming years.

Source: http://www.revistapagos.com/2016/06/ecommerce-latinoamerica/

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2016-07-21 10:00:00
<![CDATA[YouTube introduces YouTube Director, the App allow small businesses to create video ads on their phones]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7094 YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the smaller ones that don’t have their own production capabilities and aren’t going to hire an ad agency) to shoot and edit video ads that can run on YouTube.

 

One of the new products is a YouTube Director mobile app, which offers the ability to create a video ad directly from your phone. It’s supposed to be usable even if you don’t have any editing experience.

The YouTube Director suite has three parts: the first is a free iOS app. This app will allow you to shoot your own Ad by using a template. These templates have step-by-step instructions of what to shoot. Moreover, you can also add text and animation as well.

If you can’t create a good ad for you, you can choose the option of professional filmmaker to shoot your ad. In this service, called YouTube Director onsite, YouTube sends professionals to do the shooting and editing. The service is free to those who spent $150 or more on ads and will come first to major metropolitan areas like Atlanta, Boston, Chicago, Los Angeles, San Francisco, and Washington DC, with more cities to be added “soon.”

Or, if they’re trying to promote an app, businesses can just provide the logo, screenshots and other assets, and YouTube will automatically use them to create a video ad.

Lastly, if you want to create an ad for you app, you’ll likely already have graphics and video assets, so you can use the YouTube Director automated ad tool to generate a video based on graphics you already have when your app launched in the App or Play Stores.

It’s interesting to see the Director app come to iOS first but will soon be available for android version also.

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2016-07-20 10:00:00
<![CDATA[Use of m-commerce in the UK]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7095 Internet users in the UK have warmed up to mobile shopping, and January 2016 research suggests it’s younger users leading the way. Older users, however, prefer to use desktops and tablets for online shopping.

 

Commerce marketing automation provider Bronto Software and Censuswide found that overall, nearly 60% of Internet users make their purchases via their laptops, the most popular device for online shopping. Fewer than 40% used smartphones, and desktops and tablets were even less frequent.

There were notable variations by age and gender, however. The youngest users surveyed were the most likely to shop on laptops and smartphones –and in the case of smartphones, shopping patterns declined dramatically as users aged. 25- to 34-year-olds were the most likely group to shop on tablets, with 38.6%. Shopping from desktops was most popular among older users, with more variation in shopping patterns than on laptops but less than on smartphones.

Wearables, meanwhile, were on hardly anyone’s radar in terms of online shopping so far, although nearly 5% of 25- to 34-year-olds had used a wearable for this purpose. Younger users aged 16 to 24 were about half as likely to say they had made a purchase via a wearable device, and almost no older users had done so.

These buying patterns closely but not exactly mirror the ownership rates of the respective devices. For example, although 16- to 24-year-olds were the most likely to shop via smartphone, they were slightly less likely to own a smartphone than respondents ages 25 to 34.

In the UK, 73.3% of Internet users of all ages owned a smartphone at the end of 2015, and 55% of that group made at least one purchase via smartphone during the calendar year. At the same time, 63.3% of Internet users had access to a tablet they used on a regular basis, and 70% of that group made a purchase via a tablet over the course of the year.

Source: http://www.emarketer.com/Article/UK-Smartphone-Mcommerce-Most-Popular-Among-Young/1014107

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2016-07-19 10:00:00
<![CDATA[Switzerland needs a strong local B2C marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7093 In many countries, Amazon is the first stop for online shopping. In Switzerland, there is still no corresponding counterpart. A recent survey shows that three quarters of retailers think that a strong Swiss B2C online marketplace would be good for the country, so Amazon can’t gain more market share.

 

 

It’s one of the findings from the latest E-Commerce Report Schweiz, conducted by Datatrans and FHNW. This report shows there are some things the Swiss ecommerce industry needs to overcome, as it is being influenced increasingly by foreign retailers.

Market figures published by the Swiss Mail Order Association (VSV) and GfK also showed a growth rate of less than 10% for ecommerce in Switzerland in 2015. Of course, that’s a growth rate the stationary retail trade is still jealous of, but perhaps ecommerce should have done better.

 

Market share foreign retailers: 20% in 2015

Participants on the Datatrans survey showed lower growth rates than in previous year and 40% of them reported a decline of their sales. “One of the reasons for this development is the strong growth in the market share held by foreign ecommerce vendors which rose from 18% to 20% in 2015”, the study suggests. Still, more than 80% of respondents expect growth in their ecommerce business for 2016, but also think the industry as a whole will grow in 2016.

Datatrans says in Switzerland there is still no serious alternative to Amazon. There are of course the online marketplaces Ricardo.ch and Siroop, but “as B2C marketplaces these two have, so to say, reached zero hour”. One year after Tamedia acquired Ricardo.ch and Ricardoshops.ch, researchers claim they have give no indication as to the direction that their B2C journey is going to take. They are more positive about the startup Siroop, “currently perhaps the most exciting ecommerce project in Switzerland”

 

Amazon in Switzerland: 8% market share

It’s estimated Amazon held a 8% market share in Switzerland last year. The American ecommerce company is feared by many local vendors, but as the study suggests there are two missing service features that Amazon still needs in order to become a resounding success in Switzerland. “An Amazon Switzerland webshop or a filter for products that can be delivered to Switzerland as well as a logistics system at least offering next-day delivery as standard. However, the attractiveness of Switzerland to Amazon should not be underestimated. There are plenty of good reasons why Amazon could continue to be satisfied with the low-hanging fruit in the future too.”

Source: http://ecommercenews.eu/switzerland-needs-strong-local-b2c-marketplace/

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2016-07-18 10:00:00
<![CDATA[Boom in eCommerce in Chile]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7097 eCommerce is making great strides in Chile. The rate of transactions is accelerating, revenues are higher than expected, and the first Chilean Chamber of eCommerce (CCCE) has just been launched, an institution that was previously non-existent in Chile.

The CCCE, presided by Patricio Muñoz, began operating last 9 June and already has 150 websites signed up from different regions in the country. It's directory also includes several eCommerce service companies.

eCommerce continues to be the sector that sets the trend for growth in retail in almost all the industrialized countries in the world. This was highlighted at "eCommerce Day Santiago 2016", the most important eCommerce conference in Latin America,organized bythe Santiago de Chile Chamber of Commerce (CCS) and the Latin American eCommerce Institute, which offered evidence of the ongoing boom in eCommerce in Chile and all over the continent.

In its eighth annual edition, the event covered important themes concerning the development of the sector, including how to overcome the hurdles posed by the new technologies and achieve profitable customer-centric companies, the goal of moving towards omni-channel access, and the major challenges facing companies in making profits and ensuring success in the world of eCommerce.

According to CCS forecasts, online sales in the country will exceed 2.3 billion dollars by 2015, based on the fact that there are nearly 3.5 million shoppers with an average spend of 620 dollars. Estimates for 2016 are around 2.8 billion dollars, with growth of around 20%, much higher than expected for the economy as a whole.

The eCommerce sector in Chile is growing at a rate of 30% year-on-year, with the latest figures from the last edition of Cyberday showing sales of 111 million dollars, 37 million visits and over 600,000 transactions.

Peter Hill, president of the CCS, highlighted Chile's advantages as a platform for online business, due among other factors to “its high rate of connectivity, its financial maturity, and the digitization of its payment methods, which has led to sustained higher growth rates than for all other commercial activities.”

He also predicted that online sales would grow again this year by around 20% “almost 10 times faster than the growth in sales in physical stores”. The Chilean chamber also noted that the number of Internet users exceeded 13 million people, and represented 75% of the population.

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2016-07-18 10:00:00
<![CDATA[The consequences of Brexit for European ecommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7087 We now know that 52% of the UK voted to leave the European Union. Now we need to consider the consequences - positive and negative - that this Brexit will have for the global ecommerce sector.

 

 

The UK is currently the most mature e-commerce market in Europe and a front-runner in the digital economy. According to Ecommerce Europe and the Ecommerce Foundation’s joint 2016 European B2C e-commerce report, the UK is in the lead when it comes to market size (€157.1 billion) and the average spending per e-shopper (€3,625). With about 20% of UK online merchants selling cross-border to the EU and 6.12% of UK GDP coming from online sales, a possible Brexit could have noteworthy negative implications for both the British and the European e-commerce sector. It is therefore understandable that e-commerce interests on both sides of the Channel will be watching events in the European Council unfold with a level anxiety. Of course, the level of impact that Brexit has will depend on what the final outcome of Brexit is. If Britain’s membership of the single market is revoked, which will be the assumed consequence for the purposes of this article, then the ramifications could be dramatic. Who would be most affected by this outcome?

1.      The pound has fallen to its lowest levels since 1985. 

This is a good time for foreign consumers to shop with UK websites using other currencies.  However, we still need to calculate the total prices, as adding delivery costs may make the purchase more expensive.

2.      Difficulties for cross-border sales.

If the UK does not reach a free trade agreement with the EU in the next two years, it will lose its current tariff and customs privileges. This will make cross-border sales much more difficult.

3.      Lower sales.

UK citizens who buy products and services from outside their country will find them more expensive.  Foreign retailers that rely on sales to the British market will therefore see their revenues hit.

A Payvision study found that 54% of UK consumers had made at least one purchase from a foreign website, making them the most enthusiastic Europeans for shopping on international websites. According to The Country Caller, US retailers such as eBay, with its largest markets in Germany and the UK, and Amazon, which generates 20% of its revenues from the UK, will feel this fall in their sales. However, there will be no negative impact on Alibaba.

4.      Companies can benefit from uncertain times.

Digitally-focused companies can exploit the confusion around Brexit by being smarter than their competitors, as the panic will cause a reduction in customer-centered initiatives, so now is the time to foster innovation to capture market share.

5.      Outflow of talent from the United Kingdom.

Immigration laws may impact foreigners already living in the country and put off others from going.

6.      Alterations to the expansion plans of UK companies.

Global Equities Research argues that the decision to leave the EU will result in higher labor costs, and surpluses in some skills and deficits in others, hitting the profit margins of many companies.

7.      The Netherlands will get the most out of Brexit.

New ecommerce companies - particularly US companies - will choose this part of the EU, because of its good logistics and the excellent level of English among its population. Warehouses will be built around Venlo (on the German border) and Amsterdam, which is already Europe's Internet centre, bolstering its dominance.

8. Opportunities for the UK to create a powerful ecommerce platform.

The EU has not managed to adapt to digital technology. The fact that it does not have a major ecommerce platform is explained by Luxembourg reaching a tax agreement with Amazon that has hamstrung the development of European competitors. This is therefore a good time for the UK - the leader in ecommerce in Europe - to take the lead in cross-border ecommerce.

9. Customs duties and VAT on imports

Purchases by UK customers from Spanish online stores will be subject to customs duties and value added tax. At the very least, this will mean more bureaucracy and higher costs in selling to the country. Purchases will be less appealing, deliveries will be less efficient, and there may be delays due to Customs hold ups.

10. Threats to personal data protection

The UK will no longer have to abide by European Union data protection and processing standards, and the EU may decide it should no longer be on its list of safe countries. There is a whole raft of recent EU legislation relating to the Internet that will cease to apply to the UK.

]]> <p> <img style='cursor:pointer;cursor:hand' width='184' height='112' src='http://www.emarketservices.com/Clubs/ems/news/Brexit.jpg' border=0 alt='The consequences of Brexit for European ecommerce'>
2016-07-14 10:00:00
<![CDATA[Amazon starts selling its own private label food]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7086 Just like with its own clothing brand, Amazon decided to stealth launch its own line-up of new brands. The most likely reason is that Amazon does not want to upset other companies selling things on its platform. 

Private label sales carry a number of advantages for Amazon. First off, its margins are way higher, but it can also design the packaging itself and develop it in such a way that makes it cheaper to ship.

Just like with its other private labels, these food brands are only available to Amazon Prime subscribers. Nevertheless, Amazon does everything it can to conceal the fact it is the manufacturer and seller of these items, not using the Amazon name anywhere. The company also wants to make sure its products are not considered to be cheaper alternatives, because its pricing is average, right in between the cheaper and premium items. 

The private label market is becoming increasingly interesting: in 2015, it was a 118.4 billion dollar (106 billion euro) market in the United States, up 2.2 billion dollars (2 billion euro) compared to 2014.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='171' src='http://www.emarketservices.com/Clubs/ems/news/Amazonfresh4.jpg' border=0 alt='Amazon starts selling its own private label food'>
2016-07-13 10:00:00
<![CDATA[European Commission launches EU-U.S. Privacy Shield: stronger protection for transatlantic data flows]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7088 A new framework is now in place for protecting the fundamental rights of EU citizens whose personal data is transferred to the US and giving legal clarity to business about their obligations when carrying out data transfers.

 

This new framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States as well as bringing legal clarity for businesses relying on transatlantic data transfers.

Andrus Ansip, Commission Vice-President for the Digital Single Market, said: "We have approved the new EU-U.S. Privacy Shield. It will protect the personal data of our people and provide clarity for businesses. We have worked hard with all our partners in Europe and in the US to get this deal right and to have it done as soon as possible. Data flows between our two continents are essential to our society and economy – we now have a robust framework ensuring these transfers take place in the best and safest conditions".

Vìra Jourová, Commissioner for Justice, Consumers and Gender Equality said: "The EU-U.S. Privacy Shield is a robust new system to protect the personal data of Europeans and ensure legal certainty for businesses. It brings stronger data protection standards that are better enforced, safeguards on government access, and easier redress for individuals in case of complaints. The new framework will restore the trust of consumers when their data is transferred across the Atlantic. We have worked together with the European data protection authorities, the European Parliament, the Member States and our U.S. counterparts to put in place an arrangement with the highest standards to protect Europeans' personal data".

The EU-U.S. Privacy Shield is based on the following principles:

  • Strong obligations on companies handling data: under the new arrangement, the U.S. Department of Commerce will conduct regular updates and reviews of participating companies, to ensure that companies follow the rules they submitted themselves to. If companies do not comply in practice they face sanctions and removal from the list. The tightening of conditions for the onward transfers of data to third parties will guarantee the same level of protection in case of a transfer from a Privacy Shield company.
  • Clear safeguards and transparency obligations on U.S. government access: The US has given the EU assurance that the access of public authorities for law enforcement and national security is subject to clear limitations, safeguards and oversight mechanisms. Everyone in the EU will, also for the first time, benefit from redress mechanisms in this area. The U.S. has ruled out indiscriminate mass surveillance on personal data transferred to the US under the EU-U.S. Privacy Shield arrangement. The Office of the Director of National Intelligence further clarified that bulk collection of data could only be used under specific preconditions and needs to be as targeted and focused as possible. It details the safeguards in place for the use of data under such exceptional circumstances. The U.S. Secretary of State has established a redress possibility in the area of national intelligence for Europeans through an Ombudsperson mechanism within the Department of State.
  • Effective protection of individual rights: Any citizen who considers that their data has been misused under the Privacy Shield scheme will benefit from several accessible and affordable dispute resolution mechanisms. Ideally, the complaint will be resolved by the company itself; or free of charge Alternative Dispute resolution (ADR) solutions will be offered. Individuals can also go to their national Data Protection Authorities, who will work with the Federal Trade Commission to ensure that complaints by EU citizens are investigated and resolved. If a case is not resolved by any of the other means, as a last resort there will be an arbitration mechanism. Redress possibility in the area of national security for EU citizens' will be handled by an Ombudsperson independent from the US intelligence services.
  • Annual joint review mechanism: the mechanism will monitor the functioning of the Privacy Shield, including the commitments and assurance as regards access to data for law enforcement and national security purposes. The European Commission and the U.S. Department of Commerce will conduct the review and associate national intelligence experts from the U.S. and European Data Protection Authorities. The Commission will draw on all other sources of information available and will issue a public report to the European Parliament and the Council.

Since presenting the draft Privacy Shield in February, the Commission has drawn on the opinions of the European data protection authorities (Art. 29 working party) and the European Data Protection Supervisor, and the resolution of the European Parliament to include a number of additional clarifications and improvements. The European Commission and the U.S. notably agreed on additional clarifications on bulk collection of data, strengthening the Ombudsperson mechanism, and more explicit obligations on companies as regards limits on retention and onward transfers.

Next steps: The "adequacy decision" will be notified today to the Member States and thereby enter into force immediately. On the U.S. side, the Privacy Shield framework will be published in the Federal Register, the equivalent to our Official Journal. The U.S. Department of Commerce will start operating the Privacy Shield. Once companies have had an opportunity to review the framework and update their compliance, companies will be able to certify with the Commerce Department starting August 1. In parallel, the Commission will publish a short guide for citizens explaining the available remedies in case an individual considers that his personal data has been used without taking into account the data protection rules.

On 2 February 2016 the European Commission and the U.S. Government reached a political agreement on a new framework for transatlantic exchanges of personal data for commercial purposes: the EU-U.S. Privacy Shield (IP/16/216). The Commission presented the draft decision texts on 29 February 2016. Following the opinion of the article 29 working party (data protection authorities) of 13 April and the European Parliament resolution of 26 May, the Commission finalised the adoption procedure on 12 July 2016.

The EU-U.S. Privacy Shield reflects the requirements set out by the European Court of Justice in its ruling on 6 October 2015, which declared the old Safe Harbour framework invalid.

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='133' src='http://www.emarketservices.com/Clubs/ems/news/USA-EU.jpg' border=0 alt='European Commission launches EU-U.S. Privacy Shield: stronger protection for transatlantic data flows'>
2016-07-13 10:00:00
<![CDATA[Alibaba and Nestle reinforce their agreement to take advantage of the Chinese market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7082 Swiss food manufacturer Nestlé wants to boost its global capabilities in e-commerce and its online Chinese sales, that is why it will considerably expand its product range on Alibaba. As a consequence, the company expects its online turnover in China to grow a lot over the next few years. 

 

Nestléhas introduced new products including Nido milk powder, Damak chocolate and Nescafé Dolce Gusto BMW MINI coffee machines on Tmall.com, China’s largest shopping website for brands and retailers. Using Taobao.com, the country’s largest shopping site overall, Nestlé is expanding its distribution in rural areas.

Nestlé e-commerce successes to date include the Nespresso online boutique, and the recent global launch of super-premium chocolate brand Cailler using Amazon as the primary retailer.

Nestlé's director for Asia and Africa, Wan Ling Martello, believes that by 2018, China's eCommerce will be larger than Europe and the United States' online turnover combined. That is why it will now sell an additional 67 items through Tmall, Alibaba's online sales platform.

Nestlé needs to invest in Chinese online sales, because the country's turnover growth slowed down tremendously in the past few years and Nestlé was not quick enough to implement new trends. For instance, the Chinese consumer has been buying a lot more online recently and his eating habits have become healthier

“We need to make sure the consumer's needs in this particular market are met more quickly than in other markets", according to Nestlé's director for food and drinks in Greater China, Reinhold Jakobi. "We have spent the last two years catching up to our competitors."

Last year, Nestlé's growth in Greater China reached 6 %, up to 7.1 billion Swiss francs (6.4 billion euro), while the country's online turnover doubled. Global eCommerce contributed 3.9 % to Nestlé's total turnover last year.

Sebastien Szczepaniak, Vice President of Group Sales and eBusiness, said that Nestlé’s online sales are growing more than 25% per year “Moreover, offline purchases are increasingly influenced by what we see online, so brand building has gone beyond having good television advertising and nice packaging. Our ability to build brands on any touchpoint, be it digital or analogue, is vital".

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='112' src='http://www.emarketservices.com/Clubs/ems/news/NestleAlibaba.jpg' border=0 alt='Alibaba and Nestle reinforce their agreement to take advantage of the Chinese market'>
2016-07-11 10:00:00
<![CDATA[Percentil.com, the Spanish second-hand clothing eCommerce company, expands its business to Holland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7078 The second-hand clothing eCommerce platform breaks into its fourth market in Europe after its launch in Holland. The next step in the company's expansion will be to make inroads in the British market, also this year.

 

Percentil, founded in 2012 and present in Spain, France and Germany, last year raised 3.2 million euros in a new financing round. The company hopes to move over 20,000 items of clothing a month in the Dutch market before year-end.

The startup, which receives almost 10,000 orders a month, employs 120 people in its headquarters in Las Rozas (Madrid) and around 20 more in Berlin, where it has a storage and logistics center after its acquisition in 2015 of its German counterpart Kirondo.de. It will be precisely the center in Berlin that will manage the transactions in the Dutch market. It also has logistics centers in both Madrid and Berlin that it is studying the possibly of expanding.

This new launch will allow Percentil to consolidate its European leadership in the purchase and sale of nearly new clothing worldwide, and to pursue its initial aim of expanding in the international sphere. Almost two years after opening, the company started operating in France in April 2014, and last year in Germany. The business model in Holland will be the same as in the rest of the countries where it is present.

Percentil's forecasts are also optimistic in terms of its business figures. The group, which in 2014 saw sales of 1.7 million euros, exceeded 5 million at the close of the current year. The plans for 2016 are to reach sales of 2 million articles.

Consumption of nearly-new clothing is very widespread in Holland, one of the reasons that led the company to opt for this market. According to its CEO, Luis Ongil, “The Dutch have been selling their own and their children's clothes for years, normally in marketplaces where the seller does all the work. With our presence in the country we hope to improve this process and offer sellers a quick and simple way of selling all the clothing they no longer wear, and a channel where buyers can find guaranteed quality clothing at much lower prices and with the option of free returns”. 

Dutch users, as in the case of other European countries, will also be able to sell women's, girls' and boys' nearly-new clothing that they no longer wear to earn some extra money. The company, which started out trading in children's clothing before moving into womenswear, still features no men's clothing in its catalog, although this is one of the company's future goals.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='130' src='http://www.emarketservices.com/Clubs/ems/news/Percentil(1).jpg' border=0 alt='Percentil.com, the Spanish second-hand clothing eCommerce company, expands its business to Holland'>
2016-07-08 10:00:00
<![CDATA[ePages integrates Pay with Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7076 ePages integrates Pay with Amazon to help merchants deliver seamless payments for millions of Amazon customers.

Ecommerce software provider ePages launched Pay with Amazon for its UK and German based online shop owners. This integration allows the merchants’ customers to check out with payment and shipping information stored in their Amazon account, while remaining within an ePages-powered shop throughout the checkout process.

ePages merchants can offer Pay with Amazon, so shoppers can use their Amazon.co.uk or Amazon.de account to complete a purchase. This way consumers don’t have to create an account at the online store, but can use the information that’s already stored within their Amazon account and they don’t need to leave the online store to do so.

For merchants, the new integration also has some benefits. It offers inline checkout and Amazon’s fraud detection at no additional cost. The pricing model is based on transactions, so merchants won’t need to pay a monthly fee or pay in advance.

According to analyst Philbert Shih, the best ecommerce platforms will have to be current with features and functionality related to payment and shipping features if they want to keep up with the requirements of online retailers and their customers. “Today’s demanding consumers desire and trust only the latest tools. This is crucial to the user experience, which in turn goes a long way to determining success for merchant.”

ePages claims to be the largest independent provider of online shop software in Europe based on license revenue. There are said to be about 140,000 companies in 75 different countries who run an online shop based on ePages. The company is headquartered in Hamburg and has additional subsidiaries in London,

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2016-07-07 10:00:00
<![CDATA[Expanding in Africa, eBay partners with MallForAfrica.com]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7073 eBay has partnered with a site called MallforAfrica.com to help Africans purchase goods from US sellers, starting with shoppers in Nigeria and Kenya.

 

 

American eBay sellers will soon gain access to Africa’s biggest consumer markets. This comes via a new partnership between the U.S. e-commerce giant and online shopping startup MallforAfrica.com, set to go live July 2016.

The arrangement will launch a new “eBay Powered by MallforAfrica dedicated platform,” said eBay Business Development Director Fernando Saiz. “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”

Sales on the Ebay.MallforAfrica.com site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” confirmed MallforAfrica CEO Chris Folayan, noting additional African countries will follow.

“We are creating a unique ‘eBay Powered by MallforAfrica’ app to run on all our platforms. When buyers in Africa shop with this app, they’ll be able to shop on eBay, buy what they want, check out, and pay through MallforAfrica,” said Folayan.

Both parties confirmed the partnership will be a financial, marketing, and logistics arrangement only–eBay has not taken any equity stake in MallforAfrica.

eBay’s collaboration with MallforAfrica solves a number of challenges global consumer goods companies face when entering many African markets. With a unique payment and delivery system, its proprietary platform serves as a digital broker and logistics manager between U.S. retailers and African consumers. MallforAfrica has backing from UK private equity firm Helios Investment Partners and partnerships with companies such as clothier Hawes and Curtis and department store Macy’s.

For the new eBay partnership, MallforAfrica’s platform will handle logistics. The venture maintains its own product processing center in Portland, Oregon and takes care of shipping and delivery for goods of its U.S. partners. MallforAfrica’s portal will also handle payments for eBay products, accepting both local currency and digital payments from fintech partners Paga  in Nigeria and M-Pesa in Kenya, which will go back to eBay vendors in dollars.

“The experience will be seamless for a U.S. based seller and will feel as though they are selling to a US buyer,” said eBay’s Saiz.

The eBay/MallforAfrica partnership marks continued outside confidence in Africa’s retail markets and the value proposition for African e-commerce. The continent’s consumer spending is estimated to exceed $1.4 trillion annually by 2020 and online sales are expected to top $75 billion by 2025, according to McKinsey’s Global Institute.

eBay is optimistic about connecting this desire for global goods to a local online platform, “Working with MallforAfrica will enable more of our sellers to reach more African consumers, and for more African consumers to access the products that they want but cannot find locally,” said Business Development Director Fernando Saiz. “Our goal is to connect people around the world through commerce wherever they may be.”

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='158' src='http://www.emarketservices.com/Clubs/ems/news/ebay_mallforafrica.jpg' border=0 alt='Expanding in Africa, eBay partners with MallForAfrica.com'>
2016-07-05 10:00:00
<![CDATA[European B2C e-commerce turnover forecast to reach the €500 billion mark this year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7075 Ecommerce Europe has launched the new European BC2 E-commerce Report during the Global E-commerce Summit. The e-commerce turnover grew by double digits to €455.3 billion, with a growth rate of 13.3% in 2015. This year, the European B2C e-commerce turnover will keep increasing and is forecast to reach the €500 billion mark.

With around 296 million e-shoppers in Europe, each spending an average of €1,540 online last year, the report provides a promising outlook for the e-commerce industry. And there is still more than enough room for further growth. “Today, only 43% of the European population shop online, and 16% of them buy in another country. Moreover, 16% of SMEs sell online and less than half of them sell online across borders (7.5%). The full potential of the European e-commerce market has not yet been reached”, said Marlene ten Ham, Ecommerce Europe’s Secretary General, during the Summit.

The impact of B2C e-commerce on the European economy has been increasing in the past years and its growth is expected to continue in the years to come resulting in European e-commerce sales of €510bn in 2016, €598bn in 2017 and €660bn in 2018. The United Kingdom, France and Germany are clearly the front runners in terms of B2C e-commerce in Europe as they account for more than 60% of all online turnover. The United Kingdom is leading when it comes to the size of their B2C e-commerce market (€157.1 billion) and the average spending per e-shopper (€3,625). However, in terms of the number of e-shoppers, the Germans have a greater market presence than their British counterparts (51.6 million vs. 43.4 million). It is perhaps surprising that none of these e-commerce power houses features in the top 10 of fastest-growing B2C e-commerce markets. Ukraine is at the top of the list (with a growth of 35% compared to 2014), closely followed by Turkey (34.9%) and Belgium (34.2%).

However, there are still several barriers to overcome in order to unlock the full potential of the e-commerce sector in Europe according to the recently published Cross-border E-commerce Barometer 2016. The three main challenges for merchants striving to expand their business cross-border are legal fragmentation, taxation issues (VAT) and logistics/distribution. This is why Ecommerce Europe’s mission is to stimulate cross-border e-commerce through lobbying for better or desired policy by calling among others for simplified and more harmonized consumer rules, improved and innovative online payment systems, as well as open standards and more efficiency in parcel delivery.

European e-commerce facts and figures can be freely downloaded through the light version of the European B2C E-commerce Report and free infographics. The full report can also be ordered through the Ecommerce Europe website. These are the latest and most up-to-date figures from the new European B2C E-commerce Report 2016, an initiative of the Ecommerce Foundation in cooperation with GfK and commissioned by Ecommerce Europe. Furthermore, the report is powered by Asendia, Ingenico, Webhelp and Manhattan Associates.

Source : Ecommerce Europe

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/Clubs/ems/news/EuropeanEcommerce(1).jpg' border=0 alt='European B2C e-commerce turnover forecast to reach the 500 billion mark this year'>
2016-07-03 10:00:00
<![CDATA[Rajapack launches the Guide to Packaging for e-Commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7067 Today, customer loyalty in e-Commerce is a must and the strategy for retaining shoppers applies throughout the whole purchase and post-purchase process. However, many make a mistake at the same point: the delivery.

 

In the online world we forget that the physical sensations of the offline world are key to the purchase process. That is why this process depends so much on the moment when the user interacts physically with the product purchased. Offering an optimum strategy is not only a way to avoid losing a client, but also the perfect opportunity to win a loyal consumer.

We must take this opportunity to communicate the brand, include a message, offer discounts, etc. In short, the delivery must have added value.

According to a study by ESIC Business Marketing School, 80% of users consider packaging very important when receiving a product, and 88% consider it a positive factor in deciding to make another purchase.

 

Steps to follow to make a delivery with added value:

1) Every delivery has a solution

Every delivery is different, and so a solution must be created to adapt to each of them. Having various types of packaging adapted to each product is a good solution without adding cost to the sales process.

2) Tasteful packing that protects equally well

Economic packaging solutions exist that fulfill the function of protecting and fastening the product while also offering added value.

3) Facilitating returns

Reducing the rate of incidents with clients is basic to client retention, and it also optimizes costs related to returns. Using boxes and envelopes that can be forwarded ensures that products are both delivered and returned in optimum conditions.

4) Neat delivery

One of the factors that most influences clients in considering a delivery to be optimal. In some sectors (cosmetics, fashion, gourmet food, etc.), added value in an order is achieved by the neatness of the product on delivery.

5) Care for details

Details make the difference. Complete the delivery offering details that the client may like. This is very relative and depends greatly on each company, but some details never fail: use of tissue or Kraft paper, bows and ribbons, shavings as packing... 

Tips tailored to the specifics of certain sectors :

1) Fashion sector

Most online fashion stores make the most of delivery to highlight attributes of their brand: they personalize boxes, use their colors or include corporate messages. They are also masters of detail and organization in their orders: tissue paper (different colors), labels, etc. All of this in boxes that are forwardable.

2) Wine sector

For the end client, the bottle can be more than simply a product. The box must not only be the means of transporting a bottle, but must also present it and give it a different value.

3) Food sector

Packaging suitable for contact with food does not have to be ugly. The way in which a food delivery is presented is very important.

4) Publishing sector

Today an infinite number of solutions is available for sending books, CDs, DVDs, etc., offering efficient transport and a unique presentation. All in formats suitable for courier and postal services.

5) Technology sector

The need for maximum protection of the product is usually combined with unique presentation.

 

Tips to reduce costs and improve the delivery service:

1) Buy in volume

The larger the purchase, the lower the unit price.

2) Packing

Not to be overdone, but this is one of the great allies in adapting a single package type for different kinds of delivery.

3) Shipping envelopes

Their light weight and small size allow savings to be made on delivery costs. In addition, they are available in formats suitable for courier services.

4) Save assembly time

This process in the order preparation chain can be a point of significant time consumption. One of the most popular solutions is the use of easy-assembly or auto-assembly packaging, ideal for small spaces as they occupy little space.

5) Packing machines

The ideal solution for many order preparation jobs: they save on time, costs and warehouse space.

 

E-Commerce packaging trends:

1) Personalization

The surge of competition in the online sector has led companies to opt for differentiation as a customer loyalty strategy, and thus many have sought ways to reach users in a unique way.

Fashion brands have been quick client outside the internet. Between 70% and 80% of users in Spain reuse their packaging at some time.

2) Ecology

Concern for the environment is present in our society. This means that brands must improve their processes to be greener and meet the demands of users as consumers of eco-friendly products.

Packaging is one of the most visible physical components of an e-Commerce store's concern for the environment, since it is the first physical contact the user has with an online store.

 

See the Rajapack Guide

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2016-07-01 10:00:00
<![CDATA[Séntisis, a Spanish company that analyzes the reputation of companies on social networks, takes on new challenges]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7066 Séntisis, the Spanish startup that offers companies semantic technology, celebrates its fourth anniversary by taking on new challenges for 2017, a year in which it looks to establish itself as a leader in natural language processing.

 

 

This startup, founded in 2012, offers companies semantic technology to measure conversations, interpreting context and the issuer's linguistic turns by means of its own software, developed specifically to comprehend the complexities of the Spanish language.

The idea of the company arose in response to a new corporate need generated by the social networks boom, i.e., the need to listen to and gain social understanding of what is being said about a brand on social networks, and to make use of this data to improve corporate reputation and economic results.

The NLI (Natural Language Intelligence) technology used by Séntisis is based on more than 35,000 linguistic rules that permit the variations and details of the Spanish language in nine countries and more than forty sectors to be processed. In addition, its understanding of the meaning of messages is based on their context, allowing it to identify irony or real intention to purchase. All of this has made it the leading semantic technology for analyzing social network conversations specifically in the Spanish language.

This startup company is also able to measure the reputation of different companies in a sector, show trends and calculate in real time the impact in social networks of an action on TV, such as sponsorship of an event or a spokesperson participating in a talk show.

The company works with clients through an SAAS (Software as a Service) model, whereby the client accesses the tool in the cloud, or through a reporting model offered by the Séntisis consultancy team.

 "For organizations – particularly their marketing departments – knowing what is being said is a quick way of knowing what the consumer wants", says Jorge Peñalva, CEO and founding partner of Séntisis. "Our technical value proposition, allowing us to grow over the last 4 years and into the future, is to provide marketing departments with solutions that are actionable in real-time."

Our technology has an engine specifically designed to understand the different variants of the Spanish language, adapted to each industry (+40) and region, and processing the meaning of structures in context in order to capture the different nuances of the message. Experts in the field of Data Science, they analyze and generate rules and algorithms based on data analysis for automated detection and classification of subjects, feelings, profiles, influences, etc. 

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2016-06-30 10:00:00
<![CDATA[AmazonFresh launches grocery deliveries in London]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7063 The online specialist’s Amazon Fresh service will offer more than 130,000 groceries to homes in north and east London, including thousands of fresh produce, dairy and bakery items that the company has not previously sold in the UK.

 

 

It is the first step outside the US for Amazon Fresh, which will be offered to those signed up to the Amazon Prime subscription service. For an additional £6.99 monthly fee they can get a month of deliveries on orders worth £40 or more.

Ajay Kavan, vice-president of Amazon Fresh, said the key to the success of the service would be a combination of low prices, vast selection and fast delivery. It will be offering one-hour delivery slots to 69 postcodes in the capital with same-day delivery offered on orders placed before 1pm. Prices on selected items are intended to be slightly cheaper than at the major grocers.

“The bar in grocery retailing is exceptionally high. The supermarkets and grocers are among the very best retailers in the world. We will be very methodical and considered in how we roll this service out further in the UK” said Mr Kavan, “We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from our customers.”

Major brand names such as Coca-Cola, Morrisons, Kellogg’s, Warburtons, Walkers and Yeo Valley will be included as well as products from about 50 small local shops, including butchers C Lidgate, Gail’s Artisan Bakery and Konditor & Cook.

As well as household names, Amazon Fresh is also starting a delivery service for 50 independent food retailers, such as Borough Market confectioner Konditor & Cook, London bakers Gail’s, and Soho’s Pizza Pilgrims, which will mean artisan grocery orders placed before 8am can be delivered the same day, and orders before 5pm the next day.

Deliveries will be made in paper bags protected by chillboxes, which are used by the network of independent operators that already deliver non-food items for Amazon.

The online retailer is understood to have been testing fresh food deliveries from its depot in Bow, east London for several weeks.

The arrival of Amazon Fresh, which has been operating in the US for about seven years, comes after the online business signed a deal with British supermarket Morrisons. The Bradford-based chain has agreed to wholesale shelf-stable, fresh and frozen products to Amazon despite already operating its own website in partnership with online specialist Ocado.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='129' src='http://www.emarketservices.com/Clubs/ems/news/AmazonFresh3.jpg' border=0 alt='AmazonFresh launches grocery deliveries in London'>
2016-06-28 10:00:00
<![CDATA[The Oxatis group grows 45% in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7061 Oxatis Group, the company providing solutions for creating and hosting e-Commerce websites, has achieved growth of 45% in 2015, underlining its position as the most commonly used Saas technological solution in Europe.

 

The company group has over 10,000 websites and manages 15 million orders for its customers, generating 500 million euros in online sales.

Offering continuous innovations and a wide range of services, Xopie(the company name of Oxatis Group en Spain) permits SMEs to create full, effective e-Commerce. Its services include: faceted browsing, loyalty programs, verified customer opinion, full real-time integration with management editors, tools for m-Commerce, Facebook sales, marketplaces and optimized natural positioning.

Thanks to the growth in its turnover, Oxatis strengthens its penetration in the e-Commerce market in Europe and opens new offices in Paris (following on from Barcelona, Marseille and London), having also closed deals with major groups like Google and Sage.

 

Oxatis becomes Xopie in Spain

In November 2014, Oxatis acquired 100% of the Spanish company Xopie in order to enter the Spanish market. Its solution will thus complement the one offered by the Spanish company, both in mobile and social networks. The acquisition of Xopie led to a 20-35% increase in turnover in Spain, England and France, with a 30% growth in its customer base in just one year.

In order to adapt to the Spanish market, the Oxatis and Xopie brands merged at the start of 2016 to become Xopie. This change reinforced the Oxatis Group's aim to keep developing in Spain, adapting to the local market.

 

Xopie collaborates with Sage, a world leader in SME management software.

Following a first agreement with Sage France in May 2014, Xopie widens its collaboration with Sage Spain and Sage UK, representing 2 million clients in 3 countries. The new e-Commerce for Sage offer developed by Xopie and sold by Sage, was presented in the SageForum as part of the new agreement with Sage.

Sage and Xopie offer a complete, integrated solution, especially adapted for SMEs. Their solution has exceptional graphic design and over 312 functions to attract new clients and improve their business turnover.

E-Commerce for Sage FacturaPlus powered by Xopie is designed for companies looking to sell through a powerful online store that has a low cost. Regardless of the size of the business, it permits online payments to be processed and collected securely and stock levels to be controlled, and everything is integrated and updated in Sage FacturaPlus (SSB). Under the new agreement, Xopie offers a product integrated with SSB and Murano, the solution that meets SME needs.

Diego Sanchez-Aparisi, Country Product Marketing Director of Sage Spain states that "online commerce is vital for a company to thrive. Particularly small and medium enterprises, which a digital presence helps to find new markets, sell more products and increase revenue".

 

About Xopie

Xopie offers companies an Saas e-Commerce solution with 312 functions, and that is under constant development to respond to the needs of 10,500 clients in 21 sectors and 4 countries.

The company allows its clients to benefit from all the advantages of solution under the SaaS model: quick installation, permanent development, no need to update, customer service, reliability and speed.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='169' src='http://www.emarketservices.com/Clubs/ems/news/Oxatis.jpg' border=0 alt='The Oxatis group grows 45% in 2015'>
2016-06-27 10:00:00
<![CDATA[iAdvize launches its Conversational Commerce Platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7055 iAdvize, a European leader in the field of real-time customer relationship management, announces its new positioning as a conversational commerce platform, and at the same time creates a new brand image.

 

 

 

The company is thus participating in the revolution in communication between customers and brands, whereby today's consumers get involved with companies through bilateral conversations that go on directly in real time. These conversations are central in the customer journey. Thus, iAdvizesupports companies with its "Conversational Commerce Platform".

Since it was founded in 2010, iAdvize has introduced a conversational element to online shopping, giving it a human touch. First created with its Click-to-Chat offer, iAdvize has gone on to become a multi-channel interaction management platform, consolidating its best-of-breed position as a real-time, behavioral segmentation specialist.

Today iAdvize is a "Conversational Commerce" platform enabling companies and brands to identify opportunities for conversation in their own contact points (website, mobile, applications) and in those of third parties (social networks, messaging apps), and to connect with the right person.

According to Julien Hervouët, CEO of iAdvize, “More than 2 million people use a messaging app. This revolution in their use reveals two things: we keep looking for the most conversational experience, and this experience is, as of now, possible and accessible to all. By becoming a platform, iAdvize enables brands to steer all their contact opportunities”.

 

Accompanying companies where conversations take place

Following on from the launch in January 2015 of its community chat solution, which lets visitors to a site receive tips in real time from other visitors, in May 2015 iAdvize reinforced its vision of client engagement by acquiring Bringr technology, thus integrating social networks into its tool.

The new platform enables organizations to meet the challenge of ubiquitous communications, helping them to identify potential clients and respond to them in the right place and via the right channel.

Their customers expect to be able to interact with brands anywhere, anytime, in real time. iAdvize allows companies to meet this challenge: to advise their clients and future clients in real-time, creating engagement through any contact channel, at any time, from a single tool.

Companies can detect their opportunities and create engagement with their target public. As well as technical integration, iAdvize enables brands to connect their clients with the right person: a customer care professional or a member of the brand community.

iAdvize allows companies to interact and build engagement with current and future clients on the website or in social networks, using a single messaging tool (chat, call, video), humanizing the customer relationship, increasing customer loyalty and improving their results.

Currently more than 2,500 websites around the world in all activity sectors use iAdvize. The company collaborates with, among others, Fnac, BMW, B the Travel Brand, Tous, Securitas Direct, Groupalia, Camper, Lacoste, WortenandBBVA.

 

Success case of Voyages-sncf.com

The iAdvize platform permits clients of SNCF (French rail company), Voyages-sncf.com, to manage their travel, receive information about their journeys and contact customer care directly from Facebook Messenger.

Mobiles represent 60% of the Voyages-sncf.com global audience and 25% of its sales. With this service of direct contact via Messenger, the European leader in online train ticket sales continues to focus on the digital consumer.

Voyages-sncf.com clients can choose to receive all their travel information directly in Messenger, in addition to confirmation received by email, and can contact a customer care operator —asking questions by private message, with the option to follow the conversation thread—, thanks to Messenger being integrated in the iAdvize Conversational Commerce Platform.

Clients can choose this form of communication after confirming their purchase, receiving notification that they can find all their travel information in the Facebook app. They can also access their travel history in one place and resolve any doubts quickly and easily.

Integration of Messenger in iAdvize enables Voyages-sncf.com to manage all Messenger messages in the same iAdvize platform already being used for Chat, Video-chat and the Click-to-call service. Thus, operators can deal with several conversations simultaneously, whether they are from Messenger or from other contact channels (chat, voice, video). Thanks to the reporting interface, customer care service can access the history of conversations and measure their results using more than 150 indicators (volume of business resulting from conversations in Messenger or Chat, occupation rate, reactivity, average length of operation, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='129' src='http://www.emarketservices.com/Clubs/ems/news/Iadvize.jpg' border=0 alt='iAdvize launches its Conversational Commerce Platform'>
2016-06-24 10:00:00
<![CDATA[Brands are committing to advertising investment in videos for mobile devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7054 89% of mobile advertisers in Europe, the Middle East and Africa will invest through private marketplaces in 2016, an annual increase of 15%.

 

 

ExchangeWire Research, in collaboration with Rubicon Project, has carried out a study that shows how, at global level, brands are focusing their advertising budgets on native and high-impact video campaigns for mobile devices. Direct purchasers acquire these mobile media for brands in secure, private, automated marketplaces, facilitating their purchase of scaled mobile inventory within another mobile app premium publisher.

According to the report "The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impact" by the Boston Consulting Group, mobile devices are the fastest adopted technology of all time (3 billion connections since the year 2000). The simultaneous rise of automated advertising has resulted in a new sector, valued at 10 billion dollars, which simplifies the process of buying media and speeds up the launch of advertising campaigns to 3.17 billion digital consumers around the world.

The annual global survey of mobile advertising showed native advertising to be the preferred advertising of more than half the purchasers of mobile media directly from brands. In second place are purchasers of media through agencies, 42% of which show a preference for native advertising formats, which represents a year-on-year increase of 32%.

Purchasers in Asia-Pacific, North America and Latin America predict that their spending on video advertising for mobile devices will increase in 2016, which coincides with the view of 90% of purchasers in Europe, the Middle East and Africa. Globally, however, purchasers indicate a fall of 21%. This trend suggests that advertisers are looking to attract users with messages that are personalized, engaging and integrated.

Rebecca Muir, head of research and analysis at ExchangeWire Research, points out that "it is very likely that the personalized native advertising units are increasingly popular because these advertising formats allow advertisers to be more creative and promote greater engagement with consumers."

Globally, purchasers of media directly from brands are acquiring most of the inventory with a location record, and one in three states that 81% to 100% of their advertising for mobile devices acquired in 2015 had this type of record. This raises the proportion of buyers of direct advertising for mobile devices from brands to three quarters, and these foresee that 81% to 100% of this type of advertising acquired in 2016 will be with a location record, compared to 27% in the case of buyers for mobile advertising through agencies.

The adoption of private marketplaces of automated advertising for mobile devices also shows a division between buyers of media directly from brands. "Pioneers" (50%) spend more than 80% of their advertising budget for mobile devices in private marketplaces (which have grown by 100% since 2015), while the "stragglers" (50%) only dedicate 1% to 20% of their budget to these channels.

This division and the rise of private marketplaces, suggest that buyers of big brands are using their bargaining power to close agreements with premium publishers in private marketplaces, while brands focusing on direct response still see advantages in the open exchange model.

"The adoption of private advertising marketplaces for mobile devices is one of the driving forces of today's advertising in all markets. Thus, brands select app developers and more premium publishers to close scaled private agreements", said Joe Prusz, Senior Vice President and Global Head of Mobile Technologies at Rubicon Project. "This change, coupled with improved location data and the adoption of high impact formats such as native advertising and video for mobile devices, means advertising for mobile devices now represents a quarter of all transactions made globally".

Purchasers of media through agencies are managing a greater proportion of their advertising investment through private marketplaces, but the percentage of this investment lags well behind the brands.

 

Source:http://www.puromarketing.com/21/26449/marcas-aumentaran-inversion-publicitaria-video-para-dispositivos-moviles.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Mobile-Video.jpg' border=0 alt='Brands are committing to advertising investment in videos for mobile devices'>
2016-06-23 10:00:00
<![CDATA[Smiling Things, the Spanish e-Commerce platform that invented the "Digital Pop-Up Store" concept]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7050 This digital platform aims to become the leader in e-Commerce for startup brands: it aims to close 2016 with a portfolio of more than 100 brand partnerships and to break the barrier of 100,000 users.

 

 

Founded at the start of 2015 by the entrepreneur Verónica Carrascosa Nogales, the company CEO,, Smiling Things is a Spanish digital platform that aims to become the leader in e-Commerce for startup brands in the world of fashion, accessories and gifts.

The company has more than 10 brands and expects to keep increasing its catalog to reach 100 direct collaborations in 2016. It also has more than 2,000 users a day and monthly growth of more than 20%.

Its goal is to help brands get a foothold in the domestic market —although its products and platform are available worldwide—, improve their positioning, and start to compete and gain visibility in the world of digital communication.

Its vision: have brands from all of Spain's provinces and, once sufficient marketing rotation and a good catalog have been generated, focus on the Latin American market and the rest of Europe. On this basis, 2017 will see the start of international expansion in these markets.

The company has a refined presence in social networks, channels used to catch the attention of consumers and to convey brand messages, and a fully responsive digital sales channel adapted to e-Commerce, which facilitates user browsing on any terminal.

"A great opportunity exists to create a platform that not only consolidates itself as a leading e-Commerce platform in the field of gifts and personal shopping, but that has a vision of creating synergies between brands, promoting entrepreneurship in Spain and helping people who lack certain notions that Smiling Things can provide them with," says Verónica Carrascosa.

Since its foundation, Smiling Things has had a great growth in partnerships, with many brands choosing it as their new sales channel. Some brands are even working on capsule collections for sale exclusively in Smiling Things.

The project, developed without external partner contributions, is expected to launch a first round of external funding in the fourth quarter of 2016. This round will also be leveraged with other public mechanisms such as ENISA.

They are currently developing their own app, making it possible to experience the world of Smiling directly from mobile terminals. In this way, the will close the circle to create a purely digital market place.

Source: http://www.larazon.es/economia/smiling-things-la-apuesta-espanola-que-ha-revolucionado-el-concepto-de-pop-up-store-CG12144699#.Ttt1bPB0kde1lfh

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='86' src='http://www.emarketservices.com/Clubs/ems/news/smiling things pequena.jpg' border=0 alt='Smiling Things, the Spanish e-Commerce platform that invented the "Digital Pop-Up Store" concept'>
2016-06-22 10:00:00
<![CDATA[Amazon India opens six fulfilment centres to reach increasing demand for its products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7120 Amazon launched its India marketplace, Amazon Seller Services, in June 2013.

 

Amazon India has opened six new fulfilment centres across five cities, as it prepares for a spike in demand in the upcoming festival season.

Amazon’s fulfilment centres are large warehouses where sellers send their products, which are packed, despatched and delivered to the customer by the Fulfilled By Amazon service, dealstreetasia.com reports.

The new centres are in Chennai, Coimbatore, Delhi, Jaipur and Mumbai. The move will allow Amazon to offer its Fulfilled By Amazon service to more SMEs and enable faster delivery and easier returns.

Over 80% of sellers on Amazon India use its fulfilment services. The six new centres add to Amazon’s 21 existing fulfilment centres across Gujarat, Haryana, Karnataka, Maharashtra, Delhi, Punjab, Rajasthan, Tamil Nadu, Telangana and West Bengal.

In June 2016, Amazon announced an additional investment of USD 3 billion in India after the company exhausted its investment of USD 2 billion it made in July 2014. Currently, over 1.3 million products are available for immediate shipping through the network of Amazon’s fulfilment centres in India.

Amazon launched its India marketplace, Amazon Seller Services, in June 2013. Amazon US also started Amazon Tatkal, a service-on-wheels, to help SMEs get online within 60 minutes. It also runs a seller lending programme in India to help SMBs on Amazon India get access to working capital.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='109' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-India5.jpg' border=0 alt='Amazon India opens six fulfilment centres to reach increasing demand for its products'>
2016-06-22 10:00:00
<![CDATA[Stylight, the fashion e-Commerce platform, has its sights set on Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7053 The German online fashion platform, Stylight, aims to consolidate itself as the point of support for international fashion brand strategies.

 

Since its launch in June 2013, Stylight has doubled its offer of products and has become the place to visit for fashion lovers in Spain, offering clothes, shoes and accessories, with over 570,000 products in our country alone.Stylight.eskeeps up its rapid growth in 2015 and January 2016, providing global inspiration and local shopping to Spain's "millennial" woman.

The e-Commerce platform that specializes in offering the best shopping experience by combining global inspiration and local shopping has more than 10 million visits to its website and mobile apps all over the world.

This fashion platform is characterized by its international expansion strategy, begun in 2012, which has made it the European market leader, is now present in 15 countries and three continents.

Spanish brands and stores like JustFab, Mango, Pepe Jeans and Opticalling benefit from Stylight's international experience to reach their target audience in the relevant markets. With more than 50% of Stylight's Spanish partner stores developing their international growth strategy through it, the French, German, Italian and US markets appear to be the most important ones for the top Spanish players.

Stylight.es also presents itself as a very good indicator of interest on the part of international fashion companies in bringing their brands and products to the Spanish consumer. Top e-Commerce platforms like Asos and Sarenza, and well-known international brands like Adidas and Hugo Boss expand their scope of activity in Spain through . The 3 countries most interested in entering the Spanish domestic online fashion market are Italy, France and Germany, followed, in fourth place, by the United Kingdom and the United States.

Last year, the Stylight fashion platform, based in Munich, Germany, grew globally to 6.2 million products and it has great growth prospects for the year 2016.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='103' src='http://www.emarketservices.com/Clubs/ems/news/Stylight.jpg' border=0 alt='Stylight, the fashion e-Commerce platform, has its sights set on Europe'>
2016-06-21 10:00:00
<![CDATA[Alibaba Under Fire From Global Brands Over Counterfeits]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7048 Alibaba is coming under fire from global brands for rampant counterfeits on its shopping platforms, after co-founder Jack Ma cast the Chinese e-commerce giant as the global leader in the battle against fake goods.

 

Alibaba Group Holding Ltdis the "world's leading fighter on counterfeits," Mr. Ma said at an investor conference, noting that the company has technology to track down sellers and buyers of counterfeits on its platforms. "We can solve the (fake) problem better than any government, any organization, any person in the world."

Mr. Ma said that part of the problem is that counterfeiters are increasingly taking to the internet to distribute their fake goods, which can be "better quality" and offer cheaper prices than authentic branded goods.

The remarks are rankling global brands, which complain that counterfeit goods remain a significant problem on Alibaba’s sites despite years of promises by the e-commerce company to crack down on sellers of infringing goods.

Bharat Dube, chief executive of Strategic IP Information, which works with brands including L'Occitane en Provence, called Alibaba's efforts to address counterfeits thus far "superficial," and said the e-commerce giant could do a much better job of ferreting out fakes on its platforms.

NetNames, which tracks counterfeits online for brands such as Inditex and Billabong, said Wednesday that generally the clients it represents estimate 20% to 80% of the branded goods on Taobao are fakes.

An Alibaba spokesman said Wednesday that the estimate of fakes is a “wild, inaccurate guess,” and added that “there is no methodology to support a claim like this.”

Alibaba has said it would spare no expense in fighting counterfeits. An Alibaba spokesman said the NetNames estimate of fakes is a "wild, inaccurate guess made by a self-interested party. There is no methodology to support a claim like this."

The latest controversy comes a month after a prominent anticounterfeiting group, the International Anticounterfeiting Coalition, suspended a newly created category under which Alibaba was admitted as a member, following questions from brands about Alibaba's sincerity in fighting fakes. Fashion brand Michael Kors, in a letter to the IACC board, said that the group's admission of Alibaba provides "cover to our most dangerous and damaging adversary."

As Chinese authorities get ready to scrutinize fake goods online, Alibaba Group has promised wholesale changes to how it deals with infringing products, including shifting the burden of proof to sellers on its platforms to show that their goods are authentic.

Mr. Ma said that Alibaba has more than 2,000 people working to rid its platforms of counterfeit goods, but the substantial size of the platforms makes the task challenging. For its fiscal year ended March 31, Alibaba said its China marketplaces handled $485 billion in merchandise volume, which analysts estimate is more than e-commerce sites Amazon.comand  eBay combined.

"Brands are frustrated that Jack Ma and others are standing up and saying that they're investing all this money, but they don't see an impact," said Haydn Simpson, commercial director at NetNames, the counterfeit tracker.

Some analysts also question how much of Alibaba's volume comes from fake-goods sales or fake transactions, which involve sellers paying people to place fictitious orders to boost their standing on Alibaba's site. The concern is that such questionable transactions could drive customer traffic that in turn could profit Alibaba.

Alibaba has said that it uses sophisticated tools to identify and exclude fake transactions. Mr. Ma, at the investors' conference, also said the company's business could be hurt rather than helped by fake-goods sales. "Every fake product we sell, we are losing five customers," he said. "We are the victims of that." He didn't explain his reasoning for that statement.

  Copyright (c) 2016 Dow Jones & Company, Inc.


Read more: http://www.nasdaq.com/article/alibaba-under-fire-from-global-brands-over-counterfeits-20160615-00684#ixzz4C6YdVpNs

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='100' src='http://www.emarketservices.com/Clubs/ems/news/AlibabaCounterfeit.jpg' border=0 alt='Alibaba Under Fire From Global Brands Over Counterfeits'>
2016-06-20 10:00:00
<![CDATA[TUI chooses Spain to launch its B2B booking portal, designed to boost sales of dynamic packages]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7045 TUI Group, the undisputed leader in Europe and the world's largest tour operators group, continues its tour operation commitment by launching a B2B booking portal in the course of 2016.

 

This is a worldwide project designed to sell dynamic packages in 12 countries that TUI wants to enter or in which it looks to improve its presence, and is an addition to its classic wholesale activity focused on Germany, England, Holland, Austria and Nordic Countries. Thus, thanks to this portal, TUI will enter some emerging countries and provide an additional, quality service in others where it is already established.

Tui Partner Place is the name of the innovative, ambitious information and sales platform for dynamic packages. Spain is now the first market in which the new platform is fully operational, and the goal is to open it in another 11 markets, including Portugal, Italy, Turkey, China, Israel, Thailand, Chile, Colombia, Mexico and Brazil.

The purpose of the project, implementation of which is being managed directly by Estefan Dapper, managing director of TUI Spain, is to "offer clients and agencies a tool for easy booking of dynamic packages", says Eduardo Carranza, marketing manager of TUI Spain.

To use this tool travel agencies will have to register on the platform, but Spanish travel agents will be able to access TUI Partner Place without having to request new passwords, provided they already work with TUI Spain, the tourism group's Spanish subsidiary. The agencies can also sell via this platform, in the same way many already do so using certain OTAs.

Clients can browse on the portal, design their own travel plan, and go right to the end of the booking process. At this point, according to their zip code, they will be shown a list of their nearest travel agencies, from which they can choose one to close the booking. They can use a geolocation app to show the nearest points of sale to their address.

The new platform will thus allow users to create their own dynamic packages, including their hotel reservation or their flight plus hotel, while also selecting in the booking process the travel agency to which the sales commission is to be assigned.

The TUI Partner Place portal is multi-purpose. Firstly, it is a B2B platform designed to be an effective, useful work tool for agents, which are given an exceptional tool both for obtaining all kinds of information and for making assigned bookings. This versatility permits agents to view, along with the option chosen, other alternatives (more or fewer night at the hotel, and earlier/later flights) with automatic recalculation.

TUI Partner Place also offers a schedule of 169,000 flight+hotel combinations and more than 200,000 hotels around the world, as well as wide range of complementary offers. But beyond its content what will stand out is its great usability, enabling professionals in the sector to create their own dynamic packages based on client demand.

All of this with very easy web browsing, whether by typing a specific destination, a region, or just the name of the hotel, as well as the airport, specific days, or travel at specific times of day.

In addition, the new website contains articles and HD videos on the most attractive cities on five continents, travel guides, customer reviews, places of interest, shopping, restaurants, nightlife and the best deals, routes and recommended hotels in each city. It gives access to exclusive, up-to-date information on a most extensive range of offers, using criteria that are neutral (lists) or qualitative (with TrustYou social network evaluations of service, cleanliness, location, rooms, food, internet, etc.).

Stefan Dapper, managing director of TUI Spain, stresses the importance of online sales via Spanish travel agencies. "We will continue to promote integration of online sales in traditional travel agencies, and with this the digitalization of the TUI GROUP's business model", he explains.

The tourism group has decided to invite travel agencies to participate in the project and benefit from competitive prices that TUI Partner Place will offer.

The project has been carried out with the participation of Amadeus, Peakwork, Polaris Informática y Comunicaciones, and Silversufer 7among other companies.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='96' src='http://www.emarketservices.com/Clubs/ems/news/TurismoEcommerce(1).jpg' border=0 alt='TUI chooses Spain to launch its B2B booking portal, designed to boost sales of dynamic packages'>
2016-06-17 10:00:00
<![CDATA[Ant Financial takes Alipay to Germany with Concardis]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7041 Alipay, the world’s largest payment and lifestyle platform run by the Ant Financial Services Group, has partnered with Concardis, one of the leading payment providers in Europe, to help the German merchants to offer Chinese consumers a new payment method.

 

Chinese tourists will soon be able to make payments at 210,000 store locations in Germany serviced by payment provider Concardis using Ant Financial’s Alipaymobile payment platform. In addition, it helps Chinese tourists to avoid exchanging money in advance.

Through this collaboration, Alipay solution can be easily integrated by all merchants of Concardis, by far the largest credit card acquirer in Germany with a market share of 40 percent, servicing 110,000 merchants. Besides, Alipay currently has more than 450 million active users and more than 50 percent of China's market share in online payments and 80 percent in the mobile sector.

“With this partnership, we are able to connect German merchants to the many Chinese tourists in Germany through our payment and marketing solution and simultaneously offer a payment method they are used to from home,” says Sabrina Peng, president of Alipay International.

“This integrated solution can be integrated with a software update into the POS terminal and no additional infrastructure is needed for merchants to accept Alipay,” Ant Financial says.

Further to the payment, the Alipay App is also a lifestyle application, the "Global Lifestyle Platform", which gives Alipay users useful information to nearby shops including offers, ratings and reviews. German merchants will be able to push their promotions and activities through the Alipay App to attract Chinese tourists before and during their journey in Germany.

This strategic partnership stresses the importance of Chinese tourists for German merchants: The night stays of Chinese tourists from 2004 to 2014 have increased according to the German National Tourist Board by more than two and a half times. In 2014 there were about two million night stays. The German National Tourist Board expects another growth for the next few years. According to Financial Times Chinese tourists spend during their travel in Germany an average of $ 5.200.

To start with the integration of Alipay, only two steps are necessary. The download of software and the signing of a contract. Concardis will first introduce Alipay infrastructure in all H5000 terminals and thereafter gradually take over in the entire Concardis portfolio. Alipay will be integrated into the entire Concardis merchant portfolio first in Germany, then in Austria.

“Through Concardis, the German merchants are able to offer Chinese tourists a payment method they are accustomed to and gives them the same experience abroad as in China,” the company adds. “On the terminal, a QR code is generated, which the consumer scans with the Alipay app. This makes payment for tourists who are travelling as easy as at home.”

 

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2016-06-15 10:00:00
<![CDATA[7Commerce acquires Stylight]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7037 7Commerce, German media company ProSiebenSat.1's investment branch, has acquired online fashion start-up Stylight's shares. Previously, it acquired 22 % of shares, but it has moved to acquire the remaining 78 %.

 

7Commerce, the strategic investment arm of ProSiebenSat.1, will increase its equity stake in Stylight GmbH effective July 2016. The Munichbased company founded in 2008 is Europe’s most successful fashion aggregator, with operations in 15 countries. 7Commerce will now own 100 percent of Stylight, which is valued at EUR 80 million. In a first financing round, ProSiebenSat.1 had already purchased a 22 percent interest in the digital fashion marketplace in December 2012. The latest acquisition is pending, subject to the approval of the German Federal Cartel Office and the Austrian Federal Competition Authority.

Since the media company first bought a stake in 2012, the young company’s sales have more than quadrupled and the company has grown internationally. Stylight’s commercial success confirms the strategy of ProSiebenSat.1’s venture arm, which is based on the premise that the TVtoonline lever works best in the segments of fashion and lifestyle. Since March 2016, Stylight offers not only fashion, but also home & living products.

Daniel Raab, Managing Director 7Commerce: “Stylight adds the segment of fashion, home & living to our beauty & accessories portfolio and is a very promising platform for further profitable growth. With its mix of content, advertising and commerce, the company is an essential strategic element of our fastgrowing ecommerce business.”

7Commerce invests mainly in the segments of beauty & accessories (Amorelie, Flaconi, Valmano, Stylight) and o nline comparison (Verivox, moebel.de, preis24, 12Auto). It now holds majority stakes in eight companies. To enhance synergies and promote interchanges among the subsidiaries, longterm partnerships are organized into socalled “verticals.”

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='172' src='http://www.emarketservices.com/Clubs/ems/news/7CommerceStylight.jpg' border=0 alt='7Commerce acquires Stylight'>
2016-06-14 10:00:00
<![CDATA[Ecommerce Awards Spain: Promofarma best webshop of 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7035 Promofarma has won the award for Best Webshop in Spain. The online marketplace that’s filled with products from local pharmacies won the most important prize during the Ecommerce Awards, an event hosted by Club Ecommerce.

 

For the seventh consecutive year, Club Ecommerce handed out the Ecommerce Awards. Last Thursday, over 200 attendees of the Museum of Lázaro Galdiano in Madrid saw how Promofarma went home with an award for Best Webshop. In total, there were eight different awards companies could win.

Dr. Franklin was the winner of the Best Webshop Startup award, which recognizes the best young ecommerce project. Online food ordering platform La Nevera Roja (The Red Fridge) won the award for Best Mobile Webshop. In this category, Promofarma was another nominee, together with German online furniture retailer Westwing.

The three companies who had a chance of winning an award for Best Crossborder Webshop, were Uvinum, Kavehome and Birchbox, with the latter going home with the prize. The jury also looked at which companies performed outstanding with their multi-channel activities.

The jury also looked at which companies performed outstanding with their multi-channel activities. That award went to French retail company Fnac, who had to compete with Movistar and Casa Viva. Online supermarket Ulabox went home with an award for Best Social Webshop. Club Ecommerce also had an award available for the best foreign online retailer that sells in Spain. Winner was UK fashion retailer Asos.

For the first time this year, the organization also wanted to recognize the best professional in the ecommerce sector. Nominees needed to be working for more than ten years and at least three of those years in charge of a project with more than 50 million euros in turnover. Jaume Goma (Ulabox), Marcos Alves (El Tenedor) and David Masó (Promofarma) were the three finalists, but it was Goma from Ulabox who was named the best “Big Boss” in ecommerce.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='183' height='100' src='http://www.emarketservices.com/Clubs/ems/news/ecommerce_award_spain2.jpg' border=0 alt='Ecommerce Awards Spain: Promofarma best webshop of 2016'>
2016-06-13 10:00:00
<![CDATA[Amazon primed to introduce new private label brands]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6995 In line with moves already taken by traditional retailers, Amazon.com Inc. is set to roll out new lines of private-label brands that will include its first broad push into perishable foods, snacks and household goods.

 

The new brands with names like Happy Belly for food products such as nuts, trail mix, tea, and cooking oil; Mama Bear for baby products like diapers, baby food jars, gentle detergent, and other related items; and Wickedly Prime to feature snack foods.

According to WSJ report, these new brand names could begin appearing on Amazon’s namesake site as soon as the end of the month or early June. Amazon’s new brands could act as a further draw for shoppers to sign up for Amazon’s membership if the quality and price of the goods are competitive

The company has been working to develop the new private-label lines for several years and had approached branding consultants and manufacturers including TreeHouse Foods Inc.

These aren’t the first private label brands for Amazon. In addition to launches of multiple in-house fashion brands to further diversify private-label offerings, the e-commerce giant already has an Amazon Basics line mainly composed of consumer electronics, and an “ethical” own brand product line called Amazon Elements, which promises transparency for items under its brand.

The new addition of perishable goods makes sense, especially when you think about the increased potential use of its Dash buttons in the home and the at-your-door service of its AmazonFresh program.

If Amazon is able to convince customers to switch away from their preferred brands in favour of Amazon’s private-label alternatives, the analytics and marketing power of Amazon has the potential to dramatically increase profit margins on historically low-margin products like groceries.

“Amazon is ‘carpet-bombing’ the market with new products,” said Bill Bishop, chief architect of brand consultancy Brick Meets Click. “Private label allows them to test out new prices and distinctive flavors with less risk.”

Mr. Bishop said private-label goods boast higher profit margins than name brands because companies save costs on marketing and brand development. And with Amazon’s rich trove of data, it may better predict which products will sell well to its customers.

Amazon only will offer the private-label products to members of its $99-per-year Prime membership, potentially giving the program a boost. Besides, Amazon occasionally designates some products for special discounts available solely to Prime members.

By some estimates, Amazon has 50 million or more Prime members. The company covets them because they spend more on the site on average and may watch streaming videos such as its “Transparent” TV series.

Its Amazon Basics line features hundreds of items such as cellphone cases, computer mice, batteries, dumbbells and dog crates. Recently, it has begun selling its own fashion lines such as Lark & Ro dresses and North Eleven scarves.

Food production carries particular risks. For its new brands Amazon will depend on manufacturers that may have varying quality controls. Any health-related recalls could damage Amazon’s reputation.

Its Elements line, which promised greater transparency about where and how goods were made, initially included diapers, but Amazon pulled them weeks after launching in late 2014, citing design flaws.

Store brands reached $118.4 billion in U.S. sales last year, up about $2.2 billion from the prior year, according to the Private Label Manufacturers Association.

Amazon’s latest lineup is aimed at winning sales in niches with generally higher profit margins, as well as giving the Seattle retailer a potential edge in crafting new products ahead of its own vendors.

]]> <p> <img style='cursor:pointer;cursor:hand' width='188' height='133' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-marca-Blanca.jpg' border=0 alt='Amazon primed to introduce new private label brands'>
2016-06-10 10:00:00
<![CDATA[U.S. e-commerce posts yet another quarterly record]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6996 Online retails sales in the U.S. marked another record-breaking quarter in the first three months of 2015 after an especially harsh winter.

 

Online sales grew 15.1% in Q1 and accounted for 11.1% of retail sales when factoring out items not normally bought online. That’s the highest e-commerce penetration in history.

With a compound annual growth rate of 14 percent since 2008 — much of it a result of free shipping — e-commerce has driven retailers in greater numbers to establish dedicated dot-com fulfillment centers further inland and closer to the final mile in order to satisfy customer expectations.

The e-commerce market had another big quarter, as web sales totaled $86.3 billion for the period ended March 31, a 15.1% increase over $75.0 billion in the first quarter of 2015, according to non-adjusted estimates released this morning by the U.S. Department of Commerce.

The 15.1% growth is slightly ahead of growth on the web in Q4, and, along with Q3 2015’s growth of 15.1%, the highest year-over-year increase in e-commerce sales since the third quarter of 2014.

Total retail sales for the quarter grew 3.3% on a non-adjusted basis to $1.117 trillion from $1.081 trillion, when factoring out foodservice sales and sales at restaurants and bars. Online sales accounted for 7.7% of retail sales during the first quarter of 2016 versus 6.9% in 2015, and e-commerce accounted for 31.8% of total retail sales growth.

When further factoring out sales of automobiles and fuel—items not normally bought online—total retail sales grew by 5.3% ($39.0 billion) year over year to $775.8 billion from $736.9 billion last year. E-commerce grew by $11.3 billion on a non-adjusted basis, which means online sales accounted for 29.1% of retail sales growth online and offline.

By this definition, e-commerce comprised 11.1% of retail sales in the first quarter —a historic high— versus 10.2% in the first quarter of 2015.

Adjusted for seasonal variations, holiday and trading-day differences, the Commerce Department estimates Q1 web sales reached $92.80 billion, up 15.2% from $80.57 billion a year earlier. On an adjusted basis, e-commerce accounted for 11.2% of total Q1 retail sales excluding foodservice, automobiles and fuel, up from 10.1% in Q1 2015.

Analysts report more of those web transactions shifting to mobile. “Q1 e-commerce growth was strong relative to Q4 and we continued to see an acceleration in the shift to mobile shopping and commerce,” says Andrew Lipsman, vice president of marketing and insights at web measurement firm comScore Inc. “Of course, both desktop e-commerce and mobile commerce are far outpacing the growth in brick-and-mortar (but that’s nothing new).”

This quarterly report comes on the heels of a strong 2015 for e-commerce. Shoppers in the U.S. spent $341.73 billion on retail purchases on the web last year, according to the Commerce Department, up 14.6% from 2014. That’s a rate nearly five times as fast as the 3.1% growth in store sales.

 

Source: https://www.internetretailer.com/2016/05/17/us-e-commerce-posts-yet-another-big-quarter

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='114' src='http://www.emarketservices.com/Clubs/ems/news/USA-ecommerce.jpg' border=0 alt='U.S. e-commerce posts yet another quarterly record'>
2016-06-09 10:00:00
<![CDATA[El Navarrico: in eMarketplaces you can find interesting market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2668 El Navarrico is a family-run company with three generations of experience who have dedicated their lives to this SME that produces canned and bottled vegetables. They have successfully combined tradition with innovation, and have opted to include eCommerce in their commercialization strategy. 

Read our success story from El Navarrico, and learn how you can find interesting market niches in eMarketplaces.

 

El Navarrico is a family-run company with three generations of experience who have dedicated their lives to this SME that produces canned and bottled vegetables. They have successfully combined tradition with innovation, and have opted to include eCommerce in their commercialization strategy. 

We talk to Patxi Pastos, Commercial Director of El Navarrico, who shares with us their online sales strategy, the advantages of using eMarketplaces and some tips and recommendations for companies who wish to make the leap to online commercialization.

Read our success story from El Navarrico, and learn how you can find interesting market niches in eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/EMS/prod/Conservas-el-Navarricopeq(1).jpg' border=0 alt='El Navarrico: in eMarketplaces you can find interesting market niches'>
2016-12-08 10:00:00
<![CDATA[Camille Maciet of Stylight: “The companies that work with us have easy access to other international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2665 With over 10 million single visitors and presence in 15 markets including Germany, France, United Kingdom and United States, Stylight is an online fashion store aggregator that is a reference worldwide.

Find out how to access other international markets easily with Stylight.

With over 10 million single visitors and presence in 15 markets including Germany, France, United Kingdom and United States, Stylight is an online fashion store aggregator that is a reference worldwide.

We interview Camille Maciet, Business Manager for Spain and France at Stylight, and ask her what kind of stores and brands can use this platform, what are the criteria for inclusion, and her recommendations for online fashion stores.

Find out how to access other international markets easily with Stylight.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Stylight-peq(1).jpg' border=0 alt='Camille Maciet of Stylight: "The companies that work with us have easy access to other international markets"'>
2016-11-24 10:00:00
<![CDATA[Lola Cruz Shoes: eMarketplaces as an additional channel for international sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2661 Lola Cruz is a successful footwear brand that creates and distributes exclusive designs. Since 2014 it has been present in several eMarketplaces from which it sells to countries such as Italy, Belgium, Germany, Netherlands, United Kingdom and France, among others.

 

Learn from the experience of Lola Cruz, which uses eMarketplaces as an additional channel for international sales.

Lola Cruz is a successful footwear brand that creates and distributes exclusive designs. Since 2014 it has been present in several eMarketplaces from which it sells to countries such as Italy, Belgium, Germany, Netherlands, United Kingdom and France, among others.

 

In this success story they tell us about their experience, the platforms they are present on, the day-to-day running of these marketplaces and the main advantages of being present on them.

 

Learn from the experience of Lola Cruz, which uses eMarketplaces as an additional channel for international sales.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Lola-Cruz-calzado---Peq(1).jpg' border=0 alt='Lola Cruz Shoes: eMarketplaces as an additional channel for international sales'>
2016-11-10 10:00:00
<![CDATA[Verónica Carrascosa, CEO and founder of Smiling Things: “We want to be a benchmark marketplace for new brands”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2654 Smiling Things arose from this idea, as a marketplace geared to new brands that are seeking to make a name for themselves. We interview Verónica Carrascosa, its founder and CEO, who tells us a little more about how it started and what firms can expect from being present on this online marketplace.

 

 

 

We're seeing a growing trend in street markets and pop-up stores that come and go practically overnight, but whose original products make a special impact on shoppers. 

Smiling Things arose from this idea, as a marketplace geared to new brands that are seeking to make a name for themselves. We interview Verónica Carrascosa, its founder and CEO, who tells us a little more about how it started and what firms can expect from being present on this online marketplace.

See for yourself how Smiling Things is working to become the benchmark online sales platform for new brands.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Smiling-Things-Peq(1).jpg' border=0 alt='Ver&oacute;nica Carrascosa, CEO and founder of Smiling Things: "We want to be a benchmark marketplace for new brands"'>
2016-10-26 10:00:00
<![CDATA[Massiel Galán at Livingo: “Our platforms allow furniture companies to internationalize smoothly”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2653 We interview Massiel Galán, Country Manager Spain for Livingo, who tells us how their comparers work, what countries they're present in and how to sign up with them.

It is sometimes complex and costly to make online stores stand out over the competition in both the national and international market. This is why product comparison solutions like Livingo –oriented to the furniture and decorations sector– have emerged to help customers find what they're looking for, and to group demand by sending classified traffic towards them.

We interview Massiel Galán, Country Manager Spain for Livingo, who tells us how their comparers work, what countries they're present in and how to sign up with them.

Find out how Livingo can help with the internationalization of online furniture stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Livingo-peq(1).jpg' border=0 alt='Massiel Gal&aacute;n at Livingo: "Our platforms allow furniture companies to internationalize smoothly"'>
2016-10-14 10:00:00
<![CDATA[Luis Ongil, from Percentil.com: “Premium shopping is what makes us stand out”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2648 PERCENTIL.com is an online store selling nearly new women's and kids' clothing. It opened in 2012 and after four years they are a leading store in Spain and abroad – in Germany and France they have sold 1.5 million items.

 

Luis Ongil, CEO and co-founder of PERCENTIL, tells us how they came up with the idea and how it has developed, and he gives interesting tips so that other entrepreneurs and companies can also succeed.

 

Don't miss the interview with Luis where he tells us that a premium shopping experience is what makes PERCENTIL stand out.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Percentil-peq-2(1).jpg' border=0 alt='Luis Ongil, from Percentil.com: "Premium shopping is what makes us stand out"'>
2016-09-29 10:00:00
<![CDATA[Susana Voces of eBay España: “We want to be the perfect partner for SMEs that are starting to export their products”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2330 With over 157 million active users and 22 million vendors, eBay is one of the largest online marketplaces in the world. Although it began as an auction portal, today more than 80% of its products are new, and 85% are sold directly at a fixed price.

 

We interview Susana Voces, General Manager of eBay in Spain, who tells us all about her Acelera program with eBay, the advantages of the internationalization of this platform, how to register, the costs involved, and an example of a success story in foreign sales.

 

Find out how eBay can become the perfect partner for SMEs looking to start exporting.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Susana-VoceseBay-peq(1).jpg' border=0 alt='Susana Voces of eBay Espa&ntilde;a: "We want to be the perfect partner for SMEs that are starting to export their products"'>
2016-09-15 10:00:00
<![CDATA[Mobile payments: a rapidly expanding market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2609 How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

Get up to speed on the now and the future of mobile payment methods - a rapidly expanding market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MPmovilesPeq2(1).jpg' border=0 alt='Mobile payments: a rapidly expanding market'>
2016-07-28 10:00:00
<![CDATA[Aleix Torné, of the Nova Ágora Group: “Interempresas provides communication tools to help companies enhance their business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2593 INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

Find out how Interempresas fosters the business of companies through a range of communication tools

INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

We interview Aleix Torné, Head of Strategy and Corporate Development at the Nova Ágora Group, who tells us about the evolution of Interempresas, how its strategy of generating media content works, and its international expansion plans.

Find out how Interempresas fosters the business of companies through a range of communication tools

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Innterempresas-peq(1).jpg' border=0 alt='Aleix Torn&eacute;, of the Nova &Aacute;gora Group: "Interempresas provides communication tools to help companies enhance their business"'>
2016-07-13 10:00:00
<![CDATA[Pepita Marín, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2578 In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

WE ARE KNITTERS was launched in 2010 by two entrepreneurs, Pepita Marín and Alberto Bravo, after they noted that knitting was experiencing a resurgence in popularity as a great way to relieve stress. They decided to import the trend to Spain with an online store selling wool and accessories to younger consumers.

Today, WE ARE KNITTERS is a sector benchmark, with 25 employees, selling its products not only in Spain but also in the United States, Germany and France.

In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

Discover the WE ARE KNITTERS success story and how it made its way to international markets!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weareknitters-Peq 2(1).jpg' border=0 alt='Pepita Mar&iacute;n, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"'>
2016-06-30 10:00:00
<![CDATA[OMBIP, the new ideas market for audiences of all kinds]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2577 This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

It can sometimes be very hard to find speakers on a specific subject and coordinate their schedules for a specific date. This is the idea behind OMBIP, the online ideas market which brings together organizing companies and conference professionals in a single meeting point.

Don't miss the interview with Luis where he tells us how they help experts share their knowledge and experience with audiences.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/OMBIP-def-Equipo(1).jpg' border=0 alt='OMBIP, the new ideas market for audiences of all kinds'>
2016-06-16 10:00:00
<![CDATA[Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2562 This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China. Tmall.com is a business within Alibaba Group.

 

This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/TMALL2 copia(1).jpg' border=0 alt='Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China'>
2016-05-31 10:00:00
<![CDATA[Ernesto Graefenhain, of Shipius: “We offer an integrated shipping service for online stores that is affordable and adapts to each business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2418 Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services

Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services.

We have interviewed Ernesto Graefenhain de Codes, Co-founder and Development Director of Shipius, a tool that has been designed to bring stores and shipping companies together, with the best rates and shipping conditions, and that compares options on behalf of online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Foto Ernesto Graefenhain mas pequeña(1).jpg' border=0 alt='Ernesto Graefenhain, of Shipius: "We offer an integrated shipping service for online stores that is affordable and adapts to each business"'>
2016-04-07 10:00:00
<![CDATA[Sucralín extends its reach by selling through distributors on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2400 Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

In this a success story we interview its director Óscar Gràcia, who tells us about some of the platforms where they are present, their strategy and how they run their everyday business in the eMarketplaces.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/SucralinMed(1).jpg' border=0 alt='Sucral&iacute;n extends its reach by selling through distributors on eMarketplaces'>
2016-03-17 10:00:00
<![CDATA[Local preferences, a key factor in international eCommerce strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2389 Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

 

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

This study interviewed 12,000 shoppers in twelve countries, and the most interesting findings are that 33% of the respondents have already made cross-border purchases online from retailers in other countries, and 66% would be willing to purchase via eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Bol187(3).jpg' border=0 alt='Local preferences, a key factor in international eCommerce strategy'>
2016-03-03 10:00:00
<![CDATA[Beatriz Arce, Brand Manager Spain for ManoMano: “We guarantee a wide dissemination of DIY and gardening products”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2386 DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

 

Don't miss this interesting interview where Beatriz  tells us how ManoMano offers wide dissemination for DIY and gardening products.

DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

We interview the Brand Manager for Spain, Beatriz Arce, who tells us how they work, what are the requirements for retail companies to be part of their platform, and how they help the international expansion of companies in the sector.

Don't miss this interesting interview where Beatriz tells us how ManoMano offers wide dissemination for DIY and gardening products

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Manoamano(1).jpg' border=0 alt='Beatriz Arce, Brand Manager Spain for ManoMano: "We guarantee a wide dissemination of DIY and gardening products"'>
2016-02-18 10:00:00
<![CDATA[Seals of approval, a guarantee of security for online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2388 In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

What are known as seals of approval were created to combat the uncertainty perceived by consumers and companies when shopping on the Internet, and their fear of online fraud in these transactions. Their job is to certify the security of the eCommerce channel, and their importance is increasing every day.

In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

Don't miss this interesting article on seals of approval and options for generating a perception of security in consumers that can increase conversions by 14%.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/sellos-de-confianza(2).jpg' border=0 alt='Seals of approval, a guarantee of security for online purchases'>
2016-02-03 10:00:00
<![CDATA[Benet Boix, from Logismarket “We continuously strive to enhance the experience of user businesses”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2383 Logismarket is a pioneer B2B platform in Spain.Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

Logismarket is a pioneer B2B platform in Spain. Since its launch in 2000, it has successfully adapted and enjoyed significant growth. Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

We interviewed the director of Mecalux, Benet Boix, who explained to us how Logismarket facilitates business contacts and in which countries they operate, as well as offering recommendations for users and giving us an exclusive insight into their plans for the future.

Discover how they continuously strive to enhance the experience of user businesses.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Benet-Boix-vertical2(1).jpg' border=0 alt='Benet Boix, from Logismarket "We continuously strive to enhance the experience of user businesses"'>
2016-01-20 10:00:00
<![CDATA[Juan Bautista González, Agronet "We provide opportunities for export and import in the Agricultural Sector"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2361 Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

 

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

 

Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

On its 15th anniversary, this company has launched two new marketplaces for spare parts, and embarked on a strategy of internationalisation. We interview its general manager, Juan Bautista González Mercos, who tells us how these electronic marketplaces help agricultural companies, what products are the most demanded, and reveals their plans in the future.

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/AgronetHor(1).jpg' border=0 alt='Juan Bautista Gonz&aacute;lez, Agronet "We provide opportunities for export and import in the Agricultural Sector"'>
2015-12-23 10:00:00
<![CDATA[Trained staff make the difference in eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2360 There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

 

We speak to Esther Brizuela, its export manager, who tells us how they began to use these sales platforms, which ones they use, what their daily routine is like, and the advice they would give other companies about using marketplaces.

 

Learn from the experience of Riverside in this success story where they highlight the importance of having trained staff to deal with eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/RiversidePeq(1).jpg' border=0 alt='Trained staff make the difference in eMarketplaces'>
2015-12-10 10:00:00
<![CDATA[Interview with Janet Wang, Head of Tmall for Europe: “Consumers prefer to buy everything on a single platform”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2359 Tmall is the largest eMarketplace oriented to consumers in China. We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Tmall is the largest eMarketplace oriented to consumers in China. These platforms, through the dotcom version for companies registered in China, and Tmall Global for companies without a prior presence there, facilitate access by international companies to a growing Chinese middle class that is hungry for foreign products.

We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Discover some success stories and learn how Chinese consumers prefer to make all their purchases on a single platform.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/JanetWangTmallHorPeq(1).jpg' border=0 alt='Interview with Janet Wang, Head of Tmall for Europe: "Consumers prefer to buy everything on a single platform"'>
2015-11-25 10:00:00
<![CDATA[Moma Bikes: ”Differentiation, the key to success in eMarketplace sales”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2354 It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

 

This success story uncovers the marketplaces they use, the benefits that can be obtained from these platforms, and details of their everyday routines.

Learn from the experience of Juan Morera, administrator of Moma Bikes, how differentiation is the key to success in eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MomabikesPeq(1).jpg' border=0 alt='Moma Bikes: "Differentiation, the key to success in eMarketplace sales"'>
2015-11-12 10:00:00
<![CDATA[Interview with Sonia Molina, Country Manager of DaWanda Spain: “40% of sales are cross-border”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2350 Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

 

Its Country Manager for Spain, Sonia Molina, tells us how they help overcome the challenges facing the crafts sector, shares the top-selling products, offers tips for beginners and examples of success stories, and reveals how they boost international sales thanks to their sales platform.

 

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MolinaLopezSoniaverticaldef(1).jpg' border=0 alt='Interview with Sonia Molina, Country Manager of DaWanda Spain: "40% of sales are cross-border"'>
2015-10-28 10:00:00
<![CDATA[eMarketplaces, a good strategy to sell online in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2346 Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

 

Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

eMarketplaces are being seen as a major alternative for breaking in to this market, as they are known and trusted by eConsumers and are leaders in online sales in the region.

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/PlataformasAmericaLatinacuadrada(1).jpg' border=0 alt='eMarketplaces, a good strategy to sell online in Latin America'>
2015-10-01 10:00:00
<![CDATA[Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2335 Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

We are talking to Lindsay Watkin, Director of Sales and Operations, who explains how wineries can take advantage of this platform to sell their wines internationally, and she tells us about the services her company provides.

Read this interview where Lindsay says that their mission is to bring wine and spirits producers and buyers together.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GlobalWinesVert(5).jpg' border=0 alt='Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry'>
2015-07-28 10:00:00
<![CDATA[Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2334 Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

 

Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

We spoke with CEO Marc Schillaci, who told us a bit more about how their tool for creating and managing online stores works, about the maintenance process, advantages compared to other similar solutions, and the e-marketplaces that their tool can access.

Take advantage of this interesting interview with Marc Schillaci, where you will learn how they assist international expansion through their experience in several European markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MarcSchilacciFotoVer(1).jpg' border=0 alt='Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company'>
2015-07-21 10:00:00
<![CDATA[Wei Duan, Alibaba Group “We offer exposure to a global market with very limited resources”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2333 Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba.

Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group, which owns the B2B e-marketplace Alibaba.com with more than 40 million registered companies.

Wei was a speaker at the April 28th conference “How to sell abroad through e-marketplaces”, organized by eMarket Services a project of ICEX Spain  Exports and Investments, where we asked her a few questions about the global marketplace.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba. Don´t miss it.  Learn how you can have global visibility with very limited resources!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weiduanHorPeq(1).jpg' border=0 alt='Wei Duan, Alibaba Group "We offer exposure to a global market with very limited resources"'>
2015-07-02 10:00:00
<![CDATA[Emarketplaces, a way of getting to know customers in new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2322 Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

In this Case Study they tell you what to consider before taking part in an e-marketplace, how they use these platforms and above all, the results obtained thanks to their potential as a Gateway to new customers.

Learn from Gioseppo´s experience, which uses e-marketplaces as a way of getting to know customers in new markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GioseppoBol(1).jpg' border=0 alt='Emarketplaces, a way of getting to know customers in new markets'>
2015-06-02 10:00:00
<![CDATA[Electronic marketplaces, a good indicator of product quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2300 Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Discover their strategy, how they resolve conflicts with traditional channels and the results obtained by using Solostocks.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/INHOSPANBoletin(1).jpg' border=0 alt='Electronic marketplaces, a good indicator of product quality'>
2015-05-13 10:00:00
<![CDATA[Latest changes in China boost eCommerce growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2295 China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

 

Aware of this potential, the country is making major changes to help it become a Mecca for online sales and to create standards for improving quality.  In this article, we will study the current situation and point out some of these changes that will reinforce China´s dominance in global eCcommerce; and we will review new Chinese consumer trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Dragon-doradoBol(1).jpg' border=0 alt='Latest changes in China boost eCommerce growth'>
2015-04-29 10:00:00
<![CDATA[Yaap Shopping, a digital platform where retailers and shoppers interact]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2293 Carlos Beldarrain, CEO of Yaap Shopping: “We offer businesses a platform where they can interact with their customers with discounts and promotions”

Yaap Shopping is a digital platform that links brick –and- mortar stores up with potential shoppers.  It lets stores advertise offers and promotions, and is an easy way for users to discover nearby retailers thanks to its geolocation mobile app.

We interviewed Yaap CEO Carlos Beldarrain, who tells us about the advantages of using this platform, how retailers can participate, and the different offers that can be launched; and shows us other new services like Yaap Money.

Discover how they provide “a platform where retailers and shoppers interact”. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Carlos-Beldarrain---Yaap-Shopping-vertical(1).jpg' border=0 alt='Yaap Shopping, a digital platform where retailers and shoppers interact'>
2015-04-16 10:00:00
<![CDATA[Interview with Andoni Arias, CMO at Inuntji “We offer companies a free and professional way of creating an online store”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2292 Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/InutjiBol2(1).jpg' border=0 alt='Interview with Andoni Arias, CMO at Inuntji "We offer companies a free and professional way of creating an online store"'>
2015-03-18 10:00:00
<![CDATA[Crafts in the 21st century: selling internationally via eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2290 If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, eCommerce has become a great partner when it comes to selling these products and major global eMarketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

Don´t miss this interesting article on how to sell online internationally through eMarketplaces specializing in crafts.

If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy. 

Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ArtesaniaBol(1).jpg' border=0 alt='Crafts in the 21st century: selling internationally via eMarketplaces'>
2015-02-25 10:00:00
<![CDATA[Miniland Group: know your online strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2284 Learn from the experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.

Miniland is a business group from Alicante with several lines of business focused on the manufacture and distribution of child care products.  In 2010 they decided to sell online in Germany because they saw it as a great business opportunity, using Amazon to reach the end consumer and find specialized stores selling online. The experience encouraged them to use this same formula in the United States and today 20% of their sales in those markets are done online.

The experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/MinilandBol(1).jpg' border=0 alt='Miniland Group: know your online strategy'>
2015-02-06 10:00:00
<![CDATA[Interview with Claudio Navarro, manager of Frutas Navarro “eMarketplaces: the best way to access international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2280 Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year.

Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

With 32 employees, in 2013 they decided to export internationally in order to protect their crops themselves, and to get better prices. A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year, with customers in Europe, North America and the Arab Emirates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Frutas-navarro-2(1).jpg' border=0 alt='Interview with Claudio Navarro, manager of Frutas Navarro "eMarketplaces: the best way to access international markets"'>
2015-01-21 10:00:00
<![CDATA[Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2275 "Rationalize allows manufacturers and distributors to show all of the product variations they can make”.  

We interviewed CTO Eduargo G. Pardo who tells us how this tool lets manufacturers and distributors showcase variations of their product, all of its features, advantages and implementation costs.  

It is not always easy to build an online store from a huge catalogue of items or multiple product combinations.

Rationalize was created to solve this problem by making it easier to organize product variants  while at the same time allowing you to manage stock, generate budgets automatically and use social tools to improve the user buying experience.  All of this, without having to be computer savvy. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Eduardo-G-Pardo-Bol2(1).jpg' border=0 alt='Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize'>
2015-01-08 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/EstanisPaypalBol-cuadradape(1).jpg' border=0 alt='Interview with Estanis Mart&iacute;n de Nicol&aacute;s, General Manager of PayPal Spain and Portugal: "PayPal Passport helps do away with the cultural barriers to internationalisation"'>
2014-12-02 10:00:00
<![CDATA[Interview with Juan José Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2251 Many Spanish farmers often work only with local businesses, and not with new buyers outside of their area of influence.  That is why Orangesandfruits.com was created. It is an e-marketplace that puts producers directly in contact with national and international businesses and gives them more options to sell their crops at better prices.  

In this interview, manager Juan José Bas Fayos explains how the platform works, how it benefits Spanish farmers, and tells us which countries can be accessed through Orangesandfruits.com.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NaranjasyFrutasBol2(1).jpg' border=0 alt='Interview with Juan Jos&eacute; Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly'>
2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

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2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

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2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

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2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

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2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

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2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

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2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

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2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

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2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

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2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

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2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

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2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

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2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

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2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00