eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2007, eMarket Services EN 2007-01-08 10:00:00 GMT +1 2007-01-08 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[LinkedIn is now a more effective B2B marketing tool]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5765 It is the social network with the greatest return for B2B businesses.

 

The more networks there are, the greater the costs and reputational risks. Yet the phrase “We're on social networks” is repeated time and again among top management at companies of all sizes. However, “being on social networks is not without its costs, from a daily earmarking of consistent resources through to the cost to corporate reputation resulting from a simple breakdown in communications. Which social networks best suit my business?

LinkedIn allows you to create brand legitimacy, attract more and better converting visitors to your website and generate more potential buyers. It is the number one network among B2B companies. Various reports highlight the greater return for B2B businesses compared to other platforms and also give us some tips for making the best use of it.

LinkedIn has an exclusively professional context. As opposed to Facebook, where users simply spend their time, on LinkedIn users investtheir time in connecting with others.

One of the most effective ways of using LinkedIn for lead generation is by planning and managing advertising campaigns on this social network. This is especially true for companies that mainly operate in B2B, offering them an excellent opportunity to showcase their products, services or events to their target audience (decision makers and buyers).

Many marketing experts now recommend using this network. Here are a few reasons why you should become a member:

LinkedIn generates more traffic. In a recent article, Webbiquity looks at the top social networks and how they generate traffic for corporate blogs and B2B websites. On average, social networks generate 5% of traffic. However, they generated 17% of traffic to corporate blogs and just 1.1% to B2B websites. When they analysed traffic on a site-by-site basis, they found that 90% of social traffic came from the 3 top networks - half of them exclusively from LinkedIn.

LinkedIn is a living database. As opposed to contact lists that are bought and sold on the market, LinkedIn is constantly updated by its members. Because of its social nature, LinkedIn users are keen to update their own profiles, which turns this network in to the best possible database.

LinkedIn notifies you about new potential customers. You can save any search you run to find profiles that best match your company's needs and you can set up alerts for each new post that meets your criteria. This service is an invaluable way of keeping up to date with new appointments and company managers who may be potential customers.

InMail improves response by 75%. This is LinkedIn's most effective tool. The service lets salespeople contact decision-makers who are not necessarily among their contacts. Depending on the level of subscription, salespeople are allowed an unlimited number of InMails per month. InMail allows the recipient to see their connections, recommendations and experience, which always has greater credibility than a simple email.

According to users of this option, there is a 75% greater chance of arranging meetings through this channel than through 'impersonal' emails.

Creating and participating in Groups. Taking part in Group debates is a great way to showcase a company's or a professional's know-how. As well as exchanging information, Groups are a breeding ground for alliances and agreements for developing your business, far beyond pure and simple selling.

LinkedIn is one of the most invaluable B2B marketing tools for professional people seeking employment, for salespeople looking for customers and for companies searching for alliances and to generally develop their business.

It is advisable to maintain at least the most basic pay option to start taking advantage of the network, but even the free option offers huge advantages compared to just using databases.

LinkedIn generates more leads, or potential buyers 3x Facebook and Twitter. Also, Hubspot recently revealed that LinkedIn is up to 277% more effective in lead generation than any other social network, such as Twitter or Facebook. The key factors that it mentions for achieving this are:

 

  • Create a strategy. As with any other business strategy, start with your target and work backwards. Identify your sector with the most relevant keywords. Construct a profile based on those keywords to ensure that people will find you, as LinkedIn also acts as a search engine.
  • Identify your potential customers by company, job and position, and build your network selectively: you have 3,000 possible invitations, but make sure you do not use the default message that appears in them. The acceptance percentage is much greater when the message is tailor-made.

LinkedIn displaces Twitter in B2B. The 2014 edition of the report by the Content Marketing Institute for the B2B sector reveals that LinkedIn has displaced Twitter as a content distribution platform. LinkedIn leaves a more timeless footprint compared to Twitter, where a tweet you have not read the same day disappears from the users' radar for ever.

LinkedIn creates more marketing opportunities. A  recent report from eMarketer describes the changes undertaken by LinkedIn to re-design itself as a content platform. Multiple new and not so new functionalities make LinkedIn a natural platform for publishing relevant content from your corporate blog, from sponsored campaign updates and others similar to Slideshare.

 

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2014-11-21 10:00:00
<![CDATA[65% of stores that sell online do so through an eCommerce platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5764 Attracting new customers is their main benefit.

 

 

Two out of every three businesses that market their services on eCommerce websites currently have no other online sales channel, according to a study carried out by LetsBonus among over 300 businesses and retailers from different leisure-related sectors.

Specifically, small businesses that do not have their own online sales channel find such platforms to be an easy, quick way to establish their presence on the Internet and have access to an eCommerce channel at a time when retailers are seeking ways to develop their online activity and presence without the need for financial investment.

Thus, 90% of cases involve micro-enterprises, small retailers and family-run businesses with fewer than 10 employees and an annual turnover below 500,000 euros.

The study reveals that the main reason for marketing their products or services on such platforms is also the main benefit afforded by them: new customers.

Indeed, over 40% see it as a marketing channel that compliments their normal activities and provides an increase in direct sales, while 90% of such businesses that do not have their own eCommerce say they have, on average, sold up to 30% more than the cost of reaching these new customers.

In addition, half of those surveyed highlighted the fact of having gained the loyalty of between 10% and 30% of their new customers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EcommerceShops.jpg' border=0 alt='65% of stores that sell online do so through an eCommerce platform'>
2014-11-19 10:00:00
<![CDATA[Chinese online shopping portals make a killing on "Singles Day"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5761 E-commerce giants in China flooded their portals with online sales promotions to mark "Singles Day", celebrated each year on 11 November.

 

 Although not an official holiday in the Chinese calendar, "Singles Pride Day" has become increasingly popular in recent years, generating thousands of millions of yuans in retail sales, mainly due to gifts and the numerous activities organised to mark the occasion in Chinese cities.

E-commerce portals have enthusiastically jumped on the bandwagon, offering generous discounts, free gifts with purchases and free shipping, among other special offers.


This year, Taobao, the largest Internet shopping portal in China in terms of sales, gave a 50% discount on any products bought that day, applicable to articles such as clothing, accessories, cosmetics or household goods.

On Singles Day last year, sales on the T-mall platform -owned by Taobao- skyrocketed to 5.2 billion yuans (832 million dollars, 655 million euros), almost ten times higher than the average daily turnover.

The figures for this year are significantly higher, as sales until 11 o'clock local time were over 7.9 billion yuans (1.265 billion dollars, 995 million euros), according to data from the company.

Two hours later (1:38 pm) and ten minutes before the end of the day, the sales target of 10 billion yuans (1.601 billion dollars, 1.26 billion euros) the company had set for the day had been exceeded.

According to figures provided by Alibaba just a few hours before the marathon ended, the five top-selling brands during the day were Xiaomi (mobile phones), Haier (household appliances), Uniqlo (clothing and accessories), Huawei (telecommunications) and Linshimuye (furniture), all Chinese except Uniqlo, which has Japanese capital.

By way of comparison, American shoppers shelled out 1.25 billion dollars last year on Cyber Monday, the first Monday after Thanksgiving, which is regarded as the busiest Internet shopping day in the world's largest economy.

One factor affecting the growing popularity of this festivity and the expenditure it entails is the rapid rise in Chinese online shoppers, who numbered around 187 million in 2011, 39 million more than in 2010 according to a report from the iResearch centre specialising in Internet trading in China.

The colossal volume of online sales that day put a serious strain on even major banking networks and Internet payment systems.

The payment system of China Construction Bank, one of China's most important financial institutions, went down due to overload in areas of the province of Sichuan and Beijing in the early hours of the morning when –according to the bank– demand was six times greater than usual.


Last year courier companies delivered almost twenty million packages. The demand for products via Internet was so intense that some customers had to wait up to three months to receive their purchases, according to the source.

The increase in sales is excellent news for the Chinese government, which has set itself the goal of increasing internal consumption as a means of stimulating an economy that is based on foreign sales, and which this year has shown signs of stagnation in response to the fall in foreign demand.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Single-day.jpg' border=0 alt='Chinese online shopping portals make a killing on "Singles Day"'>
2014-11-18 10:00:00
<![CDATA[Showroomprive counts on Dispeo, assigning it the task of preparing all European orders]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5758 This new alliance will enable Showroomprive stock orders to be prepared in less than 2 hours.

 

In 2014, Showroomprive is set to increase its turnover by 40% over the previous year to between 480 and 500 million euros thanks to the massive growth of the private sales club both in Spain and in the other 7 European markets in which it operates. To manage this growth, which directly affects the company's logistical operations, Showroomprive has signed an agreement with logistics centre Dispeo, a subsidiary of the 3SI Group,a specialist in eCommerce and the largest in France in terms of order preparation for the online sector, for the management and handlingof Showroomprive's orders.

This new alliance will mean that all orders made on Showroomprive from Spain and other countries can be prepared in under 2 hours, thus slashing the delivery times of the private sales giant and ensuring its innovative 72-hour and 24-hour Express Delivery service, unique within the sector, for 30% of all sales.

Dispeo uses an automated logistics solution created specifically for the eCommerce sector and capable of handling huge volumes of orders. In addition, Dispeo has created a specific management system to adapt to the particular characteristics of online commerce and, especially, Showroomprive.

The new system will automatically integrate the selected articles, bypassing various processes related with storage and picking that had previously been necessary elements of traditional goods management for eCommerce. This process, unique within the sector, is especially successful at optimising backlogs and adapts to the shifting order flows, efficiently responding to sales peaks during the busiest periods, such as Christmas.

Thierry Petit, CEO and co-founder of Showroomprive, explains the reasons behind this alliance:With a turnover of 350 million euros in 2013, expected growth of 40% for 2014 and operations in eight countries, Showroomprive has become a leading player on Europe's eCommerce stage. Such high levels of growth are directly related to our development of mobile commerce (which represents over 50% of all traffic), the 72-hour and 24-hour deliveries for 30% of our sales and the capacity to respond to consumers' expectations, thus setting us apart from the other actors in the sector. To accompany this growth, we needed a solid logistics partner, one who would respond to our commitment to maintaining the highest level of excellence in the quality of service, both for the brands that work with us and for members of the club. Dispeo affords us the security of knowing we have a partner that will perfectly execute the necessary logistics operations for coping with Showroomprive's growth, which is set to be even more spectacular over the coming months”. 

At the same time, Bernard Avril, Managing Director of 3SI Services, points out that “as well as its capacity to address the strong development and growth of a partner like Showroomprive, Dispeo distinguishes itself by offering customised logistics for eCommerce businesses, especially in cases where there is a shifting flow of sales”.

Thanks to the flexibility and productivity of its processes, which are unique in Europe, as well as its storage capacity, Dispeo has become a benchmark logistics centre that is key for eCommerce within Europe. It is a subsidiary of the 3SI Group, France's number one private operator of eCommerce services. With over 1,000 employees, the centre covers all the needs of eCommerce businesses: international shipping from the goods' point of origin, reception of the articles and quality control, storage, order preparation, delivery to the shipper and management of returns.

 

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2014-11-17 10:00:00
<![CDATA[Alibaba reaches 12 million users in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5755 Analysts stress how important it is for online sellers such as Alibaba to enter the growing Brazilian market, one of the largest in the world.

 

 

Through its website AliExpress, the Chinese online retailer has announced that it now has 12 million users in Brazil, the biggest market in Latin America. It also highlights the fact that it has recorded significant growth between the months of June and July of this year.

According to consultancy firm ComScore, which has recorded these figures, over the last year AliExpress has attracted no fewer than 10.5 million new users.

Brazil has a population of around 200 million and Internet penetration of over 50%, meaning it still represents a considerable business opportunity for the Chinese retailer. Thus, as ComScore analyst Alex Banks tells BidnessEtc, the Brazilian market is currently among the five largest and shows no signs of slowing down” adding that, if a business is expanding on the Internet, it cannot afford to ignore the opportunities offered by Brazil.

Brazil’s population is seeing improved economic fortunes, leading to a rising middle-class and a growing base of Internet users. According to ComScore, so far the Brazilian market has helped Alibaba’s international business grow 139%.

However, Brazil also has many inefficiencies in the economy. The most prominent one is the trifling number of trade agreements signed by the country and the high protectionist barriers put by the government, which raise the price of imported goods.

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2014-11-14 10:00:00
<![CDATA[Flickr will also be a professional photography marketplace in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5750 It allows professional photographers to sell and obtain revenue from their work, charging a commission for all such commercial transactions.

 

Thanks to apps and smartphones, photographs now take centre stage in the digital world. But ten years ago, when most mobile phones didn't even have a camera, Flickr already saw the importance of photos on the Internet.

Flickr was a cloud before the cloud, a social network before social networks and used tagging before the rise of hashtags”, points out the CEO of Flickr, Bernardo Hernández, looking back on their service. The former Google executive explained the present and future strategy for the platform at a gastronomic encounter with Spanish journalists.

Times have changed for this 10-year-old platform, and the most used camera for its photos is not a reflex or compact, but the iPhone 5. Flickr currently houses 10 billion photos, with 5 million new ones being uploaded every day and 96 million unique users a month worldwide. What is more, this Yahoo-owned tool is the only one that preserves the original quality of the files, which are unresizable. Taking into account such a volume of data, its tradition in server costs and the fact that the Pro version has practically lost its raison d'être due to the amount of free space provided, one cannot help but wonder how Flickr monetises.

Hernández sees Flickr as a pyramid whose base is storage, a higher tier being the chance to share on social networks like Twitter, Facebook or Tumblr and above that comes the treatment and feedback received from experts from existing photographer communities on Flickr - and there is still a further level. Atop the pyramid stands the new business model. Sometime in 2015, Flickr will also start operating as a marketplace for professional photos. “We want interested parties or the media to be able to come along and use a photo, and buy it, and for photographers to make money from this”, explains Mr. Hernández. The Yahoo subsidiary will get a commission for all such commercial transactions. Without specifying the exact sums involved, he mentioned that they would not exceed 50% and would be similar to those of other operators, which leads one to believe that they could be around 30%, as Apple has established for its digital content stores.

Hernández believes that Flickr has “all the ingredients to become the Internet's leading photography platform”. The former Google executive stresses that he cannot work on “products that I don't believe in” and has only had one complaint in the eighteen months that he's been working with Yahoo CEO Marissa Mayer: he'd like to make faster headway on Flickr's roadmap, though he does understand the current pace is down to the fact that “it's a platform that's been around for 10 years”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/Flickr.jpg' border=0 alt='Flickr will also be a professional photography marketplace in 2015'>
2014-11-13 10:00:00
<![CDATA[Rakuten launches a portal aimed at the British market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5748 It is opening a new website in the UK to speed up its participation in the European market.

 

 

Rakuten, the powerful Japanese eCommerce firm, is attempting to raise its game and match Amazon and Alibaba. That is why it has launched Rakuten.co.uk, it first UK-based flagship, which will be steered by Mike Bishop. As well as products from its marketplaces for books (Kobo) and vídeos (Wuaki), the website offers other product lines such as food, drink, beauty, health and pet accessories.

The company has taken this step due to the growth it has witnessed in Europe, setting itself the goal of aligning all its online business lines and unifying its business strategy.

Its future plans focus on an economy of scale, whereby in December the company intends launching a single billing platform for all its services. It will also be introducing a loyalty scheme that will encompass a points-based shopping system. Customers will be able to cash in their points for products, regardless of the category. For instance, they will be able to buy pet accessories and get points to buy a DVD on Wuaki.

In the communique in which the company announced the new launch, Kenji Hirose, CEO of Rakuten Europe, stressed their desire to give consumers a fun, personal experience. “Over the next 12 months we intend to launch a new era in borderless retailing by integrating our eCommerce offer with our global ecosystem of Internet services to make online shopping more fun."

As well as Play.com, the company acquired the French website PriceMinister for 250 million euros in 2010, along with the German Tradoria in July 2011. The retail giant also owns Kobo, Wuaki, online messenger app Viber and video portal Viki.

 

 

 

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2014-11-11 10:00:00
<![CDATA[Mexico has the greatest e-commerce growth in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5744 Over 11,400 million dollars  eCommerce sales in Mexico.

 

 

Pablo Acevedo, General Manager of Ekomercio, Authorised Supplier of Certification (PAC) for issuing, stamping and managing e-billing, said that companies already using the e-bill may increase their total sales up to 30 %, due to that also opening a new sales channel: so-called eCommerce.

According to Pablo Acevedo, General Manager of Ekomercio, B2C e-commerce sales in Mexico this year will exceed 11,400 million dollars, making it the Latin American country with greatest growth in terms of e-commerce up to 2017.

At year end 2014, Mexico is expected to reach 10.4 million online buyers, a figure that represents 21.3 % of the internet user base. At the same time, Ekomercio states that the increase in online buyers in this country at year end will be 16.4 % with respect to the previous year.

It reported that 71 % of internet users have made some purchase in this way, and computers are preferred for performing sales transactions, at 85 %, while mobile phones take second place.

eBilling in Mexico grew 51 % during the first four months of 2014, with 3,700 million e-bills being issued and registered over that period, compared to 1,987 million that were issued for the entire year in 2013.

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2014-11-07 10:00:00
<![CDATA[Payment platforms Apple Pay and AliPay may collaborate together]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5742 A possible collaboration project between two techno-giants, Apple and Alibaba, may make Apple Pay and AliPay even more versatile and universal methods of payment.

 

Though an official announcement has yet to be released, when Tim Cook and Jack Ma were each interviewed at the Wall Street Journal Digital conference, they hinted that both Apple and Alibaba were preparing some kind of collaboration with their respective payment systems. Apple Pay and AliPay provide alternative payment solutions, the first for in-store payments and the latter for online payments.

While Apple Pay was supposedly under pressure from Google's NFC-based payment systems, in reality it seems to have thrived during its first days in the US, though department stores and retail chains are looking for alternative, universal solutions using QR, such as CurrentC.

 AliPay, on the other hand, does face major opposition from PayPal, each vetoing use of the other on eBay and Alibaba respectively. Even so, thanks to Chinese sales AliPay has handled payments amounting to 200 billion dollars, boasting 70% of all online transactions in China and 800 million users, while PayPal handled 180 billion and remains strong in the US.

An agreement between Apple Pay and AliPay would benefit both parties in terms of their position in other markets, as well as avoiding their treading on each other toes, meaning they have all the advantages to form a major alliance. AliPay is now the world's third most widely-used payment system after Visa and Mastercard, while Apple Pay aims to become the most popular in-store payment system.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='162' height='100' src='http://www.emarketservices.com/clubs/ems/news/Alipay_Applepay.jpg' border=0 alt='Payment platforms Apple Pay and AliPay may collaborate together'>
2014-11-05 10:00:00
<![CDATA[30% of consumers in the US shop as much or more via mobile devices as PCs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5741 An increasing number of consumers are shopping via mobile devices, but need easier access and good customer services.

 

According to a new study by research firm Contact Solutions, consumers have high expectations when shopping via mobile phone and, if these are not met, they abandon their shopping baskets immediately.

“Investment made by companies to enhance both the online and mobile shopping experience are starting to yield benefits, but maintaining this trend means paying a great deal of attention to customer care” saysJohn Hibel, Director of Marketing at Contact Solutions. "Consumers use a growing number of apps for mobile shopping but, when they come across a problem and don't receive any help, the consequences are fatal for retailers. There's a simple solution to this: invest more in app customer care in order to meet consumers' expectations and give them a problem-free shopping experience” the Director assures us.

The study entitledMobile Shopping Cliffhanger undertaken by Contact Solutions reveals that an increasing number of consumers are shopping via mobile devices, but need easier access and good customer services. The key conclusions drawn from the report include:

  • Online purchased have become generalised: 30% of consumers in the US shop via both mobile devices and PCs, while 3 out of 4 consumers now shop online.
  • Purchases made via mobile devices are becoming ever more common: 1 out of 10 consumers prefer to do their online shopping exclusively via mobile devices.
  • Purchases made via mobile devices are not without their pitfalls: 16% of consumers say they have had problems with shopping apps at least once per session, while 38% of those surveyed say they feel frustrated by the lack of help within mobile apps.
  • When consumers have difficulties, they abandon their shopping basket: 51% of consumers abandoned their shopping basket when facing problems with their app shopping experience, while 20% completely abandoned the app.
  • Consumers are constantly fighting to get in-app help: Over half (55%) of consumers say they have to fight against an app issue at least once every five visits.
  • Consumers want to receive in-app assistance: 92% of shoppers say it would be helpful to have a customer care service that automatically provides in-app help to complete a task or goal.

The Contact Solutions study was carried out in August through online surveys involving over 1,000 adult shoppers in the United States.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobile-commerce(8).jpg' border=0 alt='30% of consumers in the US shop as much or more via mobile devices as PCs'>
2014-11-04 10:00:00
<![CDATA[How Alibaba does business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5733 Alibaba's B2B is only a small part of its business.

 

Alibaba Group is attracting a lot of media attention and comments on social networks after withdrawing the largest initial public offer in history. Its launch on the US stock market moved a mere 25 thousand million dollars, with additional shares being sold to meet demand.

While all eyes are on Alibaba, there are lots of questions about how and what Alibaba does, which is still not clear to the majority of people.

In the strict sense, Alibaba is not an online shop because it does not sell products, instead, it operates enormous online markets (Taobao and Tmall) where millions of traders and brands set up displays and sell their products.

In this regard, the Alibaba model is more similar to eBay and like it, Alibaba earns part of its income from the charges that it applies to Tmall transactions. Unlike eBay, Alibaba also generates income through advertisements on its shopping websites, Taobao and Tmall. Thanks to this combination of advertisements and fees, Alibaba is more profitable than its competitors.

When you search for “Alibaba” with Google, one of the first websites to appear is Alibaba.com. That is the portal that its founder, Jack Ma, set up in 1999, when the company began. It is a B2B portal that connects Chinese manufacturers with clients abroad.

Nonetheless, this B2B portal is a relatively small part of the general transactions of Alibaba Group, above all in comparison with its B2C markets of Taobao and Tmall, which accumulate hundreds of millions of users and represent the majority of its revenue.

Alibaba launched Taobao in 2003 and Tmall in 2008, and both now dominate Chinese B2C e-commerce. In 2013, these markets generated 248 thousand million dollars in transactions, a larger sum than Amazon and eBay together.

In spite of the fact that Taobao and Tmall are very well-known names in China, most consumers outside China have never heard of them because most of the services on these sites are only available for Chinese speakers.

Taobao and Tmall have their own search engine, provided by Alibaba, which helps buyers to find products. Besides, many traders who sell on Taobao and Tmall take part in key word auctions, very similar to how business spend money on Google. It works in a similar fashion to AdWords by Google.

The search and its relationship with advertising generates a lot of money for Alibaba, as Taobao alone has around 7 million businesses that compete fiercely to attract the attention of the buyers of their articles.

The article How Alibaba does business was originally published on Actualidad eCommerce.

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2014-11-03 10:00:00
<![CDATA[eCommerce in France has grown 10.5 % in the first six months of the year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5734 In spite of the French economy not being at its best, with a GDP at zero growth and the smell of recession still in the air, eCommerce in France remains distant and is just beginning on the road to growth.

 

In spite of the French economy not being at its In the first six months of the year online sales in France increased 10.5 % with respect to the same period in 2013, reaching 17,700 million euros. That is according to the data from the Federation du E-commerce et de la Vente a Distancia (FEVAD).

FEVAD's estimations are based on data gained from transactions managed by the main payment platforms that are used by 147,200 active sites. According to the data collected by the consultancy firm eMarketer, the current trend in the sector in France is for a greater number of digital buyers, although with a lower spend per transaction.

So the average value of online orders for Q2 2014 dropped with respect to Q2 2013, going from 109.33 euros to 82. A significant decrease that, nonetheless, is compensated by a greater ratio of frequent purchases.

According to FEVAD data, the purchase rate rose 7 % with respect to the previous year. As a result, the average spend per online buyer in France went from 472 euros (in Q2 2013) to 488 euros in the same period in 2014.

A piece of data that shows the every growing weight of e-commerce on traditional retail is that the proportion of online sales over total retail has also increased. According to FEVAD, the percentage of growth with respect to 2013 is about 1 %. In 2013, online sales represented around 8 % of retail sales in France, excluding the food & groceries sector.

On the other hand, mobile purchases are also increasing considerably, although they are still not fully developed. In this regard, the value of sales-transactions using mobile devices (smartphones and tablets) increased 52 % over the past six months, with respect to the same period the previous year.

]]> <p> <img style='cursor:pointer;cursor:hand' width='119' height='100' src='http://www.emarketservices.com/clubs/ems/news/francia(3).jpg' border=0 alt='eCommerce in France has grown 10.5 % in the first six months of the year'>
2014-10-31 10:00:00
<![CDATA[Google considers Amazon its greatest threat in the area of search engines]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5732 Eric Schmidt, CEO of Google, has indicated that his greatest competitor in the field of search engines comes from the e-commerce company Amazon.

 

At a meeting in Berlin, Eric Schmidt, CEO of Google, responded to accusations regarding the Californian company's control over the search engine market, indicating that there was competition in the sector from several angles.

Schmidt commented that, although many people think that their greatest competitors are Bing and Yahoo!, in reality their greatest rival in the field of searches is Amazon.

The director of Google has explained that, although people don't identify Amazon with searches, if a user is going to search for a product to buy, in most cases, he or she will go to Amazon.

Furthermore, he considers that Jeff Bezos' company responds to users' questions and searches in the same way as Google does.

Besides, Schmidt also sees a constant threat in start-ups and innovators, as there will be someone in a garage threatening his business, just like they did in Google in the beginning.

Likewise, the veteran manager defended the idea that "changes come from where you least expect them, and the new company that takes Google's place will not do the same thing that Google does, in the same way that Google did not do what AOL was doing”.

Lastly, he expressed his opinion that his company is not in a business where competitors are not allowed, and he reminded us that no user is obliged to use Google, they say in the Economic Times.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/GooglevsAmazon.jpg' border=0 alt='Google considers Amazon its greatest threat in the area of search engines'>
2014-10-29 10:00:00
<![CDATA[eCommerce in the countries in the North of Europe could reach 36,800 million euros in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5729 eCommerce continues to grow, after an increase of 13.7 % in Europe.

 

eCommerce in Northern European countries is expected to undergo a growth of 10.7 %, reaching 36,800,000.000 euros in 2014. These are the conclusions of the new study by Ecommerce Europe on B2C eCommerce in this European region, formed by Sweden, Denmark, Finland, Norway, the Baltic countries and Iceland, and which positions itself fourth in e-commerce market volume in Europe.

eCommerce continues to grow after increasing 13.7 % in 2013 with respect to the previous year, with a volume of 33,200,000,000 euros. Norway leads this market with 8,900,000,000 euros, followed closely by Sweden and Denmark. On the other hand, the Baltic countries and Iceland represent lower growth, although they have also experienced rises of 15 % and 30 % respectively.

With respect to the average spend per online consumer, figures position the region of northern Europe well above the average European spend. 18.6 million clients spent an average of 1,780 euros last year on online purchases, in comparison with the general average in Europe of 1,376 euros. Norway positions itself once more in first place with an average spend of 2,688 euros per consumer. Estonia, Lithuania and Latvia lower the average amongst countries in the northern region, due to their online infrastructure, which is under development, above all in remote regions.

Likewise, the percentage of penetration in internet is positioned at around 87 %. Iceland has become the country with the most penetration (97 %).

See the full study here. 

More information: http://www.ecommerce-europe.eu/press/2014/northern-european-e-commerce-market-expected-to-reach-36.8-billion-in-2014

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2014-10-27 10:00:00
<![CDATA[Is Amazon trying to replicate Apple stores?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5725 One of the largest companies in the e-commerce sphere crosses the borders of the virtual world and decides to open a physical shop in New York.

 

The newspaper The Wall Street Journal announced the news a few days ago:Amazon, the western e-commerce giant, has decided to open its first physical shop, and has chosen the iconic city of New York for it.

Usually the process is the other way around: a company that has been selling for years in the very analogical physical world decides to take a step forward, attracted by the popularity of e-commerce, and open an online shop from which to expand the scope of its operations.

The largest shop in the world doesn't exist. That is to say, you can't go to a physical premises to acquire the millions of products that are sold on Amazon. But, soon, there will be a shop that you can enter personally and buy everything on display there.

On 34th street, just between the Empire State Building and the central office of the department store Macy´s, we could say, right in the heart of the Big Apple, will be where Amazon locates its first physical shop.

Not only for buying everything on display there like in any other conventional shop, but as a pick-up point for any product on sale on Amazon that we have bought over the internet. -If you are near this establishment that Amazon plans to open shortly in New York, you won't need to wait until the package reaches your house, you can just say that you want to collect it personally at this establishment, when you buy it.

On the other hand, we should not lose sight of the interesting possibility that Jeff Bezos' company can exhibit his own electronic devices to potential clients, Kindle e-book readers and the range of Kindle Fire tablets and the Fire Phone mobile phone. Having these devices within hand's reach, taking into account the usually unbeatable prices they are sold at, may be a temptation that is difficult to resist.

Products bought online may also be returned to the shop. Amazon wants to have its physical shop ready for the start of the Christmas season, one of the moments of greatest commercial demand, especially in the city of skyscrapers.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Tienda.jpg' border=0 alt='Is Amazon trying to replicate Apple stores?'>
2014-10-24 10:00:00
<![CDATA[eCommerce up 80% in Argentina]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5721 The Argentine Chamber of e-Commerce (CACE) published some interesting data on the sector during the event known as eCommerce Day.

 

The data presented during eCommerce Day showed that Argentina has undergone a boom in online purchasing.

Specifically, noted by Marcos Pueyrredón, director of the Latin American Institute of e-commerce, Argentina saw a year-on-year growth in e-Commerce of 80%.

This figure indicates that after Brazil, Argentina is the second most mature market in the region in the field of e-commerce.

The most popular sectors for e-commerce in Argentina -and those with the highest revenues- were tourism, clothing and footwear, although electronics had the most offers.

In addition, it was revealed that around two million new purchasers in Argentina were initiated into e-commerce, and although most purchases are made from the PC, the weight of smartphones is on the rise, and 30% of the visits to these portals were from these devices.

The prizewinners in the eCommerceAwards and the eCommerce Startup Competition were also announced at the event.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce(1).jpg' border=0 alt='eCommerce up 80% in Argentina'>
2014-10-22 10:00:00
<![CDATA[PayPal now allows bitcoin to be used by sellers of digital goods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5714 After the news a few weeks ago that Braintree had activated transactions based on bitcoin for PayPal developers, the mobile payment company owned by eBay now allows transactions to be made on its platforms using the virtual currency. However for the time being this option is only open to sellers of digital goods.

PayPal will receive income from its bitcoin transactions through the reference rates, which are fairly common in the world of electronic payments. This measure marks a step forward, but does not yet signal bitcoin's inclusion in PayPal's digital portfolio. Initially it will only be valid in North America, according to TechCrunch.

PayPal expressed an interest in bitcoin some time ago, in line with the position of John Donahoe, eBay's CEO, who said that the cryptocurrency would play a “key role” in the future of the company. Now that the big-hitters -from Overstock to Wikipedia- accept bitcoin for some of their transactions or donations, PayPal has decided to jump on the bandwagon.

Through associations with BitPay, Coinbase and GoCoin, PayPal will allow its sellers to accept bitcoin for transactions involving digital goods. The company has opted to team up with a handful of partners instead of only one, following the example of Braintree with Coinbase early this month.

Scott Ellison, director of corporate strategy at PayPal, declared that his company “is playing the role of the intermediary, but the cost will be left up to the merchant and the payment processor”. Likewise, the CEO of GoCoin Steve Beauregard, said: “This is a huge endorsement to the digital currency community”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/PaypalBitcoin.jpg' border=0 alt='PayPal now allows bitcoin to be used by sellers of digital goods'>
2014-10-21 10:00:00
<![CDATA[eBay launches a marketing platform to help shops optimise their sales at scale]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5706 The platform includes a series of planning and analytical tools that integrate eBay Enterprise's demand-generation technologies with new solutions.

 

eBay Enterprise, eBay company inc, has just announced the availability of eBay Enterprise Commerce Marketing Platform, a loyalty-building solution that will help retailers optimise sales made via any channel. 

Designed and developed in partnership with FICO, a leading predictive analytics and decision management software company, the marketing platform of eBay Enterprise combines the commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s analytics technologies and products to optimize the relevance and value of each individual customer’s purchasing journey.

With this solution, brands and retailers in eBay Enterprise can unlock the predictive power of their data to deliver the most effective content to customers through the best combination of channels at each moment.

“Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else”, says Steve Denton, vice-president of marketing solutions at eBay Enterprise. “The combination of commerce insights and analytics allows marketers to better predict consumer behaviour, optimize ROI throughout the life of campaigns and relevantly address individual consumer needs”.

“Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex”, says Don Peterson, general manage of FICO Marketing Solutions. “In this environment, marketers who can rapidly analyse and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behaviour and present the best offer have a clear competitive advantage”.

The eBay Enterprise marketing platform includes a series of planning and analytical tools that integrate the demand generation technologies of eBay Enterprise with new solutions:

  • Customer Engagement Engine: combines email and customer database technologies to provide a fully integrated messaging engine utilizing powerful analytical tools to create and deploy personalized, relevant content across all addressable channels.
  • Affiliate Engine: connects with more than 200,000 publishers to drive sales with online, in-store, mobile, and social solutions.
  • Display Engine: grows business with timely and personalized display advertising to consumers throughout their shopping experience, and across entire customer lifecycle.
  • Social Engine: targets shopping cart abandoners with social media display ads on any tablet, mobile or iOS device.
  • Loyalty Engine: rewards customers with personalized offers to increase revenue and retention.
  • Attribution Engine: applies proven analytical models and highly actionable insights to enhance the value of media plans.
  • Media Planner: optimizes media plans and budgets in real time.
  • Optimization Engine: predicts the perfect content and moment of delivery to create targeted, highly personalized recommendations for every customer.
  • Audience Insights Engine: aggregates and analyses data from owned customer databases, third-party data from external sources and exclusive first-party commerce insights from eBay.

For more information on the Commerce Marketing Platform, visit the website eBay Enterprise Know Now.  

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Ebayenterprise.jpg' border=0 alt='eBay launches a marketing platform to help shops optimise their sales at scale'>
2014-10-20 10:00:00
<![CDATA[99designs breaks a new record with almost one million designers registered]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5707 Since its creation the platform has paid over 60 million euros to its community of designers.

 

 

Digital platforms that allow new formulas for self-employment for freelance professionals are seeing record numbers of users since the start of the crisis. 99designs has been a witness to this boom, and its community of designers now has almost one million users. In Spain, its pool of designers in search of customers has increased by 50%.

  • Over 225,000 companies from 196 countries all over the world have turned to 99designs to find a designer who can give them a solution to their graphic design needs.
  • Since its creation the platform has paid over 60 million euros to its community of designers.
  • Every three seconds, a new design is uploaded to the platform to be assessed by a customer.
  • Since its launch in Spain, the website has seen an increase of 150% in its bids, the formula used by the website for customers to post their demands for designs.

99designs set up its platform to connect design professionals with small and medium companies who needed graphic services that would match their budgets. According to the Central Company Directory, SMEs represent 99.88% of businesses in Spain.

“With such a high number of small enterprises in Spain, graphic design is a key tool for capturing the attention of their customers both online and offline”, says Patrick Llewellyn, CEO of 99designs. “The SMEs need good designs at good prices. Designers are out to capture new customers and they don't know where to find them. Our website helps them get together and set up stable working relationships. Our objective is to make graphic design accessible to everyone.”

99designs is the leading online platform in graphic design services, and has successfully carried out over 33,000 design projects. Every day, thousands of customers contact designers via the website to obtain a range of design services, from their corporate branding to banners, website design, packaging and merchandising.

“When an entrepreneur starts up a business one of the first things to do is to look for a good brand and a good logo which helps attract attention and make connections in an ever more globalised market. If the budget is tight, there are useful services available with very good professionals. I use 99designs.” says Elena Gómez de Pozuelo, Chairman of the Spanish Association for Digital Economy.

Since March 2013, 99designs has offered its services in Spanish for all its customers in Spain and Latin America. Since its launch, the platform has teamed up with international accelerators such as Wayra to support small companies and startups in America and Europe.

For more information or to set up a telephone interview with Patrick Llewellyn, CEO of 99designs, contact:

99designs, the largest graphic design website in the world, has helped 225,000 companies all over the globe access quality designs at affordable prices.

In addition to being a pioneering company in design tenders based on private funding and providing companies with a wide variety of designs and concepts, 99designs has expanded its services to allow customers to work with designers on an individual basis, purchase design templates from the logo shop or make minor adjustments within an hour using Swiftly.

With over 85,000 designers from almost every country in the world, 99designs continues helping companies to achieve success in their branding through designs created by a healthy community of talented graphic designers.

With offices in Berlin, San Francisco and Rio de Janeiro, 99designs provides work for over 100 employees and is backed by Accel Partners




]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/99designs2.jpg' border=0 alt='99designs breaks a new record with almost one million designers registered'>
2014-10-17 10:00:00
<![CDATA[DHL launches the use of drones for eCommerce in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5705 Reducing delivery times is the key to getting ahead of the competition.

 

The eCommerce giants are trying to find new formulas to improve their product deliveries and make them more efficient. Reducing delivery times is the key to standing out from the competition, and they are all doing everything possible to offer practically instantaneous delivery. Getting the product to the customer within 24 hours is the limit to be beaten. Amazon is banking on various methods for attaining this almost instantaneous e-commerce future. One method was to consider sending the products even before they'd been purchased by the customer. Another was to use drones to make deliveries. The Amazon drones  were presented in 2013 as a pilot project on a US TV program.

Amazon's idea did not remain at the experimental stage, and has since become something of a turning point for eCommerce. A number of companies have tried to incorporate drones for various purposes. Facebook, for example, is working on using them to take Internet connections to places where there is no coverage. But there are also examples from other eCommerce and logistics companies who have also spotted the potential of using this device for home deliveries.

Drones are in fact one of the ten inventions that could revolutionize the retail world, or are already doing so.

DHL is the latest to join the list, and have conducted the first pilot experience in Europe in the use of drones for delivering e-commerce purchases. The company, one of the leaders in the logistics sector (the former German public postal service company which has successfully adapted to the new demands of the e-commerce world), explained to The New York Times that it does not intend these devices for generalised use or for all its deliveries, but to reach remote locations or those that are difficult to access. The drone would therefore provide coverage for places where it is not profitable (or easy) to use traditional methods.

 In fact the area where the first trials are taking place is a small island in the north of Germany with only 2,000 inhabitants. The drone will fly every day from Bremen to the small island of Juist, a 30 minute flight. This first test will be a service for delivering medicines.

The messaging company will not take the product directly to the consumer by drone. One of the workers in the island's postal service will collect the contents from the drone and then deliver them to the rightful recipients. When the drone is unable to fly due to bad weather, they will use the same methods as before, such as air transport or ferry.

In view of the challenges often posed by geography on the old continent, if DHL's trials are successful, drones could become a very interesting ally for European messaging services.

 

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2014-10-15 10:00:00
<![CDATA[Amazon and Twitter set up the #AmazonWishList]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5704 Amazon announces #AmazonWishList to add products to the wishlist via tweets.

 

 

Last 5 May Amazon launched #AmazonCart, a service that enables shoppers to add products to their Amazon shopping cart by simply responding to tweets containing a link to an Amazon product and adding the hashtag, without leaving Twitter.

The Christmas campaigns will soon be underway, and with them the start of Christmas shopping. This year, Amazon and Twitter have stolen a march by preparing for these purchases with the launch of a new commercial tool. To complement this service, Amazon has announced #AmazonWishList, which operates in the same way, but instead of sending the product to Amazon's shopping cart it adds the product to the user's wishlist. Their new initiative is #AmazonWishList, enabling Twitter users to respond to tweets from Amazon by adding this hashtag, and be automatically redirected to a list of “wanted products” created on the portal.

This is not the first time these companies have joined forces to develop shared projects; just a few weeks ago Twitter launched its universal “Buy“ button so sellers could steer conversations to purchasing moments.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonTwitter.jpg' border=0 alt='Amazon and Twitter set up the #AmazonWishList'>
2014-10-14 10:00:00
<![CDATA[Amadeus and BroadVision launch an e-commerce application]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5703 Designed to provide online solutions for the B2E and B2C markets.

 

 

Amadeus and BroadVision have announced the launch of an e-commerce app that will allow agents in the travel sector to integrate a new generation of online solutions for the B2E and B2C market. It is aimed at both trip providers (hotels, airlines, car rental companies) and online agencies or companies with a significant volume of trips. 

According to the analysts at InverSeguros, this is a positive operation. Amadeus continues to develop new technology and software solutions for travel service providers and subscribers. This new app will enable users to be offered personalised services (special offers, alerts, information…) and access in 18 languages. It is also designed to enable any type of service via mobile devices with WAP technology. The app is the result of an agreement signed in June 2000 between Amadeus and Broadvision, when they announced their strategic alliance to develop the new generation of e-commerce apps for the travel sector.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Amadeus.jpg' border=0 alt='Amadeus and BroadVision launch an e-commerce application'>
2014-10-13 10:00:00
<![CDATA[Showroomprive.com, the first private sales website in Europe to incorporate bitcoin]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5700 The first website to include this payment was the Netherlands.

 

An increasing number of online sales website are offering payment with the virtual currency bitcoin among their services Examples of some major companies that have already done so are DELL, Expedia and Overstock. Showroomprive.com, one of the leaders in online private sales in Europe, has decided to follow their example in this innovative approach by applying this new payment solution to its business model.

Showroomprive.com has always maintained a philosophy based on innovation and flexibility. With bitcoin, the French private sales website takes a step forward in meeting its customers' demands by offering new payment options. This payment system is now available exclusively on the Dutch version of the website, and is due to become available on the French market in the coming days; will also be operative in coming weeks in the rest of the European countries where the company is active.

“We are continually developing innovative solutions to respond to the demands of our customers and meet their needs. In response to their requirements and with a focus on mobility and delivery times, we have already successfully developed our mCommerce strategy and launched a revolutionary 72-hour Express Delivery service for our orders in the Spanish market. In line with this philosophy, by implementing bitcoin our aim was to test the disruptive approach of this new technology on payment channels. This ground-breaking service is already extremely successful in the United States and is therefore certainly sure soon to become widespread in Europe. Our goal is to be prepared to support our customers by offering them this new payment option”, said Thierry Petit, co-CEO and co-founder of Showroomprive.com.

Although the European bitcoin market cannot yet be considered to be mature, Showroomprive.com is banking on its future and is firmly convinced there will be a forthcoming shift in consumption models. Showroomprive.com has chosen the Netherlands to trial this solution, as this is an advanced market in monetary terms.

The development plan is to disseminate the same model at the international level, and this payment solution will be implemented in the coming days in France, before coming to other European countries in a few weeks.

To guarantee an optimum quality of service, Showroomprive.com is working in collaboration with Paymium.

Thanks to its system of bitcoin acceptance, Paymium will also allow currency conversions for all the countries in which Showroomprive.com is present.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='100' src='http://www.emarketservices.com/clubs/ems/news/Showroomprive.jpg' border=0 alt='Showroomprive.com, the first private sales website in Europe to incorporate bitcoin'>
2014-10-10 10:00:00
<![CDATA[eBay is seeking new business niches in the automotive sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5693 eBay has signed an agreement with the German website Autobutler which will enable it to offer on its German portal a price comparison engine for car garages.

 

eBay is investigating new ways to diversify its business, and has just signed an agreement in Germany that will give it a toehold in a field that it had not explored so far.

The e-Commerce giant has joined forces with the German portal Autobutler, a website that collects quotes for repairing your car from various garages in Germany.

The service is being launched in the German version of eBay, and offers drivers the chance to ask garages for online estimates for the cost of maintenance and repair work, according to TheNextWeb.

eBay is already present in the purchase and sale of second-hand vehicles, and this new action could raise its profile still further among car owners, and make it the go-to website for this segment.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/clubs/ems/news/Autobutler.jpg' border=0 alt='eBay is seeking new business niches in the automotive sector'>
2014-10-09 10:00:00
<![CDATA[Alibaba triggers a crash in the price of bitcoins]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5692 The price of the virtual currency has plummeted in response to shares of the e-commerce company Alibaba flooding the markets.

 

The glory days of the bitcoin appear to be over, and the virtual currency is now struggling, partly due to the appearance of Alibaba on Wall Street.

Bitcoin has not reacted positively to Alibaba's début, and fell to its lowest rate since April this year.

According to IBTimes European and Chinese brokers who normally trade in bitcoins have in the last few days been caught up in the Alibaba OPI, and some of the money they used to invest in the cryptocurrency has now been spent on acquiring shares in the Chinese giant.

In this new scenario, it appears that the money that fled Bitcoin and ended up in Alibaba shares will not return to the virtual currency while the e-commerce company continues to show good results.

Finally, another explanation for the fall in the price of the virtual currency is that companies do not go to bitcoin trading platforms to trade in them as operating in these services is very complicated and risky, but prefer to go through brokers.

 

More information.

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2014-10-08 10:00:00
<![CDATA[Rakuten is buying Ebates, a discount website based in San Francisco, for $1 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5691 Ebates, the largest cash-back platform in the US boasting 2.5 million customers, is now in the hands of Japanese company Rakuten.

 

 

Rakuten, one of the world's leading Japanese eCommerce  companies, has acquired Ebates, an online retail platform based in San Francisco that offers discounts and coupons.

As well as discount coupons, Ebates is an expert in the concept of cash back, which allows users to obtain a cash percentage of the purchase by way of a cheque sent to their home through PayPal, prepaid cards and even donate the amount to an association.

Rakuten is to pay 1 billion dollars cash for Ebates. There is a notable affinity between the two companies in terms of their business models and the merger will pave the way for an attractive, innovative shopping centre based on user subscription.

Perhaps the most important aspect of this deal is what it means for Rakuten's expansion, which is set to gain over 2.5 million customers in the US in one fell swoop. Ebates' members spent $2.2 billion on purchases in 2014.

The deal follows an announcement from Rakuten stating that it has made 18 other acquisitions since early last year. Rakuten also bought instant messaging company Viber Media for $905 million in March, Japan's largest eCommerce deal to date.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Rakuten-Ebates.jpg' border=0 alt='Photographer: Noriyuki Aida/Bloomberg'>
2014-10-07 10:00:00
<![CDATA[Amazon launches its own tool for managing physical payments via mobile devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5690 The eCommerce giant announces its Local Register service to compete with Square and PayPal Here.

 

The company has just announced the launch of a new service, called Local Register, which allows businesses to use credit and debit cards via mobile devices. Amazon Local Register is a payment system allowing small businesses to manage payments using their own mobile devices (tablet or smartphone) by way of a reader connected to the sound line-out and a software app. The product is very similar to Square, PayPal Here, iZettle, Powatag, etc. 

Local Register will give Amazon an additional boost in the area of payment services having already launched the Amazon Wallet mobile app. The new service will also provide the eCommerce giant with useful data on how consumers shop online.

To launch the service, Amazon is relying on customers opening an Amazon Local Register account, acquiring (from Amazon with no shipping costs or from Staples) a card reader for $10 and downloading a free app (available for iOS and Android, as well as the Amazon Store itself) to install on the mobile terminal that will replace the tpv. The Amazon Local Register tool also comes with software (in the app and accessible via the previously opened account) that lets you create a report on or monitor managed sales by displaying trends, seasonal peaks, etc. 

As regards the most sensitive issue, namely the fees, during the launch phase Amazon will apply a fee of 1.75% per transaction, subsequently rising to 2.5%. According to the company, this will be the lowest fee on the market, as shown in the following table copied from its website. 

This will thus consolidate the company's offer to narrow the gap between purchases from desktop and mobile devices.

The aim of the initiative is to compete with the services of Square and PayPal Here, having both gained strong positions in the rapidly growing sector of mobile card readers. It also reveals the expansion efforts made by Amazon to reverse some of its quarterly losses.

In this regard, this year the company has put its full weight behind cutting-edge launches, such as its streaming music service, its eagerly-awaited smartphone and its TV decoder.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='125' src='http://www.emarketservices.com/clubs/ems/news/AmazonLocalRegister.jpg' border=0 alt='Amazon launches its own tool for managing physical payments via mobile devices'>
2014-10-06 10:00:00
<![CDATA[Twitter incorporates a “Buy” button for online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5688 The social platform, in conjunction with US startups, has launched a system that lets you shop and make donations directly on Twitter.

 

Twitter plans to expand the services on offer beyond 140 characters. The social microblogging tool, in partnership with startups in the US, has launched an online shopping platform that will work through the network itself without having to visit each online store's website.

This new feature incorporates a Buy” button that appears on products offered by Twitter's partner companies.

The company says it is talking to the retail sector and brands so they can offer their products through the platform since the new feature will facilitate both the promotion of online stores and the work of community managers.

The new tool is currently undergoing trials and is only available to some iOS and Android users in the US.  For now, products from specific brands are on offer, such as The Fancy and Music Today.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='120' src='http://www.emarketservices.com/clubs/ems/news/Twitter_buy_button.jpg' border=0 alt='Twitter incorporates a "Buy" button for online purchases'>
2014-10-03 10:00:00
<![CDATA[The value of MercadoLibre shares increases four-fold in seven years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5686 The eCommerce site, which is now 15 years old, is listed on the Nasdaq and has seen positive growth within the region; it has 2200 employees and operates in 14 countries.

 

15 years ago, Marcos Galperín saw a huge opportunity and embarked upon a project that would forever change the way we buy and sell: he founded MercadoLibre, an eCommerce site that operates in 12 countries of Latin America, Portugal and the USA, has over 100 million users, 2200 employees and has been listed on the Nasdaq since 2007. Over the last seven years, the value of its shares has risen from $27.98 to $114.83.

The figures speak for themselves. It boasts 7 million sellers and 20 million buyers, 2.5 sales per second, 39 million unique visits, 2200 regional employees, 45 million products sold during the first half of this year and net sales amounting to US$ 247.2 million over the same period.

In 2001 and at an investment of US$ 7.6 million, the company launched in Latin America through an alliance with eBay. It entered the market in Brazil, Mexico, Uruguay, Ecuador, Chile, Venezuela and Colombia. With its first public offer of shares on Nasdaq in 2007, the platform forged ahead with its regional expansion.

In 2012, Fortune magazine showcased it as one of the four fastest growing technology companies. Today, the firm is a veritable ecosystem encompassing Mercado Pago, the electronic payment solution; MercadoLibre Clasificados, a business unit specially designed for buying and selling motor vehicles, property and real estate and for offering and contracting services; MercadoShops, a virtual store; MercadoSolidario, a scheme for promoting solidarity and worthy causes, and MercadoLibre Publicidad.

Looking ahead, Galperín is even more optimistic than when he launched the site as he still believes this is just the tip of the iceberg. "There are 600 million people in Latin America who I'm convinced will jump on board eCommerce. Today, we have a greater chance of grabbing such an opportunity than we did 15 years ago, because at that time we had to build a brand name, assemble a team of developers and create a payment platform and shipping solution. We now have all of that, so we can set out from a more solid base".

The current setting shows him to be right. According to a survey carried out by Nielsen, online purchasing intentions around the world have increased two-fold since 2011 for categories of consumables and those related to entertainment, such as e-books, tickets to events, sports articles and toys

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mercadolibre2.jpg' border=0 alt='The value of MercadoLibre shares increases four-fold in seven years'>
2014-10-02 10:00:00
<![CDATA[Etsy sellers protest a home page change]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5685 A change from a curated to automated selection of products on the home page has some Etsy sellers crying foul.

Etsy Inc. changed on Sept. 10 the way products are displayed on its home page. Etsy calls it a “more democratic” approach because products are selected based on algorithms and are unique for each visitor. In the past, the home page displayed product collections, called treasuries, selected by Etsy sellers and displayed for all users.

But not all of the 1 million craftspeople who sell on Etsy are happy about the change, saying the previous method better reflected the opinions of Etsy’s 40 million registered shoppers.

Etsy’s senior product marketing manager Brittany Williams explained in a blog post that when these collections anchored the home page, a few hundred sellers’ items were featured each day. “The new home page enables thousands of sellers’ work to be highlighted to new and existing customers, opening up the door for more sellers, both small and large, to appear on users’ home page,” Williams said. “We’re now showcasing a greater diversity of sellers’ shops and items to relevant buyers across our marketplace.”

In March, Etsy began experimenting with the new home page format and said the results were excellent. “More buyers browsing the marketplace and more shoppers favoriting items and shops,” Williams said. “This type of engagement is what leads to stronger connections between shops and customers. It also helps buyers find what they’re looking for and discover new items on Etsy, which is important for all of us as we grow closer to the holiday season.”

In a response to an Etsy seller, Williams says this change is producing more sales for more sellers. “Our mission is to deliver you the buyers you want to connect with, and we currently see doing this by creating more inviting experiences for those shoppers to explore, and to find what they are looking for,” she said.

But some sellers aren’t happy. More than 750 have signed on to a petition on Change.org that asks the company to return to the collection-based home page, which the petition calls the “the beating heart at the center of Etsy.com.”

More information: Internet Retailer

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Etsy2.jpg' border=0 alt='Etsy sellers protest a home page change'>
2014-09-30 10:00:00
<![CDATA[In Chile, over 3.5 million users shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5683 The rise in the number of people with access to the web over recent years combined with the variety of products at lower prices that can be found online is the reason behind this phenomenon.

 

 

 

The eCommerce market has grown by leaps and bounds in Chile. Indeed, in the last five years sales have increased four-fold, rising from US$450 million in 2008 to US$1.6 billion in 2013, according to figures released by the Santiago Chamber of Commerce (CCS).


As sales increase, so does the number of online shoppers. The head of research and director of the eCommerce Committee at CCS, George Lever, points out that "in Chile, there are over 10 million Internet users, and it is estimated that some three and a half million people shop online".


For Ignacio Miranda, General Manager of digital agency Moovmedia, this is because more than 70% of the population now has Internet access, compared to 2008 when less than 50% enjoyed the service. In this regard, mobile devices play a major role in online commerce.

According to the head of consumer marketing for Intel Latin America, Rocío Posadas, "Chileans are major consumers of technology and, today, devices such as high performance tablets and smartphones are in great demand (…). This increase in volume also leads to growth in such activities as eCommerce, since the devices give consumers the power and speed of response that they need, making their experience easier and ongoing". What is more, "eCommerce offers users many advantages: they can find products or services in distant locations that are available 24/7. Access to multiple providers gives more shopping options at lower prices as there is greater competition in the market", she adds.

"Another phenomenon that helps to explain such growth is that every day more and more people are willing to use their credit cards on websites, which is linked to a cultural shift that has taken several years to occur", says Mr. Miranda.

George Lever points out that, on average, each Chilean spends US$94 on eProcurement and the most popular products are durable goods such as technology, electronics, household appliances, books and travel. "It is important to add that, this year, online fashion purchases are very much on the rise", stresses Ignacio Miranda.

As regards the number of companies using this business model in our country, a study carried out by Moovmedia reveals that there are now around 1,000 online stores and their main advantages are convenience, better prices and a wider range of products. Rocío Posadas adds that "while this represents just 3% of the total number of companies, users make a large number of purchases on websites from all over the world. And in the case of sales on Chilean websites, we have the leading share within the region".

For this year, the Santiago Chamber of Commerce (CCS) forecasts an increase in eCommerce from 15% to 20%, whereby sales in Chile are set to reach US$1.9 billion. And next year, they should exceed US$2 billion.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/chile-online(2).jpg' border=0 alt='In Chile, over 3.5 million users shop online'>
2014-09-29 10:00:00
<![CDATA[Tokenisation, a service that aims to boost eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5681 The system replaces sensitive credit card details with a digital account number, or “token”. According to Visa, the service creates a secure environment for mobile transactions.

 

With its new Tokenisation service, Visa seeks to support payments made via mobile devices used by major platforms. According to the company, this technology not only guarantees a secure environment for the user but also aims to boost eCommerce.

The system works by replacing sensitive details of payment accounts found on credit cards with a digital account number (token).

The tokens do not hold details of payment accounts – for instance, the 16-digit account number - so the information can be securely saved by online stores or mobile devices.

The Visa Tokenisation Service will be globally available to issuing financial institutions of Visa Inc., starting next month with US financial institutions followed by a phased deployment at international level in early 2015.

 The Visa Tokenisation Service is a further example of creating relevant solutions in the form of new standards, tools and services that can securely enable digital payment experiences.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Tokenization.jpg' border=0 alt='Tokenisation, a service that aims to boost eCommerce'>
2014-09-26 10:00:00
<![CDATA[Amazon extends its same-day delivery service to another 6 US cities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5676 The company is expanding its "Get it Today " service to more US cities.

 

Amazon.com Inc. has extended its same-day delivery service, "Get It Today", to the US cities of Baltimore, Dallas, Indianapolis, New York, Philadelphia and Washington D.C.

The company says you can choose from over 1 million products from the same-day delivery programme, which allows consumers to place orders until noon any day of the week and receive them by 9 pm. Members of the Amazon Prime programme –which costs 99 dollars a year- pay a shipping fee of $5.99 per order for same-day deliveries. Other consumers pay $9.98 for the first item and 99 cents for each additional item.

In May, Amazon launched its Get It Today service in Phoenix, San Francisco and Seattle. The programme allows buyers to use a filter in order to view only those items that can be delivered the same day. They are highlighted as eligible on the product pages.

Amazon also says that "a similar filter, Get It By Tomorrow, will let customers discover millions of additional items that can be delivered the next day."

Despite the apparent accelerated pace of its deliveries, the eCommerce operator has also launched additional options. In late July, the marketplace launched a "No-Rush" delivery option for Prime members. In exchange for a little patience -instead of getting their goods within two days, customers receive their orders within five to seven working days- Amazon rewards such customers with $1 in credit that they can apply to items offered through Amazon Instant Video.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='91' src='http://www.emarketservices.com/clubs/ems/news/AmazonGetitToday.jpg' border=0 alt='Amazon extends its same-day delivery service to another 6 US cities'>
2014-09-24 10:00:00
<![CDATA[Alibaba and the 20 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5675 Alibaba made 21.8 billion dollars in one of the biggest launches ever seen on the New York stock exchange.

 

Alibaba (BABA) and its shareholders made over US$21 billion -at a price of US$68 a share- in their initial public offering (IPO) on the New York stock exchange, a figure approaching the global record of US$22 billion set by the Agricultural Bank of China, and which could be even greater if the underwriting banks activate an additional greenshoe clause. The shares sold correspond to a little over 12% of the whole company, which places the total market value at US$170 billion; the operation broke the previous Wall Street record held by Visa (V) with an IPO of almost US$20 billion.

The price was in the upper range of expectations, and benefits both Yahoo! (YHOO) and its CEO, the charismatic Jack Ma, as most of the money will go to current shareholders, with a lesser proportion swelling Alibaba's coffers and contributing to its expansion. The conglomerate includes not only the Alibaba portal, but also the e-commerce site eTao and an electronic payment platform -Alipay-, which some experts believe is where its main promise lies.

Alibaba made US$21.8 billion in its IPO, more than any other company in the US. In just a few hours the shares shot up 38% -to $93.89 each- , giving the company a final value of $231.4 billion. This makes it bigger than its US rivals Ebay and Amazon together.

Most analysts forecast an interesting journey for the Chinese firm, given its position as by far the frontrunner in a bubbling market like the Asian one, and its genuine possibility of making headway all over the world and threatening other giants like Amazon, PayPal and Ebay. Others, in contrast, are more cautious based on some disappointing recent experiences in both Internet sectors and in the risky Chinese market. The IPO valuation is equivalent to almost 30 years of utilities, a very high ratio, but similar -or lower- than other firms in this category.

The highest expectation now focuses on the evolution of the price on the stock exchange, assumed to be initially positive in view of the volume of offers received -mostly unfulfilled- equivalent to over ten times the size of the issue.

This is however a moment for celebration for the fortunate company executives. Its main shareholder, Yahoo (YHOO), which owned 22% of Alibaba of which it divested itself of a quarter in the IPO, after celebrating the launch and filling its coffers, must reset its own course, and let its current shareholders decide whether it can.

Fans of BABA are facing a paradoxical situation, as this is a costly action in terms of value in the case of more traditional sectors, but reasonable for firms in its segment -eCommerce companies with a high expected growth rate- … and with a substantial Chinese risk thrown in.

Alibaba dominates the eCommerce industry in China, thanks to a consumer society in a country with a population of 1.36 billion people. It currently offers a range of marketplaces for buyers and sellers, as well as the services to help them transact their businesses. Taobao, launched in 2003, enables millions of people and small businesses to sell their products. Tmall.com is a virtual shopping centre where retailers and brands offer their products, and Juhuasuan operates a model of flash sales.

The company generated income of $8.46 billion during the first quarter of 2014. These revenues were further bolstered when advertisers increased their spending on the Tmall and Taobao platforms. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Alibaba-IPO.jpg' border=0 alt='Alibaba and the 20 billion'>
2014-09-23 10:00:00
<![CDATA[A super-fast broadband connection could increase annual online spending in UK by €925 million]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5674 According to a study carried out by postal logistics operator Royal Mail.

 

Obviously, the faster the transaction, the better the shopping experience and the keener the shopper will be to buy something else. Speed depends on two factors: page loading speed and the user's connection speed. To what extent can such broadband speed influence shopping? According to a study compiled by British postal logistics operator Royal Mail, a super-fast broadband connection could increase annual online spending in the UK by 925 million.

The Royal Mail study has revealed that online UK shoppers have increased their annual spending by €280 million since Super Broadband was introduced. This translates into a 3.1% increase in spending, or nearly €29 a year per super-fast broadband user. And if super-fast broadband were installed in 90-95% of British households (which is expected to happen by 2017), it would translate into additional spending of over 640 million a year.

For Nick Landon, Managing Director of Royal Mail Parcels,"the study shows that investment in super-fast broadband networks is having a positive impact on online spending. This new connection is acting as a catalyst, encouraging people to spend more online. Greater deployment over the coming years will only translate one way: increased spending". To support the growing market, at the end of June Royal Mail launched the Parcelforce Worldwide urgent parcel service, which offers home delivery every day of the week, including Sundays.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='98' src='http://www.emarketservices.com/clubs/ems/news/UK-online(1).jpg' border=0 alt='A super-fast broadband connection could increase annual online spending in UK by 925 million'>
2014-09-22 10:00:00
<![CDATA[Google and Amazon go head-to-head in drone deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5671 Using drones for delivery purposes offers many advantages, both for developing eCommerce and for providing assistance in emergencies. Amazon and Google seek to be pioneers in the civil use of such devices and are now taking the first steps to develop this technology.

In late 2013, Amazon shocked the entire world when it announced the launch of ‘Amazon Prime Air’, a commitment to using drones - unmanned aerial vehicles - to deliver its products. The company believed it could start offering this service by 2015, but came up against legal barriers that have prevented it from progressing more quickly.

Amazon's founder is convinced that the use of drones represents a major business opportunity. Yet not all the industry's stakeholders share his conviction. John Donahue, the CEO of eBay, believes that Amazon's project to use delivery drones is nothing but a “fantasy”. Sergey Brin, however, does not think the idea is so far-fetched. Google has launched its own drone delivery project: ‘Project Wing’.

Google's drones differ greatly from Amazon's. The devices designed by the Mountain View company are more like small planes that are able to glide horizontally, though they take off vertically. Those designed by the eCommerce giant, on the other hand, are small ‘hexacopters’ - helicopters with six rotors.

What is more, Google's drones carry their cargo in a small hold, from where the package is lowered by cable and can unhook itself without having to land. Amazon's hexacopters carry their cargo on the outside and have to land to unload. All these details and more are shown in a video posted by Google on YouTube.

Google has been working on this project for two years now. This summer, the company has been conducting trials in Australia, carrying out around 30 test flights. It chose this site for the trials because Australian law is less restrictive in such matters than in the US.

Furthermore, while Amazon's initiative focuses on using the system for home delivery, Google's project seems to focus initially on providing assistance in emergencies, carrying the necessary equipment to areas that cannot be reached by land.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Drones.jpg' border=0 alt='Google and Amazon go head-to-head in drone deliveries'>
2014-09-19 10:00:00
<![CDATA[Coca-Cola is to relaunch the soft drinkSurge exclusively through Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5669 Their strategy consists of marketing Surge exclusively via the online channel.

 

Coca-Cola is to relaunch the citrus beverage Surge exclusively through Amazon. According to Coca-Cola, this represents their first product relaunch through the eCommerce channel and will cost $14 per 12-pack.

Surge disappeared from the market 12 years ago and will be relaunched as a limited edition, though they have not specified how much is to go on sale. Surge's relaunch was announced by the company via the Facebook group “Surge Movement”.

Wendy Clark, President of Coca-Cola Sparkling & Strategic Marketing in North America, says in a communique: “This is going to be a great learning experience for us and a refreshing opportunity for fans”.

Surge is a citrus soda similar to another soft drink available on the North American market, Mountain Dew, made by PepsiCo and currently the fourth top seller in the USA.

Taking advantage of a small drop in sales of Mountain Dew, as well as pressure - and lobbying - from fans, Coca-Cola is grabbing the chance to relaunch their product.

Their strategy of exclusively choosing the online channel to distribute Surge will allow the company to analyse real demand by zones and produce the precise amount of product, thus saving on both advertising and distribution costs.  To that end, Coca-Coca has chosen the US leader in international eCommerce, Amazon.

Source: http://www.latimes.com/food/dailydish/la-dd-coca-cola-surge-back-amazon-20140915-story.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='90' src='http://www.emarketservices.com/clubs/ems/news/Surge.jpg' border=0 alt='Coca-Cola is to relaunch the soft drinkSurge exclusively through Amazon'>
2014-09-18 10:00:00
<![CDATA[Argentina has the highest penetration of online buyers in Latam, followed by Mexico and Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5667 Less than 3 out of 10 Internet users in Latin America will be making a purchase through digital channels this year.

 

According to the latest forecasts by eMarketer regarding digital purchases in Latin America, close to 3 out of 10 Internet users will make at least one purchase through this channel.

The figures include Internet users over 14 years of age who will make at least one purchase over the course of the year via PC, laptop, mobile phone, tablet or similar device connected to the Internet.

Argentina is well ahead of the other countries in the region in terms of online buyer penetration: almost half the country's Internet users will be making an online purchase this year. However, Argentina also has the lowest rate of eCommerce sales among the region's leading markets as well as the least online buyers of the three countries where the regional study has been carried out.

Brazil is the largest market both in terms of dollars and the number of people who buy online.

Mexico is the  fastest-growing market in terms of online buyers. The number of people in the country making at least one purchase through a digital channel is expected to rise by 23.1% this year and continue increasing by two points until 2016. The two-point rises in Brazil and Argentina will end after this year as both markets have matured earlier than Mexico.

According to the study, online buyer penetration in Latin America is set to rise from 29.9% in 2014 to 33.7% by 2018. At the same time, the number of online buyers will increase from 98.9 million this year to 139.3 million by 2018.

eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends in specific consumer behaviours.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='148' src='http://www.emarketservices.com/clubs/ems/news/Latam.jpg' border=0 alt='Argentina has the highest penetration of online buyers in Latam, followed by Mexico and Brazil'>
2014-09-17 10:00:00
<![CDATA[eCommerce in the US rose by 15.7% in the second quarter of 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5665 On a year-on-year basis, eCommerce sales have risen by 15.7%

 

 eCommerce sales in the United States reached $75 billion in the second quarter of 2014, a 4.9% increase over the $71.5 billion recorded in the first quarter, according to estimates published by the US Department of Commerce.

The estimates, seasonally-adjusted but not allowing for inflation, reveal that eCommerce represented a record-breaking 6.4% of total retail spending for the quarter. This represents a 6.2% increase in Q1 2014 compared to 5.8% in Q2 2013. In its calculations, the Department of Commerce included purchases made via PC and mobile devices such as smartphones and tablets.

On a year-on-year basis, eCommerce sales rose by 15.7%, while retail sales increased by just 4.4% over the same period.

To estimate the figures, the US Department of Commerce conducted a quarterly survey involving some 12,500 US retailers. Excluding car and fuel sales (products that are not usually bought online), it is estimated that eCommerce represented approximately 8.1% of all Q2 2014 sales, compared to 7.2% for the same period last year.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='100' height='75' src='http://www.emarketservices.com/clubs/ems/news/eCommerce-USA.jpg' border=0 alt='eCommerce in the US rose by 15.7% in the second quarter of 2014'>
2014-09-16 10:00:00
<![CDATA[eBay expects to see growth in Russia despite the political situation in the country]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5650 At a press conference held in Moscow, eBay Vice President Wendy Jones revealed that, despite the economic sanctions imposed on Russia due to the crisis in Ukraine, it remains a key market with a view to expanding the popular  eCommerce website

At the same time, it is worth remembering that eBay's unequivocal decision was taken despite the fact that Russian authorities recently stated that they intend to force websites to store their Russian customers' details on local servers.

The eCommerce platform's global expansion officer has said that her company still hopes to achieve aggressive growth in Russia.

What is more, she promises that the Russian version of the portal will reduce shipping times, one of the main stumbling blocks for users in the country when buying articles from eBay overseas.

They have also said that they'll be providing technical support for companies selling their products on Russia's Amazonmarketplace, which is set to open in September, according to Reuters.

Also, thanks to an agreement with the company Russian Post, they intend to integrate new technology to help track the status of each shipment in real time.

At present, eBay has just one million customers in Russia, but this figure is expected to rise through expansion strategies that are to be launched over the coming months.

]]> <p> <img style='cursor:pointer;cursor:hand' width='149' height='100' src='http://www.emarketservices.com/clubs/ems/news/ebay-Russia.jpg' border=0 alt='eBay expects to see growth in Russia despite the political situation in the country'>
2014-09-12 10:00:00
<![CDATA[The impact of China's digital transformation]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5646 632 million Internet users, 700 million smartphones or 300 billion dollars in online sales are just some of the figures that highlight the current situation of China's society and economy.

One figure that reveals the true extent of China's digitalisation is that, in 2013 alone, the number of smartphones rose from 380 million to over 700 million. And the one thing that has truly revolutionised consumption is eCommerce. On this sector's "golden day" in China, the so-called Singles' Day, Alibaba Taobao and Tmall recorded turnover in excess of 6 billion dollars in just 24 hours.

Another point worth considering is the large-scale use of the Chinese search engine Baidu, with over 5 billion searches every day, and WeChat, the instant messenger app that boasts 632 million users.

But this goes beyond users. As highlighted in a report by McKinsey, various business sectors are being overtaken by technology. Companies adopting new technology are becoming more efficient, more productive and more profitable. This in turn leads to a shift in the market, as companies are actively seeking skilled people with extensive knowledge of the online world.

In China, SMEs currently represent around 70% of the country's GDP and are a constant source of employment and innovation.

The possibilities that the Internet currently offers in the country means companies that adapt well to the digital world can offset many of the disadvantages they would face in the offline world. The Internet offers platforms that facilitate rapid growth for startups at an affordable price, as well as allowing various companies to collaborate and thus grow together.

Many SMEs have become benchmark companies by selling products overseas, as is the case of Alibaba or Global Sources.

The conclusion reflected by McKinsey is that the adoption of technology on the part of SMEs could have a disproportionate impact on China's increased labour productivity. The Internet reduces entry barriers and increases the levels of competition, thereby accelerating the growth of the more innovative companies. This dynamic ultimately improves the performance of the economy as a whole.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/china-online-market(2).jpg' border=0 alt='The impact of China's digital transformation'>
2014-09-10 10:00:00
<![CDATA[eBay officially launches its service in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5645 Both web and mobile device portals have been redesigned to incorporate interfaces in Spanish and Portuguese as well as for local currency.

 

Internet shopping company eBay has officially launched its service in Latin America, with a site targeting a public that, until now, has acquired products through its English portal, but with a localised interface, personalisation options and articles displayed in local currency.

According to the company, to date over two million people have acquired a wide range of products through the English version of the store and in US dollars. So they've decided to adapt the experience through offers and promotions aimed at local markets, in Spanish and Portuguese, in local currency and backed by eBay. However, this does not mean local shopping, since the products must still be acquired through shipping addresses in the US, Asia or Europe

It is the first time eBay has offered Latin Americans a shopping experience in their own language. According to research firm Forrester Research, 30.9 million people in Brazil have shopped online, followed by Mexico with 8.4 million consumers that have made digital purchases and 7.5 million in Argentina. 

 

According to the firm, the number of digital shoppers will rise by 79.3%, 114% and 60% respectively between 2013 and 2018. Forrester predicts that e-sales in these three markets will reach US$47 billion by 2018, compared to the US$20 billion in 2013.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='123' src='http://www.emarketservices.com/clubs/ems/news/ebayLatam.jpg' border=0 alt='eBay officially launches its service in Latin America'>
2014-09-09 10:00:00
<![CDATA[Amazon is to invest 2 billion US dollars in India]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5643 Though limited to providing Indian merchants with an online sales platform, Amazon is rapidly adding distribution centres in India.

 

Amazon.com Inc. has announced that it plans to invest US$2 billion in India following a series of large-scale operations by its rivals in a major economy in which eCommerce still represents just a tiny fraction of retail sales.

"After our first year in the business, the response from our customers and from SMEs in India has far surpassed our expectations", said Amazon founder and CEO Jeff Bezos in a recent communiqué. "We see a huge potential in the economy and for the growth of eCommerce in India. At the current scale and growth rate, it's on the way to becoming the country with the greatest growth”

A large part of Amazon's investment seems to be earmarked for expanding its distribution network. The company has announced that it plans to open five new distribution centres in India, on top of the two it current has. The new distribution centres will be in Delhi, Chennai, Jaipur, Ahmedabad and Tauru.

In December, Amazon started offering next-day delivery for consumers in India's main cities and guarantees next-day delivery on 300,000 articles offered by merchants on its Amanzon-India portal.

Indian legislation prohibits foreign companies from selling their products online directly to consumers in India, but does allow companies such as Amazon and eBay to do so.

India lags far behind other major economies in terms of online retail sales. A report published last year by Indian consultancy firm Technopak estimates that eCommerce represented just 0.1% of retail sales in India in 2012, compared to 5% in the US, 6% in China and 13% in the UK. But Technopak foresees sustained growth in eTailer sales driven by a young population, rapid urban expansion and a greater number of working women.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='98' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Gnral.jpg' border=0 alt='Amazon is to invest 2 billion US dollars in India'>
2014-09-08 10:00:00
<![CDATA[Alibaba is expanding into the banking and defence sectors and is set to become a listed company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5638 In volume of transactions, it exceeds both Amazon and eBay (75 billion dollars), according to the Wall Street Journal.

 

It is the most eagerly awaited flotation in the world, certainly of this year and possibly ever. Alibaba is one of the largest global eCommerce conglomerates; “It's a Chinese technological giant in eCommerce, primarily aimed at online purchases and payments. It's a cross between eBay, PayPal and Amazon”, according to XTB.

In terms of volume of transactions, at almost 250 billion dollars it exceeds both Amazon (100 billion dollars) and eBay (75 billion dollars), according to the Wall Street Journal.

According to the documentation presented to the US authorities (it's due to be floated in New York), 84% of the company's turnover comes from its business in China.

Experts estimate that Alibaba's IPO could surpass that of Facebook (16 billion dollars) and even Visa (19.065 billion). Founded 15 years ago by Jack MaYahoo owns almost 23% of its shareholding. In 2005, it purchased Yahoo's Chinese subsidiary in exchange for 35% of Alibaba.com and the stake rose to over 40% before Yahoo decided to sell half of its shares.

The group controls various eCommerce portals. Basically, it doesn't sell articles directly. Instead, it has various platforms that allow merchants to connect up with customers:  

Alibaba.com, a platform for Chinese wholesalers that sell overseas.

-1688.com, a platform for Chinese wholesalers that sell locally.

-Tmall.com, an online shopping mall for international retailers; i.e. sales between businesses and consumers (B2C).

-Ali Express, targeting online overseas retail.

-Taobao.com (treasure hunter in Chinese) , a search engine specialising in trade between private individuals (C2C).

Byecity.com, a travel agency portal.

With 231 million active users each year, it handles 11.3 billion transactions and employs 21,000 people. It charges a 3% sales fee.

In just one year, its income has risen by 66% and even greater increases are expected because forecasts predict that eCommerce will grow by 31% in 2014 alone. This sector grew by 71% between 2009 and 2012 compared to just 13% in the US. According to analysts at XTB, “Alibaba could become the first eCommerce company to handle transactions worth more than one billion euros”.

But there are other related lines of business that go even further. Last week, it announced an alliance with seven Chinese commercial banksin order to offer credit to SMEs through their online services.

It says it is confident of being able to offer up to 10 million yuan (1.19 million euros). Thus, companies that seal an export order through their portal will have access to a credit facility guaranteeing them a loan of 1 yuan for each dollar of the order.

They have also forged an alliance with the Chinese state shipping line, CSCL, to create an online portal offering logistical information, as well as with Norinco, China's largest armaments consortium, in order to promote use of the Beidou satnav system.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/alibabadef.jpg' border=0 alt='Alibaba is expanding into the banking and defence sectors and is set to become a listed company'>
2014-09-04 10:00:00
<![CDATA[eBay launches a shipping subscription programme in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5635 This is the latest in a series of moves by eBay aimed at increasing its sales in Latin America.

 

Some Latin American consumers who crave Western brands sold on eBay can now get all they want delivered to their doorsteps for less than $50 a year in shipping fees. For an annual fee of US$49, online shoppers in Colombia, Chile and Mexico can enjoy free shipping for a year on all purchases made from eBay sellers in the US.

Under a new programme launched by the marketplace, consumers in Chile, Mexico and Colombia pay $49 annually to cover shipping fees for all the goods they purchase from eBay sellers in the United States.

This shipping programme just one in a string of recent moves eBay has made recently to ramp us business in Latin America. EBay first launched the programme in Chile in April, followed by Colombia in May and Mexico in June.

After three months of offering the program in Chile eBay 365 had already produced twice the sales eBay had projected for the initial six months.

With the arrival of eBay 365, eBay merchants in the United States no longer have to worry about international shipping costs. Depending on the final destination, a regional shipper handles the delivery. EBay uses Estafeta for shipments to Mexico, eShopex for Chile and Aeropost for Colombia.

The programme provides the shoppers with a tracking number and does not cover customs and duties fees, which customers pay In Colombia, shoppers can opt to pick up packages at a network of local businesses eBay has contracted with.

EBay also is testing enabling Brazilin shoppers to fund their PayPal accounts with Boleto Bancario, a service that invoices a consumer at checkout and enables a shopper to make a payment at their local bank, post office, cash machine or lottery outlet. Currently, eBay shoppers in Latin America can only pay through PayPal, which is owned by eBay.

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='120' src='http://www.emarketservices.com/clubs/ems/news/ebay2.jpg' border=0 alt='eBay launches a shipping subscription programme in Latin America'>
2014-09-02 10:00:00
<![CDATA[11 key product details for an online business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5599 Amazon, the king of Internet shopping has made it possible for many shops to follow its system and so maintain its business.

 

Based on Amazon, the North American online sales genius, Muycanal.com wanted to highlight some key parameters for online business. It is the information that should be compulsory when a product is presented on an online shop. And the details that will help the user to decide and complete the purchasing process successfully.

  1. Manufacturer and model. Many online shops make the mistake of saying lots of nice things about a certain product without being clear about the model and manufacturer. This is key for users to be able to search for more information if they need to and to compare with other establishments.
  2. Photographs and videos "A picture says more than a thousand words”. Users want to know what they are going to buy and what it is like. Of course, not just any picture will do. The photographs and videos we show must be top quality.
  3. Price. One of the most important values for purchasers, and so decisive that it has to be one of the first details that users have before their eyes on our online shop product. Amazon takes advantage of the price to show the saving that the customer can make with this purchase. Another marketing tool that not only provides the information but also incentivises consumption.
  4. Availability. If Amazon stands out for anything, it's for its excellent logistics. A system that allows it to know practically exactly when a product will be available and it makes the most of it. It also reports real stock, which is another point in their favour that will avoid unnecessary delays for customers.
  5. Delivery costs. Another of the key factors, which is even the reason for the shopping basket being abandoned at the last minute. So, why not warn of the costs from the very beginning?
  6. Technical description, dimensions, weight, technical characteristics of all kinds… Any information that adds value for the consumer is important.
  7. Return policy. Showing clearly and concisely how the purchaser can return a product, the timeframe he has and the ways to do so, can help us avoid him getting unexpected surprises in the future.
  8. Comments/product assessments. We can say that this product is the best one on the market, talk about all its virtues, but it won't be as credible as the opinion of another purchaser. Users are the true promoters of our online shop and portfolio.
  9. Direct support. During the purchasing process, there may be queries or complaints that may escape us. For these cases, we must provide a direct support channel for the consumers. A line of communication that allows them to resolve their incident fast.
  10.  Other purchases based on the product. Related purchases that are completely logical and that we can make the most of for highlighting promotional packages. Key information for selling more.
  11. FAQs from other customers that have been answered. We might think that consumers are very different but, in most cases, they have similar concerns. Therefore, by directly providing the answered question, we will avoid a similar question.

Original article at: http://www.muycanal.com/2014/07/28/datos-producto-tienda-on-line#sthash.Srgw1BcT.dpuf

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/compras_mundo(3).jpg' border=0 alt='11 key product details for an online business'>
2014-09-01 10:00:00
<![CDATA[11 key product details for an online business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5600 Amazon, the king of Internet shopping has made it possible for many shops to follow its system and so maintain its business.

Based on Amazon, the North American online sales genius, Muycanal.com wanted to highlight some key parameters for online business. It is the information that should be compulsory when a product is presented on an online shop. And the details that will help the user to decide and complete the purchasing process successfully.

  1. Manufacturer and model. Many online shops make the mistake of saying lots of nice things about a certain product without being clear about the model and manufacturer. This is key for users to be able to search for more information if they need to and to compare with other establishments.
  2. Photographs and videos "A picture says more than a thousand words”. Users want to know what they are going to buy and what it is like. Of course, not just any picture will do. The photographs and videos we show must be top quality.
  3. Price. One of the most important values for purchasers, and so decisive that it has to be one of the first details that users have before their eyes on our online shop product. Amazon takes advantage of the price to show the saving that the customer can make with this purchase. Another marketing tool that not only provides the information but also incentivises consumption.
  4. Availability. If Amazon stands out for anything, it's for its excellent logistics. A system that allows it to know practically exactly when a product will be available and it makes the most of it. It also reports real stock, which is another point in their favour that will avoid unnecessary delays for customers.
  5. Delivery costs. Another of the key factors, which is even the reason for the shopping basket being abandoned at the last minute. So, why not warn of the costs from the very beginning?
  6. Technical description, dimensions, weight, technical characteristics of all kinds… Any information that adds value for the consumer is important.
  7. Return policy. Showing clearly and concisely how the purchaser can return a product, the timeframe he has and the ways to do so, can help us avoid him getting unexpected surprises in the future.
  8. Comments/product assessments. We can say that this product is the best one on the market, talk about all its virtues, but it won't be as credible as the opinion of another purchaser. Users are the true promoters of our online shop and portfolio.
  9. Direct support. During the purchasing process, there may be queries or complaints that may escape us. For these cases, we must provide a direct support channel for the consumers. A line of communication that allows them to resolve their incident fast.
  10.  Other purchases based on the product. Related purchases that are completely logical and that we can make the most of for highlighting promotional packages. Key information for selling more.
  11. FAQs from other customers that have been answered. We might think that consumers are very different but, in most cases, they have similar concerns. Therefore, by directly providing the answered question, we will avoid a similar question.

Original article at: http://www.muycanal.com/2014/07/28/datos-producto-tienda-on-line#sthash.Srgw1BcT.dpuf

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='90' src='http://www.emarketservices.com/clubs/ems/news/Ecommerce2.jpg' border=0 alt='11 key product details for an online business'>
2014-08-28 10:00:00
<![CDATA[eCommerce sales at world level will increase by 20% in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5598 There are many studies that suggest that the Asia-Pacific region may surpass North America in sales.

It is calculated that B2C eCommerce sales at world level will reach 1,471 thousand million dollars in 2014, increasing 20% with respect to 2013, according to information from eMarketer.

As is currently the case with the use of Internet that is maturing all over the world, the growth of eCommerce will decrease with time but not the sales as predictions suggest that there we could be looking at a growth rate of 10% in 2018.

In principle Canada and the United States will continue to lead B2C eCommerce with a sales quota in 2014 that represents a third of the dollars spent on digital purchases all over the world.

In spite of there being many studies that suggest that the Asia-Pacific region could surpass North America in sales in 2013 and the first quarter of 2014, so far the maturity of the markets has not been surpassed by the emerging ones, although in principle Asia-Pacific is expected to lead online sales in 2015. This region will achieve 33.4% of the total sales compared with 31.7% for America and 24.6% for Western Europe. The three regions would take 90% of the quota for the global market.

In this regard, Asia and the Pacific are regions where, although the number of consumers is rising, the region is more fragmented than the others where it continues to grow and will do so over the next few years. Everything indicates that individual purchasers will do their shopping more frequently and for higher amounts, both in North America and in Western Europe.

As regards Asia - Pacific, it will be China who gets more than half of all eCommerce sales in the region this year, achieving a quota of 70% in 2018. Furthermore, Japan will compete with Australia as rival markets and, in the least mature ones, such as India and Indonesia, there will be great growth in sales but less costly ones, due either to availability of products or to restrictions on payment methods.

See full news

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2014-08-25 10:00:00
<![CDATA[Rules for an SME to be successful on marketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5597 Virtual shopping centres are a gold mine for SMEs, who can use them to put up a struggle against large companies and even beat them.

 

It is always difficult, not to say titanic, for small and medium-sized enterprises (SMEs) to compete against the big companies, who usually hold the preference of the consumers.

But beyond the power that they have in sectors such as retail, there will always be a small possibility for entrepreneurs to rob a little slice of the cake from these firms.

Although there is no sure-fired recipe for doing this, the reality is that technology and the internet have opened a window to SMEs over the past few years, so that they can compete against companies of large importance. At the end of the 90s, a series of online platforms began to appear around the world, called marketplaces or virtual shopping centres, which modified the way in which products are sold almost 100%.

There are many benefits that this type of platform brings to small and medium-sized enterprises, which can reach a very large number of potential customers through this channel.

One of the main ones is the low outlay that is required in order to have a presence on them. Unlike what it costs to set up a physical shopdigital environments can become highly successful and profitable points for small companies, whose main task will be to promote their products in a noticeable way.

The subject of the prices that they may offer. Usually, people like to acquire their articles over the web, due to the fact that they are always much cheaper than they are in department stores or retail outlets.

Another advantage is the web positioning that an eShop may have, which will most likely manage to stand out due to the work done by marketplaces to acquire keywords on different search engines. SMEs do not need to do any web positioning work themselves, as the marketplaces are there to do it; the only thing they have to concern themselves with is selling their products.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='116' src='http://www.emarketservices.com/clubs/ems/news/EcommerceRetailer2.jpg' border=0 alt='Rules for an SME to be successful on marketplaces'>
2014-08-21 10:00:00
<![CDATA[The power of women in Chinese eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5596 In China women are the ones who really shape the eCommerce market in the Asian country.

The female audience or e-shoppers are the ones who spend most and purchase most using this means, considering eCommerce to be a lifestyle. In 2013, over 60% of online consumers in China were women, who spent an average of US$483 each on internet purchases, which helped this market to increase considerably during the first half of this year.

The power of women on the eCommerce market on the increase in this Asian country lies in the fact that, in comparison with male shoppers, female shoppers consider eCommerce to be a fun way to relax and have fun and they browse through online shops without any sales target in mind.

The Asian giant has become the ideal place for many companies who want to develop their activity on the Internet. According to McKinsey & Co, the volume of eCommerce in China will undergo great development over the next few years. Currently, it reflects an annual increase of 21.3% and, by the end of the year, the percentage is expected to be 27.9%. Alibaba is the preferred option for mobile business in China over its Taobao and Tmall platforms, which record up to 76% of eCommerce transactions in China.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/WomenChina.jpg' border=0 alt='The power of women in Chinese eCommerce'>
2014-08-18 10:00:00
<![CDATA[E-Commerce in Chile Launches Code of Good Practices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5595 The New Challenges for E-Commerce in Chile.

 

In 2013, online sales in Chile reached 1,600 million dollars; for the year 2014, it is expected that world expenditure for eCommerce will increase by 90%; therefore, companies have improved their transaction security systems and logistic processes.

In Chile, during 2013, online sales totalled 1,600 million dollars, and are expected to surpass 2,000 million US dollars between this year - 2014 - and next year, according to figures from the Chile Chamber of Commerce(CCS). In accordance with the company, within B2C (business to consumer), 50% of the total transactions correspond to the sale of goods, a figure that reflects the evolution of supply and the growing trust of the consumers.

“There are a series of factors that explain the noteworthy growth of eCommerce in Chile, such as the consolidation of the massification of Internet and the development of a greater demand for goods and services with better logistics, and also greater diversity in payment methods and access to credit”, comments David Iacobucci, sales manager at Level 3 Chile.

The executive adds that fears regarding matters such as security are no longer as relevant as in the past, due to there being greater technological guarantees from providers, especially for payment transactions.

With growth rates that will be maintained in two-digit numbers, eCommerce in Chile is becoming a more and more critical area. Faced with this, the eCommerce Committee of the Santiago Chamber of Commerce has developed a "Best Practices Code for eCommerce", which suggests principles for governing the behaviour of the different providers for the online market with a legal basis and promotes fair competition between companies, regulating how advertising is managed and the pre contractual information that must be established. Nonetheless, “this Code does not substitute or excuse the obligation to respect the legal and regulatory framework that governs the activity of electronic providers”, points out the general secretary of the CCS, Cristián García-Huidobro.

The over 1,900 companies that are part of the eCommerce Committee of the CCS will automatically adhere to this and it is available for voluntary adhesion.

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2014-08-14 10:00:00
<![CDATA[Amazon France gets rid of free delivery on books and 5% discount due to government prohibition]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5594 This new French law obliges all online bookshops, not just Amazon, to remove the 5% discount.

Amazon France has removed the 5% on all of its books and free delivery on purchases over €25 due to new restrictions on Internet book sales imposed by the French government through regulations passed last June.

 This new French law obliges all online bookshops, not just Amazon, to remove the 5% discount that most of them applied, and also to stop providing free delivery. These two measures are a real slap in the face for Amazon, as these were the two strongest points in its marketing. 

 But the new law does not specify what amount the online bookshops have to charge for their deliveries - a fact that Amazon France has taken advantage of to rebel and charge one cent for book deliveries.

 With reference to delivery costs, the Amazon France support page explains that these changes in the costs of delivery and the elimination of the discount are not measures taken voluntarily and unilaterally by the company, but are in response to the need to adapt to Law no. 2014-779 of 8 July this year.

 Nonetheless, premium users may continue to enjoy free deliveries, as they are understood to already pay a fee that covers the cost of these deliveries.

As regards the removal of the 5% discount on books, Amazon France announces on its website that it is not authorised to provide this discount on books.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='68' src='http://www.emarketservices.com/clubs/ems/news/Amazon-France2.jpg' border=0 alt='Amazon France gets rid of free delivery on books and 5% discount due to government prohibition'>
2014-08-11 10:00:00
<![CDATA[Sage Pay launches the mobile application MySagePay for its eCommerce customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5593 Sage Pay, the leading independent Payment Services Provider (PSP) in Europe, has developed a new application, available for iOS and Android operating systems, which allows all payment transactions received by online businesses that already have the Sage Pay eCommerce payment gateway to be accessed from mobile devices.

The Sage Pay app makes it possible for businesses to monitor transactions, using filters (such as date, currency or phrase), or by status (successful or unsuccessful), settlements with detailed information (the total number and the value of transactions in each batch), the system status, and any activity relating to the users of the account.

Furthermore, within the application, the users will have a support system provided by the company and always available for any query, whether it be by telephone, email or social networks.

Sage Pay is the leading Payment Services Provider (PSP) in Europe and one of the eCommerce brands that is most trusted amongst consumers. It processes millions of secure payments for its over 50,000 customers every year and makes the payment acceptance process more simple, faster, safer and more profitable for companies of all sizes.

It is the world's leading provider of business management software for small and medium-sized enterprises contributing to the creation of the conditions to make them successful. Sage understands that each business is unique. We provide services and products that adapt to different needs, are simple to use, and are safe and efficient. Created in 1981, Sage was listed on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and over 13,380 employees in 24 countries that cover the United Kingdom andIreland, continental Europe, North America, South Africa, Australia, Asiaand Brazil. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Mysagepay.jpg' border=0 alt='Sage Pay launches the mobile application MySagePay for its eCommerce customers'>
2014-08-07 10:00:00
<![CDATA[Amazon launches a card reader and works on validating payments using biometrics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5592 It wants to compete in the area of payment systems.

Amazon wants to put up a fight in the field of payment systems and compete with mobile payment systems  Initially, it is preparing a mobile credit card reader system that should be operative in the next few weeks. It would be introduced to the market through Staples eCommerce, according to the company's internal documents, which are being drawn up to provide a product calledAmazon card reader.

This device would be the direct competitor of Square readers or those belonging to the Staples brand itself, coming onto the market at a similar price, at around US$9.99.

Amazon has released the Wallet application which would be software support for this device, the date has not yet been confirmed but it could be in shops by 12 August according to a leak from Staples.

On the other hand, the same sources say that the hardware division Lab126 at Amazon is developing other products for payment by mobile which would focus on scanning fingerprints.

The increase in services that Amazon is taking on is making it lose weight with its portfolio of investors and, coupled with it not having met predicted sales for the quarter, makes one think that the company means to attack heavily with its R&D.

The problem is that it is trying to make a place for itself in well defined markets with leaders with extensive experience, such as Apple and Samsung.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Payments.jpg' border=0 alt='Amazon launches a card reader and works on validating payments using biometrics'>
2014-08-04 10:00:00
<![CDATA[Over 2,500 million dollars' worth of sales via the internet in Colombia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5591 The Colombian Chamber of Electronic Commerce has confirmed that despite an increase in sales, the country is still suffering from fear of fraud and a climate of distrust.

During 2013, Colombia saw an increase of 40% compared to the previous year and more than 2,500 million dollars' worth of sales were recorded via the internet, according to the Colombian Chamber of Electronic Commerce (CCCE).

By 2021, the organisation expects the amount of money generated by electronic commerce to equal cash transactions carried out across the country.

The Chamber explained that although electronic commerce is a daily activity for thousands of people across the world, Latin America still has a long way to go, as the issues of fear of fraud and distrust permeate the whole of society.

“Colombians still distrust online shopping for cultural reasons and out of habit. However, the Colombian market is starting to learn about the benefits of online shopping and we've seen an encouraging increase in this type of transaction" said Alberto Pardo, President of the CCCE.

Lastly, the organisation highlighted that more and more physical shops will get involved in electronic commerce, resulting in more products and services available online and making it easier for people to do their shopping anywhere and on any device with an internet connection, saving valuable time and effort.

 More Information

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2014-08-01 10:00:00
<![CDATA[Special trains providing an electronic commerce courier service are to start operating in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5586 Courier delivery service companies in China have joined forces with the railway network to launch special express trains for electronic commerce logistics.

 

Courier delivery service companies in China have joined forces with the railway network to launch special express trains for electronic commerce logistics.

Trains connecting Shanghai and Shenzhen, part of a joint venture run by the Chinese Urgent Courier Service Association and the Chinese Railway Corporation, started operating on the first of July.

Based on information from a survey of urgent courier service companies, the Railway Corporation has prepared six trains connecting the four cities of Beijing, Guangzhou, Shanghai and Shenzhen The Chinese goods delivery industry has become the second largest in the world, delivering 9,200 million packages in 2013, 60% more than the previous year.

The Chinese Urgent Courier Service Association said that less than 1% of goods were transported by rail, but that this option is set to become the leading delivery method, as trains are more energy-efficient and can carry bigger loads than lorries and aircraft.

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2014-07-30 10:00:00
<![CDATA[eBay could close part of Magento for small business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5583 Current Magento Go users would be migrated to Bigcommerce.

 

According to inside sources, eBay could close part of  Magento Go, the small business solution for setting up online stores.


Magento, the supplier of online store  software for businesses, owned by eBay, could be doing away with the software designed for small businesses and operating under the name of Magento Go. This solution enables small business owners wanting to trade on the internet to do so without concerning themselves with hosting and other functions, making their job considerably easier.

Apparently, neither the business version nor the open source version of Magento would be affected and would continue to work as normal. However, users selling their products via Magento Go will soon be seeing some changes. To start with, they will be migrated to a very similar platform to Magento Go, known as Bigcommerce.

eBay would not only do away with Magento Go but it also seems that the ProStores e-commerce software would be affected, as this also caters for a niche group of users and businesses similar to those using Magento Go, and it appears that eBay is no longer interested in providing these solutions to this type of user. The reason seems to be that the company cannot compete with solutions like Shopify and Bigcommerce

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2014-07-28 10:00:00
<![CDATA[What is Google Shopping Express?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5580 Although this service has yet to cross over US borders, it appears to be one of Google's strongest products to date.

 

Google Shopping Express requires major investment and logistics to be able to offer customers a direct delivery service like this for goods available to purchase on Google Shopping, a macro online shop that you can already visit on https://www.google.com/shopping/express/#HomePlace:s=0&c=24&mall=MountainView 

Google's online shop supplies products from famous brands and stores, which act as dropshippers and make their products available to consumers via the platform that is expected to become the world's most powerful online shop, although for the moment it can only be accessed and used in certain areas of the US, and even here it is yet to be launched countrywide.

Google Shopping Express is the transport and courier service provided by Google for customers shopping in its online store. In other words, it is Google's own courier service.

Companies with a presence on Google Shopping include Staples, Toys’r’Us, Kellog’s, Office Depot plus a good many other US companies, although any firm or company is obviously going to jump at the chance to sell its products in a Google online store.

The service could possibly be set up and implemented in countries like Spain, Mexico, Colombia, Argentina, Chile, etc., although for the time being it is not known whether this will actually happen at all, or if it will be a phased process or if it is to be launched in all countries at the same time; it is even less clear whether countries like Spain will use the Google Shopping Express or if logistics companies will provide the service.

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2014-07-25 10:00:00
<![CDATA[Rakuten expands its worldwide operations with a new fund]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5575 With the investment received, totalling 100 million dollars, the company will be concentrating on identifying businesses on the East and West coasts of the USA, among other markets, to expand its operations geographically.

 

Rakuten Ventures, the investment arm of Rakuten, the leading e-commerce company in Japan, has announced a new 100 million dollar investment fund. This is the second fund set up by the organisation following the first 10 million dollar fund destined exclusively for the firm's business activity in Asia.

This time, Rakuten Ventures seeks to expand its scope of activity to the USA and Israel, in an attempt toidentify companies and technology providing benefits and synergies for its parent company and enabling it toexpand geographically, as reported by The Next Web.

With this fund the eCommerce giant plans to expand its staff to grow in the new areas.Contracting priorities include covering the East and West coasts of the USA next year.

Rakuten is the only investor in the fund and the focus is on balancing the need to find new companies with similarities to the organisation in order to promote new areas and market niches that could be of future use to the firm.

Data and data usage, payments, advertising and mobile technology are areas of particular interest to the company.

In four years Rakuten has become a global supplier of internet services providing an alternative to large-scale worldwide eCommerce service providers.

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2014-07-22 10:00:00
<![CDATA[The USA is the main market for Chinese companies selling on eBay]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5574 And more are planning to sell on eBay in the US, the UK and Australia.

 

When a US consumer buys on eBay, they are not necessarily buying from a store in that country. Increasingly, sellers have their head office in other countries, and particularly Chinese traders are the ones selling most on eBay, seeking to increase sales worldwide, according to a report from eBay Inc. on cross-border sales from China.

"Today, cross-border business accounts represent around 20% of all transactions on eBay, and that figure is likely to reach 30% or 40%", says eBay China, strategy officer at Hu Rongrong.

In terms of dollars, the US, UK and Australia represent the most important markets for Chinese sellers on eBay. Furthermore, some sales are growing faster than in other countries, according to the eBay report, such as Argentina, where Chinese sellers on eBay increased by 130% last year, while sales to Israel rose by 78% and sales to Norway by 69%.

The report refers to sellers with head offices in Greater China, which includes mainland China, Hong Kong, Taiwan and Macao. EBay China interviewed 5,000 Chinese cross-border traders selling on eBay sites.

These Chinese sellers are expanding into new categories. While they still sell a large amount of consumer electronics and fashion, the fastest growth is in such categories as home and garden and car parts, according to the report. Based on sales, the five categories for Chinese cross-border traders on eBay are: electronics, fashion, home and garden, car parts and collectibles.

According to the traders surveyed, 49% expect to enter Australia in 2014 through eBay, and 43% in emerging markets such as Brazil.

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2014-07-21 10:00:00
<![CDATA[DHL: By 2025, 40% of retail trade in developed countries will be online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5573 Deutsche Post DHL has carried out an initial analysis on cross-border eCommerce in global scenarios and its consequences for the logistics sector.

 

The study, entitled “Global E-Tailing 2025, has revealed that during the next ten years, online retail trading will become more importance than previously expected in developed countries and emerging markets alike. In order to appreciate the extent of the growth facing us on a global scale, by 2025 the quota of global trade generated by eCommerce is expected to reach 40% in developed countries and 30% in emerging markets, compared to, for example, the current figure of 8% in Europe.

Logistics is key to guaranteeing immediacy, flexibility of hours and geographical coverage in order collection and delivery. It will play a vital role in this sense as it is the main tool for achieving competitive advantage, such as delivering goods only a few hours after an order has been placed, flexible reception and return hours, security and geographical coverage.

The analysis has been carried out by Deutsche Post DHL with the participation of trend research consultants Zpunkt and See More, a number of international retail sales and logistics specialists, and academic experts. It is based on four study scenarios, describing likely prospects in the long and the medium term.

The first scenario predicts that emerging markets will be the main driver of growth for retail trade over the next decade. In a second, more global, scenario, by 2025 a solid world economy will have developed and a stable middle class will produce an “Everywhere Commerce” model. Consumers will receive their purchases much faster, and it will be necessary to make mass express deliveries in less than 24 hours, with deadlines measured in minutes.

In a third scenario, the study shows a rapid evolution towards a digital culture developed to the extreme, in which almost all products are sold on the internet and customers are served by avatars. In this context, in addition to being able to provide a flexible and agile delivery service, logistics companies will have to provide highly secure and integrated supply chains in order to, for example, protect manufacturers from fake goods.

The study also analyses possible crisis scenarios. In a fourth scenario, the study describes how world consumer patterns would change if the economy was to suffer a worsening of its already weakened situation, causing energy and raw material prices to soar. One of the main conclusions of the report shows that, in this situation, the trend for "do it yourself" and bartering between consumers would increase substantially. In this case, supply chains would have to quickly adapt to consumer trends that moved further and further away from the focus on the "brand new" that has predominated in recent decades.

The scenarios studied in the report are complemented by a number of essays written by renowned logistics experts. They include Prof. Dr. Dirk Moschett, from Fribourg University (Switzerland), who emphasises the need for all societies to regulate supply flows more efficiently. Professor Geritt Heinemann, from the Bas-Rhin University, stresses the importance of time for the success of online retail trade, and Professor Shashi Matta, from Ohio State University, analyses the way in which changing consumer behaviour, influenced by concepts such as sustainability or crowd-shaping, affects online retail trade.

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2014-07-18 10:00:00
<![CDATA[Idram and ePrime join forces to boost eCommerce in Armenia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5571 Idram is Armenia's largest Internet payment system and has joined forces with ePrime Global in order to help US traders reach buyers in Armenia.

 

Armenia is a country located in the region known as MENA (Middle East and North Africa), which currently leads the world as regards the eCommerce market, along with China and India.

Idram allows users to make purchases online or pay for public services, taxes and fees, loan payments, buy plane tickets, etc. Idram is the first company in Armenia to get permission to issue electronic money from the Central Bank.

ePrime Global is an eCommerce platform that acts as a bridge between traders and offers payment gateways worldwide. When traders register to get a free account on the ePrime Global website, they can select the regions where they wish to sell their products and services, such as North America, Europe, Russia, Latin America, Asia, India, MENA, etc. Currently, traders who choose ePrime Global have to pay no monthly fee. Instead , they pay a percentage fee per transaction.

Narek Vardanyan, Head of the Development Department at Idram, explained that “our association with ePrime Global will spawn a series of innovative projects that will be launched on the market for the first time. Thanks to this partnership between Idram and ePrime Global, payment systems such as Google Wallet, Moneybookers, PayPal and many others will soon be available in Armenia.

The association will convert Armenian electronic money into all foreign currency. Consumers will now have the chance to withdraw their electronic money easily, which had always been an issue for the country. it will make electronic money in Armenia more flexible and manageable.”

Arman Boudaghians,Executive Director of the MENA Division at ePrime Global, states: “MENA is the most dynamic region in worldwide eCommerce at this moment in time, experiencing thehighest growth anywhere the world. American traders wondering if they can enter the MENA eCommerce market need wonder no more; now they can. ePrime helps companies to gain a foothold in the MENA market,providing them with all licences, website and payment platforms, as well as helping with marketing and creating networks“.

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2014-07-15 10:00:00
<![CDATA[Etsy acquires a French marketplace in its largest agreement to date]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5570 The French marketplace sells handmade products, food and wine and will continue operating independently.

 

The Etsy website has made its company a little bigger by acquiring the French handmade articles company A Little Market. The agreement represents the sixth purchase since its creation and its largest acquisition so far, though the financial details have not been made public.

Indeed, as reported by TechCrunch, Etsy had previously acquired such major companies as TrunkT, which specialises in wholesale craft items, the digital company Adtuitive and Etsy Lovers. In addition, it managed to raise $97.3 million in funds from Accel Partners, Union Square Venture and other investors.

The most recent round of funding in which Etsy took part was led by Index Ventures and took place in 2012, when the company raised $40 million that were earmarked for its international expansion.

In a recent communique, the French company A Little Market points out that France is the fifth largest economy and the seventh largest eCommerce market in the world. Its business in France involves over 90% import/export.

Etsy and A Little Market share common values as regards connecting people both locally and worldwide through commerce and encouraging creative entrepreneurs.

Little Market, which was founded in 2008 and has 620,000 members, will continue operating independently with founders Nicolas Cohen, Nicolas d'Audiffret and Loic Duvernay at the helm.

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2014-07-14 10:00:00
<![CDATA[Gulf countries embrace the eCommerce trend]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5567 The Persian Gulf joins the eCommerce rush. It is estimated that online purchases will record major growth over the coming years in this region of the Middle East, according to a study carried out by the distributor Chalhoub Group.

 

 The report is based on the premise that currently only 26% of the population that uses the Internet on a daily basis make online purchases.

Persian Gulf countries represent a strategic area for fashion and luxury goods. Most consumers in countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates spend around $2,400 a month on beauty, fashion and gifts, according to the document.

The arrival of a new generation of consumers is expected to transform current consumer habits. In this regard, the Internet is expected to become a shopping channel, whether from home or at the store itself.

The report points out that establishments will become an extension of your home, offering large spaces, private areas, comfortable seats and hospitality. Through the Internet, you'll be able to try the goods and make purchases.

The demand for new and exclusive articles, along with the need to have them before anyone else, turn eCommerce tools into a platform with huge growth potential.

The study also identifies three types of consumers in the Gulf countries.

  • Firstly, the gazelle, someone interested in fashion who seeks personal expression through luxury brands;
  • secondly, the horse, someone who buys luxury items for the sake of social status, and
  • lastly, the falcon, who looks for items and experiences beyond the popular brands.
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2014-07-11 10:00:00
<![CDATA[Mexico: eCommerce will grow 16.5% in five years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5565 It is one of the countries in which eCommerce represents an area of opportunity.

 

eCommerce is an area of opportunity in Mexico. While European consumers place an average of 29 orders a year, in the case of the UK, or 18 in Germany, in Mexico the figure comes to just five purchases a year.

However, with annual forecasts for growth of 16.5%, Mexico is one of the countries where eCommerce is set to change the traditional trade patterns, in which credit cards and cash on delivery are the favourite ways to pay for orders.

According to the “Shop the World” study compiled by DHL on twenty countries, Mexican consumers 'tolerate' waiting up to 7.3 days for an order to arrive, compared to the average of 6.5 days. As regards the percentage of returns, the figures are again lower in Mexico. While 14.5% of customers choose to return the product, globally the figure rises to 27.5%.

The main reasons for returning products have to do with the condition of the product, the differences between the merchandise as described on the website or in the catalogue and the one actually received or delivery of the wrong product.

National shipping is the preferred method for Mexicans. Just 37.3% of those surveyed have made cross-border purchases, with the US and China being the key markets.

 

 

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2014-07-10 10:00:00
<![CDATA[5 features of Amazon's Fire Phone, focused on eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5561 Mobile eCommerce is on the rise, and with its own phone the company could increase the loyalty of its customers even further.

 

Amazon has launched its Fire Phone, which will reach the market in late June and, as with the brand's tablets, is based on the modified version of the Android operating system, FireOS, has a 4.7-inch Gorilla Glass screen and, as rumoured, offers 3-D imaging.

Theworldwide popularity of mobile computing has led to a boom in mobile eCommerce. The amount of money spent through phone and tablet apps rose by 117% between 2012 and 2013.

So it makes sense for Amazon, leader in online commerce, to want to enter the smart phone market: if the company has more control over the experience of mobile users, it will be in a better position to channel consumers towards its own online stores. As with the Kindle eReader and the Kindle Fire tablet, an Amazon phone could connect users directly to Amazon content, in this case the products available at its store, and give Amazon the chance to minimise friction in retail transactions. 

The transition towards mobile shopping is happening at a fast pace. Last year, mobile eCommerce represented almost 21% of all eCommerce. By the end of next year, more than one third of all eCommerce could happen via mobile devices.

The 5 most striking new features of Fire Phone are:

  • This phone aims to foster eCommerce by offering buyers instant gratification through the recognition of thousands of products,TV programmes and songs and allow users to buy immediately. Users can press a button and point the phone at an object, such as a tin of soup or a work of art. If the device recognises it, the user can buy it on Amazon, providing it's on sale there. To do so, it uses the Firefly object recognition system (up to 100 million different ones), with a dedicated physical button that will let us get information about whatever we scan with the camera.
  • To make the Firefly feature possible, Fire Phone has four 2MP cameras on the front to give the system depth.
  • As expected, the Amazon phone has a 3D screen that provides a “dynamic perspective”, according to Jeff Bezos, the head of the company, and will have its own SDK so that apps can make full use of this new feature.
  • The handset comes with Amazon MayDay, a 24-hour live support service that was launched on the brand's most recent tablet. To download apps, it has Amazon AppStore where over 240,000 apps are already available.
  • Another major new feature is the Cloud storage service that offers users greater storage capacity.
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2014-07-09 10:00:00
<![CDATA[E-commerce comes to the aid of the Chinese steelworks sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5560 Chinese steel companies expect a series of recently launched e-commerce platforms to boost sales.

 

 

 

The company China Minmetals Corp. (CMC), the country's number one steel vendor, has launched its e-commerce platform, http://www.xinyilian.com. This is the latest incursion into e-commerce after the launch of more than 100 similar platforms by Chinese steel manufacturers and businesses since last year.

The Xinyilian platform will link up buyers with sellers and gradually evolve into an online steel supermarket, says Yu Engang, deputy general manager of the company Minmetals Development Co., Ltd., a subsidiary of the CMC group.

The Chinese steel sector has been hobbled by problems of overcapacity, oversupply and the drop in prices due to the economic slowdown.

Over 45% of steel companies posted losses, whereas economic growth fell to 7.4% in the first quarter, the lowest level since the third quarter of 2012.

These platforms not only reduce costs, but also give customers greater access to information and allow them to choose freely from the companies' online inventories.

So far the e-commerce platforms have registered only 10% of steel transactions, but experts believe this figure will increase to 30% in the coming years.

 

Source: http://spanish.china.org.cn/economic/txt/2014-05/26/content_32494883.htm

 

 

 

 

 

 

 

 

 

 

http://www.retailresearch.org/onlineretailing.php

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2014-07-07 10:00:00
<![CDATA[PayPal paves the way in ten new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5554 Users in over 200 markets around the world will have the option to pay via PayPal.

 

PayPal services are being launched in ten new markets over the coming days. Any user with Internet access and a credit card will be able to open a PayPal account and start making payments, as finally confirmed in a communique released by the company.

Once the services are up and running, users in Montenegro, Macedonia, Moldova, Belarus, Monaco, Nigeria, Côte dIvoire, Cameroon, Paraguay and Zimbabwe can start making payments on millions of websites worldwide without having to worry about sharing their bank details online. Through this expansion, PayPal now reaches 203 markets around the world.

While technology may be breaking down the barriers to global commerce, many people still refuse to share their credit or debit card details on the website of an unknown seller in a distant country“, states Rupert Keeley, Senior Vice President of PayPal Europe, Middle East and Africa. “Paying with PayPal gives buyers peace of mind, as they don't have to reveal their bank details during the transaction.“.

“As from today, users in over 200 markets around the world will have the option to pay via PayPal,“ added Keely. “We plan to work with our customers to help them take advantage of this opportunity to offer an easier and more secure way to pay in markets that they haven't explored before.“

“While we're constantly being asked to enter new markets, we only do so when we truly feel confident of being able to offer our customers a quality experience. Expanding into Paraguay represents a major achievement for our region, where we want to be the leading promoters of commerce and an ally to buyers on the Internet.” said Jose Fernandez da Ponte, General Manager of International Commerce for Latin America.

According to “The Spice Route“, a PayPal study carried out by The Nielsen Company, eCommerce is a driving force for growth in the global economy and is expected to reach a 14% growth rate by 2014, and buyers in Latin America are part of this major progress.

 

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2014-07-04 10:00:00
<![CDATA[Alibaba makes the largest Internet merger in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5551 Alibaba has acquired the Chinese firm UCWEB.

 

Alibaba continues its expansion in China. Recent reports indicate that Alibaba has acquired UCWEB, the Chinese software and online mobile telephony services firm. According to information from UCWeb, Alibaba will buy up all the company's remaining shares, as this is the second time Alibaba has invested in UCWeb. The CEO of UCWeb, Yu Yongfu will become part of Alibaba's new strategic decision-making committee, and the company's 3,000 employees will move to Alibaba.

 

This new conglomerate will be in charge of building and developing the mobile browser, the search division, Jiuyue -the mobile gaming platform-, and distributing apps and e-books.

 

The press release notes that this merger agreement breaks the record for the Internet sector in China, surpassing even the 1.9 billion dollars paid by Baidu to acquire 91 Wireless.

 

The two companies joined forces last April to launch a search engine for mobile content named Shenma. This acquisition represents a significant strategic step for Alibaba, which has been looking to extend its reach outside continental China. With UCWeb's mobile browser UC Browser, it has enormous potential to capture the 500 million active quarterly users in the Asian giant.

 

It is also worth noting that this browser already has over 60 million users outside China, which will serve to give Alibaba even greater global momentum.

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2014-07-02 10:00:00
<![CDATA[Ecommerce takes hold in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5547 Ecommerce in the country is clearly becoming a sector in the process of expansion, creating business opportunities for the entrepreneurs who opted to exploit it. 

 

The payment platform market recorded revenues of 800 million dollars (589 million euros) in 2013 -a growth of 20 %- according to the country manager of PayULatam for Peru, Rafael Hospina.

"Ecommerce in Peru continues on course as a growing sector, and one that is increasingly offering major business opportunities for anyone who opted to join the world of online commerce", he said.

He noted that online payment platforms had been opening up a significant niche in the sector, but that there were still a number of barriers to be overcome.

According to Hospina, one of the challenges they face is to convince Peruvian consumers -who are unaccustomed to buying products on the Internet- to convert to e-purchasing rather than to make a traditional purchase.

On this point, he pointed to the need for the effective and constant promotion of all the benefits of the online purchasing tools -in this specific case payment platforms- and to expand the offer of payment channels in order to reach more users.

He also said that another goal was to integrate all the business structures to mobile platforms like smartphones and tablets.

Another of the challenges he highlighted was bancarisation: “Although bancarisation in Peru has risen by 8% in the last six years, we still need to promote greater dynamism in the credit sector in order to enable the implementation of payment channels and facilitate transactions, thereby stimulating the growth of e-commerce”, he said.

Finally he said that Internet access in the country is another area for improvement. "This is one of the limitations holding back the growth and scope of the industry, and we must therefore work to guarantee access for all as one of the cornerstones of the growth and development of e-commerce in Peru", he noted.

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2014-06-30 10:00:00
<![CDATA[Alibaba opens its first online outlet in the US while it prepares for its stock market launch]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5545 Alibaba squares up against Amazon and eBay with its first online shop aimed at US consumers.

 

The Chinese e-commerce company Alibaba has launched its first online shop aimed at the US consumer, which means competing with Amazon.com and eBay on their home turf .

The website, 11main.com, which is currently in testing, will showcase a wide range of products, including "unique items that are unavailable from wholesalers and other large e-commerce sites", said Alibaba.

The website will offer everything from fashion and household items to watches and jewellery, through a selection of boutiques and small businesses that will sell directly to consumers, thereby bringing it into direct competition with eBay and Amazon in the North American market.


The announcement comes at a time when Alibaba is preparing for its launch on the US stock market, where it is expected to be the largest since Facebook's in 2012.

The company, founded by Jack Ma, controls 80% of all Chinese online retail commerce, around US$250 billion (185 billion euros) in 2013, more than Amazon y eBay combined.



]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='89' src='http://www.emarketservices.com/clubs/ems/news/11main.jpg' border=0 alt='Alibaba opens its first online outlet in the US while it prepares for its stock market launch'>
2014-06-27 10:00:00
<![CDATA[Amazon extend its online payment management]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5541 It is launching a service to manage payment subscription for start-ups and other companies.

 

PayPal, owned by eBay, has so far dominated online payment services but the e-commerce giant Amazon has opened a niche in this market , and is catching up with its rival.

In an attempt to consolidate its offering and narrow the gap between purchases made from desktop and mobile devices, the company last December acquired the mobile payment firm GoPago.

 

A few months earlier Amazon had launched its own payment service, “Login and Pay with Amazon, which allows users to pay through their Amazon account with just one click.

 

Now the firm's latest strategic move is to begin managing payment subscriptions for start-ups and other companies, as reported by Reuters.

 

The service allows over 240 million active users to use their credit card data stored at Amazon.com to pay for services like monthly phone bills or digital music subscriptions. Amazon will charge for each transaction.

 

The new service will extend Amazon's active role as an intermediary for third-party retailers -who represent 40% of sales on its site- and spread its influence beyond their website.

 

The analysts signal that the evolution of Amazon's payment strategy has been limited as retailers are reluctant to hand over their customers' personal details to the company. The challenge for the US giant is to build confidence in this service before it can use it to get ahead.

 

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2014-06-26 10:00:00
<![CDATA[Zara will begin selling in China through the marketplace Tmall]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5540 It plans to launch its 2014 autumn/winter collection on TMall.

 

According to a statement by Pablo Isla, chairman of Inditex, the Spanish giant's online sales have grown substantially in all its markets. It is now setting out to reinforce its e-commerce strategy thanks to this good performance, with more openings in new countries, and Zara's launch on the Chinese giant Tmall.com, which will operate in parallel with the e-shop Zara already has in the country, and which opened almost two years ago.

The chief executive of Inditex explained that the entry in Tmall highlights the importance the Chinese market for the group, where it will continue operating through its own virtual and physical outlets.

"Being in Tmall will be very positive and very well-received by our Chinese users", said the executive.

The Chinese market is second in the world for Inditex, according to Reuters. Zara's move comes on top of others by ASOS and Burberry and is part of a successful strategy for attracting foreign brands to the portal.

Zara will make its début on TMall with its 2014 autumn-winter collection. According to Pablo Isla ”It's like opening a shop in a shopping centre”. E-commerce is not so different from physical shopping. The statement that it is “like a shopping centre” is an admission of how one of the four “Ps” of the “plaza” marketing mix has shifted to the Internet. Here, TMall is the estate agent. This cannot have been easy to concede, when the original idea was that Internet would eliminate intermediaries.

China is different. The “platform war” has produced giants like Baidu, Tencent and Alibaba who have in one way or another carved out a niche in the value chain between supply and demand.

With this move, Inditex proves that it continues to harbour an entrepreneurial mindset. We see small companies set on global strategies without adapting to the actual situation in China. This is a way for it to adapt to the e-commerce situation in China.

The fact of explicitly recognising that there are mediators with the end customers on Internet is particularly important from a strategic point of view. TMall could serves as a means for acquiring new customers in order then to lure regular users into physical stores. It could be a transitional promotional device, or a habitual point of transit.

There is no magic formula that has been conclusively proved. What we're seeing is a rapid change to adapt to a scenario that is moving very fast in China.

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2014-06-25 10:00:00
<![CDATA[SoloStocks.com increases sales by 45% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5538 Last year the company carried out a capital increase of 1.5 million euros and opened a branch in Mexico.

 

SoloStocks.com, the trading portal for companies and professionals closed last 2013 with a turnover of over 2.1 million euros, representing an annual growth of 45%. In May 2013, SoloStocks.com concluded a capital expansion for a value of 1.5 million euros, an operation intended primarily to speed up its global growth.

Only one month after this injection of capital, the company opened a branch in Mexico in order to extend its operations in Latin America. This opening was intended to meet the needs of Latin American companies interested in improving their sales within the market or wanting to set up trade relations with Europe, and allowed SoloStocks.com to reinforce its presence in the region and continue to promote the development of its business internationally.

The company also saw traffic on its portal increase, up 20% over 2013 to a figure of 2.5 million visits a month. With a presence in twelve countries, it has a catalogue of over 50,000 suppliers and registers over 5,000 transactions every day. It thus consolidates its position as the number one purchase-sale portal between companies and professionals in Spain, and one of the references for the sector worldwide.

Luis Carbajo, CEO of SoloStocks.com, highlights these positive results and says “We have grown a lot in the last year, both in terms of sales and in customer and supplier numbers. We're growing at a great rate in Europe and Latin America, which lead us to be optimistic about our future outlook”. And he adds: “Our aim is to consolidate the leadership of SoloStocks.com in Spain, to continue growing in the markets where we operate, and carry on improving customer experience”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Solostock.jpg' border=0 alt='SoloStocks.com increases sales by 45% in 2013'>
2014-06-23 10:00:00
<![CDATA[eCommerce set to grow fivefold by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5536 Online retail business is becoming increasingly global and interconnected.

 

According to a study by the firm OC&C Strategy Consultants in collaboration with Google, e-commerce in six of the main world markets is due to increase fivefold to US$ 130 billion (95.640 billion euros) by 2020. The study predicts that the United Kingdom will have the highest online trade surplus.

The report indicates that online retail trading is becoming increasingly global and interconnected, with an exponential growth in trade between countries. Google sources claim that the global rise in the number of people with Internet access and increased consumer confidence are the key factors that provide the ideal market conditions for e-commerce.

Of the six markets analysed in the study, United Kingdom has the most advanced electronic market in the world and it is estimated that its retail trading will hit a trade surplus of over US$ 1 billion (736 million euros), overtaking the United States and Germany with surpluses of US$ 180 million (132.5 million euros) and US$ 35 million (25.75 million euros) respectively.

Although AmazoneBay and Alibaba are top of the list in retail online sales, the study reveals that a number of specialist retailers have proved able to successfully make the leap to the international market thanks to digital commerce.

Some examples are ASOS, iHerb, Zalando, H&M, Sephora and Pandora, in addition to luxury sportswear firms such as Adidas, Burberry, Hugo Boss and Lacoste.

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2014-06-20 10:00:00
<![CDATA[JD.com, the 'Chinese Amazon', makes a killing on its stock-market launch]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5535 It earned 1.8 billion dollars after selling its securities at 19 dollars a share.

 

JD.com set the record for the largest stock market launch by a Chinese company on Wall Street; and its performance may be a favourable harbinger for Alibaba, the Chinese e-commerce giant that plans to float its stock in New York in August.

JD.com has more direct online sales to purchasers than any other Chinese retailer, and holds the number one spot in the list of e-retailers in China out of a ranking of 500 companies.

Richard Qiangdong Liu founded JD.com in 2004 as a small distributor of IT products, and the company has grown rapidly since then. In 2013, 67% of the value of JD.com's merchandise was sold by the company itself and the rest by retailers selling on their marketplace.

Whereas Alibaba is like Ebay, operating in vast online shopping centres where other retailers sell while the company itself does not sell anything, JD.com is more like Amazon, as its sells merchandise itself and allows other retailers to sell on its site.

Like most of the large-scale e-retailers in China, JD.com has built up its own distribution network to ensure good service and speedy delivery in a country that lacks well-established national delivery services. JD.com claims to offer same-day delivery in 31 cities and next day delivery in another 206 cities in China.

JD.com is the second Chinese e-retailer to float on the U.S. stock exchange this year. Jumei International Holding Ltd has made 245.1 million on the New York stock exchange. Alibaba has also unveiled its plans for an initial public offering in the U.S. in the coming months, and analysts expect the company to be valued by Wall Street at over 100 billion dollars.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Jd.jpg' border=0 alt='JD.com, the 'Chinese Amazon', makes a killing on its stock-market launch'>
2014-06-18 10:00:00
<![CDATA[Spring Global Mail, e-Commerce services]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5532 One of its services is handling the management of returns.

 

Spring Global Mail is the world leader in providing postal, packaging and reverse logistics services for companies. It was founded in 2001 from the strategic alliance of the official postal services of Holland, the United Kingdom and Singapore, with the aim of combining the experience, systems, distribution networks and products of three of the world's leading postal operators.

 

In its 13 years of experience it has become one of the largest independent postal providers on the market. Its key selling point is the fact that its services are not designed on a static portfolio, but are created to fit the needs of each customer.

 

Spring also acts exclusively as an international sales agent for Royal Mail and PostNL in the United Kingdom and Holland respectively.

 

Another service Spring provides is managing returns. We offer a range of made-to-measure reverse logistics solutions to help companies with their returns using the postal network rather than courier companies, thereby enabling companies to offer their customers thousands of branches to drop off their packages.

 

A global presence with branches in 15 countries all over the world.

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2014-06-17 10:00:00
<![CDATA[The internet could become the world's fifth largest economy by 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5531 It connects people, facilitates business and stimulates companies' growth.

The World Wide Web is a mine of wealth, opening up infinite possibilities for people and companies. The internet is still a decentralised set of communication networks, but it has become a place with enormous business opportunities. In fact, according to research carried out by the Boston Consulting Group, by 2016 it will be the world's fifth largest economy, behind only the United States, China, Japan and India, and ahead of powers like Germany.

Within the space of the next two years, nearly half of the world's population will be connected and the internet economy could reach 4.2 trillion dollars (over 3 trillion euros) in the G-20 countries. The internet has grown steadily since it was founded. Despite the occasional setback, collapse or recession, its use has grown exponentially, as have its size, scope and impact.

In the last five years it has accounted for 21% of GDP growth in developed nations and for each job lost 2.6 new ones are created on the web, according to a survey published by the consulting company Mckinsey in 2011, which means that the figures may have changed since then. Even so, the internet clearly makes a vast contribution to the creation of employment and wealth.

In addition to speeding up business procedures and improving commercial strategies, the use of the internet has generated a digital economy. This concept was first conceived in the mid-1990s. For José LuisZimmermann, general manager of Adigital, the Spanish Digital Economy Association, it refers to "economic activity that uses information and communication technologies. In other words, economic processes that are based on digital connection. ECommerce (B2C, B2B, C2C, etc.), digital communication and content distribution are the cornerstones".

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/internet-business(3).jpg' border=0 alt='The internet could become the world's fifth largest economy by 2016'>
2014-06-16 10:00:00
<![CDATA[eCommerce moves between 40 and 50 billion euros in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5528 Ecommerce in Latin America has grown exponentially and currently moves between 40 and 50 billion euros (between 60 and 70 billion dollars) annually, a large part of which corresponds to electrical appliance sales and transnational transactions.

Since entering the Latin American market, PayPal has observed a series of unique characteristics in the region. The secure online payment system used in many parts of the world reached Latin America three years ago. Initially present only in Mexico and Brazil, it has since conquered the entire continent.

ECommerce is more mature in countries like Chile (6% of all sales) and Brazil, while Mexico accounts for less than 1%. "There's still a lot of room for growth throughout the region,” explained Ian Cox, senior director of PayPal Latin America, in an interview for Efe.

 “We've had a warm welcome in Latin America. Latin American consumers were crying out for a secure online payment method," said Cox, who also admitted that they have faced more reluctance to shop online from consumers in the region due to concerns about the security of transactions, something which he thinks they are already overcoming.

The best-selling online products in the region are electrical appliances, the majority of which are purchased abroad, and this is another unique characteristic of the market that companies like PayPal have had to take into account.

Most eCommerce in Latin America is cross-border, which means that online payment management companies have to facilitate transactions for Latin American consumers with sellers outside the region, and vice versa.

Another unique characteristic of the Latin American eCommerce market that PayPal has observed since it reached the region and that it has had to adapt to is the custom of paying by instalmentparticularly widespread in countries like Mexico and Brazil—where consumers often pay for their purchase in, say, 12 monthly instalments.

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2014-06-13 10:00:00
<![CDATA[Alibaba to promote French products in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5527 The world's leading e-commerce company Alibaba will promote French brands to Chinese consumers through its online platforms, under a new deal with the French government.

 

Chinese eCommerce giant Alibaba will promote French brands to consumers through its platforms following an agreement reached with the French minister of foreign affairs, Laurent Fabius, currently visiting China.

Under the terms of the three-year agreement signed in the eastern city of Hangzhou (where Alibaba is headquartered) by the company founder and CEO, Jack Ma, and the French minister of foreign affairs, Alibaba will help French companies to boost their sales in China by promoting their participation in Tmall.com, the Asian giant's most popular online sales service, according to the official news agency Xinhua.

Quoted by Xinhua after signing the memorandum of understanding, Fabius said, "This is a wonderful opportunity to allow more and more Chinese customers to discover new French brands."

Referring to the agreement, Ma said, "It embodies Alibaba's mission: to help make it easy to do business anywhere."

In line with the agreement, Alibaba "will provide express enrolment of new products, brand promotion and marketing support". Tmall.com will launch a campaign on 19 May called "The elegance of France", aimed at offering Chinese consumers "exclusive product launches and limited-edition items" from numerous French brands.


"This memorandum of understanding is an example of how Alibaba can work hand in hand with foreign trade entities to expand global cross-border trade in order to benefit both global businesses and Chinese consumers," said Ma.

Founded 15 years ago, the Alibaba group controls the eCommerce portal Alibaba.com and eTao, an online shopping search engine, and has its own secure online payment technology, AliPay.

The group also controls Taobao.com a C2C marketplace, Tmall.com, which specialises in business-to-consumer retail, and the virtual travel services portal Byecity.com.

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2014-06-12 10:00:00
<![CDATA[EBay reaches Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5525 Consumers in Latin America can now access the entire online catalogue in their own languages—Spanish and Portuguese—and currencies.

 

Continuing its expansion in emerging international markets, the eCommerce giant eBay Inc. has rolled out its services in Latin America. The consumers in the region's 18 countries can now shop at eBay's online and mobile markets in Spanish and Portuguese and use their local currencies. The new service is tailored to Latin American users, with special promotions and offers targeted at each local market.

According to the company, more than 2 million consumers in Latin America had already bought goods on eBay.com in English and paid for them in dollars. "Latin America is one of the fastest-growing commerce markets," said Wendy Jones, eBay vice-president of global expansion and cross-border trade. "We are innovating the eBay experience for our customers there, delivering more relevant and engaging experiences in their own language and currency."

The company already has a Spanish version of its mobile app and has now launched a Portuguese version. In September 2013 it launched a mobile app in Portuguese called eBay Moda, but on the new site consumers will be able to access the entire eBay inventory. The eBay mobile app is now available in seven languages, including Russian.

The measure will allow eBay to compete directly with the largest market in Latin America, MercadoLibre, which accounted for 15% of all online sales in the region in 2012.

The growth of the eCommerce market in Latin America is overtaking the growth in the United States, according to a report published by Internet Retailer Latin America 400. In 2012 online sales in Latin America grew by approximately 19% compared with 16% in the US. Conquering Latin America is part of eBay's plan to reach more emerging markets

EBay currently offers 25 specialised digital markets located in countries like Germany, the United Kingdom and Brazil. Nineteen of them are in countries with emerging markets, including 18 in Latin America.

 

 

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2014-06-11 10:00:00
<![CDATA[Pinterest closes a 200-million-dollar financing round]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5524 Following the fundraising round, the visual social media site could be worth 2.5 billion dollars.

 

Pinterest has just closed a new financing round worth 200 million dollars (nearly 150 million euros), led by the hedge fund Valiant Capital and allegedly involving some of the start-up's early investors like Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital.

All Things Digitalfirst reported the story and then the company itself issued a press release confirming the operation. Thanks to the deals reached, Pinterest could now be worth 2.5 billion dollars.

The firm closed its previous financing round in May 2013, when it managed to obtain 100 million dollars from the Japanese eCommerce giantRakuten.

One of the aspects most highly rated by the companies that use this social media site (and, by extension, its investors) is that its contents are not as ephemeral as they are on Twitter or Facebook and therefore manage to retain users' attention for longer. According to Hearst Digital Media, Pinterest generates between 3% and 5% of traffic for different brands every month, compared with just 1.5% in the case of both Facebook and Twitter.

Another advantage to Pinterest is its steady growth. The site currently boasts 50 million active users per month and has seen its staff increase fivefold in the last year to over 100 employees.

]]> <p> <img style='cursor:pointer;cursor:hand' width='123' height='100' src='http://www.emarketservices.com/clubs/ems/news/Pinterest.jpg' border=0 alt='Pinterest closes a 200-million-dollar financing round'>
2014-06-09 10:00:00
<![CDATA[MercadoLibre has reported an increase in sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5521 The eCommerce company has seen a 20% increase in sales with nearly 22 million product transactions.

 

MercadoLibre has reported net revenue of 115.4 million dollars, representing a 12% increase on last year's figure and a 20% increase in the number of goods sold.

The first quarter financial results, as at 31 March 2014, show that the growth in this period was boosted by the performance of payments, logistics and mobile eCommerce. 

The number of transactions performed via mobile devices has increased each quarter and now represents nearly 14% of the business volume, with over 10 million downloads of the app


The total number of confirmed registered users at the end of the period was 103.7 million, and 4.3 million new users registered during the first quarter. 

The year-on-year growth in the total volume of product transactions was 1.797 billion dollars (over 1.310 billion euros), which represents a 15% increase in dollars and a 58% increase in local currencies. 

Meanwhile, the total volume of payments experienced a year-on-year growth of 664 million dollars (484 million euros), or a 25% increase in dollars and a 64% increase in local currencies. 

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2014-06-06 10:00:00
<![CDATA[The Alibaba platform takes a tougher line on fakes]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5518 Ahead of its listing on the US stock market later this year, Alibaba has decided to improve its image by cleaning up its eCommerce portal.

 

With its sights set on its stock market launch, the Chinese eCommerce platform has decided to step up controls over the articles sold through its website.

 

Basically, the company is reviewing the lists of products available on its site in a measure aimed at identifying any fake goods and removing them from searches.

The Chinese company is also keen to avoid legal problems over copyright claims in the United States and has already removed more than 100 million counterfeit items, it told Cnet.

The truth is that the Alibaba's imminent IPO could be compromised if the company can't shake off its reputation as an online market notorious for the infringement of intellectual property rights.

Of course, the Asian giant is also determined to improve its image in the United States in order to compete with companies like Amazon and eBay.

Source: http://www.siliconnews.es/2014/05/13/alibaba-se-pone-seria-con-los-articulos-falsos-en-su-plataforma/

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2014-06-05 10:00:00
<![CDATA[Argentina sees a 68% hike in online fashion shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5513 Internet sales of clothing and accessories outperform eCommerce growth in general, which closed last year with a 48% increase.

 

Last January the Argentinian government imposed strict restrictions on internet purchases of goods from foreign websites, but since then sites like AliExpress and  DealExtreme have reported record sales and helped to popularise eCommerce among Argentinians.

According to an annual survey carried out by the Argentinian Chamber of eCommerce (CACE), in 2013 online sales of fashion articles climbed by 68% to 740 million pesos (approximately 66 million euros), outperforming eCommerce growth in general, which closed the year with a 48% increase and a turnover of more than 24.8 billion pesos (2.224 billion euros).

The largest local sales platform is MercadoLibre Argentina. "In 2013 sales of clothing and accessories grew by 51%, with an increasingly important role being played by 'official' stores that have their own specially designed sites within the MercadoLibre platform so that major brands can market their products directly. Today, more than 40 stores in Argentina have found an ally in our company for growing their online channel," explained MercadoLibre general manager Federico Procaccini.

MercadoLibre recognises the role that Chinese portals have played in popularising online clothing sales, but believes that local brands have their own advantages. “eCommerce has felt the impact of restrictions on Chinese purchases and there are operations out there that are going to lose out either because the product is not available in this country or the local price can't compete with what the Chinese portals are offering," said Procaccini.

"But a significant number of manufacturers are now marketing their products through MercadoLibre, which means that, unlike the case with Chinese portals, delivery is almost immediate," he added.

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2014-06-04 10:00:00
<![CDATA[SEUR boosts its eCommerce channel]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5511 The operator's network covers markets like the United States, Russia, China, Brazil and the Middle East.

 

The GeoPost group and its Spanish subsidiary Seur remain as firmly committed to eCommerce as ever. For example, the French company has just acquired 57% of the British operator wnDirect, which specialises in international transport services for eCommerce operators. As SEUR chairman Yves Delmas said, “GeoPost's stake in wnDirect will benefit Seur enormously as our network in mainland Europe covers markets like the United States, Russia, China, Brazil and the Middle East, which reinforces our portfolio of services for eCommerce operators with an origin or destination in Spain."

 

The opportunities that Seur will gain from this deal are not just limited to growing its international network for eCommerce services. Delmas explained that "GeoPost and wnDirect have been working together on logistics solutions for the last three years and have developed highly specialised models to improve parcel delivery and procedure management. That is going to make us much more competitive as we can offer Seur customers a more comprehensive and efficient service. It will also help to consolidate our position in the eCommerce segment of the transport business, where we've grown by more than 20% in the last three years and seen our turnover pass the 100-million-euros mark."

GeoPost leads the French market and ranks second in Europe for parcel transport and delivery, both B2B and B2C, with an aerial and terrestrial network that reaches 230 countries. A subsidiary of the La Poste group, in 2013 the company reported a total revenue of 4.391 billion euros and delivered 814 million parcels worldwide. Its Spanish subsidiary Seur obtained an aggregated turnover of 537 million euros in 2013, representing a slight increase of 0.4% on the 2012 figure.

Seur, a benchmark courier company in Spain, comprises three key businesses: international, eCommerce and value-added logistics. With 6,300 employees, more than 1,000 drop-off points and a fleet of 3,500 vehicles, it services more than 1.2 million customers. Its international operating capacity allows it to deliver to 230 countries thanks to the networks of its strategic partner GeoPost, which operating under the brand name DPD has a team of more than 20,000 professionals and is the leading intra-European terrestrial network.

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2014-06-03 10:00:00
<![CDATA[Alipay set to cooperate with the Japanese e-commerce company Rakuten]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5508 Alipay, the popular third-party payment service and a subsidiary of China's Alibaba Group, have announced an alliance with the leading Japanese e-commerce company, Rakuten.

 

Almost 250 shops in Rakuten Global Market, Rakuten's international purchasing service, have started accepting payment by Alipay. In the future, almost 10,000 shops will eventually incorporate this payment method.

Rakuten is the latest Japanese e-commerce platform to cooperate with Alipay, following in the footsteps of Yahoo Japan, which the previous week announced that it planned to offer Alipay as another payment option for its customers starting in June.

Shops on Japanese e-commerce platforms are undergoing a boom in China due to the continued depreciation of the yen.

Alipay has progressively increased its global presence in recent years. It has reached agreements with international e-commerce companies including iherb.com, a US company providing nutritional supplements; Forever 21, a US retail clothing company; and Wiggle, a leading British online retail cycling company.

The agreement with Rakuten has come just before Alibaba's launch on the US stock exchange.

Alibaba dominates the e-commerce market in China. Its purchasing sites manage more transactions than Amazon.com and eBay combined.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/Alipay_Rakuten.jpg' border=0 alt='Alipay set to cooperate with the Japanese e-commerce company Rakuten'>
2014-06-02 10:00:00
<![CDATA[M-commerce in Europe grew by 64% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5507 Growing acceptance of mobile phones as a purchasing platform.

 

The use of mobile devices for making purchases via the Internet continues to rise, and is now seen by consumers as simply one more channel.

Zanox, the leading marketing network, presents the third edition of the “Zanox Mobile Performance Barometer 2013”, containing results and conclusions that reveal the direction and development of m-commerce and the behaviour of mobile phone consumers in Europe.

According to this report, the number of mobile phones and tablets is rising every year, together with the revenues generated by these devices, which hit record highs in 2013. M-commerce has seen a spectacular rise that is set to continue in 2014. 

This trend can also be seen in the increase of as much as 8% in profits from mobile transactions in 2013, compared to 6% recorded in 2012. In January 2014 this figure rose by 2% to a figure of 11.1%, suggesting that the m-commerce rate has yet to reach its peak.

These new figures owe much to the offer of the more affordable tablets that came onto the market before Christmas 2013. This could mean a further boost for m-commerce in 2014, where we can already see an additional growth in profits on transactions made using the Android operating system. 

A comparison of the revenue from mobile transactions in 2013 and year-on-year growth in revenue between 2012 and 2013 all over Europe shows that Scandinavia is once again the region leading the pack in both categories: a 15% share in revenue from mobile transactions and 116% in year-on-year growth. And in Benelux, we see a 14% turnover from mobile transactions and year-on-year growth of 119%. These figures indicate that the markets still have the potential to continue growing in the use of these devices.

The results of the analysis by sector of revenues from the mobile industry shows that the average growth varies from 185% in the travel sector, 162% in financial services, 114% in telecommunications companies, to 81% in Retail and Shopping.

>Elsewhere, a look at the data by region reveals that Eastern Europe heads the ranking in purchase and sales. It also has the greatest increase in the Travel sector -with 1001%- and a growth rate of 331%.

A more complex pattern emerges for income per transaction made using the devices. When comparing only smartphones, Android comes top with 30% compared to the iPhone with 16%. However, a look at other devices shows that figures for Apple are 69%, almost 2.5 times Android's income in transactions.

The average value of purchases per device rose steadily between 2012 to early 2014. Android posted a year-on-year increase of 20% (2012/2013), with an average purchasing value of €42 per order. However, iPad is the leader with an average spend of €78, whereas iPhone users bought articles for a total of €52 per basket.

These figures rose substantially in the first quarter of 2014, highlighting the continued increase in consumer confidence via mobile phones.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobile-commerce(7).jpg' border=0 alt='M-commerce in Europe grew by 64% in 2013'>
2014-05-30 10:00:00
<![CDATA[Proinso launches a novel online sales platform in the US]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5502 The "Click & Collect" service allows buyers to pick up the solar product they purchased in less than six working days from any of the 200 collection points in the country.

 

The Spanish distribution firm Proinso has launched a new online sales service for solar products in the US market. With the new "Click & Collect" facility, customers can make purchases 24 hours a day and pick up their products in record time, within four to six business days, thus eliminating storage costs. Proinso has set up 200 collection points around the country, so users can choose whichever one is most convenient for them. However, the company says that the pick-up time in states like Alaska, Hawaii and Puerto Rico could be considerably longer.

As well as avoiding the usual storage costs, another advantage of buying products by the many brands offered by Proinso is that users only have to pay 20% of the total price up front when they place their order. They pay the remaining 80% when they receive confirmation that the item is in stock and ready for collection at the chosen point.

A strategy aimed at consolidating Proinso's position in the US solar market, where it already has 392 qualified installers, the internationalisation initiative appears to have met with a warm welcome from the company's distributor firms. "It's an innovative tool adding significant value in distribution and bringing benefits to the installer and ultimately the end consumer," said president and general manager of SMA America.

]]> <p> <img style='cursor:pointer;cursor:hand' width='153' height='100' src='http://www.emarketservices.com/clubs/ems/news/Proinso.jpg' border=0 alt='Proinso launches a novel online sales platform in the US'>
2014-05-28 10:00:00
<![CDATA[Online sales of Ibérico ham, at prices the public can afford, promoted in the US]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5497 A company aims to woo the general public with a "gourmet" product.

 

Ibérico ham has been sold and enjoyed in the United States for the last six years, but the great challenge facing this "gourmet" product today is winning round average consumers with affordable prices.

Fermín, 5J and Cooperativa Agroalimentaria del Valle de los Pedroches (Covap) are the three main Spanish exporters of Ibérico cured ham to the United States, but the initiative to turn the delicacy into a common household product only emerged last October with Ibérico Club, an online project that ships a special selection of "jamón de bellota 100% ibérico" anywhere in the world.

 This is the name for the ham obtained from free-range pigs that are reared in pasturelands and that feed exclusively on acorns. “It's superb ham," said the company's founder Teddy Rebollo.

“I get the impression that those who import and sell Ibérico ham here target fine restaurants and specific shops. My idea is to widen the net so that any user can simply click a button to have a packet or leg of ham delivered to his or her home for a very reasonable price," he told www.elnuevoherald.com.

 Pure acorn-fed Ibérico ham currently represents less than 10% of the total Ibérico production in Spain.

 

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2014-05-27 10:00:00
<![CDATA[Amazon buys 25% of one of France's leading transport companies, Colis Privé]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5496 With scores of distribution centres around the globe, it looks like Amazon wants to start controlling its own last-mile delivery service.

 

The e-Commerce giant has made its first investment in France with the acquisition of a 25% stake in Colis Privé, a courier company that competes in the French parcel delivery market with the state-owned La Poste and global giants mundiales TNT, DHL , UPS and FedEx.

Amazon handles close on 50 million parcels a year in the neighbouring country, and this latest venture seems to be a strategy to cut its per unit shipping cost. Now that it is a major shareholder of the company, Colis Privé will undoubtedly be forced to cut the shipping cost charged to the US company and, at the same time, reduce its dependence on La Poste, whose principal client in France happens to be Amazon.

It is also a significant move for Amazon at a time when it has just faced considerable backlash in France over accusations that it is destroying French companies. For example, "anti-Amazon" legislation has been passed banning the free shipping of books (in fact, the law has been enacted in France but could well be blocked at the EU level).

This is not the first internet giant to buy an online retail distribution company in France. At the end of 2012 the Japanese firm Rakuten purchased ADS (Alpha Direct Services), the first acquisition of a company in the distribution sector outside Japan, although unlike Colis Privé, ADS offers a complete logistics service (transportation, warehouse management, call centre, etc.). Besides, Rakuten bought out ADS, while Amazon has only purchased 25% of Colis Privé. 

Colis Privé is the leading private parcel delivery company in France. With a staff of 300, in 2012 it distributed more than 25 million parcels through its network of 1,700 home delivery sub-contractors and 48/72 hour delivery services. Colis Privé also has a nationwide network of 18 regional centres, including a major facility in the Loiret area, home to Amazon's largest distribution centre in France. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='156' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonLogistic.jpg' border=0 alt='Amazon buys 25% of one of France's leading transport companies, Colis Priv&eacute;'>
2014-05-26 10:00:00
<![CDATA[The value of the online wine basket is 30 euros higher than in the shops]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5491 The massive proliferation of smartphones triggers record internet wine sales.

 

Consumers' lack of time and the boom in mobile devices are two of the factors that have contributed to soaring online sales of wine in Spain and Europe.

The average value of online wine purchases is 97 euros, which is 30 euros more than the average wine spend in the traditional market, according to the figures that vente-privee.com unveiled at ProWein in Dusseldorf.

Irrespective of the platform used to purchase wine on the internet, vente-privee.com claims that in Spain online buyers tend to go for red wines, while rosé wines are the favourites inFrance,, white wines in Italy, and reserve wines in Germany.

Overall, vente-privee.com, which is present in eight countries and has been in Spain since 2006, managed to sell 3.3 million bottles in 2013. It handled over 350,000 orders, which was 32% more than in 2012, and reported a turnover of 36 million euros.

According to the vente-privee.com report, 58% of all online wine sales are made by users under the age of 40.

Last year vente-privee.com earned the distinction of the best wine merchant in France and the world's second best wine exporter.

Over the course of 2013 the company closed nearly 200 partnership deals—60 more than in 2012—with leading international wine brands. Its goal is to boost its online sales of wines and other fine foods.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/Wine-online.jpg' border=0 alt='The value of the online wine basket is 30 euros higher than in the shops'>
2014-05-23 10:00:00
<![CDATA[E-commerce, an opportunity niche for the Costa Rican market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5490 E-commerce in Costa Rica grew by almost 30%, above the 2013 figures for the same period for the whole region.

 

According to the latest data published by Carolina Forero, VISA's Director of E-commerce for Latin America, e-commerce in Costa Rica in 2012 grew by almost 30%, overtaking the figures for the whole region in the same period in 2013.

Moreover, compared to the rest of the Central American region, in 2012 Costa Rica accounted for 37% of all regional e-commerce, making digital purchases for a value of 388.4 million dollars (280 million euros), out of total online sales in Central America of 1.051 billion dollars (758 million euros).

The current boom in e-commerce in Costa Rica is fuelled by the rapid growth in the mobile sector -and particularity in smartphones- which poses new challenges for connecting to these technologies.

According to report by the Information and Knowledge Society Programme (Prosic) at the University of Costa Rica (UCR), entitled "Towards the information and knowledge society in Costa Rica", e-commerce in the country took its first halting steps in 1991 with its appearance on in the Costa Rican Stock Exchange, but only gained real momentum at the start of the new millennium.
A major step forward in e-commerce in Costa Rica occurred when certain banks -particularly the National Bank and BAC San José- began to offer specific solutions for companies who wished to sell via the Internet.

"The great obstacle for e-commerce in Costa Rica was not the technology, it was the procedure. How could payment be collected? And it was extremely difficult to meet the necessary conditions for a business to be able to collect payment online. One advantage is that the PayPal service can now be used in Costa Rica, and other options such as allowing collection by means of mobile devices are coming on line.

However, there is still a need to overcome the reticence of Costa Rican consumers to making purchases over the Internet using their personal details and bank cards. The proliferation of e-commerce in Costa Rica still revolves around the use of websites as shop windows or to consult product catalogues, and consumers prefer to finalise their purchase by telephone or in an actual establishment.

VISA's findings indicate that in 2012, e-commerce accounted for 0.76% of the regional Gross Domestic Product (GDP) in Latin America, led by countries such as Brazil, Mexico and Argentina. For 2014, the international consultants, eMarketer, forecast that e-commerce will move amounts close to or in excess of 54 billion dollars (almost 39 billion euros) in Latin America.

Source: Ecobusiness / Costa Rica.

]]> <p> <img style='cursor:pointer;cursor:hand' width='153' height='100' src='http://www.emarketservices.com/clubs/ems/news/Costa-RicaeCommerce.jpg' border=0 alt='E-commerce, an opportunity niche for the Costa Rican market'>
2014-05-22 10:00:00
<![CDATA[SMEs prefer large e-Commerce platforms]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5489 Marketplaces are strategic allies when selling via the Internet.

 

SMEs, one of the main drivers of economies of scale, are turning to major e-Commerce platforms to capture a greater number of customers and thus succeed in carving out a niche in a scenario of ever greater competition.

This is the conclusion of the study “Spanish SMEs and large e-commerce platforms” conducted by LetsBonus, where they claim that nine out of every ten companies that use third-party online platforms in their commercial or marketing strategy are micro-SMEs, that is to say, firms with fewer than ten employees and in which 85% report an annual turnover of less than 500,000 euros.

This analysis confirms that large Internet marketplaces, offer directories and collective purchasing websites have become strategic allies in the marketing and e-commerce actions for these small companies, a trend that was not in evidence until barely a few years ago.

According to the report, 87% of the SMEs surveyed use this type of platform to sell via the Internet, and 65% do not have their own online sales channels. Similarly, small businesses and family-run companies associated with the leisure and restaurant sector are running increasingly optimised campaigns that allow them to capture, retain and promote.

It also highlights that small and medium-sized enterprises see in this type of platforms an easy and speedy means of having a presence in the online world, at a time when businesses are seeking formulas to develop their activity and digital presence in order to remain in the market.  Specifically, the benefits of opting for these formulas include the input of new customers, the visibility of the business to an audience of millions of potential customers, and an increase in sales.

The most revealing finding is that 91% of the companies surveyed would not hesitate to recommend these channels to other companies as a support at certain times; and 93% say that when the crisis is over they will continue to use these sales channels in their promotion plans more or less continuously, thereby creating a trend which -in the light of this data- is not merely seasonal.

Photos: Medidata.com

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2014-05-21 10:00:00
<![CDATA[Top trends in global commerce. Consumers are increasingly using multiplatform devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5487 M-commerce, social media, and Internet searches and in-store purchasing are the top trends in global commerce.

 

Consumers are increasingly using multiplatform devices, particularly smartphones, to improve their shopping experience at points of sales. This is the main conclusion of an in-house study on shopping habits by the marketing and technology agency DigitasLBi in twelve countries: Spain, Belgium, China, Denmark, France, Germany, Italy, Netherlands, Singapore, Sweden, United Kingdom and the United States.

Showrooming’ (a practice in which consumers go a the shop in person to examine and try out a product before acquiring it online or somewhere else, often at a lower price) is also a key trend.


Half of those surveyed worldwide admit that the use of smartphones has change the way they shop. 34% of users of this type of device have bought from this platform at least once, and 72% say they use it inside the shop. China is spearheading this shift to m-Commerce.

Users are increasingly using Internet to enhance their purchasing experience. The figures speak for themselves: 88% of consumers surveyed search on the Internet and buy in the physical shop, a practice known by the acronym ROPO (Research Online, Purchase Offline). The point of sale remains the primary contact reference and is the third most preferred source of information by the consumer; at least according to 14% of the respondents, who also expect to benefit from the establishment's online services while they are purchasing in the shop.

19% of the consumers surveyed declared that they would leave the shop after consulting their smartphone if the product can be found cheaper in another establishment, whereas another 29% say that they would consider doing so. This highlights the fact that price is a key variable.

The influence of social media and the phenomenon of sharing purchases socially vary considerably from one country to another, with China taking the lead in this trend.

Disseminating information about recent purchases via social networks is a very common practice in China, where 78% of social media users have shared a purchase. At the other extreme are the United Kingdom and Germany, where only 35% of users share this type of information. In Singapore, Italy, Spain and the United States, between 40 and 50% of users have shared a purchase via a social network. 49% of social network users all over the world who have ever shared a purchase on the social networks, have done so “just to notify friends”.

 

 

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2014-05-20 10:00:00
<![CDATA[New York wins Alibaba listing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5486 China's e-commerce giant has just announced that it will be launching an IPO (initial public offering) on the New York Stock Exchange.

 

The Alibaba IPO is one of the most awaited stock market listings as well one of the most mysterious in the technology field. It is rumoured that this technological debut, estimated to be worth $1 billion (€727 million), will be one of the largest to date and will spark an excitement in investment circles that has not been seen since the Facebook announcement two years ago.

The company controls nearly 80% of the Chinese e-commerce market, something that is largely down to its CEO, Jack Ma. Alibaba is the biggest e-commerce company in the world. It dominates the Chinese market, where the majority of the 302 million people who make online purchases do so through an Alibaba site, and now Ma seems ready to widen its international scope.

A lot of Chinese companies are currently choosing the US to go public as a result of stringent regulation in their own country. Alibaba's IPO reflects a vast increase in the number of new listings on US stock markets in 2013 and the beginning of 2014: altogether, 222 companies issued IPOs in 2013 and are outperforming expectations.

Based on estimations obtained from its IPO (initially public offering) presentation, the company hopes to sell around 277.8 million shares.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='105' src='http://www.emarketservices.com/clubs/ems/news/WallStreet.jpg' border=0 alt='New York wins Alibaba listing'>
2014-05-19 10:00:00
<![CDATA[Spanish BIO online commerce in a robust state of health]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5481 The e-magazine "elmundoecologico" has published a report which highlights the increase in online sales of ecological products.

 

This upward trend continues to be evident in both domestic consumption and exports of Spanish ecological products. This is the main message from the Ministry of Agriculture, Food and Environment, which also has high hopes for the positive impact of e-commerce on the future of the ecological commerce sector.

The Ministry compiled and presented this report on the “Characterisation of the Spanish ecological production sector: value, volume, market and assessment of the impact of e-commerce in 2012” in order to determine the importance of Internet purchases. The report highlights "the development potential of Spanish ecological products in the domestic market, which is its greatest area of improvement". According to the Ministry this trend goes hand in hand with the improvement in foreign markets, which showed an increase last year in exports of both animal and particularly plant products.


The report is based on the analysis of 62 representative websites, and reveals that over 75% of the Internet sites on ecological products are based in Madrid, Catalonia, Andalusia and Region of Valencia. Of these websites, 80% are online shops; and of this figure, 20% are distribution platforms, 19% are directories and 14% are information portals.


The report by the Ministry shows that with regard to the product typology, in 58% of cases these businesses sell only ecological products. In 95% of cases the offer includes non-perishable products; 90%, perishable products; 75%, beverages; and 31%, seeds and plants.


The ministry points out that the number of ecological producers has increased in recent years to 30,462, covering a range of different activities and with a total of 2,790 production-transformation establishments.


On the point of productive structure, there is a notable increase in plant rather than animal production. It is particularly worth noting the production of fresh and citrus fruits -which accounts for 16.4% of total ecological output-; followed by fresh vegetables with 16.3%; grape products: 13.7%; nuts and dried fruits: 13% and olive products: 12.3%.


With regard to the domestic market, it is worth noting "the upward trend in spending on ecological food and drinks", which rose from 965 million euros in 2011 to 998 million euros last year. This increase has been evident in the last few years, with a 44.6% rise since 2006. The same trend can also be seen in annual per capita expenditure on ecological products, which in 2012 stood at 20.9 euros per person per year, 8.29% more than in 2009.


Foreign trade increased by 15% in 2012 to 590 million euros -compared to 515 million euros the previous year- with a foreign balance of 389 million euros.


The leading products are particularly oil and wine, followed by fruit, vegetables and dried fruits and nuts, whereas for those of animal origin there is a predominance of meat and meat-based products, followed by milk and dairy products.

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2014-05-16 10:00:00
<![CDATA[US eBay sales up 11% in the first quarter of 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5463 eBay reports revenues of 4.263 billion dollars (3.082 billion euros) in the first quarter of the year, fuelled by good results from PayPal.

 

Last week eBay announced its results for the first quarter of the year, revealing figures of 4.263 billion dollars (3.082 billion euros), up 14% over the first quarter of 2013. Of the total revenues, 1.8 billion corresponded to PayPal, the payment division of the American giant that is the driving force behind the company. eBay also claims to have attracted 6.5 million new mobile telephone customers in the first three months of the year.

PayPal's revenues have increased by 19.4% and its payment volume is up 26.8% compared to the same period last year.

However the US company announced net losses of 2.326 billion dollars (1.681 billion euros), compared to income of 677 million dollars (489 million euros) in the same period the previous year due to a tax charge of 3.199 billion dollars (2.312 billion euros).

One of the positive data from eBay was that cross-border commerce in the marketplace grew by 24% to a figure of around 13 billion dollars. "We've seen a very strong first quarter, with a 24% rise in the volume of commercial transactions and revenues up 14%", said the President and CEO of eBay John Donahoe.

The company's senior executive also declared that eBay is committed to delivering sustainable value to shareholders and the American company will thus pursue various plans for growth to capitalise on the synergies in its portfolio and "aggressively" deploy its programme of repurchasing shares valued at 5 billion dollars (3.615 billion euros).

More information

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2014-05-14 10:00:00
<![CDATA[Luxury brand Burberry starts online sales in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5461 Burberry Group PLC has just opened up its online store on Tmall, the e-commerce marketplace owned by Alibaba Group Holding Ltd.

 

From now on, Chinese online consumers can buy productos directly from high-end British fashion brand Burberry. Burberry Group PLC has launched its online store in a marketplace owned by Alibaba Group Holding Ltd. ,  Tmall.

On their Tmall.com store, Burberry  are selling hundreds of clothing items and fashion products organised into 20 categories. Many products are some of the most expensive clothing items sold on Tmall.com, which hosts around 70,000 stores.

Burberry is one of the few high-end brands to sell on Tmall. Many luxury brands are reluctant to sell on marketplaces like Tmall, which nonetheless says that it intends to contract more leading brands this year to open stores on its e-commerce site. Western brands already selling on Tmall include Gap, Lacoste and Nike.

According to Burberry, China is its biggest growth market, with sales in double digits in 2013, the year in which China made up 15% of the brand's global sales. By the end of 2013, the luxury brand had 70 physical stores trading in 35 Chinese cities.

 

 More info

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2014-05-13 10:00:00
<![CDATA[Amazon's revenue grows by 23% in the 1st quarter of 2014 to reach 19,740 million dollars]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5459 The company increased its sales by 23% during the first three months of the year.

 

Amazon has published its financial results for the first quarter of 2014. Amazon.com Inc total revenue was nearly 14,300 million euros (19,740 million dollars) in the first quarter of 2014, an increase of 22.8% compared to the same period last year, while net profits rose from 82 million dollars in 2013 to 108 million dollars recorded in the first quarter of 2014.

In terms of shares, earnings per share stood at 0.23 dollars, compared to 0.18 dollars in the first quarter of 2013.

The outlook is for more of the same for the second quarter of 2014. The company headed by Jeff Bezos expects to increase its sales by 15% - 26% (that means a revenue of between 18,100 and 19,800 million dollars) compared to the same period in 2013.

However, this is unlikely to translate into higher revenue figures for the internet giant, as it is expected to suffer operational losses which, in the worst case scenario would leave it 455 million dollars in the red, while in the best case scenario, Amazon expects to secure a net profit figure of 55 million dollars.

More information

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2014-05-12 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

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2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/mcommerce(1).jpg' border=0 alt='mCommerce and mobile payments II'>
2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/m-commerce(1).jpg' border=0 alt='mCommerce and mobile payments'>
2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pacto(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts III'>
2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/contrato-electronico3(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts II'>
2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/articulo T 4-1(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts I'>
2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ajedrez-conflicto(1).jpg' border=0 alt='Dispute resolution methods'>
2010-09-28 10:00:00
<![CDATA[Spanish Ubis packages world over four decades using eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1886

This interesting article explains Ubis experience as an exporter company in the adhesive tape subsector and its efforts to grow to become the largest Spanish company in its sector and a leader in Europe. One of its allies has been Alibaba eMarketplace, that has opened new markets and new possibilities of business.

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/PVC TAPES(1).jpg' border=0 alt='Spanish Ubis packages world over four decades using eMarketplaces'>
2010-09-08 10:00:00
<![CDATA[Electronic Commerce in Spain 2010]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1882 The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These questions are answered in the following report

The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. The figures around the world and for Europe bear out this channel's excellent momentum, and Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These and other questions are answered in the following sections of this report

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).gif' border=0 alt='Electronic Commerce in Spain 2010'>
2010-07-27 10:00:00
<![CDATA[eCommerce in Spanish SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1881 As the size of companies decreases, however, so does the percentage of companies that use electronic commerce. Why the difference? Is the expense of implementing an e-Commerce solution the main reason? What solutions are within their reach? Is the same true in other parts of the world? To get answers to these questions, we have spoken with some of the country's most important e commerce  solution providers, and we have made this article based on their impressions and opinions.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pequeño copia(1).jpg' border=0 alt='eCommerce in Spanish SME's'> 2010-06-30 10:00:00 <![CDATA[Find out what are the eMarketplaces' legal liabilities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1877

The absence of uniform international or EU legislation makes it harder to know in which situations the rules of contractual and non-contractual liability are fully applicable. The report, written by Teresa de las Heras Ballell's,  is designed to simplify the situation by identifying general rules, liability issues associated with  third party contents, possible risk scenarios to be aware of, and some strategies to avoid or mitigate disputes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/liability-cartel(3).jpg' border=0 alt='Find out what are the eMarketplaces' legal liabilities'>
2010-05-26 10:00:00
<![CDATA[Disclosure obligations after conclusion of an on line contract]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1871

This is the last article, in a four-part series. Its aim is to explain disclosure obligations after conclusion of an on line contract.

Teresa Rodríguez de las Heras Ballell clarifies the service provider obligations after the contracting procedure has been completed and suggests some practices to optimum fulfillment of the need to confirm receipt of the order. The implications of breach are also explained in this valuable text.

Teresa is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace).

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2010-05-04 10:00:00
<![CDATA[Disclosure obligations prior to concluding a contract on line]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1870

This is the third article, in a four-part series. Its aim is to explain the disclosure requirements of the provider prior to the conclusion of an online contract.

On this occasion, Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), focuses her attention on pre-contract information. There are some disclosure obligations, and the text explains the points that have to be clearly, comprehensibly and unambiguously addressed before the contracting procedure begins.

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2010-04-20 10:00:00
<![CDATA[What legal information do eMarketplaces have to provide?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1868

This is the second article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed by any website. In this text Teresa Rodríguez de las Heras Ballell answers the question of how the mandatory information should be presented, the requirements of this information, as well as what is the specific data that has to be made available.

Useful and well explained, this article was prepared by Teresa who is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, a recognized expert in this field and the author of the book on legal aspects of E-Markeplaces "El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)".

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2010-04-06 10:00:00
<![CDATA[Does EU Mandatory Information apply to you?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1867 This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept. 

This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept.

Teresa is also author of the book on legal aspects of E-Markeplaces “El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)” and her experience and knowledge make this series an essential reading both for new e market places, and for existing e marketplaces as a validation of their current practices.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/websitesmall(1).jpg' border=0 alt='Mandatory information on homepages'>
2010-03-03 10:00:00
<![CDATA[Emarketplace trade and international payment method]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1859 Traditional and e-payment methods available to small and medium-sized enterprise (SME) exporters and importers and the risk involved within these various payment methods.

Generally, reports on international trade and payment methods tend to highlight one important aspect in relation to payments: both the buyer and seller are subjected to a certain degree of financial risk - particularly when engaging in a first-time international transaction via an emarketplace. The degree of risk that your company is willing to be responsible for is determined when you negotiate your preferred payment method with a prospective trading partner.

This report will focus firstly by analyzing some of the more traditional payment methods available to small and medium-sized enterprise (SME) exporters and importers before looking at some of the contemporary e-payment methods as used by emarketplaces such as credit cards and online escrow services.

The paper will also look at the risk involved within these various payment methods as each method carries a varying degree of risk for both the buyer and seller.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Payment_methods.jpg' border=0 alt='Emarketplace trade and international payment method'>
2010-01-19 10:00:00
<![CDATA[Verification techniques and fraud prevention: testimonials and experiences]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1858 How do small and medium-sized enterprises (SMEs) use verification techniques and methods against potential fraudsters? The report also reinforce why, emarketplaces should be pro-active with their customers in relation to these issues.

 

In my previous two reports the issues analyzed in the context of an emarketplace (B2B) were: basic verification techniques when contemplating whether or not to enter into negotiations with a prospective business partner; and highlighting the issue of fraud within emarketplaces, how to educate and make yourself more aware of the techniques adopted by fraudsters - therefore, alleviating the possibility of fraud being perpetrated against your company.

In this final report in the series, I am going to look at some of the online testimonials and experiences as reported by global small and medium-sized enterprises (SMEs) in relation to their verification techniques and methods adopted against potential fraudsters. As well as reinforce a case in point from my personal experience to reinforce why, equally, emarketplaces should be pro-active with their customers in relation to these issues.

Read also the two first reports in the series: Company authentication within e-marketplaces and Emarketplaces and the issue of fraud

 

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2010-01-05 10:00:00
<![CDATA[Emarketplaces and the issue of fraud – awareness through education]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1857

This is the second report, in a three-part series, aimed primarily at SMEs who would like to increase their awareness, and educate themselves in relation to eMarketplaces.

As eMarketplaces (B2Bs) continue to grow and bring continued economic benefit to small and medium-sized enterprises (SMEs) via their online strategies for international growth, it is imperative that the SME comprehends the issue of online fraud.

As a previous B2B website owner, from experience I understand the necessity of SMEs educating themselves on the issue. It is only through education, and awareness, that an SME will be able to recognize the techniques employed by individuals attempting online fraud, therefore, empowering the SME to only transact in genuine and profitable business transactions.

Read also the first report in the series: Company authentication within e-marketplaces

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_fraud(1).jpg' border=0 alt='Emarketplaces and the issue of fraud - awareness through education'>
2009-12-15 10:00:00
<![CDATA[Company authentication within e-marketplaces – basic verification techniques]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1843 There are several online verification techniques that your company can adopt, at no expense, which will assist in authenticating the legitimacy of a prospective business partner. As a previous B2B website owner, I strongly believe that by highlighting some of these techniques this report should be beneficial to your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_Fraud.jpg' border=0 alt='Company authentication within e-marketplaces - basic verification techniques'> 2009-12-01 10:00:00 <![CDATA[Trust in a B to B e-marketplace - A new buyer’s perspective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1842 It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:
  • Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
  • A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
  • An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
  • Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Trust.jpg' border=0 alt='Trust in a B to B e-marketplace - A new buyer's perspective'>
2009-11-19 10:00:00
<![CDATA[E-business Canada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1787 For the past 5 years Canada has seen continued growth in the amount of business done online and its adoption of information and communication technologies.

The combination of personal, business, and government adoption of these technologies has helped maintain Canada's global position as a top performer in the online world. Canadian enterprises show a continued recognition of the value in having a web-presence and based on historical data Canada will continue to expand its online economy.

The challenge is to encourage the application of e business into new applications over and above current applications.

 

 

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2009-07-15 10:00:00
<![CDATA[In search of market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=747

"An electronic market means reduced costs in seeking out new market niches." Enrique Fuentes, international sales representative for the citrus company García Ballester, which had €35 million in revenues in 2006 and has 500 employees, is clear on the issue. At this company, they work with one goal: to improve the quality of the raw material to offer a product that always satisfies clients’ demands.
 
Its 100 years of experience, guaranteeing excellence in its dealings and service, have led the Spanish company to make enormous efforts in exploring new markets that enable it to grow in the fruit sector, which is ever more aggressive due to the high level of competition. That is why García Ballester got into the business of distributing its product all across the globe. Today, over 95% of its production is exported to countries as varied as the United States, Canada, Germany, the Czech Republic, Poland, Slovenia, Croatia or Russia. Its drive to expand has encouraged it to experiment and discover new ways of dealing in foreign trade, including the electronic market.

"In five years of experience, we have found new clients and suppliers in countries that are hard to access; especially in distant markets," remarks Fuentes, who admits that it is not as efficient in closer markets. "Certainly, some products require direct contact; not so much so with others," says the Spanish company’s representative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/citricos2.jpg' border=0 alt='In search of market niches'>
2008-02-19 10:00:00
<![CDATA[Lower prices, but more opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=741 B2B sales over internet grew by 32.9% in 2006, but there are still plenty of opportunities for Spanish companies.

B2B participation is opening new market possibilities, but will also reduce the tender pricing.

In 2006 the sale over internet grew 32.9% for Spanish companies in 2006. Still, only 7.8% of the Spanish companies used this market opportunity.

To keep for being left behind in this market, Francesc Vila, from the electronic portal Mercatrans, believes that SMEs could benefit from expanding their suppliers by attempting to negotiate with them personally.

The article was first published in the Spanish magazine La Clave (11. January 2008)

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2008-01-31 10:00:00
<![CDATA[Engaging e-mail marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=721 E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

Even with such a high ROI, e-mail marketing is low compared to other online marketing activities. One reason may be the technical, design and engagement issues that go into creating a successful campaign.

With off-line media, the appearance is easily controlled, but online a large number of variables make it difficult to determine if the potential customer sees the message as it was intended. On the traditional webpage the designer must take into account the most used browsers like Internet Explorer and Firefox and the availability of plugins for Flash and Active-X. For the e-mails these variables are complex and are made even more difficult by the number of obstacles like spam-filters that must be overcome.

Some of the factors that must be taken into account to create good e-mail campaigns are:

  • The Subject and Content of the e-mail must pass through the automatic spam filters
  • The address list must be updated. Too many bounced messages can cause your mail server to be blacklisted as creator of spasm.
  • The use of HTML and rich text in the e-mail message must fit the individual users mail reader.
  • Use of pictures should not be embedded in the e-mail since some ISPs will filter such messages

Having found a way to grow the subscriber list with correct opt-in/opt-out and following the best practices for the technical creation and distribution of e-mails, the real work is still ahead.

A recent paper from Responsys on how to make e-mail marketing engaging  focus on the customer experiences when receiving and interacting with the e-mails. The task of the e-mail is to increase the value by engaging the customer into action and dialogue. This is best done by taking into account the stage the customer is at (New, Active, Loyal or Returning). 

The e-mail must therefore be an integrated part of other data and channels to create more relevant and engaging interactions.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

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2007-12-18 10:00:00
<![CDATA[Ask what you can do]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=718 "It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

It is not enough to have a "road", it must have a junction that makes it possible to connect direcly to the flow. Jay Bal is not just talking about the flow of product, but also to the flow of information.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/WMCCM.jpg' border=0 alt='Read the case study about West Midlands Collaborative Commerce Marketplace'>
2007-11-23 10:00:00
<![CDATA[E-business in Ireland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=717 Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

 

 

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

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2007-11-19 10:00:00
<![CDATA[Netherlands - E-business Report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=683 Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The internet is changing from an information society to a participating society – a boost for doing business electronically!

The ICT Agenda of the Netherlands was published in September 2004. Now the Dutch ICT infrastructure stands right at the top of the international stage. Partly due to the quality of its infrastructure, the Netherlands is ranked sixth after Denmark, Sweden, Singapore, Finland and Switzerland on the Networked Readiness Index 2006-2007, as recently announced by the World Economic Forum. Governmental policy is geared toward intelligent use of ICT. This not only contributes to solid, sustainable economic growth, but also leads to higher-quality products, services and service provision.

 

An additional positive development is that the Dutch business community is using the Internet both as a rapid means of communication with a wealth of available information, and as a participatory medium. This development affords a future outlook for electronic marketplaces. But there is still work to be accomplished in the “electronic storefront”. Notwithstanding suppliers or clients already familiar with concepts such as e-business, e-commerce, B2Cs, B2Bs, C2Cs, or e-marketplaces, the Netherlands is considered average in international commerce through electronic trade, in comparison with other Western European countries.

 

Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The government is similarly offering more and more online services. In 2006 a wide range of government organisations showed improved quality in their online services (e-Government - G2C and G2B). 75% of Internet users accessed an electronic governmental service. The total level of online government services to citizens amounted to 61% in 2006, and the service targeted at businesses stood at 62%.

The Forrester research institute forecasts a bright future for the Dutch e-commerce sector. According to their market studies, e-commerce in Europe will grow 21% annually until 2011. For Europe, this will mean a jump of 102 billion euro in 2006 to 263 billion euro in 2011. The Netherlands will grow by 28% to 11.8 billion euro in 2011. In this respect, the Netherlands represents one of the fastest growing countries for e-commerce.

 

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2007-08-10 10:00:00
<![CDATA[Electronic markets in the logistics and transport sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=661

Lessons learned: "We began to use electronic markets because they are much faster than traditional markets. Furthermore, it is easier to make contact with companies that also use this medium. It is a showcase for companies that do not appear on lists and e-Marketplaces have provided us with access to them."

Cold Group (www.coldgroup.com) was created from five Spanish companies in the industrial refrigeration sector that joined forces to enter the international markets, allowing them to offer a complementary range. It started as an export consortium in 2004 and since then it has specialized in foreign trade. They export products from the industrial refrigeration industry to Morocco, Algeria, Mauritania, Tunisia, Senegal, Nigeria, Portugal, Switzerland, Poland and Belgium and total sales in 2006 were €1,205,904.

What were your first steps when using the e-Marketplace? Did you have any initial concerns or worries about using e-Marketplaces?
We began using electronic markets in 2004. We were investigating the opportunities that they could provide us with from the outset. We began to use electronic markets because they are much faster than traditional markets. It is also much easier to make contact with companies that also use this medium.

We chose the electronic marketplace Mercatrans (www.mercatrans.com) because it appeared to be simple to use and it gave us good results from the outset. It is the only electronic marketplace that we use. We started to use it because when we need to find a company that specializes in a particular type of transport, it is always urgent, and we can locate that company much faster through Mercatrans. We came across Mercatrans by searching the internet and we registered last year for full access. The market allows us to publish our requests for transport offers.

We had no initial reservations about using it and we now use it significantly. When we started they supported us over the telephone because we encountered various technical-IT problems, which they rapidly solved for us.
 
How does Mercatrans work and what sort of commercial functionalities do you use?
In our case, we request various transport offers for a specific destination. Various companies that specialize in this type of service then send us their offers. We can then choose the one that we consider to be most appropriate and we can even contact the company directly to ask for more information.

Which parts of your business are improved by using Mercatrans?
The ability to offer transport services to our clients at the most competitive price. We can also offer them a quick quote for a specific transport service if it is a normal destination for other users like us. A history of requested offers allows us to quickly obtain an approximate price for a service.

What practical aspects do you believe are the most important when using an electronic marketplace?
Using electronic marketplaces is not difficult. In terms of costs, they are not expensive, taking into account the service they provide you with, especially if you know that you are going to use it frequently as in our case. The actual cost of this service is €120 per year.
As well as using electronic marketplaces we also directly contact companies that our partners or clients recommend to us, or those that we find in listings. There is no conflict from using both markets.

In terms of security, we do not make payments online and we contact the chosen company directly. No electronic payments are made via the internet through mercatrans.com. Once the shipper notifies its interest through one of the offers received via the internet, it is contacted by the transport company and they engage in a direct commercial relationship. At the same time, payment for the transport service to be used takes place directly between the shipper and the transport company using traditional methods.

What advantages does the platform provide?
We have made significant savings in time using this transport search platform. We can quickly obtain information that would require much more time and effort without this online service. Furthermore, it is a showcase for companies that do not appear on lists and we can get access to them through the use of e-Marketplaces. The procedure is highly efficient.

Has e-Commerce and electronic marketplaces in particular changed your view about the world of business?
I believe that they can provide access to the world of business for people that otherwise may not have set up a business.

Following on from this experience, will you continue to use electronic marketplaces as a work tool and would you recommend using e-Marketplaces to other companies?
Yes, of course we will continue to use them. We recommend their use, especially for their speed. They provide services that fully adapt to what we are looking for and they can also provide significant amounts of information about services or products.

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2007-07-30 10:00:00
<![CDATA[E-mail marketing and picture blocking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=621

E-mail marketing is easy and much used. A recent study by Datran Media shows that 83% of the companies considers e-mail marketing their most important strategy for 2007.

 

The advantage of e-mail marketing is the low cost and direct contact with the potential buyers. Anyone can get hold e-mails and add them to a subscription list, but this ease of use increases the spam.

 

Most countries have strict Spam Laws that makes it illegal to send unsolicited e-mails to anyone that the company do not already have a business relation with. According to MessageLabs, 76% of all e-mail were spam.

 

In order to protect the user from spam, the mail servers and the mail readers are configured to filter out spam, some are never passed on to the user, and other e-mails end up in the junk-folder.

 

As an active e-mail marketer, you must first overcome the spam filter hurdle, and even then you are not sure if your e-mail reached its target.

 

Effectiveness of e-mail marketing is measured by e-mail marketing programs as feedback from the mail server and programs that the e-mail was received and read. E-mails that were not received are rejected by the mail server and in most cases an automatic response is triggered and which can be measured and the recipient can be removed from the subscriber list after a pre-set number of attempts.

 

To see if the e-mail reached the inbox and was opened, the e-mail usually contains links to pictures that are found on the internet. If these pictures are viewed, a request to open the picture is submitted and this request is monitored.

 

In the battle against spam, e-mail readers have the possibility to block such links to graphics, and the user can determine if the sender is trusted and/or if pictures should be shown.

 

A study on picture blocking in e-mail programs from Promio.net (April 2007), show that more than 30% or the users have selected to block pictures, and the conclusion is that Live-reporting of successful delivery of HTML mails is higher than can be measured.

 

To increase the measuring of e-mail marketing, the subscriber database should be based on voluntary (Opt-in) subscription and the subscribers should be asked to add the sender e-mail to their "Safe Senders List"

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2007-06-14 10:00:00
<![CDATA[Approaches to e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=622 The key components of receiving online payments

When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

The key components of receiving online payments
When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

Shopping Cart/Online Order Form
A Shopping cart is a tool that facilitates the item selection or ‘picking’ activity. Used in conjunction with an online catalogue tool, where the items for sale are listed, a user selects items from the catalogue and places them in the ‘cart’.  Most Australian companies will utilise a hosted shopping cart (ASP model) where they pay a monthly hosting fee. With the hosted approach the digital certificate (SSL) is provided by the host and is covered in the hosting fee. Companies who host the shopping cart themselves are responsible for the digital certificate which carries an annual ongoing cost.

In addition to better usability for the user, a well designed shopping cart helps the company to manage online risk and combat against fraud through the information collected and the usage of email auto-responders. Also, a user will judge the website by its shopping cart. So be careful, as a poorly designed shopping cart with a ‘clunky’ check out process can put the user off-side and the sale opportunity lost.

An online order form is a basic alternative to a shopping cart.

Payment Gateway
A payment gateway is required for real-time e-commerce on your website where the user’s credit card is authorised in real time, allowing the user to complete the transaction, and triggering a payment into the merchant’s bank account. Usually there is a set-up fee, annual fee, and per transaction charge.

The usage of a payment gateway is preferable with regards to managing online risk.
Internet Merchant Account facility

An internet merchant account facility is a dedicated account facility to receive online credit card payments the user establishes with a bank. For real time e-commerce it works in conjunction with a payment gateway.

Approaches to E-commerce
The following three approaches to e-commerce are common among Australian online merchants. 

  1. For real time e-commerce the merchant establishes the internet merchant facility with their bank, integrates the payment gateway, and uses either a shopping cart or order form for information capture. In most circumstances it will be easier and more cost effective for the merchant to charge in Australian dollars only.

    From a security point of view the advantage of using a payment gateway means that the customer’s details (name, address, credit card number) are not captured (or seen) by the merchant but rather are captured by the payment gateway provider only. Also the transfer of the customer’s details from the merchant’s website to the payment gateway is secure (encrypted) and cannot be intercepted.
  2. Another approach is where the merchant uses a third party hosted solution such as Paypal, Worldpay or Paymate who look after some or all of the key components of e-commerce. The advantage is the ease in which the Australian company can charge the customer in different currencies without having to establish dedicated currency bank accounts.
  3. The last approach and the least preferred from a security perspective is where the merchant uses either a shopping cart or order form for information capture and then manually re-keys the credit card number into an EFTPOS facility they have leased from a bank. Essentially the website captures the order information and the transaction is processed manually off-line. With this approach the company does not require a payment gateway service because the transaction is not in real time.

This approach is not preferred for a number reasons relating to security. The problem is that once the customer details (name, address, credit card number) are entered into the online order form in order for the merchant to access them, they are either emailed or stored in a back-end database for retrieval. If emailed they are generally unsecured (not encrypted). If they are stored in the database, behind password access, they are still potentially vulnerable to a hacker who knows a thing or two about data bases.

 

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2007-05-30 10:00:00
<![CDATA[Electronic commerce in the pharmaceutical industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=584 The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain.

These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain. These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

Commercial B2B platforms support the buying and selling activities of pharmaceutical companies in different ways. Pharmaceutical companies appear to be the typical online purchaser. Nearly 40% of companies in the pharmaceutical sector state that they use the internet or other IT networks for purchasing goods or services, a figure slightly lower than the weighted average for all sectors. It should also be noted that the difference between small and large companies is relatively insignificant, with more than 30% of micro-companies (1-9 employees) in the sector claiming to carry out online purchases. A more detailed analysis reveals that the strategic importance of online purchases is significantly limited. Only 7% of all pharmaceutical companies in the EU-7 purchase more than 25% of their supplies online, a figure that is similar to the weighted average of the ten sectors in the survey.

The pharmaceutical sector are more internationalized than the average and 18% of companies deal primarily with international suppliers compared to an average of only 13%. Overall, the bulk of online purchases in this sector come from regional or national suppliers.

In general SMEs have little interest in more sophisticated electronic business tools. Due to the small size of these companies, improving their purchasing (or selling) procedures does not offer them the same advantages as their larger rivals. Furthermore, many electronic business tools are simply not suitable for use by SMEs (the number of purchases made by these companies in general is not sufficient to warrant the use of an online auction). The percentage of large pharmaceutical companies that use specific IT applications to support their buying procedures (36%) is far higher than for smaller companies.

Although a high percentage of pharmaceutical companies purchase online, internet purchases represent on a small proportion of total purchases. Furthermore, the specific IT applications that support purchasing activities are primarily used by large companies.

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2007-05-25 10:00:00
<![CDATA[A successful e-business activity requires a lot of effort]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=583 The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The target group
The first thing to do is to define the target group, who they are, what you know about their web activities etc. Make the best possible description of the category you want to visit your page and pursue what you want them to do. Discuss with your suppliers and take advantage of their experience. Let your suppliers help you to avoid the common mistakes and guide you along possible alternatives that are proven efficient in other applications.

Be specific
Create your goal and describe what you want to obtain with your new application. Be as specific as you can. Review what you come up with and try again. Discuss it with your colleagues and suppliers to find out if they understand what you are trying to communicate. Formulate in full sentences what you want to describe.

The system
You also have to consider how the system is going to be maintained and kept. The cost to maintain a system and keep it updated may be as high as, or even higher than to create the new system. Do not forget to analyze your exciting system and study in what way that one is going to be integrated with your new web page.

Time
Give the work the time that is needed. Do not rush and try to set target dates for planned activities so these activities will fall in line in an organized and expected way.  At the same time put up scheduled check points to be sure that all activities, your own as well as delivered by your suppliers are in line with the time table you have set up.

Functionality
Focus on the functionality of what you want to create. This is important and will help all involved to understand what you are aiming at. If you put too much emphasis on technical solutions instead of the functionality, one tends to be restricted by the technicalities and therefore miss many options.

Who is doing what
Elaborate on who is doing what and when. If possible make a detailed flow-chart describing who is producing what and when it should be delivered to the project. It is very easy that something is overseen and therefore not supplied. Unclear responsibilities may cause expensive delays in the production and friction in the production team.

Your new “face” to the world will be a success when you plan your project well and care about the details!

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2007-05-20 10:00:00
<![CDATA[The advantages of process integration]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=585 “Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director at Edifer Construções. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Edifer Construções, S.A., a construction company operating since the 1950’s and with a longstanding background both on quality and market trust. In 1986, and in order to be able to incorporate an entrepreneurial management, Edifer established the Gestifer holding as well as the spin off of its activities.

In 2004, the company went through a major strategic evaluation process which led, among other decisions related to the need to incorporate and a new and more efficient procurement model, to the decision of joining the econstroi e-marketplace.

Econstroi is a fast growing Portuguese e-marketplace covering the full spectrum of the building and construction industry. Online since December 2000, there are currently over 3,200 companies doing business and a gross total of nearly 2,000 million Euro in contracts awarded between 2003 and March 2007.

Anticipating the future
“Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Although my staff hasn’t downsized due to daily business requirements, it is now definitely better qualified – their quality and efficiency have improved significantly.”

Improved information for all involved
For the company, joining econstroi brought about a better systematization and procedure efficiency, namely thanks to:

  • Standardization of requests sent to Procurement Dept.
  • Reduction of errors connected to a deficient specification
  • Significant reduction of low value administrative procedures
  • Full online access to procurement processes for the Production Dept.
  • Support to all approvals workflow
  • Better information sharing within the company

This also caused a major impact in the Budgeting Dept. Procurement and Budgeting are currently using a common database. Suppliers submitting budgets for RFQ/RFP (Request for Quotation/Proposal) and bids will always be contacted later during the purchasing stage. Moreover, their budgets are instantly available when the company compares the different proposals submitted.

Financial advantages was achieved
For Edifer, it is evident that this has brought both benefits and savings, namely financial advantages, because it receives an estimate of about 39% more and better proposals, especially from non-traditional suppliers; administrative procedures, a time consuming task, have also been significantly reduced (37%); and finally, the company has been able to improve the whole organizing and following up of the procurement process.

Two years after joining the e-marketplace, it is quite clear for Edifer that they made the right decision – there is currently a wider range of potential suppliers to select from, and the company  is saving time and money.
 

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2007-05-16 10:00:00
<![CDATA[Clicks make bricks]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=581

Online collaboration is increasing in the building and construction industry
The use of online collaboration technology tools on building construction sites is on the increase across the globe.  This case study looks at an Australian solution that is making inroads and providing real benefits to the building and construction industry. The solution allows all parties from the architect to the building regulation body to the builder to share information in a timely, efficient and secure manner.

Managing vast volume of information
Aconex is an Australian web-based information management and collaboration system. To manage the vast volume of information generated on construction and engineering projects, the Australian company, Aconex, helps replace the use of paper documents by allowing users to store project information including drawings, documents, and correspondence online in one central site.

For the individual company using the system, the results are saving time through quick and easy information access, reduced costs for couriers, printing and stationery, and reduced exposure to risks such as information loss, disputes and litigation.

Aconex’s uptake has doubled every year for the past five years, though as with e-commerce and online banking, it hasn’t changed standard industry processes. Rather it has used the power of the internet to make these processes electronic rather than manual.

Exchanging information shortens project lifetime and increases productivity
Users of the system include builders, contractors, architects, project managers, engineers, subcontractors, quantity surveyors and consultants. The tool facilitates the exchange of information between these users.

For example, instead of an engineer making a change to a building plan then mailing the paper document by courier to the architect who then makes his revisions and sends it to the builder, the tool enables all three parties to meet together online and simultaneously make revisions to documents in real-time. This shortens project timelines and increases productivity.

Usage of collaboration technologies is increasing
Aconex has achieved rapid uptake in markets such as the US, the UK and Australia. As for future growth opportunities, the main potential resides in emerging markets such as China, India and the Gulf region.

In general, collaboration technology solutions are being used by approximately 20% of the Australian market and 50% of the UK and US markets. In the thriving construction markets across the Middle East and Asia, collaboration technology is being used by less than 10% of the industry. This represents growth opportunities for all providers of collaboration technology solutions.

Assisting Exporters
Aconex links organisations using the web, making it easier for companies to communicate with one another as they don’t have to be on the same physical project site. For example, an architect in Melbourne can quickly and easily transfer drawings and files to an engineer in Dubai without having to fly to the project site. By creating this possibility, and making the international collaboration process easier, companies may be more likely to work on projects in different countries, which is a good result for export.

For more information visit Aconex 

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2007-05-11 10:00:00
<![CDATA[Search Engine marketing for exporters]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=582 It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

Falling behind
Richard Hearne, search analyst at Red Cardinal, a firm that specialises in SEO and internet marketing believes that the rise of "social media" such as blogging is one major development that is not being taken advantage of. Bloggers insert links to other relevant blogs within their online journals, and this has had a profound effect on leading search engine Google, which tends to rank webpages in terms of how many legitimate inward and outward links they have.

Hearne says many Irish firms are still investing heavily - spending tens of thousands of euro every month - in paid-for search engine adverts rather than trying to develop "organic rankings" based on the authority and relevance of a well-linked page. "There are no hard and fast figures available but it seems as though 80 or 90 percent of people are clicking on organic search results rather than the paid-for search ads," he says.

The hard figures we do have, courtesy of Captivate Digital, point to the fact that more than three-quarters of internet users rely on search engines to find all their online information, and that around 60 percent of all websites receive more than half their traffic from search engines. With this in mind, Irish companies could be losing out to overseas rivals - particularly if they fail to register high up the page with leading search engine Google.

Looking abroad
Google is the dominant search engine in Europe, and in dozens of other territories. Although exact statistics are a matter of debate amongst researchers, the Californian search giant is generally acknowledged as the leading search portal in the US and across Europe. "Google is, by far, king in this space," says Quigley. "Yahoo, Microsoft Live, Ask, AOL and Netscape are all looking for a slice of the action, but they have a long way to go. If you optimise for Google, the others should follow suit."

To optimise for British search sites, it's important to be listed on all of the dot-co-dot-uk (.co.uk) versions of the following search engines: Yahoo, Google, MSN, Go.com and AOL. Meanwhile, the general advice for being found in Europe is, again, to go for Yahoo, Google and MSN, but Searcheurope.com shouldn't be overlooked either.

SMEs looking to sell their wares online to developing markets in Asia are advised to research the local situation first. Quigley recommends Asiabiz.com and Asiaguide.com as two search engines to target. "Also, ask your Asian partners where they search and start to get listed there too; use local expertise," he advises.

In the huge Chinese market, Baidu.com claims to be the most popular search engine, and the site's managers have cleverly introduced a phonetic search called "pin-yin" that allows users to type in Chinese keywords using English characters. Meanwhile, in Korea and Japan - both Southeast Asian markets increasingly targeted by Irish businesses - Yahoo is the leading search engine among internet users.

"Most of the main search engines have country-specific search sub-sites that let you target customers in specific geo-targeted locations. Then there are engines like MIVA that have a great reputation for delivering traffic from a UK-based audience," continues Feargal O'Byrne, CEO of the Irish Internet Association.

To target certain geographic areas, therefore, it's worthwhile developing links with locally focused authoritative and appropriate websites related to your business area or product. Linking to locally respected and relevant trade bodies, agencies and professional associations is a prime example. This should drive your website's title text up the rankings on the country- or region-specific version of a search engine, e.g. Google.co.jp for Japan, or Yahoo's dedicated Asian portal, asia.yahoo.com.

Linking up
Although there is a vast quantity of search engines available on the net, all functioning along different lines, current thinking among web professionals is that the best way to approach optimising your website is to include as many outward and inward links as possible to established and well-trafficked sites.

Seeing as the world's leading search engine, Google, operates by organically ranking websites by the number of links they have, a good place to start is to work out exactly how many valid links your website actually has.

Using Google, this can be done by typing "link:www.yourwebsite'sname" (e.g. link:www.enterprise-ireland.com) into the Google search bar (without any spaces). You can also do this for deeper pages of your website, e.g. "link:www.yourwebsite'sname/aboutus". Yahoo's Site Explorer offers a similar service.

O'Byrne says this first step in search engine optimisation can be a real eye opener. "Most businesses think they have thousands of links, only to find two! Linking is very important but often overlooked. Remember, links send traffic to your site even if Google never existed, but they also comprise part of the Google algorithm."

"Link building is probably the most difficult part of search engine optimisation," says search engine analyst Richard Hearne of Red Cardinal. "And not every link has the same value." For example, links embedded within text tend to carry more weight with search engine spiders - the automated programs that crawl and categorise the web for search engines - than links contained in a list.

This is where emarketplaces and online directories can serve another useful purpose. By publishing your website address on these websites (but taking into the advice above), thereby increasing the number of links to your website, you may be able to improve your search engine ranking.
 
Tracking and taggingAccording to Anthony Quigley, managing director of Online-Marketing.ie, one easy step for online SMEs to consider is to set up their website to track usage by visitors before engaging an expert to implement wholesale search engine optimisation.

"For example, it's no good just recording that someone downloaded your brochure; it's useful to know which link that potential customer used to get to your website, and on what pages did they linger and for how long before making the decision to seek further info," he says. "It's like a big department store knowing which entrance door is most used by shoppers: it affects a lot of other decisions to be made later on."

Quigley says the three most important aspects an optimiser should look at are title tags, content, and inbound links. Title tags are the (usually blue-coloured) text a surfer clicks on a search results page to get to your website, while getting the content right means choosing the right keywords or 'metatags'. Metatags are HTML tags written into the website and indexed by some search engines but not actually displayed on the site.

"It took the airline industry years to get this right," says Quigley. "People don't search for [the term] 'low cost flights', which the airlines had entered as one of their main keyword combinations. Instead, people type 'cheap flights'."

Google Analytics, a free service, can monitor a site, and statistics can show the number of visitors every day. This Google tool has a range of other useful applications such as revealing with what keywords visitors find a particular website so that the website owners can see whether the traffic is targeted or not.

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2007-04-15 10:00:00
<![CDATA[E-business pushes new products for Dutch packager]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=506

The Verpakkingen.com e-marketplace (www.verpakkingen.com) offers specific opportunities to many packaging companies.

A Dutch packager distinguishes itself on the e-marketplace by offering all the available packaging solutions. The client chooses a packaging, measurement and quality. If the required product is not available, the company develops a packaging solution in consultation with the client.

The marketplace has kept the company on the ball when it comes to recognising new markets and opportunities. The internet is a very practical tool to communicate quickly with the customer and the packager advises to make sure that personal contact is made with the customer.

Verpakkingen.com is an e-marketplace for packing, packaging materials and packaging machines in the Benelux. Participants receive direct access to a network of affiliated marketplaces.

The e-marketplace offers translation services, electronic newsletters to potential customers or press releases to editorial teams, e-mail response campaigns, a tendering system, and overview lists of decision-makers who have an interest in participants’ products and services. Participants can also open an online store.

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2007-04-01 10:00:00
<![CDATA[E- marketplaces in the aviation/airline industry ]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=505

The airline/aviation industry is a very competitive industry characterised by a small number of firms who control the majority share of the market. Half of the world’s fleet is operated by 17 large airlines.

It is estimated that the airline/aviation industry generates 29 million jobs worldwide and its global economic impact is estimated at USD 2,960 billion, which is equivalent to 8% of world GDP.

Recent times have been difficult for the industry. Of note have been the loss of consumer confidence due to terrorism threats and SARS and the increasing cost of fuels reducing yield per customer. It seems though that the industry has weathered this well and is coming out the other side. Growth in seat demand is forecast across all regions, with the most significant growth expected to come from Asia.

A 2005 study conducted by the National Institute for Transport and Logistics in Dublin, Ireland, of Senior Procurement personnel from airlines around the globe focussing on B2B e-markets in the airline industry, delivered some interesting findings.

  • 25% of study respondents are involved financially in an e-market (full service airlines making up the majority of this group at 68% and low cost at 23%)
  • 65% report using e-markets for procurement (full service at 82%, low-cost at 79%, regional at 50%, and charter at 27%)

E-markets reduce search costs of airlines mostly in the areas of spares and repairs, tools, and office supplies.

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2007-03-03 10:00:00
<![CDATA[E-business in Portugal]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=298 What is the status of e-business in Portugal? In the last few years several initiatives have been taken and, at the end of 2005, the Technological Plan was launched.

Like its European partners Portugal has in recent decades, developed an increasingly services based economy. The services sector currently provides jobs to 57,5% of the working population and generates 71,1% of gross value added (GVA). The primary sector provides jobs for 11,9% of the population and contributes just 3,5% to GVA, compared to 24% in 1960. Industry, construction, energy and water represent 30,6% of jobs and 25,4% of GVA.

Despite a poor economic growth in 2005, a meager 0,3%, the third quarter of 2006 showed an encouraging 1,5% growth. This recovery has received a big boost from the performance of Portuguese exports – a significant 8,8% growth, the largest since 2000. Portuguese Government expects an economic growth of 1,8% for 2007. 

Manufacturing has sharply changed its traditional profile, moving from high dependence on textiles, footwear, ceramics, cork, food and drinks industries to a position where new sectors are now offering a dynamic growth. These include motor vehicle and motor vehicle components, electronics and pharmaceuticals. Services have become increasingly important in the last two decades with significant diversification into various areas such as transport, communications, commerce, tourism and financial services.

In 2004 there were slightly over 628,000 companies in Portugal, 92,5% of which were micro-sized companies (up to 9 employees), accounting for 26,4% of total turnover. The remaining 7,5% provided jobs for 59,5% of the total workforce and produced 73,6% of the turnover. Concerning information and communication technology (ICT), this sector represented 1,5% of total companies, accounted for 7,3% of total turnover and employed 3,2% of the total workforce.

Similar to other European countries, progress in transport and communications in Portugal, especially telecommunications, has been advancing at a fast pace. Currently, sector infrastructure compares well with those of European neighbours. In 2000, sector liberalisation, and particularly long-distance landline communications and mobile phones services, brought increased competition, greatly boosting market quality and driving down tariffs. The country now has more mobile phones than land lines and mobile telephone penetration is one of the highest in the world. According to the EIU 2005 e-readiness ranking, Portugal ranks 25th (on an overall list of 65 countries) and 15th among Western Europe countries.

The use of ICT among Portuguese companies is quite high when considering the use of computers (91%, but almost 100% in companies employing over 50 staff), e-mail and Internet access (82%, but  100% among large companies). On the other hand, on average only 37,1% of companies have their own website, although when considering large companies alone, this figure reaches 76,4%. The percentage of Portuguese companies having received online orders rose from 3% in 2003 to 9% in 2005.

Recently, e-business in Portugal has been performing rather well. According to the data supplied by the e-business Association (ACEP), in the first half of 2006, 80% of Portuguese e-business websites reported that their turnover grew, and for some 20% of those the growth was over 50%.

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2007-01-08 10:00:00