eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2007, eMarket Services EN 2007-12-18 10:00:00 GMT +1 2007-12-18 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[Alibaba makes itself at home in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6180 Alibaba Group, China’s dominant e-commerce company, has yet to make a major push into North America, but it’s making headway in selling goods from suppliers in China and other countries to online shoppers in Latin America.

Alibaba sells to consumers internationally through AliExpress.com, a site it launched in 2010, that sells goods in 40 categories directly to consumers in 200 countries, according to Alibaba. While Alibaba does not regularly disclose transaction volume on AliExpress.com, the company did report in advance of going public last September that the value of goods purchased on AliExpress.com exceeded $4.5 billion in the year ended June 30, 2014.

The Chinese company is taking several steps to localize the site to better appeal to Latin American shoppers. “Aliexpress.com grew fast in Latin America, especially in Brazil, Chile and Mexico. In Brazil, we are already among the top three e-retail sites, in terms of sales or brand awareness,” Bill Wang, director of emerging market operations at Alibaba, tells Internet Retailer.

The most popular merchandise categories in Latin America are wedding products, apparel, electronics and jewelry. 

Alibaba does not disclose its sales in Latin America. But web analytics company SimilarWeb estimates monthly visits from Brazil to AliExpress.com averaged 110 million during the first five months of 2015. 

Delivery remains a big challenge for e-commerce companies in Latin America, Wang says. “A Brazilian consumer normally must wait 40 days to receive the products after he or she placed order on Aliexpress.com,” he says. “It takes one to two weeks to ship the parcel from China to Brazil. But the time for passing through Brazilian customs and delivery inside of Brazil could take a total of 30 days. The time for custom clearance is still unpredictable and the delivery time inside Brazil is hard to track.”

Why do so many Brazilians shop on AliExpress if they have to wait a month to get their orders? “First, we provide a large product selection and also we can offer a much lower price as we connect producers with consumers directly,” Wang says. “Consumers in Latin America are used to shopping in advance, so they have enough time before they need the products.”

To speed up delivery, Alibaba has collaborated since last year with the Brazilian postal service Correios to share parcel data. AliExpress also accepts many local payment options in the region, including OXXO in Mexico and Boleto in Brazil.      

Aliexpress.com launched a Spanish-language version of its site in 2014 to boost sales. AliExpress last year also rolled out its first country-specific site, a Portuguese-language site targeting Brazilian consumers, at pt.aliexpress.com. The site enables merchants that sell on the web shopping mall to create customized promotions, such as deals based on local holidays.

The Spanish-language AliExpress.com also has sections that highlight suppliers Alibaba has authenticated, such as those from Chile and Peru, to increase consumer confidence in shopping on AliExpress.com. Those sections also enable local merchants to sign up to become authenticated on Alibaba’s sites. Besides Chile and Peru, there are similar sections of AliExpress.com highlighting merchants from Mexico, Colombia, Brazil and Argentina.

(This story was originally published by Internet Retailer)

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2015-08-03 10:00:00
<![CDATA[Ecommerce in Italy consists of 16.9 million online shoppers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6197 Product categories that are directly related to leisure, such as books, travel tickets and clothing, have seen an increase in purchases during the last couple of months.

 

In Italy, 16.9 million people have bought something online during the first three months of this year. This corresponds with 55.1% of Italians who have access to the Internet. Individuals who bought something at least three times during this period, e.g. 11 million Italians or 36% of Internet users, are responsible for 88% of the value of all online purchases.

These are some of the major conclusions from a quarterly survey conducted by the Italian ecommerce association Netcomm about ecommerce in Italy. Data also suggests the attention of buyers is facing more and more towards categories that are popular in the summer. Product categories that are directly related to leisure, such as books, travel tickets and clothing, have seen an increase in purchases during the last couple of months.


These are also the most popular product categories. Books are the most popular (15.4% of all purchases), followed by travel tickets (13.1%) and clothing (12.5%). That’s another top 3 compared to the Christmas period last year, when it was all about the online purchase of PCs and tablets (16.1%), smartphones (12.9%) and home appliances (12.1%).

“The trend is that many purchases are still being made in traditional stores, but before you buy a product or service, there’s a key role for researching online first”, Roberto Liscia, president of Netcomm. “Years ago we coined the definition of ‘infocommerce’ and it looks like the multi-channel industry has established itself as an important option of choice for advanced consumers. In fact, both Internet users and traditional consumers say they check product pages and online catalogues before they purchase something online or in a physical store.”
Data from the survey also shows that Italians are increasingly ware of buying online, with only 5.7% of respondents saying they don’t trust paying via the Internet. More and more it’s the convenience and other benefits that lets people decide to buy something online rather than in-store. 93% of the time, the delivery of products that are bought online occurs at the customer’s home. The number of deliveries increased by about 21% last year, compared to 2013.
Among the aforementioned 16.9 million online shoppers in Italy, one in ten consumers has made a purchase via their smartphone (via the browser or, more frequently, via an app). The share of purchases that happens via a smartphone has grew by 67% compared to last year, while the share of purchases from a tablet is growing at a slower pace: 28% more than last year.

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2015-07-31 10:00:00
<![CDATA[Mexico, eCommerce up 42% in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6178 $14 billion in sales in 2014,

 

Online e-commerce in Latin America reached $ 100 billion last year, 14%, or $14 billion of which went to Mexico affirms PayU Latam.  The electronic payments company said in a statement that this is a 42% increase over 2013, and an opportunity for more companies to join this growing market, especially SMEs, since many of them still haven´t appreciated the importance of this sizeable change and the incredible opportunity it represents for their business.

With 18.6 million users, Mexico has the second largest online audience in Latin America after Brazil.  And e-commerce is an opportunity for SMEs to reach potential customers by competing directly with big corporations and being noticed for the quality of their products, level of service, and ease in making purchases; because if they can offer these services, the chance of reaching potential buyers increases. 

 



 

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2015-07-30 10:00:00
<![CDATA[Lidl plans to open an online store exclusively for wines]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6175 A final decision has not been made yet, but the international chain Lidl is planning to sell wines online following the success that those products had in its supermarkets, including in some cases, growth upwards of 40% compared to past years.

The Drink Business wrote that the supermarket chain  Lidl plans to possibly open an online store exclusively for wines.  The decision is fundamental to the chain´s huge growth in the spirits industry.  Another reason for Lidl to enter this line of business is that online wine sales in the UK and China have increased 600% since 2006 according to a study by Bordeaux’s Kedge Business School presented in June of this year.

Ben Hulme, director of the beverages division at Lidl in the United Kingdom, says that the project “will not see immediate success, given the complexity of the process”. 

“Our initial objective was to introduce Lidl as a quality wine retailer and to earn a reputation, which I think we are beginning to have.  We aren´t fully there yet.  I believe we can do more, but”, says Hulme,” the situation has given me the confidence to try a few things”.

The Lidl distribution chain is becoming stronger in the Spanish market where last year, it invested 180 billion euros.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='143' src='http://www.emarketservices.com/Clubs/ems/news/Lidlvinos.jpg' border=0 alt='Lidl plans to open an online store exclusively for wines'>
2015-07-29 10:00:00
<![CDATA[Wabel Summits - Agenda 2015/2016. Pre-organized Smart Meetings between buyers and suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6173 Wabel is a B2B marketplace designed to facilitate exchanges between Private Label (PL) retailers and manufacturers worldwide.

WABEL is a European marketplace designed to facilitate exchanges between retailers and Private Label suppliers. It is an innovative sourcing solution that enables retail buyers to easily search, connect and meet industrial partners for their Private Label business in the €100bn European Private Label market.

Through the online platform – www.wabel.com - and their SummitsWabel accelerates the sourcing and selling process for private label buyers and suppliers. Wabel aims to facilitate success for private label players by maximizing the networking between parties.

Wabel provides innovative sourcing solutions ONLINE at www.wabel.com and OFFLINE at Wabel Summits which are 2-days in-person Smart Meetings between buyers and suppliers pre-scheduled by Wabel for the both parties including conferences on trends in innovations in the industry, retailer insights, consultations with Wabel Private Label Consultants.

Saving time and costs in the sourcing and selling process, over 80 suppliers and more than 80 buyers will get together at the Summit to talk business over two days in private meetings, pre-organized by Wabel in the run up to the event.

Leading European retailers, such as CarrefourIntermarché, Auchan, Cora, Leaderprice, Daymon, CORE, ICA, Tesco, Ocado, Diaand many others, are all participating in the event. They are among many retail organizations looking for new private label opportunities in the all categories at the Wabel Summits

What is a Wabel Summit?

Online preparation:

  • Suppliers fill in their profiles at Wabel online platform
  • Once registered, they receive a list of attending buyers
  • Before the Summit, they get a store check for products of their category
  • Based on suppliers profiles, buyers confirm their interest to meet during the Summit

2 days Summit:

  • Prescheduled 30min private meetings with relevant buyers at Wabel Summit
  • Exclusive conferences on market trends and innovations
  • Retailer Insights presentations
  • Wabel Awards Ceremony highlighting Private Label innovation

Personalized follow up:

  • Wabel Private Label Consultants assure that contacts made at the Summit are handled efficiently

 

Agenda 2015/2016

Summit

When

Where

Household & Personal Care Summit

October 14-15, 2015

Hotel Hilton

at Charles de Gaulle Airport, Paris, France

Grocery Summit

October 28-29, 2015

Frozen Summit

March 15-17, 2016

Chilled & Dairy Summit

April 13-14, 2016

 

More information:  www.wabel.com/event-list   

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2015-07-29 10:00:00
<![CDATA[M-Commerce grows stronger in China and will reach 80 billion in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6169 M-commerce, which has been rapidly gaining ground over the last two years, will reach $ 80 billion in 2015, a 54.6% increase according the agency Go Globe.

In 2013, m-commerce grew by 165,4% in China, to $ 27 billion.  A year later, turnover doubled to $51.6 billion.  

This year, m-commerce is expected to increase at a more moderate rate, 54.6%   reaching $79.8 billion. Go Globe predicts that the industry will continue to gain ground in the next two years, although at a steadier pace,  amounting to $ 160 billion in 2017.

“In China, mobile infrastructure is very good; people can use their mobile anywhere, which is especially important in smaller cities where, for most people, the smartphone is the only device a user can buy”, explains Will Tao,  research director at iResearch.  In fact, nearly 70% of Chinese consumers say that they have shopped using their mobile, compared to 46% of U.S. consumers.  Half are young people between 24 and 30 years of age.

The big online retailers did not wait to follow suit, partnering with social networks and developing apps that facilitate shopping via smartphones.  The online platform Taobao launched Xiaopu, an app that allows individual retailers and vendors to upload their products faster on mobiles and to establish a direct link with consumers via social media. 

 

While cosmetics and fashion are two of the highest selling categories through m-commerce, the most successful platforms with m-commerce are those that specialize in flash sales.  According to iResearch, more than half the sales on those impulse shopping platforms are made using mobiles, since the offer lasts for only a few hours.

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2015-07-28 10:00:00
<![CDATA[European e-commerce association launches European Trustmark]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6167 EMOTA launches European Trust Mark for e-commerce.

 

EMOTA, the European multi-trade and online trade association, has launched an European Trustmark. The basis of this certificate is a network of national trust marks. Therefore retailers first need to be in possession of the trust mark of the national e-commerce association in their country, which then will be linked to the EMOTA trust mark. Web shops need to fulfill ten essential criteria to be eligible for it. The European trust mark enhances the situation for European retailers and consumers alike. It enables consumers to safely buy goods from abroad and simplifies the expansion of online sales across borders for retailers.

The European Trust Mark is all about 10 key principles, such as trader information, delivery commitments and handling of consumer complaints, to ensure a high standard of trading and consumer protection.

The ten key principles:
• Transparent information about the trader
• Clear, complete and accurate product description
• Transparent pricing, inclusive of all charges and taxes
• Accurate information to the customer on product availability and delivery times
• Delivery according to the specifications and timing indicated to the customer
• Clear returns process and prompt reimbursement
• Accessible customer service and timely complaint management
• Protection of personal data according to EU and national legislation
• Appropriate protection of minors
• Secure payment methods

The European Trust Mark is always linked to a participating national trust mark scheme, which can only join and use the European Trust Mark if it complies with the aforementioned principles.


The European trust mark is an essential step towards a harmonized European e-commerce market that also the European Commission is striving towards with the project for a single digital market. Consumers can recognize much easier now whether they can trust the quality of a retailer from another EU country and whether he is trustworthy or not. Trust plays a pivotal role in e-commerce and without strengthening this trust, cross-border e-commerce has no chance. Consumers need to know what they can expect from a foreign retailer. Already 5000 online shops are connected to the EMOTA trust mark. This development offers great potential for growth of European e-commerce.

Next to EMOTA also Ecommerce Europe has launched a pan-European web shop guarantee, which supports and stimulates the safety of cross-border e-commerce in Europe. The details of the Trust mark will be published in September. This development coincides with the research “Barriers of growth” that has been done recently by Ecommerce Europe.

 

Source: twinklemagazine.nl

            

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2015-07-27 10:00:00
<![CDATA[Have B2Bs Figured Out Mobile? Not Really]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6166 Over 70% of B2B marketers see less than 25% of site traffic generated from mobile.

 

 

Though they’re trying to dig themselves out of the hole, business-to-business (B2B) marketers continue to miss the mobile mark. In May 2015 polling by Regalix, just 51% of B2B marketers worldwide said their company invested in mobile marketing. And respondents using this reported so-so results when it came to effectiveness: More than three-quarters said such initiatives were just “somewhat” effective, vs. 10% who said they were “very” effective.

 One-third of B2Bs said they collected their consumers’ mobile preferences and behavior data. However, they still relied on the basics when it came to data collection for mobile efforts. When asked which types of customer data they collected and used to understand mobile preferences, nearly two-thirds cited devices, and the same percentage pointed to operating systems. Social, geographic and job-related information followed.

B2Bs were most likely to use mobile websites and apps (65% each), with mobile email (45%), advertising (40%), landing pages (40%) and search (40%) also relatively popular.

While respondents were using a wide range of tactics to improve mobile content relevance and engagement, usage wasn’t overwhelming for any of them. Half designed mobile pages to load fast—the No. 1 response—while around four in 10 dynamically personalized content. Contextualizing messages, campaign segmentation based on behavior/sales cycle and message optimization for operating systems/devices were each cited by 36%. Fewer than 30% added video.

Limited efforts have led to limited results. More than 70% of B2B marketers said less than 25% of site traffic came from mobile, and 86% said the same about revenues generated via such devices—with 72% putting the figure below 10%.

Taking all of this into consideration, it comes as no surprise that nearly three-quarters of B2Bs allocated less than 10% of their marketing budgets to mobile, and none put more than a quarter toward it. Promisingly, though, was the fact that 64% of respondents intended to increase their mobile marketing budgets over the next 12 months.

- See more at: http://www.emarketer.com/Article/Have-B2Bs-Figured-Mobile-Not-Really/1012700#sthash.gIzA5IrQ.dpuf 

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2015-07-24 10:00:00
<![CDATA[Yahoo Japan cooperates with Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6164 New alliances between China and Japan

 

 

It has recently been announced that Yahoo Japan and Alibaba have agreed to work together on the promotion of Japanes wares in China. This venture had huge influence on the Yahoo Japan shares on the stock-market, which rose 12%. Therefore there are many investors, who believe this to be a profitable collaboration and could portend an even closer cooperation in the future. Yahoo Japan and Alibaba will work together to bring Japanese merchants onto Tmall, Alibaba’s premium shopping platform.


After Yahoo has ended its cooperation with Alibaba in the U.S, Yahoo Japan is harnessing it potential to spread Japanese products through the e-commerce giants platform. Yahoo Japan has started out as a joint venture between the U.S. portal and SoftBanh, a Japanese telecommunications and Internet conglomerate. However, the company has grown out to have its own identity. It is now Japan’s top search engine and one of its two biggest e-commerce players.

China and Japan are approaching each other and tensions between the two countries have relaxed. Due to the devaluation of the Yen Japanese goods are cheaper to Chinese buyers and China recently announced that it will cut import tariffs on goods including cosmetics and shoes. The most significant aspect here is bringing global products to China and sell them to the Chinese customers. There is a high market potential for foreign goods on the Chinese market, since in the past there has been an underdevelopment of retail stores and logistics chains within the country. Yahoo U.S. has already made the choice to spin off remaining Alibaba stake, after it had already agreed to sell half of its stake in Alibaba in 2012.

Source: http://www.wsj.com/articles/yahoo-japan-finds-a-friend-in-alibaba-1432891464

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2015-07-23 10:00:00
<![CDATA[Ecommerce in Turkey reaches €6.34 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6163 eCommerce in Turkey is still not at the desired level

The eCommerce volume in Turkey has reached 18.9 billion Turkish liras (6.34 billion euros) last year, after it increased by 35 percent in 2014 compared to the previous year. Ecommerce in Turkey now represents 1.6 percent of all retail business in the European country.

This was announced by TUBISAD, the Turkish informatics industry association. Kemal Ciliz, who is the chairman of the association, said the country’s economy is now in a period of relatively slow growth, while the ecommerce volume showed a strong increase in the share of retail spending. However, ecommerce in Turkey is still not at the desired level, he said.

According to Ciliz, the ecommerce sector still lacked a solid legal background and proper regulations in order to grow further. Something that’s needed, taking into account ecommerce in Turkey represents 1.6 percent of retail business, while this share is about 6.5 percent in developed countries.

On the other hand, there has been an increase in mobile payments recently, as noted by Soner Canko, the chairman of the Turkish Interbank Card Center. “One of every two transactions that take place on a website, is conducted via a mobile device”, he revealed.

TUBISAD revealed that Turkish people have spent 2.28 billion euros on websites selling vacations and airline tickets, while they spent 2.18 billion euros on retail websites. On betting websites they spent 705 million euros, while online marketplaces generated 906 million euros in revenue.

 

Source: Ecommerce News

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2015-07-22 10:00:00
<![CDATA[China will allow foreign capital to have full ownership in some e-commerce companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6158 The Chinese government will implement some measures to attract foreign capital into China so the country can become more competitive.

 

 Times are changing in China and former strict state control over the economy is giving way to a more open system that has its eyes on foreign capital.

Now it appears that China has decided to allow full ownership of some e-commerce companies to be in the hands of foreign capital.

The Minister of Industry, Information and Technology announced that the measure that will affect "online data handling and trade handling services" aims to increase foreign investment in China and help develop the e-commerce industry.

As reported by Reuters, the Minister added that by backing foreign capital´s active participation in e-commerce companies, competition in the Chinese market in this sector will increase.  

What is certain is that e-commerce has become an industry with great potential in China and already has major players like Alibaba and JD.com, which are benefiting from the rise of the middle class in the country.


Source: siliconnews

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2015-07-21 10:00:00
<![CDATA[Alibaba tries its luck in Russia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6157 Russia has a 14.5 billion dollar e-commerce market.

 

After becoming a giant in China, Alibaba is looking to conquer new digital space and sees huge potential in Russian shoppers.  The Russian market is dominated by local players Ulmart and Ozon, but there is still room for Alibaba. One of its priorities is to make a move before the other global players discover Russia´s e-commerce potential, which is why they have already launched a Russian version of AliExpress, specifically tailored to Russian shoppers.  

Russia has an incredible 14.5 billion dollar e-commerce market that shows great promise for further growth. 

Alibaba Russia says that Chinese vendors have grown in popularity among Russian consumers since they have the products they want at the prices they are willing to pay.  Therefore, Alibaba´s chances for growth in the Russian e-commerce market and for Russia to be part of its territory are good.  In the last three years Alibaba has partnered with different payment solutions and logistics services providers in Russia to make the transaction process easier for Russian shoppers.  That way, the company wants to better understand the market and the customer. 

Fortunately for Alibaba, there is virtually no serious competition in the Russian market. Amid the lack of competition, Chinese retailers offer Russian shoppers a choice of products that they probably did not have before.  Alibaba can use its experience in developing logistics infrastructure that Russia does not have and thus position itself for rapid growth in this market.

Source: thestreet.com

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2015-07-20 10:00:00
<![CDATA[Alibaba Launches Online Lender MYbank]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6154 Alibaba and its affiliate firm Ant Financial this afternoon launched MyBank, a new online bank for China. The new bank is “not for the rich, but for the little guys,” said executive chairman Eric Jing.

 

MYbank, one of China’s first privately owned Internet banks, has debuted, promising to provide “inclusive and innovative financial solutions” at lower cost to under-banked urban and rural consumers and small businesses.

The upstart start-up—whose investors include Ant Financial Services Group, an affiliate of Chinese e-commerce giant Alibaba Group—is poised to challenge the country’s state-owned banking sector with a pioneering (for China) Web-only business model: an all-digital, branchless banking operation that can serve customers 24/7.

China’s government has been encouraging competition in the financial industry to spur the country’s financial industry to modernize, which is seen as increasingly urgent as Chinese consumers rapidly adopt computers and mobile phones to access and purchase a wide variety of services, including financial services. MYbank was one of several privately owned banks to receive a license from the China Banking Regulatory Commission in 2014.

China’s state-owned banks have typically focused on the country’s state-owned enterprises and other big businesses. Small- and mid-sized enterprises, entrepreneurs and consumers—and particularly residents in China’s less developed rural areas—have been left with few options for obtaining loans and other services.

“Answering to the needs of those who have limited access to financial services in China is our mission,” said Eric Jing, the president of Ant Financial who is also MYbank’s executive chairman. “MYbank is here to give affordable loans for small and micro enterprises, and we are here to provide banking services, not for the rich, but for the little guys,” Jing said in a statement issued by the bank to mark its inauguration.

As part of Ant Financial, which bills itself as China’s leading online financial services company, MYbank will be a player in Alibaba Group’s e-commerce ecosystem, which offers potential synergies unavailable to other private banks. Ant Financial created one of the world’s largest money market funds and launched China’s first credit agency based on online and offline data. Since 2010, Ant Financial’s micro-lending subsidiary—Ant Micro Loan—has provided more than RMB 400 billion ($64.4 billion) in loans to more than 1.6 million small businesses. The lender’s bad-debt ratio stands at less than 1.5 percent, low for the banking industry.

 

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2015-07-17 10:00:00
<![CDATA[Online purchases of clothing in Colombia up 85%]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6153 Women between the ages of 25 and 34 generate most of the online sales of clothing.

 

According to figures from Black Sip agency in Colombia, online sales of clothing was up 85% in the last six months compared to the same period in 2014.

The agency Math Marketing and E-commerce also made public a study in which clothing sales last Cyber Monday were 28 times higher than on an average day and 20 times higher on Black Friday.

The Internet lets you reach new consumers, so in the first year, an online store is one of the five most important points of sale for an organization; and at three years it becomes the most popular channel; and at five years it could sell five times more than your best brick and mortar store, therefore, for the clothing industry an online store is the future.

It is worth mentioning that BlackSip indicated that between November, 2014 and April, 2015 there were 96,000 online clothing transactions in Colombia, with the most significant being tee-shirts (28.3%), shirts (12,9 %) and jeans (12 %).  The items of clothing that sold the were shirts (16,8 %) and tee-shirts (15,1).

 

 

 

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2015-07-16 10:00:00
<![CDATA[By 2020 nearly 40% of online sales will be made through electronic marketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6151 The study also includes several proposals and recommends that brands clearly commit to using the marketplaces to increase their domestic and international sales. 

 

According to the study Rise of the Global Market Places, prepared by Ecommerce Foundation and Nyenrode Business University, distributors believe that global marketplaces like Amazon and Alibaba, will amass 39% of global e-commerce by 2020. 

The aim of this study was to work with companies to define their strategies in order to compete successfully and grow in a market where marketplaces have emerged as a dominant force.  The survey included a total of 231 distributors and 43 retail consultants, while some 30 multinational CEOs offered their points of view in more private interviews.   

According to the study, this optimism is based on the fact that distributors believe that marketplaces will have a neutral and positive impact, and that they can even surpass their figures

 “According to the responses, e-commerce platforms can significantly increase the domestic and international sales of retailers and brands by helping them to reach more consumers”, said Jorij Abraham, Research & Advice Director at Ecommerce Foundation. “However, marketplaces charge a considerable amount to companies that use their services, absorbing a large part of their margins and profits”, he added. 

On the other hand, retailers overestimate their returns compared with those of marketplaces. In general, distributors say that they surpass these platforms in nearly all respects, but especially in consumer oriented processes like the shopping experience and customer service.  Only in areas such as ICT and Big Data are chain stores more reserved about their activity. 

Finally, the study also includes several general proposals addressing the online market.  In this respect it recommends that retailers and brands should clearly commit to using marketplaces to increase their domestic and international sales, and to learn how they work.  It also recommends that they consider the vertical distributor specialist model because the current format, where retailers play the main role in the supply chain, no longer applies.  Finally, it reminds them that they should build a brand with enthusiasm.

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2015-07-14 10:00:00
<![CDATA[The four main e-commerce markets will double their sales in the next three years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6150 In the next 3 years, registered e-commerce sales in the United States, China, Great Britain and Germany could double, from a total 438 billion Euros to 884 billion.

 

 

That is revealed in a study by the consultancy OC&C  which indicates that this growth is driven by the interest of those 4 countries in promoting their brands online, and the need for local marketplaces to look for profits overseas, beyond the domestic market. 

The study also emphasizes the potential for e-commerce in the United Kingdom, which is the first destination for German shoppers and the second for Chinese shoppers. Those two countries are important sources for British vendors since German and Chinese customers respectively spent 2.7 and 1.7 times more than local shoppers.

The study indicates that despite their popularity many British e-retailers settle for the bare minimum, as surveys show they could spend up to 60% more if they decided to go beyond “by winning the trust of foreign shoppers, responding to local payment preferences and creating infrastructures just as efficient as the competition at the local level”.    Even in very developed markets like the United States, British retailers could have triple the amount of international customers.

 

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2015-07-13 10:00:00
<![CDATA[Pinterest aims to also add shopping to its platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6148  

 

Facebook and Twitter  had already made headway, taking advantage of their potential as social networks with a broad audience

 

Both introduced buy buttons that allow products to be purchased directly from their platforms, without having to leave.

Now it is Pinterest that decided to partner with stores like Macy’s, Neiman Marcus and Nordstrom to turn the items they pin into products that can be purchased at the click of a button.

 

Access to that button appears whenever the price shown with a picture is blue, and payments are guaranteed secure by collaborating digital wallet services like Apple Pay.  Those in charge have also been associated with the e-commerce platforms Shopify and Demandware. 

 

When this feature becomes operational in the next few weeks, it will only be available on iPhones and IPads, and future releases are expected for Androids and desktops.  It is also limited to users in the United States. You will have to be patient and see if this social network will increase coverage to include other countries. 

 

Pinterest´s buy button, which will be functional in the United States in a few weeks, will be limited at first to iOS devices. 

Facebook and Twitter  had already made headway, taking advantage of their potential as social networks with a broad audience

 

Both introduced buy buttons that allow products to be purchased directly from their platforms, without having to leave.

Now it is Pinterest that decided to partner with stores like Macy’s, Neiman Marcus and Nordstrom to turn the items they pin into products that can be purchased at the click of a button.

 

Access to that button appears whenever the price shown with a picture is blue, and payments are guaranteed secure by collaborating digital wallet services like Apple Pay.  Those in charge have also been associated with the e-commerce platforms Shopify and Demandware. 

 

When this feature becomes operational in the next few weeks, it will only be available on iPhones and IPads, and future releases are expected for Androids and desktops.  It is also limited to users in the United States. You will have to be patient and see if this social network will increase coverage to include other countries. 

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2015-07-10 10:00:00
<![CDATA[The rapid rise of the online store Zalando]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6145 There is a lot of potential for fashion in the e-commerce market, but it is still taking its first steps in this channel. 

Seven years after the founding of Zalando and of avoiding the financial crisis, the online fashion store has nearly 10,000 employees – including the logistics division – and 14 million active customers across 14 European countries.

Last October it debuted on the Frankfurt stock market and analysts value it at nearly five million Euros.

 

Zalando´s hashtag is '#Whereveryouare': "Bring international fashion to wherever you are no matter if you are from Belgium, Germany or Spain”.  And with a return policy of 100 days to decide if you made the right choice.  Otherwise, the customer is issued a refund with the possibility of return mail service at no charge.   To get this to work in such a changing environment and without incurring losses like in the past, founders Robert Gentz and David Schneider havea very enterprising and flexible view of work.  Aware that fashion has a lot of potential in the e-commerce market but that it is still in the initial stages, they are focusing their efforts on 'story telling', over all available channels.  "Until now it is done with photos and videos, but who knows how it will be done in the future? Especially when talking about the smartphone universe. They just launched a service that allows fashion professionals to make specific outfits to recommend to their circle of customers, offering advice on these styles that aren´t necessarily contracted by Zalando. For now, the service is only available in Germany.

Unlike in Germany where the consumer has already been shopping online for some time, southern European markets seem a priori to be a little more difficult because penetration of online shopping is much lower.  They are considering opening locations to generate synergies between countries far from our headquarters, for example in France and Spain.

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2015-07-08 10:00:00
<![CDATA[Wish, the direct from China shopping app that rivals Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6143 The app currently offers nearly 40 million items from around 100,000 sellers.


Low cost products are attracting users to Wish, an online marketplace based in San Francisco that sells unlabeled clothing, jewelry, Smartphone covers and other products, shipped mainly from China. 


It could be called anti−Amazon. While the Seattle-based e-commerce giant is investing heavily in order to reduce delivery times, in some cases by an hour, Wish vendors promise customers that their products will arrive in weeks and sometimes even longer. 

As of now there are 100 million free account subscribers, triple that of last June.  The app currently offers nearly 40 million items from around 100,000 vendors. 


Like Ebay, Wish is a marketplace where vendors manage shipments, which means that they do not have an inventory and their overhead costs are less.  It charges a 15% commission on every sale.

The company with around 400 employees did not want to disclose its financial data, but executives said that they are planning to go public, although they did not specify when.


Wish executives say that their market has an advantage over some rival platforms in that it does not attract vendors with counterfeit products.  They explain that this in part is due to the fact that Wish sells mainly unbranded items and has only a limited inventory of authentic brands that can be used to compare prices.

Former Google engineers Peter Szulczewski and Danny Zhang founded Wish in 2011 after their advertising technology start-up failed.  The app was the result of a project to improve shopping recommendations on mobile devices.


Thirty-three year old Szulczewski says he hopes to help shoppers find items they didn´t know they wanted, like in a mall. Wish uses an algorithm that recommends products based not only on what shoppers buy, but on what they see and eventually reject.   


Wish is not the only retailer to compete against Amazon.com´s reputation for low prices.  The start-up   Jet.com  promises 10% to15% lower prices than its rivals on brand items when it comes out later this year.  Online retailer  LightInTheBox Holding reported $382 million in sales of products coming directly from China last year, 31% more than the previous year, although its losses increased to $30 million.  

Szulczewski says that vendors are free to set the prices of goods and discounts. “Most of our vendors are honest with pricing” he assures. “But it is up to the consumer to decide whether the price is too good to be true”.

Szulczewski explains that Wish is experimenting with stores in the U.S., Europe and China that stock a limited inventory to reduce delivery times.

 

 

 

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2015-07-06 10:00:00
<![CDATA[Linio, has opened an office in China and approved 20 companies so far to sell on its market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6138  

Linio opened its first China office this year as it seeks to recruit Chinese companies to sell on the online marketplaces it operates in eight Latin Linio operates web marketplaces in Mexico, Colombia, Peru, Venezuela, Chile, Argentina, Panama and Ecuador. Like Lazada, which operates online shopping portals in Southeast Asia, Linio is a subsidiary of German e-commerce group Rocket Internet SE, whose strategy is to replicate e-commerce business models from developed countries in emerging markets.

Launched in 2012, Linio operates its own warehouses and employees more than 2,000 workers in Latin America. Linio says its websites attract 30 million visits per month. The company has not disclosed the value of merchandise sold on its e-marketplaces, but says revenue is doubling each year.

Linio now has 15 employees in its China office in Shenzhen. A big part of their job is educating Chinese companies about the opportunities in Latin America, Duan says.

“Many people think South America is an underdeveloped area,” he says. “Actually, South American consumers are younger and they have more consuming power than Chinese consumers. The per capita GDP of South America is about 1.8 times higher than that of China. Besides, consumers in South America are unlike Chinese consumers, who are used to keeping a higher portion of their income in savings.”

He says Linio is seeking Chinese companies with experience selling abroad and whose average online purchase is at least $40. That’s because it costs about $20 to ship a parcel from China to Linio customers in Latin America via DHL, Duan says. Delivery generally takes about one week. “Postal service is also available, but it could take several weeks for delivery,” Duan says.

Linio collects a commission from the merchant. Duan would not disclose its rate, other than to say it is comparable to that of AliExpress, the Alibaba Group Holding Ltd. online e-commerce site. AliExpress charges sellers a 5% commission.

Source Internet Retailer

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2015-07-03 10:00:00
<![CDATA[EBay launches a service that only charges actual sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6137 The e-commerce platform will try to increase its revenue by only charging vendors for advertisements that lead to actual sales, which will benefit smaller vendors.

 

 

In an attempt to find new ways to increase revenue,   EBay introduced the new product advertising service that charges vendors only for advertisements that lead to actual sales.

EBay will take into account the popularity of the product and the reputation of the vendor.

The aim of the “cost-per-sale” model is unusual because websites run the risk of their ads not generating income. Most companies, like Google, depend on the number of clicks that the ad generates.

The new EBay service will benefit smaller vendors since they do not have to rely on the effectiveness of their ad or pay before a sale, so there is no risk for the vendor.  

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2015-07-02 10:00:00
<![CDATA[Amazon launching full online retailing in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6135 Amazon is launching full online retailing in Mexico on Tuesday, according to a Mexican internet commerce group.

 

The U.S. based e-commerce giant currently only sells Kindle products in Mexico, but the Mexican Internet Association (AMIPCI) said during a presentation of their 2015 study of Mexican e-commerce that Amazon stands ready to expand their service to include all goods, a prospect that's been under much speculation by the local community, as it stands to revolutionize Mexican e-commerce.

Despite having over 110 million inhabitants, Mexico's e-commerce industry, composed by more than 143 companies, is small but burgeoning, with AMIPCI reporting a 34% annual growth. Amazon's electronic shipping and payment methods and the quality of customer service the company provides may aid this growth further.

 

AMIPCI also surveyed Mexican Internet users and found that 75% of them had made at least one online purchase in the first trimester of 2015.

 

Amazon has yet to release what research has led the company to expand their Mexican offerings. However, speculators claim that Mexico's proximity to the U.S. and the subsequently low import/export costs it would face may have played a role.

 

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2015-06-30 10:00:00
<![CDATA[3 in 10 online transactions in Europe are mobile]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6133 Almost three in ten online transactions in Europe happen via a mobile device. In terms of mobile payments, the smartphone is more popular than the tablet. Especially in the United Kingdom, making online payments using a mobile device is popular.

 

That’s what multichannel payment company Adyen has to say about the mcommerce situation in Europe as well as the entire world. It has published its latest Mobile Payments Index, which gives a clear overview of the developments in the online payments industry.

Of all global transactions Adyen has processed in the first quarter of this year, 27.2 percent happened using a smartphone or tablet. That’s quite impressive when you keep in mind that during the traditionally high online spending period of Q4 last year, mobile transactions accounted for 25.8 percent of all transactions.

Although tablets aren’t particularly popular when it comes to paying online, the average transaction value of digital goods purchased via these kinds of devices has surpassed the figure for desktops and laptops for the first time since Adyen began publishing the Mobile Payments Index in June 2013.

When we look at several regions, it shows that in the US 26.7 percent of payments online were being made on mobile devices, while this percentage was about 20 percent in Asia and 28.6 percent in Europe. In terms of individual markets, the United Kingdom stands head and shoulders above the global averages. During the first three months of this year, 44.4 percent of online payments in the UK were made using mobile devices, with smartphones accounting for 66 percent of that figure.


“Tablets may well be approaching market saturation but thanks to retailers and businesses focusing on optimizing the payment process for the channel, they are attracting increasing spend as consumers become more comfortable using these devices to pay for things online”, said Roelant Prins, Chief Commercial Officer at Adyen. “There has been a seismic shift in how and where people are comfortable spending money. All mobile channels in the past 12 months have experienced impressive uplift.”

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2015-06-29 10:00:00
<![CDATA[Iran steps up to online sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6129 Young entrepreneurs are seeking alternatives to traditional marketplaces and preventing fraud through the sale of counterfeit goods. 

 

The online retail market is stepping up in Iran thanks to several projects by young entrepreneurs that want to offer not only quality products, but also better service when it comes to making purchases from different industries. 

Many trade zones in Teheran are divided by products or industries, which means that some streets have stores selling electronics, suitcases or children´s items.  Four years ago, Faty Amir Soleimani decided to create Koodakoo.ir  with two partners when he confirmed that on Bahar Street, where  you could find baby products, there weren´t many of the items that he bought in the UK where he studies. 


“We did many market studies and realized that we couldn´t cover everything, so we decided to place only a few products” that weren´t in traditional stores, said Ladan Golshani, another of the partners who explained that they had to choose the brands that were to be sold on the website carefully, especially after the Iranian market was inundated with international counterfeit brands and poor quality items from China.


The website has a potential $ 1 billion market according to the partners ‘estimates, and targets primarily the middle and upper classes. 

The main problem with these new ways of selling is finding new customers, since many of the women that this appeals to do not read newpapers or have email, so they have focused on mobile campaigns through Viber or Instagram.  They also realize that the possible end to international sanctions will allow for better imports and for them to import new products in order to diversify their catalogue.

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2015-06-26 10:00:00
<![CDATA[Groupon takes another step in its strategy to become a Marketplace like Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6123 The new project, which is still in the trial phase, requires stores to sell their products for at least 5% less than on any other website. 

 

Groupon  broadens its horizons by entering the world of e-marketplaces, where retailers can create their own store on Groupon to sell their products. The company thus is taking another step in its strategy to distance itself from the daily deals model it started a year ago.

The new project, which is still in the trial phase, requires stores to sell their products for at least 5% less than on any other website. The Groupon business model takes a 15% commission on store turnover. Still, both requirements are conditional until Groupon finds a way to provide a profitable service. 

Groupon´s expectations are different from other marketplaces like Amazon and eBay in that it wagers on a place where customers will not find products for a better price than at their store, which they believe could interest retailers that want to liquidate or discount a series of items.  All of which is reinforced through their iOS app, with functions like the popular Apple Pay.

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2015-06-25 10:00:00
<![CDATA[Alibaba teams up with Brightpearl]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6121 Brightpearl merchants will be able source products directly from Alibaba.com and then filter search results by price range and minimum order quantity.

 

Multichannel retail management system Brightpearl has signed a collaboration agreement with Alibaba.com, the leading platform for global wholesale trade owned by Alibaba Group (NYSE: BABA), offering its clients access to products listed on one of the world’s largest online B2B marketplaces.

The first result of this collaboration is an app which allows a merchant to source products on Alibaba.com, from within the Brightpearl platform. The arrangement also offers merchants the ability to create products directly in Brightpearl from Alibaba.com listings – the new app is available exclusively on the Brightpearl App Store.

“Source from Alibaba.com offers our merchants access to thousands of products from a wide variety of suppliers,” said Scott Hill, Product Manager at Brightpearl. “Our research has shown that in areas like apparel, consumer electronics, jewelry, beauty and personal care, Alibaba.com Wholesale supplier prices are typically up to 30 percent more cost effective.”

“By teaming up with Alibaba.com, we’re able to better support our merchants. The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying.”

"The collaboration between Brightpearl and Alibaba.com will be a real asset as it allows us to easily source new products at lower price points to sell through our multiple channels,” said Tim Elliott, Online Retail Manager at 5m Enterprises. “Going forward we expect ‘Source from Alibaba.com’ to be an important method of diversifying our product portfolio."

“And watch this space – merchants will enjoy more functionality as we’ll be unveiling additional Alibaba.com functionality throughout the summer”, adds Scott Hill.

“It is our mission to help small and medium businesses succeed and benefit from cross-border trade. Our collaboration with Brightpearl is an extension of our plans to help SMEs source products more efficiently, enabling them to make time and cost savings that will really contribute to the growth of their business,” said Wei Duan, International Business Development and Marketing Director, EMEA Alibaba.com.

“Merchants can use ‘Source from Alibaba.com’ with confidence based on the knowledge that every order includes Alibaba.com’s Secure Payment service, meaning their payment will only be released to the supplier once they confirm delivery,” added Duan.

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2015-06-23 10:00:00
<![CDATA[North Korea sets up its first portal for online sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6120 The site is called Okryu and users can purchase anything from medicine to other consumer products made in that country.

 

 Despite heavy restrictions on trade and Internet access, North Korea announced that its first online portal for purchasing products is up and running and is called Okryu.

North Koreans can buy anything from medicine to other consumer products made locally and sold in stores and malls. 

According to the state run news agency KCNA, users can make purchases via their smartphones on this website, which has search capabilities and also lets them order food for home delivery from some of the country´s most popular restaurants. 

The new portal will be entirely state controlled, and aims to make routine shopping easier for its citizens and to raise worker productivity.

This way, purchases can be made by using a local “electronic card”, in a country that is completely isolated from international banking systems and credit.

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2015-06-22 10:00:00
<![CDATA[China to promote its eCommerce worldwide]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6118 The eCommerce industry in China has boomed in recent years.

The Chinese government will promote its e-commerce worldwide and expand the business to new sectors.  This according to a senior official of the country´s top economic planning agency, Lin Nianxiu, deputy director of the National Development and Reform Commission (NDRC) who, explains the China Internet Information Center,  made the remarks in response to the latest directive to boost e-commerce 

The State Council, China´s cabinet, released a guideline on the development of e-commerce to foster new growth amid the economic slowdown.  The government then committed to creating a favorable environment for e-commerce by reducing bureaucratic paperwork, facilitating access to the market, and lowering taxes.

Li said that the e-commerce industry in China has to start more businesses in rural areas, promote networking and service-oriented management in manufacturing, and rapidly upgrade traditional commerce.

The creation of new e-commerce businesses is encouraged in the online payment, financing, insurance and funds industries, as well as more e-commerce services like car rental and medical diagnosis, Li said.  He also suggested backing direct Yuan denominated investment abroad.

The e-commerce industry in China has boomed in recent years, helping to stimulate consumption and investment, and the government is setting its hopes on the sector creating jobs and facilitating the ongoing process of modernizing the industry. 

Encouraged by rapidly expanding e-commerce platforms like Alibaba and JD.com, the annual volume of online retail trade was up 49.7% 2.8 billion yuan ($458.2 billion) in 2014, according to a report published by the China E-Commerce Research Center. 

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2015-06-19 10:00:00
<![CDATA[Europe moves towards a digital single market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6114 A digital single market would facilitate online sales between countries in the European Union and could strengthen companies within the region against U.S. giants.

 

The European Commission has begun its strategy to create a “Digital Single Market”. A few days ago, officials in the region announced that during 2015 and 2016 the European Commission will work on 16 different strategies to achieve a Digital Single Market to facilitate e-commerce in the territory. 

The aim of the digital single market is to tear down regulatory walls and ultimately move from 28 national markets to a single market. One of the commission´s primary incentives is to facilitate online commerce among EU member states. In order to achieve online sales, the digital single market would reduce the cost of shipments between countries and speed up the fiscal process involving those purchases.

The objective is to create a Digital Single Market (DSM) that allows companies and consumers to take advantage of the full economic potential of 28 countries and 500 million inhabitants without physical, technological, legal or fiscal barriers. 

The digital single market basically involves removing national barriers to online transactions.  It is based on the concept of a common market, devised to remove trade barriers between Member States of the European Union.

This initiative is a continuation of the Lisbon Strategy, when Europe 2020 introduced the Digital Agenda for Europe as one of the seven flagship initiatives recognizing the key role that information and communication (ICT) literacy will have to play for the EU to achieve its initiatives by 2020.

 

At a Spanish-Swedish telecommunications meeting in Madrid, the company Ericsson said that a digital single market in the European Union would contribute 415 billion Euros annually to the European economy and would create hundreds of thousands of jobs.

Other benefits, according to official EC sources, in specific policy areas include cloud computing for example, which would allow 80% of organizations to lower their costs between 10% and 20%.  Additionally, benefits would involve improvements in distance working (46%), productivity (41%), normalization (35%), as well as new business opportunities (33%) and markets (32).

 

Skeptics argue that the hardest part will be to coordinate 28 markets, taxation and contract law, as there is a high probability that several Member States would be reluctant to move to a digital single market and would take protectionist measures.

 

In Brussels they believe it is necessary for Member States and their institutions to share the responsibility of updating and implementing changes in the guidelines, and emphasize that it is essential to allow online payments both for small and medium-sized businesses, stressing the importance of credibility and consumer confidence.

On the other hand, Günther Oettinger, EU Commissioner for Digital Economy said a few days ago in Cannes, that Europe needs a digital single market that protects it from global giants like Amazon, Google and Microsoft. And, according to the commissioner, this digital single market would bring preeminence to the region over the aforementioned giants and arrivals from the United States.

 

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2015-06-17 10:00:00
<![CDATA[Amazon seeks top IT staff for Madrid Software Development Center]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6110 Over 30 software engineers with high levels of experience and qualifications will be taken on in Spain, rather than relocated from the USA.

 

Madrid will be the only city outside of the USA with a team of highly-qualified professionals dedicated exclusively to Amazon Business, its commercial wing which allows traders to access hundreds of millions of products online from IT equipment through to test tubes at lower prices than on the mainstream market.

And over 30 software engineers with high levels of experience and qualifications will be taken on in Spain, rather than relocated from the USA.

IT specialists, engineers and product developers are already being interviewed in a huge country-wide selection and recruitment process for what is only the third Amazon Business hub in the world after those of Seattle (Washington State) and Austin (Texas), both in the USA.

The centre will be based in Amazon’s existing corporate offices in Pozuelo de Alarcón, a small town within the Greater Madrid region, and where the company has already created over 600 jobs in the last four years, as well as in its logistics centre in San Fernando de Henares, also in Madrid.

Spain boasts ‘exceptional human capital’, ‘highly-qualified professionals’ and ‘incredible innovators’ whom Amazon wants on board, says director-general for Spain and Italy, François Nuyts.

“Amazon’s commitment to the Spanish economy is a long-term one, and we plan to continue investing and creating jobs in Spain,” Nuyts reveals.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/amazonstore150x150.jpg' border=0 alt='Amazon seeks top IT staff for Madrid Software Development Center'>
2015-06-16 10:00:00
<![CDATA[YouTube embarks on E-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6105 It aims to make big profits with its entry into e-commerce.

 

According to The Financial Times,YouTube is embarking on e-commerce in order to assure that YouTube uses can buy products that are advertised on its platform. 

 

After promoting a payment service  and launching the  production of series and films  exclusive to its platform, now YouTube aims to make big profits by embarking on e-commerce, since users can make purchases through the social website, similar to what  Google with its buy button intends to do.

Then advertisers that offer their products through YouTube can do so with customized links which provide descriptions and pricing. Thus Google intends to take on the e-commerce market of eBay and Amazon. 

 

Neal Mohan, V-P of advertising at Google which owns YouTube told the American media that YouTube is used for entertainment and information, and therefore it provides a great opportunity for shopping.  To do this, it makes more than a million channels available to retailers so they can display their products.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/youtubeecommerce.jpg' border=0 alt='YouTube embarks on E-commerce'>
2015-06-15 10:00:00
<![CDATA[German Football's FC Bayern Munich Opens on Tmall]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6102 The club, Germany’s newly crowned champion, is selling jerseys and other fan merchandise directly to Chinese consumers through a collaboration with Tmall Global.

 

 

European football powerhouse FC Bayern Munich has opened a flagship store on Tmall.com, China’s largest B2C shopping website.

The club, Germany’s newly crowned champion, is selling jerseys and other fan merchandise directly to Chinese consumers through a collaboration with Tmall Global, Tmall’s cross-border solutions provider, and DHL eCommerce, according to a press release from the companies.

DHL eCommerce, part of DHL, the world’s leading logistics company, will provide international delivery services and manage part of FC Bayern Munich’s merchandising in China, working with Tmall Global on product listing, order management, fulfillment of orders, local distribution and returns, local customer service and market entry support.

By opening a Tmall flagship store, FC Bayern Munich joins British club Liverpool, as well as America’s NBA basketball and NFL football leagues, as sports organizations that use the site to tap China’s large and growing base of fans. The German club has an estimated 90 million followers on the mainland.

“Making our fan merchandise accessible is crucial to connect with our fans in China," said Bayern Munich Chairman Karl-Heinz Rummenigge in a prepared statement. Jörg Wacker, FC Bayern Munich's executive board member, internationalization and strategy, added that the country is key to the club's efforts to reach fans worldwide and "for our market entry in China, Tmall Global is the best platform since many of our fans already use the platform today. Together with our strategic partner DHL, we will ensure a fast delivery."

Tmall.com is part of e-commerce giant Alibaba Group, which operates China's largest online-shopping marketplaces with some 350 million Chinese users. Jeff Zhang, president of China Retail Marketplaces for Alibaba, called the addition of FC Bayern Munich'sexclusive flagship store to the Tmall platform "a very important step in our European strategy."

FC Bayern Munich is the world’s biggest football club with over 255,000 members and also one of the most successful having won five Champions League titles, three Club World Cup trophies as well as 25 national championships.

- See more at: http://www.alizila.com/german-footballs-fc-bayern-munich-opens-tmall#sthash.IQ1DAoJF.dpuf

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/Clubs/ems/news/FCBayernMunich.jpg' border=0 alt='German Football's FC Bayern Munich Opens on Tmall'>
2015-06-12 10:00:00
<![CDATA[65% of consumers expect to buy directly from manufacturer within three years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6100 Presentation of the international study´Digital Shopper Relevancy`by Capgemini.

 

 

 

Today, shopping habits are changing and consumers expect an integrated shopping experience through the Internet, social media, mobile devices and brick- and- mortar stores. Some of the key elements that contribute to an all-channel experience for today´s shoppers are presented in the international study   “Digital Shopper Relevancy” by multinational Capgemini.  

The study, which surveyed 18,000 digital shoppers in 18 countries, offers interesting and relevant data on shopper use of digital channels and devices, purchasing behavior in different product categories, and the role of digital channels throughout the buying process today and in the future.   

It concludes that consumers consider social media to be less important when shopping online, compared with the results of two years ago.  Overall, social media is less important for the shopper, compared to the shopping experience in traditional stores, over the Internet, email, mobile apps and using in-store technology.

The Internet is most important throughout the buying process for all categories. The majority of shoppers (51%) indicate that in the future, they will spend more money in online stores than in brick- and- mortar stores.

The online channel is more important as a source of information for all markets in the information and selection phases, but especially for high- growth markets, and for high- value categories, specifically, electronics. 

Sixty-five percent of those surveyed expect to buy directly from the manufacturer (in all categories), particularly in Mexico, India and Brazil.

High-growth emerging markets show a strong preference for digital technology, more so than mature markets

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/Clubs/ems/news/DigitalShopperRelevance.jpg' border=0 alt='65% of consumers expect to buy directly from manufacturer within three years'>
2015-06-11 10:00:00
<![CDATA[By 2016, 70% of mobile sales in the U.S. will be via tablets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6099 Most sales and larger shopping carts on average are due to tablets.

 

Several studies have shown how the tablet has been the most rapidly adopted hardware by users in the tech age.  Although mobile technology is the most widespread in the world, the role of smartphones and tablets is very different in e-commerce: most sales and larger shopping carts on average are due to tablets (in particular, the iPad).

The increase in sales via tablets within the percentage of m-commerce sales recorded by American retailers between 2011 and 2016 is very significant, as it will rise from 40% of the percentage of sales via tablet in 2011 to 70.3% in 2016.

 

With reference to market size, the United States is a country with nearly 150 million potential mobile shoppers in 2014 (users of mobile devices that have used their terminal to shop or search for a product) that will reach 200 million by 2018.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Mmovil.jpg' border=0 alt='By 2016, 70% of mobile sales in the U.S. will be via tablets'>
2015-06-09 10:00:00
<![CDATA[Tmall.com Mid-year Sales Promotion Goes Global]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6098 Tmall’s marketplace allows overseas merchants with online storefronts to sell and ship directly to Chinese consumers.

Tmall.com, Alibaba Group’s market-leading B2C shopping site, plans to make more than 300,000 products from 25 countries available to Chinese consumers during an upcoming online promotion as part of the company’s ongoing efforts to increase e-commerce between China and the rest of the world.

Jeff Zhang, head of Alibaba’s China retail marketplaces Tmall.com, Taobao Marketplace and group buying website Juhuasuan, said that globalization is the focus of the company’s annual mid-year sales promotion, which starts later this month and lasts for 30 days. “Tmall will continue to enhance the global supply chain to offer a variety of products at the same prices they sell for in overseas markets,” Zhang said in a statement. Tmall’s marketplace allows overseas merchants with online storefronts to sell and ship directly to Chinese consumers. Zhang added that Tmall is working with foreign government agencies to build official country “pavilions” on Tmall like the one unveiled by South Korea last month.

Tmall said some 300,000 products from 25 countries will be available for consumers during the promotion. Participating retailers include eight multinational supermarkets and hypermarkets including Costco from U.S., Inferno from Germany, and King Power from Thailand.

Popular product categories favored by Chinese consumers when shopping overseas, such as baby products, cosmetics and health foods, will be featured.

Also available will be wine from Bordeaux, cherries from America, tea from Taiwan, lobsters from Canada, and ice cream from Ben & Jerry's, Haagen-Dazs, Jersey and other global brands. Fresh food will be shipped internationally through a cold-chain logistics service supported by Alibaba’s logistics arm Cainiao. Tmall said consumers will be entitled to refunds or other compensation if goods arrive in sub-par condition.

In all, more than 20,000 merchants were selected by Tmall to participate in the promotion out of more than 30,000 applicants, the company said.

- See more at: http://www.alizila.com/tmallcom-mid-year-sales-promotion-goes-global#sthash.KTWKskfu.dpuf

]]> <p> <img style='cursor:pointer;cursor:hand' width='250' height='229' src='http://www.emarketservices.com/Clubs/ems/news/Tmallglobal.jpg' border=0 alt='Tmall.com Mid-year Sales Promotion Goes Global'>
2015-06-08 10:00:00
<![CDATA[Wine eCommerce moves around 1 billion Euros in the United Kingdom]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6092 The United Kingdom is an important market for Spain´s wine industry.

 

 

According to The Wilson  Drinks Report, eCommerce turnover in the wine market is nearly 1 billion Euros, with an estimated growth of 15% in  the next three years, compared to physical markets on the islands.

This report also shows how the online British wine market operates in a different way than offline retail sales, which are controlled by supermarkets in the UK.

The report data relating to last year show a growing wine eCommerce market, in contrast to the “long-term decline in volume” in U.K wine establishments, and a higher per bottle price of £ 6.89 paid by wine shoppers online, as compared to only £ 1.20 on average at retail.  

Another difference is in the type of wine purchased: 43% of all online wine sales are reds, while whites account for 34%, sparkling wines 17%, and rosés, 3%.  However, at retail, white wine outsells red by 10 – 15%. And rosés have a larger market share.  

The online wine buyer in the UK is a young man of around 35 to 44 years old who spends on average, about 9 Euros per bottle (the average age of shoppers at stores and supermarkets, both male and female, is older). Furthermore, women are responsible for approximately 80% of the wine purchased in stores and supermarkets.

As for the online wine market in the United Kingdom, the report points out that its estimated worth in 2014 was 720 million pounds (some 967 million Euros) and it represents 10% of the British wine trade (physical commerce moves £ 6.3 billion in the UK). 

The report estimates that online wine sales could grow to 15% of retail trade in the next three years, due to strong current growth rates, emphasizing that e-commerce is booming in the UK, unlike retail trade, which is not.

When it comes to importing alcoholic beverages, Spain, with 13% of the online market, is the second option for the English, only behind France which has a 30% share. Both countries are followed by Italy (12%), New Zealand (11%), and Australia (10%) as the main wine exporters.

 

Source:  https://www.vinetur.com/2015050619293/el-comercio-electronico-de-vinos-mueve-967-millones-de-euros-en-reino-unido.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='133' src='http://www.emarketservices.com/Clubs/ems/news/vinosonline2.jpg' border=0 alt='Wine eCommerce moves around 1 billion Euros in the United Kingdom'>
2015-06-03 10:00:00
<![CDATA[JD.com creates a platform for cross-border eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6090 It aims to compete with big brother Alibaba.

 

 The Chinese eCommerce company is trying its utmost to compete in the international marketplace. In order not to see its market share fall, JD.com has started to think internationally by setting up JD Worldwide.  This platform with allow Chinese customers to buy imported products from international companies. Foreign suppliers will offer more than 1,200 brands on the platform, without having to be in China.

The second largest Chinese eCommerce platform is using free trade zones and its own logistics network to promote this project.  Consequently, the company can offer international brands favorable tax rates to make prices very competitive.

JD.Worldwide services also include marketing for their foreign partners. Since imported goods have always meant a huge volume of sales on JD.com, the range of products available to Chinese shoppers will greatly expand. The company also assists foreign brands to enter the market long-term by providing advertising opportunities.  

Alibaba still commands the Chinese market, with its high profile and record $25 billion IPO in the U.S. in September.  Nevertheless, this is an ideal time for JD.com, since the Chinese government is promoting eCommerce and relaxing import restrictions.

Furthermore, the growing fear of counterfeit goods and JD.com´s image as a seller of authentic products gives the company an advantage.  JD.com can distinguish itself from its competition by focusing on logistics, whereas  Alibaba depends heavily on third parties.

Source: techcrunch.com

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Jd(1).jpg' border=0 alt='JD.com creates a platform for cross-border eCommerce'>
2015-06-02 10:00:00
<![CDATA[By 2020 45% of offline sales will be influenced by the online channel]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6088 Different studies report that the influence of the online channel on purchases made in brick- and- mortar stores is three times higher than that of traditional eCommerce.

 

As reported on multiple occasions, online shopping has made giant strides.  In 2014, eCommerce sales in Europe amounted to 156.2 billion Euros, a considerable increase (19%) taking into account that turnover in 2013 was 131.6 billion. 

And although 91% of retail sales in Europe in 2014 were made in brick- and- mortar stores, it is essential that companies have an online presence.  In fact, according to different studies, the influence of the online channel on purchases made in brick- and -mortar stores is three times higher than that of traditional eCommerce.

A Forrester study says that in the future, the majority of retail sales will be influenced by the online channel. The consulting firm reports that by 2020 45% of sales in brick-and-mortar stores will be influenced by the digital channel. But how shoppers are influenced by the online channel depends on different factors:

Online behaviors: The number of online shoppers continues to grow in Western Europe, and their online behaviors are more deep-seated than ever.  The offline population continues to decrease although at different rates depending on the area.  Nearly a third of Italians and a fifth of Spaniards are still not online. According to the study, price and ratings are the factors that most influence consumers when it comes to making purchases.

Who is the consumer? One crucial point to keep in mind is knowing who the consumer is and which demographic group he belongs to, because the influence of the online channel will be greater or lesser depending on those factors. According to the report, the more sophisticated consumers, with access to broadband through mobile devices, are more likely to be influenced by the web. Smartphones play a large role in influencing online and offline channels when shopping; the majority of mobile Internet users 16 to 24 years of age use their phones in-store to search for information. 

What do they buy? Digital product sales are highly influenced by the Web.  Shoppers are less likely to use the online channel to research commodities, (food and beverages), for high immediacy products (like flowers), and for products that require a great deal of prior research (jewelry, cosmetics, DIY).  Forrester predicts that the influence of the Web is growing in all categories, although some faster than others.

 

 

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='171' height='125' src='http://www.emarketservices.com/Clubs/ems/news/onlineoffline.jpg' border=0 alt='By 2020 45% of offline sales will be influenced by the online channel'>
2015-06-01 10:00:00
<![CDATA[B2C sales in Finland up 10 billion € in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6087 19%  of the goods acquired online come from abroad.

 

A March, 2015 report from ASML, the  Federation of Finnish Enterprises and  TNS Gallup Finland shows that the eCommerce market in Finland was able to stay afloat in 2014 despite the country´s economic recession.

According to the data B2C turnover amounted to 10.5 billion Euros, even though digital sales in the largest category, services, saw a significant decline.

According to the study, sales in the services industry fell 5% last year, taking in only 5.7 billion Euros. The most highly affected category, travel, registered a heavy decline in ticket sales and hotel bookings. The situation was eased by the digital world which was up 7% in retail sales and 12% in digital content. Nevertheless, total eCommerce turnover is similar to that of 2013. 

Although the Finnish are still more inclined to buy national products,  a slight change in consumer trends showed that 19% of the goods purchased online came from abroad.

]]> <p> <img style='cursor:pointer;cursor:hand' width='88' height='88' src='http://www.emarketservices.com/Clubs/ems/news/FINLANDIA.jpg' border=0 alt='B2C sales in Finland up 10 billion in 2014'>
2015-05-29 10:00:00
<![CDATA[Vente-privee.com launches new warehouse exclusively for food and wine]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6084  

Vente-privee.com has just launched its new warehouse in Beaune (Burgundy, France).  With this logistics center, the website has again invested in expanding its logistics network.  The vente-privee.com logistics team, 550 employees, comprises this major project. Vente-privee.com, with the new warehouse, now has 7 logistics centers in France, totaling 170,000 m2. 

The warehouse is specially designed to handle food and wine orders (products that have to be kept in dry and cold storage areas) and to be the departure point for vente-privee.com deliveries to France and the rest of Europe. With a surface area of 10,000 m2 divided in four sections, the new platform will allow for the daily shipment of 10,000 packages. 

The warehouse, designed by architect Jean-Michell Wilmotte and whose exterior facade was inspired by kinetic art, is equipped inside with systems that offer solutions for packaging food and bottled products. The packaging line packs according to the size, content and nature of the product.

All of this ensures optimal transport and guarantees maximum protection against breakage, thereby adding value to the product. In fact, the flash sale website has a near zero breakage rate. Furthermore, the new warehouse lets vente-privee.com create different types of packages.

]]> <p> <img style='cursor:pointer;cursor:hand' width='159' height='100' src='http://www.emarketservices.com/Clubs/ems/news/ventepriveealmacen2.jpg' border=0 alt='Vente-privee.com launches new warehouse exclusively for food and wine'>
2015-05-27 10:00:00
<![CDATA[Brazil adds more than 10 million new ecommerce customers in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6083 More than 10 million Brazilian consumers have purchased items online for the first time in 2014, according to research, trends report Webshoppers by Brazilian consulting firm E-bit.

 

ECommerce Growth in Brazil continues despite recession and has reached a 24 percent rise in 2014 totaling 61.6 million unique consumers buying online since 2000. Of them 51.5 million, more than a quarter of Brazilian population, were actively buying online during 2014.

Total eCommerce spending rose 6 percent in 2014 compare to the previous year, despite the current economic instability.

Every Brazilian online customer spent an average of R$347 ($126) last year, up on the average ticket recorded in 2013.

In 2015, eCommerce in Brazil will have grown to reach R$43bn ($17bn), 20 percent increase in relation to 2014, according to the report.

Mobile commerce also continues to grow steadily, but remains incipient in Brazil representing only 9.7 percent of all 2014 eCommerce transactions.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/Clubs/ems/news/brazilonline.jpg' border=0 alt='Brazil adds more than 10 million new ecommerce customers in 2014'>
2015-05-26 10:00:00
<![CDATA[Google reportedly to add buy buttons to mobile search results]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6080 When you search for a product on your smartphone, Google's product listing ads (which currently show pictures and prices and link out to sites where you can buy goods) will let you order things directly.

 

If you search for something on Google, does that mean you want to buy it? Maybe. At least that appears to be the idea behind buy buttons, a new feature the Wall Street Journal says will start rolling out in the next few weeks.

With a one-click way to purchase what you search for, Google plants its foot squarely into Amazon.com and eBay territory.

According to the report, Google will display buy buttons only on mobile devices and when users search for products. They will be part of sponsored (paid) search results within a “Shop on Google” page. Buttons will not appear on non-sponsored results generated from Google’s basic search algorithm.

Clicking on a buy button takes users to another Google product page where the transaction — including sizes, colors, shipping options and more — will be completed. Products will be sold by their original retailers, and stores like Macy’s are said to be in talks with Google concerning the launch.

This controversial move marks a profound shift in strategy for Google, establishing it as a retailer rather than simply a provider of link information driving users to retail sites. And not everyone is applauding. Some retailers have privately expressed concern that they will lose their online identity and be subsumed into the Google brand.

Under the program, Google would continue to allow buyers access to retailers’ marketing programs on an opt-in basis and let retailers collect information on customers, while product pages would be heavily branded. However, Google will save all customer payment information before passing on the retailer’s cut.

Google will continue to be paid by retailers via its existing advertising model, rather than taking a cut of the sales price, unlike Amazon or eBay.

This initiative by Google is precipitated by the uptick in smartphone usage. Searches on mobile devices now outnumber those on personal computers in 10 countries, including the U.S. and Japan, according to Google’s research.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Googlebuy(1).jpg' border=0 alt='Google reportedly to add buy buttons to mobile search results'>
2015-05-25 10:00:00
<![CDATA[Online toy sales up 12% in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6075 According to IFH Köln, online toy sales accounted for 22% of total sales in 2014, a 12% increase over the previous year.

 

 

With a bottom line of nearly 1.4 million Euros, online commerce has become a mainstay of the toy industry.  A study by ECC Consulting and Commerce Connecto which examined the portals of the 10 top brands in the industry to determine if they sell directly online or merely assist offline trade, concluded that: a third of the brands surveyed, Ravensburger, LEGO, Playmobil, Big, Schmidt-Spiele and Carrera have their own online store.

The Schleich, Barbie, Hasbro and Brio websites redirect their customers to online stores like Amazon or myToys.  Assisting brick and mortar stores is also important; seven websites offer information on an assortment of items that can be found in brick and mortar retail stores, including specific contacts. In addition, eight of the ten brands surveyed increased their added value by allowing online toys to be downloaded on mobile devices and tablets. In some instances, they also provide apps that complement traditional toys and reinforce customer relations.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='130' src='http://www.emarketservices.com/Clubs/ems/news/juguetesD.jpg' border=0 alt='Online toy sales up 12% in Germany'>
2015-05-22 10:00:00
<![CDATA[Ecommerce in Italy will increase by 15% in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6070 Online sales account for more than 15 billion Euros in turnover, with mobile commerce as the driving force behind sales in the Italian market.

 

 

Following a 16% increase in 2014, e-commerce is expected to grow another 15% in 2015, which will put online sales at more than 15 billion Euros. This projection by the Milan Polytechnic “Osservatorio eCommerce b2c Netcomm” appeared in its statement about the Netcomm eCommerce Forum 2015 which took place on April 21.

Mcommerce, online sales from smartphones and tablets in particular, is the driving force behind Italian eCommerce.  Mcommerce sales in 2014 were up by 78% and 2015 growth is expected to surpass 68%.

European and global statistics were also reported at the forum, which 4,000 people attended. According to the latest Ecommerce Foundation estimates, global sales of online goods and services will be around $ 2.1 billion (1.93 billion Euros) by the end of 2015 (in 2014 they were at $1.84 billion – nearly 1.7 billion Euros) and could account for 5% of total sales.  

It is expected that in 2015 eCommerce sales of goods and services in the European market will generate 470 billion Euros in turnover. The eShopper population consists of more than 230 million people and produces 2.5 million direct and indirect jobs.

In Italy, eCommerce penetration in the total retail market has gone from 3.6% to 4%. However, as Roberto Liscia, president of Netcomm, the Electronic Commerce Consortium explains, limits and resistance to using this medium still exist: “It should be noted that Italian companies that sell online make up only 4% of the total.  Access to broadband still has its drawbacks and covering the financial costs for needed investments raises unanswered questions”.

It is a market with great potential “Italy is recognized worldwide for its apparel, footwear, accessories, fashion, decoration, design, top quality wine and food products.  Italian SMEs that produce and/or sell these products have a truly extraordinary market. An estimated 4.2 billion individuals surf the Internet daily and more than 1 billion consumers are fascinated by all things Made in Italy”.

The product category with the largest increase in online sales is fashion which, with an expected 23% increase in 2015 ranks second after computers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/italiaporcentaje.jpg' border=0 alt='Ecommerce in Italy will increase by 15% in 2015'>
2015-05-20 10:00:00
<![CDATA[The 30 most attractive countries for eCommerce.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6068 In its report on global eCommerce sales growth, A.T. Kearney ranks the product categories that are most common among online shoppers. 

 A.T. Kearney´s annual report , “The 2015 Global Retail E-Commerce Index”, reveals the 30 most attractive countries for eCommerce.
The United States heads the ranking, with 79.3 out of 100 points on the Kearney index, which takes into account four factors: the size of each country´s online market, consumer behavior, each market´s growth potential, and the condition of the infrastructures that facilitate eCommerce.


 China, the country that ranked first last year, takes second place. The third most attractive eCommerce market is the United Kingdom, followed by Japan and Germany.


Electronics ranks first in most popular eCommerce product categories worldwide, followed by services and fashion.


Online book sales take 4th place, ticket sales and music and games (5th) and small household appliances (6th).  Beauty products are in seventh place, furniture, eighth, sporting goods, ninth, and supermarkets rank 10th place.

 

Most interesting is Spain´s entry at 18th place, thanks to the improved economy and infrastructures, and especially the large number of users, over 17 million at the end of 2014 that shop via the Internet.

According to the report, Amazon, El Corte Inglés and FNAC are the big e-commerce companies in Spain, with the American giant commanding a 7% global share in electronics, books and CDs.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='122' src='http://www.emarketservices.com/Clubs/ems/news/AtKearney.jpg' border=0 alt='The 30 most attractive countries for eCommerce.'>
2015-05-18 10:00:00
<![CDATA[One in every two Germans shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6065 Ecommerce is expected to generate 50 billion Euros in turnover this year.

 

In 2015, eCommerce is expected to generate 50 billion Euros in volume of sales, a 23.1% increase – nearly 10 billion more than in 2014, when turnover amounted to 43 billion Euros. The German consumer will spend, on average, 1,211 Euros in 2015. This has affected offline business, which was down by 2%. 

The data comes from an international study commissioned by the firm deals.com, a RetailMeNot Inc.- owned digital coupon search engine that foresees continuous growth in the following years: in 2016, another 22.4% increase and consequently, 64.6 billion Euros in sales. 

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2015-05-14 10:00:00
<![CDATA[Amazon adds another marketplace: Amazon Business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6053 Amazon says millions of business customers have purchased billions of dollars of goods on the regular Amazon.com site in the past year.

 

 

Amazon announced that it is launching Amazon Business, a new marketplace where business shoppers can buy millions of items ranging from everyday office supplies to massive equipment such as industrial deep fryers or tractor parts.

Businesses will be able to register for Amazon Business for free and will receive free two-day shipping on orders costing more than $49.

The new offering may not seem as flashy as some of Amazon's other recent efforts, such as the expansion of same-day and one-hour delivery or the pilot of the Amazon Dash, a gadget for your home that allows you to restock on essentials with the press of a button.  But it's arguably more consequential: The business-to-business market is massive, and this is a sign that Amazon is now making a big play to corner it.

Amazon says millions of business customers have purchased billions of dollars of goods on the regular Amazon.com site in the past year.

“We’ve heard from business customers that they love the convenience of shopping online, and want an experience at work that is similar to how they shop at home,” said Prentis Wilson, vice president of Amazon Business.

The addition of a business-to-business marketplace brings Amazon in closer step with Alibaba, the Chinese e-commerce platform that has long counted such sales as part of its business.

The dedicated marketplace aims to cater to the specific needs of business shoppers, with features such as multi-user accounts and special "business-only" pricing, in which customers might get special deals for purchasing in bulk or simply because the manufacturer chooses to offer discounts to corporate customers. Amazon has also integrated a way for organizations to take advantage of applicable state tax exemptions.

Amazon had previously experimented with AmazonSupply.com, a site that sold lab equipment, janitorial cleaning chemicals and other office supplies.  The company is effectively shuttering that site when it launches Amazon Business. AmazonSupply.com will be redirected to Amazon's main homepage beginning May 13.

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2015-05-12 10:00:00
<![CDATA[EU logo for online sale of medicines is mandatory from 1 July]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6051 In a battle against falsified medicines, the European Union has introduced a common logo for legally operating online pharmacies and retailers. This already happened one year ago, but starting 1 July, implementation of the logo on an online pharmacy’s website is mandatory.

The eCommerce business is growing, and this also applies to the online sale of medicines. Europeans increasingly buy their medicines online. That makes sense of course, but it’s sometimes hard to be sure that an online pharmacy is authentic and safe.

That’s why the European Commission adopted an implementing regulation under the Falsified Medicinal Products Directive from 2011. Starting 1 July, the logo will be fully available and online retailers selling medicines are obliged to put that logo on their website, Net-iris writes.

As you can see, the flag in the middle left side of the logo corresponds to the member state where the pharmacy or retailer is registered or authorized. Only national flags are allowed, so if a customer sees a logo displaying the famous EU flag for example, it’s certainly not authentic.

Of course, it’s not only a logo that must be displayed. It should also link to the website of the national competent authority that lists all legally operating online pharmacies and retailers. So when somebody who wants to buy medicines online and wants to be sure he’s dealing with a certified retailer, he just needs to click on the logo. He then will be sent to the entry of the pharmacy on that national lists, thus completing the verification process. For an example, check out the list on the website of the French Ordre National des Pharmaciens.

Back in June last year, the European Commission said the regulation should enter into force in the next four to six weeks, but that member states still have a year to prepare for its application. That deadline is ending soon, as implementing the logo on an online pharmacy’s site is mandatory in less than two months away from now.

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2015-05-11 10:00:00
<![CDATA[Ali will be 18 May 1688 the on-line global sourcing platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6048  Alibaba announced that its website 1688.com will be formally launched on the 18th global sourcing platform to become an important part of the group of cross-border import strategy. Senior vice president of Alibaba Wu Minzhi said 1688 to fight the global distribution platform for import and use of logistics support and data streaming service to achieve traceability fidelity of imported goods.

According to reports, 1688.com platform has 120 million users worldwide class B, resulting in 150 million times a day online browsing; there are more than 10 million enterprise company opened shops, covering apparel, home, industrial and other 49 primary industries, 1709 two industries. Liu Fei, senior director of 1688 Division introduced earlier in Ali’s globalization strategy, the international big consumers are familiar have been introduced to the retail platform.

Compared to current traditional import patterns, from 1688 through 1688 business global sourcing platform purchase, costs can be reduced by 20-40%, 15-60 days of time can be saved. Liu Fei said, 1688 has already accumulated a combination of online and offline credit system, also has provided services and international logistics import an Octopus foreign trade service platform.

Currently, Ali’s layout in the international business world has completed the purchase of imported consumer-oriented, Ali International, B-side has layout AliExpress, Alibaba B2B business.

It is understood that Spain became the first country settled in a global sourcing platform, Portugal, Italy, South Korea and other countries will line the day settled on the platform. (Hongda)

Original link: http://tech.163.com/15/0505/14/AORVM8C3000915BF.html

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2015-05-08 10:00:00
<![CDATA[More eBay Merchants Migrating to Amazon in Search of Sales Growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6045 Vendors formerly loyal to eBay are shifting more of their business to Amazon, saying that they get more from selling their products there.

EBay vendors have remained at 25 million over the last two years while the number of Amazon vendors has doubled to around 2 million last year.


Companies that first showcased online on eBay say that they are amazed how quickly sales grow on Amazon when the products are on both sites.

EBay blames the changes on the way Google handles search results for shopping transactions.
The move to Amazon, which boasts more users and offers more delivery options, poses a threat to eBay.


Both companies have complex formulas for pricing that vary by product category. EBay usually gets 10 % of the final sale price of an item, but Amazon gets 15 % most of the time, with additional charges for storage and optional packaging.

It is not easy to change platforms.  Amazon charges a fee for its logistics services, which include storage, packaging and guarantees that products are shipped promptly.

Many vendors say that getting a higher volume of sales is worth the additional expense that Amazon charges, and that it is less expensive to let Amazon manage the logistics than for them to do it themselves. 

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2015-05-06 10:00:00
<![CDATA[Ecommerce and mCommerce are increasingly popular in Poland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6002 Both eCommerce and mCommerce are experiencing significant growth in Poland and have equally good prospects for the next few years.  This is due mainly to speed and convenience in carrying out transactions.

 

According to a study by the market research firm GfK, the average annual growth in number of online shoppers in Poland is 25%. Of that amount, the number of m-commerce purchases in 2014 totaled 2 billion zlotys (approximately 480 million Euros) and in 2015 will reach 2.6 billion zlotys (around 625 million Euros), according to an Ipsos study of that industry.

Market growth is due to convenience and security in payment methods and to the speed at which transactions are completed. Both studies also revealed that Polish consumers (27%) compare prices on their mobile phones before shopping in traditional stores and 53% of the consumers surveyed consult with friends and family, making it the top ranking country in the world to perform that practice.

On the other hand, the study shows that 17% of Polish customers bought products online after having tried them at a brick-and-mortar store, a practice known as showrooming. That percentage is higher than in Germany, France and Russia. In western countries, only shoppers in the United States showroom as frequently.  This proves that traditional establishments have to accept that their role is changing and that they have to adapt to this new situation.

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2015-05-05 10:00:00
<![CDATA[Ecommerce in Italy was worth €24.2 billones in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6001 Marketplaces and foreign players are positioning themselves in the Italian market and seem responsible for the transformation that’s noticeable now.

 

The eCommerce industry in Italy was worth approximately 24.2 billion euros in 2014, which means an overall increase of 8% compared to 2013. Marketplaces and foreign players are positioning themselves in the Italian market and seem responsible for the transformation that’s noticeable now.

This is the main conclusion from the ninth edition of the conference Ecommerce in Italia 2015 that was held yesterday at the Chamber of Commerce of Milan. Together with the event, Casaleggio Associati published a study on the Italian ecommerce sector. In this comprehensive document, it says the ecommerce industry has transformed profoundly in 2014, by maintaing an enviable growth for a country that’s used to seeing its GDP decrease.

The researchers go on by saying marketplaces and foreign players have positioned themselves in the Italian ecommerce market and are responsible for the transformation we’ve seen now. “Italian online merchants, particularly in the area of consumer electronics and the publishing industry, are leaving room for economies of scale they can not fight.”

According to Casaleggio Associati, Italian online retailers will have to figure out how the make the most of the new situation; they could use the cumbersome marketplaces to expand their sales abroad. “And with regards to the domestic market: we are likely to import new logistics models that will enable us to get orders more quickly to the customers, such as deliveries within one hour that we’ve already seen in some US cities.”

The study continues by saying that some new European regulations will create additional costs for retailers, but “in general it should improve the experience of customer sales and facilitate sales abroad.” It has positive expectations of the fashion industry. “It will emerge as one of the fastest growing sectors, with the entry of all major brands and the competition launched by online retailers from elsewhere in Europe.”

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2015-05-04 10:00:00
<![CDATA[Ecommerce forecast for China: $ 1 trillion by 2019]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5994 In 2014 online sales in China surpassed 4.4 billion. A study by Forrester estimates that in 4 years sales will reach $1 trillion. 

 

That figure (which could be higher if delivery problems caused by the size of the country are improved, and shopping via mobile devices is introduced) shows growth in the Chinese market and the increase in local retailer investment.

One of the problems raised in the Forrester report is the battle between foreign and local operators. Among the latter, Alibaba and JD.com stand out. They respectively represent 57% and 21% of the country´s online sales.

Eighty-five percent of Alibaba´s transactions are mobile driven, while JD.com´s are only 7%.  “Chinese eCommerce players have deeply influenced the shopping behavior of local consumers; this strong impulse to promote  new product categories will continue, reaching an untapped audience that lives in rural areas” explains Vanessa Zeng, author of the study.

As you can see, Alibaba plays a dominant role in China´s eCommerce industry. The company focuses on online purchases and payments. It has become the leader in China with six different platforms. If the retail business in China continues to grow as predicted, Alibaba could become the first e-commerce company to handle more than a billion Euros in transactions. 

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2015-04-29 10:00:00
<![CDATA[Alibaba introduces Smile to Pay, a new technology for online payments through selfies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5995 Alibaba founder Jack Ma introduced a new technology for online payments at  the CeBIT tech exhibition in Germany.

 

Alibaba explained that the new payment system is being developed by its subsidiary Ant Financial and will be available on the Alipay online payments platform.

Identity verification will be similar to the fingerprint validation used by Apple Pay and Samsung Pay, but a user face scan will take the place of fingerprints. 

Alibaba, the company that created Alipay, is a pioneer in mobile payments. With the new online payment system Smile to Pay, the Chinese e-commerce giant goes a step further by letting its users identify themselves and pay just by showing their face. This is possible thanks to a new face recognition technology still being developed.

 

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2015-04-28 10:00:00
<![CDATA[Ecommerce turnover in Germany reaches 60 billion Euros in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5989 Germany is the third largest online market in Europe.

 

Germany is the third largest online market in Europe. 

According to BEVH.org, the German association for eCommerce and the post, distance selling of goods and services totaled 60 billion Euros in 2014, up 20% from the previous year.

Note that turnover combines online sales of goods and services and differentiates between Internet and catalogue sales (which are still very big in this country).  The largest percentage of sales comes from physical goods sold over the Internet, up 7% from 2013 and amounting to 41.9 billion Euros.  Sales of services over the Internet (tickets and downloads) is in second place with 11 billion Euros.  And finally,  goods sold through catalogue, which totaled 7.2 billion Euros. 

The highest sales by product type in 2014 were:

  • 1. Fashion; 11.9 billion Euros
  • 2. Consumer electronics: 5 billion Euros
  • 3. Books: 4.1 billion Euros
  • * Up strongly: Furniture and decorative items: 2.5 billion Euros.

According to BEVH, the outlook for 2015 is 12% growth in eCommerce turnover from goods, totaling 46.9 billion Euros, while sales through catalogue will fall considerably (4.7 billion €). Overall turnover in 2015 (ruling out online sales of services) will reach 51.6 billion Euros according to association predictions. 

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2015-04-24 10:00:00
<![CDATA[MercadoLibre commits to Venezuela despite devaluation]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5987 MercadoLibre, the leading e-commerce company in Latin America with more than 101 million ítems  sold in 2014, plans to continue growing in a still developing market with their own funds and the resourcefulness of Latin Americans when it comes to finding extra financial backing.

 

Despite the devaluation of the bolivar and financial crisis that made the drop in oil prices worse, Venezuela is an important market for this company founded  in 1999, and controlled by an investment fund although, like its American equivalent Ebay, has minority shareholders. 


"Our Venezuelan business continues to run very well and curiously enough, has been the country with the highest growth in recent years” says Brazilian Pedro Arnt, MercadoLibre´s Executive V-P of Finances.


In addition to continued growth and increased services  in the markets where it operates, MercadoLibre is considering opening more offices “in the coming years”, in four or five  countries in the region, says Arnt.


When asked about emerging trends in e-commerce, he says that an important one will be “payments via mobile devices, with different means of financing and credit.” 


In 2014 they did 46.3 million transactions (46.7% more than in 2013) amounting to 3.5 billion dollars, through MercadoPago, the company´s financial product. 


"We believe that the concept of the brick and mortar store as separate from e-commerce is going to end with the increased use of a common technology within the physical space, for example, beginning the shopping experience online and ending it in the store or vice versa”.


He also says that brands and department stores are getting closer and closer to these platforms. 


In the Official MercadoLibre Stores section are 500 brands that “are starting to sell directly to the consumer on this platform”, says Armt.


For Arnt, the percentage of Latin American e-commerce remains  low,  not because of cultural or security reasons, but because of connectivity. 


"We believe that investing in infrastructure, cell phones, mobile data and better connections at home is important because increasing connectivity sets the stage for e-commerce growth in general.” 


There have also been changes with reference to what is sold on MercadoLibre platforms and apps.


“From the start, tech products like mobile phones and laptops have been the most highly sold items  but recently, we have seen growth in other categories like Fashion, Household items, Furniture and everything related to Gardening”.

"People are increasingly shopping for all sorts of items on the platform”, says Arnt, who recalls from earlier times the case of a user who offered for sale a piece of an asteroid found in some remote place.

 
MercadoLibre is in Argentina, Brazil, Colombia, Costa Rica, Chile,  Ecuador, Mexico, Panama, Peru, the Dominican Republic, Uruguay and Venezuela, as well as Portugal. 

 

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2015-04-23 10:00:00
<![CDATA[Zalando experiences enormous revenue boost]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5986 Zalando’s revenues to the end of March came in between $635 and $648 million.

 

 

Europe’s largest online fashion retailer has reported to have its strongest ever first quarter and expects to further exceed expectations for the second quarter. Zalando’s revenues to the end of March came in between $635 and $648 million, which equals a year-over-year growth of 27 to 29 per cent. Shares in Zalando leapt 16 per cent after this beneficial first quarter and the company’s forecast is an overall growth rate of between 20 and 25 per cent for 2015.

However, these are the unaudited, preliminary numbers, ahead of the earnings release date on May 12, under German disclosure rules that require the release of information that might materially affect share prices. We can expect more detailed figures on that date.

 Zalando’s management board has stated that they will continue to focus on growth above profitability in 2015. The German group is aware that it has to seize momentum and will hire the massive amount of 7,000 to 10,000 people in 2015. Furthermore Zalando plans to channel investments into improving the speed with which it can make deliveries to customers, as well as broadening its range of products.

What started as a Berlin start-up, is now an enterprise with about 15 million customers in 15 European countries. After reaching break-even in its core DACH-region in 2013, the company is now Europe’s biggest online fashion retailer and we can still see them shooting for the stars.

 

Source: ft.com

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2015-04-22 10:00:00
<![CDATA[Ecommerce sales of DIY (do it yourself) products up 14% in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5984 BHB predicts ongoing growth for this type of channel in the coming years.

 

 

Ecommerce sales of DIY garden and crafts products are increasing.  However, since eCommerce sales in the local market continue to fall compared to other industries, the German retailers association BHB predicts ongoing growth for this type of channel in the coming years.

The DIY sector expects 11% growth (2.57 billion Euros) in electronics sales in 2015; and in accordance with association data, 10% annual growth is predicted through the year 2020.  Therefore, Spanish companies in the industry that want to sell their products in DIY marketplaces are advised to have eCcommerce platforms for this country.

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2015-04-21 10:00:00
<![CDATA[Alibaba will sell prescription drugs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5976 E- retailers will be competing with traditional pharmacies as China allows prescription drugs to be sold online.

 

As of this year, the Chinese government will allow prescription drugs to be sold on the Internet, a decision that e-retailers like Alibaba  have considered as a way to compete with traditional pharmacies.


This change could alter the $150 billion national drug market by shifting hospital and pharmacy sales to online retailers.

China currently only allows some non-prescription  treatments and products to be sold online, which is why this change in the law is “decidedly good news” for e-retailers, according to Liu Lei, the top man at China Jojo Drugstores Inc., which already has agreements with Alibaba to sell drugs on its platform once the approvals are in place.

On the other hand, the second largest prescription drug distributor in China, Shanghai Pharmaceuticals Holding Co., announced its intention to create an online store to sell prescription drugs in order to position itself “for when the time comes to sell online”.

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2015-04-16 10:00:00
<![CDATA[More than half of U.S. consumers will have joined Amazon Prime by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5973 By 2020, half of the population of the United States will be using the service.

 

New estimates from Macquarie investment firm show that membership in Amazon Prime increased to 40 million subscribers in the U.S. at the end of 2014.

 Amazon Prime is a special service of Amazon that offers, in addition to Amazon Premium fast delivery service, free streaming music, electronic books and other audiovisual product content for $99 a year. According to the report, in the fourth quarter of 2014, 10 million households in the United States subscribed for the first time, for a total 40 million subscribers. According to Amazon, membership in the United States increased by 50%, and by 53% globally.

Another piece of information from Macquire are the estimates for 2020 that point to the chilling fact that half of the United States will be using Amazon Prime by 2020.

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2015-04-14 10:00:00
<![CDATA[Online sale of men´s clothing and footwear continues non-stop]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5972 Online sales of menswear are expected to maintain a 14.2% annual growth rate for the next five years.

 

Ecommerce is a key sales channel for men´s apparel and footwear in the United States. The possibility of buying clothes without having to go to stores or the mall is the main reason that drives men to online shopping.

A recent study prepared by the firm IBISWorld indicates that in the last five years no other industry has experienced growth in online sales similar to that of menswear.  With an annual growth rate of 17.4% between 2009 and 2014, the industry amassed more than $9.6 billion last year. Furthermore, online sales of menswear is expected to maintain an annual growth rate of 14.2% over the next five years.  These figures are in contrast with the 2.8% growth experienced in traditional stores.  “Menswear started to take off at the same time as e-commerce, in the years prior to the recession” says Will McKitterick, analyst at IBISWorld. “The two grew together.”

The most popular online product categories for men are shirts(28.4%) and pants (24.3%). However, they still prefer to buy sweaters (6%) and suits or formalwear (5%) in brick-and-mortar stores.

IBISWorld says that the impact of e-commerce on the apparel industry was due to the removal of barriers to distribution and to free deliveries in general, as well as the opportunity to return products at no cost. 

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2015-04-13 10:00:00
<![CDATA[The growth of mobile commerce will triple that of eCommerce worldwide.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5966 According to a study by PayPal and Ipsos, m-commerce, (purchases made on tablets and mobile devises) will grow 42% annually.

 

Research carried out by PayPal and Ipsos indicates that mCommerce growth (purchases made on smartphones and tablets)will triple that of eCcommerce worldwide. From 2013 to 2016, m-commerce will grow 42% annually, compared to 13% for e-commerce in general (mobile included).

"We are on the cusp of the mobile era”, says Anuj Nayar, Senior Director of Global Initiatives for PayPal. “At PayPal, we have seen our mobile growth go from less than 1% of our payment volume in 2010 to over 20% in 2014”


The study, which researched the online shopping behavior  of more than 17,500 consumers in 22 countries, shows that Mexico and Brazil are leading this trend towards mobile commerce


In Brazil, the estimated average growth of m-commerce between 2013 and 2016 is 46%.  This figure is in contrast to the 17% average growth in e-commerce purchases by Brazilians during the same period. 

In Mexico, Generation Y (young adults between 18 and 34 years old) leads this trend with 88% of purchases made on smartphones. This year, Mexico will record a 39% increase in m-commerce and 19% in e-commerce. 


Globally, 64% of mCommerce users have made a purchase through an app and 52% through a web browser.  In general, those that have used both prefer shopping through apps (47%).

The most common activity of shoppers with smartphones worldwide is to search for information.

According to the PayPal study, 36% said that they searched for product information on their Smartphone, 27% sought information about a store or business, and 25% read customer reviews.


Among those that shopped via their Smartphone, PayPal is the predominant digital payment method.


When Smartphone users were asked how they would like to use their phones in the future (in ways they already haven´t) the main responses worldwide were related to new payment optio

 

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2015-04-10 10:00:00
<![CDATA[Ecommerce platform in China shaking up imported fruit business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5960 Ecommerce in China can offer customers much lower than usual prices for imported fruit since it has been authorized by the government to operate within the Free Trade Zone.

 

A new eCommerce platform in China that specializes in the fruit industry can offer customers much lower prices than usual on imported products, since the government has authorized it to operate within the Shanghai Free Trade Zone (SFTZ).

And imported fruit has become more and more popular among Chinese consumers, who in recent years have looked for safer and higher quality products from abroad.


However, due to often prohibitively high tariffs, imported products have until now been limited to a relatively small niche within the inmense Asian market.


Nevertheless, a cross-border platform called Kuajingtong– the only one of its kind authorized by China´s General Customs Administration to operate within the SFTZ – has tried to deal with this problem. 

 

Kuajingtong is a joint venture between Shanghai Kuajingtong International Commerce and Shanghai Esen International Commerce.



Esen´s director of international commerce, Zhongyong Yu, said in an interview with Portalfruticola.com that Kuajingtong was able to offer much lower prices than the killer eCommerce competition in China because of its unique business model, based on “personal postal articles tax” policies introduced by the Chinese government. 


“Kuajingtong is the unique cross-border electronic commerce platform designed by the General Customs Administration of Shanghai to operate within the SFTZ” says Yu. 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/fruta.jpg' border=0 alt='Ecommerce platform in China shaking up imported fruit business'>
2015-04-09 10:00:00
<![CDATA[Brazil leads Latin America in e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5958 Brazil is the leader in Latin American e-commerce with $ 18.5 billion.

 

Latin America is still an emerging region in the e-commerce industry. This is indicated in the latest report from Ecommerce Europe and The Ecommerce Foundation  on B2C eCommerce in Latin America.  The report, which analyzes online buying and selling in Brazil, Argentina and Chile, shows that despite being the largest country with the highest turnover, Brazil is also the country with the lowest Internet penetration in the region.

According to the report, Latin America´s total revenue in 2013 amounted to $ 33.2 billion.  Argentina with $ 3.7 billion and Chile with $ 3.24 billion are a far distance from the country that occupies first place. With a total turnover of $18.57 billion, Brazil leads the eCommerce market in Latin America

In 2013, 36.2 million Brazilians purchased goods and services online, with software(49%) and travel (41%) the most popular categories among Brazilian shoppers.

Furthermore, the 52.8 million Latin American consumers that shopped online spent an average $629 over the Internet. That figure is significantly lower than the global average of $ 1,304.   Chileans are the biggest spenders ($ 662), followed by Brazilians ($ 513) and Argentineans ($ 314).

Similarly, the average Internet penetration in the region was 55.5%, which is well below the global average of 64%.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/brasil-ecommerce(5).jpg' border=0 alt='Brazil leads Latin America in e-commerce'>
2015-04-08 10:00:00
<![CDATA[Etsy marketplace announces plans to go public]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5948 Forecasts estimate that it will bethebiggest New York technology IPO since 1999.

 

Etsy, the crafts and vintage goods marketplace, formally announced its intention to go public. It will attempt to raise $ 100 million in an IPO, which analysts say will fall short of what it will actually get. Forecasts estimate that it will be the biggest New York technology IPO since 1999.

 

However, some vendors that use the marketplace believe that this IPO goes against the initial purpose of the website: to be a community that helps artists sell their work and not a vehicle for making huge profits for investors.

 

The company, which is valued at $1 billion, acquired its earnings by charging a 3.5% commission on every item sold through the website, not counting what is generated from advertising. In 2013, it reported more than $1.35 billion in sales. 

 

In addition, Etsy has innovated its website by acquiring a video streaming system. Shoppers will soon have a new buying experience thanks to this interactive feature, which will make communication between seller and consumer much more direct and personal. 

 

With this move, Etsy enhances the consumer experience, which will generate profits for the seller.

 

Hence, all product information will be available, to the point where you can suggest directly to the seller what you want in the item being sold, the same as going to a traditional furniture or jewelry store. A system that should be considered for any product category. 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Etsy-logo(1).jpg' border=0 alt='Etsy marketplace announces plans to go public'>
2015-04-06 10:00:00
<![CDATA[Facebook aims to take over e-commerce with the acquisition of The Find]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5947 In its latest move, the social network has closed a deal that could make it the leader in eCommerce.

 

Facebook is the display window for shoppers of many online companies, but e-commerce experiences on Facebook have not gone especially well. Is this about to change? 

In its latest move, the social network has closed a deal that could make it the leader in e-commerce (and that also positions it - very well - in the online advertising market).  Facebook has acquired The Find, a small start-up with lots of potential, not very well known beyond the world of technology.

The Find is a personalized search engine for e-commerce.  Its tool is much more focused on e-commerce than traditional search engines. As they explain on their website, the search engine makes the Internet more “shoppable”, a big store where you can buy everything.

With The Find, all you have to do is tell it what you are looking for and the search engine will provide a list of different online stores that carry that specific item. Furthermore, consumers can filter by geographic location to shop nearby and compare prices of products offered on different online sites that the search engine found.

That way, shoppers can access the products they want and that satisfy their specific needs.

The Find announced the acquisition and posted on their website that “we are now starting our next chapter by combining forces with Facebook to do even more for consumers”.  They added that Facebook´s reach gives them access to “over one billion people”. “Key members of our team will join the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you”. 

It seems that the strategy is designed to have ads continue offering consumers the products they already have, which is redundant (as well as a ridiculous advertising investment) and bothersome to the consumer.

Facebook wants to use The Find to avoid that situation when servicing online ads, and to thereby avoid complaints from vendors (who feel that they are losing advertising impact). 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/FacebookFind.jpg' border=0 alt='Facebook aims to take over e-commerce with the acquisition of The Find'>
2015-04-02 10:00:00
<![CDATA[Online sales in the U.S. up 15.4% in 2014, to $ 304.9 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5946 They accounted for 6.7% of the country´s total retail sales.

 

Online sales in the United States were up another quarter.  The U.S. Census Bureau´s report on Electronic Commerce   released in mid-February, announced that the estimate of e-commerce sales for the fourth quarter of 2014 accounted for 6.7% of the country´s total retail sales.

Total online sales in the U.S. in the fourth quarter saw a gain of 2.3 % compared to the same period in 2014, amounting to $ 79.6 billion. Total retail sales in the United States in the fourth quarter of 2014 increased to $ 1,187.2 billion, up 0.1% from the previous quarter. 

According to official data, the estimate of total e-commerce sales for 2014 was $ 304.9 billion, a 15.4% increase over 2013 figures.

Estimates are based on data from approximately 10,000 U.S. retailers, excluding food services, whose sales are weighted to represent the complete universe of more than two million retail firms.

]]> <p> <img style='cursor:pointer;cursor:hand' width='133' height='100' src='http://www.emarketservices.com/clubs/ems/news/USA(4).jpg' border=0 alt='Online sales in the U.S. up 15.4% in 2014, to $ 304.9 billion'>
2015-03-30 10:00:00
<![CDATA[E-commerce up 61.7% in Argentina in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5945 This figure is from the Argentine Chamber of Electronic Commerce (CACE) annual report which says that more than 14 million Argentineans shop online.

 

According to the report, e-commerce accounted for 40.1 billion Argentine pesos in sales excluding IVA (4.15 billion Euros); 36.3 billion (3.75 billion Euros) in B2C transactions and 3.8 billion (393 million Euros) in C2C transactions.  

In 2014, 49% of Internet users shopped online, that is, more than 14 million people.  Correlative data on the importance of the Internet in e-commerce indicates that in many cases, 9 of every 10 online shoppers do searches and comparisons on the Internet before deciding to shop online, even if they later make the purchase at a brick and mortar store.

In the last 5 years on average, B2C and C2C e-commerce has increased by 50.3 annually. Online sales account for 1.6% of all retail sales in Argentina says CACE president, Gustavo Sambucetti.

Several factors have combined in recent years to account for the strong growth in e-commerce:

- Continued increase in the number of Internet users in the country: from 7.6 million in 2004 to 32.2 million at the end of 2014.

- Sustained growth in the proportion of Internet users that shop online: from approximately 10% in 2001 to 49% in 2014, the year that saw more than 14 million people shopping online.

- Large increase in mobile commerce: 1 in every 3 companies has implemented m-commerce.

- The use of social networking in online promotions has grown exponentially, to 90%. And using social media to sell online has increased by 43%.

- Improvements in logistics, distribution and delivery time, focusing on home deliveries and delivering in less than a week have contributed to the increase in online transactions.

- Shoppers cite convenience as the primary reason to purchase online, followed by lower prices.

- Last year, the use of credit cards for shopping online increased: 7 out of every 10 shoppers use them.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce(2).jpg' border=0 alt='E-commerce up 61.7% in Argentina in 2014'>
2015-03-27 10:00:00
<![CDATA[China e-commerce going rural and global]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5942 In 2014, China's e-commerce transactions expanded 20 percent year on year to hit 12 trillion yuan ($1.96 trillion), while online retail sales grew 41 percent, revealed the Ministry of Industry and Information Technology (MIIT).

 

Three of the main Chinese players - Alibaba, JD.com Inc and Suning Commerce Group - plan to open in country sites to be closer to rural areas, as much as 100,000 “service outlets” planned by Alibaba or 10,000 depots by Suning.

China, the world's biggest e-commerce market, has attracted global attention for an online shopping spree that has revolutionized the nation's shopping habits. The rural market is forecasted to exceed consumption by urbanites in as few as 10 years.

Meanwhile, Chinese online shoppers' appetite for overseas goods is more than 30 percent in a year to 6.5 trillion yuan in 2016.

Amazon China announced in August that it will begin cross-border online shopping with a facility in the Shanghai Free Trade Zone in order to Chinese buyers can go to Amazon websites in the US and other countries to buy online and receive shipments faster and with lower delivery costs.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/China-Rural.jpg' border=0 alt='China e-commerce going rural and global'>
2015-03-25 10:00:00
<![CDATA[Facebook emphasizes the impact advertising on the platform has on sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5941 You can track sales with its conversion measurement tool.

 

According to an article published in Advertising Age, Facebook has begun providing many of its advertisers information on the impact advertising on the social network can have on their online and in-store sales.

Facebook will provide data that allows advertisers to compare the ratio of sales between people that saw their ads online and those that didn´t.

This expansion of the conversion measurment that the social network tested on a few of its clients last year will be available to any advertiser in any part of the world.  To access the information, advertisers must have a Facebook sales team representative and be able to track their sales. 

According to Advertising Age, Facebook aims to show advertisers that their online ad success isn´t only due to the fact that customers click on them, but merely seeing them can impact future sales.

The tendency of advertisers to give all of the credit for an online sale to the final click clearly favors Google, and other websites are of course interested in taking credit and consequently winning those budgets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Facebook2.jpg' border=0 alt='Facebook emphasizes the impact advertising on the platform has on sales'>
2015-03-24 10:00:00
<![CDATA[Pinterest to allow online purchasing on its platform before the end of the year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5937 Before the launch, the social network will test this function on a selection of users.

In a clear attempt by the image-based social network for new revenue, Pinterest announced that in the coming months it would enter the world of e-commerce by adding a buy button to the website.

According to Digital Trends, thanks to this, web surfers will be able to buy items without having to leave Pinterest.  The buy button on Pinterest  could be ready before the end of 2015.  Nevertheless, before the launch, the social network will test the function on a selection of users.

With this new button, Pinterest will take a percentage of sales made directly on its website, a profit that would be agreed upon by the social network and the retailers that sell their products there.   

The new feature could be very useful to followers of high-volume brands.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='97' src='http://www.emarketservices.com/clubs/ems/news/pinterest-e-commerce(4).jpg' border=0 alt='Pinterest to allow online purchasing on its platform before the end of the year'>
2015-03-23 10:00:00
<![CDATA[Showroomprive to reach 167 countries with launch of new website]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5930 The company recently launched a new “multi-country” online store that will allow it to sell in 167 countries at the same time.

 

 

Marta Panera, director of international relations and communications at Showroomprive, announced that the online fashion company, has just launched a new website where consumers in 167 countries can shop and pay with the local currency

The new online store, which also has version in English, will expand the reach of the e-commerce portal that is currently in Spain, France, Italy, Portugal, Great Britain, Belgium, Poland and Holland.

Showroomprive will continue to be present in those countries with platforms adapted to the characteristics of each place.

Panera assures that the website will allow “shoppers in Europe and on other continents to access Showroomprive private sales.”

The new online store and the ability to pay with local currency is “a big step forward” for the company, which until now only accepted payment in Euros and sterling.  

This experience “also allows us to effectively test several markets and to focus our marketing strategy on those countries where demand is higher” says Marta Panera.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Showroomprive2.jpg' border=0 alt='Showroomprive to reach 167 countries with launch of new website'>
2015-03-18 10:00:00
<![CDATA[LinkedIn launches products for the B2B market and distinguished brands]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5929 It offers many products and ways to make the marketing campaigns of LinkedIn members more effective.

 

The online network for professionals announced through its blog , a new product portfolio for advertisers that work in the B2B market and with distinguished brands that by virtue of the product or service have to provide customers with a broader sense of the buying process.   The launch is associated with the acquisition of Bizo in August, 2014 and comes with many products and ways to make the marketing campaigns of LinkedIn members more effective.

Among the new products, LinkedIn Lead Accelerator, stands out.  It is designed to help companies link up and communicate with their audience more efficiently and to impress new customers.  How do they do it? By introducing the right content, to the right people, at the right time. Only five percent of users that visit a brand´s website provide their email address so companies can stay in touch with that customer.  With LinkedIn Lead Accelerator, companies can reach 95% of the remaining audience with relevant messages, depending on which phase of the buying process they are in both inside and outside of this social network. 

Along with LinkedIn Lead Accelerator, the new product portfolio includes LinkedIn Onsite Display, LinkedIn Network Display, Sponsored Updates and Sponsored InMail.  All of these new products have an analytical tool that integrates information from LinkedIn´s global audience with brands that visit the website for a cross-platform measurement of the two.   

LinkedIn aims to create the most effective platform in the market for generating leads and communicating with the audience with these new advertising products.  It also continues its strategy of addressing the global B2B advertising market, which is about $ 50 trillion.

Josh Graff, the head of LinkedIn´s EMEA marketing solutions business said: “We understand better than anyone how professionals interact with brands.  By combining Bizo´s technology and promotion capabilities with LinkedIn´s experience in professional level market segmentation, we are redefining the way of marketing B2B business and distinguished brands.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Linkedin2(1).jpg' border=0 alt='LinkedIn launches products for the B2B market and distinguished brands'>
2015-03-16 10:00:00
<![CDATA[Amazon finding it hard to enter into high end fashion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5927 Jeff Bezos, founder of the online sales giant, hasn´t found the key to entering the high end Fashion business.

 

Amazon, with $89 billion in sales, is one of the most powerful online sales websites in the world. It is also one of the most serious companies with 240 million customers on 5 continents, 60 million in Europe.  

But for now, Amazon has not been able to penetrate the high end fashion business, where it is faced with many problems. 

The main challenge is the concern of large fashion retailers about pricing, since many companies have seen their items sold at brick- and- mortar stores below the selling price.

The big fashion brands are also afraid to display their products on a platform with little esthetic value. Besides, they spend a lot of time and effort choosing and editing their products from among the millions available.  And they do it well, better than Amazon. 

Furthermore, many fashion brands on all levels, like H&M, Zara, Gucci and Louis Vuitton, already have their own online network. And large department stores also compete with their “click and collect” service.

Another issue is the overexposure of the item for sale. Amazon would make certain articles “too” affordable.

To steer online fashion, Amazon has to win over the big fashion companies, which can clearly be done by sponsoring fashion events, through target advertising and offers to each person, taking care of and improving image and photos, and continuing to be the leaders in fast service. This is a long-haul effort that Jeff Bezos is willing to make.

 

Source: ABC http://www.abc.es/estilo/moda/20150222/abci-amazon-moda-claves-201502202056.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='108' src='http://www.emarketservices.com/clubs/ems/news/amazon2.jpg' border=0 alt='Amazon finding it hard to enter into high end fashion'>
2015-03-13 10:00:00
<![CDATA[In India, social media is changing consumer-business relations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5925 Consumers in India have found a new complaints forum, social media.

 

With the growing number of smartphones and Internet users in India, shoppers are increasingly turning to FaceBook, Twitter and consumer forums to express their displeasure towards brands.  Around 25% of online shoppers in India are aware of brands having social media presence  and they post their complaints online before taking them to consumer affairs court.  

According to a survey conducted by AC Nielsen and AbsolutData, around 40 million people in India use online reviews to inform others about their purchases and experience with a brand. And more than 67% of those that use social media read reviews before deciding whether or not to buy.

It´s not just social media - sites created thanks to user/shopper reviews and comments are also becoming more popular.  An estimated 10 million people in India participate in online forums, which is amazing when we consider the country´s Internet population.

Therefore it is imperative that brands monitor what is said about them online and how they address consumer complaints.

According to a Social Wavelength study on social networks, Twitter is the favorite among people that share their buying experiences. That has led to online stores becoming extremely active on Twitter; more than 40% of the tweets by those brands are responses to shoppers.

Online customer service, especially in the case of B2C companies, is gaining popularity nowadays and has become the first point of contact. Consumers that have to resolve an issue can contact a company by telephone or email, but the fact that social networks and forums suggest a burden and added pressure for brands to resolve a complaint as soon as possible is crucial for this social CMR (Customer Relationship Management). As long as India continues to bring thousands of people to the Internet every day, this facet of social media will be extremely important to companies.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/India(4).jpg' border=0 alt='In India, social media is changing consumer-business relations'>
2015-03-11 10:00:00
<![CDATA[Royal Mail announces China link-up through Alibaba's Tmall]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5921 China is now the biggest overseas consumer of British products online, accounting for 25 % of overseas online shoppers purchasing goods from the UK.

 

Royal Mail announced yesterday that it is joining the Chinese e-commerce boom with the launch of its shop front on Alibaba’s Tmall Global e-marketplace, providing Chinese consumers with increased access to premium, authentic and high quality British products

 
The solution will offer British retailers and exporters an accelerated opportunity to access the China market. It will remove the challenges that many companies would otherwise face in getting their products into the hands of Chinese consumers, including promotion on Chinese e-commerce sites, local customer support service, customs duties, documentation, shipping and logistics.
 
For China’s 302 million online shoppers, Royal Mail’s new shop front on Tmall Global will offer a selection of distinctive products for purchase by renowned British brands. The platform is expected to go live towards the end of March.
 
Royal Mail Chief Executive Officer Moya Greene said: “Royal Mail’s new shop front will help support British retailers and exporters expanding into the China market, fulfilling the strong demand of Chinese consumers for authentic, high quality British goods. 
 
“Online shopping, and the connection it facilitates between retailers and consumers is a key channel to develop sustainable trade between China and Britain and we are excited at the prospect of offering UK companies a new and streamlined way to increase the accessibility of their products to Chinese consumers.”
 
China is the largest economy by purchasing power parity and the biggest internet user base in the world. Online shopping has grown exponentially in China, with e-retail sales increasing by 42 % in 2013 to $305.2 billion.  Almost half of the country’s internet users – approximately 302 million people – purchase goods online, with 75 per cent of online shoppers in China buying products every week. Online shopping now accounts for just over 10 % of total retail sales of consumer goods in China, with the overwhelming majority of these online purchases being made through e-marketplaces, like Tmall and Taobao.  
  

Royal Mail press release
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Royal-Mail.jpg' border=0 alt='Royal Mail announces China link-up through Alibaba's Tmall'>
2015-03-06 10:00:00
<![CDATA[B2C eCcommerce in North America could reach $ 494 billion in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5919 The North America region, comprising the United States, Canada and Mexico, keeps its previous year third-strongest position in total e-commerce behind Asia-Pacific (first) and Europe (second).

 

 

According to the latest Ecommerce Europe report B2C e-commerce in North America could reach $ 494 billion in 2014, up 9.1% from the previous year. In 2013, the area which includes the United States, Canada and Mexico accounted for 29.3% of the B2C e-commerce market worldwide, a lower percentage than in 2012 due to significant growth in e-commerce in the Asia Pacific region.

Therefore, with $ 452.4 billion in total volume in 2013, North America ranks third among the industry´s strongest regions worldwide, surpassed only by Asia Pacific ($ 567 billion) and Europe ($482.3 billion).  Compared to 2012, volume was up 10.1%, a less impressive rate of growth than other regions like Asia (44.6%), Europe (17.1%), Latin America (21.5%) and the Middle East and North Africa (32.7%).

The report emphasizes the United States’ influence on North America. The largest e-commerce market in the world accounts for 92.6% of the total volume of North America with $419 billion in 2013.  However, slow growth (3.4% in 2014) could lose the United States its top global ranking, behind China.

On the other hand, online sales in Canada and Mexico amounted to $23.9 billion and $9.5 billion respectively.  In terms of growth, Mexico advanced more than its North American allies, with 41.4%.  Following at a distance are Canada and the United States with respective total volume increases of 6.9% and 6.2%.

Forecasts indicate that online sales could grow by 31.1% in 2014 to $12.5 billion. Although Canada could grow only by 6.6%, its total volume will greatly succeed Mexico´s ($25.5 billion).

Source Ecommerce Europe

See infograph

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/onlineshop.jpg' border=0 alt='B2C eCcommerce in North America could reach $ 494 billion in 2014'>
2015-03-05 10:00:00
<![CDATA[Shop the World”, a survey by DHL on e-commerce in 20 countries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5918 The consumer survey on international distance selling “Shop the World’, taken in 20 countries by the e-commerce Department at DHL, is an overview of the potential of e-commerce in the different countries and the direction it will take in the future, which aims to convey to businesses that a key to success is taking into account the cultural and structural differences of each country. 

Overall, the main conclusions drawn are that consumers search for information online, their choice of online stores is guided mostly by attractive prices and free deliveries, they order online, pay by credit card, and want their purchases delivered promptly.  However, the survey also identified important differences between the respective countries such as, acceptance of payment methods. The survey hints at the path consumers currently prefer to take online and at home and allows for a better understanding of the characteristics of specific markets

“In the next five years worldwide distance selling is expected to grow more than 10% annually.  This progress affects nearly all industries” says Jürgen Gerdes, Executive Director of Post – E-commerce – Parcel at Deutsche Post DHL.

Of the twenty countries surveyed, most online purchases (94%) were made by consumers in Great Britain and Germany.  In other emerging markets like India and Mexico, the percentages were considerably lower. That is not the same however for  rates of growth. The survey makes clear the potential of emerging countries for e-commerce, with percentages of grow that surpass those of the leaders in sales.

Thus, despite the fact that the United States still leads in e-commerce, the annual rate of growth is only 7.3%, which is below the world average.

“A key finding of this survey is that companies must understand the consumer decision making process and adapt their business accordingly. Taking into account cultural and structural differences is key to success, especially for transnational commerce”, says Thomas Kipp, executive director of e-commerce at DHL. 

This report is a continuation of the “Global E-Tailing 2025” case studies recently published by Deutsche Post DHL that offers current empirical data on the path that consumers in the 20 countries will take.  Each country profile provides information on  the use of media, an overview of the distance selling market nationally and the path customers will take, including advertising, placing orders, payment methods, deliveries and returns.

Furthermore, it presents elements that promote and hinder distance selling, transnational commerce and dialogue marketing.  The report covers America, Europe, Asia and Australia.  More than 11,000 people took part in the panel survey. Each country represents five percent of the sample size.

The results of this new survey confirm the huge growth potential of e-commerce and the direction that businesses will follow in the future.

You can access the entire Deutsche Post DHL survey here .

For further information: http://cioperu.pe/articulo/16306/dhl-presenta-estudios-sobre-el-comercio-electronico-internacional/

 

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2015-03-04 10:00:00
<![CDATA[France Ecommerce to reach €62.4bn in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5915 France, the sixth biggest eCommerce market worldwide and third in Europe, behind Germany and the United Kingdom, is expected to grow by 10 % this year.

The eCommerce market in France is moving fast in several areas: 20,000 new websites were created in 2014 rising 14 % over the previous 157,300 ecommerce sites in 2013; the arrival of new shoppers; the increasing purchase frequency, with 15 % more transactions per buyer than in 2013, to 20 online transactions per year per buyer. However some shadows arise over this mature market as the 4 % decrease in average basket value to € 81, lower than it was in 2013.

All that could lead to a 62.4 billion euro ecommerce market at the end of 2015, as announced  by the president of French Ecommerce Federation, FEVAD , François Momboisse, who considers it a very good rate though it could be lower than the year-on-year 11 % rise of past year.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/france-online(3).jpg' border=0 alt='France Ecommerce to reach 62.4bn in 2015'>
2015-03-02 10:00:00
<![CDATA[B2C in Europe accounts for 2.2% of the GDP and it will double by 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5912 An assessment of the latest report (2013) shows more than 2 million B2C jobs created in Europe;  645.250 active websites in the region; and a total 3.7 billion deliveries.

The European E-commerce Association   published datagenerated by e-commerce in the region.


Europe´s total Gross Domestic Product (GDP) reached 16.4 trillion Euros in 2013, with the EU-28 GDP accounting for 80% of that amount.

The European Association estimates that the share of the Internet economy in the GDP was 2.2% and that it will double in 2016 and triple in 2020.

According to the report data, the number of B2C websites rose to 645,250 at the end of 2013, increasing at an annual rate of 15% to 20%.

That number is expected to grow even more given the anticipated expansion in markets in the South and East, where the gap is closing quickly compared to the more mature markets of North, West and Central Europe.

More than 2 million direct and indirect jobs have been created by the B2C industry, a number that will rise as Internet penetration increases in society and e-commerce extends further. 

With regard to the number of packages delivered annually to B2C customers nationally and cross border to other European countries, there were 3.7 billion, a figure that will continue to grow as a result of the expected increase in the industry in Europe.


Read more at http://www.siliconnews.es/2015/01/12/el-b2c-en-europa-representa-el-22-del-pib-y-se-duplicara-para-2016/#FgR594MmCsaVSvDC.99

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='121' src='http://www.emarketservices.com/clubs/ems/news/EcommerceEurope.jpg' border=0 alt='B2C in Europe accounts for 2.2% of the GDP and it will double by 2016'>
2015-02-26 10:00:00
<![CDATA[EBay turnover up 12% in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5909 EBay reported its Q4 and full year 2014 results. 


 

The fourth quarter revenue of the eCommerce and online payments platform, which ended on December 31, was up 9% to $4.9 billion compared to the same period in 2013.

After-tax earnings were $936 million or $0.75 per diluted share. Nevertheless, they are the lowest holiday season earnings since 2010.

The company´s global turnover in 2014 increased 12% to $17.9 billion.

Analysts surveyed by Bloomberg emphasized that eBay is lagging behind Amazon in e-commerce. EBay´s marketplace sales were up 5.8% in December compared to Amazon´s 22%, according to ChannelAdvisor.

Mobile payment volume increased 58% in the fourth quarter to $45.6 billion for the full year, representing 20% of total volume.

MCommerce was up 30% in Q4, to $27.9 billion for the full year, accounting for 34% of total business.

The company announced that it will reduce its global workforce by approximately 2,400 employees in first quarter 2015, representing nearly 7% of its global labor pool. 

On the other hand, it also announced that it is exploring options for eBay Enterprise, including a possible sale or IPO.

Read more: http://www.nasdaq.com/press-release/ebay-inc-reports-fourth-quarter-and-full-year-results-20150121-00980#ixzz3RYSO0MjF


Source: Silicon News

http://www.siliconnews.es/2015/01/22/la-facturacion-de-ebay-crece-un-12-en-el-conjunto-del-ano-2014/

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='120' src='http://www.emarketservices.com/clubs/ems/news/ebay2(1).jpg' border=0 alt='EBay turnover up 12% in 2014'>
2015-02-24 10:00:00
<![CDATA[China opens the door to foreign eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5907 As part of a pilot Project, foreign investors can now have 100% ownership of e-commerce startups in the Shanghai Free Trade Zone.

 

 Thanks to the economic reform put into effect last January 14, entrepreneurs and foreign investors can now have 100% ownership of a Chinese e-commerce company in the Shanghai Free Trade Zone. So reports the state news agency Xinhua, according to the announcement by the Chinese Ministry of Industry and Information Technology. 

For now, this is a pilot project that can only take place in the Shanghai Free Trade Zone (FTZ), but it is a step by which the world can access a potential audience of more than a billion people.

Until now, foreign companies that wanted to enter the country with e-commerce had to do so through a joint venture with a local player, a rule that is also imposed in other areas such as cloud computing.

The change in regulation gives access to the zone to e-commerce giants like Amazon, which until now faced many obstacles compared to locals JD.com and Alibaba. At the same time, China hopes to promote ties with retailers and consumers outside the territory. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/china-consumer(3).jpg' border=0 alt='China opens the door to foreign eCommerce'>
2015-02-23 10:00:00
<![CDATA[Success of third party sellers on Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5898 They accounted for more than 40% of Amazon sales in 2014.

 

Amazon´s third party sales business continues to grow.  As reported by The Wall Street Journal,  the percentage of third party sales on Amazon (more than 40%) is higher than the e-commerce giant´s total revenue.  Of the 5 billion items sold on the site, third party vendors sold 2 billion last year, twice the amount sold in 2013.

Amazon announced that the number of merchants that use Fulfillment by Amazon (FBA) (a warehousing and delivery service) was up by more than 65% in 2014.   As far as China and Hong Kong are concerned, the increase was 80%.

 

2014 was also profitable for Amazon.  In the fourth quarter of last year, the company´s   net sales increased by 20%  compared to the same period in 2013, reaching $20.58 billion.  Nevertheless, the multinational lost $ 427 million during that period (about 337 million Euros). 


The Seattle (Washington) based company currently has more than 2 million vendors from over 100 countries worldwide and has delivered orders to customers in 185 markets through its FBA service. In fact, nowadays, there are millions of offers from vendors who sell their products outside of their native countries.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonSellers.jpg' border=0 alt='Success of third party sellers on Amazon'>
2015-02-20 10:00:00
<![CDATA[Europe loses the battle for online sales in Russia to Asia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5894 One of the main reasons is the devaluation of the ruble against the Euro.

 

 

Russia, the fourth largest market in consumer e-commerce, is a country of online sales opportunities, but European e-retailers are not taking advantage of this as Asian markets are.  

In fact, according to a report in the Moscow Times, around70% of deliveries to Russian consumers in 2014 were from China.  And that is more alarming when compared to 2013 when 40% of the shipments originated in China.

One explanation is the devaluation of the ruble against the Euro.  In 2014 the currency of that Eastern European country fell 40% against that of the Euro Zone. That is why Russian consumers became more cost- conscious, and Chinese online retailers took advantage of this to gain market share at the expense of the Europeans.  

While China has the largest share (70%) of Russia´s cross-border e-commerce (a business valued at approximately 4 billion Euros), it only has 50% of the sale prices due to its low pricing policy.  European brands continue to do well in cross-border e-commerce in Russia, a market that has grown a lot in the last 12 months, from 2.4 billion Euros in 2013 to 4 billion in 2014. 

Source : ecommerceNews

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/Russia-ecommerce.jpg' border=0 alt='Europe loses the battle for online sales in Russia to Asia'>
2015-02-19 10:00:00
<![CDATA[Government launches new Digital Marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5884 New Digital Marketplace opens for business.

 

 

A new Digital Marketplace that helps the public sector buy IT services from a wide range of suppliers has been launched.


The Marketplace provides a new single place for the public sector to access and buy IT commodities and services – such as site analytics and hosting services – from G-Cloud. It has replaced the current CloudStore and will be the single store for buyers for the second iteration for the Digital Services framework when it launches in the new year.

 

The simple design of the new Digital Marketplace makes it easier for buyers to find what they need when they need it. It has been built using an agile, user-centric design approach, meaning that it can be continually adapted and improved based on users’ feedback.

 

 

As part of our long term plan UK government has been levelling the playing field and opening up digital procurement to the widest range of suppliers including SMEs.

 

We know that the range of frameworks and stores can be confusing. That’s why the new Digital Marketplace, which makes it clearer, simpler and faster for the whole of the public sector to buy digital products and services when it needs to, is a vast improvement for both supplier and customer.

 

This will ultimately lead to the delivery of better services for the public, and means that we can continue to work with a range of quality suppliers of all sizes.

 

 

 

 

Today’s launch forms part of the government’s drive to create a more open and competitive market that gives the public sector access to the best technology and digital services available. Frameworks such as G-Cloud and Digital Services mean that government can buy what it needs from a wide range of quality suppliers at the right price. The fifth iteration of the G- framework has 1,517 suppliers and over 16,000 services – 88% of these suppliers are SMEs. Total spend has now reached £314 million through the framework, with 53% going to SMEs.

 

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2015-02-18 10:00:00
<![CDATA[mCommerce, a strategic priority for Showroomprive]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5890 More than half of its revenue is generated through smartphones and tablets.

 

The private sales site Showroomprive is committed to mobile commerce as a strategic priority. More than 60% of traffic and 50% of turnover is generated through smartphones and tablets, thanks to over five million downloads of its apps.


The company reports that “aware of the challenges and opportunities that mCommerce offers, investing in this channel has been on-going since 2011, when it launched its first mobile apps”.

The criterion for each app is established in order to allow consumers to navigate and experience personalized shopping by combining four key features: speed, security, service and a pleasant shopping experience anywhere

 
Thierry Petit, co-founder and CEO of showroomprive confirmed the recent launch of the Smart Promo app, “a mobile solution that allows brands to direct traffic to their offline POS locations”.  The app is not available in Spain but has grown “successfully” in France over the last few months

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/ShowroompriveMobile.jpg' border=0 alt='mCommerce, a strategic priority for Showroomprive'>
2015-02-16 10:00:00
<![CDATA[JD.com Launches Major Imported Foods Initiative]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5887 JD.Com has signed agreements with food producers across the world to make available imported food for its customers in China.

 

JD.com, China's largest online direct sales company, has launched a major initiative to bring imported food to its tens of millions of Chinese customers. The US Ambassador to the People's Republic of China, Max Baucus, spoke at a recent JD.com event to promote the online sales of US-produced food and beverage products. Embassies representing five other countries are also participating in JD.com events to promote online sales of imported foods through the platform.

"JD.com customers have a tremendous appetite for imported foods, and we are delighted to bring even more of the best international brands to China," said JD Mall CEO Haoyu Shen. "This push to expand our sales of imported food products is resonating with our customers because they know that the JD.com brand means authentic and safe products."

Mr. Shen continued, "This initiative is a major step forward in JD.com's strategic efforts to dominate the verticals most important to our customers, from travel and cars, to imported foods. We aim to be the single-stop solution for Chinese consumers to make all of their daily purchases, and we are making great progress towards this goal."

Among the categories and brands of US goods featured in the promotion are:

  • Fresh US produce including Boston lobster, California wines, and US-grown fruit.
  • Products from Ocean Spray, Ghirardelli, Silk, Starbucks, Organic Valley, Mars, Quaker, Dead Guy Ale, Sun-Maid and Pringles, among dozens of others.

In addition to the American Ambassador, embassy officials representing Australia, Canada, Chile, France and New Zealand are also participating in JD.com events to promote imported foods from their countries.

As part of the international food promotion initiative, JD.com is also partnering with some of the leading global producers of fine wine to promote their sales on JD.com.

Participating international wine producers include:

  • Smith-Anderson, Henkell, Joseph Cattin, Pichon Selection, Fattoria Vignavecchia, Marenco, Rocche Costamagna, Gruppo Italiano Vini, Coopers Creek, Babich, Weingut Max Ferd. Richter, Domaine Asmara, Vina Concha y Tora, Sena, Evo, Soumah, Pfeiffer, Dog Ridge, McLaren Vale and Perez Cruz.

In its effort to source and supply high-quality imported products, in recent months JD.com has launched a number of partnerships with international food producers and trade promotion agencies. In 2014, JD.com partnered with the Australian Ministry of Agriculture to promote sales of Australian food products, and it has recently started working with Chilean fruit producers to sell fresh fruits such as cherries and blueberries. Relying on JD.com's same- and next-day standard shipping, and reputation for ensuring quality, the company has been able to help international food producers tap the huge potential of the Chinese consumer market.

JD.com, Inc. is the leading online direct sales company in China. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products quickly and reliably. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of September 30, 2014, JD.com operated 7 fulfillment centers and a total of 118 warehouses with an aggregate gross floor area of approximately 2.3 million square meters in 39 cities, and 2,045 delivery stations and 1,045 pickup stations in 1,855 counties and districts across China, staffed by its own employees. The Company also provided same-day delivery standard in 130 counties and districts under its 211 program and next-day delivery in another 815 counties and districts across China.

Source: JD.com

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/JDFoods.jpg' border=0 alt='JD.com Launches Major Imported Foods Initiative'>
2015-02-13 10:00:00
<![CDATA[Amazon created 6,000 new full-time jobs in Europe in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5891 Amazon has 32,000 employees in Europe following a very positive 2014.

 

The company announced that as of now it has 32,000 full-time employees in the EU thanks to the new jobs created in logistics centers, customer service, software development, supply chain management and design.

“We are still in an investment phase and hope to be able to fill more jobs in 2015” saidXavier Garambois, Vice-President of EU retail at Amazon.

In 2014 Amazon created 6,000 new full-time jobs in Europe to meet the growing demand, as Reuters reports.  This is the company´s largest hiring since it launched its first European websites, Amazon.co.uk and Amazon.de, in 1998.

Last year, Amazon hired new employees for more than 50 different work centers throughout the EU, including corporate offices, logistics centers, software development laboratories and customer service centers.  These positions are in several areas, from software development to supply chain management and design.

According to statements by Amazon, around 1,200 new jobs are in Germany – its second largest market after the U.S. -, where it employs 10,000 warehouse workers and more than 10,000 part-timers. Notwithstanding Germany, Amazon is experiencing a series of problems with its employees and since 2013, the personnel at its distribution centers have been striking, demanding better work conditions and salary increases.

Great Britain was next in volume of new hirings, and the rest of the jobs were shared by other countries.


Read more in http://www.siliconnews.es/2015/01/13/en-2014-amazon-ha-creado-6-000-nuevos-puestos-tiempo-completo-en-europa/#8JZV2shVTlKTZuZ0.99

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonEmployer.jpg' border=0 alt='Amazon created 6,000 new full-time jobs in Europe in 2014'>
2015-02-10 10:00:00
<![CDATA[MercadoLibre acquires the Argentine software company BVision]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5883 As part of its expansion strategy, the Latin American e-commerce giant has announced the purchase of the Argentine software development company BVision.

 


BVision started operating in 2002 as a software development company, led by businessman Guillermo Serra.

In assessing the deal Daniel Rabinovich,CTO at MercadoLibre said that he was convenced that “the acquisition of BVision would further strengthen our technology production possibilities, not only in Argentina, but throughout Latin America”.

MercadoLibre revealed that thanks to this purchase, they can add more than 130 professionals to their development Center in Buenos Aires. 

For BVisión the last few years have been positive, since the software development company obtained sustainable growth. Now its employees are part of the e-commerce platform management team.


Read more at http://www.siliconweek.es/actualidad/mercadolibre-compra-la-mepresa-de-software-argentina-bvision-56565#R5fLVx1PU6l0lUPC.99

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='112' src='http://www.emarketservices.com/clubs/ems/news/BV-mercado-Libre.jpg' border=0 alt='MercadoLibre acquires the Argentine software company BVision'>
2015-02-09 10:00:00
<![CDATA[Alibaba Group has announced investment in AdChina, China's leading digital marketing platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5879 Alibaba Group has announced  it has made a strategic investment in China's leading digital marketing platform, AdChina, to grow its online and mobile marketing ecosystem and to promote the development of digital marketing and data-driven marketing initiatives in China.

With the investment, Alibaba Group will become a majority shareholder in AdChina. AdChina will work closely with Alimama, Alibaba Group's online marketing technology platform and Aliyun, Alibaba Group's cloud computing unit, to develop an end-to-end data-driven digital marketing platform that provides comprehensive online marketing services and data marketing products to businesses, online media clients and third-party service providers.

"The rapid rise and development of the eCommerce industry in China has made the relationship between eCommerce and marketing ever-more linked. AdChina's data marketing platform and Alimama's existing online marketing business are very complementary," said Hua Wang, General Manager of Alimama.

The investment and collaboration between Alimama's data management platform and AdChina's marketing platform are expected to allow Alibaba Group to further increase and refine the brand-building and sales integration products and services currently offered to companies and merchants.

Wang said the next 3-5 years will be crucial in building a world-class marketing and data-driven platform that will aid e-commerce merchants in Alibaba Group's ecosystem.

"As China's leading digital advertising technology platform, we hope by combining strengths with Alibaba Group, our partners and customers will find it more convenient to use data-driven digital marketing technology," said Alan Yan, Founder and Chief Executive Officer of AdChina.

Alibaba's strategic stake is expected to allow AdChina to enhance its competitive strengths in its existing businesses. The data sharing between both companies will also help AdChina strengthen its multi-screen marketing capabilities.

AdChina is China's largest independent digital advertising technology platform whose services and products are used by hundreds of digital marketing agencies, advertisers and companies. It was founded in 2007 in Silicon Valley.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='128' src='http://www.emarketservices.com/clubs/ems/news/Alibaba-Adchina.jpg' border=0 alt='Alibaba Group has announced investment in AdChina, China's leading digital marketing platform'>
2015-02-05 10:00:00
<![CDATA[Retailers are not meeting the expectations of online customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5877 An IBM survey shows that there is up to a 20 point difference between the percentage of consumers that would like to shop online and those that actually do.

 

 

 

 

After analyzing the results of a survey of more than 110,000 consumers in 19 countries, IBM determined that while consumers are increasingly more enthusiastic about online shopping and digital interaction with retailers, their behavior lags behind.  Thus, while 43% of consumers say they prefer to shop online, only 29% made their last purchase over the Internet. In some product categories the difference between the percentage of people who say they enjoy shopping online and those who actually made their last purchase online was nearly 20 points.

For Sarah Diamond, General Manager of Global Consulting Services for IBM, “retailers might not be doing enough to meet consumer expectations.  This gap also indicates the potential for growth for those retailers that can meet those expectations”.

With regard to consumer expectations, IBM indicates that one of their main demands is inventory visibility.  In that respect, 60% of the consumers surveyed said that it is important for them to find out if a product is in stock before going to the store.  Another 46% of consumers said that it is important for retail employees to use mobile devices to solve inventory problems, six points higher than last year.

Another point that consumers value is that retailers offer personalized promotions, especially if they are available upon request.  According to the survey, 41% of consumers, compared to 36% last year, said that it is important that the store offer personalized promotions based on their purchase history and shopping preferences

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/RetaileCommerce.jpg' border=0 alt='Retailers are not meeting the expectations of online customers'>
2015-02-04 10:00:00
<![CDATA[Online sales were up 13.9% worldwide during the holiday season]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5876 Online sales between November 1st and December 31st – the holiday shopping season – were up 13.9% according to IBM Digital Analytics Benchmark, which says that the increased sales were made on mobile devices.

 

 

The IBM report confirms that mobile devices play an important role in shopping, accounting for 45% of online traffic during the holiday season, up 25.5% from the previous year. 

The report also says that mobile sales rose with 22.6% of recorded transactions made on mobile devices, a 27.2% increase over 2013.

Some of the most interesting data from IBM Digital Analytics Benchmark gives clues to how eCommerce is developing worldwide:

  • The average order value was 100.86 Euros, down 8% from 2013.
  • The average number of items per order was 4.
  • Smartphones accounted for 31.2% of all online traffic, nearly two and a half times that of tablets, which accounted for 13.4%.
  • Online sales on tablets accounted for 13.4%, which is higher than the 9.1% of transactions made on smartphones.
  • 54.8% of all online traffic 77.3% of saleswas done on desktop computers.
  • Consumers spent more from their desktop computers, on average 105.76 Euros, than from their mobile devices, where the average was 88.60 Euros.
  • On average, iOS and Apple users spent 27.1% more than Android users.
  • Online traffic on Apple terminals doubled that of Androids with sales on iOS accounting for 17.6% of the total online sales as opposed to 4.9% on Androids.
  • The average order value of sales made Facebook was 85.69 Euros and 89.38Euros on Pinterest .

For more information: IBM Digital Analytics Benchmark,

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/OnlineChristmas.jpg' border=0 alt='Online sales were up 13.9% worldwide during the holiday season'>
2015-02-03 10:00:00
<![CDATA[How do the changes in the VAT and IGIC (Canary Island tax) affect eCommerce in Europe?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5875 The Mini One-Stop Shop (MOSS) was created to manage VAT in each State.

 

On January 1st, a major regulatory reform took place throughout Europe, when the so-called Amazon tax took effect.  Under the new tax scheme, online service providers must pay the state VAT where the consumer is located, as stated in the Council Directive 2008/8/EC.  By taxing in the country where the consumer resides rather than where the business is located, they avoid practices by companies such as Amazon that generate sales in countries like Luxemburg, with a lower tax burden.

This change applies to e-books, digital images, music, web hosting services, mobile applications and electronic downloads, but not to physical products.

To avoid having business owners register in every consumer state, the optional “Mini One-Stop Shop” (MOSS) was created.  The “Mini One-Stop Shop” can only be used by those business owners or professionals that offer telecom, broadcasting, television and electronic services addressed to an individual whose domicile or residence is in a member state other than where the provider´s headquarters is located. 

By opting to use this regulation, business owners will be able to submit all of their VAT tax returns from their State of identification.  The MOSS has two schemes:  the Union scheme and the non-Union scheme.  The latter will be applied to the taxable person with financial activities based outside of the EC, that has no fixed establishment in the EC, and that is not obliged to register for VAT purposes in the European Union.  

The Tax Agency has a website with information about the Mini One-Stop-Shop.  The Commission has likewise published a practical guide on the subject.  To apply for MOSS, use form 034 available on the Tax Agency website.  The online business owner will need a recognized electronic certificate that conforms to the provisions set under Law 59/2003.  A natural person acting on his own behalf can use a system for identification and authentication with password on a previous user registration.   

Once adopted, this scheme will be extended to services rendered in all member states, without the possibility of limiting its application to a specific state or states.  If necessary, MOSS can be waived by electronic notification to the Tax Agency. 

It remains to be seen how the reform will impact the online services market.  Certain e-commerce services may see price increases.  That could possibly be the case with Amazon e-books and downloads, taxed to date in Luxemburg at the reduced VAT rate of 3%.   Adapting to this new tax system will require a period of adjustment on the part of online service providers.  

 

 More Information

 

 

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2015-02-02 10:00:00
<![CDATA[In 2015, mobile devices will account for 20% of online sales in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5850 The II Edition of the Mobile Congress reached that conclusion.

 

 

 

Customers are increasingly exposed to omni-channel retailing. They search for, research and buy products through various channels thanks to mobile devices, and for that reason, it is essential to reach them at all times and offer them a complete shopping experience.  Those are among the conclusions reached at the II Edition of the Mobile Congress , an event that brought together some 400 professionals in Madrid.

Antonio Ibáñez, director at Daemon Quest Deloitte, kicked- off the event speaking about “Customer analysis as the basis for mobile commerce strategies” and how “today, the competitive advantage is in going mobile”.   Ibáñez explained that today “the customer is king, and understanding his needs is the competitive edge”.

Pablo de Porcioles, director of business development at eDreams Odgeo continued by relating the case study of one of the leading global online travel groups.  Porcioles explained that eDreams turnover is 4.3 billion Euros of the total travel industry´s 25 billion Euros.  Further growth is expected in the next few years and “in 2016 the number of people using mobile devices will double to 50 billion.   In 2015, 20% of online sales in all of Europe will be made on mobile devices”.

Valeria Domínguez, eCommerce & Omnichannel director at Adolfo Domínguez, explained the textile company´s strategic plans during her conference “Mobile First by Adolfo Domínguez”, which are committed to  the mobile environment and omni-channel retailing.

Santiago Cantalapiedra Alcoceba, Ecommerce & Digital Product Manager of Spain´s Postal Service spoke about the need for companies to adapt to the digital environment in his conference “How to survive without an online store”. Cantalapiedra continued along the same line as Valeria Domínguez, confirming that “if the buying experience is good, customers return, so users should need to feel safe”.   


Christophe Zehnacker, Head of Emerging Payments, Western Europe at Mastercard, explained in his conference “Leading in Digital, Crafting the Future of Payments” his view on the changes taking place in the world of payments, making clear that in the near future, “mobile willreplace plastic cards. NFC technology is the future”. In fact,   Zehnacker believes that, “in 2018 two out of every three mobile phones sold will have NFC”.

Ferrán Güell, CMO at Privalia, was another reported success story. Ferrán outlined Privalia´s e-commerce evolution.  He said with reference to investing, “40% of our marketing investment this year is directed toward the mobile environment and it is growing”.

A major point of interest during this second congress was mobile payment options, with a round table discussion that included Paloma Real, Director of Business Development at MasterCard Spain, Andrea Fiorentino, Head of European Go to Market Digital at VISA Europe; Estanis Martín de Nicolás, CEO of PayPal Spain; and Octavio Soler Bach, Country Manager of Trustly who shed light on the issue.  The speakers made clear that the new ApplePay along with Visa and MasterCard, would facilitate the omni-channel changes that are now taking place in the industry.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Mcommerce5.jpg' border=0 alt='In 2015, mobile devices will account for 20% of online sales in Europe'>
2015-01-30 10:00:00
<![CDATA[Brazil B2C eCommerce Market 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5852 Hamburg-based market research organization yStats.com has released another report in the series about emerging B2C E-Commerce markets worldwide.

 

According to yStats.com’s own forecast, B2C Ecommerce sales of goods in Brazil will top EUR 20 billion by 2018. Among the important characteristics of this booming online retail market is the high share of the clothing segment, the influence of social media and the importance shoppers give to a free delivery option.

Brazil is eleventh largest B2C Ecommerce market worldwide and one of the fastest growing. In Latin America, Brazil is an unquestioned leader in terms of online market size, though it ranks behind Argentina and Mexico by forecasted growth pace. Brazil stands out among other major online retail markets worldwide in terms of popularity of department stores in online shopping, a high share of clothing segment and high penetration of luxury buyers who shop high-end items exclusively from the Internet.

Driven by increasing online shopper penetration and spending, online retail sales in this country, excluding travel, are forecasted to top EUR 20 billion in the next four years. The share of mCommerce sales on total online retail in Brazil continues to grow, boosted by surging mobile Internet penetration. Large online retailers report a revenue share of close to 20% generated through mobile devices in 2014.

Around a third of Internet users in Brazil shopped online last year. An important characteristic of online buyers in the country is the influence of social media, especially among young adults. Furthermore, online shoppers in Brazil are used to free delivery and an installment payment option, which creates significant challenges for online merchants who wish to stay competitive but also profitable.

The competition on the online retail market in Brazil intensified in 2014, as two major players raised additional capital. Nova Pontocom, a company operating several online retail sites in Brazil, was reorganized together with France-based Cdiscount into Cnova NV which raised almost USD 190 million through initial public offering, while a major online retailer of sporting goods, Netshoes, received USD 170 million from several investors. The market leader among online retailers, however, remains B2W Digital with its brands Americanas, Submarino and Shoptime. Furthermore, Latin America’s Ecommerce giant, MercadoLibre, which operates online marketplaces, generates half of its large revenues in Brazil, and is thus another important player on the booming Brazilian eCommerce market.

For further information, see:
http://ystats.com/uploads/report_abstracts/1145.pdf

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/brazil-online(3).jpg' border=0 alt='Brazil B2C eCommerce Market 2014'>
2015-01-28 10:00:00
<![CDATA[5 trends for buying and selling in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5849 Technology has changed and will continue to change the way we shop.

 

Online sales will increase by up to 20.1% in 2014, to more than $1.5 billion worldwide.

Those figures are from the Japanese eCommerce giant Rakuten, which also released the following retail industry trends for the next 12 months

1. Consumer loyalty will be driven by retail experiences.  For Rakuten directors, entertainment and retail converge. Today shoppers want a retail experience that reflects their tastes, both online and offline. To provide this experience, retailers have diversified their offers, but they often offer their services separately.  With the arrival of 2015, retailers are bringing those different elements together under the same roof to offer a more connected experience that opens the door to new opportunities such as cross-selling, and strengthening customer loyalty throughout the entire retail and entertainment ecosystem.

2. A decisive year for crypto currency.  2014 was notable for new payment methods that will continue in 2015. The year will be decisive for crypto currencies like Bitcoin.  If they are used and accepted, we will see substantial impact on international transactions, a huge step towards a truly global marketplace.

3. Mobile commerce will continue to gain ground. It is predicted that in 2015 33% of online sales will be done via mobile devices. As this trend gains ground, more retailers will invest in mobile retail environments and marketing. This in turn will resound in greater adoption of omni-channel commerce, as retailers will try to offer the retail experience through multiple channels.

 4. Farewell to commercial borders.  The growth of cross-border commerce will accelerate in 2015, offering consumers the opportunity to buy in stores worldwide.  The aim is to also pave the way for retailers to access markets in other countries and extend their international reach.

5. Social media is playing an increasingly decisive role in the buying process, influencing both new product discovery and buying decisions.   Twitter and Facebook have incorporated “buy it now” buttons, and in 2015 stores will place greater emphasis on selling products via those channels.

However, with the increase in the active use of platforms designed to share photos like Pinterest and Instagram, innovation in 2015 will probably revolve around images. The fact that consumers discover new products while sharing photos and organizing collections of objects they like, gives retailers an enormous opportunity to make shopping an attractive and entertaining experience for those users.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Ecommerce-Trends.jpg' border=0 alt='5 trends for buying and selling in 2015'>
2015-01-26 10:00:00
<![CDATA[Alibaba and Microsoft agree to protect intellectual property on their portals]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5874 Chinese e-commerce giant Alibaba, who in September was the star of the biggest IPO in Wall Street history, signed a memorandum of understanding with Microsoft to protect its intellectual property on its portals.

 

In a statement, the Hangzhou based Alibaba Group announced the agreement which suggests taking measures to increase security controls to guarantee that Microsoft´s rights are protected on Taobao.com and Tmall.com.

Alibaba and Microsoft will work together to combat the sale of counterfeit software on those portals.  They will also jointly take measures to educate consumers about the risks in using counterfeit software through various online channels like Alibaba´s own e-commerce websites and online payment systems such as Alipay.

"Microsoft is committed to protecting consumers from the installation or purchase of non- genuine software that exposes users to spyware and viruses that can damage their computers and networks, or lose personal data and sensitive information” says Tim Cranston, Microsoft associate general counsel and chief legal counsel for Greater China.

Ni Liang, director of security operations at the Chinese company, assured that Alibaba takes the matter “very seriously” and is already working with partners to deal with counterfeit products on its e-commerce portals.  

 Source: EFE News Agency

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AlibabaMicrosoft.jpg' border=0 alt='Alibaba and Microsoft agree to protect intellectual property on their portals'>
2015-01-23 10:00:00
<![CDATA[Amazon will enter Mexico in 1Q 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5845 The growth of e-commerce in Mexico will be reinforced by the arrival of Amazon, which has been in the market since 2013, but only selling books.

 

The eCommerce industry in Mexico is certain that the full version of the American online giant will launch in this market during first quarter 2015.

Hence, the company founded and directed by Jeff Bezos will expand its offer to include tangible goods, after entering the Mexican market in 2013 with the launch of its kindle store for digital books.  

Amazon, which grew by 20% to $ 20.5 billion in the fourth quarter of 2014 has yet to make an official announcement, but is already looking to recruit a retail team in Mexico. 

Details about Amazon´s expansion in Mexico are still unknown but industry insiders think that the initial offer will consist mainly of books and technology.  

The arrival of Amazon is being well received by eCommerce players because it will expand the environment and encourage traditional big chain retailers to promote their online sales channels. 

"It is essential that Elektra, Superama, Coppel , Walmart and all of the players in the traditional market invest in e-commerce because it is where growth lies.  Pros like Amazon make noise but the movers and shakers are in traditional retail industry and finance” explained eInstituto´s Pueyrredon.

The truth is that the other industry players are readying themselves for new competitors in eCommerce.

The multiplier effect will also be reflected in the value of e-commerce in Mexico. According to  Latin American Institute of ECommerce (eInstitute) estimates, eCommerce in Latin America will reach $ 100 billion in 2014, with Mexico accounting for 14% or $14 billion, up 42% from 2013.

That estimate is more optimistic than that of the Mexican Internet Association (Amipci) which expects the increase to be around 35%, or $ 12.4 billion.

However in the next two to three years the rate of increase could surpass 50% annually, driven by the arrival of players like Amazon and Alibaba and the reinforcement of the traditional retailers ´digital channels.

And not only Amazon. The commitment of Chinese eCommerce giant Alibaba towards Mexico through a partnership with MercadoPago is proof of foreign companies’ appetite for the Mexican market.  

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Mexico.jpg' border=0 alt='Amazon will enter Mexico in 1Q 2015'>
2015-01-22 10:00:00
<![CDATA[5 reasons why Alibaba is shattering all records]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5844 Alibaba has the advantage in the eCommerce race.

 

Alibaba, the Chinese e-commerce giant turns everything it touches into gold. On November 11, Single´s Day, Alibaba set a new record by generating $ 9.3 billion in sales in just 24 hours.  

It beat 2013´s record $5.8 billion, which according to ComScore, also surpassed the $5.3 billion generated during five days of Thanksgiving sales (including Black Friday and Cyber Monday) in the United States in 2013.

What are Alibaba´s major advantages in e-commerce?

1. The size of the company

Alibaba started in founder Jack Ma´s apartment, but now everything the company does is so big that it just keeps setting new records. For example, in September its IPO on the New York stock exchange was the largest ever at $ 25 billion. The company met with more than 600 journalists at its headquarters in Hangzhou to see real time stock trading on the Big Board.

The numbers are big: more than a billion product listings on Alibaba´s websites that include  Tmall , a B2B e-marketplace Taobao, which is like eBay, and more than 27,000 brands and merchants participate.

2. Jack Ma is the Steve Jobs of China

During Alibaba´s debut on the stock exchange, Jack Ma, surrounded by body guards, was received by a huge crowd taking photographs. He is applauded in China for having turned a local business into a giant worth more than Amazon and Facebook

3. The power of mobile

Each year, Alibaba´s m-commerce sales increase on e-commerce holidays. On Single´s Day in 2012 they were up by 5% and in 2013, by 21%. This year they increased by nearly 43% after Alibaba encouraged brands and merchants to give an 80-cent discount for buying on mobile.

Efforts to attract mobile consumers in China are huge. Internet penetration in the country of 1.3 million is 47%, so there is room to grow.  Alibaba like rival Tencent,whose WeChat is very popular, are fighting to win over Chinese mobile consumers.

4. Chinese brands are gaining ground

Many of the big western brands are on Tmall, where you can buy anything from Huggies diapers to the latest Apple iPhones or Adidas sneakers. But the best sellers are local brands.

Xiaomi, a local manufacturer of smartphones and other electronic devices was number one. With only four years in existence, it already ranks third in the world in smartphones.  Huawei, another smartphone brand is in second place, while Haier, the Chinese manufacturer of household appliances, ranks third.

5. Alibaba has global ambitions, but its induction in the United States is slow… for now 

Consumers worldwide can purchase products from Chinese vendors for the first time through AliExpress, whose results have yet to be recorded. Ma however, says that in a few years it will be truly global: “this is just the beginning”.

According to consulting firm Mintel, China is currently number one in the e-commerce world market, after surpassing the United States last year. Joe Tsai, executive vice president at Alibaba, said that Chinese consumers are buying American products, but it will be interesting to see the growth in the number of American buyers in the future.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/AlibabaJack-Ma.jpg' border=0 alt='5 reasons why Alibaba is shattering all records'>
2015-01-21 10:00:00
<![CDATA[30% of purchases made by Britons are done online, according to a study]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5841 According to a study done in Britain, one in every three purchases of household appliances, articles of clothing and furniture were made online.

 

 

According to a study on the country´s consumption, British families for the first time are using the Internet for more than 30% of their purchases, and that number is growing.  The survey comes after Black Friday, when up to 10,000 pounds a second in online sales of electronic items were recorded in Britain. 

The British Retail Consortium  found that food, followed by footwear are the products purchased most by Britons online. Nearly 34% of the shoes purchased in November were bought online, up 31% from the previous year.  Furthermore, 25% of the clothing purchases were made online, 10% more than in 2013. 

According to the Telegraph, furniture comprises the majority of  online purchases.  Data indicates that two-thirds of the furniture bought in the UK was purchased online, as were two-thirds of household appliances.  The British newspaper says that this is due to increased mobile usage and improvements in mobile applications. Half of Britons will use their tablets to make purchases this holiday season, says the newspaper .

Another reason for the increase in online shopping is the upsurge in in-store pick-up, where shoppers can order online and collect their purchases in-store.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='118' src='http://www.emarketservices.com/clubs/ems/news/UK-retailers(1).jpg' border=0 alt='30% of purchases made by Britons are done online, according to a study'>
2015-01-20 10:00:00
<![CDATA[Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2335 Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

We are talking to Lindsay Watkin, Director of Sales and Operations, who explains how wineries can take advantage of this platform to sell their wines internationally, and she tells us about the services her company provides.

Read this interview where Lindsay says that their mission is to bring wine and spirits producers and buyers together.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GlobalWinesVert(5).jpg' border=0 alt='Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry'>
2015-07-28 10:00:00
<![CDATA[Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2334 Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

 

Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

We spoke with CEO Marc Schillaci, who told us a bit more about how their tool for creating and managing online stores works, about the maintenance process, advantages compared to other similar solutions, and the e-marketplaces that their tool can access.

Take advantage of this interesting interview with Marc Schillaci, where you will learn how they assist international expansion through their experience in several European markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MarcSchilacciFotoVer(1).jpg' border=0 alt='Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company'>
2015-07-21 10:00:00
<![CDATA[Wei Duan, Alibaba Group “We offer exposure to a global market with very limited resources”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2333 Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba.

Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group, which owns the B2B e-marketplace Alibaba.com with more than 40 million registered companies.

Wei was a speaker at the April 28th conference “How to sell abroad through e-marketplaces”, organized by eMarket Services a project of ICEX Spain  Exports and Investments, where we asked her a few questions about the global marketplace.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba. Don´t miss it.  Learn how you can have global visibility with very limited resources!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weiduanHorPeq(1).jpg' border=0 alt='Wei Duan, Alibaba Group "We offer exposure to a global market with very limited resources"'>
2015-07-02 10:00:00
<![CDATA[Luis Carbajo, CEO at Solostocks: “Exports on our portal were up 21% in 2014”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2330 Solostocks is the leading B2B e-marketplace in Spain and Latin America, with more than a million products listed in multiple categories and 12 websites targeted by country.

Its CEO, Luis Carbajo, explains to us in this interview, the advantages of his e-marketplace for international expansion, the industries that see the best results and some of the latest features added to the platform, like direct online sales.  

Don´t miss this interview where he tells us that exports through SoloStocks were up 21% in 2014.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/LuisCarbajoSolostocksBol(1).jpg' border=0 alt='Luis Carbajo, CEO at Solostocks: "Exports on our portal were up 21% in 2014"'>
2015-06-18 10:00:00
<![CDATA[Emarketplaces, a way of getting to know customers in new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2322 Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

In this Case Study they tell you what to consider before taking part in an e-marketplace, how they use these platforms and above all, the results obtained thanks to their potential as a Gateway to new customers.

Learn from Gioseppo´s experience, which uses e-marketplaces as a way of getting to know customers in new markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GioseppoBol(1).jpg' border=0 alt='Emarketplaces, a way of getting to know customers in new markets'>
2015-06-02 10:00:00
<![CDATA[Electronic marketplaces, a good indicator of product quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2300 Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Discover their strategy, how they resolve conflicts with traditional channels and the results obtained by using Solostocks.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/INHOSPANBoletin(1).jpg' border=0 alt='Electronic marketplaces, a good indicator of product quality'>
2015-05-13 10:00:00
<![CDATA[Latest changes in China boost eCommerce growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2295 China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

 

Aware of this potential, the country is making major changes to help it become a Mecca for online sales and to create standards for improving quality.  In this article, we will study the current situation and point out some of these changes that will reinforce China´s dominance in global eCcommerce; and we will review new Chinese consumer trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Dragon-doradoBol(1).jpg' border=0 alt='Latest changes in China boost eCommerce growth'>
2015-04-29 10:00:00
<![CDATA[Yaap Shopping, a digital platform where retailers and shoppers interact]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2293 Carlos Beldarrain, CEO of Yaap Shopping: “We offer businesses a platform where they can interact with their customers with discounts and promotions”

Yaap Shopping is a digital platform that links brick –and- mortar stores up with potential shoppers.  It lets stores advertise offers and promotions, and is an easy way for users to discover nearby retailers thanks to its geolocation mobile app.

We interviewed Yaap CEO Carlos Beldarrain, who tells us about the advantages of using this platform, how retailers can participate, and the different offers that can be launched; and shows us other new services like Yaap Money.

Discover how they provide “a platform where retailers and shoppers interact”. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Carlos-Beldarrain---Yaap-Shopping-vertical(1).jpg' border=0 alt='Yaap Shopping, a digital platform where retailers and shoppers interact'>
2015-04-16 10:00:00
<![CDATA[Interview with Andoni Arias, CMO at Inuntji “We offer companies a free and professional way of creating an online store”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2292 Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/InutjiBol2(1).jpg' border=0 alt='Interview with Andoni Arias, CMO at Inuntji "We offer companies a free and professional way of creating an online store"'>
2015-03-18 10:00:00
<![CDATA[Crafts in the 21st century: selling internationally via eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2290 If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, eCommerce has become a great partner when it comes to selling these products and major global eMarketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

Don´t miss this interesting article on how to sell online internationally through eMarketplaces specializing in crafts.

If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy. 

Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ArtesaniaBol(1).jpg' border=0 alt='Crafts in the 21st century: selling internationally via eMarketplaces'>
2015-02-25 10:00:00
<![CDATA[Miniland Group: know your online strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2284 Learn from the experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.

Miniland is a business group from Alicante with several lines of business focused on the manufacture and distribution of child care products.  In 2010 they decided to sell online in Germany because they saw it as a great business opportunity, using Amazon to reach the end consumer and find specialized stores selling online. The experience encouraged them to use this same formula in the United States and today 20% of their sales in those markets are done online.

The experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/MinilandBol(1).jpg' border=0 alt='Miniland Group: know your online strategy'>
2015-02-06 10:00:00
<![CDATA[Interview with Claudio Navarro, manager of Frutas Navarro “eMarketplaces: the best way to access international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2280 Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year.

Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

With 32 employees, in 2013 they decided to export internationally in order to protect their crops themselves, and to get better prices. A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year, with customers in Europe, North America and the Arab Emirates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Frutas-navarro-2(1).jpg' border=0 alt='Interview with Claudio Navarro, manager of Frutas Navarro "eMarketplaces: the best way to access international markets"'>
2015-01-21 10:00:00
<![CDATA[Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2275 "Rationalize allows manufacturers and distributors to show all of the product variations they can make”.  

We interviewed CTO Eduargo G. Pardo who tells us how this tool lets manufacturers and distributors showcase variations of their product, all of its features, advantages and implementation costs.  

It is not always easy to build an online store from a huge catalogue of items or multiple product combinations.

Rationalize was created to solve this problem by making it easier to organize product variants  while at the same time allowing you to manage stock, generate budgets automatically and use social tools to improve the user buying experience.  All of this, without having to be computer savvy. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Eduardo-G-Pardo-Bol2(1).jpg' border=0 alt='Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize'>
2015-01-08 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/EstanisPaypalBol-cuadradape(1).jpg' border=0 alt='Interview with Estanis Mart&iacute;n de Nicol&aacute;s, General Manager of PayPal Spain and Portugal: "PayPal Passport helps do away with the cultural barriers to internationalisation"'>
2014-12-02 10:00:00
<![CDATA[Interview with Juan José Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2251 Many Spanish farmers often work only with local businesses, and not with new buyers outside of their area of influence.  That is why Orangesandfruits.com was created. It is an e-marketplace that puts producers directly in contact with national and international businesses and gives them more options to sell their crops at better prices.  

In this interview, manager Juan José Bas Fayos explains how the platform works, how it benefits Spanish farmers, and tells us which countries can be accessed through Orangesandfruits.com.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NaranjasyFrutasBol2(1).jpg' border=0 alt='Interview with Juan Jos&eacute; Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly'>
2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/mcommerce(1).jpg' border=0 alt='mCommerce and mobile payments II'>
2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/m-commerce(1).jpg' border=0 alt='mCommerce and mobile payments'>
2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pacto(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts III'>
2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/contrato-electronico3(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts II'>
2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/articulo T 4-1(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts I'>
2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ajedrez-conflicto(1).jpg' border=0 alt='Dispute resolution methods'>
2010-09-28 10:00:00
<![CDATA[Spanish Ubis packages world over four decades using eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1886

This interesting article explains Ubis experience as an exporter company in the adhesive tape subsector and its efforts to grow to become the largest Spanish company in its sector and a leader in Europe. One of its allies has been Alibaba eMarketplace, that has opened new markets and new possibilities of business.

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/PVC TAPES(1).jpg' border=0 alt='Spanish Ubis packages world over four decades using eMarketplaces'>
2010-09-08 10:00:00
<![CDATA[Electronic Commerce in Spain 2010]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1882 The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These questions are answered in the following report

The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. The figures around the world and for Europe bear out this channel's excellent momentum, and Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These and other questions are answered in the following sections of this report

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).gif' border=0 alt='Electronic Commerce in Spain 2010'>
2010-07-27 10:00:00
<![CDATA[eCommerce in Spanish SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1881 As the size of companies decreases, however, so does the percentage of companies that use electronic commerce. Why the difference? Is the expense of implementing an e-Commerce solution the main reason? What solutions are within their reach? Is the same true in other parts of the world? To get answers to these questions, we have spoken with some of the country's most important e commerce  solution providers, and we have made this article based on their impressions and opinions.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pequeño copia(1).jpg' border=0 alt='eCommerce in Spanish SME's'> 2010-06-30 10:00:00 <![CDATA[Find out what are the eMarketplaces' legal liabilities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1877

The absence of uniform international or EU legislation makes it harder to know in which situations the rules of contractual and non-contractual liability are fully applicable. The report, written by Teresa de las Heras Ballell's,  is designed to simplify the situation by identifying general rules, liability issues associated with  third party contents, possible risk scenarios to be aware of, and some strategies to avoid or mitigate disputes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/liability-cartel(3).jpg' border=0 alt='Find out what are the eMarketplaces' legal liabilities'>
2010-05-26 10:00:00
<![CDATA[Disclosure obligations after conclusion of an on line contract]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1871

This is the last article, in a four-part series. Its aim is to explain disclosure obligations after conclusion of an on line contract.

Teresa Rodríguez de las Heras Ballell clarifies the service provider obligations after the contracting procedure has been completed and suggests some practices to optimum fulfillment of the need to confirm receipt of the order. The implications of breach are also explained in this valuable text.

Teresa is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace).

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2010-05-04 10:00:00
<![CDATA[Disclosure obligations prior to concluding a contract on line]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1870

This is the third article, in a four-part series. Its aim is to explain the disclosure requirements of the provider prior to the conclusion of an online contract.

On this occasion, Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), focuses her attention on pre-contract information. There are some disclosure obligations, and the text explains the points that have to be clearly, comprehensibly and unambiguously addressed before the contracting procedure begins.

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2010-04-20 10:00:00
<![CDATA[What legal information do eMarketplaces have to provide?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1868

This is the second article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed by any website. In this text Teresa Rodríguez de las Heras Ballell answers the question of how the mandatory information should be presented, the requirements of this information, as well as what is the specific data that has to be made available.

Useful and well explained, this article was prepared by Teresa who is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, a recognized expert in this field and the author of the book on legal aspects of E-Markeplaces "El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Information(3).jpg' border=0 alt='What legal information do eMarketplaces have to provide?'>
2010-04-06 10:00:00
<![CDATA[Does EU Mandatory Information apply to you?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1867 This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept. 

This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept.

Teresa is also author of the book on legal aspects of E-Markeplaces “El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)” and her experience and knowledge make this series an essential reading both for new e market places, and for existing e marketplaces as a validation of their current practices.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/websitesmall(1).jpg' border=0 alt='Mandatory information on homepages'>
2010-03-03 10:00:00
<![CDATA[Emarketplace trade and international payment method]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1859 Traditional and e-payment methods available to small and medium-sized enterprise (SME) exporters and importers and the risk involved within these various payment methods.

Generally, reports on international trade and payment methods tend to highlight one important aspect in relation to payments: both the buyer and seller are subjected to a certain degree of financial risk - particularly when engaging in a first-time international transaction via an emarketplace. The degree of risk that your company is willing to be responsible for is determined when you negotiate your preferred payment method with a prospective trading partner.

This report will focus firstly by analyzing some of the more traditional payment methods available to small and medium-sized enterprise (SME) exporters and importers before looking at some of the contemporary e-payment methods as used by emarketplaces such as credit cards and online escrow services.

The paper will also look at the risk involved within these various payment methods as each method carries a varying degree of risk for both the buyer and seller.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Payment_methods.jpg' border=0 alt='Emarketplace trade and international payment method'>
2010-01-19 10:00:00
<![CDATA[Verification techniques and fraud prevention: testimonials and experiences]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1858 How do small and medium-sized enterprises (SMEs) use verification techniques and methods against potential fraudsters? The report also reinforce why, emarketplaces should be pro-active with their customers in relation to these issues.

 

In my previous two reports the issues analyzed in the context of an emarketplace (B2B) were: basic verification techniques when contemplating whether or not to enter into negotiations with a prospective business partner; and highlighting the issue of fraud within emarketplaces, how to educate and make yourself more aware of the techniques adopted by fraudsters - therefore, alleviating the possibility of fraud being perpetrated against your company.

In this final report in the series, I am going to look at some of the online testimonials and experiences as reported by global small and medium-sized enterprises (SMEs) in relation to their verification techniques and methods adopted against potential fraudsters. As well as reinforce a case in point from my personal experience to reinforce why, equally, emarketplaces should be pro-active with their customers in relation to these issues.

Read also the two first reports in the series: Company authentication within e-marketplaces and Emarketplaces and the issue of fraud

 

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2010-01-05 10:00:00
<![CDATA[Emarketplaces and the issue of fraud – awareness through education]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1857

This is the second report, in a three-part series, aimed primarily at SMEs who would like to increase their awareness, and educate themselves in relation to eMarketplaces.

As eMarketplaces (B2Bs) continue to grow and bring continued economic benefit to small and medium-sized enterprises (SMEs) via their online strategies for international growth, it is imperative that the SME comprehends the issue of online fraud.

As a previous B2B website owner, from experience I understand the necessity of SMEs educating themselves on the issue. It is only through education, and awareness, that an SME will be able to recognize the techniques employed by individuals attempting online fraud, therefore, empowering the SME to only transact in genuine and profitable business transactions.

Read also the first report in the series: Company authentication within e-marketplaces

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_fraud(1).jpg' border=0 alt='Emarketplaces and the issue of fraud - awareness through education'>
2009-12-15 10:00:00
<![CDATA[Company authentication within e-marketplaces – basic verification techniques]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1843 There are several online verification techniques that your company can adopt, at no expense, which will assist in authenticating the legitimacy of a prospective business partner. As a previous B2B website owner, I strongly believe that by highlighting some of these techniques this report should be beneficial to your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_Fraud.jpg' border=0 alt='Company authentication within e-marketplaces - basic verification techniques'> 2009-12-01 10:00:00 <![CDATA[Trust in a B to B e-marketplace - A new buyer’s perspective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1842 It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:
  • Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
  • A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
  • An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
  • Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Trust.jpg' border=0 alt='Trust in a B to B e-marketplace - A new buyer's perspective'>
2009-11-19 10:00:00
<![CDATA[E-business Canada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1787 For the past 5 years Canada has seen continued growth in the amount of business done online and its adoption of information and communication technologies.

The combination of personal, business, and government adoption of these technologies has helped maintain Canada's global position as a top performer in the online world. Canadian enterprises show a continued recognition of the value in having a web-presence and based on historical data Canada will continue to expand its online economy.

The challenge is to encourage the application of e business into new applications over and above current applications.

 

 

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2009-07-15 10:00:00
<![CDATA[In search of market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=747

"An electronic market means reduced costs in seeking out new market niches." Enrique Fuentes, international sales representative for the citrus company García Ballester, which had €35 million in revenues in 2006 and has 500 employees, is clear on the issue. At this company, they work with one goal: to improve the quality of the raw material to offer a product that always satisfies clients’ demands.
 
Its 100 years of experience, guaranteeing excellence in its dealings and service, have led the Spanish company to make enormous efforts in exploring new markets that enable it to grow in the fruit sector, which is ever more aggressive due to the high level of competition. That is why García Ballester got into the business of distributing its product all across the globe. Today, over 95% of its production is exported to countries as varied as the United States, Canada, Germany, the Czech Republic, Poland, Slovenia, Croatia or Russia. Its drive to expand has encouraged it to experiment and discover new ways of dealing in foreign trade, including the electronic market.

"In five years of experience, we have found new clients and suppliers in countries that are hard to access; especially in distant markets," remarks Fuentes, who admits that it is not as efficient in closer markets. "Certainly, some products require direct contact; not so much so with others," says the Spanish company’s representative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/citricos2.jpg' border=0 alt='In search of market niches'>
2008-02-19 10:00:00
<![CDATA[Lower prices, but more opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=741 B2B sales over internet grew by 32.9% in 2006, but there are still plenty of opportunities for Spanish companies.

B2B participation is opening new market possibilities, but will also reduce the tender pricing.

In 2006 the sale over internet grew 32.9% for Spanish companies in 2006. Still, only 7.8% of the Spanish companies used this market opportunity.

To keep for being left behind in this market, Francesc Vila, from the electronic portal Mercatrans, believes that SMEs could benefit from expanding their suppliers by attempting to negotiate with them personally.

The article was first published in the Spanish magazine La Clave (11. January 2008)

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2008-01-31 10:00:00
<![CDATA[Engaging e-mail marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=721 E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

Even with such a high ROI, e-mail marketing is low compared to other online marketing activities. One reason may be the technical, design and engagement issues that go into creating a successful campaign.

With off-line media, the appearance is easily controlled, but online a large number of variables make it difficult to determine if the potential customer sees the message as it was intended. On the traditional webpage the designer must take into account the most used browsers like Internet Explorer and Firefox and the availability of plugins for Flash and Active-X. For the e-mails these variables are complex and are made even more difficult by the number of obstacles like spam-filters that must be overcome.

Some of the factors that must be taken into account to create good e-mail campaigns are:

  • The Subject and Content of the e-mail must pass through the automatic spam filters
  • The address list must be updated. Too many bounced messages can cause your mail server to be blacklisted as creator of spasm.
  • The use of HTML and rich text in the e-mail message must fit the individual users mail reader.
  • Use of pictures should not be embedded in the e-mail since some ISPs will filter such messages

Having found a way to grow the subscriber list with correct opt-in/opt-out and following the best practices for the technical creation and distribution of e-mails, the real work is still ahead.

A recent paper from Responsys on how to make e-mail marketing engaging  focus on the customer experiences when receiving and interacting with the e-mails. The task of the e-mail is to increase the value by engaging the customer into action and dialogue. This is best done by taking into account the stage the customer is at (New, Active, Loyal or Returning). 

The e-mail must therefore be an integrated part of other data and channels to create more relevant and engaging interactions.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

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2007-12-18 10:00:00