eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2010, eMarket Services EN 2010-09-28 10:00:00 GMT +1 2010-09-28 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[Vente-privee.com's turnover grows to 2.5 billion euro]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7121 In the past fiscal year, French fashion web shop Vente-privee.com has lifted its turnover by nearly 50 % to 2.5 billion euro, mainly thanks to acquisitions such as Belgian Vente-exclusive.

 

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In the past fiscal year, the French company was quite active when it comes to acquisitions: it not only acquired Vente-exclusive, but also a Spanish and Swiss company. Vente-privee refused to divulge numbers for each division, but German web site Neuhandeln.de estimates the French division to have grown some 12 %, to 1.9 billion euro. That may appear rather meek, but "only" 12 % is still higher than the 8 % growth it managed the year before. 

 

Vente-privee, Europe's second largest fashion web shop, aims to continue its growth over the next few years and to catch up to the market leader, Zalando. It will implement a bold strategy to achieve its goals, with major focus on Zalando's home territory, Germany. It has already opened an office in Berlin and has appointed a new board, the first steps of its new strategy.

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2016-08-24 10:00:00
<![CDATA[Most US Hispanics buy more often digitally than ayear ago]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7119 Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

 

 As explored in a new eMarketer report, “US Hispanics 2016: Who They Are, What They’re Doing on Digital and Ad Spending to Reach Them,” US Hispanics are actually a less-than-average digital bunch. eMarketer estimates 82.0% of the US population will access the internet regularly in 2016, but that figure will reach 76.5% for US Hispanics. The gap will shrink over our forecast period, but it will persist through at least 2020.

eMarketer’s inclusion of Hispanic children and teens, who are less likely to be internet users and who will account for about one in three US Hispanics overall in 2016—vs. 22.7% for the total US population—does help skew penetration downward for the population as a whole.

There’s another aspect of Hispanics’ digital behavior that’s worth paying attention to: the amount of time they spend online, especially among those 18 and over. According to Q4 2015 data from Nielsen, US Hispanics ages 18 and older spent more monthly time than average going online via PCs and smartphones, as well as watching video on both devices.

eMarketer estimates 79.6% of US Hispanics will use a mobile phone regularly in 2016, nearly matching the proportion of the US population overall (80.9%).

Among Hispanics who use mobile phones, 75.8% will own a smartphone this year—slightly lower than the percentage for mobile users in general (79.0%). (Again, eMarketer’s inclusion of individuals of any age skews penetration rates downward, and particularly does so for the US Hispanic population, which has an above-average proportion of children and teens, who are less likely to own smartphones.)

Hispanic users are unique when it comes to how much time they spend on their smartphones. Q4 2015 data from Nielsen found Hispanic adults spent over 2 hours more per week than average going online with their smartphones, and the time they spent viewing videos on their smartphones was nearly double that of total users.

A February 2016 survey of internet users in North America ages 16 and older from Jacobs Media also revealed just how big a role smartphones play in the lives of Hispanics. When respondents were asked how they felt about their mobile phones, Hispanics were more likely than whites, blacks and Asians to agree they were “addicted” to their device, and that they’d rather use a mobile device than a PC.

Source: eMarketer

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2016-08-19 10:00:00
<![CDATA[Increase mobile digital buyers in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7118 Mexico already has 36% of mobile digital buyers, 2% more than the rest of LATAM.

 

According to the eMarketer report, in Q1 of 2016 Mexico has nearly 36% of mobile digital shoppers, 2% higher than the average for the rest of Latin America.

According to Linio, the firm behind the report, 55% of mobile buyers use Android devices vs 44% using Apple devices.

In general terms, the intention of buying via smartphone is increasing and, therefore, the challenge is to improve user experience on these gadgets. The natural evolution of the digital economy is leading us to migrate towards e-commerce for those devices we most interact with: cell phones.

Mexico currently has 18.2 million digital buyers on cell phones, around 33.3% of all the country's internet users. The figure is expected to hit 20 million in 2017.

The challenges to meet in e-commerce for these devices are:

  • Small screen size
  • Careful use of data packages
  • A good UX for all users, operating systems, screen sizes and smartphone versions

In this way, it makes no sense to design an app with the same content and experience as on our website. What is always worthwhile is providing an excellent experience on both platforms.

Not everything we do on our websites can be carried over to apps and vice versa. Purchase apps look for strategic differences in sales, promotions and ease of making a purchase without needing a computer.

Knowing how to differentiate these points can save time, money and effort that we can focus on cutting back on abandoned carts, improving our UX and carrying out specific campaigns for the channel.

Being aware of these differences or boosting sales on each of our digital apps (PC or cell) could be a way to get ahead of the competition.

Surce: eMarketer

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2016-08-17 10:00:00
<![CDATA[Magento the most used ecommerce platform in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7117 Magento is the fastest growing and most widely used ecommerce platform in Europe. At least, that’s what Magento Commerce announced. The ecommerce solution currently has 53 clients on Internet Retailer’s list of Europe’s 500 biggest ecommerce companies, which is more than any other provider.

 

Magento Commerce issued a press release, stating its ecommerce software leads the European market of commerce platforms. It based this statement on the fact there are 53 ecommerce companies from the Internet Retailer Europe 500 who use Magento. “That’s more than any other provider and more than double Demandware’s 26 and SAP Hybris’ 24 clients”, the company explains.

Earlier this month, Magento Commerce announced that 31 percent of mid-to-large companies use Magento and that the software powers over 25 percent of all ecommerce sites in the Alexa top 1 million sites list.

Among its Europe-based customers are Frankfurt Airport, Dyson, Orsay, Lafuma, Poundland, La Halle and Missguided. “Our European customers are out-innovating their competitors in mobile, unique shopping experiences, and new digital commerce business models”,  CEO Mark Lavelle said.

The popularity growth of Magento in Europe is attributed to the release of Magento 2. Since its release seven months ago, the software was downloaded over 350,000 times and there are now 2,400 live sites worldwide running on Magento 2. Since the updated ecommerce software finally saw the light of day, the company also announced Magento Enterprise Cloud Edition, Magento 2.1, Magento Order Management and a revamped Magento Marketplace.

The popularity of Magento in Europe, was already shown by research company Hivemind last year.

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2016-08-15 10:00:00
<![CDATA[Alibaba aims to penalize troublesome sellers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7116 A guideline from the Alibaba group has helped buyers avoid harassment from writing a negative score or comment on the online shopping platform.

 

The guideline came into effect in June and aims to protect customers who receive spam or rude telephone calls after leaving negative comments about a seller or their service. If a customer reports this type of behavior, company employees are authorized to find the transaction details, collect proof and assess the seriousness of the complaint.

Zong Bu, a company employee, stated that the software enabling unpleasant sellers to call others several times has existed for a long time and is considered a "scourge" for the industry.

They is no way for buyers to know whether the person calling is the seller since they always use this type of software to mask their identity, the company states.

"Now, the new guideline enables us to use the database and earlier comments from other buyers to collect information on sellers and establish rules on the platform", says Zong.

According to the statement, to date, the company has collected proof against 66 sellers, 14 of which have been penalized for serious violations of guidelines.

In one instance, a female customer called Gao from Changsha, capital city of the Hunan province, received a package of underwear damaged in transit, commenting on her disappointment on Taobao.

Eight minutes after leaving the comment online, Gao received a call from an unknown number and the person stated they had Gao's address.

Over the next two days, Gao's information was posted on other websites and the victim received over 30 spam messages.

She made a complaint to Taobao on June 19 and the company uncovered that the seller had shown similar behavior in the past.

After an investigation, the seller received a penalty of 12 minus points in the trustworthiness section of the website.

The maximum number of points that can be docked for online sellers is 48 and the harshest penalty is closure of their online stores.

Zong states that the new guideline, as well as the company assessment rules, aims to ensure the online transaction space improves and becomes more civilized.

 

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2016-08-12 10:00:00
<![CDATA[Cross-border ecommerce gains popularity in China China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7115 Cross-border purchases by China’s e-consumers are set to reach US$85.76bn in 2016, up from US$57.13bn in 2015, as 40% of China’s online consumers buy foreign goods.

 

 

By 2020, new research from eMarketer estimates half of China’s digital shoppers „Ÿ more than a quarter of the country’s population of about 1.4 billion „Ÿ will be buying foreign products online, totaling ~US$157.7 billion in sales.

The research points to the emerging Chinese middle class and their higher standard of living combined with their increased exposure to, and awareness of foreign products as drivers of this accelerated adoption of foreign goods.

Consumer trust in the quality of foreign goods over Chinese brands „Ÿ especially when it comes to luxury items and food products such as baby milk powder „Ÿ created a business case for e-commerce giants Alibaba and JD.com to each launch global shopping channels Tmall Global in 2014 and JD Worldwide 2015, respectively.

Western brands from Converse sneakers to Crest white strips now increasingly pop up on digital marketplaces owned by Chinese Internet giant. Tmall Global for instance, counts Macy’s among its fashion retailers and recently strengthened its partnership with Nestlé. Not to be outdone, competitor JD.com recently partnered with Walmart and has held fashion shows at both Milan and New York Fashion Week in hopes of attracting brands to its global shopping platform. Its current brand lineup for its “U.S. Shopping Mall” includes Calvin Klein, GUESS, Under Armour, and more.


But China’s cross-border e-commerce market might not be completely smooth sailing for retailers. On April 8, the Chinese government introduced Circular on Tax Policy for Cross-Border E-commerce Retail Imports „Ÿ a new tax policy set to up the price of goods coming in from abroad. The new policy imposed import value-added tax (VAT) and consumption tax on items ordered from abroad. This is having an especially large effect on e-tailers selling luxury goods, as only items that are 2,000 RMB (USD $308) or less will be subject to a tax break. However, the Chinese government has now given importers and additional year to adjust to the new tax policy.

Furthermore, eMarketer forecasting analyst Shelleen Shum believes that, “while the new cross-border ecommerce tax implemented in April this year negatively affects some categories of goods, the demand for foreign goods via the cross-border e-commerce channel is still expected to remain strong due to better prices compared to offline retailers, perceived quality and better variety.”

 

 

 

 

 

 

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2016-08-10 10:00:00
<![CDATA[Ecommerce in Europe to reach €509.9 billion in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7114 It is expected that E-commerce in Europe will have a total online sales of goods and services worth 509.9 billion euros in 2016. If you look back in 2015, the total online revenue in Europe was worth 455.3 billion euros, so growth of 12% is expected this year.

Almost half of the predicted 510 billion euros are assumed to come from Western Europe this year, as previous year 252.9 billion euros was generated online. Eastern Europe generated a turnover of just 24.5 billion euros and this region also increased the slowest in 2015.

These are just one of many findings from Ecommerce Europe, who published its European B2c E-commerce Report. According to this association, the ecommerce turnover in Europe increased by 13.3% to reach 455.3 billion last year. For this year, less growth is expected, as Ecommerce Europe predicts the industry will increase by 12% to reach 509.9 billion euros.

 

 Full potential has not yet been reached

The numbers of online shoppers if you see in Europe are about 296 million, each of them spending an average of 1,540 euros online last year. Marlene ten Ham, secretary general at Ecommerce Europe, thinks the report provides a promising outlook for the ecommerce industry. “Today, only 43% of the European population of 15 years and older shop online, and 16% of them buy in another country. Moreover, 16% of SMEs sell online and less than half of them sell online across borders. The full potential of the European ecommerce market has not yet been reached”, she says.

Aside from the predicted 509.9 billion euros the industry is expected to be worth in 2016, Ecommerce Europe also looked at the more distant future. For 2017 the organization forecasts total online sales of goods and services being worth 598 billion euros, while in 2018 a total online revenue of 660 billion euros is predicted.

 

The major E-commerce countries in Europe

As was the case for the last couple of years, the United Kingdom, France and Germany are the leading E-commerce countries in Europe at present. Last year, they accounted for more than 60% of all online turnover on this continent. With a total of 157.1 billion euros, the UK is leading when we look at the size of the B2C ecommerce market, but if we see the number of online shoppers, Germany is ruling all the charts. Germany with 51.6 million market presence and in comparison UK has 43.4 million.

 

Fastest-growing ecommerce markets in Europe

E-commerce markets in Europe are growing at an accelerating rate. Ukraine is the number one on this list, with a growth of 35% compared to 2014, followed by Turkey (34.9%) and Belgium (34.2%).This certainly shows us that E-commerce in Europe is at a pace where it will see greater heights in the coming years.

Aside from all the positive figures, growth rates and optimistic averages, Ecommerce Europe isn’t complete satisfied with the industry. Last week, it reacted on the ecommerce sector via its Cross-border Ecommerce Barometer. “The three main challenges for merchants striving to expand their business cross-border are legal fragmentation, taxation issues (VAT) and logistics/distribution.

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2016-08-08 10:00:00
<![CDATA[E-Commerce market forecast by 2020 in India]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7113 On account of rising number of e-commerce websites, growing internet penetration, and increasing sophistication and diversification of small businesses, India’s e-commerce market is forecast to grow exponentially over the next five years.

India is one of the world’s emerging markets in terms of e-commerce, in fact, the recent past has seen online sales improve in a number of ways. Increased internet availability means more people are logging on and choosing internet retailers to supply their needs.

India's e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM - Forrester study paper.

The number of digital buyers in India, aged 14 or older, is a huge factor in this growing market. In 2011 were estimated at 14.5 million nationwide, this number rose to 19.2 million in 2012 and forecasts predict that the number will exceed 40 million by 2016.

Consumers in India are increasingly opting for online shopping as online retailers offer huge discounts on their products. Private label brands, launched by various online retailers, are also fueling growth in the country’s e-commerce market as retailers are now able to offer a wider range of products to their customers at competitive prices.

The country’s e-commerce market is forecast to witness staggering growth on the back of increasing working population and growing number of middle class households, which is expected to reach around 53 million by the end of 2015, and is further anticipated to double by 2025.

According to “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015 – 2020.

E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.

During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart,Snapdeal and Amazon.

According to the Ecumen, the Business to Business (B2B) segment of e-commerce industry is set to grow by 2.5 times to touch Rs 45 lakh crore by 2020, An Ahmedabad based e-commerce consultant firm Ecumen says that by the end of the 2015, the B2B e-commerce industry in India is expected to reach about Rs 19.13 lakh crore.

The Global trend will be similar lines with B2B set to take its own bigger leaps as compared to the B2C is concerned. The global B2B e-commerce market is estimated to reach $1.7 trillion by 2015, as it’s twice as big as B2C market.

The E-commerce Strategies of global B2B market is expected to reach $6.7 trillion by 2020, almost four times bigger than present size Countries like China, Japan and USA have the largest share of B2B market while it’s comparing to B2C.

With annual additions of 25 million internet users, India is ahead of countries like Brazil and Russia even within the BRICS nations. India has an Internet user base of 400 million in 2016 whereas Brazil has 210 million internet users and Russia has 130 million of internet user.

However it also identified certain hurdles in the B2B e-commerce market such as execution of technology, logistics and taxation, among others.

The B2B Technology implementation is difficult, and reaching to target profession requires approached e-marketing and various marketing. B2B e-commerce in India has to develop strong business and logistical connections with exporters and business to ensure smooth product delivery. Through away taxation is also a big problem where in SME’S are restricting their online presence due to the thinner margins online.

 

 

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2016-08-05 10:00:00
<![CDATA[E-commerce in Colombia, a business opportunity]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7112 Internet transactions represent 2.6% of GDP in Colombia, i.e. about 5 billion dollars, according to estimates of the Colombian Chamber of E-Commerce.

E-commerce is currently booming in Colombia. In fact, a study carried out by Visa and Euromonitor calculated that sales in virtual stores last year reached 3,100 million dollars. An 18% rise on 2014, when sales reached 2,620 million dollars. At this rate of growth Colombian e-Commerce would surpass 5 billion dollars in 2018.

This means that Colombia has become an emerging e-Commerce power in Latin America, as demonstrated by four of its most representative cities, Bogotá, Medellín, Cali and Barranquilla, which have climbed in the Ranking of Best Cities for Doing Business in Latin America, published by América Economía.

Another study by Mercado Libre indicated that this rise in the use of e-Commerce is partly due to a thriving ecosystem of purchasers, a growing offer, better internet access, logistical facilities and improving practices in security aspects.

Another thing to take into account, according to the research, is "the natural transition of Millennials to become the main internet purchasers, generating a situation in which not only do they buy more often online, but their purchases get ever bigger". The strongest are range for purchases by digital means is 15 to 45 years.

"When the first experience consumers have is a successful one, they will most likely be encouraged to buy again on the internet, and over time they tend to make more and bigger purchases", said Andrés Robatel, Sales & Marketing Manager for MercadoLibre in Colombia.

The study also analyzes the online buyer, and highlights that this buyer profile corresponds to 55% men and 45% women, who make their searches from mobile devices in almost 60% of cases, in what is undoubtedly an increase in use and use penetration and in trust in the internet accessed from such equipment.

But what is purchased? Technology is one of the sectors presenting most possibilities and offers online. This reflects a clear technological trend, which is followed by interest in healthy living and mobility.

"We are seeing growing interest in technology, including increasingly high-end mobile devices with internet access, as well as in the trends and developments brought by brands. And also, of course, in brands that maximize extreme or dynamic sports lifestyles. And, regardless of the object, the online scenario is important in making the decision to buy", added Andrés Robatel.

Although significant headway has been made, it is still necessary to expand coverage and improve the experience of users so that they will always want to come back, as high and proven reliability will give users the assurance to make ever more and bigger purchases in the digital medium.

At the same time, e-Commerce in Colombia does face significant barriers: one is logistics. It may take several days for a product purchased on the internet to be delivered to certain municipalities, and this at a time when online shoppers are getting ever less patient.

Another major barrier to expanding online sales is user fears of electronic fraud. Young people, aged between 25 and 35 years, are currently those who most trust electronic payment and who make most use of online stores.

 

 

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2016-08-03 10:00:00
<![CDATA[Pinterest to enable purchases by taking snapshots of products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7111 Pinterest has announced that its over 100 million users will be able to make direct purchases on the platform by simply taking photos of the product they want to buy.

 

The feature will be an AI-based image recognition system. In this way, by taking snaps the app will provide information and availability on the requested items.

The innovative feature will be simple to use. The platform will show users information about the products available sales catalogs, although they will need to click on the 'Visual Search' button to see it. Similar items will also be displayed to those offered in a Pin. 

The company's aim is to boost e-commerce. "Users can buy from several elements, wherever they are. Soon they'll be able to snap a photo of an object in the real world and get related recommendations", Pinterest product manager Tim Weingarten said in a statement. The new tool will soon be available for iOS and later on for Android. 

 

 

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2016-08-01 10:00:00
<![CDATA[Alibaba creates new anti-counterfeit system to improve global image]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7110 It recently organized theRights Holders Collaboration Summit.

 

 

 

The Chinese e-commerce giant has spent months attempting to clean up its image after the criticism received in recent months concerning fake goods on its website.

The firm had been suspended from the International Anticounterfeiting Coalition last May after major brand Gucci left the body due to its differences with the stance taken by Jack Ma's company on this point.

 

The Alibaba founder wants to make it clear his company is at the forefront in combatting counterfeit goods, despite the difficulties this represents.

The company seems to have taken a stand recently and organized the Rights Holders Collaboration Summit, attended by over 100 brands to debate the controversy.

The summit discussed the Alibaba anti-counterfeit system, a new action policy enabling fake goods to be kept off the website. This could improve relations between the Chinese e-commerce giant and several high-end retailers, who want to see these fake products disappear.

The Alibaba anti-counterfeit system is called the IP Joint-Force System and isan online platform to aid communication between brands and improve effectiveness in fighting against counterfeit sales on the company's website. The system works with brands prone to counterfeit goods. Each of them will be assigned an Alibaba account administrator who will work directly with the brand to avoid counterfeiting on the Chinese giant's websites.

It is not clear how many companies will take part in the IP Joint-Force System. Presumably, it will be reserved solely for a few of the biggest brands that have the most counterfeiting problems on Alibaba. Nonetheless, Alibaba hopes that all companies (over 700) that took part in its last program Good Faith Takedown will also join this new anti-counterfeit system in the future.

Alibaba commented that "as the internet sector continues to evolve, brands and online marketplaces alike face new IP enforcement challenges. As the leading online marketplace, we have a responsibility to all of our constituents to govern our platform and find innovative solutions".

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2016-07-29 10:00:00
<![CDATA[Mexico emerges as a major market for Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7109 It has been a year since the marketplace arrived in the country,showing major potential for the e-commerce giant.

 

On the first anniversary since the launch of the store, Amazon highlighted Mexico as a major marketplace for the e-commerce platform.

According to Carlos García, head of the company in Mexico, this business opportunity comes about when the size of the market enables ever more customers to be reached and Mexico fits this definition thanks to rising consumer confidence.

"On an industrial level, Mexico is an e-commerce market with one of the highest growth rates. There is a small base but the potential is huge with 60% of the population having an internet connection. There are not many markets in the world like Mexico with this level of opportunity", stated García.

Amazon is present in 14 countries and although its customers come from different regions, they are very similar to one another as they look for the best service levels, regardless of the product.

For the country director, Amazon has lots of experience with this business model, highlighting several factors that motivate purchases.

"We have seen that consumers concentrate a lot on three different aspects: they are constantly interested in an ever wider selection (the more options they have, the happier they are), they are on the lookout for the lowest prices and finally, on a global level, they prefer ever faster delivery times. These three elements never change", stated García.

In celebration of its first year in Mexico, Amazon had special offers for users. The marketplace has had a selection of 45,000 different products and users can register to receive alerts on the different offers on the Amazon website.

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2016-07-28 10:00:00
<![CDATA[eBay launches eBay Business Supply]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7108 The new portal combines eBay.com’s Business & Industrial section, Wholesale Deals and its e-procurement system offered with SAP Ariba.

 

While Amazon Business may get most of the attention in the online business-to-business community, eBay Inc. notes that it already has a lot more B2B online sales than its rival. EBay says it does more than $4 billion in annual B2B sales, compared with the more than $1 billion that Amazon Business has reported.

But eBay is out to raise its image in the B2B world. It launched today eBay Business Supply as a new section of eBay.com that caters to small, medium and large companies looking to purchase products among more than a dozen categories. The categories range from Manufacturing & Metalworking, Electrical & Test Equipment and Heavy Equipment to Office Supplies, Restaurant & Catering, and Healthcare, Lab & Life Science.

EBay’s rebranding of its B2B business comes at a time when Forrester Research Inc. projects that B2B e-commerce sales will surpass $1.13 trillion in annual sales by 2020. Amazon Business, which launched in April 2015 as a successor to the AmazonSupply.com, reached $1 billion in sales during its first year and is growing at a monthly rate of 20%, Amazon Business vice president Prentis Wilson says.

More than that, EBay Business Supply also includes Wholesale Direct, a section catering to retailers and other companies that want to buy at wholesale for reselling purposes; and Commercial Direct, which serves as an asset management and procurement service for corporations, which can purchase merchandise and supplies, manage inventory levels, and sell their products as a “whitelisted” supplier approved by eBay.

The new portal also provides direct access to SAP Ariba Spot Buy, a service eBay offers through SAP Ariba, a procurement services unit of business software company SAP SE. Ariba Spot Buy is designed to let corporations manage how their employees make purchases, or spot buys, of products not covered by their procurement contracts with their usual suppliers. Buyers using the service purchase products under catalog prices approved by their employers from suppliers vetted by eBay as reliable sources. Buyers can compare those approved catalog prices with offerings from other eBay sellers, then decide with their superiors if they want to opt for a new supplier at a lower price.

EBay Business Supply also offers financing services through Express Tech-Financing, which lets buyers on eBay apply for credit from multiple lenders to complete purchases from suppliers on the eBay B2B portal.

]]> <p> <img style='cursor:pointer;cursor:hand' width='180' height='141' src='http://www.emarketservices.com/Clubs/ems/news/eBayBusinessSupply.jpg' border=0 alt='eBay launches eBay Business Supply'>
2016-07-27 10:00:00
<![CDATA[e-Commerce will grow about 15% this year in Peru and will move 2,300 million dollars]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7105 Jaime Montenegro, e-Commerce analyst at the Chamber of Commerce of Lima (CCL), says that the e-Commerce in Peru will grow 15% by the close of 2016 and will move 2,300 million dollars.

 

 

A study by Visa states that internet sales reach in Peru are expected to reach 2,500 million dollars in the next two years thanks to a larger number of companies committing to this sales channel.

Although Peru is sixth in terms of e-Commerce in South America – behind Brazil, Mexico, Argentina, Chile and Colombia – its takeoff has been very fast in recent years, and it will accelerate even more thanks to the mobile channel, observes the manager for Chile, Panama and Peru at PayU, Rafael Hospina.

"While some macroeconomic factors grow at a slower pace, they do not slow down the progress of the e-Commerce segment, with increasing numbers of offline companies deciding to make inroads into the online channel to win more customers and gain a position before the rest", he explains. 

And the entrance of more businesses into the online channel is a phenomenon that has also been expanding in the provinces, adds Montenegro. “The provinces account for about 50% of online purchase transactions in the country. Cities like Cusco, Arequipa, Huancayo, Chiclayo, Piura and Trujillo share a big part of the cake, and more and more cities are joining in", he explains.

But, which sectors are most dynamic in sales? According to the CCL executive, while the tourism sector is growing in terms of numbers of transactions, retail businesses show great potential, since e-Commerce can be used to acquire everything from fruit – via online supermarkets – and clothes to technology items.

"Opening an online channel has a very big impact because many users surf the internet to purchase or research before making a purchase," he says.

 

Source:El Comercio

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2016-07-26 10:00:00
<![CDATA[Sustained growth of eCommerce in Latinoamérica]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7096 eCommerce in Latin America is growing at a fast pace year-on-year and is gradually closing the gap with more developed economies –a scenario that offers some very interesting opportunities in the region.

 

 

According to data from e-marketer, in 2014 total eCommerce sales accounted for 71.1 billion dollars, with a growth of 19.8% over the previous year. Brazil and Mexico account for the highest proportion of total sales, followed by Argentina and Chile. In total, eCommerce in Latin America represents over 1% of aggregate GDP for the whole region.

Over 50% of the total Latin American population have had access to the Internet since 2014. This rate of Internet penetration is significantly lower than in countries in Western Europe or the United States (over 70%). This factor also explains the difference between the volume of online sales in the US (452.4 billion dollars) and Western Europe (482.3 billion).

Another element that has hindered the progress of online sales is the lack of availability of electronic payment methods. In some Latin American countries, a fairly high percentage of the population has no access to a current account and only limited access to credit cards. This has meant the use of methods involving payment in cash on delivery of the product, which affects the supply chain and complicates returns. In Argentina, for example, 44% of online sales are made using some cash-based payment mechanism.

One important factor that has prevented the massive spread of online sales is the fact that shoppers do not trust the quality of the goods and services sold via the Internet, and fear they may not actually be sent. This is partly motivated by the lower rate of development and reliability of the logistical processes, particularly in terms of inverse logistics –that is, being able to guarantee a secure and reliable mechanism for returning products and reimbursing money.

The logistical and transport networks have a very uneven coverage and scope in different parts of the country. In some markets this process of delivering and collecting the products is also affected by problems of security. The lack of trust in the delivery of products is another factor explaining the predominance of payment on receipt.

The lack of maturity of Latin American eCommerce offers some significant opportunities for the future, with an estimated growth in coming years among the highest in the world. Some forecasts put total eCommerce sales in Latin America in 2018 at almost 150 billion dollars.

The region is home to an emerging middle class who are ready to purchase online. The population structure is also heavily weighted in favor of young people who are digital natives, thus boding well for the spread of online shopping. It is precisely the importance of smartphones as a channel for accessing Internet that will serve as a catalyst for the exponential increase in online shopping.

The efforts under way to promote financial inclusion and the increasing growth of mobile money initiatives that make new electronic payment media available to consumers indicate a very favorable outlook for growth for eCommerce in the coming years.

Although major international retailers are beginning to set their sights on the region, there are still large gaps to be covered at the level of offers, including intra-regional sales towards other countries in Latin America as a way of achieving volume, scale and improving profitability ratios. This cross-border consumption from other Latin American countries accounts for the lion's share of the exports moved via the Internet between retailers in Latin America, and will continue to grow in the coming years.

Source: http://www.revistapagos.com/2016/06/ecommerce-latinoamerica/

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2016-07-21 10:00:00
<![CDATA[YouTube introduces YouTube Director, the App allow small businesses to create video ads on their phones]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7094 YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the smaller ones that don’t have their own production capabilities and aren’t going to hire an ad agency) to shoot and edit video ads that can run on YouTube.

 

One of the new products is a YouTube Director mobile app, which offers the ability to create a video ad directly from your phone. It’s supposed to be usable even if you don’t have any editing experience.

The YouTube Director suite has three parts: the first is a free iOS app. This app will allow you to shoot your own Ad by using a template. These templates have step-by-step instructions of what to shoot. Moreover, you can also add text and animation as well.

If you can’t create a good ad for you, you can choose the option of professional filmmaker to shoot your ad. In this service, called YouTube Director onsite, YouTube sends professionals to do the shooting and editing. The service is free to those who spent $150 or more on ads and will come first to major metropolitan areas like Atlanta, Boston, Chicago, Los Angeles, San Francisco, and Washington DC, with more cities to be added “soon.”

Or, if they’re trying to promote an app, businesses can just provide the logo, screenshots and other assets, and YouTube will automatically use them to create a video ad.

Lastly, if you want to create an ad for you app, you’ll likely already have graphics and video assets, so you can use the YouTube Director automated ad tool to generate a video based on graphics you already have when your app launched in the App or Play Stores.

It’s interesting to see the Director app come to iOS first but will soon be available for android version also.

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='148' src='http://www.emarketservices.com/Clubs/ems/news/youtubeDirector.jpg' border=0 alt='YouTube introduces YouTube Director, the App allow small businesses to create video ads on their phones'>
2016-07-20 10:00:00
<![CDATA[Use of m-commerce in the UK]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7095 Internet users in the UK have warmed up to mobile shopping, and January 2016 research suggests it’s younger users leading the way. Older users, however, prefer to use desktops and tablets for online shopping.

 

Commerce marketing automation provider Bronto Software and Censuswide found that overall, nearly 60% of Internet users make their purchases via their laptops, the most popular device for online shopping. Fewer than 40% used smartphones, and desktops and tablets were even less frequent.

There were notable variations by age and gender, however. The youngest users surveyed were the most likely to shop on laptops and smartphones –and in the case of smartphones, shopping patterns declined dramatically as users aged. 25- to 34-year-olds were the most likely group to shop on tablets, with 38.6%. Shopping from desktops was most popular among older users, with more variation in shopping patterns than on laptops but less than on smartphones.

Wearables, meanwhile, were on hardly anyone’s radar in terms of online shopping so far, although nearly 5% of 25- to 34-year-olds had used a wearable for this purpose. Younger users aged 16 to 24 were about half as likely to say they had made a purchase via a wearable device, and almost no older users had done so.

These buying patterns closely but not exactly mirror the ownership rates of the respective devices. For example, although 16- to 24-year-olds were the most likely to shop via smartphone, they were slightly less likely to own a smartphone than respondents ages 25 to 34.

In the UK, 73.3% of Internet users of all ages owned a smartphone at the end of 2015, and 55% of that group made at least one purchase via smartphone during the calendar year. At the same time, 63.3% of Internet users had access to a tablet they used on a regular basis, and 70% of that group made a purchase via a tablet over the course of the year.

Source: http://www.emarketer.com/Article/UK-Smartphone-Mcommerce-Most-Popular-Among-Young/1014107

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2016-07-19 10:00:00
<![CDATA[Switzerland needs a strong local B2C marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7093 In many countries, Amazon is the first stop for online shopping. In Switzerland, there is still no corresponding counterpart. A recent survey shows that three quarters of retailers think that a strong Swiss B2C online marketplace would be good for the country, so Amazon can’t gain more market share.

 

 

It’s one of the findings from the latest E-Commerce Report Schweiz, conducted by Datatrans and FHNW. This report shows there are some things the Swiss ecommerce industry needs to overcome, as it is being influenced increasingly by foreign retailers.

Market figures published by the Swiss Mail Order Association (VSV) and GfK also showed a growth rate of less than 10% for ecommerce in Switzerland in 2015. Of course, that’s a growth rate the stationary retail trade is still jealous of, but perhaps ecommerce should have done better.

 

Market share foreign retailers: 20% in 2015

Participants on the Datatrans survey showed lower growth rates than in previous year and 40% of them reported a decline of their sales. “One of the reasons for this development is the strong growth in the market share held by foreign ecommerce vendors which rose from 18% to 20% in 2015”, the study suggests. Still, more than 80% of respondents expect growth in their ecommerce business for 2016, but also think the industry as a whole will grow in 2016.

Datatrans says in Switzerland there is still no serious alternative to Amazon. There are of course the online marketplaces Ricardo.ch and Siroop, but “as B2C marketplaces these two have, so to say, reached zero hour”. One year after Tamedia acquired Ricardo.ch and Ricardoshops.ch, researchers claim they have give no indication as to the direction that their B2C journey is going to take. They are more positive about the startup Siroop, “currently perhaps the most exciting ecommerce project in Switzerland”

 

Amazon in Switzerland: 8% market share

It’s estimated Amazon held a 8% market share in Switzerland last year. The American ecommerce company is feared by many local vendors, but as the study suggests there are two missing service features that Amazon still needs in order to become a resounding success in Switzerland. “An Amazon Switzerland webshop or a filter for products that can be delivered to Switzerland as well as a logistics system at least offering next-day delivery as standard. However, the attractiveness of Switzerland to Amazon should not be underestimated. There are plenty of good reasons why Amazon could continue to be satisfied with the low-hanging fruit in the future too.”

Source: http://ecommercenews.eu/switzerland-needs-strong-local-b2c-marketplace/

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2016-07-18 10:00:00
<![CDATA[Boom in eCommerce in Chile]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7097 eCommerce is making great strides in Chile. The rate of transactions is accelerating, revenues are higher than expected, and the first Chilean Chamber of eCommerce (CCCE) has just been launched, an institution that was previously non-existent in Chile.

The CCCE, presided by Patricio Muñoz, began operating last 9 June and already has 150 websites signed up from different regions in the country. It's directory also includes several eCommerce service companies.

eCommerce continues to be the sector that sets the trend for growth in retail in almost all the industrialized countries in the world. This was highlighted at "eCommerce Day Santiago 2016", the most important eCommerce conference in Latin America,organized bythe Santiago de Chile Chamber of Commerce (CCS) and the Latin American eCommerce Institute, which offered evidence of the ongoing boom in eCommerce in Chile and all over the continent.

In its eighth annual edition, the event covered important themes concerning the development of the sector, including how to overcome the hurdles posed by the new technologies and achieve profitable customer-centric companies, the goal of moving towards omni-channel access, and the major challenges facing companies in making profits and ensuring success in the world of eCommerce.

According to CCS forecasts, online sales in the country will exceed 2.3 billion dollars by 2015, based on the fact that there are nearly 3.5 million shoppers with an average spend of 620 dollars. Estimates for 2016 are around 2.8 billion dollars, with growth of around 20%, much higher than expected for the economy as a whole.

The eCommerce sector in Chile is growing at a rate of 30% year-on-year, with the latest figures from the last edition of Cyberday showing sales of 111 million dollars, 37 million visits and over 600,000 transactions.

Peter Hill, president of the CCS, highlighted Chile's advantages as a platform for online business, due among other factors to “its high rate of connectivity, its financial maturity, and the digitization of its payment methods, which has led to sustained higher growth rates than for all other commercial activities.”

He also predicted that online sales would grow again this year by around 20% “almost 10 times faster than the growth in sales in physical stores”. The Chilean chamber also noted that the number of Internet users exceeded 13 million people, and represented 75% of the population.

]]> <p> <img style='cursor:pointer;cursor:hand' width='119' height='94' src='http://www.emarketservices.com/Clubs/ems/news/chile ecommerce cuadrada(1).jpg' border=0 alt='Boom in eCommerce in Chile'>
2016-07-18 10:00:00
<![CDATA[The consequences of Brexit for European ecommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7087 We now know that 52% of the UK voted to leave the European Union. Now we need to consider the consequences - positive and negative - that this Brexit will have for the global ecommerce sector.

 

 

The UK is currently the most mature e-commerce market in Europe and a front-runner in the digital economy. According to Ecommerce Europe and the Ecommerce Foundation’s joint 2016 European B2C e-commerce report, the UK is in the lead when it comes to market size (€157.1 billion) and the average spending per e-shopper (€3,625). With about 20% of UK online merchants selling cross-border to the EU and 6.12% of UK GDP coming from online sales, a possible Brexit could have noteworthy negative implications for both the British and the European e-commerce sector. It is therefore understandable that e-commerce interests on both sides of the Channel will be watching events in the European Council unfold with a level anxiety. Of course, the level of impact that Brexit has will depend on what the final outcome of Brexit is. If Britain’s membership of the single market is revoked, which will be the assumed consequence for the purposes of this article, then the ramifications could be dramatic. Who would be most affected by this outcome?

1.      The pound has fallen to its lowest levels since 1985. 

This is a good time for foreign consumers to shop with UK websites using other currencies.  However, we still need to calculate the total prices, as adding delivery costs may make the purchase more expensive.

2.      Difficulties for cross-border sales.

If the UK does not reach a free trade agreement with the EU in the next two years, it will lose its current tariff and customs privileges. This will make cross-border sales much more difficult.

3.      Lower sales.

UK citizens who buy products and services from outside their country will find them more expensive.  Foreign retailers that rely on sales to the British market will therefore see their revenues hit.

A Payvision study found that 54% of UK consumers had made at least one purchase from a foreign website, making them the most enthusiastic Europeans for shopping on international websites. According to The Country Caller, US retailers such as eBay, with its largest markets in Germany and the UK, and Amazon, which generates 20% of its revenues from the UK, will feel this fall in their sales. However, there will be no negative impact on Alibaba.

4.      Companies can benefit from uncertain times.

Digitally-focused companies can exploit the confusion around Brexit by being smarter than their competitors, as the panic will cause a reduction in customer-centered initiatives, so now is the time to foster innovation to capture market share.

5.      Outflow of talent from the United Kingdom.

Immigration laws may impact foreigners already living in the country and put off others from going.

6.      Alterations to the expansion plans of UK companies.

Global Equities Research argues that the decision to leave the EU will result in higher labor costs, and surpluses in some skills and deficits in others, hitting the profit margins of many companies.

7.      The Netherlands will get the most out of Brexit.

New ecommerce companies - particularly US companies - will choose this part of the EU, because of its good logistics and the excellent level of English among its population. Warehouses will be built around Venlo (on the German border) and Amsterdam, which is already Europe's Internet centre, bolstering its dominance.

8. Opportunities for the UK to create a powerful ecommerce platform.

The EU has not managed to adapt to digital technology. The fact that it does not have a major ecommerce platform is explained by Luxembourg reaching a tax agreement with Amazon that has hamstrung the development of European competitors. This is therefore a good time for the UK - the leader in ecommerce in Europe - to take the lead in cross-border ecommerce.

9. Customs duties and VAT on imports

Purchases by UK customers from Spanish online stores will be subject to customs duties and value added tax. At the very least, this will mean more bureaucracy and higher costs in selling to the country. Purchases will be less appealing, deliveries will be less efficient, and there may be delays due to Customs hold ups.

10. Threats to personal data protection

The UK will no longer have to abide by European Union data protection and processing standards, and the EU may decide it should no longer be on its list of safe countries. There is a whole raft of recent EU legislation relating to the Internet that will cease to apply to the UK.

]]> <p> <img style='cursor:pointer;cursor:hand' width='184' height='112' src='http://www.emarketservices.com/Clubs/ems/news/Brexit.jpg' border=0 alt='The consequences of Brexit for European ecommerce'>
2016-07-14 10:00:00
<![CDATA[Amazon starts selling its own private label food]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7086 Just like with its own clothing brand, Amazon decided to stealth launch its own line-up of new brands. The most likely reason is that Amazon does not want to upset other companies selling things on its platform. 

Private label sales carry a number of advantages for Amazon. First off, its margins are way higher, but it can also design the packaging itself and develop it in such a way that makes it cheaper to ship.

Just like with its other private labels, these food brands are only available to Amazon Prime subscribers. Nevertheless, Amazon does everything it can to conceal the fact it is the manufacturer and seller of these items, not using the Amazon name anywhere. The company also wants to make sure its products are not considered to be cheaper alternatives, because its pricing is average, right in between the cheaper and premium items. 

The private label market is becoming increasingly interesting: in 2015, it was a 118.4 billion dollar (106 billion euro) market in the United States, up 2.2 billion dollars (2 billion euro) compared to 2014.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='171' src='http://www.emarketservices.com/Clubs/ems/news/Amazonfresh4.jpg' border=0 alt='Amazon starts selling its own private label food'>
2016-07-13 10:00:00
<![CDATA[European Commission launches EU-U.S. Privacy Shield: stronger protection for transatlantic data flows]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7088 A new framework is now in place for protecting the fundamental rights of EU citizens whose personal data is transferred to the US and giving legal clarity to business about their obligations when carrying out data transfers.

 

This new framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States as well as bringing legal clarity for businesses relying on transatlantic data transfers.

Andrus Ansip, Commission Vice-President for the Digital Single Market, said: "We have approved the new EU-U.S. Privacy Shield. It will protect the personal data of our people and provide clarity for businesses. We have worked hard with all our partners in Europe and in the US to get this deal right and to have it done as soon as possible. Data flows between our two continents are essential to our society and economy – we now have a robust framework ensuring these transfers take place in the best and safest conditions".

Vìra Jourová, Commissioner for Justice, Consumers and Gender Equality said: "The EU-U.S. Privacy Shield is a robust new system to protect the personal data of Europeans and ensure legal certainty for businesses. It brings stronger data protection standards that are better enforced, safeguards on government access, and easier redress for individuals in case of complaints. The new framework will restore the trust of consumers when their data is transferred across the Atlantic. We have worked together with the European data protection authorities, the European Parliament, the Member States and our U.S. counterparts to put in place an arrangement with the highest standards to protect Europeans' personal data".

The EU-U.S. Privacy Shield is based on the following principles:

  • Strong obligations on companies handling data: under the new arrangement, the U.S. Department of Commerce will conduct regular updates and reviews of participating companies, to ensure that companies follow the rules they submitted themselves to. If companies do not comply in practice they face sanctions and removal from the list. The tightening of conditions for the onward transfers of data to third parties will guarantee the same level of protection in case of a transfer from a Privacy Shield company.
  • Clear safeguards and transparency obligations on U.S. government access: The US has given the EU assurance that the access of public authorities for law enforcement and national security is subject to clear limitations, safeguards and oversight mechanisms. Everyone in the EU will, also for the first time, benefit from redress mechanisms in this area. The U.S. has ruled out indiscriminate mass surveillance on personal data transferred to the US under the EU-U.S. Privacy Shield arrangement. The Office of the Director of National Intelligence further clarified that bulk collection of data could only be used under specific preconditions and needs to be as targeted and focused as possible. It details the safeguards in place for the use of data under such exceptional circumstances. The U.S. Secretary of State has established a redress possibility in the area of national intelligence for Europeans through an Ombudsperson mechanism within the Department of State.
  • Effective protection of individual rights: Any citizen who considers that their data has been misused under the Privacy Shield scheme will benefit from several accessible and affordable dispute resolution mechanisms. Ideally, the complaint will be resolved by the company itself; or free of charge Alternative Dispute resolution (ADR) solutions will be offered. Individuals can also go to their national Data Protection Authorities, who will work with the Federal Trade Commission to ensure that complaints by EU citizens are investigated and resolved. If a case is not resolved by any of the other means, as a last resort there will be an arbitration mechanism. Redress possibility in the area of national security for EU citizens' will be handled by an Ombudsperson independent from the US intelligence services.
  • Annual joint review mechanism: the mechanism will monitor the functioning of the Privacy Shield, including the commitments and assurance as regards access to data for law enforcement and national security purposes. The European Commission and the U.S. Department of Commerce will conduct the review and associate national intelligence experts from the U.S. and European Data Protection Authorities. The Commission will draw on all other sources of information available and will issue a public report to the European Parliament and the Council.

Since presenting the draft Privacy Shield in February, the Commission has drawn on the opinions of the European data protection authorities (Art. 29 working party) and the European Data Protection Supervisor, and the resolution of the European Parliament to include a number of additional clarifications and improvements. The European Commission and the U.S. notably agreed on additional clarifications on bulk collection of data, strengthening the Ombudsperson mechanism, and more explicit obligations on companies as regards limits on retention and onward transfers.

Next steps: The "adequacy decision" will be notified today to the Member States and thereby enter into force immediately. On the U.S. side, the Privacy Shield framework will be published in the Federal Register, the equivalent to our Official Journal. The U.S. Department of Commerce will start operating the Privacy Shield. Once companies have had an opportunity to review the framework and update their compliance, companies will be able to certify with the Commerce Department starting August 1. In parallel, the Commission will publish a short guide for citizens explaining the available remedies in case an individual considers that his personal data has been used without taking into account the data protection rules.

On 2 February 2016 the European Commission and the U.S. Government reached a political agreement on a new framework for transatlantic exchanges of personal data for commercial purposes: the EU-U.S. Privacy Shield (IP/16/216). The Commission presented the draft decision texts on 29 February 2016. Following the opinion of the article 29 working party (data protection authorities) of 13 April and the European Parliament resolution of 26 May, the Commission finalised the adoption procedure on 12 July 2016.

The EU-U.S. Privacy Shield reflects the requirements set out by the European Court of Justice in its ruling on 6 October 2015, which declared the old Safe Harbour framework invalid.

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2016-07-13 10:00:00
<![CDATA[Alibaba and Nestle reinforce their agreement to take advantage of the Chinese market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7082 Swiss food manufacturer Nestlé wants to boost its global capabilities in e-commerce and its online Chinese sales, that is why it will considerably expand its product range on Alibaba. As a consequence, the company expects its online turnover in China to grow a lot over the next few years. 

 

Nestléhas introduced new products including Nido milk powder, Damak chocolate and Nescafé Dolce Gusto BMW MINI coffee machines on Tmall.com, China’s largest shopping website for brands and retailers. Using Taobao.com, the country’s largest shopping site overall, Nestlé is expanding its distribution in rural areas.

Nestlé e-commerce successes to date include the Nespresso online boutique, and the recent global launch of super-premium chocolate brand Cailler using Amazon as the primary retailer.

Nestlé's director for Asia and Africa, Wan Ling Martello, believes that by 2018, China's eCommerce will be larger than Europe and the United States' online turnover combined. That is why it will now sell an additional 67 items through Tmall, Alibaba's online sales platform.

Nestlé needs to invest in Chinese online sales, because the country's turnover growth slowed down tremendously in the past few years and Nestlé was not quick enough to implement new trends. For instance, the Chinese consumer has been buying a lot more online recently and his eating habits have become healthier

“We need to make sure the consumer's needs in this particular market are met more quickly than in other markets", according to Nestlé's director for food and drinks in Greater China, Reinhold Jakobi. "We have spent the last two years catching up to our competitors."

Last year, Nestlé's growth in Greater China reached 6 %, up to 7.1 billion Swiss francs (6.4 billion euro), while the country's online turnover doubled. Global eCommerce contributed 3.9 % to Nestlé's total turnover last year.

Sebastien Szczepaniak, Vice President of Group Sales and eBusiness, said that Nestlé’s online sales are growing more than 25% per year “Moreover, offline purchases are increasingly influenced by what we see online, so brand building has gone beyond having good television advertising and nice packaging. Our ability to build brands on any touchpoint, be it digital or analogue, is vital".

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2016-07-11 10:00:00
<![CDATA[Percentil.com, the Spanish second-hand clothing eCommerce company, expands its business to Holland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7078 The second-hand clothing eCommerce platform breaks into its fourth market in Europe after its launch in Holland. The next step in the company's expansion will be to make inroads in the British market, also this year.

 

Percentil, founded in 2012 and present in Spain, France and Germany, last year raised 3.2 million euros in a new financing round. The company hopes to move over 20,000 items of clothing a month in the Dutch market before year-end.

The startup, which receives almost 10,000 orders a month, employs 120 people in its headquarters in Las Rozas (Madrid) and around 20 more in Berlin, where it has a storage and logistics center after its acquisition in 2015 of its German counterpart Kirondo.de. It will be precisely the center in Berlin that will manage the transactions in the Dutch market. It also has logistics centers in both Madrid and Berlin that it is studying the possibly of expanding.

This new launch will allow Percentil to consolidate its European leadership in the purchase and sale of nearly new clothing worldwide, and to pursue its initial aim of expanding in the international sphere. Almost two years after opening, the company started operating in France in April 2014, and last year in Germany. The business model in Holland will be the same as in the rest of the countries where it is present.

Percentil's forecasts are also optimistic in terms of its business figures. The group, which in 2014 saw sales of 1.7 million euros, exceeded 5 million at the close of the current year. The plans for 2016 are to reach sales of 2 million articles.

Consumption of nearly-new clothing is very widespread in Holland, one of the reasons that led the company to opt for this market. According to its CEO, Luis Ongil, “The Dutch have been selling their own and their children's clothes for years, normally in marketplaces where the seller does all the work. With our presence in the country we hope to improve this process and offer sellers a quick and simple way of selling all the clothing they no longer wear, and a channel where buyers can find guaranteed quality clothing at much lower prices and with the option of free returns”. 

Dutch users, as in the case of other European countries, will also be able to sell women's, girls' and boys' nearly-new clothing that they no longer wear to earn some extra money. The company, which started out trading in children's clothing before moving into womenswear, still features no men's clothing in its catalog, although this is one of the company's future goals.

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2016-07-08 10:00:00
<![CDATA[ePages integrates Pay with Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7076 ePages integrates Pay with Amazon to help merchants deliver seamless payments for millions of Amazon customers.

Ecommerce software provider ePages launched Pay with Amazon for its UK and German based online shop owners. This integration allows the merchants’ customers to check out with payment and shipping information stored in their Amazon account, while remaining within an ePages-powered shop throughout the checkout process.

ePages merchants can offer Pay with Amazon, so shoppers can use their Amazon.co.uk or Amazon.de account to complete a purchase. This way consumers don’t have to create an account at the online store, but can use the information that’s already stored within their Amazon account and they don’t need to leave the online store to do so.

For merchants, the new integration also has some benefits. It offers inline checkout and Amazon’s fraud detection at no additional cost. The pricing model is based on transactions, so merchants won’t need to pay a monthly fee or pay in advance.

According to analyst Philbert Shih, the best ecommerce platforms will have to be current with features and functionality related to payment and shipping features if they want to keep up with the requirements of online retailers and their customers. “Today’s demanding consumers desire and trust only the latest tools. This is crucial to the user experience, which in turn goes a long way to determining success for merchant.”

ePages claims to be the largest independent provider of online shop software in Europe based on license revenue. There are said to be about 140,000 companies in 75 different countries who run an online shop based on ePages. The company is headquartered in Hamburg and has additional subsidiaries in London,

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2016-07-07 10:00:00
<![CDATA[Expanding in Africa, eBay partners with MallForAfrica.com]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7073 eBay has partnered with a site called MallforAfrica.com to help Africans purchase goods from US sellers, starting with shoppers in Nigeria and Kenya.

 

 

American eBay sellers will soon gain access to Africa’s biggest consumer markets. This comes via a new partnership between the U.S. e-commerce giant and online shopping startup MallforAfrica.com, set to go live July 2016.

The arrangement will launch a new “eBay Powered by MallforAfrica dedicated platform,” said eBay Business Development Director Fernando Saiz. “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”

Sales on the Ebay.MallforAfrica.com site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” confirmed MallforAfrica CEO Chris Folayan, noting additional African countries will follow.

“We are creating a unique ‘eBay Powered by MallforAfrica’ app to run on all our platforms. When buyers in Africa shop with this app, they’ll be able to shop on eBay, buy what they want, check out, and pay through MallforAfrica,” said Folayan.

Both parties confirmed the partnership will be a financial, marketing, and logistics arrangement only–eBay has not taken any equity stake in MallforAfrica.

eBay’s collaboration with MallforAfrica solves a number of challenges global consumer goods companies face when entering many African markets. With a unique payment and delivery system, its proprietary platform serves as a digital broker and logistics manager between U.S. retailers and African consumers. MallforAfrica has backing from UK private equity firm Helios Investment Partners and partnerships with companies such as clothier Hawes and Curtis and department store Macy’s.

For the new eBay partnership, MallforAfrica’s platform will handle logistics. The venture maintains its own product processing center in Portland, Oregon and takes care of shipping and delivery for goods of its U.S. partners. MallforAfrica’s portal will also handle payments for eBay products, accepting both local currency and digital payments from fintech partners Paga  in Nigeria and M-Pesa in Kenya, which will go back to eBay vendors in dollars.

“The experience will be seamless for a U.S. based seller and will feel as though they are selling to a US buyer,” said eBay’s Saiz.

The eBay/MallforAfrica partnership marks continued outside confidence in Africa’s retail markets and the value proposition for African e-commerce. The continent’s consumer spending is estimated to exceed $1.4 trillion annually by 2020 and online sales are expected to top $75 billion by 2025, according to McKinsey’s Global Institute.

eBay is optimistic about connecting this desire for global goods to a local online platform, “Working with MallforAfrica will enable more of our sellers to reach more African consumers, and for more African consumers to access the products that they want but cannot find locally,” said Business Development Director Fernando Saiz. “Our goal is to connect people around the world through commerce wherever they may be.”

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2016-07-05 10:00:00
<![CDATA[European B2C e-commerce turnover forecast to reach the €500 billion mark this year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7075 Ecommerce Europe has launched the new European BC2 E-commerce Report during the Global E-commerce Summit. The e-commerce turnover grew by double digits to €455.3 billion, with a growth rate of 13.3% in 2015. This year, the European B2C e-commerce turnover will keep increasing and is forecast to reach the €500 billion mark.

With around 296 million e-shoppers in Europe, each spending an average of €1,540 online last year, the report provides a promising outlook for the e-commerce industry. And there is still more than enough room for further growth. “Today, only 43% of the European population shop online, and 16% of them buy in another country. Moreover, 16% of SMEs sell online and less than half of them sell online across borders (7.5%). The full potential of the European e-commerce market has not yet been reached”, said Marlene ten Ham, Ecommerce Europe’s Secretary General, during the Summit.

The impact of B2C e-commerce on the European economy has been increasing in the past years and its growth is expected to continue in the years to come resulting in European e-commerce sales of €510bn in 2016, €598bn in 2017 and €660bn in 2018. The United Kingdom, France and Germany are clearly the front runners in terms of B2C e-commerce in Europe as they account for more than 60% of all online turnover. The United Kingdom is leading when it comes to the size of their B2C e-commerce market (€157.1 billion) and the average spending per e-shopper (€3,625). However, in terms of the number of e-shoppers, the Germans have a greater market presence than their British counterparts (51.6 million vs. 43.4 million). It is perhaps surprising that none of these e-commerce power houses features in the top 10 of fastest-growing B2C e-commerce markets. Ukraine is at the top of the list (with a growth of 35% compared to 2014), closely followed by Turkey (34.9%) and Belgium (34.2%).

However, there are still several barriers to overcome in order to unlock the full potential of the e-commerce sector in Europe according to the recently published Cross-border E-commerce Barometer 2016. The three main challenges for merchants striving to expand their business cross-border are legal fragmentation, taxation issues (VAT) and logistics/distribution. This is why Ecommerce Europe’s mission is to stimulate cross-border e-commerce through lobbying for better or desired policy by calling among others for simplified and more harmonized consumer rules, improved and innovative online payment systems, as well as open standards and more efficiency in parcel delivery.

European e-commerce facts and figures can be freely downloaded through the light version of the European B2C E-commerce Report and free infographics. The full report can also be ordered through the Ecommerce Europe website. These are the latest and most up-to-date figures from the new European B2C E-commerce Report 2016, an initiative of the Ecommerce Foundation in cooperation with GfK and commissioned by Ecommerce Europe. Furthermore, the report is powered by Asendia, Ingenico, Webhelp and Manhattan Associates.

Source : Ecommerce Europe

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2016-07-03 10:00:00
<![CDATA[Rajapack launches the Guide to Packaging for e-Commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7067 Today, customer loyalty in e-Commerce is a must and the strategy for retaining shoppers applies throughout the whole purchase and post-purchase process. However, many make a mistake at the same point: the delivery.

 

In the online world we forget that the physical sensations of the offline world are key to the purchase process. That is why this process depends so much on the moment when the user interacts physically with the product purchased. Offering an optimum strategy is not only a way to avoid losing a client, but also the perfect opportunity to win a loyal consumer.

We must take this opportunity to communicate the brand, include a message, offer discounts, etc. In short, the delivery must have added value.

According to a study by ESIC Business Marketing School, 80% of users consider packaging very important when receiving a product, and 88% consider it a positive factor in deciding to make another purchase.

 

Steps to follow to make a delivery with added value:

1) Every delivery has a solution

Every delivery is different, and so a solution must be created to adapt to each of them. Having various types of packaging adapted to each product is a good solution without adding cost to the sales process.

2) Tasteful packing that protects equally well

Economic packaging solutions exist that fulfill the function of protecting and fastening the product while also offering added value.

3) Facilitating returns

Reducing the rate of incidents with clients is basic to client retention, and it also optimizes costs related to returns. Using boxes and envelopes that can be forwarded ensures that products are both delivered and returned in optimum conditions.

4) Neat delivery

One of the factors that most influences clients in considering a delivery to be optimal. In some sectors (cosmetics, fashion, gourmet food, etc.), added value in an order is achieved by the neatness of the product on delivery.

5) Care for details

Details make the difference. Complete the delivery offering details that the client may like. This is very relative and depends greatly on each company, but some details never fail: use of tissue or Kraft paper, bows and ribbons, shavings as packing... 

Tips tailored to the specifics of certain sectors :

1) Fashion sector

Most online fashion stores make the most of delivery to highlight attributes of their brand: they personalize boxes, use their colors or include corporate messages. They are also masters of detail and organization in their orders: tissue paper (different colors), labels, etc. All of this in boxes that are forwardable.

2) Wine sector

For the end client, the bottle can be more than simply a product. The box must not only be the means of transporting a bottle, but must also present it and give it a different value.

3) Food sector

Packaging suitable for contact with food does not have to be ugly. The way in which a food delivery is presented is very important.

4) Publishing sector

Today an infinite number of solutions is available for sending books, CDs, DVDs, etc., offering efficient transport and a unique presentation. All in formats suitable for courier and postal services.

5) Technology sector

The need for maximum protection of the product is usually combined with unique presentation.

 

Tips to reduce costs and improve the delivery service:

1) Buy in volume

The larger the purchase, the lower the unit price.

2) Packing

Not to be overdone, but this is one of the great allies in adapting a single package type for different kinds of delivery.

3) Shipping envelopes

Their light weight and small size allow savings to be made on delivery costs. In addition, they are available in formats suitable for courier services.

4) Save assembly time

This process in the order preparation chain can be a point of significant time consumption. One of the most popular solutions is the use of easy-assembly or auto-assembly packaging, ideal for small spaces as they occupy little space.

5) Packing machines

The ideal solution for many order preparation jobs: they save on time, costs and warehouse space.

 

E-Commerce packaging trends:

1) Personalization

The surge of competition in the online sector has led companies to opt for differentiation as a customer loyalty strategy, and thus many have sought ways to reach users in a unique way.

Fashion brands have been quick client outside the internet. Between 70% and 80% of users in Spain reuse their packaging at some time.

2) Ecology

Concern for the environment is present in our society. This means that brands must improve their processes to be greener and meet the demands of users as consumers of eco-friendly products.

Packaging is one of the most visible physical components of an e-Commerce store's concern for the environment, since it is the first physical contact the user has with an online store.

 

See the Rajapack Guide

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2016-07-01 10:00:00
<![CDATA[Séntisis, a Spanish company that analyzes the reputation of companies on social networks, takes on new challenges]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7066 Séntisis, the Spanish startup that offers companies semantic technology, celebrates its fourth anniversary by taking on new challenges for 2017, a year in which it looks to establish itself as a leader in natural language processing.

 

 

This startup, founded in 2012, offers companies semantic technology to measure conversations, interpreting context and the issuer's linguistic turns by means of its own software, developed specifically to comprehend the complexities of the Spanish language.

The idea of the company arose in response to a new corporate need generated by the social networks boom, i.e., the need to listen to and gain social understanding of what is being said about a brand on social networks, and to make use of this data to improve corporate reputation and economic results.

The NLI (Natural Language Intelligence) technology used by Séntisis is based on more than 35,000 linguistic rules that permit the variations and details of the Spanish language in nine countries and more than forty sectors to be processed. In addition, its understanding of the meaning of messages is based on their context, allowing it to identify irony or real intention to purchase. All of this has made it the leading semantic technology for analyzing social network conversations specifically in the Spanish language.

This startup company is also able to measure the reputation of different companies in a sector, show trends and calculate in real time the impact in social networks of an action on TV, such as sponsorship of an event or a spokesperson participating in a talk show.

The company works with clients through an SAAS (Software as a Service) model, whereby the client accesses the tool in the cloud, or through a reporting model offered by the Séntisis consultancy team.

 "For organizations – particularly their marketing departments – knowing what is being said is a quick way of knowing what the consumer wants", says Jorge Peñalva, CEO and founding partner of Séntisis. "Our technical value proposition, allowing us to grow over the last 4 years and into the future, is to provide marketing departments with solutions that are actionable in real-time."

Our technology has an engine specifically designed to understand the different variants of the Spanish language, adapted to each industry (+40) and region, and processing the meaning of structures in context in order to capture the different nuances of the message. Experts in the field of Data Science, they analyze and generate rules and algorithms based on data analysis for automated detection and classification of subjects, feelings, profiles, influences, etc. 

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2016-06-30 10:00:00
<![CDATA[AmazonFresh launches grocery deliveries in London]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7063 The online specialist’s Amazon Fresh service will offer more than 130,000 groceries to homes in north and east London, including thousands of fresh produce, dairy and bakery items that the company has not previously sold in the UK.

 

 

It is the first step outside the US for Amazon Fresh, which will be offered to those signed up to the Amazon Prime subscription service. For an additional £6.99 monthly fee they can get a month of deliveries on orders worth £40 or more.

Ajay Kavan, vice-president of Amazon Fresh, said the key to the success of the service would be a combination of low prices, vast selection and fast delivery. It will be offering one-hour delivery slots to 69 postcodes in the capital with same-day delivery offered on orders placed before 1pm. Prices on selected items are intended to be slightly cheaper than at the major grocers.

“The bar in grocery retailing is exceptionally high. The supermarkets and grocers are among the very best retailers in the world. We will be very methodical and considered in how we roll this service out further in the UK” said Mr Kavan, “We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from our customers.”

Major brand names such as Coca-Cola, Morrisons, Kellogg’s, Warburtons, Walkers and Yeo Valley will be included as well as products from about 50 small local shops, including butchers C Lidgate, Gail’s Artisan Bakery and Konditor & Cook.

As well as household names, Amazon Fresh is also starting a delivery service for 50 independent food retailers, such as Borough Market confectioner Konditor & Cook, London bakers Gail’s, and Soho’s Pizza Pilgrims, which will mean artisan grocery orders placed before 8am can be delivered the same day, and orders before 5pm the next day.

Deliveries will be made in paper bags protected by chillboxes, which are used by the network of independent operators that already deliver non-food items for Amazon.

The online retailer is understood to have been testing fresh food deliveries from its depot in Bow, east London for several weeks.

The arrival of Amazon Fresh, which has been operating in the US for about seven years, comes after the online business signed a deal with British supermarket Morrisons. The Bradford-based chain has agreed to wholesale shelf-stable, fresh and frozen products to Amazon despite already operating its own website in partnership with online specialist Ocado.

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2016-06-28 10:00:00
<![CDATA[The Oxatis group grows 45% in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7061 Oxatis Group, the company providing solutions for creating and hosting e-Commerce websites, has achieved growth of 45% in 2015, underlining its position as the most commonly used Saas technological solution in Europe.

 

The company group has over 10,000 websites and manages 15 million orders for its customers, generating 500 million euros in online sales.

Offering continuous innovations and a wide range of services, Xopie(the company name of Oxatis Group en Spain) permits SMEs to create full, effective e-Commerce. Its services include: faceted browsing, loyalty programs, verified customer opinion, full real-time integration with management editors, tools for m-Commerce, Facebook sales, marketplaces and optimized natural positioning.

Thanks to the growth in its turnover, Oxatis strengthens its penetration in the e-Commerce market in Europe and opens new offices in Paris (following on from Barcelona, Marseille and London), having also closed deals with major groups like Google and Sage.

 

Oxatis becomes Xopie in Spain

In November 2014, Oxatis acquired 100% of the Spanish company Xopie in order to enter the Spanish market. Its solution will thus complement the one offered by the Spanish company, both in mobile and social networks. The acquisition of Xopie led to a 20-35% increase in turnover in Spain, England and France, with a 30% growth in its customer base in just one year.

In order to adapt to the Spanish market, the Oxatis and Xopie brands merged at the start of 2016 to become Xopie. This change reinforced the Oxatis Group's aim to keep developing in Spain, adapting to the local market.

 

Xopie collaborates with Sage, a world leader in SME management software.

Following a first agreement with Sage France in May 2014, Xopie widens its collaboration with Sage Spain and Sage UK, representing 2 million clients in 3 countries. The new e-Commerce for Sage offer developed by Xopie and sold by Sage, was presented in the SageForum as part of the new agreement with Sage.

Sage and Xopie offer a complete, integrated solution, especially adapted for SMEs. Their solution has exceptional graphic design and over 312 functions to attract new clients and improve their business turnover.

E-Commerce for Sage FacturaPlus powered by Xopie is designed for companies looking to sell through a powerful online store that has a low cost. Regardless of the size of the business, it permits online payments to be processed and collected securely and stock levels to be controlled, and everything is integrated and updated in Sage FacturaPlus (SSB). Under the new agreement, Xopie offers a product integrated with SSB and Murano, the solution that meets SME needs.

Diego Sanchez-Aparisi, Country Product Marketing Director of Sage Spain states that "online commerce is vital for a company to thrive. Particularly small and medium enterprises, which a digital presence helps to find new markets, sell more products and increase revenue".

 

About Xopie

Xopie offers companies an Saas e-Commerce solution with 312 functions, and that is under constant development to respond to the needs of 10,500 clients in 21 sectors and 4 countries.

The company allows its clients to benefit from all the advantages of solution under the SaaS model: quick installation, permanent development, no need to update, customer service, reliability and speed.

 

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2016-06-27 10:00:00
<![CDATA[iAdvize launches its Conversational Commerce Platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7055 iAdvize, a European leader in the field of real-time customer relationship management, announces its new positioning as a conversational commerce platform, and at the same time creates a new brand image.

 

 

 

The company is thus participating in the revolution in communication between customers and brands, whereby today's consumers get involved with companies through bilateral conversations that go on directly in real time. These conversations are central in the customer journey. Thus, iAdvizesupports companies with its "Conversational Commerce Platform".

Since it was founded in 2010, iAdvize has introduced a conversational element to online shopping, giving it a human touch. First created with its Click-to-Chat offer, iAdvize has gone on to become a multi-channel interaction management platform, consolidating its best-of-breed position as a real-time, behavioral segmentation specialist.

Today iAdvize is a "Conversational Commerce" platform enabling companies and brands to identify opportunities for conversation in their own contact points (website, mobile, applications) and in those of third parties (social networks, messaging apps), and to connect with the right person.

According to Julien Hervouët, CEO of iAdvize, “More than 2 million people use a messaging app. This revolution in their use reveals two things: we keep looking for the most conversational experience, and this experience is, as of now, possible and accessible to all. By becoming a platform, iAdvize enables brands to steer all their contact opportunities”.

 

Accompanying companies where conversations take place

Following on from the launch in January 2015 of its community chat solution, which lets visitors to a site receive tips in real time from other visitors, in May 2015 iAdvize reinforced its vision of client engagement by acquiring Bringr technology, thus integrating social networks into its tool.

The new platform enables organizations to meet the challenge of ubiquitous communications, helping them to identify potential clients and respond to them in the right place and via the right channel.

Their customers expect to be able to interact with brands anywhere, anytime, in real time. iAdvize allows companies to meet this challenge: to advise their clients and future clients in real-time, creating engagement through any contact channel, at any time, from a single tool.

Companies can detect their opportunities and create engagement with their target public. As well as technical integration, iAdvize enables brands to connect their clients with the right person: a customer care professional or a member of the brand community.

iAdvize allows companies to interact and build engagement with current and future clients on the website or in social networks, using a single messaging tool (chat, call, video), humanizing the customer relationship, increasing customer loyalty and improving their results.

Currently more than 2,500 websites around the world in all activity sectors use iAdvize. The company collaborates with, among others, Fnac, BMW, B the Travel Brand, Tous, Securitas Direct, Groupalia, Camper, Lacoste, WortenandBBVA.

 

Success case of Voyages-sncf.com

The iAdvize platform permits clients of SNCF (French rail company), Voyages-sncf.com, to manage their travel, receive information about their journeys and contact customer care directly from Facebook Messenger.

Mobiles represent 60% of the Voyages-sncf.com global audience and 25% of its sales. With this service of direct contact via Messenger, the European leader in online train ticket sales continues to focus on the digital consumer.

Voyages-sncf.com clients can choose to receive all their travel information directly in Messenger, in addition to confirmation received by email, and can contact a customer care operator —asking questions by private message, with the option to follow the conversation thread—, thanks to Messenger being integrated in the iAdvize Conversational Commerce Platform.

Clients can choose this form of communication after confirming their purchase, receiving notification that they can find all their travel information in the Facebook app. They can also access their travel history in one place and resolve any doubts quickly and easily.

Integration of Messenger in iAdvize enables Voyages-sncf.com to manage all Messenger messages in the same iAdvize platform already being used for Chat, Video-chat and the Click-to-call service. Thus, operators can deal with several conversations simultaneously, whether they are from Messenger or from other contact channels (chat, voice, video). Thanks to the reporting interface, customer care service can access the history of conversations and measure their results using more than 150 indicators (volume of business resulting from conversations in Messenger or Chat, occupation rate, reactivity, average length of operation, etc.).

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2016-06-24 10:00:00
<![CDATA[Brands are committing to advertising investment in videos for mobile devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7054 89% of mobile advertisers in Europe, the Middle East and Africa will invest through private marketplaces in 2016, an annual increase of 15%.

 

 

ExchangeWire Research, in collaboration with Rubicon Project, has carried out a study that shows how, at global level, brands are focusing their advertising budgets on native and high-impact video campaigns for mobile devices. Direct purchasers acquire these mobile media for brands in secure, private, automated marketplaces, facilitating their purchase of scaled mobile inventory within another mobile app premium publisher.

According to the report "The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impact" by the Boston Consulting Group, mobile devices are the fastest adopted technology of all time (3 billion connections since the year 2000). The simultaneous rise of automated advertising has resulted in a new sector, valued at 10 billion dollars, which simplifies the process of buying media and speeds up the launch of advertising campaigns to 3.17 billion digital consumers around the world.

The annual global survey of mobile advertising showed native advertising to be the preferred advertising of more than half the purchasers of mobile media directly from brands. In second place are purchasers of media through agencies, 42% of which show a preference for native advertising formats, which represents a year-on-year increase of 32%.

Purchasers in Asia-Pacific, North America and Latin America predict that their spending on video advertising for mobile devices will increase in 2016, which coincides with the view of 90% of purchasers in Europe, the Middle East and Africa. Globally, however, purchasers indicate a fall of 21%. This trend suggests that advertisers are looking to attract users with messages that are personalized, engaging and integrated.

Rebecca Muir, head of research and analysis at ExchangeWire Research, points out that "it is very likely that the personalized native advertising units are increasingly popular because these advertising formats allow advertisers to be more creative and promote greater engagement with consumers."

Globally, purchasers of media directly from brands are acquiring most of the inventory with a location record, and one in three states that 81% to 100% of their advertising for mobile devices acquired in 2015 had this type of record. This raises the proportion of buyers of direct advertising for mobile devices from brands to three quarters, and these foresee that 81% to 100% of this type of advertising acquired in 2016 will be with a location record, compared to 27% in the case of buyers for mobile advertising through agencies.

The adoption of private marketplaces of automated advertising for mobile devices also shows a division between buyers of media directly from brands. "Pioneers" (50%) spend more than 80% of their advertising budget for mobile devices in private marketplaces (which have grown by 100% since 2015), while the "stragglers" (50%) only dedicate 1% to 20% of their budget to these channels.

This division and the rise of private marketplaces, suggest that buyers of big brands are using their bargaining power to close agreements with premium publishers in private marketplaces, while brands focusing on direct response still see advantages in the open exchange model.

"The adoption of private advertising marketplaces for mobile devices is one of the driving forces of today's advertising in all markets. Thus, brands select app developers and more premium publishers to close scaled private agreements", said Joe Prusz, Senior Vice President and Global Head of Mobile Technologies at Rubicon Project. "This change, coupled with improved location data and the adoption of high impact formats such as native advertising and video for mobile devices, means advertising for mobile devices now represents a quarter of all transactions made globally".

Purchasers of media through agencies are managing a greater proportion of their advertising investment through private marketplaces, but the percentage of this investment lags well behind the brands.

 

Source:http://www.puromarketing.com/21/26449/marcas-aumentaran-inversion-publicitaria-video-para-dispositivos-moviles.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Mobile-Video.jpg' border=0 alt='Brands are committing to advertising investment in videos for mobile devices'>
2016-06-23 10:00:00
<![CDATA[Smiling Things, the Spanish e-Commerce platform that invented the "Digital Pop-Up Store" concept]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7050 This digital platform aims to become the leader in e-Commerce for startup brands: it aims to close 2016 with a portfolio of more than 100 brand partnerships and to break the barrier of 100,000 users.

 

 

Founded at the start of 2015 by the entrepreneur Verónica Carrascosa Nogales, the company CEO,, Smiling Things is a Spanish digital platform that aims to become the leader in e-Commerce for startup brands in the world of fashion, accessories and gifts.

The company has more than 10 brands and expects to keep increasing its catalog to reach 100 direct collaborations in 2016. It also has more than 2,000 users a day and monthly growth of more than 20%.

Its goal is to help brands get a foothold in the domestic market —although its products and platform are available worldwide—, improve their positioning, and start to compete and gain visibility in the world of digital communication.

Its vision: have brands from all of Spain's provinces and, once sufficient marketing rotation and a good catalog have been generated, focus on the Latin American market and the rest of Europe. On this basis, 2017 will see the start of international expansion in these markets.

The company has a refined presence in social networks, channels used to catch the attention of consumers and to convey brand messages, and a fully responsive digital sales channel adapted to e-Commerce, which facilitates user browsing on any terminal.

"A great opportunity exists to create a platform that not only consolidates itself as a leading e-Commerce platform in the field of gifts and personal shopping, but that has a vision of creating synergies between brands, promoting entrepreneurship in Spain and helping people who lack certain notions that Smiling Things can provide them with," says Verónica Carrascosa.

Since its foundation, Smiling Things has had a great growth in partnerships, with many brands choosing it as their new sales channel. Some brands are even working on capsule collections for sale exclusively in Smiling Things.

The project, developed without external partner contributions, is expected to launch a first round of external funding in the fourth quarter of 2016. This round will also be leveraged with other public mechanisms such as ENISA.

They are currently developing their own app, making it possible to experience the world of Smiling directly from mobile terminals. In this way, the will close the circle to create a purely digital market place.

Source: http://www.larazon.es/economia/smiling-things-la-apuesta-espanola-que-ha-revolucionado-el-concepto-de-pop-up-store-CG12144699#.Ttt1bPB0kde1lfh

 

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2016-06-22 10:00:00
<![CDATA[Amazon India opens six fulfilment centres to reach increasing demand for its products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7120 Amazon launched its India marketplace, Amazon Seller Services, in June 2013.

 

Amazon India has opened six new fulfilment centres across five cities, as it prepares for a spike in demand in the upcoming festival season.

Amazon’s fulfilment centres are large warehouses where sellers send their products, which are packed, despatched and delivered to the customer by the Fulfilled By Amazon service, dealstreetasia.com reports.

The new centres are in Chennai, Coimbatore, Delhi, Jaipur and Mumbai. The move will allow Amazon to offer its Fulfilled By Amazon service to more SMEs and enable faster delivery and easier returns.

Over 80% of sellers on Amazon India use its fulfilment services. The six new centres add to Amazon’s 21 existing fulfilment centres across Gujarat, Haryana, Karnataka, Maharashtra, Delhi, Punjab, Rajasthan, Tamil Nadu, Telangana and West Bengal.

In June 2016, Amazon announced an additional investment of USD 3 billion in India after the company exhausted its investment of USD 2 billion it made in July 2014. Currently, over 1.3 million products are available for immediate shipping through the network of Amazon’s fulfilment centres in India.

Amazon launched its India marketplace, Amazon Seller Services, in June 2013. Amazon US also started Amazon Tatkal, a service-on-wheels, to help SMEs get online within 60 minutes. It also runs a seller lending programme in India to help SMBs on Amazon India get access to working capital.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='109' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-India5.jpg' border=0 alt='Amazon India opens six fulfilment centres to reach increasing demand for its products'>
2016-06-22 10:00:00
<![CDATA[Stylight, the fashion e-Commerce platform, has its sights set on Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7053 The German online fashion platform, Stylight, aims to consolidate itself as the point of support for international fashion brand strategies.

 

Since its launch in June 2013, Stylight has doubled its offer of products and has become the place to visit for fashion lovers in Spain, offering clothes, shoes and accessories, with over 570,000 products in our country alone.Stylight.eskeeps up its rapid growth in 2015 and January 2016, providing global inspiration and local shopping to Spain's "millennial" woman.

The e-Commerce platform that specializes in offering the best shopping experience by combining global inspiration and local shopping has more than 10 million visits to its website and mobile apps all over the world.

This fashion platform is characterized by its international expansion strategy, begun in 2012, which has made it the European market leader, is now present in 15 countries and three continents.

Spanish brands and stores like JustFab, Mango, Pepe Jeans and Opticalling benefit from Stylight's international experience to reach their target audience in the relevant markets. With more than 50% of Stylight's Spanish partner stores developing their international growth strategy through it, the French, German, Italian and US markets appear to be the most important ones for the top Spanish players.

Stylight.es also presents itself as a very good indicator of interest on the part of international fashion companies in bringing their brands and products to the Spanish consumer. Top e-Commerce platforms like Asos and Sarenza, and well-known international brands like Adidas and Hugo Boss expand their scope of activity in Spain through . The 3 countries most interested in entering the Spanish domestic online fashion market are Italy, France and Germany, followed, in fourth place, by the United Kingdom and the United States.

Last year, the Stylight fashion platform, based in Munich, Germany, grew globally to 6.2 million products and it has great growth prospects for the year 2016.

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2016-06-21 10:00:00
<![CDATA[Alibaba Under Fire From Global Brands Over Counterfeits]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7048 Alibaba is coming under fire from global brands for rampant counterfeits on its shopping platforms, after co-founder Jack Ma cast the Chinese e-commerce giant as the global leader in the battle against fake goods.

 

Alibaba Group Holding Ltdis the "world's leading fighter on counterfeits," Mr. Ma said at an investor conference, noting that the company has technology to track down sellers and buyers of counterfeits on its platforms. "We can solve the (fake) problem better than any government, any organization, any person in the world."

Mr. Ma said that part of the problem is that counterfeiters are increasingly taking to the internet to distribute their fake goods, which can be "better quality" and offer cheaper prices than authentic branded goods.

The remarks are rankling global brands, which complain that counterfeit goods remain a significant problem on Alibaba’s sites despite years of promises by the e-commerce company to crack down on sellers of infringing goods.

Bharat Dube, chief executive of Strategic IP Information, which works with brands including L'Occitane en Provence, called Alibaba's efforts to address counterfeits thus far "superficial," and said the e-commerce giant could do a much better job of ferreting out fakes on its platforms.

NetNames, which tracks counterfeits online for brands such as Inditex and Billabong, said Wednesday that generally the clients it represents estimate 20% to 80% of the branded goods on Taobao are fakes.

An Alibaba spokesman said Wednesday that the estimate of fakes is a “wild, inaccurate guess,” and added that “there is no methodology to support a claim like this.”

Alibaba has said it would spare no expense in fighting counterfeits. An Alibaba spokesman said the NetNames estimate of fakes is a "wild, inaccurate guess made by a self-interested party. There is no methodology to support a claim like this."

The latest controversy comes a month after a prominent anticounterfeiting group, the International Anticounterfeiting Coalition, suspended a newly created category under which Alibaba was admitted as a member, following questions from brands about Alibaba's sincerity in fighting fakes. Fashion brand Michael Kors, in a letter to the IACC board, said that the group's admission of Alibaba provides "cover to our most dangerous and damaging adversary."

As Chinese authorities get ready to scrutinize fake goods online, Alibaba Group has promised wholesale changes to how it deals with infringing products, including shifting the burden of proof to sellers on its platforms to show that their goods are authentic.

Mr. Ma said that Alibaba has more than 2,000 people working to rid its platforms of counterfeit goods, but the substantial size of the platforms makes the task challenging. For its fiscal year ended March 31, Alibaba said its China marketplaces handled $485 billion in merchandise volume, which analysts estimate is more than e-commerce sites Amazon.comand  eBay combined.

"Brands are frustrated that Jack Ma and others are standing up and saying that they're investing all this money, but they don't see an impact," said Haydn Simpson, commercial director at NetNames, the counterfeit tracker.

Some analysts also question how much of Alibaba's volume comes from fake-goods sales or fake transactions, which involve sellers paying people to place fictitious orders to boost their standing on Alibaba's site. The concern is that such questionable transactions could drive customer traffic that in turn could profit Alibaba.

Alibaba has said that it uses sophisticated tools to identify and exclude fake transactions. Mr. Ma, at the investors' conference, also said the company's business could be hurt rather than helped by fake-goods sales. "Every fake product we sell, we are losing five customers," he said. "We are the victims of that." He didn't explain his reasoning for that statement.

  Copyright (c) 2016 Dow Jones & Company, Inc.


Read more: http://www.nasdaq.com/article/alibaba-under-fire-from-global-brands-over-counterfeits-20160615-00684#ixzz4C6YdVpNs

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2016-06-20 10:00:00
<![CDATA[TUI chooses Spain to launch its B2B booking portal, designed to boost sales of dynamic packages]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7045 TUI Group, the undisputed leader in Europe and the world's largest tour operators group, continues its tour operation commitment by launching a B2B booking portal in the course of 2016.

 

This is a worldwide project designed to sell dynamic packages in 12 countries that TUI wants to enter or in which it looks to improve its presence, and is an addition to its classic wholesale activity focused on Germany, England, Holland, Austria and Nordic Countries. Thus, thanks to this portal, TUI will enter some emerging countries and provide an additional, quality service in others where it is already established.

Tui Partner Place is the name of the innovative, ambitious information and sales platform for dynamic packages. Spain is now the first market in which the new platform is fully operational, and the goal is to open it in another 11 markets, including Portugal, Italy, Turkey, China, Israel, Thailand, Chile, Colombia, Mexico and Brazil.

The purpose of the project, implementation of which is being managed directly by Estefan Dapper, managing director of TUI Spain, is to "offer clients and agencies a tool for easy booking of dynamic packages", says Eduardo Carranza, marketing manager of TUI Spain.

To use this tool travel agencies will have to register on the platform, but Spanish travel agents will be able to access TUI Partner Place without having to request new passwords, provided they already work with TUI Spain, the tourism group's Spanish subsidiary. The agencies can also sell via this platform, in the same way many already do so using certain OTAs.

Clients can browse on the portal, design their own travel plan, and go right to the end of the booking process. At this point, according to their zip code, they will be shown a list of their nearest travel agencies, from which they can choose one to close the booking. They can use a geolocation app to show the nearest points of sale to their address.

The new platform will thus allow users to create their own dynamic packages, including their hotel reservation or their flight plus hotel, while also selecting in the booking process the travel agency to which the sales commission is to be assigned.

The TUI Partner Place portal is multi-purpose. Firstly, it is a B2B platform designed to be an effective, useful work tool for agents, which are given an exceptional tool both for obtaining all kinds of information and for making assigned bookings. This versatility permits agents to view, along with the option chosen, other alternatives (more or fewer night at the hotel, and earlier/later flights) with automatic recalculation.

TUI Partner Place also offers a schedule of 169,000 flight+hotel combinations and more than 200,000 hotels around the world, as well as wide range of complementary offers. But beyond its content what will stand out is its great usability, enabling professionals in the sector to create their own dynamic packages based on client demand.

All of this with very easy web browsing, whether by typing a specific destination, a region, or just the name of the hotel, as well as the airport, specific days, or travel at specific times of day.

In addition, the new website contains articles and HD videos on the most attractive cities on five continents, travel guides, customer reviews, places of interest, shopping, restaurants, nightlife and the best deals, routes and recommended hotels in each city. It gives access to exclusive, up-to-date information on a most extensive range of offers, using criteria that are neutral (lists) or qualitative (with TrustYou social network evaluations of service, cleanliness, location, rooms, food, internet, etc.).

Stefan Dapper, managing director of TUI Spain, stresses the importance of online sales via Spanish travel agencies. "We will continue to promote integration of online sales in traditional travel agencies, and with this the digitalization of the TUI GROUP's business model", he explains.

The tourism group has decided to invite travel agencies to participate in the project and benefit from competitive prices that TUI Partner Place will offer.

The project has been carried out with the participation of Amadeus, Peakwork, Polaris Informática y Comunicaciones, and Silversufer 7among other companies.

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2016-06-17 10:00:00
<![CDATA[Ant Financial takes Alipay to Germany with Concardis]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7041 Alipay, the world’s largest payment and lifestyle platform run by the Ant Financial Services Group, has partnered with Concardis, one of the leading payment providers in Europe, to help the German merchants to offer Chinese consumers a new payment method.

 

Chinese tourists will soon be able to make payments at 210,000 store locations in Germany serviced by payment provider Concardis using Ant Financial’s Alipaymobile payment platform. In addition, it helps Chinese tourists to avoid exchanging money in advance.

Through this collaboration, Alipay solution can be easily integrated by all merchants of Concardis, by far the largest credit card acquirer in Germany with a market share of 40 percent, servicing 110,000 merchants. Besides, Alipay currently has more than 450 million active users and more than 50 percent of China's market share in online payments and 80 percent in the mobile sector.

“With this partnership, we are able to connect German merchants to the many Chinese tourists in Germany through our payment and marketing solution and simultaneously offer a payment method they are used to from home,” says Sabrina Peng, president of Alipay International.

“This integrated solution can be integrated with a software update into the POS terminal and no additional infrastructure is needed for merchants to accept Alipay,” Ant Financial says.

Further to the payment, the Alipay App is also a lifestyle application, the "Global Lifestyle Platform", which gives Alipay users useful information to nearby shops including offers, ratings and reviews. German merchants will be able to push their promotions and activities through the Alipay App to attract Chinese tourists before and during their journey in Germany.

This strategic partnership stresses the importance of Chinese tourists for German merchants: The night stays of Chinese tourists from 2004 to 2014 have increased according to the German National Tourist Board by more than two and a half times. In 2014 there were about two million night stays. The German National Tourist Board expects another growth for the next few years. According to Financial Times Chinese tourists spend during their travel in Germany an average of $ 5.200.

To start with the integration of Alipay, only two steps are necessary. The download of software and the signing of a contract. Concardis will first introduce Alipay infrastructure in all H5000 terminals and thereafter gradually take over in the entire Concardis portfolio. Alipay will be integrated into the entire Concardis merchant portfolio first in Germany, then in Austria.

“Through Concardis, the German merchants are able to offer Chinese tourists a payment method they are accustomed to and gives them the same experience abroad as in China,” the company adds. “On the terminal, a QR code is generated, which the consumer scans with the Alipay app. This makes payment for tourists who are travelling as easy as at home.”

 

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2016-06-15 10:00:00
<![CDATA[7Commerce acquires Stylight]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7037 7Commerce, German media company ProSiebenSat.1's investment branch, has acquired online fashion start-up Stylight's shares. Previously, it acquired 22 % of shares, but it has moved to acquire the remaining 78 %.

 

7Commerce, the strategic investment arm of ProSiebenSat.1, will increase its equity stake in Stylight GmbH effective July 2016. The Munichbased company founded in 2008 is Europe’s most successful fashion aggregator, with operations in 15 countries. 7Commerce will now own 100 percent of Stylight, which is valued at EUR 80 million. In a first financing round, ProSiebenSat.1 had already purchased a 22 percent interest in the digital fashion marketplace in December 2012. The latest acquisition is pending, subject to the approval of the German Federal Cartel Office and the Austrian Federal Competition Authority.

Since the media company first bought a stake in 2012, the young company’s sales have more than quadrupled and the company has grown internationally. Stylight’s commercial success confirms the strategy of ProSiebenSat.1’s venture arm, which is based on the premise that the TVtoonline lever works best in the segments of fashion and lifestyle. Since March 2016, Stylight offers not only fashion, but also home & living products.

Daniel Raab, Managing Director 7Commerce: “Stylight adds the segment of fashion, home & living to our beauty & accessories portfolio and is a very promising platform for further profitable growth. With its mix of content, advertising and commerce, the company is an essential strategic element of our fastgrowing ecommerce business.”

7Commerce invests mainly in the segments of beauty & accessories (Amorelie, Flaconi, Valmano, Stylight) and o nline comparison (Verivox, moebel.de, preis24, 12Auto). It now holds majority stakes in eight companies. To enhance synergies and promote interchanges among the subsidiaries, longterm partnerships are organized into socalled “verticals.”

 

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2016-06-14 10:00:00
<![CDATA[Ecommerce Awards Spain: Promofarma best webshop of 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7035 Promofarma has won the award for Best Webshop in Spain. The online marketplace that’s filled with products from local pharmacies won the most important prize during the Ecommerce Awards, an event hosted by Club Ecommerce.

 

For the seventh consecutive year, Club Ecommerce handed out the Ecommerce Awards. Last Thursday, over 200 attendees of the Museum of Lázaro Galdiano in Madrid saw how Promofarma went home with an award for Best Webshop. In total, there were eight different awards companies could win.

Dr. Franklin was the winner of the Best Webshop Startup award, which recognizes the best young ecommerce project. Online food ordering platform La Nevera Roja (The Red Fridge) won the award for Best Mobile Webshop. In this category, Promofarma was another nominee, together with German online furniture retailer Westwing.

The three companies who had a chance of winning an award for Best Crossborder Webshop, were Uvinum, Kavehome and Birchbox, with the latter going home with the prize. The jury also looked at which companies performed outstanding with their multi-channel activities.

The jury also looked at which companies performed outstanding with their multi-channel activities. That award went to French retail company Fnac, who had to compete with Movistar and Casa Viva. Online supermarket Ulabox went home with an award for Best Social Webshop. Club Ecommerce also had an award available for the best foreign online retailer that sells in Spain. Winner was UK fashion retailer Asos.

For the first time this year, the organization also wanted to recognize the best professional in the ecommerce sector. Nominees needed to be working for more than ten years and at least three of those years in charge of a project with more than 50 million euros in turnover. Jaume Goma (Ulabox), Marcos Alves (El Tenedor) and David Masó (Promofarma) were the three finalists, but it was Goma from Ulabox who was named the best “Big Boss” in ecommerce.

 

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2016-06-13 10:00:00
<![CDATA[Amazon primed to introduce new private label brands]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6995 In line with moves already taken by traditional retailers, Amazon.com Inc. is set to roll out new lines of private-label brands that will include its first broad push into perishable foods, snacks and household goods.

 

The new brands with names like Happy Belly for food products such as nuts, trail mix, tea, and cooking oil; Mama Bear for baby products like diapers, baby food jars, gentle detergent, and other related items; and Wickedly Prime to feature snack foods.

According to WSJ report, these new brand names could begin appearing on Amazon’s namesake site as soon as the end of the month or early June. Amazon’s new brands could act as a further draw for shoppers to sign up for Amazon’s membership if the quality and price of the goods are competitive

The company has been working to develop the new private-label lines for several years and had approached branding consultants and manufacturers including TreeHouse Foods Inc.

These aren’t the first private label brands for Amazon. In addition to launches of multiple in-house fashion brands to further diversify private-label offerings, the e-commerce giant already has an Amazon Basics line mainly composed of consumer electronics, and an “ethical” own brand product line called Amazon Elements, which promises transparency for items under its brand.

The new addition of perishable goods makes sense, especially when you think about the increased potential use of its Dash buttons in the home and the at-your-door service of its AmazonFresh program.

If Amazon is able to convince customers to switch away from their preferred brands in favour of Amazon’s private-label alternatives, the analytics and marketing power of Amazon has the potential to dramatically increase profit margins on historically low-margin products like groceries.

“Amazon is ‘carpet-bombing’ the market with new products,” said Bill Bishop, chief architect of brand consultancy Brick Meets Click. “Private label allows them to test out new prices and distinctive flavors with less risk.”

Mr. Bishop said private-label goods boast higher profit margins than name brands because companies save costs on marketing and brand development. And with Amazon’s rich trove of data, it may better predict which products will sell well to its customers.

Amazon only will offer the private-label products to members of its $99-per-year Prime membership, potentially giving the program a boost. Besides, Amazon occasionally designates some products for special discounts available solely to Prime members.

By some estimates, Amazon has 50 million or more Prime members. The company covets them because they spend more on the site on average and may watch streaming videos such as its “Transparent” TV series.

Its Amazon Basics line features hundreds of items such as cellphone cases, computer mice, batteries, dumbbells and dog crates. Recently, it has begun selling its own fashion lines such as Lark & Ro dresses and North Eleven scarves.

Food production carries particular risks. For its new brands Amazon will depend on manufacturers that may have varying quality controls. Any health-related recalls could damage Amazon’s reputation.

Its Elements line, which promised greater transparency about where and how goods were made, initially included diapers, but Amazon pulled them weeks after launching in late 2014, citing design flaws.

Store brands reached $118.4 billion in U.S. sales last year, up about $2.2 billion from the prior year, according to the Private Label Manufacturers Association.

Amazon’s latest lineup is aimed at winning sales in niches with generally higher profit margins, as well as giving the Seattle retailer a potential edge in crafting new products ahead of its own vendors.

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2016-06-10 10:00:00
<![CDATA[U.S. e-commerce posts yet another quarterly record]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6996 Online retails sales in the U.S. marked another record-breaking quarter in the first three months of 2015 after an especially harsh winter.

 

Online sales grew 15.1% in Q1 and accounted for 11.1% of retail sales when factoring out items not normally bought online. That’s the highest e-commerce penetration in history.

With a compound annual growth rate of 14 percent since 2008 — much of it a result of free shipping — e-commerce has driven retailers in greater numbers to establish dedicated dot-com fulfillment centers further inland and closer to the final mile in order to satisfy customer expectations.

The e-commerce market had another big quarter, as web sales totaled $86.3 billion for the period ended March 31, a 15.1% increase over $75.0 billion in the first quarter of 2015, according to non-adjusted estimates released this morning by the U.S. Department of Commerce.

The 15.1% growth is slightly ahead of growth on the web in Q4, and, along with Q3 2015’s growth of 15.1%, the highest year-over-year increase in e-commerce sales since the third quarter of 2014.

Total retail sales for the quarter grew 3.3% on a non-adjusted basis to $1.117 trillion from $1.081 trillion, when factoring out foodservice sales and sales at restaurants and bars. Online sales accounted for 7.7% of retail sales during the first quarter of 2016 versus 6.9% in 2015, and e-commerce accounted for 31.8% of total retail sales growth.

When further factoring out sales of automobiles and fuel—items not normally bought online—total retail sales grew by 5.3% ($39.0 billion) year over year to $775.8 billion from $736.9 billion last year. E-commerce grew by $11.3 billion on a non-adjusted basis, which means online sales accounted for 29.1% of retail sales growth online and offline.

By this definition, e-commerce comprised 11.1% of retail sales in the first quarter —a historic high— versus 10.2% in the first quarter of 2015.

Adjusted for seasonal variations, holiday and trading-day differences, the Commerce Department estimates Q1 web sales reached $92.80 billion, up 15.2% from $80.57 billion a year earlier. On an adjusted basis, e-commerce accounted for 11.2% of total Q1 retail sales excluding foodservice, automobiles and fuel, up from 10.1% in Q1 2015.

Analysts report more of those web transactions shifting to mobile. “Q1 e-commerce growth was strong relative to Q4 and we continued to see an acceleration in the shift to mobile shopping and commerce,” says Andrew Lipsman, vice president of marketing and insights at web measurement firm comScore Inc. “Of course, both desktop e-commerce and mobile commerce are far outpacing the growth in brick-and-mortar (but that’s nothing new).”

This quarterly report comes on the heels of a strong 2015 for e-commerce. Shoppers in the U.S. spent $341.73 billion on retail purchases on the web last year, according to the Commerce Department, up 14.6% from 2014. That’s a rate nearly five times as fast as the 3.1% growth in store sales.

 

Source: https://www.internetretailer.com/2016/05/17/us-e-commerce-posts-yet-another-big-quarter

 

 

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2016-06-09 10:00:00
<![CDATA[The turnover of ecommerce in Italy grew by 19% in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7002 The turnover from ecommerce in Italy is estimated to have been worth 28.8 billion euros in 2015. This means the turnover of online sales in Italy grew by 19% compared to 2014. This revenue is generated always more by foreign players and by big marketplaces like Amazon.

 

This is shown by research from Casaleggio Associati. It presented its research called “E-commerce in Italy 2016” to ecommerce players during a conference at the Chamber of Commerce of Milan. It was the tenth edition of the annual ecommerce study, which was now dedicated to the company’s founder and CEO, Gianroberto Casaleggio.

Impressive growth of online shopping centers

The sector with the highest growth is the online shopping centers that increased its turnover by 140%, making them the sector with the highest growth in Italian ecommerce. The food industry also saw strong growth numbers, as this industry grew by 77% compared to 2014, thanks to the delivery of fresh foods. Meanwhile the tourism and leisure industry are still growing and represent over the three-quarters of the Italian market. The consumer electronics industry suffers a decrease of 15% compared to 2014.

These are the expected growth percentages for 2016:          

 

Factors that boost conversion rate

One of the most important topics of the research is the conversion rate optimization. 66% of Italian merchants try to simplify the purchasing process in order to improve the conversion rate and 40% online retailers believe giving the customers a sense of convenience and offering them support during the purchase process are other important factors that could boost the conversion rate.

They are followed by importance by other factors as make the customer perceive the right choice (31%), the relationship with customers (30%) and the speed of the buying process (29%). The optimization of the conversion rate, must be evaluated in several ways: persuasion to purchase, frictionless purchase, maximized relationship and sense of urgency.

 

Mcommerce in Italy

In 2015 the mobile commerce confirmed its important role in the online sales in Italy, following the trend already seen in foreign markets. Mcommerce accounted for 22% of ecommerce in Italy last year, compared to the 13% of 2014. This growth comes as a result of the fact that Italian people are more confident with mobile devices and they are more inclined to complete purchases on mobile.

Source: Casaleggio Associati

 

 

 

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2016-06-08 10:00:00
<![CDATA[China gives importers time to adjust to e-commerce laws]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7003 New policy for cross-border e-commerce may be delayed.

China delays implementation of new cross border e-commerce regulations as it makes adjustments for greater clarification.

After  months of confusion and heavy lobbying by big e-commerce players, The National reports recent Chinese tariff policies for cross-border e-commerce may see some new adjustments. The state-owned Shanghai Securities News also reported on Tuesday the new regulations would be delayed for a year.

Third time’s a charm
Chinese authorities issued the Circular on Tax Policy for Cross-Border E-commerce Retail Imports on March 24, 2016 (effective on April 8, 2016) and then followed this up it’s Positive List on April 7, 2016. In the following week on April 15, 2016 a second Positive List was issued to supplement the first Positive List and also to clarify some of the confusion. But the confusion and concern persisted.

These latest reports suggest the authorities in the process of making third adjustments for the new restrictions on online imports.

Due diligence in progress
Over the past week, several Chinese authorities such as the Ministry of Commerce, the General Administration of Customs, and the Ministry of Finance have been investigating the effects of the new policy. They have solicited the opinions of influential e-commerce sites such as Tmall Global, Jumei.com, vip.com, and xiaohongshu.com in a move to perhaps define a new trade management category for cross-border e-commerce moving forward.

Zhang Li, deputy director of e-commerce research department under the Ministry of Commerce was reported as stating the adoption of a transition period was within expectation. Zhang added that the new policy for cross-border e-commerce may have been adopted too hastily, and the country should take a soft measure and give enterprise some time to adapt it.

 

Source: e-Commercefacts.com

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2016-06-06 10:00:00
<![CDATA[Ecommerce in Croatia: new business opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7001 In a country with 4,2 Million citizens, 20% of Croatian enterprises are active in the e-commerce industry, compared with 17% European. We say it is a strong argument to analyze the online business potential from Croatia. An interesting market where almost one-third of the population bought something online last year.

 

Ecommerce in Croatia is showing great numbers; in fact, in 2014 the B2C e-commerce market from Croatia reached 280 Million EUR in turnover, according to an Ecommerce Europe report, that is more than the markets from Iceland, Bulgaria or Slovenia.

sMind, a website of comparison shopping platform Ceneje, delved into the latest Digital Agenda Scoreboard research by the European Commission and looks at the latest trends in the online shopping behavior of Croatian consumers. sMind surveyed more than 4,400 Croatian internet users between January and March this year.

It found out that one in five Croatian internet users shop online regularly, while 47% buy products and services online very often. Taking into account that more than one third of Croatian web users made their last online purchase during the last month, the frequency of online shopping is persistently growing.

On the other hand, among large companies there is a higher proportion of e-commerce in the manufacturing sector: in the EU, the average amounts to 40%, while in Croatia is one-third. When we look at companies that sell services, one in five small enterprises do this online in Croatia, whereas in EU the percent is 18%.

Barriers to online shopping in Croatia

But that’s not to say ecommerce is fully integrated into the shopper’s minds. Still, 12% of internet users in Croatia don’t have experience with online shopping. 70% of them prefer to go to a physical store, where they can see the product before purchase, and 44% don’t want to share their personal data online.

A similar share of consumers is worried about abuse of their credit cards, while 37% don’t have trust in the security online. So a preference of physical stores and distrust are therefore the main barriers to online shopping in Croatia.

Popular payment methods in Croatia

The amount of about 65% of online purchases conducted in Croatia is 50 euros or less. Online customers in this South European country prefer to use PayPal, which represents the completion of 33% of purchases. Another 28% of online purchases are paid with cash on delivery, while 16% is done using a credit card.

In Slovenia, there is some degree of mistrusts when it comes to electronic payments. Cash on delivery is the most common payment method in the country, as 46% prefer this method. Only 15% of its online shoppers decide on PayPal.

Online research before buying something

Using information from the web when deciding which items to purchase online, is more popular in Croatia than it is on average in Europe. Almost 90% of Croatian internet users inform themselves about the product or service before purchase and to do that they use different channels.

The dominant source of information are still search engines such as Google, used by 61% of respondents. But in recent years, comparison shopping engines are rapidly catching up, with 55% of respondents comparing products online before purchase. And 26% compare prices online before they decide to buy something.

Cross-border shopping in Croatia

The study also found that 22% of Croatian internet users shop exclusively in domestic online stores, while 33% carry out some (less than half) purchases in foreign web shops.

A fairly large proportion, one in five respondents, makes more than 90%of their online purchases abroad. Among the most popular foreign merchants are eBay, Amazon, AliExpressand Sportsdirect.

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2016-06-03 10:00:00
<![CDATA[Ecommerce in the UK to hit €174 billion in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6999 The turnover growth of B2C ecommerce in the UK is stabilizing. The online retail industry is expected to reach €173.7 billion (10.5% growth) in 2016. Last year, the British e-commerce industry increased by 11% to 157 billion euros.

 

According to the Ecommerce Foundation new report, United Kingdom B2C E-commerce Report 2016, over 43 million British shopped online last year, of which 20% used a mobile device for doing this. On average, the British online shopper spent 3,652 euros.

As said, the British e-commerce turnover is expected to increase by 10.5% and reach almost 174 billion euros at the end of this year. The growth rate has slowed down during the last couple of years, but this can be seen as a sign that e-commerce is only becoming more and more matured.

Popular products and services in the UK

Just as in many other countries, clothing is by far the most popular online category in the United Kingdom. Shoes & Lifestyle and Media & Entertainment are other popular product categories.

When it comes to online services, travel is the service group where most money is spent by consumers. Flight tickets and hotels account for half of the market share, followed by package travel and private transport.

Mcommerce in the UK

Mobile commerce is continuing to grow significantly. Whereas 51% of British consumers of 15 years and older used a smartphone in 2012, this percentage increased to 71% in 2015. Now, 65% of British adults own both a tablet and a smartphone.

The total sales achieved through mobile devices amounted to 31.1 billion euros in 2015, an increase of nearly 5.0 billion euros compared to the preceding year (which is about 20% of total e-commerce turnover in this European country).

Payment methods in the UK

When it comes to online payments, debit cards rule the market. Last year, 45% of British online purchases are made through debit cards. Electronic wallet such as PayPal (23%), credit cards (14%) and bank transfers (6%) are other popular payment methods.

 

 

 

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2016-06-02 10:00:00
<![CDATA[Beauty and personal care, the next big online category in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6998 Beauty and personal care could be the next big online category in Europe, consulting firm A.T. Kearny thinks. But only if the products and online shops meet the unique needs of consumers. Nonetheless, online sales of beauty and personal care is expected to increase by more than 8 percent year on year until 2019.

 

A.T. Kearny conducted a studyof beauty and personal care ecommerce sales in Europe, thereby focusing on consumers in the United Kingdom, Germany and France.

One of the findings is that this particular product category has the potential to become the next big online category in Europe. Also, online beauty and personal care shoppers are not only interested in price and promotions, but they are also interested in purchasing their regularly used products online, convenience and inspiration, for example for new makeover and beauty ideas.

 

Men and women spend same amount of money

When it comes to online shopping for beauty and personal care products, women still dominate this business. 53 percent of women shop online for these kinds of products, while it’s just 34 percent of men. But, surprisingly, men and women spend equal amounts of money online on these items.

For many shoppers, price is the main reason they shop for beauty and personal care items online, with promotions and special deals also ranking high. But other reasons are gaining more ground. Now more people shop online because they like to read peer product reviews or look for makeover ideas.

 

Tips to differentiate the offering

According to A.T. Kearny, there is a clear opportunity for retailers or brand owners with their own online presence to differentiate their offerings. They can for example make use of in-store digital tryouts with the option to purchase products online, apps with facial recognition or skin-tone tests to recommend products, beauty communities, consumer product reviews or free samples that are included in the delivery.

The consulting firm also performed a segmentation, dividing online beauty and personal care shoppers into five different characteristics: fashionistas (9%), beauty junkies (10%), natural cosmetic lovers (18%), health-focused lovers (17%) and classic beauty shoppers (46%).

 

 

Popular online beauty and personal care websites in Europe

The research also includes ranking the leading online website for beauty and personal care purchases in the UK, France and Germany. Amazonranked as the favorite online store by 22 percent of shoppers in the UK and 25 percent of shoppers in Germany. Amazon ranks second in France (17 percent), just behind Yvesrocher.fr. Beyond Amazon, there’s Douglas, Rossmann and dm in Germany, and Boots in the UK which are popular online shops for beauty and personal care.

The study suggests there are some important differences between the beauty and personal care shoppers in the selected countries. For example, UK shoppers find promotions and special deals more important than lower prices, while in Germany and France shoppers expect to find lower prices online compared to brick-and-mortar stores. Also, Germans (more so than the French or Brits) like to go online to get information about new products, to research what others think and to obtain makeover ideas. The French on the other hand, are less demanding when it comes to expedited shipping times. And of the three markets studies, France is the only one that doesn’t have Amazon ranked as the favorite online shop for beauty and personal care products.

See Infographic

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2016-06-01 10:00:00
<![CDATA[European online merchants still face barriers when selling abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6997 Legal fragmentation, taxation systems (VAT) and logistics/distribution remain the three most difficult barriers to overcome for online merchants selling abroad according to the “Cross-border E-commerce Barometer”.

Following on from last year’s successful survey on barriers to growth of the European online sales industry, Ecommerce Europe launched the Barometer amongst its European-wide membership base at the beginning of 2016 to measure the barriers online merchants still face when trying to expand their business cross-border in Europe.

As the voice of the e-commerce industry, Ecommerce Europe provides EU policy makers and companies with first-hand information and workable solutions for the main obstacles online businesses face when trying to sell goods and/or services in other EU Member States. “We have to make sure that we do not make things more complex for the online sector. The Barometer is a useful tool to identify exact problems and assess developments in the e-commerce market following policy initiatives taken at EU level”, declared the Secretary General of Ecommerce Europe, Marlene ten Ham.

The Barometer analysis report examines more in-depth each of the three main barriers to cross-border e-commerce in order to provide detailed and evidence-based facts & figures about the issues which - according to online merchants - require immediate attention and solutions. Furthermore, this year’s study has a dedicated part to merchants’ attitudes towards the increasing globalization of e-commerce. Most of the companies that replied to the survey believe that the globalization of e-commerce will foster unfair competition between EU and extra-EU online merchants.

Click here to download a copy of the analysis report of our “Cross-border E-commerce Barometer 2016”.

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2016-05-31 10:00:00
<![CDATA[Amazon Pan-European Fulfilment Programme to boost SME exports to EU countries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6994 Amazon has announced the launch of its Pan-European Fulfilment by Amazon (FBA) programme. This new service will help sellers of any size export to millions of Amazon customers across the EU more efficiently than ever before.

 

 

Amazon customers in turn will be able to receive thousands of new products from sellers across the EU, whilst benefitting from faster shipping times and lower delivery costs.

Pan-European FBA enables sellers to deliver their inventory to a local fulfilment centre, and Amazon will take care of the rest of the logistics. Amazon will automatically ship sellers’ products across its European Fulfilment Network to place inventory across the EU, matching anticipated local customer demand. Amazon will then pick, pack and ship orders to customers from the closest fulfilment centre where the product is available

Tens of thousands of SMEs already sell to Amazon customers across the EU. For example, in Q1 2016, over 50 percent of EU sellers sell on more than one Amazon Marketplace in Europe; globally, Fulfilment by Amazon delivered more than 1 billion items to customers worldwide in 2015.

Francois Saugier, Director of EU Seller Services, said: “Amazon’s Pan-European FBA programme will help sellers export to customers across the EU more efficiently than ever before, whilst allowing customers to benefit from faster delivery times and lower shipping costs. By gaining access to millions of new international customers, SMEs are given the opportunity to boost exports and successfully grow their business abroad.”

The new Pan-European FBA service can also help sellers to grow their business by making their products eligible for Amazon Prime, meaning they will have access to millions of Amazon’s most loyal customers, along with Amazon’s trusted and acclaimed customer service.

Fulfilment by Amazon offers a suite of solutions for selling across Europe, each scaled to serve sellers of all sizes. Amazon sellers range from entrepreneurs working in their garage and small family owned shops to larger enterprises. Amazon has 29 fulfilment centres distributed across 7 countries in Europe, as well as Customer Service centres that are able to help customers in the local language of the five EU Amazon marketplaces.

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2016-05-30 10:00:00
<![CDATA[eBay buys Spain’s Ticketbis to expand StubHub’s presence in 47 new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6993 Ebay has announced that it has acquiredTicketbis, an international ticket marketplace based out of Bilbao (Spain), which it plans to roll into StubHub, its own ticket marketplace.

 

The deal will expand StubHub outside of its existing core U.S. base into 47 more marketsthroughout Latin America, Europe and Asia Pacific. Already the world’s largest secondary ticket marketplace, StubHub currently operates in the U.S., Canada, U.K., France and Germany, among other places. It launched in Mexico earlier this month.

Terms of the deal weren't disclosed, but sources close to the company tell it was a $165 million transaction. The transaction is expected to close in mid-2016 and won’t impact eBay’s second-quarter or full-year 2016 guidance.

The $165 million price tag is a decent return for Ticketbis. The startup had raised just under $26 million, with investors including Fabrice Grinda, Active Venture Partners and Jose Marin. We understand it had projected a run rate of $45 million for 2016 after revenues of $25 million in 2015. It employs some 400 employees globally.

On the other hand, StubHub, which takes a cut from tickets it sells, drove $3.5 billion in gross merchandise value—or the amount of sales it helps facilitate—in 2015 and ended the year with $725 million in revenue.

StubHub itself was acquired by eBay in 2007 for $310 million. Its sales are only a fraction of eBay’s bigger business but it is growing. In the last quarter, eBay reported $20.5 billion in quarterly gross merchandise volume (GMV) — the total value of transactions on its platforms. While the majority came from its eBay.com site, StubHub accounted for $869 million in GMV and $177 million in revenue, up 34% increase on a year ago.

“In a world where the richest moments in life are becoming less about the things people have and more about the experiences they have to share, the acquisition of Ticketbis will allow us to connect millions more people with inspiring events,” said Scott Cutler, President of StubHub, in a statement. “The only boundary to an incredible experience is access, and this acquisition will enable StubHub to offer more events on a global basis to fans and event-goers around the world, and to help them discover new ways to enrich their lives.”

“The acquisition of Ticketbis will enable us to significantly scale StubHub’s international footprint,” added Devin Wenig, President and CEO of eBay Inc. “eBay’s global presence will help StubHub acquire new customers as it expands into markets outside of the U.S. This deal reaffirms our commitment to investing in StubHub and helping fuel its momentum.”

“StubHub’s extensive assets will add tremendous value for ticketing patrons and sellers worldwide, especially as we continue our expansion into nascent markets,” said Ander Michelena, co-founder of Ticketbis and one of its two CEOs (the other is the co-founder, Jon Uriarte). “Together, the StubHub and Ticketbis marketplaces represent tremendous value and opportunity for fans around the world to experience the events they love, whenever and wherever they are. We are thrilled to be a part of the eBay family, and we look forward to continuing our innovation in ticketing as part of the StubHub brand.”

StubHub announced earlier this year that it plans to add original tickets to its platform, that the distinction between secondary and primary markets "is starting to grey." The company is experimenting with sponsorships as well, like with Jennifer Lopez's Vegas residency, and recently expanded its relationship with the NBA’s Philadelphia 76ers.

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2016-05-27 10:00:00
<![CDATA[European Commission adopts an "E-Commerce package": updates EU audiovisual rules and presents targeted approach to online platforms]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6991 The European Commission yesterday (25 May) tabled a package of measures to allow consumers and companies to buy and sell products and services online more easily and confidently across the EU.

 

Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented a plan to boost e-commerce by tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust through better protection and enforcement.

Some of these legislative and non-legislative initiatives as part of the Digital Single Market strategy are:

(1)   A legislative proposal to address unjustified geoblockingand other forms of discrimination on the grounds of nationality, residence or establishment.

The general objective of this proposal is to give customers better access to goods and services in the Single Market by preventing direct and indirect discrimination by traders artificially segmenting the market based on customers' residence. Customers experience such differences in treatment when purchasing online, but also when travelling to other Member States to buy goods or services.

So this proposal prohibits the blocking of access to websites and other online interfaces and the rerouting of customers from one country version to another.

(2)   A legislative proposal on cross-border parcel delivery services to increase the transparency of prices and improve regulatory oversight. 

The general objective of this Regulation is to address specific issues relating to cross-border parcel delivery services such as: make markets work more effectively making the regulatory oversight of the parcels markets more effective, and consistent and encouraging competition; increase the transparency of tariffs in order to reduce unjustifiable tariff differences and lower the tariffs paid by individuals and small businesses, especially in remote areas.

(3)   A legislative proposal to strengthen enforcement of consumers' rightsand guidance to clarify, among others, what qualifies as an unfair commercial practice in the digital world.

The purpose of this guidance document is to verify the unfair business-to-consumer commercial practices in the internal market (‘the UCPD’). It applies to all commercial practices that occur before (i.e. during advertising or marketing), during and after a business-to-consumer transaction has taken place.

(4)   A legislative proposal for a revised Directive on Audiovisual Media Services.

The Digital Single Market (DSM) strategy for Europe calls for a modernisation of the Audiovisual Media Services Directive (AVMSD) to reflect these market, consumption and technological changes. It requires the Commission to focus on the scope of application of the AVMSD, the protection of minors and advertising rules.

This proposal takes into account changes in the audiovisual landscape since the last revision to ensure that the AVMSD will provide a modernised, flexible and forward looking legal framework.

(5)   A non-legislative policy position (Communication) on the opportunities and challenges of online platforms (accompanied by a Staff Working Document).

The objective of this Communication is twofold: to outline the key issues identified in the assessment of online platforms, and to present the Commission’s position on both the innovation opportunities and the regulatory challenges presented by online platforms, and to set out its approach to supporting their further development in Europe.

The relevant press releases and MEMOs (Q&As) are available at http://europa.eu/rapid/press-release_IP-16-1887_en.htm and http://europa.eu/rapid/press-release_IP-16-1873_en.htm (press releases); http://europa.eu/rapid/press-release_MEMO-16-1896_en.htm and http://europa.eu/rapid/press-release_MEMO-16-1895_en.htm (MEMos / Q&As) as well as reproduced below for ease of reference.

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2016-05-26 10:00:00
<![CDATA[Yoox Net-a-Porter sets its sights on the Middle East with funds from Dubai mall operator]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6990 The online-only luxury retailer Yoox Net-a-Porter (YNAP), that styles itself as the “world’s biggest luxury fashion store”, wants to expand its reach in the Middle East. The deal gives Alabbar Enterprises 4% of Yoox Net-a-Porter.

Yoox Net-a-Porter Group agreed to sell a 100 million-euro stake to Alabbar Enterprises, the Dubai-based owner of Emaar Properties, the parent company for the group that owns The Dubai Mall, the world's most visited luxury shopping destination. Which could help to the world’s largest online luxury retailer expand in the Middle East.

Alabbar Enterprises, controlled by Emaar chairman Mohamed Alabbar, will buy new shares amounting to 4% of YNAP. Under the deal, Alabbar will be issued 4% of ordinary shares at a price of €28.00 per share, a 5.7% premium on the Milan-listed company’s closing price.

The transaction unites the online retailing partner for brands like Armani and Moncler with the operator of the world’s largest shopping mall in Dubai. As a strategic investor, Alabbar can provide insights and support to YNAP in the Middle East, which represents 5% of global luxury spending, the Italian company said.

“We also believe that such an agreement with a key wholesaler should also help YNAP strengthen its relationships with luxury brands,” said Mauro Baragiola, an analyst at Citigroup in Milan. “We increasingly find it difficult to see why bearish investors on YNAP should remain such.”

The deal should also help Alabbar deepen ties with Middle Eastern shoppers as tourist spending fades and a rival mall opens this year in neighboring Qatar. Burberry Group Plc and Prada said this month their sales in the region have been hurt by a lack of visitors, particularly in Dubai. Luxury sales grew 1% in the Middle East last year, slowing from a 4% gain in 2014, excluding currency swings, according to Bain & Co.

On the other hand, Federico Marchetti, Yoox Net-a-Porter CEO, indicated plans to use the funds over the next two years for localization in target markets such as the Middle East, and to develop an integrated omni-channel platform across the group’s brands.

Yoox Net-A-Porter, which was formed with last year's merger of luxury retailers Yoox Group and Net-A-Porter Group, said Alabbar would be in a position to provide the company with support and would be key to developing the company’s Middle Eastern e-commerce business, which accounts for 5% of global luxury consumption.

Some concerns rose over the future direction of the group after Net-A-Porter founder Natalie Massenet resigned last year. But the investment goes a long way in replacing confidence with shares rising 3.5% to €27.40, after earlier surging as much as 7.4%.

 ‘Remarkable’ growth

The online retailer has experienced “remarkable” growth in the region even without offering products tailored to local clients, the company said. This “is further testament to the group’s significant potential in this flourishing market,” YNAP said.

YNAP will use the funds to invest in technology and “high-potential geographies,” while retaining maximum balance-sheet flexibility, it said. Yoox is No. 72 in the Internet Retailer 2015 Europe 500 while Net-A-Porter's former parent company, was No. 31.

The company had planned to sell as much as 200 million euros of stock following the merger that led to its creation last year. Cash requirements are lower than previously estimated and the board does not plan to raise the remaining 100 million euros, YNAP said in the statement.

 

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2016-05-25 10:00:00
<![CDATA[EU legislators should recognize the role of “online platforms” in driving e-commerce growth in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6988 In light of the current discussion at European level on “online platforms”, Ecommerce Europe asks EU policy makers to acknowledge the crucial role such platforms play for online marketplaces, shopping malls, intermediaries, search engines and comparison tools in modern B2C, B2B and C2C e-commerce.

 

 

Online platforms should be seen as a driver of Europe’s socio-economic development in the digital era and not as a danger. That is why Ecommerce Europe wants to contribute to a better understanding of “online platforms” with its newly published position paper.

“We support the thorough analysis made by the Commission and such an analysis should ensure sound political understanding of online platforms’ individual and dynamic character, and the benefits they bring to consumers in the online distribution of goods, services and digital content”, declared the Secretary of Ecommerce Europe Ms. Marlene ten Ham.

That is why Ecommerce Europe believes that the public consultation launched by the Commission last year on online platforms is a good start for identifying not only the benefits but also any problems in contractual relations between the involved parties that cannot be solved by existing legal provisions.

European policy makers should take into account that there is no single definition which covers the variety of online platforms. Ecommerce Europe, for the purpose of this analysis, sees an online platform as a digital environment that enhances and drives e-commerce between the parties involved in that digital environment.

Therefore, Ecommerce Europe considers that this notion should cover five different types of online platform services: online marketplaces, online shopping malls, comparison tools, search engines and intermediaries.

In that view, it seems more appropriate to recognize, understand and focus on the different functions, characters, the parties involved, the different contractual relations emerging in such a digital environment and the eventual problems arising on the different types of platforms, than trying to cover all these activities in one single definition.

 

Variety and complexity of different online platform services ask for a differentiated, vertical approach

Nowadays practice shows that all combinations of different service types are offered or are being developed. Sellers and buyers can be consumers as well as professional traders. In the view of Ecommerce Europe, it is obvious that this enormous variety of contractual relations possible between online platforms, consumers and traders form a complex ecosystem that cannot be covered by a horizontal approach. The complexity demands a differentiated approach taking into account this enormous variety in contractual relations, the character of the platform service and the parties involved.

New legislative initiatives on platform services should only be taken when proven necessary and not sufficiently covered by the pre-existing EU legal framework and when market self-regulation cannot provide for sufficient coverage. When there is a proven need for new legislative initiatives, then these should preferably be principle-based, device-neutral, technologically future-proof and pro-innovation.

Source: http://www.ecommerce-europe.eu/press/eu-legislators-should-recognize-the-role-of-online-platforms-in-driving-e-commerce-growth-in-europe

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2016-05-23 10:00:00
<![CDATA[The importance of a Third-Party to entering China’s e-Commerce market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6985 With e-commerce exploding across China, businesses from around the world want to enter the fray. According to a study by Accenture and AliResearch, China is expected to become the largest cross border B2C market in the world by 2020, with over 200 million shoppers purchasing US$245 billion worth of imported goods online.

Accessing this tremendous market, however, presents a variety of challenges. One such challenge is choosing a third-party (TP), an agency that offers international companies with no physical presence in China access to Chinese e-commerce platforms, also known as a Tmall Partner or Trusted Partner.

To create a presence on Tmall Global, the cross border version of China’s largest B2C online marketplace, companies must be directly invited by Tmall or apply through the lobbying of a TP. As a result of this policy and the rapid proliferation of China’s e-commerce market, a myriad of TPs have emerged recently, aiming to capitalize on this lucrative business.

When expanding into China’s e-commerce market, choosing a trustworthy TP suited is essential to connect with discerning Chinese consumers and avoid squandering unnecessary resources.

TP Certification

E-commerce giant Alibaba’s Tmall Global launched in 2013 to offer Chinese customers access to foreign brands with no physical presence in China. As much of the attractiveness of foreign brands for Chinese consumers lies in product trustworthiness and quality, Tmall Global established its invitation and TP application system to filter out counterfeiters to ensure quality control and strong consumer confidence.

Tmall and other e-commerce platforms certify TPs if they meet certain conditions. In order to qualify, TPs must have previous cross border e-commerce and logistics experience, boast a multilingual staff, and have ERP system and IT interface integration ability. Additional qualifications include having international offices and the capacity for overseas business development, as well as owning cross border warehousing.

How to Choose a TP

Before choosing a TP, investors are advised to have a clear market entry strategy such as the company’s size, reputation, industry, region of origin, and long term strategy must be examined before jumping into Chinese e-commerce.

Industry and Region

It is important to choose a TP with extensive experience in the investor’s industry to help with regulations overseeing particular types of products. Similarly, TPs active in particular regions should have in depth knowledge of the regulations, supply chains, and business cultures of specific countries, and provide unique language skills and support systems.

Scope of Services

The services offered by a TP are another key factor to consider as they offer integrated assistance through a single point of contact with experience in China. Depending on the company, it may seek additional services beyond merely gaining access to Chinese e-commerce platforms. Secondary services many TPs offer include business strategy development, industry intelligence, digital marketing, sales promotion, etc.

Costs and Presence

Any investor expanding into China must budget for the extensive costs of entering a new market. Investors often underestimate the costs of establishing an e-commerce storefront, and the costs associated with engaging a TP are often overlooked entirely. TPs generally charge sales commission in addition to quarterly service fees as incentive to provide effective service. This is in addition to the costs of using each individual e-commerce platform.

As cross border e-commerce costs are high, investors have the option of choosing TPs that support alternative platforms to ease into the market more gradually. In addition to premium flagship stores, where a brand sells its own products directly, many TPs offer support for authorized and specialty stores as well. The authorized store model involves a brand selling products directly to a TP, which then re-sells the goods on its own storefront or through another authorized re-seller (Jingdong, for example). A specialty store is a more informal option, which uses C2C platforms such as Taobaoand WeChat to re-sell a brand’s products.

Key Takeaways

Selecting a TP is a challenging task for foreign investors given its short track-record and lack of reliable information. Before entering the market, investors should have a clear understanding of how a TP can complement their existing infrastructure and capabilities. Ideally, investors should not rely on TPs to form their e-commerce strategy, but enlist a TP that fits into their pre-existing design.

 

Source: http://www.china-briefing.com/news/2016/04/28/how-to-choose-a-thirdparty-when-entering-chinas-ecommerce-market.html

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2016-05-20 10:00:00
<![CDATA[U.S. Treasury White Paper on Online Marketplace Lending: Opportunities and Challenges]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6980 The U.S. Treasury Department has issued a white paper regarding the emerging of the online marketplace lending industry. Entitled “Opportunities and Challenges in Online Marketplace Lending”, the document follows a “Request for Information” from 2015 where platforms and industry observers submitted comments to Treasury. Besides, it contains researches and recommendations for the industry.

This paper also acknowledges the benefits and risks associated with online marketplace lending, and highlights certain best practices applicable both to established and emerging market participants.

Advances in technology and the availability of data are changing the way consumers and small businesses secure financing, in this way, online marketplace lending has emerged as an industry offering faster credit. Through this effort, Treasury took steps to understand the potential opportunities and risks presented by this evolving industry.  For this, approximately 100 responses were received to the RFI from online marketplace lenders, trade associations, consumer and small business advocates, academics, investors, and financial institutions. The comments covered a wide range of issues, but several common themes emerged, including the following:

Use of Data and Modeling Techniques for Underwriting is an Innovation and a Risk: The use of data for credit underwriting is a core element of online marketplace lending, and one of the sources of innovation that holds the most promise and risk. While data-driven algorithms may expedite credit assessments and reduce costs, they also carry the risk of disparate impact in credit outcomes and the potential for fair lending violations. Importantly, applicants do not have the opportunity to check and correct data potentially being used in underwriting decisions. 

There is Opportunity to Expand Access to Credit: The online marketplace lending is expanding access to credit by providing loans to borrowers who might not otherwise have received capital. Although the majority of consumer loans are being originated for debt consolidation purposes, small business loans are being originated to business owners for general working capital and expansion needs. Distribution partnerships between traditional and online marketplace lenders may present an opportunity to leverage technology to expand access to credit further into underserved markets. 

New Credit Models and Operations Remain Untested: New business models and underwriting tools have been developed in a period of very low interest rates, declining unemployment, and strong overall credit conditions. However, this industry remains untested through a complete credit cycle. Higher charge off and delinquency rates for recent vintage consumer loans may augur increased concern if and when credit conditions deteriorate.

Small Business Borrowers Will Likely Require Enhanced Safeguards: RFI commenters drew attention to uneven protections and regulations currently in place for small business borrowers. Besides, they argued that small business borrowers should receive enhanced protections.

Greater Transparency Can Benefit Borrowers and Investors: RFI responses strongly supported and agreed on the need for greater transparency for all market participants. Suggested areas for greater transparency include pricing terms for borrowers and standardized loan-level data for investors.

Secondary Market for Loans is Undeveloped: Although loan originations are growing at high rates, the secondary market for whole loans originated by online marketplace lenders is limited. The active growth of a securitization market will require transparency and significant repeat issuances.

Regulatory Clarity Can Benefit the Market: RFI commenters had diverse views of the role government could play in the market. However, most argued that regulators could provide additional clarity around the roles and requirements for the participants.

In order to encourage safe growth and access to credit through the continued developments of online marketplace lending, the white paper introduces these recommendations: Support more robust small business borrower protections and effective oversight, ensure sound borrower experience and back-end operations, promote a transparent marketplace, facilitate interagency coordination through the creation of a standing working group for online marketplace lending, expand access to credit through partnerships that ensure safe and affordable credit  through access to government-held data and.

In addition, this white paper identifies potential trends that will require ongoing monitoring. These include the evolution of credit scoring, the impact of changing interest rates, potential liquidity risk, increasing mortgage and auto loans originated by online marketplace lenders, potential cybersecurity threats, and compliance with anti-money laundering requirements.

You may download the report in theU.S. Treasury Department.

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2016-05-18 10:00:00
<![CDATA[Ecommerce in Germany expected to reach €66.9bn in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6978  After reaching an ecommerce turnover worth 59.7 billion euros last year, predictions are this industry will grow by 12 percent in 2016.

 

The B2C ecommerce sales in Germany are expected to reach 66.864 billion euros in 2016. After reaching an ecommerce turnover worth 59.7 billion euros last year, predictions are this industry will grow by 12 percent in 2016, to reach 66.9 billion at the end of the year.

The German ecommerce association BEVH has released some data about the local online trade. It showed that ecommerce in Germany was worth 59.87 billion in 2015. Now the Ecommerce Foundation published a new report on the online market in Germany. It confirmed that ecommerce in Germany increased by 13.3 percent to reach 59.7 billion euros, but also looks forward.

According to the organization, which bases its prediction partly on data from BEVH, the German ecommerce industry will increase by 12 percent this year and reach 66.864 billion euros at the end of this year. This would mean the industry will grow slower than it did last year, when it grew 13.3 percent.

Andreas Arlt, who is the federal chairman of the board at Händlerbund, thinks the regional trade in Germany is under radical change, with more and more customers shopping online. “The local business has realized the importance of online and the need of adaption in order to remain competitive. However, digital and local trade are not mutually exclusive but should rather complement each other thanks to new digitization strategies and technical solutions”, he says.

In the full report, which can be ordered for 95 euros, Kai Schotten from Asendia Germany also has something to say about the local ecommerce industry. About the latest logistical development in Germany, he says: “Some ecommerce companies are piloting same-day delivery in Germany, underlining the trend of more rapid delivery times. However, I think this is more about companies trying to differentiate themselves from the competition than a service that consumers are requesting. In the future, demand for services such as click and collect and pre-booked time slot delivery will grow.”

View report

Source. Ecommerce News Europe

 

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2016-05-17 10:00:00
<![CDATA[Amazon has another billion-dollar business, a B2B portal]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6974 Amazon Business hit $1 billion in sales within the first year after its April 2015 launch, and is growing 20% month to month, the company says.

Amazon Business, the company’s separate retail site focused on selling directly to businesses and enterprise customers, is producing blow-out growth rates. Launched in April 2015 to replace AmazonSupply.com, where Amazon itself was the only seller, Amazon Business hit $1 billion worth of goods in 12 months and is growing at a month-to-month clip of 20%, said Prentis Wilson, vice president of Amazon Business.

“We see a significant opportunity to serve business customers,” said Wilson. “People are used to shopping on Amazon in their own homes… The thing we hear most often from business customers is, ‘Can we have an Amazon shopping experience at work?’”

Although Amazon won’t break out total sales figures for Amazon Business, the one-year mark was a good time to “share some of the momentum” for Amazon Business, which has more than 300,000 customers and is growing at a clip of 20% each month. This is attributed to steady increases in numbers of customers, suppliers and products.

Among its new customer segments there are schools, universities, hospitals, medical clinics, restaurants, construction contractors and government agencies. The Amazon Business site is also blowing out its number of products and entering new business and industrial product categories. It has 9 million business-relevant items, that’s grown since 2012, when there were 500,000 offerings on AmazonSupply.

Despite that more than 30,000 third-party sellers completed a little more than half of all orders on Amazon Business, the B2B portal is only available to U.S. companies, though Wilson did not rule out a move into international territories at a later date.

Besides, Amazon Business also is continually expanding its purchasing and selling services designed to make online transactions easier and faster for businesses.

Among the new services it’s offering buyers and sellers:

  • Business accounts, which allow a company to add thousands of individual buyers, or groups of buyers and departments, authorized to place orders under the same account. A company can run analytics reports to monitor spending by individuals and groups of buyers.
  • Customer-specific pricing which allows suppliers to display pricing —such as discounted pricing based on high order volume— to particular customers as they log into their account. Customers can also view off-contract pricing available from other sellers.
  • Electronic invoicing, which lets customers purchase products from multiple sellers and receive a single invoice from Amazon Business. Customers pay Amazon Business, which then pays each supplier included in the invoice.
  • The ability to purchase from Amazon Business through 31 procurement software applications, including the ability to link from such applications directly to a “punchout” catalog of authorized products.
  • Workflow for routing order approvals among a buyer’s superiors.

Amazon Business also provides sellers with Fulfillment By Amazon services, which lets customers receive products ordered from multiple suppliers through a single FBA shipment. Fulfillment By Amazon is a service in which Amazon warehouses products for marketplace sellers and fulfills their orders.

Amazon would not specify the average commission that takes on Amazon Business transactions, but the average fee for all categories on Amazon is 15%. The fee varies by product category, and Amazon’s fee schedule lists a revenue-share fee of 12% of transaction value in the Industrial/Scientific products category.

 

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2016-05-12 10:00:00
<![CDATA[The geographical blocking of eCommerce spreads throughout the EU]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6957 Initial findings from the Commission's e-commerce sector inquiry show that geo-blocking is widespread in the EU. This is partly due to unilateral decisions by companies not to sell abroad but also contractual barriers set up by companies preventing consumers from shopping online across EU borders.

The European Commission has published initial findings on the prevalence of geo-blocking which prevents consumers from purchasing consumer goods and accessing digital content online in the European Union.

This information was gathered by the Commission as part of its ongoing antitrust sector inquiry into the e-commerce sector, launched in May 2015. In particular, the replies from more than 1400 retailers and digital content providers from all 28 EU Member States show that geo-blocking is common in the EU for both consumer goods and digital content.

38% of the responding retailers selling consumer goods and 68% of digital content providers replied that they geo-block consumers located in other EU Member States.

The e-commerce sector inquiry serves the purpose of gathering market information to allow the Commission to better understand if and to what extent any barriers erected by companies affect European e-commerce markets.

The facts and data on geo-blocking published do not prejudge the finding of any anticompetitive concerns or the opening of any antitrust cases. The findings will feed the Commission's on-going analysis in the sector inquiry to identify possible competition problems and also complement actions launched within the framework of the Commission's Digital Single Market Strategy, to address barriers that hinder cross-border e-commerce.

Margrethe Vestager, Commissioner in charge of competition policy, said "Not only does geo-blocking frequently prevent European consumers from buying goods and digital content online from another EU country, but some of that geo-blocking is the result of restrictions in agreements between suppliers and distributors. Where a non-dominant company decides unilaterally not to sell abroad, that is not an issue for competition law. But where geo-blocking occurs due to agreements, we need to take a close look whether there is anti-competitive behaviour, which can be addressed by EU competition tools."

More and more goods and services are traded over the internet but cross-border online sales within the EU are only growing slowly. The Commission's initial findings call this practice geo-blocking, whereby retailers and digital content providers prevent online shoppers from purchasing consumer goods or accessing digital content services because of the shopper's location or country of residence.

In some cases, geo-blocking appears to be linked to agreements between suppliers and distributors. Such agreements mayrestrict competition in the Single Market in breach of EU antitrust rules.

In contrast, if geo-blocking is based on unilateral business decisions by a company not to sell abroad, such behaviour by a non-dominant company falls clearly outside the scope of EU competition law.

There are a number of reasons for retailers and service providers not to sell cross-border and the freedom to choose one's trading partner remains the basic principle.

 

 

 

 

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2016-05-09 10:00:00
<![CDATA[Mobile shopping behaviors in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6959 Zanox, a German affiliate marketing network that’s active across Europe, has revealed some insights on mobile shopping behaviors across 11 international markets, of which most of them are in Europe. It shows that the United Kingdom and the Nordics top the list of mobile transactions, while Switzerland is at the bottom. This country however, generates the highest average order values in the online travel industry.

 

Zanox released this data in its bi-annual Mobile Performance Barometer. Among the markets its researched are the Benelux, Eastern Europe, France, Germany, Austria, Italy, the Nordics, Spain, Switzerland and the United Kingdom.

When looking at the sales development through the year per market, some signification variations become clear. Spain for example experienced a typical summer recess between July and September, while Italy doubled its sales during this period compared to March. According to Zanox this is due to a strong travel booking season. The growth of mobile sales in Eastern Europe is comparable to that of France, with a peak at the end of the year.

Sales via mobile device are still increasing rapidly. “The accelerating growth rates show that the mobile market has not yet matured, but is constantly developing”, Zanox writes. It also explains that whereas tablets were the purchasing leaders in the previous years, smartphones are catching up.

Most sales growth (with the results in 2015 compared to those in 2014) in a European market can be found in Spain, where sales increased by 68.8 percent. Good growth numbers can also be found in East Europe (68.7%) and the Nordics (68.3%). The Benelux lags behind with just 24.2 percent sales growth.

Zanox also looked at mobile sales share per operating system. In Germany, iOS and Android are almost in balance (50% versus 49%), while in East Europe and Spain, Apple’s mobile operating system only accounts for 31 percent of mobile sales. But in the Nordics and the United Kingdom, iOS is the dominant OS in terms of sales, with respectively shares of 72 percent and 71 percent.

According to Zanox, there is a strong preference for Android devices in countries with lover purchasing power and iOS remains the global leader in driving sales, although it’s losing share in all markets surveyed.

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2016-05-06 10:00:00
<![CDATA[Facebook’s Instant Articles is now open to all publishers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6960 As previously announced, Facebook finally has opened its Instant Articles format to all developers. Publishers can add text and images, but also slideshows, audio captions, maps, video and support for Facebook likes and commen.

Using Instant Articles, publishers can show Facebook mobile users a fast-loading and mostly distraction-free view of their posts while still also showing them a limited amount of their own ads (or use Facebook’s Audience Network to monetize their content) and measure pageviews through tools like Adobe Analytics, Chartbeat, comScore and others.

“Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them,” the company says. “Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”

Facebookis making further changes to the advertising policies for its Instant Articles product and will now enable publishers to place video ads into content they post on the platform. The social network said it will also allow publishers to place one additional ad unit at the bottom of every Instant Article, which it estimated could increase ad impressions by more than 20%. Currently publishers may include one ad for every 350 words of content.

“In our conversations with publishers, these changes popped up as the biggest steps we could take to make the biggest impact,” said Josh Roberts, Instant Articles product manager at Facebook.

Facebook previously made changes to its Instant Articles ad policies in December after publishers complained that restrictions made it too difficult for them to generate revenue from content they posted to the feature. It began allowing publishers to include more advertising in each article and to sell Facebook-only ad campaigns to marketers.

Publishers will now also be able to publish native ads as Instant Articles, as well, and visually distinguish them from their regular content by applying different styling options and adding a sponsor logo to them.

It’s the latest evolution for the Instant Articles program, which allows publishers to host content directly on Facebook instead of posting links to direct users back to their own websites. It’s designed, in part, to help address the problem of slow loading times on the mobile Web.

Publishers will soon be able to place both autoplay and user-initiated video ads within Instant Articles, and to include pre-roll advertising before any editorial video content they publish, Mr. Roberts said. Autoplay video ads must have their sound disabled, however.

“We care about user experience first and foremost, but we know this doesn’t work if publishers can’t monetize their content successfully,” Mr. Roberts explained.

Facebook will continue collecting feedback from publishers and may make further Instant Articles changes based on their requests. It’s currently running a test to allow some publishers to collect users’ email addresses from within Instant Articles, for example, which it may or may not roll out to all participants.

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2016-05-05 10:00:00
<![CDATA[Swiss Post starts Kaloka, online marketplace for small businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6958 Swiss Post has started in Bern an online marketplace for small businesses. This platform, called Kaloka, will take care of the entire ecommerce value chain, from online store to logistics. The postal service of Switzerland will also integrate local startups into the project and offers a SMS-butler.

 

In Switzerland, just as in many other countries, it’s not hard to set up an online store, but it’s a real struggle to run a successful one. Because if one wants to have a well-performing online store, a retailer must put many effort in the website, the marketing, the logistics, the customer service et cetera. And altogether that’s something many small entrepreneurs and business don’t have the resources or the expertise for. And those companies are the ones Swiss Post wants to help further.

That’s why it has launched in Berna a new online marketplace, called Kaloka. At the moment there are about 45 companies from Bern which offer their products on the shared shopping platform. Consumers who place an order on this website before 13:00, can get their goods delivered to their homes at 16:00. And orders placed until 17:00 will be delivered by 20:00 the same day. This same-day delivery will be provided by the bicycle courier service of Swiss startup Notime. It’s also possible to order items the usual way by post or to collect the goods at the corresponding store. Kaloka also offers a service to consumers who don’t want to look for products themselves; its SMS shopping service suggest items for those people.

In an official statement, Swiss Post says it started this new service both to test a new same-day delivery format in the Bern area, and to make its services available along the ecommerce value chain. “This allows small businesses to focus on their core business while we take care of, for example, the online shop, packing, and payment collection.”

Kaloka will run as a pilot project until 15 September this year. Swiss Post will then evaluate and decide if and how the project should be continued.

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2016-05-04 10:00:00
<![CDATA[Tmall, Mei.com Launch Luxe-goods Flash Sales Channel]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6954 On March 30th, Mei.com and Alibaba launched the TMALL Luxury Flash-Sale Channel with a live-streamed fashion show event featuring 42 looks, all immediately shoppable through the new channel.

Tmall.com, Alibaba Group’s market-leading B2C online marketplace, has officially launched a flash sales channel for luxury brands, capitalizing on a strategic investment the e-commerce giant made last year in China’s top flash sales platform for high-end products.

The Tmall channel, which was soft launched about three months ago, is being managed by Mei.com, which since 2010 has operated a popular China website that provides a flash sales outlet for nearly 300 well-known international luxury brands including Armani, Zegna, Michael Kors, Longchamp and Tumi through exclusive partnerships.

Alibaba last July invested an undisclosed amount in Mei.com, saying the site’s relationships with a wide range of affordable luxury goods merchants would complement Tmall’s roster of high-end retailers such as Burberry, Coach and Hugo Boss, which have Tmall flagship stores.

The new flash sales channel gives Tmall.com shoppers direct access to discounted luxury goods from more than 3,000 retailers and authorized distributors, boosting Tmall’s selection of quality products—something Alibaba officials have said is of strategic importance as Chinese consumers become more sophisticated and demanding.

“The launch of the channel will further the variety of brands on Tmall and offer China’s burgeoning middle class a one-stop shopping platform for quality goods and service,” said Alibaba Group Chief Marketing Officer Chris Tung.

Once a top destination for luxury brands, the China market has become more challenging in the past couple of years as the country’s economic slowdown and a government crackdown on corruption dented sales growth of expensive items. After largely resisting e-commerce as an unpalatable sales channel that diluted “high-touch” customer relationships nurtured in brick-and-mortar shops, an increasing number of luxury brands have been ramping up their digital initiatives and opting for more flexible pricing to attract customers.

By leveraging Alibaba’s network of shopping sites, including existing daily deals platform Juhuasuan, luxury brands can access some 400 million China consumers, among them “eight million quality customers … who spend more than RMB 4,000 ($US 619) every month on Tmall,” Tung said.

Alibaba and Mei.com last week staged a fashion show in Shanghai to mark the official launch of a flash sales channel on Tmall’s mobile app.

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2016-05-03 10:00:00
<![CDATA[China Changes Online Import Tax Rules, a Move to Help Cosmetics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6956 China is changing tax rules for imported goods that are sold online in a move that will see beauty products such as eye creams and moisturising gels from L’Oreal SA’s Lancome and Korea’s Amorepacific Corp. becoming cheaper for Chinese consumers.

The government will remove a special tax, or so-called parcel tax, that was previously levied on imports sold online. Instead, it will charge value-added and consumption duties that are currently imposed on most products sold in China but with a 30 percent discount, according to a Thursday statement posted on the website of the Ministry of Finance.

The move came after China broadened in January a pilot program in which a port district in the eastern city of Hangzhou was allowed to trade imported goods at lower taxes. As the world’s second-largest economy pushes its online retail industry and promotes the so-called “cross border e-commerce,” the country has expanded the program to 13 cities. China’s State Council approved the latest changes which will come into effect on April 8, according to the Thursday statement.

“Cosmetics will be the biggest beneficiary after the tax adjustment," said Catherine Tsang, a Hong Kong-based tax partner at PricewaterhouseCoopers LLP. As beauty and personal care is one of the most popular category among imports bought by China’s Internet shoppers, any price cuts will further boost the market, Tsang said in an interview.

Riding on a wave of popularity from South Korea’s TV dramas and music, Amorepacific’s Etude House and other brands from the country are in demand among Chinese customers. For Korean products, cross border e-commerce has become a more direct and cheaper way to expand in China compared with setting up store networks, Tsang said.

Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion yuan ($98 billion) and accounting for 17 percent of China’s total online retail sales, according to data from Mintel Group Ltd.

The most popular categories of products being purchased online in China are consumer electronics, clothing and shoes, appliances, food and beverage, and beauty products, according to research firm Euromonitor International.

Previous changes to promote cross-border e-commerce include:

* China started pilot program with a zone in Hangzhou in March 2015
* Trial expanded Jan. 2016 to Tianjin, Shanghai, Chongqing, Hefei, Zhengzhou, Guangzhou, Chengdu, Dalian, Ningbo, Qingdao, Shenzhen, Suzhou
* Parcel tax in zones set at 10% (food, infant items), 20% (electronics, apparel), 30% (high-end watches), 50% (cosmetics, alcohol)
* Tariffs waived for items that incur taxes below 50 yuan

While food and baby items such as diapers may cost more after the April adjustments because of their current lower tax rates, those imports may remain attractive as China’s growing middle-class are becoming more concerned about health and are willing to pay more for quality, daily necessities, PwC’s Tsang said.

“That’s why the demand for imported goods is increasing so fast,” she said. ”China’s consumer now are less price-sensitive especially to products they eat or use on their skins.”

Source Alizila

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Cosmetica-China.jpg' border=0 alt='China Changes Online Import Tax Rules, a Move to Help Cosmetics'>
2016-05-02 10:00:00
<![CDATA[WeMarket launches B2B marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6955 WeMarket has officially launched its B2B marketplace. International buyers and sellers can do business with each other on this online platform, without having to deal with private customers. The Dutch website is an initiative of one of the founders of file transfer website WeTransfer.

 

 

WeMarket was already in beta for quite some time, but today it officially launched its website. The company presents itself as a platform where B2B buyers and suppliers can trade on a global scale, without any hassle or charge.

Companies who want to trade via WeMarket are verified on entry, so there will be no private consumers. The website also uses so called Karma points to show which suppliers are trusted by others. Companies who want to buy products can target different markets and use filters to show only the results from a certain continent or country.


WeMarket was founded in 2013 by Bas Beerens, one of the creators of Dutch file transfer website WeTransfer. It claims to be the world’s first B2B marketplace where renowned brands trade with distributors, wholesalers, retailers and stocklot traders. The team currently consists of 20 employees.

]]> <p> <img style='cursor:pointer;cursor:hand' width='188' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Wemarket.jpg' border=0 alt='WeMarket launches B2B marketplace'>
2016-04-29 10:00:00
<![CDATA[Amazon plans two-hour delivery in Berlin]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6953 Berlin may be the second city in Europe where Amazon delivers goods within two hours after an order has been placed. The American retail giant is said to prepare the launch of its two-hour delivery service in the German capital. Amazon already offers such offering in London.

The German newspaper Welt reported this, thereby citing several Berlin transport companies. On behalf of Amazon a commercial building on Berlin’s Kurfürstendamm has been repurposed as a warehouse for more than 10,000 articles from the retailer’s assortment. According to the newspaper such a high number of products is made possible due to so-called random storage, where strict sorting isn’t necessary because computer programs have taken over the jobs of finding the products.

Amazon hasn’t confirmed the plans, but doesn’t deny them either. “We have no announcement about this at the moment”, an Amazon spokesperson said. Deliveries would start in May and would at first be carried out by courier firms that are already active in Berlin, taking place six days a week in two shifts.

Welt says: “rarely transport in Germany was affected by so much innovation as it is now. At first sight it seems this new offer is only about a shorter delivery time. But at second glance it becomes clear what goals Amazon pursues and how this will change the entire German parcel industry.” Until now, Amazon used mostly Deutsche Post’s DHL parcel service for deliveries in Germany, but as the American company is building up its own delivery capabilities, DHL’s business could be threatened.

In July last year, Amazon launched Amazon Prime Now in London which made it possible for customers to have their goods delivered within one hour.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-DE.jpg' border=0 alt='Amazon plans two-hour delivery in Berlin'>
2016-04-28 10:00:00
<![CDATA[In a First, Alibaba Joins Global Anti-Counterfeit Group]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6952 Alibaba Group has become the first e-commerce company to join the International AntiCounterfeiting Coalition (IACC), the world’s largest non-profit organization dedicated to fighting product counterfeiting and piracy, as the China-based e-commerce giant seeks greater cooperation with global brands to curtail the online sale of fake goods.

 

Alibaba, which runs China’s largest online marketplaces, has been accused by some Western companies of not doing enough to keep listings for counterfeit products off its shopping websites. Participation in the Washington, D.C-based IACC—which has members from a wide range of industries and includes brands such as Burberry, 21st Century Fox, Apple and Celgene—will help Alibaba secure additional industry support to more effectively battle the problem, said Alibaba Group Vice President Matthew Bassiur, who heads global intellectual-property enforcement for the company.

“Counterfeiting is a global, industry-wide issue,” Bassiur said in a statement, “and a key component to our overall success is effective collaboration with brands, retailers, trade associations, governments and other industry partners.” As an official IACC member, Alibaba will become part of a network of several hundred companies, law firms, brand owners and other IP experts working on solutions to online counterfeiting and piracy. Membership will “further enhance our earnest efforts to forge closer relationships with brands as we continue to explore and implement innovative solutions to address counterfeiting,” Bassiur said.

IACC President Bob Barchiesi noted that room was made for Alibaba in the coalition through the creation of a new general membership category. Alibaba has already been collaborating with the IACC since 2013, work that led to the development of the IACC MarketSafe Program, which helps IACC members identify and take down infringing listings on Alibaba’s Taobao and Tmall.com marketplaces via an expedited removal procedure.

“Alibaba has consistently shown an unparalleled level of commitment over the years towards working with us and our members on IP protection and anti-counterfeiting matters,” Barchiesi said. “Having Alibaba as a member will help enrich the ongoing dialogue among IACC members, and enable us to come up with better ways to tackle counterfeiting worldwide,” he said, adding that “with the pace the market is moving, the successful e-commerce platforms will be those who build the right strategic partnerships to ensure safe and trusted marketplaces.”

Bassiur joined Alibaba in January after serving in key intellectual-property and corporate security roles at Apple and Pfizer. In an e-mail interview with Alizila, here’s what he had to say about joining the IACC and Alibaba’s ongoing anti-counterfeiting battle:

Counterfeiting is a global problem affecting brands across all industries, including e-commerce, so we need to work together. Alibaba continuously seeks opportunities to enhance cooperation and its relationships, and the IACC includes more than 250 brands, trade associations, law firms, and other key constituencies. We look forward to partnering closely with our fellow members.

An increasing number of brands are already embracing partnerships with Alibaba as an important part of their anti-counterfeiting strategy. The importance of such partnerships is reflected in the IACC’s decision to extend membership to e-commerce companies. Alibaba is setting a precedent as the first e-commerce company to join IACC, and we will be building upon an existing relationship that has already proven successful since the creation of the MarketSafe program.

 

How IP rights are protected across Alibaba’s platforms is an important indicator of the health and integrity of our marketplaces, so IP enforcement is a top priority. We have a robust, proactive anti-counterfeiting program. That being said, we recognize that there will always be room for improvement. We also recognize that we are uniquely positioned to help lead this charge. Together with brands, governments and the industry associations we will address root causes with practical, rational and innovative solutions.

There are many achievements and it would be very difficult to select one as the biggest. I would say that the IACC MarketSafe program is an excellent example. The partnership launched in 2013 and has resulted in a 100% take-down rate, the closing of 5,000 seller storefronts, and the removal of more than 160,000 infringing product listings. We’re also partnering with international brands and other trade associations in order to streamline our processes, and more effectively identify potential infringements. In fact, by the end of January 2016, more than 580 brands had joined our “good faith” program, which is a simplified takedown process without the burden of providing evidence of counterfeiting. Simply put, we take their word that the listing is offering counterfeit product.

Additionally, Alibaba is one of the few, if not the only, company in the industry that actively assists law enforcement in conducting offline anti-counterfeiting investigations. In one case, the intelligence provided by Alibaba helped track down and break a complex and large-scale counterfeit operation in both China and the UAE. Arrests were made and tens of thousands of fake luxury handbags were confiscated in Dubai.

Unfortunately, no. Technologies such as image recognition and data analytics are vital to our success, but their effectiveness has limits. There will never be a technological solution to eradicate all counterfeiting. An effective strategy requires a holistic approach that incorporates close collaboration between Alibaba and rights holders, associations, and government entities.

This year we’re investing heavily in advanced anti-counterfeiting technologies, continuing to expand partnerships within the private and public sectors, strengthening platform governance rules, practices and penalties, as well as announcing and implementing what we believe are game-changing approaches to IPR enforcement within the e-commerce industry. Alibaba takes counterfeiting very seriously and it is our goal to become the standard by which all e-commerce companies are judged.

As I mentioned before, at any given time Alibaba’s marketplaces host over a billion product listings. While we conduct daily proactive monitoring, we also rely on brand owners to share this responsibility by notifying us of potentially infringing activity. The closer brands work with us, the better we become at understanding their problems and challenges.

We encourage brands to establish an ongoing dialog with Alibaba, utilize our takedown processes, and provide us with recommendations and feedback. Many brands coordinate with us through various associations and coalitions dedicated to IPR protection, but an increasing number are establishing direct relationships with Alibaba.  We welcome partnerships that serve to advance our collective efforts in IPR enforcement.

Source http://www.alizila.com/in-first-alibaba-joins-global-anti-counterfeit-group/

]]> <p> <img style='cursor:pointer;cursor:hand' width='167' height='100' src='http://www.emarketservices.com/Clubs/ems/news/alibabadef(1).jpg' border=0 alt='In a First, Alibaba Joins Global Anti-Counterfeit Group'>
2016-04-26 10:00:00
<![CDATA[Amazon Introduces Style Code Live]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6950 Free, live interactive show brings viewers the latest trends in fashion and beauty.

 

Amazon has announced its first daily live show, Style Code Live. The show is dedicated to fashion and beauty, featuring useful tips from style experts and viewers, looks the audience can easily shop, and an interactive viewing experience that includes live chat. Style Code Live is a 30-minute show, free to all viewers, and streams weeknights at 9 ET/6 PT at www.amazon.com/stylecodelive. Viewers can also follow Style Code Live for show updates on Instagram, Facebook, Twitter, and Snapchat (StyleCodeLive).

The overall format will be centered around their audience embracing the interactive viewing experience. Should you wish to tune in to the free 30 minute show, you can look forward to Style Code Live giving you a “shoppable” experience and access to the latest fashion and beauty trend news.

Other features that could tempt you to being a Style Code Live fan include:

  • Live Chat:The audience can join the Style Code Live conversation via live chat at any time during the show, ask questions, and share their own perspectives and tips.
  • Style Carousel:A Style Carousel directly under the Style Code Live player dynamically updates to highlight products available on Amazon as they are featured in the show.
  • Style Links: A running list of links captures products and topics discussed, including those that viewers can find off of Amazon.
  • Chat Host: Our show hosts will participate in live chat, chiming in frequently to respond to viewer questions and comments.
  • Style Code Love Bag:Viewers can click on the Style Code Love Bag to “applaud” segments and products throughout the show. They’ll see the bag fill as viewers click and release virtual confetti once it’s full.

Style Code Live will be hosted by style obsessed trio Lyndsey Rodrigues, Rachel Smith, and Frankie Grande

]]> <p> <img style='cursor:pointer;cursor:hand' width='143' height='150' src='http://www.emarketservices.com/Clubs/ems/news/amazon-Style.jpg' border=0 alt='Amazon Introduces Style Code Live'>
2016-04-25 10:00:00
<![CDATA[Ecommerce in South Korea]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6948 South Korea is a hotly competitive ecommerce market. Consumers there often prefer marketplaces, such as 11street, shown above, as well as aggressive discounts and loyalty-reward programs.

 

South Korea is the seventh largest retail ecommerce market in the world and the third largest in Asia Pacific, after China and Japan. It boasts the fastest Internet speeds in the world, which drives one of the highest ecommerce penetration rates in Asia Pacific of close to 65 percent.

Ecommerce comprises roughly 10 percent of retail sales in the country. Two dominant ecommerce sites in the country are marketplaces: Gmarket and 11street. A third major site, Coupang, launched a marketplace recently that already has 25,000 sellers. Marketplaces, in other words, are popular in South Korea, like in Japan.

Ecommerce has grown significantly over the years in South Korea. Coupang is likely the fastest growing. The company is valued at $5 billion. It has raised $1.5 billion since its launch in 2010, making it the third most-funded startup, after Uber and Flipkart.

The largest ecommerce category in South Korea is travel-related products and services, followed by clothing and fashion, and then household goods. This is based on data from KOSTAT, a South Korean statistics and analysis service.

According to eMarketer, 2015 retail ecommerce sales in South Korea were roughly $37 billion, making it the seventh largest in the world, behind China ($563 billion), U.S. ($350 billion), U.K. ($94 billion), Japan ($79 billion), Germany ($73 billion), and France ($42 billion).

Roughly 64 percent of South Korean consumers use their smartphones to access the Internet. This has led to explosive growth for mobile commerce sales, which are expected to be approximately $15 billion in 2016. U.S. 2016 mobile commerce sales will be roughly $142 billion, according to Forrester. Coupang reportedly generates roughly 70 percent of its sales through smartphones. All major ecommerce companies in South Korea have apps and mobile websites.

Ecommerce site designs in Korea are more like the U.S. with less information density. This is different from Japanese sites, where information density is preferred. Korean sites also cater to global customers and hence support multiple languages in many cases. Gmarket, for example, supports English and Chinese, in addition to Korean.

Ecommerce sites in South Korea use discounting to drive traffic and gain market share. Coupang, for example, claims its diaper prices are the lowest in the country; Coupang is presumably subsidizing the price by investing marketing dollars. Gmarket offers discounts of 50 percent for first-time buyers.

Gmarket also offers loyalty and discounting programs, called Gstamp and Smile Points, to help retain existing customers. Gmarket has monthly coupons for additional discounts on top of the already discounted prices. Additionally, Gmarket offers a daily drawing to let customers win more Gstamps and Smile Points. This heavy discounting is likely not sustainable in the long term.

South Korean consumers heavily use credit cards for ecommerce. On average, South Korean households have roughly four cards. In addition to Visa and MasterCard, there are South Korean card brands, such as KB Kookmin, Shinhan, Samsung, and Hyundai.

Money transfers, such as wire transfers and electronic fund transfers, are another common form of ecommerce payments. Electronic wallets are used frequently for mobile commerce, as consumers often link the wallet to their credit card or bank accounts.

Similar to Japan, South Korea’s high population density and a small size mean faster deliveries. Coupang has built its own delivery system, RocketDelivery, that is known for same day delivery. It already has 14 warehouses and plans to grow to 21 by 2017, to make shipping even faster.

Gmarket also delivers quickly. But being a marketplace, it first gets the sellers to ship ordered products to Gmarket’s warehouse. Then it consolidates products from different sellers that are part of the same order into a single box and ships it to the customers. This process takes a couple of days, but the customers prefer it. Instead of receiving multiple boxes from the sellers that may not be packaged appropriately, customers receive just one box from Gmarket.

Traditional brick-and-mortar retail businesses in South Korea are not known for customer service. Ecommerce sites have taken advantage of this to grow their business. Coupang, for example, set up its business from the start around customer service. Its delivery service staff acts as brand ambassadors by handing out product samples and handwritten thank you notes. This is also one of the big reasons for Coupang’s huge growth in the South Korean market, even though its 2010 launch was much later than Gmarket (2000) and 11street (2008) .

Ecommerce marketplaces in South Korea typically require similar information from sellers. This includes: certificate of business registration in South Korea, a bank statement, a passport copy of the representative shown on the business registration, and additional seller details.

South Korea is a big, competitive ecommerce market. Multiple, competing sellers often sell the same products. To lure customers, these sellers often greatly discount the product price to capture market share. Some even sell products at a loss for that reason. Ecommerce retailers that are considering selling in South Korean should first carefully assess if their product is unique enough, versus existing offerings.

 

 Source: Practical eCommerce, GaganMehra

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/corea-del-sur(2).jpg' border=0 alt='Ecommerce in South Korea'>
2016-04-22 10:00:00
<![CDATA[Facebook revolutionizes Business Messenger features]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6946 Marc Zukerberg, Facebook’s founder, has announced “bots” for Facebook Messenger. Bots are humanlike robots built with AI algorithms that can interact between the user and business.

Calling businesses could be a thing of the past if Facebook has its way. The company officially launched Bots on Messenger, its version of chatbots, which allow you to interact with businesses straight from the Facebook Messenger app.

Thus, the company has announced a new API that will allow developers to build bots into Messenger. The idea is that brands and retailers like 1-800-Flowers or CNN can connect with users via messaging, and automate those conversations to eliminate the need for human-to-human interaction.

The tools will allow brands to bypass the creation of complicated communications systems and instead rely on Facebook’s pre-existing Messenger network, which now has 900 million users. Chatbots are already being utilized by messaging apps, such as Kik, and were described as “the future of apps” by Microsoft CEO Satya Nadella.

There will be a way to search for bots in the app, and developers can advertise their bots on Facebook’s News Feed, driving users to Messenger to interact with the bot. For those who don’t know how to build bots, Facebook is offering a “bot engine” to help developers build them. That engine will be powered by Wit.ai, an artificial intelligence startup it bought in January of 2015 to help people chat with robots.

The “Structured Messages” that chatbots will provide as part of their responses to users include information such as titles, images, URLs, and calls to action such as encouragement to visit a website, review an online order, or make a reservation at a restaurant.

The Live Chat plugin, on the other hand, allows businesses to add a Messenger link to their websites, alongside other contact info. When a user taps on the “Message Us” button on a website, they will then be redirected to the Messenger app on their phone in order to interact with the business. The process will be no different than a general conversation on the platform, and will include regular features such as read-receipts and typing indicators.

Chatbots have the potential to revolutionize how we interact with businesses, in fact, chatbots could be a new front for businesses to sell their products, as well as offer new information about news, weather, and more.

Besides, the platform will roll out URL chat links and Messenger Codes (that can be scanned like QR codes using a phone camera) for every account. Facebook is already luring brands to use Messenger to sell their products, having previously added a payments system to the app.

 

Marc Zukerberg, Facebook’s founder, has announced “bots” for Facebook Messenger. Bots are humanlike robots built with AI algorithms that can interact between the user and business.

Calling businesses could be a thing of the past if Facebook has its way. The company officially launched Bots on Messenger, its version of chatbots, which allow you to interact with businesses straight from the Facebook Messenger app.

Thus, the company has announced a new API that will allow developers to build bots into Messenger. The idea is that brands and retailers like 1-800-Flowers or CNN can connect with users via messaging, and automate those conversations to eliminate the need for human-to-human interaction.

The tools will allow brands to bypass the creation of complicated communications systems and instead rely on Facebook’s pre-existing Messenger network, which now has 900 million users. Chatbots are already being utilized by messaging apps, such as Kik, and were described as “the future of apps” by Microsoft CEO Satya Nadella.

There will be a way to search for bots in the app, and developers can advertise their bots on Facebook’s News Feed, driving users to Messenger to interact with the bot. For those who don’t know how to build bots, Facebook is offering a “bot engine” to help developers build them. That engine will be powered by Wit.ai, an artificial intelligence startup it bought in January of 2015 to help people chat with robots.

The “Structured Messages” that chatbots will provide as part of their responses to users include information such as titles, images, URLs, and calls to action such as encouragement to visit a website, review an online order, or make a reservation at a restaurant.

The Live Chat plugin, on the other hand, allows businesses to add a Messenger link to their websites, alongside other contact info. When a user taps on the “Message Us” button on a website, they will then be redirected to the Messenger app on their phone in order to interact with the business. The process will be no different than a general conversation on the platform, and will include regular features such as read-receipts and typing indicators.

Chatbots have the potential to revolutionize how we interact with businesses, in fact, chatbots could be a new front for businesses to sell their products, as well as offer new information about news, weather, and more.

Besides, the platform will roll out URL chat links and Messenger Codes (that can be scanned like QR codes using a phone camera) for every account. Facebook is already luring brands to use Messenger to sell their products, having previously added a payments system to the app.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='112' src='http://www.emarketservices.com/Clubs/ems/news/FBMessenger.jpg' border=0 alt='Facebook revolutionizes Business Messenger features'>
2016-04-21 10:00:00
<![CDATA[Alibaba Invests $1 billion in Leading SE Asia Ecommerce Site Lazada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6945 Alibaba Group’s drive to generate more business from international e-commerce got a significant boost today when the Hangzhou, China-based company announced it has agreed to acquire a controlling stake in Lazada Group, a top Southeast Asia e-commerce platform.

Founded in 2012, privately owned Lazada runs retail websites in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The company, which operates its own logistics networks, has an established presence in a region where online shopping is relatively undeveloped but is growing fast as consumers learn to use their smartphones to purchase products that are unavailable in local shops.

The deal calls for Alibaba to invest about $500 million in newly issued equity capital of Lazada and acquire shares from certain of the company’s shareholders, according to an Alibaba press release, for a total investment of approximately $1 billion.

Through its stake, Alibaba establishes an important new foothold outside China. The company said the transaction is expected to help brands and distributors around the world that already do business on Alibaba’s online marketplaces, as well as local merchants, to reach the Southeast Asian consumer market.

“With the investment in Lazada, Alibaba gains access to a platform with a large and growing consumer base, a proven management team and a solid foundation for future growth in one of the most promising regions for e-commerce globally,” said Alibaba Group President Mike Evans in a statement. “This investment is consistent with our strategy of connecting brands, distributors and consumers wherever they are,” Evans added, noting that the deal will “support our ecosystem expansion in Southeast Asia to better serve our customer base.”

The countries served by Lazada have a combined population of about 560 million and an estimated internet user base of 200 million, according to Internet Live Stats. With only 3% of the region’s total retail sales conducted online, Southeast Asia has plenty of upside as internet penetration continues to rise, Alibaba and Lazada officials said.

“Southeast Asia is an attractive, mobile-driven consumer market that is highly fragmented and diverse,” said Lazada Group CEO Max Bittner, adding the region is characterized by “significant barriers to entry and a nascent modern retail sector that has large headroom for growth.”

“Leveraging Alibaba’s unique know-how and technology will allow us to rapidly improve our services and provide an even more effortless shopping and selling experience,” Bittner said in a statement.

Headquartered in Singapore, Lazada founded its business by selling inventory to customers from its own warehouses, later adding online-shopping marketplaces that allow third-party retailers to sell their products through Lazada’s sites. The company has local operations in areas such as marketing and sales, fulfillment and online payments, as well as established logistics and last-mile delivery.

Lazada is the only e-commerce platform that operates across the entire Southeast Asia region, making it a potential “one-stop shop” solution for global brands wanting to expand in the region, according to Alibaba.

The investment provides a boost to Alibaba’s efforts to expand its businesses outside of China. Alibaba’s China marketplaces accounted for 86 percent of the company’s total revenue in the quarter ended Dec. 31, with international wholesale and retail businesses contributing just 6 percent. Alibaba Group Executive Chairman Jack Ma has said he would like to see the company’s international operations ultimately to contribute up to half of total revenues.

“Globalization is a critical strategy for the growth of Alibaba Group today and well into the future,” Evans said in announcing the Lazada deal.

In addition to the $1 billion investment, Alibaba reached an agreement giving it the right to purchase the remaining holdings of certain Lazada shareholders at fair market value during the 12 to 18 month period after the transaction closes.

 Source http://www.alizila.com/alibaba-invests-1-billion-leading-se-asia-e-commerce-site-lazada/

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2016-04-19 10:00:00
<![CDATA[Ecommerce in Switzerland was worth 6.6 billion euros in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6943 The shift of stationary retail to online trading continues and that cross-border ecommerce is gaining importance increasingly.

 

Swiss online shoppers bought goods online with a total value of 7.2 billion Swiss francs, or 6.6 billion euros, last year. The online retail sector in Switzerland increased by 7.5 percent in 2015 and now also accounts for 7.5 percent of the total retail sector in this Central-European country.

That is the result of a total market survey conducted by Swiss ecommerce association VSV in cooperation with GfK and Swiss Post. It concluded that the shift of stationary retail to online trading continues and that cross-border ecommerce is gaining importance increasingly.

As said, 6.6 billion euros in sales were generated in the online and mail order retail industry in Switzerland, which is 7.5 percent more than the online revenue was in 2014. When looked at the last five years, the Swiss ecommerce industry retail grew by 1.8 billion Swiss francs. Meanwhile, the stationary trade lost 2.5 billion francs.

The two top-selling product categories are consumer electronics (1.64 billion CHF/€1.5 billion) and fashion & footwear (1.38 billion CHF/€1.26 billion).


Of the 7.2 billion Swiss francs that were generated in the online retail industry in Switzerland, 5.3 billion came from consumers who shopped at online companies (B2C), 1.1 billion went to online stores abroad and 800 million Swiss Francs were generated at auction sites and online marketplaces. In addition, goods with a total value of an estimated 250 million Swiss francs were picked up at parcel stations abroad.

The researchers looked at online and mail orders by Swiss consumers and of all these transactions, 90 percent was conducted online. Of these online transactions, a quarter happened via mobile devices.


Swiss consumers still prefer to buy on account. According to the survey, 81 percent of customers in Switzerland uses this payment method while purchasing something online. Around 13 percent (last year: 12%) of consumers paid by credit card or via PayPal.


For 2016, VSV, GfK and Swiss Post expect further growth of 7-10 percent, while the offline textile and electronics industries will be under great pressure with falling sales per m². Also, they expect the price level will continue to fall with enormous competition with new players (from China).

]]> <p> <img style='cursor:pointer;cursor:hand' width='155' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Suiza-eCommerce.jpg' border=0 alt='Ecommerce in Switzerland was worth 6.6 billion euros in 2015'>
2016-04-18 10:00:00
<![CDATA[New website Ecommerce Europe Trustmark online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6942 The Ecommerce Europe Association has released the new website for its Ecommerce Europe Trustmark. With the website, the pan-European online retail association wants to give consumers a place where they can read in full what their rights are and what commitments the online retailer has made.

 

The website of Ecommerce Europe Trustmark informs visitors about the trustmark, shows them the benefits and explains them how the trustmark works.

According to Ecommerce Europe, such a trustmark is really necessary in today’s ecommerce industry. “Lacking consumer trust in online transactions obstructs the growth of the European ecommerce market”, the association writes.  Back in 2014, the organization announced it would launch a pan-European trustmark. Now, national associations of Norway, Denmark, the Netherlands, Belgium, France, Spain, Switzerland, Italy, Hungary, the Czech Republic, Germany, Finland and Portugal are participating.

Boosting trust in cross-border ecommerce

“In the rapidly expanding ecommerce market, it is more important than ever that online traders are transparent about their obligations towards the consumer”, explains Marlene ten Ham, Secretary General of Ecommerce Europe. “Our trustmark and its dedicated website give consumers peace of mind by allowing them to read in full what their rights are, and what commitments the online trader has made. This is essential for boosting trust in cross-border ecommerce.”

By clicking on the Trustmark logo, the consumer is directed to the Code of Conduct which obliges the retailer to use fair and transparent contract terms and to be transparent about the offer and prices before the consumer enters the order process.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/European-TrustMark cuadrada.jpg' border=0 alt='New website Ecommerce Europe Trustmark online'>
2016-04-15 10:00:00
<![CDATA[Western Europe’s share of global ecommerce to decline]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6940 Western Europe is the second largest B2C ecommerce region in the world in terms of sales and is set to retain this position through 2019. But, due to an expanding share of Asia-Pacific, Western Europe is predicted to lose about one percentage point in its share of global B2C ecommerce. Nevertheless, it will still account for one quarter of the world’s ecommerce sales.

That’s the main conclusion from a report by yStats.com, which covered the UK, Germany, France, Spain, Italy, Netherlands, Belgium, Sweden and Austria. It also said Western Europe ends second after Asia-Pacific in terms of the region’s B2C ecommerce’s share of total retail sales. The European region, consisting of huge online retail markets like the UK, France and Germany, is generally advanced in terms of internet and online shopper penetration. Last year, eight countries in this regions had an internet penetration rate of above 90 percent, while in four countries 80 percent of internet users were considered online shoppers.


The report also shows that in countries such as Germany and the Netherlands, B2C ecommerce already accounts for a high one-digit share of total retail sales, and in the UK this share reaches a double-digit number and is one of the highest worldwide. “Due to this fact, the majority ecommerce markets in Western Europe are projected to see only moderate growth rates in ecommerce sales in the coming years, though still outpacing general retail significantly”, the German agency explains.

In Western Europe there’s a rise noticeable of mobile commerce and omnichannel retail. More and more consumers are using more devices and locations to make a purchase. For example, in Italy the mobile share of ecommerce sales is predicted to more than double between 2014 and 2017. And click-and-collect is becoming increasingly popular in the UK, where this delivery method was used by over two thirds of online shoppers last year.


Among the huge ecommerce players in Western Europe is Amazon, which continues to hold the leading position in almost all major markets there, in terms of sales, website visitors or both. “Other pan-European leaders include Germany-based Otto Group and Zalando, while France-based Cdiscount and UK-based Tesco generate significant sales and website traffic in their respective domestic markets”, yStats writes. “Furthermore, Chinese ecommerce websites Alibaba and Aliexpress are gaining popularity among Western European online shoppers, already finding place among the top online shopping destinations in Spain.”

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2016-04-14 10:00:00
<![CDATA[Amazon plans two-hour delivery in Berlin]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6938 Berlin may be the second city in Europe where Amazon delivers goods within two hours after an order has been placed. The American retail giant is said to prepare the launch of its two-hour delivery service in the German capital. Amazon already offers such offering in London.

 

The German newspaper Welt reported this, thereby citing several Berlin transport companies. On behalf of Amazon a commercial building on Berlin’s Kurfürstendamm has been repurposed as a warehouse for more than 10,000 articles from the retailer’s assortment. According to the newspaper such a high number of products is made possible due to so-called random storage, where strict sorting isn’t necessary because computer programs have taken over the jobs of finding the products.

Amazon hasn’t confirmed the plans, but doesn’t deny them either. “We have no announcement about this at the moment”, an Amazon spokesperson said. Deliveries would start in May and would at first be carried out by courier firms that are already active in Berlin, taking place six days a week in two shifts.

Welt says: “rarely transport in Germany was affected by so much innovation as it is now. At first sight it seems this new offer is only about a shorter delivery time. But at second glance it becomes clear what goals Amazon pursues and how this will change the entire German parcel industry.” Until now, Amazon used mostly Deutsche Post’s DHL parcel service for deliveries in Germany, but as the American company is building up its own delivery capabilities, DHL’s business could be threatened.

In July last year, Amazon launched Amazon Prime Now in London which made it possible for customers to have their goods delivered within one hour.

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2016-04-13 10:00:00
<![CDATA[UK shipping platform Zenstores adds WooCommerce support]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6935  

 

 

Zenstores already supported sellers who use Amazon, eBay, Etsy, Magento or Shopify to sell their goods online, but today it announced it now also supports WooCommerce, a popular ecommerce toolkit for blogging platform WordPress. “Integrating with WooCommerce makes our platform available to a massive and highly-engaged global audience of small online sellers and makes us a part of the amazing WordPress community, which we’re delighted to now be able to contribute to”, Zenstores CEO Tom Palmer said.

After adding integration for WooCommerce, Zenstores has more ecommerce platforms in mind. It said it wants to integrate BigCommerce and OpenCart for the second quarter of this year.

Zenstores aimes to decrease the time sellers are busy with shipping tasks. It was launched in January 2015 and is headquartered in Bristol in the United Kingdom. Since its launch it saw more than 1.7 million orders shipped through its platform. It supports sellers shipping orders with Royal Mail (PPI and 2D Barcode labels), myHermes, Yodel, APC and SecuredMail.

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2016-04-11 10:00:00
<![CDATA[Alibaba boosts virtual reality in their eCommerce services]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6930 Alibaba has formally thrown its hat into the virtual reality ring after the Chinese eCommerce giant announced the launch of its in-house VR research lab, dubbed GnomeMagic Lab.

The company’s plan for the VR lab stems from its core eCommerce business. For its first-ever project, the “Crater”, GnomeMagic Lab is going to develop a 3D virtual warehouse with a view to integrate VR into the shopping experience. Alibaba claims to have completed 3D modeling for hundreds of products and will accelerate the process with standard modeling tools.

Together with the lab, the company released Buy+ Plan, aiming to produce high-quality VR content in cooperation with YoukuTudou— the Chinese video site it invested in and is in the process of acquiring for $3.5 billion —, Alibaba Entertainment and Alibaba Music.

Besides, the company invested in red hot augmented reality company Magic Leap earlier this year, in a deal that put Alibabavice chairman Joe Tsai on the board, and it has tinkered with 360 degree panoramic video for YoukuTudou but this is its official entry into the space.

Alibaba, which claims 400 million users across its services, said that GnomeMagic Lab will work with its shopping businesses with a view to integrating VR into the shopping experience while exploring other applications, such as entertainment via Alibaba Pictures. Moreover, the company is setting up a store dedicated to VR hardware to help companies tap into its vast audience.

In a press announcement, former Facebook engineer Zhao Haiping, who is on the Alibaba’s GnomeMagic Lab team, said VR could enable customers to shop virtually on New York’s Fifth Avenue from the comfort of their own home. On a more practical level, Alibaba wants to help merchants use VR to sell on its sites, it said it has already created VR visuals for hundreds of products.

The year of 2016 is often referred to by industry insiders as “Year One” for virtual reality. Many domestic internet giants are flocking to the emerging industry. Alibaba’s rival Tencent announced last December an all-inclusive VR plan, including VR display headsets that support PC, game console and mobile devices. A consumer-level VR product is slated for this year, according to the company.

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2016-04-08 10:00:00
<![CDATA[The main reason shoppers abandon their online purchases in Europe is high shipping costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6929 The European market has a high rate of shopping cart abandonment.

 

The study by B2C Europe in collaboration with Bluebeez, which analyses the online consumer habits of shoppers in the eight main markets in Europe, also reveals that 79% of the consumers surveyed had abandoned at least one purchase in the last six months. One third of online shoppers do not return to complete the shopping process, according to the conclusions of this report.

When asked the motives that lead them to abandon their shopping cart, 40% of the consumers surveyed cited high shipping costs as the main reason justifying this abandonment. European purchasers are more likely to finalising a purchase in an online shop that offers free and flexible delivery, and are even willing to travel to a physical collection point if they can save on these expenses.

A large proportion of those surveyed (33%) indicated that they had begun a process of shopping online simply to find out the total cost, and that once they had obtained this information they gave up. Price comparison is a very widespread habit in the online market. In order to recover these customers, online retailers can send an e-mail reminder or offer these customers special personalised deals.

Other reasons leading shoppers to abandon a purchase is that their favourite payment method is not available (20%), over-long delivery periods (15%), and a lack of information on the returns process (11%).

The study concludes that online shoppers demand greater flexibility in delivery and in returning their orders to online stores. Online shoppers also demand agility, and facilities for returning products with which they are not totally satisfied. Online stores therefore need to offer the same facilities to both domestic and international customers if they want to increase their sales.

In order to simplify the returns process for online stores and consumers, B2C Europe offers theReturnYourParcel service, which provides a simple, fast and inexpensive way of managing returns in Europe. The online store generates a returns label through the ReturnYourParcel app and sends it by mail to the consumer so they can send their product back. B2C Europe then takes charge of centralising these returns in its local distribution centres and returns them to the eCommerce warehouse.

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2016-04-07 10:00:00
<![CDATA[eCommerce will reach 523 billion dollars in the USA by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6928 The forecast for online consumption in the United States is very optimistic for the next five years.

 

According to a report by Forrester Research, sales via the Internet in the country will reach 523 billion dollars by 2020, whereas the number of consumers shopping and browsing online will hit 270 million people, largely stimulated by activity through the mobile channels. 

The report entitled “US Cross-Channel Retail Forecast: 2015-2020”, compiled for Forrester by SucharitaMulpuru, predicts an average growth rate of 9.32% for the next five years.

The most important finding for North American retailers is the expected increase in coming years in the number of users and shoppers via smartphones and tablets, particularly smartphones. The importance of mobile channels to retailers goes far beyond merely purchasing and direct browsing. According to the data from Forrester, it is estimated that in 2015, mobile devices were instrumental in over 1 billion dollars-worth of purchases made throughout the year, combining online and off-line transactions. 

Forrester predicts that the market will see the influx of a total of 26 million new shoppers by the end of the decade to a figure of 570 million, driven by ever smarter terminals and access to ever faster wireless networks, making it easier to access and consume any time and in any place. 

Currently in the US it is estimated that there are 244 million people who browse and consume online.

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2016-04-06 10:00:00
<![CDATA[How to tap into the booming online fruit trade]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6921 The requirements for this growing channel –particularly in China, United States and Europe– are greater attention to product quality, new promotional strategies and formulas for directly reaching out to the end consumer. 

 

FruitDay, the Chinese website specialised in the online sale of fresh fruit, is barely seven years old and already has over four million customers in China. It serves 300 cities and had sales of around 75 million euros last year.

These figures highlight the rapid growth in China in recent years in sales of these products via the Internet, and marks the start of a trend that is set to become stronger in coming years, both in China and in the United States and Western Europe, mainly through supermarket chains.

Fresh produce will be the key to determining which retail firms take the lead, as it offers companies generous margins, and is a category with a frequent rate of purchase.

"The two main supermarket chains in the United States –Walmart and Kroger– have become much more aggressive in making inroads into the online channel in the last two or three years, and Amazon is also a strong presence", explains Roland Fumasi, vice-president and senior analyst for food and agribusiness research at Rabobank.

Quality and innovation

The quality of the food is very important in online commerce to ensure an exporter has the best purchasing options and prices on the international markets, as unsatisfied customers may post negative comments on the Internet. One option to avoid this is for the exporters themselves to find formulas to guarantee the quality, by reaching out directly to the end consumer.

This is what the exporter Prize did in the case of cherries, by designing a special format for the fruit distributed via the Internet so it does not need to be repackaged when it reached its destination. This means it is fresher on arrival and thus receives better ratings from the end consumer.

Although it is not easy to take the decision to venture into the online market –and may end up being more expensive and complex for the exporter–, this is a strategy that will bring benefits in the medium term.

Roland Fumasi also highlights that the quality of a product is fundamental: "If the consumers select their fruit in a supermarket and it's no good, they'll partly blame themselves. But if this happens with an online purchase they'll blame the company".

Other marketing strategies

The expectation of finding lower prices online is one of the reasons for consumers' preferences, and this can be addressed with specific promotional strategies for this channel. Each customer's preferences can also be differentiated according to their purchasing history.

International analyses reveal that the information from the rest of the chain –mainly the providers– is increasingly highly rated. "The producers should be more proactive in communicating with the rest of the value chain, and should maintain a close relationship with them. They should also make sure their online information is well organised, as the retailers are going to need these facts to be transparent and available", says Roland Fumasi.

The Internet is also a good channel for niche consumers to find the products they need. According to the Rabobank report, organic, hydroponic and sustainably-produced foods have high potential, particularly for the "millennials", a segment that leads the field in purchasing fresh fruit online in the different markets.

Who to forge links with in China

Alejandro García Huidobro, general manager and Prize member, flags up the importance to any exporters entering the world of online sales of paying attention to who will distribute the fruit, prioritising the business relationships that can be sustainable in the medium and long-term.

Doubts arise because in some cases the prices online are much lower than what the fruit actually costs; this shows that retailers are losing money in order to quickly gain a foothold in the market and then launch on the stock exchange.

A report on China by Nielsen shows that companies like Tmall, JD and YHD enjoy the highest brand prestige on the Internet, whereas the ratings for companies specialising in the sale of fruits vary from city to city. In Shanghai the leader is FruitDay, whereas in Beijing and Guangzhou it is Womai and SF Express.

"In terms of consumer loyalty, Tmall is the leader, as 20% of those surveyed say that it has the best platform, and another 19% say they would recommend it", says the report.

60% of Chinese consumers buy fresh produce via the Internet on a daily basis, with the main categories being dairy products and fruit, according to the survey by Nielsen. The average age of the consumers is 33 years; 80% are married and 81% have higher education.

Online sales in the fresh produce category will account for 25 billion dollars in the US by 2023, according to Rabobank.

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2016-04-05 10:00:00
<![CDATA[51% of UK ecommerce happened via mobile]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6922 For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom.

 

 During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third quarter of last year.

IMRG and Capgemini released figures on the online retail sales in the United Kingdom during the last quarter of 2015. It found out that the desktop and laptop accounted for 49 percent of total ecommerce sales, while the tablet was used in 33 percent of cases. The smartphone accounted for 18 percent.

 

When looked at visits to ecommerce websites in the UK, mobile devices even accounted for two-thirds (66 percent) of traffic during this quarter, up from 63 percent in the previous period. And it’s eleven percentage points higher than the same period in 2014, when mobile devices accounted for 53 percent of visits to retail websites.

Increased confidence in mobile shopping
“This leap in mobile penetration appears to be being driven by increased confidence in using smartphones for online shopping”, IMRG writes. “Sales growth through these devices rose sharply in 2015, while growth through tablets reached a record low in December last year.”

“Over the past year smartphones have really started to become a major component of the checkout process and that’s what is driving this leap in mobile penetration”, Tina Spooner, chief information officer at IMRG, says. “In January sales via smartphones grew 95.6% year-on-year for example – over 7x the rate of those via tablets.”

According to Richard Tremellen from Capgemini, the 51% of UK ecommerce sales that happened via mobile devices is a very significant milestone in the history of the online retail sector. “And it reflects the work retailers have put into improving the customer experience on smartphones. Not only have mobile platforms become more secure, but the payment process is also much slicker. The result is smartphone conversion rates that are 70-80% higher than this time last year.”

 

Source : Ecommerce News

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2016-04-04 10:00:00
<![CDATA[The PayPal app endorses peer-to-peer transactions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6919 The new PayPal app uses fingerprints as authentication for transactions.

 

PayPal is again one step ahead in innovation. Paypal –already the quintessential online transaction system– is now venturing into the mobile user experience by completely redesigning its app for iOS and Android. The PayPal app now hasan improved and more intuitive interface that makes it easier for users to manage their money.  

The mCommerce trend is now becoming firmly established, and PayPal knows this from experience: more than a third of the transactions that take place via its platform are done using mobile devices.  For this reason the ePayments company has decided to go even further with its app, and has not only improved its design to adapt to smartphone users, but has also incorporated specific functionalities to make the transactions especially user-friendly. In short, ensuring a better mobile experience for users from the moment they log on to the app.

Notable among the app's more technological aspects is its direct endorsement of peer-to-peer transactions and its fingerprint authentication.

The company had observed the 100% rise in the trend in transactions between private individuals –also known as peer-to-peer– in the last two years, and the new app now provides facilities for this mode. Specifically, the app allows money to be sent and received between users and their closest acquaintances –that is, family or friends– on their contact list, all with a single gesture. The app also enables the user to create a personalised list with the people with whom these transactions take place on a regular basis.

Another interesting feature of the app is that it incorporates a fingerprint as authentication for transactions, and is particularly available for Android devices. Specifically, this new functionality was proposed by the users themselves, and PayPal listened to the consumers' opinions and needs before redesigning the app.

Another improvement can be seen the moment you open the app. Quite apart from the reworked design, thenew home page is much more intuitive and easy to use. At one glance users can see all the details of their transactions (up to the last three years), manage pending payments or send money to recent contacts. All instantly.

And if this weren't enough, PayPal has included a new section that allows direct payment in physical shops with the app, as well as building customer loyalty through the account and even ordering food via the app.

In short, flexibility, usability and greater security for smartphone users.

The new app will be available in 145 markets, and will provide greater adaptability for users, as they can now manage their payments instantly wherever they may be.

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2016-04-01 10:00:00
<![CDATA[By 2019, over 2,000 million people will have taken to mCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6918 Smartphones have much to do with this boom, as these platforms support the purchase throughout its whole life cycle.

 

This is the prediction of Ovum, which believes that in five years we will have gone from 452.78 million to 2.07 billion mobile shoppers.

Before the end of the decade, more than two billion people will be enjoying all the advantages of mobile shopping.

Ovum estimates that the number of users worldwide will go from 452.78 million in 2014 to2.07 billion by 2019. At the same time, the value of the transactions is also set to rise from 50.92 billion to 693.36 billion dollars.

It is worth noting the role that will be played by two countries: China and the United States. China will contribute 370,29 million mCommerce users within three years, while the USA will be a value leader at the world level.

Smartphones have much to do with the rise in mCommerce. These terminals “have become a platform that can support the whole purchasing life cycle”, explains Eden Zoller, leading analyst at Ovum's Consumer Services & Payments, “from searching and finding products, through to comparisons and recommendations, all the way through to payments”.


Read more at http://www.silicon.es/se-dispara-el-mcommerce-2301862#u0zYY0ICIpaU8UuU.99

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2016-03-31 10:00:00
<![CDATA[Fashion is the number one category in mobile purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6916 A new study points to the spectacular growth of fashion in the field of mCommerce.

 

The day when computers were the only device used to make online purchases is now long gone, as mobile phones take on an increasingly important role in eCommerce.

As can be seen from a report compiled for Privalia by the firm Netquest, as many as two out of every ten purchases made by digital natives from their mobile devices in Spaininvolve fashion items.

The study also points out that digital natives in 2015 spent an average of 140 euros a year buying fashion via their smartphones and tablets –equivalent to 22% of their total yearly fashion budget.

Elsewhere, the study reveals that women complete 7.1 fashion purchases a year on their mobile devices, whereas men make 5.4 purchases a year.

However, men spend more on their mobile purchases –an average of 64.5 euros per purchase, as opposed to the 55 euros spent by women.

The Netquest report also shows that fashion has become the number one category in mobile purchases, for the first time overtaking the “tickets and leisure” category.


Read more at http://www.siliconnews.es/2016/02/23/moda-compras-movil-categoria-reina-2302031/#ycM9TWBpDIwEkebF.99

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2016-03-30 10:00:00
<![CDATA[eCommerce will hit 523 billion dollars in the USA by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6915 Online sales in the US continue to grow year on year in spite of already spectacularly high figures.

 

The forecasts for online consumption in the United States for the next five years are very optimistic. According to a report by Forrester Research, Internet sales in the country will hit 523 billion dollars by 2020, with 270 million people shopping and browsing online, largely due to activity via mobile channels. 

The report entitled "US Cross-Channel Retail Forecast: 2015-2020", compiled for Forrester by Sucharita Mulpuru, predicts an average growth rate of 9.32% for the next five years. 

The most important finding for North American retailers is the increase predicted for coming years in the number of users and shoppers via smartphones and tablets, particularly smartphones. Forrester forecasts that a total of 26 million new shoppers will enter the market by the end of the decade –making a figure of 570 million– driven by ever smarter terminals and access to faster wireless networks, which will enable people to log on and consume any time and anywhere. 

It is currently estimated in the US that there are 244 million people who browse and consume online.

The importance to retailers of mobile channels goes far beyond merely purchasing and direct browsing. According to the data from Forrester, it is estimated that in 2015 mobile devices were instrumental in over one billion dollars' worth of the purchases made throughout the year, including both online and offline transactions. 

"We expect the speed and availability of the mobile networks to continue to grow rapidly, which should significantly catalyse the numbers of people using their phones to shop and determine how fast they can retrieve information", says Sucharita Mulpuru, the study's author and a Forrester analyst.

 

 

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2016-03-29 10:00:00
<![CDATA[eCommerce and mCommerce, unstoppable in Argentina]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6904 eCommerce continues to grow and is mutating into mCommerce.

 

eCommerce is now much more than just a trend and has become consolidated as a surefire way of increasing sales.

eCommerce has been growing at a great rate worldwide for some years and has now become a key activity in the global economy.

The numbers in Argentina for 2015 leave no room for doubt: growth in eCommerce was estimated at around 40%, with revenues of nearly four billion dollars.

The director of the CACE (Chamber of Online Commerce in Argentina), Diego Urfeig, said: “The challenges currently facing the sector are the need to improve customer service and respond more rapidly to any problems and queries that may arise about charging, logistics, trying to meet the deadlines, and giving consumers greater certainty about how the company is going to behave if the consumer buys something.

According to Urfeig, the trends in the coming years will involve mobile devices and ubiquity, the possibility of generating more "context" purchases, providing more tailor-made solutions, and the personalisation of the consumers in everything from their geographic location to their preferences, purchasing history and more.

“I believe we're on the road to personalisation, towards companies' individualising each online consumer so as to offer them a service that is specifically tailored to each one, and so improve the conversion rate of each business. Another of the important points to bear in mind is the potential impact of the IoT –the Internet of Things– on eCommerce, and I believe the experiences we're seeing in other parts of the world in the initiatives by Amazon, Alibaba and others, in which there's integration between the devices for shopping online, is also going to be important in the development of eCommerce in general“, said the executive.

The three trends that are shaping up to be the most important for 2016 are:

  • Mobile eCommerce as a real source of income.
  • The personalisation of the consumer's shopping experience.
  • Rapid delivery systems as an ever greater differential.

 

 

 

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2016-03-28 10:00:00
<![CDATA[Advantages of using the social networks for eCommerce in your business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6903 eCommerce can also benefit from the social networks through the participation and interaction with the customers.

The social platforms are a great opportunity for your eCommerce business to increase its customer base, learn more about their shopping habits and also build loyalty. Here we describe some of the advantages of using social networks for eCommerce in your business.

The use of social networks allows you to increase your customer base by building an online presence. Not only that, your marketing campaigns can include a target public that you would never be able to reach using local advertising.

Another advantage of social networks for eCommerce is that you can use your brand presence to tell your customers and followers what your business is about. And when you offer them great content, your followers are more likely to share what your brand is offering with their friends and family. In other words, the social networks will give your business more visibility.

Using the social networks can also be a way of announcing promotional campaigns and special offers, and you can use the online content to tell your public more about the personal side of your brand. In other words, the content can help you create a connection with your potential customers, increase your consumer base and also build loyalty towards your brand.

eCommerce can also benefit from the social networks through the participation and interaction with the customers. The social networks allow users to make comments, suggestions, requests and to share queries about your business. This can help you find exactly the type of product your potential customers are looking for.

The social networks enable you to set specific demographic goals so the products are displayed precisely to the target public at which you are aiming. As you are targeting a specific group of potential customers, you can achieve the maximum return on your marketing investment.

The article was originally published in Actualidad eCommerce.

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2016-03-23 10:00:00
<![CDATA[Snapchat takes its first steps towards eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6902 Online purchasing is trending in the social networks.

 

Snapchat, like most social networks, is currently monetised via advertising and sponsored contents, but the company has disclosed that its aim is to explore the possibilities offered by eCommerce.

However, the introduction of "buy buttons", for example, has not had much impact among consumers, and only one out of every ten considers them a good idea. Yet the social networks clearly have a great potential for retailers, and it is only natural that the platforms themselves wish to exploit it to their own benefit.

Joanna Coles, one of Snapchat's directors, suggested in a conference that social network users could perhaps purchase online via Sweet, a Snapchat channel developed in collaboration with the publishers Hearst. She revealed no more details about the technical aspects involved in this transformation, or when it would take place, but the platform has already taken its first steps towards eCommerce by introducing a range of functionalities that appear to point in that direction. For example, its Discovery platform, launched in January this year, offers a payment service called Snapcash, and the company has also invested in Spring, a purchasing app for fashion labels.

In fact all the social platforms have started –with varying degrees of seriousness– to toy with this possibility. And as we said before, the potential for directly monetising leads in this way is enormous. Facebook, for example, already set up a new advertising format in October geared to eCommerce, in which brands could showcase several products from their catalogue, and which would take the users directly to the advertiser's online store with one click. At the same time they also added a "Buy" section on the app that could be used by retailers to display their products, and where consumers could buy without leaving the site through "Buy now" buttons. Pinterest has also been making some inroads, and around three months ago included a new shopping section whose operation appears to be similar to the one being considered for Snapchat's Sweet. Pinterest's idea consists of selecting different products every day, picked by the editors based on current trends, and including both items from large chains and small independent retailers. In practice, it works as a section that includes only products which have the "Buy" button, which can be bought by the users as they browse the platform for inspiration.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='145' src='http://www.emarketservices.com/Clubs/ems/news/Snapchat-2.jpg' border=0 alt='Snapchat takes its first steps towards eCommerce'>
2016-03-22 10:00:00
<![CDATA[Preparations for an "Amazon of Big Data" are underway]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6901 The Nesta organisation is working with the London authorities to develop a marketplace similar to Amazon's, where users and companies can buy and sell data and where this information will be available for its commercialisation.

Can you imagine a portal where users and companies can buy, sell and exchange large amounts of data in the same way as occurs in today's marketplaces like Amazon, where individuals and users can buy and sell a wide variety of products?

This is the idea being developed by David Altabev, general director of Government Innovation at Nesta , an organisation that seeks to support governments in taking up new technologies, in conjunction with the London authorities.

“It doesn't exist yet, but we're in discussions with the London authorities and seeing all the information that's out there in the areas of culture, energy and business, among other things. And we want to make this information available like in a marketplace, like Amazon”, said Altabev in an interview during the Smart City Expo, held last week in Puebla

It doesn't exist yet, but we're working with the authorities in London and looking at all the information available in the areas of culture, energy and business, among other things.
The expert said that the important thing is that there must be participation by the private sector, as information and data have become a commodity, and they need to show interest and be open to uploading the data they have onto the platform.

One of the advantages to the private sector of uploading information to a platform of this kind is that it could generate additional revenue, or lead to an exchange between the companies themselves and the users of the information.

“They can place a value on it and start to generate income. Or they may say: ‘If you want my information first give me your data’. Just like in an exchange”, said Altabev.


The marketplace would be open to all types of companies –for example, a telecommunications company could sell a social network information about how often its customers use their services, or it could pass on details of the top-selling units to a telephone manufacturer.

]]> <p> <img style='cursor:pointer;cursor:hand' width='141' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-Big-Data.jpg' border=0 alt='Preparations for an "Amazon of Big Data" are underway'>
2016-03-21 10:00:00
<![CDATA[More than 90% of the U.K.’s B2B marketers are on LinkedIn, followed by 80% that use Twitter.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6895 The study finds that while many B2B companies are active on social media market, only 20% of survey responders view social media as a top driver of ROI.

 

Social media has changed the way people consume and distribute information, and that includes businesses and marketers. In a recent study of more than 200 marketers in the United Kingdom conducted by ALF Insight, LinkedIn proved to be the primary social media channel for B2B marketers.

The study finds that while many B2B companies are active on social media market, only 20% of survey responders view social media as a top driver of ROI.

93% of the B2B marketers in the ALF survey say they have a presence on LinkedIn. The results aren’t all that surprising given the platform’s focus on a professional audience and on connecting people on a more professional level than other social networks. However, the gulf between B2B and B2C is a bit jarring, as only 54% of B2C marketers say they’re on LinkedIn. B2C marketers have placed their focus on Instagram and Facebook, with 88% of B2C responders having a presence on both. (Facebook Inc. owns Instagram.) Four out of five responders on both sides use Twitter for marketing.

The ALF study suggests that Instagram’s introduction of paid advertisements may account for the boom in B2C interest. Only 28% of B2B marketers say they use Instagram, but the study didn’t suggest why.

The ALF study found the following percentages of marketers using social media outlets in their marketing this year, with figures shown for B2B/B2C:

  • LinkedIn, 93%/54%
  • Twitter, 80%/80%
  • Facebook, 63%/88%
  • Instagram, 28%/88%
  • YouTube, 35%/50%
  • Google+, 23%/27%
  • Pinterest, 19%/36%
  • Periscope, 4%/12%
  • Vine, 4%/4%
  • Snapchat, 2%/15%

Sign up for a free subscription to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web— Media LLC, which also publishes the monthly business magazine Internet Retailer. Follow Tim Brusveen on Twitter @TimBrusveen.

]]> <p> <img style='cursor:pointer;cursor:hand' width='113' height='76' src='http://www.emarketservices.com/Clubs/ems/news/Linkedin2(2).jpg' border=0 alt='More than 90% of the U.K.'s B2B marketers are on LinkedIn, followed by 80% that use Twitter.'>
2016-03-18 10:00:00
<![CDATA[Ecommerce Europe presents its vision on e-commerce at the European Consumer Day]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6896 The 18th edition of the European Consumer Day was held in Brussels on 10 March 2016.

 

Ecommerce Europe’s Secretary General, Ms. Marlene ten Ham, participated as a panelist at the European Consumer Day organized by the European Economic and Social Committee. Structured around the central question ‘Better regulation for consumers?’, the different panel discussions addressed the benefits and impacts of the Better Regulation Agenda of the European Commission on consumers.

Marlene ten Ham presented the role of consumers and traders in the digital economy and stressed the fact that both of them complement each other as ‘activist shareholders’ of the online economy. In fact, in the online retail sector consumers and traders rely on each other, and e-commerce is fundamentally based on the symbiosis between these two shareholders. “If the consumer is happy, the trader is happy as well”, added Ms. ten Ham.

Ms. Ten Ham reiterated that consumer trust in cross-border eCommerce remains low with only 15% of EU consumers buying from another EU country and only 38% feeling confident about buying abroad.She added that, in order to boost consumer confidence in online shopping, better regulation is not the only answer as some solutions should come directly from the industry. That is why Ecommerce Europe launched the ‘Ecommerce Europe Trustmark’, a pan-European label with the aim of increasing consumer trust in cross-border purchases. Of course, in order to boost consumer confidence, EU regulators have to tackle the remaining many barriers to cross-border e-commerce and complete the Digital Single Market as soon as possible.

According to Ecommerce Europe’s 2015 “Barriers to Growth” survey, 46% of companies considered differing European legal frameworks as a difficult obstacle to overcome. That is why Ecommerce Europe advocates for a fully harmonized Single Market with simple and easily understandable rules for both consumers and businesses. In order, the European e-commerce association is convinced that “Better regulation” is a good mean able to contribute to achieving these objectives. All parties should be actively involved as “activist shareholders” and participate in this process. Consumer and business associations should work together to ensure that we achieve true better regulation.

Source: Ecommerce Europe

]]> <p> <img style='cursor:pointer;cursor:hand' width='100' height='141' src='http://www.emarketservices.com/Clubs/ems/news/European-Consumer-Day.jpg' border=0 alt='Ecommerce Europe presents its vision on e-commerce at the European Consumer Day'>
2016-03-17 10:00:00
<![CDATA[Spain's Retail E-Commerce Expands With Supermarkets Set To Benefit]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6894 According to The 2015 Global Retail E-Commerce Index, published by ATKearney, Spain has gone from being an outsider to the ranking in 2013, to earning the 18th position in the group of 30 countries with the most developed eCommerce.

 

The country, which has begun to see economic recovery after more than six years of recession, has quickly caught up with global online shopping trends.

A mix of connected consumers and a solid infrastructure gives ATKearney grounds to predict an annual growth of online sales of 16 per cent for the next five years.

Amazon, El Corte Ingles and Fnac España are the biggest names in the national market.

Spanish food retailers such as Mercadona, Carrefour, Eroski and the aforementioned El Corte Ingles all have online shopping platforms and their usage is expanding.

The main weakness quoted by the study is that Spanish consumers are extremely sensitive to price, and it is not uncommon for them to abandon shopping baskets after finding out delivery prices.

There has been also a growth in the popularity of price comparison websites, the most famous being Carritus, which allows consumers to find the best deal between all Spanish supermarkets with online shopping services.

Source: European Supermarket Magazine

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Retai.jpg' border=0 alt='Spain's Retail E-Commerce Expands With Supermarkets Set To Benefit'>
2016-03-16 10:00:00
<![CDATA[Online sales move 1.065 billion packages in the United Kingdom]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6881 The extension by retailers of the special offers around key dates is one of the reasons accounting for these figures.

 

 

Online sales moved 1.065 billion packages in the United Kingdom in 2015, representing a growth of 15% over the figures for 2014, according to the IMRG MetaPack UK Delivery Index.

Around 260 million packages were handled in the peak season from November to December, and over 10 million packages were delivered.

The sector saw a change in the number of packages transported between November and December, which was more stable than in previous years. This is due to retailers extending the special offers around key promotional dates, rather than concentrating all the purchases on a single day.

This method is having good results. The level of compliance with the delivery times during the Christmas campaign remained at 92%, in spite of the growth in the volume of shipments. However European eCommerce is slowing in response to the high price of cross-border package shipments.

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='118' src='http://www.emarketservices.com/Clubs/ems/news/logistica-4.jpg' border=0 alt='Online sales move 1.065 billion packages in the United Kingdom'>
2016-03-11 10:00:00
<![CDATA[Ecommerce in China expected to reach US$1.1 trillion by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6878 While some Asian country economies may be slowing down, the health of the online retail markets across China continues to boom.

 

Despite the economic slowdown, China's e-commerce market is expected to continue dominating the online retail revenues in the Asia Pacific region.

According to Forrester’s report, Asia Pacific Online Retail Forecast, 2015 To 2020, total eCommerce revenue for China, Japan, South Korea, India and Australia is projected to nearly double in the next five years, from $733 billion in 2014 to $1.4 trillion by 2020. That same report goes on to detail how these five Asian online economies have already outpaced the combined online retail markets in the U.S. and all of Western Europe, with China and India ranking as the two largest and fastest-growing markets worldwide.

The Chinese market already surpassed that of the U.S. in 2015, and China remains the world’s largest e-commerce market, despite seeing its overall economic growth dip below 7% for the first time since 2009.

“While the days of staggering year-over-year eCommerce growth in China are gone,” wrote Lily Varon, lead author of the Forrester report, “current growth rates are solid and more consistent with other mature markets in the region, like Japan and South Korea.”

Varon also went on to project that China would continue to lead the region’s market growth, expanding to be nine times larger than Japan’s $122 billion market in 2020 and 17 times larger than South Korea’s $65 billion.

India is also projected to see online sales expand by five times, fueled by a rapidly increasing number of online shoppers entering the market and per capita online spend continuing to increase. However, in the case of India, Varon noted that the country’s underdeveloped logistics, “challenging” connectivity, as well as a traditionally cash-based culture, would pose significant challenges to online retailers looking to grow the online India market.

The Forrester report goes on to note an important and defining trend across the region: the dominance of Web-only retailers, such as Rakuten and Amazon in Japan; Taobao, Tmall and Jingdon in China; and Flipkart and Snapdeal in India.

“Consumers have flocked to online pure-plays rather than their traditional retail counterparts,” Varon wrote. “In very few markets in the region do traditional retailers hold any dominant position or even come close to competing with the Web-only giants.”

Having noted the significance of Web-only players, Varon shared that omni-channel functionality had not been as robust in Asian markets as it had in the U.S. or U.K. This, though, was starting to shift, as more traditional retailers start to make the move towards e-commerce in Asia. Australian retailers have been forced to play catch-up, with omni-channel offerings, such as click-and-collect, being adopted by global players, like TopShop and Zara, and helping to bring omni-channel services to the local market.

"The Asia Pacific region encompasses online retail markets that span varying sizes, maturity levels, and industry dynamics. Yet despite these differences, a series of trends is evident in every market in Asia Pacific," said Forrester analyst Lily Varon

Source: Retail News Asia

]]> <p> <img style='cursor:pointer;cursor:hand' width='133' height='120' src='http://www.emarketservices.com/Clubs/ems/news/china online ecommerce cuadrada.jpg' border=0 alt='Ecommerce in China expected to reach US$1.1 trillion by 2020'>
2016-03-10 10:00:00
<![CDATA[Showroomprive increases its net online sales by 29%]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6877 2015 has been a year of strong growth and profits. The group also continues its advance in European markets, where there is a significant margin for growth and development in the eCommerce sector.

 

 

Showroomprive increased its net online sales by 29% in its last financial year. The group has reinforced its position in its main market and seen a rise in profits, with an EBITDA margin of 8.1% in France.

This growth has been fuelled by Showroomprive's constant capacity for innovation, featuring new solutions and services, including Infinity –a free and unlimited delivery service for members through a subscription system. Another innovation is the launch of the "mixed-basket" solution, which allows customers to combine purchases from different brands in the same order.

Elsewhere, Showroomprive has launched its first brand, #CollectionIRL, a clothing line designed specifically with its target public in mind: the digital woman.

In June 2015 Showroomprive opened an innovation hub –Look Forward– on its own premises. It already has six startups, demonstrating the group's commitment to supporting innovation in the field of fashion and new technologies.

To reinforce its operations, and support its recent growth in the number of orders and shoppers, Showroomprive has opened a third production hub in Roubaix (France), where it will receive each brand's samples, stage the photo-shoots, carry-out the photo retouching, and create the online campaigns.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/showroomprivee.jpg' border=0 alt='Showroomprive increases its net online sales by 29%'>
2016-03-09 10:00:00
<![CDATA[European eCommerce slows in response to the high price of cross-border package shipments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6876 In spite of the boom in eCommerce, only 12% of retail businesses export online to other countries, although 37% of retailers now sell via the Internet in their own country.

 

 

The costs can be as much as five times those of domestic transactions in each member state of the European Union (EU), representing an obstacle for the online sector.

In spite of the boom in eCommerce, only 12% of retail businesses export online to other countries, although 37% of retailers now sell via the Internet in their own country.

In addition, only 15% consumers shop via the Internet in other EU countries, whereas 44% invest in online stores in their own country. These data highlight the fact that the cross-border packaging service is inefficient and deters consumers when buying or selling in other EU countries.

The European Commission will therefore propose a series of measures to improve the transparency of prices and the regulatory supervision of packaging markets in order to make the costs more affordable, and prevent 40% of Europeans from abandoning their online purchases due to high delivery costs.

40% of Europeans abandon their online purchases due to high delivery costs, according to research by B2C Europe analysing the shopping habits of online consumers in eight countries in the eurozone.

The study reports that 79% of consumers have abandoned their purchases via the Internet at least once in the last six months, whereas 39% of users have done so once a month. The survey also reveals that only 3% of consumers would make the same investment again.

33% of customers say they use shopping baskets as a way of comparing prices and gaining an idea of the total cost, and another 20% abandon their purchase because their payment method was unavailable.

Long wait times are the cause of 15% of abandonment, and the lack of information on returns accounts for 11% of online failures. In fact, logistical management is the decider between the success and failure of an eCommerce business, so it cannot be overlooked by any online store.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='125' height='125' src='http://www.emarketservices.com/Clubs/ems/news/LogisticeCommerce.jpg' border=0 alt='European eCommerce slows in response to the high price of cross-border package shipments'>
2016-03-08 10:00:00
<![CDATA[The Chinese group JD.com identifies fashion as its key business to compete with Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6875 The eCommerce sector forecasts growth of only 20% in 2016, whereas sales of fashion via the Internet could increase up to 30% in the coming 12 months.

 

 

The giant JD.com points to fashion as one of its key businesses. The Chinese eCommerce group highlights the increase in the sale of ready-made clothing on its platform, taking many –even within the company itself– by surprise.JD.com's commitment to fashion is only natural, according to the experts. The eCommerce sector predicts growth of only 20% in 2016, whereas the sales of fashion via the Internet could increase up to 30% in the next twelve months.

JD.com is aware that it needs to pull up its socks. After all, there is a reason fashion accounts for 70% of the offering on Tmall (property of Alibaba). This percentage falls to between 6% and 10% in JD.com, although the category continues to be very large despite the low percentage.

 

This repositioning towards fashion can be seen in actions such as the sponsorship of New York Fashion Week, with the presence of Chinese designers such as Alicia Lee and Chi Zhang. The tactic emulates that of its North American competitor Amazon, which also sponsors the same event.

 

In its beginnings, JD.com sold only optical products and has recently broken into the electronics and telephony business, in addition to fashion. The group closed 2014 with a turnover of 16.724 billion euros.

]]> <p> <img style='cursor:pointer;cursor:hand' width='125' height='118' src='http://www.emarketservices.com/Clubs/ems/news/JdFashion.jpg' border=0 alt='The Chinese group JD.com identifies fashion as its key business to compete with Alibaba'>
2016-03-07 10:00:00
<![CDATA[Percentil exceeds its expectations: the eCommerce "startup" expects to reach 10 million in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6873 The group closed 2015 with almost 4 million euros in sales.

 

The outlook is rosy for Percentil. The Spanish eCommerce platform specialised in the purchase and sale of second-hand clothing expects to reach ten million euros in 2016, after incorporating the venture capital fund Seaya Ventures to its shareholding.

Originally, the company calculated its turnover at two million euros in 2016, a figure that was exceeded in the last financial year when Percentil posted sales for a value of four million euros, according to Ecommerce News.

In 2015, Percentil took on 63 new employees, 35 of whom work for the company in Germany and 28 in Spain. Last year, the company took over its German counterpart, Kirondo, thus increasing its number of purchasing, processing and storage hubs to two: one in Madrid in another in Berlin, from which it manages its business in Spain, Germany, France and Austria.

Among other plans, Percentil intends to open a logistical storehouse in the United Kingdom, due to come on line in 2017. The group also plans to make the leap to new European markets.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='130' src='http://www.emarketservices.com/Clubs/ems/news/Percentil.jpg' border=0 alt='Percentil exceeds its expectations: the eCommerce "startup" expects to reach 10 million in 2016'>
2016-03-03 10:00:00
<![CDATA[China changes the tax rules on purchases from overseas e-retailers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6869 Foreign online retailers and brands have benefited in recent years from China’s relaxed rules on purchases by Chinese consumers on overseas websites. China’s new rules on import duties and taxes will hurt some of those overseas online sellers, while helping others.

 

 

The new rules, to take effect in April, provide an exemption from import duties for purchases from foreign websites of up to 2,000 yuan ($306) but add a sales tax of 11.9% that consumers don’t pay today. That sales tax is still less than the 17% value-added tax consumers pay when shopping in stores in China.

 

The existing rules, which mirror the regulations for consumers bringing in purchases from abroad or receiving them by mail from friends overseas, allows a consumer to import up to 1,000 yuan ($153) worth of products at a time for personal use, up to 20,000 yuan in a year. Those purchases are subject to import duty- which generally vary from 10% to 50% of the purchase price, depending on the type of product - but the tax is waived if it’s under 50 yuan ($7.65.) That 50-yuan exemption will be eliminated in the new rules.


The new policy will benefit sellers of products for which the duty is high, such as cosmetics, which are hit with a 50% duty tax. But other items for which the duty is low, such as children’s products, the new rules will make it more expensive for Chinese consumers to buy from overseas websites, Li says.


Both the new rules and the old ones also apply to foreign companies that sell on Chinese marketplaces under the relaxed cross-border e-commerce rules that China has adopted in recent years. Such major Chinese eCommerce operators as Alibaba Group, JD.com and the Amazon China subsidiary of Amazon have created special sections of their online shopping sites featuring imported goods sold under the special cross-border rules. Those rules allow foreign companies to store items in 10 free-trade zones without clearing customs, and then send them through an expedited customs process when a Chinese shopper places an order.

More at Internet Retailer.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='88' src='http://www.emarketservices.com/Clubs/ems/news/China-crossborder.jpg' border=0 alt='China changes the tax rules on purchases from overseas e-retailers'>
2016-03-01 10:00:00
<![CDATA[Google launches fresh-grocery delivery service in U.S.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=6867 Watch out Instacart and Amazon Fresh, Google is going head-to-head against fresh-grocery delivery startups and services with a service expansion. Google Express, which has been around for a while, is now expanding to fresh-grocery deliveries in parts of San Francisco and Los Angeles.

 

Google is going head-to-head against fresh-grocery delivery startups and services with a service expansion. Google Express, which has been around for a while, is now expanding to fresh-grocery deliveries in parts of San Francisco and Los Angeles.

You can now order tomatoes, milk, bread and all sorts of fresh groceries from Google Express. Like on the rest of the service, Google is partnering with existing shops. It looks like the company is working with Costco, Whole Foods, Nob Hill Foods and more. Google Express also handles frozen products and booze in case you really need a bottle of wine with your dinner.


Every order costs $2.99 for Google Express members, and $4.99 for non-members. A membership costst $95 a year. If that sounds familiar, it’s because this membership model is comparable to Amazon Prime Fresh and Instacart Express.


Google can scale this service much more quickly than Amazon Fresh as it doesn’t need its own warehouses. By partnering with Costco, Whole Foods and others, the company can’t have the same margins as Amazon, but it also doesn’t have the same infrastructure bottlenecks as Amazon.

Today’s small rollout feels like Google is still testing fresh-grocery deliveries. If it works in these two test markets, the company might expand to other Google Express cities.

]]> <p> <img style='cursor:pointer;cursor:hand' width='145' height='100' src='http://www.emarketservices.com/Clubs/ems/news/GoogleGrocery(1).jpg' border=0 alt='Google launches fresh-grocery delivery service in U.S.'>
2016-02-29 10:00:00
<![CDATA[Mobile payments: a rapidly expanding market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2609 How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

Get up to speed on the now and the future of mobile payment methods - a rapidly expanding market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MPmovilesPeq2(1).jpg' border=0 alt='Mobile payments: a rapidly expanding market'>
2016-07-28 10:00:00
<![CDATA[Aleix Torné, of the Nova Ágora Group: “Interempresas provides communication tools to help companies enhance their business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2593 INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

Find out how Interempresas fosters the business of companies through a range of communication tools

INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

We interview Aleix Torné, Head of Strategy and Corporate Development at the Nova Ágora Group, who tells us about the evolution of Interempresas, how its strategy of generating media content works, and its international expansion plans.

Find out how Interempresas fosters the business of companies through a range of communication tools

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Innterempresas-peq(1).jpg' border=0 alt='Aleix Torn&eacute;, of the Nova &Aacute;gora Group: "Interempresas provides communication tools to help companies enhance their business"'>
2016-07-13 10:00:00
<![CDATA[Pepita Marín, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2578 In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

WE ARE KNITTERS was launched in 2010 by two entrepreneurs, Pepita Marín and Alberto Bravo, after they noted that knitting was experiencing a resurgence in popularity as a great way to relieve stress. They decided to import the trend to Spain with an online store selling wool and accessories to younger consumers.

Today, WE ARE KNITTERS is a sector benchmark, with 25 employees, selling its products not only in Spain but also in the United States, Germany and France.

In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

Discover the WE ARE KNITTERS success story and how it made its way to international markets!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weareknitters-Peq 2(1).jpg' border=0 alt='Pepita Mar&iacute;n, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"'>
2016-06-30 10:00:00
<![CDATA[OMBIP, the new ideas market for audiences of all kinds]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2577 This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

It can sometimes be very hard to find speakers on a specific subject and coordinate their schedules for a specific date. This is the idea behind OMBIP, the online ideas market which brings together organizing companies and conference professionals in a single meeting point.

Don't miss the interview with Luis where he tells us how they help experts share their knowledge and experience with audiences.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/OMBIP-def-Equipo(1).jpg' border=0 alt='OMBIP, the new ideas market for audiences of all kinds'>
2016-06-16 10:00:00
<![CDATA[Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2562 This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China. Tmall.com is a business within Alibaba Group.

 

This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/TMALL2 copia(1).jpg' border=0 alt='Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China'>
2016-05-31 10:00:00
<![CDATA[Ernesto Graefenhain, of Shipius: “We offer an integrated shipping service for online stores that is affordable and adapts to each business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2418 Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services

Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services.

We have interviewed Ernesto Graefenhain de Codes, Co-founder and Development Director of Shipius, a tool that has been designed to bring stores and shipping companies together, with the best rates and shipping conditions, and that compares options on behalf of online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Foto Ernesto Graefenhain mas pequeña(1).jpg' border=0 alt='Ernesto Graefenhain, of Shipius: "We offer an integrated shipping service for online stores that is affordable and adapts to each business"'>
2016-04-07 10:00:00
<![CDATA[Sucralín extends its reach by selling through distributors on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2400 Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

In this a success story we interview its director Óscar Gràcia, who tells us about some of the platforms where they are present, their strategy and how they run their everyday business in the eMarketplaces.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/SucralinMed(1).jpg' border=0 alt='Sucral&iacute;n extends its reach by selling through distributors on eMarketplaces'>
2016-03-17 10:00:00
<![CDATA[Local preferences, a key factor in international eCommerce strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2389 Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

 

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

This study interviewed 12,000 shoppers in twelve countries, and the most interesting findings are that 33% of the respondents have already made cross-border purchases online from retailers in other countries, and 66% would be willing to purchase via eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Bol187(3).jpg' border=0 alt='Local preferences, a key factor in international eCommerce strategy'>
2016-03-03 10:00:00
<![CDATA[Beatriz Arce, Brand Manager Spain for ManoMano: “We guarantee a wide dissemination of DIY and gardening products”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2386 DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

 

Don't miss this interesting interview where Beatriz  tells us how ManoMano offers wide dissemination for DIY and gardening products.

DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

We interview the Brand Manager for Spain, Beatriz Arce, who tells us how they work, what are the requirements for retail companies to be part of their platform, and how they help the international expansion of companies in the sector.

Don't miss this interesting interview where Beatriz tells us how ManoMano offers wide dissemination for DIY and gardening products

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Manoamano(1).jpg' border=0 alt='Beatriz Arce, Brand Manager Spain for ManoMano: "We guarantee a wide dissemination of DIY and gardening products"'>
2016-02-18 10:00:00
<![CDATA[Seals of approval, a guarantee of security for online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2388 In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

What are known as seals of approval were created to combat the uncertainty perceived by consumers and companies when shopping on the Internet, and their fear of online fraud in these transactions. Their job is to certify the security of the eCommerce channel, and their importance is increasing every day.

In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

Don't miss this interesting article on seals of approval and options for generating a perception of security in consumers that can increase conversions by 14%.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/sellos-de-confianza(2).jpg' border=0 alt='Seals of approval, a guarantee of security for online purchases'>
2016-02-03 10:00:00
<![CDATA[Benet Boix, from Logismarket “We continuously strive to enhance the experience of user businesses”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2383 Logismarket is a pioneer B2B platform in Spain.Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

Logismarket is a pioneer B2B platform in Spain. Since its launch in 2000, it has successfully adapted and enjoyed significant growth. Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

We interviewed the director of Mecalux, Benet Boix, who explained to us how Logismarket facilitates business contacts and in which countries they operate, as well as offering recommendations for users and giving us an exclusive insight into their plans for the future.

Discover how they continuously strive to enhance the experience of user businesses.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Benet-Boix-vertical2(1).jpg' border=0 alt='Benet Boix, from Logismarket "We continuously strive to enhance the experience of user businesses"'>
2016-01-20 10:00:00
<![CDATA[Juan Bautista González, Agronet "We provide opportunities for export and import in the Agricultural Sector"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2361 Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

 

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

 

Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

On its 15th anniversary, this company has launched two new marketplaces for spare parts, and embarked on a strategy of internationalisation. We interview its general manager, Juan Bautista González Mercos, who tells us how these electronic marketplaces help agricultural companies, what products are the most demanded, and reveals their plans in the future.

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/AgronetHor(1).jpg' border=0 alt='Juan Bautista Gonz&aacute;lez, Agronet "We provide opportunities for export and import in the Agricultural Sector"'>
2015-12-23 10:00:00
<![CDATA[Trained staff make the difference in eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2360 There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

 

We speak to Esther Brizuela, its export manager, who tells us how they began to use these sales platforms, which ones they use, what their daily routine is like, and the advice they would give other companies about using marketplaces.

 

Learn from the experience of Riverside in this success story where they highlight the importance of having trained staff to deal with eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/RiversidePeq(1).jpg' border=0 alt='Trained staff make the difference in eMarketplaces'>
2015-12-10 10:00:00
<![CDATA[Interview with Janet Wang, Head of Tmall for Europe: “Consumers prefer to buy everything on a single platform”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2359 Tmall is the largest eMarketplace oriented to consumers in China. We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Tmall is the largest eMarketplace oriented to consumers in China. These platforms, through the dotcom version for companies registered in China, and Tmall Global for companies without a prior presence there, facilitate access by international companies to a growing Chinese middle class that is hungry for foreign products.

We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Discover some success stories and learn how Chinese consumers prefer to make all their purchases on a single platform.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/JanetWangTmallHorPeq(1).jpg' border=0 alt='Interview with Janet Wang, Head of Tmall for Europe: "Consumers prefer to buy everything on a single platform"'>
2015-11-25 10:00:00
<![CDATA[Moma Bikes: ”Differentiation, the key to success in eMarketplace sales”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2354 It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

 

This success story uncovers the marketplaces they use, the benefits that can be obtained from these platforms, and details of their everyday routines.

Learn from the experience of Juan Morera, administrator of Moma Bikes, how differentiation is the key to success in eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MomabikesPeq(1).jpg' border=0 alt='Moma Bikes: "Differentiation, the key to success in eMarketplace sales"'>
2015-11-12 10:00:00
<![CDATA[Interview with Sonia Molina, Country Manager of DaWanda Spain: “40% of sales are cross-border”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2350 Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

 

Its Country Manager for Spain, Sonia Molina, tells us how they help overcome the challenges facing the crafts sector, shares the top-selling products, offers tips for beginners and examples of success stories, and reveals how they boost international sales thanks to their sales platform.

 

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MolinaLopezSoniaverticaldef(1).jpg' border=0 alt='Interview with Sonia Molina, Country Manager of DaWanda Spain: "40% of sales are cross-border"'>
2015-10-28 10:00:00
<![CDATA[eMarketplaces, a good strategy to sell online in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2346 Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

 

Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

eMarketplaces are being seen as a major alternative for breaking in to this market, as they are known and trusted by eConsumers and are leaders in online sales in the region.

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/PlataformasAmericaLatinacuadrada(1).jpg' border=0 alt='eMarketplaces, a good strategy to sell online in Latin America'>
2015-10-01 10:00:00
<![CDATA[Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2335 Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

We are talking to Lindsay Watkin, Director of Sales and Operations, who explains how wineries can take advantage of this platform to sell their wines internationally, and she tells us about the services her company provides.

Read this interview where Lindsay says that their mission is to bring wine and spirits producers and buyers together.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GlobalWinesVert(5).jpg' border=0 alt='Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry'>
2015-07-28 10:00:00
<![CDATA[Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2334 Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

 

Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

We spoke with CEO Marc Schillaci, who told us a bit more about how their tool for creating and managing online stores works, about the maintenance process, advantages compared to other similar solutions, and the e-marketplaces that their tool can access.

Take advantage of this interesting interview with Marc Schillaci, where you will learn how they assist international expansion through their experience in several European markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MarcSchilacciFotoVer(1).jpg' border=0 alt='Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company'>
2015-07-21 10:00:00
<![CDATA[Wei Duan, Alibaba Group “We offer exposure to a global market with very limited resources”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2333 Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba.

Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group, which owns the B2B e-marketplace Alibaba.com with more than 40 million registered companies.

Wei was a speaker at the April 28th conference “How to sell abroad through e-marketplaces”, organized by eMarket Services a project of ICEX Spain  Exports and Investments, where we asked her a few questions about the global marketplace.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba. Don´t miss it.  Learn how you can have global visibility with very limited resources!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weiduanHorPeq(1).jpg' border=0 alt='Wei Duan, Alibaba Group "We offer exposure to a global market with very limited resources"'>
2015-07-02 10:00:00
<![CDATA[Luis Carbajo, CEO at Solostocks: “Exports on our portal were up 21% in 2014”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2330 Solostocks is the leading B2B e-marketplace in Spain and Latin America, with more than a million products listed in multiple categories and 12 websites targeted by country.

Its CEO, Luis Carbajo, explains to us in this interview, the advantages of his e-marketplace for international expansion, the industries that see the best results and some of the latest features added to the platform, like direct online sales.  

Don´t miss this interview where he tells us that exports through SoloStocks were up 21% in 2014.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/LuisCarbajoSolostocksBol(1).jpg' border=0 alt='Luis Carbajo, CEO at Solostocks: "Exports on our portal were up 21% in 2014"'>
2015-06-18 10:00:00
<![CDATA[Emarketplaces, a way of getting to know customers in new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2322 Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

In this Case Study they tell you what to consider before taking part in an e-marketplace, how they use these platforms and above all, the results obtained thanks to their potential as a Gateway to new customers.

Learn from Gioseppo´s experience, which uses e-marketplaces as a way of getting to know customers in new markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GioseppoBol(1).jpg' border=0 alt='Emarketplaces, a way of getting to know customers in new markets'>
2015-06-02 10:00:00
<![CDATA[Electronic marketplaces, a good indicator of product quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2300 Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Discover their strategy, how they resolve conflicts with traditional channels and the results obtained by using Solostocks.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/INHOSPANBoletin(1).jpg' border=0 alt='Electronic marketplaces, a good indicator of product quality'>
2015-05-13 10:00:00
<![CDATA[Latest changes in China boost eCommerce growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2295 China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

 

Aware of this potential, the country is making major changes to help it become a Mecca for online sales and to create standards for improving quality.  In this article, we will study the current situation and point out some of these changes that will reinforce China´s dominance in global eCcommerce; and we will review new Chinese consumer trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Dragon-doradoBol(1).jpg' border=0 alt='Latest changes in China boost eCommerce growth'>
2015-04-29 10:00:00
<![CDATA[Yaap Shopping, a digital platform where retailers and shoppers interact]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2293 Carlos Beldarrain, CEO of Yaap Shopping: “We offer businesses a platform where they can interact with their customers with discounts and promotions”

Yaap Shopping is a digital platform that links brick –and- mortar stores up with potential shoppers.  It lets stores advertise offers and promotions, and is an easy way for users to discover nearby retailers thanks to its geolocation mobile app.

We interviewed Yaap CEO Carlos Beldarrain, who tells us about the advantages of using this platform, how retailers can participate, and the different offers that can be launched; and shows us other new services like Yaap Money.

Discover how they provide “a platform where retailers and shoppers interact”. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Carlos-Beldarrain---Yaap-Shopping-vertical(1).jpg' border=0 alt='Yaap Shopping, a digital platform where retailers and shoppers interact'>
2015-04-16 10:00:00
<![CDATA[Interview with Andoni Arias, CMO at Inuntji “We offer companies a free and professional way of creating an online store”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2292 Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/InutjiBol2(1).jpg' border=0 alt='Interview with Andoni Arias, CMO at Inuntji "We offer companies a free and professional way of creating an online store"'>
2015-03-18 10:00:00
<![CDATA[Crafts in the 21st century: selling internationally via eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2290 If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, eCommerce has become a great partner when it comes to selling these products and major global eMarketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

Don´t miss this interesting article on how to sell online internationally through eMarketplaces specializing in crafts.

If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy. 

Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ArtesaniaBol(1).jpg' border=0 alt='Crafts in the 21st century: selling internationally via eMarketplaces'>
2015-02-25 10:00:00
<![CDATA[Miniland Group: know your online strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2284 Learn from the experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.

Miniland is a business group from Alicante with several lines of business focused on the manufacture and distribution of child care products.  In 2010 they decided to sell online in Germany because they saw it as a great business opportunity, using Amazon to reach the end consumer and find specialized stores selling online. The experience encouraged them to use this same formula in the United States and today 20% of their sales in those markets are done online.

The experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/MinilandBol(1).jpg' border=0 alt='Miniland Group: know your online strategy'>
2015-02-06 10:00:00
<![CDATA[Interview with Claudio Navarro, manager of Frutas Navarro “eMarketplaces: the best way to access international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2280 Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year.

Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

With 32 employees, in 2013 they decided to export internationally in order to protect their crops themselves, and to get better prices. A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year, with customers in Europe, North America and the Arab Emirates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Frutas-navarro-2(1).jpg' border=0 alt='Interview with Claudio Navarro, manager of Frutas Navarro "eMarketplaces: the best way to access international markets"'>
2015-01-21 10:00:00
<![CDATA[Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2275 "Rationalize allows manufacturers and distributors to show all of the product variations they can make”.  

We interviewed CTO Eduargo G. Pardo who tells us how this tool lets manufacturers and distributors showcase variations of their product, all of its features, advantages and implementation costs.  

It is not always easy to build an online store from a huge catalogue of items or multiple product combinations.

Rationalize was created to solve this problem by making it easier to organize product variants  while at the same time allowing you to manage stock, generate budgets automatically and use social tools to improve the user buying experience.  All of this, without having to be computer savvy. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Eduardo-G-Pardo-Bol2(1).jpg' border=0 alt='Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize'>
2015-01-08 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/EstanisPaypalBol-cuadradape(1).jpg' border=0 alt='Interview with Estanis Mart&iacute;n de Nicol&aacute;s, General Manager of PayPal Spain and Portugal: "PayPal Passport helps do away with the cultural barriers to internationalisation"'>
2014-12-02 10:00:00
<![CDATA[Interview with Juan José Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2251 Many Spanish farmers often work only with local businesses, and not with new buyers outside of their area of influence.  That is why Orangesandfruits.com was created. It is an e-marketplace that puts producers directly in contact with national and international businesses and gives them more options to sell their crops at better prices.  

In this interview, manager Juan José Bas Fayos explains how the platform works, how it benefits Spanish farmers, and tells us which countries can be accessed through Orangesandfruits.com.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NaranjasyFrutasBol2(1).jpg' border=0 alt='Interview with Juan Jos&eacute; Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly'>
2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

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2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

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2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

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2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

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2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

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2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

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2010-09-28 10:00:00