eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2006, eMarket Services EN 2006-09-21 10:00:00 GMT +1 2006-09-21 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[11 key product details for an online business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5600 Amazon, the king of Internet shopping has made it possible for many shops to follow its system and so maintain its business.

Based on Amazon, the North American online sales genius, Muycanal.com wanted to highlight some key parameters for online business. It is the information that should be compulsory when a product is presented on an online shop. And the details that will help the user to decide and complete the purchasing process successfully.

  1. Manufacturer and model. Many online shops make the mistake of saying lots of nice things about a certain product without being clear about the model and manufacturer. This is key for users to be able to search for more information if they need to and to compare with other establishments.
  2. Photographs and videos "A picture says more than a thousand words”. Users want to know what they are going to buy and what it is like. Of course, not just any picture will do. The photographs and videos we show must be top quality.
  3. Price. One of the most important values for purchasers, and so decisive that it has to be one of the first details that users have before their eyes on our online shop product. Amazon takes advantage of the price to show the saving that the customer can make with this purchase. Another marketing tool that not only provides the information but also incentivises consumption.
  4. Availability. If Amazon stands out for anything, it's for its excellent logistics. A system that allows it to know practically exactly when a product will be available and it makes the most of it. It also reports real stock, which is another point in their favour that will avoid unnecessary delays for customers.
  5. Delivery costs. Another of the key factors, which is even the reason for the shopping basket being abandoned at the last minute. So, why not warn of the costs from the very beginning?
  6. Technical description, dimensions, weight, technical characteristics of all kinds… Any information that adds value for the consumer is important.
  7. Return policy. Showing clearly and concisely how the purchaser can return a product, the timeframe he has and the ways to do so, can help us avoid him getting unexpected surprises in the future.
  8. Comments/product assessments. We can say that this product is the best one on the market, talk about all its virtues, but it won't be as credible as the opinion of another purchaser. Users are the true promoters of our online shop and portfolio.
  9. Direct support. During the purchasing process, there may be queries or complaints that may escape us. For these cases, we must provide a direct support channel for the consumers. A line of communication that allows them to resolve their incident fast.
  10.  Other purchases based on the product. Related purchases that are completely logical and that we can make the most of for highlighting promotional packages. Key information for selling more.
  11. FAQs from other customers that have been answered. We might think that consumers are very different but, in most cases, they have similar concerns. Therefore, by directly providing the answered question, we will avoid a similar question.

Original article at: http://www.muycanal.com/2014/07/28/datos-producto-tienda-on-line#sthash.Srgw1BcT.dpuf

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2014-08-28 10:00:00
<![CDATA[eCommerce sales at world level will increase by 20% in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5598 There are many studies that suggest that the Asia-Pacific region may surpass North America in sales.

It is calculated that B2C eCommerce sales at world level will reach 1,471 thousand million dollars in 2014, increasing 20% with respect to 2013, according to information from eMarketer.

As is currently the case with the use of Internet that is maturing all over the world, the growth of eCommerce will decrease with time but not the sales as predictions suggest that there we could be looking at a growth rate of 10% in 2018.

In principle Canada and the United States will continue to lead B2C eCommerce with a sales quota in 2014 that represents a third of the dollars spent on digital purchases all over the world.

In spite of there being many studies that suggest that the Asia-Pacific region could surpass North America in sales in 2013 and the first quarter of 2014, so far the maturity of the markets has not been surpassed by the emerging ones, although in principle Asia-Pacific is expected to lead online sales in 2015. This region will achieve 33.4% of the total sales compared with 31.7% for America and 24.6% for Western Europe. The three regions would take 90% of the quota for the global market.

In this regard, Asia and the Pacific are regions where, although the number of consumers is rising, the region is more fragmented than the others where it continues to grow and will do so over the next few years. Everything indicates that individual purchasers will do their shopping more frequently and for higher amounts, both in North America and in Western Europe.

As regards Asia - Pacific, it will be China who gets more than half of all eCommerce sales in the region this year, achieving a quota of 70% in 2018. Furthermore, Japan will compete with Australia as rival markets and, in the least mature ones, such as India and Indonesia, there will be great growth in sales but less costly ones, due either to availability of products or to restrictions on payment methods.

See full news

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2014-08-25 10:00:00
<![CDATA[Rules for an SME to be successful on marketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5597 Virtual shopping centres are a gold mine for SMEs, who can use them to put up a struggle against large companies and even beat them.

 

It is always difficult, not to say titanic, for small and medium-sized enterprises (SMEs) to compete against the big companies, who usually hold the preference of the consumers.

But beyond the power that they have in sectors such as retail, there will always be a small possibility for entrepreneurs to rob a little slice of the cake from these firms.

Although there is no sure-fired recipe for doing this, the reality is that technology and the internet have opened a window to SMEs over the past few years, so that they can compete against companies of large importance. At the end of the 90s, a series of online platforms began to appear around the world, called marketplaces or virtual shopping centres, which modified the way in which products are sold almost 100%.

There are many benefits that this type of platform brings to small and medium-sized enterprises, which can reach a very large number of potential customers through this channel.

One of the main ones is the low outlay that is required in order to have a presence on them. Unlike what it costs to set up a physical shopdigital environments can become highly successful and profitable points for small companies, whose main task will be to promote their products in a noticeable way.

The subject of the prices that they may offer. Usually, people like to acquire their articles over the web, due to the fact that they are always much cheaper than they are in department stores or retail outlets.

Another advantage is the web positioning that an eShop may have, which will most likely manage to stand out due to the work done by marketplaces to acquire keywords on different search engines. SMEs do not need to do any web positioning work themselves, as the marketplaces are there to do it; the only thing they have to concern themselves with is selling their products.

 

 

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2014-08-21 10:00:00
<![CDATA[The power of women in Chinese eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5596 In China women are the ones who really shape the eCommerce market in the Asian country.

The female audience or e-shoppers are the ones who spend most and purchase most using this means, considering eCommerce to be a lifestyle. In 2013, over 60% of online consumers in China were women, who spent an average of US$483 each on internet purchases, which helped this market to increase considerably during the first half of this year.

The power of women on the eCommerce market on the increase in this Asian country lies in the fact that, in comparison with male shoppers, female shoppers consider eCommerce to be a fun way to relax and have fun and they browse through online shops without any sales target in mind.

The Asian giant has become the ideal place for many companies who want to develop their activity on the Internet. According to McKinsey & Co, the volume of eCommerce in China will undergo great development over the next few years. Currently, it reflects an annual increase of 21.3% and, by the end of the year, the percentage is expected to be 27.9%. Alibaba is the preferred option for mobile business in China over its Taobao and Tmall platforms, which record up to 76% of eCommerce transactions in China.

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2014-08-18 10:00:00
<![CDATA[E-Commerce in Chile Launches Code of Good Practices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5595 The New Challenges for E-Commerce in Chile.

 

In 2013, online sales in Chile reached 1,600 million dollars; for the year 2014, it is expected that world expenditure for eCommerce will increase by 90%; therefore, companies have improved their transaction security systems and logistic processes.

In Chile, during 2013, online sales totalled 1,600 million dollars, and are expected to surpass 2,000 million US dollars between this year - 2014 - and next year, according to figures from the Chile Chamber of Commerce(CCS). In accordance with the company, within B2C (business to consumer), 50% of the total transactions correspond to the sale of goods, a figure that reflects the evolution of supply and the growing trust of the consumers.

“There are a series of factors that explain the noteworthy growth of eCommerce in Chile, such as the consolidation of the massification of Internet and the development of a greater demand for goods and services with better logistics, and also greater diversity in payment methods and access to credit”, comments David Iacobucci, sales manager at Level 3 Chile.

The executive adds that fears regarding matters such as security are no longer as relevant as in the past, due to there being greater technological guarantees from providers, especially for payment transactions.

With growth rates that will be maintained in two-digit numbers, eCommerce in Chile is becoming a more and more critical area. Faced with this, the eCommerce Committee of the Santiago Chamber of Commerce has developed a "Best Practices Code for eCommerce", which suggests principles for governing the behaviour of the different providers for the online market with a legal basis and promotes fair competition between companies, regulating how advertising is managed and the pre contractual information that must be established. Nonetheless, “this Code does not substitute or excuse the obligation to respect the legal and regulatory framework that governs the activity of electronic providers”, points out the general secretary of the CCS, Cristián García-Huidobro.

The over 1,900 companies that are part of the eCommerce Committee of the CCS will automatically adhere to this and it is available for voluntary adhesion.

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2014-08-14 10:00:00
<![CDATA[Amazon France gets rid of free delivery on books and 5% discount due to government prohibition]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5594 This new French law obliges all online bookshops, not just Amazon, to remove the 5% discount.

Amazon France has removed the 5% on all of its books and free delivery on purchases over €25 due to new restrictions on Internet book sales imposed by the French government through regulations passed last June.

 This new French law obliges all online bookshops, not just Amazon, to remove the 5% discount that most of them applied, and also to stop providing free delivery. These two measures are a real slap in the face for Amazon, as these were the two strongest points in its marketing. 

 But the new law does not specify what amount the online bookshops have to charge for their deliveries - a fact that Amazon France has taken advantage of to rebel and charge one cent for book deliveries.

 With reference to delivery costs, the Amazon France support page explains that these changes in the costs of delivery and the elimination of the discount are not measures taken voluntarily and unilaterally by the company, but are in response to the need to adapt to Law no. 2014-779 of 8 July this year.

 Nonetheless, premium users may continue to enjoy free deliveries, as they are understood to already pay a fee that covers the cost of these deliveries.

As regards the removal of the 5% discount on books, Amazon France announces on its website that it is not authorised to provide this discount on books.

 

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2014-08-11 10:00:00
<![CDATA[Sage Pay launches the mobile application MySagePay for its eCommerce customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5593 Sage Pay, the leading independent Payment Services Provider (PSP) in Europe, has developed a new application, available for iOS and Android operating systems, which allows all payment transactions received by online businesses that already have the Sage Pay eCommerce payment gateway to be accessed from mobile devices.

The Sage Pay app makes it possible for businesses to monitor transactions, using filters (such as date, currency or phrase), or by status (successful or unsuccessful), settlements with detailed information (the total number and the value of transactions in each batch), the system status, and any activity relating to the users of the account.

Furthermore, within the application, the users will have a support system provided by the company and always available for any query, whether it be by telephone, email or social networks.

Sage Pay is the leading Payment Services Provider (PSP) in Europe and one of the eCommerce brands that is most trusted amongst consumers. It processes millions of secure payments for its over 50,000 customers every year and makes the payment acceptance process more simple, faster, safer and more profitable for companies of all sizes.

It is the world's leading provider of business management software for small and medium-sized enterprises contributing to the creation of the conditions to make them successful. Sage understands that each business is unique. We provide services and products that adapt to different needs, are simple to use, and are safe and efficient. Created in 1981, Sage was listed on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and over 13,380 employees in 24 countries that cover the United Kingdom andIreland, continental Europe, North America, South Africa, Australia, Asiaand Brazil. 

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2014-08-07 10:00:00
<![CDATA[Amazon launches a card reader and works on validating payments using biometrics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5592 It wants to compete in the area of payment systems.

Amazon wants to put up a fight in the field of payment systems and compete with mobile payment systems  Initially, it is preparing a mobile credit card reader system that should be operative in the next few weeks. It would be introduced to the market through Staples eCommerce, according to the company's internal documents, which are being drawn up to provide a product calledAmazon card reader.

This device would be the direct competitor of Square readers or those belonging to the Staples brand itself, coming onto the market at a similar price, at around US$9.99.

Amazon has released the Wallet application which would be software support for this device, the date has not yet been confirmed but it could be in shops by 12 August according to a leak from Staples.

On the other hand, the same sources say that the hardware division Lab126 at Amazon is developing other products for payment by mobile which would focus on scanning fingerprints.

The increase in services that Amazon is taking on is making it lose weight with its portfolio of investors and, coupled with it not having met predicted sales for the quarter, makes one think that the company means to attack heavily with its R&D.

The problem is that it is trying to make a place for itself in well defined markets with leaders with extensive experience, such as Apple and Samsung.

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2014-08-04 10:00:00
<![CDATA[Over 2,500 million dollars' worth of sales via the internet in Colombia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5591 The Colombian Chamber of Electronic Commerce has confirmed that despite an increase in sales, the country is still suffering from fear of fraud and a climate of distrust.

During 2013, Colombia saw an increase of 40% compared to the previous year and more than 2,500 million dollars' worth of sales were recorded via the internet, according to the Colombian Chamber of Electronic Commerce (CCCE).

By 2021, the organisation expects the amount of money generated by electronic commerce to equal cash transactions carried out across the country.

The Chamber explained that although electronic commerce is a daily activity for thousands of people across the world, Latin America still has a long way to go, as the issues of fear of fraud and distrust permeate the whole of society.

“Colombians still distrust online shopping for cultural reasons and out of habit. However, the Colombian market is starting to learn about the benefits of online shopping and we've seen an encouraging increase in this type of transaction" said Alberto Pardo, President of the CCCE.

Lastly, the organisation highlighted that more and more physical shops will get involved in electronic commerce, resulting in more products and services available online and making it easier for people to do their shopping anywhere and on any device with an internet connection, saving valuable time and effort.

 More Information

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2014-08-01 10:00:00
<![CDATA[Special trains providing an electronic commerce courier service are to start operating in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5586 Courier delivery service companies in China have joined forces with the railway network to launch special express trains for electronic commerce logistics.

 

Courier delivery service companies in China have joined forces with the railway network to launch special express trains for electronic commerce logistics.

Trains connecting Shanghai and Shenzhen, part of a joint venture run by the Chinese Urgent Courier Service Association and the Chinese Railway Corporation, started operating on the first of July.

Based on information from a survey of urgent courier service companies, the Railway Corporation has prepared six trains connecting the four cities of Beijing, Guangzhou, Shanghai and Shenzhen The Chinese goods delivery industry has become the second largest in the world, delivering 9,200 million packages in 2013, 60% more than the previous year.

The Chinese Urgent Courier Service Association said that less than 1% of goods were transported by rail, but that this option is set to become the leading delivery method, as trains are more energy-efficient and can carry bigger loads than lorries and aircraft.

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2014-07-30 10:00:00
<![CDATA[eBay could close part of Magento for small business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5583 Current Magento Go users would be migrated to Bigcommerce.

 

According to inside sources, eBay could close part of  Magento Go, the small business solution for setting up online stores.


Magento, the supplier of online store  software for businesses, owned by eBay, could be doing away with the software designed for small businesses and operating under the name of Magento Go. This solution enables small business owners wanting to trade on the internet to do so without concerning themselves with hosting and other functions, making their job considerably easier.

Apparently, neither the business version nor the open source version of Magento would be affected and would continue to work as normal. However, users selling their products via Magento Go will soon be seeing some changes. To start with, they will be migrated to a very similar platform to Magento Go, known as Bigcommerce.

eBay would not only do away with Magento Go but it also seems that the ProStores e-commerce software would be affected, as this also caters for a niche group of users and businesses similar to those using Magento Go, and it appears that eBay is no longer interested in providing these solutions to this type of user. The reason seems to be that the company cannot compete with solutions like Shopify and Bigcommerce

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2014-07-28 10:00:00
<![CDATA[What is Google Shopping Express?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5580 Although this service has yet to cross over US borders, it appears to be one of Google's strongest products to date.

 

Google Shopping Express requires major investment and logistics to be able to offer customers a direct delivery service like this for goods available to purchase on Google Shopping, a macro online shop that you can already visit on https://www.google.com/shopping/express/#HomePlace:s=0&c=24&mall=MountainView 

Google's online shop supplies products from famous brands and stores, which act as dropshippers and make their products available to consumers via the platform that is expected to become the world's most powerful online shop, although for the moment it can only be accessed and used in certain areas of the US, and even here it is yet to be launched countrywide.

Google Shopping Express is the transport and courier service provided by Google for customers shopping in its online store. In other words, it is Google's own courier service.

Companies with a presence on Google Shopping include Staples, Toys’r’Us, Kellog’s, Office Depot plus a good many other US companies, although any firm or company is obviously going to jump at the chance to sell its products in a Google online store.

The service could possibly be set up and implemented in countries like Spain, Mexico, Colombia, Argentina, Chile, etc., although for the time being it is not known whether this will actually happen at all, or if it will be a phased process or if it is to be launched in all countries at the same time; it is even less clear whether countries like Spain will use the Google Shopping Express or if logistics companies will provide the service.

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2014-07-25 10:00:00
<![CDATA[Rakuten expands its worldwide operations with a new fund]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5575 With the investment received, totalling 100 million dollars, the company will be concentrating on identifying businesses on the East and West coasts of the USA, among other markets, to expand its operations geographically.

 

Rakuten Ventures, the investment arm of Rakuten, the leading e-commerce company in Japan, has announced a new 100 million dollar investment fund. This is the second fund set up by the organisation following the first 10 million dollar fund destined exclusively for the firm's business activity in Asia.

This time, Rakuten Ventures seeks to expand its scope of activity to the USA and Israel, in an attempt toidentify companies and technology providing benefits and synergies for its parent company and enabling it toexpand geographically, as reported by The Next Web.

With this fund the eCommerce giant plans to expand its staff to grow in the new areas.Contracting priorities include covering the East and West coasts of the USA next year.

Rakuten is the only investor in the fund and the focus is on balancing the need to find new companies with similarities to the organisation in order to promote new areas and market niches that could be of future use to the firm.

Data and data usage, payments, advertising and mobile technology are areas of particular interest to the company.

In four years Rakuten has become a global supplier of internet services providing an alternative to large-scale worldwide eCommerce service providers.

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2014-07-22 10:00:00
<![CDATA[The USA is the main market for Chinese companies selling on eBay]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5574 And more are planning to sell on eBay in the US, the UK and Australia.

 

When a US consumer buys on eBay, they are not necessarily buying from a store in that country. Increasingly, sellers have their head office in other countries, and particularly Chinese traders are the ones selling most on eBay, seeking to increase sales worldwide, according to a report from eBay Inc. on cross-border sales from China.

"Today, cross-border business accounts represent around 20% of all transactions on eBay, and that figure is likely to reach 30% or 40%", says eBay China, strategy officer at Hu Rongrong.

In terms of dollars, the US, UK and Australia represent the most important markets for Chinese sellers on eBay. Furthermore, some sales are growing faster than in other countries, according to the eBay report, such as Argentina, where Chinese sellers on eBay increased by 130% last year, while sales to Israel rose by 78% and sales to Norway by 69%.

The report refers to sellers with head offices in Greater China, which includes mainland China, Hong Kong, Taiwan and Macao. EBay China interviewed 5,000 Chinese cross-border traders selling on eBay sites.

These Chinese sellers are expanding into new categories. While they still sell a large amount of consumer electronics and fashion, the fastest growth is in such categories as home and garden and car parts, according to the report. Based on sales, the five categories for Chinese cross-border traders on eBay are: electronics, fashion, home and garden, car parts and collectibles.

According to the traders surveyed, 49% expect to enter Australia in 2014 through eBay, and 43% in emerging markets such as Brazil.

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2014-07-21 10:00:00
<![CDATA[DHL: By 2025, 40% of retail trade in developed countries will be online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5573 Deutsche Post DHL has carried out an initial analysis on cross-border eCommerce in global scenarios and its consequences for the logistics sector.

 

The study, entitled “Global E-Tailing 2025, has revealed that during the next ten years, online retail trading will become more importance than previously expected in developed countries and emerging markets alike. In order to appreciate the extent of the growth facing us on a global scale, by 2025 the quota of global trade generated by eCommerce is expected to reach 40% in developed countries and 30% in emerging markets, compared to, for example, the current figure of 8% in Europe.

Logistics is key to guaranteeing immediacy, flexibility of hours and geographical coverage in order collection and delivery. It will play a vital role in this sense as it is the main tool for achieving competitive advantage, such as delivering goods only a few hours after an order has been placed, flexible reception and return hours, security and geographical coverage.

The analysis has been carried out by Deutsche Post DHL with the participation of trend research consultants Zpunkt and See More, a number of international retail sales and logistics specialists, and academic experts. It is based on four study scenarios, describing likely prospects in the long and the medium term.

The first scenario predicts that emerging markets will be the main driver of growth for retail trade over the next decade. In a second, more global, scenario, by 2025 a solid world economy will have developed and a stable middle class will produce an “Everywhere Commerce” model. Consumers will receive their purchases much faster, and it will be necessary to make mass express deliveries in less than 24 hours, with deadlines measured in minutes.

In a third scenario, the study shows a rapid evolution towards a digital culture developed to the extreme, in which almost all products are sold on the internet and customers are served by avatars. In this context, in addition to being able to provide a flexible and agile delivery service, logistics companies will have to provide highly secure and integrated supply chains in order to, for example, protect manufacturers from fake goods.

The study also analyses possible crisis scenarios. In a fourth scenario, the study describes how world consumer patterns would change if the economy was to suffer a worsening of its already weakened situation, causing energy and raw material prices to soar. One of the main conclusions of the report shows that, in this situation, the trend for "do it yourself" and bartering between consumers would increase substantially. In this case, supply chains would have to quickly adapt to consumer trends that moved further and further away from the focus on the "brand new" that has predominated in recent decades.

The scenarios studied in the report are complemented by a number of essays written by renowned logistics experts. They include Prof. Dr. Dirk Moschett, from Fribourg University (Switzerland), who emphasises the need for all societies to regulate supply flows more efficiently. Professor Geritt Heinemann, from the Bas-Rhin University, stresses the importance of time for the success of online retail trade, and Professor Shashi Matta, from Ohio State University, analyses the way in which changing consumer behaviour, influenced by concepts such as sustainability or crowd-shaping, affects online retail trade.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='140' src='http://www.emarketservices.com/clubs/ems/news/GlobaleTailing.jpg' border=0 alt='DHL: By 2025, 40% of retail trade in developed countries will be online'>
2014-07-18 10:00:00
<![CDATA[Idram and ePrime join forces to boost eCommerce in Armenia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5571 Idram is Armenia's largest Internet payment system and has joined forces with ePrime Global in order to help US traders reach buyers in Armenia.

 

Armenia is a country located in the region known as MENA (Middle East and North Africa), which currently leads the world as regards the eCommerce market, along with China and India.

Idram allows users to make purchases online or pay for public services, taxes and fees, loan payments, buy plane tickets, etc. Idram is the first company in Armenia to get permission to issue electronic money from the Central Bank.

ePrime Global is an eCommerce platform that acts as a bridge between traders and offers payment gateways worldwide. When traders register to get a free account on the ePrime Global website, they can select the regions where they wish to sell their products and services, such as North America, Europe, Russia, Latin America, Asia, India, MENA, etc. Currently, traders who choose ePrime Global have to pay no monthly fee. Instead , they pay a percentage fee per transaction.

Narek Vardanyan, Head of the Development Department at Idram, explained that “our association with ePrime Global will spawn a series of innovative projects that will be launched on the market for the first time. Thanks to this partnership between Idram and ePrime Global, payment systems such as Google Wallet, Moneybookers, PayPal and many others will soon be available in Armenia.

The association will convert Armenian electronic money into all foreign currency. Consumers will now have the chance to withdraw their electronic money easily, which had always been an issue for the country. it will make electronic money in Armenia more flexible and manageable.”

Arman Boudaghians,Executive Director of the MENA Division at ePrime Global, states: “MENA is the most dynamic region in worldwide eCommerce at this moment in time, experiencing thehighest growth anywhere the world. American traders wondering if they can enter the MENA eCommerce market need wonder no more; now they can. ePrime helps companies to gain a foothold in the MENA market,providing them with all licences, website and payment platforms, as well as helping with marketing and creating networks“.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ArmeniaEcommerce.jpg' border=0 alt='Idram and ePrime join forces to boost eCommerce in Armenia'>
2014-07-15 10:00:00
<![CDATA[Etsy acquires a French marketplace in its largest agreement to date]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5570 The French marketplace sells handmade products, food and wine and will continue operating independently.

 

The Etsy website has made its company a little bigger by acquiring the French handmade articles company A Little Market. The agreement represents the sixth purchase since its creation and its largest acquisition so far, though the financial details have not been made public.

Indeed, as reported by TechCrunch, Etsy had previously acquired such major companies as TrunkT, which specialises in wholesale craft items, the digital company Adtuitive and Etsy Lovers. In addition, it managed to raise $97.3 million in funds from Accel Partners, Union Square Venture and other investors.

The most recent round of funding in which Etsy took part was led by Index Ventures and took place in 2012, when the company raised $40 million that were earmarked for its international expansion.

In a recent communique, the French company A Little Market points out that France is the fifth largest economy and the seventh largest eCommerce market in the world. Its business in France involves over 90% import/export.

Etsy and A Little Market share common values as regards connecting people both locally and worldwide through commerce and encouraging creative entrepreneurs.

Little Market, which was founded in 2008 and has 620,000 members, will continue operating independently with founders Nicolas Cohen, Nicolas d'Audiffret and Loic Duvernay at the helm.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EtsyAlittlemarket.jpg' border=0 alt='Etsy acquires a French marketplace in its largest agreement to date'>
2014-07-14 10:00:00
<![CDATA[Gulf countries embrace the eCommerce trend]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5567 The Persian Gulf joins the eCommerce rush. It is estimated that online purchases will record major growth over the coming years in this region of the Middle East, according to a study carried out by the distributor Chalhoub Group.

 

 The report is based on the premise that currently only 26% of the population that uses the Internet on a daily basis make online purchases.

Persian Gulf countries represent a strategic area for fashion and luxury goods. Most consumers in countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates spend around $2,400 a month on beauty, fashion and gifts, according to the document.

The arrival of a new generation of consumers is expected to transform current consumer habits. In this regard, the Internet is expected to become a shopping channel, whether from home or at the store itself.

The report points out that establishments will become an extension of your home, offering large spaces, private areas, comfortable seats and hospitality. Through the Internet, you'll be able to try the goods and make purchases.

The demand for new and exclusive articles, along with the need to have them before anyone else, turn eCommerce tools into a platform with huge growth potential.

The study also identifies three types of consumers in the Gulf countries.

  • Firstly, the gazelle, someone interested in fashion who seeks personal expression through luxury brands;
  • secondly, the horse, someone who buys luxury items for the sake of social status, and
  • lastly, the falcon, who looks for items and experiences beyond the popular brands.
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Paises-del-Golfo.jpg' border=0 alt='Gulf countries embrace the eCommerce trend'>
2014-07-11 10:00:00
<![CDATA[Mexico: eCommerce will grow 16.5% in five years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5565 It is one of the countries in which eCommerce represents an area of opportunity.

 

eCommerce is an area of opportunity in Mexico. While European consumers place an average of 29 orders a year, in the case of the UK, or 18 in Germany, in Mexico the figure comes to just five purchases a year.

However, with annual forecasts for growth of 16.5%, Mexico is one of the countries where eCommerce is set to change the traditional trade patterns, in which credit cards and cash on delivery are the favourite ways to pay for orders.

According to the “Shop the World” study compiled by DHL on twenty countries, Mexican consumers 'tolerate' waiting up to 7.3 days for an order to arrive, compared to the average of 6.5 days. As regards the percentage of returns, the figures are again lower in Mexico. While 14.5% of customers choose to return the product, globally the figure rises to 27.5%.

The main reasons for returning products have to do with the condition of the product, the differences between the merchandise as described on the website or in the catalogue and the one actually received or delivery of the wrong product.

National shipping is the preferred method for Mexicans. Just 37.3% of those surveyed have made cross-border purchases, with the US and China being the key markets.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/mexico-online(3).jpg' border=0 alt='Mexico: eCommerce will grow 16.5% in five years'>
2014-07-10 10:00:00
<![CDATA[5 features of Amazon's Fire Phone, focused on eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5561 Mobile eCommerce is on the rise, and with its own phone the company could increase the loyalty of its customers even further.

 

Amazon has launched its Fire Phone, which will reach the market in late June and, as with the brand's tablets, is based on the modified version of the Android operating system, FireOS, has a 4.7-inch Gorilla Glass screen and, as rumoured, offers 3-D imaging.

Theworldwide popularity of mobile computing has led to a boom in mobile eCommerce. The amount of money spent through phone and tablet apps rose by 117% between 2012 and 2013.

So it makes sense for Amazon, leader in online commerce, to want to enter the smart phone market: if the company has more control over the experience of mobile users, it will be in a better position to channel consumers towards its own online stores. As with the Kindle eReader and the Kindle Fire tablet, an Amazon phone could connect users directly to Amazon content, in this case the products available at its store, and give Amazon the chance to minimise friction in retail transactions. 

The transition towards mobile shopping is happening at a fast pace. Last year, mobile eCommerce represented almost 21% of all eCommerce. By the end of next year, more than one third of all eCommerce could happen via mobile devices.

The 5 most striking new features of Fire Phone are:

  • This phone aims to foster eCommerce by offering buyers instant gratification through the recognition of thousands of products,TV programmes and songs and allow users to buy immediately. Users can press a button and point the phone at an object, such as a tin of soup or a work of art. If the device recognises it, the user can buy it on Amazon, providing it's on sale there. To do so, it uses the Firefly object recognition system (up to 100 million different ones), with a dedicated physical button that will let us get information about whatever we scan with the camera.
  • To make the Firefly feature possible, Fire Phone has four 2MP cameras on the front to give the system depth.
  • As expected, the Amazon phone has a 3D screen that provides a “dynamic perspective”, according to Jeff Bezos, the head of the company, and will have its own SDK so that apps can make full use of this new feature.
  • The handset comes with Amazon MayDay, a 24-hour live support service that was launched on the brand's most recent tablet. To download apps, it has Amazon AppStore where over 240,000 apps are already available.
  • Another major new feature is the Cloud storage service that offers users greater storage capacity.
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='105' src='http://www.emarketservices.com/clubs/ems/news/Amazon-FirePhone.jpg' border=0 alt='5 features of Amazon&#39;s Fire Phone, focused on eCommerce'>
2014-07-09 10:00:00
<![CDATA[E-commerce comes to the aid of the Chinese steelworks sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5560 Chinese steel companies expect a series of recently launched e-commerce platforms to boost sales.

 

 

 

The company China Minmetals Corp. (CMC), the country's number one steel vendor, has launched its e-commerce platform, http://www.xinyilian.com. This is the latest incursion into e-commerce after the launch of more than 100 similar platforms by Chinese steel manufacturers and businesses since last year.

The Xinyilian platform will link up buyers with sellers and gradually evolve into an online steel supermarket, says Yu Engang, deputy general manager of the company Minmetals Development Co., Ltd., a subsidiary of the CMC group.

The Chinese steel sector has been hobbled by problems of overcapacity, oversupply and the drop in prices due to the economic slowdown.

Over 45% of steel companies posted losses, whereas economic growth fell to 7.4% in the first quarter, the lowest level since the third quarter of 2012.

These platforms not only reduce costs, but also give customers greater access to information and allow them to choose freely from the companies' online inventories.

So far the e-commerce platforms have registered only 10% of steel transactions, but experts believe this figure will increase to 30% in the coming years.

 

Source: http://spanish.china.org.cn/economic/txt/2014-05/26/content_32494883.htm

 

 

 

 

 

 

 

 

 

 

http://www.retailresearch.org/onlineretailing.php

]]> <p> <img style='cursor:pointer;cursor:hand' width='136' height='155' src='http://www.emarketservices.com/clubs/ems/news/ChinaMetalMiningCorporation.jpg' border=0 alt='E-commerce comes to the aid of the Chinese steelworks sector'>
2014-07-07 10:00:00
<![CDATA[PayPal paves the way in ten new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5554 Users in over 200 markets around the world will have the option to pay via PayPal.

 

PayPal services are being launched in ten new markets over the coming days. Any user with Internet access and a credit card will be able to open a PayPal account and start making payments, as finally confirmed in a communique released by the company.

Once the services are up and running, users in Montenegro, Macedonia, Moldova, Belarus, Monaco, Nigeria, Côte dIvoire, Cameroon, Paraguay and Zimbabwe can start making payments on millions of websites worldwide without having to worry about sharing their bank details online. Through this expansion, PayPal now reaches 203 markets around the world.

While technology may be breaking down the barriers to global commerce, many people still refuse to share their credit or debit card details on the website of an unknown seller in a distant country“, states Rupert Keeley, Senior Vice President of PayPal Europe, Middle East and Africa. “Paying with PayPal gives buyers peace of mind, as they don't have to reveal their bank details during the transaction.“.

“As from today, users in over 200 markets around the world will have the option to pay via PayPal,“ added Keely. “We plan to work with our customers to help them take advantage of this opportunity to offer an easier and more secure way to pay in markets that they haven't explored before.“

“While we're constantly being asked to enter new markets, we only do so when we truly feel confident of being able to offer our customers a quality experience. Expanding into Paraguay represents a major achievement for our region, where we want to be the leading promoters of commerce and an ally to buyers on the Internet.” said Jose Fernandez da Ponte, General Manager of International Commerce for Latin America.

According to “The Spice Route“, a PayPal study carried out by The Nielsen Company, eCommerce is a driving force for growth in the global economy and is expected to reach a 14% growth rate by 2014, and buyers in Latin America are part of this major progress.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/paypal(3).jpg' border=0 alt='PayPal paves the way in ten new markets'>
2014-07-04 10:00:00
<![CDATA[Alibaba makes the largest Internet merger in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5551 Alibaba has acquired the Chinese firm UCWEB.

 

Alibaba continues its expansion in China. Recent reports indicate that Alibaba has acquired UCWEB, the Chinese software and online mobile telephony services firm. According to information from UCWeb, Alibaba will buy up all the company's remaining shares, as this is the second time Alibaba has invested in UCWeb. The CEO of UCWeb, Yu Yongfu will become part of Alibaba's new strategic decision-making committee, and the company's 3,000 employees will move to Alibaba.

 

This new conglomerate will be in charge of building and developing the mobile browser, the search division, Jiuyue -the mobile gaming platform-, and distributing apps and e-books.

 

The press release notes that this merger agreement breaks the record for the Internet sector in China, surpassing even the 1.9 billion dollars paid by Baidu to acquire 91 Wireless.

 

The two companies joined forces last April to launch a search engine for mobile content named Shenma. This acquisition represents a significant strategic step for Alibaba, which has been looking to extend its reach outside continental China. With UCWeb's mobile browser UC Browser, it has enormous potential to capture the 500 million active quarterly users in the Asian giant.

 

It is also worth noting that this browser already has over 60 million users outside China, which will serve to give Alibaba even greater global momentum.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AlibabaUCWEB.jpg' border=0 alt='Alibaba makes the largest Internet merger in China'>
2014-07-02 10:00:00
<![CDATA[Ecommerce takes hold in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5547 Ecommerce in the country is clearly becoming a sector in the process of expansion, creating business opportunities for the entrepreneurs who opted to exploit it. 

 

The payment platform market recorded revenues of 800 million dollars (589 million euros) in 2013 -a growth of 20 %- according to the country manager of PayULatam for Peru, Rafael Hospina.

"Ecommerce in Peru continues on course as a growing sector, and one that is increasingly offering major business opportunities for anyone who opted to join the world of online commerce", he said.

He noted that online payment platforms had been opening up a significant niche in the sector, but that there were still a number of barriers to be overcome.

According to Hospina, one of the challenges they face is to convince Peruvian consumers -who are unaccustomed to buying products on the Internet- to convert to e-purchasing rather than to make a traditional purchase.

On this point, he pointed to the need for the effective and constant promotion of all the benefits of the online purchasing tools -in this specific case payment platforms- and to expand the offer of payment channels in order to reach more users.

He also said that another goal was to integrate all the business structures to mobile platforms like smartphones and tablets.

Another of the challenges he highlighted was bancarisation: “Although bancarisation in Peru has risen by 8% in the last six years, we still need to promote greater dynamism in the credit sector in order to enable the implementation of payment channels and facilitate transactions, thereby stimulating the growth of e-commerce”, he said.

Finally he said that Internet access in the country is another area for improvement. "This is one of the limitations holding back the growth and scope of the industry, and we must therefore work to guarantee access for all as one of the cornerstones of the growth and development of e-commerce in Peru", he noted.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/peru-ecommerce(3).jpg' border=0 alt='Ecommerce takes hold in Peru'>
2014-06-30 10:00:00
<![CDATA[Alibaba opens its first online outlet in the US while it prepares for its stock market launch]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5545 Alibaba squares up against Amazon and eBay with its first online shop aimed at US consumers.

 

The Chinese e-commerce company Alibaba has launched its first online shop aimed at the US consumer, which means competing with Amazon.com and eBay on their home turf .

The website, 11main.com, which is currently in testing, will showcase a wide range of products, including "unique items that are unavailable from wholesalers and other large e-commerce sites", said Alibaba.

The website will offer everything from fashion and household items to watches and jewellery, through a selection of boutiques and small businesses that will sell directly to consumers, thereby bringing it into direct competition with eBay and Amazon in the North American market.


The announcement comes at a time when Alibaba is preparing for its launch on the US stock market, where it is expected to be the largest since Facebook's in 2012.

The company, founded by Jack Ma, controls 80% of all Chinese online retail commerce, around US$250 billion (185 billion euros) in 2013, more than Amazon y eBay combined.



]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='89' src='http://www.emarketservices.com/clubs/ems/news/11main.jpg' border=0 alt='Alibaba opens its first online outlet in the US while it prepares for its stock market launch'>
2014-06-27 10:00:00
<![CDATA[Amazon extend its online payment management]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5541 It is launching a service to manage payment subscription for start-ups and other companies.

 

PayPal, owned by eBay, has so far dominated online payment services but the e-commerce giant Amazon has opened a niche in this market , and is catching up with its rival.

In an attempt to consolidate its offering and narrow the gap between purchases made from desktop and mobile devices, the company last December acquired the mobile payment firm GoPago.

 

A few months earlier Amazon had launched its own payment service, “Login and Pay with Amazon, which allows users to pay through their Amazon account with just one click.

 

Now the firm's latest strategic move is to begin managing payment subscriptions for start-ups and other companies, as reported by Reuters.

 

The service allows over 240 million active users to use their credit card data stored at Amazon.com to pay for services like monthly phone bills or digital music subscriptions. Amazon will charge for each transaction.

 

The new service will extend Amazon's active role as an intermediary for third-party retailers -who represent 40% of sales on its site- and spread its influence beyond their website.

 

The analysts signal that the evolution of Amazon's payment strategy has been limited as retailers are reluctant to hand over their customers' personal details to the company. The challenge for the US giant is to build confidence in this service before it can use it to get ahead.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonLoginPay.jpg' border=0 alt='Amazon extend its online payment management'>
2014-06-26 10:00:00
<![CDATA[Zara will begin selling in China through the marketplace Tmall]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5540 It plans to launch its 2014 autumn/winter collection on TMall.

 

According to a statement by Pablo Isla, chairman of Inditex, the Spanish giant's online sales have grown substantially in all its markets. It is now setting out to reinforce its e-commerce strategy thanks to this good performance, with more openings in new countries, and Zara's launch on the Chinese giant Tmall.com, which will operate in parallel with the e-shop Zara already has in the country, and which opened almost two years ago.

The chief executive of Inditex explained that the entry in Tmall highlights the importance the Chinese market for the group, where it will continue operating through its own virtual and physical outlets.

"Being in Tmall will be very positive and very well-received by our Chinese users", said the executive.

The Chinese market is second in the world for Inditex, according to Reuters. Zara's move comes on top of others by ASOS and Burberry and is part of a successful strategy for attracting foreign brands to the portal.

Zara will make its début on TMall with its 2014 autumn-winter collection. According to Pablo Isla ”It's like opening a shop in a shopping centre”. E-commerce is not so different from physical shopping. The statement that it is “like a shopping centre” is an admission of how one of the four “Ps” of the “plaza” marketing mix has shifted to the Internet. Here, TMall is the estate agent. This cannot have been easy to concede, when the original idea was that Internet would eliminate intermediaries.

China is different. The “platform war” has produced giants like Baidu, Tencent and Alibaba who have in one way or another carved out a niche in the value chain between supply and demand.

With this move, Inditex proves that it continues to harbour an entrepreneurial mindset. We see small companies set on global strategies without adapting to the actual situation in China. This is a way for it to adapt to the e-commerce situation in China.

The fact of explicitly recognising that there are mediators with the end customers on Internet is particularly important from a strategic point of view. TMall could serves as a means for acquiring new customers in order then to lure regular users into physical stores. It could be a transitional promotional device, or a habitual point of transit.

There is no magic formula that has been conclusively proved. What we're seeing is a rapid change to adapt to a scenario that is moving very fast in China.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/zara2.jpg' border=0 alt='Zara will begin selling in China through the marketplace Tmall'>
2014-06-25 10:00:00
<![CDATA[SoloStocks.com increases sales by 45% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5538 Last year the company carried out a capital increase of 1.5 million euros and opened a branch in Mexico.

 

SoloStocks.com, the trading portal for companies and professionals closed last 2013 with a turnover of over 2.1 million euros, representing an annual growth of 45%. In May 2013, SoloStocks.com concluded a capital expansion for a value of 1.5 million euros, an operation intended primarily to speed up its global growth.

Only one month after this injection of capital, the company opened a branch in Mexico in order to extend its operations in Latin America. This opening was intended to meet the needs of Latin American companies interested in improving their sales within the market or wanting to set up trade relations with Europe, and allowed SoloStocks.com to reinforce its presence in the region and continue to promote the development of its business internationally.

The company also saw traffic on its portal increase, up 20% over 2013 to a figure of 2.5 million visits a month. With a presence in twelve countries, it has a catalogue of over 50,000 suppliers and registers over 5,000 transactions every day. It thus consolidates its position as the number one purchase-sale portal between companies and professionals in Spain, and one of the references for the sector worldwide.

Luis Carbajo, CEO of SoloStocks.com, highlights these positive results and says “We have grown a lot in the last year, both in terms of sales and in customer and supplier numbers. We're growing at a great rate in Europe and Latin America, which lead us to be optimistic about our future outlook”. And he adds: “Our aim is to consolidate the leadership of SoloStocks.com in Spain, to continue growing in the markets where we operate, and carry on improving customer experience”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Solostock.jpg' border=0 alt='SoloStocks.com increases sales by 45% in 2013'>
2014-06-23 10:00:00
<![CDATA[eCommerce set to grow fivefold by 2020]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5536 Online retail business is becoming increasingly global and interconnected.

 

According to a study by the firm OC&C Strategy Consultants in collaboration with Google, e-commerce in six of the main world markets is due to increase fivefold to US$ 130 billion (95.640 billion euros) by 2020. The study predicts that the United Kingdom will have the highest online trade surplus.

The report indicates that online retail trading is becoming increasingly global and interconnected, with an exponential growth in trade between countries. Google sources claim that the global rise in the number of people with Internet access and increased consumer confidence are the key factors that provide the ideal market conditions for e-commerce.

Of the six markets analysed in the study, United Kingdom has the most advanced electronic market in the world and it is estimated that its retail trading will hit a trade surplus of over US$ 1 billion (736 million euros), overtaking the United States and Germany with surpluses of US$ 180 million (132.5 million euros) and US$ 35 million (25.75 million euros) respectively.

Although AmazoneBay and Alibaba are top of the list in retail online sales, the study reveals that a number of specialist retailers have proved able to successfully make the leap to the international market thanks to digital commerce.

Some examples are ASOS, iHerb, Zalando, H&M, Sephora and Pandora, in addition to luxury sportswear firms such as Adidas, Burberry, Hugo Boss and Lacoste.

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2014-06-20 10:00:00
<![CDATA[JD.com, the 'Chinese Amazon', makes a killing on its stock-market launch]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5535 It earned 1.8 billion dollars after selling its securities at 19 dollars a share.

 

JD.com set the record for the largest stock market launch by a Chinese company on Wall Street; and its performance may be a favourable harbinger for Alibaba, the Chinese e-commerce giant that plans to float its stock in New York in August.

JD.com has more direct online sales to purchasers than any other Chinese retailer, and holds the number one spot in the list of e-retailers in China out of a ranking of 500 companies.

Richard Qiangdong Liu founded JD.com in 2004 as a small distributor of IT products, and the company has grown rapidly since then. In 2013, 67% of the value of JD.com's merchandise was sold by the company itself and the rest by retailers selling on their marketplace.

Whereas Alibaba is like Ebay, operating in vast online shopping centres where other retailers sell while the company itself does not sell anything, JD.com is more like Amazon, as its sells merchandise itself and allows other retailers to sell on its site.

Like most of the large-scale e-retailers in China, JD.com has built up its own distribution network to ensure good service and speedy delivery in a country that lacks well-established national delivery services. JD.com claims to offer same-day delivery in 31 cities and next day delivery in another 206 cities in China.

JD.com is the second Chinese e-retailer to float on the U.S. stock exchange this year. Jumei International Holding Ltd has made 245.1 million on the New York stock exchange. Alibaba has also unveiled its plans for an initial public offering in the U.S. in the coming months, and analysts expect the company to be valued by Wall Street at over 100 billion dollars.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Jd.jpg' border=0 alt='JD.com, the 'Chinese Amazon', makes a killing on its stock-market launch'>
2014-06-18 10:00:00
<![CDATA[Spring Global Mail, e-Commerce services]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5532 One of its services is handling the management of returns.

 

Spring Global Mail is the world leader in providing postal, packaging and reverse logistics services for companies. It was founded in 2001 from the strategic alliance of the official postal services of Holland, the United Kingdom and Singapore, with the aim of combining the experience, systems, distribution networks and products of three of the world's leading postal operators.

 

In its 13 years of experience it has become one of the largest independent postal providers on the market. Its key selling point is the fact that its services are not designed on a static portfolio, but are created to fit the needs of each customer.

 

Spring also acts exclusively as an international sales agent for Royal Mail and PostNL in the United Kingdom and Holland respectively.

 

Another service Spring provides is managing returns. We offer a range of made-to-measure reverse logistics solutions to help companies with their returns using the postal network rather than courier companies, thereby enabling companies to offer their customers thousands of branches to drop off their packages.

 

A global presence with branches in 15 countries all over the world.

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2014-06-17 10:00:00
<![CDATA[The internet could become the world's fifth largest economy by 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5531 It connects people, facilitates business and stimulates companies' growth.

The World Wide Web is a mine of wealth, opening up infinite possibilities for people and companies. The internet is still a decentralised set of communication networks, but it has become a place with enormous business opportunities. In fact, according to research carried out by the Boston Consulting Group, by 2016 it will be the world's fifth largest economy, behind only the United States, China, Japan and India, and ahead of powers like Germany.

Within the space of the next two years, nearly half of the world's population will be connected and the internet economy could reach 4.2 trillion dollars (over 3 trillion euros) in the G-20 countries. The internet has grown steadily since it was founded. Despite the occasional setback, collapse or recession, its use has grown exponentially, as have its size, scope and impact.

In the last five years it has accounted for 21% of GDP growth in developed nations and for each job lost 2.6 new ones are created on the web, according to a survey published by the consulting company Mckinsey in 2011, which means that the figures may have changed since then. Even so, the internet clearly makes a vast contribution to the creation of employment and wealth.

In addition to speeding up business procedures and improving commercial strategies, the use of the internet has generated a digital economy. This concept was first conceived in the mid-1990s. For José LuisZimmermann, general manager of Adigital, the Spanish Digital Economy Association, it refers to "economic activity that uses information and communication technologies. In other words, economic processes that are based on digital connection. ECommerce (B2C, B2B, C2C, etc.), digital communication and content distribution are the cornerstones".

 

 

 

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2014-06-16 10:00:00
<![CDATA[eCommerce moves between 40 and 50 billion euros in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5528 Ecommerce in Latin America has grown exponentially and currently moves between 40 and 50 billion euros (between 60 and 70 billion dollars) annually, a large part of which corresponds to electrical appliance sales and transnational transactions.

Since entering the Latin American market, PayPal has observed a series of unique characteristics in the region. The secure online payment system used in many parts of the world reached Latin America three years ago. Initially present only in Mexico and Brazil, it has since conquered the entire continent.

ECommerce is more mature in countries like Chile (6% of all sales) and Brazil, while Mexico accounts for less than 1%. "There's still a lot of room for growth throughout the region,” explained Ian Cox, senior director of PayPal Latin America, in an interview for Efe.

 “We've had a warm welcome in Latin America. Latin American consumers were crying out for a secure online payment method," said Cox, who also admitted that they have faced more reluctance to shop online from consumers in the region due to concerns about the security of transactions, something which he thinks they are already overcoming.

The best-selling online products in the region are electrical appliances, the majority of which are purchased abroad, and this is another unique characteristic of the market that companies like PayPal have had to take into account.

Most eCommerce in Latin America is cross-border, which means that online payment management companies have to facilitate transactions for Latin American consumers with sellers outside the region, and vice versa.

Another unique characteristic of the Latin American eCommerce market that PayPal has observed since it reached the region and that it has had to adapt to is the custom of paying by instalmentparticularly widespread in countries like Mexico and Brazil—where consumers often pay for their purchase in, say, 12 monthly instalments.

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2014-06-13 10:00:00
<![CDATA[Alibaba to promote French products in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5527 The world's leading e-commerce company Alibaba will promote French brands to Chinese consumers through its online platforms, under a new deal with the French government.

 

Chinese eCommerce giant Alibaba will promote French brands to consumers through its platforms following an agreement reached with the French minister of foreign affairs, Laurent Fabius, currently visiting China.

Under the terms of the three-year agreement signed in the eastern city of Hangzhou (where Alibaba is headquartered) by the company founder and CEO, Jack Ma, and the French minister of foreign affairs, Alibaba will help French companies to boost their sales in China by promoting their participation in Tmall.com, the Asian giant's most popular online sales service, according to the official news agency Xinhua.

Quoted by Xinhua after signing the memorandum of understanding, Fabius said, "This is a wonderful opportunity to allow more and more Chinese customers to discover new French brands."

Referring to the agreement, Ma said, "It embodies Alibaba's mission: to help make it easy to do business anywhere."

In line with the agreement, Alibaba "will provide express enrolment of new products, brand promotion and marketing support". Tmall.com will launch a campaign on 19 May called "The elegance of France", aimed at offering Chinese consumers "exclusive product launches and limited-edition items" from numerous French brands.


"This memorandum of understanding is an example of how Alibaba can work hand in hand with foreign trade entities to expand global cross-border trade in order to benefit both global businesses and Chinese consumers," said Ma.

Founded 15 years ago, the Alibaba group controls the eCommerce portal Alibaba.com and eTao, an online shopping search engine, and has its own secure online payment technology, AliPay.

The group also controls Taobao.com a C2C marketplace, Tmall.com, which specialises in business-to-consumer retail, and the virtual travel services portal Byecity.com.

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2014-06-12 10:00:00
<![CDATA[EBay reaches Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5525 Consumers in Latin America can now access the entire online catalogue in their own languages—Spanish and Portuguese—and currencies.

 

Continuing its expansion in emerging international markets, the eCommerce giant eBay Inc. has rolled out its services in Latin America. The consumers in the region's 18 countries can now shop at eBay's online and mobile markets in Spanish and Portuguese and use their local currencies. The new service is tailored to Latin American users, with special promotions and offers targeted at each local market.

According to the company, more than 2 million consumers in Latin America had already bought goods on eBay.com in English and paid for them in dollars. "Latin America is one of the fastest-growing commerce markets," said Wendy Jones, eBay vice-president of global expansion and cross-border trade. "We are innovating the eBay experience for our customers there, delivering more relevant and engaging experiences in their own language and currency."

The company already has a Spanish version of its mobile app and has now launched a Portuguese version. In September 2013 it launched a mobile app in Portuguese called eBay Moda, but on the new site consumers will be able to access the entire eBay inventory. The eBay mobile app is now available in seven languages, including Russian.

The measure will allow eBay to compete directly with the largest market in Latin America, MercadoLibre, which accounted for 15% of all online sales in the region in 2012.

The growth of the eCommerce market in Latin America is overtaking the growth in the United States, according to a report published by Internet Retailer Latin America 400. In 2012 online sales in Latin America grew by approximately 19% compared with 16% in the US. Conquering Latin America is part of eBay's plan to reach more emerging markets

EBay currently offers 25 specialised digital markets located in countries like Germany, the United Kingdom and Brazil. Nineteen of them are in countries with emerging markets, including 18 in Latin America.

 

 

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2014-06-11 10:00:00
<![CDATA[Pinterest closes a 200-million-dollar financing round]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5524 Following the fundraising round, the visual social media site could be worth 2.5 billion dollars.

 

Pinterest has just closed a new financing round worth 200 million dollars (nearly 150 million euros), led by the hedge fund Valiant Capital and allegedly involving some of the start-up's early investors like Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital.

All Things Digitalfirst reported the story and then the company itself issued a press release confirming the operation. Thanks to the deals reached, Pinterest could now be worth 2.5 billion dollars.

The firm closed its previous financing round in May 2013, when it managed to obtain 100 million dollars from the Japanese eCommerce giantRakuten.

One of the aspects most highly rated by the companies that use this social media site (and, by extension, its investors) is that its contents are not as ephemeral as they are on Twitter or Facebook and therefore manage to retain users' attention for longer. According to Hearst Digital Media, Pinterest generates between 3% and 5% of traffic for different brands every month, compared with just 1.5% in the case of both Facebook and Twitter.

Another advantage to Pinterest is its steady growth. The site currently boasts 50 million active users per month and has seen its staff increase fivefold in the last year to over 100 employees.

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2014-06-09 10:00:00
<![CDATA[MercadoLibre has reported an increase in sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5521 The eCommerce company has seen a 20% increase in sales with nearly 22 million product transactions.

 

MercadoLibre has reported net revenue of 115.4 million dollars, representing a 12% increase on last year's figure and a 20% increase in the number of goods sold.

The first quarter financial results, as at 31 March 2014, show that the growth in this period was boosted by the performance of payments, logistics and mobile eCommerce. 

The number of transactions performed via mobile devices has increased each quarter and now represents nearly 14% of the business volume, with over 10 million downloads of the app


The total number of confirmed registered users at the end of the period was 103.7 million, and 4.3 million new users registered during the first quarter. 

The year-on-year growth in the total volume of product transactions was 1.797 billion dollars (over 1.310 billion euros), which represents a 15% increase in dollars and a 58% increase in local currencies. 

Meanwhile, the total volume of payments experienced a year-on-year growth of 664 million dollars (484 million euros), or a 25% increase in dollars and a 64% increase in local currencies. 

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2014-06-06 10:00:00
<![CDATA[The Alibaba platform takes a tougher line on fakes]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5518 Ahead of its listing on the US stock market later this year, Alibaba has decided to improve its image by cleaning up its eCommerce portal.

 

With its sights set on its stock market launch, the Chinese eCommerce platform has decided to step up controls over the articles sold through its website.

 

Basically, the company is reviewing the lists of products available on its site in a measure aimed at identifying any fake goods and removing them from searches.

The Chinese company is also keen to avoid legal problems over copyright claims in the United States and has already removed more than 100 million counterfeit items, it told Cnet.

The truth is that the Alibaba's imminent IPO could be compromised if the company can't shake off its reputation as an online market notorious for the infringement of intellectual property rights.

Of course, the Asian giant is also determined to improve its image in the United States in order to compete with companies like Amazon and eBay.

Source: http://www.siliconnews.es/2014/05/13/alibaba-se-pone-seria-con-los-articulos-falsos-en-su-plataforma/

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2014-06-05 10:00:00
<![CDATA[Argentina sees a 68% hike in online fashion shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5513 Internet sales of clothing and accessories outperform eCommerce growth in general, which closed last year with a 48% increase.

 

Last January the Argentinian government imposed strict restrictions on internet purchases of goods from foreign websites, but since then sites like AliExpress and  DealExtreme have reported record sales and helped to popularise eCommerce among Argentinians.

According to an annual survey carried out by the Argentinian Chamber of eCommerce (CACE), in 2013 online sales of fashion articles climbed by 68% to 740 million pesos (approximately 66 million euros), outperforming eCommerce growth in general, which closed the year with a 48% increase and a turnover of more than 24.8 billion pesos (2.224 billion euros).

The largest local sales platform is MercadoLibre Argentina. "In 2013 sales of clothing and accessories grew by 51%, with an increasingly important role being played by 'official' stores that have their own specially designed sites within the MercadoLibre platform so that major brands can market their products directly. Today, more than 40 stores in Argentina have found an ally in our company for growing their online channel," explained MercadoLibre general manager Federico Procaccini.

MercadoLibre recognises the role that Chinese portals have played in popularising online clothing sales, but believes that local brands have their own advantages. “eCommerce has felt the impact of restrictions on Chinese purchases and there are operations out there that are going to lose out either because the product is not available in this country or the local price can't compete with what the Chinese portals are offering," said Procaccini.

"But a significant number of manufacturers are now marketing their products through MercadoLibre, which means that, unlike the case with Chinese portals, delivery is almost immediate," he added.

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2014-06-04 10:00:00
<![CDATA[SEUR boosts its eCommerce channel]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5511 The operator's network covers markets like the United States, Russia, China, Brazil and the Middle East.

 

The GeoPost group and its Spanish subsidiary Seur remain as firmly committed to eCommerce as ever. For example, the French company has just acquired 57% of the British operator wnDirect, which specialises in international transport services for eCommerce operators. As SEUR chairman Yves Delmas said, “GeoPost's stake in wnDirect will benefit Seur enormously as our network in mainland Europe covers markets like the United States, Russia, China, Brazil and the Middle East, which reinforces our portfolio of services for eCommerce operators with an origin or destination in Spain."

 

The opportunities that Seur will gain from this deal are not just limited to growing its international network for eCommerce services. Delmas explained that "GeoPost and wnDirect have been working together on logistics solutions for the last three years and have developed highly specialised models to improve parcel delivery and procedure management. That is going to make us much more competitive as we can offer Seur customers a more comprehensive and efficient service. It will also help to consolidate our position in the eCommerce segment of the transport business, where we've grown by more than 20% in the last three years and seen our turnover pass the 100-million-euros mark."

GeoPost leads the French market and ranks second in Europe for parcel transport and delivery, both B2B and B2C, with an aerial and terrestrial network that reaches 230 countries. A subsidiary of the La Poste group, in 2013 the company reported a total revenue of 4.391 billion euros and delivered 814 million parcels worldwide. Its Spanish subsidiary Seur obtained an aggregated turnover of 537 million euros in 2013, representing a slight increase of 0.4% on the 2012 figure.

Seur, a benchmark courier company in Spain, comprises three key businesses: international, eCommerce and value-added logistics. With 6,300 employees, more than 1,000 drop-off points and a fleet of 3,500 vehicles, it services more than 1.2 million customers. Its international operating capacity allows it to deliver to 230 countries thanks to the networks of its strategic partner GeoPost, which operating under the brand name DPD has a team of more than 20,000 professionals and is the leading intra-European terrestrial network.

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2014-06-03 10:00:00
<![CDATA[Alipay set to cooperate with the Japanese e-commerce company Rakuten]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5508 Alipay, the popular third-party payment service and a subsidiary of China's Alibaba Group, have announced an alliance with the leading Japanese e-commerce company, Rakuten.

 

Almost 250 shops in Rakuten Global Market, Rakuten's international purchasing service, have started accepting payment by Alipay. In the future, almost 10,000 shops will eventually incorporate this payment method.

Rakuten is the latest Japanese e-commerce platform to cooperate with Alipay, following in the footsteps of Yahoo Japan, which the previous week announced that it planned to offer Alipay as another payment option for its customers starting in June.

Shops on Japanese e-commerce platforms are undergoing a boom in China due to the continued depreciation of the yen.

Alipay has progressively increased its global presence in recent years. It has reached agreements with international e-commerce companies including iherb.com, a US company providing nutritional supplements; Forever 21, a US retail clothing company; and Wiggle, a leading British online retail cycling company.

The agreement with Rakuten has come just before Alibaba's launch on the US stock exchange.

Alibaba dominates the e-commerce market in China. Its purchasing sites manage more transactions than Amazon.com and eBay combined.

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2014-06-02 10:00:00
<![CDATA[M-commerce in Europe grew by 64% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5507 Growing acceptance of mobile phones as a purchasing platform.

 

The use of mobile devices for making purchases via the Internet continues to rise, and is now seen by consumers as simply one more channel.

Zanox, the leading marketing network, presents the third edition of the “Zanox Mobile Performance Barometer 2013”, containing results and conclusions that reveal the direction and development of m-commerce and the behaviour of mobile phone consumers in Europe.

According to this report, the number of mobile phones and tablets is rising every year, together with the revenues generated by these devices, which hit record highs in 2013. M-commerce has seen a spectacular rise that is set to continue in 2014. 

This trend can also be seen in the increase of as much as 8% in profits from mobile transactions in 2013, compared to 6% recorded in 2012. In January 2014 this figure rose by 2% to a figure of 11.1%, suggesting that the m-commerce rate has yet to reach its peak.

These new figures owe much to the offer of the more affordable tablets that came onto the market before Christmas 2013. This could mean a further boost for m-commerce in 2014, where we can already see an additional growth in profits on transactions made using the Android operating system. 

A comparison of the revenue from mobile transactions in 2013 and year-on-year growth in revenue between 2012 and 2013 all over Europe shows that Scandinavia is once again the region leading the pack in both categories: a 15% share in revenue from mobile transactions and 116% in year-on-year growth. And in Benelux, we see a 14% turnover from mobile transactions and year-on-year growth of 119%. These figures indicate that the markets still have the potential to continue growing in the use of these devices.

The results of the analysis by sector of revenues from the mobile industry shows that the average growth varies from 185% in the travel sector, 162% in financial services, 114% in telecommunications companies, to 81% in Retail and Shopping.

>Elsewhere, a look at the data by region reveals that Eastern Europe heads the ranking in purchase and sales. It also has the greatest increase in the Travel sector -with 1001%- and a growth rate of 331%.

A more complex pattern emerges for income per transaction made using the devices. When comparing only smartphones, Android comes top with 30% compared to the iPhone with 16%. However, a look at other devices shows that figures for Apple are 69%, almost 2.5 times Android's income in transactions.

The average value of purchases per device rose steadily between 2012 to early 2014. Android posted a year-on-year increase of 20% (2012/2013), with an average purchasing value of €42 per order. However, iPad is the leader with an average spend of €78, whereas iPhone users bought articles for a total of €52 per basket.

These figures rose substantially in the first quarter of 2014, highlighting the continued increase in consumer confidence via mobile phones.

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2014-05-30 10:00:00
<![CDATA[Proinso launches a novel online sales platform in the US]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5502 The "Click & Collect" service allows buyers to pick up the solar product they purchased in less than six working days from any of the 200 collection points in the country.

 

The Spanish distribution firm Proinso has launched a new online sales service for solar products in the US market. With the new "Click & Collect" facility, customers can make purchases 24 hours a day and pick up their products in record time, within four to six business days, thus eliminating storage costs. Proinso has set up 200 collection points around the country, so users can choose whichever one is most convenient for them. However, the company says that the pick-up time in states like Alaska, Hawaii and Puerto Rico could be considerably longer.

As well as avoiding the usual storage costs, another advantage of buying products by the many brands offered by Proinso is that users only have to pay 20% of the total price up front when they place their order. They pay the remaining 80% when they receive confirmation that the item is in stock and ready for collection at the chosen point.

A strategy aimed at consolidating Proinso's position in the US solar market, where it already has 392 qualified installers, the internationalisation initiative appears to have met with a warm welcome from the company's distributor firms. "It's an innovative tool adding significant value in distribution and bringing benefits to the installer and ultimately the end consumer," said president and general manager of SMA America.

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2014-05-28 10:00:00
<![CDATA[Online sales of Ibérico ham, at prices the public can afford, promoted in the US]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5497 A company aims to woo the general public with a "gourmet" product.

 

Ibérico ham has been sold and enjoyed in the United States for the last six years, but the great challenge facing this "gourmet" product today is winning round average consumers with affordable prices.

Fermín, 5J and Cooperativa Agroalimentaria del Valle de los Pedroches (Covap) are the three main Spanish exporters of Ibérico cured ham to the United States, but the initiative to turn the delicacy into a common household product only emerged last October with Ibérico Club, an online project that ships a special selection of "jamón de bellota 100% ibérico" anywhere in the world.

 This is the name for the ham obtained from free-range pigs that are reared in pasturelands and that feed exclusively on acorns. “It's superb ham," said the company's founder Teddy Rebollo.

“I get the impression that those who import and sell Ibérico ham here target fine restaurants and specific shops. My idea is to widen the net so that any user can simply click a button to have a packet or leg of ham delivered to his or her home for a very reasonable price," he told www.elnuevoherald.com.

 Pure acorn-fed Ibérico ham currently represents less than 10% of the total Ibérico production in Spain.

 

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2014-05-27 10:00:00
<![CDATA[Amazon buys 25% of one of France's leading transport companies, Colis Privé]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5496 With scores of distribution centres around the globe, it looks like Amazon wants to start controlling its own last-mile delivery service.

 

The e-Commerce giant has made its first investment in France with the acquisition of a 25% stake in Colis Privé, a courier company that competes in the French parcel delivery market with the state-owned La Poste and global giants mundiales TNT, DHL , UPS and FedEx.

Amazon handles close on 50 million parcels a year in the neighbouring country, and this latest venture seems to be a strategy to cut its per unit shipping cost. Now that it is a major shareholder of the company, Colis Privé will undoubtedly be forced to cut the shipping cost charged to the US company and, at the same time, reduce its dependence on La Poste, whose principal client in France happens to be Amazon.

It is also a significant move for Amazon at a time when it has just faced considerable backlash in France over accusations that it is destroying French companies. For example, "anti-Amazon" legislation has been passed banning the free shipping of books (in fact, the law has been enacted in France but could well be blocked at the EU level).

This is not the first internet giant to buy an online retail distribution company in France. At the end of 2012 the Japanese firm Rakuten purchased ADS (Alpha Direct Services), the first acquisition of a company in the distribution sector outside Japan, although unlike Colis Privé, ADS offers a complete logistics service (transportation, warehouse management, call centre, etc.). Besides, Rakuten bought out ADS, while Amazon has only purchased 25% of Colis Privé. 

Colis Privé is the leading private parcel delivery company in France. With a staff of 300, in 2012 it distributed more than 25 million parcels through its network of 1,700 home delivery sub-contractors and 48/72 hour delivery services. Colis Privé also has a nationwide network of 18 regional centres, including a major facility in the Loiret area, home to Amazon's largest distribution centre in France. 

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2014-05-26 10:00:00
<![CDATA[The value of the online wine basket is 30 euros higher than in the shops]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5491 The massive proliferation of smartphones triggers record internet wine sales.

 

Consumers' lack of time and the boom in mobile devices are two of the factors that have contributed to soaring online sales of wine in Spain and Europe.

The average value of online wine purchases is 97 euros, which is 30 euros more than the average wine spend in the traditional market, according to the figures that vente-privee.com unveiled at ProWein in Dusseldorf.

Irrespective of the platform used to purchase wine on the internet, vente-privee.com claims that in Spain online buyers tend to go for red wines, while rosé wines are the favourites inFrance,, white wines in Italy, and reserve wines in Germany.

Overall, vente-privee.com, which is present in eight countries and has been in Spain since 2006, managed to sell 3.3 million bottles in 2013. It handled over 350,000 orders, which was 32% more than in 2012, and reported a turnover of 36 million euros.

According to the vente-privee.com report, 58% of all online wine sales are made by users under the age of 40.

Last year vente-privee.com earned the distinction of the best wine merchant in France and the world's second best wine exporter.

Over the course of 2013 the company closed nearly 200 partnership deals—60 more than in 2012—with leading international wine brands. Its goal is to boost its online sales of wines and other fine foods.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/Wine-online.jpg' border=0 alt='The value of the online wine basket is 30 euros higher than in the shops'>
2014-05-23 10:00:00
<![CDATA[E-commerce, an opportunity niche for the Costa Rican market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5490 E-commerce in Costa Rica grew by almost 30%, above the 2013 figures for the same period for the whole region.

 

According to the latest data published by Carolina Forero, VISA's Director of E-commerce for Latin America, e-commerce in Costa Rica in 2012 grew by almost 30%, overtaking the figures for the whole region in the same period in 2013.

Moreover, compared to the rest of the Central American region, in 2012 Costa Rica accounted for 37% of all regional e-commerce, making digital purchases for a value of 388.4 million dollars (280 million euros), out of total online sales in Central America of 1.051 billion dollars (758 million euros).

The current boom in e-commerce in Costa Rica is fuelled by the rapid growth in the mobile sector -and particularity in smartphones- which poses new challenges for connecting to these technologies.

According to report by the Information and Knowledge Society Programme (Prosic) at the University of Costa Rica (UCR), entitled "Towards the information and knowledge society in Costa Rica", e-commerce in the country took its first halting steps in 1991 with its appearance on in the Costa Rican Stock Exchange, but only gained real momentum at the start of the new millennium.
A major step forward in e-commerce in Costa Rica occurred when certain banks -particularly the National Bank and BAC San José- began to offer specific solutions for companies who wished to sell via the Internet.

"The great obstacle for e-commerce in Costa Rica was not the technology, it was the procedure. How could payment be collected? And it was extremely difficult to meet the necessary conditions for a business to be able to collect payment online. One advantage is that the PayPal service can now be used in Costa Rica, and other options such as allowing collection by means of mobile devices are coming on line.

However, there is still a need to overcome the reticence of Costa Rican consumers to making purchases over the Internet using their personal details and bank cards. The proliferation of e-commerce in Costa Rica still revolves around the use of websites as shop windows or to consult product catalogues, and consumers prefer to finalise their purchase by telephone or in an actual establishment.

VISA's findings indicate that in 2012, e-commerce accounted for 0.76% of the regional Gross Domestic Product (GDP) in Latin America, led by countries such as Brazil, Mexico and Argentina. For 2014, the international consultants, eMarketer, forecast that e-commerce will move amounts close to or in excess of 54 billion dollars (almost 39 billion euros) in Latin America.

Source: Ecobusiness / Costa Rica.

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2014-05-22 10:00:00
<![CDATA[SMEs prefer large e-Commerce platforms]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5489 Marketplaces are strategic allies when selling via the Internet.

 

SMEs, one of the main drivers of economies of scale, are turning to major e-Commerce platforms to capture a greater number of customers and thus succeed in carving out a niche in a scenario of ever greater competition.

This is the conclusion of the study “Spanish SMEs and large e-commerce platforms” conducted by LetsBonus, where they claim that nine out of every ten companies that use third-party online platforms in their commercial or marketing strategy are micro-SMEs, that is to say, firms with fewer than ten employees and in which 85% report an annual turnover of less than 500,000 euros.

This analysis confirms that large Internet marketplaces, offer directories and collective purchasing websites have become strategic allies in the marketing and e-commerce actions for these small companies, a trend that was not in evidence until barely a few years ago.

According to the report, 87% of the SMEs surveyed use this type of platform to sell via the Internet, and 65% do not have their own online sales channels. Similarly, small businesses and family-run companies associated with the leisure and restaurant sector are running increasingly optimised campaigns that allow them to capture, retain and promote.

It also highlights that small and medium-sized enterprises see in this type of platforms an easy and speedy means of having a presence in the online world, at a time when businesses are seeking formulas to develop their activity and digital presence in order to remain in the market.  Specifically, the benefits of opting for these formulas include the input of new customers, the visibility of the business to an audience of millions of potential customers, and an increase in sales.

The most revealing finding is that 91% of the companies surveyed would not hesitate to recommend these channels to other companies as a support at certain times; and 93% say that when the crisis is over they will continue to use these sales channels in their promotion plans more or less continuously, thereby creating a trend which -in the light of this data- is not merely seasonal.

Photos: Medidata.com

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2014-05-21 10:00:00
<![CDATA[Top trends in global commerce. Consumers are increasingly using multiplatform devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5487 M-commerce, social media, and Internet searches and in-store purchasing are the top trends in global commerce.

 

Consumers are increasingly using multiplatform devices, particularly smartphones, to improve their shopping experience at points of sales. This is the main conclusion of an in-house study on shopping habits by the marketing and technology agency DigitasLBi in twelve countries: Spain, Belgium, China, Denmark, France, Germany, Italy, Netherlands, Singapore, Sweden, United Kingdom and the United States.

Showrooming’ (a practice in which consumers go a the shop in person to examine and try out a product before acquiring it online or somewhere else, often at a lower price) is also a key trend.


Half of those surveyed worldwide admit that the use of smartphones has change the way they shop. 34% of users of this type of device have bought from this platform at least once, and 72% say they use it inside the shop. China is spearheading this shift to m-Commerce.

Users are increasingly using Internet to enhance their purchasing experience. The figures speak for themselves: 88% of consumers surveyed search on the Internet and buy in the physical shop, a practice known by the acronym ROPO (Research Online, Purchase Offline). The point of sale remains the primary contact reference and is the third most preferred source of information by the consumer; at least according to 14% of the respondents, who also expect to benefit from the establishment's online services while they are purchasing in the shop.

19% of the consumers surveyed declared that they would leave the shop after consulting their smartphone if the product can be found cheaper in another establishment, whereas another 29% say that they would consider doing so. This highlights the fact that price is a key variable.

The influence of social media and the phenomenon of sharing purchases socially vary considerably from one country to another, with China taking the lead in this trend.

Disseminating information about recent purchases via social networks is a very common practice in China, where 78% of social media users have shared a purchase. At the other extreme are the United Kingdom and Germany, where only 35% of users share this type of information. In Singapore, Italy, Spain and the United States, between 40 and 50% of users have shared a purchase via a social network. 49% of social network users all over the world who have ever shared a purchase on the social networks, have done so “just to notify friends”.

 

 

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2014-05-20 10:00:00
<![CDATA[New York wins Alibaba listing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5486 China's e-commerce giant has just announced that it will be launching an IPO (initial public offering) on the New York Stock Exchange.

 

The Alibaba IPO is one of the most awaited stock market listings as well one of the most mysterious in the technology field. It is rumoured that this technological debut, estimated to be worth $1 billion (€727 million), will be one of the largest to date and will spark an excitement in investment circles that has not been seen since the Facebook announcement two years ago.

The company controls nearly 80% of the Chinese e-commerce market, something that is largely down to its CEO, Jack Ma. Alibaba is the biggest e-commerce company in the world. It dominates the Chinese market, where the majority of the 302 million people who make online purchases do so through an Alibaba site, and now Ma seems ready to widen its international scope.

A lot of Chinese companies are currently choosing the US to go public as a result of stringent regulation in their own country. Alibaba's IPO reflects a vast increase in the number of new listings on US stock markets in 2013 and the beginning of 2014: altogether, 222 companies issued IPOs in 2013 and are outperforming expectations.

Based on estimations obtained from its IPO (initially public offering) presentation, the company hopes to sell around 277.8 million shares.

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2014-05-19 10:00:00
<![CDATA[Spanish BIO online commerce in a robust state of health]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5481 The e-magazine "elmundoecologico" has published a report which highlights the increase in online sales of ecological products.

 

This upward trend continues to be evident in both domestic consumption and exports of Spanish ecological products. This is the main message from the Ministry of Agriculture, Food and Environment, which also has high hopes for the positive impact of e-commerce on the future of the ecological commerce sector.

The Ministry compiled and presented this report on the “Characterisation of the Spanish ecological production sector: value, volume, market and assessment of the impact of e-commerce in 2012” in order to determine the importance of Internet purchases. The report highlights "the development potential of Spanish ecological products in the domestic market, which is its greatest area of improvement". According to the Ministry this trend goes hand in hand with the improvement in foreign markets, which showed an increase last year in exports of both animal and particularly plant products.


The report is based on the analysis of 62 representative websites, and reveals that over 75% of the Internet sites on ecological products are based in Madrid, Catalonia, Andalusia and Region of Valencia. Of these websites, 80% are online shops; and of this figure, 20% are distribution platforms, 19% are directories and 14% are information portals.


The report by the Ministry shows that with regard to the product typology, in 58% of cases these businesses sell only ecological products. In 95% of cases the offer includes non-perishable products; 90%, perishable products; 75%, beverages; and 31%, seeds and plants.


The ministry points out that the number of ecological producers has increased in recent years to 30,462, covering a range of different activities and with a total of 2,790 production-transformation establishments.


On the point of productive structure, there is a notable increase in plant rather than animal production. It is particularly worth noting the production of fresh and citrus fruits -which accounts for 16.4% of total ecological output-; followed by fresh vegetables with 16.3%; grape products: 13.7%; nuts and dried fruits: 13% and olive products: 12.3%.


With regard to the domestic market, it is worth noting "the upward trend in spending on ecological food and drinks", which rose from 965 million euros in 2011 to 998 million euros last year. This increase has been evident in the last few years, with a 44.6% rise since 2006. The same trend can also be seen in annual per capita expenditure on ecological products, which in 2012 stood at 20.9 euros per person per year, 8.29% more than in 2009.


Foreign trade increased by 15% in 2012 to 590 million euros -compared to 515 million euros the previous year- with a foreign balance of 389 million euros.


The leading products are particularly oil and wine, followed by fruit, vegetables and dried fruits and nuts, whereas for those of animal origin there is a predominance of meat and meat-based products, followed by milk and dairy products.

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2014-05-16 10:00:00
<![CDATA[US eBay sales up 11% in the first quarter of 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5463 eBay reports revenues of 4.263 billion dollars (3.082 billion euros) in the first quarter of the year, fuelled by good results from PayPal.

 

Last week eBay announced its results for the first quarter of the year, revealing figures of 4.263 billion dollars (3.082 billion euros), up 14% over the first quarter of 2013. Of the total revenues, 1.8 billion corresponded to PayPal, the payment division of the American giant that is the driving force behind the company. eBay also claims to have attracted 6.5 million new mobile telephone customers in the first three months of the year.

PayPal's revenues have increased by 19.4% and its payment volume is up 26.8% compared to the same period last year.

However the US company announced net losses of 2.326 billion dollars (1.681 billion euros), compared to income of 677 million dollars (489 million euros) in the same period the previous year due to a tax charge of 3.199 billion dollars (2.312 billion euros).

One of the positive data from eBay was that cross-border commerce in the marketplace grew by 24% to a figure of around 13 billion dollars. "We've seen a very strong first quarter, with a 24% rise in the volume of commercial transactions and revenues up 14%", said the President and CEO of eBay John Donahoe.

The company's senior executive also declared that eBay is committed to delivering sustainable value to shareholders and the American company will thus pursue various plans for growth to capitalise on the synergies in its portfolio and "aggressively" deploy its programme of repurchasing shares valued at 5 billion dollars (3.615 billion euros).

More information

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2014-05-14 10:00:00
<![CDATA[Luxury brand Burberry starts online sales in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5461 Burberry Group PLC has just opened up its online store on Tmall, the e-commerce marketplace owned by Alibaba Group Holding Ltd.

 

From now on, Chinese online consumers can buy productos directly from high-end British fashion brand Burberry. Burberry Group PLC has launched its online store in a marketplace owned by Alibaba Group Holding Ltd. ,  Tmall.

On their Tmall.com store, Burberry  are selling hundreds of clothing items and fashion products organised into 20 categories. Many products are some of the most expensive clothing items sold on Tmall.com, which hosts around 70,000 stores.

Burberry is one of the few high-end brands to sell on Tmall. Many luxury brands are reluctant to sell on marketplaces like Tmall, which nonetheless says that it intends to contract more leading brands this year to open stores on its e-commerce site. Western brands already selling on Tmall include Gap, Lacoste and Nike.

According to Burberry, China is its biggest growth market, with sales in double digits in 2013, the year in which China made up 15% of the brand's global sales. By the end of 2013, the luxury brand had 70 physical stores trading in 35 Chinese cities.

 

 More info

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2014-05-13 10:00:00
<![CDATA[Amazon's revenue grows by 23% in the 1st quarter of 2014 to reach 19,740 million dollars]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5459 The company increased its sales by 23% during the first three months of the year.

 

Amazon has published its financial results for the first quarter of 2014. Amazon.com Inc total revenue was nearly 14,300 million euros (19,740 million dollars) in the first quarter of 2014, an increase of 22.8% compared to the same period last year, while net profits rose from 82 million dollars in 2013 to 108 million dollars recorded in the first quarter of 2014.

In terms of shares, earnings per share stood at 0.23 dollars, compared to 0.18 dollars in the first quarter of 2013.

The outlook is for more of the same for the second quarter of 2014. The company headed by Jeff Bezos expects to increase its sales by 15% - 26% (that means a revenue of between 18,100 and 19,800 million dollars) compared to the same period in 2013.

However, this is unlikely to translate into higher revenue figures for the internet giant, as it is expected to suffer operational losses which, in the worst case scenario would leave it 455 million dollars in the red, while in the best case scenario, Amazon expects to secure a net profit figure of 55 million dollars.

More information

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2014-05-12 10:00:00
<![CDATA[Alibaba is trying a more direct approach to online grocery sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5450 The Chinese e-commerce giant is setting up an online supermarket on Tmall with items from by different sellers and offering consumers the chance to buy from all of them by placing just a single order.

 

Despite Tmall's success, with the marketplace operated by Alibaba Group Holdings Ltd selling 49 billion dollars (around 35,500 million euros) of goods to consumers in 2013, their grocery stores are not doing so well. Shoppers do not want to buy milk from one shop and rice from another.

To resolve this problem, Tmall has taken a new approach to shopping. Shoppers are presented with just one set of supermarkets, although the items may come from many traders, and offers consumers the chance to place a single order for everything they buy.

Alibaba (Tmall) presents all food items in a single shop and manages the logistics for stores taking part in the scheme. Stores send their products to warehouses run by Tmall and the latter processes deliveries. Delivery costs come out at around 2 dollars per order and delivery is free for orders over 15 dollars.

Tmall Supermarket (chaoshi.tmall.com) sells about 20,000 products in categories like food and drink, cooking ingredients, household items, household cleaning items and children's products.

Tmall started rolling out its service in cities in southern China in 2012 and has been expanding it to the current figure of 47 cities, including Shanghai and Guangzhou. In March the service was launched in two other cities in northern China, Beijing and Tianjin.

Since Tmall Supermarket set up the service in 2012, consumers have been buying more food items from Tmall. Sales rose by 400% in 2013, and Alibaba estimates at least the same amount of growth in 2014.

More information here. http://www.internetretailer.com/2014/04/04/alibaba-tries-more-direct-approach-online-grocery-sales

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2014-05-09 10:00:00
<![CDATA[Continuing growth of e-Commerce in Europe, led by the United Kingdom]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5449 E-commerce becomes increasingly established in Europe.

 

Research by RetailMeNot and the Centre for Retail Research points to an 18% growth in online transactions in Europe for 2014, representing sales of €156 billion. This figure exceeds the predicted evolution of this sector in the United States (15%), with forecasts of €225 billion.

Analysts expect online retailers to see a rate of growth 11.9 times greater than for physical retailers.  In Europe, 45% of the population already shops online, rising to 67% in the case of the British. Spain comes second to last –just above Italy– with a rate of online shoppers of 32%. 

The study –based on a sample of 9,000 consumers– also looked at purchase intention, and found that most planned to make at least one purchase a month this present year. On average, these shoppers are forecast to make 15.2 online orders for a value of €58.36, implying a total of €892 a year. British consumers are expected to make 18 purchases a year, with an average shopping basket value of €70.28, making €1,275 a year in total.

The United Kingdom is the country spearheading the advance in European e-commerce, with an estimated rate of growth of around 16%, amounting to total transactions of over €46.2 billion.

These forecasts show that the United Kingdom this year will account for 34% of the total online sales in the eight European countries featured in the report (Switzerland, United Kingdom, France, Poland, Sweden, Germany, Spain and Italy), 16% more than in the previous year.

 

RetailMeNot reveals that in 2013 online transactions accounted for 6.3% of total retail sales in Europe; and this figure is predicted to increase this year to 7.3%. It is therefore crucial that sales strategies should be adapted to online channels –and particularly to mobile devices–, and provide an integrated experience through all channels.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Europa(6).jpg' border=0 alt='Continuing growth of e-Commerce in Europe, led by the United Kingdom'>
2014-05-08 10:00:00
<![CDATA[New! #AmazonCart, or how to shop at Amazon without leaving Twitter]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5445 The company has announced a new alliance with Twitter that lets you add items to your shopping basket through the social network.

 

Amazon has taken the concept of social commerce to a new level with its #AmazonCart tool. Thanks to an alliance with the social network, Amazon shoppers can now save items to their basket directly from Twitter  by linking their Twitter timeline and Amazon account.

To take advantage of the new feature, the first thing you need to do is synchronise your Twitter and Amazon accounts. After that, every time you see a link on Twitter to an Amazon item you want to purchase, simply send a message with the hashtag #AmazonCart.

AmazonCart saves the selected item to your basket but doesn't actually purchase it. You then receive an email and a reply tweet from your Twitter @MyAmazon account, created specifically for this service, reminding you about your request and indicating whether it was successfully added to your basket and if the item is available or out of stock. However, the purchase will not be completedand you will not pay for ituntil you log in to your Amazon account and proceed to checkout for the items you have already added to your shopping basket.

The service is currently only available for users in the United States, but it will shortly be rolled out in the UK as well, where it will be called #AmazonBasket. It will probably reach Spain within the next few months under the hashtag #AmazonCesta. 

However, Amazon's latest venture may arouse suspicion among users regarding the privacy of their purchases, because—as the company itself points out—the tweets sent to save items will be visible on Twitter.

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2014-05-07 10:00:00
<![CDATA[Trusted Shops increases its turnover by 20% in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5442 The driving force behind this growth was the systematic extension of its international business activity.

 

Trusted Shops, a company specialising in the certification of online retailers, increased its presence and turnover in Europe by 20% in 2013, thus confirming the robust state of health of the e-Commerce sector on our continent.

The number one quality stamp for secure online purchasing reinforced its leadership with an above average increase in sales in its primary markets: Germany, Austria, Switzerland, United Kingdom, France, Spain and Poland. “In recent years we have successfully managed to grow Trusted Shops sustainably and find the optimum rate of growth for our company”, says Ulrich Hafenbradl, co-founder and manager of Trusted Shops.

The key factor driving this growth was the systematic extension of its international business activity and the continual upgrading of its products, services and features. In 2013, its presence abroad was expanded to the Netherlands, Belgium and Italy. In addition, the number of online retailers who became members of Trusted Shops all over Europe rose to 20,000. “We have made a giant step towards our goal of establishing Trusted Shops as the leading European quality brand for e-commerce”, says co-founder and manager, Jean-Marc Noël.

In 2014 the founders and managers of Trusted Shops, Jean-Marc Noël, Ulrich Hafenbradl and Thomas Karst, will continue enhancing the continued monitoring of their associated shops, and add several new categories. The company specifically highlights data security and the efficient use of this data as the main challenges facing the industry. “In the current early stages of our strategy, we place particular emphasis on expanding our goods and services”, concludes Noël.

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2014-05-05 10:00:00
<![CDATA[Chinese eConsumers, more open to paying online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5439 Of all the consumers in the world, the Chinese most frequently choose payment systems that do not involve cash transactions.

 

A report by Nielsen entitled “New Global Payment Gateways of the Future” has shown that consumers in China prefer credit cards, shopping via their mobile phones and tablets, e-wallets, online payment accounts and e-commerce, ahead of any other country in the world.

According to these findings, 77% of Chinese consumers prefer to pay with a credit card in their daily dealings, compared to 22% who prefer to pay cash. 67% use their cards as an everyday payment method, with UnionPay being the most commonly used credit card company in China.

Shopping via tablets, smartphones and e-wallets has become very popular all over Asia and the Pacific. 65% of those surveyed said that they would use one of these three devices for online purchases if their payment card was maintained secure.

Chinese citizens use e-wallets like Alipay and Tenpay as their preferred form of payment 44% of the time, more than double the world average of 19%, according to Jing Daily.

The report looks at 15 different products and reveals that Asia-Pacific accounts for significantly more online purchases than in the rest of the world. For example, 34% of Asians plan to make travel reservations over the Internet in the coming six months.

With only 40% Internet access, the boom in e-commerce and the new forms of payment in China are only just beginning.

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2014-04-30 10:00:00
<![CDATA[Crossborder e-commerce in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5438 Online retailers need to adapt to enable sales beyond our borders

 

 

Puro Marketing has published a study on the situation of crossborder online commerce, based on various sources and an analysis ofthe 50 most important retail members of idealo in the United Kingdom, France, Germany, Italy, Poland and Spain.

 E-shopping beyond their border has been shown to be highly appealing to online consumers who are keen to access a greater range of products with more competitive prices. This also benefits the retailers who are prepared to receive international customers.

According to a recent study by eBay, in 2020 crossborder sales are expected to increase by one third all over the world, and this figure is set to rise threefold in the next four years.

As each country has a different way of handling international customers, it is important to explore the reasons that lead certain countries to perform better in crossborder business than others.

Puro Marketing has analysed the specific features that characterise crossborder sales, focusing on international delivery formats, the prevalence of specific language versions and country-specific websites, and the number of shops offering their foreign customers the option of buying in their own currency.

 

International deliveries: driven by geographic and linguistic proximity. At idealo.es, 68% of the 50 shops analysed offer the option of international delivery* to their customers. None of the shops in the study offers free delivery to destinations outside Spain.

The analysis showed that certain countries have an advantage over others with regard to crossborder sales and that they are therefore better placed to reap the maximum benefit from foreign shoppers. In Germany for example, its geographic and linguistic proximity means that many shops automatically deliver to Austria. The same trend of exploiting the geographic location and linguistic similarities can be seen in Spain, with a greater frequency of deliveries to Portugal and Andorra; and in France, with Belgium, Luxembourg and Switzerland. It is not surprising to see from the study that the e-commerce sites in Italy and Poland are the least likely to offer international deliveries, in view of the fact that Italian and Polish are not spoken anywhere else.

 

In the case of Spain, 46% of the 50 shops associated with idealo provided information on the product in other languages. This is probably a direct result of the aim to expand and open up to the European market in view of the current difficulties affecting Spanish online retailers. At the other end of the chart are the English retailers with only 4% of their online websites translated into other languages, pointing to the importance of English as a lingua franca.

 

The opportunity for consumers to see prices and pay in local currency is another key point for the offer of an online retailer not based in its country of origin. However this study found that the number of shops associated to idealo providing this type of facility was low in all the countries analysed. Only nine out of every 50 shops examined had the option of paying in foreign currency, and this is where Spain can be seen as one of the most proactive in its initiatives to encourage the entry of foreign currency.

 

The data reveal that crossborder purchases are very much in the minds of online consumers. However, after analysing our representative European sample of the shops associated to idealo, it appears that relatively few of them are fully equipped to meet the needs of the customers. Many online retailers are missing out on an excellent marketing opportunity by failing to tap into the large number of potential international customers due to their failure to offer international deliveries, language-specific product information and the option of paying in foreign currency.

 

International consumers are ever more present on e-commerce sites, but if the linguistic and logistical needs of these users are not met, these conversions and potential sales will never ultimately bear fruit.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/europa-Ecommerce.jpg' border=0 alt='Crossborder e-commerce in Europe'>
2014-04-28 10:00:00
<![CDATA[Alibaba places one foot in the high street by investing in the capital of Intime Retail]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5437 The worldwide trend for investment by e-Commerce firms in physical shops continues to take hold

 

The Chinese e-Commerce giant, which in mid-March confirmed its launch on the New York Stock Exchange, has invested 5.4 billion Hong Kong dollars (€505 million) in the retail operator Intime Retail Group, specialising in the management of department stores.

 The Chinese e-Commerce company will carry out the transaction by purchasing 9.9% of shares in the retail company for €155.6 million, and acquiring convertible bonds for a value of €347.5 million, equivalent to 25% of the capital of Intime Retail Group.

This investment by Alibaba is the first major step by the Internet retail giant towards physical shops. The firm has defined it as a company for promoting the integration between e-commerce and traditional retail through what they call “online to offline (O2O) technology”.

O2O combines a campaign highlighting the image and sale of online products, with incentives such as discounts and special offers in physical shops.

Through its share in this retail operator, Alibaba hopes to promote the link between online and offline commerce. Intime Retail Group has its headquarters in Hong Kong and manages 28 department stores and eight shopping centres. The group also owns the online retailer Yintai.com. “We see significant opportunities for extending our e-commerce retail platform in physical shops”, according to a statement by Daniel Zhang, Director of Operations at the Alibaba Group.

“The business of the future will increasingly see the integration of e-commerce and traditional commerce, thanks to the development of technologies such as cloud computing and the management of major databases”, adds Daniel Zhang Yong.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='103' src='http://www.emarketservices.com/clubs/ems/news/Intime-Retail-Group.jpg' border=0 alt='Alibaba places one foot in the high street by investing in the capital of Intime Retail'>
2014-04-25 10:00:00
<![CDATA[EMOTA launches de European e-commerce certificate]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5435 The aim is to bolster consumer confidence and increase sales in crossborder online business.

 

EMOTA, the European Multichannel and Online Trade Association, representing over 80% of European e-commerce, presented its European e-commerce certificate, which outlines the harmonised certification criteria for the national trustmarks all over Europe. This will boost consumer confidence in online purchasing across borders and will also increase the rate of crossborder business for European online retailers, in addition to helping overcome language barriers in national trustmarks.

“The use of a trustmark certificate is particularly important for SMEs, as their own brand is often not very well known. The aim of our European trustmark is to assure consumers all over Europe that the EU shop that carries it has been validated by the supplier of an accredited EMOTA trustmark and been demonstrated to be secure”, said Walter Devenuto, President of EMOTA.

There are still crossborder barriers to e-commerce that must be overcome both by the consumers and by the online sellers. These barriers may be operative or legal in nature, or simply the result of a lack of trust. Together with the accredited national quality stamp, the EMOTA trustmark will help to overcome consumers' misgivings when making online purchases.

"We have agreed on a strict set of accreditation criteria to guarantee that consumers obtain an excellent service when buying in a shop that is part of our programme", explains Susanne Czech, General Secretary of EMOTA. "Compliance with these criteria will be monitored and any retailers who do not act in compliance with the codes of conduct of our accredited trustmarks will lose the right to display our European label on their websites".

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2014-04-22 10:00:00
<![CDATA[Fashion e-commerce grows in Russia and records sales figures of 12,600 million euros in 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5415 Russia continues to be one of the most interesting markets for international fashion, including online.

 

In 2013, Russian e-commerce recorded sales figures of 12,600 million euros. During the first half of 2014 online sales in the Russian market are expected to increase by 3%, rising to 12% by 2020, according to two studies by Euromonitor and consultancy firm PwC.

 Fashion is currently leading the online sales sector in the Russian market, according to agency Markswebb Rank & Report. Every month, 6.4 million Russians buy clothing and footwear via the internet.

Women continue to be the ones buying the biggest amount of clothing via the internet (67%), making up 54% of all Russian internet users. A total of 20 million Russians shop online, that's 71% of active internet users.

The surge in e-commerce in Russia can be linked to the democratisation of the Web in that country. The percentage of the Russian population with access to the internet is expected to increase by 68% by 2017. In 2013, the percentage of consumers shopping via smartphone was 41% compared to 28% recorded in 2012.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/rusia.jpg' border=0 alt='Fashion e-commerce grows in Russia and records sales figures of 12,600 million euros in 2013'>
2014-04-21 10:00:00
<![CDATA[The importance of packaging for e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5417 You need to take a number of factors into account when choosing the type of packaging to be used. The success of your delivery depends on it.

 

A wide range of variables are involved in running a successful e-commerce business. Packaging is one of the issues that must be managed perfectly as it's the first thing your customers will set eyes on as they take delivery of their online purchase, so it really is extremely important.

Some basic factors to bear in mind when shooing packaging for an online business are:

  • The packaging must enable the item to arrive in perfect condition. 
  • It must be able to both protect and safeguard the product being delivered.
  • It must be practical.
  • It must reflect the company image.
  • It must be affordable.

Plus, any company selling online must take into account:

Fluctuating sales: the demand for a particular product does not remain the same all year round.

  • Delivery lead times: the packaging must be available within a short delivery timescale to ensure you can meet your demand as quickly as possible.
  • Limited stock storage space: products already take up a lot of room, along with everything related to the picking process, so to reduce costs you need to calculate the amount of packaging you need so you don't end up out of pocket.
  • Cash flow: this is not simple and many people cannot afford to pay out a lot of money for packaging, so it should be kept in proportion to the amount of sales being generated.

But, how should you choose the packaging for an online shop? There are a number of factors to bear in mind, such as protection, which varies according to the nature of the product being sent.

Then it's important to consider what kind of packaging you want to use for your products. For example, you may want to buy white rather than brown boxes to convey a better image, or use transparent sticky tape so it doesn't show so much and gives a better impression. You also need to think about whether you want to commit to sustainability by buying cardboard boxes, environmentally friendly bubble wrap and other products that make less impact on the environment.

Generally speaking, there are a number of points to bear in mind when choosing the packaging for an e-commerce business, as this will have an impact on whether deliveries are successful or not, which is an essential factor in online transactions. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='126' src='http://www.emarketservices.com/clubs/ems/news/embalaje.jpg' border=0 alt='The importance of packaging for e-commerce'>
2014-04-15 10:00:00
<![CDATA[Uses and attitudes of Mexican e-commerce users]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5418 Strong growth of e-commerce in recent years.

 

Online commerce  in Mexico has shown significant growth in recent years. In fact, 71% of Mexican Internet users have made a purchase on at least one occasion over the Internet, with younger users being the most willing to buy goods using this means.

With regard to devices, it is significant that 84% of purchases are made from a PC. This is due to consumer mistrust, as it is common for people to start their purchase on a smartphone or tablet and opt to conclude it directly on a PC.

Travel (29%), clothing and accessories (23%), electronics (18%), music (17%) and tickets for events (15%) are the goods most commonly acquired by Mexicans over the Internet.

It is worth noting that the number of goods and services acquired over the Internet is on the rise, and there has also been a sharp increase in the preference for buying videogames, (9%), books (7%) and even some supermarket purchases over the Internet (1%).

On average, Mexican e-commerce users spend 50 on each purchase, and this figure can be attributed to the fact that a large proportion of purchases involve travel and electronic equipment. In spite of this, it is significant that over half the users spend less than three euros on each purchase, due to the high volume of music tracks acquired, at an average cost of €0.80.

Regarding frequency, a third of online purchasers do so sporadically, as they barely make one purchase a year. However two out of every five users could be classified as intensive, as they purchase goods online at least once a month. It is worth pointing out that the frequency of purchase also varies according to the device with which the purchase is made. People who log on using smartphones purchase on average three times more, followed by those using personal computers.

With regard to payment methods, almost half the Internet purchases made by Mexicans are paid by credit card, whereas 30% are made with debit cards. Another significant finding is that 42% of purchases are paid using a series of mechanisms that do not necessarily require the use of a credit card: for example, two out of five users pays for their purchases by means of a bank deposit, whereas 9% use pre-payment cards. This indicates a diversification in payment options, which allows the non-bancarised population of the country to access goods and services on the net.

All the above signals a major change in the consumer trends of Mexicans. Without doubt the Internet has gradually become established as a shop window that consumers tend to consult before deciding to make a new purchase. This situation brings within range of the consumer a broad offer of products and services, and allows SMEs to expand their distribution channels and promote their growth and continued presence on the market. This scenario offers major business opportunities for anyone who decides to venture into this market.

 

 

 

 

 

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2014-04-14 10:00:00
<![CDATA[South Korea seeks to restrict young people from making Internet purchases outside the country]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5419 Online purchasing allows consumers to access products that are difficult to obtain through other channels at cheaper prices.

Today, Internet shopping at foreign providers is one of the most popular trends among South Koreans, with purchases last year of a total of 1 trillion Korean won (around €700 million). Online purchasing enables consumers to access products that are not available in their country, and Korean brands at much lower prices.

However, this trend has raised criticism within the Korean government, which in an attempt to protect the local economy has recently proposed a draft bill that would create a blacklist of all Koreans making quarterly international Internet credit card purchases of over 3,600.

Young Koreans shop on Internet in three main ways. First, small agencies arrange the purchasing process, normally in exchange for 10% of the transaction. Second, small businesses or private individuals allow customers to use their addresses in the United States and only handle the shipping. Third, customers buy the products through the websites of international suppliers using a Korean address. It is this third type of purchase, known in Korean as “Haeoi-jikgu” (“direct purchasing from abroad”) which is most rapidly gaining ground in the country. This involves having to pay the high costs of delivery from sites like Amazon, eBay and Drugstore.com. Even so, the total is usually cheaper than buying the product from national suppliers.

Internet communities in Korea have even opened up new sub-categories dedicated to this type of purchase, where Internet users can share tips about how to shop, what to be careful of and how to avoid making mistakes.

 

 

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/corea-del-sur.jpg' border=0 alt='South Korea seeks to restrict young people from making Internet purchases outside the country'>
2014-04-11 10:00:00
<![CDATA[m-Commerce will account for almost half of e-commerce by 2018]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5412 By 2018 it is set to hit a business turnover figure identical to that of all e-commerce in 2013

 

According to a report published this week by Goldman Sachs, by 2018, sales turnover attributable to m-commerce will reach the figure of 626,000 million dollars (454,480 million euros), equal to the total figure for all e-commerce in 2013, which, says the investment firm, was estimated at 638,000 million dollars (463,190 million euros) in 2013 (although other sources indicate the figure is more like over 1 billion dollars, approximately 726,000 million euros).

This means that m-commerce spending will increase nearly five-fold, from an estimated current spend of 133,000 million dollars (around 96,560 million euros) to the 626,000 million dollars mentioned above.

At the moment there are more than 1,060 million devices across the world with connection to the internet and the ability to perform online transactions (987 million smartphones and 73 million tablets); by 2018 this figure is expected to reach 2,289 million devices (2,108 million smartphones and 181 million tablets). 

If these forecasts are to be believed, the value of e-commerce from smartphones and tablets is set to triple over the next five years up to 2018, with year-on-year increases of over 20%. According to Goldman Sachs, the highest growth will be seen between 2014 and 2015, when m-commerce is expected to grow by almost 46%.

Likewise, barriers to accessing shopping sites from these devices will continue to fall away, and the number of people shopping via this channel will increase. According to the report's conclusions, this figure will double in the 2013/2018 period: in five years' time there will be 1,090 million m-commerce customers around the world, compared to 535 million today.

Consumers will be placing increasing trust in making transactions on the move, and the average shopping basket per user is likely to grow significantly. In 2013, according to the report, the average spend per user from a mobile device was around 350 dollars (about 254 euros) per year, increasing by 2018 to 575 dollars (approximately 420 euros). 

More information from Internet Retailer

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2014-04-10 10:00:00
<![CDATA[Dropshipping“selling without having”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5411 An interesting retail sales business opportunity in which the retailer does not keep the products in stock.

 

The dropshipping technique has evolved from e-commerce and is becoming very popular all over the world. It is an interesting retail sales business model in which the retailer does not need to store or stock the products they are selling their customers, as it is the wholesaler who sends out the orders and takes care of the logistical arrangements.

This model has a number of advantages, as there is no need to invest in a stock of products from a particular supplier and store them. This means retailers can save costs in areas like infrastructure and they do not need to prepare and package up the orders or contact carriers. This technique also involves considerably less risk.

The technique also frees up the retailer or entrepreneur, enabling them to concentrate on serving customers, receiving orders, issuing invoices and taking payments, updating the web site and basically attracting, looking after and keeping their customers.

However, what kind of challenges does the entrepreneur opting for this model have to face? They have to find trusted suppliers that will fulfil their obligations, provide reliable guarantees and be fully equipped to deal with online sales.  

In terms of costs, despite dropshipping eliminating much of the investment required to set up an online sales business, a certain amount of money must be invested, and this needs to be calculated correctly and set out in a detailed business plan to ensure project viability

The only way of ensuring success in an e-commerce project involves being aware of a range of factors and key issues, such as conveying a professional image to customers, inspiring trust, studying the competition and having a strategy in place, being different and providing added value services, specialising (there is no need to sell an entire catalogue), personalising contentdelegating technological and marketing tasks to professionals (if you do not have the skills, knowledge and experience) and so on. Plus, you will need to work on and invest in services that will attract new customers: positioning in search enginesonline advertising, social media activity, etc.

Source Eureka-startups

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/dropshipping.jpg' border=0 alt='Dropshipping"selling without having"'>
2014-04-09 10:00:00
<![CDATA[Achieving a “Total Retail” model]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5413 Consumer expectations driving the next retail business model.

 

PwC has produced a report entitled Achieving Total Retail, which analyses online consumer expectations and habits based on 15,000 interviews with online shoppers all over the world and discusses the implications for companies operating in the sector over the coming years.

Internet and new technology have greatly increased consumer influence, but what are shoppers demanding from brands? Digital consumers' new expectations and habits will have major implications for companies operating in the sector in the next few years.

Confidence is the deciding factor for this new kind of consumer, taking on even greater importance than price and product availability. This results in consumers displaying an increasingly "selective" attitude towards brands and finding new reasons for preferring a particular retailer.

Secondly, another essential requirement is a personalised but not intrusive form of marketing, which includes experiences tailored to suit consumer preferences.

Plus, the multi-device shopping experience, especially via smartphones, will become even more popular in the next few years.

And lastly, online consumers are permanently connected and will be demanding a 24/7 "always on" experience that goes further than just an online shop that's open all hours. This means that brands have to be prepared to interact with the consumer at all levels (social media, e-mail, telephone, and so on) and at all times.

Faced with this scenario, the report analyses what companies in the sector must do to respond to the new demands being made by their customers. According to the study, they should be moving towards a model known as Total Retail, enabling them to secure profitability throughout the entire company.

A key issue will be developing an organisational structure focused more on the consumer and less on the sales channel.

Companies will also have to use all the information they can glean on consumers by using Big Data, so they can devise personalised experiences. Although privacy is still the biggest concern when shopping online, consumers like the fact that their favourite retailers know what their preferences are and reward their loyalty.

Brands need to take steps to make the supply chain as efficient as possible. Not so much from the cost point of view, but rather in terms of transparency, so they can offer what consumers want in real time, where and when they want it.

Lastly, efficient, innovative technology that enables more information to be gleaned about consumers, by interacting with them outside the shop itself and offering them a consistent customer experience across all channels. This means understanding technology not as a cost but as a key strategy within the value chain.

Source

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2014-04-08 10:00:00
<![CDATA[AmazonFresh, the new fresh produce and grocery online shopping service, is coming to Europe.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5410 Already up and running in the United States since 2007, Amazon is planning to launch its first European warehouse network in September this year and is already putting together a fleet of refrigerated trucks.

 


From September onwards, Amazon will be offering its German and Austrian customers the chance do their shopping online and have it delivered by its subsidiary company AmazonFresh, which has been operating in the United States since 2007, when the first centre opened in Seattle, followed by Los Angeles and San Francisco.

Amazon has opted to expand its international sales into Europe by setting up the first AmazonFresh European warehouse network and hiring haulage companies to provide a fleet of refrigerated trucks to carry fresh produce such as vegetables, meat and fish.

Up to now, the retailer has been delivering non-perishable products only, such as confectionery, drinks and pasta. It is now set to expand its sales catalogue with fruit, dairy products, vegetables, meat and fish, with the aim of providing a similar service to traditional supermarkets. It plans to operate via four distribution centres in Germany and Austria. Staff will be trained in the first AmazonFresh centre in Seattle, USA.

One problem that Amazon will have to deal with in Germany is the low numbers of consumers who report regularly shopping for food online, only 5%, many of whom say they buy wine or preserves and not perishable items, while three out of four Germans admit that they have never bought this type of product on the internet.

This reluctance is partly due to the fact that nearby shops cover most people's everyday needs, and in the case of fresh produce, most of them say they prefer to check the quality of what they are buying for themselves.

Source Amazon

 

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2014-04-07 10:00:00
<![CDATA[An online sales company with 100 million registered users]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5407 Mercado Libre, the leading e-Commerce company in Latin America with a presence in 12 countries.

 

 14 year after it was launched, MercadoLibre has a presence in 12 countries across Latin America, Portugal and the United States and has reached the figure of 100 million registered users.

 The leading e-Commerce company in Latin America announced its 2013 results, showing net sales figures of 7,300 million dollars (5,300 million euros), with a significant 28% growth compared to the previous year. The market place founded in 1999 announced a net income of 472.6 million dollars (343 million euros), 26% more than in 2012.


The company's main projects include developing solutions for users connecting via mobile devices, who already make up 12% of the money involved in transactions.


Plus, it is also opting for official stores, web sites designed to allow leading brands and chains to sell their products inside MercadoLibre. More than 40 companies already have these stores, which last year boosted clothing and accessories sales in the fashion category by 51%.


The company also took the decision to open up their platform: any developer can take things from the platform for others. Their entire e-mobile development has been based on opening up the platform.

The company has also set up an internal fund worth 10 million dollars. They are also working alongside Wayra (part of Grupo Telefónica) on five projects in Argentina. One involved in performing market analysis specifically on MercadoLibre, another making stock system integrations and a third working on micro-loans for MercadoLibre sellers, using the company's sales records.

 

 

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2014-04-04 10:00:00
<![CDATA[Alibaba plans its stock market launch in the USA]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5404 Chinese company Alibaba takes its first steps towards its IPO in New York

 

Chinese e-commerce company Alibaba has announced it will be launching an IPO (initial public offering) on the New York stock exchange. According to web site Cnet, the Asian giant is in the process of considering the stock market operations of six banking organisations: Citigroup, Crédit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan and Morgan Stanley, and could be planning the highest profile stock market operation since Facebook was floated two years ago.

 Alibaba, which was also considering the possibility of floating in London or in Hong Kong for its launch onto the international market, has announced that it will carry out the operation to become "a more global company" and improve its financial transparency.

However, the announcement did not include the quantity of stock that the company will opt for when it enters the Wall Street listings, although the offer could be close to 15,000 million dollars (10,890 million euros) for a firm whose value could reach 130,000 million dollars (almost 95,000 million euros) on the market, according to analysts, nearly ten times more than Facebook achieved with its IPO in 2012.

Alibaba, whose platforms handle more goods than eBay and Amazon.com together, was founded in 1999 by former English language teacher Jack Ma and currently has offices all over the world with 20,000 employees.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='151' height='100' src='http://www.emarketservices.com/clubs/ems/news/alibaba.jpg' border=0 alt='Alibaba plans its stock market launch in the USA'>
2014-04-02 10:00:00
<![CDATA[A shorter route to China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5402 ChannelAdvisor has announced an agreement aimed at making it easier for US retailers to sell online in China.

 

The agreement with Alibaba Group Holding Ltd., the dominant operator of Chinese  eCommerce, paves the way for retailers to be able to sell via Tmall Global, a B2C platform where international merchants sell directly to Chinese e-buyers.

"Integration with Tmall is a natural step for us", says David Spitz, President and Chief Operating Officer at ChannelAdvisor, "it opens up new avenues of growth for our clients".

ChannelAdvisor has over 2,400 retail clients, and the added support of the platform for Tmall Global will remove the barriers for non-Chinese retailers to sell to Chinese consumers, an Alibaba spokesperson says.

 

"Everyone seems interested in selling in China, but there are barriers that are hard to pass," said Ralph Zhao, head of Tmall Global. Selling via Tmall Global, he said, eliminates those challenges.

"And ChannelAdvisor eliminates the need for retailers to integrate their accounting software with Tmall, a task that can prove difficult because merchants’ back-end data structures don’t always align with Tmall’s", said Zhao.

Integration with Tmall Global is not exclusive. Alibaba focuses on "creating an ecosystem that ultimately makes it easier to do business anywhere and create value for all stakeholders - consumers, partners, merchants and so on", says the spokesperson. "This means we are open to cooperation with anyone who is intent on making this happen."

Alibaba dominates e-commerce in China. Together, its two large marketplaces, Taobao for small merchants and private sellers, and the more brand-focused Tmall, posted a turnover of 178 billion euros (245 billion dollars) in online sales for 2013. This represents about 80% of all e-commerce in China last year.

Source: Internet Retailer 

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2014-03-31 10:00:00
<![CDATA[M-mobile in Asia-Pacific: some surprising positive data]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5399 Mobile development in the Asia-Pacific region is overwhelming. Penetration rates in such cities as Singapore and Hong Kong have reached 87%

 

In addition to having a greater number of connected mobile devices, they also spend much of their time on interactivity. Thus, such users in south-east Asia spend on average over 3 hours a day on their smartphones, mainly involving entertainment, instant messaging apps and social networks. It is estimated that there are 943.3 million active users on social networks with access via mobile phones in the Asia-Pacific region alone. It's an activity that occupies their attention from first thing in the morning. 56% of users admit to checking their social networks, emails or instant messaging as soon as they wake up.

 

Mobile devices are also the most in-demand gifts. According to a survey published by Microsoft, 35% of those surveyed wanted a tablet for Christmas. It’s an item that enjoys cult status, especially among users who already have a laptop and smartphone (53%).

 

The online habits of such mobile users is not restricted to leisure and entertainment activities; they are also the largest mobile-based online consumer group, exceeding the global average.

 

In the specific case of China, which has a mobile penetration rate of 43%, 69% of users admit to having bought something using their pocket mobile devices. In addition, 63% would use their mobile to make bank transfers, compared to the global average of 52%.

 

Moreover, these figures could increase if online security improves along with the protection of user privacy.

 

This serves to illustrate how mobile devices have become a powerful tool for staying connected to the world and a key access route to information. They are now a widespread channel of communication that brands exploit to advertise their products and services as well as promote brand image among users. An objective that takes precedence over directly persuading them to make a purchase.

 

 

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2014-03-28 10:00:00
<![CDATA[eBay invests in the Indian marketplace Snapdeal.com]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5396 eBay had previously invested 50 million dollars in the online shopping site.

 

eBay announced on Wednesday that it was investing 134 million dollars (over 97 million euros) in the Indian e-commerce site Snapdeal.com, as part of a funding round headed by the US giant and involving a number of existing investors in the Snapdeal.com portal.

As eBay said in its blog: "The company has decided to increase its investment in Snapdeal because of the company's complementary business model, its excellent management team and strong branding ".

eBay had previously invested $50 million in Snapdeal, said Colin Sebastian, an analyst at RW Baird Equity Research. "We believe that Snapdeal's targeted market business model is complementary to eBay's business model and in tune with the company's strategy of aggressive growth in emerging markets". Automotive sales apart, eBay says that nearly 40% of sales volume in dollars on eBay markets in 2013 came from outside the United States, according to the company's latest financial report.

 

This has now enabled eBay to set its sights on a market like that of India, the second most heavily populated country in the world with a rapidly expanding e-commerce market. This new market is currently seeing sales in excess of 16,000 million dollars (11,615.664 million euros) according to figures issued by ASSOCHAM The Associated Chambers of Commerce and Industry of India.

eBay had already made an initial investment of 50 million dollars, but has now opted to boost its stake in Snapdeal in view of the company's excellent outlook, its great management team and the fact that it is a strong and well-established brand within its own market.

With more than 1,000 million inhabitants, India is a fantastic opportunity for online businesses, as it has a base of 200 million users and 140 million mobile surfers.

Snapdeal.com is an online marketplace based in New Delhi and founded in 2010 by Kunal Bahl and Rohit Bansal. In two years this e-commerce site has recorded one of the biggest growth results in the world and has more than 20 million registered users, 4 million products for sale in various categories and over 20,000 sellers. The two companies will continue trading separately.

Together with other eBay news this week, the company says it will be working with the US Department of Trade to promote US exports and trade. "eBay will be helping companies with their exports", says Richard Nash, eBay's Director of Government Relations. "The Department of Trade will be publicising eBay platform opportunities to small businesses on its web sites. "eBay will also be advising the Department of Trade on how to provide a better service for small businesses" he said.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/clubs/ems/news/Snapdeal.jpg' border=0 alt='eBay invests in the Indian marketplace Snapdeal.com'>
2014-03-27 10:00:00
<![CDATA[Brazil, a booming market for e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5394 Brazil has been regarded as a market of opportunities for e-commerce, especially B2B.

 

For some time now, Brazil has been regarded as a market of opportunities for e-Commerce, especially B2B (Business-to-Business), where the outlook is increasingly favourable, according to Diário Comércio Indústria & Serviços (DCI)-.

 

Today, Brazil is by far the region's largest country for eCommerce and will remain so for the near future, according to industry forecasts. In its report entitled ‘Latin America Online Retail Forecast 2013-2018’, consultancy firm Forrester expects overall revenue from this type of business in Argentina, Brazil and Mexico to grow 135% by 2018, from 20 to 47 billion dollars (14.5 to 34.2 billion euros).

 

For its part, the B2C (Business-to-Consumer) e-commerce market, which is undergoing a significant period of expansion, has also promoted such development in recent years. In Brazil, a larger number of consumers from low-income groups has begun to feel increasingly more comfortable with making purchases online. In 2013, there were over 40 million virtual customers.

 

Cross-border online shopping, a popular form of business in the country, has significantly boosted the growth of e-Commerce while also introducing more opportunities for the B2B segment. The FIFA 2014 World Cup have become a major driving force for domestic eCommerce. So far this year, there has been a 27% increase over the figures for 2013.

 

Furthermore, market globalisation, the growing interrelation between world economies, technological changes, the volatile nature of demand, the greater variety of available products and their swift deliver, the development of quick-to-produce products and low-cost production all point towards a new competitive scenario.

 

The retail sector appears optimistic regarding the growth and evolution of eCommerce, despite the obstacles and difficulties that exist. All of the factors noted above point to the existence of more and better retail opportunities.

 

Source: Diário Comércio Indústria & Serviços (DCI)

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/brazil-online(2).jpg' border=0 alt='Brazil, a booming market for e-commerce'>
2014-03-25 10:00:00
<![CDATA[Alibaba puts in an offer to acquire digital mapping company AutoNavi]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5393 Alibaba announced the purchase of a 28 % share in AutoNavi in May.

 

 Alibaba Group Holding Ltd, the biggest e-commerce firm in China, has put in an offer to acquire AutoNavi Holdings Ltd in a purchase agreement that puts the value of the Chinese digital mapping and navigation firm at 1,580 million dollars.

Alibaba is trying to expand its product line to compete more effectively with its Chinese rivals Tencent Holdings Ltd and Baidu Inc, particularly in the area of mobile devices.

After announcing last May that it was acquiring a 28% share in AutoNavi, Alibaba has now offered to buy the remaining 72% of the company for 21 dollars per American Depositary Share (ADS).

On the same theme, Alibaba, expected to be listed on the New York Stock Exchange this year, purchased a share in Sina Corp's Weibo microblogging service, the Chinese equivalent of Twitter, at the end of April last year.

AutoNavi has stated that it will form a committee to include financial and legal advisors to consider the offer, which Alibaba plans to finance with available cash funds.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/Autonavi.jpg' border=0 alt='Alibaba puts in an offer to acquire digital mapping company AutoNavi'>
2014-03-24 10:00:00
<![CDATA[Online furniture sales increase in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5392 Buying furniture over the Internet is on the rise in Germany, fast becoming a real alternative for many consumers there. Forecasts suggest the market share of e-commerce could reach 20% by 2020

 

Figures from the IFH Köln - Institut für Handelsforschung (Market Research Institute) – contained in its report ‘Branchenstudie Möbel Online 2013’- reveal that in 2013 the market share of e-commerce rose by more than 5% to €900 million (excluding office furniture), according to the newspaper ‘Die Welt’

 

This upturn, which is set to continue over the coming years, confirms “the strong growth and great potential of the online furniture market”, the study points out. Forecasts suggest the market share of e-commerce could reach 20% by 2020. In the opinion of IFH analysts, “in the future, buying furniture online will be as commonplace as buying shoes and clothes is today”.

 

Marco Atzberger, an analyst from the EHI Retail Institute, believes that “Internet furniture sales is one of the most promising growth segments within online commerce”. In a similar vein, Alexander Birken, head of multi-channel sales at the Otto Group, stated in a recent telephone interview with Reuters that “the eMarket within the furniture industry is still relatively small and shows huge opportunities for growth”.

 

In such a context, large companies must adapt to this sales channel; an environment that is currently exploited by companies like Home 24 or Swedish retail giant Ikea, and other firms from the sector are starting to take their lead.

 

The domestic furniture sector closed the financial year 2013 with a fall in turnover. Compared to the previous year, sales fell by 1.2% to €30.8 billion, according to Bundesverband des Deutschen Möbel (BVDM) - the Federal Association of German Kitchen, Furniture & Furnishing Retailers. In terms of product types, kitchens, upholstered furniture, bedrooms and living rooms top the sales charts in the German market.

 

Source: Die Welt

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2014-03-21 10:00:00
<![CDATA[China and India, the giants of fashion eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5390 In China and India, fashion is bought online more frequently than in Europe.

 

It is easy to see why India and China are the main targets for the world's leading fashion distributors. According to the latest statistics published by Planet Retail, the consumers most likely to buy clothes online live in China (89%), India (80%), Germany (70%), USA (67%) and Italy (59%).

Of these, 46% will make their purchases via mobile phone in China, 44% in India, 15% in Italy, 12% in the UK and 8% in Germany. Indeed, 30% of the world's mobile phone users live in India and China.

That is why analysts pinpoint these markets as having the greatest growth potential in online sales over the coming years. For instance, it is estimated that the e-commerce market will increase three-fold in China between 2012 and 2017. Other countries to look out for include Brazil and Russia. In Brazil, e-commerce is expected to grow by 20% between 2012 and 2017.

Generally, fashion e-commerce is driven by women aged between 35 and 54. In some markets, however, it is 55-year-old men and women who spend most on their wardrobe.

In the US, the main consumers of online fashion are men aged between 35 and 54 (spending an average of 220 US dollars each). In Europe, women from the same age group are the main online consumers, spending about €170 each.

Surprisingly, in Brazil, things are different. Women over 55 are the biggest online shoppers, each spending an average of 666 Brazilian reals. In India, it is men between 35 and 54, who spend up to 9348 Indian rupees. In Russia, women between 35 and 54 top the list (10,830 roubles each); and the same applies to China (793 renminbi each); whereas in Japan, the biggest online shoppers are women over 55 (each spending an average of 27,903 Japanese yen).

More information http://www.pinkermoda.com/noticia/china-india-los-grandes-del-ecommerce-la-moda/73528

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/moda(1).jpg' border=0 alt='China and India, the giants of fashion eCommerce'>
2014-03-20 10:00:00
<![CDATA[Rakuten buys Viber]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5389 For Rakuten the acquisition is a strong push into the digital content sphere, following on from its acquisition of Kobo, Wuaki.tv and Viki.

 

This acquisition will enable Rakuten to penetrate new markets offering a wide range of digital content, alongside its e-commerce and financial services platforms.

CEO and President of Rakuten, Hiroshi Mikitani, comments: "I'm tremendously excited to be welcoming Viber into the Rakuten family. Viber offers the most convenient and high quality messaging and VoIP experience out there on the market. Plus, Viber has introduced a great sticker market and has tremendous potential as a gaming platform. Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services".

CEO and Founder of Viber, Talmon Marco, emphasised these synergies: "Rakuten is one of the world’s most important Internet companies. It is truly dominant in its home market of Japan and has been rapidly expanding globally. This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets. Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction".

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Rakuten-Viber.jpg' border=0 alt='Rakuten buys Viber'>
2014-03-19 10:00:00
<![CDATA[Ebay acquires PhiSix, a virtual fitting room]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5387 Ebay, the largest online auction company, has acquired PhiSix, a graphic design start-up that makes apparel in 3D.

 

Ebay announced that it has acquired PhiSix,a graphic design start-up that allows users  to try on clothing in their own homes. Through 3D models, users can see in photos, pattern files and other sources, how they look in the clothes

 

PhiSix is a new  company that has only been around for two years. It makes 3D models of how clothing will look when worn.  With this acquisition, Ebay can offer its customers a virtual fitting room.

That is, you will know exactly how the clothes fit and feel. And you can see how they look on different occasions.

"PhiSix technology  gives customers a virtual view of how they will look in the clothes" say Steve Yankovich, V-P of Innovation at Ebay.

This new technology could  do away with the practice of returning clothing since you will know with PhiSix exactly how the item fits and feels.  

Terms of the deal have not been revealed and it is not known how much Ebay paid for PhiSix.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Phisix.jpg' border=0 alt='Ebay acquires PhiSix, a virtual fitting room'>
2014-03-17 10:00:00
<![CDATA[Alibaba will introduce an e-commerce website in the U.S.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5383 Alibaba, about to launch an e-marketplace similar to eBay in the United States 

 

The Chinese e-commerce giant will launch 11 Main, an online chain of "quality merchandise".

Alibaba is about to launch an e-commerce website in the US through its subsidiaries Vendio and Auctiva, which are part of Alibaba.com.

 

The company told  Reuters  that it  is about to launch the site 11 Main, an online purchasing chain with "quality merchandise" including apparel, technology,  jewelry, etc.  Currently under construction, the idea is to charge vendors a 3.5% commission on purchases over 50 Euros, and no surcharge on the sale of printed books, DVDs and music.  

The Chinese e-commerce giant is in the midst of an international expansion and its foray into U.S. e-commerce goes back awhile.

Last August, the company announced that it had acquired ShopRunner, a major competitor of Amazon in the U.S. that sells a wide range of products online.

According to EcommerceBytes, many companies have tried to compete with eBay and failed because it is hard to attract customers. The new marketplace will assist vendors in attracting shoppers through offers and advertising, in some cases paid for by the same 11 Main, which could turn out to be either a success or a another frustrated attempt by a marketplace.  

A few vendors that have anonymously spoken to the American press say they are "enthusiastic" about 11 Main and believe it can be a viable competitor to eBay.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/alibaba-ebay(1).jpg' border=0 alt='Alibaba will introduce an e-commerce website in the U.S.'>
2014-03-13 10:00:00
<![CDATA[SeafoodGrabber.com, an e-marketplace website for the fishing industry launched in Boston]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5382 Launched in Boston, it offers buyers and suppliers  a unique site for seafood.

 

SeafoodGrabber.com  is a business platform for the seafood industry. It offers buyers and suppliers of wholesale seafood a convenient and easy to use platform wherethey can provide pricing information, send and receive orders, and network with professionals. "Our blend of technology and functionality has enabled us to advance over other basic sites that try to help suppliers sell wholesale seafood, or other sites that are nothing more than an online directory" says Warren Browne, CEO and founder of SeafoodGraber. 

 

In short, it connects seafood buyers with suppliers and allows suppliers to offer wholesale prices to all of their customers.   

 

Furthermore, buyers can see all supplier pricing in one place.  The product list is standard, making it very easy for buyers to find the product they want and compare prices. "Our platform helps buyers such as restaurants, hotels and supermarkets get the best price by connecting them with multiple suppliers and showing pricing from all of them" explains Warren Browne.  

SeafoodGrabber.com also gives suppliers the opportunity to advertise, search for new business contacts, and connect with restaurants, retailers and other seafood buyers. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/seafoodgraber.jpg' border=0 alt='SeafoodGrabber.com, an e-marketplace website for the fishing industry launched in Boston'>
2014-03-12 10:00:00
<![CDATA[The importance of Facebook for retailers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5381 According to Rakuten, visits to e-commerce websites by Facebook users are worth 40% more

 

 

 In the last 10 years Facebook has evolved from being a college social network to a powerful e-commerce platform, directing sales in a real way.  Rakuten.es has determined that visits by Facebook users are worth 40% more than an average visit to the website. With more than 1.2 billion users a month, Facebook has demonstrated that it has the potential to connect large and small retailers with shoppers worldwide and to build communities of loyal customers.

Coinciding with the anniversary of Mark Zuckerberg's creation, Julien Meraud, Director of Marketing at  Rakuten.es gives three tips on how to make the most of social networking as a path to e-commerce in the future.

The first is to promote what he calls ‘engagement’, which is nothing more than to encourage customer loyalty by taking them  beyond "like" and  getting them to participate in your content. "If fans are involved with you on a regular basis that keeps your brand in a prominent place on their news feed and also reaches  friends in their network.  Use initiatives like contests, free delivery, and discounts in exchange for being part of  your community and interacting with your brand" says Julien Meraud.  

The director's second tip is to leave the hard sale out of social networking. Its not about selling as much as it is about positioning the brand by offering interesting, exciting and fun content that goes viral. He suggests sharing relevant posts and entertaining content in order to get fans' attention and loyalty. You should post visual and exciting photos and fun videos that are more likely to be shared on a wider network than content that is only concerned with making a sale.  

The third tip is about commitment and customer service and that it is essential to monitor and manage complaints rapidly and efficiently. The power and reach of the Facebook community means that customer service must be coherent. You must monitor community complaints at all times and attend to dissatisfied customers quickly and effectively.  Answer posts precisely, asking the customer if you can send him a private message and whenever possible, try to keep incidents out of the public space.    

Brands that benefit the most from Facebook in the next 10 years will have a more detailed view of their community.  According to Rakuten.es shoppers are 40% more valuable when they click "like",  but with  access to more information, retailers will be able to understand how and why a shopper began interacting with them on Facebook, and consequently, what keeps them loyal.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/facebook(4).jpg' border=0 alt='The importance of Facebook for retailers'>
2014-03-11 10:00:00
<![CDATA[Alipay surpasses Paypal as leader in mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5375 Sources at Alipay announced  that it leads in number of users and volume of transactions recorded in 2013.

 

According to Alipay statistics, the subsidiary of the Chinese e-commerce giant Alibaba, recorded nearly 300 million users  including 100 mobile devices and 2,790 millones transactions, amounting to 900 billion Yuan ($148 billion)  at the end of last year.

In November and December alone, an average 12 million payments a day  were made through the  Alipay mobile app.  According to the company, the number has increased to 18 million thus far this year.

 

Alipay says that  since second quarter of last year, with these figures, its mobile app surpasses that of its American rival Paypal which is owned by eBay, a Yahoo partner since 2006. 

At the end of 2013, the number of Chinese citizens with an Internet connection on their cell phone reached 500 million, 81% of the country's web surfer population, according to data from the China Internet Information Center.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='125' src='http://www.emarketservices.com/clubs/ems/news/AlipayPaypal.jpg' border=0 alt='Alipay surpasses Paypal as leader in mobile payments'>
2014-03-10 10:00:00
<![CDATA[New B2B guide for SEO on Asian search engines - Baidu]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5373 Baidu is the most popular search engine in China, making it a very powerful channel for B2B marketers in the global market

 

The Asian continent is quite an opportunity for B2B export companies.  But you must know how to position yourself in that market.   Harrison Jones, co-author of searchengineland.com  has prepared a guide on how to optimize a website in China.

 

Baidu is the most popular search engine in China, making it a very powerful channel for B2B marketers in the global market. Baidu has had a 63.55% share of the search engine market in China since November, 2013. The other two major players in the market are 360 with a 21.84% share and Sogou with 10.53%.

 

For any B2B company with a Chinese website, Baidu optimization is a must. It is important to keep 360 and Sogou in mind, although both are very new to the market in China and there still isn't much information on SEO guidelines.

 

What makes Baidu optimization so special is that it is like Google in 2009, but with different regulations due to extreme censorship by the Chinese government.  Baidu optimization  involves creating high quality content and quantity, complying with the specific requirements of Baidu SEO techniques, creating a massive number of links, all in accordance with the laws of censorship in China. All strategies in this article are intended for B2B marketers, however the concepts can be applied to the B2C sector also.

 

For more information go to: http://searchengineland.com/the-b2b-marketers-guide-to-baidu-seo-180658

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/BaiduSearch.jpg' border=0 alt='New B2B guide for SEO on Asian search engines - Baidu'>
2014-03-07 10:00:00
<![CDATA[2014 digital trends report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5372 2014, the year of digital maturity

 

The team of experts at Ecommerce-news.es got hold of the digital trends that Hotwire launches every year.  According to their team of experts, 2014 will be a year in which services will have to include privacy, artificial intelligence will replace human consultants, digital artisans will take on a leading role, and companies will be able to service every customer individually, by applying the principles of “social business”.

 The 10 digital trends for this year are:

 

  1. The rise of niche social networks:  networks have emerged like  Strava for cyclists, StyledOn for fashionistas, Jelly for knowledge exchange and Current for the business world. This implies that to manage social media for customers it will be necessary to study networks that are relevant  and specific  to each industry, in addition to the obvious Facebook, Twitter and Linkedin.
  2. Information for the moment:  in 2014, immediate reaction to the audience and other data will be totally normal.  The key will be in combining data with creativity in order to execute a perfect campaign.
  3. Digitization of retail: content providers will be digital showcases, where manufacturers and retailers will be able to sell directly to interested consumers.
  4. Disappearance of privacy: brands will try to regain our trust in privacy. Communicators will have to ensure transparency, responsibility and security in the use of information.
  5. Pre-emptive computing: Google Now already predicts what information you need at any given time, and this level of pre-emptive computing will come into its own in 2014.
  6. Social media at schools: Instead of avoiding social networks, schools will begin to use them to their advantage, with platforms like Edmondo and Skype in the classrooms, especially designed to improve education.
  7.  Digital artisans:  since the public loves vintage effects, they will make a dramatic impression on companies and brands.
  8. From customers to the community: 2014 will be the year in which formal customer service loses its “stiff shirt” reputation  and community managers gain authority within the organization.
  9. Return of big media: media business models are changing: we are all big media now.
  10. But how much?   It will be essential to adequately provide a return on investment in communications activities and the number of digital tools available means that measurement will be somewhat standardized in communications strategies.

 

Further information can be found at: http://www.ecommerce-news.es/index.php?option=com_content&view=article&id=4423:el-ano-de-la-madurez-digital-informe-detendencias-digitales-2014&catid=45:start-ups&Itemid=101

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2014-03-06 10:00:00
<![CDATA[Is the era of e-commerce on Twitter approaching?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5362 Twitter is planning to allow its more than 232 million users to buy products directly from its site.

 

According to the British newspaper The Telegraph, the social networking and micro-blogging service is working on a new business venture that would allow its users to buy products directly from its website.

 

Leaked documents reveal that Twitter plans to allow its 232 million users to buy products directly from  the site as part of a new online sales company called Twitter Commerce.

 

The service is based on Fancy, an e-commerce website in the United States that counts Twitter founder Jack Dorsey as an investor and member of the board of directors. Twitter users will be able to make a purchase through a tweet with a picture of the product and a button that says “buy with Fancy”.

 

This isn’t the first social network attempting to enter  e-commerce.  In September 2012, Facebook carried out a similar strategy that offered its users the possibility of buying gifts from its site, however the project wasn´t well received by users and the company scrapped the idea.

 

Speculation about Twitter´s leap to e-commerce is based on an experiment called “pay by tweet” that the social network developed last year with American Express which allows accredited users to pay for real or virtual articles through the micro-blogging service.

 

Despite Twitter´s recent financial losses, analysts say that the company is developing new business models like the introduction of advertising agreements with television stations that, with the constant rise in number of users, will succeed in avoiding consensus forecasts.

 

Analysts say that investors in the social network will bear incurring a loss as long as it can demonstrate traction in terms of revenues and users.

 

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2014-03-04 10:00:00
<![CDATA[Alibaba grows by 51% reaching the level of Facebook and Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5360 Alibaba’s Average Valuation Reaches $153 Billion on Earnings

 

Alibaba Group Holding Ltd., the largest e-commerce operator in China, continues its unstoppable progress.  In second quarter 2013 its earnings grew by 71% to $ 1.3 billion; by the last quarter of that same year, Alibaba had reached $1.78 billion with a 51% increase.

 

This information comes from Bloomber, the specialized portal and several industry analysts, and in the absence of official confirmation, a more than 50% increase in revenue is predicted for the Chinese holding company.

 

According to the analysts, the Hangzhou-based company could be worth  139 million Euros ($ 190 million),  a figure that could surpass  the $ 104 million  that Facebook went public with two years ago. That estimate would put the Chinese giant only behind Google, surpassing companies like Amazon and Facebook.

 

Alibaba is the Chinese company founded by Jack Ma and other partners in 1990 as an e-marketplace.  The company knew how to take advantage of the recent boom in the Chinese economy and the country´s industrial potential.  It owns several of the main Chinese e-commerce portals, leading the market with Taobao or Tmall.com. marketplaces.

 

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2014-03-03 10:00:00
<![CDATA[Europe will create a single market in 2015 to improve online shopping deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5359 The plan has already been sent to the European Commission and its aim is for businesses and users to receive quality services.

 

In December, the European Commission presented a Work Plan with the purpose of creating a single market for courier services.

Behind this project is the intention of boosting e-commerce (doubling online retail sales) to assure that shoppers and sellers receive top quality service.

The document has to be revised by the same Commission within a maximum of a year and a half, which means that it could be up and running in 2015.

European Commissioner for Internal Market and Services, Michel Barnier said that “there are flaws in cross-border e-commerce.  Therefore, actions must be taken to provide online businesses and shoppers with top quality, accessible and affordable delivery services, duly keeping in mind the needs of SMEs and less accessible and advanced regions.”

According to the portal eCommerce News, the European plan´s key elements include increasing transparency and information through specialized platforms; improving the availability and quality of deliveries, and improving complaint handling procedures

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/UE-logistic.jpg' border=0 alt='Europe will create a single market in 2015 to improve online shopping deliveries'>
2014-02-28 10:00:00
<![CDATA[British online retailers consider plans to open brick and mortar stores to boost their sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5358 16% of the country´s online retailers could launch traditional point-of-sale locations encouraged by the “increase in competition in Internet sales”.

 

One in six online retailers in the United Kingdom is planning to expand to brick and mortar stores in 2014, combining ‘clicks with bricks’ to increase sales, according to a study by the Royal Mail Group.

 

The portal Design Week reports that the study by the British government  postal service shows how 16% of the country´s online retailers could launch traditional point-of-sale locations encouraged by the “increase in competition in Internet sales”.  Moreover, 15% of online SMEs plan to expand their business by using e-marketplaces to market and sell their products and services, in addition to their existing web channels.

 

Nick Landon, CEO of Royal Mail Parcels, believes that the aforementioned report “shows  how while most online SMEs expect sales to rebound, competition has become more intense in the past year”.

That´s why, in his opinion, different companies “are focusing on using as many marketing channels as possible (…)  combining this initiative with competitive pricing and increasing the range and quality of their offer”.

 

In total, 40% of British online retailers, in an attempt to increase sales,  plan to “move” and operate in new channels in the coming months.

 

Source: Design Week

http://www.designweek.co.uk/news/online-retailers-plan-move-to-high-street/3037734.article

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='118' src='http://www.emarketservices.com/clubs/ems/news/UK-retailers.jpg' border=0 alt='British online retailers consider plans to open brick and mortar stores to boost their sales'>
2014-02-25 10:00:00
<![CDATA[Newegg Premier, Amazon Prime´s competitor for customer loyalty]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5355 Following in the footsteps of Amazon Prime and eBay Now, the American online retailer Newegg has launched a very similar service aimed at customer loyalty.

 

 Newegg Premier offers free and rapid product delivery in 3 days at most, and other services like alerts on pre-sale items, no restocking fees, members- only offers,  fast online customer support , free returns.

The service, which is in the beta stage now, costs $ 49 a year (cheaper that Amazon Prime´s $79, but without access to an extensive library of digital content), and is offering a 30-day free trial period.

Newegg is the second largest retailer in the United States and the tenth largest in the world, with 25 million registered users and $ 2.8 million in electronics sales in 2012.  Only surpassed by Amazon, it has a few specialized product categories like computer components, processors, memory, motherboards and storage devices, as well as every type of electronic product.

Google Shopping Express is likewise another service that allows users to shop with same-day at home delivery.  An example of the rise in fast delivery services.

For further information:  Internet Retailer

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/neweggs.jpg' border=0 alt='Newegg Premier, Amazon Prime´s competitor for customer loyalty'>
2014-02-21 10:00:00
<![CDATA[Online fashion market in Italy records exponential growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5354 In Italy, the  online sales channel for fashion emerged as the big bet of 2013, increasing sales by 30% compared to the previous year.

 

Some of the Alpine country´s companies specializing in fashion distribution, like  Yoox and Luisaviaroma.com, are clear examples that online retailers of clothing, footwear and accessories are constantly expanding.  

 

According to the latest annual report from the B2C E-commerce Observatory of the Milan Polytechnic  School of Management, the total value of sales of products and services on Italian web portals amounted to 11.3 billion Euros, 1.3 billion of which were in the fashion sector

 

This type of channel also has great potential since web sales account for 2% of total turnover in the fashion category.  Another relevant fact  is the trend in exponential growth since 2009, reaching its maximum value in 2013 with a 30% increase over the previous year.

 

Currently, the target audience for this type of channel in Italy is, in general terms,  people between 16 and 54 years of age, with a consumer profile of “growing and demanding” that find online sales to be convenient and with a wide range of catalogue offers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/moda.jpg' border=0 alt='Online fashion market in Italy records exponential growth'>
2014-02-20 10:00:00
<![CDATA[“Chinese Twitter” users will be able to use Alibaba online payment services]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5353 Weibo and Alipay have signed an agreement to encourage e-payments among users. The agreement brings the two companies closer together.

 

Two Chinese giants have sealed a deal to boost online payment services.  They include Alipay, the payment provider of the famous Alibaba Group, and Weibo, the so-called “Chinese Twitter”.

 

According to EFE news agency, the agreement will allow the social network users to use Alibaba´s e-payment service.  That way, companies that are on Weibo can show their products on their site accounts, while the other users will be able to buy them and get discount coupons through Alipay, which is used by more than 800 million people.

 

This isn´t the first business relationship between the two Asian firms. Last April, Alibaba acquired an 18% stake in Weibo for $ 586 million (the equivalent of € 450 million).  The operation left the door open for the e-marketplace to acquire a 30% stake in the social network in the future.

 

Furthermore, in 2013 these Internet giants reinforced interconnectivity among their users by facilitating the exchange of data and online payments.

 

An example of this is that Sina (the Weibo microblog) has, for some time now, allowed users of Taobao (the Alibaba C2C marketplace) to open official accounts on Weibo. As of now, 100,000 users have taken advantage of this opportunity.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/WeiboAlipay.jpg' border=0 alt='"Chinese Twitter" users will be able to use Alibaba online payment services'>
2014-02-19 10:00:00
<![CDATA[Argentina toughens restrictions on e-commerce with foreign websites]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5352 The measures affect purchases of physical goods – limited to two per person per year – with the exception of digital content.

 

General resolutions 3.579 and 3.582, published in the ‘Official Bulletin of the Argentine Republic’  are new restrictions on purchases online from foreign websites, reports ‘El Cronista’ newspaper in its January 22 edition.  

Goods purchased online will be limited to two per year per person.  When valued at more than $25 (18.5 Euros) a year, purchases will have to be reviewed under the auspices of the General Import Rules, which implies a 50% surplus charge on the value of the items.   Furthermore, the Federal Administration of Public Revenue (AFIP) announced that anyone who makes purchases from foreign websites must submit an affidavit before picking up the items at the post office or receiving them at home.

 

These measures are in addition to the already existing 20% exchange rate charge on foreign credit card purchases. Jorge Capitanich,  Chief of the Cabinet of Ministers, justified the restrictions imposed by the revenue agency arguing that “this is how to protect the national industry”.

 

Prince Consulting recently estimated that  e-commerce in Argentina will close year 2013   up 50% , recording up to 25 billion pesos (approximately 2.76 billion Euros) in B2C online transactions.

 

According to the Argentine Chamber of Electronic Commerce (CACE), more than 10 million Argentines shop online with “some regularity and intensity compared to just 400,000 in 2001”.

 

Source: El Cronista

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce.jpg' border=0 alt='Argentina toughens restrictions on e-commerce with foreign websites'>
2014-02-18 10:00:00
<![CDATA[The key elements of eCommerce Day, the largest digital trade show in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5351 The show will take place from March to November in eleven countries, where thousands of industry professionals and entrepreneurs will gather together.

 

Only one month remain before the new edition of eCommerce Day, the largest digital trade show in Latin America, kicks off.

Each month, a country will be in charge of organizing scheduled events promoted by the Latin American Institute of Electronic Commerce (eInstituto), which thousands of top level industry professionals and entrepreneurs will attend.

According to the organizer, “the Tour creates a space for spreading, promoting and reflecting on the significant impact that the Internet and new technologies have on life, people´s work and business and companies, enabling improvement in the competitiveness of our economy and bridging the gap between our entrepreneurs, companies and professionals in different regions of the sub-continent.  It also brings together success stories  and new business ideas”.

Ultimately, it is one of the most important and representative e-commerce and online business events in Latin America.  And you mustn´t forget that in the last five years, over 1,300 professionals have participated in eCommerce Day; 35,000 top level entrepreneurs have attended the show; and more than 300 workshops and 800 talks were held.

Planned schedule

Brazil will kick-off the event with the already confirmed conference E-merging Markets, which will take place in Sao Paulo on March 13 and 14.  Six days later (March 20), eCommerce Day will be held in San Jose, the capital of Costa Rica.

The event is scheduled to take place in Asuncion (Paraguay) on April 17, and in Santiago, Chile on May 9.

Although the dates haven´t been confirmed, the organizers said that the trade show will move on to Bogota, (Colombia) in June and that a month later, it will be held in two other locations: Montevideo (Uruguay) and Guayaquil (the largest city in Ecuador). eCommerce Day will take place in Caracas (the capital of Venezuela), in August.

Buenos Aires (Argentina) will have its turn on September 11, and on October 15 the show will take place in Lima (Peru).  The event will end in the capital of México (México, D.F) in November.

Each local edition of eCommerce Day has its own web page and, according to the information listed on each page, Chile, Colombia and Mexico will most likely have the largest number of attendees.  For now, more than 800 people are expected to attend those shows, while over 500 are expected in countries like Costa Rica, Paraguay, Ecuador and Venezuela.  There is no official forecast as of yet, for the  conferences in Brazil and Argentina.

All in all, the organizer conclude by saying , “the initiative aims to create an environment where companies that do business over the Internet can exchange experiences and solutions, by also collaborating to create a channel for those who are interested in actively taking part in and profiting from the Digital Economy”.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ecommerceday(7).jpg' border=0 alt='The key elements of eCommerce Day, the largest digital trade show in Latin America'>
2014-02-17 10:00:00
<![CDATA[Spanish book sales in the United States soar thanks to electronic devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5348 Sales of e-books in Spanish  have increased without impacting the sales of traditional publications.

 

Nearly 38 million Spanish-speaking people in the United States are benefiting from the large and growing number of books in Spanish.  The boom in e-readers (Kindle, Nook, etc) has allowed Spanish language publishers to sell e-books at much lower prices than print copies, notes the  'Los Angeles Times'.

 

Furthermore, unlike printed books in English, whose sales have been hurt by e-books, sales of e-books in Spanish  have increased without impacting the sales of traditional publications.

 

In fact, in the past two years, the number of Spanish-language books available at some online bookstores in the U.S. has tripled.  Spanish language book sales are still small compared with those in English (less than 5% of a market whose sales are around $7.1 billion – about € 5.2 billion), but their rapid growth has encouraged  greater investment in the industry.

 

“There has been a real change” says Ed Nawotka, Editor-in-Chief of the online magazine Publishing Perspectives, “I see confidence in the market that was never there before."

Prior to 2010, there were only around 10,000 Spanish language books in print available at online bookstores in the U.S., out of 650,000 Spanish  titles worldwide. However today, a search of the  Barnes & Noble website shows around 65,000 Nook books available in Spanish.  And Amazon´s Spanish language page has more than 70,000 references, more than double the amount offered in April, 2012 when the site first launched.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/libroelectronico.jpg' border=0 alt='Spanish book sales in the United States soar thanks to electronic devices'>
2014-02-14 10:00:00
<![CDATA[The use of mobile devices and tablets in B2B digital business has increased 30% in one year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5346 Companies are overcoming their lack of trust thanks to advancements in security and mobility and they are encouraging flash sales.

 

The use of mobile devices to shop online is not just a rising trend among consumers: mobiles and tablets are increasingly used in their online businesses.

 

At least that is implied in the latest report from Pixmania-pro.com, a portal specializing in online B2B product sales, that says that the use of these devices in B2B digital business has increased 30% last year.

 

“They are overcoming their distrust thanks to technological advancements in security and mobility, and there are increasingly more companies using mobile devices to consult and place orders online” says Nathalie Engramer, director of Sales and Marketing at Pixmania-Pro.com.

 

We cannot forget that businesses face many more obstacles than consumers when it comes to doing online business.  Sources at the portal indicate that “any problems that can arise with transactions, information and data do not affect just one person, but an entire organization”.  

 

The report also recognizes that this increase didn´t come about by chance.  The industry says that more and more vendors and distributors are offering competitive prices, a very online world trait.  A strategy that is already taking shape.

 

There are several discount campaigns in the market today that focus on easing the dreaded “cuesta de enero” (January bills).  Without going any further, Pixmania-pro, calls theirs “30 days of Great Sales” and offers discounts of up to 76%.

 

On the other hand, the industry insists that flash sales are encouraging B2B trading and it estimates that they have increased digital business turnover by 15 to 30 percent.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobiletablets(1).jpg' border=0 alt='The use of mobile devices and tablets in B2B digital business has increased 30% in one year'>
2014-02-12 10:00:00
<![CDATA[Indonesia is emerging as an excellent market for global e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5338 Revenue has doubled in 2013 and could triple in as little as three years.  It is also the country in Southeast Asia best suited to do business online.

Indonesia is one of the most promising countries in the business of international e-commerce.  At least that is what the experts and latest figures indicate.

Despite the fact that e-commerce in the country is in its infancy, the market is convinced that it has an excellent future.

One reason is that in 2013 e-commerce turnover has doubled to $8 billion (around 5.9 billion Euros).

Furthermore, according to a study by ‘Vela Asia’, it is the country in Southeast Asia best suited to do business online, ahead of Singapore (which ranks second), the Philippines, Thailand, Vietnam and Malaysia.

It surpasses all of them in such variables as e-commerce companies ´ relative ease in doing business, market potential, infrastructure availability and user access to the Web.

And, as ‘The Jakarta Post´indicates , you mustn´t forget that 38 million inhabitants of Indonesia access the Internet (ranking 13th in the world in number of citizens that go online), or that the number of users that shop online is growing.

In fact,  industry sources estimate that in 2013 the number has increased by nearly 60% to 20 million, and that in 2016 there could be close to 50 million online shoppers.

But there is still another fact that can boost e-commerce in Indonesia if predictions are correct, the number of middle class (that is, shoppers) will double in the 2020s, when it could reach 85 million according to McKinsey calculations published in QZ.

The result of all of these numbers is that e-commerce revenue could triple in the next three years, to around $ 25 billion in 2016.  In the shorter term, the outlook for online business earnings is $12 billion this year and 18 billion in 2015.

Given this favorable forecast for growth, some international online giants have decided to test their luck in the country and are already selling their products over the Internet.

The portal ´Tech in Asia´ gives two examples: eBay, which recently entered the country under the name Blanja, and Rocket Internet, one of the largest digital incubators on the planet that launched projects like Zalora and Lazada in the archipelago.

Pending challenges

Although the experts agree that Indonesia will play an eminent role in the future of e-commerce, they insist that as an archipelago it has logistical problems and that it offers very limited payment options.  PayPal, which is so popular in developed countries, is hardly used, while many shoppers in the country are reluctant to share their financial information online.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Indonesia.jpg' border=0 alt='Indonesia is emerging as an excellent market for global e-commerce'>
2014-02-07 10:00:00
<![CDATA[The Internet: Threat or opportunity for the Italian furniture industry?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5332 The e-commerce boom and rise in new smart devices has launched a major debate in specialized furniture industry workshops in Italy: Will web 2.0 mean that brick and mortar stores will become extinct?

 

Italian consumers are increasingly using various existing channels for shopping; including newsletters, which have become especially important, “online/offline word of mouth” and stores’ own websites.  The Internet has become not only the main source for searching information and comparison shopping, but also a new tool for direct marketing.

New words like Social shopper, Hyper reloaded, Old style surfer and Newbie are used to define the main clusters of multichannel shoppers and at the same time, to accommodate a new reality in which e-commerce is growing.

 

Showrooming, a rising trend

It is worth noting in recent months, the growing interest and role of showrooming, a concept that describes a new trend among shoppers that look for a product online, go to a store to see it, search the Internet for information at the same store, and depending on the information, decide to purchase it online to save money.  

 

Showrooming in the furniture industry accounts for 35% of total sales, while the percentage of people that have seen the product and later purchased it online is 41% according to a study last October by Yahoo! and the Polytechnic University of Milan.  The stores then play an active part in the multichannel shopper´s buying process .

 

Today, we are witnessing the exchange between the role of the Web and “traditional” stores:  the brick and mortar store is increasingly becoming a source of information between shoppers and the electronic platform at the ideal place to purchase the product.

Source: FederMobili

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ItaliaFurnitures.jpg' border=0 alt='The Internet: Threat or opportunity for the Italian furniture industry?'>
2014-02-04 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

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2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

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2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

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2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

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2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/contrato-electronico3(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts II'>
2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/articulo T 4-1(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts I'>
2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

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2010-09-28 10:00:00
<![CDATA[Spanish Ubis packages world over four decades using eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1886

This interesting article explains Ubis experience as an exporter company in the adhesive tape subsector and its efforts to grow to become the largest Spanish company in its sector and a leader in Europe. One of its allies has been Alibaba eMarketplace, that has opened new markets and new possibilities of business.

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/PVC TAPES(1).jpg' border=0 alt='Spanish Ubis packages world over four decades using eMarketplaces'>
2010-09-08 10:00:00
<![CDATA[Electronic Commerce in Spain 2010]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1882 The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These questions are answered in the following report

The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. The figures around the world and for Europe bear out this channel's excellent momentum, and Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These and other questions are answered in the following sections of this report

 

 

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2010-07-27 10:00:00
<![CDATA[eCommerce in Spanish SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1881 As the size of companies decreases, however, so does the percentage of companies that use electronic commerce. Why the difference? Is the expense of implementing an e-Commerce solution the main reason? What solutions are within their reach? Is the same true in other parts of the world? To get answers to these questions, we have spoken with some of the country's most important e commerce  solution providers, and we have made this article based on their impressions and opinions.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pequeño copia(1).jpg' border=0 alt='eCommerce in Spanish SME's'> 2010-06-30 10:00:00 <![CDATA[Find out what are the eMarketplaces' legal liabilities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1877

The absence of uniform international or EU legislation makes it harder to know in which situations the rules of contractual and non-contractual liability are fully applicable. The report, written by Teresa de las Heras Ballell's,  is designed to simplify the situation by identifying general rules, liability issues associated with  third party contents, possible risk scenarios to be aware of, and some strategies to avoid or mitigate disputes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/liability-cartel(3).jpg' border=0 alt='Find out what are the eMarketplaces' legal liabilities'>
2010-05-26 10:00:00
<![CDATA[Disclosure obligations after conclusion of an on line contract]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1871

This is the last article, in a four-part series. Its aim is to explain disclosure obligations after conclusion of an on line contract.

Teresa Rodríguez de las Heras Ballell clarifies the service provider obligations after the contracting procedure has been completed and suggests some practices to optimum fulfillment of the need to confirm receipt of the order. The implications of breach are also explained in this valuable text.

Teresa is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace).

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2010-05-04 10:00:00
<![CDATA[Disclosure obligations prior to concluding a contract on line]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1870

This is the third article, in a four-part series. Its aim is to explain the disclosure requirements of the provider prior to the conclusion of an online contract.

On this occasion, Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), focuses her attention on pre-contract information. There are some disclosure obligations, and the text explains the points that have to be clearly, comprehensibly and unambiguously addressed before the contracting procedure begins.

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2010-04-20 10:00:00
<![CDATA[What legal information do eMarketplaces have to provide?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1868

This is the second article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed by any website. In this text Teresa Rodríguez de las Heras Ballell answers the question of how the mandatory information should be presented, the requirements of this information, as well as what is the specific data that has to be made available.

Useful and well explained, this article was prepared by Teresa who is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, a recognized expert in this field and the author of the book on legal aspects of E-Markeplaces "El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Information(3).jpg' border=0 alt='What legal information do eMarketplaces have to provide?'>
2010-04-06 10:00:00
<![CDATA[Does EU Mandatory Information apply to you?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1867 This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept. 

This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept.

Teresa is also author of the book on legal aspects of E-Markeplaces “El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)” and her experience and knowledge make this series an essential reading both for new e market places, and for existing e marketplaces as a validation of their current practices.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/websitesmall(1).jpg' border=0 alt='Mandatory information on homepages'>
2010-03-03 10:00:00
<![CDATA[Emarketplace trade and international payment method]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1859 Traditional and e-payment methods available to small and medium-sized enterprise (SME) exporters and importers and the risk involved within these various payment methods.

Generally, reports on international trade and payment methods tend to highlight one important aspect in relation to payments: both the buyer and seller are subjected to a certain degree of financial risk - particularly when engaging in a first-time international transaction via an emarketplace. The degree of risk that your company is willing to be responsible for is determined when you negotiate your preferred payment method with a prospective trading partner.

This report will focus firstly by analyzing some of the more traditional payment methods available to small and medium-sized enterprise (SME) exporters and importers before looking at some of the contemporary e-payment methods as used by emarketplaces such as credit cards and online escrow services.

The paper will also look at the risk involved within these various payment methods as each method carries a varying degree of risk for both the buyer and seller.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Payment_methods.jpg' border=0 alt='Emarketplace trade and international payment method'>
2010-01-19 10:00:00
<![CDATA[Verification techniques and fraud prevention: testimonials and experiences]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1858 How do small and medium-sized enterprises (SMEs) use verification techniques and methods against potential fraudsters? The report also reinforce why, emarketplaces should be pro-active with their customers in relation to these issues.

 

In my previous two reports the issues analyzed in the context of an emarketplace (B2B) were: basic verification techniques when contemplating whether or not to enter into negotiations with a prospective business partner; and highlighting the issue of fraud within emarketplaces, how to educate and make yourself more aware of the techniques adopted by fraudsters - therefore, alleviating the possibility of fraud being perpetrated against your company.

In this final report in the series, I am going to look at some of the online testimonials and experiences as reported by global small and medium-sized enterprises (SMEs) in relation to their verification techniques and methods adopted against potential fraudsters. As well as reinforce a case in point from my personal experience to reinforce why, equally, emarketplaces should be pro-active with their customers in relation to these issues.

Read also the two first reports in the series: Company authentication within e-marketplaces and Emarketplaces and the issue of fraud

 

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2010-01-05 10:00:00
<![CDATA[Emarketplaces and the issue of fraud – awareness through education]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1857

This is the second report, in a three-part series, aimed primarily at SMEs who would like to increase their awareness, and educate themselves in relation to eMarketplaces.

As eMarketplaces (B2Bs) continue to grow and bring continued economic benefit to small and medium-sized enterprises (SMEs) via their online strategies for international growth, it is imperative that the SME comprehends the issue of online fraud.

As a previous B2B website owner, from experience I understand the necessity of SMEs educating themselves on the issue. It is only through education, and awareness, that an SME will be able to recognize the techniques employed by individuals attempting online fraud, therefore, empowering the SME to only transact in genuine and profitable business transactions.

Read also the first report in the series: Company authentication within e-marketplaces

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_fraud(1).jpg' border=0 alt='Emarketplaces and the issue of fraud - awareness through education'>
2009-12-15 10:00:00
<![CDATA[Company authentication within e-marketplaces – basic verification techniques]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1843 There are several online verification techniques that your company can adopt, at no expense, which will assist in authenticating the legitimacy of a prospective business partner. As a previous B2B website owner, I strongly believe that by highlighting some of these techniques this report should be beneficial to your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_Fraud.jpg' border=0 alt='Company authentication within e-marketplaces - basic verification techniques'> 2009-12-01 10:00:00 <![CDATA[Trust in a B to B e-marketplace - A new buyer’s perspective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1842 It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:
  • Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
  • A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
  • An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
  • Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.

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2009-11-19 10:00:00
<![CDATA[E-business Canada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1787 For the past 5 years Canada has seen continued growth in the amount of business done online and its adoption of information and communication technologies.

The combination of personal, business, and government adoption of these technologies has helped maintain Canada's global position as a top performer in the online world. Canadian enterprises show a continued recognition of the value in having a web-presence and based on historical data Canada will continue to expand its online economy.

The challenge is to encourage the application of e business into new applications over and above current applications.

 

 

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2009-07-15 10:00:00
<![CDATA[In search of market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=747

"An electronic market means reduced costs in seeking out new market niches." Enrique Fuentes, international sales representative for the citrus company García Ballester, which had €35 million in revenues in 2006 and has 500 employees, is clear on the issue. At this company, they work with one goal: to improve the quality of the raw material to offer a product that always satisfies clients’ demands.
 
Its 100 years of experience, guaranteeing excellence in its dealings and service, have led the Spanish company to make enormous efforts in exploring new markets that enable it to grow in the fruit sector, which is ever more aggressive due to the high level of competition. That is why García Ballester got into the business of distributing its product all across the globe. Today, over 95% of its production is exported to countries as varied as the United States, Canada, Germany, the Czech Republic, Poland, Slovenia, Croatia or Russia. Its drive to expand has encouraged it to experiment and discover new ways of dealing in foreign trade, including the electronic market.

"In five years of experience, we have found new clients and suppliers in countries that are hard to access; especially in distant markets," remarks Fuentes, who admits that it is not as efficient in closer markets. "Certainly, some products require direct contact; not so much so with others," says the Spanish company’s representative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/citricos2.jpg' border=0 alt='In search of market niches'>
2008-02-19 10:00:00
<![CDATA[Lower prices, but more opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=741 B2B sales over internet grew by 32.9% in 2006, but there are still plenty of opportunities for Spanish companies.

B2B participation is opening new market possibilities, but will also reduce the tender pricing.

In 2006 the sale over internet grew 32.9% for Spanish companies in 2006. Still, only 7.8% of the Spanish companies used this market opportunity.

To keep for being left behind in this market, Francesc Vila, from the electronic portal Mercatrans, believes that SMEs could benefit from expanding their suppliers by attempting to negotiate with them personally.

The article was first published in the Spanish magazine La Clave (11. January 2008)

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2008-01-31 10:00:00
<![CDATA[Engaging e-mail marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=721 E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

Even with such a high ROI, e-mail marketing is low compared to other online marketing activities. One reason may be the technical, design and engagement issues that go into creating a successful campaign.

With off-line media, the appearance is easily controlled, but online a large number of variables make it difficult to determine if the potential customer sees the message as it was intended. On the traditional webpage the designer must take into account the most used browsers like Internet Explorer and Firefox and the availability of plugins for Flash and Active-X. For the e-mails these variables are complex and are made even more difficult by the number of obstacles like spam-filters that must be overcome.

Some of the factors that must be taken into account to create good e-mail campaigns are:

  • The Subject and Content of the e-mail must pass through the automatic spam filters
  • The address list must be updated. Too many bounced messages can cause your mail server to be blacklisted as creator of spasm.
  • The use of HTML and rich text in the e-mail message must fit the individual users mail reader.
  • Use of pictures should not be embedded in the e-mail since some ISPs will filter such messages

Having found a way to grow the subscriber list with correct opt-in/opt-out and following the best practices for the technical creation and distribution of e-mails, the real work is still ahead.

A recent paper from Responsys on how to make e-mail marketing engaging  focus on the customer experiences when receiving and interacting with the e-mails. The task of the e-mail is to increase the value by engaging the customer into action and dialogue. This is best done by taking into account the stage the customer is at (New, Active, Loyal or Returning). 

The e-mail must therefore be an integrated part of other data and channels to create more relevant and engaging interactions.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Email_marketing.jpg' border=0 alt='Engaging e-mail marketing'>
2007-12-18 10:00:00
<![CDATA[Ask what you can do]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=718 "It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

It is not enough to have a "road", it must have a junction that makes it possible to connect direcly to the flow. Jay Bal is not just talking about the flow of product, but also to the flow of information.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/WMCCM.jpg' border=0 alt='Read the case study about West Midlands Collaborative Commerce Marketplace'>
2007-11-23 10:00:00
<![CDATA[E-business in Ireland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=717 Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

 

 

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ireland.jpg' border=0 alt='E-business in Ireland'>
2007-11-19 10:00:00
<![CDATA[Netherlands - E-business Report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=683 Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The internet is changing from an information society to a participating society – a boost for doing business electronically!

The ICT Agenda of the Netherlands was published in September 2004. Now the Dutch ICT infrastructure stands right at the top of the international stage. Partly due to the quality of its infrastructure, the Netherlands is ranked sixth after Denmark, Sweden, Singapore, Finland and Switzerland on the Networked Readiness Index 2006-2007, as recently announced by the World Economic Forum. Governmental policy is geared toward intelligent use of ICT. This not only contributes to solid, sustainable economic growth, but also leads to higher-quality products, services and service provision.

 

An additional positive development is that the Dutch business community is using the Internet both as a rapid means of communication with a wealth of available information, and as a participatory medium. This development affords a future outlook for electronic marketplaces. But there is still work to be accomplished in the “electronic storefront”. Notwithstanding suppliers or clients already familiar with concepts such as e-business, e-commerce, B2Cs, B2Bs, C2Cs, or e-marketplaces, the Netherlands is considered average in international commerce through electronic trade, in comparison with other Western European countries.

 

Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The government is similarly offering more and more online services. In 2006 a wide range of government organisations showed improved quality in their online services (e-Government - G2C and G2B). 75% of Internet users accessed an electronic governmental service. The total level of online government services to citizens amounted to 61% in 2006, and the service targeted at businesses stood at 62%.

The Forrester research institute forecasts a bright future for the Dutch e-commerce sector. According to their market studies, e-commerce in Europe will grow 21% annually until 2011. For Europe, this will mean a jump of 102 billion euro in 2006 to 263 billion euro in 2011. The Netherlands will grow by 28% to 11.8 billion euro in 2011. In this respect, the Netherlands represents one of the fastest growing countries for e-commerce.

 

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2007-08-10 10:00:00
<![CDATA[Electronic markets in the logistics and transport sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=661

Lessons learned: "We began to use electronic markets because they are much faster than traditional markets. Furthermore, it is easier to make contact with companies that also use this medium. It is a showcase for companies that do not appear on lists and e-Marketplaces have provided us with access to them."

Cold Group (www.coldgroup.com) was created from five Spanish companies in the industrial refrigeration sector that joined forces to enter the international markets, allowing them to offer a complementary range. It started as an export consortium in 2004 and since then it has specialized in foreign trade. They export products from the industrial refrigeration industry to Morocco, Algeria, Mauritania, Tunisia, Senegal, Nigeria, Portugal, Switzerland, Poland and Belgium and total sales in 2006 were €1,205,904.

What were your first steps when using the e-Marketplace? Did you have any initial concerns or worries about using e-Marketplaces?
We began using electronic markets in 2004. We were investigating the opportunities that they could provide us with from the outset. We began to use electronic markets because they are much faster than traditional markets. It is also much easier to make contact with companies that also use this medium.

We chose the electronic marketplace Mercatrans (www.mercatrans.com) because it appeared to be simple to use and it gave us good results from the outset. It is the only electronic marketplace that we use. We started to use it because when we need to find a company that specializes in a particular type of transport, it is always urgent, and we can locate that company much faster through Mercatrans. We came across Mercatrans by searching the internet and we registered last year for full access. The market allows us to publish our requests for transport offers.

We had no initial reservations about using it and we now use it significantly. When we started they supported us over the telephone because we encountered various technical-IT problems, which they rapidly solved for us.
 
How does Mercatrans work and what sort of commercial functionalities do you use?
In our case, we request various transport offers for a specific destination. Various companies that specialize in this type of service then send us their offers. We can then choose the one that we consider to be most appropriate and we can even contact the company directly to ask for more information.

Which parts of your business are improved by using Mercatrans?
The ability to offer transport services to our clients at the most competitive price. We can also offer them a quick quote for a specific transport service if it is a normal destination for other users like us. A history of requested offers allows us to quickly obtain an approximate price for a service.

What practical aspects do you believe are the most important when using an electronic marketplace?
Using electronic marketplaces is not difficult. In terms of costs, they are not expensive, taking into account the service they provide you with, especially if you know that you are going to use it frequently as in our case. The actual cost of this service is €120 per year.
As well as using electronic marketplaces we also directly contact companies that our partners or clients recommend to us, or those that we find in listings. There is no conflict from using both markets.

In terms of security, we do not make payments online and we contact the chosen company directly. No electronic payments are made via the internet through mercatrans.com. Once the shipper notifies its interest through one of the offers received via the internet, it is contacted by the transport company and they engage in a direct commercial relationship. At the same time, payment for the transport service to be used takes place directly between the shipper and the transport company using traditional methods.

What advantages does the platform provide?
We have made significant savings in time using this transport search platform. We can quickly obtain information that would require much more time and effort without this online service. Furthermore, it is a showcase for companies that do not appear on lists and we can get access to them through the use of e-Marketplaces. The procedure is highly efficient.

Has e-Commerce and electronic marketplaces in particular changed your view about the world of business?
I believe that they can provide access to the world of business for people that otherwise may not have set up a business.

Following on from this experience, will you continue to use electronic marketplaces as a work tool and would you recommend using e-Marketplaces to other companies?
Yes, of course we will continue to use them. We recommend their use, especially for their speed. They provide services that fully adapt to what we are looking for and they can also provide significant amounts of information about services or products.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cubitos.jpg' border=0 alt='Electronic markets in the logistics and transport sector'>
2007-07-30 10:00:00
<![CDATA[E-mail marketing and picture blocking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=621

E-mail marketing is easy and much used. A recent study by Datran Media shows that 83% of the companies considers e-mail marketing their most important strategy for 2007.

 

The advantage of e-mail marketing is the low cost and direct contact with the potential buyers. Anyone can get hold e-mails and add them to a subscription list, but this ease of use increases the spam.

 

Most countries have strict Spam Laws that makes it illegal to send unsolicited e-mails to anyone that the company do not already have a business relation with. According to MessageLabs, 76% of all e-mail were spam.

 

In order to protect the user from spam, the mail servers and the mail readers are configured to filter out spam, some are never passed on to the user, and other e-mails end up in the junk-folder.

 

As an active e-mail marketer, you must first overcome the spam filter hurdle, and even then you are not sure if your e-mail reached its target.

 

Effectiveness of e-mail marketing is measured by e-mail marketing programs as feedback from the mail server and programs that the e-mail was received and read. E-mails that were not received are rejected by the mail server and in most cases an automatic response is triggered and which can be measured and the recipient can be removed from the subscriber list after a pre-set number of attempts.

 

To see if the e-mail reached the inbox and was opened, the e-mail usually contains links to pictures that are found on the internet. If these pictures are viewed, a request to open the picture is submitted and this request is monitored.

 

In the battle against spam, e-mail readers have the possibility to block such links to graphics, and the user can determine if the sender is trusted and/or if pictures should be shown.

 

A study on picture blocking in e-mail programs from Promio.net (April 2007), show that more than 30% or the users have selected to block pictures, and the conclusion is that Live-reporting of successful delivery of HTML mails is higher than can be measured.

 

To increase the measuring of e-mail marketing, the subscriber database should be based on voluntary (Opt-in) subscription and the subscribers should be asked to add the sender e-mail to their "Safe Senders List"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/BlockingEmail.jpg' border=0 alt='E-mail marketing and picture blocking'>
2007-06-14 10:00:00
<![CDATA[Approaches to e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=622 The key components of receiving online payments

When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

The key components of receiving online payments
When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

Shopping Cart/Online Order Form
A Shopping cart is a tool that facilitates the item selection or ‘picking’ activity. Used in conjunction with an online catalogue tool, where the items for sale are listed, a user selects items from the catalogue and places them in the ‘cart’.  Most Australian companies will utilise a hosted shopping cart (ASP model) where they pay a monthly hosting fee. With the hosted approach the digital certificate (SSL) is provided by the host and is covered in the hosting fee. Companies who host the shopping cart themselves are responsible for the digital certificate which carries an annual ongoing cost.

In addition to better usability for the user, a well designed shopping cart helps the company to manage online risk and combat against fraud through the information collected and the usage of email auto-responders. Also, a user will judge the website by its shopping cart. So be careful, as a poorly designed shopping cart with a ‘clunky’ check out process can put the user off-side and the sale opportunity lost.

An online order form is a basic alternative to a shopping cart.

Payment Gateway
A payment gateway is required for real-time e-commerce on your website where the user’s credit card is authorised in real time, allowing the user to complete the transaction, and triggering a payment into the merchant’s bank account. Usually there is a set-up fee, annual fee, and per transaction charge.

The usage of a payment gateway is preferable with regards to managing online risk.
Internet Merchant Account facility

An internet merchant account facility is a dedicated account facility to receive online credit card payments the user establishes with a bank. For real time e-commerce it works in conjunction with a payment gateway.

Approaches to E-commerce
The following three approaches to e-commerce are common among Australian online merchants. 

  1. For real time e-commerce the merchant establishes the internet merchant facility with their bank, integrates the payment gateway, and uses either a shopping cart or order form for information capture. In most circumstances it will be easier and more cost effective for the merchant to charge in Australian dollars only.

    From a security point of view the advantage of using a payment gateway means that the customer’s details (name, address, credit card number) are not captured (or seen) by the merchant but rather are captured by the payment gateway provider only. Also the transfer of the customer’s details from the merchant’s website to the payment gateway is secure (encrypted) and cannot be intercepted.
  2. Another approach is where the merchant uses a third party hosted solution such as Paypal, Worldpay or Paymate who look after some or all of the key components of e-commerce. The advantage is the ease in which the Australian company can charge the customer in different currencies without having to establish dedicated currency bank accounts.
  3. The last approach and the least preferred from a security perspective is where the merchant uses either a shopping cart or order form for information capture and then manually re-keys the credit card number into an EFTPOS facility they have leased from a bank. Essentially the website captures the order information and the transaction is processed manually off-line. With this approach the company does not require a payment gateway service because the transaction is not in real time.

This approach is not preferred for a number reasons relating to security. The problem is that once the customer details (name, address, credit card number) are entered into the online order form in order for the merchant to access them, they are either emailed or stored in a back-end database for retrieval. If emailed they are generally unsecured (not encrypted). If they are stored in the database, behind password access, they are still potentially vulnerable to a hacker who knows a thing or two about data bases.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ecommerece-approaches.jpg' border=0 alt='Approaches to e-commerce'>
2007-05-30 10:00:00
<![CDATA[Electronic commerce in the pharmaceutical industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=584 The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain.

These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain. These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

Commercial B2B platforms support the buying and selling activities of pharmaceutical companies in different ways. Pharmaceutical companies appear to be the typical online purchaser. Nearly 40% of companies in the pharmaceutical sector state that they use the internet or other IT networks for purchasing goods or services, a figure slightly lower than the weighted average for all sectors. It should also be noted that the difference between small and large companies is relatively insignificant, with more than 30% of micro-companies (1-9 employees) in the sector claiming to carry out online purchases. A more detailed analysis reveals that the strategic importance of online purchases is significantly limited. Only 7% of all pharmaceutical companies in the EU-7 purchase more than 25% of their supplies online, a figure that is similar to the weighted average of the ten sectors in the survey.

The pharmaceutical sector are more internationalized than the average and 18% of companies deal primarily with international suppliers compared to an average of only 13%. Overall, the bulk of online purchases in this sector come from regional or national suppliers.

In general SMEs have little interest in more sophisticated electronic business tools. Due to the small size of these companies, improving their purchasing (or selling) procedures does not offer them the same advantages as their larger rivals. Furthermore, many electronic business tools are simply not suitable for use by SMEs (the number of purchases made by these companies in general is not sufficient to warrant the use of an online auction). The percentage of large pharmaceutical companies that use specific IT applications to support their buying procedures (36%) is far higher than for smaller companies.

Although a high percentage of pharmaceutical companies purchase online, internet purchases represent on a small proportion of total purchases. Furthermore, the specific IT applications that support purchasing activities are primarily used by large companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Pharmacy.jpg' border=0 alt='Electronic commerce in the pharmaceutical industry'>
2007-05-25 10:00:00
<![CDATA[A successful e-business activity requires a lot of effort]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=583 The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The target group
The first thing to do is to define the target group, who they are, what you know about their web activities etc. Make the best possible description of the category you want to visit your page and pursue what you want them to do. Discuss with your suppliers and take advantage of their experience. Let your suppliers help you to avoid the common mistakes and guide you along possible alternatives that are proven efficient in other applications.

Be specific
Create your goal and describe what you want to obtain with your new application. Be as specific as you can. Review what you come up with and try again. Discuss it with your colleagues and suppliers to find out if they understand what you are trying to communicate. Formulate in full sentences what you want to describe.

The system
You also have to consider how the system is going to be maintained and kept. The cost to maintain a system and keep it updated may be as high as, or even higher than to create the new system. Do not forget to analyze your exciting system and study in what way that one is going to be integrated with your new web page.

Time
Give the work the time that is needed. Do not rush and try to set target dates for planned activities so these activities will fall in line in an organized and expected way.  At the same time put up scheduled check points to be sure that all activities, your own as well as delivered by your suppliers are in line with the time table you have set up.

Functionality
Focus on the functionality of what you want to create. This is important and will help all involved to understand what you are aiming at. If you put too much emphasis on technical solutions instead of the functionality, one tends to be restricted by the technicalities and therefore miss many options.

Who is doing what
Elaborate on who is doing what and when. If possible make a detailed flow-chart describing who is producing what and when it should be delivered to the project. It is very easy that something is overseen and therefore not supplied. Unclear responsibilities may cause expensive delays in the production and friction in the production team.

Your new “face” to the world will be a success when you plan your project well and care about the details!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/A successful ebusiness activity.jpg' border=0 alt='A successful e-business activity requires a lot of effort'>
2007-05-20 10:00:00
<![CDATA[The advantages of process integration]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=585 “Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director at Edifer Construções. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Edifer Construções, S.A., a construction company operating since the 1950’s and with a longstanding background both on quality and market trust. In 1986, and in order to be able to incorporate an entrepreneurial management, Edifer established the Gestifer holding as well as the spin off of its activities.

In 2004, the company went through a major strategic evaluation process which led, among other decisions related to the need to incorporate and a new and more efficient procurement model, to the decision of joining the econstroi e-marketplace.

Econstroi is a fast growing Portuguese e-marketplace covering the full spectrum of the building and construction industry. Online since December 2000, there are currently over 3,200 companies doing business and a gross total of nearly 2,000 million Euro in contracts awarded between 2003 and March 2007.

Anticipating the future
“Thanks to new procurement methods and especially to the e-marketplace tools, we were able, so to say, to anticipate the future. In the building and construction industry, time and technology are key factors”.

“The usage of the e-marketplace by the Production Dept., where all procurement needs usually begin, is today a commonly accepted fact by all, says Mr. António Lopes, Procurement Director. “When we joined econstroi there was at first some resistance, because all of a sudden there seemed to be further tasks to perform and a new information system to use. But, after the initial clash, we’ve managed to stabilize and today procurement procedures are running smoothly.

Although my staff hasn’t downsized due to daily business requirements, it is now definitely better qualified – their quality and efficiency have improved significantly.”

Improved information for all involved
For the company, joining econstroi brought about a better systematization and procedure efficiency, namely thanks to:

  • Standardization of requests sent to Procurement Dept.
  • Reduction of errors connected to a deficient specification
  • Significant reduction of low value administrative procedures
  • Full online access to procurement processes for the Production Dept.
  • Support to all approvals workflow
  • Better information sharing within the company

This also caused a major impact in the Budgeting Dept. Procurement and Budgeting are currently using a common database. Suppliers submitting budgets for RFQ/RFP (Request for Quotation/Proposal) and bids will always be contacted later during the purchasing stage. Moreover, their budgets are instantly available when the company compares the different proposals submitted.

Financial advantages was achieved
For Edifer, it is evident that this has brought both benefits and savings, namely financial advantages, because it receives an estimate of about 39% more and better proposals, especially from non-traditional suppliers; administrative procedures, a time consuming task, have also been significantly reduced (37%); and finally, the company has been able to improve the whole organizing and following up of the procurement process.

Two years after joining the e-marketplace, it is quite clear for Edifer that they made the right decision – there is currently a wider range of potential suppliers to select from, and the company  is saving time and money.
 

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2007-05-16 10:00:00
<![CDATA[Clicks make bricks]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=581

Online collaboration is increasing in the building and construction industry
The use of online collaboration technology tools on building construction sites is on the increase across the globe.  This case study looks at an Australian solution that is making inroads and providing real benefits to the building and construction industry. The solution allows all parties from the architect to the building regulation body to the builder to share information in a timely, efficient and secure manner.

Managing vast volume of information
Aconex is an Australian web-based information management and collaboration system. To manage the vast volume of information generated on construction and engineering projects, the Australian company, Aconex, helps replace the use of paper documents by allowing users to store project information including drawings, documents, and correspondence online in one central site.

For the individual company using the system, the results are saving time through quick and easy information access, reduced costs for couriers, printing and stationery, and reduced exposure to risks such as information loss, disputes and litigation.

Aconex’s uptake has doubled every year for the past five years, though as with e-commerce and online banking, it hasn’t changed standard industry processes. Rather it has used the power of the internet to make these processes electronic rather than manual.

Exchanging information shortens project lifetime and increases productivity
Users of the system include builders, contractors, architects, project managers, engineers, subcontractors, quantity surveyors and consultants. The tool facilitates the exchange of information between these users.

For example, instead of an engineer making a change to a building plan then mailing the paper document by courier to the architect who then makes his revisions and sends it to the builder, the tool enables all three parties to meet together online and simultaneously make revisions to documents in real-time. This shortens project timelines and increases productivity.

Usage of collaboration technologies is increasing
Aconex has achieved rapid uptake in markets such as the US, the UK and Australia. As for future growth opportunities, the main potential resides in emerging markets such as China, India and the Gulf region.

In general, collaboration technology solutions are being used by approximately 20% of the Australian market and 50% of the UK and US markets. In the thriving construction markets across the Middle East and Asia, collaboration technology is being used by less than 10% of the industry. This represents growth opportunities for all providers of collaboration technology solutions.

Assisting Exporters
Aconex links organisations using the web, making it easier for companies to communicate with one another as they don’t have to be on the same physical project site. For example, an architect in Melbourne can quickly and easily transfer drawings and files to an engineer in Dubai without having to fly to the project site. By creating this possibility, and making the international collaboration process easier, companies may be more likely to work on projects in different countries, which is a good result for export.

For more information visit Aconex 

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2007-05-11 10:00:00
<![CDATA[Search Engine marketing for exporters]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=582 It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

It is now common knowledge that people don't really surf the internet any more; they search it. At the same time, businesses are realising that publishing and keeping an up-to-date website is no good if people can't actually find it.

Search engine optimisation (SEO) holds the key to this conundrum, and the advice from marketing experts, web developers and the search engines themselves is to put a little time and effort into making sure that the investment made in launching a bells-and-whistles website is not wasted because no one can readily find it.

"Companies don't understand the huge number of people who are searching online and they won't be told. Yes, people still want to go to, say, the forecourt to talk to a salesman in person to buy a car, but they will have done their research online first. Businesses need to know that consumers are using their website for research, and they need to know who is visiting it, where they came from and which pages they are likely to look at on it," claims Anthony Quigley, managing director of Online-Marketing.ie.

Falling behind
Richard Hearne, search analyst at Red Cardinal, a firm that specialises in SEO and internet marketing believes that the rise of "social media" such as blogging is one major development that is not being taken advantage of. Bloggers insert links to other relevant blogs within their online journals, and this has had a profound effect on leading search engine Google, which tends to rank webpages in terms of how many legitimate inward and outward links they have.

Hearne says many Irish firms are still investing heavily - spending tens of thousands of euro every month - in paid-for search engine adverts rather than trying to develop "organic rankings" based on the authority and relevance of a well-linked page. "There are no hard and fast figures available but it seems as though 80 or 90 percent of people are clicking on organic search results rather than the paid-for search ads," he says.

The hard figures we do have, courtesy of Captivate Digital, point to the fact that more than three-quarters of internet users rely on search engines to find all their online information, and that around 60 percent of all websites receive more than half their traffic from search engines. With this in mind, Irish companies could be losing out to overseas rivals - particularly if they fail to register high up the page with leading search engine Google.

Looking abroad
Google is the dominant search engine in Europe, and in dozens of other territories. Although exact statistics are a matter of debate amongst researchers, the Californian search giant is generally acknowledged as the leading search portal in the US and across Europe. "Google is, by far, king in this space," says Quigley. "Yahoo, Microsoft Live, Ask, AOL and Netscape are all looking for a slice of the action, but they have a long way to go. If you optimise for Google, the others should follow suit."

To optimise for British search sites, it's important to be listed on all of the dot-co-dot-uk (.co.uk) versions of the following search engines: Yahoo, Google, MSN, Go.com and AOL. Meanwhile, the general advice for being found in Europe is, again, to go for Yahoo, Google and MSN, but Searcheurope.com shouldn't be overlooked either.

SMEs looking to sell their wares online to developing markets in Asia are advised to research the local situation first. Quigley recommends Asiabiz.com and Asiaguide.com as two search engines to target. "Also, ask your Asian partners where they search and start to get listed there too; use local expertise," he advises.

In the huge Chinese market, Baidu.com claims to be the most popular search engine, and the site's managers have cleverly introduced a phonetic search called "pin-yin" that allows users to type in Chinese keywords using English characters. Meanwhile, in Korea and Japan - both Southeast Asian markets increasingly targeted by Irish businesses - Yahoo is the leading search engine among internet users.

"Most of the main search engines have country-specific search sub-sites that let you target customers in specific geo-targeted locations. Then there are engines like MIVA that have a great reputation for delivering traffic from a UK-based audience," continues Feargal O'Byrne, CEO of the Irish Internet Association.

To target certain geographic areas, therefore, it's worthwhile developing links with locally focused authoritative and appropriate websites related to your business area or product. Linking to locally respected and relevant trade bodies, agencies and professional associations is a prime example. This should drive your website's title text up the rankings on the country- or region-specific version of a search engine, e.g. Google.co.jp for Japan, or Yahoo's dedicated Asian portal, asia.yahoo.com.

Linking up
Although there is a vast quantity of search engines available on the net, all functioning along different lines, current thinking among web professionals is that the best way to approach optimising your website is to include as many outward and inward links as possible to established and well-trafficked sites.

Seeing as the world's leading search engine, Google, operates by organically ranking websites by the number of links they have, a good place to start is to work out exactly how many valid links your website actually has.

Using Google, this can be done by typing "link:www.yourwebsite'sname" (e.g. link:www.enterprise-ireland.com) into the Google search bar (without any spaces). You can also do this for deeper pages of your website, e.g. "link:www.yourwebsite'sname/aboutus". Yahoo's Site Explorer offers a similar service.

O'Byrne says this first step in search engine optimisation can be a real eye opener. "Most businesses think they have thousands of links, only to find two! Linking is very important but often overlooked. Remember, links send traffic to your site even if Google never existed, but they also comprise part of the Google algorithm."

"Link building is probably the most difficult part of search engine optimisation," says search engine analyst Richard Hearne of Red Cardinal. "And not every link has the same value." For example, links embedded within text tend to carry more weight with search engine spiders - the automated programs that crawl and categorise the web for search engines - than links contained in a list.

This is where emarketplaces and online directories can serve another useful purpose. By publishing your website address on these websites (but taking into the advice above), thereby increasing the number of links to your website, you may be able to improve your search engine ranking.
 
Tracking and taggingAccording to Anthony Quigley, managing director of Online-Marketing.ie, one easy step for online SMEs to consider is to set up their website to track usage by visitors before engaging an expert to implement wholesale search engine optimisation.

"For example, it's no good just recording that someone downloaded your brochure; it's useful to know which link that potential customer used to get to your website, and on what pages did they linger and for how long before making the decision to seek further info," he says. "It's like a big department store knowing which entrance door is most used by shoppers: it affects a lot of other decisions to be made later on."

Quigley says the three most important aspects an optimiser should look at are title tags, content, and inbound links. Title tags are the (usually blue-coloured) text a surfer clicks on a search results page to get to your website, while getting the content right means choosing the right keywords or 'metatags'. Metatags are HTML tags written into the website and indexed by some search engines but not actually displayed on the site.

"It took the airline industry years to get this right," says Quigley. "People don't search for [the term] 'low cost flights', which the airlines had entered as one of their main keyword combinations. Instead, people type 'cheap flights'."

Google Analytics, a free service, can monitor a site, and statistics can show the number of visitors every day. This Google tool has a range of other useful applications such as revealing with what keywords visitors find a particular website so that the website owners can see whether the traffic is targeted or not.

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2007-04-15 10:00:00
<![CDATA[E-business pushes new products for Dutch packager]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=506

The Verpakkingen.com e-marketplace (www.verpakkingen.com) offers specific opportunities to many packaging companies.

A Dutch packager distinguishes itself on the e-marketplace by offering all the available packaging solutions. The client chooses a packaging, measurement and quality. If the required product is not available, the company develops a packaging solution in consultation with the client.

The marketplace has kept the company on the ball when it comes to recognising new markets and opportunities. The internet is a very practical tool to communicate quickly with the customer and the packager advises to make sure that personal contact is made with the customer.

Verpakkingen.com is an e-marketplace for packing, packaging materials and packaging machines in the Benelux. Participants receive direct access to a network of affiliated marketplaces.

The e-marketplace offers translation services, electronic newsletters to potential customers or press releases to editorial teams, e-mail response campaigns, a tendering system, and overview lists of decision-makers who have an interest in participants’ products and services. Participants can also open an online store.

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2007-04-01 10:00:00
<![CDATA[E- marketplaces in the aviation/airline industry ]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=505

The airline/aviation industry is a very competitive industry characterised by a small number of firms who control the majority share of the market. Half of the world’s fleet is operated by 17 large airlines.

It is estimated that the airline/aviation industry generates 29 million jobs worldwide and its global economic impact is estimated at USD 2,960 billion, which is equivalent to 8% of world GDP.

Recent times have been difficult for the industry. Of note have been the loss of consumer confidence due to terrorism threats and SARS and the increasing cost of fuels reducing yield per customer. It seems though that the industry has weathered this well and is coming out the other side. Growth in seat demand is forecast across all regions, with the most significant growth expected to come from Asia.

A 2005 study conducted by the National Institute for Transport and Logistics in Dublin, Ireland, of Senior Procurement personnel from airlines around the globe focussing on B2B e-markets in the airline industry, delivered some interesting findings.

  • 25% of study respondents are involved financially in an e-market (full service airlines making up the majority of this group at 68% and low cost at 23%)
  • 65% report using e-markets for procurement (full service at 82%, low-cost at 79%, regional at 50%, and charter at 27%)

E-markets reduce search costs of airlines mostly in the areas of spares and repairs, tools, and office supplies.

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2007-03-03 10:00:00
<![CDATA[E-business in Portugal]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=298 What is the status of e-business in Portugal? In the last few years several initiatives have been taken and, at the end of 2005, the Technological Plan was launched.

Like its European partners Portugal has in recent decades, developed an increasingly services based economy. The services sector currently provides jobs to 57,5% of the working population and generates 71,1% of gross value added (GVA). The primary sector provides jobs for 11,9% of the population and contributes just 3,5% to GVA, compared to 24% in 1960. Industry, construction, energy and water represent 30,6% of jobs and 25,4% of GVA.

Despite a poor economic growth in 2005, a meager 0,3%, the third quarter of 2006 showed an encouraging 1,5% growth. This recovery has received a big boost from the performance of Portuguese exports – a significant 8,8% growth, the largest since 2000. Portuguese Government expects an economic growth of 1,8% for 2007. 

Manufacturing has sharply changed its traditional profile, moving from high dependence on textiles, footwear, ceramics, cork, food and drinks industries to a position where new sectors are now offering a dynamic growth. These include motor vehicle and motor vehicle components, electronics and pharmaceuticals. Services have become increasingly important in the last two decades with significant diversification into various areas such as transport, communications, commerce, tourism and financial services.

In 2004 there were slightly over 628,000 companies in Portugal, 92,5% of which were micro-sized companies (up to 9 employees), accounting for 26,4% of total turnover. The remaining 7,5% provided jobs for 59,5% of the total workforce and produced 73,6% of the turnover. Concerning information and communication technology (ICT), this sector represented 1,5% of total companies, accounted for 7,3% of total turnover and employed 3,2% of the total workforce.

Similar to other European countries, progress in transport and communications in Portugal, especially telecommunications, has been advancing at a fast pace. Currently, sector infrastructure compares well with those of European neighbours. In 2000, sector liberalisation, and particularly long-distance landline communications and mobile phones services, brought increased competition, greatly boosting market quality and driving down tariffs. The country now has more mobile phones than land lines and mobile telephone penetration is one of the highest in the world. According to the EIU 2005 e-readiness ranking, Portugal ranks 25th (on an overall list of 65 countries) and 15th among Western Europe countries.

The use of ICT among Portuguese companies is quite high when considering the use of computers (91%, but almost 100% in companies employing over 50 staff), e-mail and Internet access (82%, but  100% among large companies). On the other hand, on average only 37,1% of companies have their own website, although when considering large companies alone, this figure reaches 76,4%. The percentage of Portuguese companies having received online orders rose from 3% in 2003 to 9% in 2005.

Recently, e-business in Portugal has been performing rather well. According to the data supplied by the e-business Association (ACEP), in the first half of 2006, 80% of Portuguese e-business websites reported that their turnover grew, and for some 20% of those the growth was over 50%.

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2007-01-08 10:00:00
<![CDATA[Selling to international customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=302 Previous studies have shown that only a small number of companies, about 2-3% of the European small and medium sized enterprises (SME) use e-marketplaces as a sales and marketing channel .

This recent study from eMarketServices shows that e-marketplaces is an interesting sales- and marketing channel towards new markets and customers and that companies that are using e-marketplaces see an increased turnover combined with a better result and therefore want to continue using them.

This study from eMarketServices on behalf of NorStella and Innovation Norway shows that e-marketplaces is an interesting sales- and marketing channel towards new markets and customers and that companies that are using e-marketplaces see an increased turnover combined with a better result and therefore want to continue using them.

An unexpected result of the study is that companies that have been requested to start using e-marketplaces by existing customers and sell to these, do not see that the e-marketplace makes the salesprocess more efficient. This contradicts other case studies and could be an interesting topic for a new study.

A challenge for the e-marketplaces is to address the problems that companies have in presenting themselves well enough for potential customers, and that this problem also causes some of the companies to find the e-marketplaces difficult to use.

The combination of beeing little used (2-3% of the European SME), but at the same time giving positive results (84% of the respondents in this study) and desire for continued use (86% of the respondents) tells us that SME need more information about available e-marketplaces and how these can be used.

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2007-01-05 10:00:00
<![CDATA[More competitive, more efficient]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=299 "The internet is now our principal market. We have automated many of our processes which make us more efficient in terms of working hours and have brought a reduction in staff errors. We are now more competitive, more efficient and our outlook is increasingly global in terms of new projects to undertake. Electronic markets allow you to get to know the competition, to identify opportunities and they help you to constantly improve your supply, your product and to capture new clients" says Johanna Martínez, Manager of La Pinza.

La Pinza is a wholesaler of fashion accessories which specialises in importing and distributing bags, watches, hair accessories, fashion jewelry, etc. The three main reasons behind our decision to begin using electronic markets were to increase our client portfolio, to expand into EU markets and to reduce the cost of catalogues and point of purchase material.

They chose the e-Market CanalTextil for two main reasons. Firstly due to its position on the internet and secondly because it is an electronic market that reaches the target market they are looking for. ]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/More competitive, more efficient.jpg' border=0 alt='More competitive, more efficient'> 2007-01-01 10:00:00 <![CDATA[Serving the fine food market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=289 Retailers and other producers in the Fine Food industry shouldn’t be shy of investing small dollars on the Internet, the return on investment is rapid and measurable. The investment is small and the returns great.

Retailers and other producers in the Fine Food industry shouldn’t be shy of investing small dollars on the Internet, the return on investment is rapid and measurable. The investment is small and the returns great.

Look for other electronic marketplaces in the Foods industry in the online directory.

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2006-10-05 10:00:00
<![CDATA[Human trafficking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=290

The fantastic evolution of internet and the new means for international trade brings companies closer together and creates new and vast business opportunities.  At the same time it may give ground for new illegal cross border activities that the organized crime syndicates may take advantage of. Trafficking is one of the fastest growing crimes of this time. This report is written by the Swedish Trade Council and reflect the experience from a considerable number of Swedish SME:s.

Following Sweden’s entry into the Schengen scheme, small and medium-sized businesses in Sweden have become a target for international bogus companies on the hunt for much sought-after visas to the Schengen countries.

Foreign entities calling themselves companies search the internet and eMarket directories to retrieve names of SME:s that could be contacted for pretended offers for future trade. These bogus companies could be on the other side of the world and yet be felt like they are very much present and real due to internet efficiency. The beauty of the internet, cutting the distances has at the same time opened a new lucrative way to illegally cross borders for the purpose of getting into the black labour-market in developed countries.

With these false promises of business, the bogus company is given assistance in obtaining a visa for, in this case Schengen, but no business comes out of it – instead the Swedish company becomes an involuntary accomplice to the growing trade in human trafficking, in which visas are worth their weight in gold.

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2006-09-29 10:00:00
<![CDATA[A useful window]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=288

Killarney-based building firm Aspenhill Construction is increasingly looking to the internet to source new business, and the government's eTenders website is often its first port of call.

"Before we got online I'd only search for work the tried and tested ways of reading through the local newspapers for tenders and, of course, through word of mouth. With the eTenders site though, I know I won't miss an ad buried at the bottom of a page, or hear about a job after it's been awarded already," says procurement manager Sheehan.

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2006-09-28 10:00:00
<![CDATA[Keeping track]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=287 The homepage is an important marketing, sales and support tool. Unfortunately, many companies do not have a clear objective for their homepage – and they do not measure its success. ]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Keeping track(1).jpg' border=0 alt='Keeping track'> 2006-09-21 10:00:00