eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2011, eMarket Services EN 2011-10-25 10:00:00 GMT +1 2011-10-25 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[Source: eBay Corporate Blog Post]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7607

eBay's Mohan Patt published the following post on the eBay corporate blog:

As a top eBay initiative, we continue to enhance user experiences through smart technologies. By maximizing structured data, we're providing a richer and more compelling product-based experience - while delivering the fastest mobile performance possible.

The open-source AMP Project is enabling us to take steps towards an important mission: to provide fast and frictionless commerce mobile web experiences. The AMP framework was built for speed and originally launched for publisher-based content.

After first integrating the technology on our Browse Pages in 2016 and continuing to contribute to the AMP open-source project, we see the potential for a positive impact on ecommerce. Today, eBay announces it will utilize AMP technology for millions of Product Pages, which translates to faster search experiences for our customers on mobile web.

Presenting massive amounts of information - from products and inventory to pricing and reviews - can be challenging to do quickly. That's especially true for visitors who arrive on eBay from an external platform while on a mobile network. For example, some search-engine originating users tap mobile devices for price and product comparisons while browsing products in stores, which can be difficult and frustrating on a slow network.

With 60% of eBay platform GMV that involves a mobile touchpoint, our mobile platform remains a priority, ripe for evolution. By leveraging AMP inside our Product Pages, we're offering a speed-optimized experience, and if users arrive from external AMP-supported platforms, those experiences will be significantly more efficient. With AMP, users experience Product Pages more quickly than ever before, helping them find their version of perfect on eBay - whatever that may be.

New Ways to Browse on eBay - Powered by AMP 
After launching 15 million global Browse Pages featuring AMP in 2016, eBay will extend the AMP technology in 2017 to millions of destinations and added new variations to specifically represent Brands and Interest.

Brand Pages expose the unique array of eBay inventory for hundreds of popular brands, allowing shoppers to seamlessly browse across product categories for the brands they love.

Interest Pages bring the best of eBay's diverse inventory, including Deals, Best-Selling Products, and more specific to a user's passions, activities, and mega-shopping occasions (i.e. Running, Wedding).

We are very excited to continue to provide AMP services to our mobile web customers. Mobile browsing can be slow and sometimes frustrating, and this is where AMP comes in and guarantees a consistent and fast experience.

Source: eBay Corporate Blog

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2017-05-26 10:00:00
<![CDATA[France's Ecommerce Growth Slowed in Q1]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7604 Average order value dipped below €70

Business-to-consumer (B2C) ecommerce growth in France slowed to single digits in the first quarter of 2017 as a decline in average order value (AOV) negated an increase in the total number of purchases, according to data compiled by JDN (Le Journal du Net).

JDN’s figures, based on successful credit card payments reported by a panel of four online payment providers, show B2C ecommerce expanded by 8.5% in Q1 2017, down from both the 12.1% increase tallied in Q4 2016 and the 11.5% gain seen for 2016 overall. Historically, it was the smallest first-quarter increase tallied by JDN in the past 10 years.

February was particularly poor, with growth of just 4.9%—the lowest monthly gain ever recorded by JDN—compared with gains of 10.7% in January and 9.6% in March.

The quarterly decline coincided with a €2.73 dip in AOV vs. Q1 2016 and a €1.26 slide vs. 2016’s year-end average to €69.64 ($77.04). The result offset a 12.8% increase in the number of online purchases during the period. By comparison, the increase in the number of purchases for Q1 2016 was 19.3%.

France’s B2C ecommerce market has seen a steady decline in AOV since peaking at €93.1 (about $103) in 2010.

Source: Emarketer

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2017-05-24 10:00:00
<![CDATA[Millennials are the greatest users of]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7602 The omnichannel strategy is key to the future of travel agencies, as young people combine blogs and social networks with traditional offline agencies.

 

The trend to book trips and purchase travel tickets online has led to the widespread impression that travel agencies and tour operators have very little place in today's world. However this is far from the case, as this is one of the sectors showing the fastest growth online, precisely thanks to its capacity to reinvent itself. It has not only adapted to online trends, but has successfully connected with the wishes of its users –including millennials.

A study by the American Society of Travel Agents (ASTA) reveals precisely that 30-year-olds (millennials, who came of age in the new century) have a high opinion of travel agencies and use them more regularly than other groups. The survey feature a sample of 14,000 people with an annual income of more than $50,000 a year. 30% of the millennials interviewed had used some agency service in the last year.

However, the most popular agencies with this group of people are the ones with the greatest presence online, in addition to an offline presence. Young people look for much of their information on blogs and social networks, so the agencies with the greatest internet presence achieve more visibility. An omnichannel strategy has the best chance of succeeding in this sector. The reasons young people gave for using agencies were the exclusive and friendly service, and the security guaranteed by a company with a known reputation.

Although these data are from the United States –which is more mature than the Spanish market–, the findings of Amadeus and the Catalan Travel Agency Association (ACAV) are similar. In Spain, the group that makes the most use of travel agencies is young people living with their parents and young couples (54.2% and 53.1% respectively). The personal service was also the main reason cited (49.2% of users). This has fueled the growth in the sector in the last three years, with the business figure up 4% in 2016 over the previous year.

Source: Sabemos Digital, Hosteltur

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2017-05-23 10:00:00
<![CDATA[Weebly Launches Android Pay Integration for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7599 Weebly, a global website and eCommerce service provider, has announced the integration of Android Pay with its mobile checkout flow for online stores.

 

 

With an increasing number of Android Pay users relying on the technology for quicker checkouts and over 40% of Weebly online store transactions taking place over mobile phones or tablets, Android users can now enjoy hassle-free mobile checkouts at select Weebly eCommerce sites. This integration will enable digital small businesses to provide their customers with cutting edge transactional technology that is yet to be introduced on major online retail platforms.

It has been found that 1 in 4 shoppers abandon transactions because of a “too long and complicated checkout process.” With Weebly’s Android Pay integration, mobile shoppers can enjoy faster checkouts and seamless transactions.

“Online shoppers expect only the best experience when shopping, and patience dwindles when the checkout process is anything less than instant. Now with Android Pay, mobile shoppers on Weebly sites can seamlessly check out and pay in seconds,” says Dan Veltri, co-founder and CPO of Weebly. “This integration is just another way we are leveling the playing field for our entrepreneurs, empowering their online stores with the latest technology to help them land more happy customers and, of course, more sales.”

The Android Pay integration with Weebly will be available to qualified merchants and shoppers over the next few weeks. In order to be eligible, digital business owners need a secure Stripe Gateway Connection and an Android Pay setup on their mobiles.

Weebly recently announced a 6-week paid sabbatical program called Weebly Wanderlust for employees having served the company for more than 5 years.

Source: https://www.martechadvisor.com

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2017-05-22 10:00:00
<![CDATA[50% of the world's population already has Internet access.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7597 This is the finding of the report We are Social 2017. 37% of the population uses social networks and 34% uses them via their cellphone.

 

Since 1971, when Roy Tomlinson sent the first email, the rise of the Internet has been unstoppable. In 1984 there were 1,000 computers connected, a figure which rose tenfold in three years and tenfold again by 1989, when it reached 100,000 connected computers. By 1991 there were already 1 million computers connected, and the World Wide Web was created. 1993 saw the launch of the first online search engine, Wandex, followed that same year by Lycos, the first search engine to enjoy commercial success. 

But at that time, in 1993, only 0.25% of the world population had access to Internet. Since then the growth has been exponential, reaching 6.77% in the year 2000, 15.79% in 2005 and 29.15% in 2010. And in only seven years it has already reached 50%: 3.77 billion people are now connected, 10% more than in 2016.

Even more spectacular is the growth in the use of social networks (up 21% to 2.79 billion people) and the use of the networks via cellphones (up 30% to 2.55 billion users).

There is substantial disparity between regions however. Africa has the lowest rates, with 29% Internet penetration, representing 362 million users. The use of social networks falls to 14% of the population and their use on cellphones to 12%, although growth is also strong. Although Internet access is proceeding slowly (it grew by 4% in one year), the use of social networks rose by 32%, and of these, 47% were via cellphones. At the other extreme is America, with 71% of the population with Internet access (up 8% from 2016), 60% using social networks (+17%) and 53% actively using their cellphones on the networks (+22%). Cellphones in this case reach 106% of the population.

Although Internet penetration is greater in Europe (76% of the population has Internet access), the use of social networks (49%) and their use on cellphones (40%) is lower. This suggests that adherence to the online channel does not go in pace with Internet access, but points to other cultural and business variables. This can be seen much more clearly if we compare the data for Asia, where there is a much lower Internet penetration (46% Internet access), but whose figures for use of social media are near European levels: 36% for network use and 35% for use of social networks on cellphones.

                       

United Arab Emirates (99%), Iceland (98%), Norway and Luxembourg (97%) and Denmark (96%) have the highest rate of Internet penetration. Other countries at the top of the ranking are Japan (93%), United Kingdom (92%), Canada (91%) and United States (90%). Spain is a little behind, with 82% penetration. With regard to the time spent on the Internet, Asia and Latin America are the most assiduous: Philippines, Brazil, Thailand, Indonesia, Malaysia and Mexico also at the top of the table. These countries spend most time on the Internet via their cellphones, with around 4 hours a day. The average time in Spain is much lower, at one and a half hours a day, although it has the highest penetration of cellphones: 82% of Spaniards have a cellphone. 66% of the world population have a cellphone, and some have more than one.

 

eCommerce

The figures for eCommerce are still trailing those for Internet penetration and use of mobile devices and social networks. 1.6 billion people worldwide shop online, representing 22% of the global population. In 2016 this channel accounted for sales of 1.9 billion dollars. The countries that most use this form of commerce are the United Kingdom (76% of the population), South Korea (72%), Germany (72%), Japan (68%) and the United States (67%). In Spain it is now used by around 58% of the population.

Differences can be observed between countries in the ranking of purchases made via cellphones. The first are: South Korea (55% of the population bought something via their cellphone in 2016), Arab Emirates (47%), Thailand (41%), China and Singapore (40%). In Spain 30% of the population bought something via their cellphone in 2016. The fastest-growing countries in this regard are Indonesia (155%), Japan (101%) and the Philippines (85%). Spain comes toward the bottom of the ranking with growth of 15%. The biggest spenders are the United Kingdom (2,033 dollars), United States, Canada, and Germany. Spain spends an average of 687 dollars a year.

Against this backdrop of high penetration rates, companies should be asking questions not only about Internet use, different devices or preferred delivery methods; they need to go one step further and carefully analyze their users' consumption habits. The idea is to adapt the offer to consumption habits on the devices, looking at issues such as where they use their cellphones (noisy or quiet places, in transit, at home), average browsing time, or whether consumers make decisions on their own or after consulting several opinions.

Investment in online marketing is now becoming essential. In the words of We are Social, we need to consider the mobile world the same way we do electricity –as a basic need available to everybody and for the benefit of all.

 

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2017-05-18 10:00:00
<![CDATA[Amazon adopts the technique of using influencers to promote its products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7595 Amazon is getting into the influencer marketing space with an Amazon Influencer Program, now in beta, TechCrunch reported. The program is similar to Amazon Affiliates but requires influencers to apply to be vetted and accepted by the company.

 

 

Everyone knows that Amazon never stops innovating. This attitude is what allows them to be number one all over the world and to read the market even before it knows what it’s going to do. Amazon influences people's wishes, interests and consumption habits, and society's needs.

One example of this is the implementation of Amazon Prime, which has accustomed users to receiving their products much faster than before, so they now demand ever greater agility in all their online transactions in general. The availability of this service has also fueled consumers' interest in purchasing food products online, for example; one third of Amazon Prime users now visit food and supermarket pages, a figure that has recently grown.

On this occasion, Amazon has opted to venture into the field of influencers, people who have many followers on the social networks and hence the capacity to influence consumers' purchases. They call this the “Amazon Influencer Program”.

The company aims to capture people who not only have a large number of followers, but who generate numerous interactions and stand out for the quality of their publications. Anyone interested in working for the US giant should fill out an application, which will be studied according to these factors. If they pass the exam, they can begin to advertize Amazon products in exchange for a commission to be determined. The company will provide the influencers with a link where they can see the recommended products so the followers can access them easily.

Sources: Silicon, Actualidad Ecommerce

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2017-05-17 10:00:00
<![CDATA[The big eCommerce platforms increase their presence in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7590 Both Amazon Prime and MercadoLibre have reinforced their efforts in the country and expect strong growth in the coming months.

 

The strong growth of online sales in Mexico has encouraged two of the large online platforms, Amazon and MercadoLibre, to target their investments in the country. eCommerce in Mexico saw growth of 59% in 2015, the most recent data published. Even so, it still has a long way to go, as the online channel currently represents 3% of total sales.

In this context, Amazon has just launched its Prime line in the country, specifically on March 7. This service gives consumers access to 20 million products, with free delivery in only 24 hours, and in some cases even same-day delivery. The service will have a cost of 899 Mexican pesos a year (43.5 euros), although the first six months are half price, at 449 pesos (21.7 euros). This price includes shipments made from the United States, although the normal delivery time in this case is 6 to 9 days. Users can pay extra for products to be delivered on the same or the following day.

MercadoLibre has also made a strong start in the country with an investment of 2 billion pesos (96 million euros). This figure corresponds to 73% of the company's earnings in 2016, as explained by Ignacio Caride, director for Mexico, indicating a very strong commitment to this market. According to Caride, 33% of online purchases in Mexico in 2016 were made via cellphones, and the trend is for 66% of new users of electronic portals to access them via this channel. It is therefore key to adapt the platforms to these devices.

Importance for Spain

Mexico is Spain's largest market in Latin American, and the fifth outside the European Union. In 2016, exports from Spain to Mexico were 4.01 billion euros and imports were 3.33 billion euros. This makes Spain the third largest exporter to Mexico in the European Union, behind Germany and Italy. In this scenario, the growth of eCommerce in the country represents an opportunity both for Spanish companies who are already exporting to Mexico and for those who are planning to do so.

It is therefore worth looking at the profile of Mexican consumers, of whom El Economista México has made a snapshot. According to this source, 7 out of 10 Mexican Internet users made online purchases between January and July 2016; 40% of online shoppers are aged between 22 and 34 (millennials); they are followed by people aged between 35 and 44, who accounted for 24% of sales. Men buy more than women (54% as opposed to 46%).

                       

By zones, the highest rate of purchases is concentrated in Mexico City, with 22% of the total. It is followed by Mexico State (10%) and Jalisco (9%). Urban areas are generally the strongest, while rural areas represent only 2% of the total. The products most frequently purchased follow a somewhat different pattern to European countries: clothing is the most popular online purchase (53% of those surveyed had made purchases in this category). It is followed by digital downloads (46%) and tickets for events (37%). Videogames, consoles and accessories come in fourth place (22%), and furniture and household appliances in fifth (21%).

With regard to foreign portals, Europe is still in last place in eCommerce in Mexico. Mexican's favorite websites are based in United States (61%), Asia (41%), Latin America (13%) and Europe (9%). It is also worth noting that Europe has declined since 2015, when 11% the respondents said they had shopped on websites from that area.

Finally, PayPal is Mexico's favorite payment channel (used by 62% of respondents), followed by personal bank cards (56%), transfers (51%) and the commercial credit card (27%).

Sources: ICEX, Xataka México, Forbes México, El Economista

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2017-05-16 10:00:00
<![CDATA[Ecommerce in Turkey was worth 7.95 billion euros in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7583 Turkey's B2C E-Commerce market is the second largest in Eastern Europe, and is also among the fastest growing, according to the new market report by yStats.com. Internet penetration in the country was barely at 50% of the population last year, and just a third of Internet users made purchases online, so increased connectivity and online shopping engagement will boost B2C E-Commerce sales further.

 

Ecommerce in Turkey was worth 30.8 billion Turkish Liras (or 7.95 billion euros) in 2016. The online retail industry in this country is becoming more and more mature. The ecommerce share in Turkey’s total retail was 1.7 percent in 2012, but it increased to 3.5 percent last year, a new study shows.

This data was shared by Erol Bilecik, the head of the Turkish Industry and Business Association (TÜSIAD), which shared a new report about ecommerce in Turkey last week. The study shows that ecommerce in Turkey has grown from about 6.4 billion euros in 2015 to 6.95 billion euros last year. This is the whole ecommerce industry, but TÜSIAD divides this amount into three different parts: online betting, online travel and online retail. The latter increased the most last year: it grew from 3.4 billion euros with 34 percent to 4.5 billion euros last year.

According to Hürriyet Daily News, the association says the ecommerce industry in Turkey has strong growth potential and it can grow further in the upcoming years. This potential growth is also because ecommerce in Turkey is still behind other ecommerce industries across the global. Whereas the share of ecommerce in global retail has reached 8.5 percent for example, the share of the Turkish ecommerce sector in the country’s total retail is still just around 3.5 percent. “So we do see strong growth potential here”, Bilecik explains. But to unlock this potential, he thinks a number of key measures are needed.

He emphasized it’s important to see ecommerce as an ecosystem. “In this vein, all elements of this system – from technical infrastructure to logistics, from online entrepreneurship to financial infrastructure and alternative payment systems and healthier legal frameworks – need to be considered together and developed through a plan by both public and private players”, he explains. Bilecik also wants to put more effort into adding more traditional retailers as well as small and medium-sized enterprises into this ecosystem.

He also thinks raising digital literacy will also play a crucial role in Turkey, where internet and mobile penetration is already quite high. But at the same time the share of mobile shopping in Turkish ecommerce activities is just 19 percent, much lower than the world average of around 44 percent.

 

Source: Ecommerce News

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2017-05-12 10:00:00
<![CDATA[eCommerce is growing in Latin America, although the figures are still modest]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7580 eCommerce in the region accounts for 2.6% of total trade. Argentina, Chile, Peru and Colombia have the greatest volume of online transactions.

eCommerce in Latin America is beginning to take off. It has yet to reach the levels of Asia or Europe, but is seeing a significant increase. Despite this, according to the study by the Higher Institute for Internet Development entitled Challenges for eCommerce in Mexico 2017, eCommerce represents only 2.6% of total trade in the region.  

Of all the major countries in the region, Argentina shows the greatest activity in online transactions, followed by Chile and Peru, with Brazil and Mexico lagging behind. Colombia is a special case, as the figures published so far take into account all online transactions–including payment of taxes and Internet services–in addition to eCommerce.

Argentina invoiced a total of 6.67 billion dollars in 2016 via online platforms, up 51% over the previous year. The most popular categories are household items (with growth of 124%), cosmetics and perfumes (up 104%) and accessories for cars, motorcycles and other vehicles (a rise of 98%). The average ticket for Argentinian consumers is 142 dollars.

Chile and Peru saw similar figures: eCommerce in Chile generated a turnover of 2.82 billion dollars, and 2.8 billion in Peru. The case of Peru is particularly interesting, as it has seen a 198% rise in eCommerce in two years.

Brazil and Mexico come bottom of the table. In spite of their size, eCommerce had a turnover of 44.4 million dollars in Brazil and 16 million dollars in Mexico. Even so, these figures represent growth of 7.4% (since 2015) and 59% (since 2014) respectively.

Finally, online transactions were made in Colombia for a figure of 16.33 billion dollars, taking into account both eCommerce and the payment of taxes and services via the online channel.

To achieve greater and more sustainable growth, the region needs to tackle several challenges related to security and infrastructures. According to Helmut Cáceda, president of the Peruvian Chamber of eCommerce (CAPECE), it is necessary to enact a general law to promote secure buying and selling via the Internet. This view was echoed by the Colombian Chamber of Commerce, which has invited the companies in the country to implement good practices to prevent electronic fraud. The Mexican Internet Association (Amipci) has also expressed its concern about these issues. eCommerce in Mexico represents only 1.6% of total trade, and Amipci has highlighted the problem of trust in the information supplied by consumers to purchasers as being one of the factors holding back the boom in this channel.

Another possible tactic–as indicated by various business owners in Colombia a few weeks ago–would be to promote new and different payment channels other than debit and credit cards, and improve the various delivery options.

Sources: E-Commerce Day (Chile), Pueblo y Sociedad Noticias (Brazil), Diario Correo (Peru), Ebiz Latam (Argentina), CM& (Colombia), El Colombiano (Colombia), The Huffington Post (Mexico)

]]> <p> <img style='cursor:pointer;cursor:hand' width='100' height='120' src='http://www.emarketservices.com/Clubs/ems/news/Latinoamericainternet-2(1).jpg' border=0 alt='eCommerce is growing in Latin America, although the figures are still modest'>
2017-05-11 10:00:00
<![CDATA[Amazon leads online sales in Spain, although it has a lower weight than in other European countries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7579 El Corte Inglés is close on the heels of the Internet giant, representing competition for Amazon that is absent in other neighboring countries.

 

Amazon started operating in Spain in 2011, 17 years after its launch. It had arrived in Europe some time earlier, specifically in 1998, when it launched in the United Kingdom and German markets. The fact that so much time elapsed between its introduction in these countries and in Spain may explain why the US company does not have as much weight in this country as in the others.

Last year Amazon accounted for 7.48% of eCommerce in Spain. This is lower than in the United Kingdom (9.19%), France (10.06%) and Italy (13.27%), and a long way behind the German market, where Amazon now represents 20% of online purchases. But the most notable fact is the distance between the American giant and the second places on the list in each country.               

Amazon is the undisputed leader in both the United Kingdom and in Germany, France and Italy. In Spain, however, the company is in first place but closely followed by El Corte Inglés (ECI), the second on the list. Amazon invoiced 871 million euros in Spain in 2016, whereas the figure for the online store of the El Corte Inglés was 651 million euros. ECI has pursued a very strong online positioning strategy in recent years, which is today bearing fruit. Measures such as the delivery of orders in only two hours have undoubtedly contributed to these good results. The outlook for the coming years is positive, even more so in view of the fact that there is considerable room for growth, as the online business still represents only a small proportion of the company's sales (15 billion euros in 2016).

A glance at the table shows the low penetration of the online format in Spain in comparison with neighboring countries. The gap would be reduced were we to take into account the different population in each country, as Spain is the least populated of the ones in the analysis. If it had the same population as Spain (45 million people) –and using a rule of three– the United Kingdom would have an online turnover of 47.49 billion euros; Germany 26.71 billion euros; and France 19.1 billion euros. Italy shows the lowest rate of penetration, as with the same population as Spain its online revenues would be 5.83 billion euros, half that of Spain.

In any case, Spain still has a substantial margin for growth, continuing the predominant trend of recent years. The CNMI reported that between January and September 2016 online sales were once again at an all-time high and that the number of transactions were up 32.7% over the previous year, a sign of ever greater penetration in the market.

Source: Cinco Días

 

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2017-05-10 10:00:00
<![CDATA[The UK top 500 online retailers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7577 Internet Retailing published its latest Top500 list of UK’s ecommerce and multichannel retail industry for 2017.

This year’s Elite retailers are Amazon, Asda, Boots, John Lewis, M&S and Tesco. The category “Leading” includes companies such as AO, ARgos, Holland & Barrett, Topshop and Next. The top 500 list has been published for the third time by Internet Retailing. In 2016, the title of Elite retailer went also to Amazon and Boots and in addition to Argos, House of Fraser, John Lewis, Mothercare and Screwfix.

Internet Retailing analyzed the performance of the leading e-commerce retailers in the UK based on different criteria. It was found out that the Top500 retailers offered on average five communication channels to customers and between two and three delivery options. The most popular premium option is next day delivery offered by 65% of retailers. This is followed by click and collect (57%), Saturday delivery (35%), nominated day delivery (20%), Sunday delivery (13%) and nominated time delivery (8%).

“UK retailers continue to impress with initiatives that deploy tools such as machine learning and artificial intelligence to understand and give relevant answers to the questions that shoppers ask”, Internet Retailing states. “But beyond the leading pack of retailers, there remains a following group that has not mastered the challenges of delivering a seamless multichannel customer experience, or of offering mobile services that work to bridge the gap between online and offline, or of delivering personalized content that reflects shoppers’ interests.”

 

Sources:

Internet Retailing

Ecommerce News

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2017-05-08 10:00:00
<![CDATA[Amazon Germany generated €12.8 billion revenues in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7567 The German website accounts for 10.4% of the company’s total turnover making it the biggest market outside of the United States.

 

Amazon Germany grew by almost 20% in 2016. However, this is below the growth rate of the company as a whole, which could achieve a 27% increase to 136 billion dollars revenues last year. It should be considered that other Amazon websites in Europe, such as Amazon.nl, could have led to fewer purchases on Amazon.de by Dutch consumers. Amazon Netherlands has launched in 2014 with Amazon offering Kindles and ebooks for the first time also in Dutch language. It has accrued a worth of 320 million euros in 2016 including spending of Dutch consumers on foreign Amazon websites. Amazon’s annual report also shows that it has lost almost 7.2 billion dollars on shipping in 2016, with shipping revenues of 8.97 billion dollars compared to shipping costs of 16.17 billion dollars.

This year, it is planned to create over 2,000 new full time positions in Germany, increasing its staff to 16,500 in the country. There will be open jobs in a wide range of fields from engineers and software developers to trainee positions in new logistics centres, amazon offices and development centres. In Europe as a whole, 15,000 additional full time positions are planned for 2017, more than ever before within a year.

 

Sources:

Amazon Annual Report 2016

Amazon.de

Ecommerce News

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2017-05-04 10:00:00
<![CDATA[Cybersecurity, one of the points companies need to focus their efforts on]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7566 The channel must have professionals specialized in all its different areas, just like in the traditional channel.

 

 

In a scenario in which eCommerce is growing at a rate of 20% year-on-year, and is shaping up to be a powerful channel that will eventually equal and even surpass traditional commerce, it is becoming ever more necessary to approach the online channel as a distinct business area rather than as merely an adjunct to the company. This means that the efforts in this area must be ever more differentiated, always depending on the company's activity and the type of business.

The channel must have professionals specialized in all its different areas, just like in the traditional channel. This last point, security, is one of the questions that tends to be most overlooked and on which it is becoming more and more necessary to focus efforts. Andrés García, risk manager at CecaBank, explained some of the threats currently facing the channel during a conference organized by the Asociación del Progreso (Association for Progress) and Deloitte. Almost all these threats concern the theft of data from accounts and bank cards, which can be accessed through unsecured networks, and through the deep web –where they can even be obtained in batches– and through Trojan horses and viruses, in both computers and tablets and in smart phones. Other forms include the technique of phishing –the typical message requesting banking data by falsely assuming the identity of an office or organization with power to do so–, or “man in the middle” –consisting of intercepting all the information sent between two devices.

But there are also direct cyberattacks against eCommerce companies, and particularly companies that store their customers' banking information. Companies like PayPal or Amazon or the banks are not exempt from risk, despite having numerous security measures in place. In this context, a directive is currently in preparation in Europe to regulate all these aspects and reinforce authentication so that data cannot be stored.

It is worth noting here that users have greater confidence in the platforms than the actual people who run them. This is the case of the banking sector, which enjoys a confidence rating of 76% in Spain –people who trust banks' security– and 83% globally, whereas only 22% of the directors of these banks believe they are well prepared to withstand a cyberattack. Users are much more cautious on other platforms such as eCommerce firms (which have confidence rating of 28% among the population) or telecommunications and retail (13%).

In any case, according to Andrés García, Spain is one of the most advanced European countries in the fight against cyberfraud. For example, in the United Kingdom the fraud rate is five times higher than in Spain.

Source: Expansión, Vozpópuli

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2017-05-03 10:00:00
<![CDATA[Swedish mobile users increased by 79% in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7564 Over half of the Swedish population uses their smartphone or tablet to shop online now.

 

According to online payment solutions provider DIBS the growth can be explained by an increase in mobile-friendly websites, apps and mobile-friendly payment methods. Therefore, more consumers who research products on their phone or tablet also started to make the purchase on their mobile device instead of a desktop. The main reason for m-commerce is convenience, as 60% of Swedish consumers questioned by DIBS stated that they used a mobile device to shop because it was closest at hand. However, there is still room for improvement in m-commerce: 41% of Swedish have cancelled a purchase before because the website was not mobile –friendly.

The savings portal CupoNation analyzed its own data and found out that the most popular days of Swedish to shop are Sundays, especially during 9 and 10pm, followed by Mondays. Moreover, there is also an increasing use of discounts according to Mads Bukholt, Nordic Managing Director at CupoNation: “We see that discount codes are becoming more and more a key element for the growth of retailers. This trend has also been reflected in events such as Black Friday, a day which in Sweden doubled its sales in 2016 compared to the previous year.” According to the DIBS survey, 20% of consumers used their mobile device to buy because they had received an offer via email.

51% of Swedish used m-commerce in 2016 which is a sharp increase compared to 2012 when it was only 16%. More women shop on their mobile (53%) compared to 48% among men. 78% of the Swedish population uses the internet via mobile phone and 65% every day. One out of four shoppers on mobile devices now uses smartphone apps to make their purchases, whereas shopping via tablet apps has decreased from 25% to 18% year-on-year.

39% of Swedish do cross border shopping. Purchasing from foreign online stores is more common among men (45%) than women (32%). In total, e-commerce in Sweden was worth about €10.5 billion in 2016 with a growth of 11% compared to the previous year. Within only a few years, smartphone shopping will surpass computers if the development continues at the same rate. If a company plans to launch a web shop, the mobile version is often developed first already today.

Sources:

DIBS - “Nordic E-Commerce – DIBS’ Annual Report about E-Commerce 2016”

IIS- “The Swedes and the Internet 2016”

CupoNation

Ecommerce News 

 

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2017-04-28 10:00:00
<![CDATA[Dairy products and household cleaning items are the most sold mass consumption categories online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7560 This is the finding of the first study on Mass Consumption eCommerce by ASEDAS and the Complutense University in Madrid.

 

 

The Spanish Association of Distributors, Self-service Stores and Supermarkets (ASEDAS), in collaboration with the Faculty of Economics and Business Studies at the Complutense University in Madrid, have just published the conclusions of the first study on Mass Consumption eCommerce carried out in Spain.

The research highlights some very interesting points that companies looking to promote their presence on electronic channels would do well to take into account. One of them is that fresh products continue to be the most difficult to sell via this channel. Specifically, only between 14% and 24% of respondents buy meat, fish, fruit and vegetables online. This is in stark contrast to dairy or cleaning products, where 70% of those surveyed make regular purchases. Among alcoholic beverages, beer is more in demand on the online channel than wine, with 60% and 46% respectively. Cured meat products are also good sellers on the online channel, with 60% of positive answers.

These results confirm other previously published information that signaled that perishable products do not sell so well online, either due to their delivery times or to the lack of conditioning for deliveries of refrigerated products. Another reason cited in this study is that in this product category more than in other types of goods, consumers prefer to personally choose what they buy.

The profile of the supermarket consumer is a person aged between 30 and 50. 97% of them choose home delivery over and above any other form of collection, although one aspect most frequently flagged up as a drawback when deciding on an online purchase is precisely the difficulty of being at home when the orders are delivered. The most often cited benefits for shopping via this channel are the time savings and planning.

Another of the conclusions to be drawn from the study is the importance of the “electronic checkout line”. Just as in an offline store the most frequently purchased products are located on shelves at eye level, on the online channel the products most purchased are on the first two pages.

Looking to the future, online trade in mass consumption products is expected to grow, although at a slower rate than other sectors such as electronics, clothing, or travel.

Source: Interempresas.net

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2017-04-27 10:00:00
<![CDATA[Ten useful official Google blogs for companies with an online presence]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7556 The DDigitales agency has published a complete list of Google blogs that take a closer look at subjects like SEO analysis, online presence, marketing campaigns and the use of Adwords.

 

Google is a very powerful search engine –this is nothing new. Millions of people every day search this web browser for the things that interest them, both information and consumer products and services, making it an essential tool for positioning in the market. This is not new either. But what's the best way to achieve this? How can you make your company appear among the first in the list of results when a potential customer is looking for a product that you manufacture?

Google has various blogs available to users on this subject and on other issues to help both suppliers and demanders in their searches. This week DDigitales has published a list of 10 official blogs by the American giant that contain numerous tips to make sure you don't miss out on the virtual bonanza.

The first is the official blog of Google Spain. This is a fairly general blog that publishes news and new developments from Google's channels, along with information extracted from the data Google obtains from its tools. For example, on Valentine's Day it published the most searched words and the songs most listened to on Youtube that day. It also devotes part its publications to a discussion of Google's security tools and its fight against possible online fraud.

There is a series of more specific blogs designed for use in SEO analysis, online marketing and web positioning, such as Think with Google (which publishes success stories about companies and tips to improve your online presence), Dentro de Adwords (Inside Adwords) (which, as the name implies, deals with positioning through the Adwords tool and gives tips to optimize its potential); this category also includes the Google Webmaster Central Blog (basic for anyone working with SEO analysis) and Google Analytics Solutions (essential for those interested in web analytics).

Other blogs targeting agencies and advertisers include the Double Click Publisher Blog, which helps enhance the success of campaigns and alerts users to bad practice online, and Dentro de Adsense, on third-party advertising.

Finally, it's worth mentioning three more specific blogs on Google tools: Official Youtube Blog and Google Cloud Platform Blog.

A slightly different blog from the ones highlighted is the Education Blog, which deals with technology in the sphere of education and how to make the most of the advances it offers. 

Source: DDigitales and Google blogs

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2017-04-26 10:00:00
<![CDATA[The drone system advances, but still has obstacles to overcome]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7552 The lack of legislation is one of the most important obstacles in Spain, according to the expert Richard Vinuesa at Galicia's First International Drone Congress.

 

 

The use of drones to reduce delivery times for merchandise has yet to become a reality, although significant steps have been taken. The lack of regulation in the market and the absence of a traffic control system are just some of the factors preventing their regular use.

Many countries are currently working on developing a drone system to be used for different purposes. In Switzerland, for example, one project currently underway is the transport of medication via these devices to reduce the time in attending to the people who need them. The company Swiss Post is currently running numerous tests in this area–around 70 so far–, to enable drones to make regular trips between hospitals by 2018, thus cutting waiting times. They say that during this period more tests will be needed to show they comply with the requirements for safety, reliability and functionality, and also to establish the basis for the regulation of air space. They will work with FOCA, the country's Civil Aviation Federation, to achieve this end.

In other countries such as South Africa, attempts have been made to use drones in the fight against the poachers who are decimating the population of rhinoceros, but as yet with little success. Since they have been active they have failed to catch any poachers, according to government sources, indicating that the system still needs to be refined by adding better sensors, or improving efficiency when notifying alerts.

Drones are also the future of eCommerce. Amazon is among the companies working hardest to implement them, with a view to launching the Amazon Prime Air service and further cut delivery times to less than one hour. Some tests have already been conducted in London, with deliveries of around 15 minutes.

Spain needs to regulate the market

In this context, Galicia's First International Drone Congress took place in Ourense from 31 March to 2 April, with the aim of bringing together experts and professionals in the sector, establishing the foundations for the new advances, and raising the profile of their activity. Among others, the congress featured the presence of the French expert Richard Vinuesa, a world authority in the sector. Vinuesa expressed his admiration for the giant strides being made in this area in Galicia, in the technology hub in Rozas. In addition to Rozas, there are another two pioneering hubs for research into drones, as noted by Francisco Conde, regional Minister for Economy, Employment and Industry: there is "a triangle that works in a coordinated way" and that has its vertexes in Ourense (with the implementation of the aerospace engineering degree), Vigo (with the Nigrán Aerospace Innovation Center) and Lugo (with the industrial estate at Rozas).

Vinuesa applauded the activity of the Galician companies and said that the greatest problem in this area is “the gap in the legislation”. According to this expert, Galicia has abundant talent, but it will disappear abroad unless progress is made in regulatory issues. This occurred in France before the legislation was approved in 2012, when–instead of talent leaving–foreign and domestic investment began to arrive. One of the keys of this new legislation will be to lift the veto on flights in urban areas, an important first step.

The potential applications of drones are very varied and almost infinite. In addition to being a tool for commerce, it also has the potential to facilitate the work of many professionals such as firemen, police, and the fields of healthcare and engineering. There is an ever more urgent need for a regulatory standard.

Sources: La Voz de Galicia, La Región, ABC, UNOCERO, El Correo Gallego

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2017-04-25 10:00:00
<![CDATA[The Delivery Group achieved revenue of €235 million]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7550 Through the acquisition of P2P Mailing last year the postal and ecommerce operator could increase its turnover by 61% during 2016.

 

 

The UK based group acquired the international ecommerce logistics operator P2P Mailing in October 2016 backed by private equity firm Next Wave Partners LLP. The attractiveness of P2P lies especially in its TRAKPAK solution which offers international tracking from dispatch to receipt to over 200 countries. The company with 150 employees will continue to operate under the same trading names and management team.

“Joining forces with P2P Mailing has been a major coup for the Group and one that enables us to offer our 850-strong client base a truly holistic ecommerce and specialist mail delivery service”, says chairman Paul Carvell. “The influence of ecommerce on the future of distribution cannot be underestimated; last year alone it contributed 157 billion euros to the Gross Domestic Product in the United Kingdom.”

The Delivery Group now consists of three companies including post and parcel businesses Secured Mail and CMS Network with many clients in the financial and media sectors. Together the group handled more than 500 million items of mail last year, with the most significant growth in international mail and ecommerce services. It operates from six locations with approximately 500 employees and The Hut Group, Screwfix and Morgan Stanley among its clients. Despite the current market uncertainty after Britain’s decision to leave the European Union, it expects turnover to increase by 17.5% to about €277 million in 2017.

 

Sources:

The Delivery Group

P2P Mailing

Ecommerce News

 

 

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2017-04-24 10:00:00
<![CDATA[The United Kingdom plans to differentiate British products from others on their websites]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7548 The Prime Minister Theresa May announced that next 29 March will be the date on which the European Union is formally notified of the United Kingdom's desire to leave. This marks the start of the negotiations that must be concluded within a maximum period of two years, unless all the states vote unanimously to extend it.

 

The dissolution of this union will bring many changes, which are likely also to affect trade between the United Kingdom and the rest of Europe. The departure from the union features elements of patriotism, the desire to recover sovereignty, and the exaltation of national attributes. Against this backdrop, for example, Parliament in London has raised the possibility of introducing a “Buy British” filter for showing all United Kingdom products with a simple click, thus making the results from foreign retailers disappear.

The measure is intended to boost domestic sales in response to public demand, at least in regard to food products, as reported by a survey from the National Farmers’ Union (NFU) showing that 86% of consumers would prefer to buy more food from their own country.

The Minister of the Environment, George Eustice, conveyed the demand from the NFU to Parliament, claiming that national products in offline stores can be easily identified through the Union Jack logo on the packaging, but this is much more difficult in online stores which offer only images, where this symbol is often too small to see. The “Buy British” button would solve this issue.

The button would also help consume more seasonal produce, as the filter would show only the items that are available according to the time of year. This could move certain products that are less regularly demanded and replace more commonplace products that are imported outside the domestic production season.

If this initiative goes ahead, Spanish producers who generally sell in the United Kingdom will have to explore new routes for promotion and differentiation so that British consumers can continue to seek their products online.

Source: ECommerce News, El País

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2017-04-24 10:00:00
<![CDATA[Voice assistant Alexa now also available in the Amazon app]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7544 The cloud-based digital assistant can do shopping, play music and answer questions in the iOS app.

 

Alexa now includes 10,000 skills which are essentially apps you talk to instead of touch. However, in practice consumers tend to use only a small part of them, with news, games and trivia, reference, lifestyle and weather comprising the majority share. A VoiceLabs research discovered that only 31% of Alexa’s skills have more than one consumer review, which could indicate low interest and use.

For example, shoppers can tell Alexa to “search for paper towels”, “reorder batteries”, “track my last order” or find a “best-selling camera”. Furthermore, the AI assistant can play music from Amazon Music Unlimited, Prime Music or purchased music and stream Kindle books by giving instructions such as “play the Beatles” or “play dance music”. In addition, it can provide answers to basic questions such as “when is Memorial Day?”, “who is Abraham Lincoln?” or “tell me a joke”. Other tasks the voice assistant can carry out are updates on news, the weather by adding the address to the Alexa app, as well as traffic by setting starting point and destination. With increased customer usage Alexa can adapt more and more to speech patterns, vocabulary and personal preferences.

 “We had this inspiration of the Star Trek computer,” says Steve Rabuchin, director of Alexa voice services and skills at Amazon. “What would it be like if we could create a voice assistant out of the cloud that you could just talk to naturally, that could control things around you, that could do things for you, that could get you information?”

 

 

 

Sources:

Amazon

Wired

PYMNTS

 

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2017-04-21 10:00:00
<![CDATA[China’s cross border e-commerce reached US$920 billion in 2016, including US$5 billion for South Korea]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7545 Transactions accounted for 6.3 trillion yuan including retail and B2B according to Chinese research company iiMedia with an increase of 74.8% compared to 2015 for South Korea.

 

Chinese online shoppers bought worth 584.2 billion won from South Korea according to KOSTAT. The most attractive product category from South Korea for foreign consumers is cosmetics. In the fourth quarter of 2016, foreign buyers spent 54.7 billion won (US$ 465 million) on Korean cosmetics, accounting for 74.9% of South Korea’s cross border e-commerce. The next popular products in online sales are fashion and accessories contributing 10.8 billion won (US$86 million) to the South Korean economy. The country’s total sales of retail e-commerce (excluding travel) are expected to reach US$52.61 billion in 2017 by eMarketer.

 

Chinese cross border e-commerce is projected to account for 8.8 trillion yuan (US$1.28 trillion) in 2018 as the total number of cross border shoppers in China is expected to rise from 410 million in 2016 to 740 million in 2018. The growth was 78.3% in 2016 and is estimated to slow down to 27.6% in 2018.

 

 

Sources:

China Internet Watch

 

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2017-04-20 10:00:00
<![CDATA[Paid search trends and opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7541 Ecommerce marketing agency ROI Revolution recently published an ecommerce paid search report with internal and Google data.

 

Ecommerce has undergone major shifts in the previous two years with mobile finally surpassing desktop in 2016.  As mobile devices now account for almost half of search clicks, it is high time for mobile optimization.

Ecommerce merchants should consider that inadequate speed of mobile sites can silently kill revenues. According to Google data, 53% abandon a site if it takes over three seconds to load. 47% expect a page to load in less than two seconds, and 52% say fast load time is important to brand loyalty. Reducing the page load time by one second can increase conversion rate by up to 27% according to Google. The bounce-rate during checkout can be decreased by integration with third party mobile-optimized payment processors. At minimum PayPal should be offered according to ROI Revolution and additional options such as Apple Pay or Amazon Payments considered. Furthermore, it is advised to increase investment in mobile search campaigns and optimizing them, especially in the most prominent mobile ad format Google Shopping. Google Shopping ads are now responsible for over half of Google’s search ad clicks across all devices. It is therefore of high importance to optimize product feed, maintaining accurate pricing, inventory levels and well-phrased product titles and descriptions.

Despite the mobile trend, desktop click volume continues to be steady. Therefore, it is suggested to maintain the investment in the experience and effectiveness of the desktop website at the same scale. It should also be considered that mobile devices are often used to get information about the product but the actual purchase is made on desktop. Google remains the dominant channel in ecommerce paid search comprising 90% of search clicks. The gap to other providers is even getting wider.

Sources:

ROI Revolution – The 2017 Ecommerce Paid Search Report

Google

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2017-04-18 10:00:00
<![CDATA[Amazon Business launched in UK]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7539 After the United States and Germany, Amazon added a third B2B portal to the UK website in April.

Amazon is tapping an online B2B market that is estimated at more than $120 billion by the UK´s Office for National Statistics. The new free service can be accessed via the website Amazon.co.uk/business and features over 100 million products. The diverse offers reach from office and janitorial supplies to lab equipment, electric motors and metal-cutting drills.

The specialized platform is designed to save corporate buyers time and offers additional features. These for example include the ability to approve purchases and set spending limits. Furthermore, it enables VAT-exclusive pricing, showing the price of goods without the inclusion of value-added tax, and automatic VAT invoicing, displaying records of value-added tax that businesses use when filing tax returns thus saving the effort on manual invoice generation. In addition, Amazon Business makes exclusive pricing to corporate customers possible, including quantity based discounts.

The first Amazon Business portal was launched in the United States two years ago, in April 2015, replacing former AmazonSupply. According to Amazon, the B2B portal surpassed $1 billion in total sales during its first year of operation and has 400,000 business customers. This was followed by the launch of a second trade centre in Germany last December. Over 50,000 corporate customers and 10,000 sellers now use the first European business portal, Amazon says. In total, corporate customers account for approximately two-fifths of online spending.  

 

 

 

Sources:

 

Amazon

Vertical Web Media LLC (B2BecNews)

Financial Times

 

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2017-04-17 10:00:00
<![CDATA[International Post Corporation: Amazon, eBay, Alibaba make up two-thirds of global ecommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7533 The second edition of the International Post Corporation (IPC) cross-border ecommerce shopper survey has found Amazon, eBay and Alibaba account for two-thirds of cross-border purchases.

 

 

Chinese consumers are more likely to shop online than consumers in any other country, said IPC, with 36% shopping online at least once a week. The survey indicated that clear information about delivery charges, free returns and free delivery over a particular value are the most important drivers for cross-border online shoppers.

Consumers seem to be more willing to pay for delivery of a tracked item that takes 5-8 days that an untracked item that takes 3-4 days.

China is the most popular market for consumers around the world to shop from, accounting for 26% of most recent cross-border purchases, followed by the US (16%), Germany (15%) and the UK (15%).

The US and China are the main markets cross-border shoppers bought from in Asia Pacific and Canada. China is the overall favoured market for Europeans, but differences are seen in Luxembourg, Belgium, Austria or Switzerland where cross-border shoppers mainly bought from neighbouring countries with a shared language.

The top four categories bought cross-border are clothing, footwear & apparel (33%); consumer electronics (21%); books, music & media (14%) and health & beauty (13%). Goods ordered online cross-border are mostly low-weight and low-value items, with 45% weighing less than 500 g, and 16% valued less than EUR 10, with a further 40% valued between EUR 10 and EUR 49.

Most cross-border purchases had free shipping. 59% of respondents received free shipping for their most recent cross-border ecommerce purchase. Chinese consumers benefited the most from free shipping (78%).

70% of cross-border online shoppers were offered tracking and 88% used it, mostly in the interim stage to check on delivery progress. Almost three-quarters of shoppers used the post for their most recent cross-border purchase. Overall, 87% were satisfied with their delivery experience. Overall, 30% of purchases included a free return label. Only 6% returned their cross-border purchase, mostly using the post for this return.

Soure: the Paypers

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2017-04-12 10:00:00
<![CDATA[How much time does it take European consumers to make their buying decision?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7529  

The shortest time is spent on accessories with less than one hour, followed by clothes, shoes and handbags in less than ten hours, under one day for jewelry and perfumes and the longest time is taken to purchase furniture with one to two days on average.

 

The online platform ShopAlike conducted a study about the buying behavior of Europeans in Czech Republic, Germany, Denmark, Spain, Finland, France, Italy, the Netherlands, Norway, Poland, Sweden and Slovakia over 18 months analyzing more than 100 million items. European consumers rarely buy directly when they look at a product in an online shop, most finalize the order later. It was found out that Italians and Spanish take the least time to reflect on their purchase. Only eight minutes are spent by Italians to choose a pair of sunglasses. Spanish take a maximum of one hour to buy clothes and to purchase furniture as little as half an hour on average. Furniture is the product category that requires usually the most decision making time. Whereas the average purchase time for other products is 35 minutes, for furniture it is almost two days. With four days, Polish take the longest time between viewing the item and purchasing it. Apart from that, French reflect to a particularly large extent on their buying decisions. Although the European average to buy a pair of jeans is less than two hours, for the fashion conscious French this can take up to 20 hours. It also requires a Czech woman over 15 hours to buy a new handbag. Nevertheless, this is an exception, as on average purchases are concluded in less than 30 minutes in the Czech Republic.

 

Sources: Ecommerce News, ShopAlike

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='133' src='http://www.emarketservices.com/Clubs/ems/news/europa internet ecommerce cuadrada.jpg' border=0 alt='How much time does it take European consumers to make their buying decision?'>
2017-04-11 10:00:00
<![CDATA[Ecommerce in Germany exceeds 100 billion euros for the first time]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7531 In 2016, German consumers spent a record 105.6 billion euros online, which is an increase of 10% in comparison to 2015 according to the German consulting company Schickler.

In comparison, the total retail industry in Germany was worth about 486 billion euros in the last year according to data from the Federal Statistical Office and the German Retail Federation. The study considered only private consumption, not purchases by companies. There was a growth in all Ecommerce sectors.  The classical ecommerce sector of physical products bought online generated 52.5 billion euros in 2016, incrementing by 12% in comparison to 2015. It is expected to reach 57.7 billion euros this year, with a slightly lower increase of 10%. Physical services such as travel and photos amounted to 44.9 billion euro and 48.2 billion are projected for 2017. Compared to the physical products, digital products and services is a much smaller industry. Digital products like software, audio or e-books grew by 20% to 6.1 billion whereas digital services, including gambling, dating websites and e-learning for example, were worth 2.1 billion rising 5%. For 2017, an overall increase of 9% is predicted for all Ecommerce sectors in Germany. The market concentration is becoming increasingly intense as the ten companies with the highest turnover account for 40% of total turnover. The German Ecommerce market therefore corresponds to the Long Tail Model: Whereas the differences in turnover get increasingly larger in the first ranks, the online shops in the last ranks are very close together.

In terms of social networks, Pinterest and Instagram already have a market share of 40%. However, the established social media tend to get saturated or are even declining. Facebook was used slightly more with 92.3%, but Twitter (71.2%), Google+ (67.4%) and YouTube (67.4%) were all used less by online shops than in the previous year.

 

Sources: Ecommerce News; Federal Statistical Office Germany and EHI Retail Institute

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/germany-ecommerce(2).jpg' border=0 alt='Ecommerce in Germany exceeds 100 billion euros for the first time'>
2017-04-10 10:00:00
<![CDATA[UK Ecommerce has grown 16% in 2016 reversing the trend of declining growth rates]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7528 The online sales in the United Kingdom have reached 153 billion euros (133 billion pounds) in 2016, which means an increase of 16% in comparison to the previous year.

 

Such a high growth rate was seen as highly unlikely at the beginning of the year by IMRG, the UK’s online retail association. It amounted to 5% more than originally predicted. 30 billion euros (25 billion pounds) were accrued alone in Christmas sales between 13th November and 24th December. This is an unexpected outbreak of the declining growth rates in previous years. Whereas in 2010 there was a growth of 19% year-on-year, in 2015 it had slowed down to 11%.

IMRG sees two main causes for this development: First, Black Friday became an online event for the first time in 2015. This seems to have had a lasting effect as online sales have been growing strongly since this date. Secondly, another maybe even more important reason was the growing popularity of Mcommerce as it increases the times and places when consumers can make purchases online. In December 2016, sales via mobile devices accounted for 54%, while during the same month in 2015 it had only been 39%. Especially purchases via smartphone grew by 47% in December 2016 as compared to 2015, being the most popular mobile device for online shopping. On the contrary, sales via tablets declined by 3%.

The Ecommerce of accessories increased the most with 38% followed by lingerie (33%), gifts (26%) and footwear (21%). However, there was a slight decline of 3% in the beauty and health sector. For 2017, IMRG and Capgemini predict a growth of 14%. This includes a rather high degree of uncertainty, as the further developments of the Brexit have to be taken into consideration. Nevertheless, expected investments of retailers to improve the customer shopping experience lead to an optimistic prediction.

 

 

Sources: Ecommerce News; IMRG Capgemini eRetail Sales Index

]]> <p> <img style='cursor:pointer;cursor:hand' width='250' height='177' src='http://www.emarketservices.com/Clubs/ems/news/UK-online(2).jpg' border=0 alt='UK Ecommerce has grown 16% in 2016 reversing the trend of declining growth rates'>
2017-04-06 10:00:00
<![CDATA[Brands innovate in their use of social networks to satisfy “electronic demand”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7526 The beauty sector is growing through its retailers and it compiles the opinions of its followers. Experts in travel, electronics and DIY can earn extra money by sharing their knowledge.

 

Brands are increasingly using social networks, blogs and the online channel in general to promote their products and reach out to consumers. They do this particularly by using the cookies system, with which the Internet can identify fairly accurately the target public for specific products by exploiting the information gleaned from the consumers' searches.

For example, manufacturers often use other agents such as retailers to advertise their products. This is clear in sectors such as fashion and cosmetics, whose retailers may have millions of followers on the social networks, and serve as a route to the product purchasing page. However, manufacturers cannot always be sure that the potential customers are going to reach their purchasing page; it often depends on the retailers themselves. For example, according to Daily Friday, Saks Fifth Avenue is one of the pages most often mentioned by manufacturers, and they therefore have a higher sales conversion. However, others such as Nordstrom mention brands very little (4% in this case), so sales are diverted toward other distributors.

Another novel way of using social networks is to collect information and make products tailored to a brand's followers. This is the case of the brand Glossier, which ask its Instagram followers about their preferences, then used this information to launch a balm, a skin tint, a moisturizing cream and a face mask on the market; a move that has proved very popular with its followers.

Similarly, other travel, DIY and technology companies are also using followers' demands to improve their customer service and respond more effectively to consumers' requirements. Companies like Ibbü have spotted a business opportunity by engaging amateur experts in various sectors to respond to potential customers who have queries when they visit the product website during weekend or late-night shopping, when the company has more difficulty providing support. These “experts” advise other consumers and earn money for it.

This type of action is opening up new fields to other companies to be able to satisfy the growing demand from the market more effectively. 

Sources: Daily Friday, El Confidencial

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='172' src='http://www.emarketservices.com/Clubs/ems/news/Social-Network.jpg' border=0 alt='Brands innovate in their use of social networks to satisfy "electronic demand"'>
2017-04-05 10:00:00
<![CDATA[Google supports startups in Germany, Austria and Switzerland in marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7525 The new platform “Google Marketing Solutions for Startups” aims to help new companies with their marketing strategy and AdWords campaign.

 

Over the centralized platform startup companies can get in touch with Google marketing experts for assistance in setting goals, developing a marketing plan and constantly evaluating the marketing strategy. With free resources and online tools Google wants to help beginning companies to reach the right target group at the right moment and increase their online sales. Furthermore, account strategists offer support for the implementation of Google AdWords campaigns as well as monitoring and optimizing them. The peer-to-peer money transfer service TranferWise, which was launched in 2011, says: "AdWords helps us communicate quickly with potential customers. Its geographic targeting has allowed us to expand our global reach rapidly and efficiently. AdWords has helped us establish ourselves as pioneers in the financial services sector."

 

Interested startups of all sizes can register for the project on g.co/marketingforstartups from now on. “We also started as a startup, in 1998”, a Google representative states. “But in the beginning, many startups are faced with enormous challenges: they have to set up business processes, win new customers and increase the awareness of their company or their product.” Other Google offers for newly established companies include the programmes “Google Cloud Platform for Startups”, “Google for Entrepreneurs” and “Google Developers Launchpad”.

Sources:

Google

]]> <p> <img style='cursor:pointer;cursor:hand' width='145' height='97' src='http://www.emarketservices.com/Clubs/ems/news/Google-2.jpg' border=0 alt='Google supports startups in Germany, Austria and Switzerland in marketing'>
2017-04-04 10:00:00
<![CDATA[Banks are starting to replace bank cards with cellphones]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7522  Some ATMs in the United States already offer users this option in a bid to adapt to the increasing trend toward digital channels.

 

Payment via cellphone is now a reality. Although very few banks as yet offer this option, the fact that some of them are already doing so means this trend is now unstoppable. It is indisputable that the time spent on cellphones is rising at breakneck speed. For example, in the United States the length of time spent on websites by cellphones is up 62% in the three last years, and the time on apps is up 111%, according to the 2016 US Mobile App Report.

Some banks are already offering the option of withdrawing money via cellphones, replacing bank cards and taking the digital route. VISA, for example, has joined forces with IBM Watson to take its mobile payment system to all the devices connected to IBM's IoT, according to Mobile Commerce Daily. This agreement represents a unique opportunity for retailers, as it transforms almost any connected device into a potential point-of-sale. This latest innovation by Visa is a reaffirmation of its commitment to taking payments out of their traditional environment and converting them into a new mobile world.

The sector must drive changes that satisfy current and future trends. Users are already very accustomed to digital amenities –like the fingerprint reader, among others–, and banks must also begin to response to this trend. Not doing so could mean a loss of customers further down the line.

To illustrate this trend, the study cites facts like the number of apps that have over one million followers has grown from 95 to 133 in three years; or app users are more loyal than website users, although they are harder to obtain. All these issues must be taken into account not only by the banking sector but in general by any company wishing to respond adequately to this new demand.

Source: The Daily Friday, E-Commerce News

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='120' src='http://www.emarketservices.com/Clubs/ems/news/BankReplacement.jpg' border=0 alt='Banks are starting to replace bank cards with cellphones'>
2017-04-03 10:00:00
<![CDATA[Leading companies enhance their online presence to boost their sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7518 Tag Heuer has recently opened a store on Tmall (Alibaba) in China. For its part, the crafts platform Etsy is improving its customers' online experience; and other companies such as Redyser are already reaping the benefits of their greater adaptation to the online channel.

 

The companies Inditex, Mango, Burberrys and Nike have been operating on Amazon's Tmall store for some months. Like them, many other big companies have joined the platform recently or plan to do so in the near future. This is the case of the Swiss watch brand Tag Heuer, which has become the fifth LVMH brand to join this online trading hub.

It is once again becoming evident that the luxury sector is also finding an opportunity through these channels in China. Luxury is the most sluggish sector in terms of sales in the Asian country, and companies expect their online presence to boost their brands and achieve recognition among young people, the sector that consumes most on eCommerce (most of the consumers on the platform are under 35). The presence in the online channel is essential in a country with a growing young middle-class.

The LVMH brands that already have a presence on Tmall are Make Up For Ever, Guerlain, Sephora and Rimova. Louis Vuitton has also been present since last year.

Other sectors such as crafts are also implementing new channels for an online presence to offer their customers a wider range of tools and allow a more satisfactory experience through the online platform. The company Etsy –focused on the sale of crafts products– has announced the launch of Etsy Studio to showcase the making of their products, and other tools to enable sales follow-up and customer service. Etsy has been driven to innovate since Amazon created the handmade line in competition with it.

Other companies such as Redyser in Spain have enjoyed booming business figures precisely due to their online presence. This urgent transport company has seen the number of deliveries rise by 60% in eCommerce alone. Services such as “Sunday collection” and “A la carte collection” are satisfying the demands of online consumers who are increasingly choosing the company for their deliveries.

Source: Market Watch, Alizila, La Verdad

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='151' src='http://www.emarketservices.com/Clubs/ems/news/Leading-Companies.jpg' border=0 alt='Leading companies enhance their online presence to boost their sales'>
2017-03-31 10:00:00
<![CDATA[What are the trends that will dominate eCommerce in 2017?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7517 The changes we can expect to see include bots, mobile payments, artificial intelligence, smart data and innovations in logistics. The food, education, legal and financial services sectors will see the fastest growth online.

 

The figures for the growth of the eCommerce channel are very high. It currently represents around 10% of global business and is rising every year. In this scenario, companies have begun to digitize their services in order to satisfy the new demand; some have already started out on this channel, some are far along the process, some are halfway, and others have not yet started but plan to do so soon. In this scenario, Packlink has made a series of predictions about what will happen in the eCommerce field in this new year, and the direction companies will be heading.

2017 will be marked by issues such as the presence of bots in chats (programs that answer customers' queries), payments via cellphones and wearable devices (wristbands, chips), artificial intelligence to initiate the customers' purchasing experience and smart data to make predictions (data analysis, with companies such as the Spanish firm Carto seeing spectacular growth), and companies must be prepared to incorporate all new developments. Of course there will be innovations in the logistical sphere, seeking to satisfy the prevailing consumer demand for instant service; companies such as Amazon are already trialling deliveries with drones and offering record delivery speeds of sometimes under 15 minutes.

And while these are the areas where we can expect to see the greatest efforts, BBVA highlights a series of the most attractive sectors in terms of investment. These are sectors that its forecasts will see strong growth. These are, in first place, foodtech: ordering ready-made food or grocery shopping via the online channel. This sector is innovating in ultrarapid deliveries (with drones in some cases) and in ensuring a more personalized experience through artificial intelligence and smart data. The second is fintech, or financial services via the online channel. This sector includes categories like crowdfunding, payment via cellphones, electronic advice using algorithms or stock market transactions from cellphones.

The education sector (Edtech) is also undergoing a revolution, with tools for online debate, surveys and teamwork. According to Fundspeople, investment in this sector will reach 220 billion euros by 2020. The Legaltech branch is another frontline sector offering innovations like being able to file complaints via mobile devices, obtain online advice and even manage processes such as divorce through an algorithm. Finally, there's the machine learning or artificial intelligence sector, in which an increasing number of companies are becoming involved.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='121' src='http://www.emarketservices.com/Clubs/ems/news/trends-2017.jpg' border=0 alt='What are the trends that will dominate eCommerce in 2017?'>
2017-03-30 10:00:00
<![CDATA[Baidu announces fourth quarter and fiscal year 2016 results]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7514 As a result of troubles in search revenues Baidu plans to expand to artificial intelligence and augmented reality.

Mobile search monthly active users (MAUs) increased 2% year-over-year to 665 million for December 2016 and Baidu Wallet activated accounts by 88% in the same period to 100 million. The Gross merchandise value (GMV) for transaction services was 18.1 billion yuan ($2.6 billion) for the fourth quarter of 2016 with a growth of 23% year-over-year. Moreover, Mobile maps MAUs totaled 341 million for December 2016, representing an increase of 13%. Mobile revenue made up 63% of Baidu’s total revenues in 2016, compared to 53% in the previous year. Baidu is the leading mobile search market in China with a user ratio of 44.5%. According to iiMedia 66.8% of Chinese online users conducted mobile search on mobile browsers.

Baidu accounted for approximately 452,000 active online marketing customers in the fourth quarter of 2016, decreasing 18.6% from the same period in 2015. In total, it had about 982,000 active online marketing customers in 2016 with a decrease of 6.4% compared to the previous year. Total revenues were 18.212 billion yuan ($2.623 billion) in the fourth quarter of 2016 decreasing 2.6% compared to 2015. In the whole fiscal year 2016, total revenues accrued to 70.549 billion yuan ($10.161 billion) representing an increase of 6.3%. The recent troubles in search revenues might have been impacted by criticism after the death of a student last year who had used an experimental cancer treatment he had found through a paid search ad on the search engine. As a result, Chinese regulators had introduced stricter rules on the placement and content of healthcare-related search ads and the bidding process underpinning how they are served.

In consequence, Baidu is looking to expand beyond search to re-establish itself in China and possibly tapping markets where Google already is dominant in search ads. The company is currently investing heavily in artificial intelligence (AI) and augmented reality (AR). In January 2017, Dr. Qi Lu, who is seen as one of the leading experts in AI and who used to be Microsoft’s Global Executive Vice President before, was appointed as Baidu’s Group President and Chief Operating Officer. In addition, Baidu opened a new AR lab and acquired the AI-startup Raven Tech developing a voice recognition assistant and focusing on smart-home devices.

Sources:

 

Baidu

China Internet Watch

eMarketer

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/Clubs/ems/news/BaiduSearch(1).jpg' border=0 alt='Baidu announces fourth quarter and fiscal year 2016 results'>
2017-03-29 10:00:00
<![CDATA[Ecommerce in Peru to grow steadily over next few years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7513 The number of people with internet access is increasing by 10% every year, which creates many opportunities for ecommerce companies.

 

The prospects for ecommerce in Peru are very good. Although it is still a fledgling market, growth prospects in this area for the next few years are very good thanks to the rapid increase of the number of people with internet access (10% every year) and the appearance of powerful platforms that Peruvian consumers consider to be reliable.

Currently only 14.1% of the population in Peru has internet access at home. Mobile penetration is higher – 20.2% of the population – as well as call shops – 17.4%.  There are also many differences between areas in the country: in Lima Metropolitan Area, 53.1% of homes have internet access, while in the rest of the urban area only 24.4% do, and in the rural areas only 1.9% of homes have access. This is one of the main obstacles – if not the main one – for ecommerce in this country.

Peru is a unique case in the region – Bolivia is the only country with such a low rate. In Ecuador 37.09% of the population has internet access, according to data from the country's ICT Ministry; in Colombia numbers are a little higher – 55.9% according to Millward Brown – and similar to data for Venezuela provided by the State (61%). In Brazil, however, penetration reaches 66%, and in Argentina, Chile and Uruguay it is around 80%.

Because of Peru's low figures, it is the country that has the longest way to go over the next few years, taking into account the growth rate over the past few years and high penetration among young people (77% of people aged 18-25 uses internet) in a country in which 55% of the population is under 30 – compared to Spain, for example, where only 30% is under 30.

As for buying habits, 22% of internet uses – 40.9% according to the World Bank – has made a purchase online. People prefer to buy accessories and applications (38%), technology (30%) and clothing and footwear (30%).

In this context, several emarketplaces are appearing which may be interesting to reach a good online position in the country. Below is a description of the most important ones:

 

Portal

Description

Categories

Traffic   rank according to Alexa

Consumer   to Consumer

Mercado Libre

Online platform for Latin America and Portugal to buy   and sell a wide range of items. It has two types of accounts: free and   paid-for.

Vehicles, pets, art, electronics,   clothing, health, beauty, homeware.

 

 

 

11

Etsy

Online market present worldwide specializing in handmade   goods, antiques, vintage articles and material for arts and crafts.

Clothing, accessories, jewelry,   homeware, decor, crafts.

 

 

 

+500

OLX

Classified ad platform present in   114 countries, especially in emerging   markets, which puts buyers in contact with sellers.

Vehicles, property, electronics,   homeware, pets, fashion, beauty, services.

 

 

 

 

24

eVisos

Classified ad platform available   in Latin America, Europe and the US,   where users can publish ads and it puts buyers in contact with sellers.

Pets, electronics, homeware,   beauty, vehicles, property, travel. It includes job searches and other social   services.

 

 

 

 

 

 

+500

Blidoo

Local   classified ad portal. Available in UK, France, Italy, Portugal, US,   Argentina, Chile, Colombia, Peru, Ecuador, Mexico and Venezuela.

Technology, antiques,   photography, sports, homeware, jewelry, clothing, beauty and tickets.

 

 

 

 

+500

Marketplace

Linio

A platform where many different   suppliers sell a wide range of products. Available   in Mexico, Chile, Argentina, Peru, Ecuador, Colombia, Venezuela and   Panama.

Electronics, fashion, beauty,   homeware, sports, health and wellness.

 

 

 

 

64

Falabella

A chain of shops by department, present   in Chile, Argentina, Peru, Colombia, Uruguay and Brazil. Belongs to   the SACI Falabella group and their main business areas are clothing,   accessories and homeware retail.

Homeware, technology, furniture,   sports, fashion and accessories, footwear, beauty and kids.

 

 

 

 

 

 

91

Ripley

 

 

 

A Chilean chain of shops by   department, present in Chile, Colombia and Peru.  Its main business is   clothing, accessories and homeware retail.

Technology, entertainment, homeware,   sports, kids, beauty, accessories, fashion.

 

 

 

 

248

Platanitos

A group that sells fashion,   especially footwear and accessories by Platanitos Boutique and other brands. Available in Peru.

Clothing,   beauty, accessories, homeware.

 

 

 

+500

Sodimac

Home improvement subsidiary   belonging to Chilean group SACI Falabella available in Chile, Colombia,   Peru, Argentina, Brazil and Uruguay. Its activity focuses on developing   and providing solutions for clients' construction projects, and meeting their   home improvement and decor needs.

Decor, technology, sports,   homeware.

 

 

 

 

197

 

Some channels will be more suitable to focus on than others, depending on the type of product, the target audience and logistics operations.

In any case, despite the opportunities that the Peruvian market offers, companies must take into account challenges in the medium term: a larger development of logistics to reduce shipping times and enable order tracking; educate internet users in electronic banking and the use of ecommerce portals; and generate trust in order to avoid, on one hand, reluctance to provide bank details, and on the other, the fear of receiving a product that is defective or different to what is advertised.

Source: Spanish Economic and Trade Office in Lima

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/peru-ecommerce cuadrada(1).jpg' border=0 alt='Ecommerce in Peru to grow steadily over next few years'>
2017-03-28 10:00:00
<![CDATA[Ecommerce in the Nordics in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7512 Online sales in Belgium were worth 9.1 billion euros last year, followed by Sweden (8.5 billion), Denmark and Norway (5.1 billion respectively) and Finland ranking last with 3.2 billion.

 

One of the main findings of a study carried out by logistics company PostNord in Sweden, Denmark, Norway and Finland was that sales should be offered through multiple channels in the Nordics. During an average month in 2016, 4.7 million Swedish (67%) shopped online, 2.6 million Danish (64%), 2.4 million Norwegian (65%) and 1.9 million Finnish (49%). Norwegian consumers spent the most per month with 173 euros per person. The second highest amount was spent in Denmark (162 euros), then Sweden (151 euros) and the least in Finland (135 euros).

The most popular Ecommerce products in the Nordics are clothing and footwear, followed by media and home electronics. However, there are also some differences in purchasing behavior: Whereas it is more common to buy groceries online in Denmark, in Sweden health and beauty products are especially popular. According to BeCommerce Markt Monitor, a study on Belgian online retail by ecommerce association BeCommerce in cooperation with PostNL, Google and Worldline, services are particularly often bought online in Belgium. 63% of services, but only 8% of products were purchased on the internet, with tickets and accommodation being the most popular product category. Nevertheless, the biggest growth was in the (near)food category in Belgium with a huge increase of 135% in 2016.

Over one-third of online purchases were carried out on international ecommerce websites which is especially common in Finland and Norway. One in four Nordic consumers who shopped on the internet made the purchase via their mobile phone, but only 4% of Belgian consumers. Swedish use their mobile phone for shopping almost twice as much as Finnish. Preferred delivery options vary among the countries. Whereas in Norway and Finland consumers prefer to have their goods delivered in the mailbox at home, picking up items at collection points is most popular in Sweden and Denmark. Finnish like to use parcel boxes that are available throughout the day.

 

Sources:

PostNord - Ecommerce in the Nordics 2017

BeCommerce Markt Monitor

Ecommerce News

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='180' height='140' src='http://www.emarketservices.com/Clubs/ems/news/PAISES NORDICOS.jpg' border=0 alt='Ecommerce in the Nordics in 2016'>
2017-03-27 10:00:00
<![CDATA[United Kingdom and Germany, leaders in the number of companies with the highest growth in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7509 The study Tech Tour Growth 50 2017, which analyzes the fastest growing companies in Europe each year, highlights 18 companies in this category in the United Kingdom and seven in Germany. 

According to the study Tech Tour Growth 50 2017 which each year analyzes the fastest growing companies in Europe, United Kingdom –with 18– has the most companies in this category. It is followed by Germany with seven companies in the top 50, then France (seven companies), and Spain in fourth place (four companies).

The report considers companies with the best outlooks, but these must be companies that have yet to reach the top of the iceberg and are still emerging. The selection criteria include having annual growth of over 50% and a value of between 100 million and one billion dollars, capturing funding of over 20 million dollars, and annual revenues of over ten million dollars.

The study indicates that these 50 companies have jointly received a total of 3.7 billion dollars in risk capital, are valued at 338 million dollars, and have led to the creation of 9,000 jobs. On average, these are companies that have 7.5 active investors, with 309 investors in total.

Of the companies that appear in the top 50, 15% are dedicated to the retail sector within eCommerce. This figure shows a downward trend, also taking into account the previous years: 50% of the companies in the ranking belonged to this sector in 2015, and 30% in 2016. The same is true of B2C in general, which has gone from representing 50% of companies in 2016 to 30% in 2017. Companies that conversely have gained in importance are B2B, the financial sector (fintech), connecting things via the Internet (Internet of Things) and security.

The United States continues to have significant weight in these companies. 52% of them have at least one US investor; the trend is decreasing as last year it was 66%, but still substantial. There are also more investors than last year (from 277 to 309).

Source: Tech Tour Growth 50

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='138' src='http://www.emarketservices.com/Clubs/ems/news/UK-DE.jpg' border=0 alt='United Kingdom and Germany, leaders in the number of companies with the highest growth in Europe'>
2017-03-24 10:00:00
<![CDATA[Amazon is the top rated platform by sellers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7508 This is the conclusion of the Ecommerce Bytes 2017 survey published on 12 February. The survey took into account the opinion of 10,000 online sellers.

 

 

A survey of over 10,000 online sellers has revealed that Amazon is the best platform for sellers. The result is derived from the answers to five questions: the sellers' opinion of the profitability of these platforms; the customer service they receive; the communication between the platform and the sellers; the platform's ease and simplicity; and finally, which one they would be most likely to recommend to friends. 

The ranking was headed by the American giant, followed by Etsy, eBay, Ruby Lane, Bonanza, eCrager, craigslist, Pinterest, eBild and Facebook.

By category, eBay is the most highly rated in terms of benefits; Ruby Lane is the top in customer service; and Bonanza comes first in communication. With regard to user-friendliness, Etsy is top with sellers, and is also the most recommended to friends. Amazon did not come top in any of the categories but is still in first place as it came second or third in all categories. Amazon's sales grew by 27% in 2016 (25% in Spain).

It is worth noting that in spite of being one of the most popular apps (the most widely used in the United States with 150 million users),Facebook came in tenth place. This is in spite of having launched Facebook MarketPlace in October 2016 in the United States, United Kingdom, New Zealand and Australia.

The sellers' reasons for giving such low scores to Facebook are its low convertibility (it produces very few sales), and the fact it's a platform where customers are out to lower the price as much as possible. Another of the issues they cite is that Marketplace can only be used from cellphones and not from any other platforms such as computers or tablets, which many find inconvenient. In general, sellers do not regard it is as being on a par with other more consolidated platforms on the market.

 

Source: E-Commerce News, Fundación Sur, Ecommerce Bytes

]]> <p> <img style='cursor:pointer;cursor:hand' width='151' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-6.jpg' border=0 alt='Amazon is the top rated platform by sellers'>
2017-03-23 10:00:00
<![CDATA[The US online channel is growing at its fastest rate since 2013]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7506 The US Commerce Department has just published its figures for the eCommerce channel for 2016, showing a higher growth rate than in 2015.

 

 

The data from the US are particularly relevant, because as a key player in this type of sales they tend to serve as an early indication of trends in other markets in both South America, Europe and Asia; and even in Africa, where increasing numbers of people now have Internet (currently around 26%) and where the foundations are being laid that will drive this type of commerce in the future.

The figures point to a 15.6% growth in sales compared to 2015, the fastest rate since 2013. The revenues obtained through this channel reached a total of 394.86 billion dollars.

However the figures show that the online channel has yet to cause any slowdown in the traditional channel. In the retail sector, eCommerce saw growth of 42%, whereas for physical stores the figure was 58%. For the time being –excluding categories that are less likely to be sold via the Internet like fuel, cars or hotel sales–, eCommerce represents 11% of the total.

The report also revealed that the platform receiving the lion's share of eCommerce is Amazon.com, which made 147 billion dollars, up 31.3% over 2015. Here it is worth noting the growth in subscriber services such as Amazon Prime, through which the platform now invoices around 6.4 billion dollars annually, according to data published by the company.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='116' src='http://www.emarketservices.com/Clubs/ems/news/Ecommerce-USA2.jpg' border=0 alt='The US online channel is growing at its fastest rate since 2013'>
2017-03-22 10:00:00
<![CDATA[Companies will begin to pay Internet for visitors to their website]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7504 Spain will be the first European country to trial this format, thanks to Orange. In the United States, companies such as At&T, T-Mobile or Verizon have already rolled out this new initiative.

 

Some companies in South America are already using this tactic. It consists of enabling consumers to browse the company's website without consuming their megas; the company pays the operator for the megas the customers use on their portal. The aim is to incentivize browsing and purchases from mobile devices. Most households have WiFi with unlimited megas, so in principle the measure does not appear to be designed for consumption from home.

In Spain this initiative will be launched by the operator Orange, which will begin to run tests at the end of February at the Mobile World Congress to be held in Barcelona between 27 February and 2 March. It will then conduct trials with real customers before its commercial launch.

The idea comes from the US, where companies such as T-Mobile, AT&T and Verizon are already using it to generalize the use of apps, improve the visualization rate of audiovisual content (like ads) and encourage customers to spend more time on the website. 

This new idea will most certainly be popular with consumers, but poses a series of difficulties for companies. And that's because not all companies can afford to pay the bills for consumers logging onto a portal. Major companies will weigh up whether it is worth investing in this type of advertising offer; but many self-employed workers, small and medium-sized enterprises –which make up no less than 99% of Spanish businesses [1,549,871 are self-employed (54.5% of businesses), 1,288,890 are SMEs (45.4%) and 4,155 (0.1%) are large companies] probably cannot consider this option. This innovation may therefore pose an added challenge for these companies, who will have to offset this advantage with other marketing campaigns or novel ideas as a means of attracting customers.

Source: Informe de Evolución y Perspectivas de E-Commerce 2017, El País

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='125' src='http://www.emarketservices.com/Clubs/ems/news/PayforInternet.jpg' border=0 alt='Companies will begin to pay Internet for visitors to their website'>
2017-03-21 10:00:00
<![CDATA[The eShow 2017 will focus on artificial intelligence and the stores of the future]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7521 In 2016 the fair hosted over 11,000 visitors, 1,100 from Europe and the Americas. It featured 250 speakers and 141 stands.

 

“By 2020, 85% of transactions will take place without any human intervention”. This statement from Gartner Research serves as this year's introduction to the eShow 2017, the largest digital business fair in the Spanish-speaking world. The fair takes place in Barcelona on 22 and 23 March, and will showcase the new technologies to professionals in the eCommerce and digital marketing sector.

This fair is of particular interest in a scenario in which companies are increasingly operating via the electronic channel. Global eCommerce accounts for around 1.15 trillion dollars (according to estimates published by the 2015 Global Retail ECommerce Index), and this figure is growing year-on-year. Companies must equip themselves with the full range of tools to exploit this change in the situation to the maximum.  

The 29th edition of the eShow (the 8th in Barcelona) will feature cyborg experiments in eCommerce, the Store of the Future, the possibilities of virtual reality and other technological novelties. Last year's edition was attended by over 11,000 people.

This edition presents a renewed version of familiar formats such as the Net Fashion Forum, Digital Travel Summit, the eShow Jam Session, Startup Competition, TcTalks, and others. In a new development in this edition, the Main Theatre (the fair's main auditorium) will focus on the world of artificial intelligence applied to eCommerce. The fair also offers participants a personalized experience.

The fair will go on to Madrid, where it will take place on 4 and 5 October 2017.

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='130' src='http://www.emarketservices.com/Clubs/ems/news/eshowBarna-2017.jpg' border=0 alt='The eShow 2017 will focus on artificial intelligence and the stores of the future'>
2017-03-17 10:00:00
<![CDATA[New food delivery service by DPD Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7487 Under the brand “DPD Food” shipping will be carried out for HelloFresh, the international market leader in the delivery of food boxes.

 

“In the case of fresh foodstuffs in particular, it is essential for deliveries to be reliable and fast”, says Nils Herrmann, Vice President Operations at HelloFresh. “Our trial runs have demonstrated that features such as the one-hour delivery forecast and online, map-based shipment tracking ensure a high level of punctual deliveries – wherever our customers are in Germany".

Through passively cooled boxes the parcels don’t have to be transported in refrigerated lorries. On the morning of the delivery customers receive an SMS or email informing them of the hour during which the shipment will arrive. In case of a failed delivery, DPD donates the food to a welfare organization.

HelloFresh delivers fresh ingredients in the right portions accompanied by cooking instructions. Customers can choose between three and five meals per week for two or four persons. The company has about 850,000 subscribers in USA, the UK, Germany, the Netherlands, Belgium, Australia, Austria, Switzerland and Canada.

DPD Germany plans to establish itself further in the growing e-food market segment with additional customers later this year. Although a study by GfK indicates that currently only 1% of groceries are bought online, internet sales are predicted to increase considerably from €1.1 billion in 2015 to an annual €7 billion by 2025. According to Bitkom digital association 28% of German online shoppers have already bought groceries online.

 

Sources:

DPD

GfK

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='129' src='http://www.emarketservices.com/Clubs/ems/news/DPD.jpg' border=0 alt='New food delivery service by DPD Germany'>
2017-03-17 10:00:00
<![CDATA[Boohoo bought Nasty Gal for $20 million]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7486 The American women’s clothing retailer Nasty Gal will continue to operate as a standalone site under Manchester-based online fashion retailer Boohoo.

 

Nasty Gal filed for chapter 11 bankruptcy protection in November hoping to “attract a new equity partner or sponsor” to help it move forward. After the consent of the judge to the acquisition of the rival label, the deal closes on 28th February 2017. It will not include the operations of Nasty Gal or the management of the two physical shops in Santa Monica and Los Angeles.

“Nasty Gal has developed an extremely distinctive style which has become synonymous with the brand,” a Boohoo spokesperson says. “Its loyal customer base and unique brand naturally complements the Boohoo offer, bringing something different to the customer, whilst creating increased global opportunities for growth.”

Nasty girl was founded as a vintage eBay shop by Sophia Amoruso in 2006 offering several brands and its own-label young fashion as well as vintage finds on an international level. Whereas Nasty Gal had an estimated average online order value of $200 in 2015, Boohoo’s amounted to $79. Nasty Gal could increase its online sales to an estimated $384 million in 2015 rising 20% in comparison to the previous year. However, the company made a net loss of $21 million on revenues of $77.1 million in the year ending 1 February including vintage clothing sales and third-party brands which are excluded from the deal. Boohoo’s sales reached 195.4 million pounds ($243 million) in the last fiscal year. It is already the second purchase of Boohoo closed in 2017 after the acquisition of Three Clothing Company, parent company of the low cost brand PrettyLittleThing for 3.3 million pounds ($4.1 million). This fast-growing fashion website addressing a young target group had been created by the children of Boohoo’s co-founder Mahmud Kamani.

 

 

Sources:

Internet Retailer

Modaes.es

The Guardian

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='135' src='http://www.emarketservices.com/Clubs/ems/news/Nasty.jpg' border=0 alt='Boohoo bought Nasty Gal for $20 million'>
2017-03-16 10:00:00
<![CDATA[Wal-Mart acquires online outdoor retailer Moosejaw]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7482 The all-cash deal was closed on 13th February 2017 for approximately $51 million and is a further step of the world’s largest retailer to tap the U.S. eCommerce market.

 

 Moosejaw sells apparel and gear especially for hiking, climbing, camping, snow sports, yoga, swimming and biking. It cooperates with more than 400 brands including Patagonia, The North Face, Marmot and Arc’teryx. The company was founded in Michigan in 1992 and operates ten physical stores despite its large web presence. "Apparel and accessories is now the number one category for digital commerce, according to comScore Inc, and we gain the experience of another well-established e-commerce player, this time in the active outdoor category", Wal-Mart declared. 

The deal is the retailer’s third acquisition in not much more than six months. In August 2016 the company had already taken over the online startup Jet.com for over $3 billion. Its founder Marc Lore became the new eCommerce chief of Wal-Mart in charge of revitalizing online sales. One of the first changes he introduced was free two-day shipping. In October, Wal-Mart stated that it plans to reduce the openings of new bricks and mortar retailers and focus on expanding its eCommerce business instead. In December, the online footwear retailer ShoeBuy was added to the 15 startups incorporated in the previous five years, for a selling price of $70 million. At the moment, Wal-Mart’s online sales make up approximately 3% of total sales. The goal is to achieve an increase in eCommerce of 20 to 30% in the second half of this year.  Wal-Mart expects an even faster growth in the following few years, hoping to further close the gap to rival Amazon.

Moosejaw’s CEO Eoin Comerford and the over 350 employees will remain at the headquarters in Madison Heights, Michigan. The company will continue to operate its site and stores as before as a standalone separate brand. 

 

Sources:

Wal-Mart

Reuters

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='117' src='http://www.emarketservices.com/Clubs/ems/news/Moosejaw.jpg' border=0 alt='Wal-Mart acquires online outdoor retailer Moosejaw'>
2017-03-15 10:00:00
<![CDATA[Russian Export Center and SPSR enter strategic partnership]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7481 An ecommerce platform will be launched end of 2017 to boost sales of Russian producers on foreign online marketplaces.

 

The signed cooperation agreement with logistics provider SPSR Express will help Russian suppliers to register for and create online stores enabling to place products on B2C and B2B web portals worldwide. It will be integrated with major ecommerce websites such as eBay, Amazon and JD.

Besides supply chain and logistic support, consulting will for example also take place in international product adaptation, patents and intellectual property protection, marketing, analysis, loans and guarantees as well as insurance.

“Our involvement in this collaboration is about much more than simply shipping goods to buyers abroad”, says Vladimir Solodkin, SPSR Express Director General. “SPSR Express will also provide a wide range of additional services. We will help manufacturers identify promising niches for exporting their goods, assist with sales and promoting goods on international e-commerce platforms, and advise on matters concerning customs. SPSR Express views the export market as a highly promising area for growth. Indeed, in the coming years, exports via e-commerce are forecast to grow by 30–60%, and be worth at least USD 3.9 billion by 2020”.

 

 

Sources:

Russian Export Centre

Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/Clubs/ems/news/Russia-ecommerce(2).jpg' border=0 alt='Russian Export Center and SPSR enter strategic partnership'>
2017-03-14 10:00:00
<![CDATA[Over 377,500 merchants use Shopify]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7480 The Subscription Solutions revenue increased by 68%, whereas the Merchant Solutions revenue went up 115% the last year. “Throughout 2017 we will continue to build out our ability to seize this opportunity by expanding not only our existing features, such as channels, payments, shipping and capital, but also our facilities and infrastructure”, explains Russ Jones, Shopify’s CFO. “These investments are timely, as we expect the number of merchants on Shopify to continue expanding rapidly and their collective sales volumes to continue to grow at a rate several times that of overall retail.”

Shopify is the leading cloud-based commerce platform for small and medium-sized businesses and operates in 175 countries. It is mainly present in the United States but also has many clients in Europe. The software can be used to design, set up and manage stores across multiple sales channels including web, mobile, social media, marketplaces and brick and mortar stores. It also provides a back-office and single view of the business. Shopify’s clients also include large brands such as Tesla, Nestlé, GE or Red Bull.

Last year, the company launched a plugin for WordPress which allows website owners with this CMS to add a shopping function to their page. Furthermore, Shopify augmented its existing competition “Build a Business” with a new “Build a Bigger Business” competition in the beginning of the year. It aims to provide already established SMEs with mentorship to help them reach their growth objectives. The winners in each category will have the opportunity to spend an entrepreneurial getaway at the Namale Resort and Spa in Fiji with Tony Robbins and other business mentors.

 

Sources:

Shopify

Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='211' height='106' src='http://www.emarketservices.com/Clubs/ems/news/shopify.jpg' border=0 alt='Over 377,500 merchants use Shopify'>
2017-03-13 10:00:00
<![CDATA[Peru is among the top countries for Internet shopping worldwide]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7473 Paypal is of the opinion that eCommerce in Latin America is starting off 2017 very favorably, as shoppers are optimistic and highly attuned to trends and offers, and seek to acquire a range of goods in a reliable way.

According to the results of a recent study on consumer behavior by the consulting company Ipsos in 32 countries throughout the world, five of which are in Latin America –Argentina, Brazil, Chile, Mexico and Peru–, the seven main categories of eCommerce are as follows: clothing, footwear and accessories (41%), digital products such as music and books (31%), electronic devices (31%), games and hobbies (23%), entertainment and education (22%), travel and transport (21%) and jewelery/watches (20%).

Paypal signaled that one challenge for non-global businesses is to attract Latin-American shoppers who prefer (63%) to spend their money in international stores such as Amazon and Ebay, although shoppers feel uncomfortable (55%) when visiting a website in a different language from their own.

Source: Bolsamanía

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/peru-ecommerce(5).jpg' border=0 alt='Peru is among the top countries for Internet shopping worldwide'>
2017-03-09 10:00:00
<![CDATA[The security of eCommerce customers is of paramount importance]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7472 eCommerce opens up a whole range of possibilities for running your own business without having to rent a physical space, which not only involves more costs, but also more logistics.

 

 

However, there is no doubt that even today there are many people, particularly the elderly, who do not fully trust eCommerce businesses due to a fear of theft. It is of paramount importance to safeguard the customers' financial information, so our website must have all the necessary elements to guarantee the security of eCommerce customers. But what can we do to make our customers trust us?

There are currently numerous platforms like PayPal to help with the issue of security for online payments, and these are some of the options consumers are most familiar with. So making use of them is an excellent way of gaining customers' confidence; the only observable drawback in this regard is that these platforms charge for their services. However if you do not have sufficient capital to invest in the security of your website, these are some of the best options available.

Another way to offer security to your customers is by using certifications; these provide assurance to customers that your website has an information security certification and gives them good reason to trust you.

The certification process has a cost, which can be divided into two parts: the first is the implementation of the security system; and the second is the cost of the certification itself. However, investing in this area will make it much more likely that your customers will trust you.

Source:  Actualidad eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/Clubs/ems/news/PagoOnline(1).jpg' border=0 alt='The security of eCommerce customers is of paramount importance'>
2017-03-08 10:00:00
<![CDATA[Shop.co picks up Zen Shopping]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7471  

The German startup that provides a universal shopping cart software took over Zen Shopping in February at an undisclosed price who offers an app helping clients to find the best deals.

 

Shop.co was launched in 2014 with offices in Dusseldorf and San Francisco. It uses artificial intelligence and algorithms to give users a browser extension that provides one universal shopping cart that works on every shop in the United States. It therefore allows to checkout everywhere with one click without registration or login. Kimberly Cabot, CPO of Shop.co, describes it as “shop anywhere (on any site), at any time, on any device, without boundaries. Zen Shopping tapped into a very similar need, and we see a great opportunity to join forces to make shopping easier and more transparent.”

Zen Shopping was created at Christmas time 2014. The mobile app helps users to identify the best saving deals out of 100,000 online shops via real time comparison, price monitoring, automatic coupons and belated discounts. It was featured as one of the best new apps in 2014 by Apple. Jay Habib, CEO of Shop.co, stated “Zen Shopping’s mission of being a smart shopping assistant matches perfectly with our vision for shoppers. With this acquisition we are committed to providing a delightful experience across all e-commerce stores as well as across devices. We are so happy to welcome Zen Shopping users to our Shop.co family.”

Shop.co plans a new mobile app of its own to expand the product line and extend their service to mobile devices. Shop.co’s chrome extension is already available in the Google store.

 

 

Sources:

Shop.co (https://shopcotechnologies.newswire.com/news/shop-co-acquires-zen-shopping-18621628)

Business-Echo (https://www.business-echo.de/shop-co-kauft-zen-shopping-20170214.html)

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='119' src='http://www.emarketservices.com/Clubs/ems/news/Zenshopping.jpg' border=0 alt='Shop.co picks up Zen Shopping'>
2017-03-07 10:00:00
<![CDATA[Wal-Mart to combine buying operations for store and online products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7470 The store buying team at Bentonville, Arkansas, headquarters will now also take care of placing online orders with suppliers who sell on both platforms to increase efficiency.

So far, the store and online buying teams have been working independently creating partly duplicate efforts. From now on, a product available in the store can also be approved for sale online by the powerful store buying team in Arkansas where dozens of suppliers have opened offices just to facilitate sales to the retailer. Wal-Mart’s online buying team in San Bruno, California, will still deal with suppliers that only sell their products online on Walmart.com or store suppliers with items they exclusively sell online. The aim is to make the buying process more efficient for Wal-Mart and the vendors improving the coordination between buying teams.

"The way it operated until now was extremely inefficient for us and them," a large consumer goods supplier said to Reuters. "For example, they would buy five million cases a year for stores and 500 cases (for) online and then make us go through a different buyer for online. It was a nuisance."

As consumers spend more and more time shopping online, Wal-Mart has been trying to expand its online assortment. It increased from eight million products at the start of 2016 to over 20 million at the end of last year. Compared to the more than 300 million items available on Amazon, Wal-Mart still has a long way to go to catch up with its rival. The consolidation of buying operations is a further measure to increase Wal-Mart’s influence in U.S. eCommerce.

 

Sources:

Reuters (http://www.reuters.com/article/us-walmart-buying-exclusive-idUSKBN15S2MB)

]]> <p> <img style='cursor:pointer;cursor:hand' width='125' height='177' src='http://www.emarketservices.com/Clubs/ems/news/walmart11.jpg' border=0 alt='Wal-Mart to combine buying operations for store and online products'>
2017-03-06 10:00:00
<![CDATA[Acquisition of Beauteprivee]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7461 Showroomprivé signs an agreement to acquire te French leading online beauty flash sales player.

 

Showroomprivé, an innovative European player in the online private sales industry, specializing in fashion, announces today that it has signed an agreement for the acquisition of Beauteprivee.

With over 3 million members and more than 800 brand partners, Beauteprivee is the French leading online flash sales player specialized in cosmetics, beauty and well-being products and services.

The company, founded in 2007 by Xavier Chauvin and Frederic Bille with the support of Voyageprive’s founders including Denis Philipon, reported IFRS net sales of 19 million euro in 2016, up more than 40% versus the previous year. Its EBITDA margin exceeded 7%.

This proposed combination would allow Showroomprivé to benefit from the expertise of Beauteprivee’s team to strengthen its position on the online flash sales market of cosmetics and well-being products.

With Beauteprivee.com, Showroomprivé reinforces its offering to serve the Digital Woman.

Thierry Petit and David Dayan, co-founders and co-CEOs of Showroomprivé stated:

"This project contributes to Showroomprivé growth dynamic as it will allow us to offer our members a wider and more attractive assortment on the cosmetics and well-being segment, which is complementary to our fashion offer. Beauteprivee’s profile is similar to ours. We are looking forward to welcoming its teams and management with whom we share common values”.

Xavier Chauvin, founder and CEO of Beauteprivee commented: “ Showroomprivé's expertise in online private sales and its knowledge of the Digital Woman will allow us to sustain and accelerate Beauteprivee’s development. This project provides us with the opportunity to join a leading European leader enjoying rapid growth”.

The transaction is expected to close at the end of the first trimester of 2017, subject to the usual conditions precedent.

Showroomprive.com is an innovative European player in the online private sales industry, specialized in fashion.

Showroomprivé offers a daily selectionof close to 2 000brand partners on its mobile app or online. It hasover 28 million members in France and in eight of its European country markets. Since its launch in 2006, the company has enjoyed quick and profitable growth.Showroomprivé is listed on the Euronext Paris (code: SRP), and reported gross turnover of over 750 million euros in 2016,corresponding to net sales of 540 million euros, up 22% versus theprevious year. The company employs close to 1 000 people.

 

For more information:

http://showroomprivegroup.com

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='142' src='http://www.emarketservices.com/Clubs/ems/news/BeautyPrive.jpg' border=0 alt='Acquisition of Beauteprivee'>
2017-03-02 10:00:00
<![CDATA[eCommerce dominates the retail sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7459 Amazon heads the ranking of the world's most valuable retail brands. Alibaba comes in second place, and eBay is the last of the top 10.

 

Amazon is the most important phenomenon in the retail sector in recent years. There is not the slightest doubt that the company founded by Jeff Bezos has taken eCommerce to a new level, becoming the most highly valued retail trade brand along the way.

According to the first BrandZ report from Kantar Millward Brown on retail companies, Amazon has achieved a brand value of 99 billion dollars, 59% more than in the previous year, as revealed by Kantar Spain. The eCommerce giant doubles the value of its closest rival, the Chinese group Alibaba, with a brand valuation of 49.3 billion, down 26% in the last year.

The others in the top five most valued brands are three offline firms: The Home Depot (36.44 billion, +32% year-on-year), Walmart (27.27 billion, -23%) and Ikea (18.08 billion, +6%). And another technology company, eBay, is in tenth place, with a brand value of 11.51 billion. It is worth noting that the three eCommerce companies in the ranking –Amazon, Alibaba and eBay– account for 40% of the total brand value of the 25 leading retail companies in the world.

The key to the success of Jeff Bezos' company is that it has succeeded in going beyond its role as a retailer. “Amazon's business now is as much as a technology and content company as a retailer”, notes the report. “It offers music streaming and has been behind 16 Emmy nominations for original content in 2016. And Amazon Studios has launched its first original movie”, it adds.

Amazon is also clearly showing its omnichannel vocation and pursuing the goal of changing the sales experience in different product categories. The online channel accounts for the largest part of its business, but it is also conducting trials involving physical stores. For example, last December it began to experiment with Amazon Go, a fully-automated small-format physical supermarket. Not to mention other channels of income such as Prime Now, Prime Pantry, Amazon Fresh and Amazon Dash Button.

In addition, the company sees voice-activated sales as the next potential source of revenue, so it is placing particular emphasis on its Alexa technology.  “On Prime Day 2016 over 85,000 articles were sold in the United States through Alexa voice activation alone”, notes the study.

And while Amazon aims for the stars, its closest competitor, Alibaba, has seen its value decline in the last year, although it still occupies second place in the ranking. It should be noted that the Chinese group not only generates income through the sale of its products, but that its main business is in advertising around the eCommerce portal.

Read more at http://www.silicon.es/ecommerce-domina-sector-retail-2326578#Oo21s5HvzSlplUXX.99

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/RetaileCommerce(1).jpg' border=0 alt='eCommerce dominates the retail sector'>
2017-03-01 10:00:00
<![CDATA[The majority of eCommerce transactions in Spain are made not on Spanish but on foreign websites]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7458 eCommerce in Spain is on a roll. According to data from the CNMC, in the second quarter of 2016 sales grew by 20.3% year-on-year. This took the figure to 5.95 billion euros, particularly thanks to travel agencies and tour operators.

Of these 5.95 billion euros, almost three fifths went to Spanish online stores. Purchases made in Spain from Spanish stores account for a total of 2.46 billion euros, while 939.3 million correspond to sales from Spain to other countries.

By number of transactions, Spanish eCommerce was up 33.4% during the months of April, May and June. It exceeded 92 million transactions, with  direct marketing and products such as discs, books, newspapers and stationery heading the list of products sold.

However 55% of sales went to foreign websites, leaving Spanish websites with the remaining 45%.

It is worth noting that the immense majority of the purchases made by Spaniards on foreign eCommerce platforms go to stores in the European Union. Similarly, 76.6% of all purchases transacted in Spain from abroad also come from European Union members.


Read more at http://www.silicon.es/ecommerce-espana-2-2326585#J1OPPkdbgBc10X0c.99

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='136' height='80' src='http://www.emarketservices.com/Clubs/ems/news/españa internet.jpg' border=0 alt='The majority of eCommerce transactions in Spain are made not on Spanish but on foreign websites'>
2017-02-28 10:00:00
<![CDATA[Alexa, Amazon's secret weapon for dominating eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7454 The smart assistant present in mobile devices, cars and household appliances is Amazon’s brainchild for doing business with the Internet of Things. 

 

 

Its deployment may not be as spectacular as its drone delivery service, or as headline-grabbing as its new supermarkets with no checkout lines, where customers log their purchases on their cellphones. However, as seen during CES, the world's largest consumer electronics fair held last week in Las Vegas (United States), Alexa represents the bid by Jeff Bezos' company to ensure its continued dominance of the Internet shopping market. 

For the uninitiated, Alexa is Amazon's virtual assistant –an artificial intelligence similar to Siri (Apple) or Cortana (Microsoft), that interacts with the user and can synchronize with smartphones to make calls, play music and even order a cab. During the technology fair Amazon announced its integration in numerous devices ranging from Ford vehicles, where it will act as a copilot –allowing the driver to find directions or see information on the vehicle with just a voice command–, to household appliances and cellphones. Whirlpool presented a voice-controlled connected washing machine, and Huawei, the Chinese cellphone manufacturer, announced that its forthcoming star cellphone, the Mate 9 –already on sale in the United States and coming soon to Europe– will be sold with Alexa preinstalled. 

Omnipresent The interconnection of the virtual assistant and its household speaker, Echo (see information attached), with household appliances, cars and other objects, opens up a new universe of possibilities for the eCommerce giant to exploit the boom in the Internet of Things and do business with it. "Amazon's goal with this agreement is not to make a lot of money from licensing rights and bonuses", explains Werner Goertz, head of Research at Gartner. "It's more a case that Amazon is using its agreements with vendors to help make Alexa omnipresent. The more widespread Alexa becomes, the more Amazon profits from eCommerce revenues", he adds. 

And that's because Alexa's many features include the possibility of ordering via the Internet. For example, a user with an LG refrigerator incorporating this technology, like the one presented by the South Korean multinational at the CES, can shop via Amazon without the need to log in by simply using a voice command to order the food products and confirming the purchase on a cellphone. Now imagine being able to order from your car, TV or any other device by simply saying the name of the item. This is perhaps the reason Goertz refers to the assistant as "a key part of Amazon's strategy", although "it can't easily be seen in terms of revenues or profits". 

Voice In recent years, practically all the technology giants, from Google to Apple  and including Microsoft, have launched their own digital assistant. The last to jump on the bandwagon was the search engine, with the launch of Google Assistant, designed to facilitate routine household chores through voice commands. 

Users are increasingly preferring to set aside the keyboard and speak directly to their devices. Instant messaging apps like Facebook Messenger and WhatsApp incorporated this feature some time ago. According to Google, around 20% of Android searches in the United States are already voice-activated.



With information from Expansión

 

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2017-02-27 10:00:00
<![CDATA[Amazon, Ebay, Alibaba… the challenges facing the eCommerce giants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7451 eCommerce companies are redoubling their efforts to reach out to an ever-greater audience.

 

 

 

Forget low prices, free deliveries –online shoppers are moved by something quite different. They want to avoid traffic at all costs –the tailback that starts before you reach the shopping mall–, and once inside the stores they don't want to waste time standing in endless lines. This is the finding of the latest report by Adobe, based on one thousand billion visits to 4,500 eCommerce websites and on users' answers to a questionnaire.

Users also opt to shop in online stores because of the greater availability and variety of products, and because they can also shop from work. What's not to like? eCommerce companies are redoubling their efforts to reach out to an ever-greater audience. The large retail chain Walmart has launched a trial service involving free two-day package shipping to its premium customers, in an overt attempt to give Amazon a run for its money. Amazon offers same-day package delivery in an ever greater number of countries, and sometimes even in one hour.

 

The reasons why shoppers move online have changed, and continue to do so. This is why online businesses are facing the challenge of responding to these changes as fast as they possibly can. Internet companies devote all their efforts to staying one step ahead, to being the first to come up with the best ideas; and these ideas often seem to come straight from the realms of science fiction –like Amazon's drones for sending packages in 30 minutes, or the virtual reality store in the Alibaba pipeline. However, the desire to innovate and break into new markets to become ever more competitive doesn't always take them where they want to go.

One of the greatest challenges Amazon has faced in recent times has been the growth in international markets, specifically, the ones beyond the borders of the United States. Their best weapon: Amazon Prime, the engine that has driven the online sales platform in numerous countries, including the United Kingdom, Germany and Japan, where the company has seen its greatest success.

Streamed music, original video content, photo storage and free same-day shipping are some of the features on offer to Amazon customers for a fixed yearly price and which are attracting an ever-increasing number of people. However, not everything in Jeff Bezos' company has been a success. One of their most spectacular failures was the launch of the Fire Phone, an ambitious idea that never got off the ground. The smartphone failed to make any inroads in an already overly competitive market, and sank without a trace, taking with it 170 million dollars from Amazon’s coffers. Only two months after its launch, the figures confirmed its spectacular failure; the idea was panned by the critics as “mediocre” and “easily forgettable”.

Far from seeing this disastrous foray into the world of mobile telephony as a problem, Bezos clearly outlined his philosophy on failure in his declarations to the publication Business Insider, where he admitted that some of his decisions had cost the company billions of dollars. “My job is to encourage people to be bold... If you're going to take bold bets, there's going to be experiments, and experiments are by their very nature prone to failure. But a few big successes compensate for dozens and dozens of things that didn't work”, said Bezos.

Another company that got itself into trouble on a similar scale was Ebay, but for very different reasons. In 2014 it suffered an attack on its website and had to ask its 128 million users to change their passwords. The information stolen by the hackers included mailing addresses, telephone numbers, names, ages, and email passwords. But how can one of the world's largest eCommerce companies leave itself open to such a breach of security? The curious thing is that the company took almost three months to inform its users, and this had a serious impact on the auction site, whose shares plummeted.

The problems of these major players are not always so public and well known, and are concealed by their astronomic figures. This is the case of Alibaba, known as the Chinese Amazon, which on November 11 celebrated “Singles Day” –when Internet shopping in China goes through the roof thanks to the discounts offered by virtual stores– and pocketed five billion dollars in one hour. A spectacular sum –were it not for the fact that in reality sales were only up 32% over 2015; far from the 60% hike of the previous year. Alibaba is now facing the saturation of the market and the habits of consumers, who are becoming ever more cautious.

The lack of security, the expansion into new markets, failed investments… it all simple means that taking risks is part of the eCommerce culture. More than a choice, eCommerce businesses have a duty to innovate, to propose, to transform; otherwise they run the risk of being left behind, and today that means being disqualified from the competition. If eCommerce businesses do not dare to propose and adopt new ideas, they will never succeed in a world that is changing at breakneck speed thanks to technologies that were unthinkable only a few years ago.

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2017-02-24 10:00:00
<![CDATA[Russian Export Center and SPSR create ecommerce platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7447 Ecommerce platform will be launched at end of 2017.

 

 

 

 

The Russian Export Center and express carrier SPSR Express signed a partnership agreement, which is meant to open up opportunities of logistics services for Russian exports. Also, an ecommerce platform will be created for listing products across online marketplaces and stores.

The two companies will help Russian producers in boosting their online sales by registering and creating online stores and enabling product listing across online platforms worldwide. As part of the agreement, The Russian Export Center and SPSR Express will also support Russian manufacturers with things like international product adaptation and intellectual property protection.

The announced platform, which will be launched at the end of this year, will support Russian businesses on foreign online marketplaces. It will be integrated with major ecommerce websites, such as eBay, Amazon and JD. SPSR will serve as a logistics provider.

They are currently testing different functions of modules on the platform. “It will provide complex support, including listing products across online marketplaces, building online-stores at these marketplaces, sales and marketing support, customs clearance, trade compliance, supply chain and logistic support”, the press service of SPSR Express told us.

According to Vladimir Solodkin, CEO of SPSR Express, export is an important development perspective for the company. “Forecasts show that export growth through ecommerce channels in the nearest years will amount to between 30 and 60 percent and will be not less than 3.9 billion dollars by 2020.”

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2017-02-22 10:00:00
<![CDATA[Retail Mcommerce in Germany Rising by Double Digits Annually]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7445 Millennials particularly apt to buy via smartphones and tablets.

 

 

Mobile buying of products beyond travel and event tickets is gaining pace in Germany.

According to eMarketer’s latest forecast, the country’s retail mcommerce sales will climb nearly 23% this year to $23.53 billion, and continue to record double-digit gains through 2019.

By 2020, Germany’s retail mcommerce sales will surpass $32 billion, eMarketer predicts—more than double the value of such sales in 2015. But achieving that growth won’t be easy.

According to eMarketer’s latest report on the topic, “Retail Mcommerce in Germany: Momentum and Innovation Fuel Double-Digit Sales Growth,” (available only to eMarketer PRO customers), several factors will favor greater mcommerce revenues in 2017 and beyond, including rapidly rising smartphone traffic to retail sites and double-digit gains in mcommerce sales via both smartphones and tablets.

But with many major retailers in Germany slow to embrace mcommerce, a consumer base still more likely to make retail ecommerce purchases over desktop and laptops, and anemic growth in average mobile order value, eMarketer predicts mcommerce’s share of the country’s overall retail sales will reach just 2.9% this year, well off the pace set by the regional leader, the UK, where 7.6% of retail sales will come via mobile device in 2017.

“Germany will consolidate its position as Western Europe’s second largest mcommerce market in 2017,” notes Karin von Abrams, eMarketer senior analyst and author of the report. “Germany’s population skews somewhat older than other key regional markets such as the UK and France. Also, many consumers in Germany are concerned about data privacy and the security of any transactions made with a mobile device. Both these factors have inhibited the growth of mobile buying. But mcommerce sales are rising far faster than any other aspect of retail, and will continue to do so throughout our forecast period.”

Overall, retail mcommerce’s future in Germany looks bright. Younger consumers are taking to mobile commerce in growing numbers—according to LexisNexis, for example, more than half of the country’s internet users ages 18 to 34 shopped via smartphones in May 2016, and nearly a third turned to tablets for that activity. Likewise, an AdColony (formerly Opera Mediaworks) study found that nine in 10 millennials polled in Germany in 2016 preferred shopping digitally over shopping in-store. –

See more at: eMerketer

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2017-02-21 10:00:00
<![CDATA[42% of Internet purchases in Mexico are apps]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7432 The Condusef reports that games or apps for smartphones and tablets account for 40% of all online purchases made in the country.

 

 

eCommerce continues growing in Mexico, and a study reveals that games and apps for smartphones and tablets are the most popular products, says the National Commission for the Protection and Defense of Financial Services Users (Condusef).

The organization reports that according to a study by the Mexican Association for Online Sales (AMVO) and the Interactive Advertising Bureau (IAB) for Mexico, games and apps for smartphones and tablets account for 42% of online purchases.

These are followed by airtime and data with 36%, online entertainment products with 27%, and airline tickets with 26%.

In an article in the magazine Proteja su Dinero (Protect your money), Condusef notes that financial technology services are also on the rise, and forecasts an increase in coming years.

It highlights that in Mexico alone there are around 160 startups (recently created small or medium-sized technology-related enterprises), representing an attractive market for economic inclusion.

According to the report, the services offered by these startups include payments, sending and receiving remittances, personal finance and others.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/Clubs/ems/news/mexico-online(5).jpg' border=0 alt='42% of Internet purchases in Mexico are apps'>
2017-02-16 10:00:00
<![CDATA[Spanish SMEs selling their products on Amazon ended 2016 with exports of over 200 million euros]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7431 Spanish SMEs selling their products on Amazon Marketplace, the program that allows companies to use Amazon websites as their online sales channel, are set to break their own record for exports in 2016.

 

 

Sales to international customers by Spanish SMEs who sell their products through Amazon Marketplace are expected to double in 2016. Exports by these SMEs this year exceeded 200 million euros.

Over 50% of the thousands of Spanish companies that sell via Amazon Marketplace are exporting their wares –that is, shipping orders to customers with a mailing address outside Spain.

In 2016, the number of Spanish SMEs that began selling their products all over Europe through Amazon increased by over 50%.

Currently 49% of the units sold by Amazon around the world are products sold by external retailers who offer their articles on Amazon Marketplace.

Amazon has created a series of tools to support Spanish SMEs and small businesses when making the "online leap" to start selling their products not only in Europe but all over the world. Among other things, they help them manage currency exchanges and translations into local languages. These companies can also use Amazon's logistical network to enable them to offer global shipping and distribution for their products. Companies of all sizes can sell their products all over the world through Amazon's 11 web platforms, in seven languages, and thus reach hundreds of millions of customers in any corner of the planet.

“The days of only being able to sell products to customers in one town, region or country are long gone”, says Francois Saugier, vice president of Seller Services in Europe. “Today, businesses of all sizes can easily export their products to customers across Europe and the world, and we are seeing a significant increase in the number of Spanish SMEs capitalizing on this opportunity in 2016”.

“Our aim is to provide tools and services so companies selling their products on Amazon can grow and prosper”, says Javier Alvira, head of Amazon Marketplace in Spain. “More and more Spanish businesses every day are broadening their horizons by offering their products to millions of customers in Europe and the rest of the world. The digitization process in the Spanish business network is gaining speed”.

Amazon's Christmas campaign has been spectacular, particularly abroad. Our international sales were up by 80% over the previous year, and we have sent products to as many as 15 different countries!”, explains Andrea González, manager of the company specializing in typical Spanish food products, Jamonprivé. “85% of our sales via Amazon come from outside Spain –we serve cured ham and all types of Spanish food products all over the world from Finland to the United States. One of the keys to our success has without a doubt been to use Amazon Logistics: we send our products to Amazon's logistical center and they distribute it all over Europe. We began with just a few boxes, then pallets, and today we send whole truckloads to Amazon's facilities. We will end this year with a turnover with Amazon of over one million euros!”, she adds.

These record export sales came after the launch in April of Amazon's Pan-European Logistics Program, a service whereby Amazon stores, collects, packages and ships articles to customers on behalf of companies using Amazon Marketplace, who in return can sell their products all over Europe, and only need to pay the local logistical rate of the destination country. The services of Amazon's Pan-European Logistics Program also go toward energizing retailers’ businesses, as their products then become part of the Amazon Premium product catalog –representing a gateway to millions of Amazon's most loyal customers–, in addition to being able to make use of Amazon's reputed and reliable customer care service.

In Spain, the number of companies signed up to Amazon's Pan-European Logistics Program has doubled in the last year. Thanks to this service, retailers on Amazon Marketplace can not only extend their businesses –creating new jobs and boosting their sales abroad–, but this alternative is also ultimately much cheaper than having to invest in their own storage and logistical solutions.

An independent study by the consulting company Keystone Strategy reveals that as a result of the sales obtained via Amazon Marketplace, Spanishcompanies have hired 2,100 new workers leading up to 2015.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='90' src='http://www.emarketservices.com/Clubs/ems/news/España Shopping pequeña.jpg' border=0 alt='Spanish SMEs selling their products on Amazon ended 2016 with exports of over 200 million euros'>
2017-02-15 10:00:00
<![CDATA[Alibaba plans to open its first logistical center in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7429 The Chinese retail giant Alibaba is planning to install its first logistical center in Europe, specifically in Bulgaria.

 

Alibaba plans to install a logistical center in Bulgaria in order to reinforce its presence in the European market. This is according to information published by the Asian portal Xinhua, after consulting government sources in China, although Alibaba has yet to make an announcement.

Although for the time being the Asian eCommerce giant has made no comment, company representatives are known to have held meetings with the Bulgarian Prime Minister Boyo Borisov to “explore investment opportunities”.

In the communication, the Chinese portal states that with this move Alibaba is seeking to support its operations in Europe, including marketing Bulgarian goods and food products internationally.

This initiative is not the first by the Asian multinational to promote its presence in the European market. In February 2017, Alibaba will open its first office in the Spanish capital, where it also aims to boost sales by Spanish companies in China.

In spite of its expansion plans, the organization is still dogged by information about counterfeit products. Even so, Alibaba obtained retail sales of 482.1 billion dollars, overtaking Walmart, the leading US chain in the market.

Source Reuters

 

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2017-02-14 10:00:00
<![CDATA[eCommerce in the United Kingdom grew 12.4% during the Christmas campaign]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7430  

According to a study by HookLogic, eCommerce was up 12.4% compared to 2015 in the period between 7 November and 31 December, with the number of online shoppers seeing a similar rise of 13.6% since the previous year.

 

 

This result represented a 19% increase in retailers' online sales, as revealed by a BDO survey of 70 retailers.

In addition to these results, another study by Visa UK Consumer Spending Index indicated that the average spend in the British Isles increased by 5.5% in the online channel, whereas in the physical channel it grew by only 0.7%, highlighting the opportunity for eCommerce in the region.

However, there are product categories that saw a clear decline during the summer season. This is the case of electronics, the star product in other campaigns like Black Friday and Cyber Monday. According to eRetail IMRG Capgemini, the discount weekend ended with a drop of 18.5% in the average shopping cart in October 2016, and 22.7% in 2015.

Another significant fact highlighted by IMRG Capgemini is that in the last weekend in November, retailers with an omnichannel strategy grew their online sales more than  pure players, with a 9.9% difference between both strategies.
Sales from tablets grew 12.5% this year.

Both HookLogic and BDO flag up that the key to the success of their online channel is the excellent management by the logistical providers, who succeeded in delivering the eagerly awaited gifts at this key time without any significant delay.

Source: eCommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='121' src='http://www.emarketservices.com/Clubs/ems/news/reinounidoecommerce(1).jpg' border=0 alt='eCommerce in the United Kingdom grew 12.4% during the Christmas campaign'>
2017-02-13 10:00:00
<![CDATA[Spanish consumers use marketplaces for 60% of their online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7420 According to a study by Lengow, Spain –with sales of 18.2 billion euros– accounts for around 40% of the eCommerce market in southern Europe, and is estimated to have grown by 20% in 2016. Even higher growth is expected for this year, considering that online sales represent only 4% of total retail sales.

 

Lengow has published its study entitled Spain Ecommerce Outlook which highlights the key potential of eCommerce in Spain. According to its data, Spain –with sales of 18.2 billion euros– accounts for 40% of total eCommerce sales in southern Europe, making it a leader in online sales in this part of the continent. Spain is fourth in the online sales ranking within the European Union, with 4% of the total, after the UK, Germany and France, which together account for 62% of eCommerce sales in Europe.

According to Santiago Jiménez, communications director for Southern Europe & China at Lengow: “Spain has great potential as a country, and in 2017 we expect to see significant growth in eCommerce”. This forecast is supported by several factors: it has 31 million people with Internet access and purchasing capacity –that is, 80% of the Spanish population. “Taking into account eCommerce sales in Spain in the last quarter (up 20.3% according to data from the CNMC), and the substantial rise in cross-border trade, the economic forecast for the year that has just begun is over 20%”, explains Jiménez.

According to the study, Spanish online consumers used marketplaces as a means for acquiring 60% of their purchases, with Amazon, eBay, Alibaba and El Corte Inglés being the most popular retailers. The typical shopper has a profile of a person aged between 25 and 49, living in a large or medium-sized city. The most demanded products online are fashion and household appliances, and the main reasons given by consumers for buying online are the convenience of simply "clicking", home deliveries, the possibility of returns and discounts. “This year the sales volume will certainly be even greater, as eCommerce continues evolving and exploring new channels of communication and sales with the consumer (omnichannel trading)”, says Santiago Jiménez.

In Spain, unlike other countries in the European Union, the most popular payment channels are credit and debit cards, with Visa used in 63% of payments and MasterCard in 38%. In third and fourth place come other payment systems such as Paypal and American Express, with 6% and 3% respectively. Jiménez predicts that one major change in 2017 will be payments made via cellphone.

 

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2017-02-08 10:00:00
<![CDATA[Wal-Mart reorganizes to compete with Amazon on Internet]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7418 Wal-Mart Stores is reorganizing its eCommerce team with the aim of competing with Amazon by offering more selection and lower prices.

 

The changes are intended to make Wal-Mart more customer-centric. Wal-Mart bought Jet in September for around 3.3 billion dollars, and is counting on the startup to drive an online operation that is lagging behind Amazon.

The company is reorganizing its online team so it can serve customers independently when shopping online via smartphones or in stores.

Wal-Mart is coming under increasing pressure as Amazon makes inroads in the food business. The major retail companies have traditionally used food to lure shoppers into stores in the hope they will then be tempted to buy electronic products, clothing and other articles that offer higher profit margins.

But now Amazon could capture more of those customers. The online giant is even setting its sights on food stamp recipients, as part of a pilot program that will begin in the summer. Wal-Mart is responding to this threat with its Jet.com Fresh service, which offers fresh food with no delivery charges.

Wal-Mart is set on equaling Amazon's reputation as a customer-centric company. The company will set up a new team especially to deal with issues such as returns and fraud prevention, a growing problem now that Wal-Mart depends more on third parties selling in its market.

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2017-02-07 10:00:00
<![CDATA[eCommerce in the US rose to 92 billion over the holidays]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7415 Sales of at least one billion dollars were recorded on all except five out of the 61 shopping days.

 

Total sales in the holiday season in the United States were over one billion dollars.  The final tally of online sales during the holidays was released by Adobe, who reported that total sales via eCommerce from 1 November to 31 December were 91.7 billion dollars, up 11% from the previous year.

Sales of at least one billion dollars were recorded on all except five out of the 61 shopping days. Retail traffic was equally divided between desktops and mobile devices, although more actual sales were made via desktops.

Mobile devices had sales of 31%, whereas desktops generated 69% of sales, according to estimates from Adobe.

The firm comScore also released data on eCommerce for the same period. The company explained that consumers in the United States spent approximately 63.1 billion dollars in November and December, closely coinciding with Adobe's figures for sales from PCs. Total sales for mobile devices were not reported in the document.

Cyber Monday –28 November– was the day which saw the highest figures for online spending, generating 2.7 billion dollars according to comScore.

However according to several estimates, total sales over the holiday period were in excess of 1 billion, meaning that eCommerce represented only 9% of the total.

Despite headlines about layoffs in traditional retail stores and closures caused by the growth of online sales –the so-called "Amazon effect"–, the International Council of Shopping Centers published a survey showing that omnichannel retailers were cornering the lion's share of retail sales.

In other words, businesses opting for an omnichannel approach obtained almost 70% of holiday-related sales in both physical and online stores.

The survey also found that over 90% of shoppers bought gifts in physical stores. Sales on Amazon accounted for almost 40% of online purchases, according to Slice Intelligence.

Surprisingly,  Millennials were the segment most likely to do their shopping in stores (81%) compared to Baby Boomers (62%) and Generation X (73%). Over 75% of Millennials also expressed a preference for shopping online with retailers who also had a physical store.

Another finding of the survey was that 86% of Millennials used mobile devices in stores to compare prices and other functions, but not generally to see the actual product before buying more cheaply online. Over 95% of Millennials who used mobile devices in stores ended up buying from those retailers.

 

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2017-02-06 10:00:00
<![CDATA[Amazon’s Luxury Beauty Store is Growing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7409  

Beauty brands, like fashion brands, haven't been hesitant to board the Amazon train.

 

 

Since the launch of Amazon’s Luxury Beauty Section, the number of prestige brands distributing on the platform has multiplied. In October 2013, just 24 brands were present on the platform. This year, the number of brands carried on the page grew to 202 from 153 in November 2015.

Despite the relative progress towards onboarding prestige beauty brands, many of the largest beauty portfolios – LVMH, Estée Lauder – do not distribute on the platform. While it’s unlikely that LVMH would distribute luxury beauty on Amazon as it owns competitor Sephora, Amazon has made a host of features to attract luxury beauty brands. With editor’s picks and new arrivals sections and product merchandising, Amazon is offering features similar to beauty-specific e-commerce sites like Sephora, Ulta, and Space NK.

Amazon’s strategy for prestige cosmetics is similar to how it conquered the skin care market. By offering shoppers guidance on how to choose skin care products, a skin care glossary, and expert advice, the retailer was able to attract prestige skin care brand like Elizabeth Arden.

 

Source: L2 daily

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='97' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-Luxury.jpg' border=0 alt='Amazon's Luxury Beauty Store is Growing'>
2017-02-03 10:00:00
<![CDATA[Zalando's revenue was worth €3.6 billion in 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7408 In 2015, Zalando grew by €740 million. According to the company’s provisional numbers for the fourth quarter, Zalando reached €1 billion in revenues for the first time in a quarter. This increases the revenues for 2016 by €675 million to €3,6 billion.

 

Zalando saw its revenue increase by about 23 percent to 3.6 billion euros last year. And for the first time, the German online fashion platform broke the billion-euro revenue barrier in a single quarter. The company has plans to open a satellite warehouse in Sweden later this year, which will be similar to the warehouses it already operates in France and Italy.

Zalando shared this news during the latest trading update in which it showed the company’s preliminary figures. “We have completed a successful 2016. Breaking the billion-euro revenue barrier in a single quarter is a clear result of our customer focus”, co-CEO Rubin Ritter says. “We will continue to emphasize growth and further invest behind an ever-improving customer experience across all our markets.”

One of those improvements will be expanding its fulfillment footprint in Sweden, where it will open a warehouse in the course of this year. It will be run by a service provider and is meant to further improve Zalando’s customer proposition in the Nordics.

Source: eCommerce News  Europe

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Zalando(1).jpg' border=0 alt='Zalando's revenue was worth 3.6 billion in 2016'>
2017-02-02 10:00:00
<![CDATA[Amazon plans to create 100,000 new jobs in the United States]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7407 The eCommerce company embraces new president Trump's protectionist policies.

 

 

Unquestionably one of Donald Trump's headline promises has been to create employment in the United States, a goal he hopes to achieve through a protectionist policy designed to reduce the delocalization of numerous jobs.

Among the companies signing up to Trump's plans in the area of employment is Amazon, which has just announced in a press release that it will create 100,000 jobs in the United States.

The eCommerce company has also revealed that it plans to set up new storage centers in the country in the coming 18 months, and will commit to developing its technology for delivering products by drones.

The 100,000 new jobs Amazon promises to create will take its workforce in the US to a total payroll of 280,000.

The Seattle-based company has also revealed that it will continue investing in sectors such as cloud services, machine learning and advanced programs.

Jeff Bezos has highlighted that Amazon's new job offers are for people with all kinds of experience and training, as they cover everything from engineers and software developers to basic level jobs.

 

Source: Silicon News Source: ABC News

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='109' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-333.jpg' border=0 alt='Amazon plans to create 100,000 new jobs in the United States'>
2017-02-01 10:00:00
<![CDATA[B2B e-commerce bolsters China’s exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7402 With the United States the largest target, cross-border e-commerce accounted for 3.5% of China’s exports in 2015, up from 1.3% in 2014.

Business-to-business e-commerce is playing an increasingly important role in China’s export trade, the report  “2016 China Cross-Border E-Commerce (Export B2B) Report,” released.

Sports equipment, outdoor products and jewelry sold to businesses in North America and Europe accounted for much of the volume and rate of growth of China’s exports via e-commerce in 2015. And though international e-commerce sales still accounted for a small share of China’s total exports, that share more than doubled from 2013 to 2015 -from 1.3% to 3.5%-, the report says.

The report covers B2B e-commerce volumes and growth rates by provincial level regions of China, by international markets and by product categories. It identifies China’s top 20 export markets—led by the United States, Russia, Brazil, Spain and the United Kingdom—and its top 20 export markets by growth rates—led by Latvia, Chile, Slovakia, Bulgaria and Slovenia.

It also looks into developments driving growth across each of four regions—Europe & North America, Oceana (Australia and New Zealand), ASEAN (Association of Southeast Asian Nations) and Latin America.

In China’s largest trading area of Europe & North America, it notes that the United States accounted for the largest annual growth rate in China’s B2B e-commerce exports in 2015, at 66.0%, followed by Canada, 57.7%, Spain, 48.7%, Germany, 41.5%, and France, 37.4%. Among product categories, the top five in 2015 across Europe & North America by combined volume and growth rate were consumer electronics, mobile phones and accessories, sports and outdoor products, health and beauty, and household and gardening products.

The report also examines growth prospects for digital commerce across China’s provincial regions. It notes, for example, that the top five provinces for producing B2B e-commerce exports—Guangdong, Zhejiang, Beijing, Shanghai and Jiangsu—are well-positioned for continued growth in international e-commerce with relatively high access to such things as express delivery services and workers trained in e-commerce operations.

The report notes China’s total cross-border e-commerce trade, including exports and imports, grew 28.6% in 2015, to 5.4 trillion yuan (US$776.3 billion) from 4.2 trillion yuan (US$603.1 billion) in 2014. Nearly 90% of the 2015 volume was in B2B transactions, the remainder in business-to-consumer transactions. The report doesn’t provide volume figures for China’s total export trade, but according to Statista.com, China’s total export volume fell by 2.9% to $2.270 trillion in 2015 from $2.342 trillion in 2014.

Source:B2BecNews

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/china-online-market(6).jpg' border=0 alt='B2B e-commerce bolsters China's exports'>
2017-01-31 10:00:00
<![CDATA[Ecommerce in Spain: 20.3% growth during second quarter 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7401 45 percent of sales happened on Spanish websites, while 55 percent were registered on foreign ecommerce websites.

 

Ecommerce in Spain has increased with a year-on-year-growth of 20.3 percent during the second quarter of 2016. The online turnover was worth 5.95 billion euros during that period. Industries with the highest online revenue were travel agencies and tour operators, air transport and clothing.

According to the latest ecommerce data of the Spanish National Authority for Markets and Competition (CNMC) over 92 million transactions were registered during the second quarter of last year, which is an increase of 33.4 percent compared to the same period one year before. Categories with the highest percentage of ecommerce transactions are direct marketing (10.6%), CDs, books, newspapers and stationery (6.4%) and activities linked to transport (6.1%).

Of all the revenue that was generated online in Spain, 57.2 percent of it was earned by Spanish ecommerce websites. The remaining 42.9 percent corresponds to purchases originating in Spain carried out through online stores in foreign locations. In terms of transactions: 45 percent of sales happened on Spanish websites, while 55 percent were registered on foreign ecommerce websites.

Source:Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Spain-ecommerce(1).jpg' border=0 alt='Ecommerce in Spain: 20.3% growth during second quarter 2016'>
2017-01-30 10:00:00
<![CDATA[ASOS sees EU sales increase by 49 percent]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7400 ASOS’ sales in millions of euros during the four monts to 31 December 2016.

 

British online fashion retailer ASOS saw its total retail sales increase by 36 percent during the four months ended 31 December last year. Especially in the United States and Europe the online-only retailer saw its sales grow strongly. In Europe, sales increased by 49 percent during that period.

This is shown by the company’s trading statement. ASOS says its investments in pricing and proposition continued to gain traction, which can be seen by the fact that it generated 190 million euros worth of revenue in Europe.

Total retail sales for the four months to 31 December were worth 695 million euros, which is an increase of 36 percent compared to the same period last year.

ASOS saw the number of its active users increase by 25 percent, while the average basket value grew 2 percent and the average order frequency increased by 6 percent. The British fashion retailer shipped a total of 15.5 million orders during the last quarter, which is an increase of 35 percent year on year.

Source:Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='166' src='http://www.emarketservices.com/Clubs/ems/news/Asos.jpg' border=0 alt='ASOS sees EU sales increase by 49 percent'>
2017-01-27 10:00:00
<![CDATA[Ecommerce Europe shapes the future of cross-border parcel delivery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7396 After 12 months of intensive negotiations, the 41st European Postal Standardization Plenary meeting, which took place on 2 December in Warsaw, came to a successful conclusion.

 

 

The Plenary decided that the final vote on the technical specification for Interfaces for cross-border parcels will be launched in January 2017. Ecommerce Europe chaired the work to harmonize postal and supply chain management standards to enable one item label for the delivery of merchandise to end customers.

“Cross-border parcel delivery is still one of the top-3 most difficult challenges for online merchants”, declared Walter Trezek, Co-chair of the e-Logistics Working Group of Ecommerce Europe, who chaired the work successfully concluded at the Plenary of last week. “One of the main causes of difficulties in parcel delivery was closed standards leading to proprietary networks, resulting in unfavorable market conditions for online merchants.”

By facilitating the work under a mandate of the European Commission, to specify harmonized Interfaces for cross-border parcels in Europe, Ecommerce Europe achieved a consensus involving all players in parcel delivery. It is the first time that closed networks and open specifications can be supported on one parcel identifier- a parcel label.

 For Ecommerce Europe, the launch of the final vote proves that its strategy to actively engage in shaping necessary market fundamentals was right. Ecommerce Europe will engage itself in further activities to actively overcome hurdles linked to cross-border e-Logistics in the very near future.

 For more information on Ecommerce Europe’s position on e-Logistics, please refer to the Manifesto for a better parcel delivery market in Europe.

]]> <p> <img style='cursor:pointer;cursor:hand' width='200' height='134' src='http://www.emarketservices.com/Clubs/ems/news/Europe.jpg' border=0 alt='Ecommerce Europe shapes the future of cross-border parcel delivery'>
2017-01-25 10:00:00
<![CDATA[50% Spanish online shoppers have experience with mcommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7395 In Spain, more people are using their smartphones and tablets to order products and services online.

 

One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

This is reflected in findings from the latest edition of Observatorio Cetelem. It shows that Spanish consumers aged between 25 and 34 years, which covers 61 percent of the respondents, are most likely to use a mobile device to shop online. Young adults between 18 and 24 years old are also likely to shop online using a smartphone or tablet.

In the 16 different product and service categories Cetelem looked at, ten of them saw an increase of mobile purchases compared to 2015. The most significant increase can be found in consumer electronics: 21 percent this year versus 15 percent last year.

Consumers in Spain like shopping online using their mobile devices, because of the speed (88%), not having schedules (84%) and simplicity (75%). Mobile shoppers in Spain mostly use debit cards (52%) and PayPal (40%), followed by credit card (17%).

According to the same study, the usage of PayPal in Spain decreased significantly when it comes to all online purchases (not only on mobile). The debit card was used by 61 percent of respondents, while PayPal was used by 51 percent, a decrease of 21 percentage points

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/M-commerce6(1).jpg' border=0 alt='50% Spanish online shoppers have experience with mcommerce'>
2017-01-24 10:00:00
<![CDATA[China plans to regulate and facilitate eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7392 China's highest legislature is analyzing a bill aimed at regulating and facilitating eCommerce, which is currently undergoing a boom in the country. This bill has already been revised by legislators, although this is only the first reading.

 

According to Lyu Zushan, subdirector of the APN's Financial and Economic Affairs Committee, the eCommerce boom in China in recent years has highlighted some gaps in the country's legal system and commercial regulations.

This bill will encourage the growth of eCommerce and help maintain order in the market, at the same time as protecting consumer rights. It also addresses the need to balance online and offline commercial activities, and protect the security of eCommerce transactions.

As a result of this bill, all eCommerce operators will be obliged to pay taxes and must always obtain the necessary business certificates. In addition, they must guarantee the security of the consumers' personal information.

Even more importantly, eCommerce retailers that fail to comply with these obligations will face fines of up to 500,000 yuans, not to mention the potential revocation of their business certificates. The bill also states that everyone involved in eCommerce has a duty to protect intellectual property.

China is currently the largest eCommerce market in the world. According to official figures, eCommerce in China rose to over 20 billion yuans in 2015 alone, with online retail sales of 3.88 billion yuans.

Recently, the largest retailer in China, Alibaba, recorded 120.7 billion yuans in gross volume of goods, highlighting the enormous volume of eCommerce in the country. The Ministry of Trade predicts that by the end of this year, the volume of cross-border eCommerce will reach 6.5 billion yuans, and very soon will represent 20% of China's foreign trade.

Source: Actualidad eCommerce

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='88' src='http://www.emarketservices.com/Clubs/ems/news/China-crossborder(3).jpg' border=0 alt='China plans to regulate and facilitate eCommerce'>
2017-01-23 10:00:00
<![CDATA[Zalando or Amazon, who will dominate online fashion in Western Europe?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7386 Zalando, Amazon and Otto together account for 18 percent of the 40 billion euros online shoe and apparel market in Western Europe. For now, Otto Group is the market leader, with Zalando just behind, but Amazon could be the number one soon. The American company is ramping up its fashion activities in Europe.

 

Amazon is taking more of the online fashion market in Western Europe, Bloomberg writes. It now accounts for 5.7 percent of this market and is busy signing up famous models, socialites and brands. While market leader Otto’s share is declining, it went from 10 percent in 2011 to 6.2 percent now, Amazon and German fashion company Zalando are fighting who will be the next online fashion champion in Western Europe.

One thing is for sure: Amazon may be gaining market share quickly, Zalando is not giving up. The ecommerce player is building a warehouse in Paris, which will cut down the delivery time in France with a day or two, and it will also launched its first company-owned distribution center. This 375,000 square meter facility will be located in Poland and will handle deliveries to cities across Europe. Zalando has also increased the number of articles it sells by about a third, to 200.000.

It seems that for now, Zalando has an advantage over Amazon in Western Europe. The two ecommerce companies have about the same number of brands in Germany, but in the United Kingdom, Zalando offers nine of the top 20 womenswear brands, while Amazon stocks just four. And according to an analysis by Sanford C. Bernstein, much of what Amazon sold in Europe was “out of season and discounted”. Almost 60 percent of Levi’s products on Amazon UK and Amazon Germany were discontinued merchandise, while at Zalando it’s just 14 percent.

Source: Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='180' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Zalando-Amazon.jpg' border=0 alt='Zalando or Amazon, who will dominate online fashion in Western Europe?'>
2017-01-20 10:00:00
<![CDATA[EU VAT Proposal: a game changer for e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7384 The European Commission published a legislative proposal to modernize VAT rules for cross-border e-commerce.

 

The VAT proposal aims to deliver most of what Ecommerce Europe has always advocated for: the extension of the current Mini One Stop Shop (MOSS) to cross-border supplies of tangible goods and services, the removal of the exemption for the importation of small shipments, the application of home country rules, and the introduction of a VAT exemption threshold, as well as other simplifications for start-ups. Ecommerce Europe is convinced that this proposal has the potential to minimize the burdens when selling cross-border that arise from different VAT regimes across the European Union.

 “According to our Cross-border E-commerce Barometer 2016, VAT still represents one of the top-3 barriers when selling cross-border in the EU. Dealing with 28 different VAT rules and tax administrations is complicated and burdensome for online merchants, especially for the smaller ones. Therefore, Ecommerce Europe welcomes the Commission’s plans to make VAT rules fit for the future”, declared Marlene ten Ham, Secretary General of Ecommerce Europe. “We will continue to work with European policy makers and national governments to ensure that the new legislation will achieve its aims and be properly implemented” Marlene ten Ham, Secretary General of Ecommerce Europe said.

In the past few months, Ecommerce Europe has conducted several interviews with online merchants all over Europe. Mr. Paul Edwick (Chief Executive of Lucy Locket, an SME selling toys online cross-border and a member of Ecommerce Europe) declared: “The principles of VAT are the same across the EU, but the practicalities are very different country by country. Tax authorities’ websites are complex and I often have to use Google Translate to find my way around. With accountants in two countries, I got first year bills of 9,000€ and 7,000€. We now need registrations in 7 countries, so this is highly costly. Extending the MOSS to the sales of goods and services would be a major game changer for all e-merchants selling cross border, especially the smaller ones. With this simplification, I could access all countries across EU at an affordable and efficient compliance cost.”

Ecommerce Europe has always supported the extension of the MOSS. However, even with an extended One Stop Shop, online merchants will still have to deal with different VAT rates when selling abroad. The European Union currently has more than 75 different VAT rates and this creates a disturbance of the level playing field needed to foster cross-border trade and to complete the internal market. Therefore, Ecommerce Europe is advocating for further simplification in the field of the VAT rate system.

Ecommerce Europe is pleased to see that the proposal also presents solutions to the issue related to a lack of threshold for intra-EU B2C supplies of electronic services. The lack of a threshold has caused, , several problems, specifically for SMEs, since 2015. Ecommerce Europe is also pleased to see that, with the proposed new rules, a business which has intra-EU B2C supplies of electronic services of a value of less than a certain amount will be able to identify the place where the customer is located based on only one piece of evidence rather than two, thus simplifying the procedure for web shops with less resources.

In addition, Ecommerce Europe is pleased to see that proposal will remove the current VAT exemption on importation of goods up to 22 EUR. With this exemption, VAT is not payable when goods below this threshold are bought from outside the EU. This exception has created market distortions, to the disadvantage of EU businesses, and thus Ecommerce Europe supports the Commission’s initiative to abolish it. Ecommerce Europe also suggests that EU policy makers work together with the industry and its representatives to find workable solutions to inform businesses about the new rules, in an easy way and in a timely manner. The creation of a single web portal containing all relevant information concerning VAT in all Member States, in all the EU languages, would be a possible solution.

Source eCommerce- Europe

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='99' src='http://www.emarketservices.com/Clubs/ems/news/ecommercegeneral.jpg' border=0 alt='EU VAT Proposal: a game changer for e-commerce'>
2017-01-19 10:00:00
<![CDATA[Alibaba wants to improve its reputation and says "no" to fakes on its platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7377 Zheng Junfang, head of good governance at the eCommerce company, has told the press that they want “counterfeiters to receive the penalty they deserve. This is the best way to protect the brands. We'll do everything possible to ensure that the culprits are punished with the full weight of the law”.

Preaching by example. This is the strategy of the eCommerce giant Alibaba, who have just announced that and they will sue two vendors who used the platform as a sales outlet for selling fake Swarovski watches. This is the best way to respond to accusations from a significant number of brands about the authenticity –or rather the lack of it– of some of the vendors that use Alibaba as an outlet for their products.

In 2015 several companies headed by Gucci filed lawsuits in the United States alleging that the “site was known to sell fakes”. To this must be added the declarations made by its founder Jack Ma, who said that the reproductions they sold were “better quality and with a much better price than the real brands”.

It is hardly surprising that the eCommerce company is now working on its reputation, and the best proof of this is the fact it has given evidence to police in the Luohu district of the Chinese city of Shenzhen on the offer of Swarovski articles that are not made by the brand. They are asking the accused to pay a sum of 1.4
million yuans as compensation for the damages caused.

Zheng Junfang, head of good governance at the eCommerce company, has told the press they want “counterfeiters to receive the penalty they deserve. This is the best way to protect the brands. We'll do everything possible to ensure that the culprits are punished with the full weight of the law”.

These two are not the only ones Alibaba is calling out. It is soon expected to undertake legal actions against other users that have been uncovered thanks to the information from big data for prosecuting these crimes. “It improves our ability to detect and prosecute counterfeiters and makes it more difficult for them to hide”, says Matthew Bassiur, the company's current head of compliance with intellectual property.

Alibaba has declared that in 2016 it removed over twice the number of illegal articles from the website as in 2015. The company has been listed on the New York Stock Exchange since 2014.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/Clubs/ems/news/AlibabaLupa(1).jpg' border=0 alt='Alibaba wants to improve its reputation and says "no" to fakes on its platform'>
2017-01-18 10:00:00
<![CDATA[Amazon to pay $1.1-million to settle Canada pricing case]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7375 The Canadian unit of Amazon.com will pay a $1-million fine to settle an investigation into pricing activities on its website that gave an inaccurate view of how much consumers could save, Canada’s competition watchdog has said.

 

After a two-year investigation, the Competition Bureau found that Amazon’s practice of comparing its prices to regular prices on its Canadian site gave consumers the impression that the website was selling items at a price lower than the general market.

Amazon Canada has been fined $1 million by the country’s Competition Bureau for using deceptive price listings. According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Amazon.com.ca Inc. was charged with listing misleading comparative prices.

Amazon has already made changes to the way it advertises regular prices on its Canadian website to more accurately show potential savings, the watchdog said.

]]> <p> <img style='cursor:pointer;cursor:hand' width='170' height='100' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-Canada.jpg' border=0 alt='Amazon to pay $1.1-million to settle Canada pricing case'>
2017-01-16 10:00:00
<![CDATA[B2B e-commerce bolsters China’s exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7364 With the United States the largest target, cross-border e-commerce accounted for 3.5% of China’s exports in 2015, up from 1.3% in 2014.

 

 

Business-to-business e-commerce is playing an increasingly important role in China’s export trade, the report  “2016 China Cross-Border E-Commerce (Export B2B) Report,” released.

Sports equipment, outdoor products and jewelry sold to businesses in North America and Europe accounted for much of the volume and rate of growth of China’s exports via e-commerce in 2015. And though international e-commerce sales still accounted for a small share of China’s total exports, that share more than doubled from 2013 to 2015 -from 1.3% to 3.5%-, the report says.

The report covers B2B e-commerce volumes and growth rates by provincial level regions of China, by international markets and by product categories. It identifies China’s top 20 export markets—led by the United States, Russia, Brazil, Spain and the United Kingdom—and its top 20 export markets by growth rates—led by Latvia, Chile, Slovakia, Bulgaria and Slovenia.

It also looks into developments driving growth across each of four regions—Europe & North America, Oceana (Australia and New Zealand), ASEAN (Association of Southeast Asian Nations) and Latin America.

In China’s largest trading area of Europe & North America, it notes that the United States accounted for the largest annual growth rate in China’s B2B e-commerce exports in 2015, at 66.0%, followed by Canada, 57.7%, Spain, 48.7%, Germany, 41.5%, and France, 37.4%. Among product categories, the top five in 2015 across Europe & North America by combined volume and growth rate were consumer electronics, mobile phones and accessories, sports and outdoor products, health and beauty, and household and gardening products.

The report also examines growth prospects for digital commerce across China’s provincial regions. It notes, for example, that the top five provinces for producing B2B e-commerce exports—Guangdong, Zhejiang, Beijing, Shanghai and Jiangsu—are well-positioned for continued growth in international e-commerce with relatively high access to such things as express delivery services and workers trained in e-commerce operations.

The report notes China’s total cross-border e-commerce trade, including exports and imports, grew 28.6% in 2015, to 5.4 trillion yuan (US$776.3 billion) from 4.2 trillion yuan (US$603.1 billion) in 2014. Nearly 90% of the 2015 volume was in B2B transactions, the remainder in business-to-consumer transactions. The report doesn’t provide volume figures for China’s total export trade, but according to Statista.com, China’s total export volume fell by 2.9% to $2.270 trillion in 2015 from $2.342 trillion in 2014.

Source:B2BecNews

 

 

 

 

 

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2017-01-13 10:00:00
<![CDATA[Amazon's patent on one-click payments will expire in 2017]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7363 US Amazon’s patent on its one-click payments technology will expire in 2017, opening new opportunities for its rivals to tap into similar technology on their websites.

The patented tech allows customers to complete a purchase with a single click by using payments credentials and shipping information previously stored with Amazon, businessinsider.com reports.

This eliminates the manually entering payment card and shipping address information whenever one makes a purchase. The technology also allows Amazon Echo owners to complete a purchase with a single voice command.

Until now, the only way for other companies to deploy such technology was to license it from Amazon – Apple pays an undisclosed annual sum to use a version of the technology in its iOS app store for app purchases. Some estimate that Amazon's exclusive hold on the technology has earned it billions by making it easy for customers to make repeat purchases with the site.

One-click payments is considered such an important part of the online shopping experience that the World Wide Web Consortium (W3C) gathered a number of major tech firms in 2016 to start working on standards for adding payments credentials to web browsers.

That could allow online shoppers to make one-click payments through any site via the credentials saved in their web browser. Google is already working on a one-click payments system for its Chrome browser, and other browser companies are expected to do the same.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='84' src='http://www.emarketservices.com/Clubs/ems/news/Amazonpayment.jpg' border=0 alt='Amazon's patent on one-click payments will expire in 2017'>
2017-01-12 10:00:00
<![CDATA[50% Spanish online shoppers have experience with mcommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7359 In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

 

One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

This is reflected in findings from the latest edition of Observatorio Cetelem. It shows that Spanish consumers aged between 25 and 34 years, which covers 61 percent of the respondents, are most likely to use a mobile device to shop online. Young adults between 18 and 24 years old are also likely to shop online using a smartphone or tablet.

In the 16 different product and service categories Cetelem looked at, ten of them saw an increase of mobile purchases compared to 2015. The most significant increase can be found in consumer electronics: 21 percent this year versus 15 percent last year.

Consumers in Spain like shopping online using their mobile devices, because of the speed (88%), not having schedules (84%) and simplicity (75%). Mobile shoppers in Spain mostly use debit cards (52%) and PayPal (40%), followed by credit card (17%).

According to the same study, the usage of PayPal in Spain decreased significantly when it comes to all online purchases (not only on mobile). The debit card was used by 61 percent of respondents, while PayPal was used by 51 percent, a decrease of 21 percentage points compared to last year. The credit card was mentioned by 23 percent of respondents.

 

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2017-01-11 10:00:00
<![CDATA[Survey: Over 60% of China’s Online Shoppers Research Products Online Before Purchase]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7346 A new report finds that Chinese shoppers do extensive product research and set a high bar for trust before they make a purchase online, even as their online shopping activity grows.

 

 

According to KPMG’s recently released report called “China’s Connected Consumers 2016,” which surveyed the online shopping habits of 2,560 Chinese consumers as part of a global survey of 56 countries, a total of 48.5 percent of Chinese consumers bought a product online at least two to three times a month in the past year. Women’s apparel and food were the most popular categories for online shoppers in China over the past 12 months with 56.7 percent of shoppers having made at least one purchase in each category, followed by electronics, men’s apparel, books/music, and cosmetics, respectively.

The report finds that Chinese shoppers do extensive research before making an online purchase, with 60.8 percent saying they search online for reviews and recommendations—a much higher rate than that of consumers in the United States (39.4 percent).

This online activity goes hand-in-hand with brick-and-mortar shopping—the data finds that consumers often check out items in-store before purchasing online, or vice-versa. “Showrooming,” or looking up items online while in a physical store, is extremely popular, as 69.4 percent of Chinese consumers have done so.

Their omnichannel approach to learning about products also means their final decision to purchase is made from a combination of in-store and online experiences. Their top online trigger for online purchasing is seeing an item in an online shop, which has risen to 42.6 percent in 2016 from 19 percent in 2015. Meanwhile, seeing an item in a physical store came in second, and seeing a friend with the item was third. All of these top three triggers became more prevalent this year.

Convenience is the main reason Chinese consumers prefer to shop online, with 58.6 percent saying they choose this platform for buying products because of the ability to shop 24/7. Price is also an extremely important factor—the ability to compare prices came in second with 52.3 percent listing it, followed by the idea that better prices can be found online at 41.6 percent.

For consumers choosing which online shop to go with, trust is critical—84.2 percent of respondents say that they only buy items that have detailed and transparent product information. In addition, 77.1 percent say service, experience, and atmosphere are the most important considerations for choosing where to shop, while 70.2 percent say they choose shops with the most options for delivery, pickup, and returns. Brand recognition is also a major benefit—70.1 percent say that they trust large global brands more than smaller or local ones.

Since online reviews also play a major role in brand perception in China’s e-commerce market, consumers are highly willing to voice their opinions on purchases online. According to the report, over half of Chinese online shoppers (51.6 percent) make online reviews about their items—a rate far above the global average of 30.7 percent. Most of them (53.8 percent) go through the seller’s website to pots their review, while 38.6 percent will sound off on WeChat and 19.4 percent will do so on Weibo.

In order to build this sense of trust among China’s online shoppers, they want brands to be forthcoming with information—53.6 percent said that educating consumers about products is among the most important ways to build trust, while honesty about negative news is important for 51.5 percent. Protection of customer data is also important, listed by 52.2 percent.

China dominates the world with mobile shopping popularity, while PC shopping is less popular than it on any other continent, according to the report. It finds that 22.3 percent of Chinese consumers prefer mobile shopping, which is ahead of the Asian average of 18.7 percent and far ahead of the global average of 8.5 percent. Meanwhile, 42.8 percent of Chinese consumers say they prefer a laptop or PC to shop, a rate significantly below that of the United States (57.5 percent) or globally (56.9 percent). The survey also found that 90.4 percent of Chinese respondents had bought something over a smartphone in the past year.

Credit cards and Alibaba’s Alipay are by far the most dominant online payment methods, respectively, with 78.8 percent saying they’ve used a credit card to buy online in the last 12 months and 72.2 percent saying they’ve used Alipay. WeChat payment was the third most popular method, used by 34.6 percent of respondents, followed by cash on delivery (22.1 percent).

Once a brand earns a Chinese online shopper’s trust, the report finds that it’s key to also create loyalty. To keep Chinese shoppers coming back, customer support is the most important factor for gaining loyalty (cited by 51.8 percent of respondents). Meanwhile, promotional loyalty programs are the second most important ways to get repeat visitors with appeal to 43.7 percent of respondents, while 31.6 percent say it’s important for online shops to listen and respond to customer feedback.

 

 

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2017-01-10 10:00:00
<![CDATA[Ecommerce in Switzerland is worth €10.46 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7345 Fashion, the most popular product category.

 

Ecommerce in Switzerland has increased by 21 percent last year. And during the last twelve months, the Swiss spent 11.2 billion Swiss Francs, or 10.46 billion euros, to buy products and services online. The average spending per person was 2.241 euros.

These are the results Swiss ecommerce association NetComm Suisse presented during the fourth edition of the Swiss E-commerce Conference in Baden.  Its research also shows that 95 percent of the population between 16 and 65 years old is a regular internet user, while 90 percent of them have shopped online at least once. Also, threequarters frequently browse through a mobile device, while 61 percent also shops at foreign ecommerce websites.

 

NetComm Suisse also reported more and more foreign buyers are interested into shopping in their country. The most popular product categories in Switzerland are fashion, transportation, trips and entertaining activities. These categories are almost identical compared to the situation in 2015.

Last year, NetComm Suisse also presented new data about the local ecommerce industry and back then, ecommerce in Switzerland was worth 8.4 billion euros.

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2017-01-09 10:00:00
<![CDATA[More online trust and security thanks to the Ecommerce Europe Trustmark]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7344 According to online merchants carrying the Ecommerce Europe Trustmark, there is more online trust and security thanks to it. The aim of the Ecommerce Europe Trustmark is indeed to stimulate e-commerce in Europe through better protection for consumers and merchants, by establishing one European set of rules and by ensuring clear communication of these rules.

 

Benefiting consumers…

Thanks to the Ecommerce Europe Trustmark, consumers can shop safely, and feel more secure when buying from online shops with the recognized Trustmark. By clicking on it, the consumer will be led to the Code of Conduct and a clear explanation of his or her rights and the commitments of the merchant. Furthermore, in the case of an incident involving the purchase of their products and/or services, those companies with the Trustmark give you the option of filing claims through the Trustmark Service Centre free of charge, if their own Customer Care Service has not been able to resolve the issue.

…Benefits merchants too

The Ecommerce Europe Trustmark has a clear and recognizable label which leads to the Code of Conduct  that includes, for instance, the commitment of the merchant to be clear and transparent about the offer and prices before the consumer starts the order process, and to offer the client transparent, easily acceptable and safe payment methods. Thus, giving peace of mind to consumers can improve loyalty and increase sales for the merchant.

Testimonials

“For us, the Trustmark is useful because consumers see it as useful. When they see the Trustmark, they know they can use a secure payment system, and can make use of a dispute resolution mechanism. Consumers show trust in the Trustmark, and this helps to build up their trust in us”, said Roland Koster, Local Business Manager of Large.nl.

“Security and trust are fundamental cornerstones of e-commerce. We find that, especially for cross-border buying and selling, they are ensured by a regular check for compliance with laws and standards provided through the Trustmark”, commented Tobias Bätz, Managing Director of SMT Commerce UG (haftungsbeschränkt).

 

 

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2017-01-05 10:00:00
<![CDATA[Keys to reach US online customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7343 In economic terms, the US is the largest national economy in the world. It is at the top with an estimated GDP of $15.7 trillion.

 

It has a population of more than 316 million, but it is also one of the most ethnically diverse and multicultural nations in the world. This means that a wide range of options have to be offered to satisfy as many customers as possible and get a good place in the US online market.

These are not the only things that be need to be taken into account, but it is very important to be aware of them and use them with other tools to gain a good online position.

Online consumers can be suspicious for several reasons: the fear of being ripped off, not trusting deliveries, dislike of returns, refunds and data protection. But out of all these, what worries customers the most is data protection.

According to a study conducted last year by TRUSTe, only 55% of US consumers entrust their data to online companies. 58% are worried about companies sharing their data with other companies. And most importantly, more US consumers are worried about online privacy (74%) than last year.


First, GFK established that 48% of consumers avoid at least one type of online service. Data suggests that 18% avoid auctions, 17% avoid online banking and 16% avoid social media.

Second, Visa Inc conducted an e-commerce study and found in 2015 that 37% of clients did not purchase on their cell phones because they were concerned about data security. The study also showed that 21% do not buy anything on their cell phones because they do not know whether their retailer accepts card payments on this kind of device.

Two good solutions to try and help to solve this problem could be to provide clear information on data processing and protection, that is, establish clearly how companies will use personal data; and give clients the option of changing their preferences.

Customer service is an essential element in any B2C business. E-commerce has many advantages but people can also have bad experiences, so it is important to ascertain what kind of customer service our clients want, and get familiar with them.

First, when entering a new market, we should always find out what channel users prefer when they need to solve a problem. According to a study carried out by Microsoft last year, the US State of Multichannel Customer Service Report, people tend to prefer the phone in the US. But the service has to be very fast because on average customers only have enough patience to wait 1-5 minutes.

Second, statistics carried out by Forrester shows that just over half of US consumers give up if they cannot find what they want easily or if they do not get an answer to their questions. 89% of these also stop buying or requesting services if the customer service is poor.

A good solution to improve customer services would be to outsource the service.

The techniques to attract customers and get them to be loyal to the brand may be very similar globally. In any case, in the US online market it is common practice to send discount vouchers and coupons as a way of keeping customers happy and getting them to stay loyal. Some consumers are great “lovers” of discount vouchers and coupons.

According to statistics carried out by Statista.com, 93% of US consumers use some kind of discount coupon or voucher in their daily shopping. Digital coupons are also becoming more popular – they are used almost twice as much compared to last year.

Discount coupons and vouchers have already become an important tool for companies to improve. They are so popular in the US because they are easy to distribute and access on websites. GroupOn, RetailMeNot and Zulily are some of the most popular websites.

It is up to companies to choose the discounts for the coupons and what they are worth. Coupons will affect customers differently and we always have to bear in mind that there are differences according to the place where we are selling.

According to a study carried out by UPS, last year, Pulse of the Online Shopper Study,61% of those polled in the US would like a free product, a gift voucher or a discount for products they usually consume. 58% prefer a discount on any product and 57% would like to have free shipping.

This is just a small sample of the strengths of US e-commerce. For more information and details you can come to a seminar we are holding tomorrow (14/10/2016) in Barcelona on “Online sales in the US”

 

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2017-01-04 10:00:00
<![CDATA[Romania boosts its online business and joins Ecommerce Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7342 iAdvize gathers important marketing and Online shopping in Romania generated €1.4 billion worth of sales in 2015.

 

 

Store owners in Romania want to break down the barriers of e-commerce. The Association of Romanian Online Stores (Armo) has joined Ecommerce Europe, the association representing 25,000+ companies selling goods and/or services online to consumers in Europe, in order to expand in the European market.

Last year Romania was one of the countries with the largest growth in online shopping – up 24.5%, reaching €1.4 billion. Forecasts for the country say that this digital market will continue to grow and it is expected to reach €2 billion in 2015. This year about 6.8 million people bought at least one item online in Romania.

Florinel Chis, Director of Armo, confirmed that “it is a step forward for Romania’s e-commerce because it means access to the European online market”. Ecommerce Europe now has 17 member countries, including Spain, Italy, Germany, France, Switzerland and Norway, as well as the most recent member, Romania.

 

 

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2017-01-03 10:00:00
<![CDATA[The future of e-commerce and the arrival of artificial intelligence]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7341 iAdvize gathers important marketing and e-commerce managers in Spain to discuss the sector’s future challenges.

 

 

E-commerce is on the rise in Spain, according to data provided by the National Commission for Markets and Competition (CNMC). It rose by 26% last year, exceeding €20 billion turnover for the first time ever. But where is this sector headed? iAdvize, a conversational commerce platform, has gathered important marketing and e-commerce managers in Spain to discuss the sector’s future challenges.

iAdvize is present on 2,500 sites in 40 countries and for years it has been using predictive segmentation to know customers better. According to iAdvize, brands let customers find their own way on their websites, but users’ journeys can affect what they buy. The challenge is to increase the number of visitors who get to the end. In this context, Beatriz Zabalegui, Marketing and Communication Officer at iAdvize in the Spanish market, said that 90% of companies consider customer experience to be the key to stand out from the competition, compared to 35% four years ago.

In order to improve this experience, iAdvize offers tools like Click to Chat, Click to Call or Community Messaging, which offers users help while they are purchasing, at times when traditional stores would be closed. This is very important if we consider that 60% of purchases take place in the evening or at the weekend, which means 70% of missed chances and 10% less profit.

One of the speakers was Pablo Renaud, founder of Ebolution and considered to be an authority on e-commerce. Pablo explained how artificial intelligence is causing disruptive changes in interactions, interfaces, marketing, operations and competitiveness of major e-commerce platforms. “Cognitive intelligence helps us to improve searches and recommendations, the interface, that is, the use of voice and context. What’s more, virtual agents help to improve interaction, operations and ultimately the experience,” Renaud says. 

In this sense, virtual agents already have a very important role in customer service. According to José Luis Zimmermann, General Manager of Confianza Online and Adigital, those systems are the future of interaction, like the keyboard and mouse were at first, and later on smartphones and touch user interfaces. “We are facing an exciting and ever-changing future. In the past, digitalization was an option. Now it is mandatory,”concluded Zimmermann.

iAdvize is a conversational commerce platform that enables companies to interact instantaneously with their visitors through Click to Chat, Click to Call, Click to Video and social networks. It also enables the brand community to interact directly with other visitors to the site through Community Messaging.

iAdvize uses an engine that segments by behavior. This enables it to offer help to visitors when they want it, at the right time and in the right place, increasing conversion, optimization and loyalty rates, and customer satisfaction.

 

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2017-01-02 10:00:00
<![CDATA[Only 2% of Spaniards do grocery shopping online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7340 A survey on consumption habits for 2016 reveals the profile of Spanish consumers. We still prefer actually going to the supermarket to shop for groceries.

 

Amazon, Carrefour, Mercadona and other major stores are only competing for 2% of consumers. Although online shopping apparently seems to be quite popular in Spain, the results of the 2016 survey on consumption habits show that it is less popular when it comes to grocery shopping.

The consumption habits survey has been conducted by a working group made of several consumer associations together with Mercadona, and provides an overview of the consumption habits of Spanish people, by asking 2,000 families. 

Spanish consumers of 2016 choose supermarkets for their daily grocery shopping, especially because of fresh products. They are critical and demanding, like to save money and look after their health, do not like to waste food and are concerned about the sustainability of the agri-food chain.

The survey analyzes consumption habits, factors that influence shopping, and consumers’ knowledge of nutrition, responsible shopping and labeling. The survey draw several conclusions based on the answers.

65% of consumers choose supermarkets for their usual grocery shopping (followed by large supermarkets and specialized shops), and fresh products are top of the list. The data reflects that citizens’ food habits are less healthy than they should be and that they do not know much about allergen-free, organic or GMO foods. What’s more, 75% of those polled believe that the state of the economy has forced them to change some of their consumption and food habits. 

What consumers value the most when selecting a product is its quality, followed by price. As for the reasons for choosing the place to do their shopping, they answered the following: product quality, product price and store closeness. 

Although more and more people are embracing online shopping and their opinion of it has improved (57% of those polled have a positive opinion), only 2% declare that they use it, mainly because consumers still prefer to see the products before buying them. 

Source: Cinco Días

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2016-12-30 10:00:00
<![CDATA[20% of online purchases take place thanks to email]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7339 Email has become one of the tools that has boosted the fast growth of e-commerce in recent years.

 

A study conducted by Custora’s E-Commerce highlights that while email is responsible for 20% of online sales, only 2.1% come from social media. 

As Kevin Young, Chief Marketing Officer at Custora, explains, “E-mail – it’s not sexy, but it works,” and there are many brands that use tools like newsletters to send discounts and promotions that encourage consumers to visit their websites and buy something.

With 55% of consumers turning first to Amazon to look for products, brands need to make an effort to create loyal customers. In this sense, email is a path to the consumer that retailers can control.

In view of its importance, companies have started to develop better email pitches, enabling users to have a more complete experience. They have started to include features like competitions and asking customers to rate certain products.

As well as email, other companies have started to use other tools such as conversational commercevia messaging apps like Siri, WhatsApp or WeChat, which they use to communicate with customers directly.

Source: WWD
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2016-12-29 10:00:00
<![CDATA[UK, third e-commerce market in the world]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7338 US, China and the UK combined account for 61% of the total of B2C online sales around the world.

 

The UK’s e-commerce turnover reached $169 billion in 2014 (€147.63 billion or £108.03 billion), according to the latest Global B2C E-commerce report by the European Ecommerce Foundation. The UK comes third after global giants China and the US. It is the second most popular cross-border destination after the US, and in terms of expenditure online per capita, the UK beats the other two countries. And the good news is... it’s not too late to get on board!

“Asian-Pacific’s strong e-commerce performance is mainly due to the unleashed Chinese e-commerce market,” says Jorij Abraham, Director of the Ecommerce Foundation. “The online turnover of this e-commerce giant grew by 63.8% last year, and reached $538.1 billion. With this, it increased its lead on the American e-commerce market, which grew by 11.7% to $482.7 billion.”

The UK ranks third, with a B2C e-commerce turnover of $169.0 billion. Yet, in terms of average spending per e-shopper, the UK leads the way. In 2014, British e-shoppers each spent $4,082 on average. American online shoppers ranked second with $2,888, followed by the French with $2,126. China is somewhat lagging behind, but at $1,703, the average spending per e-shopper increased by more than 55% in 2014.

Although the UK is a mature market in which online sales are well established as a conventional channel, participation in online retail reaches 13% (the average in Europe is 5%). This proportion is expected to grow to 23% by 2018, which shows a clear upward trend and a great market potential.

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2016-12-28 10:00:00
<![CDATA[Overview of the growth of Mexico e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7337 It is not easy to talk about the evolution of e-commerce in Mexico. There are several factors against it, all relating to the slow digital transformation in various sectors.

 

In 2015 Mexico managed to increase its income by 59% compared to 2014, reaching 257.09 million pesos generated exclusively through e-commerce.

About 7 out of 10 internet users in Mexico today have bought at least one item online, from Mexico or abroad. 10 million people started to use internet from 2014 to 2015, which means that in absolute terms the amount of online buyers increased by 10% in this period.

There are several factors that encourage buyers to finally decide to make a purchase, like payment security, free shipping and guaranteed refund policies.

According to a study conducted by the AMIPCI (Mexican Internet Association), 91% of buyers say that what encourages them to buy is having secure payment methods, 90% mention free shipping, and 89% want a guaranteed refund policy.

Lastly, there is a growing trend – mobile devices are most probably going to help e-commerce to grow. This can be seen in 2016 and the AMIPCI proves it in their report.

 

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2016-12-27 10:00:00
<![CDATA[2016: More Europe, more International, more Digital]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7336 The year of International digitalization.    

An exciting year for the evolution of Spanish international trade is coming to an end. Thanks to the highest general economic growth with a 3% rise of GDP, we are once again leaders in Europe in terms of economic growth, and it has been interesting to see that exports have become a driving force for this growth. The foreign trade sector has been one of the most important elements that have helped Spain to overcome the recession.

Exports are growing 1.3% YoY, while in the Eurozone in general they dropped 0.4%, and 1.1% in the European Union. Exports in France also fell (-1.4% YoY), and in the UK (-4.8%); they grew in Germany (0.8%) but less than in Spain. 

But this time the trade balance has been positive for many quarters.

As a result, from January to August 2016 the trade deficit reached €11 billion, 31.6% less than last year and the second best figure for the January-August period since 1997. The cover rate reached 93.8%, up 2.7% on 2015 (91%), and second best figure recorded and only exceeded by the total for 2013.

By geographic area we can see how exports to the EU (66.3% of the total) increased by 4.5% in the first eight months of 2016, compared to the same period last year. As for sales, in the EU they rose by 5.6%, about 14% of the total.

The unfavorable situation of emerging countries, however, caused exports to third countries (33.7% of the total) to fall by 4.4% over the same period, with significant drops in exports to important markets like Latin America, North America and the Middle East.

We must consider how the digital world helps growth in foreign trade, and how internet is helping in this new situation. New technologies facilitate access to foreign markets beyond the traditional set-up of trade fairs-distributors, where people have to be physically present. Now it is all about contacting potential consumers using international digital marketing and if possible establish a business relationship that is as direct as possible.

E-commerce, either directly on Spanish companies’ websites and online stores or via marketplaces like Amazon, Booking or Solostocks, gives us a new scene with new opportunities available not only to major exporting companies but also to any SME who wishes to embrace them and have a competitive advantage when selling its products in any market.

It is hard to understand digital internationalization in Europe without being overwhelmed by Amazon Europe’s figures, who expects to bring profits of €22 billion in 2016. A new scene in which that turnover is not only the turnover of Amazon itself but also indirectly of thousands of SMEs that use the marketplace as a sales channel and have turned it into the main online sales website in Europe.

Technology is helping many sectors to cut out the middleman. Spanish companies are now able to reach consumers directly in strong sectors like fashion, footwear and agri-food products. It gives manufacturers and producers an unprecedented chance to strengthen their relationship with their clients, improve their profit margins and plan a direct sales strategy, with no middlemen.

There are still things that need improving, obviously. There is still a digital divide in business, which means that Spanish companies are less digitalized than consumers, and often less than their competitors in the English-speaking world. The situation in France is quite similar – every day French companies lose digital market share to British or German companies, and B2B is especially low compared to what you would expect from a fairly digitalized economy like France.

We are therefore coming to the end of a year of consolidation of international digitalization, in which important steps have been taken towards the consolidation of a Digital Single Market in Europe. What was just a dream a few years ago has become an undeniable necessity.

Demanding challenges require joint efforts and the success we need will only be possible with efficient public-private partnerships; and small, medium-sized and large companies and the administrations will need to come up with a coordinated action plan, and ICEX will have to lead the way in this transformation.

Leonard Pera

General Manager at Open-Ideas

President of International Commission AUTELSI.

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2016-12-26 10:00:00
<![CDATA[US e-commerce continues to grow]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7335 According to a report by the US Department of Commerce, the US e-commerce market continues to grow at a healthy rate as consumers take advantage of varied channels for online orders across product categories.

According to the Q3 2016 report, as online sales growth continues to outpace the total retail market, merchants will need to focus on enhancing their platforms across digital channels to meet the increasingly diverse needs of their consumers.

In fact, this report says that e-commerce growth is dwarfing that of the total retail market in the US. Total retail sales in the US grew just 2.2% year-over-year (YoY), totaling over $1.2 trillion in Q3 2016. This is the same growth rate reported in both Q2 and Q1 2016.

Online sales continue to soar: Total US e-commerce sales grew 15.7% YoY, reaching over $101 billion in Q3. E-commerce is also growing its market share. Online orders account for 8.4% of total retail sales in Q3, which is up from 7.4% in the comparable 2015 quarter.

An interesting fact about US e-commerce is that mobile is leading the way in e-commerce growth. Much of digital retail traffic now happens on mobile. In fact, mobile devices accounted for 47% of traffic in Q2 2016, ahead of desktop computers and tablets.

 

In spite of this, conversion rates are not as high on mobile devices as they are on desktops.

Source: Actualidad Económica

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='114' src='http://www.emarketservices.com/Clubs/ems/news/USA-ecommerce(1).jpg' border=0 alt='US e-commerce continues to grow'>
2016-12-23 10:00:00
<![CDATA[Which are the leading countries in e-commerce?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7334 China

There has been a clear rise in e-commerce in China, at the same time as the world’s largest online retailer, Alibaba, has enjoyed a sales boom. In China, e-commerce has grown 35% since 2013, twice as much as the leading countries, except for Germany and Brazil. It is estimated that China’s online sales will double in 2018.

 

United States

Online retail in the US continues to grow, and total retail sales are expected to grow 10% by 2018. There is a large gap between China and the US and the rest of countries, which shows that these two superpowers clearly dominate the market. By the way, Amazon is the largest retailer in the US.

 

United Kingdom

Even though it comes third on the list, there is a gap of over $200 billion between the UK and the US. In any case, the UK has the highest amount of online sales compared to total retail sales, at 13%.

 

Japan

Online sales in Japan are promoted by online retailer giant Rakuten, one of the largest retailers in Japan and in the world. Interestingly enough, they offer other kinds of services like banking, travel, brokerage, etc.

 

Germany

Germany has experienced its second largest growth in e-commerce since 2013, just behind China and only just topped by Brazil. Germany also comes fourth in terms of retail sales percentage, boosted by Amazon which is the most important online retailer in this country.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/ecommerce-mundial cuadrada.jpg' border=0 alt='Which are the leading countries in e-commerce?'>
2016-12-22 10:00:00
<![CDATA[In China, m-commerce leader, 90% of consumers buy via their smartphones]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7333 Women’s fashion is the second most popular product in the country purchased on smartphones.

 

 

M-commerce encourages consumption in China. 90% of Chinese consumers made at least one purchase using a smartphone in 2015, and at least 50% of these purchased 2 or 3 products a month using their mobile devices. Women’s fashion is the second most demanded product in China, with 56.7% of customers, just after groceries.

China has become an oasis for m-commerce, according to the “China’s Connected Consumers 2016” report by consultancy firm KPMG. This report also reflects the evolution of mobile commerce in the UK and the US, where the amount of consumers who made at least one purchase using their smartphones was just under 75%.

The advance of mobile commerce can also be seen in sales. According to forecasts by marketing company eMarketer, m-commerce generated almost 50% of the total of internet sales in 2015. This year the consultancy firm predicts that these sales will rise by 51.4%, accounting for more than half of China’s e-commerce turnover, and that purchases using mobile devices will reach $1.5 trillion in 2019.

The rise of mobile commerce became obvious on Singles’ Day, a day of discounts led by the giant Alibaba. In just 24 hours the company sold about $18 billion worth of products and 80% of these purchases were made using cell phones.  

“Some people believe that e-commerce does not help the country’s economy to grow because it means that people stop going to the mall and they purchase cheap products,” explains Jessie Qian, Head of Consumer Markets at KPMG. “But the truth is quite the opposite – e-commerce has a great positive impact on China’s economy,” she says.

According to China’s National Bureau of Statistics (NBS), consumption in this country accounted for 66.4% of the Gross Domestic Product (GDP), 15.4% more than in 2015. In the latest five-year plan promoted by Beijing, e-commerce is set to be one of the segments to be boosted in order to turn it into a future driving force for growth in China.  

Source: Moda.es

]]> <p> <img style='cursor:pointer;cursor:hand' width='159' height='100' src='http://www.emarketservices.com/Clubs/ems/news/ChinaPhone.jpg' border=0 alt='In China, m-commerce leader, 90% of consumers buy via their smartphones'>
2016-12-21 10:00:00
<![CDATA[Lokal D, a new marketplace looking for independent designers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7332 The platform was created by two 28-year-olds looking to make design products available to everyone in Mexico, the US and Latin America.

 

 

Bazaars – those markets on wheels that take place 1-4 times a year – were Ricardo Ruiz Maza and Santiago Cepeda’s field of study when they were at university. They wanted to discover how in a 2x2 space about 200 local designers and producers tried to attract customers to sell their own creations.

The aim was to recruit sellers who wanted to offer their products online and have a continuous sales process. All this would happen via their Lokal D sales platform.

The site that was launched in 2015 is a marketplace where independent fashion, interior and furniture designers from Mexico can create, in less than 10 minutes, their own space to sell their products, without having to keep a physical shop or be limited by prices and inventories.

“We wanted to give them a place where they are recognized because of their talent and not because of their production capacity, and we are just in charge of selling,” explains Ruiz Maza, co-founder of the e-commerce website. The main obstacle for small designers is not having enough capital to keep a physical shop, or meet the production capacity that retailers like Liverpool and Palacio de Hierro demand, he explains.

 

To their surprise, when they worked on the beta version between June and December 2014, the entrepreneurs had about 60 sellers that they managed to recruit at La Lonja Mercantil and Bazar Gilberto, two of the most important places in Mexico City that promote local businesses.

This happened because the marketplace concept is highly recommended for anyone, as it “helps to get customers who would be too expensive and difficult to reach otherwise,” explains the Chairman of the Mexican Association of Online Retailers (AMVO), Eric Pérez-Grovas.

What’s more, according to the E-commerce Study 2016 drafted by the Mexican Internet Association (AMIPCI), internet shopping is increasing in the country: 7 out of 10 Mexicans have bought at least one thing online so far this year. This is 10% more than last year.

“It was really easy to get them on board,” adds Ruiz Maza, 28, who says that right now there are almost 300 designers on the site, and about 1,500 products were sold last month.

The marketplace model that focuses on original designs is tried and tested all around the world. For example, US-based site Etsy, which currently has 27 million active sellers and has sold 40 million products since 2009. In Europe there is an important website, Storenvy, which gathers more than 50,000 small shops, and in Asia we find Pinkoi, which has sold more than 2 million products.

In Mexico, says the co-founder, Lokal D is shaping up as the leading design marketplace, although there are competitors, like Kichink, Diseña.mx and Sacional.com

The platform currently covers the entire country, 40% of the goods that are on offer come from Mexico City, and 60% come from states like Yucatán and Guadalajara.

The platform does not charge designers for subscribing but does ask for 25% commission on each sale. 10 % of the commission goes to Lokal D, 5% are bank fees and 10% is reinvested in marketing for the designer’s brand.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='119' src='http://www.emarketservices.com/Clubs/ems/news/lokal--D.jpg' border=0 alt='Lokal D, a new marketplace looking for independent designers'>
2016-12-20 10:00:00
<![CDATA[China leads m-commerce and luxury industry globally]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7328 In 2015, 90% of Chinese consumers purchased at least one item on a smartphone, and 50% of these purchased 2 or 3 products a month using their smartphones.

 

 

This is the data provided by “China’s Connected Consumers 2016”, a report drafted by KPMG which reflects the evolution of mobile commerce in the UK and the US, where the rate of consumption via smartphones was less than 75% in the past year.

eMarketer explains that according to forecasts mobile commerce will rise by 51.4% in China, representing more than half of their online market turnover. The consultancy firm informs that mobile purchases could reach $1.5 million in 2019.

In fact, on Singles’ Day”, out of all the purchases made on Alibaba, worth $18 billion in total, 80% were made from a cell phone.

As well as having the largest mobile commerce market, the luxury industry is also very popular in China.

The “The Luxury and Cosmetics Financial Factbook” report published by EY states that 33% of the €253 billion that this market sold in 2015 came from purchases made by Chinese consumers, and 80% of these products were purchased in the European market.

According to Llorenç López Carrascosa, leading partner of the EY consumption products and distribution sector in Spain, Italy and Portugal, “the luxury industry has shown its growth potential even in times of geopolitical instability and less growth in emerging markets that are so important for the industry, like China”.

Source: Modaes

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/moda-online1 cuadrada.jpg' border=0 alt='China leads m-commerce and luxury industry globally'>
2016-12-19 10:00:00
<![CDATA[Amazon reportedly in talks to buy e-commerce company in the Middle East]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7327 The US e-commerce giant might be getting ready to enter new markets.

 

 

Amazon is in talks to buy Souq.com, a Dubai-based online retail service that operates in the Middle East and sells more than 1.5 million products every year.

The Seattle-based company is considering making a bid to buy all of Souq.com, and although they have not reached a final agreement, the price that could close the deal would be in the region of $1 billion.

Souq.com has asked Goldman Sachs to look for a buyer for its shares in the company, and those held by Tiger Global Managements and the Naspers group might also be sold, according to Bloomberg.

The purchase of Souq.com would be a very interesting operation for Amazon because it is a business that is present in the United Arab Emirates, Egypt and Saudi Arabia, which are markets that reach 120 million people in total, in countries in which Amazon does not have its own site.

For more information: http://www.silicon.es/amazon-esta-interesada-adquirir-una-empresa-ecommerce-oriente-medio-2323774#EBGki1UoEUzM5qus.99

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='122' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-world(1).jpg' border=0 alt='Amazon reportedly in talks to buy e-commerce company in the Middle East'>
2016-12-16 10:00:00
<![CDATA[Euromonitor International: e-commerce to account for 13% of sales in 2021]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7326 The consultancy firm predicts that e-commerce is going to grow significantly. Mobile will account for 55% of internet sales.

 

 

“Consumers will continue to research and shop across all channels, and retailers are employing omnichannel tactics to be where consumers are,” says Michelle Grant, Head of Retailing at Euromonitor International. The rising demand for convenience will also reshape the retail landscape, driven by socioeconomic and demographic trends. The world population is expected to grow by more than 30% by 2030.


“The growth in these channels reflects consumers’ desire to maximize time and money, and the importance of smaller food stores that are easy to access and navigate”, says Tim Barrett, Global Retail Analyst at Euromonitor International .


Technological advances will further perpetuate retailers’ convenience offerings. This trend is now expanding into emerging markets.


“Retailers that can add convenience to consumers’ daily activities at the right price will be the best positioned to succeed,” says Barrett.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/ecommerce cuadrada.jpg' border=0 alt='Euromonitor International: e-commerce to account for 13% of sales in 2021'>
2016-12-15 10:00:00
<![CDATA[Evolution of online fashion in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7325 From €580 million to €1.6 billion: five years of online fashion in Spain.

 

 

Over the past five years, online clothes shopping in Spain has almost tripled its turnover. The online fashion sector’s turnover has shot up by 175%, and has become one of the five most demanded products by online consumers in Spain.

The good evolution of online clothes shopping is reflected in the success of e-commerce in Spain, which went from billing €9.114 billion in 2010 to €20.745 billion in 2015. Online sales in Spain have increased at the same time as the number of consumers, which has doubled in this period – from 11 million to 20.4 million. In this context, fashion has been able to grow with the market and adapt to the evolution of technology as customers have been embracing the digital world.

From 2010 to 2015, online fashion sales went from generating €581.3 million to €1.6 billion, according to the latest data from the National Observatory of Telecommunications and the Information Society (ONTSI). Its importance in this ecosystem has also evolved positively, accounting for 8% of the total.

In 2010, online fashion sales in Spain were just under €600 million, although they did account for 6.4% of the total and fashion was the fourth most demanded product online. And as for sales, the evolution of online fashion in Spain has had its ups and downs, but it has always been one of the top five products preferred by consumers in Spain.

In 2015, online fashion in Spain was worth €1.6 billion, with an average expenditure of €200.2 per person, 24.8% up on the previous year. In total, 40% of consumers purchased at least one item of clothing online. In 2015 fashion confirmed its recovery and this could be seen online, too. At the time, the International Monetary Fund (IMF) predicted that Spanish economy would grow by 3.07% and that consumer confidence would be boosted. This had a direct impact on how Spaniards consumed fashion, a sector that increased its sales in physical stores by 5.1%.

The profile of online buyers has also changed over the last few years, too. At first it was mainly middle class or middle-low class 15-24 year-olds who were purchasing clothes online, but nowadays it is middle-class and middle-high class 35-49 year-olds who are purchasing fashion online the most.

 

Source: Moda.es

]]> <p> <img style='cursor:pointer;cursor:hand' width='250' height='173' src='http://www.emarketservices.com/Clubs/ems/news/modaespaña.jpg' border=0 alt='Evolution of online fashion in Spain'>
2016-12-14 10:00:00
<![CDATA[Amazon Business launches in Germany]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7323 It’s the first Amazon Business beachhead in Europe. Among the services it provides to sellers are offering exclusive pricing to individual customers and shipping via Fulfillment by Amazon. At left, the home page at Amazon.de/business translates as “AmazonBusiness Overview: All that you love about Amazon. For Enterprises. Create free account.”

 

Like in the United States, it launched after Amazon had already built a strong following with the retail-focused Amazon.com. Germany is Amazon’s largest market outside of the United States, with $11.82 billion in 2015 sales, or 11% of total sales of $107.01 billion.

“Retail customers have been enjoying Amazon’s large selection, convenience and good prices for a long time,” says Markus Schoebel, director for Amazon Seller Services in Germany. “With Amazon Business, our business customers can now do the same.”


Martin Müller, managing director of Baustoffshop, a building materials company with over 200 locations in Germany, says Amazon Business will help his company reach more customers with targeted offers. "We’re specialized in selling heavy building materials, from plasterboards on pallet to truckloads of bricks,” he says in a statement Amazon released today. “With Amazon Business we can simply increase our reach among business customers. And features such as quantity discounts helps us to target business customers more easily."

As in the United States and other markets, Amazon has long sold business and industrial supplies—such as rolls of thermal paper for point-of-sale machines and metal-cutting tools—on its site for Germany, Amazon.de. But with a dedicated Amazon Business section now at Amazon.de/business, sellers based in Germany as well as outside the country can now market to businesses there with a wider range of services.

Amazon Business plans to eventually offer a service for calculating Europe’s VAT, or value-added tax, and include it in product pricing and customer invoices. It’s letting sellers on Germany’s Amazon Business pre-enroll now for the service. VAT is a system of adding tax for each stage of production of a product, with the tax rate usually set based on the location of the customer

Source B2B ecommerce world 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/Clubs/ems/news/Amazon-DE(1).jpg' border=0 alt='Amazon Business launches in Germany'>
2016-12-12 10:00:00
<![CDATA[Instagram ventures further into eCommerce by adding a new feature to its app.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=7310 Around 20 retail companies in the United States will collaborate with Instagram by including “organic posts” in their products.

 

 

Instagram, an app with over 500 million active users, has taken a further step towards integrating eCommerce features on its platform.  This process began in 2015 when it included the “Shop now” option among its advertisers. This feature redirects Instagram users directly to the advertiser's online store.

According to Jim Squires, director of market operations at Instagram, in the magazine Fortune, before confirming an order and completing the product purchase, 60% of people look at numerous options and in most cases request more information than can be seen from just a photograph, such as price, composition, availability and more. The aim of this new Instagram feature is to cover the current gap between the time Instagram users identify a product that interests them and when they actually confirm the purchase. 

The new feature is the message that appears at the bottom left of the photograph which says “Tap to view”.  Clicking on it will reveal tags in each photo to identify the products in the photo that have an option for further information. Once the product in question has been selected, if the Instagram users are still interested after receiving all the information available on the product, they will be redirected to the advertiser's website when they click on “Shop now”.

To test the success of this feature, Instagram will work in partnership with 20 prestigious mainly fashion brands such as Abercrombie & Fitch, J.Crew, Kate Spade New York, Levi’s Brand, Macy’s and Michael Kors among others.

This option will be free at the start, as until now Instagram's revenues are not associated with the sales made by using its app, but with the number of advertisers or advertising campaigns disseminated via its platform. This could change in the future as part of the process whereby a platform or social network evolves towards an online sales platform. 

Sources: Fortune, Instagram, El Economista

]]> <p> <img style='cursor:pointer;cursor:hand' width='230' height='113' src='http://www.emarketservices.com/Clubs/ems/news/instagram.jpg' border=0 alt='Instagram ventures further into eCommerce by adding a new feature to its app.'>
2016-12-09 10:00:00
<![CDATA[Paco Pan, CEO of ForChinaTrade: “We're a showcase for Spanish products in China”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2695 ForChinaTrade was created by Paco Pan, a Chinese entrepreneur established in Spain for over 20 years, with the goal of promoting Spanish products in China.

 

We interview its CEO to find out what advantages Spanish companies can gain from using the platform, how it positions itself in such a competitive market, and how it helps manage sales.

China is an appetizing online market, with 600 million online consumers keen to acquire foreign goods. But highlighting the quality of the Spain brand is the first step on the road to success.

 

ForChinaTrade was created by Paco Pan, a Chinese entrepreneur established in Spain for over 20 years, with the goal of promoting Spanish products in China.

 

We interview its CEO to find out what advantages Spanish companies can gain from using the platform, how it positions itself in such a competitive market, and how it helps manage sales.

 

Don't miss this interview with Paco Pan where he tells us how ForChinaTrade acts as a showcase for Spanish products in China. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Paco-Pan--For-China-Trade-P(1).jpg' border=0 alt='Paco Pan, CEO of ForChinaTrade: "We're a showcase for Spanish products in China"'>
2017-05-18 10:00:00
<![CDATA[Macarena Baylos, head of the European Projects Area at Hub Advisor: “At Tradeit we offer a commercial and technological collaboration channel for traditional agrifood companies “]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2690 TRADEIT is an eMarketplace for traditional agrifood companies, particularly dairy, meat and bakery firms.

We interview Macarena Baylos, head of the European Projects Area at Hub Advisor, who tells us how this eMarketplace began, how it benefits food companies, and how it helps resolve the challenges in this sector.

TRADEIT is an eMarketplace for traditional agrifood companies, particularly dairy, meat and bakery firms.

Funded by the European Union, this project pursues the transfer of technological knowledge and the commercial exchange between European SMEs in the sector.

 

We interview Macarena Baylos, head of the European Projects Area at Hub Advisor, who tells us how this eMarketplace began, how it benefits food companies, and how it helps resolve the challenges in this sector.

Discover this platform that encourages commercial and technological collaboration between food companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Macarena-BAYLOS---TRADEIT(1).jpg' border=0 alt='Macarena Baylos, head of the European Projects Area at Hub Advisor: "At Tradeit we offer a commercial and technological collaboration channel for traditional agrifood companies "'>
2017-05-04 10:00:00
<![CDATA[Triana Bermúdez-Cañete, from Qashops: “Our software makes it possible to manage the presence on multiple electronic marketplaces from a single place”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2681 When companies decide to take part in several eMarketplaces at the same time, they are faced with the problem of having to adapt to the internal managers on each platform, which are often not very user-friendly. This is what prompted the creation of QaShops to help with their joint management.

 

Don't miss this interview with QaShops which shows how to manage the presence on multiple marketplaces from a single point.

When companies decide to take part in several eMarketplaces at the same time, they are faced with the problem of having to adapt to the internal managers on each platform, which are often not very user-friendly. This is what prompted the creation of QaShops to help with their joint management.

We talk to Triana Bermúdez-Cañete, Marketplace Business Development at QaShops, who tells us how this tool works, how it can help manage the brands' presence on eMarketplaces, and how it allows B2B companies to adapt their sales model to the end consumer.

 

Don't miss this interview with QaShops which shows how to manage the presence on multiple marketplaces from a single point.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/QShop-peq(1).jpg' border=0 alt='Triana Berm&uacute;dez-Ca&ntilde;ete, from Qashops: "Our software makes it possible to manage the presence on multiple electronic marketplaces from a single place"'>
2017-04-06 10:00:00
<![CDATA[How to implement an omnichannel strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2678 The online store, the physical business, the sales app for cellphones and tablets... There are ever more channels available for reaching the consumer, and each one requires a specially adapted strategy. However these channels shouldn't be isolated, but interconnected.

Find out how you can implement an omnichannel sales strategy in your company

The online store, the physical business, the sales app for cellphones and tablets... There are ever more channels available for reaching the consumer, and each one requires a specially adapted strategy. However these channels shouldn't be isolated, but interconnected.

In this article we talk to experts in omnichannel trading to ask them about the steps to take to create a successful omnichannel strategy and avoid the most common pitfalls, before looking at some success stories.

Find out how you can implement an omnichannel sales strategy in your company

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Newsletter-209-Med(1).jpg' border=0 alt='How to implement an omnichannel strategy'>
2017-03-09 10:00:00
<![CDATA[Internationalization through Social Media]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2676 Social media are an important meeting place for consumers and companies worldwide.

In this article we show some of these amazing figures and talk to experts in social media and internationalization, in order to find out how companies can fully exploit the potential of these channels for accessing new international markets.

Social media are an important meeting place for consumers and companies worldwide. Every year the number of users, platforms and functions available increase exponentially: Facebook's "population" is now larger than any country in the world. 

In this article we show some of these amazing figures and talk to experts in social media and internationalization, in order to find out how companies can fully exploit the potential of these channels for accessing new international markets.

Learn from the experts how to use social media in your internationalization strategy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Boletin-Destacado(1).jpg' border=0 alt='Internationalization through Social Media'>
2017-02-08 10:00:00
<![CDATA[deMartina.com: eMarketplaces help us to link the brand with agile delivery and versatility in the catalog]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2675 Selling online in your own virtual store and also on third-party eMarketplaces are complementary commercial strategies for reaching different audiences. This is one of the conclusions of our article describing the experience of deMartina, an online toy store specializing in top brands like Lego and Playmobil.

 

Selling online in your own virtual store and also on third-party eMarketplaces are complementary commercial strategies for reaching different audiences. This is one of the conclusions of our article describing the experience of deMartina, an online toy store specializing in top brands like Lego and Playmobil.

We interview its Chief Marketing Officer, Elena Estévez, who tells us how they began using eMarketplaces, the advantages of being present on them, and what it means in terms of their daily work.

Find out how eMarketplaces have allowed the brand DeMartina to offer speedy deliveries and a versatile catalog.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/deMartina-Bol(1).jpg' border=0 alt='deMartina.com: eMarketplaces help us to link the brand with agile delivery and versatility in the catalog'>
2017-01-25 10:00:00
<![CDATA[Manuel Durán, co-founder of B2bio “Any company working in the organic production industry can use our services”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2669 We talked to B2Bio co-founder Manuel Durán Quintero to find out what types of products can be included in their marketplace, how to sign up, the benefits of using it and how it helps companies to go international.

Read our interview in which he tells us that B2Bio is for any company linked to organic production.

The popularity of organic and sustainable products is on the rise. This trend does not only affect the food industry, but other sectors too. B2Bio is a marketplace that helps these companies to work together and look for new trade opportunities through its marketing and communication channels.

 

We talked to B2Bio co-founder Manuel Durán Quintero to find out what types of products can be included in their marketplace, how to sign up, the benefits of using it and how it helps companies to go international.

 

Read our interview in which he tells us that B2Bio is for any company linked to organic production.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/B2bioPeq(1).jpg' border=0 alt='Manuel Dur&aacute;n, co-founder of B2bio "Any company working in the organic production industry can use our services"'>
2016-12-22 10:00:00
<![CDATA[El Navarrico: in eMarketplaces you can find interesting market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2668 El Navarrico is a family-run company with three generations of experience who have dedicated their lives to this SME that produces canned and bottled vegetables. They have successfully combined tradition with innovation, and have opted to include eCommerce in their commercialization strategy. 

Read our success story from El Navarrico, and learn how you can find interesting market niches in eMarketplaces.

 

El Navarrico is a family-run company with three generations of experience who have dedicated their lives to this SME that produces canned and bottled vegetables. They have successfully combined tradition with innovation, and have opted to include eCommerce in their commercialization strategy. 

We talk to Patxi Pastos, Commercial Director of El Navarrico, who shares with us their online sales strategy, the advantages of using eMarketplaces and some tips and recommendations for companies who wish to make the leap to online commercialization.

Read our success story from El Navarrico, and learn how you can find interesting market niches in eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/EMS/prod/Conservas-el-Navarricopeq(1).jpg' border=0 alt='El Navarrico: in eMarketplaces you can find interesting market niches'>
2016-12-08 10:00:00
<![CDATA[Camille Maciet of Stylight: “The companies that work with us have easy access to other international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2665 With over 10 million single visitors and presence in 15 markets including Germany, France, United Kingdom and United States, Stylight is an online fashion store aggregator that is a reference worldwide.

Find out how to access other international markets easily with Stylight.

With over 10 million single visitors and presence in 15 markets including Germany, France, United Kingdom and United States, Stylight is an online fashion store aggregator that is a reference worldwide.

We interview Camille Maciet, Business Manager for Spain and France at Stylight, and ask her what kind of stores and brands can use this platform, what are the criteria for inclusion, and her recommendations for online fashion stores.

Find out how to access other international markets easily with Stylight.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Stylight-peq(1).jpg' border=0 alt='Camille Maciet of Stylight: "The companies that work with us have easy access to other international markets"'>
2016-11-24 10:00:00
<![CDATA[Lola Cruz Shoes: eMarketplaces as an additional channel for international sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2661 Lola Cruz is a successful footwear brand that creates and distributes exclusive designs. Since 2014 it has been present in several eMarketplaces from which it sells to countries such as Italy, Belgium, Germany, Netherlands, United Kingdom and France, among others.

 

Learn from the experience of Lola Cruz, which uses eMarketplaces as an additional channel for international sales.

Lola Cruz is a successful footwear brand that creates and distributes exclusive designs. Since 2014 it has been present in several eMarketplaces from which it sells to countries such as Italy, Belgium, Germany, Netherlands, United Kingdom and France, among others.

 

In this success story they tell us about their experience, the platforms they are present on, the day-to-day running of these marketplaces and the main advantages of being present on them.

 

Learn from the experience of Lola Cruz, which uses eMarketplaces as an additional channel for international sales.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Lola-Cruz-calzado---Peq(1).jpg' border=0 alt='Lola Cruz Shoes: eMarketplaces as an additional channel for international sales'>
2016-11-10 10:00:00
<![CDATA[Verónica Carrascosa, CEO and founder of Smiling Things: “We want to be a benchmark marketplace for new brands”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2654 Smiling Things arose from this idea, as a marketplace geared to new brands that are seeking to make a name for themselves. We interview Verónica Carrascosa, its founder and CEO, who tells us a little more about how it started and what firms can expect from being present on this online marketplace.

 

 

 

We're seeing a growing trend in street markets and pop-up stores that come and go practically overnight, but whose original products make a special impact on shoppers. 

Smiling Things arose from this idea, as a marketplace geared to new brands that are seeking to make a name for themselves. We interview Verónica Carrascosa, its founder and CEO, who tells us a little more about how it started and what firms can expect from being present on this online marketplace.

See for yourself how Smiling Things is working to become the benchmark online sales platform for new brands.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Smiling-Things-Peq(1).jpg' border=0 alt='Ver&oacute;nica Carrascosa, CEO and founder of Smiling Things: "We want to be a benchmark marketplace for new brands"'>
2016-10-26 10:00:00
<![CDATA[Massiel Galán at Livingo: “Our platforms allow furniture companies to internationalize smoothly”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2653 We interview Massiel Galán, Country Manager Spain for Livingo, who tells us how their comparers work, what countries they're present in and how to sign up with them.

It is sometimes complex and costly to make online stores stand out over the competition in both the national and international market. This is why product comparison solutions like Livingo –oriented to the furniture and decorations sector– have emerged to help customers find what they're looking for, and to group demand by sending classified traffic towards them.

We interview Massiel Galán, Country Manager Spain for Livingo, who tells us how their comparers work, what countries they're present in and how to sign up with them.

Find out how Livingo can help with the internationalization of online furniture stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Livingo-peq(1).jpg' border=0 alt='Massiel Gal&aacute;n at Livingo: "Our platforms allow furniture companies to internationalize smoothly"'>
2016-10-14 10:00:00
<![CDATA[Luis Ongil, from Percentil.com: “Premium shopping is what makes us stand out”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2648 PERCENTIL.com is an online store selling nearly new women's and kids' clothing. It opened in 2012 and after four years they are a leading store in Spain and abroad – in Germany and France they have sold 1.5 million items.

 

Luis Ongil, CEO and co-founder of PERCENTIL, tells us how they came up with the idea and how it has developed, and he gives interesting tips so that other entrepreneurs and companies can also succeed.

 

Don't miss the interview with Luis where he tells us that a premium shopping experience is what makes PERCENTIL stand out.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Percentil-peq-2(1).jpg' border=0 alt='Luis Ongil, from Percentil.com: "Premium shopping is what makes us stand out"'>
2016-09-29 10:00:00
<![CDATA[Susana Voces of eBay España: “We want to be the perfect partner for SMEs that are starting to export their products”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2330 With over 157 million active users and 22 million vendors, eBay is one of the largest online marketplaces in the world. Although it began as an auction portal, today more than 80% of its products are new, and 85% are sold directly at a fixed price.

 

We interview Susana Voces, General Manager of eBay in Spain, who tells us all about her Acelera program with eBay, the advantages of the internationalization of this platform, how to register, the costs involved, and an example of a success story in foreign sales.

 

Find out how eBay can become the perfect partner for SMEs looking to start exporting.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Susana-VoceseBay-peq(1).jpg' border=0 alt='Susana Voces of eBay Espa&ntilde;a: "We want to be the perfect partner for SMEs that are starting to export their products"'>
2016-09-15 10:00:00
<![CDATA[Mobile payments: a rapidly expanding market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2609 How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

How to market products is changing rapidly, becoming ever more virtual and ubiquitous. In tandem, payment methods have transformed and adapted to new consumer requirements to favour these commercial innovations.

This report looks at the current mobile payments market situation, the figures, the different players and the solutions they provide to users and businesses to pay with these devices.

Get up to speed on the now and the future of mobile payment methods - a rapidly expanding market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MPmovilesPeq2(1).jpg' border=0 alt='Mobile payments: a rapidly expanding market'>
2016-07-28 10:00:00
<![CDATA[Aleix Torné, of the Nova Ágora Group: “Interempresas provides communication tools to help companies enhance their business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2593 INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

Find out how Interempresas fosters the business of companies through a range of communication tools

INTEREMPRESAS has been informing and connecting companies to help them in their B2B commercial activities for more than 25 years. www.interempresas.net is part of the Nova Ágora Group. Over recent years it has grown exponentially, diversifying its business lines.

We interview Aleix Torné, Head of Strategy and Corporate Development at the Nova Ágora Group, who tells us about the evolution of Interempresas, how its strategy of generating media content works, and its international expansion plans.

Find out how Interempresas fosters the business of companies through a range of communication tools

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Innterempresas-peq(1).jpg' border=0 alt='Aleix Torn&eacute;, of the Nova &Aacute;gora Group: "Interempresas provides communication tools to help companies enhance their business"'>
2016-07-13 10:00:00
<![CDATA[Pepita Marín, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2578 In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

WE ARE KNITTERS was launched in 2010 by two entrepreneurs, Pepita Marín and Alberto Bravo, after they noted that knitting was experiencing a resurgence in popularity as a great way to relieve stress. They decided to import the trend to Spain with an online store selling wool and accessories to younger consumers.

Today, WE ARE KNITTERS is a sector benchmark, with 25 employees, selling its products not only in Spain but also in the United States, Germany and France.

In this success story, WE ARE KNITTERS tells us which platforms they use and what their strategy has been in electronic marketplaces, and offers some helpful tips for businesses looking to sell through these channels.

Discover the WE ARE KNITTERS success story and how it made its way to international markets!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weareknitters-Peq 2(1).jpg' border=0 alt='Pepita Mar&iacute;n, co-founder and CEO of WE ARE KNITTERS: "Electronic markets are a great showcase for brands"'>
2016-06-30 10:00:00
<![CDATA[OMBIP, the new ideas market for audiences of all kinds]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2577 This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

This digital platform puts organizers of events and forums in direct contact with experts in a wide range of fields of knowledge. Luis González Sotres, director of OMBIP, tells us how it works.

It can sometimes be very hard to find speakers on a specific subject and coordinate their schedules for a specific date. This is the idea behind OMBIP, the online ideas market which brings together organizing companies and conference professionals in a single meeting point.

Don't miss the interview with Luis where he tells us how they help experts share their knowledge and experience with audiences.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/OMBIP-def-Equipo(1).jpg' border=0 alt='OMBIP, the new ideas market for audiences of all kinds'>
2016-06-16 10:00:00
<![CDATA[Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2562 This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China. Tmall.com is a business within Alibaba Group.

 

This guide takes a look at these two eMarketplaces to find out which to choose, the rates for use, and the steps to take.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/TMALL2 copia(1).jpg' border=0 alt='Practical guide for accessing Tmall.com and Tmall Global. Two gateways for access to consumers in China'>
2016-05-31 10:00:00
<![CDATA[Ernesto Graefenhain, of Shipius: “We offer an integrated shipping service for online stores that is affordable and adapts to each business”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2418 Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services

Logistics is an essential part of e-commerce, because it is the last step between the store and the end buyer. This is why it is basic to have reliable partners when hiring these services.

We have interviewed Ernesto Graefenhain de Codes, Co-founder and Development Director of Shipius, a tool that has been designed to bring stores and shipping companies together, with the best rates and shipping conditions, and that compares options on behalf of online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Foto Ernesto Graefenhain mas pequeña(1).jpg' border=0 alt='Ernesto Graefenhain, of Shipius: "We offer an integrated shipping service for online stores that is affordable and adapts to each business"'>
2016-04-07 10:00:00
<![CDATA[Sucralín extends its reach by selling through distributors on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2400 Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

Sucralin de Sucralose is a young Spanish company engaged in producing and marketing sweeteners based on sucralose, a sugar derivative suitable for diabetics. With its innovative product range and its online and offline internationalisation strategy, it sells its products in markets such as China and Saudi Arabia.

In this a success story we interview its director Óscar Gràcia, who tells us about some of the platforms where they are present, their strategy and how they run their everyday business in the eMarketplaces.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/SucralinMed(1).jpg' border=0 alt='Sucral&iacute;n extends its reach by selling through distributors on eMarketplaces'>
2016-03-17 10:00:00
<![CDATA[Local preferences, a key factor in international eCommerce strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2389 Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

 

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

Internet offers retailers a world of potential. In every corner of the globe, consumers are becoming more comfortable with the concept of cross-border online shopping. This has created untapped opportunities for retailers who are willing and able to sell internationally.

We analyse the 2015 Global Online Shopping Study by Pitney Bowes entitled “One size does not fit all”, which looks at the trends in global eCommerce and the behaviour of online consumers.

This study interviewed 12,000 shoppers in twelve countries, and the most interesting findings are that 33% of the respondents have already made cross-border purchases online from retailers in other countries, and 66% would be willing to purchase via eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Bol187(3).jpg' border=0 alt='Local preferences, a key factor in international eCommerce strategy'>
2016-03-03 10:00:00
<![CDATA[Beatriz Arce, Brand Manager Spain for ManoMano: “We guarantee a wide dissemination of DIY and gardening products”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2386 DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

 

Don't miss this interesting interview where Beatriz  tells us how ManoMano offers wide dissemination for DIY and gardening products.

DIY is one of the fastest growing sectors in online sales thanks to the increasing tendency for people to "do it themselves". So 2013 saw the creation of ManoMano, an eMarketplace focusing on the sale of DIY and garden products for handymen and women.

We interview the Brand Manager for Spain, Beatriz Arce, who tells us how they work, what are the requirements for retail companies to be part of their platform, and how they help the international expansion of companies in the sector.

Don't miss this interesting interview where Beatriz tells us how ManoMano offers wide dissemination for DIY and gardening products

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Manoamano(1).jpg' border=0 alt='Beatriz Arce, Brand Manager Spain for ManoMano: "We guarantee a wide dissemination of DIY and gardening products"'>
2016-02-18 10:00:00
<![CDATA[Seals of approval, a guarantee of security for online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2388 In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

What are known as seals of approval were created to combat the uncertainty perceived by consumers and companies when shopping on the Internet, and their fear of online fraud in these transactions. Their job is to certify the security of the eCommerce channel, and their importance is increasing every day.

In this article we provide all the information necessary for an in-depth look at this type of certificates, the advantages they represent for eCommerce buyers and sellers, the national and international seals available, and how to choose between them all.

Don't miss this interesting article on seals of approval and options for generating a perception of security in consumers that can increase conversions by 14%.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/sellos-de-confianza(2).jpg' border=0 alt='Seals of approval, a guarantee of security for online purchases'>
2016-02-03 10:00:00
<![CDATA[Benet Boix, from Logismarket “We continuously strive to enhance the experience of user businesses”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2383 Logismarket is a pioneer B2B platform in Spain.Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

Logismarket is a pioneer B2B platform in Spain. Since its launch in 2000, it has successfully adapted and enjoyed significant growth. Through its multi-sector approach, this industrial directory enables businesses to reach out to both buyers and vendors from many different sectors, such as Containers And Packaging or Industrial Cleaning.

We interviewed the director of Mecalux, Benet Boix, who explained to us how Logismarket facilitates business contacts and in which countries they operate, as well as offering recommendations for users and giving us an exclusive insight into their plans for the future.

Discover how they continuously strive to enhance the experience of user businesses.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/Benet-Boix-vertical2(1).jpg' border=0 alt='Benet Boix, from Logismarket "We continuously strive to enhance the experience of user businesses"'>
2016-01-20 10:00:00
<![CDATA[Juan Bautista González, Agronet "We provide opportunities for export and import in the Agricultural Sector"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2361 Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

 

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

 

Grupo Agronet has several platforms focused on the agricultural sector, such as Agromaquinaria for the agricultural machinery sector, Oleotic for oil, Vinotic for the wine sector, and the project @gua for the manufacture and marketing of water and irrigation technologies.

On its 15th anniversary, this company has launched two new marketplaces for spare parts, and embarked on a strategy of internationalisation. We interview its general manager, Juan Bautista González Mercos, who tells us how these electronic marketplaces help agricultural companies, what products are the most demanded, and reveals their plans in the future.

Read this interview with Agronet where they tell us how they generate opportunities for export and import among agricultural companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/AgronetHor(1).jpg' border=0 alt='Juan Bautista Gonz&aacute;lez, Agronet "We provide opportunities for export and import in the Agricultural Sector"'>
2015-12-23 10:00:00
<![CDATA[Trained staff make the difference in eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2360 There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

There have been sweeping changes in the world of fashion in recent years, and today it is essential to have an online sales strategy. Riverside, a small company that designs, markets and distributes womenswear, has successfully exploited the advantages that eMarketplaces can bring to eCommerce to grow their sales outside Spain.

 

We speak to Esther Brizuela, its export manager, who tells us how they began to use these sales platforms, which ones they use, what their daily routine is like, and the advice they would give other companies about using marketplaces.

 

Learn from the experience of Riverside in this success story where they highlight the importance of having trained staff to deal with eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/RiversidePeq(1).jpg' border=0 alt='Trained staff make the difference in eMarketplaces'>
2015-12-10 10:00:00
<![CDATA[Interview with Janet Wang, Head of Tmall for Europe: “Consumers prefer to buy everything on a single platform”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2359 Tmall is the largest eMarketplace oriented to consumers in China. We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Tmall is the largest eMarketplace oriented to consumers in China. These platforms, through the dotcom version for companies registered in China, and Tmall Global for companies without a prior presence there, facilitate access by international companies to a growing Chinese middle class that is hungry for foreign products.

We interview Janet Wang, the Director of Tmall for Europe, and ask her what the new Chinese consumer is like, and what specific advantages international companies can expect when accessing this eMarketplace.

Discover some success stories and learn how Chinese consumers prefer to make all their purchases on a single platform.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/JanetWangTmallHorPeq(1).jpg' border=0 alt='Interview with Janet Wang, Head of Tmall for Europe: "Consumers prefer to buy everything on a single platform"'>
2015-11-25 10:00:00
<![CDATA[Moma Bikes: ”Differentiation, the key to success in eMarketplace sales”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2354 It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

It's possible to create an exclusively online sales strategy and place yourself among the top-sellers in Europe. This is proved by the experience of Moma Bikes, a Barcelona-based company that has succeeded –using eMarketplaces and its online shop– in becoming the number-one bike provider on all the European direct sales portals.

 

This success story uncovers the marketplaces they use, the benefits that can be obtained from these platforms, and details of their everyday routines.

Learn from the experience of Juan Morera, administrator of Moma Bikes, how differentiation is the key to success in eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MomabikesPeq(1).jpg' border=0 alt='Moma Bikes: "Differentiation, the key to success in eMarketplace sales"'>
2015-11-12 10:00:00
<![CDATA[Interview with Sonia Molina, Country Manager of DaWanda Spain: “40% of sales are cross-border”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2350 Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

Crafts is one of the sectors that's booming on the eCommerce channel. The leading eMarketplace in the sector in Europe, DaWanda, connects creators and artisans with end customers who are interested in acquiring original, customised and hand-made products.

 

Its Country Manager for Spain, Sonia Molina, tells us how they help overcome the challenges facing the crafts sector, shares the top-selling products, offers tips for beginners and examples of success stories, and reveals how they boost international sales thanks to their sales platform.

 

Don't miss this interview, in which Sonia Molina declares that 40% of DaWanda's sales come from other countries.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MolinaLopezSoniaverticaldef(1).jpg' border=0 alt='Interview with Sonia Molina, Country Manager of DaWanda Spain: "40% of sales are cross-border"'>
2015-10-28 10:00:00
<![CDATA[eMarketplaces, a good strategy to sell online in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2346 Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

 

Latin America is currently seeing double-digit growth in its online market, and eMarketer predicts a turnover of 140.9 billion dollars by 2018. However there are major barriers to be overcome, such as the consumers' distrust of online shopping. 

eMarketplaces are being seen as a major alternative for breaking in to this market, as they are known and trusted by eConsumers and are leaders in online sales in the region.

This article provides some information on this market, with a breakdown for the outlook by country. We also supply examples of both B2B and B2C marketing platforms and tips for successfully accessing Latin America, from the local experts themselves.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/PlataformasAmericaLatinacuadrada(1).jpg' border=0 alt='eMarketplaces, a good strategy to sell online in Latin America'>
2015-10-01 10:00:00
<![CDATA[Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2335 Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

Global Wine & Spirits is the world´s largest B2B marketplace focusing on the wine industry, where producers, agents and industry professionals from every part of the world can meet.

We are talking to Lindsay Watkin, Director of Sales and Operations, who explains how wineries can take advantage of this platform to sell their wines internationally, and she tells us about the services her company provides.

Read this interview where Lindsay says that their mission is to bring wine and spirits producers and buyers together.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GlobalWinesVert(5).jpg' border=0 alt='Interview with Lindsay Watkin of Global Wine & Spirits, the world´s largest B2B marketplace focusing on the wine industry'>
2015-07-28 10:00:00
<![CDATA[Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2334 Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

 

Oxatis is a leading French company in e-commerce solutions in Europe that also offers integration services with e-marketplaces and price comparison sites.  

We spoke with CEO Marc Schillaci, who told us a bit more about how their tool for creating and managing online stores works, about the maintenance process, advantages compared to other similar solutions, and the e-marketplaces that their tool can access.

Take advantage of this interesting interview with Marc Schillaci, where you will learn how they assist international expansion through their experience in several European markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/MarcSchilacciFotoVer(1).jpg' border=0 alt='Interview with Marc Schillaci, CEO at Oxatis, a leading e-commerce solutions company'>
2015-07-21 10:00:00
<![CDATA[Wei Duan, Alibaba Group “We offer exposure to a global market with very limited resources”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2333 Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba.

Wei Duan is EMEA Marketing and International Business Development director of the world´s biggest player in e-commerce,  the Chinese Alibaba Group, which owns the B2B e-marketplace Alibaba.com with more than 40 million registered companies.

Wei was a speaker at the April 28th conference “How to sell abroad through e-marketplaces”, organized by eMarket Services a project of ICEX Spain  Exports and Investments, where we asked her a few questions about the global marketplace.

Some of the points that Duan explains in this interview include, the advantages of this B2B global platform, differences between Alibaba.com and similar platforms and advice to companies that want to start using Alibaba. Don´t miss it.  Learn how you can have global visibility with very limited resources!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/weiduanHorPeq(1).jpg' border=0 alt='Wei Duan, Alibaba Group "We offer exposure to a global market with very limited resources"'>
2015-07-02 10:00:00
<![CDATA[Emarketplaces, a way of getting to know customers in new markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2322 Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

Gioseppo is a footwear firm with 120 employees, which sells its products in more than 60 international markets. Its business strategy includes taking part in several e-marketplaces, which has led to 77% of its online sales coming from outside of Spain.  

In this Case Study they tell you what to consider before taking part in an e-marketplace, how they use these platforms and above all, the results obtained thanks to their potential as a Gateway to new customers.

Learn from Gioseppo´s experience, which uses e-marketplaces as a way of getting to know customers in new markets.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/GioseppoBol(1).jpg' border=0 alt='Emarketplaces, a way of getting to know customers in new markets'>
2015-06-02 10:00:00
<![CDATA[Electronic marketplaces, a good indicator of product quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2300 Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Inhospan is a company in Córdoba with 10 employees that manufacture machinery for making churros, pastries and creams.  They decided to commit to e-marketplaces and have managed to make 20 to 25% of their sales online and to enter markets they never thought they would.

Discover their strategy, how they resolve conflicts with traditional channels and the results obtained by using Solostocks.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/Clubs/ems/prod/INHOSPANBoletin(1).jpg' border=0 alt='Electronic marketplaces, a good indicator of product quality'>
2015-05-13 10:00:00
<![CDATA[Latest changes in China boost eCommerce growth]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2295 China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

China is already the world´s leading power in eCommerce revenue. But the cautious rate of Internet penetration, huge population with growing purchasing power, and enthusiasm for shopping suggests that there is still a path to greater growth ahead.

 

Aware of this potential, the country is making major changes to help it become a Mecca for online sales and to create standards for improving quality.  In this article, we will study the current situation and point out some of these changes that will reinforce China´s dominance in global eCcommerce; and we will review new Chinese consumer trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Dragon-doradoBol(1).jpg' border=0 alt='Latest changes in China boost eCommerce growth'>
2015-04-29 10:00:00
<![CDATA[Yaap Shopping, a digital platform where retailers and shoppers interact]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2293 Carlos Beldarrain, CEO of Yaap Shopping: “We offer businesses a platform where they can interact with their customers with discounts and promotions”

Yaap Shopping is a digital platform that links brick –and- mortar stores up with potential shoppers.  It lets stores advertise offers and promotions, and is an easy way for users to discover nearby retailers thanks to its geolocation mobile app.

We interviewed Yaap CEO Carlos Beldarrain, who tells us about the advantages of using this platform, how retailers can participate, and the different offers that can be launched; and shows us other new services like Yaap Money.

Discover how they provide “a platform where retailers and shoppers interact”. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Carlos-Beldarrain---Yaap-Shopping-vertical(1).jpg' border=0 alt='Yaap Shopping, a digital platform where retailers and shoppers interact'>
2015-04-16 10:00:00
<![CDATA[Interview with Andoni Arias, CMO at Inuntji “We offer companies a free and professional way of creating an online store”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2292 Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/InutjiBol2(1).jpg' border=0 alt='Interview with Andoni Arias, CMO at Inuntji "We offer companies a free and professional way of creating an online store"'>
2015-03-18 10:00:00
<![CDATA[Crafts in the 21st century: selling internationally via eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2290 If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, eCommerce has become a great partner when it comes to selling these products and major global eMarketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

Don´t miss this interesting article on how to sell online internationally through eMarketplaces specializing in crafts.

If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy. 

Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ArtesaniaBol(1).jpg' border=0 alt='Crafts in the 21st century: selling internationally via eMarketplaces'>
2015-02-25 10:00:00
<![CDATA[Miniland Group: know your online strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2284 Learn from the experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.

Miniland is a business group from Alicante with several lines of business focused on the manufacture and distribution of child care products.  In 2010 they decided to sell online in Germany because they saw it as a great business opportunity, using Amazon to reach the end consumer and find specialized stores selling online. The experience encouraged them to use this same formula in the United States and today 20% of their sales in those markets are done online.

The experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/MinilandBol(1).jpg' border=0 alt='Miniland Group: know your online strategy'>
2015-02-06 10:00:00
<![CDATA[Interview with Claudio Navarro, manager of Frutas Navarro “eMarketplaces: the best way to access international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2280 Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year.

Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

With 32 employees, in 2013 they decided to export internationally in order to protect their crops themselves, and to get better prices. A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year, with customers in Europe, North America and the Arab Emirates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Frutas-navarro-2(1).jpg' border=0 alt='Interview with Claudio Navarro, manager of Frutas Navarro "eMarketplaces: the best way to access international markets"'>
2015-01-21 10:00:00
<![CDATA[Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2275 "Rationalize allows manufacturers and distributors to show all of the product variations they can make”.  

We interviewed CTO Eduargo G. Pardo who tells us how this tool lets manufacturers and distributors showcase variations of their product, all of its features, advantages and implementation costs.  

It is not always easy to build an online store from a huge catalogue of items or multiple product combinations.

Rationalize was created to solve this problem by making it easier to organize product variants  while at the same time allowing you to manage stock, generate budgets automatically and use social tools to improve the user buying experience.  All of this, without having to be computer savvy. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Eduardo-G-Pardo-Bol2(1).jpg' border=0 alt='Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize'>
2015-01-08 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/EstanisPaypalBol-cuadradape(1).jpg' border=0 alt='Interview with Estanis Mart&iacute;n de Nicol&aacute;s, General Manager of PayPal Spain and Portugal: "PayPal Passport helps do away with the cultural barriers to internationalisation"'>
2014-12-02 10:00:00
<![CDATA[Interview with Juan José Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2251 Many Spanish farmers often work only with local businesses, and not with new buyers outside of their area of influence.  That is why Orangesandfruits.com was created. It is an e-marketplace that puts producers directly in contact with national and international businesses and gives them more options to sell their crops at better prices.  

In this interview, manager Juan José Bas Fayos explains how the platform works, how it benefits Spanish farmers, and tells us which countries can be accessed through Orangesandfruits.com.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NaranjasyFrutasBol2(1).jpg' border=0 alt='Interview with Juan Jos&eacute; Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly'>
2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00