eMarket Services http://www.emarketservices.com/?cl=ems webmaster@emarketservices.com (eMarketServices) Copyright 2007, eMarket Services EN 2007-05-20 10:00:00 GMT +1 2007-05-20 10:00:00 GMT +1 abcOnline CMS 15 <![CDATA[E-commerce up 61.7% in Argentina in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5945 This figure is from the Argentine Chamber of Electronic Commerce (CACE) annual report which says that more than 14 million Argentineans shop online.

 

According to the report, e-commerce accounted for 40.1 billion Argentine pesos in sales excluding IVA (4.15 billion Euros); 36.3 billion (3.75 billion Euros) in B2C transactions and 3.8 billion (393 million Euros) in C2C transactions.  

In 2014, 49% of Internet users shopped online, that is, more than 14 million people.  Correlative data on the importance of the Internet in e-commerce indicates that in many cases, 9 of every 10 online shoppers do searches and comparisons on the Internet before deciding to shop online, even if they later make the purchase at a brick and mortar store.

In the last 5 years on average, B2C and C2C e-commerce has increased by 50.3 annually. Online sales account for 1.6% of all retail sales in Argentina says CACE president, Gustavo Sambucetti.

Several factors have combined in recent years to account for the strong growth in e-commerce:

- Continued increase in the number of Internet users in the country: from 7.6 million in 2004 to 32.2 million at the end of 2014.

- Sustained growth in the proportion of Internet users that shop online: from approximately 10% in 2001 to 49% in 2014, the year that saw more than 14 million people shopping online.

- Large increase in mobile commerce: 1 in every 3 companies has implemented m-commerce.

- The use of social networking in online promotions has grown exponentially, to 90%. And using social media to sell online has increased by 43%.

- Improvements in logistics, distribution and delivery time, focusing on home deliveries and delivering in less than a week have contributed to the increase in online transactions.

- Shoppers cite convenience as the primary reason to purchase online, followed by lower prices.

- Last year, the use of credit cards for shopping online increased: 7 out of every 10 shoppers use them.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce(2).jpg' border=0 alt='E-commerce up 61.7% in Argentina in 2014'>
2015-03-27 10:00:00
<![CDATA[China e-commerce going rural and global]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5942 In 2014, China's e-commerce transactions expanded 20 percent year on year to hit 12 trillion yuan ($1.96 trillion), while online retail sales grew 41 percent, revealed the Ministry of Industry and Information Technology (MIIT).

 

Three of the main Chinese players - Alibaba, JD.com Inc and Suning Commerce Group - plan to open in country sites to be closer to rural areas, as much as 100,000 “service outlets” planned by Alibaba or 10,000 depots by Suning.

China, the world's biggest e-commerce market, has attracted global attention for an online shopping spree that has revolutionized the nation's shopping habits. The rural market is forecasted to exceed consumption by urbanites in as few as 10 years.

Meanwhile, Chinese online shoppers' appetite for overseas goods is more than 30 percent in a year to 6.5 trillion yuan in 2016.

Amazon China announced in August that it will begin cross-border online shopping with a facility in the Shanghai Free Trade Zone in order to Chinese buyers can go to Amazon websites in the US and other countries to buy online and receive shipments faster and with lower delivery costs.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/China-Rural.jpg' border=0 alt='China e-commerce going rural and global'>
2015-03-25 10:00:00
<![CDATA[Facebook emphasizes the impact advertising on the platform has on sales]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5941 You can track sales with its conversion measurement tool.

 

According to an article published in Advertising Age, Facebook has begun providing many of its advertisers information on the impact advertising on the social network can have on their online and in-store sales.

Facebook will provide data that allows advertisers to compare the ratio of sales between people that saw their ads online and those that didn´t.

This expansion of the conversion measurment that the social network tested on a few of its clients last year will be available to any advertiser in any part of the world.  To access the information, advertisers must have a Facebook sales team representative and be able to track their sales. 

According to Advertising Age, Facebook aims to show advertisers that their online ad success isn´t only due to the fact that customers click on them, but merely seeing them can impact future sales.

The tendency of advertisers to give all of the credit for an online sale to the final click clearly favors Google, and other websites are of course interested in taking credit and consequently winning those budgets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Facebook2.jpg' border=0 alt='Facebook emphasizes the impact advertising on the platform has on sales'>
2015-03-24 10:00:00
<![CDATA[Pinterest to allow online purchasing on its platform before the end of the year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5937 Before the launch, the social network will test this function on a selection of users.

In a clear attempt by the image-based social network for new revenue, Pinterest announced that in the coming months it would enter the world of e-commerce by adding a buy button to the website.

According to Digital Trends, thanks to this, web surfers will be able to buy items without having to leave Pinterest.  The buy button on Pinterest  could be ready before the end of 2015.  Nevertheless, before the launch, the social network will test the function on a selection of users.

With this new button, Pinterest will take a percentage of sales made directly on its website, a profit that would be agreed upon by the social network and the retailers that sell their products there.   

The new feature could be very useful to followers of high-volume brands.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='97' src='http://www.emarketservices.com/clubs/ems/news/pinterest-e-commerce(4).jpg' border=0 alt='Pinterest to allow online purchasing on its platform before the end of the year'>
2015-03-23 10:00:00
<![CDATA[Showroomprive to reach 167 countries with launch of new website]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5930 The company recently launched a new “multi-country” online store that will allow it to sell in 167 countries at the same time.

 

 

Marta Panera, director of international relations and communications at Showroomprive, announced that the online fashion company, has just launched a new website where consumers in 167 countries can shop and pay with the local currency

The new online store, which also has version in English, will expand the reach of the e-commerce portal that is currently in Spain, France, Italy, Portugal, Great Britain, Belgium, Poland and Holland.

Showroomprive will continue to be present in those countries with platforms adapted to the characteristics of each place.

Panera assures that the website will allow “shoppers in Europe and on other continents to access Showroomprive private sales.”

The new online store and the ability to pay with local currency is “a big step forward” for the company, which until now only accepted payment in Euros and sterling.  

This experience “also allows us to effectively test several markets and to focus our marketing strategy on those countries where demand is higher” says Marta Panera.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Showroomprive2.jpg' border=0 alt='Showroomprive to reach 167 countries with launch of new website'>
2015-03-18 10:00:00
<![CDATA[LinkedIn launches products for the B2B market and distinguished brands]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5929 It offers many products and ways to make the marketing campaigns of LinkedIn members more effective.

 

The online network for professionals announced through its blog , a new product portfolio for advertisers that work in the B2B market and with distinguished brands that by virtue of the product or service have to provide customers with a broader sense of the buying process.   The launch is associated with the acquisition of Bizo in August, 2014 and comes with many products and ways to make the marketing campaigns of LinkedIn members more effective.

Among the new products, LinkedIn Lead Accelerator, stands out.  It is designed to help companies link up and communicate with their audience more efficiently and to impress new customers.  How do they do it? By introducing the right content, to the right people, at the right time. Only five percent of users that visit a brand´s website provide their email address so companies can stay in touch with that customer.  With LinkedIn Lead Accelerator, companies can reach 95% of the remaining audience with relevant messages, depending on which phase of the buying process they are in both inside and outside of this social network. 

Along with LinkedIn Lead Accelerator, the new product portfolio includes LinkedIn Onsite Display, LinkedIn Network Display, Sponsored Updates and Sponsored InMail.  All of these new products have an analytical tool that integrates information from LinkedIn´s global audience with brands that visit the website for a cross-platform measurement of the two.   

LinkedIn aims to create the most effective platform in the market for generating leads and communicating with the audience with these new advertising products.  It also continues its strategy of addressing the global B2B advertising market, which is about $ 50 trillion.

Josh Graff, the head of LinkedIn´s EMEA marketing solutions business said: “We understand better than anyone how professionals interact with brands.  By combining Bizo´s technology and promotion capabilities with LinkedIn´s experience in professional level market segmentation, we are redefining the way of marketing B2B business and distinguished brands.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Linkedin2(1).jpg' border=0 alt='LinkedIn launches products for the B2B market and distinguished brands'>
2015-03-16 10:00:00
<![CDATA[Amazon finding it hard to enter into high end fashion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5927 Jeff Bezos, founder of the online sales giant, hasn´t found the key to entering the high end Fashion business.

 

Amazon, with $89 billion in sales, is one of the most powerful online sales websites in the world. It is also one of the most serious companies with 240 million customers on 5 continents, 60 million in Europe.  

But for now, Amazon has not been able to penetrate the high end fashion business, where it is faced with many problems. 

The main challenge is the concern of large fashion retailers about pricing, since many companies have seen their items sold at brick- and- mortar stores below the selling price.

The big fashion brands are also afraid to display their products on a platform with little esthetic value. Besides, they spend a lot of time and effort choosing and editing their products from among the millions available.  And they do it well, better than Amazon. 

Furthermore, many fashion brands on all levels, like H&M, Zara, Gucci and Louis Vuitton, already have their own online network. And large department stores also compete with their “click and collect” service.

Another issue is the overexposure of the item for sale. Amazon would make certain articles “too” affordable.

To steer online fashion, Amazon has to win over the big fashion companies, which can clearly be done by sponsoring fashion events, through target advertising and offers to each person, taking care of and improving image and photos, and continuing to be the leaders in fast service. This is a long-haul effort that Jeff Bezos is willing to make.

 

Source: ABC http://www.abc.es/estilo/moda/20150222/abci-amazon-moda-claves-201502202056.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='108' src='http://www.emarketservices.com/clubs/ems/news/amazon2.jpg' border=0 alt='Amazon finding it hard to enter into high end fashion'>
2015-03-13 10:00:00
<![CDATA[In India, social media is changing consumer-business relations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5925 Consumers in India have found a new complaints forum, social media.

 

With the growing number of smartphones and Internet users in India, shoppers are increasingly turning to FaceBook, Twitter and consumer forums to express their displeasure towards brands.  Around 25% of online shoppers in India are aware of brands having social media presence  and they post their complaints online before taking them to consumer affairs court.  

According to a survey conducted by AC Nielsen and AbsolutData, around 40 million people in India use online reviews to inform others about their purchases and experience with a brand. And more than 67% of those that use social media read reviews before deciding whether or not to buy.

It´s not just social media - sites created thanks to user/shopper reviews and comments are also becoming more popular.  An estimated 10 million people in India participate in online forums, which is amazing when we consider the country´s Internet population.

Therefore it is imperative that brands monitor what is said about them online and how they address consumer complaints.

According to a Social Wavelength study on social networks, Twitter is the favorite among people that share their buying experiences. That has led to online stores becoming extremely active on Twitter; more than 40% of the tweets by those brands are responses to shoppers.

Online customer service, especially in the case of B2C companies, is gaining popularity nowadays and has become the first point of contact. Consumers that have to resolve an issue can contact a company by telephone or email, but the fact that social networks and forums suggest a burden and added pressure for brands to resolve a complaint as soon as possible is crucial for this social CMR (Customer Relationship Management). As long as India continues to bring thousands of people to the Internet every day, this facet of social media will be extremely important to companies.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/India(4).jpg' border=0 alt='In India, social media is changing consumer-business relations'>
2015-03-11 10:00:00
<![CDATA[Royal Mail announces China link-up through Alibaba's Tmall]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5921 China is now the biggest overseas consumer of British products online, accounting for 25 % of overseas online shoppers purchasing goods from the UK.

 

Royal Mail announced yesterday that it is joining the Chinese e-commerce boom with the launch of its shop front on Alibaba’s Tmall Global e-marketplace, providing Chinese consumers with increased access to premium, authentic and high quality British products

 
The solution will offer British retailers and exporters an accelerated opportunity to access the China market. It will remove the challenges that many companies would otherwise face in getting their products into the hands of Chinese consumers, including promotion on Chinese e-commerce sites, local customer support service, customs duties, documentation, shipping and logistics.
 
For China’s 302 million online shoppers, Royal Mail’s new shop front on Tmall Global will offer a selection of distinctive products for purchase by renowned British brands. The platform is expected to go live towards the end of March.
 
Royal Mail Chief Executive Officer Moya Greene said: “Royal Mail’s new shop front will help support British retailers and exporters expanding into the China market, fulfilling the strong demand of Chinese consumers for authentic, high quality British goods. 
 
“Online shopping, and the connection it facilitates between retailers and consumers is a key channel to develop sustainable trade between China and Britain and we are excited at the prospect of offering UK companies a new and streamlined way to increase the accessibility of their products to Chinese consumers.”
 
China is the largest economy by purchasing power parity and the biggest internet user base in the world. Online shopping has grown exponentially in China, with e-retail sales increasing by 42 % in 2013 to $305.2 billion.  Almost half of the country’s internet users – approximately 302 million people – purchase goods online, with 75 per cent of online shoppers in China buying products every week. Online shopping now accounts for just over 10 % of total retail sales of consumer goods in China, with the overwhelming majority of these online purchases being made through e-marketplaces, like Tmall and Taobao.  
  

Royal Mail press release
]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Royal-Mail.jpg' border=0 alt='Royal Mail announces China link-up through Alibaba's Tmall'>
2015-03-06 10:00:00
<![CDATA[B2C eCcommerce in North America could reach $ 494 billion in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5919 The North America region, comprising the United States, Canada and Mexico, keeps its previous year third-strongest position in total e-commerce behind Asia-Pacific (first) and Europe (second).

 

 

According to the latest Ecommerce Europe report B2C e-commerce in North America could reach $ 494 billion in 2014, up 9.1% from the previous year. In 2013, the area which includes the United States, Canada and Mexico accounted for 29.3% of the B2C e-commerce market worldwide, a lower percentage than in 2012 due to significant growth in e-commerce in the Asia Pacific region.

Therefore, with $ 452.4 billion in total volume in 2013, North America ranks third among the industry´s strongest regions worldwide, surpassed only by Asia Pacific ($ 567 billion) and Europe ($482.3 billion).  Compared to 2012, volume was up 10.1%, a less impressive rate of growth than other regions like Asia (44.6%), Europe (17.1%), Latin America (21.5%) and the Middle East and North Africa (32.7%).

The report emphasizes the United States’ influence on North America. The largest e-commerce market in the world accounts for 92.6% of the total volume of North America with $419 billion in 2013.  However, slow growth (3.4% in 2014) could lose the United States its top global ranking, behind China.

On the other hand, online sales in Canada and Mexico amounted to $23.9 billion and $9.5 billion respectively.  In terms of growth, Mexico advanced more than its North American allies, with 41.4%.  Following at a distance are Canada and the United States with respective total volume increases of 6.9% and 6.2%.

Forecasts indicate that online sales could grow by 31.1% in 2014 to $12.5 billion. Although Canada could grow only by 6.6%, its total volume will greatly succeed Mexico´s ($25.5 billion).

Source Ecommerce Europe

See infograph

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/onlineshop.jpg' border=0 alt='B2C eCcommerce in North America could reach $ 494 billion in 2014'>
2015-03-05 10:00:00
<![CDATA[Shop the World”, a survey by DHL on e-commerce in 20 countries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5918 The consumer survey on international distance selling “Shop the World’, taken in 20 countries by the e-commerce Department at DHL, is an overview of the potential of e-commerce in the different countries and the direction it will take in the future, which aims to convey to businesses that a key to success is taking into account the cultural and structural differences of each country. 

Overall, the main conclusions drawn are that consumers search for information online, their choice of online stores is guided mostly by attractive prices and free deliveries, they order online, pay by credit card, and want their purchases delivered promptly.  However, the survey also identified important differences between the respective countries such as, acceptance of payment methods. The survey hints at the path consumers currently prefer to take online and at home and allows for a better understanding of the characteristics of specific markets

“In the next five years worldwide distance selling is expected to grow more than 10% annually.  This progress affects nearly all industries” says Jürgen Gerdes, Executive Director of Post – E-commerce – Parcel at Deutsche Post DHL.

Of the twenty countries surveyed, most online purchases (94%) were made by consumers in Great Britain and Germany.  In other emerging markets like India and Mexico, the percentages were considerably lower. That is not the same however for  rates of growth. The survey makes clear the potential of emerging countries for e-commerce, with percentages of grow that surpass those of the leaders in sales.

Thus, despite the fact that the United States still leads in e-commerce, the annual rate of growth is only 7.3%, which is below the world average.

“A key finding of this survey is that companies must understand the consumer decision making process and adapt their business accordingly. Taking into account cultural and structural differences is key to success, especially for transnational commerce”, says Thomas Kipp, executive director of e-commerce at DHL. 

This report is a continuation of the “Global E-Tailing 2025” case studies recently published by Deutsche Post DHL that offers current empirical data on the path that consumers in the 20 countries will take.  Each country profile provides information on  the use of media, an overview of the distance selling market nationally and the path customers will take, including advertising, placing orders, payment methods, deliveries and returns.

Furthermore, it presents elements that promote and hinder distance selling, transnational commerce and dialogue marketing.  The report covers America, Europe, Asia and Australia.  More than 11,000 people took part in the panel survey. Each country represents five percent of the sample size.

The results of this new survey confirm the huge growth potential of e-commerce and the direction that businesses will follow in the future.

You can access the entire Deutsche Post DHL survey here .

For further information: http://cioperu.pe/articulo/16306/dhl-presenta-estudios-sobre-el-comercio-electronico-internacional/

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='108' src='http://www.emarketservices.com/clubs/ems/news/ShoptheworldDHL.jpg' border=0 alt='Shop the World", a survey by DHL on e-commerce in 20 countries'>
2015-03-04 10:00:00
<![CDATA[France Ecommerce to reach €62.4bn in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5915 France, the sixth biggest eCommerce market worldwide and third in Europe, behind Germany and the United Kingdom, is expected to grow by 10 % this year.

The eCommerce market in France is moving fast in several areas: 20,000 new websites were created in 2014 rising 14 % over the previous 157,300 ecommerce sites in 2013; the arrival of new shoppers; the increasing purchase frequency, with 15 % more transactions per buyer than in 2013, to 20 online transactions per year per buyer. However some shadows arise over this mature market as the 4 % decrease in average basket value to € 81, lower than it was in 2013.

All that could lead to a 62.4 billion euro ecommerce market at the end of 2015, as announced  by the president of French Ecommerce Federation, FEVAD , François Momboisse, who considers it a very good rate though it could be lower than the year-on-year 11 % rise of past year.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/france-online(3).jpg' border=0 alt='France Ecommerce to reach 62.4bn in 2015'>
2015-03-02 10:00:00
<![CDATA[B2C in Europe accounts for 2.2% of the GDP and it will double by 2016]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5912 An assessment of the latest report (2013) shows more than 2 million B2C jobs created in Europe;  645.250 active websites in the region; and a total 3.7 billion deliveries.

The European E-commerce Association   published datagenerated by e-commerce in the region.


Europe´s total Gross Domestic Product (GDP) reached 16.4 trillion Euros in 2013, with the EU-28 GDP accounting for 80% of that amount.

The European Association estimates that the share of the Internet economy in the GDP was 2.2% and that it will double in 2016 and triple in 2020.

According to the report data, the number of B2C websites rose to 645,250 at the end of 2013, increasing at an annual rate of 15% to 20%.

That number is expected to grow even more given the anticipated expansion in markets in the South and East, where the gap is closing quickly compared to the more mature markets of North, West and Central Europe.

More than 2 million direct and indirect jobs have been created by the B2C industry, a number that will rise as Internet penetration increases in society and e-commerce extends further. 

With regard to the number of packages delivered annually to B2C customers nationally and cross border to other European countries, there were 3.7 billion, a figure that will continue to grow as a result of the expected increase in the industry in Europe.


Read more at http://www.siliconnews.es/2015/01/12/el-b2c-en-europa-representa-el-22-del-pib-y-se-duplicara-para-2016/#FgR594MmCsaVSvDC.99

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='121' src='http://www.emarketservices.com/clubs/ems/news/EcommerceEurope.jpg' border=0 alt='B2C in Europe accounts for 2.2% of the GDP and it will double by 2016'>
2015-02-26 10:00:00
<![CDATA[EBay turnover up 12% in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5909 EBay reported its Q4 and full year 2014 results. 


 

The fourth quarter revenue of the eCommerce and online payments platform, which ended on December 31, was up 9% to $4.9 billion compared to the same period in 2013.

After-tax earnings were $936 million or $0.75 per diluted share. Nevertheless, they are the lowest holiday season earnings since 2010.

The company´s global turnover in 2014 increased 12% to $17.9 billion.

Analysts surveyed by Bloomberg emphasized that eBay is lagging behind Amazon in e-commerce. EBay´s marketplace sales were up 5.8% in December compared to Amazon´s 22%, according to ChannelAdvisor.

Mobile payment volume increased 58% in the fourth quarter to $45.6 billion for the full year, representing 20% of total volume.

MCommerce was up 30% in Q4, to $27.9 billion for the full year, accounting for 34% of total business.

The company announced that it will reduce its global workforce by approximately 2,400 employees in first quarter 2015, representing nearly 7% of its global labor pool. 

On the other hand, it also announced that it is exploring options for eBay Enterprise, including a possible sale or IPO.

Read more: http://www.nasdaq.com/press-release/ebay-inc-reports-fourth-quarter-and-full-year-results-20150121-00980#ixzz3RYSO0MjF


Source: Silicon News

http://www.siliconnews.es/2015/01/22/la-facturacion-de-ebay-crece-un-12-en-el-conjunto-del-ano-2014/

]]> <p> <img style='cursor:pointer;cursor:hand' width='120' height='120' src='http://www.emarketservices.com/clubs/ems/news/ebay2(1).jpg' border=0 alt='EBay turnover up 12% in 2014'>
2015-02-24 10:00:00
<![CDATA[China opens the door to foreign eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5907 As part of a pilot Project, foreign investors can now have 100% ownership of e-commerce startups in the Shanghai Free Trade Zone.

 

 Thanks to the economic reform put into effect last January 14, entrepreneurs and foreign investors can now have 100% ownership of a Chinese e-commerce company in the Shanghai Free Trade Zone. So reports the state news agency Xinhua, according to the announcement by the Chinese Ministry of Industry and Information Technology. 

For now, this is a pilot project that can only take place in the Shanghai Free Trade Zone (FTZ), but it is a step by which the world can access a potential audience of more than a billion people.

Until now, foreign companies that wanted to enter the country with e-commerce had to do so through a joint venture with a local player, a rule that is also imposed in other areas such as cloud computing.

The change in regulation gives access to the zone to e-commerce giants like Amazon, which until now faced many obstacles compared to locals JD.com and Alibaba. At the same time, China hopes to promote ties with retailers and consumers outside the territory. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/china-consumer(3).jpg' border=0 alt='China opens the door to foreign eCommerce'>
2015-02-23 10:00:00
<![CDATA[Success of third party sellers on Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5898 They accounted for more than 40% of Amazon sales in 2014.

 

Amazon´s third party sales business continues to grow.  As reported by The Wall Street Journal,  the percentage of third party sales on Amazon (more than 40%) is higher than the e-commerce giant´s total revenue.  Of the 5 billion items sold on the site, third party vendors sold 2 billion last year, twice the amount sold in 2013.

Amazon announced that the number of merchants that use Fulfillment by Amazon (FBA) (a warehousing and delivery service) was up by more than 65% in 2014.   As far as China and Hong Kong are concerned, the increase was 80%.

 

2014 was also profitable for Amazon.  In the fourth quarter of last year, the company´s   net sales increased by 20%  compared to the same period in 2013, reaching $20.58 billion.  Nevertheless, the multinational lost $ 427 million during that period (about 337 million Euros). 


The Seattle (Washington) based company currently has more than 2 million vendors from over 100 countries worldwide and has delivered orders to customers in 185 markets through its FBA service. In fact, nowadays, there are millions of offers from vendors who sell their products outside of their native countries.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonSellers.jpg' border=0 alt='Success of third party sellers on Amazon'>
2015-02-20 10:00:00
<![CDATA[Europe loses the battle for online sales in Russia to Asia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5894 One of the main reasons is the devaluation of the ruble against the Euro.

 

 

Russia, the fourth largest market in consumer e-commerce, is a country of online sales opportunities, but European e-retailers are not taking advantage of this as Asian markets are.  

In fact, according to a report in the Moscow Times, around70% of deliveries to Russian consumers in 2014 were from China.  And that is more alarming when compared to 2013 when 40% of the shipments originated in China.

One explanation is the devaluation of the ruble against the Euro.  In 2014 the currency of that Eastern European country fell 40% against that of the Euro Zone. That is why Russian consumers became more cost- conscious, and Chinese online retailers took advantage of this to gain market share at the expense of the Europeans.  

While China has the largest share (70%) of Russia´s cross-border e-commerce (a business valued at approximately 4 billion Euros), it only has 50% of the sale prices due to its low pricing policy.  European brands continue to do well in cross-border e-commerce in Russia, a market that has grown a lot in the last 12 months, from 2.4 billion Euros in 2013 to 4 billion in 2014. 

Source : ecommerceNews

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/Russia-ecommerce.jpg' border=0 alt='Europe loses the battle for online sales in Russia to Asia'>
2015-02-19 10:00:00
<![CDATA[Government launches new Digital Marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5884 New Digital Marketplace opens for business.

 

 

A new Digital Marketplace that helps the public sector buy IT services from a wide range of suppliers has been launched.


The Marketplace provides a new single place for the public sector to access and buy IT commodities and services – such as site analytics and hosting services – from G-Cloud. It has replaced the current CloudStore and will be the single store for buyers for the second iteration for the Digital Services framework when it launches in the new year.

 

The simple design of the new Digital Marketplace makes it easier for buyers to find what they need when they need it. It has been built using an agile, user-centric design approach, meaning that it can be continually adapted and improved based on users’ feedback.

 

 

As part of our long term plan UK government has been levelling the playing field and opening up digital procurement to the widest range of suppliers including SMEs.

 

We know that the range of frameworks and stores can be confusing. That’s why the new Digital Marketplace, which makes it clearer, simpler and faster for the whole of the public sector to buy digital products and services when it needs to, is a vast improvement for both supplier and customer.

 

This will ultimately lead to the delivery of better services for the public, and means that we can continue to work with a range of quality suppliers of all sizes.

 

 

 

 

Today’s launch forms part of the government’s drive to create a more open and competitive market that gives the public sector access to the best technology and digital services available. Frameworks such as G-Cloud and Digital Services mean that government can buy what it needs from a wide range of quality suppliers at the right price. The fifth iteration of the G- framework has 1,517 suppliers and over 16,000 services – 88% of these suppliers are SMEs. Total spend has now reached £314 million through the framework, with 53% going to SMEs.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='120' src='http://www.emarketservices.com/clubs/ems/news/UKDigital-Marketplace.jpg' border=0 alt='Government launches new Digital Marketplace'>
2015-02-18 10:00:00
<![CDATA[mCommerce, a strategic priority for Showroomprive]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5890 More than half of its revenue is generated through smartphones and tablets.

 

The private sales site Showroomprive is committed to mobile commerce as a strategic priority. More than 60% of traffic and 50% of turnover is generated through smartphones and tablets, thanks to over five million downloads of its apps.


The company reports that “aware of the challenges and opportunities that mCommerce offers, investing in this channel has been on-going since 2011, when it launched its first mobile apps”.

The criterion for each app is established in order to allow consumers to navigate and experience personalized shopping by combining four key features: speed, security, service and a pleasant shopping experience anywhere

 
Thierry Petit, co-founder and CEO of showroomprive confirmed the recent launch of the Smart Promo app, “a mobile solution that allows brands to direct traffic to their offline POS locations”.  The app is not available in Spain but has grown “successfully” in France over the last few months

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/ShowroompriveMobile.jpg' border=0 alt='mCommerce, a strategic priority for Showroomprive'>
2015-02-16 10:00:00
<![CDATA[JD.com Launches Major Imported Foods Initiative]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5887 JD.Com has signed agreements with food producers across the world to make available imported food for its customers in China.

 

JD.com, China's largest online direct sales company, has launched a major initiative to bring imported food to its tens of millions of Chinese customers. The US Ambassador to the People's Republic of China, Max Baucus, spoke at a recent JD.com event to promote the online sales of US-produced food and beverage products. Embassies representing five other countries are also participating in JD.com events to promote online sales of imported foods through the platform.

"JD.com customers have a tremendous appetite for imported foods, and we are delighted to bring even more of the best international brands to China," said JD Mall CEO Haoyu Shen. "This push to expand our sales of imported food products is resonating with our customers because they know that the JD.com brand means authentic and safe products."

Mr. Shen continued, "This initiative is a major step forward in JD.com's strategic efforts to dominate the verticals most important to our customers, from travel and cars, to imported foods. We aim to be the single-stop solution for Chinese consumers to make all of their daily purchases, and we are making great progress towards this goal."

Among the categories and brands of US goods featured in the promotion are:

  • Fresh US produce including Boston lobster, California wines, and US-grown fruit.
  • Products from Ocean Spray, Ghirardelli, Silk, Starbucks, Organic Valley, Mars, Quaker, Dead Guy Ale, Sun-Maid and Pringles, among dozens of others.

In addition to the American Ambassador, embassy officials representing Australia, Canada, Chile, France and New Zealand are also participating in JD.com events to promote imported foods from their countries.

As part of the international food promotion initiative, JD.com is also partnering with some of the leading global producers of fine wine to promote their sales on JD.com.

Participating international wine producers include:

  • Smith-Anderson, Henkell, Joseph Cattin, Pichon Selection, Fattoria Vignavecchia, Marenco, Rocche Costamagna, Gruppo Italiano Vini, Coopers Creek, Babich, Weingut Max Ferd. Richter, Domaine Asmara, Vina Concha y Tora, Sena, Evo, Soumah, Pfeiffer, Dog Ridge, McLaren Vale and Perez Cruz.

In its effort to source and supply high-quality imported products, in recent months JD.com has launched a number of partnerships with international food producers and trade promotion agencies. In 2014, JD.com partnered with the Australian Ministry of Agriculture to promote sales of Australian food products, and it has recently started working with Chilean fruit producers to sell fresh fruits such as cherries and blueberries. Relying on JD.com's same- and next-day standard shipping, and reputation for ensuring quality, the company has been able to help international food producers tap the huge potential of the Chinese consumer market.

JD.com, Inc. is the leading online direct sales company in China. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products quickly and reliably. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of September 30, 2014, JD.com operated 7 fulfillment centers and a total of 118 warehouses with an aggregate gross floor area of approximately 2.3 million square meters in 39 cities, and 2,045 delivery stations and 1,045 pickup stations in 1,855 counties and districts across China, staffed by its own employees. The Company also provided same-day delivery standard in 130 counties and districts under its 211 program and next-day delivery in another 815 counties and districts across China.

Source: JD.com

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/JDFoods.jpg' border=0 alt='JD.com Launches Major Imported Foods Initiative'>
2015-02-13 10:00:00
<![CDATA[Amazon created 6,000 new full-time jobs in Europe in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5891 Amazon has 32,000 employees in Europe following a very positive 2014.

 

The company announced that as of now it has 32,000 full-time employees in the EU thanks to the new jobs created in logistics centers, customer service, software development, supply chain management and design.

“We are still in an investment phase and hope to be able to fill more jobs in 2015” saidXavier Garambois, Vice-President of EU retail at Amazon.

In 2014 Amazon created 6,000 new full-time jobs in Europe to meet the growing demand, as Reuters reports.  This is the company´s largest hiring since it launched its first European websites, Amazon.co.uk and Amazon.de, in 1998.

Last year, Amazon hired new employees for more than 50 different work centers throughout the EU, including corporate offices, logistics centers, software development laboratories and customer service centers.  These positions are in several areas, from software development to supply chain management and design.

According to statements by Amazon, around 1,200 new jobs are in Germany – its second largest market after the U.S. -, where it employs 10,000 warehouse workers and more than 10,000 part-timers. Notwithstanding Germany, Amazon is experiencing a series of problems with its employees and since 2013, the personnel at its distribution centers have been striking, demanding better work conditions and salary increases.

Great Britain was next in volume of new hirings, and the rest of the jobs were shared by other countries.


Read more in http://www.siliconnews.es/2015/01/13/en-2014-amazon-ha-creado-6-000-nuevos-puestos-tiempo-completo-en-europa/#8JZV2shVTlKTZuZ0.99

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonEmployer.jpg' border=0 alt='Amazon created 6,000 new full-time jobs in Europe in 2014'>
2015-02-10 10:00:00
<![CDATA[MercadoLibre acquires the Argentine software company BVision]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5883 As part of its expansion strategy, the Latin American e-commerce giant has announced the purchase of the Argentine software development company BVision.

 


BVision started operating in 2002 as a software development company, led by businessman Guillermo Serra.

In assessing the deal Daniel Rabinovich,CTO at MercadoLibre said that he was convenced that “the acquisition of BVision would further strengthen our technology production possibilities, not only in Argentina, but throughout Latin America”.

MercadoLibre revealed that thanks to this purchase, they can add more than 130 professionals to their development Center in Buenos Aires. 

For BVisión the last few years have been positive, since the software development company obtained sustainable growth. Now its employees are part of the e-commerce platform management team.


Read more at http://www.siliconweek.es/actualidad/mercadolibre-compra-la-mepresa-de-software-argentina-bvision-56565#R5fLVx1PU6l0lUPC.99

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='112' src='http://www.emarketservices.com/clubs/ems/news/BV-mercado-Libre.jpg' border=0 alt='MercadoLibre acquires the Argentine software company BVision'>
2015-02-09 10:00:00
<![CDATA[Alibaba Group has announced investment in AdChina, China's leading digital marketing platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5879 Alibaba Group has announced  it has made a strategic investment in China's leading digital marketing platform, AdChina, to grow its online and mobile marketing ecosystem and to promote the development of digital marketing and data-driven marketing initiatives in China.

With the investment, Alibaba Group will become a majority shareholder in AdChina. AdChina will work closely with Alimama, Alibaba Group's online marketing technology platform and Aliyun, Alibaba Group's cloud computing unit, to develop an end-to-end data-driven digital marketing platform that provides comprehensive online marketing services and data marketing products to businesses, online media clients and third-party service providers.

"The rapid rise and development of the eCommerce industry in China has made the relationship between eCommerce and marketing ever-more linked. AdChina's data marketing platform and Alimama's existing online marketing business are very complementary," said Hua Wang, General Manager of Alimama.

The investment and collaboration between Alimama's data management platform and AdChina's marketing platform are expected to allow Alibaba Group to further increase and refine the brand-building and sales integration products and services currently offered to companies and merchants.

Wang said the next 3-5 years will be crucial in building a world-class marketing and data-driven platform that will aid e-commerce merchants in Alibaba Group's ecosystem.

"As China's leading digital advertising technology platform, we hope by combining strengths with Alibaba Group, our partners and customers will find it more convenient to use data-driven digital marketing technology," said Alan Yan, Founder and Chief Executive Officer of AdChina.

Alibaba's strategic stake is expected to allow AdChina to enhance its competitive strengths in its existing businesses. The data sharing between both companies will also help AdChina strengthen its multi-screen marketing capabilities.

AdChina is China's largest independent digital advertising technology platform whose services and products are used by hundreds of digital marketing agencies, advertisers and companies. It was founded in 2007 in Silicon Valley.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='128' src='http://www.emarketservices.com/clubs/ems/news/Alibaba-Adchina.jpg' border=0 alt='Alibaba Group has announced investment in AdChina, China's leading digital marketing platform'>
2015-02-05 10:00:00
<![CDATA[Retailers are not meeting the expectations of online customers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5877 An IBM survey shows that there is up to a 20 point difference between the percentage of consumers that would like to shop online and those that actually do.

 

 

 

 

After analyzing the results of a survey of more than 110,000 consumers in 19 countries, IBM determined that while consumers are increasingly more enthusiastic about online shopping and digital interaction with retailers, their behavior lags behind.  Thus, while 43% of consumers say they prefer to shop online, only 29% made their last purchase over the Internet. In some product categories the difference between the percentage of people who say they enjoy shopping online and those who actually made their last purchase online was nearly 20 points.

For Sarah Diamond, General Manager of Global Consulting Services for IBM, “retailers might not be doing enough to meet consumer expectations.  This gap also indicates the potential for growth for those retailers that can meet those expectations”.

With regard to consumer expectations, IBM indicates that one of their main demands is inventory visibility.  In that respect, 60% of the consumers surveyed said that it is important for them to find out if a product is in stock before going to the store.  Another 46% of consumers said that it is important for retail employees to use mobile devices to solve inventory problems, six points higher than last year.

Another point that consumers value is that retailers offer personalized promotions, especially if they are available upon request.  According to the survey, 41% of consumers, compared to 36% last year, said that it is important that the store offer personalized promotions based on their purchase history and shopping preferences

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/RetaileCommerce.jpg' border=0 alt='Retailers are not meeting the expectations of online customers'>
2015-02-04 10:00:00
<![CDATA[Online sales were up 13.9% worldwide during the holiday season]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5876 Online sales between November 1st and December 31st – the holiday shopping season – were up 13.9% according to IBM Digital Analytics Benchmark, which says that the increased sales were made on mobile devices.

 

 

The IBM report confirms that mobile devices play an important role in shopping, accounting for 45% of online traffic during the holiday season, up 25.5% from the previous year. 

The report also says that mobile sales rose with 22.6% of recorded transactions made on mobile devices, a 27.2% increase over 2013.

Some of the most interesting data from IBM Digital Analytics Benchmark gives clues to how eCommerce is developing worldwide:

  • The average order value was 100.86 Euros, down 8% from 2013.
  • The average number of items per order was 4.
  • Smartphones accounted for 31.2% of all online traffic, nearly two and a half times that of tablets, which accounted for 13.4%.
  • Online sales on tablets accounted for 13.4%, which is higher than the 9.1% of transactions made on smartphones.
  • 54.8% of all online traffic 77.3% of saleswas done on desktop computers.
  • Consumers spent more from their desktop computers, on average 105.76 Euros, than from their mobile devices, where the average was 88.60 Euros.
  • On average, iOS and Apple users spent 27.1% more than Android users.
  • Online traffic on Apple terminals doubled that of Androids with sales on iOS accounting for 17.6% of the total online sales as opposed to 4.9% on Androids.
  • The average order value of sales made Facebook was 85.69 Euros and 89.38Euros on Pinterest .

For more information: IBM Digital Analytics Benchmark,

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/OnlineChristmas.jpg' border=0 alt='Online sales were up 13.9% worldwide during the holiday season'>
2015-02-03 10:00:00
<![CDATA[How do the changes in the VAT and IGIC (Canary Island tax) affect eCommerce in Europe?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5875 The Mini One-Stop Shop (MOSS) was created to manage VAT in each State.

 

On January 1st, a major regulatory reform took place throughout Europe, when the so-called Amazon tax took effect.  Under the new tax scheme, online service providers must pay the state VAT where the consumer is located, as stated in the Council Directive 2008/8/EC.  By taxing in the country where the consumer resides rather than where the business is located, they avoid practices by companies such as Amazon that generate sales in countries like Luxemburg, with a lower tax burden.

This change applies to e-books, digital images, music, web hosting services, mobile applications and electronic downloads, but not to physical products.

To avoid having business owners register in every consumer state, the optional “Mini One-Stop Shop” (MOSS) was created.  The “Mini One-Stop Shop” can only be used by those business owners or professionals that offer telecom, broadcasting, television and electronic services addressed to an individual whose domicile or residence is in a member state other than where the provider´s headquarters is located. 

By opting to use this regulation, business owners will be able to submit all of their VAT tax returns from their State of identification.  The MOSS has two schemes:  the Union scheme and the non-Union scheme.  The latter will be applied to the taxable person with financial activities based outside of the EC, that has no fixed establishment in the EC, and that is not obliged to register for VAT purposes in the European Union.  

The Tax Agency has a website with information about the Mini One-Stop-Shop.  The Commission has likewise published a practical guide on the subject.  To apply for MOSS, use form 034 available on the Tax Agency website.  The online business owner will need a recognized electronic certificate that conforms to the provisions set under Law 59/2003.  A natural person acting on his own behalf can use a system for identification and authentication with password on a previous user registration.   

Once adopted, this scheme will be extended to services rendered in all member states, without the possibility of limiting its application to a specific state or states.  If necessary, MOSS can be waived by electronic notification to the Tax Agency. 

It remains to be seen how the reform will impact the online services market.  Certain e-commerce services may see price increases.  That could possibly be the case with Amazon e-books and downloads, taxed to date in Luxemburg at the reduced VAT rate of 3%.   Adapting to this new tax system will require a period of adjustment on the part of online service providers.  

 

 More Information

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/VAT-changes.jpg' border=0 alt='How do the changes in the VAT and IGIC (Canary Island tax) affect eCommerce in Europe?'>
2015-02-02 10:00:00
<![CDATA[In 2015, mobile devices will account for 20% of online sales in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5850 The II Edition of the Mobile Congress reached that conclusion.

 

 

 

Customers are increasingly exposed to omni-channel retailing. They search for, research and buy products through various channels thanks to mobile devices, and for that reason, it is essential to reach them at all times and offer them a complete shopping experience.  Those are among the conclusions reached at the II Edition of the Mobile Congress , an event that brought together some 400 professionals in Madrid.

Antonio Ibáñez, director at Daemon Quest Deloitte, kicked- off the event speaking about “Customer analysis as the basis for mobile commerce strategies” and how “today, the competitive advantage is in going mobile”.   Ibáñez explained that today “the customer is king, and understanding his needs is the competitive edge”.

Pablo de Porcioles, director of business development at eDreams Odgeo continued by relating the case study of one of the leading global online travel groups.  Porcioles explained that eDreams turnover is 4.3 billion Euros of the total travel industry´s 25 billion Euros.  Further growth is expected in the next few years and “in 2016 the number of people using mobile devices will double to 50 billion.   In 2015, 20% of online sales in all of Europe will be made on mobile devices”.

Valeria Domínguez, eCommerce & Omnichannel director at Adolfo Domínguez, explained the textile company´s strategic plans during her conference “Mobile First by Adolfo Domínguez”, which are committed to  the mobile environment and omni-channel retailing.

Santiago Cantalapiedra Alcoceba, Ecommerce & Digital Product Manager of Spain´s Postal Service spoke about the need for companies to adapt to the digital environment in his conference “How to survive without an online store”. Cantalapiedra continued along the same line as Valeria Domínguez, confirming that “if the buying experience is good, customers return, so users should need to feel safe”.   


Christophe Zehnacker, Head of Emerging Payments, Western Europe at Mastercard, explained in his conference “Leading in Digital, Crafting the Future of Payments” his view on the changes taking place in the world of payments, making clear that in the near future, “mobile willreplace plastic cards. NFC technology is the future”. In fact,   Zehnacker believes that, “in 2018 two out of every three mobile phones sold will have NFC”.

Ferrán Güell, CMO at Privalia, was another reported success story. Ferrán outlined Privalia´s e-commerce evolution.  He said with reference to investing, “40% of our marketing investment this year is directed toward the mobile environment and it is growing”.

A major point of interest during this second congress was mobile payment options, with a round table discussion that included Paloma Real, Director of Business Development at MasterCard Spain, Andrea Fiorentino, Head of European Go to Market Digital at VISA Europe; Estanis Martín de Nicolás, CEO of PayPal Spain; and Octavio Soler Bach, Country Manager of Trustly who shed light on the issue.  The speakers made clear that the new ApplePay along with Visa and MasterCard, would facilitate the omni-channel changes that are now taking place in the industry.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Mcommerce5.jpg' border=0 alt='In 2015, mobile devices will account for 20% of online sales in Europe'>
2015-01-30 10:00:00
<![CDATA[Brazil B2C eCommerce Market 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5852 Hamburg-based market research organization yStats.com has released another report in the series about emerging B2C E-Commerce markets worldwide.

 

According to yStats.com’s own forecast, B2C Ecommerce sales of goods in Brazil will top EUR 20 billion by 2018. Among the important characteristics of this booming online retail market is the high share of the clothing segment, the influence of social media and the importance shoppers give to a free delivery option.

Brazil is eleventh largest B2C Ecommerce market worldwide and one of the fastest growing. In Latin America, Brazil is an unquestioned leader in terms of online market size, though it ranks behind Argentina and Mexico by forecasted growth pace. Brazil stands out among other major online retail markets worldwide in terms of popularity of department stores in online shopping, a high share of clothing segment and high penetration of luxury buyers who shop high-end items exclusively from the Internet.

Driven by increasing online shopper penetration and spending, online retail sales in this country, excluding travel, are forecasted to top EUR 20 billion in the next four years. The share of mCommerce sales on total online retail in Brazil continues to grow, boosted by surging mobile Internet penetration. Large online retailers report a revenue share of close to 20% generated through mobile devices in 2014.

Around a third of Internet users in Brazil shopped online last year. An important characteristic of online buyers in the country is the influence of social media, especially among young adults. Furthermore, online shoppers in Brazil are used to free delivery and an installment payment option, which creates significant challenges for online merchants who wish to stay competitive but also profitable.

The competition on the online retail market in Brazil intensified in 2014, as two major players raised additional capital. Nova Pontocom, a company operating several online retail sites in Brazil, was reorganized together with France-based Cdiscount into Cnova NV which raised almost USD 190 million through initial public offering, while a major online retailer of sporting goods, Netshoes, received USD 170 million from several investors. The market leader among online retailers, however, remains B2W Digital with its brands Americanas, Submarino and Shoptime. Furthermore, Latin America’s Ecommerce giant, MercadoLibre, which operates online marketplaces, generates half of its large revenues in Brazil, and is thus another important player on the booming Brazilian eCommerce market.

For further information, see:
http://ystats.com/uploads/report_abstracts/1145.pdf

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='101' src='http://www.emarketservices.com/clubs/ems/news/brazil-online(3).jpg' border=0 alt='Brazil B2C eCommerce Market 2014'>
2015-01-28 10:00:00
<![CDATA[5 trends for buying and selling in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5849 Technology has changed and will continue to change the way we shop.

 

Online sales will increase by up to 20.1% in 2014, to more than $1.5 billion worldwide.

Those figures are from the Japanese eCommerce giant Rakuten, which also released the following retail industry trends for the next 12 months

1. Consumer loyalty will be driven by retail experiences.  For Rakuten directors, entertainment and retail converge. Today shoppers want a retail experience that reflects their tastes, both online and offline. To provide this experience, retailers have diversified their offers, but they often offer their services separately.  With the arrival of 2015, retailers are bringing those different elements together under the same roof to offer a more connected experience that opens the door to new opportunities such as cross-selling, and strengthening customer loyalty throughout the entire retail and entertainment ecosystem.

2. A decisive year for crypto currency.  2014 was notable for new payment methods that will continue in 2015. The year will be decisive for crypto currencies like Bitcoin.  If they are used and accepted, we will see substantial impact on international transactions, a huge step towards a truly global marketplace.

3. Mobile commerce will continue to gain ground. It is predicted that in 2015 33% of online sales will be done via mobile devices. As this trend gains ground, more retailers will invest in mobile retail environments and marketing. This in turn will resound in greater adoption of omni-channel commerce, as retailers will try to offer the retail experience through multiple channels.

 4. Farewell to commercial borders.  The growth of cross-border commerce will accelerate in 2015, offering consumers the opportunity to buy in stores worldwide.  The aim is to also pave the way for retailers to access markets in other countries and extend their international reach.

5. Social media is playing an increasingly decisive role in the buying process, influencing both new product discovery and buying decisions.   Twitter and Facebook have incorporated “buy it now” buttons, and in 2015 stores will place greater emphasis on selling products via those channels.

However, with the increase in the active use of platforms designed to share photos like Pinterest and Instagram, innovation in 2015 will probably revolve around images. The fact that consumers discover new products while sharing photos and organizing collections of objects they like, gives retailers an enormous opportunity to make shopping an attractive and entertaining experience for those users.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Ecommerce-Trends.jpg' border=0 alt='5 trends for buying and selling in 2015'>
2015-01-26 10:00:00
<![CDATA[Alibaba and Microsoft agree to protect intellectual property on their portals]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5874 Chinese e-commerce giant Alibaba, who in September was the star of the biggest IPO in Wall Street history, signed a memorandum of understanding with Microsoft to protect its intellectual property on its portals.

 

In a statement, the Hangzhou based Alibaba Group announced the agreement which suggests taking measures to increase security controls to guarantee that Microsoft´s rights are protected on Taobao.com and Tmall.com.

Alibaba and Microsoft will work together to combat the sale of counterfeit software on those portals.  They will also jointly take measures to educate consumers about the risks in using counterfeit software through various online channels like Alibaba´s own e-commerce websites and online payment systems such as Alipay.

"Microsoft is committed to protecting consumers from the installation or purchase of non- genuine software that exposes users to spyware and viruses that can damage their computers and networks, or lose personal data and sensitive information” says Tim Cranston, Microsoft associate general counsel and chief legal counsel for Greater China.

Ni Liang, director of security operations at the Chinese company, assured that Alibaba takes the matter “very seriously” and is already working with partners to deal with counterfeit products on its e-commerce portals.  

 Source: EFE News Agency

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AlibabaMicrosoft.jpg' border=0 alt='Alibaba and Microsoft agree to protect intellectual property on their portals'>
2015-01-23 10:00:00
<![CDATA[Amazon will enter Mexico in 1Q 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5845 The growth of e-commerce in Mexico will be reinforced by the arrival of Amazon, which has been in the market since 2013, but only selling books.

 

The eCommerce industry in Mexico is certain that the full version of the American online giant will launch in this market during first quarter 2015.

Hence, the company founded and directed by Jeff Bezos will expand its offer to include tangible goods, after entering the Mexican market in 2013 with the launch of its kindle store for digital books.  

Amazon, which grew by 20% to $ 20.5 billion in the fourth quarter of 2014 has yet to make an official announcement, but is already looking to recruit a retail team in Mexico. 

Details about Amazon´s expansion in Mexico are still unknown but industry insiders think that the initial offer will consist mainly of books and technology.  

The arrival of Amazon is being well received by eCommerce players because it will expand the environment and encourage traditional big chain retailers to promote their online sales channels. 

"It is essential that Elektra, Superama, Coppel , Walmart and all of the players in the traditional market invest in e-commerce because it is where growth lies.  Pros like Amazon make noise but the movers and shakers are in traditional retail industry and finance” explained eInstituto´s Pueyrredon.

The truth is that the other industry players are readying themselves for new competitors in eCommerce.

The multiplier effect will also be reflected in the value of e-commerce in Mexico. According to  Latin American Institute of ECommerce (eInstitute) estimates, eCommerce in Latin America will reach $ 100 billion in 2014, with Mexico accounting for 14% or $14 billion, up 42% from 2013.

That estimate is more optimistic than that of the Mexican Internet Association (Amipci) which expects the increase to be around 35%, or $ 12.4 billion.

However in the next two to three years the rate of increase could surpass 50% annually, driven by the arrival of players like Amazon and Alibaba and the reinforcement of the traditional retailers ´digital channels.

And not only Amazon. The commitment of Chinese eCommerce giant Alibaba towards Mexico through a partnership with MercadoPago is proof of foreign companies’ appetite for the Mexican market.  

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Mexico.jpg' border=0 alt='Amazon will enter Mexico in 1Q 2015'>
2015-01-22 10:00:00
<![CDATA[5 reasons why Alibaba is shattering all records]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5844 Alibaba has the advantage in the eCommerce race.

 

Alibaba, the Chinese e-commerce giant turns everything it touches into gold. On November 11, Single´s Day, Alibaba set a new record by generating $ 9.3 billion in sales in just 24 hours.  

It beat 2013´s record $5.8 billion, which according to ComScore, also surpassed the $5.3 billion generated during five days of Thanksgiving sales (including Black Friday and Cyber Monday) in the United States in 2013.

What are Alibaba´s major advantages in e-commerce?

1. The size of the company

Alibaba started in founder Jack Ma´s apartment, but now everything the company does is so big that it just keeps setting new records. For example, in September its IPO on the New York stock exchange was the largest ever at $ 25 billion. The company met with more than 600 journalists at its headquarters in Hangzhou to see real time stock trading on the Big Board.

The numbers are big: more than a billion product listings on Alibaba´s websites that include  Tmall , a B2B e-marketplace Taobao, which is like eBay, and more than 27,000 brands and merchants participate.

2. Jack Ma is the Steve Jobs of China

During Alibaba´s debut on the stock exchange, Jack Ma, surrounded by body guards, was received by a huge crowd taking photographs. He is applauded in China for having turned a local business into a giant worth more than Amazon and Facebook

3. The power of mobile

Each year, Alibaba´s m-commerce sales increase on e-commerce holidays. On Single´s Day in 2012 they were up by 5% and in 2013, by 21%. This year they increased by nearly 43% after Alibaba encouraged brands and merchants to give an 80-cent discount for buying on mobile.

Efforts to attract mobile consumers in China are huge. Internet penetration in the country of 1.3 million is 47%, so there is room to grow.  Alibaba like rival Tencent,whose WeChat is very popular, are fighting to win over Chinese mobile consumers.

4. Chinese brands are gaining ground

Many of the big western brands are on Tmall, where you can buy anything from Huggies diapers to the latest Apple iPhones or Adidas sneakers. But the best sellers are local brands.

Xiaomi, a local manufacturer of smartphones and other electronic devices was number one. With only four years in existence, it already ranks third in the world in smartphones.  Huawei, another smartphone brand is in second place, while Haier, the Chinese manufacturer of household appliances, ranks third.

5. Alibaba has global ambitions, but its induction in the United States is slow… for now 

Consumers worldwide can purchase products from Chinese vendors for the first time through AliExpress, whose results have yet to be recorded. Ma however, says that in a few years it will be truly global: “this is just the beginning”.

According to consulting firm Mintel, China is currently number one in the e-commerce world market, after surpassing the United States last year. Joe Tsai, executive vice president at Alibaba, said that Chinese consumers are buying American products, but it will be interesting to see the growth in the number of American buyers in the future.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/AlibabaJack-Ma.jpg' border=0 alt='5 reasons why Alibaba is shattering all records'>
2015-01-21 10:00:00
<![CDATA[30% of purchases made by Britons are done online, according to a study]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5841 According to a study done in Britain, one in every three purchases of household appliances, articles of clothing and furniture were made online.

 

 

According to a study on the country´s consumption, British families for the first time are using the Internet for more than 30% of their purchases, and that number is growing.  The survey comes after Black Friday, when up to 10,000 pounds a second in online sales of electronic items were recorded in Britain. 

The British Retail Consortium  found that food, followed by footwear are the products purchased most by Britons online. Nearly 34% of the shoes purchased in November were bought online, up 31% from the previous year.  Furthermore, 25% of the clothing purchases were made online, 10% more than in 2013. 

According to the Telegraph, furniture comprises the majority of  online purchases.  Data indicates that two-thirds of the furniture bought in the UK was purchased online, as were two-thirds of household appliances.  The British newspaper says that this is due to increased mobile usage and improvements in mobile applications. Half of Britons will use their tablets to make purchases this holiday season, says the newspaper .

Another reason for the increase in online shopping is the upsurge in in-store pick-up, where shoppers can order online and collect their purchases in-store.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='118' src='http://www.emarketservices.com/clubs/ems/news/UK-retailers(1).jpg' border=0 alt='30% of purchases made by Britons are done online, according to a study'>
2015-01-20 10:00:00
<![CDATA[Online travel is on Amazon´s radar]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5838 It is preparing its definitive foray into the online travel industry.

 

Amazon continues its effort to expand into new areas of business and as several American media report, it is preparing its definitive foray into the online travel industry.  Apparently, a group responsible for sales at Amazon has begun to contact hotels in a few key U.S. cities to offer accommodations on the website.  

The e-commerce giant is the only company powerful enough to enter an industry like online travel which already has many companies in its marketplace. The move will help its Amazon Local division, which has a system similar to Groupon, become a website of note in e-commerce.

As of 2015, Amazon will begin to offer hotel accomodations in Seattle, New York and Los Angeles.  Amazon Local sales teams are negotiating with hotels in those cities and, as some media have reported, are offering to charge those that sign up now, less than those who enroll later. Amazon currently offers a very limited hotel reservation service with discounts similar to other travel offers with Groupon and LivingSocial discounts. 

Amazon will take advantage of the benefits it offers shoppers that already consider it safe and trustworthy website and more recently, an entertainment service provider. 

Amazon Local seemed to occupy a dubious place in Jeff Bezos´ ecosystem, and now the situation could change following Amazon´s decision to include travel related purchases on Amazon Local. 

This new marketplace gives Amazon the opportunity to break into the travel market and stand out among the current players that dominate the industry like TripAdvisorExpediaKayak and Priceline. Amazon has opted to build its own organic travel service instead of acquiring one from potential competitors.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonTravel(2).jpg' border=0 alt='Online travel is on Amazon´s radar'>
2015-01-19 10:00:00
<![CDATA[Our Facebook page mirrors our company]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5826 SMEs that take care of the design of their Facebook page have more contact with their customers, and consequently more sales.

 

We must pay attention to the design, content and update of our company´s Facebook cover page.  If we do not, we are losing business opportunities. Now, it is not only essential that our company has a page on this social media site, but its design and update have to be managed.  

According to a survey by 99designs, which gathered the viewpoint of SMEs from several countries in the world, custom designed Facebook pages have more users and clients. “Customized content is crucial to a company´s image. It makes it stand out and shows interest towards different audiences”, says Sol Fauquier, Country Manager of 99desings Spain.

We must realize that we are at a time when the customer is stronger than ever. We also face the challenge of reaching the so-called ‘Generación Me’, users for whom a particular experience has a differential value. Therefore, we must take advantage of any tool that allows us to set ourselves apart from others and connect with our potential customers.

Social media affords us the opportunity to let the customer know that we are interested in his participation and opinion.  It also lets us show him that we are willing to respond to his tastes and needs and to address any doubts or complaints. Hence, our “engagement” through social media is a powerful weapon. It´s no surprise then that the 99designs survey points out that the more customers that participate on our Facebook page, the higher our sales will be (11% of the time) and we will have more “likes” and more comments (32%).  

Design is crucial to the success of our Facebook cover page.  Ninety-five percent of companies that customize the design of their Facebook page consider that the cover page plays a major role in their firm´s success, since it increases user interaction. Companies understand that this is important.   

Also keep in mind the cover page design.  99designs says that space should be taken into account.  It says that the most appropriate size is 1702×630 pixels x 72 dpi.  The image should outweigh the text, and graphics should be simple and attractive.  

In addition, the cover page should represent the comopany. It could (and should) change every now and then, but always in such a way that clearly identifies the brand. Some companies use their Facebook page to introduce products or launch promotions.  That is fine as long as the result is clear and simple and the visitor can identify our product right away.

Lastly, the image should be changed often.  Social media is very dynamic and always active.  By modifying our cover page we can attract new users and retain the interest of  those we already have. And it is crucial that we update the cover, making sure that the customer knows we are up to date. 

Source : http://www.siliconnews.es/2014/11/29/la-portada-en-facebook-espejo-de-nuestra-empresa/

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/facebookempresas.jpg' border=0 alt='Our Facebook page mirrors our company'>
2015-01-16 10:00:00
<![CDATA[eBay launches a new “mirror” tool]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5830 Ebay has a clear strategy to retain its position in e-commerce, and is incorporating new tools to improve service and surprise users.

 

Its latest incentive, installed in the San Francisco Rebecca Minkoff store, is a giant mirror screen to assist shoppers.

The mirror is inside the store and with it we can select clothes from the catalogue and later take it to the dressing room where, depending on the items chosen, the program suggests ways to accessorize the pieces and also lets us call on an employee for assistance.

 EBay is determined to improve its website and has reached an agreement with Rebecca Minkoff to install this new shopping tool in the brick-and-mortar store. The e-commerce company wants to become a benchmark in brick-and-mortar stores as it is in online.  “People still want the full shopping experience, which is why I believe that brick-and-mortar stores will never disappear” says Steve Yankovich, vice president of innovation and new ventures at eBay.

Furthermore, the mirror will also know who is using it and will locate the person´s eBay account to keep track of clothing purchases so that store staff can provide the best customer service.

For now, this service is only available at the San Francisco store, although eBay plans to continue developing new business and sales systems to help improve the customer shopping experience both online and offline

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Ebaymirror.jpg' border=0 alt='eBay launches a new "mirror" tool'>
2015-01-15 10:00:00
<![CDATA[Foap receives $ 2.3 million in funding]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5832 Foap lets photography buffs sell their photos through its marketplace for $10 per photo, with 50% going to the company.

 


 

The Swedish stock photo marketplace Foap, a start-up that distributes photos via iOS and Android, has raised $ 2.3 million in funding. This brings Foap´s total funding to approximately $ 5 million.

Leading the round of funding are Gary Vaynerchuk (CEO and co-founder of VaynerMedia), Jeff Zucker (CNN Worldwide president), Jordania Rednor and Niklas Ostberg. The four investors are added to a list that includes VC Industrifonden and Maxwell Ventures.

Foap co-founder David Los said that the new capital will be used to speed up product development and expand in the United States. The start-up is also in the process of raising a Series A round, in the area of $ 5 to 7 million.  

Launched in 2012, Foap lets iPhoneographers – that is, photography buffs that use their smartphones to take pictures – economize on their photos by selling on the Foap marketplace. The price per photo is $10, of which Foap keeps 50%.  The customary buyers are editors that use the photos in articles or brands that need images for ads or promotional campaigns. 

In March of 2013, Foap introduced Foap Missions, a feature that lets brands define a photographic brief and set a cash prize for the winner. It is a way of selling specific photos using a reverse marketplace model.

Foap says that it has managed nearly 200 Missions for “leading ad agencies and Fortune 500 brands” in the last two years, and has gained 500,000 registered users that upload on average, 30,000 photos a week.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Foap.jpg' border=0 alt='Foap receives $ 2.3 million in funding'>
2015-01-14 10:00:00
<![CDATA[UK e-retailers plan to start using online marketplaces in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5836 The70% of businesses expecting their sales to increase.

 

One in four British small and medium-sized enterprises (SMEs) are planning to increase their use of online marketplace sites to increase sales in 2015. And almost two-thirds of SME online retailers are planning to increase the number of channels they trade through as they target growth this year.

These are two of the key results from Royal Mail’s annual tracker study into the expectations and challenges facing British online retailers. These group of companies is in positive mood for 2015, with 70% of businesses expecting their sales to increase. This optimism for growth is up 9% on last year.

Last year, 58% of the small and medium-sized enterprises in the UK reported an increase in sales, which is significantly more than the 49% who reported growth in 2013, Royal Mail’s study found.
Small and medium-sized enterprises in the UK acknowledge the importance of providing a good returns process for online shoppers, says Royal Mail. “A third of retailers surveyed said a simple returns process was a key factor to customer satisfaction last year, up from 23% in 2013. Three in ten (27%) UK SME online retailers will be simplifying the returns process in 2015 to increase customer satisfaction. This is up from 11% last year.”

More than half of 300 UK SMEs surveyed said that increasing the range of goods will be their top initiative for increasing customer satisfaction in 2015, while 41% said they will improve the range of delivery options. Pricing is another important initiative to satisfy customers.

More information eCommerceNews http://ecommercenews.eu/1-4-uk-e-retailers-plan-start-using-online-marketplaces-2015

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='90' src='http://www.emarketservices.com/clubs/ems/news/UKflag(3).jpg' border=0 alt='UK e-retailers plan to start using online marketplaces in 2015'>
2015-01-12 10:00:00
<![CDATA[Amazon opens “bidding” on more than 150,000 products]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5834 Users can offer lower prices than vendors.

 

Bidding has arrived at Amazon and it came with more than 150,000 products that users can make an offer lower than the vendor´s asking price.  The idea is that the new feature, called “Make an Offer”, gives users a chance to negotiate the same way they would at a brick- and- mortar store, explained Peter Fairy, Vice President of Amazon Marketplace.

The bidding between vendors and potential buyers takes place online and can last as long as it takes for both parties to reach an agreement on the price.

Amazon wants to make it clear that this new feature is not an auction, since the negotiations between the two parties are private.

Collector items are among the products that are benefiting the most from the new bidding feature.


Read more at http://www.siliconnews.es/2014/12/09/amazon-estrena-el-regateo-en-mas-de-150-000-productos/#oPDYCKOfErcV3Pa1.99

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/amazonfachada.jpg' border=0 alt='Amazon opens "bidding" on more than 150,000 products'>
2015-01-09 10:00:00
<![CDATA[Amazon negotiates adquisition of Indian eCommerce platform Jabong for 960 millons Euros]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5824 Jabong has a 25% market share in India.

 

Amazon is arranging its first acquisition in India. The American e-commerce giant has begun negotiations to takeover Jabong the specialized fashion website controlled by Rocket Internet (which owns Zalando).

The agreement between both parties, which could make Jabong worth $ 1.2 billion (960 million Euros), is in the initial stage and only one meeting has taken place.

 The fashion and accessories e-commerce business in India is controlled by recently merged Flipkart and Myntra, which control 50% of the market, while Jabong has a 25% share. Other operators like FashionaraLimeroad.com  and Zovi  take up the rest of the market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/jabong.jpg' border=0 alt='Amazon negotiates adquisition of Indian eCommerce platform Jabong for 960 millons Euros'>
2015-01-08 10:00:00
<![CDATA[Twitter Offers, a new service that lets offline retailers create online promotions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5813 Continuing its objective to allow companies to boost sales on Twitter, the platform just launched a new service to create promotions through Twitter.

 

With Twitter Offers, users will be able to benefit directly from offers and discounts they see on their timeline and redeem them smooth and easy when they shop offline. The advantage is that these discounts are linked directly to the customer´s bank credit card.  Therefore, when the customer has agreed to buy the product, he can see the corresponding Twitter Offers cash-back savings on his bank statement.

No need to redeem coupons at the store. Just get the offer through Twitter and the cash back savings will appear on your bank statement. 

Advertisers can track the response to their promotions; an advantage when it comes to knowing the impact they have on offline purchases.
This new promotion does not require businesses to have additional hardware or software.  They can continue using their customary payment systems.  This is about traditional offline businesses taking advantage of the benefits of the online segment.

It also improves user experience, by enabling them to take advantage of discounts quickly and easily.  Furthermore, Twitter has taken care to address the issue of online security.  Users can be assured that they are protected when they provide credit card information to receive Twitter Offers.  Their information will be encrypted and the data securely stored to facilitate future purchases.   Customers will also be able to delete the data whenever they wish.

This new Twitter service is initially available to advertisers in the United States who can use it for this holiday season´s sales.

Twitter Offers supplement Twitter´s options to promote sales through social media and to improve the effectiveness of the platform as a channel to boost sales. It is a new marketing tool that can revolutionize the online coupon industry, and the use of coupons with in-store purchases.  All of this takes into consideration the impact of mobile devices during the buying process.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='250' height='187' src='http://www.emarketservices.com/clubs/ems/news/TwitterOffers.jpg' border=0 alt='Twitter Offers, a new service that lets offline retailers create online promotions'>
2015-01-05 10:00:00
<![CDATA[Alibaba to launch an international version of Taobao]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5814 Alibaba will extend its wings even further by launching an international versión of its e-commerce marketplace Taobao.

 

 

Jack Ma, founder of the Chinese Alibaba Group Holding Ltd , announced that the company will launch an international version of its e-marketplace Taobao in several languages including English and Chinese, to serve shoppersworldwide.

Ma announced this at a meeting held in Hangzhou, China between Prime Minister Li Keqiang and Chinese and foreign Internet industry leaders. The meeting coincided with the World Internet Conference, which took place in Wuzhen over the course of three days.  

The announcement was made on the same day that the e-commerce giant debuted its first bonds to raise $ 8 billion.

In this regard Ma said that “two months before the first sale of stock, people did not believe we would make money” adding that “now the problem is that they think we are too good.”

The inclusion of Taobao in other markets will favor the company´s expansion throughout the world in order to retain its current position as the leader in eCommerce.  

Alibaba now has an international e-commerce platform called Aliexpress that specializes in wholesale products, but does not offer anything similar to the final consumer.

]]> <p> <img style='cursor:pointer;cursor:hand' width='202' height='55' src='http://www.emarketservices.com/clubs/ems/news/taobaologo.png' border=0 alt='Alibaba to launch an international version of Taobao'>
2015-01-02 10:00:00
<![CDATA[Amazon could be making the jump into travel]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5812 The eCommerce giant is negotiating a hotel booking service called Amazon Travel.

 

The Seattle-based company sells digital content, makes e-books and smartphones, has a home grocery delivery service,  offers coupons, allows mobile payments, and according to  rumor, may create its own household gadgets.  And now it is also making the push into the travel industry.

The website Skift claims that Jeff Bezos´company is conferring with several hotels in New York, Los Angeles and Seattle on the launch of a new service called Amazon Travel.
Once the service is introduced, Amazon would have its own bookings website, offering rooms at and taking around a 15% commission for each transaction made on the site.

The hotels would then receive an e-reservations notice from Amazon and they would update their calendars on the Extranet.  

Amazon requires that the hotels meet certain minimum quality standards.  They are only interested in hotels that TripAdvisor users give a rating of 4 stars or more.

To reinforce its new business, the e-commerce company will feature the hotels with editorial coverage on the activities and attractions at each destination.

Amazon Travel will serve as a stamp of approval and marketing support for those hotels with personality and quality standards, but that are not part of a hotel chain that and help promote them.  



]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonTravel.jpg' border=0 alt='Amazon could be making the jump into travel'>
2014-12-30 10:00:00
<![CDATA[The United Kingdom continues to set the trend for eCommerce in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5811 Ecommerce continues to gain strength in Europe.

 

 

RetailMeNot ´s 2014 report estimates an 18% rise in e-commerce in Europe, to 156 billion Euros in sales, expectations that exceed those forecast for the United States (15%), which suggests sales will reach 225 billion euros.

Clothing and accessories are the most popular products among British consumers (85%), closely followed by electronics (85%) and books.  According to a report by A.T. Kearney, 85% of those customers shopped online for an article of clothing or an accessory within the last 3 months.

The TNS, IAB Google Consumer Barometer  indicates that despite the high demand for clothing and footwear by online shoppers in the UK (49%), hotel reservations for leisure top the list of most popular products on the Internet throughout Europe.   

In that regard the Netherlands heads the chart with 85% of online customers, followed by Sweden and Finland with 81% and 80% respectively. Seventy-nine percent of shoppers in the United Kingdom make hotel reservations online; the percentage drops to 69% in Spain. 

According to the barometer, the second most popular sector on the Internet is car insurance (57%), with Europe leading the chart, followed by household ítems (53%) and fashion (49%).

2014 is shaping up to be a good year for e-commerce in Europe. Analysts at RetailMeNot estimate that the growth rate for online stores will be 11.9 times faster than that of brick- and- mortar stores. Forty-five percent of Europe´s population already shops online.  The percentage rises to 67% with the British.  

The data shows therefore, that customers are willing to shop online. The next step is for retailers to be prepared and able to offer an online experience that shoppers deserve.

Rather than heading straight for sale items (57%), consumers prefer higher quality goods at a lower cost, as shopping with coupons allows.  This season shoppers also want a differential advantage through added value, such as free shipping (71%) and returns (47%), as well as the possibility to purchase online and pick up at a store (35%).  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/UKeCommerce.jpg' border=0 alt='The United Kingdom continues to set the trend for eCommerce in Europe'>
2014-12-29 10:00:00
<![CDATA[Gap partners with e-commerce giant Zalando to boost its presence in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5810 Gap will launch a special online sales platform for the European market under the Zalando umbrella.

The American company Gap takes another step in its strategy to expand in Europe.  The company explained in a press release that it has entered into a partnership with the online fashion site Zalando to boost its presence in the European market.

Gap will launch an online sales platform for the European market under the Zalando umbrella.  Beginning in the summer of 2015, the chain will sell its special lines for women, men, children and infants.

Gap´s strategy, led by Zalando, will be similar to that of other industry operators with platforms like Desigual, which partnered with TMall last September to open an online store on the Chinese giant´s site.

Gap, which owns the Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix chains, ended 2013 (in February 2014), with $16.15 billion in turnover (11.92 billion euros), up 3% from the previous year.  

 Source: http://www.modaes.es/empresa/20141124/gap-se-apoya-en-el-gigante-del-ecommerce-zalando-para-potenciar-su-presencia-en-europa.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/clubs/ems/news/GapZalando.jpg' border=0 alt='Gap partners with e-commerce giant Zalando to boost its presence in Europe'>
2014-12-26 10:00:00
<![CDATA[YesWeAd, the first advertising marketplace for creative partnerships]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5809 The first creative and strategic global advertising community with development and business teams in India, Brazil, the US, Mexico and Argentina has been operating since November 18.  Companies on YesWeAd can get ideas and proposals from a global network of designers and creative talent from anywhere in the world.  

It was introduced at Watt Market where attendees included initiative promoters, representatives from Fiap, Techo, Aldeas Infantiles SOS, Escuelas Creativas de Latinoamérica, press professionals, entrepreneurs and special guests.

Martín Noe, Director of YesWeAd, said during the presentation: “We at YesWeAd believe that big ideas origínate in big minds and come from anywhere.  Therefore, we create an open and independent environment where companies can count on the support of the best advertising agencies”.

During the marketplace presentation Noé spoke about applied technology and experience in developing the platform and the agreements YesWeAd made with major creative educational centers in America and Europe, large service –based companies and Chambers of Commerce, in order to offer value added services to SMEs.

YesWeAd has offices in Miami and will soon open branches in Mexico City and San Pablo. And in the coming months it will finalize regional agreements with representatives from Central Europe, Eastern Europe, Asia and Oceania.

Companies and agencies that have specific communication needs post a project and budget briefing in the community.  Thousands of talented advertisers choose the project they want to compete on, thereby providing a creative solution from anywhere in the world.  

Depending on the work required by the companies, YesWeAd starts a bidding process for ideas and projects that attracts dozens of creative and design talent who propose fees and time frames and present their portfolios and experience so the companies can make a selection.

Once the set deadline for presenting ideas is met, the companies can choose the winner and finalize the job or select the best project proposal and start developing it. It is at this time that the corresponding commission is paid and YesWeAd exchanges contact information between the interested parties.  

Besides being the best place for companies and global creative advertising talent to meet, YesWeAd also offers a list of industry suppliers so that the ideas chosen can be implemented quickly and the projects produce great results.  

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='88' src='http://www.emarketservices.com/clubs/ems/news/Yeswead.jpg' border=0 alt='YesWeAd, the first advertising marketplace for creative partnerships'>
2014-12-23 10:00:00
<![CDATA[Why is Amazon cutting prices on consumer packaged goods?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5808 It´s their way of competing with brick- and- mortar stores and increasing their market share in this area.

The online shopping portal Amazon has adopted a price - cutting policy that isn´t only here to stay but that is going even further. From beauty and personal care items to baby and pet products, Jeff Bezos´company has its eye on consumer packaged goods and wants to carve a niche in the market.  

Recent studies have shown that while for now consumers prefer to buy products like shampoo and diapers at local stores, the trend is changing in favor of shopping online, and Amazon doesn´t want to miss out.  

The consulting firm Bernstein Research, explains that this is Amazon´s strategy to compete with brick- and- mortar stores and to increase its share of that market.

The company analyzed Amazon´s consumer goods categories and found that on average, no less than 50% of the 150 items in stock were reduced in price over the last year.

In its recent study on pricing trends for MarketWatch, Bernstein Research indicates that this new move by Amazon will pose a challenge for U.S. retail giants like Wal-Mart and Walgreen´s.  He says that as the online store lowers its prices and attracts new customers, big retailers will have to lower their margins and adapt to the “more dynamic and deflationary” price scene on the Internet. 

Amazon supplements lower pricing with other services like Prime, which offers free shipping for an annual fee.

Spokespersons from Walgreens, Target and Amazon did not comment on the Bernstein Research report whereas Wal-mart said that the consulting firm forgot to note that it is one of the largest online businesses in the world with $ 10 billion in annual sales. 


 Source:  El Economista  

More information http://www.marketwatch.com/story/why-amazon-is-slowly-easing-prices-for-consumer-goods-2014-11-17

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='105' src='http://www.emarketservices.com/clubs/ems/news/AmazonCuttingprices.jpg' border=0 alt='Why is Amazon cutting prices on consumer packaged goods?'>
2014-12-22 10:00:00
<![CDATA[Chinese eCommerce companies commit to the burgeoning Latin American market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5807 Major business opportunities and an unsaturated market are the main reasons for entering the region.

Following the success of Internet giants like The Alibaba Group, other Chinese companies want to cash in by expanding business to the burgeoning online sales industry in Latin America.  Online sales in that part of the world are led by Brazil, Mexico and Chile thanks to high broadband penetration and the growing economy. And Chinese online retailers want a piece of the pie.

Big business opportunities and unsaturated market like those of North American and Western Europe are the main reasons for entering this región. But there are major challenges ahead.

According to Jorge Chong, manager at Comprame.com (the first Chinese online retailer focused only on Latin America), some of the main obstacles to the growth of online sales in China are:

1. Communication barriers.

2. Distrust for online shopping.

3. Long delivery times.

4. Limited use of credit cards.

Countries like Argentina and Venezuela face more complicated problems like restrictions on purchasing dollars and imports.

Some problems are cultural, such as the tradition of paying cash. Others are more technical, like the lack of highly skilled programmers and limited number of payment processors in Central and South America.  

According to the latest statistics, Latin America is the region with the fastest growth in e-commerce after China. Online business in China are currently at its highest with thousands of stores offering all kinds of ítems, and the final buyer receives his products in most cases without having to go through local importers, wholesalers or paying taxes.

 

"eCommerce will replace traditional business by 2014 as communication barriers are overcome and high tech tools like online translators and delivery systems are improved”, says Jorge Chong.  

Comprame.com is one of the first Chinese retailers targeting Spanish speaking countries. It offers a fully customized website for visitors from Latin America. It employs Latin American customer service representatives in China and also has staff in Colombia and Venezuela.

SOURCE Latin Internet Technology Co., Ltd.



 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='68' src='http://www.emarketservices.com/clubs/ems/news/ChinaLatinoamerica.jpg' border=0 alt='Chinese eCommerce companies commit to the burgeoning Latin American market'>
2014-12-19 10:00:00
<![CDATA[Ukrainian marketplace Prom.ua acquires B2B trading platform Zakupki-online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5806 In a new illustration of investor interest in Ukrainian e-commerce, Prom.ua, a major B2B and B2C marketplace owned by Poland’s Allegro Group, has acquired Zakupki-online.com, a platform that helps companies organize sales and purchases online without middlemen.

The news was reported by the Ukrainian online edition of Forbes magazine, which estimates the transaction at Hr 10 million (approximately $770,000).

According to Evgeny Sarantsov, CEO of the startup, there are currently around 3,000 companies using the platform,which generate a monthly turnover of Hr 50 million (nearly $3.9 million) monthly.

Today on Zakupki-online, businesses buy and sell all types of assets, from buckwheat and margarine to building materials. According to the developers, the speed of concluding deals is 100 times higher than under the accompaniment of a bank, which requires a visit to an office and to submit a number of papers. This come in addition to the reduction of expenditures on marketing and trade representatives.

Plans for Zakupki-online include expansion to the European Union and the creation of a solution for the automated trading of stocks.

Prom.ua is a part of the Polish Allegro Group, which itself falls under the international holding company Naspers. In April 2009, Allegro sold a controlling stake in Prom.ua. Forbes reports that up to $1 million was invested.

This story first appeared in Ukraine Digital News, the English-language online resource on Ukraine’s IT industries.

]]> <p> <img style='cursor:pointer;cursor:hand' width='101' height='101' src='http://www.emarketservices.com/clubs/ems/news/Zapuki.jpg' border=0 alt='Ukrainian marketplace Prom.ua acquires B2B trading platform Zakupki-online'>
2014-12-18 10:00:00
<![CDATA[New online directory Findadistributor.com connects industrial equipment users and providers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5803 About 300 material-handling equipment buyers and suppliers have signed up for Findadistributor.com.

 

A new online directory has gone live at findadistributor.com, putting North America's vast industrial equipment distributor network at the fingertips of manufacturing and supply chain professionals looking for lifting, moving, storage, and delivery technologies.

Finding the right supplier of the appropriate technology can be a challenge for small and large end-user facilities. Often, a local provider is priority and other times a more specialist supplier is required.

Findadistributor.com connects material-handling equipment distributors and dealers with end users consuming their equipment. Companies providing a product or service related to the lifting, movement, and storage of materials in North America, can upload their own details via a simple payment procedure to be found by end users seeking the right equipment for the job.

findadistributor.com founder Mark Bridger said: "I have worked with companies in North America's industrial equipment sector for many years and wanted to provide a cost-effective marketing tool for distributors and providers who serve specific geographic areas.

"There are a myriad of online marketing and search engine tools available, but most are too broad in geography or generic in audience. findadistributor.com effectively puts distributors and dealers where they can be found by local customers."

Conveyors and conveying equipment; overhead traveling cranes, hoists, and monorail systems; industrial lift trucks and stackers; mezzanines, racking, and storage products, and other material-handling equipment feature in searches.

Listings on findadistributor.com can include logo, address, telephone, fax, email, website, and recent social media posts, plus a list of products and services. All company information is made readily available for buyers to source by U.S. state, town or city; product category; or company name. Search results even include a detailed Google Maps image of the location of the distributor or dealer.

Buyers in the automotive industry; plastics and electronics; pharmaceutical, healthcare, food and beverage; warehousing logistics; foundries; and aerospace sectors are among a growing community starting equipment-buying processes at findadistributor.com.

The website also hosts details of relevant manufacturers and training providers, putting the entire material-handling, logistics, assembly, and distribution networks in one easy-to-use directory

Source Facilitiesnet

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='89' src='http://www.emarketservices.com/clubs/ems/news/Findadistributor.jpg' border=0 alt='New online directory Findadistributor.com connects industrial equipment users and providers'>
2014-12-17 10:00:00
<![CDATA[45% growth in Polish cross-border eCommerce in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5801 Ecommerce in Poland worth €5.6bn in 2014.

 

There was a growth of 45% in the cross-border eCommerce industry in Poland this year. With this growth rate, it grew harder than the cross-border ecommerce industry in European countries like Romania, Greece and Hungary. Polish consumers would shop more abroad if cost of returns was free.

This is apparent from a presentation Ganna Yevtushenko, Head of Business Development at PayPal, held during Meet Magento Poland last month. That’s where she also told the Polish eCommerce industry was worth 7 billion dollars (€5.64bn) in 2014. For comparison: the value of the ecommerce industry in 2014 was estimated at €6.94bn by Money.pl and Interaktywnie.com last month.

During the presentation, Yevtushenko told the audience the global cross-border ecommerce industry is worth 105 billion dollars in 2014, while this will grow to 307 billion dollars by 2018. So, there’s still a lot of growth potential for the Polish market.

However, the Polish cross-border eCommerce industry already grew by 45% this year (based on PayPal’s own data), which makes it a faster growing cross-border country than Romania (+36%), Greece (+30%) and Hungary (+21%). The Czech Republic however, grew by 48%.

Source. Ecommerce News

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/PoloniaeCommerce.jpg' border=0 alt='45% growth in Polish cross-border eCommerce in 2014'>
2014-12-15 10:00:00
<![CDATA[Online food shopping is trendy in China]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5797 The food industry is experiencing a big boost in Chinese online shopping.

 

If in the last few years, a market has seen a huge increase over the Internet in China, it is without a doubt, the food industry. According to data collected by iiMedia Research, in 2013 online food shopping transactions totaled more than 8.1 billion dollars and that number is expected to increase to 13.8 billion dollars in 2014.

The increase in Internet users hasn´t stopped, thanks mostly to mobile devices. If we relate that to online food shoppers we see that in 2013 there were 107 million users, which will grow to 158 million by the end of 2014, a 47.7% year-on-year increase. 

As iiMedia Research reports, during the first part of 2014, 20.1% of users that shopped online made food purchases.  Of those, 27.8% used a mobile device, either a Smartphone or tablet, while 31.1% shopped using a PC.  This increase in payments via mobile is largely due to platforms that make it easy to make payments with a mobile device by integrating Alipay or WeChat for example. Nor can we forget that in 2013 the existing 380 million intelligent devices was up to over 700 million.

According to the study, users that shopped for food online did so mainly for hygiene (27.7%) , taste (22.7%) and delivery time (19.9%). 

Based on Chinese user preferences, right now the 4 best websites to shop online in China are: Meituan.com, Dianping.com, Nuomi.com y Lashou.com.

Source: China Internet Watch

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/ChinaFood.jpg' border=0 alt='Online food shopping is trendy in China'>
2014-12-12 10:00:00
<![CDATA[Alibaba and Paypal start talks over a possible collaboration]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5795 After the Ebay plan to split off Paypal in 2015, Paypal can offer Alibaba its good international position as a payment option.

 

 Alibaba Group Holding Ltd.  is open to working with eBay Inc PayPal to expand its payment options says Bloomberg, citing an interview with Joseph Tsai, Vice President of the Chinese e-Commerce company, since PayPal´s international position is compatible with the prevailing position of Alibaba in China. 

"If you look at our imprint of being the largest online payment company in China, and PayPal´s position of having a very good international position, not only in the U.S. but also in some other countries, our efforts can be complementary”, said Joseph Tsai. 

The company also sees the  Apple Inc payment system as an aid to Chinese consumers, says Tsai, when Alipay, Alibaba´s financial service is not accepted.

In September, eBay and PayPal announced their split off in the second half of 2015.

Copyright photo Bidness Etc

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='91' src='http://www.emarketservices.com/clubs/ems/news/Alibaba-Paypal.jpg' border=0 alt='Alibaba and Paypal start talks over a possible collaboration'>
2014-12-11 10:00:00
<![CDATA[The Woolmark Company launches eCommerce marketplace]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5791 Merino wool promotional body partners with ShopStyle to link its content marketing site with retail sales

The Woolmark Company has launched an eCommerce marketplace on its consumer-facing website, Merino.com, making Merino wool products more discoverable for consumers worldwide.

Called Merino Shop, this online tool is powered by ShopStyle and allows consumers to browse the world's finest wool clothing and accessories. This website was designed and developed by global digital marketing agency Lowe Profero.

As an ingredient brand, the Woolmark brand communicates the story of Merino wool and takes consumers on the journey from farm to fashion. But thanks to Merino Shop consumers are now able to link the products they buy back to the story behind each product, adding integrity and authenticity to their purchased goods

"Merino.com is our primary channel for educating consumers on the benefits of Merino wool through highly engaging content," explains The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.

"The past two years has seen our digital presence significantly grow and our key campaigns are increasingly moving to a digital basis. Whilst currently we are about 60:40 digital:traditional, within the next three years we are likely to shift towards 90:10."

Moreover, Merino Shop allows tens of thousands of Australian woolgrowers to explore the diverse range of products created from the fibre they cultivate.

 Recently redeveloped, The Woolmark Company's Merino.com website aims to increase consumer engagement and provide a central marketing channel for the fibre, its products and its brand image. Merino.com is an engaging online destination that explores the use of Merino wool, from fleece to fashion. Told through the perspective of the world's leading fashion designers and brands, and the clothes they create, it is a place for consumers to learn about the true substance of the world’s finest wool.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/MerinoShop.jpg' border=0 alt='The Woolmark Company launches eCommerce marketplace'>
2014-12-09 10:00:00
<![CDATA[United States, United Kingdom and Germany, the preferred online shopping destinations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5786 Nine out of ten e-shoppers have at some point made a purchase in a country other than their own.

 

As revealed by the recently published Pitney Bowes Global Online Shopping Study 2014, almost 40% of online consumers all over the world have at some point made an Internet purchase from the United States, United Kingdom or Germany, the three leading western e-commerce powers. This means that the SMEs in these countries have a competitive advantage compared to the rest of the world's companies when selling their products and/or services online. 

The study indicates that the Australians are the most likely to buy products online beyond their borders (63% do so), followed by Canada and Russia (both 54%). Surprisingly, Asian shoppers also use western online shops for making their e-purchases: South Korea (21%), China (19%), and India and Japan (15%). 

Cross-border shopping is popular with up to 90% of consumers. In other words, nine out of ten e-shoppers have at some point made a purchase in a country other than their own. 

According to this study, the greatest barrier to shopping online in other countries is the high shipping costs (68%). This is followed by the high additional charges such as rights and taxes (58%), whereas the long delivery times are the third obstacle, with 42% of the votes.  

The other factors of concern to international shoppers include lack of security, fraud and data protection, as only 46% of the respondents claimed not to feel at risk of fraud and insufficient data protection when shopping online outside their country. 

For more information, see http://www.marketwatch.com/story/pitney-bowes-study-reveals-us-uk-and-germany-are-the-most-desirable-international-shopping-e-destinations-2014-10-29

]]> <p> <img style='cursor:pointer;cursor:hand' width='236' height='214' src='http://www.emarketservices.com/clubs/ems/news/ecommermundial.jpg' border=0 alt='United States, United Kingdom and Germany, the preferred online shopping destinations'>
2014-12-05 10:00:00
<![CDATA[American eCommerce giant Amazon begins testing its drones in the UK]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5784 It is putting together an ‘army’ to man its drones and decrease delivery time in that country.

 

The company, which has set a goal to commit to speedy delivery time, has begun recruiting experts in unmanned aircraft systems in the UK to test the project feasibility in that market.

To conduct the tests, Amazon will set up its R&D base-camp in Cambridge.  The company is looking for professionals with at least five years experience in unmanned aircraft systems and who are up to date on air safety standards.

The Amazon drones will be capable of flying at speeds of 80 kilometers per hour for an hour and a half, and deliver packages weighing up to 2.3 kilos. 

The Amazon drones, which have also been ridiculed by companies in the industry like Vente Privee, will be fully autonomous and guided by GPS.  Some in the eCommerce sector have also expressed total disagreement with this new way of delivering packages “because it is an invasion of privacy” and “it can be used as a potential weapon by terrorists”. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonDrone.jpg' border=0 alt='American eCommerce giant Amazon begins testing its drones in the UK'>
2014-12-03 10:00:00
<![CDATA[Alipay, the Alibaba Group payment service, opens an office in Australia]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5782 Alipay is already in other countries including South Korea, Singapore, the UK, Luxemburg, the United States and Hong Kong.

 

Alipay, the largest online payment platform in China and affiliate of the Alibaba Group announced that it had opened an office in Sydney, Australia to help promote Australian products to Chinese consumers.

Alipay is already in other countries including South Korea, Singapore, the UK, Luxemburg, the United States and Hong Kong, but its office in Sydney is worthy of note because of the trade relations that exist between China and Australia.  In 2013, trade between the two countries amounted to $ 150 million.

Alibaba´s official blog says that Alipay´s Australian office will help local businesses access Alipay´s cross-border payment services. For example, it includes a page on Taobao, the Alibaba Group´s e-marketplace and largest C2C market in China promoting Australian food products.  China and Australia recently signed a free trade agreement to remove tariffs on Australian dairy and meat industry products exported to China.

Alipay and Australia´s National Postal Service have collaborated on several actions aimed at expanding trade relations between the two countries. 

Alipay wants to grow its business beyond the online payment platform with a new service called ePass , which allows Chinese shoppers to buy direct on foreign websites using the Alipay Pocket mobile application.

According to Nielsen, fourteen million Chinese consumers currently represent nearly 78% of all of the people that shop outside their country, and they spent $ 16.7 billion in 2013, almost half the value of all cross-border sales.  And Alipay is eager to ensure that most of them use their products for transactions.   Likewise, Alipay would also benefit substantially from international buyers and SMEs that use their services to manage payments to Chinese suppliers. 

Source:  http://techcrunch.com/2014/11/17/alibabas-payment-services-affiliate-alipay-opens-an-office-in-australia/

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AlipayAustralia.jpg' border=0 alt='Alipay, the Alibaba Group payment service, opens an office in Australia'>
2014-12-02 10:00:00
<![CDATA[The 4 Red Letter Days in International E-Commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5781 November has become a stellar month for e-Commerce.

 

E-commerce plays an essential role in today´s society as consumers increasingly go online. There is broad supply and wide variety in e-commerce, and an increasing number of targeted campaigns to encourage online shopping that benefit both businesses and consumers. Major technology companies and businesses have managed to turn certain calendar dates into required online shopping days. Here are some of the most popular: 

1. Single´s Day

Another holiday shopping season kick-off, Single´s Day, which takes place on November 11th, is manna from heaven for big e-commerce businesses, since it far exceeds market expectations. The huge discounts offered by companies like Jingdong, Dangdang and the leader in electronic commerce in China, Alibaba  has become the perfect come-on for shoppers regardless of their marital status.
This day, which is devoted to Chinese singles, has turned into the biggest day for online shopping sales worldwide. And although its largest area of influence was initially China, it didn´t take long for it to be replicated in other countries.  It is already considered a major global e-commerce event, tripling Cyber Monday sales and quadrupling those of Black Friday.  In 2014 it made over 9.34 billion, up 62.4% from the previous year. 

2. Black Friday

This is one of the most popular online shopping days in the United States, although it is increasingly reaching other countries. In 2014 Black Friday will take place on November 28th, the day after Thanksgiving.  It is the day that kicks-off the holiday shopping season, with major discounts on several products. Last year, Black Friday generated 2.05 million dollars in online sales.

3. Cyber Monday

Another significant day for e-commerce in the U.S. and increasingly in other countries takes place on the first Monday after Black Friday, in 2014, on December 1.  It started on November 28, 2005 and every year manages to impact sales, which in 2013 surpassed 2.7 billion dollars.

4. Boxing Day

Not only are there key shopping days in the U.S. and China, but in this instance Boxing Day has its origins in the U.K. and Canada. Celebrated on December 26th, it is based on the tradition of employers giving clothing, money or food to their employees in recognition of their work.  Nowadays it is a big day for sports events and the kick-off date for holiday season discounts.  Last year in the UK alone, more than 9.8 million online shoppers spent over 2.7 billion pounds.


According to Adobe´s Online Shopping Forecast for the holiday season, the highest e-commerce turnover in Germany is expected on December 8th, with an estimated 438 €.   In the United States, Cyber Monday will lead with the most online sales valued at 2.04 billion €.  And in England, December 1st will also generate the largest online turnover with 357 million €,   while in France, December 7th is expected to bring in 382 million €.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='116' src='http://www.emarketservices.com/clubs/ems/news/World-eCommerce.jpg' border=0 alt='The 4 Red Letter Days in International E-Commerce'>
2014-12-01 10:00:00
<![CDATA[Brazil heads the countries in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5778 Brazil grew 83% between 2013 and 2014 and now has 30.9 million people who shop in this way.

 

Latin America has joined the ever-increasing trend towards mobile use in recent years. So far in 2014 there are already 328 million mobile users, and this figure is set to increase to 374 million in 2017. Brazil is the regional leader in the use of the mobile phone for browsing and purchasing articles. 52 million people use it for this first purpose, whereas 30.9 million do so for making transactions.

The portal América Latina Business Review has published a document on the trends taking place in the region in the use of these devices.

 

In the first place it highlights the number of smart devices there are in Latin American countries. In addition to the figures already mentioned, it found that 14.2 million tablets were sold in 2013, and it is estimated that another 122 million smartphones will be sold between now and the end of the year.

The second trend revealed by the portal is the growth in e-commerce, a phenomenon that is linked to the number of smartphones in use in Latin America. 54% of Latin American users have made at least one purchase using this method. The regional leader is Brazil, which grew 83% between 2013 and 2014 and now has 30.9 million people who shop in this way.

In Mexico, mCommerce represents 18% (almost 8.4 million people) of e-sales. In Argentina, these purchases account for 15% of total e-commerce, made by around 7.5 million people.

José Manuel Restrepo, rector of the University of El Rosario and a firm believer in e-commerce, claims that this form of payment is very important because it is a mechanism that helps to remove money from the market, “which is good because physical money is the nearest to corruption, in addition to being very costly”. Restrepo adds that this type of commerce is still fairly new in Colombia, whereas Chile has had a faster rate of development.

While this is true, and mobile sales represent around 10% of total Internet sales, the general manager of Cuponatic Latinoamérica, Camilo Perdomo, says that Colombia is a country that has grown significantly in the area of technology “and with substantial opportunity in eCommerce".

The third trend is instant messaging, where it was found that Brazilians spend 8.5 hours a month using this service, whereas the average for Mexico, Argentina, Peru and Chile is six hours a month. In this last category 58% Chilean of users log on to Internet from their mobile phone, as do 40% of Colombian mobile phone users.


In Latin America, 61% of mobile phone users have used Whatsapp in the last year. Most other countries in the region spend an average of six hours on instant messaging, except for Brazil, which spends 8.5 hours a month.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='95' src='http://www.emarketservices.com/clubs/ems/news/MCommerce4.jpg' border=0 alt='Brazil heads the countries in Latin America'>
2014-11-28 10:00:00
<![CDATA[Gremyo presents its guide to methods for being more productive]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5777 This is designed to make it easier for entrepreneurs and startups to prioritise their tasks, allocate their time, distribute their work in teams and filter unwanted e-mails.

 

 

Gremyo.com, the portal of the innovative entrepreneur, has launched a Free Guide to Personal and Team Productivity together with its Influencers Club. In 37 pages, the guide provides tools, methodologies and tips to cover the current need in the entrepreneurial and startup world for better time management for individuals and work teams.

One of the most commonly used methodologies is Getting Things Done (GTD), which helps when faced with interminable to-do lists. The suggestion is not to think about everything that needs to be done, but only about the action one step ahead. It is based on compiling, processing, organising, reviewing and doing. It also claims that anything that can be done in under two minutes is a priority, as it will offload unnecessary tasks.


Controlling the time we spend on each task is another key aspect for which there are various solutions. One of these is timeboxing, in which we create limited time spaces for certain tasks. Another is the technique known as Pomodoro, which applies blocks of 25 minutes for completing tasks.

However productivity is not only up to one person, but should be aligned throughout the whole team. For this we need –among other things– a good project manager like Trello or Basecamp, which allows the creation of lists of shared tasks and the assignment of tasks and managers. Slow and unproductive meetings can be changed by following the Scrum methodology, which helps to set targets and times and eliminate distractions.

Considerable time is also wasted dealing with unnecessary e-mails or simply spam, and it's therefore essential to have effective e-mail management in order to be more productive. The Inbox Zero system is the most widely used, and consists of keeping a clear inbox without any pending mail. Tools such as Mailbox or Unroll.me can help achieve this.

To make it easier to put these methods into practice, there are tools such as Evernote and Remember the Milk –applications that allow content to be collected and organised–, or Teamviz, which makes it possible to combine GTD and Pomodoro techniques.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Gremyo.jpg' border=0 alt='Gremyo presents its guide to methods for being more productive'>
2014-11-27 10:00:00
<![CDATA[The epicentre of mCommerce is in South Korea with 20 million mobile shoppers every day]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5775 Most of South Koreans' digital activity takes place over their smartphones.

 

 

The concept of digital native is very widespread in Spain, but this is now being replaced by something else: the mobile native. At least that is what's happening in South Korea, as most of the inhabitants' digital activity takes place over their smartphones.

The use of smartphones is so widespread that the numbers are now overwhelming, as 20 million inhabitants shop every day via their mobile phones, representing 40% of the population. This country has become a prime testing ground for mCommerce projects. This is why actions such as ordering in food or buying coffee in chains like Starbucks is second nature to them.

Showrooming has offered retailers a shortcut and made the mobile phone into an element to help and inform visitors, who receive offers and discounts through their devices. This mobile revolution has been possible thanks to the fact that South Korea has one of the fastest data connections in the world, which enables users to embrace this type of technology.

Mobile technology has also become part of South Koreans' private life. Applications such as Between are all the rage. This particular app has become the couples app par excellence, helping both partners to nourish their relationship privately through a range of contents, and with over 5 million users worldwide.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/corea-del-sur(1).jpg' border=0 alt='The epicentre of mCommerce is in South Korea with 20 million mobile shoppers every day'>
2014-11-26 10:00:00
<![CDATA[Hugo Boss and Calvin Klein Open Shops on Tmall.com]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5772 American apparel label Calvin Klein and German luxury menswear brand Hugo Boss this week announced their debut on Tmall.

 

Two more luxury brands have planted their flags in China’s online e-commerce space by setting up virtual shops on Alibaba Group’s Tmall.com. American apparel label Calvin Klein and German luxury menswear brand Hugo Boss this week announced their debut on Tmall, China’s largest B2C shopping website. The retailers are following in the footsteps of Burberry, which became the first luxury label on the Tmall.com platform when it opened its store in April.

Luxury brands have been reluctant to open up online sales channels because of the importance they place on brand image and the personal experience of shopping. E-commerce has also been perceived by upscale brands as discount oriented and devoid of the sense of prestige that comes with shopping in a boutique.

That outlook may be changing. According to an April report from McKinsey, global online luxury sales amounted to $11.3 billion in 2013, which is just a fraction of total worldwide luxury goods sales. As more upscale retailers try e-commerce, online sales are expected to more than double to at least $22.5 billion by 2018. “Pure online transactions still represent only about 4 percent of the total luxury goods market, but they’re growing twice as fast as the sector as a whole,” McKinsey said in its report.

Hugo Boss rolled out its Boss Orange apparel line on Tmall.com store on Nov. 19. Boss Orange is a casual apparel line offering trendy leather jackets and graphic T-shirts targeting a younger demographic. To mark the launch, the company is offering Chinese shoppers coupons and discounts and giving away freebies to entice users to spend more.

Calvin Klein, which soft-launched its Tmall.com store back in September, officially launched it this week. The store sells Calvin Klein Jeans and Calvin Klein Underwear.

Luxury spending in China has declined this year, falling one percent, said an October Bain & Company report.

Source Alizila

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/HugoBossCalvinKlein.jpg' border=0 alt='Hugo Boss and Calvin Klein Open Shops on Tmall.com'>
2014-11-24 10:00:00
<![CDATA[LinkedIn is now a more effective B2B marketing tool]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5765 It is the social network with the greatest return for B2B businesses.

 

 

The more networks there are, the greater the costs and reputational risks. Yet the phrase “We're on social networks” is repeated time and again among top management at companies of all sizes. However, “being on social networks is not without its costs, from a daily earmarking of consistent resources through to the cost to corporate reputation resulting from a simple breakdown in communications. Which social networks best suit my business?

LinkedIn allows you to create brand legitimacy, attract more and better converting visitors to your website and generate more potential buyers. It is the number one network among B2B companies. Various reports highlight the greater return for B2B businesses compared to other platforms and also give us some tips for making the best use of it.

LinkedIn has an exclusively professional context. As opposed to Facebook, where users simply spend their time, on LinkedIn users investtheir time in connecting with others.

One of the most effective ways of using LinkedIn for lead generation is by planning and managing advertising campaigns on this social network. This is especially true for companies that mainly operate in B2B, offering them an excellent opportunity to showcase their products, services or events to their target audience (decision makers and buyers).

Many marketing experts now recommend using this network. Here are a few reasons why you should become a member:

LinkedIn generates more traffic. In a recent article, Webbiquity looks at the top social networks and how they generate traffic for corporate blogs and B2B websites. On average, social networks generate 5% of traffic. However, they generated 17% of traffic to corporate blogs and just 1.1% to B2B websites. When they analysed traffic on a site-by-site basis, they found that 90% of social traffic came from the 3 top networks - half of them exclusively from LinkedIn.

LinkedIn is a living database. As opposed to contact lists that are bought and sold on the market, LinkedIn is constantly updated by its members. Because of its social nature, LinkedIn users are keen to update their own profiles, which turns this network in to the best possible database.

LinkedIn notifies you about new potential customers. You can save any search you run to find profiles that best match your company's needs and you can set up alerts for each new post that meets your criteria. This service is an invaluable way of keeping up to date with new appointments and company managers who may be potential customers.

InMail improves response by 75%. This is LinkedIn's most effective tool. The service lets salespeople contact decision-makers who are not necessarily among their contacts. Depending on the level of subscription, salespeople are allowed an unlimited number of InMails per month. InMail allows the recipient to see their connections, recommendations and experience, which always has greater credibility than a simple email.

According to users of this option, there is a 75% greater chance of arranging meetings through this channel than through 'impersonal' emails.

Creating and participating in Groups. Taking part in Group debates is a great way to showcase a company's or a professional's know-how. As well as exchanging information, Groups are a breeding ground for alliances and agreements for developing your business, far beyond pure and simple selling.

LinkedIn is one of the most invaluable B2B marketing tools for professional people seeking employment, for salespeople looking for customers and for companies searching for alliances and to generally develop their business.

It is advisable to maintain at least the most basic pay option to start taking advantage of the network, but even the free option offers huge advantages compared to just using databases.

LinkedIn generates more leads, or potential buyers 3x Facebook and Twitter. Also, Hubspot recently revealed that LinkedIn is up to 277% more effective in lead generation than any other social network, such as Twitter or Facebook. The key factors that it mentions for achieving this are:

 

  • Create a strategy. As with any other business strategy, start with your target and work backwards. Identify your sector with the most relevant keywords. Construct a profile based on those keywords to ensure that people will find you, as LinkedIn also acts as a search engine.
  • Identify your potential customers by company, job and position, and build your network selectively: you have 3,000 possible invitations, but make sure you do not use the default message that appears in them. The acceptance percentage is much greater when the message is tailor-made.

LinkedIn displaces Twitter in B2B. The 2014 edition of the report by the Content Marketing Institute for the B2B sector reveals that LinkedIn has displaced Twitter as a content distribution platform. LinkedIn leaves a more timeless footprint compared to Twitter, where a tweet you have not read the same day disappears from the users' radar for ever.

LinkedIn creates more marketing opportunities. A  recent report from eMarketer describes the changes undertaken by LinkedIn to re-design itself as a content platform. Multiple new and not so new functionalities make LinkedIn a natural platform for publishing relevant content from your corporate blog, from sponsored campaign updates and others similar to Slideshare.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Linkedin2.jpg' border=0 alt='LinkedIn is now a more effective B2B marketing tool'>
2014-11-21 10:00:00
<![CDATA[65% of stores that sell online do so through an eCommerce platform]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5764 Attracting new customers is their main benefit.

 

 

Two out of every three businesses that market their services on eCommerce websites currently have no other online sales channel, according to a study carried out by LetsBonus among over 300 businesses and retailers from different leisure-related sectors.

Specifically, small businesses that do not have their own online sales channel find such platforms to be an easy, quick way to establish their presence on the Internet and have access to an eCommerce channel at a time when retailers are seeking ways to develop their online activity and presence without the need for financial investment.

Thus, 90% of cases involve micro-enterprises, small retailers and family-run businesses with fewer than 10 employees and an annual turnover below 500,000 euros.

The study reveals that the main reason for marketing their products or services on such platforms is also the main benefit afforded by them: new customers.

Indeed, over 40% see it as a marketing channel that compliments their normal activities and provides an increase in direct sales, while 90% of such businesses that do not have their own eCommerce say they have, on average, sold up to 30% more than the cost of reaching these new customers.

In addition, half of those surveyed highlighted the fact of having gained the loyalty of between 10% and 30% of their new customers.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EcommerceShops.jpg' border=0 alt='65% of stores that sell online do so through an eCommerce platform'>
2014-11-19 10:00:00
<![CDATA[Chinese online shopping portals make a killing on "Singles Day"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5761 E-commerce giants in China flooded their portals with online sales promotions to mark "Singles Day", celebrated each year on 11 November.

 

 Although not an official holiday in the Chinese calendar, "Singles Pride Day" has become increasingly popular in recent years, generating thousands of millions of yuans in retail sales, mainly due to gifts and the numerous activities organised to mark the occasion in Chinese cities.

E-commerce portals have enthusiastically jumped on the bandwagon, offering generous discounts, free gifts with purchases and free shipping, among other special offers.


This year, Taobao, the largest Internet shopping portal in China in terms of sales, gave a 50% discount on any products bought that day, applicable to articles such as clothing, accessories, cosmetics or household goods.

On Singles Day last year, sales on the T-mall platform -owned by Taobao- skyrocketed to 5.2 billion yuans (832 million dollars, 655 million euros), almost ten times higher than the average daily turnover.

The figures for this year are significantly higher, as sales until 11 o'clock local time were over 7.9 billion yuans (1.265 billion dollars, 995 million euros), according to data from the company.

Two hours later (1:38 pm) and ten minutes before the end of the day, the sales target of 10 billion yuans (1.601 billion dollars, 1.26 billion euros) the company had set for the day had been exceeded.

According to figures provided by Alibaba just a few hours before the marathon ended, the five top-selling brands during the day were Xiaomi (mobile phones), Haier (household appliances), Uniqlo (clothing and accessories), Huawei (telecommunications) and Linshimuye (furniture), all Chinese except Uniqlo, which has Japanese capital.

By way of comparison, American shoppers shelled out 1.25 billion dollars last year on Cyber Monday, the first Monday after Thanksgiving, which is regarded as the busiest Internet shopping day in the world's largest economy.

One factor affecting the growing popularity of this festivity and the expenditure it entails is the rapid rise in Chinese online shoppers, who numbered around 187 million in 2011, 39 million more than in 2010 according to a report from the iResearch centre specialising in Internet trading in China.

The colossal volume of online sales that day put a serious strain on even major banking networks and Internet payment systems.

The payment system of China Construction Bank, one of China's most important financial institutions, went down due to overload in areas of the province of Sichuan and Beijing in the early hours of the morning when –according to the bank– demand was six times greater than usual.


Last year courier companies delivered almost twenty million packages. The demand for products via Internet was so intense that some customers had to wait up to three months to receive their purchases, according to the source.

The increase in sales is excellent news for the Chinese government, which has set itself the goal of increasing internal consumption as a means of stimulating an economy that is based on foreign sales, and which this year has shown signs of stagnation in response to the fall in foreign demand.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Single-day.jpg' border=0 alt='Chinese online shopping portals make a killing on "Singles Day"'>
2014-11-18 10:00:00
<![CDATA[Showroomprive counts on Dispeo, assigning it the task of preparing all European orders]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5758 This new alliance will enable Showroomprive stock orders to be prepared in less than 2 hours.

 

In 2014, Showroomprive is set to increase its turnover by 40% over the previous year to between 480 and 500 million euros thanks to the massive growth of the private sales club both in Spain and in the other 7 European markets in which it operates. To manage this growth, which directly affects the company's logistical operations, Showroomprive has signed an agreement with logistics centre Dispeo, a subsidiary of the 3SI Group,a specialist in eCommerce and the largest in France in terms of order preparation for the online sector, for the management and handlingof Showroomprive's orders.

This new alliance will mean that all orders made on Showroomprive from Spain and other countries can be prepared in under 2 hours, thus slashing the delivery times of the private sales giant and ensuring its innovative 72-hour and 24-hour Express Delivery service, unique within the sector, for 30% of all sales.

Dispeo uses an automated logistics solution created specifically for the eCommerce sector and capable of handling huge volumes of orders. In addition, Dispeo has created a specific management system to adapt to the particular characteristics of online commerce and, especially, Showroomprive.

The new system will automatically integrate the selected articles, bypassing various processes related with storage and picking that had previously been necessary elements of traditional goods management for eCommerce. This process, unique within the sector, is especially successful at optimising backlogs and adapts to the shifting order flows, efficiently responding to sales peaks during the busiest periods, such as Christmas.

Thierry Petit, CEO and co-founder of Showroomprive, explains the reasons behind this alliance:With a turnover of 350 million euros in 2013, expected growth of 40% for 2014 and operations in eight countries, Showroomprive has become a leading player on Europe's eCommerce stage. Such high levels of growth are directly related to our development of mobile commerce (which represents over 50% of all traffic), the 72-hour and 24-hour deliveries for 30% of our sales and the capacity to respond to consumers' expectations, thus setting us apart from the other actors in the sector. To accompany this growth, we needed a solid logistics partner, one who would respond to our commitment to maintaining the highest level of excellence in the quality of service, both for the brands that work with us and for members of the club. Dispeo affords us the security of knowing we have a partner that will perfectly execute the necessary logistics operations for coping with Showroomprive's growth, which is set to be even more spectacular over the coming months”. 

At the same time, Bernard Avril, Managing Director of 3SI Services, points out that “as well as its capacity to address the strong development and growth of a partner like Showroomprive, Dispeo distinguishes itself by offering customised logistics for eCommerce businesses, especially in cases where there is a shifting flow of sales”.

Thanks to the flexibility and productivity of its processes, which are unique in Europe, as well as its storage capacity, Dispeo has become a benchmark logistics centre that is key for eCommerce within Europe. It is a subsidiary of the 3SI Group, France's number one private operator of eCommerce services. With over 1,000 employees, the centre covers all the needs of eCommerce businesses: international shipping from the goods' point of origin, reception of the articles and quality control, storage, order preparation, delivery to the shipper and management of returns.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='100' src='http://www.emarketservices.com/clubs/ems/news/Showroomprive(1).jpg' border=0 alt='Showroomprive counts on Dispeo, assigning it the task of preparing all European orders'>
2014-11-17 10:00:00
<![CDATA[Alibaba reaches 12 million users in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5755 Analysts stress how important it is for online sellers such as Alibaba to enter the growing Brazilian market, one of the largest in the world.

 

 

Through its website AliExpress, the Chinese online retailer has announced that it now has 12 million users in Brazil, the biggest market in Latin America. It also highlights the fact that it has recorded significant growth between the months of June and July of this year.

According to consultancy firm ComScore, which has recorded these figures, over the last year AliExpress has attracted no fewer than 10.5 million new users.

Brazil has a population of around 200 million and Internet penetration of over 50%, meaning it still represents a considerable business opportunity for the Chinese retailer. Thus, as ComScore analyst Alex Banks tells BidnessEtc, the Brazilian market is currently among the five largest and shows no signs of slowing down” adding that, if a business is expanding on the Internet, it cannot afford to ignore the opportunities offered by Brazil.

Brazil’s population is seeing improved economic fortunes, leading to a rising middle-class and a growing base of Internet users. According to ComScore, so far the Brazilian market has helped Alibaba’s international business grow 139%.

However, Brazil also has many inefficiencies in the economy. The most prominent one is the trifling number of trade agreements signed by the country and the high protectionist barriers put by the government, which raise the price of imported goods.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AlibabaBrasil.jpg' border=0 alt='Alibaba reaches 12 million users in Brazil'>
2014-11-14 10:00:00
<![CDATA[Flickr will also be a professional photography marketplace in 2015]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5750 It allows professional photographers to sell and obtain revenue from their work, charging a commission for all such commercial transactions.

 

Thanks to apps and smartphones, photographs now take centre stage in the digital world. But ten years ago, when most mobile phones didn't even have a camera, Flickr already saw the importance of photos on the Internet.

Flickr was a cloud before the cloud, a social network before social networks and used tagging before the rise of hashtags”, points out the CEO of Flickr, Bernardo Hernández, looking back on their service. The former Google executive explained the present and future strategy for the platform at a gastronomic encounter with Spanish journalists.

Times have changed for this 10-year-old platform, and the most used camera for its photos is not a reflex or compact, but the iPhone 5. Flickr currently houses 10 billion photos, with 5 million new ones being uploaded every day and 96 million unique users a month worldwide. What is more, this Yahoo-owned tool is the only one that preserves the original quality of the files, which are unresizable. Taking into account such a volume of data, its tradition in server costs and the fact that the Pro version has practically lost its raison d'être due to the amount of free space provided, one cannot help but wonder how Flickr monetises.

Hernández sees Flickr as a pyramid whose base is storage, a higher tier being the chance to share on social networks like Twitter, Facebook or Tumblr and above that comes the treatment and feedback received from experts from existing photographer communities on Flickr - and there is still a further level. Atop the pyramid stands the new business model. Sometime in 2015, Flickr will also start operating as a marketplace for professional photos. “We want interested parties or the media to be able to come along and use a photo, and buy it, and for photographers to make money from this”, explains Mr. Hernández. The Yahoo subsidiary will get a commission for all such commercial transactions. Without specifying the exact sums involved, he mentioned that they would not exceed 50% and would be similar to those of other operators, which leads one to believe that they could be around 30%, as Apple has established for its digital content stores.

Hernández believes that Flickr has “all the ingredients to become the Internet's leading photography platform”. The former Google executive stresses that he cannot work on “products that I don't believe in” and has only had one complaint in the eighteen months that he's been working with Yahoo CEO Marissa Mayer: he'd like to make faster headway on Flickr's roadmap, though he does understand the current pace is down to the fact that “it's a platform that's been around for 10 years”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='99' src='http://www.emarketservices.com/clubs/ems/news/Flickr.jpg' border=0 alt='Flickr will also be a professional photography marketplace in 2015'>
2014-11-13 10:00:00
<![CDATA[Rakuten launches a portal aimed at the British market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5748 It is opening a new website in the UK to speed up its participation in the European market.

 

 

Rakuten, the powerful Japanese eCommerce firm, is attempting to raise its game and match Amazon and Alibaba. That is why it has launched Rakuten.co.uk, it first UK-based flagship, which will be steered by Mike Bishop. As well as products from its marketplaces for books (Kobo) and vídeos (Wuaki), the website offers other product lines such as food, drink, beauty, health and pet accessories.

The company has taken this step due to the growth it has witnessed in Europe, setting itself the goal of aligning all its online business lines and unifying its business strategy.

Its future plans focus on an economy of scale, whereby in December the company intends launching a single billing platform for all its services. It will also be introducing a loyalty scheme that will encompass a points-based shopping system. Customers will be able to cash in their points for products, regardless of the category. For instance, they will be able to buy pet accessories and get points to buy a DVD on Wuaki.

In the communique in which the company announced the new launch, Kenji Hirose, CEO of Rakuten Europe, stressed their desire to give consumers a fun, personal experience. “Over the next 12 months we intend to launch a new era in borderless retailing by integrating our eCommerce offer with our global ecosystem of Internet services to make online shopping more fun."

As well as Play.com, the company acquired the French website PriceMinister for 250 million euros in 2010, along with the German Tradoria in July 2011. The retail giant also owns Kobo, Wuaki, online messenger app Viber and video portal Viki.

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='146' height='119' src='http://www.emarketservices.com/clubs/ems/news/RakutenUk.jpg' border=0 alt='Rakuten launches a portal aimed at the British market'>
2014-11-11 10:00:00
<![CDATA[Mexico has the greatest e-commerce growth in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5744 Over 11,400 million dollars  eCommerce sales in Mexico.

 

 

Pablo Acevedo, General Manager of Ekomercio, Authorised Supplier of Certification (PAC) for issuing, stamping and managing e-billing, said that companies already using the e-bill may increase their total sales up to 30 %, due to that also opening a new sales channel: so-called eCommerce.

According to Pablo Acevedo, General Manager of Ekomercio, B2C e-commerce sales in Mexico this year will exceed 11,400 million dollars, making it the Latin American country with greatest growth in terms of e-commerce up to 2017.

At year end 2014, Mexico is expected to reach 10.4 million online buyers, a figure that represents 21.3 % of the internet user base. At the same time, Ekomercio states that the increase in online buyers in this country at year end will be 16.4 % with respect to the previous year.

It reported that 71 % of internet users have made some purchase in this way, and computers are preferred for performing sales transactions, at 85 %, while mobile phones take second place.

eBilling in Mexico grew 51 % during the first four months of 2014, with 3,700 million e-bills being issued and registered over that period, compared to 1,987 million that were issued for the entire year in 2013.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='104' src='http://www.emarketservices.com/clubs/ems/news/mexico-online(4).jpg' border=0 alt='Mexico has the greatest e-commerce growth in Latin America'>
2014-11-07 10:00:00
<![CDATA[Payment platforms Apple Pay and AliPay may collaborate together]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5742 A possible collaboration project between two techno-giants, Apple and Alibaba, may make Apple Pay and AliPay even more versatile and universal methods of payment.

 

Though an official announcement has yet to be released, when Tim Cook and Jack Ma were each interviewed at the Wall Street Journal Digital conference, they hinted that both Apple and Alibaba were preparing some kind of collaboration with their respective payment systems. Apple Pay and AliPay provide alternative payment solutions, the first for in-store payments and the latter for online payments.

While Apple Pay was supposedly under pressure from Google's NFC-based payment systems, in reality it seems to have thrived during its first days in the US, though department stores and retail chains are looking for alternative, universal solutions using QR, such as CurrentC.

 AliPay, on the other hand, does face major opposition from PayPal, each vetoing use of the other on eBay and Alibaba respectively. Even so, thanks to Chinese sales AliPay has handled payments amounting to 200 billion dollars, boasting 70% of all online transactions in China and 800 million users, while PayPal handled 180 billion and remains strong in the US.

An agreement between Apple Pay and AliPay would benefit both parties in terms of their position in other markets, as well as avoiding their treading on each other toes, meaning they have all the advantages to form a major alliance. AliPay is now the world's third most widely-used payment system after Visa and Mastercard, while Apple Pay aims to become the most popular in-store payment system.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='162' height='100' src='http://www.emarketservices.com/clubs/ems/news/Alipay_Applepay.jpg' border=0 alt='Payment platforms Apple Pay and AliPay may collaborate together'>
2014-11-05 10:00:00
<![CDATA[30% of consumers in the US shop as much or more via mobile devices as PCs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5741 An increasing number of consumers are shopping via mobile devices, but need easier access and good customer services.

 

According to a new study by research firm Contact Solutions, consumers have high expectations when shopping via mobile phone and, if these are not met, they abandon their shopping baskets immediately.

“Investment made by companies to enhance both the online and mobile shopping experience are starting to yield benefits, but maintaining this trend means paying a great deal of attention to customer care” saysJohn Hibel, Director of Marketing at Contact Solutions. "Consumers use a growing number of apps for mobile shopping but, when they come across a problem and don't receive any help, the consequences are fatal for retailers. There's a simple solution to this: invest more in app customer care in order to meet consumers' expectations and give them a problem-free shopping experience” the Director assures us.

The study entitledMobile Shopping Cliffhanger undertaken by Contact Solutions reveals that an increasing number of consumers are shopping via mobile devices, but need easier access and good customer services. The key conclusions drawn from the report include:

  • Online purchased have become generalised: 30% of consumers in the US shop via both mobile devices and PCs, while 3 out of 4 consumers now shop online.
  • Purchases made via mobile devices are becoming ever more common: 1 out of 10 consumers prefer to do their online shopping exclusively via mobile devices.
  • Purchases made via mobile devices are not without their pitfalls: 16% of consumers say they have had problems with shopping apps at least once per session, while 38% of those surveyed say they feel frustrated by the lack of help within mobile apps.
  • When consumers have difficulties, they abandon their shopping basket: 51% of consumers abandoned their shopping basket when facing problems with their app shopping experience, while 20% completely abandoned the app.
  • Consumers are constantly fighting to get in-app help: Over half (55%) of consumers say they have to fight against an app issue at least once every five visits.
  • Consumers want to receive in-app assistance: 92% of shoppers say it would be helpful to have a customer care service that automatically provides in-app help to complete a task or goal.

The Contact Solutions study was carried out in August through online surveys involving over 1,000 adult shoppers in the United States.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mobile-commerce(8).jpg' border=0 alt='30% of consumers in the US shop as much or more via mobile devices as PCs'>
2014-11-04 10:00:00
<![CDATA[How Alibaba does business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5733 Alibaba's B2B is only a small part of its business.

 

Alibaba Group is attracting a lot of media attention and comments on social networks after withdrawing the largest initial public offer in history. Its launch on the US stock market moved a mere 25 thousand million dollars, with additional shares being sold to meet demand.

While all eyes are on Alibaba, there are lots of questions about how and what Alibaba does, which is still not clear to the majority of people.

In the strict sense, Alibaba is not an online shop because it does not sell products, instead, it operates enormous online markets (Taobao and Tmall) where millions of traders and brands set up displays and sell their products.

In this regard, the Alibaba model is more similar to eBay and like it, Alibaba earns part of its income from the charges that it applies to Tmall transactions. Unlike eBay, Alibaba also generates income through advertisements on its shopping websites, Taobao and Tmall. Thanks to this combination of advertisements and fees, Alibaba is more profitable than its competitors.

When you search for “Alibaba” with Google, one of the first websites to appear is Alibaba.com. That is the portal that its founder, Jack Ma, set up in 1999, when the company began. It is a B2B portal that connects Chinese manufacturers with clients abroad.

Nonetheless, this B2B portal is a relatively small part of the general transactions of Alibaba Group, above all in comparison with its B2C markets of Taobao and Tmall, which accumulate hundreds of millions of users and represent the majority of its revenue.

Alibaba launched Taobao in 2003 and Tmall in 2008, and both now dominate Chinese B2C e-commerce. In 2013, these markets generated 248 thousand million dollars in transactions, a larger sum than Amazon and eBay together.

In spite of the fact that Taobao and Tmall are very well-known names in China, most consumers outside China have never heard of them because most of the services on these sites are only available for Chinese speakers.

Taobao and Tmall have their own search engine, provided by Alibaba, which helps buyers to find products. Besides, many traders who sell on Taobao and Tmall take part in key word auctions, very similar to how business spend money on Google. It works in a similar fashion to AdWords by Google.

The search and its relationship with advertising generates a lot of money for Alibaba, as Taobao alone has around 7 million businesses that compete fiercely to attract the attention of the buyers of their articles.

The article How Alibaba does business was originally published on Actualidad eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='130' src='http://www.emarketservices.com/clubs/ems/news/AlibabaGroup(1).jpg' border=0 alt='How Alibaba does business'>
2014-11-03 10:00:00
<![CDATA[eCommerce in France has grown 10.5 % in the first six months of the year]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5734 In spite of the French economy not being at its best, with a GDP at zero growth and the smell of recession still in the air, eCommerce in France remains distant and is just beginning on the road to growth.

 

In spite of the French economy not being at its In the first six months of the year online sales in France increased 10.5 % with respect to the same period in 2013, reaching 17,700 million euros. That is according to the data from the Federation du E-commerce et de la Vente a Distancia (FEVAD).

FEVAD's estimations are based on data gained from transactions managed by the main payment platforms that are used by 147,200 active sites. According to the data collected by the consultancy firm eMarketer, the current trend in the sector in France is for a greater number of digital buyers, although with a lower spend per transaction.

So the average value of online orders for Q2 2014 dropped with respect to Q2 2013, going from 109.33 euros to 82. A significant decrease that, nonetheless, is compensated by a greater ratio of frequent purchases.

According to FEVAD data, the purchase rate rose 7 % with respect to the previous year. As a result, the average spend per online buyer in France went from 472 euros (in Q2 2013) to 488 euros in the same period in 2014.

A piece of data that shows the every growing weight of e-commerce on traditional retail is that the proportion of online sales over total retail has also increased. According to FEVAD, the percentage of growth with respect to 2013 is about 1 %. In 2013, online sales represented around 8 % of retail sales in France, excluding the food & groceries sector.

On the other hand, mobile purchases are also increasing considerably, although they are still not fully developed. In this regard, the value of sales-transactions using mobile devices (smartphones and tablets) increased 52 % over the past six months, with respect to the same period the previous year.

]]> <p> <img style='cursor:pointer;cursor:hand' width='119' height='100' src='http://www.emarketservices.com/clubs/ems/news/francia(3).jpg' border=0 alt='eCommerce in France has grown 10.5 % in the first six months of the year'>
2014-10-31 10:00:00
<![CDATA[Google considers Amazon its greatest threat in the area of search engines]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5732 Eric Schmidt, CEO of Google, has indicated that his greatest competitor in the field of search engines comes from the e-commerce company Amazon.

 

At a meeting in Berlin, Eric Schmidt, CEO of Google, responded to accusations regarding the Californian company's control over the search engine market, indicating that there was competition in the sector from several angles.

Schmidt commented that, although many people think that their greatest competitors are Bing and Yahoo!, in reality their greatest rival in the field of searches is Amazon.

The director of Google has explained that, although people don't identify Amazon with searches, if a user is going to search for a product to buy, in most cases, he or she will go to Amazon.

Furthermore, he considers that Jeff Bezos' company responds to users' questions and searches in the same way as Google does.

Besides, Schmidt also sees a constant threat in start-ups and innovators, as there will be someone in a garage threatening his business, just like they did in Google in the beginning.

Likewise, the veteran manager defended the idea that "changes come from where you least expect them, and the new company that takes Google's place will not do the same thing that Google does, in the same way that Google did not do what AOL was doing”.

Lastly, he expressed his opinion that his company is not in a business where competitors are not allowed, and he reminded us that no user is obliged to use Google, they say in the Economic Times.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/GooglevsAmazon.jpg' border=0 alt='Google considers Amazon its greatest threat in the area of search engines'>
2014-10-29 10:00:00
<![CDATA[eCommerce in the countries in the North of Europe could reach 36,800 million euros in 2014]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5729 eCommerce continues to grow, after an increase of 13.7 % in Europe.

 

eCommerce in Northern European countries is expected to undergo a growth of 10.7 %, reaching 36,800,000.000 euros in 2014. These are the conclusions of the new study by Ecommerce Europe on B2C eCommerce in this European region, formed by Sweden, Denmark, Finland, Norway, the Baltic countries and Iceland, and which positions itself fourth in e-commerce market volume in Europe.

eCommerce continues to grow after increasing 13.7 % in 2013 with respect to the previous year, with a volume of 33,200,000,000 euros. Norway leads this market with 8,900,000,000 euros, followed closely by Sweden and Denmark. On the other hand, the Baltic countries and Iceland represent lower growth, although they have also experienced rises of 15 % and 30 % respectively.

With respect to the average spend per online consumer, figures position the region of northern Europe well above the average European spend. 18.6 million clients spent an average of 1,780 euros last year on online purchases, in comparison with the general average in Europe of 1,376 euros. Norway positions itself once more in first place with an average spend of 2,688 euros per consumer. Estonia, Lithuania and Latvia lower the average amongst countries in the northern region, due to their online infrastructure, which is under development, above all in remote regions.

Likewise, the percentage of penetration in internet is positioned at around 87 %. Iceland has become the country with the most penetration (97 %).

See the full study here. 

More information: http://www.ecommerce-europe.eu/press/2014/northern-european-e-commerce-market-expected-to-reach-36.8-billion-in-2014

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/EuropaNorte(1).jpg' border=0 alt='eCommerce in the countries in the North of Europe could reach 36,800 million euros in 2014'>
2014-10-27 10:00:00
<![CDATA[Is Amazon trying to replicate Apple stores?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5725 One of the largest companies in the e-commerce sphere crosses the borders of the virtual world and decides to open a physical shop in New York.

 

The newspaper The Wall Street Journal announced the news a few days ago:Amazon, the western e-commerce giant, has decided to open its first physical shop, and has chosen the iconic city of New York for it.

Usually the process is the other way around: a company that has been selling for years in the very analogical physical world decides to take a step forward, attracted by the popularity of e-commerce, and open an online shop from which to expand the scope of its operations.

The largest shop in the world doesn't exist. That is to say, you can't go to a physical premises to acquire the millions of products that are sold on Amazon. But, soon, there will be a shop that you can enter personally and buy everything on display there.

On 34th street, just between the Empire State Building and the central office of the department store Macy´s, we could say, right in the heart of the Big Apple, will be where Amazon locates its first physical shop.

Not only for buying everything on display there like in any other conventional shop, but as a pick-up point for any product on sale on Amazon that we have bought over the internet. -If you are near this establishment that Amazon plans to open shortly in New York, you won't need to wait until the package reaches your house, you can just say that you want to collect it personally at this establishment, when you buy it.

On the other hand, we should not lose sight of the interesting possibility that Jeff Bezos' company can exhibit his own electronic devices to potential clients, Kindle e-book readers and the range of Kindle Fire tablets and the Fire Phone mobile phone. Having these devices within hand's reach, taking into account the usually unbeatable prices they are sold at, may be a temptation that is difficult to resist.

Products bought online may also be returned to the shop. Amazon wants to have its physical shop ready for the start of the Christmas season, one of the moments of greatest commercial demand, especially in the city of skyscrapers.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='113' src='http://www.emarketservices.com/clubs/ems/news/Amazon-Tienda.jpg' border=0 alt='Is Amazon trying to replicate Apple stores?'>
2014-10-24 10:00:00
<![CDATA[eCommerce up 80% in Argentina]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5721 The Argentine Chamber of e-Commerce (CACE) published some interesting data on the sector during the event known as eCommerce Day.

 

The data presented during eCommerce Day showed that Argentina has undergone a boom in online purchasing.

Specifically, noted by Marcos Pueyrredón, director of the Latin American Institute of e-commerce, Argentina saw a year-on-year growth in e-Commerce of 80%.

This figure indicates that after Brazil, Argentina is the second most mature market in the region in the field of e-commerce.

The most popular sectors for e-commerce in Argentina -and those with the highest revenues- were tourism, clothing and footwear, although electronics had the most offers.

In addition, it was revealed that around two million new purchasers in Argentina were initiated into e-commerce, and although most purchases are made from the PC, the weight of smartphones is on the rise, and 30% of the visits to these portals were from these devices.

The prizewinners in the eCommerceAwards and the eCommerce Startup Competition were also announced at the event.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Argentina-ecommerce(1).jpg' border=0 alt='eCommerce up 80% in Argentina'>
2014-10-22 10:00:00
<![CDATA[PayPal now allows bitcoin to be used by sellers of digital goods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5714 After the news a few weeks ago that Braintree had activated transactions based on bitcoin for PayPal developers, the mobile payment company owned by eBay now allows transactions to be made on its platforms using the virtual currency. However for the time being this option is only open to sellers of digital goods.

PayPal will receive income from its bitcoin transactions through the reference rates, which are fairly common in the world of electronic payments. This measure marks a step forward, but does not yet signal bitcoin's inclusion in PayPal's digital portfolio. Initially it will only be valid in North America, according to TechCrunch.

PayPal expressed an interest in bitcoin some time ago, in line with the position of John Donahoe, eBay's CEO, who said that the cryptocurrency would play a “key role” in the future of the company. Now that the big-hitters -from Overstock to Wikipedia- accept bitcoin for some of their transactions or donations, PayPal has decided to jump on the bandwagon.

Through associations with BitPay, Coinbase and GoCoin, PayPal will allow its sellers to accept bitcoin for transactions involving digital goods. The company has opted to team up with a handful of partners instead of only one, following the example of Braintree with Coinbase early this month.

Scott Ellison, director of corporate strategy at PayPal, declared that his company “is playing the role of the intermediary, but the cost will be left up to the merchant and the payment processor”. Likewise, the CEO of GoCoin Steve Beauregard, said: “This is a huge endorsement to the digital currency community”.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/PaypalBitcoin.jpg' border=0 alt='PayPal now allows bitcoin to be used by sellers of digital goods'>
2014-10-21 10:00:00
<![CDATA[eBay launches a marketing platform to help shops optimise their sales at scale]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5706 The platform includes a series of planning and analytical tools that integrate eBay Enterprise's demand-generation technologies with new solutions.

 

eBay Enterprise, eBay company inc, has just announced the availability of eBay Enterprise Commerce Marketing Platform, a loyalty-building solution that will help retailers optimise sales made via any channel. 

Designed and developed in partnership with FICO, a leading predictive analytics and decision management software company, the marketing platform of eBay Enterprise combines the commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s analytics technologies and products to optimize the relevance and value of each individual customer’s purchasing journey.

With this solution, brands and retailers in eBay Enterprise can unlock the predictive power of their data to deliver the most effective content to customers through the best combination of channels at each moment.

“Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else”, says Steve Denton, vice-president of marketing solutions at eBay Enterprise. “The combination of commerce insights and analytics allows marketers to better predict consumer behaviour, optimize ROI throughout the life of campaigns and relevantly address individual consumer needs”.

“Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex”, says Don Peterson, general manage of FICO Marketing Solutions. “In this environment, marketers who can rapidly analyse and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behaviour and present the best offer have a clear competitive advantage”.

The eBay Enterprise marketing platform includes a series of planning and analytical tools that integrate the demand generation technologies of eBay Enterprise with new solutions:

  • Customer Engagement Engine: combines email and customer database technologies to provide a fully integrated messaging engine utilizing powerful analytical tools to create and deploy personalized, relevant content across all addressable channels.
  • Affiliate Engine: connects with more than 200,000 publishers to drive sales with online, in-store, mobile, and social solutions.
  • Display Engine: grows business with timely and personalized display advertising to consumers throughout their shopping experience, and across entire customer lifecycle.
  • Social Engine: targets shopping cart abandoners with social media display ads on any tablet, mobile or iOS device.
  • Loyalty Engine: rewards customers with personalized offers to increase revenue and retention.
  • Attribution Engine: applies proven analytical models and highly actionable insights to enhance the value of media plans.
  • Media Planner: optimizes media plans and budgets in real time.
  • Optimization Engine: predicts the perfect content and moment of delivery to create targeted, highly personalized recommendations for every customer.
  • Audience Insights Engine: aggregates and analyses data from owned customer databases, third-party data from external sources and exclusive first-party commerce insights from eBay.

For more information on the Commerce Marketing Platform, visit the website eBay Enterprise Know Now.  

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Ebayenterprise.jpg' border=0 alt='eBay launches a marketing platform to help shops optimise their sales at scale'>
2014-10-20 10:00:00
<![CDATA[99designs breaks a new record with almost one million designers registered]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5707 Since its creation the platform has paid over 60 million euros to its community of designers.

 

 

Digital platforms that allow new formulas for self-employment for freelance professionals are seeing record numbers of users since the start of the crisis. 99designs has been a witness to this boom, and its community of designers now has almost one million users. In Spain, its pool of designers in search of customers has increased by 50%.

  • Over 225,000 companies from 196 countries all over the world have turned to 99designs to find a designer who can give them a solution to their graphic design needs.
  • Since its creation the platform has paid over 60 million euros to its community of designers.
  • Every three seconds, a new design is uploaded to the platform to be assessed by a customer.
  • Since its launch in Spain, the website has seen an increase of 150% in its bids, the formula used by the website for customers to post their demands for designs.

99designs set up its platform to connect design professionals with small and medium companies who needed graphic services that would match their budgets. According to the Central Company Directory, SMEs represent 99.88% of businesses in Spain.

“With such a high number of small enterprises in Spain, graphic design is a key tool for capturing the attention of their customers both online and offline”, says Patrick Llewellyn, CEO of 99designs. “The SMEs need good designs at good prices. Designers are out to capture new customers and they don't know where to find them. Our website helps them get together and set up stable working relationships. Our objective is to make graphic design accessible to everyone.”

99designs is the leading online platform in graphic design services, and has successfully carried out over 33,000 design projects. Every day, thousands of customers contact designers via the website to obtain a range of design services, from their corporate branding to banners, website design, packaging and merchandising.

“When an entrepreneur starts up a business one of the first things to do is to look for a good brand and a good logo which helps attract attention and make connections in an ever more globalised market. If the budget is tight, there are useful services available with very good professionals. I use 99designs.” says Elena Gómez de Pozuelo, Chairman of the Spanish Association for Digital Economy.

Since March 2013, 99designs has offered its services in Spanish for all its customers in Spain and Latin America. Since its launch, the platform has teamed up with international accelerators such as Wayra to support small companies and startups in America and Europe.

For more information or to set up a telephone interview with Patrick Llewellyn, CEO of 99designs, contact:

99designs, the largest graphic design website in the world, has helped 225,000 companies all over the globe access quality designs at affordable prices.

In addition to being a pioneering company in design tenders based on private funding and providing companies with a wide variety of designs and concepts, 99designs has expanded its services to allow customers to work with designers on an individual basis, purchase design templates from the logo shop or make minor adjustments within an hour using Swiftly.

With over 85,000 designers from almost every country in the world, 99designs continues helping companies to achieve success in their branding through designs created by a healthy community of talented graphic designers.

With offices in Berlin, San Francisco and Rio de Janeiro, 99designs provides work for over 100 employees and is backed by Accel Partners




]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/99designs2.jpg' border=0 alt='99designs breaks a new record with almost one million designers registered'>
2014-10-17 10:00:00
<![CDATA[DHL launches the use of drones for eCommerce in Europe]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5705 Reducing delivery times is the key to getting ahead of the competition.

 

The eCommerce giants are trying to find new formulas to improve their product deliveries and make them more efficient. Reducing delivery times is the key to standing out from the competition, and they are all doing everything possible to offer practically instantaneous delivery. Getting the product to the customer within 24 hours is the limit to be beaten. Amazon is banking on various methods for attaining this almost instantaneous e-commerce future. One method was to consider sending the products even before they'd been purchased by the customer. Another was to use drones to make deliveries. The Amazon drones  were presented in 2013 as a pilot project on a US TV program.

Amazon's idea did not remain at the experimental stage, and has since become something of a turning point for eCommerce. A number of companies have tried to incorporate drones for various purposes. Facebook, for example, is working on using them to take Internet connections to places where there is no coverage. But there are also examples from other eCommerce and logistics companies who have also spotted the potential of using this device for home deliveries.

Drones are in fact one of the ten inventions that could revolutionize the retail world, or are already doing so.

DHL is the latest to join the list, and have conducted the first pilot experience in Europe in the use of drones for delivering e-commerce purchases. The company, one of the leaders in the logistics sector (the former German public postal service company which has successfully adapted to the new demands of the e-commerce world), explained to The New York Times that it does not intend these devices for generalised use or for all its deliveries, but to reach remote locations or those that are difficult to access. The drone would therefore provide coverage for places where it is not profitable (or easy) to use traditional methods.

 In fact the area where the first trials are taking place is a small island in the north of Germany with only 2,000 inhabitants. The drone will fly every day from Bremen to the small island of Juist, a 30 minute flight. This first test will be a service for delivering medicines.

The messaging company will not take the product directly to the consumer by drone. One of the workers in the island's postal service will collect the contents from the drone and then deliver them to the rightful recipients. When the drone is unable to fly due to bad weather, they will use the same methods as before, such as air transport or ferry.

In view of the challenges often posed by geography on the old continent, if DHL's trials are successful, drones could become a very interesting ally for European messaging services.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/DHLdrones.jpg' border=0 alt='DHL launches the use of drones for eCommerce in Europe'>
2014-10-15 10:00:00
<![CDATA[Amazon and Twitter set up the #AmazonWishList]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5704 Amazon announces #AmazonWishList to add products to the wishlist via tweets.

 

 

Last 5 May Amazon launched #AmazonCart, a service that enables shoppers to add products to their Amazon shopping cart by simply responding to tweets containing a link to an Amazon product and adding the hashtag, without leaving Twitter.

The Christmas campaigns will soon be underway, and with them the start of Christmas shopping. This year, Amazon and Twitter have stolen a march by preparing for these purchases with the launch of a new commercial tool. To complement this service, Amazon has announced #AmazonWishList, which operates in the same way, but instead of sending the product to Amazon's shopping cart it adds the product to the user's wishlist. Their new initiative is #AmazonWishList, enabling Twitter users to respond to tweets from Amazon by adding this hashtag, and be automatically redirected to a list of “wanted products” created on the portal.

This is not the first time these companies have joined forces to develop shared projects; just a few weeks ago Twitter launched its universal “Buy“ button so sellers could steer conversations to purchasing moments.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/AmazonTwitter.jpg' border=0 alt='Amazon and Twitter set up the #AmazonWishList'>
2014-10-14 10:00:00
<![CDATA[Amadeus and BroadVision launch an e-commerce application]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5703 Designed to provide online solutions for the B2E and B2C markets.

 

 

Amadeus and BroadVision have announced the launch of an e-commerce app that will allow agents in the travel sector to integrate a new generation of online solutions for the B2E and B2C market. It is aimed at both trip providers (hotels, airlines, car rental companies) and online agencies or companies with a significant volume of trips. 

According to the analysts at InverSeguros, this is a positive operation. Amadeus continues to develop new technology and software solutions for travel service providers and subscribers. This new app will enable users to be offered personalised services (special offers, alerts, information…) and access in 18 languages. It is also designed to enable any type of service via mobile devices with WAP technology. The app is the result of an agreement signed in June 2000 between Amadeus and Broadvision, when they announced their strategic alliance to develop the new generation of e-commerce apps for the travel sector.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Amadeus.jpg' border=0 alt='Amadeus and BroadVision launch an e-commerce application'>
2014-10-13 10:00:00
<![CDATA[Showroomprive.com, the first private sales website in Europe to incorporate bitcoin]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5700 The first website to include this payment was the Netherlands.

 

An increasing number of online sales website are offering payment with the virtual currency bitcoin among their services Examples of some major companies that have already done so are DELL, Expedia and Overstock. Showroomprive.com, one of the leaders in online private sales in Europe, has decided to follow their example in this innovative approach by applying this new payment solution to its business model.

Showroomprive.com has always maintained a philosophy based on innovation and flexibility. With bitcoin, the French private sales website takes a step forward in meeting its customers' demands by offering new payment options. This payment system is now available exclusively on the Dutch version of the website, and is due to become available on the French market in the coming days; will also be operative in coming weeks in the rest of the European countries where the company is active.

“We are continually developing innovative solutions to respond to the demands of our customers and meet their needs. In response to their requirements and with a focus on mobility and delivery times, we have already successfully developed our mCommerce strategy and launched a revolutionary 72-hour Express Delivery service for our orders in the Spanish market. In line with this philosophy, by implementing bitcoin our aim was to test the disruptive approach of this new technology on payment channels. This ground-breaking service is already extremely successful in the United States and is therefore certainly sure soon to become widespread in Europe. Our goal is to be prepared to support our customers by offering them this new payment option”, said Thierry Petit, co-CEO and co-founder of Showroomprive.com.

Although the European bitcoin market cannot yet be considered to be mature, Showroomprive.com is banking on its future and is firmly convinced there will be a forthcoming shift in consumption models. Showroomprive.com has chosen the Netherlands to trial this solution, as this is an advanced market in monetary terms.

The development plan is to disseminate the same model at the international level, and this payment solution will be implemented in the coming days in France, before coming to other European countries in a few weeks.

To guarantee an optimum quality of service, Showroomprive.com is working in collaboration with Paymium.

Thanks to its system of bitcoin acceptance, Paymium will also allow currency conversions for all the countries in which Showroomprive.com is present.

]]> <p> <img style='cursor:pointer;cursor:hand' width='175' height='100' src='http://www.emarketservices.com/clubs/ems/news/Showroomprive.jpg' border=0 alt='Showroomprive.com, the first private sales website in Europe to incorporate bitcoin'>
2014-10-10 10:00:00
<![CDATA[eBay is seeking new business niches in the automotive sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5693 eBay has signed an agreement with the German website Autobutler which will enable it to offer on its German portal a price comparison engine for car garages.

 

eBay is investigating new ways to diversify its business, and has just signed an agreement in Germany that will give it a toehold in a field that it had not explored so far.

The e-Commerce giant has joined forces with the German portal Autobutler, a website that collects quotes for repairing your car from various garages in Germany.

The service is being launched in the German version of eBay, and offers drivers the chance to ask garages for online estimates for the cost of maintenance and repair work, according to TheNextWeb.

eBay is already present in the purchase and sale of second-hand vehicles, and this new action could raise its profile still further among car owners, and make it the go-to website for this segment.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='106' src='http://www.emarketservices.com/clubs/ems/news/Autobutler.jpg' border=0 alt='eBay is seeking new business niches in the automotive sector'>
2014-10-09 10:00:00
<![CDATA[Alibaba triggers a crash in the price of bitcoins]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5692 The price of the virtual currency has plummeted in response to shares of the e-commerce company Alibaba flooding the markets.

 

The glory days of the bitcoin appear to be over, and the virtual currency is now struggling, partly due to the appearance of Alibaba on Wall Street.

Bitcoin has not reacted positively to Alibaba's début, and fell to its lowest rate since April this year.

According to IBTimes European and Chinese brokers who normally trade in bitcoins have in the last few days been caught up in the Alibaba OPI, and some of the money they used to invest in the cryptocurrency has now been spent on acquiring shares in the Chinese giant.

In this new scenario, it appears that the money that fled Bitcoin and ended up in Alibaba shares will not return to the virtual currency while the e-commerce company continues to show good results.

Finally, another explanation for the fall in the price of the virtual currency is that companies do not go to bitcoin trading platforms to trade in them as operating in these services is very complicated and risky, but prefer to go through brokers.

 

More information.

]]> <p> <img style='cursor:pointer;cursor:hand' width='158' height='100' src='http://www.emarketservices.com/clubs/ems/news/Bitcoin.jpg' border=0 alt='Alibaba triggers a crash in the price of bitcoins'>
2014-10-08 10:00:00
<![CDATA[Rakuten is buying Ebates, a discount website based in San Francisco, for $1 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5691 Ebates, the largest cash-back platform in the US boasting 2.5 million customers, is now in the hands of Japanese company Rakuten.

 

 

Rakuten, one of the world's leading Japanese eCommerce  companies, has acquired Ebates, an online retail platform based in San Francisco that offers discounts and coupons.

As well as discount coupons, Ebates is an expert in the concept of cash back, which allows users to obtain a cash percentage of the purchase by way of a cheque sent to their home through PayPal, prepaid cards and even donate the amount to an association.

Rakuten is to pay 1 billion dollars cash for Ebates. There is a notable affinity between the two companies in terms of their business models and the merger will pave the way for an attractive, innovative shopping centre based on user subscription.

Perhaps the most important aspect of this deal is what it means for Rakuten's expansion, which is set to gain over 2.5 million customers in the US in one fell swoop. Ebates' members spent $2.2 billion on purchases in 2014.

The deal follows an announcement from Rakuten stating that it has made 18 other acquisitions since early last year. Rakuten also bought instant messaging company Viber Media for $905 million in March, Japan's largest eCommerce deal to date.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Rakuten-Ebates.jpg' border=0 alt='Photographer: Noriyuki Aida/Bloomberg'>
2014-10-07 10:00:00
<![CDATA[Amazon launches its own tool for managing physical payments via mobile devices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5690 The eCommerce giant announces its Local Register service to compete with Square and PayPal Here.

 

The company has just announced the launch of a new service, called Local Register, which allows businesses to use credit and debit cards via mobile devices. Amazon Local Register is a payment system allowing small businesses to manage payments using their own mobile devices (tablet or smartphone) by way of a reader connected to the sound line-out and a software app. The product is very similar to Square, PayPal Here, iZettle, Powatag, etc. 

Local Register will give Amazon an additional boost in the area of payment services having already launched the Amazon Wallet mobile app. The new service will also provide the eCommerce giant with useful data on how consumers shop online.

To launch the service, Amazon is relying on customers opening an Amazon Local Register account, acquiring (from Amazon with no shipping costs or from Staples) a card reader for $10 and downloading a free app (available for iOS and Android, as well as the Amazon Store itself) to install on the mobile terminal that will replace the tpv. The Amazon Local Register tool also comes with software (in the app and accessible via the previously opened account) that lets you create a report on or monitor managed sales by displaying trends, seasonal peaks, etc. 

As regards the most sensitive issue, namely the fees, during the launch phase Amazon will apply a fee of 1.75% per transaction, subsequently rising to 2.5%. According to the company, this will be the lowest fee on the market, as shown in the following table copied from its website. 

This will thus consolidate the company's offer to narrow the gap between purchases from desktop and mobile devices.

The aim of the initiative is to compete with the services of Square and PayPal Here, having both gained strong positions in the rapidly growing sector of mobile card readers. It also reveals the expansion efforts made by Amazon to reverse some of its quarterly losses.

In this regard, this year the company has put its full weight behind cutting-edge launches, such as its streaming music service, its eagerly-awaited smartphone and its TV decoder.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='125' src='http://www.emarketservices.com/clubs/ems/news/AmazonLocalRegister.jpg' border=0 alt='Amazon launches its own tool for managing physical payments via mobile devices'>
2014-10-06 10:00:00
<![CDATA[Twitter incorporates a “Buy” button for online purchases]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5688 The social platform, in conjunction with US startups, has launched a system that lets you shop and make donations directly on Twitter.

 

Twitter plans to expand the services on offer beyond 140 characters. The social microblogging tool, in partnership with startups in the US, has launched an online shopping platform that will work through the network itself without having to visit each online store's website.

This new feature incorporates a Buy” button that appears on products offered by Twitter's partner companies.

The company says it is talking to the retail sector and brands so they can offer their products through the platform since the new feature will facilitate both the promotion of online stores and the work of community managers.

The new tool is currently undergoing trials and is only available to some iOS and Android users in the US.  For now, products from specific brands are on offer, such as The Fancy and Music Today.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='120' src='http://www.emarketservices.com/clubs/ems/news/Twitter_buy_button.jpg' border=0 alt='Twitter incorporates a "Buy" button for online purchases'>
2014-10-03 10:00:00
<![CDATA[The value of MercadoLibre shares increases four-fold in seven years]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5686 The eCommerce site, which is now 15 years old, is listed on the Nasdaq and has seen positive growth within the region; it has 2200 employees and operates in 14 countries.

 

15 years ago, Marcos Galperín saw a huge opportunity and embarked upon a project that would forever change the way we buy and sell: he founded MercadoLibre, an eCommerce site that operates in 12 countries of Latin America, Portugal and the USA, has over 100 million users, 2200 employees and has been listed on the Nasdaq since 2007. Over the last seven years, the value of its shares has risen from $27.98 to $114.83.

The figures speak for themselves. It boasts 7 million sellers and 20 million buyers, 2.5 sales per second, 39 million unique visits, 2200 regional employees, 45 million products sold during the first half of this year and net sales amounting to US$ 247.2 million over the same period.

In 2001 and at an investment of US$ 7.6 million, the company launched in Latin America through an alliance with eBay. It entered the market in Brazil, Mexico, Uruguay, Ecuador, Chile, Venezuela and Colombia. With its first public offer of shares on Nasdaq in 2007, the platform forged ahead with its regional expansion.

In 2012, Fortune magazine showcased it as one of the four fastest growing technology companies. Today, the firm is a veritable ecosystem encompassing Mercado Pago, the electronic payment solution; MercadoLibre Clasificados, a business unit specially designed for buying and selling motor vehicles, property and real estate and for offering and contracting services; MercadoShops, a virtual store; MercadoSolidario, a scheme for promoting solidarity and worthy causes, and MercadoLibre Publicidad.

Looking ahead, Galperín is even more optimistic than when he launched the site as he still believes this is just the tip of the iceberg. "There are 600 million people in Latin America who I'm convinced will jump on board eCommerce. Today, we have a greater chance of grabbing such an opportunity than we did 15 years ago, because at that time we had to build a brand name, assemble a team of developers and create a payment platform and shipping solution. We now have all of that, so we can set out from a more solid base".

The current setting shows him to be right. According to a survey carried out by Nielsen, online purchasing intentions around the world have increased two-fold since 2011 for categories of consumables and those related to entertainment, such as e-books, tickets to events, sports articles and toys

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/mercadolibre2.jpg' border=0 alt='The value of MercadoLibre shares increases four-fold in seven years'>
2014-10-02 10:00:00
<![CDATA[Etsy sellers protest a home page change]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5685 A change from a curated to automated selection of products on the home page has some Etsy sellers crying foul.

Etsy Inc. changed on Sept. 10 the way products are displayed on its home page. Etsy calls it a “more democratic” approach because products are selected based on algorithms and are unique for each visitor. In the past, the home page displayed product collections, called treasuries, selected by Etsy sellers and displayed for all users.

But not all of the 1 million craftspeople who sell on Etsy are happy about the change, saying the previous method better reflected the opinions of Etsy’s 40 million registered shoppers.

Etsy’s senior product marketing manager Brittany Williams explained in a blog post that when these collections anchored the home page, a few hundred sellers’ items were featured each day. “The new home page enables thousands of sellers’ work to be highlighted to new and existing customers, opening up the door for more sellers, both small and large, to appear on users’ home page,” Williams said. “We’re now showcasing a greater diversity of sellers’ shops and items to relevant buyers across our marketplace.”

In March, Etsy began experimenting with the new home page format and said the results were excellent. “More buyers browsing the marketplace and more shoppers favoriting items and shops,” Williams said. “This type of engagement is what leads to stronger connections between shops and customers. It also helps buyers find what they’re looking for and discover new items on Etsy, which is important for all of us as we grow closer to the holiday season.”

In a response to an Etsy seller, Williams says this change is producing more sales for more sellers. “Our mission is to deliver you the buyers you want to connect with, and we currently see doing this by creating more inviting experiences for those shoppers to explore, and to find what they are looking for,” she said.

But some sellers aren’t happy. More than 750 have signed on to a petition on Change.org that asks the company to return to the collection-based home page, which the petition calls the “the beating heart at the center of Etsy.com.”

More information: Internet Retailer

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='150' src='http://www.emarketservices.com/clubs/ems/news/Etsy2.jpg' border=0 alt='Etsy sellers protest a home page change'>
2014-09-30 10:00:00
<![CDATA[In Chile, over 3.5 million users shop online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5683 The rise in the number of people with access to the web over recent years combined with the variety of products at lower prices that can be found online is the reason behind this phenomenon.

 

 

 

The eCommerce market has grown by leaps and bounds in Chile. Indeed, in the last five years sales have increased four-fold, rising from US$450 million in 2008 to US$1.6 billion in 2013, according to figures released by the Santiago Chamber of Commerce (CCS).


As sales increase, so does the number of online shoppers. The head of research and director of the eCommerce Committee at CCS, George Lever, points out that "in Chile, there are over 10 million Internet users, and it is estimated that some three and a half million people shop online".


For Ignacio Miranda, General Manager of digital agency Moovmedia, this is because more than 70% of the population now has Internet access, compared to 2008 when less than 50% enjoyed the service. In this regard, mobile devices play a major role in online commerce.

According to the head of consumer marketing for Intel Latin America, Rocío Posadas, "Chileans are major consumers of technology and, today, devices such as high performance tablets and smartphones are in great demand (…). This increase in volume also leads to growth in such activities as eCommerce, since the devices give consumers the power and speed of response that they need, making their experience easier and ongoing". What is more, "eCommerce offers users many advantages: they can find products or services in distant locations that are available 24/7. Access to multiple providers gives more shopping options at lower prices as there is greater competition in the market", she adds.

"Another phenomenon that helps to explain such growth is that every day more and more people are willing to use their credit cards on websites, which is linked to a cultural shift that has taken several years to occur", says Mr. Miranda.

George Lever points out that, on average, each Chilean spends US$94 on eProcurement and the most popular products are durable goods such as technology, electronics, household appliances, books and travel. "It is important to add that, this year, online fashion purchases are very much on the rise", stresses Ignacio Miranda.

As regards the number of companies using this business model in our country, a study carried out by Moovmedia reveals that there are now around 1,000 online stores and their main advantages are convenience, better prices and a wider range of products. Rocío Posadas adds that "while this represents just 3% of the total number of companies, users make a large number of purchases on websites from all over the world. And in the case of sales on Chilean websites, we have the leading share within the region".

For this year, the Santiago Chamber of Commerce (CCS) forecasts an increase in eCommerce from 15% to 20%, whereby sales in Chile are set to reach US$1.9 billion. And next year, they should exceed US$2 billion.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/chile-online(2).jpg' border=0 alt='In Chile, over 3.5 million users shop online'>
2014-09-29 10:00:00
<![CDATA[Tokenisation, a service that aims to boost eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5681 The system replaces sensitive credit card details with a digital account number, or “token”. According to Visa, the service creates a secure environment for mobile transactions.

 

With its new Tokenisation service, Visa seeks to support payments made via mobile devices used by major platforms. According to the company, this technology not only guarantees a secure environment for the user but also aims to boost eCommerce.

The system works by replacing sensitive details of payment accounts found on credit cards with a digital account number (token).

The tokens do not hold details of payment accounts – for instance, the 16-digit account number - so the information can be securely saved by online stores or mobile devices.

The Visa Tokenisation Service will be globally available to issuing financial institutions of Visa Inc., starting next month with US financial institutions followed by a phased deployment at international level in early 2015.

 The Visa Tokenisation Service is a further example of creating relevant solutions in the form of new standards, tools and services that can securely enable digital payment experiences.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Tokenization.jpg' border=0 alt='Tokenisation, a service that aims to boost eCommerce'>
2014-09-26 10:00:00
<![CDATA[Amazon extends its same-day delivery service to another 6 US cities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5676 The company is expanding its "Get it Today " service to more US cities.

 

Amazon.com Inc. has extended its same-day delivery service, "Get It Today", to the US cities of Baltimore, Dallas, Indianapolis, New York, Philadelphia and Washington D.C.

The company says you can choose from over 1 million products from the same-day delivery programme, which allows consumers to place orders until noon any day of the week and receive them by 9 pm. Members of the Amazon Prime programme –which costs 99 dollars a year- pay a shipping fee of $5.99 per order for same-day deliveries. Other consumers pay $9.98 for the first item and 99 cents for each additional item.

In May, Amazon launched its Get It Today service in Phoenix, San Francisco and Seattle. The programme allows buyers to use a filter in order to view only those items that can be delivered the same day. They are highlighted as eligible on the product pages.

Amazon also says that "a similar filter, Get It By Tomorrow, will let customers discover millions of additional items that can be delivered the next day."

Despite the apparent accelerated pace of its deliveries, the eCommerce operator has also launched additional options. In late July, the marketplace launched a "No-Rush" delivery option for Prime members. In exchange for a little patience -instead of getting their goods within two days, customers receive their orders within five to seven working days- Amazon rewards such customers with $1 in credit that they can apply to items offered through Amazon Instant Video.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='91' src='http://www.emarketservices.com/clubs/ems/news/AmazonGetitToday.jpg' border=0 alt='Amazon extends its same-day delivery service to another 6 US cities'>
2014-09-24 10:00:00
<![CDATA[Alibaba and the 20 billion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5675 Alibaba made 21.8 billion dollars in one of the biggest launches ever seen on the New York stock exchange.

 

Alibaba (BABA) and its shareholders made over US$21 billion -at a price of US$68 a share- in their initial public offering (IPO) on the New York stock exchange, a figure approaching the global record of US$22 billion set by the Agricultural Bank of China, and which could be even greater if the underwriting banks activate an additional greenshoe clause. The shares sold correspond to a little over 12% of the whole company, which places the total market value at US$170 billion; the operation broke the previous Wall Street record held by Visa (V) with an IPO of almost US$20 billion.

The price was in the upper range of expectations, and benefits both Yahoo! (YHOO) and its CEO, the charismatic Jack Ma, as most of the money will go to current shareholders, with a lesser proportion swelling Alibaba's coffers and contributing to its expansion. The conglomerate includes not only the Alibaba portal, but also the e-commerce site eTao and an electronic payment platform -Alipay-, which some experts believe is where its main promise lies.

Alibaba made US$21.8 billion in its IPO, more than any other company in the US. In just a few hours the shares shot up 38% -to $93.89 each- , giving the company a final value of $231.4 billion. This makes it bigger than its US rivals Ebay and Amazon together.

Most analysts forecast an interesting journey for the Chinese firm, given its position as by far the frontrunner in a bubbling market like the Asian one, and its genuine possibility of making headway all over the world and threatening other giants like Amazon, PayPal and Ebay. Others, in contrast, are more cautious based on some disappointing recent experiences in both Internet sectors and in the risky Chinese market. The IPO valuation is equivalent to almost 30 years of utilities, a very high ratio, but similar -or lower- than other firms in this category.

The highest expectation now focuses on the evolution of the price on the stock exchange, assumed to be initially positive in view of the volume of offers received -mostly unfulfilled- equivalent to over ten times the size of the issue.

This is however a moment for celebration for the fortunate company executives. Its main shareholder, Yahoo (YHOO), which owned 22% of Alibaba of which it divested itself of a quarter in the IPO, after celebrating the launch and filling its coffers, must reset its own course, and let its current shareholders decide whether it can.

Fans of BABA are facing a paradoxical situation, as this is a costly action in terms of value in the case of more traditional sectors, but reasonable for firms in its segment -eCommerce companies with a high expected growth rate- … and with a substantial Chinese risk thrown in.

Alibaba dominates the eCommerce industry in China, thanks to a consumer society in a country with a population of 1.36 billion people. It currently offers a range of marketplaces for buyers and sellers, as well as the services to help them transact their businesses. Taobao, launched in 2003, enables millions of people and small businesses to sell their products. Tmall.com is a virtual shopping centre where retailers and brands offer their products, and Juhuasuan operates a model of flash sales.

The company generated income of $8.46 billion during the first quarter of 2014. These revenues were further bolstered when advertisers increased their spending on the Tmall and Taobao platforms. 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Alibaba-IPO.jpg' border=0 alt='Alibaba and the 20 billion'>
2014-09-23 10:00:00
<![CDATA[A super-fast broadband connection could increase annual online spending in UK by €925 million]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5674 According to a study carried out by postal logistics operator Royal Mail.

 

Obviously, the faster the transaction, the better the shopping experience and the keener the shopper will be to buy something else. Speed depends on two factors: page loading speed and the user's connection speed. To what extent can such broadband speed influence shopping? According to a study compiled by British postal logistics operator Royal Mail, a super-fast broadband connection could increase annual online spending in the UK by 925 million.

The Royal Mail study has revealed that online UK shoppers have increased their annual spending by €280 million since Super Broadband was introduced. This translates into a 3.1% increase in spending, or nearly €29 a year per super-fast broadband user. And if super-fast broadband were installed in 90-95% of British households (which is expected to happen by 2017), it would translate into additional spending of over 640 million a year.

For Nick Landon, Managing Director of Royal Mail Parcels,"the study shows that investment in super-fast broadband networks is having a positive impact on online spending. This new connection is acting as a catalyst, encouraging people to spend more online. Greater deployment over the coming years will only translate one way: increased spending". To support the growing market, at the end of June Royal Mail launched the Parcelforce Worldwide urgent parcel service, which offers home delivery every day of the week, including Sundays.

 

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='98' src='http://www.emarketservices.com/clubs/ems/news/UK-online(1).jpg' border=0 alt='A super-fast broadband connection could increase annual online spending in UK by 925 million'>
2014-09-22 10:00:00
<![CDATA[Google and Amazon go head-to-head in drone deliveries]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5671 Using drones for delivery purposes offers many advantages, both for developing eCommerce and for providing assistance in emergencies. Amazon and Google seek to be pioneers in the civil use of such devices and are now taking the first steps to develop this technology.

In late 2013, Amazon shocked the entire world when it announced the launch of ‘Amazon Prime Air’, a commitment to using drones - unmanned aerial vehicles - to deliver its products. The company believed it could start offering this service by 2015, but came up against legal barriers that have prevented it from progressing more quickly.

Amazon's founder is convinced that the use of drones represents a major business opportunity. Yet not all the industry's stakeholders share his conviction. John Donahue, the CEO of eBay, believes that Amazon's project to use delivery drones is nothing but a “fantasy”. Sergey Brin, however, does not think the idea is so far-fetched. Google has launched its own drone delivery project: ‘Project Wing’.

Google's drones differ greatly from Amazon's. The devices designed by the Mountain View company are more like small planes that are able to glide horizontally, though they take off vertically. Those designed by the eCommerce giant, on the other hand, are small ‘hexacopters’ - helicopters with six rotors.

What is more, Google's drones carry their cargo in a small hold, from where the package is lowered by cable and can unhook itself without having to land. Amazon's hexacopters carry their cargo on the outside and have to land to unload. All these details and more are shown in a video posted by Google on YouTube.

Google has been working on this project for two years now. This summer, the company has been conducting trials in Australia, carrying out around 30 test flights. It chose this site for the trials because Australian law is less restrictive in such matters than in the US.

Furthermore, while Amazon's initiative focuses on using the system for home delivery, Google's project seems to focus initially on providing assistance in emergencies, carrying the necessary equipment to areas that cannot be reached by land.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='100' src='http://www.emarketservices.com/clubs/ems/news/Drones.jpg' border=0 alt='Google and Amazon go head-to-head in drone deliveries'>
2014-09-19 10:00:00
<![CDATA[Coca-Cola is to relaunch the soft drinkSurge exclusively through Amazon]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5669 Their strategy consists of marketing Surge exclusively via the online channel.

 

Coca-Cola is to relaunch the citrus beverage Surge exclusively through Amazon. According to Coca-Cola, this represents their first product relaunch through the eCommerce channel and will cost $14 per 12-pack.

Surge disappeared from the market 12 years ago and will be relaunched as a limited edition, though they have not specified how much is to go on sale. Surge's relaunch was announced by the company via the Facebook group “Surge Movement”.

Wendy Clark, President of Coca-Cola Sparkling & Strategic Marketing in North America, says in a communique: “This is going to be a great learning experience for us and a refreshing opportunity for fans”.

Surge is a citrus soda similar to another soft drink available on the North American market, Mountain Dew, made by PepsiCo and currently the fourth top seller in the USA.

Taking advantage of a small drop in sales of Mountain Dew, as well as pressure - and lobbying - from fans, Coca-Cola is grabbing the chance to relaunch their product.

Their strategy of exclusively choosing the online channel to distribute Surge will allow the company to analyse real demand by zones and produce the precise amount of product, thus saving on both advertising and distribution costs.  To that end, Coca-Coca has chosen the US leader in international eCommerce, Amazon.

Source: http://www.latimes.com/food/dailydish/la-dd-coca-cola-surge-back-amazon-20140915-story.html

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='90' src='http://www.emarketservices.com/clubs/ems/news/Surge.jpg' border=0 alt='Coca-Cola is to relaunch the soft drinkSurge exclusively through Amazon'>
2014-09-18 10:00:00
<![CDATA[Argentina has the highest penetration of online buyers in Latam, followed by Mexico and Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=news&ni=1&ci=5667 Less than 3 out of 10 Internet users in Latin America will be making a purchase through digital channels this year.

 

According to the latest forecasts by eMarketer regarding digital purchases in Latin America, close to 3 out of 10 Internet users will make at least one purchase through this channel.

The figures include Internet users over 14 years of age who will make at least one purchase over the course of the year via PC, laptop, mobile phone, tablet or similar device connected to the Internet.

Argentina is well ahead of the other countries in the region in terms of online buyer penetration: almost half the country's Internet users will be making an online purchase this year. However, Argentina also has the lowest rate of eCommerce sales among the region's leading markets as well as the least online buyers of the three countries where the regional study has been carried out.

Brazil is the largest market both in terms of dollars and the number of people who buy online.

Mexico is the  fastest-growing market in terms of online buyers. The number of people in the country making at least one purchase through a digital channel is expected to rise by 23.1% this year and continue increasing by two points until 2016. The two-point rises in Brazil and Argentina will end after this year as both markets have matured earlier than Mexico.

According to the study, online buyer penetration in Latin America is set to rise from 29.9% in 2014 to 33.7% by 2018. At the same time, the number of online buyers will increase from 98.9 million this year to 139.3 million by 2018.

eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends in specific consumer behaviours.

]]> <p> <img style='cursor:pointer;cursor:hand' width='150' height='148' src='http://www.emarketservices.com/clubs/ems/news/Latam.jpg' border=0 alt='Argentina has the highest penetration of online buyers in Latam, followed by Mexico and Brazil'>
2014-09-17 10:00:00
<![CDATA[Interview with Andoni Arias, CMO at Inuntji “We offer companies a free and professional way of creating an online store”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2292 Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

Inuntji is a free platform for creating online stores that allows companies to manage their online sales easily without limiting the amount of traffic or number of products.

We interviewed CMO Andoni Arias, so he could tell us about other Inuntji features, how the company manages logistics and what plans it has for international expansion, among other issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/InutjiBol2(1).jpg' border=0 alt='Interview with Andoni Arias, CMO at Inuntji "We offer companies a free and professional way of creating an online store"'>
2015-03-18 10:00:00
<![CDATA[Crafts in the 21st century: selling internationally via eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2290 If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, eCommerce has become a great partner when it comes to selling these products and major global eMarketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

Don´t miss this interesting article on how to sell online internationally through eMarketplaces specializing in crafts.

If there were ever an industry devoted to tradition, it is without a doubt, the crafts industry. That said, e-commerce has become a great partner when it comes to selling these products and major global e-marketplaces have sprung up allowing small local artisans to take orders from anywhere in the world.

With this article we want to present an overview of the industry and opportunities for online selling; cover a few e-marketplaces where you can offer your crafts; describe the first steps to take and how these platforms work, with impressions and advice from artisans that are already selling thanks to their online strategy. 

Don´t miss this interesting article on how to sell online internationally through e-marketplaces specializing in crafts.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ArtesaniaBol(1).jpg' border=0 alt='Crafts in the 21st century: selling internationally via eMarketplaces'>
2015-02-25 10:00:00
<![CDATA[Miniland Group: know your online strategy]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2284 Learn from the experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.

Miniland is a business group from Alicante with several lines of business focused on the manufacture and distribution of child care products.  In 2010 they decided to sell online in Germany because they saw it as a great business opportunity, using Amazon to reach the end consumer and find specialized stores selling online. The experience encouraged them to use this same formula in the United States and today 20% of their sales in those markets are done online.

The experience of this toy company that knew how to integrate e-marketplaces with other online sales strategies to create a winning combination can be very useful to those companies that want to explore e-commerce and electronic markets.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/MinilandBol(1).jpg' border=0 alt='Miniland Group: know your online strategy'>
2015-02-06 10:00:00
<![CDATA[Interview with Claudio Navarro, manager of Frutas Navarro “eMarketplaces: the best way to access international markets”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2280 Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year.

Frutas Navarro is a family-owned business from Valencia, specializing in the cultivation and export of citrus fruits, mainly tangerines and oranges.

With 32 employees, in 2013 they decided to export internationally in order to protect their crops themselves, and to get better prices. A year later, thanks to using the eMarketplace NaranjasyFrutas.com they managed to sell 1.2 million kilos last year, and expect to reach 2 million this year, with customers in Europe, North America and the Arab Emirates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Frutas-navarro-2(1).jpg' border=0 alt='Interview with Claudio Navarro, manager of Frutas Navarro "eMarketplaces: the best way to access international markets"'>
2015-01-21 10:00:00
<![CDATA[Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2275 "Rationalize allows manufacturers and distributors to show all of the product variations they can make”.  

We interviewed CTO Eduargo G. Pardo who tells us how this tool lets manufacturers and distributors showcase variations of their product, all of its features, advantages and implementation costs.  

It is not always easy to build an online store from a huge catalogue of items or multiple product combinations.

Rationalize was created to solve this problem by making it easier to organize product variants  while at the same time allowing you to manage stock, generate budgets automatically and use social tools to improve the user buying experience.  All of this, without having to be computer savvy. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Eduardo-G-Pardo-Bol2(1).jpg' border=0 alt='Eduardo G. Pardo, CTO of Second Episode, introduces the eCommerce tool Rationalize'>
2015-01-08 10:00:00
<![CDATA[Interview with Estanis Martín de Nicolás, General Manager of PayPal Spain and Portugal: “PayPal Passport helps do away with the cultural barriers to internationalisation”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2222 PayPal has just announced the launch of a new tool for businesses, PayPal Passport, which provides valuable export-related information.

Find out how you can benefit from this service that "does away with the cultural barriers to internationalisation".

Key periods for online shopping in target countries, consumers trends, customs formalities and most sought-after products are just some of the details provided by this service.

In an interview with the General Manager of PayPal Spain and Portugal, Estanis Martín de Nicolás, he tells us all about the information included in these tools, the advantages of using them and the countries they encompass, along with other key issues.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/EstanisPaypalBol-cuadradape(1).jpg' border=0 alt='Interview with Estanis Mart&iacute;n de Nicol&aacute;s, General Manager of PayPal Spain and Portugal: "PayPal Passport helps do away with the cultural barriers to internationalisation"'>
2014-12-02 10:00:00
<![CDATA[Interview with Juan José Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2251 Many Spanish farmers often work only with local businesses, and not with new buyers outside of their area of influence.  That is why Orangesandfruits.com was created. It is an e-marketplace that puts producers directly in contact with national and international businesses and gives them more options to sell their crops at better prices.  

In this interview, manager Juan José Bas Fayos explains how the platform works, how it benefits Spanish farmers, and tells us which countries can be accessed through Orangesandfruits.com.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NaranjasyFrutasBol2(1).jpg' border=0 alt='Interview with Juan Jos&eacute; Bas Fayos, Manager of Orangesandfruits.com, a portal that businesses can use to contact farmers directly'>
2014-11-19 10:00:00
<![CDATA[Sol Fauquier, Country Manager for 99designs Spain: “access to the internet has meant that design is no longer exclusively for large companies”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2220 99designs is an electronic market focused on graphic design professionals where companies can search for creative talent to design their corporate image and their marketing and advertising material.

The marketplace first made its appearance in Australia in 2008 and has become the biggest of its kind in the world focusing on the design sector. Now, the platform has come to Spain and is available for creative professionals and companies alike.

We interview Sol Fauquier, Country Manager for 99designs Spain, to find out how the platform works, what the benefits are for companies and designers and which countries it operates in.

A must-read interview, in which she tells us that "thanks to the internet, design is no longer exclusively for large companies".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/99designsBol2(3).jpg' border=0 alt='Sol Fauquier, Country Manager for 99designs Spain: "access to the internet has meant that design is no longer exclusively for large companies"'>
2014-11-05 10:00:00
<![CDATA[Logistics in eCommerce III: A guide to choosing a logistics provider]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2219 It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

Make sure you read our Guide to choosing a logistics provider.

Now that we have seen what steps have to be taken to carry out logistical planning, and responded to the main questions regarding the logistics process at international level, the last step is to select the logistics operator or agent which is best suited to your company's needs.

It is important to assess all factors, not just price, because the supplier becomes another cog in your company, and it is a crucial point in the online client's purchasing experience, whether it is an end customer or other companies.

In this short guide, we tell you about what factors you should take into account when choosing a logistics operator, as well as certain innovative trends which have sprung up as alternatives within the logistics sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticBol(1).jpg' border=0 alt='Logistics in eCommerce III: A guide to choosing a logistics provider'>
2014-10-22 10:00:00
<![CDATA[Logistics in eCommerce II: questions and answers on international logistics]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2218 Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

Learn how to tackle international logistics with this interesting article!

Logistics is fundamental in e-commerce, so  this series of three articles sets out to provide some easy guidelines to start organising a company's logistics process, describe some of the things logistics providers can offer and the latest trends, and give advice on managing the logistics of internationalisation.

In this second article the International Trade Consultant and Professor of International Logistics Alejandro Álvarez-Canal will answer some of the most important questions on the process of international logistics: how to prepare the merchandise, what customs documentation is necessary, and what logistical platforms are. 

Learn how to tackle international logistics with this interesting article!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticEmsENArt(1).jpg' border=0 alt='Logistics in eCommerce II: questions and answers on international logistics'>
2014-10-06 10:00:00
<![CDATA[Logistics in eCommerce I: a quick guide to planning the logistics process]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2217 The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

So take good note of what you should do to plan your logistics process successfully!

The dynamics of eCommerce make good logistics management essential. Customers of purely online stores no longer move around to find and buy the products or services they need. Instead, they simply go to a website where they choose what they want to buy and have it delivered to the address of their choice. And it's the companies that must ensure that the delivery and associated processes run as smoothly as possible so that the consumer enjoys a perfect shopping experience.

In a series of three articles, of which this is the first, we aim to provide easy guidelines to start organising your company's logistics process, tell you about the latest trends and some of the things that logistics providers can offer, as well as guidelines for managing the overseas shipping process.

This first article focuses on the steps to take when drawing up a logistics plan for your company, explaining the key points to bear in mind at each stage.

So take good note of what you should do to plan your logistics process successfully!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LogisticaArt(1).jpg' border=0 alt='Logistics in eCommerce I: a quick guide to planning the logistics process'>
2014-09-23 10:00:00
<![CDATA[Spanish Foods and Wines. Shopping Online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2216 The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others.

Following is a list of some practical examples from all of the above categories.

Out of the ovens of a pastry shop, ham curing-house, winery, olive oil mill or cheese dairy, and straight into your pantry. A journey that might cover thousands of miles, originating in Spain and the result of a virtual visit to an online store. The food and agriculture industry is slowly making its way into this innovative sales realm, facing barriers like food shelf life, logistical issues and problems with storage and shipping costs. In spite of these challenges, it is now easier than ever to find and purchase a huge range of Spanish food and wine online. 

The selection of businesses adhering to this new sales model is diverse, from manufacturers that sell directly on their own websites, to multi-product stores based in Spain or abroad, specialty shops, international e-commerce platforms and internationally-reaching electronic marketplaces, among others. Following is a list of some practical examples from all of the above categories.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spanish-Foods(1).jpg' border=0 alt='Spanish Foods and Wines. Shopping Online'>
2014-09-10 10:00:00
<![CDATA[Inés Ramírez, CEO of Furnit-u.com: “We help companies from the habitat sector to find business opportunities”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2214 In an interview Inés Ramírez tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

The Habitat sector is opening up to online shopping and new approaches to eMarkets aimed at such products are emerging. A good example is Furnit-U, a furniture and decor collaborative design website where companies and professional people from the industry can sign up for free and receive requests for quotations and information relating to various categories: furniture manufacturers, carpenters, interior designers, architects, construction materials companies and even physical and virtual stores.

 

In an interview, its CEO, Inés Ramírez, tells us how this platform came about, how it works, what benefits it offers companies, new designers and consumers, as well as its plans for the future.

 

You simply can't afford to miss this interview to find out what business opportunities it holds for the Habitat sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ines-logoBol(1).jpg' border=0 alt='In&eacute;s Ram&iacute;rez, CEO of Furnit-u.com: "We help companies from the habitat sector to find business opportunities"'>
2014-07-30 10:00:00
<![CDATA[International industrial machinery and equipment sales via electronic markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2213 Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

B2B online sales account for 89.9% of all eCommerce carried out by companies in Spain. Industrial machinery and equipment is just one of the sectors making the most of business opportunities becoming increasingly available on the internet.

In this article we aim to provide an overview of this industry in Spain, with some of the data available on its presence on the internet, the sector's eMarketplaces, plus their international sales prospects, with input from companies successfully using them as part of their online overseas sales strategy.

 

Read this article to find out what advantages are involved in using eMarketplaces for your internationalisation plan in the industrial machinery and equipment sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Art154-En(1).jpg' border=0 alt='International industrial machinery and equipment sales via electronic markets'>
2014-07-16 10:00:00
<![CDATA[5 steps for adapting online commerce to the new consumer regulations]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2209 Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

Note down these five steps to adapt your online store!

Online stores must adapt their general contract conditions to the new Directive on Consumer Rights, which affects eCommerce and came into force on 13 June in all European Union member states.

This new regulation arose through a need to harmonise all existing laws in the different states of the European Union (EU) and introduces new developments with regard to the previous directive that must take into account businesses dedicated to online commerce.

How can you adapt your online store or eMarketplace to the new changes? We asked Rafael Gómez-Lus, a Legal Expert from Trusted Shops in Spain, Europe's leading provider of trusted services for eCommerce, to tell us about the five steps to follow in order to make the necessary changes to comply with the new directive. 

Note down these five steps to adapt your online store!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/LawBol(1).jpg' border=0 alt='5 steps for adapting online commerce to the new consumer regulations'>
2014-07-02 10:00:00
<![CDATA[Cristina Palacios, Director of FairChanges: “We are committed to sustainable, fair and ethical trade that promotes local consumerism”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2208 FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

 

FairChanges is an electronic multi-product marketplace targeting consumers but with a different focus, the trade of articles that comply with three requirements: they are environmentally responsible, there are no intermediaries, and no slavery or child labour.

We interviewed Cristina Palacios, director of FairChanges, who told us about the values that this eMarketplace promotes, how it helps sellers to sell their products and how consumers are looking for articles associated with fair trade values more and more.

Don't miss this interesting interview about this electronic marketplace that is "sustainble, ethical and promotes local consumerism".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/FairchangesBol(1).jpg' border=0 alt='Cristina Palacios, Director of FairChanges: "We are committed to sustainable, fair and ethical trade that promotes local consumerism"'>
2014-06-11 10:00:00
<![CDATA[Interview with Frédéric Cantaert, Country manager of Mascus]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2207 Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.

 

Mascus is the leading portal of the Vocento group for trading used industrial machinery and vehicles. Based in Amsterdam, the brand is present in over 39 countries and encompasses Construction, Warehouse, Forestry, Transport, Horticultural and Agricultural machinery.


We interviewed the Country Manager for Spain, Frédéric Cantaert, a professional expert in vehicles who also manages Autocasion.com. He talks about the benefits for companies of pertaining to this huge global eMarket, what services they offer and what plans Mascus has for the future.

 

Learn from one of the world's leading machinery portals, whose "services help companies to sell used industrial machinery and vehicles in countries where demand is on the rise".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mascus-News-Art(1).jpg' border=0 alt='Interview with Fr&eacute;d&eacute;ric Cantaert, Country manager of Mascus'>
2014-05-27 10:00:00
<![CDATA[Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2206 Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

Hear "testimonials from Spanish companies using Fincalink"

Fincalink is an e-market that sells Spanish extra virgin olive oil direct from olive presses to consumers in a number of countries, although at present the platform focuses chiefly on the British and Spanish markets.

 

Aceites Cazorla, Aceitunas Roldán Naturvie, Lozagal and Cooperativa Viver, all olive oil producers that use the Fincalink e-marketplace, spoke to us about how the sales platform has benefited their businesses, while they also offered some tips for other companies considering using electronic markets as a sales platform.

Hear "testimonials from Spanish companies using Fincalink"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Aceite-de-oliva-150-100(1).jpg' border=0 alt='Fincalink, from the olive press to the consumer. Testimonials from Spanish companies using Fincalink'>
2014-05-13 10:00:00
<![CDATA[Interview with Boris Vogel, CEO of Ommuni]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2205 Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

Ommuni is an online B2B, platform with a global scope centred on the telecommunications sector. It makes it possible to carry out any type of purchase-sales transaction and allows the products and services of various companies to be compared from a neutral stance.

 

We interview its CEO, Boris Vogel, who tells us what companies can benefit from his platform, what advantages they can obtain from it and how it can help them in their internationalisation strategy.

 

Don't miss our interview with Boris Vogel: “We make it easier for companies in the telecom sector to expand into new markets"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/boris-vegelBoletin(1).jpg' border=0 alt='Interview with Boris Vogel, CEO of Ommuni'>
2014-04-30 10:00:00
<![CDATA[Key data for online Escandinavian markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2183 Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

Find out the key data on Scandinavian Internet marketplaces in this report.

Consumers in Scandinavian countries are experienced buyers and look for exclusiveness, making this therefore an excellent market for export both in the physical sense and via e-commerce.

In this article Noelia Martínez, head of Internationalisation and Sales at BITmarketing looks at the breakdown of the figures for Sweden, Norway, Denmark and Finland and identifies the sectors with the highest number of imports, as well as offering data on online purchases, number of consumers and the most commonly demanded products in e-commerce in these four countries.

 

Find out the key data on Scandinavian Internet marketplaces in this report.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Mercados-escandinavArt(1).jpg' border=0 alt='Key data for online Escandinavian markets'>
2014-04-07 10:00:00
<![CDATA[Marianne Brucy, International & Business Development Director at Showroomprive: “We create campaigns that respond to brands' needs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2182 We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

Showroomprive is one of the largest online fashion outlets in Europe, with 16.2 million registered members in 8 countries and a turnover of 350 million euros.

 

It allows leading brands of clothes and accessories to sell their stock in these markets, advising them as to the best strategy to employ based on the type of product while upholding their brand image.

 

We interviewed Marianne Brucy, International & Business Development Director, who handles the company's internationalisation strategy and search for new markets, so she can tell us about the advantages for companies that take part in Showroomprive campaigns as well as how they manage the sales process both in Spain and beyond.

 

This is a must-read interview where she explains that the creation of campaigns is a direct response to the brands' needs, as if they were a department within the brand itself.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Marianne-Brucy-Showroompriv-Art(1).jpg' border=0 alt='Marianne Brucy, International & Business Development Director at Showroomprive: "We create campaigns that respond to brands' needs"'>
2014-03-25 10:00:00
<![CDATA[Ruth Puente, CEO of Biddus “We reverse the order of traditional sales, allowing the buyer to take the initiative”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2181 Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

Ruth Puente is CEO an cofounder of Biddus, an e-marketplace that changes the shopping dynamic since it is the consumer who dictates what he wants and at what price and the companies that bid for the sale. This interview answers such questions as how this new idea come about and how and what kind of vendors benefit from being on the platform; and we can also see examples of agreements that have been reached.

Learn from the experience of this successful entrepreneur who  has turned traditional sales around by giving the buyer the initiative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ruth-PuenteBoletin(1).jpg' border=0 alt='Ruth Puente, CEO of Biddus "We reverse the order of traditional sales, allowing the buyer to take the initiative"'>
2014-03-10 10:00:00
<![CDATA[Interview with Fernando Palomares, Export Director at Espai Sistemas]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2177 Espai Sistemas is a company in Castellón (Spain) with more than thirty years of experience in the manufacture and installation of aluminum carpentry systems.  In 2007 the company felt the need to expand internationally and designed an online strategy to try its luck with Alibaba. 

Currently half of its contacts are made through that emarketplace and more than 60% of its business comes from outside of Spain.

The international strategy was developed when Fernando Palomares, Export Director, joined the company. His experience is an example of how you can leverage the Internet and e-marketplaces to find customers and curb the economic downturn in the domestic market.

Don´t miss this interesting interview where Palomares shares with us how Espai Sistemas uses e-marketplaces to get customers

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Fernando-Palomares-portal(1).jpg' border=0 alt='Interview with Fernando Palomares, Export Director at Espai Sistemas'>
2014-02-12 10:00:00
<![CDATA[Pepe Cabestany, CEO of Geniuzz.com: “We offer top quality services at an affordable price”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2176 Geniuzz.com is the largest online microjob e-marketplace in Spain and Latin America with more than 20,000 users and 15,000 posted jobs.  Backed by Cabiedes & Partners and Mola.com, it received € 200,000 in seed capital to continue expanding and improving the platform. 

 

Pepe Cabestany is currently the CEO of Geniuzz.com, an online microjob services e-marketplace founded in 2011. Pepe studied business administration at the Ramon Llull University IQS School of Management in Barcelona. He worked as controller in the online sector at the startup incubator and accelerator Mola.com.

Backed by Cabiedes & Partners and Mola.com, in 2013 Geniuzz.com received € 200,000 in seed capital to continue expanding and improving the platform for freelancers.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Bolpepecabestany(1).jpg' border=0 alt='Pepe Cabestany, CEO of Geniuzz.com: "We offer top quality services at an affordable price"'>
2014-01-23 10:00:00
<![CDATA[Emilio Rodríguez, Cofounder of gremyo: “Our goal is to make work and life easier for entrepreneurs”]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2175 Emilio Rodríguez, and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform. Their goal is to make life and work easier for those entrepreneurs that are a little more innovative and who are early-adopters.

Emilio Rodríguez is a cofounding partner of gremyo.com, the store for the innovative entrepreneur. Emilio is a telecommunications engineer with more than 7 years experience in R&D&I projects in mobile and wireless communications applied to improving construction (Acciona Infraestructuras) and tracking fleet and people (Datatronics Mobility). He recently became an investment partner in the startup launcher Sonar Ventures.

Now, with  the backing of Sonar Ventures, he and his business partner Mauro Fernández launched gremyo.com, an e-commerce platform that offers products and services to make life and work easier for entrepreneurs.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peqentrev-Gremyo-Dic2013(1).jpg' border=0 alt='Emilio Rodr&iacute;guez, Cofounder of gremyo: "Our goal is to make work and life easier for entrepreneurs"'>
2013-12-05 10:00:00
<![CDATA[Export professional services online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2174 The online channel provides a new way of sourcing and procurement of professional services, and thanks to tools such as electronic markets, generates a new way of tracking professionals and clients.

Selling online is associated with an exchange of material goods, but professional services have also found a niche in this channel and many companies and self-employed people offer their services through online stores and especially e-marketplaces.   

In this article we give a general overview of the online services industry and options when selling or finding partners in other markets, and we share the opinions and experiences of Spanish companies that have successfully used online platforms in their international expansion strategy.

Learn from the experiences of other Spanish companies already exporting professional services online

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/servicios-profesionales-peque(3).jpg' border=0 alt='Export professional services online'>
2013-11-06 10:00:00
<![CDATA[The experience of companies in Alibaba]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2166 Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

Alibaba is the largest B2B e-marketplace in the world.  This international platform for buying and selling products and services which is part of the Alibaba Group had 36.7 million registered users from 240 geographical areas at the close of 2012, and accommodated 2.8 million online supplier stores.   

In this article, Noelia Martínez, the person in charge of WEB International Expansion at  BITmarketing describes what this e-marketplace offers and talks about the experience of some Spanish companies that have used the Chinese website for their international expansion strategies.

Learn from their experience in Alibaba with this interesting article.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/alibaba-logo(1).jpg' border=0 alt='The experience of companies in Alibaba'>
2013-09-24 10:00:00
<![CDATA[Héctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2165 Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites, etc. In this interview Héctor Badal explains how can this eMarketplace help companies to find mobile professionals and the advantages of this hiring system.

Héctor Badal is the COO of Yeeply.com, the first online platform for mobile projects: application development, games, adaptive websites….


A mobile strategy consultant specializing in mobile marketing and app development, he began his entrepreneurial career in 2009 with Fruit Away, a juice, salad, frozen shakes and sweets company focusing mainly on fruits. After holding a position at the Plug&Play accelerator in Silicon Valley, his current business was born, the e-marketplace Yeeply, designed to source and hire mobile professionals.

In this interview Héctor Badal explains how can Yeeply help companies to find mobile professionals and the advantages of this hiring system.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Badal---horizontal-peque(1).jpg' border=0 alt='H&eacute;ctor Badal, COO of Yeeply: We Team Companies Up With Mobile App Developers, to Assure Quality'>
2013-09-11 10:00:00
<![CDATA[Fashion, the 'sweetheart' of electronic commerce in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2162 Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future, but nonetheless, consumers increasingly shop for fashion online in Spain and it is the number one B2C category. What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article has the answers.

Except in those countries where buying by catalog was widespread, few could predict that fashion e-commerce would have a successful future.  The product has to be tried on, people are conventional, they prefer social shopping… The reasons they gave for not buying clothing, footwear and accessories were numerous, but nonetheless, consumers increasingly shop for fashion online.

What does the industry report? What motivates consumers and companies to buy these products? Is this trend limited to Spain or is it also happening in other countries? This article will answer some of these questions about the evolution of fashion e-commerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/shop-online-horizontal(1).jpg' border=0 alt='Fashion, the 'sweetheart' of electronic commerce in Spain'>
2013-07-24 10:00:00
<![CDATA[Case Study OUTSTOCK BELTS.]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2161 While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

While it is often believed that there is a conflict between online and offline marketplaces, in fact they can be complementary.  The success of OUTSTOCK BELTS, a Spanish manufacturer and importer of clothing accessories such as belts, appliqués, transfers, lace edgings, etc. is proof of that. They started selling on e-marketplaces as a result of the relocation of clothing plants, their clients, and e-marketplaces became an essential part of their international expansion strategy.

The company from Barcelona uses various e-marketplaces daily to search for new clients, get visibility in target markets, and to access the  raw material they require.  

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/embroidery-horizontal-small(1).jpg' border=0 alt='Case Study OUTSTOCK BELTS.'>
2013-07-09 10:00:00
<![CDATA[3 key factors in starting a business online without outside investment]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2159 In this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end. Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

Creating a startup is not easy, and sometimes, access to outside financing is scarce. Nevertheless in this article, Cristian Rennella, co-founder of ElMejorTrato.com, shares with us his experience in turning this insurance comparison startup into an international business, relying solely on his own resources; and, he identifies the key factors in achieving that end.  

Find out what Rennella considers to be the foundation, structure and goal to always keep in mind when building a business with a future.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/idea(1).jpg' border=0 alt='3 key factors in starting a business online without outside investment'>
2013-06-27 10:00:00
<![CDATA[Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2158 An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers. The company grows 25% in yearly revenue, exports 95% of its turnover, operates worldwide and 80% via online markets. In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business.

Selling on eMarketplaces can be a success both for B2B and B2C companies. An example of a mix of eMarketplaces and their own online store for selling abroad is www.lemonconcentrate.com a Spanish marketer of fruit for juice and soft-drink manufacturers as well as food companies that use these produces as ingredients.

The company currently has 10 direct and 400 indirect workers, grows 25% in yearly revenue, exports 95% of its turnover and operates worldwide: the Middle East, the United States,Canada, Europe,Asia, etc. and 80% via online markets.

In this Case Study, Raúl Ortiz Alcaraz, General Manager, tells us his experience and the advantages of electronic marketplaces for his business. Some of the lessons learned by his words are the importance of a exhaustive prior analysis for each market to have a good base to sell abroad.

Learn more from the experience in this Case Study of www.lemonconcentrate.com

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/lemonconcentrate-horizontal(1).jpg' border=0 alt='Case Study LemonConcentrate.com: Prior analysis and adaptation, the basis for success in online sales abroad'>
2013-06-13 10:00:00
<![CDATA[Credit cards and financing in Brazil. Widespread use of installment buying]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2157 Brazilian market has increased use of credit and debit cards as a payment option, but there is a new and growing way of using them too: “parcelamento” or installment buying. Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

A key feature of the Brazilian market is the population´s ever-expanding consumption of goods, which has also led to the increased use of credit and debit cards as a payment option.  There is a new and growing way of using them too: “parcelamento” or installment buying, at a fixed rate (with or without interest for users).

Subsequent to the general study on payment options in Brazil we did a while back, David Lafuerza, an international market analyst, now explains in more detail the growing trend in Brazil in online shopping with installment payments. It is fundamental to understand and know how to apply them if you want to enter the Brazilian market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/aplazar-pagos(1).jpg' border=0 alt='Credit cards and financing in Brazil. Widespread use of installment buying'>
2013-05-29 10:00:00
<![CDATA[Pesamatic's Case Study. eMarketplaces are beneficial to SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2156 Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers. In this Case Study Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

Pesamatic is a 10 employees company with 1,5€ million turnover that uses eMarketplaces for international trade in Latin America and Europe. In particular they use Agroads to reach the agricultural industry. The outcome for them has been 100% positive; it has increased their efficiency and led to 97% more new customers.

In this article Marco Coppa, General Manager, shares his experience and some of the lessons learned using electronic marketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Electronic-Scale-small(1).jpg' border=0 alt='Pesamatic's Case Study. eMarketplaces are beneficial to SME's'>
2013-04-19 10:00:00
<![CDATA[Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2145 Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain. That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about. It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

 

Marcos Alves, CEO and funding partner of eltenedor.es, was born in Barcelona 30 years ago.  With a passion for the hospitality industry and a born entrepreneur, in 2007 he decided to take on a new project with Patrick Dalsace, Bertrand Jelensperger and Denis Fayolle, creating a restaurant reservations website called lafourchette.com, with the backing of the Eiffel Tower´s famous chef, Alain Ducasse.  The company was a success and six months later, they re-launched in Spain with Marcos at the head of the business. 

That is how eltenedor.es, the leading online restaurant reservations website in Spain, came about.   It was on a course that in a very short time, evolved from a small company to an enterprise that today has more than 150 employees and has made a huge impact on the Spanish restaurant industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Foto-Marcos-peque(1).jpg' border=0 alt='Marcos Alves, CEO of eltenedor.es: We increase visibility and revenue of restaurants'>
2013-03-15 10:00:00
<![CDATA[Best industries for online exports and opportunities in industrial machinery]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2144 Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview of the most dynamic industries in each country that offer companies online export opportunities, and examines the types of products that get the best results. It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.

Do you know what are the most demanded industries for online exports? In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, presents an overview (based on trading done on its own platform) of the most dynamic industries in each country that offer companies online export opportunities. The article also examines the types of products that get the best results.

It also reviews the industrial machinery and equipment industry by showing which products in particular are most in demand in each of the SoloStocks markets.  After food and beverages, the industrial machinery and equipment industry is second in generating the largest number of sales contacts.   

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/online-trade-small(1).jpg' border=0 alt='Best industries for online exports and opportunities in industrial machinery'>
2013-02-28 10:00:00
<![CDATA[Impact of social networks on businesses]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2141 In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are. Cristina Berzal, General Manager of affilinet España, examines in this article the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

In 2012, half of all Internet users had signed into a social network. So its no wonder that companies want to be where their potential customers are, and social media allows them to have more direct contact with those consumers.

This article by Cristina Berzal, General Manager of affilinet España, examines the role of social networks, their impact on business, how they should be managed, and the importance of having a strategy for mobile devices. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/social-commerce(1).jpg' border=0 alt='Impact of social networks on businesses'>
2013-02-07 10:00:00
<![CDATA[How to enter Brazil's online market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2140 Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion. Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region. Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

Latin Americais a growing market and a number of Spanish companies are targeting it for international expansion.Brazil, with its enormous potential, has become an interesting destination for exports and stands out among all of the countries in the region.

It is important however, to understand that there are legal and cultural differences, more uncertainties and greater risks that make negotiations more complex than selling in Spain.  Noelia Martínez, the person in charge of Web Internationalization at BITmarketing tells us how to approach this market and what options we have when it comes to entering Brazil´s online market.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brasil-online1(1).jpg' border=0 alt='How to enter Brazil's online market'>
2013-01-21 10:00:00
<![CDATA[Electronic commerce in Spain 2012]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2139 In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

In this review of data dating from 2011 and the beginning of 2012, we see that consumers have embraced e-commerce, which continues its record growth every quarter.  However, just as we saw in our 2011 report, there are challenges that still have to be met in order to be on a par with their European neighbors, like increasing B2B e-commerce in the country, even though we beat the last sales slump and are back on the path to growth.

 

To put the situation in Spain into context, this report will give a brief review of the state of electronic commerce worldwide and in Europe, by studying data on Internet usage and eCommerce by individuals and companies, and by signaling this year´s industry challenges and trends.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Spain-ecommerce(1).jpg' border=0 alt='Electronic commerce in Spain 2012'>
2013-01-17 10:00:00
<![CDATA[Best Products and Countries for Online Food Industry Exports]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2136 In this article, the B2B e-marketplace SolostocKs.com which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

In this article, the B2B e-marketplace Solostocks.com, which operates in 12 countries in Europe and Latin America, tells us (based on the results of its own platform) which countries are most likely to generate online sales leads in the food industry, and which products in this highly active sector are bought the most in those countries.

 

One of the conclusions drawn from the study is that non-alcoholic beverages, oils and alcoholic beverages provide the best opportunities for e-commerce in the food and beverage industry since they generate the most B2B activity.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/food-horizontal(1).jpg' border=0 alt='Best Products and Countries for Online Food Industry Exports'>
2012-11-29 10:00:00
<![CDATA[Payment methods in Peru]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2129 This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, and this time it addresses online and offline payment methods in Peru, providing information about the most widely used, interesting options when you want to create an online business.

This is the fourth in a series of articles on Latin American markets from SafetyPay, the online payment option that lets you shop internationally without having to provide bank information, that gave us a global view of payment methods in the region and in-depth reports on the Brazilian and Mexican markets. 

This time, SafetyPay addresses online and offline payment methods in Peru, providing information about the most widely used and interesting options when shopping online.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Peru-medios-de-pago(1).jpg' border=0 alt='Payment methods in Peru'>
2012-11-15 10:00:00
<![CDATA[QR codes and what they mean for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2120 Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing. But, do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

Pixilated codes have, for some time, appeared on posters and billboards, magazines ads and even consumer products.  They are the so called quick response codes that have a broad range of applications in advertising and marketing.

Are they the same as two-dimensional codes?  Do you know what the codes are used for? Are they appropriate for e-commerce? This article will address any uncertainties about QR codes and shed light on how to take advantage of them in order to grow your business.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/qr-codes(1).jpg' border=0 alt='QR codes and what they mean for eCommerce'>
2012-10-24 10:00:00
<![CDATA[Online Export Opportunities in Construction]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2117 Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

Do you want to sell your contruction products abroad? In this article, SoloStocks.com, an electronic marketplace focusing on B2B buying and selling and operating in 12 countries in Europe and Latin America, reports on the construction industry and based on results of its own experience, indicates which countries are most likely to make online contacts and which products are in highest demand in this industry. It also ranks the 10 most sought after products by country, in the countries where SoloStocks operates. 

This information is very beneficial to companies that want to increase sales in those international markets, so do not miss this article, Online export opportunities in Construction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/construction(3).jpg' border=0 alt='Online Export Opportunities in Construction'>
2012-10-11 10:00:00
<![CDATA[Payment methods in Mexico]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2098 This is the third article in a series that SafetyPay has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

In this article SafetyPay, an online payment platform that enables users to make purchases worldwide in any currency without having to provide bank information, introduces the online and offline payment methods most widely used inMexico.

This is the third article in a series that the multinational has written on Latin American markets. While the first gave a global view of payment methods in Latin America, and the second provided a more detailed analysis of the Brazilian market, this article looks at online and offline payment methods in Mexico, with insight into the most widely used and consequently the most appealing for online stores.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/medios-pago-Mexico(1).jpg' border=0 alt='Payment methods in Mexico'>
2012-09-28 10:00:00
<![CDATA[Opportunities for international expansion in selling equipment to the public sector and the services industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2094 In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

B2B online trading is gaining strength, and this trend is very apparent in the equipment for the public sector, stores and services industry.

In this article, Solostocks.com, an electronic marketplace devoted to B2B trading and present in 12 countries in Europe and Latin America, gives a rundown, based on its own experience, of those industries most favored by companies interested in buying and selling equipment for the public sector, stores and the service industry.  It also indicates which countries are more likely to make contacts online and what kind of product they are most inclined to buy.

In addition, the article ranks the 10 most highly sought after products in each country where Solostocks is present, information that is very helpful to companies that want to increase sales in those international markets.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/equipamiento(1).jpg' border=0 alt='Opportunities for international expansion in selling equipment to the public sector and the services industry'>
2012-09-13 10:00:00
<![CDATA[Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2088 Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

Luis Carbajo has been the CEO of SoloStocks since February, 2012, a multiple industry eMarketplace with presence in 12 countries of Europe and Latin America. Carbajo was the first Spaniard to hold senior management positions at Amazon.com, where under his leadership user experiences were created that have become benchmarks in eCommerce. Luis returned to Spain in 2010 to become the head of the European Marketing team at Vistaprint, a world leader in online sales of printing products, before taking on the challenge of CEO at SoloStocks.

Luis tell us in this interview how does Solostocks facilitate B2B eBusiness, the evolution of the platform, how to use it to sell abroad and short and medium term plans for this eMarketplace.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/luis-carbajo-horizontal-peque(1).jpg' border=0 alt='Luis Carbajo, CEO of Solostocks: We work hard to position each industry in order to increase sales for our companies'>
2012-07-25 10:00:00
<![CDATA[Payment methods in Brazil]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2077 This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

This is the second article in the series made by SafetyPay, an international e-payment system that first introduced a global insight into Payment Methods in Latin America.  This article describes the scene in Brazil, one of the largest countries in the world in size, population and GDP, which makes it a very interesting market.   Online marketers who wants to enter this market should not miss this eBusiness Issue.

What is the percentage of banking population? Are there any local payment methods that online marketers have to know? Are online payments used in Brazil?

Those and other questions are solved in this article, Payment methods in Brazil.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/brazil-payment(1).jpg' border=0 alt='Payment methods in Brazil'>
2012-07-11 10:00:00
<![CDATA[eCommerce growth in the Food Industry in Spain]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2076 Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive. Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

Supermarkets, online gourmet shops, direct buy stores, online agro-food marketplaces… Food is making headway in the e-commerce industry and the response from consumers and businesses is very positive.

Which platforms are available today? Is this a good time for food e-commerce?  This article will answer some questions about the upsurge in eCommerce in the food industry.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/comida-food(1).jpg' border=0 alt='eCommerce growth in the Food Industry in Spain'>
2012-06-28 10:00:00
<![CDATA[Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2065 We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring.

We have interview Francesc Font, the CEO and driving force behind Nubelo, an eMarketplace that meet the need of companies to hire professionals, especially on a temporary basis, eliminating the middleman and reducing the customary costs of direct hiring. Companies can immediately post their job listings and in a matter of minutes, receive proposals from candidates that are ready to work, select the best one and follow the work process on the platform.

Francesc has solid experience in directing startups. He founded Gimage Group S.L. five years ago and was its CEO. He is passionate about entrepreneurship and about companies that introduce important changes in society.  He is also a professor of business management techniques at the Autonomous University of Barcelona (UAB).

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/francesc-horizontal-pequena(1).jpg' border=0 alt='Francesc Font, CEO of Nubelo: We promote access to a broader talent market by reducing costs'>
2012-06-13 10:00:00
<![CDATA[How to Enter China's Online Market]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2063 Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

Internet usage in China extends to different segments of the market divided by age and income, and to different devices and online applications.  This is why the Internet is a business opportunity for foreign-invested enterprises.

Entry into the Chinese market can be successful despite obvious legal, cultural and logistical barriers; and in many cases, having a local partner is the key to a successful entry.  How do you avoid those barriers?  Noelia Martinez, Web Internationalization Manager at BITMarketing, defines the key elements for success and the steps to take to enter the Asian Giant´s online market.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/china-online-market(1).jpg' border=0 alt='How to Enter China's Online Market'>
2012-05-30 10:00:00
<![CDATA[Iban Unzueta, Globalink: We create opportunities to partner in global expansion]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2062 We interviewed Iban Unzueta, Managing Partner at Elkano Consulting, the company that developed Globalink, about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

Iban Unzueta is Managing Partner at Elkano Consulting, the company that developed Globalink and that is part of InTheLine Marketing Group, specialized in global trade and international marketing services, and present in 50 countries.

We interviewed Iban about the problems that SME's face in the process of internationalization and how Globalink platform can help them solve some of them, in order to find new companies in the same situation and with similar goals to share the work and risks.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Iban-Unzueta-pequeña(1).jpg' border=0 alt='Iban Unzueta, Globalink: We create opportunities to partner in global expansion'>
2012-05-16 10:00:00
<![CDATA[Payment methods in Latin America]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2060 Over the next months, SafetyPay, a secure online payment facilitator, will publish a series of articles on payment methods in Latin America. This first article by Javier Suarez, European Marketing Director, will give a global view of the situation and future articles will present a more concrete picture of some of Latin America´s leading countries (Brazil, Mexico, Peru, etc.).

Over the next months, SafetyPay, a global company with an e-payment system that allows online banking customers to shop online worldwide, will publish a series of articles on payment methods in Latin America.  Our intention is to describe the traditional and alternative online payment methods employed by those countries.

As an introduction, this first article by Javier Suarez, European Marketing Director at SafetyPay, will give a global view of the situation in Latin America. Future articles will present a more concrete picture of the situation as it exists in some of Latin America´s leading countries (Brazil,Mexico,Peru, etc.).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pagos-latinoamerica(1).jpg' border=0 alt='Payment methods in Latin America'>
2012-04-27 10:00:00
<![CDATA[Reverse auctions: the best way to choose our suppliers]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2058 Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices. But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid.

Thanks to reverse auctions, companies can acquire the products and services they need quickly and easily and at competitive prices.  And, it can be done fairly:  the best bid wins.

But what happens if there are several interesting bids that are similar? Do we go with the cheapest even though we may not trust that supplier as much as we do another? Jose Manuel Iáñez, Operations and Projects Director at ITBid, with ten years experience in the industry, demonstrates how, in four easy steps, we can determine the best and most acceptable bid, by maximizing the differences between participants.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/reverse-auction(1).jpg' border=0 alt='Reverse auctions: the best way to choose our suppliers'>
2012-04-17 10:00:00
<![CDATA[Augmented reality and its possibilities for eCommerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2053 Augmented reality is a great ally for eCommerce, which could use the advances being made in this technology to increase sales or for brand building. But do you know what augmented reality actually is how is it used for e-Commerce?

Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… Augmented reality is a great ally for electronic commerce, which could use the advances being made in this technology to increase sales or for brand building.

But do you know what augmented reality actually is and what types of augmented reality exist? What are the benefits of using it? Is it affordable for everyone? How is it used for e-Commerce?

This article sets out to resolve these and other questions with the help of professionals and companies from the augmented reality sector, and to discover what the future might look like thanks to this revolutionary technology.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/realidad-aumentada(1).jpg' border=0 alt='Augmented reality and its possibilities for eCommerce'>
2012-03-12 10:00:00
<![CDATA[Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2044 Alejandro Estévez took over management of the Verticalia.com group in 2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Alejandro Estévez took over management of the Verticalia.com group in2005. In this interview he tells how they work and what are the benefits of the use of his B2B commerce platforms dedicated to food, fishing, insurances, stone, automotive and catering industries.

Discover how can vertical eMarketplaces help your company with this interesting interview of Alejandro Estévez: "Our platforms include hundreds of suppliers and offer the best prices."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Alejandro-horizontal(1).jpg' border=0 alt='Alejandro Estevez: Our platforms include hundreds of suppliers and offer the best prices'>
2012-02-28 10:00:00
<![CDATA[GuiaVerde Managing Director Julián Sáez: We help companies to promote themselves online]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2043 We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers. What services do they offer, how companies can contact one another and Guiaverde's future plans are some of the issues of this interview.

We have interviewed Julián Sáez, manager of the vertical eMarketplace for companies and professionals in the green industry, GuiaVerde, a meeting place for buyers and sellers.

Julián explains how he came up with the idea of creating GuiaVerde, the advantages of using it, how can companies can contact one another and future planning for the company, including its internationalization process.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Julian-Saez-pequena(1).jpg' border=0 alt='GuiaVerde Managing Director Juli&aacute;n S&aacute;ez: We help companies to promote themselves online'>
2012-02-15 10:00:00
<![CDATA[How to increase sales on eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2037 eMarketplaces offer companies a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales. But as any tool it is needed to know how to use it effectively. eMarketplace managers give us some tips to get the most out of these platforms.

Electronic marketplaces offer companies a world of possibilities; a showcase in which to present themselves to the public and to acquire new suppliers, new buyers and more sales.

However, it is not about establishing a presence on the marketplace just for the sake of being there, as that would not add much value to the company. It is necessary to take full advantage of them to ensure they are an effective tool for increasing the company's sales.

In this article we have spoken with the eMarketplace managers themselves, and they have given us a series of tips that will help companies get the most out of these platforms. Learn with them how to sell more through eMarketplaces.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/añadir(1).jpg' border=0 alt='How to increase sales on eMarketplaces'>
2012-02-06 10:00:00
<![CDATA[Why and how to use e-Auctions]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2036 In this article, June Sejrup, eSourcing Consultant at the cloud-based eSourcing platform Scanmarket, explains the advantages of using eAuctions to get suppliers, as well as which areas of products are the most traded in these platforms.

This article describes possible product areas to negotiate via eAuctions and what to watch out for if you want to conduct successful eAuctions.

It is written by June Sejrup, eSourcing Consultant at Scanmarket, leading provider of eSourcing services. Scanmarket supports professional buyers in mid-sized and large organizations by hosting a user friendly and cloud-based eSourcing platform where you, i.a., can run eAuctions and negotiate with preapproved suppliers, prequalify potential suppliers, renew existing contracts or make individual purchases. 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/subasta-online(1).jpg' border=0 alt='Why and how to use e-Auctions'>
2012-01-18 10:00:00
<![CDATA[Josep Alberti: Social Networking Has Changed the Business World]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2029 Josep Alberti is the creator of grera.net what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

Josep Alberti is the creator of grera.net, what is being called the Facebook for businesses, a platform that brings together offer and demand and aims to become a basic, daily use tool for any company that wants to do business online, as it has been programmed to offer business opportunities to registered companies only.

The functionalities for buyers and sellers of this social network, advantages of use, how it has been positioning itself in other countries or changes in the world of business because of the social phenomena are some of the issues explained on this interesting interview.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/josep-alberti(1).jpg' border=0 alt='Josep Alberti: Social Networking Has Changed the Business World'>
2011-12-21 10:00:00
<![CDATA[The tablet eCommerce revolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2026 This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce. Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

In  the blink of an eye. Since the iPad -Apple's tablet- hit the market in April 2010, these devices have enjoyed unstoppable growth as new models are coming out at more affordable prices, such as one of the latest to arrive: Amazon's Kindle Fire.

This hybrid between a smartphone and a laptop computer has also meant a revolution in electronic commerce, so much so that there is talk of an tablet e-Commerce, or t-commerce, because figures show that users of these devices are very active online shoppers.

Where the tablets come from, their benefits compared to other devices, the reasons why their users shop with them and the outlook for future growth are just some of the areas covered in this report on the tablet e-Commerce revolution.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tablet-eCommerce(1).jpg' border=0 alt='The tablet eCommerce revolution'>
2011-11-30 10:00:00
<![CDATA[César Rodríguez: We have considered the world as our market ever since we started]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2025 We interviewed César Rodríguez, founder and CEO of MachinePoint, a global electronic market for used machinery from the plastics, packaging, food and beverages industries.

César Rodríguez is the founder and CEO of MachinePoint, an electronic market for used machinery from the plastics, packaging, food and beverages industries.

César is a multilingual entrepreneur with a strong financial background and an expert commercial engineer, who specializes in the sectors in which his company operates.

He also has extensive experience in negotiating, and corporate rescue and restructuring, as well as opening new business units, implementing new capabilities in companies as a leader and initiator.

MachinePoint’s annual sales are between 10-12€ millions and  they generate about  10,000 leads per year. The site has 30,000 specialized visits annually, with a 45% bounce rate, and an average of 4,5 page views per visit with an average time on site of 2 minutes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Cesar-pequeña(1).jpg' border=0 alt='C&eacute;sar Rodr&iacute;guez: We have considered the world as our market ever since we started'>
2011-11-16 10:00:00
<![CDATA[Héctor Torrente Pastor: "Exports are a fundamental part of a company"]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2017 We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

We interviewed Héctor Torrente Pastor, Director of IBIAE, the Ibi Business Association created in 1993 to represent businesses of this town in the province of Alicante. Recently, the association decided to create a virtual B2B platform called Ibilonjavirtual.com to help local companies to expand nationally and internationally.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Hector-Torrente(1).jpg' border=0 alt='H&eacute;ctor Torrente Pastor: "Exports are a fundamental part of a company"'>
2011-10-25 10:00:00
<![CDATA[Electronic commerce in Spain 2011]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=2016 This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

This analysis of data from 2010 and early 2011 shows that consumers have embraced electronic commerce, which continues to show record growth in each new quarter analyzed. However, there are still challenges to overcome to catch up with our European neighbors, such as stronger e-Commerce between Spain’s companies.

This report aims to briefly review the global state of e-Commerce as well as the figures for Europe, in order to contextualize the situation in Spain, analyzing data on the use of Internet and e-mail by the general public and by companies, and to highlight the challenges and trends in the sector this year.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).jpg' border=0 alt='Electronic commerce in Spain 2011'>
2011-10-19 10:00:00
<![CDATA[eCommerce on the cloud]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1963

Much has been said about cloud computing, about SaaS or Software as a Service, about the advantages or disadvantages but can it also be applied to electronic commerce?

This article aims to review the concepts and the types of clouds that exist, and take a close and objective look at the pros and cons of cloud computing for the eCommerce sector.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cloud-ecommerce(1).jpg' border=0 alt='eCommerce on the cloud'>
2011-07-26 10:00:00
<![CDATA[European Directive on digital consumer rights. The controversial law]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1937

On 23 June 2011, the European Parliament passed the new Directive on digital consumer rights, a controversial measure that has aroused protests from both associations and businesses that believe it will hinder the development of e-commerce in Europe. However, not all of the initial proposals were included; some of the points were modified, while others have be kept the same.

In this article we will analyze the changes that were made to the new Directive in the e-commerce sector and how they will affect businesses, obtaining feedback from those affected, the associations and experts in Internet law.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ley-UE(1).jpg' border=0 alt='European Directive on digital consumer rights. The controversial law'>
2011-07-11 10:00:00
<![CDATA[B2B social networks, eMarketplaces evolution]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1936 The new generation of electronic markets is being created as social networks for companies, which incorporate the sales functions of the traditional format of Web 2.0 tools in order to further facilitate the relations and contact between companies in the network.

In this article we look at how this has occurred, what these markets offer to companies and the advantages of joining them.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/redes sociales B2B(1).jpg' border=0 alt='B2B social networks, eMarketplaces evolution'>
2011-06-28 10:00:00
<![CDATA[Online daily coupons, a record-breaking business]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1935 Online daily coupons business model was created barely three years ago, and has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented. What makes this formula so special that it has managed to achieve such unprecedented success?

Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, Unity is strength. And so it is in this case since the underlying premise of the online daily coupons business model is that it rely on the power of group purchasing. This formula, which was created barely three years ago, has achieved record-breaking growth on the Internet. Spreading like wildfire, it has been received enthusiastically wherever implemented.

What makes this formula so special that it has managed to achieve such unprecedented success? What is the process behind each discount on offer? Why are the major Internet companies signing up for this phenomenon? Find out all the answers in our article "Online daily coupons, a record-breaking business".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cupones-online(1).jpg' border=0 alt='Online daily coupons, a record-breaking business'>
2011-06-14 10:00:00
<![CDATA[A good place to have a presence in other markets]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1919 Cintas Adhesivas Ubis has successfully participated in the Alibaba eMarketplace since 2009. Alibaba has allowed them to reach their target clients in Asia, particularly in  India, the Philippines and New Zealand. The success of this effort is measured by the fact that  Ubis is now achieving levels of 500,000 €  in revenue  per year  from this clients. How have they been able to make a niche in Asian Markets in less than two years? Ander Rubio, Business development Manager in Ubis, gives us the answers and expertise to show you how to open new emarkets for your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Printable Tapes1(1).jpg' border=0 alt='A good place to have a presence in other markets'> 2011-03-29 10:00:00 <![CDATA[All the clues of online private sales clubs]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1915 If there is anything that can help promote consumers enter the world of e-commerce, it is undoubtedly private sales, a niche market that has attracted followers at an incredible rate, even those who were initially reluctant to shop on the Internet.

What caused this explosive growth? What supports this business model? Could it be exported to B2B? We talk with the players in this sector and ask them for all the answers.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/privatesales(1).jpg' border=0 alt='All the clues of online private sales clubs'>
2011-03-15 10:00:00
<![CDATA[mCommerce and mobile payments II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1909 In the second of a two-part feature about mobile payments, we get some expert insight into mCommerce security issues and look at some specific mobile payment options.

In the first part of this report we looked at the pros and cons of mobile-enabled websites versus custom-built apps for accepting mobile payments. But there's no point developing a mobile site or an app unless it's secure and safe to use.

SMEs should invest as much time and energy in ensuring the security of their mobile sites and apps as they do on protecting their website assets, says Jonathan Forde of Dublin-based online payment provider Realex Payments.

"Just because you're not on a website any more doesn't mean you can ignore having that [same] level of security because, obviously, if your site is unsecured, there's a risk of people stealing data from it, including credit card details," he says. "It's very important that the page you use to capture the credit card details on has security in place on it - whether that page is for your specific mobile web page or if it's just a version of your website that renders on a mobile phone or smartphone."

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/mcommerce(1).jpg' border=0 alt='mCommerce and mobile payments II'>
2011-02-24 10:00:00
<![CDATA[mCommerce and mobile payments]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1908 Enterprise Ireland has has analyzed mCommerce and the payment methods it accommodates, in order to ready SMEs for the challenges they face.

Some years ago, buying something through your mobile was almost a science fiction scene, but today it is a reality with a very good performance. In spite it is not a global trend yet, almost every mobile sold nowadays has the capability to doing so. That is the main reason why it is expected a huge increase, but the websites, the payment methods, etc. have to be adapted to this new sales channel to let it grow.

In the first of a two-part feature about mobile payments made by Entreprise Ireland, they get some expert insight into the world of m-commerce and look at the pros and cons of mobile-enabled websites versus custom-built apps.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/m-commerce(1).jpg' border=0 alt='mCommerce and mobile payments'>
2011-02-15 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts III]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1905 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the third one, in which she explains the main strategies related to the choice of law applicable to contract and jurisdiction.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pacto(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts III'>
2011-01-27 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts II]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1904 One of the main consequences of the ubiquitous usage of Internet as a means to conduct business has been the progressive internationalization of contracts created to support such transactions. As electronic commerce becomes International commerce, the reality is that commercial disputes will occur creating such questions as: "In which country do I bring proceedings?" and "Which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has created a three-part series of articles to bring increased clarity to such issues. This is the second one, in which she explains the choice of law applicable to contract, and some special cases such as in absence of agreement, law applicable to non contractual obligations and to performance of information society services.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/contrato-electronico3(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts II'>
2011-01-12 10:00:00
<![CDATA[Applicable law and jurisdiction in electronic contracts I]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1901 One of the main consequences of massive usage of Internet as a way to make transactions is the progressive internationalization of contracts made on it. Electronic commerce becomes International commerce, a scenary where if disputes appear, two important questions arise: "In which country do I bring proceedings?" and "which law is to be applied to solve disputes?"

Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, Teresa Rodríguez de las Heras Ballell, has made a three-part series articles to solve these doubts. This is the first one, in which she explains the applicable jurisdiction to electronic contracts, general rules to apply, importance of defendant domicile and the concept of establishment in eCommerce.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/articulo T 4-1(1).jpg' border=0 alt='Applicable law and jurisdiction in electronic contracts I'>
2010-12-15 10:00:00
<![CDATA[Alternative dispute resolution methods]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1890 Dispute resolution mechanisms play a valuable role in facilitating commerce. Where transactions take place in an electronic environment, in addition to the difficulties associated with cross-border dispute resolution are those deriving from the fact that the acts take place in a space with no obvious geographical connection enabling the usual criteria of jurisdiction to be applied in any predictable manner. In this report we reveal the main strategies have gradually been developed amongst economic operators.

This article written by Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), clarifies the electronic commerce dispute resolution strategies, as well as the current trends, arbitration procedure, mediation and conciliation and how to prevent disputes.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/ajedrez-conflicto(1).jpg' border=0 alt='Dispute resolution methods'>
2010-09-28 10:00:00
<![CDATA[Spanish Ubis packages world over four decades using eMarketplaces]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1886

This interesting article explains Ubis experience as an exporter company in the adhesive tape subsector and its efforts to grow to become the largest Spanish company in its sector and a leader in Europe. One of its allies has been Alibaba eMarketplace, that has opened new markets and new possibilities of business.

 

 

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/PVC TAPES(1).jpg' border=0 alt='Spanish Ubis packages world over four decades using eMarketplaces'>
2010-09-08 10:00:00
<![CDATA[Electronic Commerce in Spain 2010]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1882 The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These questions are answered in the following report

The deep economic crisis we are now immersed in is affecting nearly all countries and sectors. Electronic commerce, however, has avoided the tempest and become a stronghold of continued growth. The figures around the world and for Europe bear out this channel's excellent momentum, and Spain has seen record numbers. What are those figures? What is driving this strong performance? Will it continue into the future? These and other questions are answered in the following sections of this report

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/eCommerceespana(1).gif' border=0 alt='Electronic Commerce in Spain 2010'>
2010-07-27 10:00:00
<![CDATA[eCommerce in Spanish SME's]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1881 As the size of companies decreases, however, so does the percentage of companies that use electronic commerce. Why the difference? Is the expense of implementing an e-Commerce solution the main reason? What solutions are within their reach? Is the same true in other parts of the world? To get answers to these questions, we have spoken with some of the country's most important e commerce  solution providers, and we have made this article based on their impressions and opinions.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/pequeño copia(1).jpg' border=0 alt='eCommerce in Spanish SME's'> 2010-06-30 10:00:00 <![CDATA[Find out what are the eMarketplaces' legal liabilities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1877

The absence of uniform international or EU legislation makes it harder to know in which situations the rules of contractual and non-contractual liability are fully applicable. The report, written by Teresa de las Heras Ballell's,  is designed to simplify the situation by identifying general rules, liability issues associated with  third party contents, possible risk scenarios to be aware of, and some strategies to avoid or mitigate disputes.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/liability-cartel(3).jpg' border=0 alt='Find out what are the eMarketplaces' legal liabilities'>
2010-05-26 10:00:00
<![CDATA[Disclosure obligations after conclusion of an on line contract]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1871

This is the last article, in a four-part series. Its aim is to explain disclosure obligations after conclusion of an on line contract.

Teresa Rodríguez de las Heras Ballell clarifies the service provider obligations after the contracting procedure has been completed and suggests some practices to optimum fulfillment of the need to confirm receipt of the order. The implications of breach are also explained in this valuable text.

Teresa is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace).

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/apretondemanos pequeña(1).jpg' border=0 alt='Disclosure obligations after conclusion of an on line contract'>
2010-05-04 10:00:00
<![CDATA[Disclosure obligations prior to concluding a contract on line]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1870

This is the third article, in a four-part series. Its aim is to explain the disclosure requirements of the provider prior to the conclusion of an online contract.

On this occasion, Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, and the author of the book on legal aspects of E-Markeplaces El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace), focuses her attention on pre-contract information. There are some disclosure obligations, and the text explains the points that have to be clearly, comprehensibly and unambiguously addressed before the contracting procedure begins.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/signature pequeña(1).jpg' border=0 alt='Disclosure obligations prior to concluding a contract on line'>
2010-04-20 10:00:00
<![CDATA[What legal information do eMarketplaces have to provide?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1868

This is the second article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed by any website. In this text Teresa Rodríguez de las Heras Ballell answers the question of how the mandatory information should be presented, the requirements of this information, as well as what is the specific data that has to be made available.

Useful and well explained, this article was prepared by Teresa who is an Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, a recognized expert in this field and the author of the book on legal aspects of E-Markeplaces "El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)".

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Information(3).jpg' border=0 alt='What legal information do eMarketplaces have to provide?'>
2010-04-06 10:00:00
<![CDATA[Does EU Mandatory Information apply to you?]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1867 This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept. 

This is the first article, in a four-part series. Its aim is to explain all the mandatory information that should be displayed on any website. In this report Teresa Rodríguez de las Heras Ballell, Associate Professor in Commercial Law at the Carlos III University of Madrid, Spain, explains as a starting point, the definition of a provider of “information society services” and the basic requirements to qualify within this concept.

Teresa is also author of the book on legal aspects of E-Markeplaces “El régimen jurídico de los Mercados Electrónicos Cerrados (e-Marketplace)” and her experience and knowledge make this series an essential reading both for new e market places, and for existing e marketplaces as a validation of their current practices.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/websitesmall(1).jpg' border=0 alt='Mandatory information on homepages'>
2010-03-03 10:00:00
<![CDATA[Emarketplace trade and international payment method]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1859 Traditional and e-payment methods available to small and medium-sized enterprise (SME) exporters and importers and the risk involved within these various payment methods.

Generally, reports on international trade and payment methods tend to highlight one important aspect in relation to payments: both the buyer and seller are subjected to a certain degree of financial risk - particularly when engaging in a first-time international transaction via an emarketplace. The degree of risk that your company is willing to be responsible for is determined when you negotiate your preferred payment method with a prospective trading partner.

This report will focus firstly by analyzing some of the more traditional payment methods available to small and medium-sized enterprise (SME) exporters and importers before looking at some of the contemporary e-payment methods as used by emarketplaces such as credit cards and online escrow services.

The paper will also look at the risk involved within these various payment methods as each method carries a varying degree of risk for both the buyer and seller.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Payment_methods.jpg' border=0 alt='Emarketplace trade and international payment method'>
2010-01-19 10:00:00
<![CDATA[Verification techniques and fraud prevention: testimonials and experiences]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1858 How do small and medium-sized enterprises (SMEs) use verification techniques and methods against potential fraudsters? The report also reinforce why, emarketplaces should be pro-active with their customers in relation to these issues.

 

In my previous two reports the issues analyzed in the context of an emarketplace (B2B) were: basic verification techniques when contemplating whether or not to enter into negotiations with a prospective business partner; and highlighting the issue of fraud within emarketplaces, how to educate and make yourself more aware of the techniques adopted by fraudsters - therefore, alleviating the possibility of fraud being perpetrated against your company.

In this final report in the series, I am going to look at some of the online testimonials and experiences as reported by global small and medium-sized enterprises (SMEs) in relation to their verification techniques and methods adopted against potential fraudsters. As well as reinforce a case in point from my personal experience to reinforce why, equally, emarketplaces should be pro-active with their customers in relation to these issues.

Read also the two first reports in the series: Company authentication within e-marketplaces and Emarketplaces and the issue of fraud

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Verification_techniques.jpg' border=0 alt='Verification techniques and fraud prevention: testimonials and experiences'>
2010-01-05 10:00:00
<![CDATA[Emarketplaces and the issue of fraud – awareness through education]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1857

This is the second report, in a three-part series, aimed primarily at SMEs who would like to increase their awareness, and educate themselves in relation to eMarketplaces.

As eMarketplaces (B2Bs) continue to grow and bring continued economic benefit to small and medium-sized enterprises (SMEs) via their online strategies for international growth, it is imperative that the SME comprehends the issue of online fraud.

As a previous B2B website owner, from experience I understand the necessity of SMEs educating themselves on the issue. It is only through education, and awareness, that an SME will be able to recognize the techniques employed by individuals attempting online fraud, therefore, empowering the SME to only transact in genuine and profitable business transactions.

Read also the first report in the series: Company authentication within e-marketplaces

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_fraud(1).jpg' border=0 alt='Emarketplaces and the issue of fraud - awareness through education'>
2009-12-15 10:00:00
<![CDATA[Company authentication within e-marketplaces – basic verification techniques]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1843 There are several online verification techniques that your company can adopt, at no expense, which will assist in authenticating the legitimacy of a prospective business partner. As a previous B2B website owner, I strongly believe that by highlighting some of these techniques this report should be beneficial to your company.]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Online_Fraud.jpg' border=0 alt='Company authentication within e-marketplaces - basic verification techniques'> 2009-12-01 10:00:00 <![CDATA[Trust in a B to B e-marketplace - A new buyer’s perspective]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1842 It is suggested that a minimal level of trust can be established by a multi-step process, similar to the one outlined below:
  • Establish a short list of eligible e-marketplaces to consider by reviewing the list of e-marketplaces identified in the eMS directory.
  • A self analysis of the trust/ risk/return threshold by the buyer itself regarding online transaction activity.
  • An evaluation of the presence or lack of transparent tools/activity associated with the e marketplace in question.
  • Actual experience/exposure to transactions at a very marginal/minimal level

 Keywords: Trust, Trustworthiness, Trust seal, Third Party Verification Certificates.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Trust.jpg' border=0 alt='Trust in a B to B e-marketplace - A new buyer's perspective'>
2009-11-19 10:00:00
<![CDATA[E-business Canada]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=1787 For the past 5 years Canada has seen continued growth in the amount of business done online and its adoption of information and communication technologies.

The combination of personal, business, and government adoption of these technologies has helped maintain Canada's global position as a top performer in the online world. Canadian enterprises show a continued recognition of the value in having a web-presence and based on historical data Canada will continue to expand its online economy.

The challenge is to encourage the application of e business into new applications over and above current applications.

 

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/AT-T-BLACKBERRY-CURVE(1).jpg' border=0 alt='E-business Canada'>
2009-07-15 10:00:00
<![CDATA[In search of market niches]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=747

"An electronic market means reduced costs in seeking out new market niches." Enrique Fuentes, international sales representative for the citrus company García Ballester, which had €35 million in revenues in 2006 and has 500 employees, is clear on the issue. At this company, they work with one goal: to improve the quality of the raw material to offer a product that always satisfies clients’ demands.
 
Its 100 years of experience, guaranteeing excellence in its dealings and service, have led the Spanish company to make enormous efforts in exploring new markets that enable it to grow in the fruit sector, which is ever more aggressive due to the high level of competition. That is why García Ballester got into the business of distributing its product all across the globe. Today, over 95% of its production is exported to countries as varied as the United States, Canada, Germany, the Czech Republic, Poland, Slovenia, Croatia or Russia. Its drive to expand has encouraged it to experiment and discover new ways of dealing in foreign trade, including the electronic market.

"In five years of experience, we have found new clients and suppliers in countries that are hard to access; especially in distant markets," remarks Fuentes, who admits that it is not as efficient in closer markets. "Certainly, some products require direct contact; not so much so with others," says the Spanish company’s representative.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/citricos2.jpg' border=0 alt='In search of market niches'>
2008-02-19 10:00:00
<![CDATA[Lower prices, but more opportunities]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=741 B2B sales over internet grew by 32.9% in 2006, but there are still plenty of opportunities for Spanish companies.

B2B participation is opening new market possibilities, but will also reduce the tender pricing.

In 2006 the sale over internet grew 32.9% for Spanish companies in 2006. Still, only 7.8% of the Spanish companies used this market opportunity.

To keep for being left behind in this market, Francesc Vila, from the electronic portal Mercatrans, believes that SMEs could benefit from expanding their suppliers by attempting to negotiate with them personally.

The article was first published in the Spanish magazine La Clave (11. January 2008)

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Tenders.jpg' border=0 alt='Lower prices, but more opportunities'>
2008-01-31 10:00:00
<![CDATA[Engaging e-mail marketing]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=721 E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

E-mails are one of the easiest ways of doing online e-business marketing. Even though e-mails are competing for attention from the incredible number of Spam mails that overflow the internet, the return of investment for e-mail marketing will be 45.65$ per dollar spent in 2008.

Even with such a high ROI, e-mail marketing is low compared to other online marketing activities. One reason may be the technical, design and engagement issues that go into creating a successful campaign.

With off-line media, the appearance is easily controlled, but online a large number of variables make it difficult to determine if the potential customer sees the message as it was intended. On the traditional webpage the designer must take into account the most used browsers like Internet Explorer and Firefox and the availability of plugins for Flash and Active-X. For the e-mails these variables are complex and are made even more difficult by the number of obstacles like spam-filters that must be overcome.

Some of the factors that must be taken into account to create good e-mail campaigns are:

  • The Subject and Content of the e-mail must pass through the automatic spam filters
  • The address list must be updated. Too many bounced messages can cause your mail server to be blacklisted as creator of spasm.
  • The use of HTML and rich text in the e-mail message must fit the individual users mail reader.
  • Use of pictures should not be embedded in the e-mail since some ISPs will filter such messages

Having found a way to grow the subscriber list with correct opt-in/opt-out and following the best practices for the technical creation and distribution of e-mails, the real work is still ahead.

A recent paper from Responsys on how to make e-mail marketing engaging  focus on the customer experiences when receiving and interacting with the e-mails. The task of the e-mail is to increase the value by engaging the customer into action and dialogue. This is best done by taking into account the stage the customer is at (New, Active, Loyal or Returning). 

The e-mail must therefore be an integrated part of other data and channels to create more relevant and engaging interactions.

The e-mail campaigns are too successful to be left unused, but the fact that it is easy to send out thousands of e-mail does not mean that it can be used without a proper strategy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Email_marketing.jpg' border=0 alt='Engaging e-mail marketing'>
2007-12-18 10:00:00
<![CDATA[Ask what you can do]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=718 "It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"It is necessary to re-think how your company can expand its business. And that can best be done by not focusing on what your are doing, but on your capabilities," says Dr. Jay Bal, Senior Fellow at Warwick Manufacturing Group and Project Leader at West Midlands Collaborative Commerce Marketplace.

"The role of government has traditionally been to build the infrastructure, like ports, roads and harbors, and this task must be expanded to new areas that can link regions and business," says Jay Bal.

It is not enough to have a "road", it must have a junction that makes it possible to connect direcly to the flow. Jay Bal is not just talking about the flow of product, but also to the flow of information.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/WMCCM.jpg' border=0 alt='Read the case study about West Midlands Collaborative Commerce Marketplace'>
2007-11-23 10:00:00
<![CDATA[E-business in Ireland]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=717 Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

Ireland possesses one of Europe’s strongest and wealthiest economies. The Irish economy’s period of growth and prosperity began during the early 90’s and has continued to grow steadily ever since. In December 2005 the Irish Central Statistics Office (CSO) published a report on "Information society and telecommunications".

 

 

The report focussed on how ICT and eBusiness was being used in Ireland at Home and by Enterprise today and highlighted its importance within the Irish economy.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ireland.jpg' border=0 alt='E-business in Ireland'>
2007-11-19 10:00:00
<![CDATA[Netherlands - E-business Report]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=683 Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The internet is changing from an information society to a participating society – a boost for doing business electronically!

The ICT Agenda of the Netherlands was published in September 2004. Now the Dutch ICT infrastructure stands right at the top of the international stage. Partly due to the quality of its infrastructure, the Netherlands is ranked sixth after Denmark, Sweden, Singapore, Finland and Switzerland on the Networked Readiness Index 2006-2007, as recently announced by the World Economic Forum. Governmental policy is geared toward intelligent use of ICT. This not only contributes to solid, sustainable economic growth, but also leads to higher-quality products, services and service provision.

 

An additional positive development is that the Dutch business community is using the Internet both as a rapid means of communication with a wealth of available information, and as a participatory medium. This development affords a future outlook for electronic marketplaces. But there is still work to be accomplished in the “electronic storefront”. Notwithstanding suppliers or clients already familiar with concepts such as e-business, e-commerce, B2Cs, B2Bs, C2Cs, or e-marketplaces, the Netherlands is considered average in international commerce through electronic trade, in comparison with other Western European countries.

 

Electronic commerce and services are widespread in the Netherlands. Currently there are significant transactions occurring on the e-marketplaces of B2B's (business-to-business) and B2C's (business-to-consumer). The number of B2C shops is increasing. Within the e-commerce sector, one cannot underestimate the economic impact of C2C's (consumer-to-consumer). The on-line auction site www.marktplaats.nl is one example of this. Many freshly-minted businesses have begun with a C2C marketplace, doing business electronically, and now have their own webshops.

The government is similarly offering more and more online services. In 2006 a wide range of government organisations showed improved quality in their online services (e-Government - G2C and G2B). 75% of Internet users accessed an electronic governmental service. The total level of online government services to citizens amounted to 61% in 2006, and the service targeted at businesses stood at 62%.

The Forrester research institute forecasts a bright future for the Dutch e-commerce sector. According to their market studies, e-commerce in Europe will grow 21% annually until 2011. For Europe, this will mean a jump of 102 billion euro in 2006 to 263 billion euro in 2011. The Netherlands will grow by 28% to 11.8 billion euro in 2011. In this respect, the Netherlands represents one of the fastest growing countries for e-commerce.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/NetherlandsReport.jpg' border=0 alt='Netherlands - E-business Report'>
2007-08-10 10:00:00
<![CDATA[Electronic markets in the logistics and transport sector]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=661

Lessons learned: "We began to use electronic markets because they are much faster than traditional markets. Furthermore, it is easier to make contact with companies that also use this medium. It is a showcase for companies that do not appear on lists and e-Marketplaces have provided us with access to them."

Cold Group (www.coldgroup.com) was created from five Spanish companies in the industrial refrigeration sector that joined forces to enter the international markets, allowing them to offer a complementary range. It started as an export consortium in 2004 and since then it has specialized in foreign trade. They export products from the industrial refrigeration industry to Morocco, Algeria, Mauritania, Tunisia, Senegal, Nigeria, Portugal, Switzerland, Poland and Belgium and total sales in 2006 were €1,205,904.

What were your first steps when using the e-Marketplace? Did you have any initial concerns or worries about using e-Marketplaces?
We began using electronic markets in 2004. We were investigating the opportunities that they could provide us with from the outset. We began to use electronic markets because they are much faster than traditional markets. It is also much easier to make contact with companies that also use this medium.

We chose the electronic marketplace Mercatrans (www.mercatrans.com) because it appeared to be simple to use and it gave us good results from the outset. It is the only electronic marketplace that we use. We started to use it because when we need to find a company that specializes in a particular type of transport, it is always urgent, and we can locate that company much faster through Mercatrans. We came across Mercatrans by searching the internet and we registered last year for full access. The market allows us to publish our requests for transport offers.

We had no initial reservations about using it and we now use it significantly. When we started they supported us over the telephone because we encountered various technical-IT problems, which they rapidly solved for us.
 
How does Mercatrans work and what sort of commercial functionalities do you use?
In our case, we request various transport offers for a specific destination. Various companies that specialize in this type of service then send us their offers. We can then choose the one that we consider to be most appropriate and we can even contact the company directly to ask for more information.

Which parts of your business are improved by using Mercatrans?
The ability to offer transport services to our clients at the most competitive price. We can also offer them a quick quote for a specific transport service if it is a normal destination for other users like us. A history of requested offers allows us to quickly obtain an approximate price for a service.

What practical aspects do you believe are the most important when using an electronic marketplace?
Using electronic marketplaces is not difficult. In terms of costs, they are not expensive, taking into account the service they provide you with, especially if you know that you are going to use it frequently as in our case. The actual cost of this service is €120 per year.
As well as using electronic marketplaces we also directly contact companies that our partners or clients recommend to us, or those that we find in listings. There is no conflict from using both markets.

In terms of security, we do not make payments online and we contact the chosen company directly. No electronic payments are made via the internet through mercatrans.com. Once the shipper notifies its interest through one of the offers received via the internet, it is contacted by the transport company and they engage in a direct commercial relationship. At the same time, payment for the transport service to be used takes place directly between the shipper and the transport company using traditional methods.

What advantages does the platform provide?
We have made significant savings in time using this transport search platform. We can quickly obtain information that would require much more time and effort without this online service. Furthermore, it is a showcase for companies that do not appear on lists and we can get access to them through the use of e-Marketplaces. The procedure is highly efficient.

Has e-Commerce and electronic marketplaces in particular changed your view about the world of business?
I believe that they can provide access to the world of business for people that otherwise may not have set up a business.

Following on from this experience, will you continue to use electronic marketplaces as a work tool and would you recommend using e-Marketplaces to other companies?
Yes, of course we will continue to use them. We recommend their use, especially for their speed. They provide services that fully adapt to what we are looking for and they can also provide significant amounts of information about services or products.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/cubitos.jpg' border=0 alt='Electronic markets in the logistics and transport sector'>
2007-07-30 10:00:00
<![CDATA[E-mail marketing and picture blocking]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=621

E-mail marketing is easy and much used. A recent study by Datran Media shows that 83% of the companies considers e-mail marketing their most important strategy for 2007.

 

The advantage of e-mail marketing is the low cost and direct contact with the potential buyers. Anyone can get hold e-mails and add them to a subscription list, but this ease of use increases the spam.

 

Most countries have strict Spam Laws that makes it illegal to send unsolicited e-mails to anyone that the company do not already have a business relation with. According to MessageLabs, 76% of all e-mail were spam.

 

In order to protect the user from spam, the mail servers and the mail readers are configured to filter out spam, some are never passed on to the user, and other e-mails end up in the junk-folder.

 

As an active e-mail marketer, you must first overcome the spam filter hurdle, and even then you are not sure if your e-mail reached its target.

 

Effectiveness of e-mail marketing is measured by e-mail marketing programs as feedback from the mail server and programs that the e-mail was received and read. E-mails that were not received are rejected by the mail server and in most cases an automatic response is triggered and which can be measured and the recipient can be removed from the subscriber list after a pre-set number of attempts.

 

To see if the e-mail reached the inbox and was opened, the e-mail usually contains links to pictures that are found on the internet. If these pictures are viewed, a request to open the picture is submitted and this request is monitored.

 

In the battle against spam, e-mail readers have the possibility to block such links to graphics, and the user can determine if the sender is trusted and/or if pictures should be shown.

 

A study on picture blocking in e-mail programs from Promio.net (April 2007), show that more than 30% or the users have selected to block pictures, and the conclusion is that Live-reporting of successful delivery of HTML mails is higher than can be measured.

 

To increase the measuring of e-mail marketing, the subscriber database should be based on voluntary (Opt-in) subscription and the subscribers should be asked to add the sender e-mail to their "Safe Senders List"

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/BlockingEmail.jpg' border=0 alt='E-mail marketing and picture blocking'>
2007-06-14 10:00:00
<![CDATA[Approaches to e-commerce]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=622 The key components of receiving online payments

When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

The key components of receiving online payments
When thinking about receiving online payments (e-commerce) it is useful to understand the three key components.

  1. Shopping Cart/Online order form
  2. Payment Gateway
  3. Merchant Account

Shopping Cart/Online Order Form
A Shopping cart is a tool that facilitates the item selection or ‘picking’ activity. Used in conjunction with an online catalogue tool, where the items for sale are listed, a user selects items from the catalogue and places them in the ‘cart’.  Most Australian companies will utilise a hosted shopping cart (ASP model) where they pay a monthly hosting fee. With the hosted approach the digital certificate (SSL) is provided by the host and is covered in the hosting fee. Companies who host the shopping cart themselves are responsible for the digital certificate which carries an annual ongoing cost.

In addition to better usability for the user, a well designed shopping cart helps the company to manage online risk and combat against fraud through the information collected and the usage of email auto-responders. Also, a user will judge the website by its shopping cart. So be careful, as a poorly designed shopping cart with a ‘clunky’ check out process can put the user off-side and the sale opportunity lost.

An online order form is a basic alternative to a shopping cart.

Payment Gateway
A payment gateway is required for real-time e-commerce on your website where the user’s credit card is authorised in real time, allowing the user to complete the transaction, and triggering a payment into the merchant’s bank account. Usually there is a set-up fee, annual fee, and per transaction charge.

The usage of a payment gateway is preferable with regards to managing online risk.
Internet Merchant Account facility

An internet merchant account facility is a dedicated account facility to receive online credit card payments the user establishes with a bank. For real time e-commerce it works in conjunction with a payment gateway.

Approaches to E-commerce
The following three approaches to e-commerce are common among Australian online merchants. 

  1. For real time e-commerce the merchant establishes the internet merchant facility with their bank, integrates the payment gateway, and uses either a shopping cart or order form for information capture. In most circumstances it will be easier and more cost effective for the merchant to charge in Australian dollars only.

    From a security point of view the advantage of using a payment gateway means that the customer’s details (name, address, credit card number) are not captured (or seen) by the merchant but rather are captured by the payment gateway provider only. Also the transfer of the customer’s details from the merchant’s website to the payment gateway is secure (encrypted) and cannot be intercepted.
  2. Another approach is where the merchant uses a third party hosted solution such as Paypal, Worldpay or Paymate who look after some or all of the key components of e-commerce. The advantage is the ease in which the Australian company can charge the customer in different currencies without having to establish dedicated currency bank accounts.
  3. The last approach and the least preferred from a security perspective is where the merchant uses either a shopping cart or order form for information capture and then manually re-keys the credit card number into an EFTPOS facility they have leased from a bank. Essentially the website captures the order information and the transaction is processed manually off-line. With this approach the company does not require a payment gateway service because the transaction is not in real time.

This approach is not preferred for a number reasons relating to security. The problem is that once the customer details (name, address, credit card number) are entered into the online order form in order for the merchant to access them, they are either emailed or stored in a back-end database for retrieval. If emailed they are generally unsecured (not encrypted). If they are stored in the database, behind password access, they are still potentially vulnerable to a hacker who knows a thing or two about data bases.

 

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Ecommerece-approaches.jpg' border=0 alt='Approaches to e-commerce'>
2007-05-30 10:00:00
<![CDATA[Electronic commerce in the pharmaceutical industry]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=584 The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain.

These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

The pharmaceutical sector appears to have the ideal characteristics for using electronic business tools that support B2B relations (business to business) for buyers as well as sellers. Firstly, many of the products that it sells lend themselves to a simple description and exhibit a high degree of standardization. Furthermore, the specific challenges faced by the pharmaceutical sector, such as managing product recalls, is encouraging collaboration along the whole value chain. These factors increase the use of commercial and communication platforms in the sector.  Finally, the global nature of the pharmaceutical sector means that companies have to sell or manufacture in diverse international markets. 

Commercial B2B platforms support the buying and selling activities of pharmaceutical companies in different ways. Pharmaceutical companies appear to be the typical online purchaser. Nearly 40% of companies in the pharmaceutical sector state that they use the internet or other IT networks for purchasing goods or services, a figure slightly lower than the weighted average for all sectors. It should also be noted that the difference between small and large companies is relatively insignificant, with more than 30% of micro-companies (1-9 employees) in the sector claiming to carry out online purchases. A more detailed analysis reveals that the strategic importance of online purchases is significantly limited. Only 7% of all pharmaceutical companies in the EU-7 purchase more than 25% of their supplies online, a figure that is similar to the weighted average of the ten sectors in the survey.

The pharmaceutical sector are more internationalized than the average and 18% of companies deal primarily with international suppliers compared to an average of only 13%. Overall, the bulk of online purchases in this sector come from regional or national suppliers.

In general SMEs have little interest in more sophisticated electronic business tools. Due to the small size of these companies, improving their purchasing (or selling) procedures does not offer them the same advantages as their larger rivals. Furthermore, many electronic business tools are simply not suitable for use by SMEs (the number of purchases made by these companies in general is not sufficient to warrant the use of an online auction). The percentage of large pharmaceutical companies that use specific IT applications to support their buying procedures (36%) is far higher than for smaller companies.

Although a high percentage of pharmaceutical companies purchase online, internet purchases represent on a small proportion of total purchases. Furthermore, the specific IT applications that support purchasing activities are primarily used by large companies.

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/Pharmacy.jpg' border=0 alt='Electronic commerce in the pharmaceutical industry'>
2007-05-25 10:00:00
<![CDATA[A successful e-business activity requires a lot of effort]]> http://www.emarketservices.com/?cl=ems&mi=6&mi2=1&mi3=1&so=1&ca=prod&ni=1&ci=583 The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The Swedish IT-magazine Internetworld elaborated on the subject of the importance of allocating enough resources when you create your e-business activity. Remember to request the right things from your suppliers if you want to be successful on the web.

When your boss gives you the task to create your company’s new “face” to the world, it is extremely important that you seriously consider all aspects when you are about to get your new web page done. Be systematic, take your time, ask as much as you can from the potential suppliers and think again!

The target group
The first thing to do is to define the target group, who they are, what you know about their web activities etc. Make the best possible description of the category you want to visit your page and pursue what you want them to do. Discuss with your suppliers and take advantage of their experience. Let your suppliers help you to avoid the common mistakes and guide you along possible alternatives that are proven efficient in other applications.

Be specific
Create your goal and describe what you want to obtain with your new application. Be as specific as you can. Review what you come up with and try again. Discuss it with your colleagues and suppliers to find out if they understand what you are trying to communicate. Formulate in full sentences what you want to describe.

The system
You also have to consider how the system is going to be maintained and kept. The cost to maintain a system and keep it updated may be as high as, or even higher than to create the new system. Do not forget to analyze your exciting system and study in what way that one is going to be integrated with your new web page.

Time
Give the work the time that is needed. Do not rush and try to set target dates for planned activities so these activities will fall in line in an organized and expected way.  At the same time put up scheduled check points to be sure that all activities, your own as well as delivered by your suppliers are in line with the time table you have set up.

Functionality
Focus on the functionality of what you want to create. This is important and will help all involved to understand what you are aiming at. If you put too much emphasis on technical solutions instead of the functionality, one tends to be restricted by the technicalities and therefore miss many options.

Who is doing what
Elaborate on who is doing what and when. If possible make a detailed flow-chart describing who is producing what and when it should be delivered to the project. It is very easy that something is overseen and therefore not supplied. Unclear responsibilities may cause expensive delays in the production and friction in the production team.

Your new “face” to the world will be a success when you plan your project well and care about the details!

]]> <p> <img style='cursor:pointer;cursor:hand' src='http://www.emarketservices.com/clubs/ems/prod/A successful ebusiness activity.jpg' border=0 alt='A successful e-business activity requires a lot of effort'>
2007-05-20 10:00:00